Consumerism Consumerism is an order by the economic and social system that creates a desire to purchase goods and services.
Who is a consumer? We are all consumers in what we purchase and use. This can be anything from tv, books, computers, shoes, clothes, mobile phones, ipods, games consoles, music etc. Comsumerism has become a massive part of the economy and socialy. Everything we watch and see is someway related to consumerism because it may be advertising a product or representing some form of communication that is of persuasive language.
21st Century Consumerism Consumerism in the twentyfirst century has become massively different in how goods are sold. The need to consume is hugely adapted to our behaviour as we constantly need to purchase goods wether it be for leisure or for own services such as car rental or a DIY tool. Tvs, books, phones, stereos, beds, jewellery, music, clothes etc... are all products we have all consumed. Another important factor to consider is how these products communicate to us. Goods are being presented to us in a language that is both phsycological and persuasive. In terms of the economy, businesses need to increase thier sales in whatever they provide. Businesses have realised that the upper class are the most attractive consumers as thier tastes and lifestyles are of a higher standard than the middle and working. These two classes are still able to consume only in a way that speaks of thier traditions. Today, a consumer can have an instant satisfaction of purchasing to improve their social status.
Consumerism today has hugely become big and will only get bigger as technologies improve and businesses become more popular in all areas.
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