SHARE: Business Solutions (JUN '16)

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Greetings dear readers! We’re approaching the middle of the year! Obviously you’ll be reviewing various aspects of performance so far to have an even better latter half-year. To make all the right moves and have a solid strategy in place, you need business management references for business itself, your career, and even daily life. It’s time to visit Asia Books to reap the benefits of our Business Solutions promotion’s 20% on business books purchases of 2,500 baht or more as well as our always popular Mid Year Sale for more discounts and member privileges! Not sure what business titles to buy? Have a look at our Business Insights: All About Strategy & Innovation feature. Until next time,



top picks

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9781455548125 WHAT SUCCESSFUL PEOPLE KNOW ABOUT LEADERSHIP By JOHN C. MAXWELL Hardback

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9783899556582 MONOCLE TRAVEL GUIDES: PARIS Paperback

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9786167800561 THAILAND ARCHITECTURE IN STEEL 4 Hardback

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9780847848423 JEWELRY INTERNATIONAL 6 Hardback

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9781780977850 THE TOTAL BIKE MAINTENANCE BOOK: DIY REPAIRS MADE EASY By MEL ALLWOOD Hardback

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9780241232279 THE STAR TREK BOOK Hardback

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9780007503902 THE SECRET WAR: SPIES, CODES AND GUERRILLAS 1939-1945 By SIR MAX HASTINGS Paperback

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9781471150388 THE WRIGHT BROTHERS : THE DRAMATIC STORY-BEHIND-THE-STORY By DAVID MCCULLOUGH Paperback

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9781405926751 AFTER YOU By JOJO MOYES Paperback

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9780008105488 THE SINGLES GAME By LAUREN WEISBERGER Paperback

: Available soon



review It’s the Digital Age and we are in an increasingly digitized world with technology permeating every nook and cranny of our lives. As a result, not much remains the same for too long and for businesses, old and new, this calls for a constant vigil, proactivity and readiness to respond, react and change to stay afloat and prevail. Whether your business has been open for many years now, yours is a new startup or even if you are considering going into business for yourself, you can no longer rely on traditional business strategies. That’s why in this issue of Share, I’ve got a few “bibles” to help you.

business insights

Because you’re in business to make money, you’re going have to stay on top of how to collect your money. You’ll want to know that financial technology, commonly referred to as FinTech, is revolutionizing the way consumers spend their money and the way business transactions transpire. That’s why I thought you’d find The FinTech Book by Susanne Chishti and Janos Barbers very helpful. This is a handbook - perfect for investors, entrepreneurs, consultants, bankers, visionaries and more - that will bring you up to speed on everything in and affected by the financial technology revolution. Not only will it help you grasp the market dynamics of the FinTech revolution,

all about strategy & innovation

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Another inescapable aspect of business nowadays is digital marketing. With the likelihood of digital media replacing more and more traditional marketing forms, plus the importance of social media conversion to produce long-lasting business results and many other offshoots and impacts of digitization, you need to include in your game plan a fast, practical, and streamlined approach to digital marketing. I, therefore, am proud to present to you Simon Kingsnorth’s Digital Marketing Strategy: An Integrated Approach to Online Marketing. Allow me to elaborate on what you have to gain with this book on hand. You’ll benefit from an in-depth analysis of essential digital marketing platforms and techniques such as social media, user experience, display advertising, customer relationship management (CRM), content marketing, personalization, and also search engine optimization (SEO). Author Simon Kingsnorth also touches on implementation of your strategy from the planning phase to integration that supports your company’s aims. And what I like about this book is that the author achieves his goal of giving you insightful and practical guidance in a pragmatic way using best practice case studies, checklists, summaries and illustrations, all the while enabling you to customize your own strategy for success. John F. Kennedy once said “Those who look only to the past or the present are certain to miss the future.” Steve Jobs said “Innovation distinguishes between a leader and a follower.” I couldn’t agree more with both gentlemen, especially in the present-day business world with everyone racing to stay ahead. So you have to focus on the future and innovate but at the same time you have to manage your business now to ensure continued growth and success. I thus would like to draw your attention to a gem of a book, namely The Three Box Solution: A Strategy for Leading Innovation. Author Vijay Govindarajan reminds us that managers are challenged to create new business while at the same time optimize existing ones or risk losing them and their investment. He pushes us to address the even bigger challenge of doing both simultaneously. Govindarajan lays out for us a simple yet proven method for balancing organizational time, resources and energy to conquer our business innovative needs through what he refers to as “the three boxes”:

