KOTA TUA JAKARTA GRAPHIC STANDARD MANUAL
KOTA TUA JAKARTA
GRAPHIC STANDARD MANUAL
CONTENTS
05
09
BRAND INTRODUCTIONS MAIN BRAND IDENTITY
19
SUBSIDIARIES
41
APPLICATIONS
01
BRAND INTRODUCTIONS
ABOUT KOTA TUA
Kota Tua Jakarta ("Jakarta Old Town"), officially known as Kota Tua, is a neighborhood comprising the original downtown area of Jakarta, Indonesia. It is also known as Oud Batavia (Dutch "Old Batavia"). It spans 1.3 square kilometres within North Jakarta and West Jakarta (Kelurahan Pinangsia, Taman Sari and Kelurahan Roa Malaka, Tambora). The largely Chinese downtown area of Glodok is a part of Kota Tua. The area gained importance during the 17th-19th century when it was established as the de facto capital of the Dutch East Indies. This inner walled city contrasted with the surrounding kampung (villages), orchards, and rice fields. Dubbed "The Jewel of Asia" and "Queen of the East" in the 16th century by European sailors, the area was a center of commerce due to its strategic location within the spice trade industry in the archipelago. The quaint old district of Kota was known as Batavia when it was the administrative centre of the Dutch trading empire. To reach Kota, either take the Trans Jakarta from Sarinah or catch the local red-and-yellow bus, both of which end up in front of Kota train station. North from Kota station along Jalan Lada, past the Politeknik Swadharma, you enter what was once the walled city of Batavia, whose centre, Taman Fatahillah, an attractive cobbled square hemmed in by museums, lies 300m to the north of the train station. On the south side, the Jakarta History Museum covers the history of the city from the Stone Age. Most displays have descriptions in English. The finest exhibit is the ornate Cannon Si Jagur, which previously stood in the square and was built by the Portuguese to defend Melaka. The whole thing is emblazoned with sexual imagery, from the clenched fist (a suggestive gesture in Southeast Asia) to the barrel itself, a potent phallic symbol in Indonesia.
THE BRAND PHILOSOPHY The main purpose to making the logo is because how kota tua still has lost their true identity as the main top traveller highlight to visit in Jakarta. Sometimes, Indonesia only being well-known with their bali and other places that consist beaches, mountains, or places like borobudur. While people may dismiss Kota Tua as the proof of the place where Indonesia used to be colonized by Netherlands before.
Other things that tourist may also dismiss because how this is located in Jakarta, while being known as the city that over-populated and having the biggest trafďŹ c ever, the must-go places in Jakarta is slowly faded, and over-dominated with the shopping mall everywhere rather than rebuilt more historical places in Jakarta. Kota Tua inspired by the history of the place. Kota Tua used to be a place for trading and an importan place for trader to come. Kota Tua also a central of the holland gouverment in Indonesia. This place was know all over the world back then. But know it just abandon and some of them have been a museum.People seems to be forgeting about the place. Our hope, Kota Tua can be a place for people to come with their friends and familly to have vacation or study about the history of Kota Tua by come to the museum and historycal places in Kota Tua. The key behind the brand itself is classic (vintage), historical, and realistic. May as well put as the key where in the future, people realize how many ancient historical place exist as the proof of the history of Jakarta.
02
MAIN BRAND IDENTITY
THE LOGO DESIGN Kota Tua Jakarta Logo symbolizes the philosophy of the brand unity diversity. There are building-scape elements inside the logo represents how the building in Kota Tua. While many buildings in Kota Tua are had ancient history since 17Th centuries, it drawn really different compared other building in Jakarta which make Kota Tua looks stand out. As the color red represent the vintage and also the identity of Indonesia whho have been colonized by Netherlands. The Border also represent the shape of Kota Tua map. Many people will dismiss how kota Tua map looks like so the logo introduce how this is located in Kota Tua and not just represent as Jakarta.
