Asian Trader by Paul Gray

9th October to 22nd October 2009

Volume 24 No. 599

The Voice of Asian Business

Diwali souvenir issue 196-page bumper edition

Wishing you a Brilliant Diwali and a sparkling year ahead To wish you and your family a happy Diwali, weâ&#x20AC;&#x2122;re giving away a free Ferrero Rocher four-pack to the first one thousand retailers who register at our new retailer website.

www.ferrero-trade.co.uk

The makers of Britainâ&#x20AC;&#x2122;s favourite specialities *

*Nielsen MAT Total Coverage 09/08/08 (exc twist wraps)

RIGHTENINGLY GOOD DEALS HURRY!

OFFERS ONLY AVAILABLE MONDAY 5TH OCTOBER TO FRIDAY 16TH OCTOBER 2009

PACK OF 48 20g

PACK 8 OF 4 57g

PACK OF 20 2s

! W O W

WOW!

9 9 . £5 ilab le in

N. I re

land

£10.39

Not

ava

PACK OF 24 380ml

WOW !

£13.8 9

PAC K OF 2 500 4 ml

WOW!

£13.89

THESE GREAT DEALS ARE ONLY AVAILABLE FROM

WOW!

£9.89

PALMER AND HARVEY

SIMPLY PLACE YOUR ORDER VIA YOUR PALMER AND HARVEY TELESALES TEAM OR TO OPEN AN ACCOUNT SIMPLY CALL

08450 17 66 00 QUOTING CODE AT05

Volume is restricted to a maximum of 20 cases per product, per customer, per delivery on variants shown. While stocks last.

102902_PHRIGHTENINGLY AD_AT05.indd 1

21/9/09 14:36:33

9th October to 22nd October 2009

volume 24 number 599

The Voice of Asian Business

Asian Media & Marketing Group Asian Trade Publications Ltd, Garavi Gujarat House, No. 1 Silex Street, London SE1 0DW. Tel: 020 7928 1234 Fax: 020 7261 0055 e-mail:trader@gujarat.co.uk Founding Editor Mrs Smita Thakkar (1958-1994) Editor-in-Chief & Publisher Ramniklal Solanki CBE 020 7654 7754 Managing Editor Kalpesh R Solanki 020 7654 7728 Executive Editor Shailesh R Solanki 020 7654 7779 Associate Publisher Paul Gray 020 7654 7781 Deputy Editor Howard Robin 020 7328 7723 Staff Writers George Simpson 020 7654 7750 Anthony Singh 024 7626 2272 Head of Sales George McCracken 020 7654 7787 Business Development Manager Tom Barrie 020 7654 7761 Business Development Manager - Classified Julia Smith-Chandler 020 7654 7747 Business Managers Jayanti Solanki 020 7654 7762 Ishan Tripathi 020 7654 7798 Ranmeet Sachdev 020 7993 4015 Display Advertising 020 7654 7101 Blue Page Advertising 020 7654 7105 Media Support Shahida Khan 020 7654 7741 Tanuja Parekh 020 7654 7740 Daksha Ganatra 020 7654 7743 Minaxi Mistry 020 7654 7745 Shilpa Mandalia 020 7654 7731 Design & Layout Kamlesh Patel 020 7654 7759 Chetan Meghani 079 4000 5028 Accounts Mr D. Parmar 020 7654 7734 Gloria Jones 020 7654 7742 Kamal Desai 020 7654 7748 Web Master Nitin Chavda 020 7654 7732 Circulation Manager Saurin Shah 020 7654 7737 India Garavi Gujarat, AMG Business Solutions Pvt. Ltd. Commerce House II, Satya Marg, Bodakdev, Ahmedabad - 380 054. Tel: 079 4000 5000; Fax: 079 2685 3375 Email: india@amg.biz Vice President - Marketing Sanat Trivedi (0091) 9909 001089 United States of America Garavi Gujarat Publications (USA) Inc. 2020 Beaver Ruin Road, Norcross, Atlanta, GA 30071-3710 Tel: 770 263 7728 Fax: 770 263 8617 Email: usa@gg2.net © All contents copyright Asian Trade Publications Ltd 2009 ISSN 0961-7132 As i an T r ad er is a c o nt ro ll ed circulation fortnightly magazine distributed free to qualifying readers, who should register by telephoning or writing to the circulation department at the address shown above. Readers who do not register may not receive copies regularly. Other readers may obtain copies by annual subscription at £50 (UK), £65 (overseas), £3.00 (UK single copies) and £5.00 (overseas single copies).

Asian Trader is published by Asian Trade Publications Ltd

MEMBER OF AUDIT BUREAU OF CIRCULATIONS Average fortnightly net circulation July 2008 to June 2009

49,646

Upmarket grocer Waitrose to open a chain of convenience stores, p. 4

NEWS

Asian Trader of the Year Vic Grewal on how he transformed an underperforming store, p. 13 4-7

Waitrose to open a chain of c-stores. Independent retailers support the first ever Walk & Shop Day. Shopkeeper chases thieves for 50 miles along the M40 motorway. Former FWD boss and founder judge of the Asian Trader Awards Len Jackson dies aged 88.

COMMENT 5/194 Shopkeepers won't be shocked to hear that police didn't help a trader who chased thieves for 50 miles along a motorway. AWARD WINNERS

13-72 Asian Trader of the Year Vic Grewal tells us how he risked his money on trying to turn round an underperforming supermarket. Asian Trader Ethnic Food & Drink Retailer of the Year Raj Chandegra's shop is one of West London's most popular ethnic food stores.

INTERVIEWS

20-88 Stephen Moodie, Unilever UK's customer director for the convenience channel, discusses the company's Partners for Growth programme. Whyte & Mackay's off trade sales director John Bradbury tells Asian Trader how independents can boost spirits sales.

COMPANY PROFILE

28 Jason Sutherland, Sales Director of Ferrero UK, tells Asian Trader his plan to turn the company's confectionery lines into 'beacon brands.'

MUST STOCK 56 PepsiCo extends Walkers Max with the launch of Cheese-Burger flavour. Patak's gives its range a £5m relaunch. GlaxoSmithKline expands into the energy shots market with the launch of Lucozade Alert Plus. Cadbury adds Cadbury Dairy Milk Caramel Nibbles to its bitesize range.

Nestlé Confectinery launches limited edition Aero Bubbles packs with a third extra free.

BRANDWATCH 46 Kate Richards, Anchor brand manager, discusses the butter brand's history. CASH & CARRY PROFILE 34 The Mulchandani family spent over 20 years in retailing, which as owners of Imperial Cash & Carry helps them understand traders' needs. FEATURES 32 Asian Trader talks to four retailers who have embraced diversification to grow their business. Steve Parfett, managing director of Parfetts Cash and Carry, tells us why over half of the family business is now owned by its employees. How village stores are fighting to survive. We look at the origins of Diwali, the biggest festival in the Hindu calendar. ANALYSIS 40 India's millions of 'mom and pop' stores are fighting the global supermarket chains. SECURITY 52 We look at the latest security options for indies. SPOTLIGHT 92 Halloween and Bonfire Night offer a seasonal opportunity for retailers to grow sales. URDU

48-50

Comment, market surveys and hot news.

Asian Trader wishes all its readers and advertisers a Happy Diwali and a Prosperous New Year

News Waitrose is to open hundreds of small convenience outlets Upmarket grocer will open stores between 2,000 sq ft and 4,000 sq ft WAITROSE has announced plans to enter the convenience store market by opening a chain of smaller shops. Following the example of Tesco Express and Sainsbury’s Local, which have challenged independents with their own small store formats, the upmarket grocer aims to open stores sized between 2,000 sq ft and 4,000 sq ft. This follows the trial launch of two stores in Bristol and Nottingham in the last nine months. If the new stores are successful, Waitrose could open 300 convenience stores in the next five to 10 years. Senior figures in the independent retailing community said they did not

believe that Waitrose c-stores would present as great a challenge as Tesco Express to most independents. Raj Aggarwal, owner of a Londis store in Leicester, said: “I do not feel threatened. Waitrose is like M&S, it is a more upmarket offering, a different kettle of fish to most independent stores. Its offerings and customer base are totally different. “They will open their convenience stores in more affluent areas, not in housing estates, where their offering won’t work. I don’t think they are a threat to most independents.”

Budgens retailer Kamaljit Grewal said: “Budgens are quite similar to Waitrose but our prices are cheaper. I am more worried about Tesco. “I don’t think anyone can be more aggressive than Tesco. If you can survive with Tesco, you can handle Waitrose. I don’t think Waitrose will be as successful as Tesco Express,

though it depends on the locations they open their stores in.” Owned by the John Lewis Partnership, Waitrose has announced record operating profits, growing 20.1 per cent to £127.8m in the six months to August 1. This has been helped by the company opening more stores and launching value range Essentials. Waitrose has also revealed it has begun a partnership with health and beauty retailer Alliance Boots to supply the chemist with food ranges, while Boots will provide Waitrose with healthcare and well-being products.

Newsagents angry as call for competition probe is rejected NEWSAGENTS have slammed the consumer watchdog’s decision not to refer newspaper and magazine distributors to the Competition Commission. The Office of Fair Trading said that despite wholesaler Dawson leaving the market there was still sufficient competition between the two remaining players – Smiths News and John Menzies. A key factor behind this reasoning, the OFT said, were “developments benefiting consumers that could come about from industry parties self-assessing their distribution agreements following OFT competition guidance.” But newsagents’ leaders attacked the decision.

Asian Trader

David Daniel, trade relations manager at the National Federation of Retail Newsagents, said: “How consumers (including retailers) are meant to benefit from a supply chain that lacks competition at the wholesale level, and which is riddled with restrictive practices, fixed and increasing prices and inefficiency, is hard to imagine.” John Lennon, managing director of the Association of News Retailing, said: “We are deeply disappointed that the OFT has decided not to allow a market investigation by the Competition Commission. “Retailers have been calling for a number of years for effective action to rectify the anti-competitive practices and inefficiencies that are

created by the structure of news and magazines sector. The consequence is poor service, lack of choice and reduced innovation for retailers and ultimately the consumer. “The OFT should have acknowledged that the recent sudden demise of Dawson News has significantly reduced choice and competition in an already highly consolidated market place.” Despite the increased market concentration at the wholesale level following the exit of Dawson News, the OFT said that “newspaper publishers and magazine distributors remain able to use their power in the supply chain to generate effective competition between, and

an effective constraint on, wholesalers.” However, the watchdog said it has not given the market a clean bill of health and may introduce changes to benefit consumers. A statement from the OFT said it “has found that there are reasonable grounds for suspecting that some features of the newspaper and magazine distribution markets prevent, restrict or distort competition.”

In brief

Carrier bag levy will cost “millions” ACS has stepped up its campaign against the Welsh Assembly Government’s proposed carrier bag levy. The charge would be applied to all single use carrier bags, with retailers obliged to keep records of how many bags they collect, how much money they raise from sales - and have this information available for spot inspections by Trading Standards. ACS chief executive James Lowman said: “It is likely to have a negative impact on impulse purchasing, lead to an increase in shop theft and cost millions in administration costs.”

Pictorial warnings compulsory

LEGISLATION came into force on October 1 to make it illegal for retailers to sell cigarettes without pictorial health warnings. The warnings appear on the back of packs, while the front of packs will continue to carry health messages. The maximum penalty for selling non-pictorial packs after October 1 is six months imprisonment or a fine of up to £5,000 or both. However, retailers have until 30 September 2010 to sell through all other tobacco products that carry existing text health warnings.

Costcutter ads are back on television

COSTCUTTER has returned to TV screens this autumn with regular ads on GMTV, ITV and UTV. The company expects that this burst of activity will further boost buoyant sales. Costcutter has seen growth in group sales of over 10 per cent for the first 20 weeks of trading since the start of the financial year. This follows last year’s growth of 5.6 per cent to achieve total sales of over £578m. 9 October 2009

News Indies get behind first ever Walk & Shop Day Independents promote the savings associated with local shopping INDEPENDENT retailers have championed the virtues of walking to local shops during the first National Walk & Shop Day. The event was organised by the Federation of Wholesale Distributors’ My Shop is Your Shop campaign, organiser of National Independents Day. Among the many indechairman Alan Toft told pendent retailers who took Asian Trader: “The commupart, Bournemouth Best-one nity interface between retailowner Emrah Acikgoz ers and their customers is a provided shoppers with great way of encouraging free Best-one bags-for-life shoppers to ditch their car containing gifts. Barnstaple and walk and so reduce their trader Lesley Brown offered carbon footprint. a prize for the cusThen there are the tomer who walked to money savings the shop in the most for penny-wise unusual footwear. By walking to shop at this independent local store families who can Stockport Lifestyle you get exercise, help reduce carbon emissions avoid food waste Express retailer and get great value for money! by buying for dayKhalid Mohammed to-day needs.” provided fluorescent Geeta Doal, a high-visibility MSYS Lifestyle Express retailer in vests for children who meet Wheaton Aston, Stafford, at his store to form ‘walking created a ‘walk dance’ for buses’ to ensure they arrive her local dance group which at school safely. was performed at a charMy Shop Is Your Shop THIS INFORMATION IS BROUGHT TO YOU BY THE SPONSORS:

ity Walk & Shop dinner dance at her village hall. Londis retailer Raj Aggarwal of Wigston, Leicester donated to charity 10 per cent of every sale made to shoppers who walked to his store on the day. The cash raised went to the Mayor of Wigston’s charity supporting the local home for children with learning difficulties. Sylvia Winter, of Creaton Post Office, Northampton, promoted the day with reusable bags-for-life and a poster competition for local schools funded by the council. Alan Toft added: “As fuel costs increase there is an added incentive to shop locally for shoppers who drive to superstores for a few items. On a return journey of four miles for a typical basket of £10, with running costs at 50p a mile and rising, these people would need to buy at 20 per cent below local shop prices.

Bestway has presented a cheque for £60,000 to the Prince’s Trust charity. The money was raised at the wholesaling group’s Charity Racing Day at Royal Ascot in the summer. The picture shows, from left to right: Younus Sheikh, managing director Bestway Cash and Carry Group, with Julian Burrell and Caitlin Kennedy, representing the Prince’s Trust and Zameer Choudrey, chief executive of the Bestway Group.

Garavi Gujarat is one of Britain’s oldest and biggest selling Asian magazines. Published weekly and in full colour, Garavi Gujarat covers a wide spectrum of issues of interest to the Asian community. Check out GG2’s website for the latest news, film news, fashion, recipes and sports updates on www.gg2.net Designed and written for the busy pharmacist, Pharmacy Business is the definitive magazine for independent community pharmacies. 9 October 2009

comment

A Happy Diwali The myths and legends that go with the Festival of Diwali are many and various, and vary in different parts of India. But regardless of the mythological explanation one prefers, everybody who celebrates the festival of lights sees it as a time when hope is reaffirmed, when friendship and goodwill are paramount, and the joys of life are celebrated as a religious gift to mankind. Diwali is a Hindu festival, but is also the occasion for celebrations by Jains. Its message that good will triumph over evil, that light will eclipse darkness, and knowledge will win over ignorance is universal – something that everyone, of whatever religion or creed, can share in. To all of our readers, we wish you a Happy Diwali and a prosperous New Year.

No more shockability A shopkeeper chased a van load of thieves for 50 miles across four counties after they brazenly stole hundreds of pounds worth of alcohol. Despite his assistant, who sat beside him in his car, giving police a running commentary on his mobile phone - pinpointing the van’s precise location, description and registration number – nothing was done to intercept these criminals. Many members of the general public might be shocked to hear this tale, reported in this issue of Asian Trader. Not so shopkeepers. Their day to day experience of shop-related crime being afforded an apparent low priority means they are increasingly inured to the shockability of even the most extreme examples of police failure to respond.

EASTERN EYE is Britain’s biggest and brightest Asian paper. A full-colour tabloid weekly, it covers home news, Bollywood, sport and all the latest from India, Pakistan, Bangladesh and Sri Lanka. For more see www. easterneye.eu AMG EVENTS is one of country’s leading specialist event teams, organising bespoke corporate dinners, seminars and special celebrations, aimed largely, but not exclusively, at Britain’s diverse communities. For more information, see gg2.net

Asian Trader

News RIP Len Jackson, industry giant and champion of independents Former FWD boss and founder judge of the Asian Trader Awards dies aged 88 ONE of the grocery industry’s most respected and best loved figures has died at the age of 88. Len Jackson OBE, a former director general of the Federation of Wholesale Distributors, spent an influential career in retailing and wholesaling that spanned half a century before becoming the founder chairman of the Asian Trader Awards judging panel for much of the 1990s. This post, in which he championed higher standards as a way of countering the threat of the supermarkets, left a lasting legacy on the sector. Born in Birmingham in 1921, Jackson began working at the age of 16 as an errand boy for Waitrose stores. Before long, he was running his own branches and stayed with the com-

pany for 30 years where he was promoted to a senior position. On leaving in 1952, he joined the wholesaler Harvey Bradfield and Toyer, where he was instrumental in expanding the company, eventually rising to become managing director. On retiring at the age of 57, Len Jackson was invited to become director general of the FWD, a post he held for 10 years from 1978 to 1988, becoming a national figure within the industry. He is particularly remembered for opposing Prime Minister Margaret Thatcher on the implications of VAT for the grocery trade. He also championed the cause of training through his involvement with the Industry Distributors Training Board.

Mr Jackson then spent much of the Nineties in a close association with the Asian Trader Awards. Kalpesh Solanki, managing editor of Asian Trader, paid tribute to Mr Jackson, saying: “Len was a much loved figure in the grocery industry. He helped us set up the Asian Trader Awards and tirelessly travelled thousands of miles year after year to find the country’s best independ-

ent retailers. He was a true champion of the independent sector.” Lionel Cashin, who succeeded Len Jackson as chairman of the Asian Trader Awards judging panel, said: “Retailers all over the country will vividly remember when Len Jackson called on their stores during the judging of the Asian Trader Awards. “They remember his kindness and courtesy and also, in many cases, helpful hints on how further to improve their business. Above all he always made time for people and enriched the lives of everyone he met.” Len Jackson received his OBE in 1971 for services to training in the food industry. He is survived by his wife Joan and his sons Martin and Barry.

Kraft set to sweeten its offer as battle for Cadbury hots up KRAFT Foods is understood to be planning an £11bn hostile bid for Cadbury after the group rejected its earlier offer. The US giant is expected to raise its offer for the Dairy Milk firm from 745p a share, valuing the company at £10.2bn, to 800p a share. It is also said to be in the final stages of putting a financing package together which would enable it to offer around half the sum in cash. However some analysts believe Kraft may have to offer as much as 850p a share to be successful. It is thought rivals

Asian Trader

Nestlé or Hershey may also come forward and table a bid for the group. It is understood that the Takeover Panel is this week preparing to set Kraft a ‘put up or shut up’ deadline, under which it must make a

firm offer or walk away for at least six months. A deal between Kraft and Cadbury, which is the world’s second biggest confectionery firm behind Mars, would create a “global powerhouse” with

annual sales of around £30.5bn, according to Kraft. The US firm has also sought to give assurances that a deal between the two would see jobs protected and possibly even created. But Cadbury’s chairman Roger Carr has said the offer “fundamentally” undervalues the business and is of “uncertain value” for Cadbury’s shareholders. He also dismissed the “unappealing prospect” of Cadbury being absorbed into “Kraft’s low growth, conglomerate business model” in an open letter addressed to Kraft chief executive Irene Rosenfeld.

In brief

Demand grows for local food and drink MANY retailers are missing out on the opportunity to sell more regional and local food and drink to consumers, according to the Regional & Local Food & Drink Report. It found that 65 per cent of shoppers wanted to buy local and regional products to support the local economy. Many people thought that every supermarket and c-store should sell a local and regional range of products.

Nescafe’s record ad spend

NESCAFÉ has invested a record £43m in its latest advertising campaign, designed to drive growth and attract new consumers to the coffee category. The campaign, known as ‘Coffee at its Brightest’, includes one of the most ambitious TV ads in the brand’s history, shot in Brazil. “We are the seventh biggest brand in the UK and renowned for producing iconic campaigns,” Matt Hall, managing director, Food & Beverage Division, Nestlé UK and Ireland, told Asian Trader.

Growing cost of finance

BANKS are imposing a raft of charges, increasing interest rates and demanding personal guarantees as preconditions for lending to small businesses, says the Forum of Private Business (FPB). The business campaign group says the cost of finance is a major issue for 63 per cent of entrepreneurs. Almost one in five said it has become a ‘very serious’ concern.

Do you have a story for our news team to investigate, or would you like to comment on any item of news? If so, ring Asian Trader news desk on: 020 7654 7750 9 October 2009

News Shop owner chases thieves for 50 miles along M40 motorway Angry Rishi Madhani claims police ignored his pleas for help A SHOP owner has hit out angrily at police after they failed to arrest a gang of thieves that he chased for nearly 50 miles along the M40 motorway. Rishi Madhani accused police of “getting its priorities all wrong” after they ignored his pleas for immediate help. The trader and his assistant chased the men who sped away in their mini van after brazenly walking out of his store in Stokenchurch, Buckinghamshire with £200 worth of champagne, beer and wine. Mr Madhani, 29, said that during the high speed car chase, his assistant was constantly on the mobile phone to officers, pointing out the van’s precise whereabouts, registration number and even the

company it had been hired from. The shopkeeper only abandoned the pursuit after he ran out of petrol in Warwickshire. By this time he had travelled through four counties in the thwarted bid to arrest the thieves, who were Liverpool FC supporters returning from a match against West Ham. Now Mr Madhani says small stores like his face going out of business if police do not place a higher priority on responding to retail crime. In an angry letter to Thames Valley Police chief constable Sara Thornton, he wrote: “ I was extremely disappointed to find out even though I had travelled

through four counties that not one single police vehicle was able to respond. “After my vehicle was recovered and I arrived back at my shop, I was shocked to find out that a Special Constable attended the scene nearly one and a half hours later. I have to date not had any (other) response from the police. I have provided what the officer stated as “superb CCTV footage”, a

description of the van, the name of the vehicle rental company and the registration mark. His letter adds: “If this situation occurs regularly and with the lack of police presence and response then I will be forced to close down which will have a detrimental effect on the village.” Thames Valley police spokesman Marianne Shaw said officers rang the store within four minutes of the panic alarm being pressed. However, as the suspects had left the store, it was decided that it would not be best use of police time to visit immediately. She added: “We were aware of the vehicle that they were talking about and we were looking for that vehicle. “

Newsagents in a last ditch bid to snuff out ciggie display ban INDEPENDENT retailers were making a last ditch bid to get the tobacco display ban overturned as MPs prepared to vote on the measure in the Commons. They told MPs that the looming legislation would fuel the growth of black market cigarettes and prove the final nail in the coffin for many struggling small stores. The legislation was set to return to Parliament on October 12, with Conservatives and many Liberal Democrats expected to oppose it. NFRN national president Suleman Khonat, who was part of a newsagents’ delegation to lobby MPs at party conferences, said: “We told them that 9 October 2009

banning tobacco displays will not stop young people smoking but could pose a real threat to the safety of our members. “We advised them on how ineffective such display bans have proved to be in countries where they have already been introduced and that there are other more effective actions that can be taken to reduce the number of young people smoking – such as better education and a clampdown on proxy purchasing, where adults buy tobacco products for minors, and tobacco smuggling. “We explained that while the Federation and its members were sup-

portive of efforts to reduce tobacco consumption, we feared that hiding tobacco from sight would lead to an increase in violent crime – already a major problem for retailers. Members taking their attention away from the customer even for a few seconds to retrieve hidden tobacco products are vulnerable to theft and violence.” The display ban would come into force in super-

markets from 2011 and in small shops from 2013. Retailers claim the government has underestimated the cost to small shops of concealing the products in special cabinets. A display ban in Canada is said to have led to many small stores going out of business as well as increasing demand for illegal tobacco. Dave Bryans, president of the Canadian Convenience Store Association, said: “The Canadian Government ignored the possibility that the display ban would drive many people towards illegal sources for tobacco and now we have a contraband epidemic. ”

In brief

Budgens shoppers get value

BUDGENS is reporting uplifts in sales of up to 24 per cent after relaunching its ‘better tier’ own brand. Jemima Bird, Musgrave marketing director, told Asian Trader consumers were increasingly looking for “value for money without compromising on quality.” She added: “We’ve responded by focusing on the development of a quality, own brand range.” The range includes dips, salads, tomato pasta and cous cous. Launches planned include bakery and cakes, ice cream, yogurts, prepared vegetables, prepared fruit, stir fry vegetables and cola.

Pound shocker at Bestway

BESTWAY and Batley cash & carry branches are offering retailers over 100 Best-in products in a variety of £1 to £3 multibuy ‘Pound-shocker’ deals to help them drive footfall into their stores. Best-in buying manager Nick Brown told Asian Trader: “This has to be one of our best ever promotions. We have chosen over 100 ‘must have’ products from the 600 that we sell under the Best-in label.” Full POS material is available to retailers to support the promotion.

Spar sales grow over five per cent

SPAR has reported growth in its overall sales of 8.1 per cent, with like-for-like sales up 5.2 per cent in the first three months of the financial year. Jerry Marwood, Spar UK’s managing director, said the figures demonstrated “the inherent strength of the convenience market.” The group recently relaunched the entire Spar own brand range and added 250 new lines.

Asian Trader

Best wishes for a happy Diwali Japan Tobacco International (JTI) is the international tobacco division of Japan Tobacco Inc., the world’s third largest global tobacco company. It produces three of the top five worldwide cigarette brands: Winston, Mild Seven and Camel. With headquarters in Geneva, Switzerland, and net sales of USD of 10.6 billion in the fiscal year ended 31 December, 2008, JTI has more than 23,000 employees and operations in 120 countries. Since April 2007, Gallaher Limited, the UK-based tobacco products manufacturer, has also formed part of JTI. Our key cigarette brands in the the UK are Benson & Hedges, Silk Cut, Camel, Mayfair and Sterling. We are a major player in the OTP (Other Tobacco Products) arena with Hamlet cigars, Old Holborn and Amber Leaf “roll your own” tobacco. To support our brands in the UK, we have 225 sales people visiting key UK retailers every four weeks.

GA0129_RTR_L_CARD_56x85

7/4/09

17:20

Page 1

Responsible

TOBACCO RETAILING

www.tobaccoretailing.com Your one-stop-shop for Responsible Tobacco Retailing

JTI’s UK trading company is Gallaher Limited. Members Hill, Brooklands Road, Weybridge, Surrey, KT13 0QU, England. UK Customer Care Line 0800 163 503

Happy Diwali advert.indd 1

10/9/09 09:21:45

Readers’ views GET ON THE

Grapevine! 

Asian Trader

welcomes all your views, by phone, email or letter.

The OFT is wrong to turn down our calls for a news distribution probe

fter studying the Office of Fair

the wholesalers’ primary customers

newsagent at the bottom, it does

The NFRN is calling for a full market

Trading’s (OFT) rationale for refusing to make a referral of the newspaper and magazine industry to the Competition Commission for a full market investigation, the National Federation of Retail Newsagents (NFRN) notes that out of the issues it recommended to form part of the investigation, the OFT has chosen just five as the basis to test whether a referral is justified.

are the publishers (the creators and

not take a genius to work out that

investigation by the Competition

principal beneficiaries of ATP along

toothless voluntary self-regulation

Commission simply because it is try-

with the wholesalers), whereas retail-

is not likely to be the best solution to

ing to maintain consumer access to

ers are merely captives in a monopoly

deliver supply chain efficiency and

a diverse and free press through a

supply chain. It does not need a rocket

eliminate exploitation.

network of 30,000+ small community

These are: Absolute Territory Pro-

scientist to work out which party

The NFRN has consistently sought

retailers across the UK. In today’s

the wholesalers consider to be the

a legally underpinned Code as the

tough competitive environment that

more important. So what benefits

most obvious means of effectively

in itself is no small challenge, now

exactly can captive retailers, even less

self-regulating the news industry.

made all the more difficult after the

consumers, expect from ATP?

However, after thwarting this by

OFT’s decision not to refer the sector

In an industry that features mega-

refusing to make a referral to the

to the Competition Commission.

tection within publisher-wholesaler

powerful multi-national publishers

Competition Commission, it is dif-

contracts, Competition for the Market,

and distributors at the top, a whole-

ficult to understand now why the OFT

David Daniel, Trade Relations

Sale or Return, Copy Allocation and

sale duopoly in the middle and “Mr

thinks that a voluntary solution offers

Manager, National Federation

Cover Prices.

Patel”, independent cornershop

any kind of satisfactory outcome.

of Retail Newsagents

Why the OFT has chosen just these issues and not others is not clear, even less why it has not included what retailers would argue is the most serious and anti-competitive issue of all - carriage charges. The OFT has said that magazine distributors have removed, or intend to remove, the ban on passive sales from their contracts. Whilst this sounds positive, the removal of the industry’s third wholesaler, Dawson News, from the market means there is virtually no competition left, making it difficult to determine how passive selling can now work, let alone assess what benefits, and to whom, are likely to ensue. The OFT says that it will allow Absolute Territory Protection to continue if publishers have conformed to the OFT’s guidance and there are offsetting customer benefits. One hopes that the OFT understands that

Some of us shopkeepers are healthy and take exercise! Dear Editor,

cose veins and poor leg circulation.

be done throughout the day. You

I had to email you in response to

I stand all day and walk around my

can find yourself some shelves to

your recent letter of the month in

shop all day. I cannot understand how

clean, and this will exercise your

which Mr Kara warned shopkeepers

you can sit down - there are loads of

whole body. And when you have

to take more exercise while work-

things to do to exercise even if you

no customers, sweep up outside,

ing behind the counter or suffer ill

have a small shop. Why should anyone

pull the stock forward and clean the

health as he did. It made me very

spend £20 on an Argos gym kit when

walls etc.

angry because it suggested that all

you do not need it. You don’t need to

shopkeepers were like that.

be clever to work out how to look after

read newspapers, magazines and

yourself.

nibble on sweets and suggested that

Let me explain myself. I run a small convenience store in Leeds,

was a common habit among shop-

similar to his. I too work long hours.

your store so that the blood doesn’t

keepers. Well I am sorry but I never

But I don’t have time to sit down

clot in your legs. You can pick up two

do that. I look after myself, make

on a stool and believe you me, you

large bottles of coke (2 litres) and

sandwiches and eat fruit.

cannot do this. It is so uncomfort-

put one in each hand and lift them

able to sit whilst serving customers.

up with your arms, and as you lower

Yours sincerely,

the bottles bend your knees. This can

A Disgruntled Shopkeeper, Leeds

I am not surprised he got vari-

 9 October 2009

For example, you can walk round

Also he states that he used to

Call us now on 0207 654 7750, 0207928 1234; or write to us at: Asian Trader, 1 Silex Street, London, SE1 ODW. Or email: george@gujarat.co.uk You can contact us in Urdu, Gujarati or English. Asian Trader

Award winner

Asian Trader of the Year Vic Grewal cashed in a comfortable lifestyle running a small off-license to stake his money on trying to turn round an underperforming supermarket.

ic Grewal first started to think seriously about making a major change to his professional life in 2001. He was running the small off-license he had owned in Harrow, north west London for the previous fifteen years. Confident that the strict retailing principles he deployed there would work in a larger store, he made the decision to stake everything he owned on a new and bigger challenge. â&#x20AC;&#x153;Iâ&#x20AC;&#x2122;d achieved significant growth with my

Continued on Page 15

9 October 2009

Asian Trader

Brown Farmhouse, welcome to the family. Say hello to our new Brown Farmhouse, a fresh addition to the Warburtons range. Building on the success of Warburtons White Farmhouse, one of Britain’s Top 5 best-selling loaves*, we have now launched Warburtons Brown Farmhouse - a new premium 800g Brown loaf with all the great taste and quality of our Farmhouse range. Bolton’s family baker is now Britain’s favourite baker. Brown Farmhouse - welcome to the family.

*AC Nielsen value sales 52 w/e 11.07.09

Bakers Born & Bred

Warburtons would like to wish all of our customers a very happy Diwali and a prosperous New Year Warburtons 2009©

Brown Farmhouse_Diwali_Artwork.indd 1

www.warburtons-trade.co.uk 25/9/09 12:04:59

Award winner

first store, taking it from doing £9,000 a week to £35,000. I was convinced I could use the same retailing methods on a much larger scale. However, it wasn’t until 2004 that a prospect came up that really fired cautious Vic’s interest. A 4,500 sq ft Budgens store in the nearby, green-belt area of Chorleywood, Hertfordshire was up for sale and it ticked all the right boxes. It had lots of physical room to play with, the freehold on the property was available to buy and the location was good. Most vital of all, it was underperforming. “It was doing £38,000 a week, which may sound a lot, but that wasn’t a huge turnover for its size. After visiting it a few times, I came to the conclusion that if I bought it, I could realise a lot of untapped potential.” So Vic took the risk – and bought the store. His self belief has proved absolutely justified. Today, the same store is turning over an astonishing £70,000 a week. It is open early-to-late everyday and sells everything from groceries to toiletries, from household goods to alcohol and tobacco. It has a deli counter with its own chef, a fresh food counter and a bakery. Inside, modern fittings and fixtures create a professional ambience. On the shelves value items are available along with premium lines. Vic says it took a lot of hard work for his “dream” store to become a reality. He is hugely proud to have won the title Asian Trader of the Year 2008 and keen that the lessons he has gained in doubling its turnover should be passed on to other traders in the independent sector. 9 October 2009

achieved to even the minimum standard.” For some people, the obvious thing to do would have been a major refit. But Vic felt it would be better to get the core principles of retailing in place before making any massive outlays of cash. The first thing he did was to encourage staff who were not “one hundred per cent committed” to the new venture to leave. This

“

He made the decision to stake everything he owned on a new and bigger challenge.

”

“I think what I have done with this outlet underlines how much scope there still is for independent retailers with the right attitude, the right professionalism and a willingness to invest. “If you can find a store for sale that you genuinely believe is underperforming, then there is nobody in a better position than a hands-on independent to turn it round.” Vic felt there were a number of reasons for the underperformance of the store under its previous owner. “It was run-down, its infrastructure was shoddy and staff morale was low. The basics of retailing just weren’t being

resulted in the voluntary departure of a number of part-timers. Vic replaced them with fulltimers. “They may be more expensive than part-timers but full-timers are more committed and put more into their work. Once I had the right staff in place, I called meetings to set down exactly what I wanted from them.” Vic “set the bar high” on three key areas. The first was that product availability in the store had to be right. Vic doubled the stock intake to £140, 000 and made sure rotation and stock levels were high staff priorities. Secondly, he told staff that customer service had to improve. To this end, he worked behind the counter

Continued on Page 17 Asian Trader

Independent and fair

sed “ I in c re a s dr y s a le my lau n ” by 10%

sed “ I in c re a a les seh o ld s my h o u ” by 15%

advice for convenience retailers

Best wishes to all our partners for a happy Diwali and a prosperous New Year

sed “ I in c re a a m e r c my ic e 0%” 2 y b s a les

sed “ I in c re a tries my to ile 15%” s a les by

sed “ I in c re a s ads s a le my spre 0%” by 30-4

re ased “ We in c a les snack s o u r p ot ” by 25%

For planograms, best-sellers lists and the latest independent category advice…

Click here! sed “ I in c re a s au c es my ta ble 25%” s a les by

partnersforgrowth.unilever.com

les “20% s a c o o kin g upli ft in s au c es”

Award winner

himself to set a best practise example. Thirdly, he spelt out the importance of cleanliness and hygiene, setting an example by picking up litter “whenever and wherever I saw it.” The new regime worked brilliantly. Within a year, turnover had increased by a phenomenal 60 per cent. “Up until then I had made no investment in the store, the increase was purely down to getting my house in shape.”

“

to emphasise the store’s “independence and localness”. Graphics on the windows were scaled down from half to a third of the window space so that customers could get a full idea of the “vastness of the store inside and the promotions we have.” Vic’s fresh and chilled section,

If you can find a store for sale that you genuinely believe is underperforming, then there is nobody in a better position than a hands-on independent to turn it round. Even so, investment was on Vic’s mind. That came in 2007, after Waitrose opened a large supermarket three miles away. “They took £7,000 a week of my custom away. But instead of panicking I worked with Budgens on plans for a re-fit. It was a-bit of a gamble as we had already achieved such steep growth in such a short time. We were both nervous as we didn’t know if a re-fit would be money wasted or well-spent.” In total a massive £500,000 was spent on the re-fit. The inside was torn-down and the exterior upgraded. The facia was changed to the full title of Grewal’s Budgens of Chorleywood. The somewhat long name was chosen in order 9 October 2009

”

housed in the first two aisles, is his most profitable and this was given a special makeover of its own as part of the refurbishment. The aisles were made wider to accommodate more refrigeration. Black ceramic tiles were placed on the floor to add a “fresher” feel and to make the section stand out from the rest of the store, which has cream tiles. The ceiling in this section was kept to the building’s original open-plan design, once again differing from the rest of the store which has ceiling tiles. “We wanted to make these aisles different and specific to the chilled category, especially as this category provides almost 50 per cent of my sales”, explains Vic.