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review

it’ll assist you in understanding the potential of the financial technology sector, which is experiencing explosive growth, as well as its impact on related industries. Along with detailed explanations of key industry developments, the book also provides invaluable critical insight and lessons learned from leading practitioners. More than all this, the book will give you access to expert insight on investment and entrepreneurial opportunities and a look at innovation inherent in the FinTech revolution.

9781119218876 The FinTech Book: The financial technology handbook for investers, entrepreneurs and visionaries By CHISHTI & BARBERIS

9780749474706 Digital Marketing STRATEGY: An Integrated Approach to Online Marketing By SIMON KINGSNORTH

Box 1: The present - Manage the core business at peak profitability Box 2: The past - Abandon ideas, practices, and attitudes that could inhibit innovation Box 3: The future - Convert breakthrough ideas into new products and businesses The book not only has successful leading company examples like IBM and Tata Consultancy Services, but it also has testimonies from leaders who have actually used this three-box framework. So trust me when I tell you that you’ll find running your business and achieving innovation goals easier thanks to this three-box framework. The bottom line is nothing stays the same and innovation is needed to survive in the Digital Age. Businesses that don’t adapt are putting themselves at a higher risk of extinction sooner rather than later, but I think you’ll have it all covered when you check out these titles the next time you’re at Asia Books!

9781633690141 The Three Box Solution: A Strategy for Leading Innovation By VIJAY GOVINDARAJAN

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Business

& ma nag e m e nt

9781633690707 GOOD CHARTS: THE HBR GUIDE TO MAKING SMARTER, MORE PERSUASIVE DATA VISUALIZATIONS By SCOTT BERINATO Paperback

A new generation of tools and massive amounts of available data make it easy for anyone to create visualizations that communicate ideas far more effectively than generic spreadsheet charts ever could. What's more, building good charts is quickly becoming a need-to-have skill for managers. If you're not doing it, other managers are, and they're getting noticed for it and getting credit for contributing to your company's success.

9780986079351 PETER DRUCKER'S CONSULTING PRINCIPLES: AND HOW TO APPLY THEM FOR BUSINESS SUCCESS By WILLIAM A. COHEN Hardback

Peter Drucker is known worldwide as The Father of Modern Management. But he was also the world s most famous and successful independent consultant. The methods developed by Drucker remain highly relevant and continue to be used in today s organizations. This book, written by Drucker s first executive PhD graduate of the program he developed, is the first book to reveal in detail Drucker s methods and ideas as a consultant. Jack Welch noted that his success at GE was based on Drucker s consulting advice. Bill Bartmann became the 25th wealthiest man in America at one point. He, too, credits Drucker s advice in helping with his success. This book is an encyclopedia of Drucker s consulting approaches and how and when to apply them. Any consultant will find this book invaluable. However, executives and managers will also gain new insight into Drucker s thinking and methods, and why they continue to have such tremendous influence over today s organizations.

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9781910649510 DEDICATION: THE FOUNDATIONS OF HUAWEI'S HR MANAGEMENT By WEIWEI HUANG Hardback

9780062413406 ALIBABA: THE HOUSE THAT JACK MA BUILT By DUNCAN CLARK Hardback

9781629561264 MILLION DOLLAR MAVERICK: FORGE YOUR OWN PATH TO THINK DIFFERENTLY, ACT DECISIVELY, AND SUCCEED CONSISTENTLY By ALAN WEISS Hardback

9781501150111 SHOE DOG: A MEMOIR BY THE CREATOR OF NIKE By PHIL KNIGHT Trade Paperback

9780316395045 PERFORMANCE BREAKTHROUGH: A RADICAL APPROACH TO SUCCESS AT WORK By CATHY ROSE SALIT Trade Paperback

9780814437254 WINNING WELL: A MANAGER'S GUIDE TO GETTING RESULTS -WITHOUT LOSING YOUR SOUL By KARIN HURT & DAVID DYE Hardback

