Colour 9 to 5

PG 2 | COLOUR 9-5

*All Asian Paints products do not contain any added Lead, Mercury, Arsenic and Chromium from April 2008

For further information:

REJUVENATING OFFICE SPACES Asian Paints Limited, Asian Paints House 6A, Shantinagar, Santacruz (E), Mumbai - 400 055, India

Call us on: 1800 - 209 - 5678 or write to info@asianpaints.com www.asianpaints.com

Disclaimer: The colours shown in this book are indicative only. Please refer to Asian Paints Colour Spectra fandeck for exact colour reference. All images used are for representation purpose only, any resemblance to existing structure is coincidental. No part of this material may be reproduced or copied in any form or by any means (graphics, electronic or mechanical, including photocopying, recording, taping or information storage retrieval system) or reproduced in any disc, tape, perforated media or other information storage device etc. without the written permission of Asian Paints Ltd. All rights reserved. Copyright Asian Paints Ltd., 2014. All disputes are subject to Mumbai jurisdiction only.

PG 4 | COLOUR 9-5

On an average, almost every working adult spends 8 hours every day within the walls of the workplace. That’s a third of our lives that we spend inhabiting a foreign place that is not home. It is only fair that these spaces, therefore, are designed to be welcoming, comforting and inspiring. A well-designed workplace is not a luxury - it is as important as a good paycheck.

So from among the millions of colours and schemes, which one will you pick to achieve that perfect feel? How do you decide which organisation should look serious and which should look laid-back?

We at Asian Paints decided to take up this challenge. The result of our efforts and studies is Asian Paints Colour 9 to 5 - an intelligent system of workplace palette design that understands the inherent nature of any workplace and helps in choosing the right colour scheme.

PG 6 | COLOUR 9-5

Colours influence us in ways that are overt and subtle. We see red when we are angry, we glow green with envy, we turn pink in embarrassment, we are blue when we are sad. These are not merely phrases - these are some of the obvious signs of our symbiotic relationship with colours.

Take the case of synesthesia. It is a rare neurological phenomenon that can be explained as the union of senses. Synesthetes experience sensory inputs in mixed ways. To them, a musical note may appear as a swatch of colour. While this is an exaggerated reaction, all of us associate colours with various things such as emotions, states of mind and environmental mood. Strictly speaking, we are all synesthetes.

And yet, despite the huge influence that colours have over our moods, we do not give them their due.

By understanding the many ways in which the spectrum affects, we can take advantage of the relationship and design for a specific mood or purpose.

In our quest to understand workplace design, we discovered four main types of organisations: the Conventional, the Contemporary, the Avant Garde, and the Opulent. Each of these four organisations have unique characteristics and goals. Thus, their colour palettes will have to bring out the essential nature of the workplace and establish the governing philosophy of the organisation.

PG 8 | COLOUR 9-5

HOW TO USE STEP 1 Identify the organisation category

STEP 2 Delve into the unique

CONVENTIONAL

aspects, culture and

Legacy organisations - that is to say, organisations that have been around for a long time, running time-honoured businesses.

These include family-run businesses.

needs of each organisation category

STEP 3 Choose from the array of colour

Refer Page No: 10

combinations specific to each category and connect

AVANT GARDE

CONTEMPORARY By far the most prevalent, modern professional organisations that are aware of and adapt to regular changes fall into this category. More than personalities, design is influenced by brand guidelines.

Refer Page No: 16

Organisations driven by creativity/innovation that deal in new-age business ideas and technologies can be considered Avant Garde. In these offices, fostering creativity is paramount and the whole office is designed with this in mind.

Refer Page No: 22

with us for any information on products and services OPL_04 OPL_01

OPL_02

OPULENT

OFFICE COLOUR PALETTE

Pure Ivory L124

Be it Japanese simplicity or Turkish

Woodtech PU Palette Vintage Marina 403

Woodtech PU Metallics Caffeine 8653 Copper

miniaturist style - the design and choice of colours is about paying attention to the smallest detail. Colours like greys maintain

Sahara Dream L135

a hushed and refined atmosphere while a dab of olive or red will elevate the whole

Pleasant Blue 7457

Rain Drop L143

Buttercup-N 0336

Autumn Day 8252

setting to another level.

OPL_03

Royale Play Special Effects Safari (Metallics) Top Coat: Onyx M311 Base Coat: Mustard Field X102

Royale Play Special Effects Dapple (Metallics) Base Coat: Earth Song 8550 Topcoat: Light Ochre M 7926

OPL_04

Royale Play Special Effects Dapple (Metallics) Base Coat: Earth Song 8550 Topcoat: Light Ochre M 7926

Woodtech PU Clear Teak Brown 4244

OPULENT

Sunny Side Up 7946

Silica Dream 8235

Broccoli 9341

Burnt Malt 8229

OPL_05

The Opulent offices are usually the premises of a renowned professional - a true expert.

