Daring Disruptors

Nimble describes itself as a ‘one-stop shop for ‘all things video commerce and live shopping’ and Nimble Director Jimmy Galvin explains the concept of what they do, ultimately creating a fully interactive shopping service for brands and their customers, largely through the use of video. This is, he says the way forward when it comes to social media, and what many brands need to standout from the crowd in 2023.“We offer a full scale, video commerce solution and consultancy service. For example, we will take a brand with no video commerce presence and guide them through the whole process start to finish. So, even if you’ve never considered video or social media video, we can bring your offering from nothing to full scale productions with fully interactive shoppable videos so you never have to leave the video to purchase – everything from adding to cart and the checkout itself happens in video,” he explains. Jimmy says their business model was created in response to the shift in customer shopping habits. “Consumer habits have changed a lot in line with social media and that short form, previously static imagery. Now all people seem to be responding to is video. And even more so short form video you can interact with, so that it becomes a real life experience.” Another benefit to Nimble’s service for retailers, he continues, is that they can track the customers journey at every stage of the interactive video, literally finding out what makes their customers tick. “Retailers and companies can track the direction of their customers, down to the point of what products people interacting with in the video, which products are selling. You’re seeing what’s resonating with your customers – it gives you a whole other insight into changing consumer habits and being able to know what makes your customers tick in more than just a sales way – it’s about their shopping experience overall. Selling a huge part for brands – our figures say that 73% of consumers are more likely to purchase a product after watching a video that explains the product – but as well as this, it’s offering brands the opportunity to understand their customers more.

thisisnimble.com

“Orb Media creates a new way of using e-commerce more effectively for retailers and brands. We fuse gaming engine technology and e-commerce into immersive stores that work on all smart devices driving higher conversion rates and more meaningful consumer engagement than standard 2D or non-immersive websites,” Orb Media CEO Ciara Sheahan says of what makes their business a disrupter in the market of shopping experiences.

“We enable retailers to cut through the noise, elevate their brand and meaningfully engage with their customers. Higher conversions with longer engagement and a willing customer-led discovery journey brings the customer closer to the retailer before they ever visit a store,” she continues. “This means a fused 360-shopping experience that appeals to customers and gives the retailer another way to market their brand.

“The retailer can embed all of their key brand initiatives, messaging and preferred callsto-action on the interactive touchpoints.

The customer gets an enjoyable, interesting, frictionless, extended brand experience. They can access our virtual stores on any smart device, in an inviting shareable way. With the use of 3D models and digital twins, the customer gets a real close up in sparkling detail of their desired item. Linking offline and online benefits, exclusive offers, optimising loyalty, inviting interaction will make the customer feel valued.

And as we all know, a valued customer will always return.” orbmedia.ie