: Available soon


Strategic

business

9781633690004 BEYOND COMPETITIVE ADVANTAGE: HOW TO SOLVE THE PUZZLE OF SUSTAINING GROWTH WHILE CREATING VALUE By TODD ZENGER Hardback

9781484723258 SHARK TANK SECRETS TO SUCCESS: HOW TO PROPEL YOUR BUSINESS FROM THE TANK TO THE BANK By MICHAEL PARRISH DUDELL Trade Paperback

9781119261339 BREAKING THROUGH By MARTINE LIAUTAUD Hardback

9780241244937 QUIET LEADERSHIP: WINNING HEARTS, MINDS AND MATCHES By CARLO ANCELOTTI Trade Paperback

9781626567153 THE OUTWARD MINDSET By THE ARBINGER INSTITUTE Hardback

9781119222576 THOUGHTFULLY RUTHLESS: THE KEY TO EXPONENTIAL GROWTH By VAL WRIGHT Hardback

9780241004449 THINK SIMPLE: HOW SMART LEADERS DEFEAT COMPLEXITY By KEN SEGALL Trade Paperback

Apple insider and NYT bestselling author Ken Segall gives you the tools to Apple's success - and shows you how to use them. It's all about simplicity. Whether you're in a multinational corporation or a lean startup, this guide will teach you how to crush complexity and focus on what matters; how to perform better, faster and more efficiently.

9780241200339 WORK CLEAN: THE LIFE-CHANGING POWER OF MISE-EN-PLACE TO ORGANIZE YOUR LIFE, WORK AND MIND By DAN CHARNAS Trade Paperback

Dan Charnas uncovers their secret: mise-en-place - the organizational system that transforms the lives of its practitioners through focus and self-discipline. He reveals the ten major principles of mise-en-place - including ̒A rranging spaces̓, ̒ Finishing actions̓ and ̒ Slowing Down to Speed Up̓ - and demonstrates how they can be used to boost productivity in all aspects of life.

www.asiabooks.com

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Economic

& investm e nt

9780241188514 THE RISE AND FALL OF NATIONS: TEN RULES OF CHANGE IN THE POST-CRISIS WORLD BY RUCHIR SHARMA Hardback

The crisis of 2008 ended the illusion of a golden era in which many people imagined that prosperity and political calm would continue to spread indefinitely. In a world now racked by slowing growth and mounting unrest, how can we discern which nations will thrive and which will fail? In this book, Ruchir Sharma rethinks economics as a practical art by narrowing down the thousands of factors that can shape a country's future, it spells out ten clear rules for identifying the next big winners and losers in the global economy. Each rule looks at a nation's political, economic, and social conditions in real time to filter out the hype and noise.

9780715650875 RESTLESS CONTINENT: WELTH, RIVALRY AND ASIA'S NEW GEOPOLITICS By MICHAEL WESLEY Hardback

The world has never seen economic development as rapid or significant as Asia’s during recent decades. Home to three-fifths of humanity, this restless continent will soon produce more than half of the world’s economic output and consume more energy than the rest of the world combined. All but three of the planet’s current and nascent nuclear powers are Asian, and it has the greatest growth in weapons spending of any other region.

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9781422189818 CONCRETE ECONOMICS: THE HAMILTON APPROACH TO ECONOMIC GROWTH AND POLICY By STEPHEN G. COHEN & J. BRADFORD DELONG Hardback

9780393069020 NAKED MONEY: A REVEALING LOOK AT WHAT IT IS AND WHY IT MATTERS By CHARLES WHEELAN Hardback

9780349408699 CURATION: THE POWER OF SELECTION IN A WORLD OF EXCESS By MICHAEL BHASKAR Trade Paperback

9781119258322 LOADED: MONEY, PSYCHOLOGY AND HOW TO GET AHEAD LEAVING YOUR VALUES BEHIND By SARAH NEWCOMB Hardback

9781780748481 THE RISE OF THE ROBOTS By MARTIN FORD Paperback

9781119259602 COMMON STOCKS AND COMMON SENSE By EDGAR WACHENHEIM Hardback

: Available soon


Marketing

9781119240860 MONETIZING INNOVATION By MADHAVAN RAMANUJAM Hardback

9781910649541 THE CULT OF CUSTOMER EXCELLENCE By OKE ELEAZU Hardback

& innovation

9780134507835 SIX RULES OF BRAND REVITALIZATION: LEARN THE MOST COMMON BRANDING MISTAKES AND HOW TO AVOID THEM By LARRY LIGHT & JOAN KIDDON Hardback

