ALWAYS ON TREND

Anne Colgan, Managing Director of Get That Trend explains the ever-growing need for online retailers to be present and evolving in 2023

Get That Trend is one of Ireland’s largest online fashion retailers. Founded in 2013, it is a family-run, female-led business who pivots as trends dictate to meet the needs of their customers. “Our company ethos is all about bringing our customers the products they want, exactly when they want them. We pride ourselves on having a dynamic, energetic team that can anticipate the latest trends and deliver them to our target market in a speedy, customer-focused approach,” she explains of the advantages of being an online retailer.

“As an online retailer, we have unlimited opportunities to reach a much larger customer base than with our retail store alone. We can bring solutions to customers’ fashion needs at the click of a button, from the comfort of their own home,” she continues. “Customers who can’t visit our retail store can still enjoy our excellent range of products and experience rst-class customer service.”

Anne says the team pride themselves on providing customers with the latest trends at competitive prices, but that they are always looking ahead, mindful of the challenges Brexit and the Cost of Living crisis, for example, has brought to online retailers.

“As we navigate 2023 and previously unchartered e-commerce territory, meeting and surpassing our customer expectations remains our goal with an increased focus on a customised personal experience. With the current Cost of Living crisis, we always strive to meet our customer’s demands with on-trend, a ordable fashion. Brexit also continues to be a challenge, with lengthy delivery turnaround times – this means we continuously use a model where we stay ahead in terms of our supply requirements by researching and forecasting our customer demands,” she adds.

“As we go into the early months of 2023, we are delighted to be experiencing a positive start to the year with a huge demand for occasionwear in particular. It’s brilliant to see all celebrations back on track, after the limitations of the last number of years.”

For more information: getthattrend.com