2020 Board of Directors JOHN I. BAUTISTA, JR. President WALTER L. UY
John Ignacio Bautista, Jr.
Secretary-General
JCI Manila President
MICHAEL STEVEN L. GAN Executive Treasure CHRISTOPHER U. LIAO EVP, Internal Affairs KENNETH N. SO EVP, External Affairs
Editor’s Note The embattled Democrat Rahm Emmanuel popularized the line - “Never let a crisis go to waste.” I heard it back in college, and it has always been one of my favorite quotes. I think about it more, these days, given what we face. The current economic, political, and social situation in the country and globally, present each individual their own crisis - even more so, the global pandemic that caused or amplified our existing challenges. These crises have their own opportunities - some, capitalistic and profit-driven. Others, personal and driven by change and to be better. In JCI Manila, we always talk of service to others - and I feel like for many of us, this crisis is an opportunity - to showcase exactly why we’re known to be one of the best organizations in the country. This issue is an examination of these different opportunities in these times of crises. On one hand, we have an article about businesses that
grew out of hardships to dominate their industries. On the other, we have stories of our brothers helping different communities, showcasing our service to the country. We also have a feature on Senator Pacquiao, along with a quick summary of his showcased GMM. From each page, we can see different nuggets of information and insights applicable to whatever you may be facing today. On our end in Asian Pearl, we see this crisis to evolve and be better this issue is just a glimpse of it, with more to come soon. At your service, Joshua Pielago EDITOR-IN-CHIEF
About the Cover JCI Manila never stops. Amidst the crisis, in both service and career, JCI Manila members not only survive, but thrive. Nowhere is it this more evident but on the different ongoing projects and commitment to seek communities that need help and uplift them to be better. We rise together - JCI Manila and this country. Pandemic or no pandemic, JCI Manila is of service to society.
VINCENT LAWRENCE Z. CAPISTRANO VP, Community Affairs ERIC C. KE VP, LOM & Membership
JAIME JOSE E. BARLIZO Director, Membership Development RAMON E. KING III Director, LO Management JEROLD A. SANTOS Director, Membership Benefits
ADRIAN THOMAS L. TAN
GREETINGS, JCI MANILA! I HOPE THAT YOU ARE ALL WELL AND SAFE. We are already past the halfway mark of the year but unfortunately we do not see any end in sight for this pandemic. But this does not stop us from doing what we need to do. We have implemented more than 50 projects since the start of the pandemic in mid-March and we will continue to help our communities and provide what is needed for our members with the utmost safety in mind. We too have adjusted with this “New Normal” by implementing these projects:
Director, International Relations
• Averaging about 184 members who register for our online GMMs • We are also now able to invite our sister chapters from the Philippines and abroad to actually witness how we conduct are GMMs.
PATRICK CHRISTIAN G. MORALES Director, National Relations ERWIN N. PO Director, Community Development
KENDRICK T. SY Director, Business Affairs
ONLINE ULO • We have also implemented our first online University of Leaders orientation and we were able to recruit 40 new BJCs during this time. • Out of the 40, we accepted 32 recruits who are currently doing their BJC projects.
JAN RURIK D. PADIERNOS Director, Special Projects
Editorial Board JOSHUA PIELAGO Editor-in-Chief KYLE DE LEON Associate Editor RAMON KING III LOM Director COMM. ATTY. RHONDEE DUMLAO CHAIR LUIS PERALTA COMM. JASON OLIVA COMM. HAROLD LABUGUEN COMM. ATTY. MATTHEW MEDINA Staff Writers
ONLINE GMM’s • We have implemented already 3 online GMM’s, and we will continue to do this as long as the threat of the pandemic is present.
ONLINE PROJECTS WITH OUR SISTER CHAPTERS • Online SMBP. We will have an online training for the kids in Smokey Mountain in partnership with JCI Tokyo. • Online Disasters Responders training with JCI Nagoya.
ONLINE BUSINESS PROJECTS • We have on-going webinars partnered with Go Negosyo • We have launched our online webinar for the RVR Siklab Awards for Nation Building with none other than Mr. Jaime Zobel de Ayala and Mr. Del Rosario as our speakers. The search for this year’s awardees continues. • Online Masterclass with our international speaker: John Rankins. So far we have almost 200 people registered for this event happening on August 1. Plus 10 more other online webinars.
These are just some highlights on how we pivoted and adjusted with our current situation. Things may not be go as planned because we are all new to this but I guarantee that I, together with my Board of Directors are always thinking on how we can innovate and continue to serve our communities and the chapter we love so dearly. I miss seeing you all and hopefully soon we will all be able to see each other in person again and be able to just be back to normal. Please keep safe all the time and God bless you all.
TAX AND CORPORATE UPDATES
JUNE TO JULY 2020 by Comm. Atty. Ron Dumlao • The BIR reminds online sellers to register business activities and settle taxes. • Tax amnesty on delinquencies may be availed of until December 31, 2020. • Mayor’s permit is no longer required in business registration with the BIR. • Tax credit certificate that remains unutilized for more than one (1) year at any given an interval of time during its validity shall be converted into cash. • List of accredited microfinance updated. • Summary of temporary receipts or invoice should be submitted within 90 days from lifting of community quarantine.
• New sin tax reform law is effective on January 27, 2020, not January 1, 2020. • BIR mandates submission of information return on related party transactions. • New alphanumeric tax code for excise tax on tobacco products et. al. • Guidelines and procedure for the destruction/disposal of waste or obsolete goods/assets.