Are you responsible for reinvigorating your brand to achieve enduring profitable growth in a volatile world? Or for keeping a still-strong brand from fading in relevance and value? This presents an intensely practical blueprint for resurrecting or revitalizing any brand, and driving it to unprecedented levels of success. 9780134496054 ADVOCATE MARKETING: STRATEGIES FOR BUILDING BUZZ, LEVERAGING CUSTOMER SATISFACTION AND CREATING RELATIONSHIPS By BARBARA THOMAS Hardback

9781119265702 ART OF DIGITAL MARKETING By IAN DODSON Hardback

9780814437315 GET SCRAPPY : SMARTER DIGITAL MARKETING FOR BUSINESSES BIG AND SMALL By NICK WESTERGAARD Hardback

9780316395052 THE SEVENTH SENSE : POWER, FORTUNE AND SURVIVAL IN THE AGE OF NETWORKS By JOSHUA COOPER RAMO Trade Paperback

The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute.

www.asiabooks.com

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arts, architecture & design what we’re talking about

9783836557832 100 CONTEMPORARY HOUSES By PHILIP JODIDIO Hardback

Designing private residences has its own very special challenges and nuances for the architect. The scale may be more modest than public projects, the technical fittings less complex than an industrial site, but the preferences, requirements and vision of particular personalites becomes priority. The delicate task is to translate all the emotive associations and pratical requirements of home into a workable, constructed reality.

9789089896629 PIET BOON: STUDIO By PIET BOON STUDIO Hardback

9781614284680 MICHELE BONAN: THE GENTLEMAN OF STYLE By LEONARDO FERRAGAMO Hardback

9789881470324 THE PICTOGRAMS Paperback

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9789810981426 FEED ME!: CELEBRATING FOOD DESIGNS THROUGH VISUAL IDENTITIES Hardback

Globally, we also noticed that many food establishment have been set up in recent years, and a great part of starting up involves the branding of the food establishment. The process can be daunting and stand out in the fiercely competitive food industry is a mammoth task. More often than not, most entrepreneurs do not see identity and branding as important for their food business. Besides serving delicious food, the entire experience of the food brand is important-from the photography, to the graphic elements and to the interiors or the place where the product is stocked.

9780847848430 WATCHES INTERNATIONAL: VOLUME XVII Paperback

9783836543507 POSTER BOX: KLIMT Hardback

9783836526708 FASHION DESIGNERS A-Z By STEELE & MENKES Hardback

: Available soon


l eisure & lifestyle

Teatime is a British tradition that has become a staple the world over. Afternoon tea brings people together over sumptuous scones and sponges, elegant sandwiches, marvellous macarons and delectable cupcakes.Teatime includes 50 recipes for bakes, with sections on:- Classic afternoon teaPicnic tea- School fetes and bake sales- CelebrationsAll the recipes are simple to follow and use easy-to-find ingredients. With tips on perfect styling as well as cooking know-how, Teatime is the ideal book for baking novices and experts alike.

9781455584215 IT'S ALL EASY: DELICIOUS WEEKDAY RECIPES FOR THE SUPER-BUSY HOME COOK By GWYNETH PALTROW Hardback

9780241229682 CRAFT SPIRITS By ERIC GROSSMAN Hardback

9780761186083 NOTHING IS WORTH MORE THAN THIS DAY By KATHRYN & ROSS PETRAS Paperback

9780062474216 HARRY POTTER: THE ARTIFACT VAULT By JODY REVENSON Hardback

Harry Potter: The Artifact Vault chronicles the work of the graphics department in creating vibrant and imaginative labels for potions bottles, brooms, and candy; the creation of Quidditch Quaffles, Bludgers, and Golden Snitches, lovingly crafted by the prop making team; and the stunning inventiveness used by the entire crew to create a rich, bewitched filmic universe.

