Britt van den Elsen is an ambitious, independent event organizer who came from Netherlands. She was a student at the Fontys Academy for creative industries by studied communication, international events, music and entertanment. She is now currently studying in Indonesia. Britt lives in Volkel, a small village in the south of the Netherlands. She live with two parents and the youngest of their three daughters. She is also being known as enthusiastic, discipline, reliable, and studious.
the brand identity is created based on Britt's personality. By this design to be maintain as high quality and easily recognizable by the audience with the communications. Below are three important key on what attributes are logo made of:
The purpose of creating the branding / logo of Britt is to gain and attract people for getting know her as the Event Organizer, as to working to make outside events mainly such as Music Festival, Concerts, and any other related event. The brand does not purpose to offer event that does not consist of excitement and overjoy such as art exhibition, etc.
The s y mbol logo includes s implified symbol of people enjoying and having excitement while between them there's "B" shaped to represents britt's name as Event organizer. the rest are symbolize the sozialization and frequences without adding too much variable and still stay simple. The logo symbol should stay with the word's name but it can be removed if it's appropriate or when the size was too small.
si z es a nd s pa c e s
the minim um size requirement for both version should be 1.5 tall in print sizes. While in web use it should be 360 px (videos, website, etc.)
X 414 px
176 px X
In order to maintain the Integrity of the iconic logo type, it is very important to have "buffer" space around them. No graphic elements should infrige upon this space.
The main color of the logo only consist of turquoise and lime green. To make them standout sometimes the logo puts in black as the background color. If it is appropriate, use the nature color.
p rimary c olor
secondary co l or
R: 79 G:187 B:185
C: 6 5 M:0 Y:32 K:0
R: 0 G: 0 B:0
C: 91 M:79 Y:62 K:97
R:198 G:215 B:218
C: 2 9 M:2 Y:61 K:0
R: 28 G:33 B:63
C: 100 M:92 Y:43 K:47
R: 216 G:195 B:41
C: 19 M:16 Y:90 K:2
R: 72 G:81 B:30
C: 68 M:46 Y:100 K:46
The samples of correct color usage on logo. It applies only two color (object and background). If the backgrounds white, the logo objects consist two colors.
The typeface has been choosen for the lofo is "Typo Grotesk". Used for the title of the logo, the Typo Grostesk represents the simplicity whether is bold or thick. It also has a mix of strong stand out without many variables
Typo G ort esk Bol d
Typo G ort esk Reg ul ar
Aa
Avenir Next Ultra Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
X
X
X
X
X
X
X
- Do not use in any side beside of center without using spaces - Do not ever use any variable graphic that lose the simplicity essences. - Do not use the logo with feminime color (or any color that exact opposite to express natural) - Do not ever cut/crop the logo symbol.