The first aisle leads to the deli at the back of the store. Before the refit, this was the one area that underperformed for Vic. But, after discovering that one of his staff was a chef and then putting the man in charge, it has flourished. “The chef came up with new meals and got rid of the set-menus. He also takes requests and changes menus every day. “The deli now pays for itself and I also channel some of my products that haven’t sold through it, using food that is close to its sell-by date.” Amazingly, this scheme saves Vic an incredible £2,300 a week. “It’s an example of how retailers should think outside the box about

Continued on Page 18 Asian Trader

Award winner In a move that Vic believes highlights one of the key assets of an independent, his flexibility, he seamlessly added a range of key value items to his shelves. “On-top of the store being seen as professional, clean and well-stocked, I also want it to be recognised for offering value during these difficult times.” Vic believes in taking a very proactive approach to market trends. He avidly reads trade magazines to keep abreast of new products, innovations, customer trends and behaviour. He also likes to keep himself and his staff updated on new developments in other stores, especially the multiples, which he has a healthy respect for. “Whenever I get the time I visit other Budgen’s stores and chat with the owners. This allows us to swap success stories and keep ahead of trends. Plus, I like to take my staff to the large supermarkets to observe their standards of professionalism and cleanliness. It all helps with how to save money.” Vic has maintained as much as 1,500 sq ft of space for storage in the back of the store. Some might believe that such space would be better used for selling. But Vic insists it is essential to maintain availability, one of his “key” retailing principles. “All that space I keep out back means that if a delivery doesn’t arrive, I am safe in the knowledge that I have enough of that product to last another couple of days. Another section to have been given a high priority in the refurbishment is alcohol. Situated in a corner, it has been turned into a shopwithin-a-shop with timbered flooring, hanging wood panels and a sign saying Wine Cellar. “It gives it a separate identity and makes it more upmarket.” In the middle of the store are four aisles with back-to-back shelving that houses everything, from tinned food to confectionary, teas, coffees, pet food, household goods and beauty products. Each section features gondola ends which regularly house promotions and seasonal offers such as barbecue or Easter products. Throughout the refurbished store, the aisles have been made wider, largely in response to customer feedback. “Any independent retailer worth their salt has to listen to their customers -and the customers wanted more space.” Vic accepts there was an “element of a gamble” in his £500,000 refurbishment investment. But just three months after the changes, the store had recouped the £7,000 a week in turnover it lost to Waitrose, as well as adding £7,000 a week on top. “Before the refurbishment, the customers all just used baskets. Now a significant number use trolleys, spending twice as much, and we are still seeing new faces coming in.” Vic’s hands-on management of his staff is clearly a factor in the store’s sustained success. He prides himself on running “a very tight ship” and implementing “extremely high standards.” He also admits that his retailing “do’s and don’ts” can be quite exacting for staff to follow. 18

Asian Trader

“

His self belief has proved absolutely justified. Today, the same store is turning over an astonishing £70,000 a week For example, they are not permitted to merchandise products of the same colour alongside each other. “A red product can never be placed next to another red product. The shelf has to be colourfully mixed.” He says he is “very hot” on stock gaps, revealing that he “queries management” if he finds any stock gaps when walking around the store. Furthermore, Vic admits to being “very strict on rotation,” even going so far as to dock the wages of staff members if he finds anything near its sell-by date that is at the back of the shelf and not at the front or on the ‘reduced’ shelf. Vic describes himself as a “highly responsive” retailer, who is willing to “reinvent” his offering in response to market changes. A recent downwards sales blip, which he attributed to the recession, led him to rethink his range.

”

making your store as good as it can be.” Vic is also keen to play up the ‘social’ side of retailing and to do as much as he can to forge closer ties with his local community. One scheme he runs involves supplying nearby schools, on a rotation basis, with free fruit. “It all helps to keep customers proud of their local store.” For Vic the sky is the limit. Having made the successful leap from running a small offlicense to owning a large modern c-store, he is now thinking of securing his investment by diversifying into the property market. “I hold the freehold to this building and have an option of building two more storeys. One might make good office space and the other could be converted to flats. The store is doing incredibly well, but I don’t believe in ever putting all your eggs in just one basket.”

9 October 2009

Interview

Raising your spirits John Bradbury, UK sales director of Whyte & Mackay off-trade, talks to Asian Trader about the alcohol market and how independents can increase sales of spirits. AT: Can you tell us how you first got into the drinks industry? JB: Yes I was a rep, for Anheuser-Busch, calling on independent retailers and pubs and selling the Budweiser, Bud Ice and Michelob portfolio. If they didn’t stock us or if they needed help selling more, we’d give them point of sale. That was 1998. AT: How has the merchandising of alcohol in independent stores changed since then? JB: It has improved hugely. There was much more of a hit and miss attitude then. I think it depended on who had called on that store previously, so if there had been a rep from a particular brewery, you’d see an awful lot of their lager rather than a balanced display, and it never necessarily matched what the consumer was looking for. The other thing I remember is that you’d often see gaps on shelves and you’d often see very little space dedicated to chilled, particularly wine and beer. I think that’s the biggest change I’ve seen between then and now. There has been a big investment in chillers and you’ve got wine, beer and alcopops in them. I think in terms of sophistication, it’s come on in leaps and bounds. AT: What do you think has led to this greater professionalism? JB: Well I know the multiple grocers have caused some serious issues for the independents but I think that their competition has forced many independents to raise their game, to compete by becoming even better operators. And chilled is a really important example of that because the grocers don’t do chilled beers and that is where independents can make a point of difference and secure the impulse purchase. So that has been one huge change. Then, when we come to alcohol merchandising, that has improved too and bodies like the FWD (Federation of Wholesale Distributors), putting together the industry wide merchandising blueprints for alcohol, have been manna from heaven for independents.

Asian Trader

AT: Turning to spirits, your chief focus with Whyte & Mackay, what do you tend to notice most about them in independent stores? JB: It would vary by region. In England and Wales, you’d see the vast majority of spirits located behind the till to reduce theft, and you’d have a core of what are perceived as being the best sellers. So you’d see the likes of Bells whisky and Smirnoff vodka and Gordons gin. You would then see either Whyte & Mackay or Grants alongside Bells. AT: What about in Scotland? JB: North of the border you’d see Whyte & Mackay every single time because that is the number one brand in independents in Scotland. You would then see Grouse which is another big one. And you might see more single malts than you would in England and Wales, maybe a couple of extra ones that are quite strong regionally. AT: You mentioned that spirits would be displayed behind the till to reduce theft. Is that something that spirits companies like yourself try to change? JB: Well being behind the counter means spirits engage less with the public, and it has been an industry wide move to challenge that. One

of the things the FWD has pushed is ‘plod’, which stands for Putting Leaders On Display. So instead of being behind the counter, which puts off over a third of consumers, you put the spirits leaders on display. You have a more visible sighting out in front of the counter or in the store and you have the leading promotion or leading brand on display so shoppers can shop the aisle. To try and overcome some of the security issues, there is the security cap which is quite a cheap but effective way of trying to keep theft down.

AT: How do these security caps work? JB: They are big black caps. You pull a security tag away, you put them on the top of the bottle and you lock it. They spin around and you have to have a special key to open it. So in effect you can’t open the bottle. AT: How much hassle is that for a retailer? JB: They are very easy to put on, it doesn’t take a huge amount of time, and you offset that by reducing theft and improving sales. AT: Is ‘plod’ the central plank of an industrywide strategy of getting consumers to engage with spirits more? JB: I think it is one of the key pillars, along with 9 October 2009

Interview in future. The beer guys have done it very well and we often get the comment that we need some more price marked packs on spirits.

AT: Do you make non-price marked packs available too? JB: Yes we do so people can make a choice. We want to enhance the opportunity for independents. It’s the same thing with Claymore, we are looking to test the standard bottle size, see how that works with a price mark. And again, with Whyte & Mackay we have had some comments and feedback that independents would like to see price marked packs. So we are going to try these things, but will also make non-priced marked available at all times. We are trying to level the playing field and give independents something the multiples can’t have, be it exclusives or price marking or different sizes.

the FWD blueprint for spirits, which is about having the right products in the right stores for the right occasions.

AT: In the spirits category, what would you say was the biggest threat posed to the independent by the multiples? JB: Within the off-trade there is now a view that multiple grocers are using spirits as they have used beer and wine in the past to drive footfall. You might say they are increasingly doing their big wow promotions on spirits brands rather than beer. AT: When did this development start? JB: We saw a lot of activity pre-Christmas last year. There was an awful lot of activity around the grocers on some leading spirits lines. You saw Bell’s at £8 for 70cl, you saw two for £18 on Grants. The normal price would be between £13 and £14. AT: Would that be funded by the supermarket? JB: There is always a promotion on, but Bell’s wouldn’t promote to £8 just as we wouldn’t promote to £8. There will be a promotion where there’s maybe a couple of pounds off but what the retailers are doing now is using spirits at Christmas as a loss leader. AT: How do you react to that? Do you feel the multiples are taking value out of the market? JB: Yes. It is taking value out of the market. But we don’t control their selling price. We don’t want to see our brands at that price but ultimately it is not in our hands. AT: If I am an independent and Tesco is round the corner selling a bottle of Scotch for £8, what do I do? JB: Well, first of all those sort of in-depth promotions are very temporary. They will last a weekend or maybe a week. The key thing for 9 October 2009

the independent is to offer consistent value all the time. So if you have got decent price points, if you have got price marked packs, for example, that are £9.99 all year round, you will weather the storm of those deep promotions. If you have got the right range and the right offers you are going to be offering good value all the time that consumers are looking for from an independent. The other thing for independents is to offer a point of difference. One of the things we do is price marked packs on, for example, Vladivar. The FWD and the various bodies that nurture independents always talk about price marking being very important because it gives the consumer confidence.We offer price marked packs to the independents. We don’t offer them to the grocers, so that’s the point of difference. If someone’s got a tenner to spend, can you offer something that hits the key price point? I am looking to do more of this

AT: What is the proportion of sales through independents compared to multiples? JB: Independents accounted for 25 per cent of our business this year, which is up five per cent from last year. AT: How do you account for that growth? JB: There are several things. Firstly, our marketing with darts and the cricket have helped. And price marking definitely helped Vladivar. We have also done quite a bit of activity around Glayva, which is our non-cream liqueur. It can be drunk neat, with cranberry or with ginger ale and we have done some linked deals in depot, let’s say with an ice crusher or to give the retailer something to take on to their consumers. AT: Has the trend towards cocktails boosted the spirits market? JB: I think in both the on and off-trade there is a growing impetus towards cocktails. For my sector the cliché is that staying in is the new

Doctor in charge Global spirits company Whyte & Mackay was founded in 1844 by James Whyte and Charles Mackay. The Glasgow-based firm was bought in 2007 for £595 million by Indian billionaire Dr Vijay Mallya, Chairman of India’s United Breweries Group and Kingfisher Airlines, and owner of Formula One team Force India, and IPL Cricket team Royal Challengers Bangalore. Whyte & Mackay posted pre-tax profits of £25.6 m for the 18 months to the end of March last year. The company’s brands include Whyte & Mackay

whisky, Vladivar vodka, Pinky, Snow Leopard, The Dalmore, Isle of Jura, Mackinlays, John Barr, Cluny and Claymore.

Asian Trader

Interview going out. I think that leads on to people wanting to try things differently at home. So rather than just having a scotch or a vodka, they have seen the cocktails the bars offer and they want to try and replicate that at home. That’s why vodka and golden rum are doing very well in the off-trade because they are good bases from which to build cocktails, as is whisky.

AT: People tend to start drinking whisky at a later age than something like beer. Is that partly behind your sponsorship of televised darts tournaments – to engage with younger drinkers? JB: Yes, it’s true that the alcopops and beer categories, as well as some of the white spirits, offer a slightly easier route into drinking, and the darts is a really important vehicle for Whyte & Mackay. It’s the second most watched sport on Sky Sports and we have seen some TNS data that suggests it has helped us attract another quarter of a million consumers into Whyte & Mackay, of which a large proportion represent the younger demographic. There has been an 83 per cent increase among 18-34 year olds. AT: Can you tell us about your cricket and Formula 1 sponsorship? JB: Yes, Dr Mallya, the owner of Whyte & Mackay, owns the Bangalore Royal Challengers and Whyte & Mackay is featured on their shirts for the first time this year. As a consequence we have really been able to engage with a whole different part of the trade who aren’t into football and darts but are into cricket. So we are covering a really wide spectrum. Dr Mallya also owns Force India which was originally the Jordan Formula 1 team and has put Whyte & Mackay on the side of the car. So we are reaching a very wide spectrum, and it’s global.

AT: How do you see the Mallya effect on the company? JB: Hugely positively. It has given us a new direction, a new focus. We have got a new chief executive in place now, John Beard, who has come over from Bacardi. We have got a new head

get on with it and that’s great. And then we benefit from the global sponsorships that Dr Mallya is buying into and we make them work as hard as we can.

AT: Thank you for talking to Asian Trader, John. JB: It has been a pleasure, and may I take this opportunity to wish all readers a very happy Diwali.

of global sales and marketing, Nick Garland. So we have got some people now who get the support, guidance and advice from India but are then allowed to Whyte & Mackay is sponsoring the Royal Bangalore Challengers, Premier League Darts and the Force India Formula One team 22

Asian Trader

9 October 2009

diwali ad

25/9/08

10:17

Page 1

With best wishes from Londonâ&#x20AC;&#x2122;s leading Cash & Carry group. Wembley Stadium Industrial Estate, First Way, Wembley, Middlesex HA9 0TU. T: 020 8903 8181 F: 020 8902 4420 W: www.dhamecha.com E: info@dhamecha.com Branches also at: BARKING CROYDON ENFIELD WATFORD STRICTLY TRADE ONLY

MM A4 Trade Advert.pdf 21/9/09 12:19:47

CMY

Feature

Time to celebrate the Festival of Lights What are the origins of the biggest festival in the Hindu calendar? Asian Trader reports.

iwali, known as the festival of lights, is the biggest festival for Hindus. It is observed by Indians wherever in the world they may be living and is viewed as a celebration of India itself. The festival commemorates the victory of good over evil and light over darkness. As light equates to wisdom and knowledge, Hindus light a lamp to symbolise driving out darkness, which represents ignorance. Diwali is also the start of a new financial year when businessmen open a new account book and pray to the goddess Lakshmi to bless their enterprises. On October 17, the Indian community will celebrate its roots and culture with massive 9 October 2009

parties, Leicester’s ‘golden mile’ being the most obvious example.

Origins The Diwali festival has its roots in several different stories from Hindu scriptures the Vedas. It falls on Amavas (dark moon), 20 days after Dussehra during the ‘dark fortnight’ of Kartik. The Vedas state:

‘AUM ASATO MAA SAD GAMAYA TAMASO MAA JYOTIRGAMAYA MRITYOR MAA AMRITAM GAMAYA’ which translates as ‘O Lord lead us from

unreal to real, from darkness to light and from death to immortality.’ This means that man should always aim for wisdom as, like light driving out darkness, wisdom drives away all difficulties. Lord Ram’s story is intended to demonstrate the power of inner light. Ram, who represents all that is noble, pious, good, dutiful and wise, lost his wife Sita in the forest when she was kidnapped by the evil Ravan. Setting off with his brother Lakshman and their army of monkeys, Ram defeated Ravan and was reunited with Sita. The couple triumphantly returned to their capital Ayodha, from which Ram had been exiled for 14 years by his stepmother Kaikeyi as Ram had been named king instead of Kaikeyi’s son Bharat. Bharat had refused to sit on the throne and had kept vigil as a regent, telling Ram that if Continued on Page 26

Asian Trader

Feature on Chhoti Diwali. Businesses begin their new year from this day and business people give methai to associates, family and friends. Puja begins on Chhoti Diwali, when people decorate the place of worship with a ‘chowk’ made from wet kharia matti, a yellowish clay. Floor decorations use leaf or flower motifs or geometrical designs. A chowki or a patta (table) is decorated and placed against the wall of the place of worship to seat Ganesh and Lakshmi next to idols or pictures of Ram, Sita, Lakshman and Hanuman. Empty diyas or unlit candles are decorated before all take part in the pujan.

he did not return by the last day of the 14 year exile, he would immolate himself. Crackers are burst and houses are lit with earthern diyas to celebrate the return of Ram, Sita and Lakshman to Ayodha. In the north of India, Ram’s story is the most common reason for Diwali celebrations.

Down south In many southern parts of India, Diwali (or Deepaavali) celebrates a different story. A power crazed demon called Narak (meaning hell) used to abduct men’s wives and molest them. Narak’s mother was so displeased with him that she asked Krishna to destroy her son. As Narak was about to die, he requested that his death would be celebrated with lamps to represent the defeat of darkness in the form of his own self.

The big day

Bali’s tale Another story from the Vedas is of a king called Bali who succeeded in everything he did but let his success go to his head. He showed off by giving people whatever they wanted as gifts. Wanting to teach him a lesson, Lord Vishnu appeared to Bali as a young boy called Vaman. Bali asked Vaman what he wanted and Vaman replied that he wanted three steps of land. Bali laughed at this but Vaman insisted that he wanted three steps of land. Vaman measured the entire earth with his first step and the entire heavens with his second step, leaving no room for his third step. ‘Bali, where can I place my third step’ asked Vaman. Seeing the error of his ways, Bali replied ‘My Lord, please place the third step on my head. This is the only way I can learn my lesson.’ Lord Vishnu was pleased with Bali and blessed him. This is also celebrated at Diwali as a victory of light over darkness.

Dhan Theras Two days before Diwali is Dhan Theras, the thirteenth day of the dark fortnight. On this day, a new utensil is bought for

Asian Trader

the house and the house is cleaned, washed and whitewashed. Children are taken to buy crackers, candles, earthen diyas and a hatri, a small structure made of mud shaped like a house containing an idol of Lakshmi. Earthen idols of Lakshmi and Ganesh are needed for Diwali pujan (worship). Ganesh is worshipped in all pujas before any other god or goddess while Lakshmi, the goddess of wealth, is said to visit everyone during Diwali. The puja requires earthern katoris (pots) known as ‘kulris’ and ‘chaugras’, keel (puffed rice) and toys made out of candy, called khand ke khilone. Foods such as papri and deevlas are made at home.

Chhoti Diwali Chhoti Diwali, the day before Diwali, commemorates the day Hanuman, son of the god of wind, flew to Ayodhya to tell the family and the kingdom that Ram, Sita and Lakshman would arrive the next day. Shops do a good trade selling ‘methai’ (sweets)

A morning bath is essential on the day of Diwali, although traditions vary across the sub-continent. South Indians like to bathe before sunrise after an oil massage as a bath in starlight before sunrise is considered a bath in the Holy Ganges. Gambling is allowed during the festival in North India, card games being the most popular. The gambling lasts two weeks and children are given money to join in. Friends visit each other’s houses on the day of Diwali to give out sweets, crackers and other presents. Some visit elders of the family and the community out of respect. Businessmen give presents to employees and do puja in their shops or offices. Daughters and daughters-in-law are given new saris and jewellery, while in South India, a new bride is given a heavier sari than the rest. The pujan is performed in the evening before dark, with the place of worship decorated with candles, diyas and the earthern hatri, placed in the centre of the room. Pictures of Ram, Sita, Lakshman, Hanuman, Lakshmi and Ganesh are placed on the patta. Papris, deevlas and a toy made from candy are left on top of kulris and chaugaras filled with kheel. Fruit and methai are left on the side of the puja patta in a round metal tray called a thaal. A newly purchased utensil is filled with kheel and left on the side. People dress in colourful clothes which shimmer in the candlelight. Married women can wear ‘chunri,’ a Gujarati or Rajasthani style of tie-dye sari, if they wish but they must wear a golden bhindi on their forehead. Teeka is put on the gods and on all present then the gods are worshipped with water, aipun, roli and rice. A traditional story is told and then everyone throws rice over Lakshmi and Ganesh. The lady of the house places prasad on top of the chaugra and gives it to all those present. Each family member takes some puffed rice from the prasad and places it in the hatri, which has a silver coin inside it. The hatri symbolises the home and the silver coin represents the saving of the house’s wealth. Diyas from the puja are used to light the candles placed around the house and then fireworks are lit before the feasting and card games. 9 October 2009

Company profile

Building beac Jason Sutherland, sales director of Ferrero UK, tells Asian Trader how he plans to turn the company’s products into “beacon brands” in the UK confectionery market.

Name : Jason Sutherland Company: Ferrero Job: sales director, UK Brands: Nutella, Kinder Bueno, Kinder Surprise, Tic Tac, Ferrero Rocher Formerly with: Anheuser-Busch and Twinings Marital status: Wife and two children Education: Sociology and Politics degree, Leeds 28

Asian Trader

onfectionery giant Ferrero doesn’t exactly launch a lot of brands - though when it does, the world certainly knows about them. The family firm, built on the global success of Nutella, has provided the UK with five unique brands. Each is also world famous. The company’s new UK sales director, Jason Sutherland, believes these products - Kinder Surprise, Kinder Bueno, tic tac, Ferrero Rocher and Nutella - have the “ innovation, quality and popular appeal” to help the company significantly grow its share of the UK confectionery market, historically dominated by the ‘big three’ of Cadbury, Mars and Nestle. “The big three have the advantage of longevity in this market. This gives them the advantage of taste-imprinting on younger consumers, who carry that confectionery experience into adulthood. It takes a long time to generate lifetime loyalty to brands but I don’t see any reason why, over time, we can’t create the same sort of loyalty and significantly gain share. After all, we lead and shape the market in many countries oversees.” To underline his case, Sutherland points out that Ferrero products are currently among the fastest growers in the confectionery category, enjoying growth over the last five years of 80 per cent. However he believes their innate strength and appeal to consumers is not always recognised by retailers. “One of my biggest aspirations as sales director is that we become more recognised. We have the leading brands in the categories we operate in. But I am not sure that we are sufficiently known for having the leading brands. “A significant number of independents, for example, still do not stock all of our lines, perhaps because they just don’t realise how strong they are. So that is one message I want to get across.” Another message Sutherland wants to convey 9 October 2009

Take a look at what Aunt Bessie’s is up to now

New National TV and press campaign from October 5th. within Yorkshire puddings with sales reaching £50m . • Brand leader £1m more on marketing investment than 2008. • Two new Yorkshire pudding lines: Midweek Minis and Bite Size. • • Unmissable national TV and press campaign – October to March. *

Think of it all as a helping hand for your sales from Aunt Bessie’s.

Aunt Bessie’s would like to thank all readers for your support over the past year and wish you all a Happy Diwali and a prosperous New Year.

*IRI 52 w/e Aug ‘09

Company profile

acon brands “

lots of secondary brands. I think we already challenge the big three in terms of brand presence through to the consumer in advertising and media awareness. “Part of my strategy is to communicate more about the strength of our brands to independent retailers and the fact that they have such great growth opportunities. “We will do that primarily by continuing to work through the trade press and also online where we have created a unique website to communicate

The family firm, built on the global success of Nutella, has provided the UK with five unique brands. Each is also world famous. has to do with the shared ownership of these brands. “Many independent retailers don’t necessarily realise that Ferrero is the parent company of all these brands. That is another thing I want to build recognition about, because it can help create more trust. “The fact is, there is an opportunity for retailers to build around our products and use them as beacon brands in the category. That is the message I want to get across in my new role.” To further state his case, Sutherland reels off statistics about each of the products in turn, arrayed on a table in his office at Ferrero UK’s Watford headquarters. Nutella, he says, is the world’s number one hazelnut spread; tic tac is ranked as the largest mint brand globally, according to Euromonitor; Kinder Bueno has been in the top 10 countlines in the UK consistently since its launch in 2001 and is one of only a tiny number of brands to have broken into the top 10 in recent years; Kinder Surprise, he adds, is the leading kids’ novelty brand in the world and would be a top 10 countline if ranked in the UK in that category. Finally, says Sutherland, Ferrero Rocher has been number one for the last five years in the total boxed gifting category. Given these brands’ popularity and growth, the company’s strategy for achieving further growth is likely to focus less on drastically changing its marketing relationship with consumers than on reshaping its relationship with retailers. “We are a focused company. We don’t have 9 October 2009

”

key messages to independents that can help them grow their confectionery sales.” As an example of where independents could be missing out, he cites the Xmas gifting market. “Sixty per cent of boxed chocolates sales are at Christmas. Diwali kick-starts that season of festivities. So all the way from Diwali through to Christmas, there is an opportunity to have a very focused box chocolate offering centred around the key skus. “The number one sku and the number three sku are Ferrero Rocher. The number one sku is the 16-pack and the number three is the 24-pack. If you were going to have a range of boxed chocolate in an independent retail outlet, why wouldn’t you build it around your number one and your number three? Now I don’t see the focus in independent stores our market position warrants, which to me translates as a missed opportunity.”

Continued on Page 31

A family affair Ferrero is one of the largest confectionery companies in the world, with an annual brand value in excess of £7bn. It remains owned and run by the Ferrero family, now in its third generation. The story began in northern Italy during WW2 where Pietro Ferrero and wife Piera ran a small cafe and patisserie in Alba, near Turin. Confectionery products were difficult to get hold of at this time of austerity, so Pietro started experimenting with local ingredients such as hazelnuts which he ground into a paste, adding cocoa oil and powder to create a sweet tasting bar. By 1946 demand for this bar was so great that a factory was opened. Brother Giovanni joined the firm and the family delivered the bars to independent shops across northern Italy in vans marked with the Ferrero name for maximum publicity. By 1950 Ferrero was a household name in Italy and in 1956 opened its first factory abroad – in Germany. This factory also made a cherry liqueur called Mon Cheri which became Germany’s leading boxed chocolate brand. Ferrero Belgium was opened in 1958 followed by Ferrero France in 1960. By this time both Pietro and Giovanni had died and the business

was run by Pietro’s son Michele. In 1966 the offices of Ferrero UK were opened, in north London. By now, eight Ferrero companies were operating across Europe. Nutella, a spread developed from the original chocolate and hazelnut bars, was launched in 1964. Kinder was launched four years later, a confectionery range for children. In 1969, tic tac was launched. Ferrero USA was established in the same year, signalling the firm’s worldwide expansion. By the 1980s, Ferrero had factories in Australia, south east Asia and Latin America and had a presence on five continents. Ferrero Rocher was launched in 1982, becoming the preferred speciality chocolate of hundreds of millions of people throughout the world. After the fall of the Berlin Wall in 1989, offices were opened in countries across Eastern Europe, while a plant was built in Poland to guarantee freshness of product in this market. In 1995, Michele’s sons became CEOs of Ferrero International, a group headquartered in Luxembourg with 15 factories worldwide and 16,000 employees. Michele still works on creating new products, while his sons continue to head the business.

Asian Trader

Habib Bank AG Zurich wishes you Happy Diwali and a prosperous New Year

Authorised and Regulated by the Financial Services Authority

UK ZONAL OFFICE/MOORGATE BRANCH

SOUTHALL MIDDLESEX BRANCH

Habib Bank AG Zurich, Habib House, 42 Moorgate, London EC2R 6JJ Tel No. + 44 (0) 20 7452 0200

Habib Bank AG Zurich, 5/7 High Street, Southall Middesex UB1 3HA Tel No. + 44 (0) 20 8893 5059

WEST END BRANCH Habib Bank AG Zurich, 2 Baker Street, London W1M 2DD Tel No. + 44 (0) 20 7487 4571

MARBLE ARCH BRANCH Habib Bank AG Zurich, 76 Edgware Road, London W2 2EG Tel No. + 44 (0) 20 7724 9510

EAST END BRANCH Habib Bank AG Zurich, Central House, Whitechapel High Street London E1 7PE Tel No. + 44 (0) 20 7377 5078

TOOTING ROAD BRANCH Habib Bank AG Zurich, 264 Upper Tooting Road, London SW17 0DP Tel No. + 44 (0) 20 8767 5555

MANCHESTER BRANCH Habib Bank AG Zurich, Habib House, 9 Stevenson Square Manchester M1 1DB Tel No. + 44 (0) 161 236 9355

LEICESTER BRANCH Habib Bank AG Zurich, 160 Belgrave Road, Leicester LE4 5AU Tel No. + 44 (0) 116 261 3300

GLASGOW BRANCH Habib Bank AG Zurich, 473, Victoria Road Glasgow G42 8RL Tel No. + 44 (0) 141 424 3786

BIRMINGHAM BRANCH Habib Bank AG Zurich, 671-675 Stratford Road, Sparkhill Birmingham B11 4DX Tel No. + 44 (0) 121 777 8999

HARROW ON THE HILL BRANCH

BRADFORD BRANCH

Habib Bank AG Zurich, 377 Station Road, Harrow Middlesex HA1 2AW Tel No. + 44 (0) 20 8515 1380

Habib Bank AG Zurich, 1236-1238 Leeds Road, Bradford West Yorkshire BD3 8LG Tel No. + 44 (0) 127 466 6637

Company profile

He believes there are also missed opportunities around Kinder Bueno and Kinder Surprise. “There are still some independent retailers, more than 10 per cent, that don’t stock them. I think one of the challenges is that retailers don’t recognise them as top 10 brands, as bestsellers.” Sutherland makes a similar case about tic tac, a product that he also says typifies the lack of awareness around Ferrero as a broad brand manufacturer. “People think of Ferrero and they mainly think of Rocher, which tends to be the best known brand. They don’t necessarily associate Ferrero as being behind some of the other brands, such as tic tac or Kinder. And retailers need that confidence – the knowledge that our support will be there across all the key brands in the same way that it has driven Rocher to iconic status.” Sutherland says the company’s new retailer website will address such issues. “The site takes a category perspective covering the five key areas that we operate in – spreads, gifting, countlines, mouthfresh and kids. It details the bestsellers across the category. We believe that because Ferrero is respected as a business and has iconic brands, we can be independent, impartial and fair. That’s why the website is category driven. It is very much about providing all round fair and impartial advice.” 9 October 2009

“

We have the leading brands in the categories we operate in. But I am not sure that we are sufficiently known for having the leading brands. At the same time, the website provides retailers with information specific to the Ferrero portfolio, including the nature of its support to retailers through point of sale, in-store communication and offers. One key offer this month is a free point of sale pack that will be given away to the first visitors of the trade partner website (www.ferrero-trade. co.uk). This pack will feature key elements to

”

bring the boxed chocolate fixture to life. The website will also contain ranging advice, such as the fact that “the Ferrero Collection 20 pack is a perfect opportunity for independents to introduce consumers to the Collection brand which is growing over 40 per cent year on year and backed by a TV support plan.” Five years down the line, what would Sutherland like to have achieved in his role as sales director of Ferrero UK? “I would like us to be continuing if not exceeding the growth we have had. I would like us to get to a stage where retailers see us as a partner for the category and as an opportunity to anchor the category and become beacon brands for the category. “If we are generating that, then our organic growth will come anyway and I would love us then to be in a position to be able to look at what other elements of our wider global portfolio we can bring to the UK, allowing ourselves to have the scale and focus to put the weight of support behind those further brands to then generate more opportunities for retailers.”

Asian Trader

DEALS

ALL THE

Counter Attack

LM 15

offers available SUNDAY 11th to SATURDAY 31st OCTOBER, 2009

MANY MORE

QUAVERS 12x65g MONSTER MUNCH 12x85g SENSATIONS/ WALKERS 12x120g PM99p Retail 2 for £1.50 POR 16.9%

FANTASTIC Buy OFFERS INSTORE Hundreds of offers

parfetts.co.uk

HOVIS SOFT WHITE / BEST OF BOTH / WHOLEMEAL

COUNTRY LIFE MILK PASTERISED SEMI - SKIMMED SKIMMED 2 ltr

Retail £1 POR 31.0%

69p

FFER HOVISABOLE FOR

Any 2 for £13

AVAIL

6 WEEK

MASSIVE SAVINGS ON KEY LINES

TETLEY 50% EXTRA FREE 6x120s Retail £1.99 POR 33.1%

£7.99

DOUBLE DECKER DAIRY MILK CRUNCHIE FLAKE PM39p 48x39p

Grocery....Chilled & Frozen, Lifestyle

PENGUIN PM 99p 12x6s Retail 2 for £1.50 POR 26.0%

£5.79

Crisps & Snacks...Confec, Soft Drinks, Petfood

ANDREX 20 for 16 PM £1.15

20x2roll Retail 2 for £1.99 POR 26.3%

£12.75

Non Foods...Toiletries & Meds, Catering

CASSINI

6x1.5 ltr Retail 2 for £4.00 POR 25.3%

£7.79 Beer....Wines, Spirits and Tobacco

Asian Trader.indd 2-3

HULA HOOPS PM35p Original / BBQ / Salt & Vinegar / cheese & Onion 48x34g

GALAXY STD

Caramel / Roasted & Caramelised Hazelnuts/ Raisin, Almond & Hazelnut Cookie Crumble 24xPack

Buy Any 2 for £13.99 VAS 6x70cl Retail 2 for £7.50 POR 15.7%

£10.99

£7.99

Retail 5 for £1.00

STOWELLS

Retail 3 for £1.00 POR 21.1%

Buy 3 - Save £3

WHITE CLOUD 6x70cl Retail 2 for £7.00 POR 12.4%

£16.49 £15.99

5 Bars FREE!

FOSTERS PM 4 for £3.59 6x4x500ml Retail 2 for £6.00 POR 10.9%

£13.95 KRONENBOURGH PM 8 for £5.50 3x8x275ml Retail £4.50 POR 14.9%

£9.99

PAR PAR PAR

LM15

Starts Sunday 11th October 2009

SILVER SPOON SUGAR 15x1Kg

GUINNESS DRAUGHT PM 6 for £6.49 4x6x440ml

GUINNESS ORIGINAL 13.5% EXTRA FREE 6x4x500ml

Retail £5.49 POR 13.6%

Retail £3.79 POR 16.6%

£16.49

£7.99

STRONGBOW PM 4 for £3.59 6x4x500ml

CARLSBERG PM 8 for £7.00 3x8x500ml

STELLA ARTOIS PM 8 for £8.00 3x8x440ml

Buy 5 Cases and get 1 case of

Retail 2 for £5.50 POR 16.4%

£11.99

Retail £6.00 POR 13.1%

Retail £7.00 POR 17.9%

10x500g FREE! Maximum 5 deals per visit

£13.59 £14.99

HEINZ BEANS 6x4x415g Retail £1.75 POR 26.2%

£7.75

DAZ REGULAR / LIME & MANDARIN 8x680g

NESCAFE PM £2.49 12x100g

Retail £1.99 POR 27.8%

Retail £2.49 POR 25.5%

£22.25

£9.99

May this Diwali bring joy, health and wealth to you.

PAMPERS SMALL PACK PM £2.99 MIDI / MAXI / JUNIOR 3x22s/20s/16s

£7.35 Buy 1 Case and get 1 tub of std or sensitive

PAMPERS BABYWIPES FREE!

Massive Savings!

RIBENA PM 50p or 2 for 89p 27x288ml

ROBINSONS FRUIT SQUASH PM£1.19 VAS 8x1ltr Retail £1.00 POR 24.5%

£8.79 £5.25

Best wishes from Parfetts

Buy 3 Cases

Save £3

PARFETTS STOCKPORT Didsbury Road Stockport Cheshire SK4 2JP Tel: 0161 429 0429 PARFETTS AINTREE The Valentines Building Aintree Racecourse Retail & Business ParkAintree Liverpool L9 5AL Tel: 0151 521 3113 PARFETTS ANFIELD Larch Lea Industrial Estate Off Belmont Road AnfieldLiverpool L6 5BN Tel: 0151 264 7401 PARFETTS HALIFAX Shay Lane Holmfield Halifax West Yorkshire HX3 6RA Tel: 01422 363167 PARFETTS SOMERCOTES Clover Nook Road Cotes Park Industrial Estate Somercotes Derbyshire DE55 4PX Tel: 01773 833831 PARFETTS SHEFFIELD Europa DriveShepcote Business Park Sheffield S9 1XT Tel: 0114 251 8888 30/09/2009 17:03:07

Cash and carry profile

The retailing experience that paid dividends in wholesaling c

Imperial Cash & Carry, in Edmonton, north London, owes much of its success to the fact that its owners, the Mulchandani family, spent over 20 years in retailing and fully understand the needs of their customers.

t was in the mid-Eighties that the Mulchandani family decided to leave the retail world and move into the cash & carry business. Over 15 years Kali Mulchandani and his brother had built up a business of five highly successful off-licences, developing a legacy started by their father, who had opened their first store soon after his arrival in England from India in 1964. “We had prospered and done really well,” says Kali, “but we thought the cash & carry business was the way forward.” Not wasting any time the Mulchandani’s began selling off their stores whilst searching for premises to launch their wholesaling enterprise. “The experience we had gained as retailers led us to decide that becoming beer, wines and spirits wholesaling specialists would be 34

Asian Trader

the best long-term plan,” says Kali. They bought a depot in North London, stocked it to the rafters with alcohol, plus some confectionery, and, in 1987, Imperial Cash & Carry Ltd was officially launched. The family has not looked back since. Today the business, a member of the NisaToday’s buying consortium, caters mainly to unaffiliated independent retailers across a large swathe of north London and beyond. Because of its wide range, it also attracts a large number of symbol owners. “We get convenience store owners across the range, from independents to symbols. “They know they can get all their range to the last bottle under one roof for a com-

FACTFILE NAME: Imperial Cash & Carry Ltd. LOCATION: Eley Rd, London. N18. OWNERS: Mulchandani family. AFFILIATION: Nisa-Today’s HISTORY: Started as an off licence shop in 1966 and evolved into a chain of offlicences. In 1987, the Mulchandanis withdrew from the retail business to specialise in the supply of wines, spirits and other alcohol products to the off and on trade. DEPOT: 45,000 sq ft warehouse in North London. CUSTOMERS: Over 10,000. PROMOTIONS: Run weekly. Also hold trade days, run weekend special deals and a monthly prize draw for customers.