OPL_06

Silica Dream 8235

Nilaya Foliage, Tendrils W026D139R15 Nilaya Inspired by Colour Black and White W002D03XY75 Royale Glitter Silver Suf M213 Royale Glitter Olive Gleam M206

Refer Page No: 28

Frosted Chocolate 8654

OPL_07

Olive Path 7622

OPL_08

Nilaya Elegant Shades W021D0ZJT15 Nilaya Gentle and Divine W028D1AHT75 Royale Glitter Silver Silhouette M603 Coral Cove 8030 Vibrant Blush 8707

Royale Glitter Peach Shimmer M404 *All colours/ textures/ wallpaper/ stencils are printed representation and may vary slightly from the actual. Please refer to the Asian Paints Colour Spectra for colours and product collaterals for exact texture/ wallpaper/ stencil reference.

Thunder Cloud 8261

Burnt Malt 8229

CONVENTIONAL OFFICES

PG 12 | COLOUR 9-5

UNDERSTANDING THE ORGANISATION...

OFFICE SPACE

Usually conservative in style and nature.

In such an organisation, the design aesthetics are usually dictated by the top management and there is a clear hierarchy evident in the allocation of spaces.

WORK CULTURE... •

Naturally, the design will be skewed towards giving more space and comfort to the top management, with support staff handily nearby.

CONVENTIONAL

Focused on Heritage: There are clear protocols on behaviour and interaction, especially with senior management.

•

Goal-Oriented: Conventional organisations are largely driven by the short and long-term goals set by the top management.

Interaction points, such as conference rooms, are designed with a view to impress the stakeholders and create a perception of assured professionalism.

Functional cubicles are provided to the middle management and the employees, serviced by a utilitarian pantry and simple mess/ canteen areas.

COV_01

CONVENTIONAL OFFICE COLOUR PALETTE

Solitaire 8500

The colour palette is simple and elegant to go with the functional elegance of conventional office spaces. There is usually a dominance of shades of blue with aesthetic beige or brown thrown in there to

Courtyard 9519

give the entire scheme a sense of warmth and completion.

Woodtech PU Clear Deep Brown 4243

COV_02

COV_03

COV_04

COV_05

Nilaya Kelly Hoppen Screen Panel

Royale Play Special Effects Pacific Lagoon (Metallics) Base Coat: Mystic Dream 7293 Top Coat: Popsicle M8025

Royale Play Special Effects Dune (Drizzle Effect) Africa Amalgam M009

Woodtech PU (Metallics) Silver Slate

Pale Orchid 7231

Surfs Up 7308

Victorian Wisp 0N68

Sea Shades 9474

Pantry Plum 7229

Swiss Coffee 4215

Hazel Nut 8569

Summer Blush-N 0945

COV_06

COV_07

Nilaya Wallpaper W014D0N0Y75

Nilaya Wallpaper W003D00BY75

PU Palette Translucent Earth Brown 4242

Soft Wash 9330

Lime Accent 7727

Fringe Green 9340

COV_08

Nilaya Paintables 1 W033D1EHB75

COV_09

Nilaya Strictly Stripes W027D1NWT75

Camp Fire X114

Lily Pad 7788 Dew Drop Day 9212

Soft Blue 9210 *All colours/ textures/ wallpapers/ stencils are printed representations and may vary slightly from the actual. Please refer to the Asian Paints Colour Spectra for colours and product collaterals for exact texture/ wallpaper/ stencil reference.

Milky Green 9384

CONTEMPORARY OFFICES

PG 18 | COLOUR 9-5

UNDERSTANDING THE ORGANISATION...

OFFICE SPACE

Owing to a more democratic structure within the organisation, internal stakeholders are as important as external, and the challenge is to create a workspace that will ensure a holistic experience.

WORK CULTURE... •

CONTEMPORARY

Multiple points of interaction are created across the office floor with brand communication being the most important visual need.

Brand Focused: Most of these organisations have a well-defined brand image and philosophy that dominate almost every aspect of business and marketing.

•

A good design guideline is to have senior management in transparent cabins to indicate both the ease of approachability and the importance of the office.

Less Hierarchical: There is a visible synergy in such workspaces with top management and the regular employees interacting on a frequent basis, working towards a common vision.

Middle management and other employees are usually seated in an open-space for better cooperation and communication.