PRIMARY COLOR
KOTA TUA JAKARTA
GRAYSCALE
ALTERNATIVE
KOTA TUA JAKARTA
COLOR SCHEMES
The color variations only by using the shades of the main color. While the primary color is red, the other color such as pale brown also represents the classic vintage as well.
PRIMARY COLOR #9E302A
#B75D53
#D89E93
R: 158 G:48 B:42
C: 26 M:89 Y: 81 K: 23
R: 183 G:93 B:83
C: 22 M:69 Y:61 K:12
R: 216 G:158 B:147
C: 14 M:44 Y: 37 K: 3
R: 217 G:165 B:118
C: 14 M:38 Y:56 K:3
SECONDARY COLOR #7B4617
#A26E3F
#D9A576
R: 123 G:70 B:23
C: 34 M:67 Y:96 K:42
R: 162 G:110 B:63
C: 28 M:56 Y:73 K:22
TYPEFACES
The interplay between fonts that gves the energy. There are two fonts with distinctive silhouettes have been chosen for their contrasting dispositions: Cambria math and Avenir Next Condensed. While Cambria is the main logo, the font use as the function of main title inside the logo and represents the logo itself. Avenir stands in purpose of balancing the old classic cambria as subsidiary fonts.
PRIMARY FONT
Aa
Cambria Math
SUBSIDIARY FONT
Aa
Avenir next Condensed
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
GUIDELINES
The proper usage of the logo is crucial to follow to keep with the brands aesthetics. This is all applies to both main and sub-brands
SPACING
SIZE REQUIREMENT 1.31
5 cm
KOTA TUA JAKARTA 4.1 cm
KOTA TUA JAKARTA 0.87
REGULATIONS & VIOLATION To stay within the identity, The Kota Tua Jakarta Logo should never be distorted or modiďŹ ed in any way. This is also applies to other design elements of the logo. Logotype must always be used under all circumstances and should be separated. Violations of these rules may lead problems such as unrecognizable logo to misconceptions of the brand, which should be avoided at all cost. Which is why we wish to keep our brand respectable, reliable and straightfoward to properly convey the image of the brand as well as its aesthetics. The following examples are the improper usages of the logo:
KOTA TUA JAKARTA
01. 02. 03. 04. 05. 06.
Do not use any gradient color on the logo Do not use bold border of the logo that broke the images Do not separate/ move the typefaces from inside the logo Do not use any rotation of the logo Do not ipped the lofo Do not add any other color variations on the logo
01
03
02
KOTA TUA JAKARTA
KOTA TUA JAKARTA
04
06
KOTA TUA JAKARTA
05
AUT ATOK ATRAKAJ
KOTA TUA JAKARTA
03
SUBSIDIARIES
FATAHILAH MUSEUM The Jakarta History Museum (Indonesian: Museum Sejarah Jakarta), also known as Fatahillah Museum or Batavia Museum, is located in the Old Town (known as Kota Tua) of Jakarta, Indonesia. The building was built in 1710 as the Stadhuis (city hall) of Batavia. Jakarta History Museum opened in 1974 and displays objects from the prehistory period of the city region, the founding of Jayakarta in 1527, and the Dutch colonization period from the 16th century until Indonesia’s Independence in 1948. The museum is located in south side of Fatahillah Square (former Batavia city square) near Wayang Museum and Fine Art and Ceramic Museum. The building is believed to be modeled after Dam Palace. akarta History Museum is located in the building which was the former City Hall of Batavia, known in the past as Stadhuis. This building was the administrative headquarters of the Dutch East India Company and later of the Dutch Colonial Government. The current building was constructed in 1707 by the city government, replacing the former city hall built in 1627. Governor General Abraham van Riebeeck inaugurated it in 1710. As the city continue to expand southward, the building's function as city hall (Dutch gemeentehuis) ended by 1913. After the declaration of Indonesia in 1945, the building was used as West Java governor office until 1961, when Jakarta was declared an independent autonomy. Afterward the building was used as governor office of DKI Jakarta. In 1970, the Fatahillah Square was declared a Cultural Heritage. This effort was the beginning of the development of the historical area of the City of Jakarta, carried out by the Government of DKI Jakarta. The Jakarta History Museum was inaugurated on 30 March 1974 as the center for collection, conservation and research for all kinds of objects of cultural heritage related to the history of the City of Jakarta. The building's generous scale with massive timber beams and floorbands.
