Rules Rules refer to formal laws and regulations as well as less formal norms, incentives, and expectations that influence the structure of a system and how it functions. To create system change, social entrepreneurs often engage in the creation of, or change in, formal and informal rules that govern a system and the behavior of its stakeholders. Platforms are well placed to support this form of change because they are designed to engage large numbers of people and stakeholders in a voluntary value exchange. By participating on the platform, the stakeholders agree to attribute value to certain things and adhere to the rules that help maintain the value. Platforms also set certain rules within which stakeholders are expected to engage. Together, this begins to create new behaviors in society. The data generated though engagement provides the platform the insights and intelligence to set new rules quickly and efficiently in response to the behavior of actors.
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Leveraging Platforms for the Good of All: Insights from Leading Social Entrepreneurs