The canteens in such organisations are usually welcoming and sometimes even fun. Food courts in such organisations usually become a place to discuss work.

COT_01

COT_02

COT_03

CONTEMPORARY OFFICE COLOUR PALETTE

Cream 0307

Turmeric 7941

Falling Mist 9371

Corn Cob 7947

Regal Purple X133

Contemporary office spaces are sharp and active, with colour palettes varying from simple to complex. While the interiors will wear a sombre look, shades of fun can peek out here and PU Palette Translucent Forest Green 0218

there - like a bright pink strip in the workspace to induce that vitality!

Woodtech PU Palette Pristine Cream 458

Pleasant Blue 7457

COT_04

Royale Play Special Effects Fizz (Metallics) Base Coat: Tar Road 8245 Top Coat: Silver M002

Pink Spell 9439

COT_05

Royale Play Special Effects Weaving Base Coat 1: Picture Perfect 7295 Base Coat 2: Azure Sky 7407 Top Coat: Imperial Blue 7245 Vivid Orange 7990

Crystal Peak L105 Spring Time 9211

Herbal Green 9271

COT_06

Deep Pool 9206

COT_07

Nilaya Fresh Start Plain Meadow W023D1BNR25 Nilaya Raw Concrete II (Grey) W022D143R25 Azalea 8095

Sunkissed 7833 Radium Green 9354

English Castle 8760

COT_08

Nilaya Textured Surfaces Shattered Shevron W022D1BLR75

Gemstone 9333

COT_09

Nilaya Inspired by Colour Black & White W002D044Y75

Mango Mood X109

Spring Shower 9236

Classic Cyan 9230

Pure Red 8093

Mineshaft 8285 *All colours/ textures/ wallpapers/ stencils are printed representations and may vary slightly from the actual. Please refer to the Asian Paints Colour Spectra for colours and product collaterals for exact texture/ wallpaper/ stencil reference.

PG 22 | COLOUR 9-5

AVANT GARDE OFFICES

PG 24 | COLOUR 9-5

UNDERSTANDING THE ORGANISATION...

OFFICE SPACE

In such firms, contrary to a conventional hierarchical setup, employees are the most important assets.

No expense or resource is spared in keeping them comfortable and inspired.

AVANT GARDE Homogenous work setting with very little hierarchy visible in space.

The pantry area is designed as part of the workspace and even the canteens are areas of fun.

WORK CULTURE... •

People Focused: The employees are usually young (25-35), energetic and full of ideas to improve the organisation.

•

Collaborative: All for one and one for all that is the motto in such places where the senior management and employees work together seamlessly.

Conference rooms are reborn as brainstorming areas and are designed more like fun labs with various tools to help the employees visualise and articulate better.

AVG_01

AVANT-GARDE OFFICE COLOUR PALETTE

Pure Red 8093

This is the space for true innovation

Caffeine 8653

and experimentation. You can be just a tiny bit traditional and go with formal and earthy colours or you can really push the limit with bright and vibrant shades.

Sweet Dreams 8564

AVG_02

AVG_03

Black Currant 9461 Code Red X120 Orange Appeal 7949 Translucent Green 7513

Willow Song 8477

Pigeon Grey 8233

Crescent 7948

AVG_04

Woodtech PU Palette Freshcherries 313

Garden Frolic 7824

AVG_05

Royale Play IDC Antico Classique Ocena Green M034

AVG_06

Nilaya Strictly Stripes W027DI0RT75 Nilaya Wallpaper W002D04CY75

Rich Chocolate 8645

Bright Jade 7510

AVG_07

Paradise Bay 7409

Cupid 8094

Deep Orange 0506

Woodtech PU Palette Pure Linen 466

Saffron Smile 7872

AVG_08

Pure Impact 9117

Sea Kelp 7854

AVG_09

Nilaya Inspired by Colour Black and White W002D00AY75

Wet Grass 9349

Deep Pink X132 Morning Glory 0765 *All colours/ textures/ wallpapers/ stencils are printed representations and may vary slightly from the actual. Please refer to the Asian Paints Colour Spectra for colours and product collaterals for exact texture/ wallpaper/ stencil reference.

Aqua Young 9207 *IDC: International Designer Collection

PG 28 | COLOUR 9-5

OPULENT OFFICES

PG 30 | COLOUR 9-5

UNDERSTANDING THE ORGANISATION...

OFFICE SPACE

The Opulent offices are usually the premises of a renowned professional - a true expert.

The design of the workspace is solely guided by the professional and is aimed at creating an impression of impeccable professionalism and expertise.

OPULENT Luxuriously appointed, private space is provided for the top professional.