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JCI, OLLI hold online call to address COVID-19 impact on Tourism by Comm. Luis Peralta
SEC MOVES THE DEADLINE FOR THE SUBMISSION OF AUDITED FINANCIAL STATEMENTS AND GENERAL INFORMATION SHEET. FILING SCHEDULE
July 1, 2, 3, 6, 7,8, 9, 10 August 10, 11, 12, 13, 14 July 13, 14, 15, 16, 17 August 17, 18, 19, 20
LAST DIGIT OF SEC REGISTRATION/LICENSE NUMBER 1 and 2 3 and 4
Filing Schedule
August 17, 18, 19, 20 July 20, 21, 22, 23, 24 August 24, 25, 26, 27, 28 July 27, 28, 29, 30 August 3, 4, 5, 6, 7
• Extended deadline for submission of annual reports and/or afs for companies with fiscal period ending January 31, 2020 to March 31, 2020. • Underdeclaration of expense/purchase does not result in the imposition of income tax. • The BIR cannot use information from third party as a basis of its assessment without certification therefrom. • A taxpayer may be generally assessed within 3 years, unless extended in the form of waiver; waiver must indicate the nature and amount of tax due; otherwise, it is invalid and does not extend the 3-year prescriptive period. • A tax assessment stating that the “interest will have to be adjusted” is void as the amount remains indefinite. • A tax assessment with a “request to pay the deficiency” is void considering that it is not considered a demand. • A Letter of Authority (“LOA”) is not subject to the 3-year prescriptive period; letter of authority and tax assessment distinguished. • A PEZA-registered entity is a vat-exempt entity and its importation is not subject to vat, applying the cross-border rule; it is also exempt from national and local taxes in lieu of 5% gross income tax. • Requisites for the claim for input vat refund. • In input VAT refund, the documents to support NRFC doing business outside the Philippines are sec negative certification and foreign business registration; service agreements and screenshots of corporate profile are not sufficient. • In input VAT refund, input VAT may be allocated proportionately on the basis of sales volume. • Taxpayer Acquitted: in tax evasion cases, it must be established that the accused failed to pay the tax at the time prescribed by law and such failure to pay the tax was willful. • PHP10 million tax assessment cancelled: A tax assessment is void if the examiners named in the Letter of Authority (“LOA”) is different from the examiners who actually examined the books of the taxpayer. Please note this article is for general information purposes only and should not be considered as professional advice to a specific issue or entity.
SEE FULL ARTICLE AND UPDATES IN THE JCI MANILA WEBSITE: JCIMANILA.ORG 3
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LAST DIGIT OF SEC REGISTRATION/LICENSE NUMBER 5 and 6 7 and 8 9 and 0
Human lives were not just the major casualties of the Covid19 pandemic but also various industries were impacted resulting to the loss of jobs. The sector that was hit the hardest was the travel and tourism industry. As per the UNWTO, it is estimated that 900 billion to 1 Trillion was lost in exports,100-120 million jobs were at risk, and 850 million to 1 billion less international tourists globally. Businesses such as hotels, major airlines, and the MSME’s supporting them were all devastated. According to the United Nations World Tourism Organization, the recovery of the industry would take 3-5 years before tourism would be back to the levels of pre-covid. What can we expect when we start planning for our bucket list travel itineraries? As a resort owner or a hotelier what can I do? This is what JCI-Manila’s Facebook Live – E forum “Harnessing the Hospitality Industry’s Resilience Reflex in the new normal” last June 6, 2020 addressed. Thanks to OLLI Consulting Group Inc., JCI-Manila’s partner institution, known for bringing high level advice on strategy, finance and business development for their clients within the Philippines and the ASEAN region. The project Chairman Mike Lim said
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that considering the social and economic impact of the current epidemic, insights on the interconnectivity of the participants in the industry will allow viewers to have a broader view, and thus work its way into new business strategies in this post covid-19 world. The OLLI team first presented the facts the industry is facing presently then what can be done to address them. A key takeaway is that it would take 28 weeks of preparation for tourist accommodations to be adaptable and resilient to the new demands of their patrons such as new travel patterns and considerations for the supply chain. The
next speaker discussed about the current financial support that can be expected from both the private and public sector. It is paramount that hotel owners to file for the support which is most suited for their situation. The second to the last topic was about online reputation as 2020 is survival mode for the hospitality industry as a whole. There is now a shift from curating breath-taking pictures of your resorts amenities and experiences to more of providing content that shows the appropriate health and safety measures will be implemented in the resort but still meeting customer’s satisfaction. Lastly, the legal frameworks for opening and operating under these harsh conditions were discussed In addition, it gave perspective on how risk management should be done by hotels to ensure continuous operation and safety of both their employees and guests. Finally, the keynote speaker, Department of Tourism Undersecretary for Tourism Development Benito C. Bengzon updated us with some of the initiatives that have been done by the DOT such providing sweeper flights and tourist care kits for both international and domestic tourists who were stranded when the pandemic struck and the 18 out of 68 webinars aimed at retooling the hospitality industry and their stakeholders. The most important info he shared is that the DOT has developed a Tourism Response Recovery Master Plan which will be used for three years as it jumpstarts PH tourism.
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JCI Manila provides packed food for 2000 people by Comm. Luis Peralta
Oplan Damayan builds 30 Sanitation Tents by Comm. Luis Peralta
As we face an unprecedented empedemic called Covid19 that closed businesses and took the lives of many people, the government sought the ‘bayanihan’ of the private sector for help in containing the spread of the deadly virus by any means possible. Fortunately, JCI Manila and its membership were ready to give a helping hand and initiated on March 21, 2020, Oplan Damayan (OD), a volunteer relief effort wherein resources from JCI Manila’s stakeholders are consolidated to be used for actionable plans to directly address the crisis at hand. The Oplan Damayan team for Covid19 led by Chairman Carlos Mattus, noticed
that there was a shortage of facilities that could take in the increasing number of infected Covid 19 patients. The solution that the team came up with was to design low-cost disinfection tents that are easy to mass-produce, easily deployable, adhere to chemical standards and are opensource in order for any local government or organizations to replicate. By coming up with this innovative tent, it would significantly alleviate the situation face by ground zero hospitals and be easily deployable within Metro Manila. More importantly, these tents would reduce the rate of infection that our frontliners would face, as the exposure to covid-19
patients would be lessened. Initially there were challenges in accomplishing this project due to the lockdown such as constraint in supply chain as factories and suppliers for the materials were limited. In addition, logistics was further impeded by checkpoints and certain cities initiating total lockdowns, making them inaccessible. Since regular fundraising would not be possible, it was also up to the creativity of the team to create an adequate budget.Despite these obstacles, the OD team was able to overcome it. Forming a strategic partnership with 2019 JCI Manila President Luis Angelo Sevilla’s company, FR Sevilla Industrial and Development Corporation who was able to provide the manpower and resources to set up the tents. While funding was achieved through the unconventional efforts of the JCI Manila Mobile Legends community, led by 2019 VP Charles Gosingtian, which initiated tournaments and contests that promoted e-sports within the chapter.
“Service to humanity is the best work of life.”
