DESIGN PRINCIPLE 6
Enable Open Value Creation One of the opportunities provided by platforms is that rules can be set in a manner that allow for unlocking value creation and exchange by many actors. Instead of locking in and leveraging value to benefit only shareholders, platforms for social good can be designed so that the value created is transmitted to the stakeholders in the ecosystem. Not only are platforms uniquely positioned to create value jointly with (new and other) stakeholders, they are also well-positioned to redistribute (differently) the created value amongst the stakeholders in the ecosystem. Several elements are important in this design principle: the platform’s ability to be transparent, open to all (more people and different kinds of partners), and its capacity to facilitate joint value creation.
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Leveraging Platforms for the Good of All: Insights from Leading Social Entrepreneurs