WORK CULTURE... •

Individual Focused: Employees consider it a privilege to be working with such a professional and are motivated to emulate his/her styles.

•

Unified Style and Vision: There is a very clear hierarchy in such firms, with the entire organisation driven by the visions and ideas of the single individual at the top.

The expert is identified by his attention to detail. The same philosophy goes for the opulent offices. Subtle design elements are characteristic of such organisations.

Entertaining clients is near the top of the agenda and, as such, waiting rooms and meeting rooms are designed sumptuously.

OPL_01

OPL_02

OPULENT

OFFICE COLOUR PALETTE Pure Ivory L124

Woodtech PU Palette Vintage Marina 403

Be it Japanese simplicity or Turkish Woodtech PU Metallics Caffeine 8653 Copper

miniaturist style - the design and choice of colours is about paying attention to the smallest detail. Colours like greys maintain

Sahara Dream L135

a hushed and refined atmosphere while a dab of olive or red will elevate the whole

Pleasant Blue 7457

Rain Drop L143

Buttercup-N 0336

Autumn Day 8252

setting to another level.

OPL_03

Royale Play Special Effects Safari (Metallics) Top Coat: Onyx M311 Base Coat: Mustard Field X102

OPL_04

Royale Play Special Effects Dapple (Metallics) Base Coat: Aluminium 8337 Topcoat: Silver M002

Woodtech PU Clear Teak Brown 4244 Sunny Side Up 7946

Silica Dream 8235

Broccoli 9341

Burnt Malt 8229

OPL_05

OPL_06

Nilaya Foliage Tendrils W026D139R15 Nilaya Inspired by Colour Black and White W002D03XY75

Royale Glitter Silver Surf M213 Royale Glitter Olive Gleam M206

Frosted Chocolate 8654

OPL_07

Olive Path 7622

OPL_08

Nilaya Elegant Shades W021D0ZJT15 Nilaya Gentle and Divine W028D1AHT75 Royale Glitter Silver Silhouette M603 Coral Cove 8030 Vibrant Blush 8707

Royale Glitter Peach Shimmer M404 *All colours/ textures/ wallpapers/ stencils are printed representations and may vary slightly from the actual. Please refer to the Asian Paints Colour Spectra for colours and product collaterals for exact texture/ wallpaper/ stencil reference.

Thunder Cloud 8261

SERVICES AND PRODUCTS

PG 36 | COLOUR 9-5

COLOUR RESOURCES For choosing the right colour, we offer you:

Colour Spectra Fandeck

Colour Scheme PRO

The Asian Paints Colour

A mobile phone application available on iOS and

Spectra has 1800 original

Android platforms that allows you to select colour with

hues classified into pastels,

a touch. Browse through the entire Colour Spectra

melange and accents. These

Fandeck, build colour schemes and view and share.

Available on

paint deposits are arranged to help you select the colours from light to dark tones.

Colour Spectra PRO View 1800 colours in large 3x5 inch paint swatches that have been systematically arranged into 6 decks. Organised by colour family,

Colour Quotient Magazine The Asian Paints quarterly publication is a curated collection of the latest insights, innovations and ideas from around the world of colour.

and indexed by name and number, this fandeck is a designer’s delight.

To browse through our online Colour Spectra, visit us on: www.asianpaints.com/pro/ColourSpectra.aspx

To subscribe to CQ write to us on cq@asianpaints.com or connect with our Colour Pro team

PG 38 | COLOUR 9-5

PAINT RESOURCES

WALLPAPER RESOURCES

For choosing the right paint for your surface

Refer to the Professional Painting Guide for more information on our product range

Asian Paints introduces Nilaya A range of exquisite wall coverings

By Royale Play.

A wall covering does much more than

Nilaya collections:

just cover a wall - it brings the wall to life.

• Zanzibar

Nilaya is an exquisite new offering from

• Candice Olsen inspired Elegance

Asian Paints, a perfect blend of our rich

• Fresh Start

understanding of surfaces and the Indian

• Ginger Tree

aesthetic. It reveals a world of inspiration,

• Grasscloth and Natural

where design, material, and technique

• Sensual Ecomotion

come together to create stunning surfaces.

• Sapphire Oasis

Nilaya’s range of signature surfaces -

• Sculpted Surfaces III

wallpapers, wall coverings, decals, borders

• Urban Retreat

and paintable wallpapers is curated from

• Gentle and Divine

the finest manufacturers around the world.

• Foliage • IBC Grasscloth

To place your order for the book please connect with our COLOURPRO team

www.asianpaints.com/pro

www.asianpaints.com/Nilaya Ideas/ Questions?