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ociety is judged not by its mightiest, but by how it treats its weakest. This is what was taken to heart by JCI Manila members. With LGU’s resources spread assisting its citizenry, the focus was left out on the most vulnerable such as persons with disabilities, pregnant women, senior citizens and the youth – who still needed the same civic services as before.
In the end, the OD was able to setup 30 tents across several LGU’s and up to this day is still continuing to provide helping hand to those cities that would need these tents the most. 5
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In Together We Share, Chairman Robert Tajonera and his team were able to provide much needed food assistance to two barangays, which are around 2,000 people in total that would benefit. Through the help of the project sponsor, ShareTreats Innovation Corp, the team was able to secure a significant amount to be able to provide ready-to-eat meals for the
Barangay 462 and 463 in the city of Sampaloc. When asked why he decided to help, Chairman Robert proudly shared that it was in a strong sense of duty that moved him to contribute to the city he was not just a resident of, but also as a member of JCI Manila. He has plans to continue these efforts, and he hopes other brothers within the chapter can share the same sense of duty when the call arises.
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TechTracks Series by Comm. Luis Peralta
Get your business back on track with your own online store 2020 was supposed to be a promising year for most businesses as the Philippine’s Economy was seen to be the most robust as the end of 2019. Instead countless businesses were shut down, workers were left jobless and there was no end in sight. However, there was a silver lining, through the power of technology, businesses were given an opportunity to pivot their business models and veer away from bankruptcy. Both business owners and their employees were given a second life during this Covid19 outbreak. According to Tech Tracks Chairman Nelson Roquero, the series of online webinars and their respective topics were specifically curated for the participants to realize that digital transformation will be part of the new normal if they wish their business to survive and adapt in a postcovid19 working environment. Thanks to their event partner, PLDT Enterprise, whose network enabled access to industry professionals and experts to create a meaningful seminar covering various topics. The first Facebook webinar entitled “Get Your Business Back On Track With Your Very Own Online Store” was on May 5, 2020 with a focus on providing skills and the platform needed to setup, maintain, and expand an online store platform for use as an alternative to traditional brick and mortar storefronts. The speaker for for this talk was the Vice-President of SME Platforms of Unionbank’s SME Banking Group Jose 7
“Jaypee” Paulo Soliman. He first asked the participants to consider the new normal of business such as new ways of interacting, finding customers, delivering services and forming trust. Next, he emphasized that going digital is the way forward as customers and businesses search for information instantly at their convenience through a tap on the screen. In addition, he mentioned that digital relationships would be based on speed, quality, trust ratings and relationships garnered. Then he discussed the key differences between the three common digital assets for businesses:
Websites • • •
Office Home Address on the Web Your business identity online Used for any purpose information, business catalogue, selling, etc.
Marketplace • • •
Specific for business and commerce only Controlled and rules are set by administrator Buyer-selling relationships only
Platforms • • •
An Ecosystem for members to interact Open or Closed Communities Aside from selling, there are other online tools for productivity, engagement and personalization, etc.
Finally, he discussed Unionbank’s Globallinker platform which is a one-stop shop for micro, small, medium and Large businesses which will make commerce easier for everyone.
Get your business back on track with your cashless and cardless transactions Digital payments, developed out of convenience, have become a necessity for some. Yes, there might still be a number of people who prefer to use cash – as is often the case in times of crisis – but others will cease to see the point if they are unable to use physical money to buy essential goods and services. In the post-COVID-19 world, cashless solutions will be more important than ever as attractions turn to cashless technology and contactless payments to safeguard visitors from the spread of the virus are just some major considerations for both consumers and merchants. The second Facebook webinar entitled “Get Your Business Back on Track with Cashless, Cardless Transactions Through PayMaya” was held last May 7, 2020. The speaker, Mr. Raymund Villanueva, PayMaya’s Head of Business for QR Ecosystems, educated the viewers on how easy it is to use PayMaya whether you are about to start your online business or if you have an existing one, how to integrate cashless or cardless transactions to gain a competitive advantage providing an alternative means to pay for goods and services to ease customer payment experience and generate more sales. JCI member Jet Tatel gave his story wherein he was able to put up his online grocery Murabeshy within 2 days thanks to the digital payment ecosystem provided by PayMaya The audience learned about the benefits of cashless payments. Citing convenience as the number one benefit, Raymund also mentioned that there was an accelerated adoption rate of digital payments by at least 20% of the population and that most of our favorite restaurants, various SMEs, utility companies and even government agencies are now accepting PayMaya. The
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TechTracks Series next benefit is security and safety where users are ensured that their accounts are secure from hacks and unscrupulous individuals as PayMaya had to prove that security is robust before partnering with Mastercard and Visa. A fully cashless Philippine society appears to be decades away. However, advancements in FinTech could very well shorten this period. With the introduction of cutting-edge technology and constant improvement of existing technologies, we might see faster, more transparent and more secure cashless payments than ever.
Get your business back on track with businessgrade comms & collab tools Whenever we usher in a new decade, we also usher in new phase for technology that accelerates innovative solutions leading to breakthroughs in our work and lifestyle. In 2020, however, it is a little different. All sectors and businesses have been disrupted by Covid-19 and now organizations are scrambling to discover newer technologies to keep the business going. In the middle of a pandemic, one can safely say that technology and its collaborative tools have been lifesavers for organizations, especially for microsmall-medium enterprises that comprise a huge chunk of our economy. It has also enabled people to work remotely while maintaining social distancing. Without collaborative communication tools, it would be almost impossible to carry on businesses, communicate remotely beyond cities and have solutions to technical issues. Across sectors, leaders have tried to sustain a sense of normalcy by integrating new kinds of technologies in their business every day. Luckily for the third leg of the four-part webinar series entitled “Get Your Business Back On Track With Business-Grade Collaboration and Communication Tools” was held on May 12, 2020 and the speaker was Mr. Enzo 8
Tanedo, SMB LEAD of Microsoft PH. During his talk he shared with the viewers the various communication and collaborations tools currently available to maintain a high level of productivity amidst the COVID19 situation. Using a simple framework he outlined 3 majors considerations for business to chart their course as they adapt to this new normal using the full-suite of Microsoft’s Office 365 that is readily available. First, he recommended to navigate the now by accepting that all tasks will be done remotely from events, meetings and even sales just to name a few. Then plan what’s next by adapting your business models and product offerings, focusing on value and reduce cost, and restart customer demand. Lastly, shape the future by realizing new opportunities and scenarios for your business and focus on growth. This is just the beginning of the future of work as collaborative tools will go a long way in redefining our lifestyle and the way we work in the long run. Microsoft prides itself in being able to automate the entire business by integrating all the collaborative tools under one app making it a faster and more organized system. A post-Covid-19 world will be very different with a lot of traditional systems becoming redundant and replaced by collaborative tools are here to stay and grow.
