Case studies

Evergreen Healthfoods McKenna Man

Evergreen Healthfoods partnered with StudioForty9 to enhance their online presence and leverage digital marketing channels, including Email Marketing, PPC, and Paid Social. Through collaboration, they developed an e ective email marketing strategy, generating 22% of overall revenue. We optimised their advertising accounts by restructuring and implementing Dynamic Search Ads, broad match keyword campaigns, new shopping campaigns, and Bing ads. These e orts increased website tra c, brand awareness, and Conversion Rate by 15%, resulting in €40K revenue from Bing ads alone. Additionally, their paid social campaigns, driven by First Party Data and a full-funnel conversion approach, focused on store tra c and event response, resulting in a remarkable 150% increase in channel revenue.

McKenna Man, a long-standing menswear business, partnered with StudioForty9 to transition to online sales during the COVID-19 pandemic. Our comprehensive marketing strategy led email marketing to contribute 24% of revenue through campaigns and automations. Key automations like Welcome, Cart, Loyalty Flow, and Price Drop enhanced conversion and retention. A targeted paid social media strategy achieved a remarkable ROAS of 12, with low CPC at 13c and leads at 89c. Full-funnel conversion and lead generation campaigns fed into email for an e ective retention plan. Stronger shopping and search campaigns on Google resulted in a remarkable 120% increase in revenue YoY and a 33% YoY ROAS. These e orts generated signi cant revenue, increased brand recognition, and facilitated a seamless transition to online retail for McKenna Man, solidifying their industry position.

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For businesses established online, sustaining growth and nding new opportunities pose signi cant challenges. Our experienced e-commerce consultants specialise in helping retail leaders develop winning strategies and unlock their full potential. We assist in planning the next phase of growth through the following areas:

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