Continued on Page 36 9 October 2009

Cash and carry profile petitive price. It’s convenient for them, they don’t have to wait for a delivery, they just come in and pick up what they need when they need it.” In terms of dealing with customers and negotiating with suppliers, the transition from shopkeeping to wholesaling was pretty smooth, says Kali. “We have always known exactly what our customers want because we were once shopkeepers ourselves. This means we are better informed to communicate their interests to manufacturers.” As retailers, the Mulchandanis had started with one store and slowly built up to five, reinvesting their profits as they went along. As co-founder and director of Imperial, Kali says it was always a family trait to “meticulously plan business moves” and proceed by stealth to a greater and greater foundation. “When we bought the depot, it was just 18,000 sq ft in size. We knew that we would have to expand the space but we didn’t want to rush. Instead we wanted the business to grow organically. The thinking was that as

“

They used the experience they had gained as retailers to venture into beer, wines and spirits wholesaling. sales and demand grew so would our depot and the stock.” It wasn’t long before demand was such that expansion was possible. In 1992, just five years after launch, Imperial increased the size of the depot to 25,000 sq ft. Operations, stock and size were increased yet again, in 2002, to its current 45,000 sq ft. On any given day, the warehouse carries anything from £4m to £6m worth of stock. “ We c a r r y thousands of lines, have about 10,000 customers and around 200-300 come in every day,” explains Kali.

Asian Trader

”

“I think one of our strong points is that our prices are highly competitive. Another is that we offer our retailers regular promotions, which is essential in this day and age.” The ability to offer strong promotions, he adds, has evolved directly from his experience both as a retailer - when he became aware at first hand of the vexed issue of “passing on deals” - and also as a wholesaler, fully in tune with the “manufacturer’s point of view.” On the one hand, he can empathise with the independent retailer’s

natural instinct to sometimes use a manufacturer’s promotion as a way of buying in cheaply. On the other, he can see the “bigger picture” of deals needing to be passed onto the consumer to drive more footfall into independent stores and increase incremental sales for retailer and supplier alike. “We are able to act as middle-men. On the one hand we know how to negotiate with manufacturers to get prices down so we can offer more deals to our customers. “At the same time, we are able to educate retailers about the need to pass on those deals and not simply use them as a cheap way of stocking up, to make sure they sell price-pack beers as packs not as singles.” Kali says that along with competitive pricing, Imperial’s extremely wide range of beers, wines and spirits is the cash & carry’s other big attraction. The range extends from value to premium drinks,

9 October 2009

Cash and carry profile and encompasses many specialist alcohol products favoured by London’s hugely diverse communities. “With London’s communities changing so rapidly we have seen different customers coming through the doors asking for new drinks every month. In recent years we have seen a large influx of Polish people, so we quickly added many Polish vodka lines to meet the demand of shopkeepers. Flexibility mixed with speed is key to pushing up profits.” Responding swiftly to the customer’s needs is another trait born from his days in retailing. “As retailers our family based its

success on always being alert to the changes happening in the community and customerbase. Different lines would be added as diverse nationalities came into the area, bringing different tastes and needs. “This same flexibility is how we approach things at Imperial, where the stock frequently sees new additions, reflecting the constantly changing requirements of the client base.” That said, he hastens to point out, that the core of the business solidly remains the major brands. “Yes, we stock a colourful mix of drinks from all corners of the globe. Where

Asian Trader

we can meet new demand, we will. But the bulk of our stock is still mainly brand-focused, that is what sells.” A cash & carry’s reputation, he points out, also has much to do with the service it offers. “Independent retailers are extremely busy people, who would much rather be developing their stores and talking to their customers than spending time with us. “We know at first hand how time is money in retailing, so we try to make a trip to us as pain-free as possible. We put enormous effort into the service we provide. We have numer-

ous tills with enough staff ready to serve large orders during the busy times. “We have workers ready to get what people want or to give advice on promotions – it’s all about speed, space for people to get round the aisles and tip top service.” Whether it’s a shop or a cash & carry you run, Kali believes that “building a reputation” is paramount to attract new custom and grow. “Whatever area you trade in, old faces will leave and new ones come in. It happens in every community. “In our case, our Indian and Pakistani customers have been augmented by Sri Lankans and Turks. What will make sure that new people come into your store or cash & carry is the reputation you have built which gets passed on from one community to another.” Kali believes his model for success could easily apply to someone running a shop. “These are practices and principles that we have transferred from retailing into wholesaling. It can go the other way to. Essentially we are dealing with the same things as retailers, but on a bigger scale”. Despite the economic downturn, Imperial’s turnover reached £54m last year - proof, says Kali, that alcohol is a recession proof category and that the family’s cautious business policy pays off. “We always saw alcohol as a solid sector that would not be affected by external changes. The recession hasn’t dampened things. Yes there have been less premium drinks sold, such as champagne, but nonetheless our margins have been maintained.” Would he ever want to go back to running a shop? “You would need a massive chain of shops to achieve the kind of turnover we achieve from our cash & carry,” he replies, adding guardedly: “Of course the margin is always much higher with a shop.” Conversely, would he advise other retailers to consider going into wholesaling? “Well, I am not really in the business of advising our customers to stop being retailers,” he jokes, adding: “However, if I were to advise someone to move into wholesaling, I would suggest they pick a particular sector and specialise in it. “In our case, we chose drink and find our competitors can’t compete with us on that. With price so important nowadays, I think wholesalers that supply across all categories will be feeling the pinch most.” What does the future hold for Imperial? “Well, we hope we will go from strength to strength, though we can’t personally run the business forever. It’s possible our children could get into the business. If they don’t, well we wouldn’t sell but maybe just take a back seat and let management have a more hands-on role.” 9 October 2009

Are you selling the Congestion Charge? From 31st October 2009, retail payments for the Central London Congestion Charge will only be available through epay retailers. epay – the UK market leader in mobile Electronic Top-ups – has been awarded an exclusive 5-year contract to offer this service. This facility will drive customers into your store setting you apart from non epay retailers. And that’s not all… When you join epay, you will receive an extensive range of point of sale materials to brand your store and become part of our exciting new nationwide epay network.

0844 880 6186 or alternatively email:

SST@uk.epayworldwide.com www.epayworldwide.com

Asian Trader Big ben advert.indd 1

Don’t miss out ! To join epay and offer exclusively Congestion Charge retail payments please call us now on:

in to ep da a y! y

epay offers a comprehensive range of popular electronic products and services, which is increasing all the time.

24/09/2009 11:39

Analysis multiples to build supermarkets. The southern Indian retail chain Subhiksha was one of the more prolific companies, setting up 1,600 stores in only two years. At first things looked promising as Indian shoppers flocked to the supermarkets to experience a new way of shopping, where large air-conditioned buildings offered everything under one-roof. Anju Malhotra, a 35-year-old school teacher in New Delhi, seemed typical of the supermarket converts, saying: “Shopping in a store like Subhiksha is more convenient. Everything I need is available in one place; I can take my time shopping and selecting products.” Puneet Dhillon, a young college professor in the northern city of Chandigarh, found shopping in a supermarket “a welcome change as products are cheaper and more hygienic”. But traditional stall-owners and shopkeepers protested in their thousands. Ramesh Singhal, a grocery store owner in Chandigarh, accused the government of taking food out of the mouths of small retailers and their families. “The state government is helping companies like Subhiksha. Some people might starve to death if they can no longer make a living selling food, fruit and vegetables.” In retrospect, such alarmism among independent retailers seems premature. Subhiksha, which had paid extremely high rents to shopping malls, found itself unable to cover costs as it also struggled to cope with electricity bills and employ the large workforce needed to run its supermarkets. In the end the vast majority of its stores closed and over 4,500 employees were made redundant. A similar fate befell Reliance Fresh, the supermarket chain opened by India’s largest private-sector company, Reliance Industries Limited. They also ventured into the retailing business in 2006, opening their stores in major cities across India. At the time Gurinder Kapur, CEO of Reliance Fresh, insisted “organised business is here to stay and retail is

Asian Trader

May 2007 when local traders in Ranchi, in the eastern state of Bihar, closed a Reliance Fresh store by smashing window panes and pulling down its shelves. Currently Reliance Fresh has downsized its operations and has modified its plan to open 6,000 stores by 2012. Notwithstanding the scale of the protests, retail experts believe the nature of Indian society and its shopping patterns does not currently favour the mass emergence of modern supermarkets. The globally respected analyst and accountant Ernst & Young predicts that modern supermarket retailing will not pose a significant threat to traditional independent stores in India for at least 20 years. A spokesman said: “Modern retailing doesn’t yet have a sufficiently developed Indian infrastructure in which it can thrive. The mom and pop stores won’t really face a threat for quite a while. “Modern supermarkets thrive most in societies where car ownership and freezers and refrigerators are the norm, where they can buy a whole month’s worth of shopping, transport it home and store it.”

no exception.” But then the backlash began. A few months after Reliance Fresh stores opened small-scale vendors and traders staged massive protests against them and Subhiksha. The protests turned violent and Reliance Fresh was forced to shut down some of its outlets in the northern state of Uttar Pradesh. The protests continued into

For many consumers buying vegetables in bulk and storing them isn’t manageable. In fact, the vast majority of shoppers buy their food, drink and spices on a daily basis. Some shoppers in India who tried the supermarkets said they couldn’t match the service and, in some

Continued on Page 44

9 October 2009

landmark ad:Layout 1

8/10/09

16:05

Page 1

BE PART OF THE AWARD-WINNING SUCCESS Category planograms Drop shipments Service providers Promotions Nationally recognised fascia

him! Awards 2009 Best Customer Service for three years running

Convenience Retail Awards 2009 Best Wholesale Initiative

Retail Industry Awards 2009 Outstanding Achievement

Retail development team Retailer sales growth

Wishing all retailers a Happy Diwali

For more information, contact your local Landmark Wholesale Depot or Vicky Johnson on T: 01902 420183 E: vicky.johnson@lmkcc.co.uk www.landmarkwholesale.co.uk

Analysis

cases, quality of local smaller shops. One Delhi shopper said: “In these huge modern stores, you only get worthwhile savings if you can buy in very large quantities. Also, a lot of the really low priced goods are not very good quality, while the really top products are just as costly as anywhere else. “I’ve gone back to using the stalls and shops I always used.” Indira Nayyar from Delhi said: “The big retail chains don’t have a personalised service. My vegetable seller has known me for years and knows what I like. He delivers the goods to my doorstep and I’m sure of the quality. Even if big supermarkets start a home delivery service I’ll never be sure of the quality.” “Distances and traffic are a big problem” adds 45-year-old New Delhi native Adesh Malhotra. “The retail store close to my house has little or no variety at all. The bigger supermarkets are far from residential areas and it takes more than two hours to get there.” Meanwhile, attempts by domestic companies to cultivate modern supermarkets continue to be beset by problems. Foodland Fresh, a company that pursued expansion via the introduction of innovative, high-end retail offerings, is the latest victim of high rates and lack of interest from consumers. It announced in February this year that it will close most of its Mumbai store network, shutting down operations at 39 of its 42 stores across the city. With this failure following those of Reliance Fresh and Subhiksha, it is clear that 2009 was a year for the traditional local shopkeeper. However, the demise of some of India’s domestic supermarkets doesn’t mean that the traditional mom and pop stores, or ‘kiranas’, as they are known, have won the retail war. 44

Asian Trader

In a market worth hundreds of billions of pounds, supermarkets, foreign and domestic, will continue in their attempts to muscle in. Wal-Mart may only have opened one cash & carry so far but has confirmed that it is committed to opening up to 12 over the course of the next seven years. It has also, via its UK subsidiary Asda, sent representatives to India to provide expertise in building the ‘Our First Best Price’ chain. Tesco too has released details of its specific involvement

with Trent in India. It will be providing Trent’s growing hypermarket chain, Star Bazaar, with access to their global supply chain, computer systems and infrastructure management. How long before Tesco actually opens its own branded store in India is hard to say. The government completed its first annual budget this year. Recommendations from its chief economic advisor, Arvind Virmani, were to end state intervention in labour disputes and open up the retail sector to foreign investors. But Finance Minister Pranab Mukherjee did neither, deciding instead to stick to election promises made to the kiranas. However, in a world where India’s economy is still growing at over five per cent while much of the rest is experiencing a slump, it is possibly only time before the supermarkets rise again, backed by foreign expertise, and there to stay for the long-term. If that happens, it would be to the detriment of India, says Shyama Ramani, an Indian economist at INRA, a French national agricultural research institute. “There are many gains from these retail chains but one will end up losing much more. In India, millions of poor push the vegetable carts, enjoying their freedom of self-employment. “And millions of middle-class families with young children, as well as the elderly, are without cars. Buying from the pushcarts saves time and effort on transport. How are the supermarkets going to compensate for the loss of jobs for the poor, and the lack of access to fresh food for those without private transport?” 9 October 2009

BUY

Join

GOLD

The best in the marketplace today...

Mayfair and Grant’s sister company, Grants of Cornwall, have seen record levels of demand recently as the rush to sell unwanted gold continues to gather pace. Mayfair and Grant take the unwanted gold and refine it to .9999 purity, LBMA approved, investment grade gold. During the refining process, buyers who are willing to forward purchase and wait between 12-28 days for delivery can purchase at 95% of our standard bullion rate saving up to £1000/kilo. And with some experts predicting further significant increases in the price of Bars available gold, there has neverfrom beenunder a better£400 time to purchase this timeless commodity. So whether you’re a first-time buyer or an experienced gold trader, speak to Mayfair and Grant for simple, expert advice. Call one of our gold specialists today on 0800 612 2305 or visit www.mayfairandgrant.com for more information and latest prices. Prices correct at time of printing - goofonline for specialists today on Call one our gold latest prices. 0800 612 2305 or visit www.mayfairandgrant.com for more information and latest prices. See our website for full Terms & Conditions

Bars available from £400

Specialist Gold Merchants

0800 612 2305

...It’s not a difficult choice, is it? At SPAR, we continue to set the standards that others follow. From retailer training, to promotions and branding we lead the way with well-planned, well-executed innovation. Which is why we’ve been named

“the best in the marketplace.” Join SPAR, the 2009 Symbol/Fascia Group of the Year. Freephone 0800 980 1698 today to hear how your business can grow. Visit www.spar.co.uk/retailers for more information.

& 020 8426 3700

) info@spar.co.uk

www.spar.co.uk

www.mayfairandgrant.com

Brand watch

Me and my brand Kate Richards, brand manager for Anchor, talks about the history and development of the famous butter brand. AT: Anchor is a well loved brand in the UK. Can you tell us a little bit about its history? KR: Anchor has a long history and a strong heritage, having been founded in 1886. So it’s been around for generations and as a result there’s a lot of brand trust and affection. The brand centres on its simple, great tasting goodness and its free range benefits.

Anchor

AT: What is the brand worth now? KR: It’s currently worth £89 million and is the no. 3 butters and spreads brand and the no. 2 block butter. AT: What is the best part of your job? KR: Working on such an established and trusted brand as Anchor is great because there is so much passion for it. I often get letters from people telling me that they’ve used it their whole lives and wouldn’t use anything else. As a brand manager, being able to build on its success year after year is a great challenge! This year has been particularly exciting as we’ve not only had the successful new Great Escape advertising, but we also ran an on pack promotion this Summer, giving away 12 holidays worth £3000. We also have a new loyalty scheme which is proving extremely popular as people love collecting for fun rewards! AT: What trends are you seeing in the category? KR: There’s a strong move away from over-processed food. Health issues are firmly on the agenda but it’s not all bad news for butter. Consumers are moving towards more natural products and in general people understand the ‘everything in moderation’ message. Anchor has a full range of products to suit all needs, from the classic block, to spreadable, lighter and unsalted options. AT: Is the economy affecting butter sales? KR: The economy is clearly challenging but, as a staple item, butter should be able to withstand the current climate and benefit from the trend towards cooking from scratch and the growing number of people making packed lunches. AT: What are the products in the Anchor range and what would you recommend for smaller independent retailers? KR: In addition to Anchor Block Butter and Anchor Unsalted Butter, growth has been focused on our hugely successful spreadable products, including standard and lighter. Smaller, 250g sizes 46

Asian Trader

are recommended for smaller retailers, and they should stock a core range of top selling brands, such as Anchor, that are heavily supported with advertising and promotional activity. They should include a spreadable and lighter option, as this is what’s really driving the market.

AT: Anchor is now positioned as the free range butter company. Why have you gone down that route? KR: It has always has been made with free range milk from free range cows, yet it wasn’t until 2007 that we decided to focus our communications strategy down this route in response to a growing consumer awareness and trend towards free range products. AT: We’ve seen your cut out felt style advertising. Tell us how it came about.

KR: We used cows in our original free range positioning campaign, and this year’s ‘cut out felt’ style ads takes the theme forward in a spoof of The Great Escape, with a cow in the Steve McQueen role, making a bid for freedom on a felt cut out motorbike. This style is now distinctively owned by Anchor, with consumers instantly recognising and liking it. It’s warm and humorous and in line with the Anchor brand personality.

AT: Does Anchor have any seasonal peaks? KR: Anchor enjoys strong year round sales but, interestingly, one of the key selling periods for Anchor Block Butter is Diwali, when sales rise by as much as 50% in areas where there are large Asian communities. Anchor’s great for baking and cooking, so sales also rise around other family celebration periods like Christmas. 9 October 2009

All Natural Ingredients No Preservatives No added flavours

Celebrate

Diwali with

NESTLÉ CARNATION , the No.1 Condensed Milk. Simply perfect for those traditional desserts*

The sales uplift seen of CARNATION Condensed Milk during the Diwali period is +20%* within the Convenience channel. Condensed Milk is a key ingredient in many Diwali treats. * Source: IRI Data w/e 25 October 2008 Reg. Trademark of Société des Produits Nestlé S.A.

Stock up on our Range Visit www.carnation.co.uk for recipe ideas and step-by-step recipe demonstration

Store focus

Beacon of the comm Atil Patel has been trading in the same deprived area of Coventry for nearly 30 years. He talks to Asian Trader about his store and his approach to retailing. Q: What is the name of your store and its history? Its full title is Premier Bell Green Post Office & Convenience Store. It used to be a Co-op and I took over the lease about four years ago when they moved out, and added a post office. Before that I had a smaller store in the same area. I have been trading around here, in Bell Green, Coventry for nearly 30 years. Q: What kind of area is the store in, and what kind of customers do you have? The store is in a shopping centre called Riley Square, in a residential area full of housing estates and council blocks. We get all ages - from youngsters to the elderly, and many families. Quite a few are on benefits, so it’s quite a tough area. It’s what they call a deprived area. We are proud that we have a 48

Asian Trader

smart shop and can offer a great service here and like to think of ourselves as a beacon of the community.

Q: Being in a tough area, do you have to deal with problems of vandalism? No, we don’t get any vandalism here because I have known all the teenagers since they were babies and I know their parents. I’ve seen them grow up so I don’t get any aggravation. I think if someone came here from another area it would be different. But they know me, rely on the store and we have a great atmosphere with lots of banter with the customers. Q: How big is the store and how is it laidout? It’s around 1,200 sq ft, in a long rectangular shape. We get a lot of mothers and families

coming in and I wanted them to be able to move their prams around easily so the layout is simple and spacious with four long aisles going down from the tills to the end wall. To the left of the tills is a corner for alcohol and in the far left hand corner is the post office.

Q: Are your customers mainly top-up shoppers? Yes, the typical customer picks up just a few items. But these people come in every day, sometimes more than once. Not many go out to do a weekly shop. Most of the people here don’t go to a Tesco as they haven’t got cars and won’t pay taxi fares. The majority come here and top-up every day. Q: How many days a week are you open? The store is open 7am-7pm Monday to Saturday and 9am-4pm on Sunday. We open early as there are a lot of people in the area that need to use the post office in the mornings. Also, there are schools nearby and many of the mothers come in to top up their children’s packed lunches. Q: What competition do you face? We have an Aldi and a Farmfoods in the parade. 9 October 2009

Store focus There are also two smaller grocery stores here, though one is in the process of closing. There are Tesco and Asda supermarkets a 10-minute drive away. There is a direct

Currently, I am thinking of adding a foodto-go counter plus a fresh bakery. But the problem is that there is an independent bakery and a Cooks the Bakery in the square, so I am not sure it would work. I am always thinking of adding new things, but I don’t really like to try too many things out because it can be costly and a hassle if it doesn’t take off. However, if I strongly believe something will sell, then I’ll test it.

We are proud that “ we have a smart shop and can offer a great

Q: What are the benefits to you of being with a symbol group? The expert advice you get in terms of merchandising is one of the main things. Premier has done a lot of research into how customers move and spend their way around a store so it would be silly not to use that expertise. I was quite impressed with how they managed the categories and where they put certain things. I see every day that it works. Their merchandising tools are excellent and they really know how to place things together to make the customers stop and think.

service here and like to think of ourselves as a beacon of the community.

”

bus service that goes there also.

Q: What categories work best for you? Everything in this store works well, everything sells. The best sellers are probably the alcohol, cigarettes and canned foods. Confectionary is on the rise. I think people like to give themselves a little treat during these hard economic times.

mmunity

four-weekly promotions arranged by Premier. I have been retailing for many years so I get the feeling when and what to put on promotion.

Q: Are you planning to introduce any new categories?

Q: What about layout. Is that important? Extremely. For example, our first aisle is all for the main foods and fruit and veg. The last aisle is all household products and toiletries. We

Continued on Page 51

And the frozen does well when you consider Aldi and Farmfoods are next door. With them being so close it means I have to constantly keep an eye on the price of my frozen products.

Q: How price conscious are your customers? Extremely price conscious. If they can get something cheaper next door they will shop there instantly. Plus the word will spread so I have to be on top of the prices in every category all the time. Q: How do you cater for that? We make sure to offer a lot of value items. The Euro Shopper range from Booker is very good as they are price-marked budget products that catch the eye of the customer. I have two metres of wall space set aside for soft drinks and half of the products on there are Euro Shopper. I make a big deal of this by putting large posters advertising the prices above the soft drinks section. The customers really go for this range. I sell a few premium lines as-well, as you need the variety. Q: What about promotions and deals? I use a mix of my own promotions and the 9 October 2009

Asian Trader

PepsiCo wishes you a Happy Diwali and a Prosperous New Year.

2633_Tropicana_range_adapt.indd 1

29/9/09 09:55:55

Store focus customers can look at while they wait.

Q: Would you describe yourself as a handson retailer? Definitely. I work full-time every day and have four part-timers. There isn’t a need to employ full-time staff as we only have two tills and our customers come in across the day in a steady flow rather than all at peak times. Also the fact that the minimum wage keeps rising is a factor in my staff numbers. Q: Where do you shop for your stock? As a Premier member I get most of my stock from their wholesaling division, Booker. About 80 per cent is delivered. For the rest I either go to the Booker warehouse myself to top-up, or shop around for deals elsewhere. Q: How many deliveries do you get from Booker? We get deliveries every day. The main delivery comes on Monday when around 8-10 pallets are dropped off. We have a fairly good sized have made the store very easy to navigate and it works. Things like newspapers, magazines and alcohol are around the tills so that people who don’t want food can pick up these items, pay for them and get out quickly. I see people go instantly where they need to instead of searching for things. I’ve been a retailer for a long time and so knew how I wanted the store to be laid out in terms of where the aisles, tills and post pffice would be. I wanted to go for simplicity because shopping should be easy. I think we achieved that quite well.

Q: What is the product range in your store? We stock everything as there are lot of families in the area and they need everything across the range. In terms of basic foods all the main leading brands are on the shelves. We also do baby-food, personal care, household goods, DIY, DVDs, confectionary, including traditional sweets, alcohol, cigarettes, the National Lottery, scratch-cards, newspapers, magazines, frozen, chilled, and soft drinks. And on top of that, there is the post office. Q: What feature of your store are you most proud of? The post office is a particularly nice feature. You walk through a lovely brick archway to get into it, and I think looks-wise it is fantastic. We even have a waiting room there, a small space with chairs in front of the queuing section. We put up promotional posters there on our latest deals which the 9 October 2009

stock room to store everything, so if a delivery doesn’t come we can survive for a couple of days.

Q: When managing your categories, do you rely more on epos or on common sense and direct experience? I use the epos to track how well things are selling, but usually I know how things are doing just by being in the store every day. Q: Are you currently planning any new investment? The signs in my stores are a little old and Premier has recently bought out new bulkheads that really stand out and make an impact. Otherwise there isn’t any major investment planned for a while. Q: How do you see the future of independent retailing? It’s hard to say. I think luck has lot to do with it. If the supermarkets stay away from your store, then you have a good chance of making good money. I think it’s important to invest. Then again, some people are happy having made no changes to their store for 20 years. But if it works for them, then carry on.

Asian Trader

Security

How to make your store crime-proof From high resolution cctv to remote surveillance and body-armour, we look at the latest security options available to independent retailers.

arlier in the year the British Retail Consortium director general Stephen Robertson warned retailers to “prepare for a rapid rise in offences” because of the effects bought on by the recession. Figures recently released by the Home Office confirmed the BRC’s fears. It seems that high unemployment rates are turning more people into thieves, with the high street being their preferred target. An unexpected 25 per cent rise in overall theft was reported in the last quarterly statement alone, with a large number of that rise occurring in small

Asian Trader

independent retail outlets. What might be of even greater concern to independents is that there was also a five per cent increase in thefts which used a weapon such as a knife. Moreover, the jump in violent theft is expected to grow still further. This is because young people between the ages of 16 and 25, the demographic group most likely to commit armed robbery, comprise a disproportionate half of the rising number of job losses. Trade associations have been quick to warn their members of the increased risks they face. The

newly elected president of the NFRN, Suleman Khonat, has put crime “at the top of the agenda” during his tenure and warned members to be on their guard. The Association of Convenience Stores has reminded retailers to remain “highly safety and security conscious and to work closely with local police neighbourhood teams.” Ranjit Singh Mall, an independent retailer in Coventry, a city regarded as an unemployment blackspot, admits he is worried. “I remember being a shopkeeper in the last recession and experiencing a rise in theft in my shop. Of course, I am extremely concerned about the current situation and also of the increased threat of violence. But I intend to be vigilant and prepare myself better for it.” Tijinder Ram, owner of a 1,600 sq ft c-store in

Continued on Page 54 9 October 2009

Security Nottingham, has been the target of no less than five attempted robberies in the last two months alone. “They tried to steal bottles of whiskey in one robbery, a DVD player and stationery in another. Before that I only ever had a small handful of attempted thefts in the whole two years I was here. There is definitely more crime going on since the recession.” In response to the rise in retail crime West Midlands Police recently urged retailers to make sure they have covered the “five basics of crime deterrence.” These include the installation of intruder alarms, video surveillance, anti-ram-raid barriers, front and rear loading bay shutters and bright lighting. However, many retailers who already have these “basics” installed, still feel a heightened sense of vulnerability. One of their biggest concerns is whether standard security devices are sufficiently robust to deter a renewed surge in offences. The effectiveness of conventional cctv systems, frequently called into question by many retailers, is of particular concern. Tijinder says: “Last year an offender was caught on our cameras trying to force my assistant to hand over cash from the till, cigarettes and phone-cards. “He was arrested - but the video evidence was deemed too grainy to use. He was eventually released without charge. Without prosecution, these thieves get bolder and eventually will target my store again.”

pressed concern. As counterfeiting has increased, so has the number of relatively cheap, portable counterfeit banknote detectors on the market. These battery-operated detectors can be as small as a cigarette lighter. They work by emitting an ultra-violet light that allows the shopkeeper to see the security hologram on genuine Bank of England and EU notes. Some sophisticated fakes, though, will pass the ultra-violet test. This means that the most ultra security conscious shopkeepers may want to invest in the more expensive, but foolproof, electronic counterfeit checkers which perform infra-red and magnetic checks.

Counterfeits The problem of combating counterfeit currency is also an area in which some retailers have ex54

Asian Trader

Motion-detection The Home Office figures reveal there has been a higher incidence of night-time burglaries since the onset of the recession. However, a new development in alarm system technology means shopkeepers and police can be informed the instant a burglar attempts to enter. Motion-detecting alarms use infra-red light to detect an intruder’s presence. This sets off a pre-programmed telephone warning to the retailer’s mobile phone, to police and to one other designated number. Such devices normally retail for around £50. Retailers have the option of switching off the siren off for silent telephone alert. This gives police the opportunity to catch the intruder in the act.

Armour Though violent crime overall is decreasing, the deaths of no less than three shopkeepers this year in robbery incidents has sparked renewed concern among independents. Knives are used more than guns in violent burglary on c-stores, with slash and stabbing injuries the most common results of such acts. Some traders in known crime blackspots have been guarding against attacks by investing in state-of-the-art selfdefence equipment. Previously, there was very little equipment to protect against such attacks. However, now stab-proof light Kevlar body armour is readily available to the public. Slash-resistant gloves are also available. These gloves cost around £45, and look and feel like normal gloves, so will not hinder shop-work. They are aimed at retailers whose shops are repeatedly targeted by violent criminals.

Cameras Because of such problems, retailers are now turning to a new breed of cameras in which the quality of the recorded data is higher. While many cctv cameras have a typical resolution rate of 428 with TV lines of 280, some newer cameras have a resolution rate of 628 and TV lines of 480, meaning grainy images that cannot be used as evidence could become a thing of the past. One such system is the flexible Entry Level 4 camera cctv system. Available from various suppliers (£399 - £599) such as ADT, Brickhouse Security and Spycatcher, this system includes a four channel digital video recorder allowing four separate cameras to move and record certain areas at any time for as long as needed. Four internal and external colour cameras come with the recording system and each has their own infra-red lights for use in total darkness in case of attempted nighttime robberies. Another concern shopkeepers generally have of current cctv systems is their small hard drives, a drawback that means a user usually can only store up to three days of footage before he has to record over it. Furthermore, many shopkeepers who bought cctv systems when they first arrived on the scene still use video tapes. To streamline the process of recording these new cctv camera systems have hard drive memory systems as large and as easily useable as home computers.

phone even when on another continent. The PandaCam is commonly installed centrally in the ceiling of a shop. Using 3G technology, it can be turned on by a mobile phone to view the goings-on in the building, allowing the retailer to monitor such things as pilferage or to check whether standards are being maintained in-store.

Trackers Security innovations include stab-proof gloves, new cctv cameras and motion-detecting alarms There have also been some major advancements in the field of cash till security in the last few years. Retailers now have the option of buying cash drawers that have automatic locking lids which lock the drawer into the till if an attempt is made to force them out without using a key. These drawers are compatible with most standard tills and are available from around £40.

Remote control Many retailers are reluctant to take time off because of concerns such as staff theft. However, there is now a way for shopkeepers to keep an eye on their stores even when they are away from them. A surveillance camera commonly known as the PandaCam is so sophisticated that the owner can view his business using a mobile

Away from the store, retailers are still a target for determined crooks. Many shopkeepers still prefer to take their week’s takings by hand to the bank. There are a number of new transportation and tracking devices on the market that can guard against street robbery. Typically these would contain an activator that can be pressed in an emergency to trigger a loud siren and release smoke and permanent dye. The smoke is designed to stop a thief in his tracks, while the dye would make the cash stolen unusable if the thief happens to get away. The dye can be activated, or de-activated, from up to 150 metres away. The small tracking unit, which can be made attachable to a bundle of cash, is designed to make it easier for police to track and catch the offender.

See page 186 for more security ideas 9 October 2009

Russian Standard Vodka is the global leader in authentic Russian premium vodka. Made according to Dmitri Mendeleev’s original 1894 formula, giving this authentic Russian vodka a superb wheatey taste. • Russian Standard is currently the No. 3 premium vodka • Russian Standard is the 5th biggest vodka brand over the MAT and is worth £20 million1 • Russian Standard is the most successful vodka launch in the last 3 years • Russian Standard is growing at 55% on a MAT basis and 47% on a 12 week basis1 • Continued heavyweight investment for Christmas 2009 with TV, Cinema and SKY Movies sponsorship with media value of £3 million • A further £1.2 million was pumped in to the brand over the summer

www.russianstandardvodka.com AC Nielsen latest 05.09.2009

Enjoy Russian Standard responsibly

Must stock

Asian Trader’s essential guide to all the latest product news

Johnnie Walker centenary bottles

Win cash with Müller

DIAGEO is celebrating 100 years of Johnnie Walker Black Label blended Scotch Whisky by launching a limited edition centenary bottle in time for Diwali (October 17) and the start of the festive season. Featuring an all-black design with the Johnnie Walker Black Label Centenary Edition slanting label across the middle, the bottle also includes gold embossed ‘Limited Edition 19092009’ messaging. With a £120,000 investment behind the activity, the limited edition design will be supported by promotional activity across the off-trade with over 3700 retailer POS kits available across 48 cash & carries. Each of the 48 depots will receive Centenary and Magic eight posters, display solutions and shelf barkers as well as a pyramid stand with envelopes containing retailer POS items. CONTACT: 020 7927 5200

MÜLLER UK has launched a merchandising campaign aimed at helping c-store operators make the most of the yogurt and desserts category. More than 12,000 ‘Grow Your Sales with Müller’ packs have been distributed to independent retailers who have until November 1 to enter the Müller chiller incentive competition to win one of three cash prizes with a total value of £2,250 for creating the best yogurt and pot desserts chiller display. The packs contain a series of leaflets providing advice about product range and shelf layouts, what customers look for in a convenience store and how effective use of promotional activity can generate up to 25 per cent sales growth. Promotional point of sale material and details of how to enter the cash prize competition are also included. POS HOTLINE: 01630 692 000

•

Home Comforts for dieters HEINZ is launching a range of frozen ready meals, Weight Watchers from Heinz Home Comforts. The range is inspired by great British home cooked classics, which will capitalise on dieting needs and category trends. Four products make up the range: Chicken & Dumpling Casserole, Beef & Red Wine Casserole, Steak & Mushroom pie and Chicken & Mushroom pies. The frozen ready meals market is worth £490m and WWfH has an 11.5 per cent share, up 12.5 per cent over the last year, according to Nielsen. CONTACT: 0800 528 5757

•

Halloween on-pack promo COCA-COLA ENTERPRISES is launching a Halloween on-pack promotion across Fanta, Sprite and Dr Pepper 2l bottles and 150ml single cans. Themed ‘Party Potions’ packs will feature a Halloween/bonfire party guide on the back of packs. The packs include Halloween inspired food and drink recipes, pumpkin face ideas and downloadable sound FX. There are also ideas for decorations, costumes, games, spooky stories and traditions. CONTACT: 08457 227 222

•

BAT launches Pall Mall 19s

E45 Cream TV ads RECKITT BENCKISER is supporting E45 Cream, the UK’s number one selling brand for dry skin, is being with a £1.5m TV campaign. The advertising is designed to reinforce the message that E45 is suitable for everyday use for the whole family. E45 Cream is available in 50g tubes and 125g, 350g and 500g packs. It has been clinically proven to treat and soothe dry, itchy, flaky, rough or chapped skin and is also recommended to treat more serious dry skin conditions like eczema and dermatitis. CONTACT: 0845 769 7079

BAT UK has introduced new cigarette variant Pall Mall19s, which it calls a ‘quality product at an affordable price.’ At an RRP of £4.17, Pall Mall 19s have a new pack design to enhanced visibility on the shelf. BAT UK general manager Michelle Healy said: “Pall Mall is again a pioneer in the market, the introduction of the Pall Mall 19s to the UK market presents an attractive and affordable proposition for the value-seeking consumer.” The low price segment has seen grown 50 per cent over the past year, with price being crucial in influencing consumers’ choice, according to Nielsen. CONTACT: 0207 845 1000

•

Asian Trader

9 October 2009

New Year New Opportunity

If you only make one New Year’s resolution, make it to join the Today’s Group.

of commitment and expertise that’s unsurpassed in the industry.

Our store development programme offers professionalism that’s second to none, especially when it comes to fascias.

All backed up by a nationally recognised trading identity and the biggest deals around on a wide selection of branded and quality own-label products.