Get your business back on track with strong, reliable, and secure connections In this digital age, having an internet connection has become a basic human right. More so now as the internet is crucial with social distancing measures being the new norm across the globe, we are living our lives online such as online learning to weddings to funerals and most of all working from home. The fourth and final webinar series entitled “Get Your Business Back On
Track With Strong, Reliable, and Secure Connections” was held on May 14, 2020 and the speaker was Ms. Debbie Ledesma, AVP & Center Head Enterprise Development and Marketing PLDT Enterprise. Her talk focused on how secure internet connections allows businesses to entrust their most crucial and secured transactions over reliable networks like PLDT. More, she emphasized on providing awareness on how a robust and dependable internet connection can empower businesses to bridge the gap and form meaningful digital relationships with their clients. She initially shared that 99.52% of PH businesses, which comprised of small and microbusiness were greatly affected by the lockdown. Most of these businesses were in the manufacturing, retail, tourism, and logistics industry. Despite these varying industries, all five of them had these challenges in common: gaining access to working capital, decreasing fixed operating expenses, recovery of revenue from customers, managing suppliers ecosystem and re-opening to operating business in the new normal. Despite the challenges it was the home-based small and micro-businesss that were able to pivot into stopgap solutions such as joining communitybased social media groups, migrating to multi-functional web pages, spending more on social media advertising, accepting digital payments either in cashless or cardless form, and utilizing the myriad of delivery services available. What this tells us about the new normal especially for the business operations is that there will be a stronger bias towards online and digital presence with a lesser emphasis on physical contact. Having a reliable internet provider is critical to the success of post-COVID19 entrepreneurs. At the end of the webinar she ensured the viewers that PLDT will continue to be a partner that MSME’s can rely on. In fact, during the open forum they were considering having a second run of the TechTracks series to further deepen the business knowledge as well as showcase upcoming PLDT services that will be soon available.
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PACQUIAO ADDRESS TO JCI MANILA Good Evening
QUOTABLE QUOTABLE QUOTES
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2ND ONLINE GMM DYNAMISM
Ladies & Gentlemen,
collected by Comm. Kyle De Leon
On taking criticism in social media
It is my honor to be a part of this 4th General Membership Meeting of Junior Chamber International Manila, Asia’s first and premier leadership development organization of young entrepreneurs and professionals who are making a difference in our society. This covid-19 pandemic has disrupted our global economy and our personal lives but we will not allow it to steal our peace, kill our hopes or destroy our dreams. In this extraordinary times, we cannot afford to waste the opportunities to serve our country. At the start of the pandemic, I made a commitment to find ways to help our frontliners who lacked the necessary personal protective equipment. With the help of my friends here and abroad, especially Jack Ma, we were able to provide assistance to our health care workers, as well to our policemen and social workers. I was forced to go on quarantine after I was exposed to colleagues who are covid-19 positive. This pandemic could not stop us from coming together. Tonight we are saying that when it comes to personal growth and development, when it comes to leadership and fellowship, we do not entertain excuses. Kung gusto may paraan, kung ayaw may dahilan. Tonight I am excited to share with you my personal experience the family including mental and physical health in times of crisis.
The reality is you can’t please everybody. There will always be people who will doubt you. Are you going to live your life for them or for your family and glorify Christ?
Doug On tackling a challenge We were a starting family and I was on my first contract with the PBA…but I was put on the reserve list and I thought my whole world, my whole career would be done na. I couldn’t control how the coaches would look at me, so I focused on what I could which is to come in early, work on my game, and hope that when the time came, they would call on me.
Doug On shifting careers I know some players are having a hard time with that part of their lives. Retirement is not something many players look forward to. What I had done was to mentally prepare myself early for that future, and also set up some businesses where I could go to after the basketball life.
Ren
On adversity I would never forget a note written by my brother Francis, Anthony don’t you dare quit because you shine like a star and the world is getting darker, and if you notice, the darker the night the brighter the star shining. P.S. When you shine, you don’t shine for yourself. You shine so that those that are in darkness might see.
Tonight, I would like to remind you that we should not let the quarantine days pass without adding value to our relationship with our respective families. During this pandemic, my family and I made a commitment to keep learning and improving regardless of circumstances. As a family we made the decision to be intentional in upholding holistic health, which refers to overall wellbeing. We agreed that need to be effective in adding value to our relationship during home quarantine. To strengthen family ties my wife and I came up with fun activities for our children. We gave them challenges like trying food that they are not used to eating. One day we asked them to try boiled bananas with fermented bagoong. Back in the province, we called them ginamos. We even let our girls experience manual laundry. Mabuti na yun na-expose sila at matuto na sila sa mga gawaing bahay. The good thing is that my children are growing to be responsible and respectful adults. As the father, I’m given this precious opportunity with my children to make sure that they are trained in the ways of the Lord through Bible reading and regular prayer time. Since we can not attend Sunday worship services, we make it a point to gather together and attend online worship celebrations.
Anthony On complainers In any company, in any organization, the top complainers are always the least producers. In fact, I’ve personalized that. The more I complain, the less I produce. In math you need to accept the givens. You can’t tell your teacher, “I can’t solve the problem, please change the givens.” These are the givens today, we accept them and use them to solutions for the current problems.
Anthony On 2020 goals
As a family, we also make it a habit to engage in activities for physical fitness. At this point, let me share some simple tips on how to deal with depression, anxiety and insomnia. What we did with my family is to workout every day with the kids because we believe that healthy body creates a healthy mind. You can not only think properly, but it’s good for our health condition also. So that’s what we do with my family, bonding with each other, talking with them while we lie in bed courage, and we’re watching TV. That’s how we’re so close with my children, and my wife. In conclusion, I would like to encourage you to keep trusting the Lord. God loves you and cares for you. Without god, we are nothing. We do not know when this pandemic will end but God does. That’s why it is so important to keep believing that God's grace will see us through all these challenges. Remember that these trials are meant to make us wiser, stronger and healthier. Therefore, we must learn all the lessons from this trial and let us all come out of this pandemic with a stronger commitment to keep loving our family and serving our country. Thank you very much and good evening.
