PG 2 | COLOUR 9-5
*All Asian Paints products do not contain any added Lead, Mercury, Arsenic and Chromium from April 2008
For further information:
REJUVENATING OFFICE SPACES Asian Paints Limited, Asian Paints House 6A, Shantinagar, Santacruz (E), Mumbai - 400 055, India
Call us on: 1800 - 209 - 5678 or write to info@asianpaints.com www.asianpaints.com
Disclaimer: The colours shown in this book are indicative only. Please refer to Asian Paints Colour Spectra fandeck for exact colour reference. All images used are for representation purpose only, any resemblance to existing structure is coincidental. No part of this material may be reproduced or copied in any form or by any means (graphics, electronic or mechanical, including photocopying, recording, taping or information storage retrieval system) or reproduced in any disc, tape, perforated media or other information storage device etc. without the written permission of Asian Paints Ltd. All rights reserved. Copyright Asian Paints Ltd., 2014. All disputes are subject to Mumbai jurisdiction only.
PG 4 | COLOUR 9-5
On an average, almost every working adult spends 8 hours every day within the walls of the workplace. That’s a third of our lives that we spend inhabiting a foreign place that is not home. It is only fair that these spaces, therefore, are designed to be welcoming, comforting and inspiring. A well-designed workplace is not a luxury - it is as important as a good paycheck. So from among the millions of colours and schemes, which one will you pick to achieve that perfect feel? How do you decide which organisation should look serious and which should look laid-back? We at Asian Paints decided to take up this challenge. The result of our efforts and studies is Asian Paints Colour 9 to 5 - an intelligent system of workplace palette design that understands the inherent nature of any workplace and helps in choosing the right colour scheme.
PG 6 | COLOUR 9-5
Colours influence us in ways that are overt and subtle. We see red when we are angry, we glow green with envy, we turn pink in embarrassment, we are blue when we are sad. These are not merely phrases - these are some of the obvious signs of our symbiotic relationship with colours. Take the case of synesthesia. It is a rare neurological phenomenon that can be explained as the union of senses. Synesthetes experience sensory inputs in mixed ways. To them, a musical note may appear as a swatch of colour. While this is an exaggerated reaction, all of us associate colours with various things such as emotions, states of mind and environmental mood. Strictly speaking, we are all synesthetes. And yet, despite the huge influence that colours have over our moods, we do not give them their due.
By understanding the many ways in which the spectrum affects, we can take advantage of the relationship and design for a specific mood or purpose. In our quest to understand workplace design, we discovered four main types of organisations: the Conventional, the Contemporary, the Avant Garde, and the Opulent. Each of these four organisations have unique characteristics and goals. Thus, their colour palettes will have to bring out the essential nature of the workplace and establish the governing philosophy of the organisation.
PG 8 | COLOUR 9-5
HOW TO USE STEP 1 Identify the organisation category
STEP 2 Delve into the unique
CONVENTIONAL
aspects, culture and
Legacy organisations - that is to say, organisations that have been around for a long time, running time-honoured businesses. These include family-run businesses.
needs of each organisation category
STEP 3 Choose from the array of colour
Refer Page No: 10
combinations specific to each category and connect
AVANT GARDE
CONTEMPORARY By far the most prevalent, modern professional organisations that are aware of and adapt to regular changes fall into this category. More than personalities, design is influenced by brand guidelines. Refer Page No: 16
Organisations driven by creativity/innovation that deal in new-age business ideas and technologies can be considered Avant Garde. In these offices, fostering creativity is paramount and the whole office is designed with this in mind. Refer Page No: 22
with us for any information on products and services OPL_04 OPL_01
OPL_02
OPULENT
OFFICE COLOUR PALETTE
Pure Ivory L124
Be it Japanese simplicity or Turkish
Woodtech PU Palette Vintage Marina 403
Woodtech PU Metallics Caffeine 8653 Copper
miniaturist style - the design and choice of colours is about paying attention to the smallest detail. Colours like greys maintain
Sahara Dream L135
a hushed and refined atmosphere while a dab of olive or red will elevate the whole
Pleasant Blue 7457
Rain Drop L143
Buttercup-N 0336
Autumn Day 8252
setting to another level.
OPL_03
Royale Play Special Effects Safari (Metallics) Top Coat: Onyx M311 Base Coat: Mustard Field X102
Royale Play Special Effects Dapple (Metallics) Base Coat: Earth Song 8550 Topcoat: Light Ochre M 7926
OPL_04
Royale Play Special Effects Dapple (Metallics) Base Coat: Earth Song 8550 Topcoat: Light Ochre M 7926
Woodtech PU Clear Teak Brown 4244
OPULENT
Sunny Side Up 7946
Silica Dream 8235
Broccoli 9341
Burnt Malt 8229
OPL_05
The Opulent offices are usually the premises of a renowned professional - a true expert.