what we’re talking about

9781849498050 CATH KIDSTON TEATIME: 50 CAKES AND BAKES FOR EVERY OCCASION By CATH KIDSTON Hardback

9781780977577 UEFA EURO 2016 THE OFFICIAL BOOK By KEIR RADNEDGE Hardback

9780857338563 RUNNING MANUAL: A STEP-BY-STEP GUIDE By SEAN LERWILL Paperback

9780316310062 FORBES THOUGHT OF THE DAY: FIVE-YEAR JOURNAL FOR BUSINESS AND LIFE By FORBES MAGAZINE Paperback

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fiction what we’re talking about 14

9781473634008 END OF WATCH By STEPHEN KING Hardback

Retired Detective Bill Hodges runs a firm called Finders Keepers with partner Holly Gibney whom he met during the 'Mercedes Massacre' committed by diabolical Brady Hartsfield. Brady, confined to Lakes Region Traumatic Brain Injury Clinic, is in an unresponsive state. But evidence suggests Brady is somehow awake with deadly new powers to wreak havoc without ever leaving the hospital. Called to a suicide scene with Mercedes Massacre ties, Bill and Holly are pulled into their most dangerous case. Both a stand-alone, heart-pounding mystery and terrifying final episode, End of Watch takes the Hodges trilogy into a powerful new dimension.

9780718182854 THE EMPEROR'S REVENGE By CUSSLER & MORRISON Trade Paperback

Juan Cabrillo and the crew of the Oregon face their toughest challenge yet when a violent bank heist during the Monaco Grand Prix decimates the Corporation's accounts. To get the money back, Juan joins forces with an old friend from his days in the CIA so they can track down a rogue hacker and a ruthless former Ukrainian naval officer. It is only after the hunt begins that the enormity of the plan comes into focus: the bank theft is just the first step in a plot that will result in the deaths of millions and bring the world's economies to a standstill. The catalyst for the scheme? A stunning document stolen during Napoleon's disastrous invasion of Russia. But two hundred years later, it may be the thing that brings Europe to its knees.

9780099522683 DICTATOR By ROBERT HARRIS Paperback

9780007520367 ASHLEY BELL By DEAN KOONTZ Paperback

9781473626850 FLOOD OF FIRE By AMITAV GHOSH Paperback

9781447247548 LOVE MAY FAIL By MATTHEW QUICK Paperback

9781409159483 EVEN DOGS IN THE WILD By IAN RANKIN Paperback

9781472235930 YOU AND ME, ALWAYS By JILL MANSELL Paperback

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: Available soon


non-ficton

Extraordinary bestselling author Siddhartha Mukherjee has written a deft, brilliant, and illuminating biography of the gene, telling us the story of one of modern times’s most important conceptual breakthroughs. Weaving science, social history, and personal narrative, Mukherjee animates the quest to understand human heredity and its surprising influence on our lives, personalities, identities, fates, and choices, describing the centuries of research and experimentation from Aristotle to the revolutionary twenty-first century innovators who mapped the human genome and reminding us all of the many questions that hang over our ability to translate genetics from the laboratory to the real world.

In The Memory Illusion, forensic psychologist and memory expert Dr Julia Shaw uses the latest research to show how astonishingly our brains can be led astray. She explains why we sometimes believe other people's memories to be our own, how police officers can imprison an innocent man on the basis of 300 denials and just one confession and how radically false memories can be deliberately implanted, making people believe they brutally murdered a loved one or were abducted by aliens. She also reveals how, in spite of all this, we can improve our memory through simple awareness of its fallibility.