For merchandising and promotional support too – in fact, for all your retail needs – you’ll discover a level

We’d like to wish you all a very happy Diwali and a prosperous 2010.

For more information ring the Today’s Group on 01724 282028 and find out about the many benefits of membership and your nearest Today’s Group Wholesaler. Nisa-Today’s (Holdings) Limited, Member Support Centre, Waldo Way, Normanby Enterprise Park, Scunthorpe, North Lincs, DN15 9GE Main Office: 01724 282028 Fax: 01724 278727 www.nisa-todays.com

What a Difference 15202-NT-Ad diwali.indd 1

Make! 02/10/2009 14:05

Must stock

Asian Trader’s essential guide to all the latest product news

Bertolli new packs and ads UNILEVER is supporting its olive spread Bertolli with a new pack design and a TV and cinema ad campaign. The ad forms part of an above the line investment of £2.5m. Both Bertolli Standard and Bertolli Light are priced at an RRP of £1.55 for 500g with 24 in a case. Bertolli Standard is also available in 250g packs with eight and 24 per case and in 1kg packs at 12 per case. CONTACT: 0800 587 4471

•

Charitable launch from Calypso CALYPSO SOFT DRINKS has added Calypso Juicy Aid to its flagship juicy waters range. The new variant has been developed in association with leading rainforest and wildlife conservation charity, the World Land Trust. For every bottle of Calypso Juicy Aid sold, a donation will be made to the charity – every £50 donated to the Trust will buy one acre of threatened rainforest. Available in Apple; Citrus; and Berry varieties in 330ml fully sleeved bottles, Juicy Aid contains 58 per cent pure fruit juices blended with 42 per cent lightly sparkling natural mineral water, sourced from Calypso’s own natural springs. CONTACT: 01978 668 400

•

New Häagen-Dazs limited edition GENERAL MILLS UK has introduced limited edition Häagen-Dazs Mascarpone, Passion Fruit & Truffles ice cream. A blend of Mascarpone flavoured Häagen-Dazs ice cream with passion fruit sauce and chocolate truffles, the new limited edition will be available for six months. The new arrival will benefit from the £3.2m marketing support for the brand which includes national TV advertising. Also in the HäagenDazs winter range is Vanilla, Strawberry Cheesecake, Cookies & Cream, Pralines & Cream, Belgian Chocolate and Baileys, all 500ml. CONTACT: 0800 783 5907

•

Napolina £1m campaign NAPOLINA, the Italian food brand, is investing a further £1m in a brand support campaign. The “Bursting with Real Napolina Passion” campaign focuses on Napolina’s olive oils, canned tomatoes, pasta and sauces. Brand support includes consumer press advertising, online activity, in-store promotions, on-pack activity and PR. The campaign, which runs until January, will reach almost 14 million adults across the UK. CONTACT: 0151 242 5725

•

Win a crate of Fox’s biscuits! Press ads for Beck’s Blue INBEV UK is launching a new advertising campaign for alcohol free beer Beck’s Blue. The autumn press drive delivers the message No Alcohol - No Apologies to underline the fact that consumers should feel comfortable making an alcohol-free choice when out with their friends. It is the first activity since InBev UK recently renamed the brand, formerly known as Beck’s Alcohol Free. The advertising, which will run in a number of titles including The Metro, Time Out and Shortlist, will boost consumer awareness in the run-up to Christmas, the peak period for alcohol free sales. CONTACT: 0870 169 69 69

•

58 9A October sian T2009 rader

FOX’S is celebrating the relaunch of its chocolate biscuit bar brand by offering four Asian Trader readers the chance to win a crate of Rocky biscuits each worth £50. The launch of new-look Rocky has been supported with a £3m campaign, the biggest spend on Rocky in the last three years. This activity includes online, print, radio TV and outdoor. For a chance of winning a case of Rocky biscuits, send a postcard stating your name, address and telephone number to: Fox’s competition, Asian Trader, 1 Silex Street, London SE1 0DW by November 6. CONTACT: 01889 563 131

•

9 October 2009 13 Asian Trader

Available from 21 September

HUGE media support starts 19 October 94% of adults will see the media campaign 20 times*

Donâ&#x20AC;&#x2122;t miss out, stock up NOW!

*(Source: Mindshare)

Must stock

Asian Trader’s essential guide to all the latest product news

Utterly Butterly TV sponsorship

Lucozade launches energy shot

UTTERLY BUTTERLY’s second phase of sponsorship of ITV1’s Do The Funniest Things is back on TV for six weeks. The first burst of Utterly Butterly’s TV sponsorship over the summer reached 16.5 million people. The TV sponsorship is being supported with a new look Utterly Butterly website which will include an exclusive online competition to win digital camera equipment every two weeks for the six weeks the TV sponsorship is on air. An ‘Utterly Family Fun’ page with games for mums and kids is also new to the website and an email newsletter will be sent to Utterly Butterly consumers to encourage people to play online. CONTACT: 0151 547 7555

GLAXOSMITHKLINE is expanding into the UK Energy Shots market with the launch of Lucozade Alert Plus. At an RRP of £1.49, Lucozade Alert Plus, Orange is available in a 60ml pocket size format and comes in a 12 x 60ml shelf ready packaging. With no added sugar and only two calories, Lucozade Alert Plus can help mental performance, focus, memory and alertness, GSK claims, as it contains energy-releasing B-vitamins and caffeine. The launch of Lucozade Alert Plus will be supported by a £6m marketing campaign which includes heavyweight TV, digital, outdoor, sampling and PR. CONTACT: 08702 415 132

•

Supermousse returns BIRDS EYE is reviving 1980s brand Birds Eye Supermousse. The new recipe is made no artificial colours or flavourings. Supporting the launch of Supermousse is a nationwide PR campaign featuring 80s TV icon Roland Rat Superstar, as well as dedicated point of sale merchandising. Birds Eye Supermousse is available in Strawberry and Chocolate Caramel variants in 4 x 130ml pots with a recommended retail price of £1.49. CONTACT: 0800 33 22 77

•

Discover the n of C

...and watch yo

A power brand opportunity* in Chilean wine Memorable and attractive packaging Please drink responsibly 20

Asian Trader

A N

*95% of consumers like Chilean wine and 76% would buy more Chilean wine i The Chilean wine category is worth £414m and growing at 22%, increasing its market share f

F r o m C o n s t e l l a t i o n E u r o p e , t h e c o m p a n y b e h i n d H a r d y s , E c h o F a l9lOctober s a n d2009K u m a l a .

Must stock

Asian Trader’s essential guide to all the latest product news

Turkey still Christmas number one BERNARD MATTHEWS FARMS says turkey is set to remain the number one choice for Christmas dinner this year. With six million households consuming turkey across the Christmas period last year, the company’s marketing director Matt Pullen believes that in this cost-conscious climate turkey will be even more popular this year. “Consumers will still be watching their budgets this Christmas”, he says, “but they’re not going to do without the festive family meal. Compared to other meats, turkey offers great value for money as well as tradition and great taste, and it’s one of the healthiest proteins available.” Including the traditional Christmas vegetables and trimmings, a family gathering of 16 can eat for only £4 a head, with plenty of turkey left over for the rest of the festive holiday, the company claims. Bernard Matthews Farms’ Golden Norfolk Turkey includes whole birds in a variety of sizes from mini to extra large, plus crowns and joints, basted and stuffed, to suit all family sizes, tastes, budgets and festive eating occasions. The range is being extended this year with the launch of Turkey Ballotine with Apricot and Date Stuffing, Turkey Roulade with Sage, Roast Onion and Apple Seasoning, and Herb Basted Turkey Crown. CONTACT: 0800 413 640

White bread revives in the recession WARBURTONS’ 2009 Bakery Review reveals consumers are switching back to white bread in the recession. White bread has been the overall driver of wrapped bread sales with volume growth increasing to 1.7 per cent year on year. Total wrapped bread sales are worth just over £1.9bn and have grown in value by 7.4 per cent while volume sales have shown a small decline. The overall UK bakery category is currently worth £3.8bn, after growing in value by five per cent since last year. CONTACT: 01204 556 600

•

natural beauty

Chile

your sales soar

ne g

A full range across the key price points Neck collar consumer promotion at launch Win a holiday to Chile or a case of wine

Blends SSP £3.99

Single grape varietal SSP £5.99

Dual grape varietal SSP £7.99

lean wine if it were more available. Source, Light Speed Research, August 2009 arket share from 7.5% to 8.5% in the past 12 months. Source, Nielsen Off Trade August 2009

u m a l a . F9 October o r f u2009 r t h e r i n f o r m a t i o n , p l e a s e c a l l C o n s t e l l a t i o n E u r o p e o n 0 8 0 0 1 3 6 7 6 2 .Asian Trader

Must stock

Asian Trader’s essential guide to all the latest product news

Bodyform on-pack promotion

New look Guinness cans

BODYFORM is running an on-pack promotion, offering consumers a Jemma Kidd Make Up School lip gloss free with purchase. Each limited edition pack is worth £10 and will be available from October 12. The £2m promotion will be supported by print advertising and a digital marketing campaign targeting core consumers through female lifestyle, entertainment and social networking sites. A PR campaign featuring make-up artist Jemma Kidd as celebrity spokesperson will also include a national competition and will be supported by intense media relations. WEB: www.sca.com

DIAGEO is redesigning the packaging for Guinness Draught in a Can as part of a £5m Christmas campaign. Available in 4, 6, 10, 12 and 18-can variants, packs carry a three-step message for the perfect serve, guiding consumers on the correct temperature, time and tilt. Supporting the new packaging is POS, nationwide sampling to reach 1.5 million Guinness consumers before Christmas and consumer and trade press advertising. A Guinness branded glass is available to send off for with the 18-can multipacks. CONTACT: 020 7927 5200

•

Coke World Cup tie-in

Nestlé brands in price marked packs

COCA-COLA has revealed its new marketing campaign ahead of next summer’s FIFA World Cup in South Africa. Inspired by goal celebrations often seen in Africa, the What’s Your Celebration? campaign will invite fans to express their passion for the game through their own dance celebrations. An agreement between the CocaCola Company and FIFA will see the real World Cup trophy embark on a tour of 86 countries in 225 days, reaching London on March 12 2010. Coca-Cola and FIFA have also created an award to recognise the tournament’s best goal celebration. WEB: www.coca-cola.co.uk

NESTLÉ CONFECTIONERY is supporting many of its impulse lines by launching new price marked packs for a limited period. Kids’ products Smarties Hexatube, Milkybar Medium, Milkybar Buttons and Rowntree’s Fruit Pastilles are now available in 29p price marked packs. Adult lines Aero Mint Medium, Yorkie Milk Original and Kit Kat Senses are in 35p priced mark packs. Retailers will also benefit from receiving two free packs per standard outer to sell in store. CONTACT: 01904 604 604

•

New Walkers Max flavour Findus frozen pasta meals FINDUS has launched a range of three pasta frozen ready meals in a multiple-portion, resealable bag format. The range offers three Italian recipes: Fusilli Bolognaise, Penne Carbonara and Penne and Meatballs in a Tomato sauce. Microwavable in six minutes, all dishes are low in fat and contain no artificial colours or flavours. The launch is being supported by a £5m marketing campaign including TV and press advertising, in-store activity, sampling and PR. RRP: £2.99

•

56 62

Asian Trader

PEPSICO is extending its Walkers Max brand with the launch of a new Cheese-Burger flavour. The Walkers Max range now features new packaging and is free from artificial colours, preservatives and MSG. A wide range of point of sale materials are available, including a three-case secondary display unit for CheeseBurger, Cheese & Onion and Paprika flavours. Walkers Max Cheese-Burger has an RRP of 53p and is available in cases of 32. WEB: www.pepsico.com

•

9 October 2009

Must ust stock stock

Asian Trader’s essential guide to all the latest product news

Heinz and Diageo team up HEINZ AND DIAGEO are supporting their joint launch of limited edition Heinz Taste of Home Steak & Guinness Casserole soup with marketing activity centred around rugby’s Guinness Premiership. The limited edition launch will be supported by a national press advertising campaign from October 26 for a five week period in conjunction with product placement, giveaways, and featured events at Twickenham and other Guinness Premiership fixtures nationwide. Taste of Home Steak & Guinness Casserole is available until spring next year. The Heinz Taste of Home sub range, launched two years ago, is now worth £8.4m and is the number two brand within the chunky soup sector, according to Nielsen. RRP: £1.69

•

Tropicana Kids! print ads PEPSICO is supporting Tropicana Kids! with a creative campaign. Consisting of print ads featuring children’s book character Where’s Wally?, the activity aims to engage, educate and inform parents while driving sales. Launched earlier this year, Tropicana Kids! has delivered over £200,000 incremental sales in three months, with its 200ml multipack format securing a 37.7 per cent volume share in the chilled kids drink market according to Nielsen. The ads are running for an initial two and half month period in high end female consumer magazines and leading parenting websites. WEB: www.pepsico.com

Bestway & Batleys would like to wish our customers and friends a Happy Diwali

•

For Diwali overindulgence CEUTA HEALTHCARE offers Eno for those who have overindulged during the Diwali celebrations. The product is designed for the relief of indigestion, flatulence and nausea. Eno contains sodium bicarbonate, citric acid and sodium carbonate. It is available in 10 sachet packs at an RRP of £2.05 or a 218g bottle for £4.00 RRP. CONTACT: 01202 780 558

•

9 October 2009

Bestway Head Office, Abbey Road, Park Royal, London NW10 7BW Tel: +44(0)20 8453 1234 Asian Trader

www.bestway.co.uk

Batleys Head Office, 977 Leeds Road, Deighton, Huddersfield HD2 1UP Tel: +44(0)1484 481150

www.batleys.co.uk 17 Asian Trader

Must stock

Asian Trader’s essential guide to all the latest product news

Seasonal POS material UK POINT OF SALE has extended its range of point of sale material in the runup to Halloween and Bonfire Night. The new shelf wobblers, aisle signs and impulse bins are designed to help retailers highlight promotional campaigns and generate impulse sales. A Wobbler for Data Strips is made of clear PVC and securely fits into shelf edge data strips while the new Magnetic Sign Flag Holder can be fixed to the underneath of metal shelving. Other options, ideal for Halloween sweets, are the Hang Strip and the Impulse Bin. CONTACT: 0845 450 38 48

Patak’s £5m relaunch PATAK’S is giving its range of Indian food a £5m relaunch. The relaunch will feature striking new packaging, new recipes, new products and heavyweight consumer support including a new TV advertising campaign. Patak’s new ‘oven bake’ Biryani Sauce range is the first oven-baked Biryani sauce on the market. Designed to be poured directly onto uncooked rice and placed in the oven for 35 minutes, the sauces are available in three variants. CONTACT: 01942 267 000

•

Ambrosia Puds campaign PREMIER is supporting the release of Ambrosia Crumble Puds and Jelly Puds with a marketing campaign using the theme Ambrosia Feel Good Puds. The campaign includes TV, press and cinema advertising, as well as PR and sampling. It is aimed at mums and promotes the new range of Ambrosia Puds as a convenient dessert that the whole family can enjoy. Premier Foods will also be promoting Puds at point of purchase via an integrated in-store campaign. RRP: 69p

•

Air Wick seasonal spend RECKITT BENCKISER has unveiled its biggest ever seasonal programme for Air Wick in the run-up to Christmas. Plans include a competition, in-store merchandising and online activity, as well as a new £1.5m high profile TV and print advertising campaign. The ‘Win a £5,000 Home Makeover’ competition encourages consumers to buy one product from the Air Wick range and go online at www. airwick.co.uk for the chance to win a £5,000 prize. RRP ranges from £1.46 for the base aerosol through to £8.49 for the Freshmatic I-Motion. CONTACT: 0845 796 7079

epay launches new branded network EPAY, a supplier of electronic payment solutions, has introduced new external signs as part of a nationwide branding programme. The company’s services include processing mobile electronic top-ups, prepaid debit cards, money transfer; and marketing and distribution services for gift cards. Nick Kennett, epay managing director, said: “The installation of our new external projecting signs will create a consumerfacing branded retailer network promoting the wide range of products and services epay retailers offer.” epay has also taken over retail payments for the Central London Congestion Charge. CONTACT: 0844 800 0233

•

Tia Maria joins First Drinks portfolio FIRST DRINKS has acquired the UK distribution rights for Tia Maria. The UK’s number one non-cream liqueur, according to Nielsen, Tia Maria joins First Drinks’ portfolio following Illva Saronno’s acquisition of the premium brand from Pernod Ricard. Chris Mason, managing director of First Drinks comments: “We are extremely pleased to take the classic coffee liqueur Tia Maria, which is worth £43.8m, into our portfolio of premium brands.” The non-cream liqueurs category is worth over £79m in the grocery sector, up 16 per cent year on year, Nielsen figures reveal. CONTACT: 02380 312 000

•

64 9A October sian T2009 rader

9 October 2009 15 Asian Trader

Must ust stock stock

Asian Trader’s essential guide to all the latest product news

Aero Bubbles third extra free NESTLÉ CONFECTIONERY has launched new packs of Aero Bubbles with an extra third for free, for a limited period. The ‘33% Extra Free’ bags of Aero Bubbles Milk and Aero Bubbles Peppermint have an RRP of 49p. The offering will be displayed on impulse bags and outers with a ‘33% Extra Free’ flash. Aero will also be back on TV as part of its £7m media campaign for this year. CONTACT: 01904 604 604

•

Shloer adds rosé variant SHLOER is introducing a new label design and a new sparkling rosé product. The new label design highlights the fact that Shloer is ‘free from preservatives, artificial colours, sweeteners & flavourings.’ Tailormade promotional activity is supporting the new design and new rosé variant. Shloer’s range of flavours is available in 75cl bottles at an RRP of £1.99-£2.29. POS HOTLINE: 0800 917 3450

•

WHITE PEARL WOULD LIKE TO WISH OUR CUSTOMERS

Cadbury extends bitesize range

A HAPPY DIWALI

CADBURY is adding Cadbury Dairy Milk (CDM) Caramel Nibbles to its bitesize range. Like the other products in the bitesize range, CDM Caramel Nibbles is available in a resealable bag with branding in line with this year’s CDM Caramel relaunch. The campaign will include outdoor and press advertising, PR, sampling and online activity with a media value over £1m. Point of sale material will include pre-filled hods. RRP: £ 1.79

Map Trading Ltd Specialist Suppliers of Indian Foods Rice, Lentils, Spices, Pappadoms, Flours, Pickles, Pastes, Oils, Chutney etc.

•

Map Trading Limited 2 Abbey Road, Park Royal, London NW10 7BW, England. Tel: +44 208 965 0193 Fax: +44 208 963 1184 Email: post@whitepearl.co.uk

www.whitepearl.co.uk 9 October 2009

Asian Trader

Must stock

Asian Trader’s essential guide to all the latest product news New veg from Birds Eye

Southern Comfort gift packs BACARDI BROWNFORMAN, is launching a limited edition Southern Comfort gift pack exclusively into the independent channel for Christmas. The gift packs are available from cash & carries nationwide. A number of outlets will benefit from bespoke display units designed to showcase the gift packs. The gift packs form part of a £2.5m Christmas campaign. CONTACT: 01962 762 100

BIRDS EYE is launching Field Fresh, a new sub-brand within its vegetables portfolio. In addition to Garden Peas, Petits Pois, Steam Bags and Soya Beans, the rollout will debut four brand new mouth-watering variants, Supersweet Sweetcorn, Very Fine Green Beans, Country Mix and Select Mixed Vegetables. A £4.5m marketing investment features a new TV advertising campaign, sales promotion, consumer communication, POS and a package redesign. The new products in the range (Supersweet Sweetcorn, Very Fine Green Beans, Country Mix and Select Mixed Vegetables) will carry a £1.69 price point and launch with a multibuy deal across the range. CONTACT: 0800 33 22 77

•

Crisp ‘n Dry £1m campaign PRINCES is supporting cooking oil brand Crisp ‘n Dry with a £1m marketing campaign in the run-up to Christmas. Crisp ‘n Dry is swapping the kitchen towel test in its advertising for a new brand positioning based on ensuring that food is cooked to perfection. The campaign, running across national consumer press, supports a label redesign which will change seasonally to communicate the variety of cooking styles and uses for Crisp ‘n Dry. Five advertising executions will be featured including fish, chicken, roast vegetables, roast potatoes and chips cooked using Crisp ‘n Dry spray oil. CONTACT: 0151 236 9282

•

Coke launches recycling campaign COCA-COLA has launched a new advertising campaign aimed at getting the UK to recycle more. The ‘Keep it Going. Recycle’ campaign encourages consumers to enjoy a Coke and recycle the empty packaging. By recycling their can or bottle consumers could reduce the carbon footprint of their Coca-Cola by up to 40 per cent, the company claims. The campaign was created as a result of research undertaken by CocaCola in partnership with the Carbon Trust which showed that packaging accounts for the largest proportion of a drink’s carbon footprint. WEB: www.cokecorporateresponsibility.co.uk

Did you know you can cut the carbon footprint of your Coca-Cola by up to 40% if you recycle your can or bottle?

•

'%%. I]Z 8dXV"8daV 8dbeVcn# È8dXV"8daVÉ! È8d`ZÉ! i]Z 9ncVb^X G^WWdc YZk^XZ! i]Z YZh^\c d[ i]Z È8dXV"8daVÉ 8dcidjg 7diiaZ VcY Èi]Z 8dXV"8daV HjhiV^cVWaZ EVX`V\^c\ hnbWdaÉ VgZ gZ\^hiZgZY igVYZ bVg`h d[ I]Z 8dXV"8daV 8dbeVcn# I]Z 8VgWdc GZYjXi^dc AVWZa ^h V igVYZbVg` d[ i]Z 8VgWdc AVWZa 8dbeVcn#

Boxed choc for small stores J2O launches lighter bottle BRITVIC has reduced the amount of glass in bottles of juice drink J2O as part of its work to reduce packaging and energy use within its corporate responsibility programme. J2O’s new 275ml bottle is 20g lighter, saving around 4000 tonnes of glass per annum, the equivalent to 20 million bottles of J2O a year. The lighter bottles require less fuel to transport due to the reductions in weight and also represents energy savings of around 10 per cent as less glass is used during bottle blowing. Britvic has a target to remove a total of 5,000 tonnes of packaging by December 2010 as part of the government-backed Waste & Resources Action Programme (WRAP). CONTACT: 0845 7581 781

•

66 9A October sian T2009 rader

FERRERO is launching a smaller (T20) pack of boxed chocolate Ferrero Collection, aimed at smaller stores. The T20 is priced around the critical £5 pricepoint to target shoppers looking for a high quality gift at an affordable price. Collection was the number one NPD when it was launched two years ago before increasing total coverage by seven per cent and penetration by 15 per cent year on year last Christmas, with the core gifting pack (T32) now the number three sku in premium gifting according to Nielsen. The Collection range will also benefit from a 10 second ‘tag’ at the end of a new Ferrero Rocher TV ad which will feature the three variants included in the selection. CONTACT: 01923 690 300

•

9 October 2009 19 Asian Trader

Feature

Are you embraci Diversification is a vital weapon in the independent retailers’ repertoire. Asian Trader talks to four traders who have successfully embraced the ‘D word’ to create a lucrative point of difference in their businesses.

The restaurateur Name: Appean Sharma Store: Costcutter, Eltham, London Speciality: Take-home and eat-in food-to-go

The money transfer man Name: Amit Kooni, Store: 4 Ways Fine Foods, Coventry Speciality: International money transfer, mobile phone services, international phone cards We opened this shop around 2003 and since then the area has become much more diverse. When before it was mainly English, some Asians and a few Caribbeans, now there are a lot of Africans, Kurds, Poles, Latvians and Sri Lankans. At first I sold mainly canned foods, fresh groceries and fruit and vegetables. But a Tesco Express opened up 10 metres from my store, a large Lidl opened up a five minute walk from my shop and there are other independent grocers in the area. Soon enough only a few select customers were coming to us on a regular basis, mainly because they knew us. So to branch out and grow my business I started to think about what new things were needed. I discovered there were many immigrants who were looking for services that would get them in

Asian Trader

touch with their homeland. So I started to source international phone cards. I started stocking some brand names that are specialist African cards and I instantly started shifting them. But soon I was getting complaints the prices were too high, so I researched some more and found the big international companies usually had the cheapest rate. So I started stocking them and also trialed eastern European cards. Soon word got round and I gained, and still have, a large customer base for these cards. I make a small profit on each card sold and it has helped boost income. I started the money transfer service soon after the phone cards, not for the revenue it generates but as a footfall driver to get custom for the phone cards and also other products such as cigarettes. If a customer sends £100, I get just £1 from that transaction which is nothing when you consider I have to do a lot of running around and telephone calls to make the transaction go through. But customers might then buy phone cards or confectionery. We also run a mobile phone service, which is basically an unlocking, accessorising service that one of my young workers specialises in it. It’s all very technological and I don’t understand much of it but he knows his stuff. It goes to show that it’s important to identify and then utilise all the skills of your staff as this service doesn’t cost much to run but helps the shop’s income and footfall.

I’ve always looked ahead to see what growth markets there are and I fully believe that foodto-go is one that will grow massively in the future, and I intend to be a driving force in it. At the moment I offer a diverse range of foodto-go, plus I have a unit next to my shop that I bought and turned into a restaurant. So the locals can get quality food-to-go from either the shop or next door in my restaurant. At the moment the customer can go into my restaurant at lunch or evening time and select any meal from the selection and have it customised. They can sit down and eat it or have it as a take-away. It is doing very well and helping to revitalise the area’s reputation as a place for quality food and drink. Also the duality of having the grocery store and the restaurant owned by me means that the customer knows the mark of quality they’ve experienced with my grocery store will continue into my restaurant. I also have plans to offer a unique service: restaurant quality food-to-go at supermarket prices. The idea is that someone can come into my grocery store and order a fish supper. Since we have one large kitchen at the back that services both businesses, the order will go through and a meal will be presented to the customer for them to take home. So instead of them going to a fish ‘n’ chip shop they can come to their local grocer and pick up a fish supper, or any other of the delicacies I will have on offer, from Indian to European dishes. 9 October 2009

Feature

cing the D-word? The organic wholesaler Name: Diptesh Patel Store: C-store, Old Street, London Speciality: Organic wholesaling We do better than average with our organic and eco-friendly range because of our location. We are

situated in the trendy Old Street area of London where there are a lot of people involved in the arts, and that sort of person goes for organic foods. It occurred to me a while ago that with all the contacts I have built up through selling organic ranges, such as independent suppliers of organic meat, cheeses and fruit and vegetables that I can in turn become a middle-man for other independent traders and grocers. In my years of being a trader I have come across a lot of shop owners that are apprehensive about delving more into the organic range, as well as a few people that just don’t know where to go to get select items. This is why I recently stepped in and have become a wholesaler of organic produce. In-

stead of shops having to place big orders for organic products they can come to me and place as little an order as they like. I then go to my extensive list of suppliers and find the best deal. I have no minimum order and so I do quite well through this service. At the moment local shops and people I know use my service, but I’m hoping that word of mouth will significantly expand this sideline for me. I believe that as the multiples compete within the convenience sector more and more, independents have no choice but to look at ways they can get a point of difference. If you try and compete head on with a Tesco Express for example, you will always have the price differential to contend with. But if you can come up with something they do not do, then people will come into your store and while they are in there, buy other things as well.

The dry cleaner Name: Juginder Singh Store: Mace, Birmingham Speciality: Dry cleaning A lot of the local independent traders and businesses were going under around here and even my shop was being affected as more and more big businesses and supermarkets opened up. The local traders held a series of meetings to come up with ways to attract customers back. One of the things emerged was a link between my store and a dry cleaner, in effect incorporating his business with my shop. It works like this: when people come into my shop I advertise the dry cleaning service. So when people come in anyway for the things I sell, they now also bring clothes to clean. We then store the clothes on a rack in a back room and the cleaning van comes three times a week for pick-ups and at the same time drops off cleaned clothes from the previous pick-up. 9 October 2009

This way of operating means the cleaner saves a great deal of money as he does not have to rent a shop. In return I get a percentage of every piece of clothing cleaned and it also attracts more customers to the shop. It has worked very well. More and more customers are using the dry cleaning service and we have regulars who have been using it over two years. I get between 20 and 25 per cent per item of clothing cleaned. That is lucrative in itself. On top of that, it has brought up to ten per cent more customers in, of which half also buy food and drink. The service works very well because it is super-efficient. The customer knows the three collection/drop-off days in

the week that van comes and it never changes. The prices usually go up a small margin every year through inflation and other costs, but the customer understands and I’ve never taken any complaints in three years. Things have gone very well since we started this added business. I’m very happy about it and hope it continues for a few more years. At the moment I’m looking at new areas to launch more stores and hope to incorporate the dry cleaning service to those areas as well.

Asian Trader

Asian trader award winner

aving lived and shopped for groceries and Asian food for many years in West London, Raj Chandegra constantly found himself unhappy with what was on offer. His exacting retailer’s eyes would pick up on faults in everything - from service, cleanliness and general presentation to staff manners and product ranges. Already a successful shopkeeper, who had won two Asian Trader Awards for convenience stores, he decided, after much research, to open a world foods outlet in the bustling and diverse area of Hounslow. His plan was to fashion it to

everything you would expect from a professional mainstream convenience outlet. “It’s a convenience store with ethnic additions, or, perhaps, an ethnic store with convenience additions,” explains Raj. Either way, its dual appeal has been a major factor in its success. Desi, was launched four ago. Since then, its blend of modern décor, professional service and mix of Asian, Oriental and other world food products with mainstream offerings has seen it go from strength to strength. Its success was recently underlined when Raj won the Asian Trader Ethnic Food and Drink Retailer of

chick-pea cans also for £1. People buy these on a daily basis. Currently I have a limited offer of 1kg of basmati rice for £1. Promotions like these attract customers to stores, especially in Asian communities.” But it is the striking exterior of the store that acts as the initial magnet for customers. From the shop front, two large fruit and vegetable stalls protrude three metres deep. They house a variety of fresh fruit and vegetables, acting like a natural attraction to passing trade. “People stop or at least slow down and look. Even if they don’t want fruit and veg it makes them curious to look inside and see what else we have to offer.” The stalls straddle the entrance doors, which are purposefully always open to invite customers in. The shop front itself is equally striking, painted a deep mahogany red to be identifiable from afar, with gold stencilled lettering spelling out ‘Desi’ on the signage. Though Raj is a committed Londis retailer, he opted for a “unique” name above the door. “We

his own exactingly high standards with the aim of turning it into a destination store for world food consumers from miles around. The store he created, called Desi, is spectacular, both in appearance and content. Its brightly painted exterior is matched by an enticing array of everything from drums of cooking oil to fresh Japanese sushi, foods from the Caribbean, Poland, India, Pakistan, Africa and Italy. It offers a vast array of fresh foods and produce as well as a herb and spice range that top chefs would drool over. However, Desi is not only a place where you go to buy exotic foods or Asian staples. It is also very much a modern convenience store, offering the public major brands, household goods and

the Year 2008 award. Raj reels off a number of other reasons why his store is such a hit with customers: “It’s very clean, very professionally laid out and my staff are extremely helpful.” He believes his understanding of modern British Asian culture, and in particular its shopping behaviour, has been key to growth. “British Asian customers, more than any other, want drama in a store. In terms of prices and promotions they expect a theatre every day.” Raj uses a mix of short and long-term promotions to fulfil that expectation. “I have continuous promotions on essential products that Asian customers cook every day. “We have five tomato cans for £1 and five

wanted a name that would be relevant to the area and the products we sell. ‘Desi’ is instantly recognisable as an Indian name, but it is also very British Asian and understood as-well by non-ethnic people. I think it’s quite unique.” The ‘crossover’ appeal of the name is matched by the crossover mix of ranges. The two-tier approach means that the mainstream c-store items account for up to a third of turnover. “I don’t pigeon-hole customers. Companies and brands that do that are losing out. In modern Britain, a person who buys atta to make rotis

Born in Kenya and raised in England, Asian Trader Awards winner Raj Chandegra has used his diverse background to ensure that Desi is one of West London’s most sought-after destination stores for ethnic food.

The crossover c-store where East meets West

Asian Trader

9 October 2009

Asian trader award winner will also have coffee, pizzas and cereals in their cupboards. Why supply for only the one need of a customer?” That said, Raj reveals that core Asian foods are his best sellers. “Sales of rice, dahl and flour, all the common Asian necessities, these are the items that really affect my margins.” The dual appeal of Desi is underlined by its physical layout. To the left as you enter are mainly the everyday brands and household goods. To the right are exotic delicacies and staples. The tills are near the entrance. From there, following the wall anti-clockwise, you first come to the chilled drinks section. Then there are four metres of refrigeration for dairy, a section for household toiletries, six metres of refrigeration for frozen foods like prawns and fish. Above these fridges are six metres of shelving for spices, two metres of rice, three metres of flour, and a two metre space for bulky pulses, cereals and dry food packets. In the middle are three gondola runs where Raj’s merchandising expertise is put to good use. “On the shelves I like to mix some of the ethnic food with non-ethnic food and drink where possible, to encourage crossover purchasing.” On one of the middle aisles Asian nuts and snacks sit alongside branded crisps. Another aisle has ethnic pickles and sauces next to branded tomato ketchup and mayonnaise. “Customers have different tastes but most will try other things too.”

“

It’s a convenience store with ethnic additions, or, perhaps, an ethnic store with convenience additions.

”

“I like to think Desi is an independent store that offers the best of both worlds. The modern shopper buys a little from every sector. English people like Asian food and Asian people like English food and my store provides for both.” The precise data Raj compiles from his epos scanning underlines the advantages of his dual approach. Though 65-70 per cent of his range is defined as ethnic food and drink, at least half of his customers are from the non ethnic sector. “I think that’s down to a number of things. Firstly there is a growing love of Asian food among White British people and that gets them through the door. My staff are trained to help with ingredients and cooking advice, so that keeps them coming back. “Whilst they are here they notice the English foods and toiletries are the same price here as elsewhere, so for convenience sake they pick those items up too.

Continued on Page 72 9 October 2009

Asian Trader

Asian trader award winner

“Lastly, but probably most importantly, my shop has created an environment which borrows the professional principles from supermarkets: we are very clean, easy-to use and have great product visibility.” It has proved to be a successful business model, the store showing double-digit growth year on year since it opened. As its reputation has soared, so have individual baskets. Over a third of customers are now trolley shoppers, with some spending up to £145 a week. Deliveries are also made from the store, for customers from miles around. Do the demands of juggling two differing food markets under one roof add extra pressure? “Not really”, answers Raj. “It has a lot to do with the staff. I am a big believer in training. We run extensive development programmes for our staff. They know everything about the products in the store, not just about the Asian foods. “We train them in every aspect of retailing - merchandising, customer relations, restricted sales, security and so forth. “It’s also vital to have enough staff, so there isn’t too much pressure on each individual person.” Raj’s family came to the UK from East Africa in the wake of Idi Amin’s expulsion of Asians from Uganda. He attributes his own business success as a multiple c-store operator to the collective efforts of the family to make good in their new home. “I remember everyone, brothers, sisters, in-laws, all working together to build up our first shop in West Kensington. Our salaries 72

Asian Trader

“

You have to be on your toes to cut it in modern retail.

”

were put into a pot and, after deductions to pay off the bank loan, we split the remaining money evenly every week. “I think a lot of the family teamwork I grew up with has rubbed off on the way I try to cultivate relations with staff so that everyone pulls together and feels they belong to the business.” His plan for the future is to build on the growth

he has achieved so far. “You can never rest on your laurels in retailing. Though the balance in the store is just about right, I am sure there still is a lot of improvement to be made. “There are always new products to be tried out, new merchandising approaches to be made, new ways of promoting things and new ways to utilise store space that could prove even more profitable. “Right now I still think there is a lot of wasted floor capacity and I intend to experiment a bit by moving a few things around and monitoring the results on my epos.” Raj believes that the UK’s increasingly diverse population will mean more and more stores adopting an increasingly diverse approach to what they sell in the future. “Ignoring the ever-changing society in Britain will only lose you money. All retailers need to rethink their product mixes to constantly take into account new arrivals and also the changing tastes of indigenous population. “I did a survey before I opened my store and found the community in Hounslow was 35 per cent ethnic and 65 per cent non-ethnic. I used the data to inform my business model. Other retailers can do the same.” But you have to keep revising it, he adds. “For example, those retailers who responded to the recent large influx of eastern European migrants got an advantage over those who didn’t. They got in first and the others are having to play catch-up now. You have to be on your toes to cut it in modern retail.” 9 October 2009

Star retailer Nestlé Confectionery and Asian Trader have teamed up to find their Confectionery Star Retailer of the Year. In the run up to the Asian Trader Awards on the 3rd November we will be profiling our three national winners, before unveiling the ultimate champion on the night itself. The second finalist for the award is Mr Mirza from the Nisa Superstore in Glasgow.

r Mirza has worked in the retail industry since he left school and has been running the Nisa Superstore in Glasgow for the past six years. The store was recently renovated and a number of shops were merged into one large superstore. It has over 20 members of staff and sells products in a large number of categories, from confectionery to frozen foods. Mr Mirza’s store has been nominated for this award following the work that he has undertaken with Jamie Walker, his local Nestlé Confectionery sales representative, to develop and grow confectionery sales. Within the Nisa Superstore confectionery plays a vital role, accounting for 20% of overall store sales.