We need to temper our expectations this year. Let me add to what Jack Ma said. Think survival, and if defensible…growth. Think of self-transformation, because if the process also changes you then *thumbs up*.
Anthony On the one thing Pacquiao wants to say to young leaders and entrepreneurs
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To all JCI members, To all JCI chapters, the first thing I can advise to you is to have a relationship with God and you will have wisdom beyond your own imagination and beyond your own ability. He will give you knowledge that is beyond of this world. With His guidance, anything is possible with Him. And should your dedication is to serve, then do so honestly with the fear of God. Be humbled before God and before others.
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ULTIMATE GUIDE TO VIRTUAL EVENTS by Comm. Kyle De Leon
Interview by Kyle de Leon
What are virtual events?
What are some of the challenges & advantages?
Since a few months ago, there has been a large adoption of digital platforms to host virtual events with more participants at a lower cost. In times like these, with the Covid19 causing thousands of physical events to get cancelled, we need to know the best strategies and quickly implement them, in order to be successful in this new workplace.
The main difference with virtual events is that there is no physical place or audience, and while that may mean lower mounting expenses, it also poses several challenges. Skills and techniques we have learned in the organization of physical events do not necessarily translate well into the virtual world. While there are many online webinars, online courses, yoga and cooking lessons to watch, having a LIVE audience for your virtual event means things can happen fast and everything can be recorded.
Unlike physical events with a unique venue and setup, it can be harder to charge fees in your virtual event. This is a chance to revise your value proposal and look at the limitations posed by a physical event. One thing that is difficult to do in a physical event is to have more than one keynote/main speaker and also have them stay for the duration of the event. With virtual events, you can take advantage of the interconnectivity by bringing in, not just multiple speakers, but also guests from different time zones in the world. You won’t be limited if they demand for shorter participation times. To get some first-hand experience we interviewed the Chairman of GMM#2, Kris Gutierrez.
Let’s dive into the things we need to be ready with BEFORE, DURING and POST event.
BEFORE THE EVENT Form the right team Before even choosing the platform you’ll host your event in. You need to determine the specific capabilities needed for your event. Available technology will determine how 11
technical your team’s skills should be. Are you doing a small meeting? Google Hangouts can be a user-friendly app that does not have a steep learning curve. Zoom can be used for bigger events, but you will need someone who can manage the demands of streaming issues, considering the host,
guests and audience will have a slightly different stream/watch setup at home. Just as important, team mates with soft skills can make the difference between a memorable event that keeps audiences glued to their seats or one that becomes an idle tab that’s barely noticeable. Remember you’re
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fighting for your audience’s attention, while they’re at home.
Create engaging content Virtual events rely on content that’s presented in a way that fits the theme, but also is communicated in the language of your audience. You’ll need a well-written script, guests that align with the theme of your event, and hosts that can complement and bring out organic conversations with your guests as well as connect to your audience. For your script, you must allow for a flexible program flow where technical difficulties may occur at any time. This could be solved creatively with adlib topics for your hosts, having backup guests, and whatever maintains a smooth flow. You want to avoid any dead air as virtual is faster paced than physical events. Use all the benefits of the going digital by including videos, graphics, and sound effects in your script to keep your audience entertained. After writing down the script, sit down with your team and align everyone. For our event, we consulted with Chairman Paul for learnings from their GMM. We took his notes and made sure to follow a strict program schedule, and conducted an alignment meeting with the hosts. You will need an event director who has the technical know-how to stream with multiple channels. For example, we relied on Clarence Santos who worked behind-the-scenes to control the video output, entry/exit timing of different segments, and the audio troubleshooting of any dead air.
Promote your event It is important to know where and how to reach your audience. Digital advertising is able to reach a wider audience at a relatively lower price than traditional media. However, for this JCI Manila event, as Kris mentions, it was important to be individually message members, email quick links for registration, and then send our reminders 24 hours before the event itself.
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Register your participants
Etiquette and protocol
Surprisingly, what Kris mentioned as the toughest part of the event was what seemed to be the most mundane of tasks. The difficulty of registration for an exclusive and paid event is compounded by the fact that there are such a variety of stakeholders for each event. There is the task of looking through the eligible lists of attendees from the regular members and baby jaycees, and then confirming it with the secretariat’s copy. The list of special guests and VIPs, who may live in different time zones, is also a concern as not everyone may be familiar with the procedure for digital registration. In my team, Marv worked on a solution where they would funnel all of these guests into one platform that had to be built from scratch. There, all guests would be able to register, fill out information and pay, while the platform could also be utilized to auto-generate a summary of all the data. This data could then be used to counter-check attendees during the event time itself.
To keep things productive and professional, some of the following guidelines can be provided:
DURING THE EVENT Keep your audience actively engaged In physical events, there are moments where as an organizer, you look up and everyone’s heads are pointed to their phones. It’s even more distracting when they’re in front of their computer! So, Nelson and I worked on ideas with the hosts for actively engaging the audience. Breaking the monotony of a long speech can be done by doing some of the following: • Encourage debate by hooking an audience question or comment, or presenting an opposing idea and bringing it up to the guests • Interactive conferences can be done by allowing some guests to turn on their webcams and being shown live • Q&A Sessions can be done by providing an avenue for participants to ask questions. It’s also a great time to clarify anything unclear or to summarize topics discussed • Use of graphics such as live polling, survey says, and other playful apps are good additions
• Share relevant rules and guidelines to audiences prior to the event. Orient them on what should be observed. • Keep events brief, under 3 hours. • Provide breaks for participants and guests to stretch • Mute devices in order to reduce distractions • Avoid harassing or abusive behaviour towards others, especially in the comments section • Keep commentary positive and honest • Be sure to secure platform and keep private information asked to a minimum
POST-EVENT Your event is done and you’ve tallied up a good number of attendees. Is it over? We’ve put together some simple things you can do to keep your momentum going. • Look at the social media comments outside of the event, perhaps thru your event hashtag. Connect with audiences by addressing or replying to their comments/posts. • Post-event survey to understand participants experience • Give thanks to your team, and make sure to send a thank you email to guests/ hosts • Share a summary or highlight reel with your audience • Repost any content that can be made public for those who missed your event • Compile your learnings for the next GMM chairman Success in virtual events require that you think of your event starting from the end (your goal) and work towards the beginning. Ask yourself “what is my vision?” “what value do I want to give to my audience?” and “who is this event for, my target market?” As Kris says, “you should always strive for perfection, so even if you don’t, you can get very close.”