9780141978376 AGENTS OF EMPIRE: KNIGHTS, CORSAIRS, JESUITS AND SPIES IN THE 16TH-CENTURY MEDITERRANEAN WORLD By NOEL MALCOLM Paperback

9780141980430 TO HELL AND BACK: EUROPE, 1914-1949 By IAN KERSHAW Paperback

9780007488827 FORCES OF NATURE By BRIAN COX Hardback

9780241003374 TIDE: THE SCIENCE AND LORE OF THE GREATEST FORCE ON EARTH By HUGH ALDERSEYWILLIAMS Trade Paperback

9780241256688 THE POWER PARADOX: HOW WE GAIN AND LOSE INFLUENCE By DACHER KELTNER Paperback

9780141981017 THE UPRIGHT THINKERS: THE HUMAN JOURNEY FROM LIVING IN TREES TO UNDERSTANDING THE COSMOS By LEONARD MLODINOW Paperback

www.asiabooks.com

what we’re talking about

9781847922649 THE GENE: AN INTIMATE HISTORY By SIDDHARTHA MUKHERJEE Trade Paperback

9781847947628 THE MEMORY ILLUSION: REMEMBERING, FORGETTING, AND THE SCIENCE OF FALSE MEMORY By DR JULIA SHAW Trade Paperback

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thailand & southeast asia and beyond! what we’re talking about 16

9786169162926 ISSAYA LA PâTISSERIE PASTRY COOKBOOK By IAN KITTICHAI & ARISARA CHONGPHANITKUL Hardback

Issaya Siamese Club is the flagship home for internationally renowned Chef Ian Kittichai. Chef Ian Kittichai, Chef “Paper” Arisara and Frederic Meyer launched Issaya La Pâtisserie at Another Story at 4th floor of EmQuartier Helix Tower in June of 2015. The Patisserie is the culmination of Chef Kittichai’s and Chef Paper’s work together in the pastry kitchens of Issaya Siamese Club and their desire to expand upon their awardwinning pastry, dessert and collaborative creations.

9786169111320 BANGKOK GUIDE Paperback

The BANGKOK GUIDE is based on personal experience and professional expertise and is designed as a complete guide to expat life in Bangkok. Covering all aspects of moving and living in Bangkok: logistics and legalities of moving to Thailand, setting up home, choosing the right school, hospitals/doctors and staying healthy, living in Bangkok with children, a comprehensive shopping guide from exclusive department stores to street markets, tried and tested tailors and dressmakers, Bangkok's favorite dining and entertainment venues and meeting people associations, clubs and special interest groups.

9786167800646 PIA DIMENSION Hardback

9786167800530 HUA HIN HORIZON: THE CHARMING OF PHETCHABURI & PRACHUAP KHIRI KHAN Hardback

9781846044465 BURMA: A NATION AT THE CROSSROADS (REVISED EDITION) By BENEDICT ROGERS Paperback

9780241236642 THE ROUGH GUIDE: ICELAND Paperback

9789814751391 CULTURE SHOCK! MYANMAR: A SURVIVAL GUIDE TO CUSTOMS AND ETIQUETTE By SAW MYAT YIN Paperback

9781743217702 LONELY PLANET: BRAZIL Paperback

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: Available soon


หนั ง สื อ ภาษาไทย

ประวัติศาสตร์นับศูนย์: สู่การสูญพันธุ์ครั้งที่  6 หนังสือที่จะทำ�ให้ คุณตระหนักถึงประวัติศาสตร์แห่งการสูญพันธุ์ของสรรพสัตว์   และ การพยายามหาทางหยุดยั้งการสูญสิ้นของสายพันธุ์ต่าง ๆ ของคน กลุ่มหนึ่ง ก่อนที่โลกนี้จะไม่เหลืออะไรทิ้งไว้เป็นมรดกแก่คนรุ่นต่อไป

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หนังสือออกใหม่ ขายดี ลดทันที!

เฉพาะสาขาเซ็นทรัลเวิลด์ สยามพารากอน ซีคอนสแควร์ เอ็มไพร์ทาวเวอร์ แฟชั่นไอส์แลนด์ ฟิวเจอร์ปาร์ครังสิต เซ็นทรัลบางนา เซ็นทรัลลาดพร้าว และเซ็นทรัลแจ้งวัฒนะเท่านั้น

