إﻧﺘﺎج اﻟﻤﻮاد اﻟﻤﺮﺋﻴّـﺔ ﻓﻲ ﺻــــــﻨﺎﻋﺔ اﻟﻤﻮاد اﻟﻤﺮﺋﻴﺔ ﻧﻬﺘﻢ ﺑﻜﺎﻓﺔ اﻟﺘﻔﺎﺻــــــﻴﻞ اﻟﻔﻨﻴﺔ ,ﻟﻜﻦ ﺑﻘﺪر أﻛﺒﺮ ﻧﻬﺘﻢ ﺑﻤﺮﺣﻠﺔ ﻣﺎﻗﺒﻞ اﻻﻧﺘﺎج, وذﻟﻚ ﻟﻠﺘﺮﻛﻴﺰ ﻋﻠﻰ ﻋﻨﺎﺻﺮ ﻣﻬﻤﺔ ﻣﺜﻞ اﻻﺑﺪاع واﻟﺘﺸﻮﻳﻖ وﻣﻨﺎﺳﺒﺔ اﻟﻤﺎدة اﻟﻤﺮﺋﻴﺔ ﻟﻠﺒﺚ ﻋﺒﺮ اﻹﻋﻼم اﻟﺮﻗﻤﻲ.
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