Maximising the main fixture With more than 80% of all confectionery sales in small shops coming from the main fixture, this is the first place a retailer should focus on. The first decision shoppers make when buying confectionery is what type of product they want. Targeting consumer need states by grouping similar products together makes

Asian Trader

Mr Mirza (owner) /supervisor Asif Ashraf

it easier for your shopper to shop. Place best sellers in the best position to guide shoppers to the right area of the fixture. Allocate space according to sales to ensure availability and visibility to maximise confectionery sales. Within the Nisa Superstore sharing bag sales have increased by an impressive 50%! Mr Mirza has rem e rc h a n d i s e d h i s main fixture with this in mind and has monitored sales ever since. The results speak for themselves, since the main fixture was merchandised to target consumer need states, sales of KIT KAT® 4 Finger have grown by 40% and MILKYBAR® Buttons sales have doubled. Overall

total confectionery sales within Mr Mirza’s store have increased by a huge 28%.

9 October 2009

Star retailer

Creating bags of profit Sharing bags are worth £708m in the UK and are growing significantly ahead of the total confectionery market, up a huge 8% in the last year. Sharing bags account for 14% of all confectionery sales1. Confectionery to share is a growing consumer trend, and retailers looking to capitalise should stock a range of sharing bags from

9 October 2009

big brands that consumers know and love. Mr Mirza is tapping into this by focusing on the core range of AERO® BUBBLES™ Milk, AERO BUBBLES Peppermint, ROWNTREE’S FRUIT PASTILLES™ and ROWNTREE’S PICK AND MIX™.

and have helped us to grow our total confectionery sales, we’re really happy with the results!” Source: IRI, Total Market, Value Sales w/e 18 July 2009

Soaring sales from secondary displays 70% of confectionery is bought on impulse and siting products in a dumpbin in a high traffic area, or a counter bin at the till, is the best way to generate incremental confectionery sales. Retailers looking to inject in-store excitement and develop new sales opportunities should ensure new product launches are highly visible in store. Mr Mirza has made the most of this by situating a ROWNTREE’S RANDOMS® dumpbin in a high customer flow area of the store. Most recently, he has placed a KIT KAT® CHUNKY Caramel floor bin and a counter unit at the till to capitalise on impulse sales. In terms of permanent POS, Mr Mirza has placed a Nestlé Confectionery fiveouter counter unit at the till point with the best selling lines from the most popular need states. The permanent counter unit has increased impulse sales, selling over two cases of each line in under a month! Store supervisor, Asif Ashraf, says, “Nestlé has made a real difference to our confectionery category

Asian Trader

Guest column

When it comes to age-restricted products, ensuring staff stay abreast of legislative developments is paramount. Here Jeremy Blackburn, JTI’s Head of Communications, explains how retailers can ensure their staff receive training on-line.

taying legal” is important for all tobacco retailers. It is therefore essential that all employees receive training to provide them with full knowledge and understanding of the legislation surrounding tobacco sales. As part of JTI’s strong commitment to provide retailers with advice, support and leading practice, we’ve developed a new interactive training course - ‘The Law and You’, through our website, www.tobaccoretailing.com The training module - aimed at retailers and their staff, includes information on how to refuse a sale and diffuse confrontational situations; why recording refusals is important, and details about the legal age for purchasing tobacco and tobacco related products. If shop assistants receive the right training, they can be confident in dealing with all customers, including potentially difficult ones. Developed as a tool for training new staff and for refresher training of existing staff, we hope that both retailers and their employees find this programme informative and useful, and ultimately help you stay on the right side of the law.”

JTI’s UK trading company is Gallaher Limited

9 October 2009

Asian Trader

The Bestway Group, Best-One, Abbey Road, Park Royal, London, NW10 7BW.

Tel: +44(0)20 8453 8353 Fax: +44(0)20 8961 9697 www.best-one.co.uk

Feature

Use it or lose it! How village stores are fighting to survive

VILLAGE shop is going out of business every single day because of a severe shortage of affordable housing in the countryside. Up to 400 stores in rural areas are predicted to close over the next two years, adding to the 1,200 which have shut since 2007. A report by the National Housing Federation says the high cost of housing is forcing young people and young families to leave villages. These core users of village stores are often replaced by wealthy commuters who tend to shop in supermarkets or second home owners who use their country accommodation mainly at weekends. David Orr, chief executive of the National Housing Federation, said: “If the local shop disappears from a village, it rips the heart out of community life. “Many villages are now in real danger of losing their unique identity. They are becoming holiday zones preserved for tourists and second home owners, which close down for business in the

Asian Trader

winter. Affordable housing lies at the centre of the battle to save traditional village life.”

Enterprising But Asian Trader has found enterprising village shopkeepers who are bucking the trend. Richard Jones and his wife Wendy run The Village Shop in Colne Engaine, Essex. They say they are “determined not to become another statistic.” They took over the store in 2007, stepping in when the building was about to be demolished. “We saw the potential, took it over, renovated and improved it,” said Richard. “We have made it viable by extending opening hours and raising standards. Excellent service is one of its biggest priorities. “We strive to maintain a genuinely friendly and personal relationship with all customers. That’s important, and especially today. The credit crunch has spread doom and gloom. But people want to get away from that as much as possible, so we try to brighten our customers’ lives.

“We make sure we let them know that we are actually pleased to see them walk through our doors, not just for what they are going to buy but also because we like them as people. I think that’s one of the main reasons why we have retained our core customers.” The couple say the economic downturn has been a major challenge. “When the recession hit it affected our takings and we knew that to survive we simply had to stay open for longer,” says Wendy. “We have two children to look after and are always pressed for time, so it is hard to stay open practically all the time. But for us and the village it’s very important that they know they can get milk or bread at 7pm on a weekday, or that they can get some other essentials after commuting home from work or on a Sunday.” How optimistic are the couple about the future? “Well up the road in Shalford a village

Continued on Page 80 9 October 2009

Feature shop has closed down. But we are sure we won’t go down the same route,” says Richard. “There is a very unique village mentality here. An unspoken attitude of ‘use it, or lose it.’ That kind of mindset is something special that you really only get in small rural communities. It’s something I’m hoping will help this village shop survive whatever is around the corner.”

Experiment A similar rural mindset lies behind an experimental retailing venture undertaken by villagers in Radley, Oxfordshire. After coping without a local store for five years, its 1,500 fed-up residents decided to raise the funds themselves to open their own. Profits from the store pay for a full time manager. Apart from that, the shop is staffed by volunteers. “We have around 60 volunteers,” says Jonathan Goodenough. “I am the only one who is paid. They usually work three-hour shifts in a four-week rota system. Many are elderly and since the recession started we’ve had more volunteering. “The locals are just so determined to keep their village shop alive that they happily give up their own time. Many of the other people tend to go to Tesco or Waitrose. “I don’t blame them for shopping at the supermarkets as it is cheaper but the solidarity I’ve seen to get this shop up and running is amazing and with that kind of determination and support, I think we will survive. “Our turnover has grown and we recently added a new line of freshly sourced baguettes and sandwiches. That has been one of our best sellers this summer. So we are optimistic about the future.”

Shop local Marrian Hunter has run the Little Hunter Shop in the village of Wotton, Northamptonshire for over 35 years. Faced with a recessionary downturn in her business, she got together with other traders to launch a successful ‘shop local’ campaign. “We were up against the wall so I helped get other traders, local suppliers and schools

Asian Trader

to rally together to remind villagers that we need their business to keep us and the village identity alive. “We started a ‘walk everywhere’ scheme, which encourages everyone in the Wotton area to walk instead of use cars to get around. It tapped into something that the community believes in: the environment. As a result, more people are using the village stores.” Marrian has also taken a more proactive approach to marketing her business. “I send newsletters out to the whole village every three months to update them on what’s happening at the store, with information on opening times and special offers. “We also took out a page advert in the local newspaper to publicize my Christmas special deals and extended opening times.” With wholesale prices and electricity bills on the increase, the future of Wotton’s family owned village shop seemed uncertain this time last year. However, the measures Marrian has taken have certainly helped. “We got through Christmas last year and now I think we’ll be okay. It would have been a real shame if this shop had closed because it offers something special: history and tradition

and a sense of community and its important to keep that alive!”

Capitalise Judith Cross of Findhorn Village Store, Findhorn, Scotland, says winter is a lean time for her business so she capitalises as much as possible on summer visitors. “Many people own holiday homes in the village. Apart from Christmas and New Year, the vast majority of them aren’t around in the winter, not even at weekends, although a few let their houses out. We try to make enough money from the summer visitors to keep our heads above the parapet in the winter. “My advice to other village stores is that you have got to look at your market. You have got to stock what your customers want, not what the book dictates a convenience store should stock. “For example, we have a wide range of organic and a big range of wine, real ales and beers. We also sell news, sweets and cigarettes. You have to capture what market you can. Our main competitor is Tesco which is five miles

Continued on Page 82

9 October 2009

* Nielsen data to 52 we 5th September ‘09

happy diwali from tHE NATION’S FAVOURITE

Weetabix has once again confirmed its position as the nation’s favourite breakfast cereal.* Stock the full Weetabix range, choice for all the family.

www.weetabix.co.uk

Weetabix Diwali 09 final.indd 1

29/9/09 12:24:39

Happy Diwali (And here’s something your business can celebrate)

You can substantially increase your profit margin by choosing to go with Londis. From basic packages to advanced levels of support, Londis can offer you assistance on every level. Our solutions and services cater to individual needs: • Flexible promotions programme.

• Business development advice.

• Customised IT solutions from £4k.

• Loyalty payments up to 4.5%.

• Efficient delivery system so you can order a broader chilled range.

• Timed deliveries, up to 6 days a week.

Go on, give your business a sales boost. Call 0808 178 8644

www.londis.co.uk Partner to Entrepreneurial Food Retailers

31280 AsianTrader Sweets 297x210 25thSept 1

15/9/09 16:25:50

BOOST YOUR PROFITS. BY STOCKING THE FULL RANGE:

KS RED/BLUE 10S, KS RED/BLUE 20S, KS RED/BLUE 24S & SK RED/BLUE 20S

Also available in plain packs. Whilst stocks last. Freephone: 0800 444 236 for more information

For trade use only

Smoking kills Royals A4Ad478 '09(AsianTrader.indd 1

25/9/09 14:56:57

Interview

Partners for growth Stephen Moodie, Unilever UK’s customer director for the convenience channel, talks about the Partners for Growth merchandising initiative, and the launch of its new Retailer Advisory Panel aimed at driving best practice in the convenience sector.

AT: It is said that 160 million times a day, someone somewhere chooses a Unilever product. You are truly a massive company, aren’t you? SM: Well, globally we manufacturer some 400 brands, operate in around 100 countries and employ something like 174,000 people. So yes, we are pretty big. AT: Perhaps ‘huge’ is a more apt word. Yet, would it be fair to say that among consumers in the UK, the name Unilever itself is perhaps not quite so well known as some of the stellar brands you sell? SM: Yes, among consumers, our brands - like Flora, PG Tips, Ragu, Linx, Sure, Dove, Persil, Surf and Wall’s ice cream, to name just a few - are more recognisable than the name Unilever itself. AT: Is that an issue for the company? SM: Well, we are doing something about that. You may have noticed that on most of our TV ads now we have included a drop-down bar that says Unilever. We are looking to promote the name itself so that people can see the connectivity between these brands. AT: For many retailers, though, the name Unilever is already fairly synonymous with your brands and you are in the very fortunate position of being in the number one or two position in most of the categories you play in. Is that why a few years back you felt able to launch the Partners for Growth merchandising initiative? 9 October 2009

SM: That was part of the thinking. Partners for Growth is independent and fair merchandising advice, compiled by Unilever’s category experts for convenience retailers. The initial thinking behind it, back in 2003, was that although we had a really active category management agenda with most of the big retailers, we didn’t with the smaller store operators. In the categories we operated in, we felt that the ranging and merchandising in independent stores could be hugely improved in many cases. This would be to the benefit of both ourselves and also the retailers, and actually, to the benefit of other manufacturers too, because the essential point about Partners for Growth is that it takes an industrywide perspective.

AT: So for the retailer, the benefit was about growing the whole category rather than just your brands? SM: Absolutely. It was launched as an objective, unbiased merchandising plan, initially across three categories and eventually extended to nine which is where we are presently. AT: Were they all categories that you felt were lacking a merchandising champion? SM: These are big categories, spreads, tea, recipe sauces and so forth, that many retailers were not managing to the maximum in terms of ensuring they had the best sellers in there, optimised on shelf. But we weren’t the only manufacturer to offer advice in those categories. A number of initiatives have come and

gone within the industry. The ones that have not lasted have without exception been the ones that have been the individual manufacturer’s brand biased information, not objective information.

AT: Unilever has invested a lot of money in Partners for Growth. A cynic might say that you would only do that in order to gain commercial benefit as a company. SM: There had to be a commercial reason for Unilever to support such an initiative, but the primary benefit was to the retailers themselves, in so much as availability was suffering through inappropriate range, whether it be the wrong type of product or too much product. The challenge was about identifying that, and we nailed the amount of lost sales the sector was suffering as £1.2bn, that was the size of the prize. It continues to be about that kind of scale. AT: So how did Partners for Growth set about addressing that? SM: The key was improving availability by developing advice based on national sales data that the individual retailer wouldn’t have access to necessarily. It was then about demonstrating to that retailer that it really did improve his sales. Demonstrating that we were in this for the long term and it wasn’t a Unilever-biased plan, we would show competitor products on there as well and be very open about what the

Continued on Page 86 Asian Trader

Interview advice was. The retailers that engaged behind the programme benefitted, their sales grew as a result of that kind of thinking.

AT: How do you communicate these category plans to retailers? SM: In the first few years, it was exclusively through the trade press and that continues to be our primary route. About two years ago we saw a step change in the amount of activity on the internet. So that is something we are building on and directing more and more retailers towards. On the website they can get more in-depth advice. They can see the full spectrum of categories involved. And more lately we have involved our own sales force when visiting stores, who can direct retailers towards the website.

give. What is gratifying is that 81 per cent of retailers polled trust the information. The participation in Partners for Growth has never been higher.

AT: And do you have figures for the kind of growth achieved by retailers who adopt the advice? SM: Yes, we have measured that and it tends to range from 12 per cent to 30 per cent in the categories covered by the plans. And as we are number one or number two in most of those categories, so we are benefiting too. AT: You are making a significant change this year to Partners for Growth. Can you tell us about it? SM: We routinely sit down and assess the programme and look at options to push it forward,

AT: Has the number of retailers that are aware of Partners for Growth increased over the years? SM: It has, yes. Each year we have seen improved recognition of what Partners for Growth stands for, and there has been improved participation. AT: Do you have a figure for awareness of the plans? SM: Yes, 62 per cent. AT: That’s a lot of people. SM: As I said, it has evolved over the years. Partners for Growth has become a sort of brand in its own right, standing for fair and impartial merchandising and more and more retailers pick up on it. AT: You said that when Unilever reps visit stores to promote the company’s goods, they also promote Partners for Growth. Couldn’t there be a conflict of interest there? SM: We are careful about that because it is a fine line we walk between our sales guys, who are concerned with our brands and our market share, and maintaining the image of integrity and objectivity around Partners for Growth. So we use the reps, but we don’t abuse that. Where they see an opportunity for Partners for Growth plans to help the retailers, they will bring that to the attention of the retailer and usually point them to the website. We are very keen that Partners for Growth stands for integrity, objectivity, and being the retailer’s friend, a tool that retailers can use – rather than standing for Unilever. AT: What proportion of retailers regard it as such? Do you research their attitudes? SM: Eighty-one per cent of those who are aware of the plans - that is latest data we have got. Objectivity builds trust between the retailer and the manufacturer, irrespective of which company is giving the advice. The one thing that Unilever saw in 2003 is that any effective relationship has to be founded on trust. The strategy was let us therefore be totally transparent and objective as to the advice we 86

Asian Trader

for Growth and give feedback on it. However, the lion’s share of the inaugural meeting was about asking them to put themselves in the position of a retailer of fairly modest means and come up with a tick list of things to get right. A lot of insights came up. And that is what we hope the panel will be about. Retailers coming up with helpful insights about running independent stores that we can then help disseminate to all the retailers out there who are interested.

AT: Can you give examples of particular insights that the panel has come up with so far? SM: Certainly. One of the points that was raised that struck a chord with me was during a discussion about interacting with the local community. One retailer said he would invite five or six customers or potential customers into a meeting to talk about what were the local needs and requirements, and factor that into the range and shape and feel and culture of what they were looking to develop in their store. Does every retailer do that? I doubt it. Is that a useful insight? I think so. Another example would be insights about the retail environment itself, simple things like how well lit is your store, how inviting is your store, when is the last time to drove up to your store or walked up to it and looked at it afresh, how appealing does it look, is it obviously a convenience store? AT: How will the Retailer Advisory Panel disseminate its learnings to other retailers? SM: Initially through trade press coverage and adverts. We will publicise the panel, what we are hoping to achieve, encouraging retailers to write in with questions or visit our website and ask questions for us to pose to the panel at the following meeting.

and have brought in some independent retailers to be involved. We call it the Retailer Advisory Panel.

AT: How will that work? SM: Well, Partners for Growth is primarily a merchandising solution tool. But it can be wider than that and offer other sound, fact-based advice to retailers to assist them in the marketplace. So we got thinking about whether there was an opportunity for us to bring together a wide range of independents and have them all interacting in one room with the aim of throwing up insights, growth agendas and advice that we could use and share with the participants in Partners for Growth. So it is an added service. AT: Why is it important to bring in retailers? SM: We fully understood that retailers listen to and trust other retailers. So we have brought in eight retailers to sit on the panel. They have all excelled in their own field with different types of store, some large, some small, and have won awards. We wanted them to critique Partners

AT: And then you want them to go to the website where they will see the discussion? SM: Well, we are at the embryonic stages of this and are looking to develop it in a number of ways. We are looking to have some video streaming on there, some vox pops. We would be interviewing these individuals; we may even film one of the meetings or part of the meeting and have that on the website, or even a whole meeting. We are currently at phase one which is communicating the Retailer Advisory Panel and we thought this interview would be a great opportunity to break the news. And if any readers want to submit a question or suggest a topic for discussion at the next meeting, then they can contact Unilever and send it to us and we will put it forward for discussion by the panel. AT: That is much appreciated by our readers. And thank you very much for the interview. SM: Thank you – and a happy Diwali to everyone. AT: Thanks Stephen. 9 October 2009

Advertisement Feature from Unilever

Time is Money An investment of 30 mins could increase your sales by 33%

recent survey showed that two thirds of retailers who were aware of Partners for Growth had put the advice into action and were seeing sales increases of up to 33%. Which is great news but what about those who haven’t yet taken action – we asked why this was and the majority said they simply hadn’t the time. With so much potential profit at stake, Neil Kirby, a professional time management coach, has been working in association with Unilever’s Partners for Growth programme, to help convenience retailers reap the benefits of managing their time, and their businesses, better. “Some store owners and managers find it hard to dedicate the time to looking

Maximise Your Time •A convenience shopper spends on average only 5 minutes in store so make sure they can find everything they need quickly and easily – time is literally money. •D on’t waste time agonising over what products to sell, stock the bestsellers and take category advice from the experts like partnersforgrowth.unilever. com. • I dentify quiet times and use this time productively to re-lay a key fixture. Time invested in this could see sales uplifts of up to 33%. •G ive the most space to the products which sell the best – the extra space on shelf will reduce the time spent replenishing stock. •T ry to keep stored cases of product grouped by category so that it can be found quickly and minimise time away from the shop floor. •B reak an activity down into small jobs to make it more manageable. • I nvestigate options with new technology, such as EPOS, which whilst initially expensive can be time and cost saving in the longer term.

Time management expert Neil Kirby shares some advice with Partners for Growth member Mayur Patel

at how to relay their categories” he says. “Perhaps they see this as a luxury, something that would be nice – if they had the time. Well, we do have the time – 24 hours every day – we simply need to choose how we spend that time”. A typical viewpoint is the one expressed by Mr Kiran Basra of Bierley Superstore, Bradford who, when faced with the prospect of re-laying his pot snacks fixture, said, “I haven’t got the time and I simply don’t know where to start.” To help get him started, Partners for Growth went along to the store and showed him how easy it was. “By simply re-siting my pot snacks products I have seen sales increase by 30%. And it only took about half an hour to actually make the changes. I had been put off in the past, thinking that it would take too long but, following the advice given, it was easy and didn’t take that long at all. And because of the increased sales I have now put the advice into action on other categories too. “I would say to anyone who doesn’t think they have time – make time! Not only have my sales increased, but I actually have more time. Now that I have got the right facings of each SKU and the best layout, I make fewer trips to the

wholesaler because I’m not running out of the faster selling lines all the time. And I have fewer interruptions from customers asking me to help them find items because the layout is much clearer.”

Take the time to profit Kimberley Green, Partners for Growth Manager, comments, ‘The survey results highlighted to us that a number of retailers felt that it would be too time consuming to implement. Whilst it is easy to be overwhelmed, I want to reassure people that it isn’t a huge undertaking nor does it have to be time consuming. Use the bestseller lists to identify which products your customers really want and then use the planograms to organise the fixture efficiently and effectively. And the benefits of increased sales far outweigh the small amount of time invested.” Running your own business can sometimes be a lonely job – that’s why listening to the advice of experts like Neil Kirby, and category professionals like the team at Partners for Growth can really pay off. In convenience retailing, it really is true that time is money – and can you honestly say that you can afford not to take action?

For more advice and to find out more about Partners for Growth visit: partnersforgrowth.unilever.com

Independent and fair

advice for convenience retailers

Grow your Tea sales by 35% Tea is used by 90% of households and is a key distress and top-up item in convenience stores. We recommend you use the steps below as a guide to help build sales in your store. 1

Recommended Best Seller List Split by Product Group

A Retailer’s View

“

When we used the Partners for

Growth advice, we moved our teas to a more prominent

Normal Bags 81% of total tea market 1

Tetley Round 80's

position, but also placed them next to the coffee

PG Tips 80's

machine and biscuits. We then used the planogram to

PG Tips 40's

stock the well known brands and introduce speciality

Tetley Round 40's

teas. This resulted in greater demand and a sales increase of 35%.

Fruit & Herbal 3.7% of total tea market 1

Twinings Peppermint 20’s

Twinings Lemon & Ginger 20’s

Twinings Cran/Rasp/Elder 20’s

Twinings Camomile 20’s

Angela Bartholomew, Bartholomews Bedmond, H. Hempstead

Recommended Two-Shelf Planogram

Speciality 9.3% of total tea market 1

Twinings Earl Grey 50’s

Twinings English Breakfast 50’s

Twinings Assam 50’s

Twinings Earl Grey Decaf 50’s

”

Green 1% of total tea market 1

Twinings Green Tea 20’s

Clipper Fairtrade Green/Lemon Tea 25’s

Twinings Green Tea Jasmine 20’s

Tetley Decaf 80's

Normal Decaf 2.7% of total tea market Normal Loose Tea 1.8% of total tea market 1

Source: 1. TNS data 25 Jan 08 2. IRI Grocery Impulse excl WW incl SD 52 w/e 27 Dec 2008

PG Tips Loose 250 GM

Put tea where your customers can see it

Divide your fixture into product groups

Clearly segment the fixture by brand

Give most space to top selling brands

Stock the best sellers

Keep your fixture full

Click here! For planograms, best-sellers lists and the latest independent category advice partnersforgrowth.unilever.com

Ice Cream toiletries tea spreads laundry pot snacks table sauces household cooking sauces

NE W

Bringing the feel good factor to desserts

New range of real fruit pieces in Jelly. Fruit in Jelly – Raspberries in Raspberry Jelly & Pineapple in Pineapple Jelly. Frujies – Mandarins in Orange Jelly & Peaches in Strawberry Jelly. ✔ No artiﬁcial ﬂavours, colours or preservatives and fat free.

2515_Ambrosia/Hartley_ad.indd 1

All data to be sourced as IRI 52 w/e 16-May-09

New range of your favourite puds in snapable twin pots. NEW Ambrosia Crumble Puds – Apple, Peach & Rhubarb. NEW Ambrosia Jelly Puds – Strawberry & Raspberry. ✔ No artiﬁcial ﬂavours, colours or preservatives.

14/9/09 11:41:19

Spotlight

halloween/bonfire night

Halloween and Bonfire Night mean seasonal sales for indies Halloween and Bonfire Night fall within days of each other, creating an opportunity for independent retailers to grow sales

he latter part of the year brings a number of festivities, from Eid and Diwali through to Christmas. Two of these occasions which represent a sales opportunity for independent retailers are Halloween and Bonfire Night. Halloween is one of the fastest 9 October 2009

growing occasions after Christmas and Easter and manufacturers and retailers alike have realised the potential this presents. With households stocking up a supply of sweets and other goodies to give to trick or treaters, manufacturers have launched Halloween themed lines and retailers have built

in-store displays themed around the event. Some suppliers have provided Halloween point of sale material to help create some in-store theatre in the run-up to the big day. Just five days after Halloween comes Guy Fawkes Night when consumers will buy boxes of fireworks for their own mini displays in their back gardens. Many retailers feel it is worthwhile to get a fireworks licence just for the profits on offer in the few weeks before Bonfire Night. Besides fireworks, Bonfire Night also offers an opportunity to grow sales of sweets and drinks as these

will be consumed at family bonfire gatherings.

Longer season This year, Halloween falls on a Saturday and Bonfire Night on a Thursday, meaning that as many people will delay their bonfires until the weekend, sales are likely to be strong from Halloween until Saturday November 7, giving businesses a longer selling period. â&#x20AC;&#x153;The UK fireworks market is worth around ÂŁ60m in retail value with ÂŁ35m of this being sold from

Continued on Page 92 Asian Trader

Spotlight

halloween/bonfire night

Well-loved brands set for strong sales

wholesalers, independent stores and specialist shops – this is big business!” says Jonathan Summerley, senior buyer at cash & carry Hancocks. “We are anticipating that some suppliers might see a shortage of fireworks this year due to a number of smaller players exiting the market and production shortages in China during the Olympics.” Reports from China have claimed production of fireworks was stopped during last year’s Olympic Games due to smog legislation and the knock-on effect of this ban has continued into this year. Summerley says Halloween continues to be a growing opportunity in the confectionery market and one that suits the independent market extremely well. “For many, putting some enthusiasm behind this event will reap notable cash benefits. A good selection of products to provide trick or treaters plus some fun party ideas displayed creatively would be extremely worthwhile.”

Price points Summerley advises that it is important for retailers to meet appropriate price points for Halloween. Children want to pick up low cost items while adults might spend more, he suggests. “The key is to know who your local core audience is for Halloween and serve them well. “Pick and mix always sells well at this time of year and any retailer can tweak their range a little to include things such as Red Eye Skulls, Fangs, Bones, Spiders 92

Asian Trader

and Skeletons. Those that bag up loose sweets might like to consider creating a ‘spooky’ bag for the occasion.” “The opportunity is there for retailers of all types and size. We have plenty of options for them to choose from. They must know their local market and plan a good display to draw customers in and capture the many last minute purchases.”

Staying in Coca-Cola Enterprises (CCE) reminds retailers that Halloween is not just about trick or treaters but about people of all ages holding parties at home with family and friends. With the economic downturn encouraging a growth of ‘at home’ socialising , the company says the

Perfetti van Melle marketing director Mark Stangroom says Halloween is one of the most important times of year for sugar confectionery, increasing in value over each consecutive Halloween for the last few years. “This year should be no exception if retailers adopt the correct strategy in store. “Brands that consumers know and love perform well at Halloween. Consumers are looking for products that are value for money as well as ones which kids love and enjoy. It is also important for retailers to stock a range of bagged confectionery.” Stangroom suggests creating theatre in store by using Halloween point of sale will enable retailers to maximise sales at Halloween. “This will also direct people straight to the sweets as they rush to get the treats in for trick or treaters. It is also important for retailers to think carefully about the position of Halloween

‘in home’ Halloween occasion is set to be even bigger in 2009. Flavoured carbonates are worth £549m in the UK according to Nielsen, and are a big part of Halloween celebrations.

stock in store. Retailers should maximise sales by placing products where they can take advantage of impulse purchases therefore positions close to the till area are perfect. “The obvious rules apply during Halloween; make sure you have a range of bagged confectionery and single coutlines from best sellers to ensure you meet the needs of consumers. It is essential that retailers make sure that they allocate space according to sales and place their best sellers in the most prominent positions in store and close to the checkout. Value for money will be a key concern for consumers during these economic times so make sure that you have an attractive offer on display. “Retailers should use Halloween point of sale to attract consumers rather than purchasing Halloween branded confectionery where they run the risk of having to discount left over stock.”

James Bruckner, RGM manager, marketing at CCE comments: “Halloween is becoming a more popular occasion in the UK, with shoppers purchasing for both ‘trick or treaters’ and parties with family and friends. “We are seeing increasing consumer trends for bulk buying during this time. Retailers can maximise the Halloween opportunity by creating in-store theatre around relevant products, dual siting, and using dedicated point of sale to drive shopper engagement in-store.” Amanda Grabham, marketing communications controller for adult sparkling soft drink brand Shloer agrees that Halloween and Bonfire Night are big sales opportunities for soft drinks. “They are both key calendar events when families and friends get together. “While retailers will understand-

Continued on Page 94 9 October 2009

GALAXY_TradeAd_AsianTrader_PRINT.pdf

16/9/09

14:11:44

NEWXY

G AL Ael now m Cara ble as a a avail e block larg

XY G AL A rumble ie C Cook widely now le as a ab avail e block larg

Supported by a £3.85m media campaign – including £2.7m TV advertising* TV started on 7th September and runs for 3 months GALAXY, a £118m brand,** grew by 4% in 2008† ®

GALAXY block sales outperformed the market in 2008 by 1.3%† ®

w o up n

ew k n c a o St enjoy

f o e v wasales to

*MMS equivalent. **IRI, All Outlets, Latest MAT to 11th J uly 2009. † IRI, All Outlets, 52 w/e 27th Dec 08.

Spotlight

halloween/bonfire night

Explosive deals Fireworks from Hancocks include: Thriller Box (£7.99 rrp), £4.49 plus buy one get one free TFI Rockets (£6.49 rrp), £2.49 each Cyclone Rockets (£11.99 rrp), £7.99 plus buy one get one free New for 2009, Ring of Fire (£14.99 rrp), £7.49 each

ably be focusing on seasonal lines such as Halloween costumes and fireworks, it’s important not to forget that food and drink play a big role on these occasions too. “Celebrating Halloween continues to grow in popularity and falling on the Saturday night before fireworks night and at the end of the half term week, it’s likely that people will make the most of the evening this year and extend the activities into a get together for all the family. And as for Bonfire Night, it just wouldn’t be complete without baked potatoes and a few family-friendly drinks.”

Cakes Premier Foods advises that Halloween presents an excellent opportunity for retailers to increase

Spooky sales Cash & carry Hancocks is offering these new Halloween lines for 2009: 10p Body Parts 15p Halloween Bar (milk and white chocolate) 75p Halloween Mallow Pops 99p Horror Click £1 Spooky Coffin Box £1 Horror Bag £1 Halloween Kebab £1 Monster Eyeball and Pumpkin Bucket 94

Asian Trader

cake sales, with the season showing strong growth and incremental sales driven by branded offerings. Cake sales increased 92 per cent to over £3.5m last year according to TNS. Kate Flannery, brand manager for Premier Foods’ seasonal cakes, commented, “The Halloween occasion is growing sharply, providing another opportunity for strong sales. This year it will fall on a Saturday, meaning there is an excellent opportunity for trick or treating and Halloween parties. To maximise success, retailers should make sure they have their seasonal offerings clearly displayed using secondary display and creative POS where available.”

Healthier alternative Rosemary Tapp, innovation and research manager at Bel UK suggests that there is more to Halloween than sweets and that households can offer savoury snacks to trick or treaters. “Halloween brings out the kid in all of us. It’s fun to get dressed up in a costume and parade around the neighbourhood or go to a party.

Treats are a part of the fun. However, treats don’t have to be sweet confectionery and chocolate. With obesity on the rise around the world, parents are growing increasingly conscious of what their children are eating and may want to have healthier alternatives to the usual Halloween treats. “The Laughing Cow triangles and Mini Babybel are great savory snacks for trick or treaters as they are individually wrapped and contain many of the nutrients needed in a balanced diet, including protein, vitamins and calcium making them a nutritious alternative to confectionery. We only build up our calcium reserves until we reach the age of 25 years and so it is vital children get calcium into their diet, as it is essential for the development of strong bones and teeth.”

Point of sale To help retailers maximise Halloween sales Perfetti Van Melle is providing retailers with scary Halloween covers for its Chupa Chups wheel. The wheel cover, featuring scary characters, is designed to sit

on counter tops to make the most of impulse purchases. Perfetti van Melle saw a 28 per cent rise in sales over its brands Chupa Chups, Fruittella and Mentos during the Halloween period last year. The company says it is important for retailers to stock a range of bagged confectionery as well as single packs such as the Chupa Chups Wheel, Fruittella strawberry sticks and Mentos Fruit roll. Perfetti van Melle suggests its range of bags is ideal for Halloween as consumers look for value for money as well as variety. The company is launching a range of price marked bags across Chupa Chups and Fruittella perfect for Halloween. These include the core range of Fruittella Mixed Fruits and Chupa Chups Best of Bag as well as new additions including Chupa Chups Magics and Fruittella liquorice and Fruit Bags, all priced at 99p.

Limited editions United Biscuits UK is launching two seasonal limited edition variants, McVitie’s Jaffa Cakes Lemon and Slime and Jaffa Cakes Spooky Mini Rolls. Available in a 150g single pack with an RRP of £1.21 and a 300g twin pack at £2.26, the packaging of Lemon and Slime Jaffa Cakes includes pumpkins, spider’s webs and bats to enhance the ghoulish theme and spooky jokes on the reverse. Following their launch last year, McVitie’s Jaffa Cakes Spooky Mini Rolls are returning to shelves this autumn. Available in a blend of dark crackly chocolate and light sponge with a zingy orange centre, the individually wrapped cakes are available in packs of six at an RRP of £1.00. 9 October 2009

Community relationships Martin Lovell Shobdon village store, North Herefordshire Martin runs a village store in rural Herefordshire. His customer base consists of village locals, people from the surrounding area, visitors to the area and passing trade from the likes of lorry drivers. AT: Why is building strong community relationships so important to you and your business? ML: We made a conscious decision to buy in a village community where the market is more captive. This way we could invest in those who would hopefully invest in us. The theory has borne fruit and during the credit crunch when customer numbers could have dwindled as people cut back on items such as their daily paper we have continued to trade strongly. Newspaper buyers are regular visitors and often leave with an unplanned purchase so it’s imperative they continue to visit the store. Loyalty is vital to our success. As investment in the area has tailed off during the credit crunch we have continued to invest and our customers have remained loyal. AT: Do you take an active role in your community by sponsoring a sports team, getting involved in charity events, local causes etc? ML: Among many other things we sponsor the local rugby team, which has around five hundred kids involved in it, and recently helped found a youth club as there isn’t much to do in the area. As part of our involvement we sponsor a trip out every month for all the kids at the club. AT: Do you act as a point of contact for the community – this could mean offering space for meetings or acting as a booking service for other local venues? ML: In a virtual sense we do. Our website, which works as an information hub for the community, was developed with the parish council and other village organisations. It’s a great medium for local businesses and we offer space for free. We run and fund the site but welcome all input as the more traffic we receive the better it is for the shop. Keeping the site up to date gives us another reason to speak to people and allows us a more active communication with our customers and potential customers. We’ve just started selling fresh fish and we announced this on the website. AT: Do you sell or support local initiatives – this could be local produce for example? ML: Besides offering space on the website, we’re proud to sell seventy lines, such as meat, cheese, eggs and beer, which are produced locally. Showing solidarity with other local businesses is important – they’re also potential customers. It also offers us a unique selling point over the multiples. AT: Do you offer additional services to help your community such as home news delivery? ML: We don’t offer HND as the village is so spread out it doesn’t make it cost-effective. However, we make an exception for a few elderly customers who can’t make it to the shop. AT: What other tips do you have for engaging the local community and building or maintaining those relationships? ML: Don’t be shy, get involved, be pro-active and you will reap the rewards.