OPL_06
Silica Dream 8235
Nilaya Foliage, Tendrils W026D139R15 Nilaya Inspired by Colour Black and White W002D03XY75 Royale Glitter Silver Suf M213 Royale Glitter Olive Gleam M206
Refer Page No: 28
Frosted Chocolate 8654
OPL_07
Olive Path 7622
OPL_08
Nilaya Elegant Shades W021D0ZJT15 Nilaya Gentle and Divine W028D1AHT75 Royale Glitter Silver Silhouette M603 Coral Cove 8030 Vibrant Blush 8707
Royale Glitter Peach Shimmer M404 *All colours/ textures/ wallpaper/ stencils are printed representation and may vary slightly from the actual. Please refer to the Asian Paints Colour Spectra for colours and product collaterals for exact texture/ wallpaper/ stencil reference.
Thunder Cloud 8261
Burnt Malt 8229
CONVENTIONAL OFFICES
PG 12 | COLOUR 9-5
UNDERSTANDING THE ORGANISATION...
OFFICE SPACE
Usually conservative in style and nature. In such an organisation, the design aesthetics are usually dictated by the top management and there is a clear hierarchy evident in the allocation of spaces.
WORK CULTURE... •
Naturally, the design will be skewed towards giving more space and comfort to the top management, with support staff handily nearby.
CONVENTIONAL
Focused on Heritage: There are clear protocols on behaviour and interaction, especially with senior management.
•
Goal-Oriented: Conventional organisations are largely driven by the short and long-term goals set by the top management.
Interaction points, such as conference rooms, are designed with a view to impress the stakeholders and create a perception of assured professionalism.
Functional cubicles are provided to the middle management and the employees, serviced by a utilitarian pantry and simple mess/ canteen areas.
COV_01
CONVENTIONAL OFFICE COLOUR PALETTE
Solitaire 8500
The colour palette is simple and elegant to go with the functional elegance of conventional office spaces. There is usually a dominance of shades of blue with aesthetic beige or brown thrown in there to
Courtyard 9519
give the entire scheme a sense of warmth and completion. Woodtech PU Clear Deep Brown 4243
COV_02
COV_03
COV_04
COV_05
Nilaya Kelly Hoppen Screen Panel
Royale Play Special Effects Pacific Lagoon (Metallics) Base Coat: Mystic Dream 7293 Top Coat: Popsicle M8025
Royale Play Special Effects Dune (Drizzle Effect) Africa Amalgam M009
Woodtech PU (Metallics) Silver Slate
Pale Orchid 7231
Surfs Up 7308
Victorian Wisp 0N68
Sea Shades 9474
Pantry Plum 7229
Swiss Coffee 4215
Hazel Nut 8569
Summer Blush-N 0945
COV_06
COV_07
Nilaya Wallpaper W014D0N0Y75
Nilaya Wallpaper W003D00BY75
PU Palette Translucent Earth Brown 4242
Soft Wash 9330
Lime Accent 7727
Fringe Green 9340
COV_08
Nilaya Paintables 1 W033D1EHB75
COV_09
Nilaya Strictly Stripes W027D1NWT75
Camp Fire X114
Lily Pad 7788 Dew Drop Day 9212
Soft Blue 9210 *All colours/ textures/ wallpapers/ stencils are printed representations and may vary slightly from the actual. Please refer to the Asian Paints Colour Spectra for colours and product collaterals for exact texture/ wallpaper/ stencil reference.
Milky Green 9384
CONTEMPORARY OFFICES
PG 18 | COLOUR 9-5
UNDERSTANDING THE ORGANISATION...
OFFICE SPACE
Owing to a more democratic structure within the organisation, internal stakeholders are as important as external, and the challenge is to create a workspace that will ensure a holistic experience.
WORK CULTURE... •
CONTEMPORARY
Multiple points of interaction are created across the office floor with brand communication being the most important visual need.
Brand Focused: Most of these organisations have a well-defined brand image and philosophy that dominate almost every aspect of business and marketing.
•
A good design guideline is to have senior management in transparent cabins to indicate both the ease of approachability and the importance of the office.
Less Hierarchical: There is a visible synergy in such workspaces with top management and the regular employees interacting on a frequent basis, working towards a common vision.
Middle management and other employees are usually seated in an open-space for better cooperation and communication.
The canteens in such organisations are usually welcoming and sometimes even fun. Food courts in such organisations usually become a place to discuss work.
