The Prosumer
The Tutorial
During the process of our manifesto, the group decided to look at the role of the prosumer. This where the consumer also plays the producer by producing content that can be absorbed by everyone. Technologies have allowed the consumer not only to consume, but also produce content such as video, short film etc. They’ve allowed us to produce amateur content that can easily be recognised and recieve recognition for. Anyone can easily pick up a mobile phone, start recording, publish online and watch the poularity grow. At the end of the day, the prosumer is responsible for the content they show and create.
Our group had a tutorial on this and we all decided that the idea would be to make a video that mocks the traditional youtube video. At first i found it quite hard to understand this i didn’t know how you could mock a video that was already bad. The overall ideas we came up with for the video was to:
Prosuming has it pros and cons. A pro is that content which people produce onto these website can be off help. Videos such as “tutorials” and “how to’s” are helpful when wanting to fix something, put something together or to simply learn a new skill. There are many videos that benefit us because there easily accessible and most important it’s fast. It also benefits anyone wanting to pursue a career in film making for example. The populairty of the sites allows their videos to be easily approached. Another pro is the accessibility for educational purposes. The cons of prosuming are when videos, imagery or any type of content is shown for entertainment or any form of way that isn’t beneficial for us. There can also be videos that can be damaging to us and affect us in personal terms.
Image - www.google.com/images
• have poor content to represent the amateur look • use equipment which will result in poorer quality • have poor audio, imagery and use bad transitions During the process of making we found it quite difficult to complete the idea because of the time we had left. So in the end we decided to produce a statement expressing what our manifesto was and what we were talking about.
This is a screen grab of our final manifesto. A member of our group is expressing our manifesto and what our thoughts are on the consumer and prosumer. We made the video to look professional, so it wouldn’t be a typical youtube video.The idea we originally had was good but i felt we would drift away from what we were trying to get across. Although this isn’t the best idea, it shows clearly our outlines. The video is up on youtube and can be available for people to sign.