FEATURE
FEATURE
THRIVING S THROUGH CRISI :
Hewlett- Packard 1939
A Timeline Of The Biggest Businesses Built In the Midst Of Adversities
by Comm. Joshua Pielago
Behind every successful company, is a background story worth every single penny poured into it. Some of the biggest companies were formed from peculiar situations, may it be a light-bulb moment or a certain situation that drove a single mind to create a future billion-dollar company that would eventually live up to this day. However, there are certain times in each generation that the economy experiences a great downfall because of crises happening—and either this would be the start of a booming business, or the undoing of another. Economic misfortunes are inevitable such as the one we are experiencing right now because of the pandemic we are currently going through: restaurants implementing restrictions, public transports cutting off the passenger capacity, schools
Procter and Gamble 1837
Formed during the Panic of 1837 by William Procter and James Gamble, Procter and Gamble or P&G spearheaded their business by starting out as a soap and candle selling company. P&G is behind a typical number of household products that most of us use every day, such as Ariel, Tide, Pantene, Head & Shoulders, Pampers, Safeguard, and those are just a few mentioned. P&G still remains as one of the largest consumer goods companies up to this day—you might not even find a single home that does not own one of their products. The company has more than 60 brands, divided into ten care categories: fabric, home, baby, feminine, grooming, family, oral, personal health, hair, and skin and personal care. The P&G company thrived only because they were persistent right from the start, competing with 14 other candle and soap makers just as one of the worst recessions happened in history—the Panic of 1837. Nevertheless, the company persevered and eventually grew into one of the most successful businesses even after a hundred and eighty years later. 13
on a lock down, and more. Things have gone reversed ever since the lockdowns started and a lot of people have lost their jobs as well. In some cases, even so, these periods of recession have been a starting point for some of the biggest companies that
General Electric
1892
Launched just before the pioneering years of the Panic of 1893, one of the most famous inventors and entrepreneurs called Thomas Edison owned multiple companies that were eventually merged into one corporation: the Edison General Electric Company, funded by JP Morgan and the Vanderbilt family. The Panic of 1893 was a period of 16 months wherein business transactions have dropped incredibly at 40%—but the company remained strong and eventually became one of the 12 companies originally listed under Dow Jones Industrial Average in the year 1896 and still running fairly well up to the present day.
Disney 1929
Also one of the most iconic franchises ever built, Disney was built by its namesake Walt Disney and his brother Roy during the horrendous times of The Great Depression—the longest and most severe economic slump experienced in the Western world. It lasted for a decade, but that didn’t stop Walt Disney from turning his imaginations into televised reality, serving as a glimmer of fun and
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we are still familiar with up to the present day, formed and founded by certain geniuses in the midst of an economic slump. Iconic. Take a look at these companies formed during certain periods of financial downturns— and still thrived like a boss.
hope for the Americans during those times. They first pioneered Mickey Mouse through a short feature called Steamboat Willie, and right in the middle of the depression, they grew their business up until they were finally able to produce their first full-length animated film in 1937: Snow White and the Seven Dwarves.
Revlon 1932
Adding to the list of businesses built during The Great Depression, Revlon built up its reputation when it produced the world’s first pigment-based glossy red nail polish called “Cherries in the Snow” —inspired by the founders’ love for Hollywood movies with posters that depicted cherry-lipped, smoking actresses—and is still available in their range today. The product gained so much popularity that the drugstore cosmetics company eventually spread out and established its line broader to other kinds of makeup products. In the present day, the company is now worth $3 billion, after emerging as the second largest cosmetics corporation in the United States right after the end of World War 2. Revlon, now dubbed as recession-proof business, still remains as one of the top cosmetics companies as of today.
Popularly known as the brand HP, Hewlett Packard was founded in 1939 at the tail-end of The Great Depression, and initially started as a test equipment company by Bill Hewlett and David Packard. The company then made a big leap into the electronics industry, as it was relatively cheaper than other brands. The incorporation grew eventually to become one of the major computer manufacturers that are still in demand up to the present time, with a value of $21 Billion. The company has also notched the top spot on the Green Rankings of America’s 500 largest corporations.
Burger King 1953
Originally started to rival the iconic McDonalds food chain, James McLamore and David Edgerton established Burger King in Miami during the recession of 1953—a period of wherein there was a dramatic change in the interest rates of the country, leading to a decrease in demand. Burger King pushed through, providing a wider range of food choices, but fast and more affordable, a cheap go-to meal that the Americans leaned on to during the economic downturn. With the help of mass advertising, the brand has now grown and has established at least 18,000 branches worldwide.
FedEx 1971
Formed through a simple concept of an efficient door-to-door delivery by Fred Smith while on the process of doing a school project in Yale, FedEx was then immediately established nearing the end of the 1969-1970 recession. Founder Smith did not have it that easy though, as he was introducing a fresh and unfamiliar type of business service to people who were being very careful as to how to spend their money given the situation. Eventually, the company with its head grew persistent and was able to survive the recession obstacle and still delivers up to 6 14
million packages in the present day— with a total revenue of $65.5 Billion recorded last year, 2019.
Microsoft 1975
Launched in the year 1975, two years after an oil crisis along with a stock market crash wherein the gross domestic product (GDP) went to the lowest of the lows in nearly 20 years and just days after the recession was put to a stop, Microsoft was built by Bill Gates and Paul Allen through the development of a new computer software business. No more than 10 years later, the company launched an Initial Public Offering (IPO) in 1986, creating a bunch of billionaires and millionaires along the way. Microsoft is now becoming more diverse with their operations and is almost always being required in every computer system because of its versatility and has a recorded revenue of $125.8 Billion from the recent year.
Electronic Arts 1982
The year 1982 prompted one of the worst unemployment rates seen in decades after the 1979 energy crisis dropped an unfortunate recession in the years 1981 and 1982. Founder Trip Hawkins left his stable job at Apple and launched a fresh software company known as the Electronic Arts—now a leading provider of games and entertainment that we sometimes delve ourselves into, growing more and more in the entertainment industry. The company has now evolved with 10,000 employees and over a total of $5 Billion of yearly revenue.