COT_01
COT_02
COT_03
CONTEMPORARY OFFICE COLOUR PALETTE
Cream 0307
Turmeric 7941
Falling Mist 9371
Corn Cob 7947
Regal Purple X133
Contemporary office spaces are sharp and active, with colour palettes varying from simple to complex. While the interiors will wear a sombre look, shades of fun can peek out here and PU Palette Translucent Forest Green 0218
there - like a bright pink strip in the workspace to induce that vitality! Woodtech PU Palette Pristine Cream 458
Pleasant Blue 7457
COT_04
Royale Play Special Effects Fizz (Metallics) Base Coat: Tar Road 8245 Top Coat: Silver M002
Pink Spell 9439
COT_05
Royale Play Special Effects Weaving Base Coat 1: Picture Perfect 7295 Base Coat 2: Azure Sky 7407 Top Coat: Imperial Blue 7245 Vivid Orange 7990
Crystal Peak L105 Spring Time 9211
Herbal Green 9271
COT_06
Deep Pool 9206
COT_07
Nilaya Fresh Start Plain Meadow W023D1BNR25 Nilaya Raw Concrete II (Grey) W022D143R25 Azalea 8095
Sunkissed 7833 Radium Green 9354
English Castle 8760
COT_08
Nilaya Textured Surfaces Shattered Shevron W022D1BLR75
Gemstone 9333
COT_09
Nilaya Inspired by Colour Black & White W002D044Y75
Mango Mood X109
Spring Shower 9236
Classic Cyan 9230
Pure Red 8093
Mineshaft 8285 *All colours/ textures/ wallpapers/ stencils are printed representations and may vary slightly from the actual. Please refer to the Asian Paints Colour Spectra for colours and product collaterals for exact texture/ wallpaper/ stencil reference.
PG 22 | COLOUR 9-5
AVANT GARDE OFFICES
PG 24 | COLOUR 9-5
UNDERSTANDING THE ORGANISATION...
OFFICE SPACE
In such firms, contrary to a conventional hierarchical setup, employees are the most important assets. No expense or resource is spared in keeping them comfortable and inspired.
AVANT GARDE Homogenous work setting with very little hierarchy visible in space.
The pantry area is designed as part of the workspace and even the canteens are areas of fun.
WORK CULTURE... •
People Focused: The employees are usually young (25-35), energetic and full of ideas to improve the organisation.
•
Collaborative: All for one and one for all that is the motto in such places where the senior management and employees work together seamlessly.
Conference rooms are reborn as brainstorming areas and are designed more like fun labs with various tools to help the employees visualise and articulate better.
AVG_01
AVANT-GARDE OFFICE COLOUR PALETTE
Pure Red 8093
This is the space for true innovation
Caffeine 8653
and experimentation. You can be just a tiny bit traditional and go with formal and earthy colours or you can really push the limit with bright and vibrant shades.
Sweet Dreams 8564
AVG_02
AVG_03
Black Currant 9461 Code Red X120 Orange Appeal 7949 Translucent Green 7513
Willow Song 8477
Pigeon Grey 8233
Crescent 7948
AVG_04
Woodtech PU Palette Freshcherries 313
Garden Frolic 7824
AVG_05
Royale Play IDC Antico Classique Ocena Green M034
AVG_06
Nilaya Strictly Stripes W027DI0RT75 Nilaya Wallpaper W002D04CY75
Rich Chocolate 8645
Bright Jade 7510
AVG_07
Paradise Bay 7409
Cupid 8094
Deep Orange 0506
Woodtech PU Palette Pure Linen 466
Saffron Smile 7872
AVG_08
Pure Impact 9117
Sea Kelp 7854
AVG_09
Nilaya Inspired by Colour Black and White W002D00AY75
Wet Grass 9349
Deep Pink X132 Morning Glory 0765 *All colours/ textures/ wallpapers/ stencils are printed representations and may vary slightly from the actual. Please refer to the Asian Paints Colour Spectra for colours and product collaterals for exact texture/ wallpaper/ stencil reference.
Aqua Young 9207 *IDC: International Designer Collection
PG 28 | COLOUR 9-5
OPULENT OFFICES
PG 30 | COLOUR 9-5
UNDERSTANDING THE ORGANISATION...
OFFICE SPACE
The Opulent offices are usually the premises of a renowned professional - a true expert. The design of the workspace is solely guided by the professional and is aimed at creating an impression of impeccable professionalism and expertise.
OPULENT Luxuriously appointed, private space is provided for the top professional.