หนังสือเล่มนี้จะสอนให้คุณรู้จักควบคุมชะตาชีวิตของตัวเอง คุณจะ ได้เรียนรูเ้ คล็ดลับ 365 ข้อ จากผูเ้ ชีย่ วชาญด้านการสร้างความมัน่ ใจ ในตั ว เองที่ จ ะช่ ว ยให้ คุ ณ มองตั ว เองและโลกรอบตั ว ในแง่ มุ ม ใหม่   เมื่อนำ�ไปปฏิบัติอย่างจริงจัง คุณจะสามารถเปลี่ยนความคิดร้าย ๆ เกีย่ วกับตัวเองให้กลายเป็นบวก พลิกความท้อแท้และสิน้ หวังให้กลาย เป็นกำ�ลังใจและความฮึกเหิม เพราะคุณค่าที่ซ่อนอยู่ในตัวคุณนั้นมี อยูม่ หาศาล...แต่ผทู้ จี่ ะเผยมันออกมาได้กม็ เี พียงแค่ตวั คุณเองเท่านัน้ !

what we’re talking about

9786162871559 365 วิธีรู้สึกดีกับตัว เองมากขึ้นทุกๆวัน (Self-Esteem Bible) โดย Gael Lindenfiled ปกอ่อน

9786167885308 ประวัติศาสตร์นับศูนย์: สู่การสูญพันธุ์ครั้งที่ 6 โดย ELIZABETH KOLBERT ปกอ่อน

หนังสือภาษาไทยมีจำ�หน่ายที่: • เซ็นทรัลเวิลด์ • เซ็นทรัลแจ้งวัฒนะ • อารีย์ ลาวิลล่า • ซีคอนสแควร์ • เชียงราย แอร์พอร์ต • สนามบินดอนเมือง • สยามพารากอน • เอ็มไพร์ทาวเวอร์ • แฟชั่นไอส์แลนด์ • คริสตัล วีรันด้า • เซ็นทรัลบางนา • เซ็นทรัลลาดพร้าว • เซ็นทรัลอุดรฯ • ฟิวเจอร์ปาร์ครังสิต

9789744143884 แค่คิดว่าทำ�ได้ คุณก็ชนะ โดย วีรวุธ มาฆะศิรานนท์ ปกอ่อน

9786169178552 ยิ่งหายิ่งหาย (THE FILTER BUBBLE) โดย ELI PARISER ปกอ่อน

9786165156462 นำ�ให้ชนะ โดย อเล็กซ์ เฟอร์กูสัน และ ไมเคิล มอริตซ์ ปกอ่อน

9786162982941 BOARD | GAME | UNIVERSE จักรวาลกระดานเดียว โดย สฤณี อาชวานันทกุล ปกอ่อน

9786169205272 เดอะ เซอร์เคิล (THE CIRCLE) โดย เดฟ เอกเกอร์ส ปกอ่อน

9786167800752 ANATOMY OF FEE ผ่าตัดค่าบริการวิชาชีพ โดย พร วิรุฬห์รักษ์ ปกอ่อน

www.asiabooks.com

17


children’s book what we’re talking about

9781409597216 PRESS-OUT PAPER DOLLS By SIMONA BURSI Hardback

Dress Emily, Sophie, Jessica and Mia in over 50 gorgeous outfits and accessories with this very unique activity book.

9781405282918 WHAT'S THE TIME WINNIE THE POOH? Hardback

9780241252673 PEPPA PIG SUPER STICKERS ACTIVITY BOOK Paperback

9781409582656 1000 THINGS UNDER THE SEA By ALICE PRIMMER Hardback

18

share • w h e r e k n o w l e d g e & l i f e s t y l e m e e t

9781408342930 MY LITTLE PONY: CREATIVE COLOURING BOOK Paperback

Come and explore the magical kingdom of Equestria, a world where your creativity and imagination can run wild! This beautiful book is packed with intricate illustrations and pretty patterns, just waiting for a touch of colour to bring them to life. Lose yourself in a creative journey, exploring Equestria and meeting all your favourite My Little Pony friends along the way. There are hundreds of pictures and designs to colour in this bumper book, so grab your pens and pencils and get ready for hours of creative fun!

9780141370613 DIARY OF A WIMPY KID 10: OLD SCHOOL By Jeff Kinney Paperback

9781409564942 JUNIOR ILLUSTRATED GRAMMAR AND PUNCTUATION By JANE BINGHAM Paperback

9780241225981 HELP YOUR KIDS WITH STUDY SKILLS By CAROL VORDERMAN Hardback

: Available soon



Jenni knows it!