THE IDENTITY The building shapes represents on how history museum of Jakarta looks like. The green color also represents as the classic nature when the building has rebuilt after used to be abandoned.
FATAHILAH MUSEUM
COLOR PALLETES
#4A5B22 R: 74 G:91 B:34
C: 69 M:42 Y:100 K:39
#9AA872 R: 158 G:164 B:114
C: 45 M:21 Y:63 K:5
#C1CBA2 R: 193 G:203 B:162
C: 30 M:11 Y:43 K:0
JAKARTA POST OFFICE Fatahillah Post Office is located at Jl. Kali Besar Timur, West Jakarta, positioned right in front of the Jakarta History Museum. Since the beginning of the building by architect Ir. R. Baumgartner is indeed used as a post office. At that time, the post office occupies a very important function as a means of communication. This building has a vertical window that is enough to offset the widening shape of the building and is equipped with a high roof. Technically, this building was built with adaptation to the tropical climate in Jakarta. One time the building also used in different function as an art gallery. Housed on the second floor of Kantor Pos Fatahillah, Jakarta Contemporary Artspace is a part of the city’s efforts to revitalise Kota Tua. With an entrance fee of IDR 50.000, visitors are treated to a visual as well as thought provoking experience through artworks from several notable local artists such as Agus Suwage and FX Harsono. The art pieces stand out individually, but are linked through a common thread: reflection of the Indonesian, or Jakartan way of life. Creative mediums are used to voice opinions on topics that range from Jakarta’s traffic gridlock, to common views from a taxi window, and even the new culture of selfies. The gallery serves as a reminder that Kota Tua, despite being neglected for years, has not lost its relevancy in the present time. Unfortunately, the gallery itself is only temporary, where it opens from March 13 to September 13. Downstairs, visitors can take a peek at the functioning post office and let their imagination whisk them away to a time where the Dutch used the space for the very same function.
THE IDENTITY Kantor post indonesia has their own identity of their brand so the logo represent their identity as post office in Indonesia. While also adding some of logo element to reflect post office in indonesia, the differs only how the building shapes compared to their other post offices.
COLOR PALLETES
JAKARTA POST OFFICE #B57139 R: 181 G:113 B:57
C: 23 M:57 Y:81 K:15
#E4A575 R: 228 G:165 B:117
C: 9 M:41 Y:56 K:1
#EEC597 R: 238 G:197 B:151
C: 6 M:26 Y:44 K:0
MUSEUM WAYANG The Wayang Museum (Indonesian: Museum Wayang) is a museum dedicated to Javanese wayang puppetry. The museum is located in Kota Tua, Jakarta, Indonesia. It is one of several museums and galleries facing the Fatahillah Square, which include Jakarta History Museum, Fine Art and Ceramic Museum, and Kota Post OfďŹ ce art gallery. The building occupies the site of a church which was built in 1640 under the name of the Old Dutch Church (Dutch: De Oude Hollandsche Kerk). In 1732, the church was renovated and the name was changed into the New Dutch Church (Dutch: De Nieuwe Hollandsche Kerk). In 1808, an earthquake destroyed the church. Later in 1912, a building was constructed in the Neo-Renaissance style on the site, which initially functioned as a warehouse belonging to Geo Wehry & Co. In 1938, the building was renovated, following Dutch colonial architecture. The garden of the Wayang Museum located on the former yard of the Dutch church was the funeral site of General Governor Jan Pieterszoon Coen. Later, the building was bought by the Batavia Society of Arts and Sciences (Dutch: Bataviasche Genootschap van Kunsten en Wetenschappen), an institution dealing with Indonesian culture and science. The institution then transferred this building to the Old Batavia Foundation (Dutch: Stichting Oud Batavia) and on December 22, 1939, it was made a museum under the name of Old Batavia Museum (Dutch: Oude Bataviasche Museum). In 1957, after the independence of Indonesia, the building was transferred to the Institute of Indonesian Culture (Indonesian: Lembaga Kebudayaan Indonesia) and on September 17, 1962 to the Ministry of Education and Culture, which later was delivered to the DKI Jakarta Administration on June 23, 1968 to be made the Wayang Museum. The inauguration took place on August 13, 1975. The museum is also a venue for training and research on shadow puppets.