WORK CULTURE... •
Individual Focused: Employees consider it a privilege to be working with such a professional and are motivated to emulate his/her styles.
•
Unified Style and Vision: There is a very clear hierarchy in such firms, with the entire organisation driven by the visions and ideas of the single individual at the top.
The expert is identified by his attention to detail. The same philosophy goes for the opulent offices. Subtle design elements are characteristic of such organisations.
Entertaining clients is near the top of the agenda and, as such, waiting rooms and meeting rooms are designed sumptuously.
OPL_01
OPL_02
OPULENT
OFFICE COLOUR PALETTE Pure Ivory L124
Woodtech PU Palette Vintage Marina 403
Be it Japanese simplicity or Turkish Woodtech PU Metallics Caffeine 8653 Copper
miniaturist style - the design and choice of colours is about paying attention to the smallest detail. Colours like greys maintain
Sahara Dream L135
a hushed and refined atmosphere while a dab of olive or red will elevate the whole
Pleasant Blue 7457
Rain Drop L143
Buttercup-N 0336
Autumn Day 8252
setting to another level.
OPL_03
Royale Play Special Effects Safari (Metallics) Top Coat: Onyx M311 Base Coat: Mustard Field X102
OPL_04
Royale Play Special Effects Dapple (Metallics) Base Coat: Aluminium 8337 Topcoat: Silver M002
Woodtech PU Clear Teak Brown 4244 Sunny Side Up 7946
Silica Dream 8235
Broccoli 9341
Burnt Malt 8229
OPL_05
OPL_06
Nilaya Foliage Tendrils W026D139R15 Nilaya Inspired by Colour Black and White W002D03XY75
Royale Glitter Silver Surf M213 Royale Glitter Olive Gleam M206
Frosted Chocolate 8654
OPL_07
Olive Path 7622
OPL_08
Nilaya Elegant Shades W021D0ZJT15 Nilaya Gentle and Divine W028D1AHT75 Royale Glitter Silver Silhouette M603 Coral Cove 8030 Vibrant Blush 8707
Royale Glitter Peach Shimmer M404 *All colours/ textures/ wallpapers/ stencils are printed representations and may vary slightly from the actual. Please refer to the Asian Paints Colour Spectra for colours and product collaterals for exact texture/ wallpaper/ stencil reference.
Thunder Cloud 8261
SERVICES AND PRODUCTS
PG 36 | COLOUR 9-5
COLOUR RESOURCES For choosing the right colour, we offer you:
Colour Spectra Fandeck
Colour Scheme PRO
The Asian Paints Colour
A mobile phone application available on iOS and
Spectra has 1800 original
Android platforms that allows you to select colour with
hues classified into pastels,
a touch. Browse through the entire Colour Spectra
melange and accents. These
Fandeck, build colour schemes and view and share.
Available on
paint deposits are arranged to help you select the colours from light to dark tones.
Colour Spectra PRO View 1800 colours in large 3x5 inch paint swatches that have been systematically arranged into 6 decks. Organised by colour family,
Colour Quotient Magazine The Asian Paints quarterly publication is a curated collection of the latest insights, innovations and ideas from around the world of colour.
and indexed by name and number, this fandeck is a designer’s delight.
To browse through our online Colour Spectra, visit us on: www.asianpaints.com/pro/ColourSpectra.aspx
To subscribe to CQ write to us on cq@asianpaints.com or connect with our Colour Pro team
PG 38 | COLOUR 9-5
PAINT RESOURCES
WALLPAPER RESOURCES
For choosing the right paint for your surface
Refer to the Professional Painting Guide for more information on our product range
Asian Paints introduces Nilaya A range of exquisite wall coverings By Royale Play. A wall covering does much more than
Nilaya collections:
just cover a wall - it brings the wall to life.
• Zanzibar
Nilaya is an exquisite new offering from
• Candice Olsen inspired Elegance
Asian Paints, a perfect blend of our rich
• Fresh Start
understanding of surfaces and the Indian
• Ginger Tree
aesthetic. It reveals a world of inspiration,
• Grasscloth and Natural
where design, material, and technique
• Sensual Ecomotion
come together to create stunning surfaces.
• Sapphire Oasis
Nilaya’s range of signature surfaces -
• Sculpted Surfaces III
wallpapers, wall coverings, decals, borders
• Urban Retreat
and paintable wallpapers is curated from
• Gentle and Divine
the finest manufacturers around the world.