Give us a call on 1800 266 4805 or write to us on Nilaya@asianpaints.com

PG 40 | COLOUR 9-5

SPECIAL EFFECTS Royale Play International Designer Collection

Le Corbusier’s Polychromie Architecturale A unique collection of Le Corbusier’s shades brought to you by Royale Aspira.

An exclusive range selected from the latest trends in international decor with finishes available only to architects and interior designers.

We offer six decorative finishes inspired by refined aesthetics

ARCHI + CONCRETE Concrete fascinations

Teodorica An Italian symphony

Marmorino KS Moods, magic and mineral finishes

Visionnaire Obsessions set in stone

TUSCANIA ANTICA A walk down the artistically rich alleys of Tuscany

Ironic An ode to rust

More on www.asianpaints.com/pro/RoyalePlay

Royale Aspira in association with Les Couleurs Suisse AG, Zürich with the rights granted by Foundation Le Corbusier, Paris, brings to you the original colours of Le Corbusier and his theory on colours.

Le Corbusier’s Polychromie Architecturale - an exclusive kit which contains the genius of Le Corbusier’s colour keyboards explained in detail along with the 43 shades represented in the form of a fan deck. The book contains the legendary architect’s theory of colours and 7 different themes, which have been selected by Asian Paints experts, from the original themes created by Le Corbusier. www.asianpaints.com/pro/le_corbusier.aspx * Available only till December 2015

PG 42 | COLOUR 9-5

PRODUCT RANGE Choosing the right product for your surface

INTERIOR WALL FINISH RANGE Royale Luxury

WOOD FINISH RANGE •

Carries Green Assure mark and is environmentally safe

•

Teflon surface protection for excellent stain removal and durability

•

Available in multiple finishes – Sheen, Eggshell, Matt

Emulsion

•

Woodtech

•

Lasts twice as long as local French polish

Melamyne

•

Good gloss retention

•

Protection from daily wear and tear

•

Moderate scratch, stain and heat resistant

•

Clear finish for natural woods and veneers

•

Excellent resistance to scratching

•

Excellent stain resistance

•

Excellent non-yellowing property

•

Retains natural beauty for years

Apcolite Premium

•

Excellent washability

Enamel-Satin/Gloss

Anti-fungal and anti-bacterial

Woodtech PU Royale Aspira

•

•

Royale Aspira translates into and easy to clean, smooth and highly durable painted surface It is the first product in India to offer a 5 year performance warranty for interiors

METAL FINISH RANGE ROYALE PLAY SPECIAL EFFECTS Royale Play

•

Excellent abrasion resistance

•

Tough and durable finish

•

Translucent and odourless

•

Available in wide range of colours

•

Non-toxic and non-flammable

•

Anti-fungal

•

Soft sheen that lends elegance and style to the surface •

Green Assure mark and EN-71 compliant

Royale Enamel Royale Play Stucco

•

Provides marble finish

•

Non-yellowing and anti-fungal

•

Non-toxic and non-flammable

•

•

Environmentally friendly

Excellent washability (1 lakh wash cycles) and high gloss finish

•

Odourless and faster drying for hasslefree painting experience

PG 44 | COLOUR 9-5

PROFESSIONAL SERVICE Colourpro is a 360 degree service offering that understands, simplifies and decodes the often complex world of paints and colours.

Colourpro team includes service personnel that offer support and assistance for your projects. They offer a host of services

SWATCHES Order large swatches painted with the shades you like. Choose from over 1800 colours and a range of textures.

Painted swatch shall be delivered at your doorstep.

and solutions and extend a world class experience right where you are, at your doorstep, to meet your needs and help you deliver better.

This service is currently available in the following cities: North: Chandigarh, Delhi-NCR

& Jaipur West: Ahmedabad, Goa, Indore,

Mumbai, Pune, Rajkot,

Surat & Vadodara South: Bengaluru, Chennai ,

Coimbatore, Kochi

& Mangalore East: Guwahati, Hyderabad

& Kolkata

RELATIONSHIP OFFICER Get a comprehensive presentation on newly launched products, tools or services at your convenience through our relationship officer.

SHADE GUIDE On demand delivery of a range of shade cards, product catalogues, colour guides & in-house magazines.

4 PICS Enables you to visualise shade combinations through a computer generated image, and provide you the print of 4 such selections.

TECHNICAL ASSISTANCE Get on-site technical assistance and obtain an expert view on surfaces and products used.

CONSULTANCY Call upon a colour assist personnel who’ll sync in with your ideas and help you choose that perfect shade, the one that’s just right for your design.

Call us and place a request at 1800-200-3335 and a local representative will contact you shortly thereafter.

www.asianpaints.com/pro