THE IDENTITY While many people known how wayang usually represent as, the wayang building in Kota Tua should not be forgotten. As that there are two building inside the logo to let people know how wayang museum looks in outside. And the old yellow color represent on the identity of wayang itself.
COLOR PALLETES
MUSEUM WAYANG
#9D8314 R: 157 G:131 B:20
C: 33 M:37 Y:100 K:21
#C9B65C R: 201 G:182 B:92
C: 23 M:21 Y:72 K:5
#E2D07E R: 226 G:108 B:126
C: 14 M:14 Y:59 K:1
MARITIME MUSEUM & MENARA SYAHBANDAR The Maritime Museum (Indonesian: Museum Bahari) is located in the old Sunda Kelapa harbor area in Penjaringan Administrative Village, Penjaringan Subdistrict, Jakarta, Indonesia. The museum was inaugurated inside the former Dutch East India Company warehouses. The museum focuses on the maritime history of Indonesia and the importance of the sea to the economy of present-day Indonesia. The museum displays models of fishing boats and other maritime objects from different parts of Indonesia. The museum also exhibits the celebrated Pinisi schooners of the Bugis people of South Sulawesi, which at present make up one of the last sea-going sailing fleets in the world. The Maritime Museum was installed in a former Dutch East India Company warehouses. The warehouses were built beside the mouth of Ciliwung River, the main river of Jakarta. The warehouses is divided into two parts: the Westzijdsche Pakhuizen or "warehouses of the west bank" (constructed from 1652–1771) and the Oostzijdsche Pakhuizen or "warehouses of the east bank". The west warehouse consists of four building units, three of them are now used for the museum. These were formerly used to store spices e.g. nutmeg and pepper. Also coffee, tea and cloths were stored here before being shipped to various ports of Asia and Europe.
THE IDENTITY While both Maritime Museum and Menara Syahbandar are two different places, they are closed to each other and have something related with the indonesian maritime. With using blue donker as their strong identity how maritime museum indonesia looks like.
COLOR PALLETES
MARITIME& SYAHBANDAR MUSEUM
#34596B R: 52 G:97 B:107
C: 81 M:51 Y:39 K:29
#557E8F R: 85 G:126 B:143
#8FB9C9 C: 68 M:36 Y:32 K:14
R: 143 G:185 B:201
C: 48 M:15 Y:18 K:1
FINE ARTS & CERAMICS MUSEUM The Museum of Fine Arts and Ceramics (Indonesian: Museum Seni Rupa dan Keramik is a museum in Jakarta, Indonesia. The museum is dedicated especially to the display of traditional fine art and ceramics of Indonesia. The museum is located in east side of Fatahillah Square, near Jakarta History Museum and Wayang Museum. The building of the Fine Art and Ceramic Museum was completed on January 12, 1870, and was used as the Court of Justice (Dutch: de Raad van Justitie). The building was known as Paleis van Justitie. During the Japanese occupation, the building was used by KNIL and later after the independence of Indonesia, was used as the Indonesian military dormitory and as the logistic warehouse. In 1967, the building was used as the West Jakarta Mayor Office. In 1974, the building was used as an office for the Jakarta Museum and History Department. The building was officially inaugurated as the Fine Art and Ceramic museum by president Soeharto on August 20, 1976. The museum displays the traditional handicraft of Indonesia. The museum also displays paintings by Indonesian painters such as the romanticist painter Raden Saleh and expressionist painter Affandi.