• Foliage • IBC Grasscloth
To place your order for the book please connect with our COLOURPRO team
www.asianpaints.com/pro
www.asianpaints.com/Nilaya Ideas/ Questions? Give us a call on 1800 266 4805 or write to us on Nilaya@asianpaints.com
PG 40 | COLOUR 9-5
SPECIAL EFFECTS Royale Play International Designer Collection
Le Corbusier’s Polychromie Architecturale A unique collection of Le Corbusier’s shades brought to you by Royale Aspira.
An exclusive range selected from the latest trends in international decor with finishes available only to architects and interior designers.
We offer six decorative finishes inspired by refined aesthetics
ARCHI + CONCRETE Concrete fascinations
Teodorica An Italian symphony
Marmorino KS Moods, magic and mineral finishes
Visionnaire Obsessions set in stone
TUSCANIA ANTICA A walk down the artistically rich alleys of Tuscany
Ironic An ode to rust
More on www.asianpaints.com/pro/RoyalePlay
Royale Aspira in association with Les Couleurs Suisse AG, Zürich with the rights granted by Foundation Le Corbusier, Paris, brings to you the original colours of Le Corbusier and his theory on colours. Le Corbusier’s Polychromie Architecturale - an exclusive kit which contains the genius of Le Corbusier’s colour keyboards explained in detail along with the 43 shades represented in the form of a fan deck. The book contains the legendary architect’s theory of colours and 7 different themes, which have been selected by Asian Paints experts, from the original themes created by Le Corbusier. www.asianpaints.com/pro/le_corbusier.aspx * Available only till December 2015
PG 42 | COLOUR 9-5
PRODUCT RANGE Choosing the right product for your surface
INTERIOR WALL FINISH RANGE Royale Luxury
WOOD FINISH RANGE •
Carries Green Assure mark and is environmentally safe
•
Teflon surface protection for excellent stain removal and durability
•
Available in multiple finishes – Sheen, Eggshell, Matt
Emulsion
•
Woodtech
•
Lasts twice as long as local French polish
Melamyne
•
Good gloss retention
•
Protection from daily wear and tear
•
Moderate scratch, stain and heat resistant
•
Clear finish for natural woods and veneers
•
Excellent resistance to scratching
•
Excellent stain resistance
•
Excellent non-yellowing property
•
Retains natural beauty for years
Apcolite Premium
•
Excellent washability
Enamel-Satin/Gloss
Anti-fungal and anti-bacterial
Woodtech PU Royale Aspira
•
•
Royale Aspira translates into and easy to clean, smooth and highly durable painted surface It is the first product in India to offer a 5 year performance warranty for interiors
METAL FINISH RANGE ROYALE PLAY SPECIAL EFFECTS Royale Play
•
Excellent abrasion resistance
•
Tough and durable finish
•
Translucent and odourless
•
Available in wide range of colours
•
Non-toxic and non-flammable
•
Anti-fungal
•
Soft sheen that lends elegance and style to the surface •
Green Assure mark and EN-71 compliant
Royale Enamel Royale Play Stucco
•
Provides marble finish
•
Non-yellowing and anti-fungal
•
Non-toxic and non-flammable
•
•
Environmentally friendly
Excellent washability (1 lakh wash cycles) and high gloss finish
•
Odourless and faster drying for hasslefree painting experience
PG 44 | COLOUR 9-5
PROFESSIONAL SERVICE Colourpro is a 360 degree service offering that understands, simplifies and decodes the often complex world of paints and colours. Colourpro team includes service personnel that offer support and assistance for your projects. They offer a host of services
SWATCHES Order large swatches painted with the shades you like. Choose from over 1800 colours and a range of textures. Painted swatch shall be delivered at your doorstep.
and solutions and extend a world class experience right where you are, at your doorstep, to meet your needs and help you deliver better.
This service is currently available in the following cities: North: Chandigarh, Delhi-NCR & Jaipur West: Ahmedabad, Goa, Indore, Mumbai, Pune, Rajkot, Surat & Vadodara South: Bengaluru, Chennai , Coimbatore, Kochi & Mangalore East: Guwahati, Hyderabad & Kolkata
RELATIONSHIP OFFICER Get a comprehensive presentation on newly launched products, tools or services at your convenience through our relationship officer.
SHADE GUIDE On demand delivery of a range of shade cards, product catalogues, colour guides & in-house magazines.
4 PICS Enables you to visualise shade combinations through a computer generated image, and provide you the print of 4 such selections.
TECHNICAL ASSISTANCE Get on-site technical assistance and obtain an expert view on surfaces and products used.
CONSULTANCY Call upon a colour assist personnel who’ll sync in with your ideas and help you choose that perfect shade, the one that’s just right for your design. Call us and place a request at 1800-200-3335 and a local representative will contact you shortly thereafter.
www.asianpaints.com/pro