Netflix 1997
Being one of the most successful companies that are thriving in the current economic crisis, Netflix took the reins to become the streaming powerhouse of the century after almost succumbing to an economic setback in 2000 when Blockbuster made the mistake of refusing to buy it out of the rising internet age. Founder Reed Hastings initially started it as an online DVD rental by mail back then,
and now the company has skyrocketed in subscribers and had attracted even more by the end of the year 2009. Netflix is currently worth $34 Billion, with the growing demand of homebased entertainment especially with the pandemic we are currently in that requires us to stay at home.
Uber
2007- 2009 The Great Recession of the years 2007-2009 definitely gave birth to some of the most successful companies that started as small startups around that time. Uber Technologies Inc. or simply Uber, was founded by Travis Kalanick and Garett Camp after they failed to be accommodated by a taxi in Paris, France. The company eventually grew years later in versatility, offering not only transportation services, but also food delivery services, bike and scooter share service, and temporary work staffing service. Uber is now valued at a total of $47 Billion.
AirBnb 2007- 2009 When the Great Recession hit during the years of 2007-2009, a lot of people had difficulty in affording hotel accommodations that roommates Brian Chesky and Joe Gebbia opened up the opportunity of the AirBnB business where people could rent short-term quarters at a much more affordable rates than most hotels offer. It was also a great way for homeowners to have an extra source of income while still laying low. The company struggled initially but in 2019, the company was already worth $31 Billion. The business industry is no stranger to the highs and lows coupled with the twists and turns in terms of our economy. The current crisis we are experiencing is pushing one of the worst economic recessions unlike any that we have seen before, and it sure is a turning point for most businesses to go down or rise up the pedestal and conquer the current challenge. What matters is that perseverance must prevail above all as what these companies demonstrated— and they thrived as a reward for not giving up.
FEATURE
WHAT DO FILIPINOS BUY AMIDST A PANDEMIC? Purchase Behaviors As A Response To Lockdowns
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ith the haunting rise of cases ever since the emergence of the malevolent COVID-19 and people being stuck inside their homes unable to do errands and personal satisfactions as safely and as convenient as before—it is no wonder that they result to finding out means to make a living or buying necessities and aspired products without even leaving the comfort of their own homes. Online shopping businesses and services are not something new at all, but given the pandemic crisis we are currently going through, there is certainly a concrete change with the way people purchase their needs and wants. Let’s put it this way: there is always a flipside to everything. The first few months of quarantines and lockdowns involved the citizens hoarding essentials and food from grocery stores and markets—fearing for a shortage of supplies especially with the rampant demand of alcohols and masks. Eventually, people have realized their electronic power and the wide array of goods and services they could access easily with a simple tap on their screens. This is where the online services come in. Food delivery services have skyrocketed in demand, making it now a habit for people to order online for their convenience amidst the situation we currently face. E-commerce veterans such as Shopee, Lazada, Zalora, and the like, are now booming in business more than ever as Filipinos are now relying a lot on the online industry to meet their everyday needs. There is an increasing reliance in the e-commerce industry with the current situation, and all kinds of brands are tramping up their service and engagement skills to attract even
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ASIAN PEARL
by Comm. Joshua Pielago
more customers given the demand of services right now and alleviating the stress of social distancing protocols every time they go out to buy. Moreover, aside from food deliveries and local transports, people are now keen to pursue their personal hobbies as well as discover new ones—resulting in hauling supplies and equipment to satisfy their pastimes. Some online trends from Facebook, Instagram, and even Tiktok have resurfaced the net, pushing people to sometimes purchase things impulsively—here are some of the most searched product categories online according to iPrice Group’s comparisons between November 2019 and March 2020:
Bicycles and gym equipment
Outdoor swimming pools
People’s interest in building up their immune systems, or others just finding the quarantine period as a time to finally catch up with their exercise routines and finally getting their ideal bodies have certainly skyrocketed and growing more than ever. Buying certain equipment such as dumbbells, treadmills and exercise bikes is a sure way for Filipinos to stay fit and active even without going to the nearest gym center, as most of these facilities are also under the implementation of lockdown. The search activities for dumbbells here in the Philippines went up to 80% within the second half of March, not long after the quarantine measures took charge. Impressions on bicycles, on the other hand, increased to approximately 97%— as people start to find ways on how to keep moving from one place to another without getting involved in the hustle and bustle of transportation problems given that only a limited number of people are allowed inside a single vehicle.
Having been deprived of the ideal summer getaways because of travel cancellations, that hasn’t stopped Filipinos from making use of portable swimming pools to appease their vacation woes—even if it’s just for their kids. Impressions for these outdoor swimming pools have increased up to 518% between March 2020, the month when the lockdown started and November 2019, a month before the emergence of any single COVID case.
Masks, alcohols, and vitamins Given the situation, citizens have been coming up with ways to battle the virus by mass buying masks and alcohols when the country was just being alerted by the threat of COVID-19. There wasn’t certainly that much demand for surgical masks and alcohol before the pandemic happened, and unfortunately for the
masses, its price has also been raised to catch up with its demands in the store. Impressions for face masks have amazingly risen from 0% in November 2019 to 100% in March 2020. Between the months January and March, moreover, the average price of these surgical masks rose up to nearly 86% as they cope up with the shortage. Vitamins, on the other hand, climbed up by 123% over the span of the quarantine period as boosting the immune system has become a top priority nowadays.
WiFi Adapters and LAN equipment In this generation, it seems like having WiFi inside their homes feels like a basic necessity rather than just for entertainment purposes. With the lockdown looming over, employees and their companies, and students with their respective schools as well have resorted to transacting everything online. Everyone is rushing to find the right gadget and the right signal in order to cope up with their Zoom meetings and client demands. In order to have the right stability and faster Internet, Filipinos have been scourging for affordable WiFi adapters and LAN cables to help themselves with the familiarities of the online world. Because of this, impressions on WiFi adapters hiked up to 597% and LAN cables grew by 150%.