THE IDENTITY The ďŹ ne arts & ceramics has a lot of variable works inside the museum, to stay it nature, the color represent the logo should not really too stand out and stay natural with gray-brown. the building itself also being well-known as the art museum in Kota Tua.
COLOR PALLETES
FINE ARTS& CERAMICS MUSEUM
#75685B R: 117 G:104 B:91
C: 46 M:45 Y:53 K:35
#A59B91 R: 165 G:155 B:145
C: 34 M:32 Y:37 K:13
#BFB5AB R: 191 G:181 B:171
C: 27 M:25 Y:30 K:3
MUSEUM OF BANK INDONESIA Bank Indonesia Museum (Indonesian Museum Bank Indonesia) is a bank museum located in Jakarta, Indonesia. It is officially founded by Bank Indonesia and was opened on 21 July 2009. The museum is housed in a heritage building in Jakarta Old Town previously the first headquarters of the De Javasche bank, the central bank of Dutch East Indies. The bank was later nationalized into Bank Indonesia in 1953, after Indonesia officially gained its independence. The Museum is closed on Mondays (including public holidays) and have no entrance fee. It is located next to Bank Mandiri Museum. De Javasche Bank was formed in 1828 as a circulation bank of the Dutch east indies and was responsible in issuing Netherlands Indies Guldens. The building stand in a plot that formerly was Batavia's Inner Hospital (in Dutch: "Binnenhospital" named inner due to its location being inside the wall) which was built in the early 18th century and was abandoned in 1780, as the central hospital was moved to Weltevreden. The building was sold to a trade firm Mac Quoid Davidson & Co. in 1801, and later was purchased by De Javasche bank in 1831. The museum is designated to introduce the public Bank Indonesia's role on the Indonesian history, such as monetary policies and payment system that changes over time. The museum also provide visitors with audio and visual experience on the history of currencies and trade in Indonesia from pre-colonial era to the present state. It include eras such as the early spice-trading history, VOC spice monopoly in the Indonesian archipelago, banking system of the Dutch east indies, currencies under Japanese occupation and finally ended on the economic crisis of 1997. The museum include old currencies on its display collection, from as early as 14th century pre-colonial era to old bank notes from around the world.
THE IDENTITY The green color that represent the logo reects the money color and the bank indonesia itself. While the main focus is also the bank indonesia museum has one of historical building which easily be recognized to many people.
COLOR PALLETES
BANK INDONESIA MUSEUM
#768455 R: 118 G:132 B:85
C: 56 M:32 Y:72 K:17
#94A67F R: 148 G:166 B:127
C: 47 M:22 Y:55 K:5
#C4D5AE R: 196 G:213 B:174
C: 29 M:6 Y:39 K:0
PORT OF SUNDA KELAPA Sunda Kelapa (Sundanese: Sunda Kalapa) is the old port of Jakarta located on the estuarine of Ciliwung River. "Sunda Kalapa" (Sundanese: "Coconut of Sunda") is the original name, and it was the main port of Sunda Kingdom of Pajajaran. The port is situated in Penjaringan sub-district, of North Jakarta, Indonesia. Today the old port only accommodate pinisi, a traditional two masted wooden sailing ship serving inter-island freight service in the archipelago. Although it is now only a minor port, Jakarta had its origins in Sunda Kelapa and it played a signiďŹ cant role in the city's development. The Chinese source, Chu-fan-chi, written circa 1200, Chou Ju-kua identiďŹ ed the two most powerful and richest kingdoms in the Indonesian archipelago as Sriwijaya and Java (Kediri). According to this source, in the early 13th Century, Sriwijaya still ruled Sumatra, the Malay peninsula, and western Java (Sunda). The source identiďŹ es the port as strategic and thriving, pepper from Sunda being among the best in quality. The people worked in agriculture and their houses were built on wooden poles (rumah panggung). However, robbers and thieves plagued the country. However it was uncertain which port of Sunda was referred to by Chou Ju-kua, it probably referred to the port of Banten, and not Kalapa. From the 13th to 16th century Sunda Kelapa was the main port of Sunda Kingdom. The port served the capital, Pakuan Pajajaran, located about 60 km inland south, along the Ciliwung river hinterland, now the site of modern Bogor. The port thrived on international spice trade especially pepper, the main spice produce of the Sunda kingdom. Sunda Kelapa, together with Aceh and Makassar, were one of the few Indonesian ports that maintained ties with Europe.