Helping retailers m Newspapers drive customers into store and are the top selling category across the whole independent sector. Once newspapers have drawn customers in they are unlikely just to settle for a copy of The Sun, they will pick up a pint of milk or a chocolate bar too. In fact the average news shopper buys 2.8 items when they visit a store and spends almost £5 per trip (source: him! CTP 2009). But news not only pulls customers in and drives sales, it also encourages frequency of visits. News International wants to help retailers build on this and grow their sales of The Sun and News of the World. There are three key areas that you can focus on that should help to have an immediate impact on your sales. Below Sam Allen, Retail Customer Manager for News International, gives her guide to success.

Improve display “If you offer news to your customers then make it obvious and easy to find. Nothing grabs your customer’s attention more than a great headline. By displaying The Sun, Britain’s No.1 national daily, outside, replacing this with News of the World on Sundays,

the headlines will do the talking for you. Otherwise advertise the fact you sell newspapers outside your shop. “As well as using newspapers to draw people into store, customers can also be encouraged to pick up a copy of The Sun if it’s located on the counter top so they can easily spot it whilst they are paying for other items. “It’s important to let your customers see the whole of the front cover, as nothing is better at selling a paper than the headline.”

Prompt purchase “It may seem obvious, but simply asking your customers if they would like to take a copy of The Sun or News of the World

Asian Trader News Retailer The Sun is the biggest selling English language daily newspaper in the world and News of the World is read by nearly 8 million people every Sunday – so who better

For more information on how to grow your news sales contact News International on 020 7782 7929 2009 ASeptember sian Trader 96 25

25 September 2009

to sponsor the Asian Trader News Retailer of the Year award and work with you to grow sales. 9 October 2009

Home news delivery

rs make the news

Kamal Thaker, Stop Shop News Edgware, London Kamal runs a newsagent’s in Edgware, North London. The majority of his customers are local residents but there are also a few businesses nearby whose workers frequent the store. AT: Do you offer HND / delivery to local businesses? KT: HND is a vital part of our business and we do also offer delivery to local companies but at present there are only a handful who have decided to use the service. AT: Do you offer your delivery service to customers when they come into your store? KT: Yes, I always try and make sure my customers’ know it’s available. The personal touch is important and getting to know my customers needs is crucial to running a successful store. AT: Do you advertise HND clearly in your window and place a leaflet in all magazines and newspapers? KT: I have a fascia advertising the service and I have designed and printed leaflets advertising HND that I place in all my magazines and newspapers. In addition, to reach a larger audience, I hire someone to distribute the leaflets around the local area which has worked really well. I also advertise in community newsletters and in local school prospectuses where possible.

with their other purchases is a quick and easy way to increase sales. Taking a moment to discuss today’s headlines with someone capitalises on the personalised service that differentiates you from the multiple retailers and not only builds a stronger relationship, it also encourages sales.”

Home news delivery “HND can help to cement links and relationships with those in the community who are unable to visit a store daily, from the elderly to time-poor commuters. If you can provide a high and consistent level of service to the customer, you can reap the benefits as HND can offer guaranteed sales and loyalty. “To make HND a success you must make your customers aware

that it’s a service that you offer. Offer the service to customers when they come to the till and advertise it clearly in your window as well as distributing leaflets in your local area.”

ailer of the Year Award 2009

AT: Why is HND so important to you? KT: HND is a unique selling point for the independent retailer and differentiates us from the multiples. If carried out in the correct manner, HND can be very profitable and allow you to reap a large percentage of your turnover within the first few hours of opening. Look out for the next issue of Asian Trader where we will be talking to a retailer about the importance of the news category.

How to Enter: If you haven’t entered yet then just register online at asiantrader.biz/awards or alternatively call Daksha at Asian Trader on 0207 654 7743 – you could win £2,500. The closing date for entries is Friday 16th October 2009. No entries will be accepted after this date. 9 October 2009

For more information on how to grow your news sales contact News International on 020 7782 7929 Asian Trader

Feature

The family firm that was bought by its employees

Steve Parfett, managing director of Parfetts Cash and Carry, explains why over half of the family business is now owned by its employees.

hat do you do when the next generation doesn’t want to work in the family business? That was the dilemma facing Steve Parfett, the managing director of the family-run wholesaler A G Parfett & Sons Ltd. “I remember thinking, around the time of my 50th birthday, that none of the next generation after me and my siblings wanted to get involved with the company,” says Steve. “It was a realisation that ultimately put us on a long path that led to the Employee-Ownership Scheme (EOS).” Fast-forward three years and the ink has just dried on the final draft of a fresh company 98

Asian Trader

9 October 2009

Feature constitution, one which confirms the new status of the wholesaler as an employeeowned company. “This has, in effect, saved the company’s future, saved the jobs of the workers and also gives peace of mind to our customers, the independent retailers”, says Steve. Many companies, including famous ones such as John Lewis and Waitrose, operate under various strands of the EOS scheme. As the title suggests, this framework for parcelling out the equity in a firm gives its employees a certain stake. They also get a say in how the business functions. “If we hadn’t taken this path then the company would have either been sold to competitors, broken up into pieces by investors or flat-out sold to a foreign buyer. All of those scenarios would have put the company’s future and those of its workers in jeopardy”, explains Steve. Instead the 650 employees working across

History of a family firm A G Parfett & Sons started trading on July 1 1980, run by Alan Parfett, his wife Pat and eldest son Steve from a 25,000 sq. ft. warehouse in Reddish, Stockport. Robert Parfett, the youngest son, joined the company in 1981. The Reddish depot grew rapidly and by 1983 was believed to be the busiest cash and carry in the UK based on sales per sq. ft. In 1984, a 15,000 sq. ft. extension was added and the depot established itself as the North West’s premier cash & carry. In 1986 Parfetts opened a second depot in Aintree. However, in December of the same year, a fire completely destroyed the warehouse in Redn dish. New 60,000 sq. ft. premises in Stockport were obtained and within 14 weeks Parfetts was back in business. The Stockport depot, now 100,000 sq. ft., remains Parfetts’ flagship operation and houses the company’s head office. In 1989 an additional 40,000 sq. ft. unit in Ann field was purchased and extensively modernised. Meanwhile, the new Aintree depot had proved to be extremely successful and in only three years had outgrown its 82,000 sq. ft. As a result, the site was extended in October 1990 with a 105,000 sq. ft. new build project at a cost of over £3m. In February 1989 Alan Parfett retired, becomn ing chairman of the company as Steve Parfett was appointed managing director, assisted by fellow director Robert Parfett and Robert Miller the fin� nancial director. Parfetts is an active member of the Landmark Group. In 1994 Alan retired from Landmark’s Board of Directors and, following in his father’s footsteps, Steve was elected onto the board. In September 1994, Parfetts acquired the 117,000 sq. ft. Watson & Phillips cash & carry in Somercotes, Derbyshire. Over the last decade, Somercotes has benefited from considerable investment and has returned equally significant increases in trade. In November 1995, Steve Parfett was elected chairman 9 October 2009

of the Landmark Group. In June 1998, Parfetts’ fifth depot was acquired through the purchase of a fellow Landmark memn ber’s business in Halifax. In just two years sales were up 50 per cent and they continue to climb year-on-year. In March 2000 Steve Parfett was elected chairn man of the Federation of Wholesale Distributors, a position Alan Parfett held in the 1980s. This is the first time in FWD history that a father and son have held this prestigious position. Parfetts celebrated its 20th anniversary in 2000, with an evening at Pontefract races for 3,000 guests, including customers and suppliers who had supn ported the business over the two decades. Parfetts’ also rewarded its employees for their loyalty as each member of staff received a week’s pay for every year they had been with the comn pany. Bonuses of over £600,000 were awarded as staff celebrated their vital role in the Parfetts’ success. Parfetts became one of the first cash & carries to sponsor a professional football team when it became shirt sponsor for Stockport County Footn ball Club in 2002. Parfetts has utilised this sponn sorship for the benefit of its retailers, promoting its premier brand of Scandia lager and the local shops that sell it. In March 2003, Parfetts announced the apn pointment of Bill Pace as trading director. This is only the second appointment of a non-family director in Parfetts history. November 2004 saw the opening of Parfetts’ sixth depot in Sheffield. This was a purpose-built state-of-the-art warehouse. Parfetts is currently playing a leading role in the FWD My Shop Is Your Shop campaign. Parfetts was also on the founding committee of the FWD’s Take Home Blueprint Scheme - an initiative to help independent retailers with their alcohol merchandising.

Parfett’s six wholesaling depots, which are mainly based in the north, now own 55 per cent of the company, with the remainder owned by an executive board headed by Steve. Whilst the board members dictate the overall running of the business, the workers have a say in the day-to-day running of the operation, from work conditions to pay and improvements. “The feedback we have had from the employees is very encouraging. They all seem to be in favour of the route we have taken and appreciate the security it brings,” says Steve. The advantages of the scheme, says Parfett, include the fact that by securing the company from an outside takeover, the path of the business can continue along its traditional lines. “There is no risk now that an outside buyer could depart from the business principals that have served the company so well for over 29 years.” “It means no-one can do anything drastic in the future which might jeopardise jobs just to make a quick profit.” It is not only the employees that appreciate the fact that the company is now owned by its employees. “Our customers, mainly independent retailers, all seem to be very happy with the scheme as they believe it will ensure that prices will not be unduly affected.” “Lots of them are Asian traders and appreciate us doing all we can to maintain the family values in the business. And they know the long term future of their supplier is secured.” The mechanics of EOS mean shareholders have effectively sold their stake to the workers, whose purchase of the business has been secured through bank loans. The debt has to be serviced over a number of years but the transition “will leave the company in a much healthier state for the future,” says Parfett. “I am satisfied we can remain a robust wholesaler for the next 20 years.” What Steve has effectively done is to make

Continued on Page 100 Asian Trader

Feature the workforce part of the Parfett ‘extended family.’ And with their collective vote needed for a buy-out, it seems the ‘Parfett way’ is set to continue. In return the employees are entered into a bonus scheme , with bonus payments made at the end of the year relative to how the company’s profits have performed. “At the moment the percentage being paid out as bonuses are relatively small, but they will get bigger in the future. Whilst employees won’t dictate the highend business dealings of the company (their shares are held in a trust and cannot be sold individually) they do have a collective voice on their own working conditions. Since the announcement, employee councils at each depot have been created to represent the staff at general meetings, with seven members elected to each council. Two members from each council are then elected to join a central council which in turn reports to the executive board. “The first Employee Ownership Council meetings have now taken place and they have agreed the new changes to reflect the transition to employee ownership. This includes new branding, a new company philosophy and a Constitution which will direct the company to future success. A new company website is currently in production.” It is an incredible journey that has saddened and satisfied Steve in equal measures along the way: “At first it was disappointing to know

100 Asian Trader

The employees’ view Bob Cutts, supervisor at Parfetts’ Halifax Depot,: “I have suddenly moved from being an employee, to being a part owner of a well established and well run business. All the staff appreciate the time and effort put into the setting up of the Trust to ensure the future of the business, especially when they see the difference their own contributions can make. “ I now have an important role to play in the that a Parfett wouldn’t be continuing the family tradition of running the business. “However, I am pleased that the EOS means the principals that my father laid down when he founded the company will remain.” Alan Parfett founded the company in 1980 and his sons Steve and Robert were involved from the start. When Alan retired in 1989, Steve and Robert took over. But the next generation had other career choices in mind. It was Steve’s idea to investigate employee ownership, an idea he had seen in practice during a stint as a graduate intern at John Lewis in the early Eighties. “It took us a year to investigate the situation with other employee-owned companies such as John Lewis and to get reports from

building of the business for the future, and I look forward to that challenge.” Helen Wardle, household and non-foods buyer “I have worked at Parfetts’ Stockport Depot for over 20 years and Parfetts have always been really good at looking after the employees’ interests. The employee ownership scheme helps ensure the security of the future for employees and I am delighted to have a stake in that future.” accountants and legal teams on its viability for Parfetts. “From there we talked to the employees to see what they thought and after they gave us the green light we went ahead.” To ensure a smooth transition, Steve, 55, has modified his own personal long term plan for the future. “I had promised my wife I would retire at 55 but I am staying on a bit longer as I want to make sure there are no hiccups. And even after I do go, I will still keep a firm eye on things. “These are very exciting times for us and we have been delighted by the enthusiastic response that our workforce has shown to this new era for the company.”

9 October 2009

PREMIER FOODS WISHES YOU A HAPPY DIWALI AND A PROSPEROUS NEW YEAR

•

Visit our website today for instant access to a wealth of information: • • • • • •

Download Planograms Printable POS Top Selling & Must-Stock Lines Detailed Category & Brand Information Win stock Latest News & Events

Cadbury is a trademark of Cadbury UK Limited and used under licence

2644_A4_brand_wall_update.indd 1

1/10/09 15:19:57

Award winner

‰Ê˝fiÎ lıWÃ ±ıÏÂ›fi ÀˇıÕfl Ï‰¿ √˛ı‰Î· ±ı¿ fiÎfi¿ÕÌ ±˘Œ ·Î›ÁLÁ ÿ¿Îfi «·Î‰Ìfiı ±ÎflÎ‹ÿÎ›¿ ∞‰fi ∞‰ı »ı ±fiı Âw ◊Ì flıË·Ì Á’fl‹Î¿ı˝À‹Î_ fiÎHÎÎ_fi_ fl˘¿ÎHÎ ¿fl‰ÎfiÎ ’˛›Ifi‹Î_ »ı. Áfiı 2001‹Î_ Ï‰¿ √˛ı‰Î·ı ÷ıfiÎ T›‰ÁÎÏ›¿ ∞‰fi‹Î_ ‹˘ÀÎ’Î›ı ŒıflŒÎfl˘ ¿fl‰Î ‹ÎÀı Á˙ ’˛◊‹ √_¤Ìfl÷Î◊Ì Ï‰«Îfl‰Îfi_ Âw ¿›*. »ıS·Î_ ’_ÿfl ‰Ê˝◊Ì ÷ı±˘ ·_ÕfifiÎ µkÎfl ’Ïç‹ Ï‰V÷Îfl‹Î_ ±Î‰ı· Ëıfl˘ ¬Î÷ı ±ı¿ fiÎfi¿ÕÌ ±˘Œ ·Î›ÁLÁ ÿ¿Îfi «·Î‰÷Î Ë÷Î. ±Î ÿ¿Îfi‹Î_ ÷ı±˘±ı ±‹·‹Î_ ‹Ò¿ı· »^À¿ ‰ı«ÎHÎfiÎ «V÷ Ïfi›‹˘◊Ì ÷ı‹fiı Ï‰rÎÁ Ë÷˘ ¿ı ÷ı Ï‰ÂÎ‚ ÿ¿Îfi‹Î_ ’HÎ «Î·Âı. ’˘÷ÎfiÌ ’ÎÁı …ı ¿o¥’HÎ Ë÷_ ÷ı ±ı¿ fi‰Î ±fiı Ï‰ÂÎ‚ ’Õ¿Îfl µ’fl ÿÎ‰‹Î_ ·√Î‰Ì ÿı‰Î ÷ı±˘±ı ÏfiHÎ˝› ¿›˘˝. ““‹ıÓ ‹ÎflÌ ’Ëı·Ì ÿ¿Îfi‹Î_◊Ì fi˘Ó‘’ÎhÎ fiŒ˘ ‹ı‚T›˘ ’˛Ï÷ ±Ã‰ÎÏÕ›ı ÷ı £ 9,000 ‹Î_◊Ì £ 35,000 ◊›Î. ‹fiı ¬Î÷flÌ ◊¥ √¥ ¿ı, »^À¿ ‰ı«ÎHÎfiÌ Continued on Page 104

102 Asian Trader

9 October 2009

2/10/09

16:13

Page 1

08 P F 00 O RE 91 S K E 7 IT 34 50

17067_Shloer_Asian Trader

with millions of consumers!

Happy Diwali From the UK’s No.1 Adult Soft Drink*

Available in a range of sparkling flavours: Red Grape • White Grape • Rosé • White Grape and Elderflower • White Grape, Raspberry and Cranberry • Apple and White Grape • White Grape, Mango and Passionfruit

contains no preservatives, artificial colours, sweeteners or flavourings. shloer.com UK distribution enquiries: SHS Sales and Marketing 01242 570288. *Nielsen Scantrack: Total Take Home Defined Adult Soft Drinks Category, Volume 000 Units 05 05 09.

Award winner

’©Ï÷±˘ Ë_ Ï‰ÂÎ‚ Œ·¿ µ’fl ±‹·‹Î_ ‹Ò¿Ì Â¿ÌÂ.”” Áfiı 2004‹Î_ ±ı¿ ±ı‰Ì Ï‰√÷ ±Î‰Ì …ıHÎı ÿÒfl_ÿıÂÌ t„WÀ‰Î‚Î Ï‰¿fiÎ flÁ‹Î_ ±Ï÷Â› ‰‘Îfl˘ ¿›˘˝. ËÀÛŒ˘ÕÛÂÎ›fl‹Î_ ·Ì·Ì»‹ ËÏfl›Î‚Ì◊Ì »‰Î›ı· ¿˘·a‰Õ‹Î_ ±ıÀ·ı ¿ı fi∞¿‹Î_ 4,500 «˘. eÀfiÌ …B›Î ⁄…ıLÁ VÀ˘fl ‰ı«‰Îfi˘ Ë÷˘ …ı ÷‹Î‹ flÌ÷ı ±fi¿>‚ Ë÷˘. ÷ı‹Î_ CÎHÎÎ_ w‹˘ Ë÷Î, Ï‹·@÷ ¬flÌÿÌ Â¿Î› ÷ı‹ Ë÷Ì ±fiı V◊‚ Á_ÿfl Ë÷_. CÎHÎÌ ‰¬÷ ÷ıfiÌ ‹·Î¿Î÷ ·Ì‘Î ⁄Îÿ Ë_ ±ı ÏfiHÎ˝› ’fl ±ÎT›˘ ¿ı Ωı Ë_ ÷ıfiı ¬flÌÿÌ ·™ ÷˘ ‹ÎflÌ CÎHÎÌ ‰HÎ‰’flÎ›ı· Â„@÷fi˘ µ’›˘√ ◊Î›. ÷ı◊Ì Ï‰¿ı Ωı¬‹ ·Ì‘_ ±fiı ÿ¿Îfi ¬flÌÿÌ. ÷ıfiÌ V‰-‹ÎL›÷Î Á__’ÒHÎ˝’HÎı ¬flÌ µ÷flÌ. ±Î…ı ±Î … ÿ¿Îfi ’˛Ï÷ ÁÅÎË ±Îç›˝…fi¿ £ 70,000 ◊Ì ’HÎ ‰‘ fiŒ˘ ¿flı »ı. ÷ı ÿflfl˘… ‰Ëı·Ì ¬Ò·ı »ı ±fiı ‹˘ÕÌ ⁄_‘ ◊Î› »ı. ÿflı¿ ‰V÷ I›Î_ ‰ı«Î› »ı. …ı‹ ¿ı ¿Ïfl›Îb_, ÂHÎ√ÎflfiÌ ‰V÷±˘, CÎfl√J◊ «Ì…‰V÷±˘◊Ì ‹Î_ÕÌfiı ÿÎw ±fiı ÷‹Î¿< ’HÎ. ÷ıfiı Õı·Ì ¿ÎµLÀfl, ’˘÷Îfi˘ √S·˘, ÷Î∞ ¬ÎHÎÌ ’ÌHÎÌfi_ ¿ÎµLÀfl ±fiı ⁄ı¿flÌ ’HÎ »ı. ±_ÿflfiÎ ¤Î√ı ±Î‘Ïfi¿ flÎ«fl«Ì·_ ±fiı √˘Ã‰HÎÌ T›‰ÁÎÏ›¿ ÿı¬Î‰ ’Òfl˘ ’ÎÕı »ı. ±¤ıflÎ¥±˘ µ’fl g¿‹÷Ì ‰V÷±˘ Ï’˛‹Ì›‹ ‰Î¥LÁ ÁÎ◊ı µ’·O‘ »ı. ’˘÷ÎfiÎ V‰MfifiÎ VÀ˘flfiı ‰ÎV÷Ï‰¿÷Î‹Î_ ⁄ÿ·‰Î ‹ÎÀı ’W¿‚ Á¬÷ ‹Ëıfi÷ ¿fl‰Ì ’ÕÌ Ë˘‰Îfi_ Ï‰¿ …HÎÎ‰ı »ı. ±ıÏÂ›fi ÀˇıÕfl ±˘Œ ‘ ¥›fl 2008fi˘ Ï¬÷Î⁄ ∞÷‰Î ⁄ÿ· ÷ı ¬Ò⁄ … √˙fl‰ ±fi¤‰ı »ı. ÷ı ¥E»ı »ı ¿ı, Àfi˝±˘‰fl ⁄‹b_ ¿fl‰Î ‹ÎÀı ÷ı …ı ’ÎÃ 104 Asian Trader

«Î·÷Ì fi Ë˘‰ÎfiÎ ÷ıfiÎ ±√ÎµfiÎ ‹ÎÏ·¿fiÎ CÎHÎÎ_ ¿ÎflHÎ˘ »ı. ““÷ı ÁÎflÌ «Î·÷Ì fi Ë÷Ì. ÷ıfi_ ±_ÿflfi_ ‹Î‚¬_ √_ÿ Ë÷_. ¿‹˝«ÎflÌ±˘fiÌ fiˆÏ÷¿÷Î ±˘»Ì Ë÷Ì. »^À¿ ‰ı«ÎHÎfiÌ ’Î›ÎfiÌ ‹Ò‚¤Ò÷ ⁄Î⁄÷˘ ·CÎ÷‹ V÷fl Á‘Ì ’HÎ ‹ı‚‰‰Î‹Î_ ±Î‰Ì fi Ë÷Ì.”” ¿ıÀ·Î¿ ·˘¿˘ ‹ÎÀı Áfl‚ ‰V÷±˘ ¿fl‰Ì ±ı ’HÎ ‹˘ÀÌ ‹U¿ı·Ì Ë˘› »ı. ’fl_÷ Ï‰¿ ‹Îfiı »ı ¿ı

“

÷ı‹HÎı ’˘÷ÎfiÌ ÷‹Î‹ Á_’ÏkÎ ÿÎ‰ ’fl ‹Ò¿Ì, fi‰˘ ±fiı ‹˘À˘ ’Õ¿Îfl {ÌS›˘ ÂÌA›Î »ı ÷ı V‰÷_hÎ ZÎıhÎ‹Î_ ±L› T›Î’ÎflÌ±˘ Á‘Ì ’Ë˘Ó«‰Î Ωı¥±ı. ““‹ıÓ …ı flV÷˘ Â˘K›˘ »ı ÷ıfiÎ◊Ì ±ı¿ ‰Î÷ V’WÀ ◊Î› »ı ¿ı, Ë…\ ’HÎ V‰÷_hÎ »^À¿ Ï‰øı÷Î±˘ Ωı ›˘B› ‰÷˝c¿, ›˘B› T›‰ÁÎÏ›¿ ±Ï¤√‹ ±fiı fl˘¿ÎHÎ ¿fl‰ÎfiÌ ÷ˆ›ÎflÌ flÎ¬ı ÷˘ CÎHÎÌ Ï‰ÂÎ‚ ÷¿˘ ÷ı±˘ ‹ÎÀı »ı.”” ““Ωı ±Î’fiı ¿˘¥ ÿ¿Îfi ‰ı«Î÷Ì Ωı‰Î ‹‚ı ¿ı …ı ¬flı¬fl ÷‹fiı ±ı‹ ·Î√ı ¿ı ÷ıfiı ›˘B› ‹flÎ‹÷fiÌ …wfl »ı ÷˘ ÷ı ‹ÎÀı V‰÷_hÎ T›„@÷◊Ì ‰‘Îflı ¿˘¥ ÁÎflÌ flÌ÷ı ÷ıfiı ⁄ÿ·Ì Â¿÷_ fi◊Ì.”” Ï‰¿fiı ·Î√ı »ı ¿ı ±Î ÿ¿Îfi ’Ëı·Î ⁄flÎ⁄fl

”

¿˘¥’HÎ Á˘ÿ˘ ¿fl÷Î ’Ëı·Î »^À¿ ‰ı«ÎHÎfiÎ ’˛‹¬ ÏÁ©Î_÷˘ ±’fiÎ‰Ì ·ı‰Î Ωı¥±ı. Á˙ ’˛◊‹ ÷ıHÎı ¿‹˝«ÎflÌ±˘fiı ’˛˘IÁÎÏË÷ ¿fl‰ÎfiÌ ¿Î›˝‰ÎËÌ ¿flÌ …ı±˘ fi‰Î ÁÎËÁ‹Î_ ΩıÕÎ‰Î Ï⁄·¿<· ÷ˆ›Îfl fi Ë÷Î. ’ÏflHÎÎ‹ı CÎHÎÎ_ ’ÎÀÛÀÎ¥‹ ¿‹˝«ÎflÌ±˘ V‰ˆ„E»¿ flÌ÷ı fi˘¿flÌ »˘ÕÌfiı …÷Î flèÎÎ. Ï‰¿ı ÷ı±˘fiÎ V◊Îfiı ’ÒHÎ˝ Á‹›fiÎ ¿‹˝«ÎflÌ±˘ flÎA›Î.”” ’ÎÀÛÀÎ¥‹ ¿‹˝«ÎflÌ±˘ ¿fl÷Î_ d· ÀÎ¥‹ ¿‹˝«ÎflÌ±˘ ‰‘ ‹˘ÓCÎÎ ’Õı »ı ’fl_÷ ’ÒHÎ˝ Á‹›fiÎ ¿‹˝«ÎflÌ±˘ ‰‘ ÁÁF… Ë˘› »ı ±fiı ÷ı±˘fiÎ ¿Î‹‹Î_ ∞‰ flıÕÌ ÿı »ı. ±ı¿ ‰¬÷ ‹ÎflÎ ËÎ◊‹Î_ ›˘B› ¿‹˝«ÎflÌ±˘ ±Î‰Ì √›Î ⁄Îÿ Ë_ ‹Îflı ÷ı±˘ ’ÎÁı◊Ì ⁄flÎ⁄fl Â_ Ωı¥±ı »ı ÷ı Continued on Page 106 9 October 2009

ISSUE 10/20

THE UK’S NO.1

SUPER VALUE BRAND *

STERLING KING SIZE

*Source: Nielsen MarketTrack June 09 YTD

IS GROWING IN YOUR REGION!

Trade Ad A4.indd 1

29/9/09 11:02:23

Award winner

Á‹Ω‰‰Î ‹ÌÀŸ√˘ √˘Ã‰÷˘. Ï‰¿ı ±Î ±¤Ò÷’Ò‰˝ ÁŒ‚÷Î hÎHÎ «Î‰Ì±˘fiı ±Î‘Îflı ‹ı‚‰Ì. ’Ëı·Ì ±ı ¿ı VÀ˘fl‹Î_ µI’Îÿfi˘fiÌ ’˛ÎM›÷Î ›˘B› flÌ÷ı Ë˘‰Ì Ωı¥±ı. Ï‰¿ı VÀ˘¿ ⁄‹HÎ˘ ¿flÌfiı £ 140,000 ¿›˘˝. ‹Î· ⁄ÿ·Î÷˘ flËı ±fiı ‰ı«ÎHÎ ◊÷_ flËı ÷ı ¿‹˝«ÎflÌ±˘fiı ±√˛÷Î ±Î’Ì. ⁄Ì…\_, ÷ıHÎı ¿‹˝«ÎflÌ±˘fiı …HÎÎ‰Ì ÿÌ‘_ ¿ı, √˛ÎË¿˘fiÌ Áı‰Îfiı Á‘Îfl‰Ì. ±ıÀ·Ì Ëÿ Á‘Ì ¿ı ÷ıHÎı

“

ÿ¿Îfifiı ÁÁF… ¿fl‰ÎfiÌ ¿Î›˝‰ÎËÌ Âw ¿flÌ. ±‹ı ¬Ò⁄ … À>_¿Î√Î‚Î‹Î_ µE«÷‹ Ï‰¿ÎÁ ’˛ÎÅ ¿flı· Ë˘‰Î◊Ì ±Î ⁄Î⁄÷ ◊˘ÕÌ …\√Îfl ¬ı·‰Î Á‹Îfi Ë÷Ì. ±‹ı ⁄_fiı ±ı ⁄Î⁄÷ µ’fl ‹Ò_{‰Ô HÎ ±fi¤‰÷Î Ë÷Î ¿ı, ±Î ŒıflŒÎfl fiÎHÎÎ_¿Ì› T›› ÁÎÏ⁄÷ ◊Âı ¿ı ’»Ì fiÎHÎÎfi_ fl˘¿ÎHÎ.”” ÿ ¿ Îfifiı fi‰Î ±˘’ ±Î’‰Î‹Î_

…ı VÀ˘fl ⁄flÎ⁄fl ’flŒ˘‹˝ ¿fl÷˘ fi Ë˘›, ÷ıfiı ¬flÌÿÌfiı fiŒÎ¿Îfl¿ ⁄fiÎ‰‰˘ ±ı πÏÕL’ıLÕLÀ ÀˇıÕflfi_ K›ı› Ë˘‰_ Ωı¥±ı ›˘B› tWÀÎ_÷ ’Òfl_ ’ÎÕ‰Î ¿ÎµLÀfl ’Î»‚ ∂¤Î flËÌfiı ¿Î‹ ¿›*. hÎÌ…\_, ÷ıHÎı V‰E»÷Î ±fiı ±Îfl˘B›fiÌ ±√I›÷Î µ’fl ¤Îfl ‹Ò@›˘. F›Î_ ±fiı F›Îflı ÷ı ¿«flÎ …\±ı I›Î_ ±fiı I›Î_◊Ì ÷ıHÎı ÷ı µ’ÎÕÌfiı tWÀÎ_÷ ’Òfl_ ’ÎÕu_. fi‰Ì ¿Î›˝‰ÎËÌ±ı ÷ı…V‰Ì÷Î◊Ì ¿Î›˝ ¿›*. ±ı¿ ‰Ê˝‹Î_ … Àfi˝±˘‰fl fi˘Ó‘’ÎhÎ flÌ÷ı 60 À¿Î ‰K›_. ““I›Î_ Á‘Ì ‹ıÓ ÿ¿Îfi‹Î_ ¿˘¥ … fl˘¿ÎHÎ fi ¿›*. ±Î ‰‘Îfl˘ Á_’Ò˝HÎ’HÎı ‹ÎflÎ CÎflfiı ‹ÃÎfl‰Î‹Î_ fl˘¿ÎHÎ ¿›˘˝ı.”” fl˘¿ÎHÎ Ï‰¿‹Î_ ‹fi‹Î_ … Ë÷_. Áfiı 2007‹Î_ ‰ı¥Àfl˘fiı ±ı¿ Ï‰ÂÎ‚ Á’fl ‹Î¿ı˝À hÎHÎ ‹Î¥· ÿÒfl Âw ¿flÌ I›Îflı ±Î ⁄Î⁄÷ Â@› ⁄fiÌ. ““‹ÎflÎ ‹ÎÏÁ¿ £ 7,000fiÎ √˛ÎË¿˘ ÷ı±˘ ·¥ √›Î. ’fl_÷ ÿ—¬Ì ◊‰Îfiı ⁄ÿ·ı ‹ıÓ ⁄Õ…LÁ ÁÎ◊ı 106 Asian Trader

”

£500000 fi˘ ¬«˝ ◊›˘. ±_ÿflfi_ ‹Î‚¬_

÷˘ÕÌ fiÎ_¬‰Î‹Î_ ±ÎT›_ ±fiı ⁄ÎèÎ ‹Î‚¬_ Á‘Îfl‰Î‹Î_ ±ÎT›_. ÿ¿ÎfifiÌ ⁄ËÎflfi˘ ¤Î√ ¿˘·a‰ÕfiÎ √˛ı‰ÎSÁ ⁄…LÁfiÎ fiÎ‹ Á‘Ì ·¥ …‰Î‹Î_ ±ÎT›˘. ÿ¿ÎfifiÌ ““V◊ÎÏfi¿÷Î ±fiı V‰÷_hÎ÷Î”” µ’fl ¤Îfl ‹Ò¿‰Î ¿o¥¿ ·Î_⁄ fiÎ‹ ’Á_ÿ ¿fl‰Î‹Î_ ±ÎT›_. ⁄ÎflÌ±˘ µ’fl flÎ¬‰Î‹Î_ ±Î‰ı· Ï«hÎ˘ ±Õ‘Î ¿ı hÎÌΩ ¤Î√ Á‘Ì ÿÒfl ¿fl‰Î‹Î_ ±ÎT›Î …ı◊Ì √˛ÎË¿˘fiı ÿ¿ÎfifiÎ ±_ÿflfiÎ ÏËVÁÎfiÌ Ï‰ÂÎ‚÷Î ±fiı …ı ±‹˘ ‰‚÷fl ±Î’Ì±ı »Ì±ı ÷ıfi˘ A›Î· ±Î‰ı. Ï‰¿fiÎ ÷Î∞ ±fiı ÃoÕÌ ‰V÷±˘fiÎ Ï‰¤Î√fiı ’˛◊‹ ⁄ı Ï‰¤Î√‹Î_ flÎ¬‰Î‹Î_ ±ÎT›˘. …ı ÷ıfiÎ_ ‹ÎÀı Á˙◊Ì ‰‘ fiŒÎ¿Îfl¿ »ı ±fiı …ıfiı ‹flÎ‹÷ ‹ÎÀı ¬ÎÁ K›Îfi‹Î_ flÎ¬‰Î‹Î_ ±Î‰ı·. ‰‘ flı¡Ì…flıÂfi Á‹Î¥

Â¿ı ÷ı ‹ÎÀı ±Î Ï‰¤Î√˘fiı ‰‘ ’Ë˘‚Î ⁄fiÎ‰‰Î‹Î_ ±ÎT›Î. ¤˘Ó›÷Ï‚›Î µ’fl ¿Î‚Î fl_√fiÌ ÏÁflÎÏ‹@ÁfiÌ ·ÎÿÌ …Õ‰Î‹Î_ ±Î‰Ì …ı◊Ì ‰‘ fi‰˘ ±˘’ ±Î’Ì Â¿Î› ±fiı ±Î ¤Î√ ÿ¿ÎfifiÎ ±L› ¤Î√ ¿fl÷Î_ …\ÿ˘ …HÎÎ¥ ±Î‰ı ¿ÎflHÎ ¿ı ÿ¿ÎfifiÎ ±L› ¤Î√‹Î_ Ïø‹ ¿·flfiÌ ÀÎ¥SÁ »ı. ±Î Ï‰¤Î√fiÌ »÷ Ï⁄SÕŸ√fiÎ ‹Ò‚¤Ò÷ ±˘’fi M·Îfi ÏÕ{Î¥fi Á‘Ì flÎ¬‰Î‹Î_ ±Î‰Ì …ı ŒflÌ ±ı¿ ‰¬÷ ÿ¿ÎfifiÎ ±L› ¤Î√ ¿fl÷Î_ …\ÿÌ ’Õ÷Ì Ë÷Ì ¿ı …ı‹Î_ »÷‹Î_ ·ÎÿÌ±˘ Ë÷Ì. Ï‰¿ V’WÀ÷Î ¿flı »ı ¿ı, ““±‹ı ±Î Ï‰¤Î√fiı ÃoÕÌ ‰V÷±˘fiÎ Ï‰¤Î√ ÷flÌ¿ı ±·√ … ÿÂÎ˝‰‰Î ‹Î√÷Î Ë÷Î ¿ÎflHÎ ¿ı Continued on Page 108 9 October 2009