Face masks and skincare essentials Groceries Of course, as aforementioned earlier, Filipinos have relied a lot upon online food services to meet their cravings and meal schedules. Canned food and biscuits are among the most in demand supply, with its impressions growing to 412% and 310% respectively between November and March. People searched for Purefoods, Century Tuna, 555, Spam, and the like—stocking up long-shelf life foods as much as they can to avoid risking their safety going out to physical markets. Furthermore, there has also been an elevating search history for disinfectants such as Domex, with its impressions growing by 1,097%, Lysol growing by 721% while products containing bleach like Ariel and Tide grew by 172%—as a way of Filipinos to be extra careful in disinfecting their surfaces and shooing away the risk of COVID-19 exposure. 16
Surgical masks are in demand but face masks are a whole different story. While people are busy fighting over the stocks of 3-plys and N95s, most people also took their time ordering skincare face masks, as its demands climbed up to 236% recently. With the stress brought about by this pandemic and all social issues unsolved, a lot of citizens might actually be taking the time to pamper themselves amidst everything—taking advantage of the extra vacation days to relax.
Computer equipment and gaming consoles Lengthened breaks and longer nights? It’s a gamer’s dream come true. With
the current situation, people are certainly looking for ways to alleviate their boredom so gaming equipment is one way of hyping up their staycations. Moreover, this also means that some companies and their employees are now required to report from home, and ever since the lockdown has started, the demand for webcams and other computer equipment also rose up—especially for those who are still set to receive salaries to live by. The number of people finding remote jobs and online gigs for extra income also climbed up, adding to the demands of this kind of product.
Thermometers and hand soaps People are being extra careful nowadays when it comes to monitoring their hygiene and sanitary measures, to avoid showing symptoms of the virus for the fear of being tested positive. Thermometers grew by 1,295% in terms of impressions and now you could not go anywhere without a thermal scanner pointed at your forehead. Moreover, with the reminders from the World Health Organization for practicing regular handwashing to prevent the spread of virus, the demand for hand soaps and hand sanitizers increased to 989% and 2,207% respectively.
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ith the virus still at large, the dependency of the Filipinos on the e-commerce industry would not be getting away any sooner. Come to think of it, these online services and businesses are also frontliners, in a league of their own. With the growing rate of demands, the industry will also keep growing to fulfill your satisfaction as much as they can. Our world is thriving on new normal right now. Might as well adapt to the online reality to appease our disconnections from the outside world.
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during the lockdown was Figaro Coffee Company, a well-known coffee company and coffeehouse chain in the country. “The nature of our restaurant business is more on a person-toperson interaction. But the situation did not stop our operation because we are now using the power of technology to continue the services to our clients,” Dennis Sarte, IT Manager of Figaro Coffee Company. IN PHOTO. PLDT Enterprise launches its newest offering called BEYOND FIBER to help businesses make the digital shift towards long-term growth (In photo: Jovy Hernandez, ePLDT President & CEO and SVP & Head for PLDT and Smart Enterprise Business Groups; Jojo G. Gendrano, PLDT Enterprise First Vice President & Enterprise Core Biz Business Head; Gary F. Ignacio, PLDT Enterprise VP and Fixed Core Biz Business Solutions Head)
PLDT ENTERPRISE
inspires businesses to look BEYOND with newest package of business-grade internet and digital solutions make the digital shift towards longterm growth.
To learn more, visit pldtenterprise.com With its vision to make a positive impact on every single business, PLDT Enterprise recently launched BEYOND FIBER—the group’s newest package of connectivity and digital solutions to inspire businesses to look beyond and transform in this New Normal. BEYOND FIBER features a set of curated digital tools ranging from productivity and collaboration tools to e-payments and e-commerce solutions. These services are combined with enterprise-grade WiFi running on premium fiber service—enabling enterprises of all sizes to fearlessly 17
“Digitalization has now become critical for businesses that want to survive and thrive under the challenging conditions created by the COVID pandemic. We specifically designed BEYOND FIBER to equip businesses with digital solutions tailor-fit to the growing needs of today’s enterprises,”
businesses that relied on technology and digital channels in continuing its operations. “There was no business during the lockdown. There was no way to change somebody’s oil or change somebody’s tire and doing it online. I had to start being creative and think outside the box. All we could do at that moment was try to keep in touch with our clients - using social media as a platform,” said Jose Antonio Ruiz, General Manager of R Systems.
said Jovy Hernandez, ePLDT President & CEO and SVP Head for PLDT and Smart Enterprise Business Groups.
R Systems has been inspired to go beyond the normal brick-and-mortar business by establishing an online presence through BEYOND FIBER.
During the lockdown, many retailers - especially brick-and-mortar shops faced challenges in maintaining their business. R Systems, a car service shop located in Alabang, is among the
“When we got BEYOND FIBER, it was instantaneous. Because of its speed, connectivity, and reliability, it has helped us so much. We’re replaying faster, we’re seeing messages earlier,
Figaro also started employing delivery services to ensure that they continue serving their customers
through their brands namely Angel’s, Figaro, and Tien Ma’s. “Now that we’re planning to put everything online, we’re planning to use BEYOND FIBER for our existing stores. We’re planning to put more or replace them with BEYOND FIBER,” Sarte concluded. Created to support the digital needs of businesses, BEYOND FIBER allows enterprises to look beyond by enabling the delivery of fast and reliable communication between entrepreneurs and customers.
and therefore it has become the perfect tool, the perfect partner for R Systems,” Ruiz added. BEYOND FIBER raises the bar by offering a more robust business-grade fiber link with speeds of up to 50 Mbps—harnessing PLDT’s extensive fiber optic network with over 322,000 kilometers of fiber cables and growing – to better enable the day-to-day business for an office, a branch or for people working from home. For only P2,500 a month, all enterprises can avail of the foundational components of BEYOND FIBER: enterprise-grade connectivity via a premium WiFi device and fiber connection, all supported by a dedicated business hotline. On top of this, BEYOND FIBER also includes productivity tools available through Microsoft 365’s suite of collaboration solutions. It also allows protection of work devices from cyberattacks via ePLDT’s Endpoint Advanced Security, cashless and online payments via PayMaya, and secure & private connections through Cisco Meraki Z3. Another business which utilized connectivity solutions for its operations
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IN PHOTO. Figaro started employing delivery services during the lockdown to ensure that they continue serving their customers with their favorite coffee and dishes from its brands such as Angel’s Pizza.
IN PHOTO. R Systems, which has been in the business for two decades, has been inspired to go beyond the normal brick-andmortar business by establishing an online presence through BEYOND FIBER.
IN PHOTO. Figaro Coffee Company, a well-known coffee company and coffeehouse chain in the country, utilizes Beyond Fiber for its business
IN PHOTO. R Systems Shop in Westgate, Alabang