THE IDENTITY What differs sunda kelapa port than any other sub-logos is that not applied with the building. Sunda Kelapa port is easily well known with many ships. Whic also use the pale baby blue as the classic marine as the identity of sunda kelapa port itself.
COLOR PALLETES
SUNDA KELAPA PORT
#5C8787 R: 92 G:135 B:135
C: 65 M:31 Y:42 K:13
#86B5B3 R: 134 G:181 B:179
C: 52 M:15 Y:31 K:1
#A5D3D0 R: 165 G:211 B:208
C: 40 M:3 Y:22 K:0
SION CHURCH Gereja Sion (Indonesian for "Zion Church") is a historic church located in Pinangsia Administrative District, Taman Sari, Jakarta, Indonesia. Dating from 1695, it is the oldest church still standing in Jakarta. The church was formerly known as De Nieuwe Portugeesche Buitenkerk ("The New Portuguese Outer Church"), referring to its position on the outside of the city wall, as opposed to Portugeesche Binnenkerk, "the Portuguese Inner Church"). The church was also known as Belkita during the period. The church was built outside the old city walls for the so-called "black Portuguese" the Eurasians and natives captured from Portuguese trading posts in India and Malaya and brought to Jakarta (then Batavia) as slaves.[1] Most of these people were Catholics, but were given their freedom on the condition that they joined the Dutch Reformed Church, and the converts were known as Mardijker or the liberated ones. Zion Church measures 24 by 32 meters and is situated on 6,725 square meters of land. An extension was built on the back facade, measuring 6 by 18 meters. It was built above a foundation of 10,000 logs. The construction is designed by E. Ewout Verhagen from Rotterdam. The wall is constructed from bricks glued by a mix of sand and heatproof sugar. Zion Church is characteristically Dutch with its plain facade, ward-like appearance and domed windows. The church contains copper chandeliers, a baroque-style ebony pulpit, and the original organ. The furnishings were made by craftsmen from Formosa (Taiwan). The pipe organ was donated by the daughter of Reverend John Maurits Moor.
THE IDENTITY different with other church, sion building is exctremely like an old house left. Even so with made looks unique and simple. The purple color represents the cnristiany itself.
COLOR PALLETES
SION CHURCH
#50465E R: 80 G:70 B:94
C: 71 M:69 Y:39 K:32
#807C93 R: 128 G:124 B:147
C: 54 M:47 Y:27 K:10
#CDC9E0 R: 205 G:201 B:224
C: 22 M:21 Y:4 K:0
CAFE BATAVIA Cafe Batavia is located on Jl. Pintu Besar Utara, Jakarta Barat/West Jakarta and it was built in 1837 or 7 years after the construction of Batavia City Hall. Cafe Batavia occupies the building that was once the VOC administration office. Paul Hassan in 1990 bought this building and turn it into a gallery. Eka Chandra, the owner of Cafe Batavia, the old building was purchased by him in February 1991. Cafe Batavia has 60 tables with 250 seats and consists of two floors. Do not hesitate to step your feet into the Cafe Batavia, then you will feel the atmosphere of the past. Cafe Batavia is still preserved historical value originality. Almost all of the rooms are still using legacy equipment of the owners in the past. Furniture, nice tables, chairs, lamps and cabinets in the cafe using Java teak wood produced in the late 19th century. So you can imagine the atmosphere in the VOC rule era. Design of theh Cafe Batavia that have been visited by numerous guests from abroad it was really second to none. Fine dining area, lounge and bar is packed pretty and elegant. Up to the second floor, you will see that the entire wall was filled with photo frames arranged to resemble wallpaper. It is said that when the building was renovated in 1992, found a land corridor linking the underground prison with the City Hall building. And according to Eka, when they want to close the hall, he saw a pile of bones in a prison hallway. The main menu of this cafe is Avocado dome, tucsan bread, red capsicum coulis, lobster thermidor, Australian beef tenderloin medallion topped with melted cheddar.