Award winner Ï‰¿ V‰Ì¿Îflı »ı ¿ı, ÷ıfiÎ £ 500000 fiÎ ‹flÎ‹÷fiÎ fl˘¿ÎHÎ‹Î_ …\√Îflfi_ ÷k‰ … Ë÷_. ’fl_÷ ±Î ŒıflŒÎfl ⁄Îÿ ‹ÎhÎ hÎHÎ … ‹ÏËfiÎ‹Î_ ‰ı¥Àfl˘fiı ¿ÎflHÎı …ı £ 7000fi_ fi¿ÂÎfi ◊›ı· ÷ı µ’flÎ_÷ ’˛Ï÷-ÁÅÎË £ 7,000 fi˘ µ‹ıfl˘ ±Î‰¿‹Î_ ◊›˘. ““ŒıflŒÎfl ’Ëı·Î_ √˛ÎË¿˘ ⁄ÎV¿ıÀfi˘ µ’›˘√ ¿fl÷Î Ë÷Î Ë‰ı fi˘Ó‘’ÎhÎ flÌ÷ı ·˘¿˘ Àˇ˘·Ì ‰Î’flı »ı. ·√¤√ ⁄‹HÎ˘ ¬«˝ ¿flı »ı. Ë…\ ’HÎ ±‹ı fi‰Î «ËıflÎ±˘fiı ±Î‰÷Î Ωı¥±ı »Ì±ı.”” ÿ¿ÎfifiÌ ±’˛Ï÷‹ ÁŒ‚÷Îfi_ ±ı¿ ¿ÎflHÎ Ï‰¿fi_ ÷ıfiÎ ¿‹˝«ÎflÌ±˘ µ’flfi_ ÁŒ‚ Á_«Î·fi »ı. ¿Õ¿ ÏÂV÷ ±fiı ±Ï÷ µE« √HÎ‰kÎÎ ‹ÎÀı ÷ı ’˘÷ÎfiÌ Ω÷ µ’fl √˙fl‰ ±fi¤‰ı »ı. ÷ı µ‹ıflı »ı ¿ı, »^À¿ ‰ı«ÎHÎ ‹ÎÀı Â_ ¿fl‰_ ±fiı Â_ fi ¿fl‰_ ÷ı ÷ıfiÎ VÀÎŒ ‹ÎÀı ±fiÁfl‰ÎfiÌ ⁄Î⁄÷˘ ›˘B› »ı. ÿÎ. ÷. ±ı¿ … fl__√fiÎ µI’Îÿfi˘ ’ÎÁ’ÎÁı √˘Ã‰Ìfiı ‰ı«ÎHÎ ¿fl‰Î ‹ÎÀı ÷ı±˘fiı »^À fi◊Ì.”” ““·Î· fl_√fiÌ ±ı¿ ‰V÷fiı ·Î· fl_√fiÌ ⁄Ì∞ ‰V÷ ±Î Ï‰¤Î√‹Î_◊Ì ‹ÎflÎ ‰ı«ÎHÎfiÎ 50 À¿Î ’˛ÎÅ ◊Î› »ı.”” ’˛◊‹ Ï‰¤Î√ ÿ¿ÎfifiÌ ’Î»‚ Á‘Ì ·¥ Ω› »ı. ‹flÎ‹÷ ’Ëı·Î ±Î Ï‰¤Î√ Ï‰¿ ‹ÎÀı fiyÎ‹˘ Ë÷˘. ’fl_÷ ±ı ΩH›Î ⁄Îÿ ¿ı ÷ı±˘fiÎ ¿‹˝«ÎflÌ±˘ ’ˆ¿Ì ±ı¿ flÁ˘›˘ Ë÷˘ ÷ıfiı ±Î Ï‰¤Î√fiÌ …‰Î⁄ÿÎflÌ Á˘Ó’÷Î ÷ı Ï‰¤Î√ {‚Ë‚Ì ∂Ãu˘. ““±Î flÁ˘›˘ fi‰Ì ‰Îfi√Ì±˘ ⁄fiÎ‰‰Î ·ÎB›˘ ±fiı …^fi‰ÎHÎÌ ¬ÎHÎÌ’ÌHÎÌfiÌ ›ÎÿÌ‹Î_◊Ì »^À¿Îfl˘ ‹Y›˘. ÷ı Ï‰fi_÷Ì±˘ ±fiÁÎfl ÿflfl˘… ‰Îfi√Ì±˘ ’HÎ ⁄ÿ·ı »ı. ““±Î Ï‰¤Î√ Ë‰ı ’˘÷ÎfiÌ ¿‹ÎHÎÌ Ω÷ı … ¿flı »ı ±fiı ‹ıÓ ’HÎ ¿ıÀ·Ì¿ fi ‰ı«Î÷Ì ‰V÷±˘ I›Î_ √˘Ã‰Ì ¬ÎÁ ¿flÌfiı ±ı‰Ì ¬ÎzÁÎ‹√˛Ì±˘ ¿ı …ıfiı flÿ ¿fl‰ÎfiÌ ÷ÎflÌ¬ ’HÎ fi∞¿‹Î_ … Ë÷Ì.”” ±Îç›˝…fi¿ flÌ÷ı ±Î ›˘…fiÎ Ï‰¿fiı ’˛Ï÷ÁÅÎËfiÎ £ 2,300 fiÌ ¿‹ÎHÎÌ ±Î’Ì √¥. ““±Î tWÀÎ_÷ ±ı‰_ »ı ¿ı …ıfiÎ ’fl◊Ì »^À¿ Ï‰øı÷Î±˘ fiÎHÎÎ_ ⁄«Î‰‰Î ‹ÎÀı ‰÷˝‚fiÌ ⁄ËÎfl fiÌ¿‚Ìfiı Ï‰«ÎflÌ Â¿ı.”” ÿ ¿ ÎfifiÌ ’Î»‚fiÎ ¤Î√‹Î_ Ï‰¿ı ·√¤√ 1500 «˘. eÀfiÌ …B›Î ‹Î·fi˘ Á_√˛Ë ¿fl‰Î ‹ÎÀı flÎ¬ı· »ı. ¿˘¥ ¿ÿÎ« ±ı‰_ ‹Îfiı ¿ı ±ÎÀ·Ì Ï‰ÂÎ‚ …B›Îfi˘ ‹Î·fi_ ‰ı«ÎHÎ ¿fl‰Î ‹ÎÀı ›˘B› √HÎÎ› ’fl_÷ Ï‰¿ ±Î√˛Ë flÎ¬ı »ı ¿ı ‹Î·fiÌ ’˛ÎM›÷Î ±ı ±Ïfi‰Î›˝ »ı. …ı »^À¿ ‰ı«ÎHÎfiÎ ÷ıfiÎ «Î‰Ìw’ ÏÁ©Î_÷˘ ’ˆ¿Ì ±ı¿ »ı. ““‹ıÓ …ı ¿o¥ …B›Î ’Î»‚ »˘ÕÌ flÎ¬ı· »ı. ÷ıfi˘ ±◊˝ ±ı »ı ¿ı, Ωı ‹Î· fi ±Î‰ı ÷˘ Ë_ ±ı ⁄Î⁄÷fiÌ ¬Î÷flÌ ±fiı Á·Î‹Ì÷ flÎ¬Ì Â¿<_ ¿ı Ë…\ CÎHÎÎ_ Ïÿ‰Á˘ Á‘Ì ‹ÎflÌ ’ÎÁı ÷ı µI’Îÿfi˘ ’Òfl÷Î ’˛‹ÎHÎ‹Î_ »ı.”” ±L› ±ı¿ Ï‰¤Î√ ¿ı …ıfiı fi‰˘ ±˘’ ±Î’‰Î ‹ÎÀı µE« ±√˛÷Î ±Î’‰Î‹Î_ ±Î‰ı· »ı ÷ı ÿÎw »ı. ±Î Ï‰¤Î√ ±ı¿ ¬ÒHÎÎ‹Î_ ±Î‰ı·˘ »ı …ı ÿ¿ÎfifiÌ ±_ÿflfi˘ ÏËVÁ˘ »ı. …ı‹Î_ ¤˘Ó›÷Ï‚›_ ·Î¿ÕÎfi_ »ı. µ’flfiÎ ¤Î√ı ·Î¿ÕÎfiÌ ¿‹Îfi˘ ·À¿ı »ı ±fiı ““‰Î¥fi Áı·fl”” ±ı‰_ ⁄˘ÕÛ ’HÎ ·√Î‰ı· »ı. ““÷ı ÷ıfiı V‰÷_hÎ ±˘‚¬ ±Î’ı »ı ±fiı ⁄Ωfl ¨«_ ·¥ Ω› »ı.”” 108 Asian Trader

ÿ ¿ ÎfifiÌ ‹K›‹Î_ «Îfl Ï‰¤Î√˘ »ı . …ı ‹ Î_ ±ı¿⁄ÌΩfiÌ ’Î»‚ ΩıÕÎ›ı· ±¤ıflÎ¥±˘ »ı. …ı‹Î_ ÿflı¿ ‰V÷±˘ flÎ¬‰Î‹Î_ ±Î‰ı »ı. …ı‰Ì ¿ı - ÕO⁄Î‹Î_ flËı· ¬ÎzÁÎ‹√˛Ì, ‹ÌÃÎ¥±˘, «Î, ¿˘ŒÌ, ’Î·÷_ ’˛ÎHÎÌ±˘ ‹ÎÀıfiÌ ¬ÎzÁÎ‹√˛Ì, CÎfl√J◊ ‰V÷±˘ ±fiı Á˙Óÿ›˝ ’˛ÁÎ‘fi˘, ’˛I›ı¿ Ï‰¤Î√‹Î_ Ë˘ÕÌ ±Î¿ÎflfiÎ »ıÕÎ »ı. …ı‹Î_ Ïfi›Ï‹÷ CÎfl√J◊ ‰‚÷fl ÷◊Î ⁄Î⁄a@› (±Î¬_ Âı¿ı·_ ¿ı ¤_…ı·_ ’˛ÎHÎÌ) ±◊‰Î ¥VÀfl µI’Îÿfi˘ …ı‰Ì ∑÷±˘fiÌ ±˘Œfl ÿÂÎ˝‰‰Î‹Î_ ±Î‰ı »ı. Á‹√˛ ÿ¿Îfi‹Î_ ‹flÎ‹÷ ⁄Îÿ Ï‰¤Î√˘fiı ‰‘ Ï‰ÂÎ‚ ⁄fiÎ‰‰Î‹Î_ ±ÎT›Î »ı . …ı √˛ Î Ë¿˘fiÎ ±Ï¤’˛Î›fiı ±Î‘Ìfi »ı. ““¿˘¥’HÎ V‰÷_hÎ »^À¿ Ï‰øı÷Î±˘ ÷ıfiÎ √˛ÎË¿˘fiı ÁÎ_¤Ô‚‰Î Ωı¥±ı ±fiı √˛ÎË¿˘ ‰‘ …B›Î ‹Î√÷Î Ë÷Î.””

’ÎÁı @›Îflı› √˘Ã‰‰Ì fi Ωı¥±ı. ±¤ıflÎ¥±˘ µ’fl fl_√⁄ıfl_√Ì ‰V÷±˘ Ë˘‰Ì Ωı¥±ı.”” ÷ı ¿Ëı »ı ¿ı, ÷ı ‰V÷±˘ ‰E«ıfiÎ ±_÷fl ‹ÎÀı ¬Ò⁄ … √VÁ˘ ‘flÎ‰ı »ı. ÷ı …HÎÎ‰ı »ı ¿ı, ÿ¿Îfi‹Î_ Œfl÷Î Ωı ÷ıfiı ‰V÷±˘ ‰E«ı ±_÷fl Ωı‰Î ‹‚ı ÷˘ ÷ı ¿‹˝«ÎflÌ±˘fiÌ V’WÀ÷Î ‹Î√ı »ı. Ï‰¿ µ‹ıflı »ı ¿ı, Œıfl‰HÎÌ µ’fl ’HÎ ¬Ò⁄ … «ÒV÷ flËı‰_ Ωı¥±ı. ‰V÷fiı ‰ı«Ì Â¿‰ÎfiÌ ‹ËkÎ‹ ÷ÎflÌ¬ (Áı· ⁄Î› Õı¥À) fi∞¿ Ë˘› ÷ı‰Ì ‰V÷±˘ Ωı ÷ıfiı ±¤ıflÎ¥ µ’fl ’Î»‚fiÎ ¤Î√ı Ωı‰Î ‹‚ı ±◊‰Î ±Î‰Ì ‰V÷ fiÌ«ıfiÌ ±¤ıflÎ¥ µ’fl fi Ë˘› ÷˘ ÷ı ¿‹˝«ÎflÌ±˘fi˘ ’√Îfl ’HÎ ¿Î’Ì ·ı »ı. Ï‰¿ ’˘÷ÎfiÌ Ω÷fiı µE«÷‹ ’˛Ï÷¤Î‰ ±Î’fiÎfl »^À¿ Ï‰øı÷Î ÷flÌ¿ı ‰HÎ˝‰ı »ı ¿ı, …ı ⁄ΩflfiÎ ⁄ÿ·Î÷Î ’˛‰ÎË‹Î_ ’˘÷Îfi_ Á‰˝V‰ Ë˘‹Ì ÿı‰Î ÷ˆ›Îfl Ë˘› »ı.

9 October 2009

Boost_Diwali_ad.ai

6/10/09

15:14:31

Especially for the independent retailer, the Boost range offers you a choice of sport and energy drinks that are packed with flavour and sales potential. Give your customers what theyâ&#x20AC;&#x2122;re really looking for â&#x20AC;&#x201C; all the taste and performance at a great value price. With Boost, your profits will be brighter than ever this Diwali!

GIVE YOUR SALES A

T: +44 (0) 113 240 3666 boostdrinks.com

Feature

±Îfl › ±ıQ⁄flı¥{ »\À¿ Ï‰ø÷Î±˘fiÎ T›‰ÁÎ›‹Î_ ‘_‘˘ ⁄ÿ·‰˘ ±ı ±ı¿ Â„@÷ÂÎ‚Ì ÂVhÎ ◊¥ «Ò@›_ »ı. ’˘÷ÎfiÎ T›‰ÁÎ›‹Î_ K›ÎfiÎ¿Ê˝¿ ⁄ÿ·Î‰ ·Î‰‰Î ‹ÎÀı ÁŒ‚÷Î’Ò‰˝¿ ÕÌ-‰ÕÛfiı ¤ıÀı·Î «Îfl ‰ı’ÎflÌ±˘ ÁÎ◊ı ±ıÏÂ›fi ÀˇıÕfl ‰Î÷Î˝·Î’ ¿flı »ı.

‘ flıVÀ˘flıÀfl

fiÎ‹— ±ıÏ’›fi Â‹Î˝ VÀ˘fl— ¿˘VÀ¿Àfl, ±ıS◊‹ ·_Õfi. V’ıU›Î·ÌÀÌ— ¬Îz ’ÿÎ◊˘˝

‹ıÓ Ëo‹ıÂÎ ±Î√‚fi_ Ï‰«Î›* »ı ±fiı ±ı ⁄Î⁄÷ ’fl K›Îfi ¿ı„Lƒ÷ ¿›* »ı ¿ı ⁄Ωfl ¿¥ ÏÿÂÎ‹Î_ ’˛√Ï÷

‘ ‹fiÌ ÀˇÎLÁŒfl ‹ıfi

fiÎ‹— ±Ï‹÷ ¿>fiÌ VÀ˘fl— Œ˘fl ‰ı¥{ ŒÎ¥ ¿<@Á, ¿˘‰ıLÀˇÌ. V’ıU›Î·ÌÀÌ— ±Î_÷flflÎWÀˇÌ› flÌ÷ı fiÎHÎÎ_fiÌ ÷⁄ÿÌ·Ì, ‹˘⁄Î¥· Œ˘fi Áı‰Î, ±Î_÷flflÎWÀˇÌ› Œ˘fi ¿ÎÕÛÁ. ±‹ı ±Î ÿ¿Îfi ·√¤√ 2003‹Î_ Âw ¿flÌ ±fiı I›Îfl◊Ì ±Î Ï‰V÷Îfl ·√¤√ ⁄ÿ·Î¥ √›˘. ’Ëı·Î ±Î Ï‰V÷Îfl‹Î_ ‹A›I‰ı ±_√˛ıΩı, ¿ıÀ·Î¿ ±ıÏÂ›fi˘ ±fiı ◊˘ÕÎ ¿ıflÌ⁄Ì±LÁ Ë÷Î. Ë‰ı ’W¿‚ ’˛‹ÎHÎ‹Î_ ±Î¡Ì¿fi˘, ¿<ÿ˘˝, ’˘SÁ, ·ıÀ‰Ì±LÁ ±fiı lÌ·_¿ÎfiÎ ·˘¿˘ ‰Áı »ı. Á˙ ’˛◊‹ Ë_ ÕO⁄Î‹Î_ ’ı¿ ¿flı·Î ¬Îz ’ÿÎ◊˘˝, ÷ÎΩ ±fiÎ… ¿flÌ›ÎHÎÎ, Œ‚˘ ±fiı ÂÎ¿¤Î∞±˘ ‰ı«÷˘ ’fl_÷ ‹ÎflÌ ÿ¿Îfi◊Ì ‹ÎhÎ ÿÂ Ï‹ÀflfiÎ ±_÷flı ÀıV¿˘ ±ı@Á’˛ıÁ Âw ◊¥, ‹ÎflÌ ÿ¿Îfi◊Ì ‹ÎhÎ ’Î_« Ï‹ÏfiÀfiÎ ±_÷flı ±ı¿ Ï‰ÂÎ‚ ·ÌÕ· Âw ◊¥ ±fiı ±Î Ï‰V÷Îfl‹Î_ ±L› V‰÷_hÎ ¿flÌ›ÎHÎÎfiÎ ‰ı’ÎflÌ±˘ ’HÎ ±ÎT›Î. ◊˘ÕÎ_ Á‹›‹Î_ ±‹Îflı I›Î_ ‹ÎhÎ √H›Î √Î_ÃuÎ √˛ÎË¿˘ … Ïfi›Ï‹÷ flÌ÷ı ±Î‰‰Î ·ÎB›Î. ‹ÎflÎ ‘_‘Îfi˘ Ï‰¿ÎÁ ¿fl‰Î ‹ıÓ ±ı Ï‰«Îfl‰Îfi_ Âw ¿›* ¿ı fi‰_ Â_ ◊¥ Â¿ı ÷ı‹ »ı.

110 Asian Trader

CÎHÎÎ_ ·˘¿˘ Ï‰ÿıÂ◊Ì ±Î‰ı·Î Ë÷Î …ı±˘ ÷ı‹fiÌ ‹ÎI≤¤ÒÏ‹ ÁÎ◊ı Á_’¿Û‹Î_ flËÌ Â¿Î› ÷ı‰Ì Áı‰Î±˘ Â˘‘÷Î Ë÷Î. ÷ı◊Ì ‹ıÓ ±Î_÷flflÎWÀˇÌ› Œ˘fi ¿ÎÕÛÁfi_ ¿Î‹ Âw ¿›*. ‹ıÓ ¿ıÀ·Ì¿ ⁄˛ÎLÕ fiı¥QÁ flÎ¬‰Îfi_ Âw ¿›* …ı ±Î¡Ì¿fi ¿ÎÕÛÁ Ë÷Î ±fiı ‹ıÓ ÷ÎI¿Î·Ì¿ ÷ı±˘fiı ⁄ÿ·Ì ±Î’‰Îfi_ Âw ¿›* Ë÷_. ’fl_÷ ÷fl÷ … ‹fiı ŒÏfl›Îÿ˘ ‹‚‰Î ·Î√Ì ¿ı ¤Î‰ ¬Ò⁄… ¨«Î Ë÷Î. ‹˘ÀÌ ±Î_÷flflÎWÀˇÌ› ¿o’fiÌ±˘fiÎ ÁÎ‹ÎL› flÌ÷ı Á˙◊Ì ±˘»Î ¤Î‰ Ë÷Î. ÷ı◊Ì ‹ıÓ ÷ı±˘fiÎ ‹Î· flÎ¬‰Îfi_ Âw ¿›* ±fiı ¥VÀfi˝ ›fl˘’Ì±fi ¿ÎÕÛÁ flÎ¬‰Îfi˘ ’HÎ ’˛›Ifi ¿›˘˝. ÷fl÷ … ’Ïfl„V◊Ï÷ ’·ÀÎ¥ ±fiı Ë_ ¿‹Î›˘. ±fiı I›Îfl◊Ì … ±Î ¿ÎÕÛÁ ‹ÎÀı ±‹ÎflÌ ’ÎÁı ’W¿‚ √˛ÎË¿˘ »ı. Œ˘fi ¿ÎÕÛÁ ’»Ì ÷fl÷ … ‹ıÓ fiÎHÎÎ_fiÌ ÷⁄ÿÌ·Ì ¿flÌ ±Î’‰ÎfiÌ Áı‰Î Âw ¿flÌ ÷ı ±ÎÏ◊˝¿ flÌ÷ı ‹fiı ⁄Ë ŒÎ›ÿÎ¿Îfl¿ fi Ë÷Ì ’fl_÷ Œ˘fi ¿ÎÕÛÁ ÷◊Î ±L› µI’Îÿfi˘ …ı ‰ Î ¿ı ÁÌ√flı À ‹ÎÀı ’ W ¿‚ √˛ÎË¿˘ Â˘‘Ì ±Î’÷Ì Ë÷Ì. Ωı ¿˘¥ √˛ÎË¿ £100 ‹˘¿·ı ÷˘ ‹fiı ±ı Á˘ÿÎ‹Î_◊Ì ‹ÎhÎ £1 … ‹‚÷Î_ …ı ¿o¥ Ï¿o‹÷ fi ¿Ëı‰Î› ¿ÎflHÎ ¿ı ±Î ¿Î‹ ‹ÎÀı ‹Îflı ’W¿‚ ÿ˘Õ‘Î‹ ¿fl‰Ì ’Õı ±fiı Á˘ÿ˘ ’Îfl ’ÎÕ‰Î ‹ÎÀı Œ˘fi ’HÎ ¿fl‰Î ’Õı. ±‹ı ‹˘⁄Î¥· Œ˘fifiÌ Áı‰Î ’HÎ «·Î‰Ì±ı »Ì±ı ÷ı ›Î_ÏhÎ¿ »ı ±fiı Ë_ ÷ı‹Î_ ‰‘ ¿o¥ Á‹…÷˘ fi◊Ì, ’fl_÷ ‹Îfl˘ ±ı¿ ¿‹˝«ÎflÌ ÷ıfiı Á_¤Î‚ı »ı. ÷‹ÎflÎ ¿‹˝«ÎflÌ±˘fiÌ ±Î‰Õ÷ ±˘‚¬‰Ì ±fiı ÷ı fi ˘ µ’›˘√ ¿fl‰˘ ±ı ¬Ò⁄ … ±√I›fi_ »ı.

¿flÂı ±fiı Ë_ V’WÀ’HÎ ‹Îfi »\_ ¿ı ¤Ï‰W›‹Î_ ¬Îz ’ÿÎ◊˘˝fi˘ T›‰ÁÎ› Â„@÷ÂÎ‚Ì flÌ÷ı Ï‰¿ÎÁ ¿flÂı. ËÎ·‹Î_ Ë_ ¬˘flÎ¿fiÌ Ï‰Ï‰‘÷Î±˘ ’ÌflÁ »\_ ±fiı ‹ÎflÌ ÿ¿ÎfifiÌ ⁄Î…\‹Î_ … ‹ıÓ flıVÀ˘flLÀ ¬˘·Ì »ı. ÷ı◊Ì V◊ÎÏfi¿ ·˘¿˘ ‹ÎflÌ ÿ¿Îfiı◊Ì ¿ı flıVÀ˘flLÀ‹Î_◊Ì √HÎ‰kÎÎÁ¤fl ¬˘flÎ¿ ‹ı‚‰Ì Â¿ı »ı. ¿˘¥’HÎ Á‹›ı √˛ÎË¿ ‹ÎflÎ flıVÀ˘flLÀ‹Î_ …¥ Â¿ı »ı ±fiı ¿˘¥’HÎ ¬Îz’ÿÎ◊˝ ’Á_ÿ ¿flÌ ¬flÌÿÌ Â¿ı »ı. ÷ı±˘ ⁄ıÁÌfiı ¤˘…fi ¿flÌ Â¿ı »ı ±◊‰Î ÁÎ◊ı ’HÎ ·¥ …¥ Â¿ı »ı. ±Î ¿Î‹ ÁÎfl_ «Î·ı »ı ±fiı ±Î Ï‰V÷ÎflfiÌ ’˛Ï÷WÃÎfiı √HÎ‰kÎÎÁ¤fl ¬˘flÎ¿ ±fiı ’ÌHÎÎ_ ‹ÎÀı ’fi∞˝‰Ì÷ ¿flı »ı. ‹ÎflÌ ’ÎÁı ¿flÌ›ÎHÎÎfiÌ ÿ¿Îfi ±fiı flıVÀ˘flLÀ ⁄Lfiı »ı. ÷ı◊Ì ‹ÎflÎ ¿flÌ›ÎHÎÎfi˘ ±fi¤‰ ‘flÎ‰÷Î Ë˘‰Î◊Ì ÷ı±˘ ΩHÎı »ı ¿ı ÷ı±˘fi˘ ±Î Á¬ÿ ±fi¤‰ flıVÀ˘flLÀ‹Î_ ’HÎ «Î· flËıÂı. ±ÿ¤÷ Áı‰Î±˘ ’ÒflÌ ’ÎÕ‰ÎfiÌ ‹ÎflÌ ’HÎ ›˘…fiÎ »ı. Á’fl ‹Î¿ı˝ÀfiÌ Ï¿o‹÷ı ‹Îflı flıVÀ˘flLÀ‹Î_ √HÎ‰kÎÎÁ¤fl ¬˘flÎ¿ ’ÌflÁ‰˘ »ı. Ï‰«Îfl ±ı‰˘ »ı ¿ı ‹ÎflÌ ¿flÌ›ÎHÎÎfiÌ ÿ¿Îfi‹Î_ ¿˘¥’HÎ ±Î‰Ìfiı ŒÌÂ Á’flfi˘ ±˘ÕÛfl ±Î’Ì Â¿ı. ±‹ÎflÌ ’ÎÁı ’Î»‚fiÎ ¤Î√ı ±ı¿ ‹˘À<_ flÁ˘Õ< »ı …ı ⁄¯Îı T›‰ÁÎ›fiı Áı‰Î±˘ ’ÒflÌ ’ÎÕı »ı ÷ı‹Î_ ±Î ±˘ÕÛfl Ω› ±fiı √˛ÎË¿fiı CÎflı ·¥ …‰Î ‹ÎÀı ¬Îz’ÿÎ◊˝ ÷ˆ›Îfl ¿flÌ ±Î’‰Î‹Î_ ±Î‰ı. ŒÌÂ ±ıLÕ «Ì’ Â˘’‹Î_ …‰Îfiı ⁄ÿ·ı ÷ı±˘ ’˘÷ÎfiÎ V◊ÎÏfi¿ ¿flÌ›ÎHÎÎfiÌ ÿ¿Îfiı ±Î‰Ìfiı ŒÌÂ Á’fl ·¥ Â¿ı ±◊‰Î ‹ÎflÌ ’ÎÁı µ’·O‘ πÏÕ›fi◊Ì ‹Î_ÕÌfiı ›fl˘Ï’›fi ‰Îfi√Ì±˘fi˘ V‰Îÿ ‹ÎHÎÌ Â¿ı. 9 October 2009

Feature

¥{Ÿ√ ‘ ÕÌ-‰ÕÛ? ‘ ±˘√ı˝Ïﬁ¿ Ë˘·Áı·ﬂ

fiÎ‹— ÏÿÅıÂ ’Àı· VÀ˘fl— ÁÌ VÀ˘fl, ±˘SÕ VÀˇÌÀ, ·_Õfi. V’ıU›Î·ÌÀÌ— ±˘√ı˝Ïfi¿ Ë˘·Áı·Ÿ√.

±‹ÎflÎ V◊‚fiı ¿ÎflHÎı ±‹˘ ÁÎ‹ÎL› T›„@÷ ¿fl÷Î_ ±‹ÎflÎ ±˘√ı˝Ïfi¿ ±fiı ¥¿˘-¡ıLÕ·Ì flıL… ¶ÎflÎ ¿o¥¿ ‰‘ ¿flÌ Â¿Ì±ı »Ì±ı. ±‹˘ ·_ÕfifiÌ ’fl_’flÎ√÷ …\fiÌ ÂıflÌ±˘‹Î_ „V◊÷ »Ì±ı F›Î_ ‰Á÷Î ’W¿‚ ·˘¿˘ ¿·Î ÁÎ◊ı Á_¿‚Î›ı·Î »ı. ±Î ’˛¿ÎflfiÎ

·˘¿˘ ±Îı√ı˝Ïfi¿ ¬˘flÎ¿ ’Á_ÿ ¿flı »ı ◊˘ÕÎ Á‹› ’Ëı·Î ‹fiı Ï‰«Îfl ±ÎT›˘ ¿ı ‹ıÓ ±˘√ıÏ˝ fi¿ flıL… ‰ı«Ìfiı …ı Á_’¿˘˝ ⁄fiÎT›Î »ı. …ı‰Î¿ı, ±˘√ı˝Ïfi¿ ‹Î_Á, «Ì{, Œ‚˘ ±fiı ÂÎ¿¤Î∞±˘fiÎ V‰÷_hÎ ÁM·Î›fl˘. ÷ıfiÎ◊Ì Ë_ ±L› »\À¿ ‰ı’ÎflÌ±˘ ±fiı ¿flÌ›ÎHÎÎfiÎ ‘_‘Î◊a±˘fi˘ ‹K›V◊Ì ⁄fiÌ Â¿<. ‹ÎflÎ ‰ı’ÎflÌ ÷flÌ¿ıfiÎ T›‰ÁÎ›fiÎ ‰Ê˘˝‹Î_ Ë_ CÎHÎÎ_ ÿ¿ÎfiÿÎfl˘fiÎ Á_’¿Û‹Î_ ±ÎT›˘ ¿ı …ı±˘ ±˘√ı˝Ïfi¿ flıL…‹Î_ CÎb_ ‰‘Îflı ’˛√Ï÷¿Îfl¿ ¿Î‹ ¿fl‰Î µIÁ¿ Ë÷Î. F›Îflı ¿ıÀ·Î¿ ±ı‰Î ·˘¿˘ ’HÎ ‹Y›Î ¿ı …ı±˘ ΩHÎ÷Î ’HÎ fi Ë÷Î ¿ı ’Á_ÿ√ÌfiÌ ‰V÷±˘ ‹ı‚‰‰Î @›Î_ …‰_. ±Î… ¿ÎflHÎ˘Áfl ‹ıÓ Ë‹HÎÎ_ … Õ√·Î ¤›Î˝ ±fiı …J◊Î⁄_‘ ±˘√ı˝Ïfi¿ ‰ı’ÎflÌ ⁄L›˘. ‹ÎıÀÎ ±˘ÕÛfl˘ ·ı÷Ì ÿ¿Îfi˘‹Î_ …‰Îfiı ⁄ÿ·ı ÷ı±˘ ‹ÎflÌ ’ÎÁı ±Î‰‰Î ·ÎB›Î ±fiı ÷ı±˘fiı …ıÀ·˘ ÃÌ¿

·Î√ı ÷ıÀ·˘ ±˘»˘ ±˘ÕÛfl ’HÎ ±Î’Ì Â¿÷Î Ë÷Î. I›Îfl⁄Îÿ Ë_ ‹ÎflÎ ÁM·Î›Á˝fiÌ ›ÎÿÌ Ωı¥ …÷˘ ±fiı lıWÃ Á˘ÿ˘ ’÷Î‰÷˘. ‹ÎflÌ ’ÎÁı ¿˘¥ ·CÎ÷‹ ±˘ÕÛfl fi Ë˘‰Î◊Ì Ë_ ±Î Áı‰Î±˘ ¶ÎflÎ CÎb_ ÁÎw ¿Î‹ ¿flÌ Â¿÷˘ Ë÷˘. Ë_ ΩHÎ÷˘ Ë÷˘ ¿ı V◊ÎÏfi¿ ÿ¿Îfi˘ ±fiı ·˘¿˘ ‹Îfl˘ µ’›˘√ ¿fl÷Î Ë÷Î. ’fl_÷ ‹fiı ±ÎÂÎ »ı ¿ı ‹˘œÎ‹˘œ ◊÷Ì ±Î ’˛ÏÁ©Ì «˘yÁ’HÎı ‹ÎflÎ ‹ÎÀı

ŒÎ›ÿÎw’ ◊Âı. Ë_ ‹Îfi_ »\_ ¿ı F›Îflı ‹SÀÌ’SÁ ±fiı ¿L‰ÌfiÌ±LÁ VÀ˘Á˝ ‰E«ı ‰‘fiı ‰‘ ËflÌŒÎ¥ ◊¥ flËÌ »ı I›Îflı »^À¿ ‰ı’ÎflÌ±˘ ‹ÎÀı ¿˘¥ ±L› Ï‰¿S’ fi◊Ì. ÏÁ‰Î› ¿ı ÷ı±˘±ı ±L› ¿fl÷Î ¿o¥¿ ±·√ ¿flÌ ⁄÷Î‰‰_. ÿÎ.÷. Ωı ÷‹ı ÀÌV¿˘ ±ı@Á’˛ıÁ ÁÎ◊ı ËflÌŒÎ¥ ¿flÂ˘ ÷˘ ÷‹Îflı g¿‹÷fiÌ ËflÌŒÎ¥fi˘ ÁÎ‹fi˘ ¿fl‰˘ ’ÕÂı. ’fl_÷ ÷‹ı ¿o¥¿ ±ı‰_ ¿fl˘ ¿ı …ı ÷ı±˘ fi◊Ì ¿fl÷Î_ ÷˘ ·˘¿˘ ÷‹ÎflÌ ÿ¿Îfi‹Î_ ±Î‰Âı ±fiı F›Îflı ÷ı±˘ I›Î_ ±Î‰Âı ÷˘ ±L› ‰V÷±˘ ’HÎ ¬flÌÿÂı.