My dear readers,

I think it's human nature and perhaps now even human instinct to scope out any area you're in for something interesting. So what's new at Asia Books? In this issue of Share I'd like to introduce to you some very nice items you'll be seeing on our shelves. And I think that you'll find each either personally intriguing or the answer to your prayers for a great gift idea! So please have a look.

Paperblanks 18 Months Dayplanner With Paperblanks’s 18 Months Dayplanner, you'll be able to plan out every day, never miss an appointment, and find it easy to see where you can squeeze in quality time for yourself and others and when best to plan for that elusive vacation. This particular day planner's format is expanded, running from July 2016 to December 2017. In addition to the customary supplements like a holiday summary, this planner also has other helpful items like a travel planning memo page and a convenient removable address book in mini- and midi-formats. Who knew managing your calendar could be so cool?

20


PAULINDA Jenni knows it!

PAULINDA offers easy creative play with non-toxic super dough, nano foam and sandy clay. And it's all reusable! Youngsters, ages 3 and up, will have a blast molding and shaping. PAULINDA's quality and safe products are certified for meeting the Ministry of Industry's strict standards. And there are more than 120 different designs to choose from! Anyone can exercise their imaginative powers, strengthen their hand muscles and improve eye-hand coordination with PAULINDA, no teacher required, as easy-to-follow instructions are provided in each and every box.

Amazing Zoo: Bilingual 3D-AR cards for children's enlightenment You can help little ones learn all about the animal kingdom using the newest and coolest in technology: 3D-AR cards. Using the respective Amazing Zoo app, all you have to do is scan these cards to get thrilling lifelike 3D images. Youngsters can learn about a wide spectrum of animals through sight, hearing and touch and develop an affinity for Mother Nature's gifts. While having interactive fun, kids will unknowingly build their analytical, critical, and creative skills. And you can just use the mobile phone application to look up more information without having to use the 3D-AR card!

Scratch Map Make every adventure more meaningful with Scratch Map. After you've visited a place, you can reward yourself by scratching off the gold foil layer covering that location on the Scratch Map! Underneath you'll find beautifully vibrant colours and details. You’ll soon find yourself coming up with reasons to go on holiday, racing to reveal all the Scratch Map treasures. Packaged in a super high quality matte finish tube, Scratch Maps are the ultimate way to keep track of your travels and give a truly thoughtful gift to a traveler or even dreamer who always has his next trip in mind. Just describing these items to you has got me feeling a strong urge to drop by at Asia Books to check these new items out. And I really hope you will too. They are pretty irresistible, aren't they? I hope you enjoy them! And, by the way, thanks for reading! 21








The Agile Mind 9780753556863

The Great Divide 9780141981222

The Power Paradox 9780241256688

The Path 9780241004500

Never Split The Difference 9781847941480

Rethink 9781847947574

Smarter Faster Better 9780434023462

Misbehaving 9780241951224

The Road to Character 9780141980362


CUTTING-EDGE

BUSINESS BOOKS AND HIGHLIGHT TITLES from Penguin Random House

978-0-8129-8855-0 Hardcover

978-1-101-90594-4 Hardcover

978-0-8041-7014-7 Paperback

978-1-101-96586-3 Paperback

This book describes how our future will be shaped less by countries than by supply chains, where the most connected powers, and people, will win.

The Founder/CEO of Stella & Dot, a fast-growing social selling company, shows us how to create our own version of success by cultivating the spirit of fierce independence.

Murakami’s first two short novels are available in one volume with a new introduction by the author.

Features Sebastian Rudd, who is one of John Grisham’s most colorful, outrageous, and vividly drawn characters yet.

978-1-101-94766-1 Paperback

978-1-101-97339-4 Paperback

978-1-57687-771-5 Hardcover • powerHouse Books

A brilliant and entertaining exploration of our personal tastes—why we like the things we like, and what it says about us.

A wickedly funny novel of social climbing, secret e-mails, art-world scandal, and lovesick billionaires. By the author of Crazy Rich Asians.

A compendium of astute observations from the remarkable life of creative business leader and iconoclast Kevin Roberts, creator of the groundbreaking idea Lovemarks.





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