THE IDENTITY Cafe Batavia should being known with their shape of building. The color brownish red had strong reection about the cafe which bring the enjoyment and nostalgic feeling inside the building.
CAFE BATAVIA
COLOR PALLETES
#582B24 R: 88 G:43 B:36
C: 40 M:77 Y:69 K:62
#7A4F4C R: 122 G:79 B:76
C: 36 M:63 Y:52 K:42
#B08683 R: 176 G:134 B:131
C: 27 M:47 Y:38 K:14
JAKARTA KOTA STATION Jakarta Kota Station (Indonesian: stasiun Jakarta Kota, station code: JAKK) is a terminal train station, located in the old city core of Kota, Jakarta, Java, Indonesia. The station was named Batavia Zuid (or South Batavia) until the beginning of the 20th century. The station was also popularly known as the Beos Station as an abbreviation of Bataviasche Ooster Spoorweg Maatschapij (the Batavian Eastern Railway Company). Jakarta Kota Station serves as a main station, along with Gambir Station, Jatinegara Station, and Pasar Senen Station, for several intercity train (Argo Train) lines across Java Island. This station also serves three of the six KRL Jabotabek train lines, which operate in the Jakarta metropolitan area. The ďŹ rst station was built in 1887 by the Bataviasche Oosterspoorweg Maatschapij (BOS), a private railway company. The station was named Batavia Zuid (South Batavia) to distinguish it from the older Batavia Noord (North Batavia) station (owned by the Nederlandsch-Indische Spoorweg Maatschappij, another private railway company), which was situated a small distance to the north, directly behind the former city hall. The public railway company Staatsspoorwegen acquired both the southern and northern station in 1898 and 1913 respectively. The design of the station by the Dutch architect Frans Johan Louwrens Ghijsels (born 8 September 1882) is a combination of Western Art Deco and local architecture styles. Jakarta Kota Station is a two-storey station surrounded by streets on three sides with one main entrance and two side entrances. The main entrance and hall are characterized by a barrel vault roof with openings horizontally composed with the top dominated by vertical units (lunettes).
THE IDENTITY The gray and close with black shades on the logo represent more photograph pictorial of how jakarta kota station looks like. Which also adding the feels of classic before the post-independence day of Indonesia
COLOR PALLETES
KOTA STATION
#333131 R: 51 G:49 B:49
C: 68 M:61 Y:56 K:67
#5B5C55 R: 91 G:92 B:85
C: 58 M:46 Y:53 K:41
#ABACA4 R: 171 G:172 B:164
C: 35 M:25 Y:32 K:7
04
APPLICATIONS
BRANDING ADVERTISEMENT
BRANDING MERCHANDISE
FATAHILAH MUSEUM
JAKARTA POST OFFICE
WAYANG MUSEUM
MARITIME MUSEUM & MENARA SYAHBAN
FINE ARTS & CERAMICS MUSEUM
BANK INDONESIA MUSEUM
PORT OF SUNDA KELAPA
SION CHURCH
CAFE BATAVIA
JAKARTA KOTA STATION