‘ ÕˇÎ› @·Ìfifl fiÎ‹— …\√ÌLÿfl ÏÁ_CÎ ÿ¿Îfi— ‹ı¥Á, Ï⁄flÏ‹_√ËÎ‹ V’ıU›Î·ÌÀÌ— ÕˇÎ› @·ÌfiŸ√ ‰‘fiı ‰‘ ‹˘ÀÎ T›‰ÁÎ›˘ ±fiı Á’fl ‹Î¿ı˝À Âw ◊‰Îfiı ¿ÎflHÎı ’W¿‚ »\À¿ V‰÷_hÎ Ï‰øı÷Î±˘fiı ±Áfl ◊‰Î ‹Î_ÕÌ ±fiı ‹ÎflÌ ÿ¿Îfifiı ’HÎ ÷ıfiÌ ±Áfl ◊¥. √˛ÎË¿˘fiı ŒflÌ ±Î¿ÏÊ˝÷ ¿fl‰ÎfiÎ Ëı÷◊Ì V◊ÎÏfi¿ ‰ı’ÎflÌ±˘±ı ’Ïfl„V◊Ï÷fiı ’Ë˘Ó«Ì ‰‚Ô‰Î Ï‹ÀŸ√˘fiÌ ËÎfl‹Î‚Î±˘ Âw ¿flÌ. ±Î ⁄Î⁄÷fiı ¿ÎflHÎı ±ı¿ ‰V÷ ÁÎ‹ı ±Î‰Ì …ı Ë÷Ì ‹ÎflÌ ÿ¿Îfi ±fiı ÕˇÎ› @·Ìfifl ‰E«ıfiÌ ¿ÕÌ ±◊Î˝÷ ÷ıfiÎ T›‰ÁÎ›fiı ‹ÎflÌ ÿ¿Îfi ÁÎ◊ı ΩıÕ‰˘ ÷ı ±Î flÌ÷ı ¿Î›˝ ¿flı, F›Îflı ·˘¿˘ ‹ÎflÌ ÿ¿Îfi‹Î_ ¬flÌÿÌ ¿fl‰Î ±Î‰ı I›Îflı ÷ı±˘ ‘˘‰ÎfiÎ ¿’ÕÎ_ ’HÎ ·ı÷Î ±Î‰ı »ı. ’»Ì ±‹ı ±Î ¿’ÕÎ_fiı ’Î»‚fiÎ w‹‹Î_ ±ı¿ CÎ˘ÕÎ ’fl flÎ¬Ì±ı »Ì±ı. ÁŒÎ¥fiÌ ‰Îfi ±Ã‰ÎÕÌ›Î‹Î_ hÎHÎ ‰¬÷ ±Î‰Ìfiı ‘˘‰ÎfiÎ ¿’ÕÎ_ ·¥ Ω› »ı ±fiı 9 October 2009

±√Îµ ‘˘›ı·Î ¿’ÕÎ ‹Ò¿Ì Ω› »ı. ±Î flÌ÷ı ¿Î‹ ¿fl‰Îfiı ¿ÎflHÎı ¿’ÕÎ_ ‘˘fiÎflfiı ÿ¿Îfi ¤ÎÕı flÎ¬‰Ì ’Õ÷Ì fi Ë˘‰Î◊Ì ÷ı ’W¿‚ ’ˆÁÎ ⁄«Î‰Ì Â¿ı »ı. ⁄ÿ·Î‹Î_ ‘˘‰Î÷Î_ ÿflı¿ ¿’ÕÎ_ ‹ÎÀı ‹fiı ‰‚÷fl ‹‚ı »ı ±fiı ÷ı ÿ¿Îfi‹Î_ ‰‘ √˛ÎË¿˘fiı ±Î¿Êı˝ »ı. ÷ı ¬Ò⁄… ÁÎw «ÎS›. ‰‘fiı ‰‘ √˛ÎË¿˘ ÕˇÎ› @·ÌfiŸ√ Áı‰Îfi˘ ·Î¤ ·ı‰Î ·ÎB›Î ±fiı ¿ıÀ·Î¿ √˛ÎË¿˘ ±ı‰Î »ı …ı ⁄ı ‰Ê˝◊Ì ±Î Áı‰Îfi˘ ·Î¤ ·ı »ı. ‘˘‰Î‹Î_ ±Î‰÷Î ÿflı¿ ¿’ÕÎ_ ÿÌÃ ‹fiı 20 ◊Ì 25 À¿Î ‹‚ı »ı ÷ı CÎb_ … ±Î¿Ê˝¿ »ı. ÷ı µ’flÎ_÷ ÿÂ À¿Î ‰‘ √˛ÎË¿˘ ±Î‰ı »ı …ı‹Î_◊Ì ±fl‘˘ ±fl‘ ¬˘flÎ¿ ±fiı ’ÌHÎÎ_±˘ ¬flÌÿı »ı. ±Î Áı‰Î ¬Ò⁄ … ÁÎflÌ «Î·ı »ı

¿ÎflHÎ ¿ı ÷ı ±Ï÷ ÁZÎ‹ »ı. ±Ã‰ÎÕÌ›Î‹Î_ hÎHÎ Ïÿ‰Á ¿’ÕÎ_fiÌ ±Î’-·ı ¿fl‰Î ‹ÎÀı ±Î‰÷Ì ‰ÎfifiÎ Ïÿ‰Á˘ √˛ÎË¿˘ ΩHÎı »ı ±fiı ÷ı Ïÿ‰Á˘ @›Îflı› ⁄ÿ·Î÷Î fi◊Ì. ±Î ‰‘ÎflÎfi˘ T›‰ÁÎ› Âw ¿›Î˝ ⁄Îÿ ¬Ò⁄… ÁÎflÌ ’Ïfl„V◊Ï÷ »ı. Ë_ ÷ıfiÎ◊Ì ¬Ò⁄… ¬ÒÂ »\_ ±fiı ‹fiı ±ÎÂÎ »ı ¿ı ÷ı ◊˘ÕÎ ‰‘ ‰Ê˘˝ «Î·Âı. ËÎ·‹Î_ Ë_ fi‰Î VÀ˘fl Âw ¿fl‰Î fi‰Ì ÿ¿Îfi˘ Â˘‘Ì flèÎ˘ »\_ ±fiı ‹fiı ±ÎÂÎ »ı ¿ı ÷ı Ï‰V÷Îfl˘‹Î_ ’HÎ ÕˇÎ› @·ÌfiŸ√ Áı‰Î±˘ ÁÎflÌ «Î·Âı. Asian Trader

111

Analysis

¥„LÕ›Î{ ‹˘‹ ±ıLÕ ’˘’ Â˘MÁ Õ ⁄ıÀ· ‰Ì◊ ‘ ⁄Ì√ ⁄˘›{ ¤Îfl÷fiÌ ±Á_A› fiÎfi¿ÕÌ “‹˘‹ ±ıLÕ ’˘’” VÀ˘Á˝ ‰ˆÏr¿ Á’fl‹Î¿ı˝ÀfiÌ «ı¥LÁ ÁÎ‹ı ¿¥ flÌ÷ı Á_CÎÊ˝ ¿flÌ flËÌ »ı ÷ıfi˘ ±Ëı‰Î· ±ıÏÂ›fi ÀˇıÕfl fl…^ ¿flı »ı. ¤Îfl÷fiÎ µkÎfl Ï‰V÷ÎflfiÎ ±ı¿ fiÎfi¿ÕÎ ÂËıfl «_ÿÌ√œ‹Î_ ‹fi˘Ëfl·Î· ¿Î‹ µ’fl …‰Î ‹ÎÀı Á‰Îflı ‰Ëı·Î ∂Ãı »ı. ’˘÷ÎfiÎ Ï’÷Î∞fiÎ ¿ÿ‹˘ µ’fl «Î·Ìfiı ÷ı±˘ ÂÎ¿¤Î∞fiÎ ‰ı’ÎflÌ ⁄L›Î »ı. ’˘÷ÎfiÎ_ Ï’÷Î∞ ‰Î’fl÷Î ÷ı … ·ÎflÌ ±Î 35 ‰Ê˝fiÎ T›„@÷ ‰Î’flı »ı ±fiı ÂËıflfiÌ ¬S·Ì ⁄Ωfl‹Î_ ÿflfl˘… ’˘÷ÎfiÌ ËÎÀÕÌ √˘Ã‰ı »ı. flÎ…‘ÎfiÌ ÏÿSËÌfiÌ Ï‰V÷fl÷Ì ÏZÎÏ÷Ωı‹Î_ ◊˘Õı ÿÒfl ÿÏZÎHÎ Ï‰V÷Îfl‹Î_ ÿ¿ÎfiÿÎfl √·Âfi flÎ› ’˘÷ÎfiÌ ¬ÒHÎÎfiÌ ÿ¿Îfi‹Î_ ’˛ÿÂ˝fiw’ı flÎ¬ı· ⁄flHÎÌ±˘ T›‰„V◊÷ √˘Ã‰ı »ı. ±Î ⁄flHÎÌ±˘‹Î_ wÏœ√÷ ¤Îfl÷Ì› ‹ÁÎ·Î±˘ …ı‰Î_ ¿ı, ‹ÁÎ·Î, ÿÎ‚, ¬…^fl, ÂıflÕÌ ‰√ıflı Ë˘› »ı. ±Î¬Î Ïÿ‰Á ‹ÎÀı …wflÌ ‰V÷±˘ ¬flÌÿ‰Î Á‰Îflı ±Î‰÷Î ·˘¿˘fiÌ ¤ÌÕ ‹ÎÀı ±Î ‰V÷±˘ ÷ˆ›Îfl Ë˘› »ı. √·Âfi flÎ› ¿Ëı »ı, ““±Î √˛ÎË¿˘ Ëo‹ıÂÎ ±‹ÎflÌ ’ÎÁı ’Î»Î ±Î‰ı »ı. ±‹ı »ıS·Î ’«ÎÁ ‰Ê˘˝◊Ì ±ËŸ … ⁄ıÃÎ ÷ı‹fiı √HÎ‰kÎÎ Á¤fl µI’Îÿfi˘ ±Î’Ì±ı »Ì±ı ±fiı ÷ı±˘ ±‹ÎflÎ‹Î_ Ï‰rÎÁ ‹Ò¿ı »ı. ÷ı±˘fiı Á_÷˘Ê fi ◊Î› ÷ı ‹ÎÀı ÷ı±˘ 112 Asian Trader

±‹fiı …‰Î⁄ÿÎfl Ãıfl‰Ì Â¿ı »ı.”” ‹˘ÀÎ¤Î√fiÎ ±Î ÿ¿ÎfiÿÎfl˘ ±fiı ‰ı’ÎflÌ±˘ √˛ÎË¿˘fiı ±Î¿ÛÊ‰Î ÷ı‹fiÎ µI’Îÿfi˘ ±fiı Ï¿o‹÷˘fiÌ ⁄Ò‹˘ ’ÎÕ÷Î Ë˘› »ı. ÿflı¿ ‰V÷fiÌ Ï¿o‹÷fi_ ÁÎÀ< ‰Î‚‰Î ÷ı±˘ ¿˘ÏÂÊ ¿fl÷Î Ë˘› »ı. ‹Î√fiı ’Ë˘Ó«Ì ‰‚‰Î fl˘… µI’Îÿfi˘ ⁄ÿ·Î› »ı. ±Î ±ı‰Ì ÿÏfi›Î »ı F›Î_ √˛ÎË¿˘ ±fiı ‰ı’ÎflÌ±˘ ±ı¿⁄ÌΩfiı ÁÎflÌ flÌ÷ı ±˘‚¬÷Î Ë˘› »ı F›Î_ µ‘Îfl ±Î’‰_ ±fiı CÎflı ⁄ıÃÎ ‹Î· ’Ë˘Ó«÷˘ ¿fl‰˘ ±ı ÁÎ‹ÎL› ⁄Î⁄÷˘ »ı. √·ÂfifiÌ ÿ¿Îfi‹Î_ Ωı‰Î ‹‚÷Î ±Î ‘‹ÎÏ·›Î tU›˘ …ı‰Î_ … tU›˘ Á‹√˛ ¤Îfl÷‹Î_ ÿflı¿ ‹˘ÀÎ ÂËıfl˘‹Î_, √˛ÎQ› Ï‰V÷Îfl˘‹Î_ ÷◊Î ‹_⁄¥◊Ì Âw ¿flÌfiı ÿÏZÎHÎ‹Î_ ±Î‰ı· ÂËıfl «ıLfiÎ¥ Á‘Ì ÿflı¿ ËÎÀÕÌ±˘ ±fiı ÿ¿Îfi˘‹Î_ Ωı‰Î ‹‚ı »ı. ¤Îfl÷fiÎ »^À¿ ‰ı«ÎHÎfiÎ ⁄ΩflfiÌ ·√¤√ 95 À¿Î ⁄Ωfl ¿˙À<_Ï⁄¿ flÌ÷ı «·Î‰‰Î‹Î_ ±Î‰÷Î T›‰ÁÎ› ±Î‘ÎÏfl÷ Ë˘› »ı. ÀıV¿˘ ±fiı ‰˘·‹ÎÀÛ …ı‰Ì Á’fl‹Î¿ı˝ÀfiÎ ‰ˆÏr¿ Œı·Î‰Î◊Ì Ë‰ı ÷ı±˘ Õfl ±fi¤‰ı »ı. Áfiı 2006‹Î_ ¥„LÕ›Î ⁄˛ÎLÕ ¥„@‰ÀÌ ŒÎµLÕıÂfi ¶ÎflÎ ΩËıfl

¿fl‰Î‹Î_ ±Î‰ı· ±Î_¿ÕÎ±˘ ±fiÁÎfl ÷Î…ı÷fl‹Î_ ‰Ê˘˝‹Î_ ±Î T›Î’ÎflÌ ‹ËÎ¿Î›Î±ı ¤Îfl÷fiÌ »^À¿ ‰ı«ÎHÎfiÌ ⁄Ωfl‹Î_ ’√ ’ıÁÎfl˘ ¿fl‰Î ·√¤√ £ 180 Ï⁄Ï·›fifi_ fl˘¿ÎHÎ ¿flı· »ı …ı Áfiı 2010 Á‘Ì‹Î_ £ 260 Ï⁄Ï·›fi ◊‰ÎfiÌ ±ÎÂÎ »ı. ’˘÷ÎfiÌ … ⁄˛ÎLÕ ËıÃ‚ Á’fl‹Î¿ı˝À …ı‰Ì ¿ı ÀıV¿˘ ±fiı ‰Î˜· ‹ÎÀÛ Âw ¿fl‰Î ‹ÎÀı ÷Î…ı÷fl‹Î_ ¤Îfl÷Ì› ¿ÎfiÒfiı ’˛Ï÷⁄_‘ ‹Ò@›˘ »ı. ’ÏflHÎÎ‹ı ‰Î˜· ‹ÎÀı˝ ¤Îfl÷fiÎ …J◊Î⁄_‘ ‰ı’ÎflÌ “¤Îfl÷Ì” ÁÎ◊ı 2007‹Î_ ¤Î√ÌÿÎflÌ ¿flÌfiı Ï‰ÂÎ‚ ¿ıÂ ±ıLÕ ¿ıflÌ Âw ¿flı· »ı. ±Î … ’˛¿ÎflfiÌ ¤Î√ÌÿÎflÌ ÀıV¿˘±ı Áfiı 2007‹Î_ ÀÎÀÎfiÌ Ï‰r T›Î’Ì »^À¿ ‰ı«ÎHÎfiÌ ÂÎ¬Î ÀˇıLÀ ÁÎ◊ı ¿flı· »ı. ±Î ⁄_fiı ÁÎËÁ˘ Áfiı 2009 Á‘Ì‹Î_ …J◊Î⁄_‘ ‰ı«ÎHÎfiÎ ’Î_« ¿ıLƒ˘ ±fiı Áfiı 2012 Á‘Ì‹Î_ 10 ◊Ì 15 ¿ıLƒ˘ Âw ¿fl‰ÎfiÎ Ëı÷◊Ì ¿fl‰Î‹Î_ ±ÎT›Î Ë÷Î. »÷Î_ ’HÎ Ë…\ ‹ÎhÎ ¿ıÂ ±ıLÕ ¿ıflÌ … Âw ¿fl‰Î‹Î_ ±Î‰ı· »ı. ’_Ω⁄‹Î_ ±Q≤÷Áfl ¬Î÷ı ‹ı-2009‹Î_ Œ‚˘, ÂÎ¿¤Î∞, ¿Î«˘ ‹Î· ±fiı ’ÌHÎÎ_±˘fi˘ T›‰ÁÎ› ¿fl‰ÎfiÎ Ëı÷◊Ì ‰˘· ‹ÎÀÛ ±‹ÎflÌ ŒVÀÛ ⁄ıVÀ ’˛Î¥Á (50,000 «˘.eÀ) ÿ¿Îfi Âw ¿flı· »ı. Ωı ¿ı, ‰ˆÏr¿ Á’fl‹Î¿ı˝ÀfiÌ ËÎfl‹Î‚Î±˘◊Ì ¤Îfl÷Ì› ⁄Ωfl‹Î_ ÁÎËÁ˘ ¿fl‰ÎfiÌ CÎHÎÌ ›˘…fiÎ±˘, …ı‹Î_ ¡ÎLÁfiÌ ¿ıflÌŒ˘flfi˘ ’HÎ Á‹Î‰ıÂ ◊Î› »ı; ÷ıfiı V◊Ï√÷ ¿fl‰Î‹Î_ Continued on Page 114 9 October 2009

nibbles CARAMEL

A NEW ADDITION TO THE CADBURY BITESIZE COLLECTION. LAUNCH SUPPORTED WITH £1.1M MEDIA CAMPAIGN. FOR MORE INFORMATION PLEASE CALL 08702 400 861.

CADB-0171_Nibbles_A4_AW.indd 1

9/10/09 17:27:33

Analysis ±Î‰ı· »ı. ¿ÎflHÎ ¿ı, ÷ı±˘ ¤Îfl÷‹Î_ »ıS·Î_ 3 ‰Ê˝‹Î_ CÎflı· Á’fl‹Î¿ı˝ÀfiÎ {Õ’Ì µÿ› ±fiı ±V÷fiÎ ¿ÎflHÎ˘ «¿ÎÁÌ flèÎÎ »ı. Áfiı 2006‹Î_ ¤Îfl÷‹Î_ ΩHÎı »^À¿ ‰ı«ÎHÎfiÌ øÎ_Ï÷ Âw ◊¥. Á’fl‹Î¿ı˝À V◊Î’‰Î ‹ÎÀı ¤Îfl÷fiÌ ±Á_A› Á’˛ÏÁ© ¿o’fiÌ±˘±ı ’Ïç‹Ì Ï‰Ï‰‘÷Î±˘fiÎ fiÎ‹ ‘ÎflHÎ ¿›Î˝. ÿÏZÎHÎ ¤Îfl÷fiÌ »^À¿ ‰ı«ÎHÎfiÌ ËÎfl‹Î‚Î ±ı‰Ì ÁÏ¤ZÎÎ ±ı ±Î … ’˛¿ÎflfiÌ ±ı¿ Ï‰VI≤÷ ¿o’fiÌ Ë÷Ì …ıHÎı ‹ÎhÎ ⁄ı ‰Ê˝‹Î_ 1600 ÿ¿Îfi˘fiÌ V◊Î’fiÎ ¿flÌ. ’Ëı·Î_ ÷˘ ±Î ⁄Î⁄÷ ¬Ò⁄ … Á_ÿfl ·Î√Ì. ¬flÌÿÌfiÌ ±Î fi‰Ì ’©Ï÷fi˘ ±fi¤‰ ¿fl‰Î ¤Îfl÷Ì› √˛ÎË¿˘fiÎ À˘‚Î µ‹ÀÌ ’ÕuÎ. Ï‰ÂÎ‚ ±ıfl¿LÕÌÂLÕ ¥‹Îfl÷˘‹Î_ ±ı¿ … »÷ ËıÃ‚ ÿflı¿ ‰V÷ ‹‚÷Ì Ë÷Ì. fi‰Ì ÏÿSËÌ „V◊÷ ÂÎ‚ÎfiÌ 35 ‰Êa› ÏÂÏZÎ¿Î ±L…\ ‹SË˘hÎÎ Á’fl ‹Î¿ı˝ÀfiÎ fi‰Î fl_√w’fiı Ï‰Âı …HÎÎ‰ı »ı, ““ÁÏ¤ZÎÎ …ı‰Ì ÿ¿Îfi‹Î_ ¬flÌÿÌ ¿fl‰Ì ‰‘ ±fi¿>‚ »ı. ‹Îflı Ωı¥÷Ì ÿflı¿ ‰V÷ ±ı¿ … …B›Î±ı ‹‚Ì flËı »ı. Ë_ ‹ÎflÌ ±fi¿>‚÷Î ±fiı ’Á_ÿ√Ì ±fiÁÎfl µI’Îÿfi˘ ’Á_ÿ ¿fl_ »\_.”” «_ÿÌ√œfiÎ µkÎflÌ› Ï‰V÷Îfl‹Î_ flËı÷Î ¿˘·ı…fiÎ ›‰Îfi ’˛ÎK›Î’¿ ’Ïfi÷ Ï‘S·˘fi Á’fl‹Î¿ı˝À‹Î_ ¬flÌÿÌ ¿fl‰Î Ï‰Âı …HÎÎ‰ı »ı ¿ı, ““±ı¿ ±Î‰¿ÎflÿÎ›¿ ’Ïfl‰÷˝fi »ı. ¿ÎflHÎ ¿ı, µI’Îÿfi˘ ÁV÷Î_ ±fiı ‰‘ ±Îfl˘B›’˛ÿ Ë˘› »ı.” ’fl_÷ wœÌ√÷ ‰ı’ÎflÌ±˘±ı ÷ıfi˘ ±fiı¿ flÌ÷ı Ï‰fl˘‘ ¿›˘˝. «_ÿÌ√œfiÎ ¿Ïfl›ÎHÎÎfiÎ ‰ı’ÎflÌ fl‹ıÂ ÏÁ_CÎ·ı Áfl¿Îfl ’fl ÿ˘ÊÎfl˘’HÎ ¿fl÷Î_ …HÎÎT›_ ¿ı, ÷ı±˘ »^À¿ Ï‰øı÷Î±˘ ±fiı ÷ı±˘fiÎ ¿<À⁄ _< Ì…fi˘fiÎ QË˘Ó‹Î_◊Ì fl˘À·Î {Ò_À‰Ì ·ı »ı. ““flÎF› Áfl¿Îfl ÁÏ¤ZÎÎ …ı‰Ì ¿o’fiÌ±˘fiı ‹ÿÿ ¿flı »ı. ¿ıÀ·Î¿ ·˘¿˘ Ωı ¬ÎHÎÌ-’ÌHÎÌ, Œ‚˘ ±fiı ÂÎ¿¤Î∞±˘fi˘ ‘_‘˘ fiËŸ ¿flÌ Â¿ı ÷˘ ÷ı±˘ ¤Ò¬‹fl˘ ‰ıÃÌfiı Q≤I› ’Î‹Âı.”” Ï‰Ëo√Î‰·˘¿fi ¿fl÷Î_ »^À¿ Ï‰øı÷Î±˘‹Î_ ¬÷flÎfiÌ CÎ_ÀÌ ÁÎ_¤‚‰Ì ±ı µ÷Î‰‚Ì› _ ’√· _ …HÎÎ› »ı . Á ’ fl‹Î¿ı ˝ À «·Î‰‰Î ‹ÎÀı …wflÌ Ï‰ÂÎ‚ Á_A›Î‹Î_ ¿‹˝«ÎflÌ±˘, ‰Ì…‚ÌfiÎ Ï⁄·˘ ÷◊Î Â˘Ï’_√ ‹˘SÁfiÎ ±Ï÷ ¨«Î ¤ÎÕÎfiı ’Ë˘Ó«Ì ‰‚‰Î‹Î_ ÁÏ¤ZÎÎ fi⁄‚Ì ’ÕÌ. ±_÷‹Î_ ÷ıfiÎ ‹˘ÀÎ¤Î√fiÎ VÀ˘Á˝ ⁄_‘ ◊¥ √›Î ±fiı

114 Asian Trader

±fiı ‰ı’ÎflÌ±˘±ı ÷ı±˘ ±fiı ÁÏ¤ZÎÎ ÁÎ‹ı ’˛⁄‚ Ï‰fl˘‘ T›@÷ ¿›˘˝. ±Î Ï‰fl˘‘ ÏËoÁ¿ ⁄L›˘ ±fiı µkÎfl’˛ÿıÂ ÷◊Î ’Ò‰˝ flÎF›˘‹Î_ flÌ·Î›LÁ ¡ıÂı ÷ıfiÌ ¿ıÀ·Ì¿ ÿ¿Îfi˘fiÎ ÂÀfl ⁄_‘ ¿fl‰Î ’ÕuÎ. ±Î Ï‰fl˘‘ 2007‹Î_ ’HÎ «Î· flèÎ˘. F›Îflı flÎ_«Ì‹Î_ V◊ÎÏfi¿ ‰ı’ÎflÌ±˘±ı Ï⁄ËÎflfiÎ ±Î ’Ò‰a› flÎF›‹Î_ ÿ¿ÎfifiÎ ⁄ÎflÌ±˘fiÎ ¿Î« ÷˘ÕÌ fiÎA›Î ±fiı ±¤flÎ¥±˘ ¬ıÓ«Ì ¿ÎœÌ. ËÎ·‹Î_ flÌ·Î›LÁ ¡ıÂ ÷ıfiÎ Á_«Î·fi˘fiı Ïfi›_ÏhÎ÷ ¿flÌ ÷ı±˘fiÌ ›˘…fiÎ±˘fiı ŒflÌ ÁT›‰„V◊÷ ¿flÌ ±fiı Áfiı 2012 Á‘Ì‹Î_ 6000 ÿ¿Îfi˘ Âw ¿fl‰ÎfiÌ ›˘…fiÎ ‘flÎ‰ı »ı. ¬Ò⁄ Ï‰fl˘‘ ◊‰Î »÷Î_, »^À¿ ‰ı«ÎHÎfiÎ T›‰ÁÎ›fiÎ ÏfiWHÎÎ_÷˘ ‹Îfiı »ı ¿ı, ¤Îfl÷Ì› Á‹Î…fi_ ‹ÎfiÁ ±fiı ÷ıfiÌ ¬flÌÿÌfiÌ ’©Ï÷ ËÎ·‹Î_ ±Î‘Ïfi¿ Á’fl‹Î¿ı˝ÀfiÎ µÿ¤‰˘fiı ±fi¿>‚ fi◊Ì. ‰ˆÏr¿ flÌ÷ı ±ÎÿflHÎÌ› Ï‰U·ıÊ¿ ±fiı ÏËÁÎ⁄fiÌÂ ±LVÀ˝ ±ıLÕ ›_√ ‹Îfiı »ı ¿ı, ±˘»Î‹Î_ ±˘»Î ±Î√Î‹Ì ‰ÌÁ ‰Ê˘˝ Á‘Ì ¤Îfl÷‹Î_ ±Î‘Ïfi¿ Á’fl ‹Î¿ıÀ˝ ¶ÎflÎ ◊÷Î »^À¿ ‰ı«ÎHÎ ¶ÎflÎ wÏœ√÷ »^À¿ ‰ı«ÎHÎfiÎ T›‰ÁÎ›fiı ¿˘¥ ÁÒ«¿ ËÎÏfi ◊¥ Â¿Âı fiËŸ. ““±Î‘Ïfi¿ Á’fl‹Î¿ı˝À ±ı‰Î Á‹Î…‹Î_

4,500 ◊Ì ’HÎ ‰‘ ¿‹˝«ÎflÌ±˘ ŒÎ…· ◊›Î. ¤Îfl÷fiÌ Á˙◊Ì Ï‰ÂÎ‚ ¬Îfi√Ì ZÎıhÎfiÌ ¿o’fiÌ flÌ·Î›LÁ ¥LÕVÀˇÌ{ Ï·Ï‹ÀıÕ ¶ÎflÎ Âw ¿fl‰Î‹Î_ ±Î‰ı· Á’fl ‹Î¿ı˝ÀfiÌ «ı¥fi flÌ·Î›LÁ ¡ıÂfiı ’HÎ ±Î ÿ¤Î˝B›fi˘ ÁÎ‹fi˘ ¿fl‰˘ ’Õu˘. ¤Îfl÷fiÎ ‹˘ÀÎ¤Î√fiÎ_ ÂËıfl˘‹Î_ ’˘÷ÎfiÌ ÿ¿Îfi˘ Âw ¿flÌfiı ÷ı‹HÎı Áfiı 2006‹Î_ »^À¿ ‰ı«ÎHÎfiÎ T›‰ÁÎ›fi_ ’HÎ Ωı¬‹ ¬ıÕÌ Ωı›_. ÷ı Á‹›ı flÌ·Î›LÁ ¡ıÂfiÎ ÁÌ¥±˘, √flÌLÿfl ¿’Òfl ““±˘√ı˝fiÎ¥{˚Õ ⁄Ì{fiıÁfi˘ …‹Îfi˘ »ı, ÏflÀı· ’HÎ ÷ı‹Î_◊Ì ⁄Î¿Î÷ fi◊Ì.”” ’fl_÷ I›Îfl⁄Îÿ ’Õ÷Ì ◊¥. flÌ·Î›LÁ ¡ıÂ VÀ˘Á˝fiÌ Âw±Î÷ ’»Ì ◊˘ÕÎ ‹ÏËfiÎ±˘ ⁄Îÿ fiÎfiÎ ŒıÏfl›Î±˘

¿‹Î¥ Â¿ı ¿ı …ı‹Î_ ¿Îfl, ¡Ì{Á˝ ±fiı flı¡Ì…flıÀflfiÌ ‹ÎÏ·¿Ì ÁÎ‹ÎL› Ë˘›, F›Î_ ÷ı±˘ ±Î¬Î ‹ÏËfiÎfiÌ ‰V÷±˘ ¬flÌÿÌ Â¿ı, CÎflı ·¥ …¥ Â¿ı ±fiı Á_√˛ËÌ Â¿ı.”” CÎHÎÎ_ √˛ÎË¿˘ ‹ÎÀı …J◊Î⁄_‘ ÂÎ¿¤Î∞ ¬flÌÿÌ ±fiı ÷ıfiı Á_√˛ÏË÷ ¿fl‰Îfi_ ±Â@› Ë˘› »ı. Ë¿Ì¿÷‹Î_ ‹˘ÀÌ Á_A›Î‹Î_ √˛ÎË¿˘ ¬ÎzÁÎ‹√˛Ì, ’ÌHÎÎ_±˘ ±fiı ‹ÁÎ·Î±˘ ÿˆÏfi¿ ‘˘flHÎı ¬flÌÿ÷Î Ë˘› »ı. Á’fl‹Î¿ı˝À‹Î_ ¬flÌÿÌ ¿fl‰Îfi˘ ±¬÷fl˘ ¿flfiÎfl ¿ıÀ·Î¿ ¤Îfl÷Ì› √˛ÎË¿˘ …HÎÎ‰ı »ı ¿ı, Á’fl ‹Î¿ı˝ÀfiÌ Continued on Page 116

9 October 2009

Also available in plain packs. Whilst stocks last.

For trade use only

THE FASTEST GROWING BRAND IN THE RYO UK MARKET *

*Source: AC Nielsen National Retail Audit, Volume share April 09 vs January 09

Smoking kills CC A4Ad274 '09(AsianTrader.indd 1

25/9/09 15:00:29

Analysis

ÁÏ‰‘Î ¿fl÷Î_ fiÎfiÎ V◊ÎÏfi¿ ÏflÀı·fl˘fiÌ √HÎ‰kÎÎ Áı‰Î ‰‘ ’Á_ÿ »ı. ÏÿSËÌfiÎ ±ı¿ √˛ÎË¿ı …HÎÎT›_, ““±Î ±Î‘Ïfi¿ Ï‰ÂÎ‚ ÿ¿Îfi˘‹Î_ Ωı ÷‹˘ Ï‰ÂÎ‚ ‹ÎhÎÎ‹Î_ ¬flÌÿÌ ¿fl˘ ÷˘ … ÷‹˘ ◊˘ÕÌ ⁄«÷ ¿flÌ Â¿˘. Ë¿Ì¿÷‹Î_ ±˘»Ì Ï¿o‹÷fi˘ ‹Î· ÁÎflÌ √HÎ‰kÎÎ‰Î‚˘ Ë˘÷˘ fi◊Ì ±fiı ¬flı¬fl À˘«fiÎ µI’Îÿfi˘ ±L› …B›Î±˘±ı Ë˘› ÷ıÀ·Î … ‹˘ÓCÎÎ Ë˘› »ı. Ëo ¿Î›‹ …÷˘ Ë÷˘ ÷ı ÿ¿Îfi˘ ±fiı ËÎÀÕÌ±˘‹Î_ ‹ıÓ ŒflÌ◊Ì …‰Îfi_ Âw ¿flÌ ÿÌ‘_ »\_. ÏÿSËÌ◊Ì ¥„LÿflÎ fiˆ›fl ¿Ëı »ı, ““‹˘ÀÌ »^À¿ ‰ı«ÎHÎfiÌ ÿ¿Îfi˘‹Î_ T›„@÷√÷ Áı‰Î±˘ ‹‚÷Ì fi◊Ì. ‹Îfl˘ ÂÎ¿¤Î∞fi˘ ‰ı’ÎflÌ ‹fiı ‰Ê˘˝◊Ì ±˘‚¬ı »ı ±fiı ‹Îflı Â_ Ωı¥±ı »ı ÷ı ’HÎ ΩHÎı »ı. ÷ı ‹ÎflÎ CÎfl Á‘Ì ‰V÷±˘ ’Ë˘Ó«÷Ì ¿flı »ı ±fiı ‹fiı √HÎ‰kÎÎfiÌ ¬Î÷flÌ »ı. Ωı ‹˘ÀÌ Á’fl‹Î¿ı˝À ’HÎ CÎflı ‰V÷±˘ ’Ë˘Ó«ÎÕ‰ÎfiÌ Áı‰Î±˘ Âw ¿flı ÷˘ ’HÎ ‹fiı √HÎ‰kÎÎfi˘ Ï‰rÎÁ ±Î‰Âı fiËŸ.”” fi‰Ì ÏÿSËÌfiÎ flËı‰ÎÁÌ 45 ‰Êa› ±ÿıÂ ‹SË˘hÎÎ …HÎÎ‰ı »ı ¿ı, ““±_÷fl ±fiı ‰ÎËfiT›‰ËÎfl ‹˘ÀÎ ’˛ë˘ »ı. ‹ÎflÌ ⁄Î…\fiÌ »^À¿ ‰ı«ÎHÎfiÌ ÿ¿Îfi‹Î_ ±˘»Ì Ï‰Ï‰‘÷Î±˘ Ë˘› »ı ±◊‰Î fi ’HÎ Ë˘› ’fl_÷ ‹˘ÀÌ Á’fl‹Î¿ı˝À flËıHÎÎ_¿ Ï‰V÷Îfl˘◊Ì ¬Ò⁄ … ÿÒfl Ë˘› »ı ±fiı I›Î_ ’Ë˘Ó«÷Î ·√¤√ ⁄ı ¿·Î¿ …ı‰˘ Á‹› ·Î√ı »ı.”” ÿflÏ‹›Îfi, V◊ÎÏfi¿ ¿o’fiÌ±˘ ¶ÎflÎ ±Î‘Ïfi¿ Á’fl‹Î¿ı˝À Âw ¿fl‰ÎfiÎ ’˛›ÎÁ˘ ’˛ë˘◊Ì CÎıflÎ›ı·Î »ı. eÕ·ıLÕ ¡ıÂ fiÎ‹fiÌ ¿o’fiÌ ¿ı …ıHÎı ÷ıfiÎ fi‰ÌfikÎ‹ ±fiı µE« ‰‚÷fl◊Ì Âw±Î÷ ¿flÌ »ı. ÷ı ’HÎ ¨«Î ¤Î‰ ±fiı √˛ÎË¿˘fiÌ µÿÎÁÌfi÷Îfiı ¿ÎflHÎı »ıS·Î‹Î_ »ıS·˘ ÏÂ¿Îfl ⁄fiı· »ı. ±Î ‰Êı˝ Œı⁄± ˛ ÎflÌ ‹ÎÁ‹Î_ ÷ıHÎı ΩËıfl ¿flı· ¿ı ÷ı ÷ıfiÎ ‹⁄ _ ¥fiÎ ‹˘ÀÎ¤Î√fiÎ VÀ˘Á˝fi_ fiıÀ‰¿Û ⁄_‘ ¿flÂı. ÂËıfl‹Î_ Œı·Î›ı· ÷ıfiÎ 42 ’ˆ¿Ì 39 VÀ˘Á˝fi_ Á_«Î·fi ÷ı ¿flÂı fiËŸ. flÌ·Î›LÁ ¡ıÂ ±fiı ÁÏ¤ZÎÎfiÌ ÏfiWŒ‚÷Î ⁄Îÿ ÷ı V’WÀ »ı ¿ı 2009fi_ ‰Ê˝ ’fl_’flÎ√÷ V◊ÎÏfi¿ ÿ¿ÎfiÿÎfl˘fi_ ‰Ê˝ flèÎ_. Ωı ¿ı ¤Îfl÷fiÌ V◊ÎÏfi¿ Á’fl‹Î¿ı˝À ’ˆ¿ÌfiÌ ¿ıÀ·Î¿fiÎ 116 Asian Trader

‹flHÎfi˘ ±◊˝ ±ı fi◊Ì ¿ı wÏœ√÷ ‹˘‹ ±fiı ’˘’ VÀ˘Á˝ı ±◊‰Î “Ï¿flÎHÎÎ”fiÌ ÿ¿Îfi˘±ı »^À¿ ‰ı«ÎHÎfi_ ›© ∞÷Ì ·Ì‘_ »ı. ⁄Ωfl‹Î_, ÿıÂÌ ±fiı Ï‰ÿıÂÌ ËΩfl˘, ·Î¬˘, Ï⁄Ï·›LÁfiÌ Ï¿o‹÷fiÌ Á’fl‹Î¿ı˝ÀÁ ±_ÿfl CÎÒÁ‰Î ’˛›ÎÁ˘ ¿flÌ flËÌ »ı. ‰˘·‹ÎÀı˝ CÎHÎÎ_ ‰¬÷ ’Ëı·Î_ ¤·ı ±ı¿ … ¿ıÂ ±ıLÕ ¿ıflÌ Âw ¿flÌ ’fl_÷ ±ı fiyÌ … »ı ¿ı ±Î√Î‹Ì ÁÎ÷ ‰Ê˝‹Î_ ÷ı 12 VÀ˘Á˝ fi‰Î Âw ¿flÂı. “±‰fl ŒVÀÛ ⁄ıVÀ ’˛Î¥Á”fiÌ ËÎfl‹Î‚Î Âw ¿fl‰Î ‹ÎÀı ÏfiWHÎÎ÷˘fiÌ Áı‰Î±˘ ’ÒflÌ ’ÎÕ‰Î ÷ı ¤Îfl÷‹Î_ ÷ıfiÎ ’˛Ï÷ÏfiÏ‘±˘ ’HÎ ‹˘¿·Âı. ÀıV¿˘±ı ’HÎ ¤Îfl÷‹Î_ ÷ıfiÎ ÀˇıLÀ ÁÎ◊ıfiÎ «˘yÁ ΩıÕÎHÎfiÌ Ï‰√÷˘ ΩËıfl ¿flÌ

»ı. ÷ı ÀˇıLÀfiÌ Ï‰¿ÁÌ flËı· ËÎ¥’fl ‹Î¿ı˝ÀfiÌ lÚ_¬·Î VÀÎfl ⁄Ωfl, ‰ˆÏr¿ ’fl‰Ã˘ ’Òfl˘ ’ÎÕ‰ÎfiÌ f≤_¬·Î, ¿QM›ÒÀfl ÏÁVÀQÁ ±fiı T›‰V◊Î’fifi_ ±Î_÷Ïfl¿ ‹Î‚¬_ ’Òfl_ ’ÎÕÂı. ±ı ¿Ëı‰_ ‹U¿ı· »ı ¿ı, ÀıV¿˘ ¬flı¬fl ’˘÷ÎfiÌ ⁄˛ÎLÕ VÀ˘Á˝ ¤Îfl÷‹Î_ @›Îflı Âw ¿flÂı. Áfl¿Îflı ±Î ‰Êı˝ ÷ıfi_ ’˛◊‹ ‰ÎÏÊ˝¿ ±_ÿÎ…’hÎ ’ÒHÎ˝ ¿flı· »ı. ÷ı‹fiÎ ’˛‹¬ ±ÎÏ◊˝¿ Á·ÎË¿Îfl ±flÏ‰_ÿ Ï‰fl‹HÎÌ ÷flŒ◊Ì ¤·Î‹HÎ˘ ±fiı ‹…^fl˘fiÎ Ï‰‰Îÿ‹Î_ flÎF›fiÌ ÿflÏ‹›Îfi√ÌflÌ ’ÒHÎ˝ ◊›ı· »ı ±fiı »^À¿ ‰ı«ÎHÎfiÎ ZÎıhÎ‹Î_ Ï‰ÿıÂÌ fl˘¿ÎHÎ ±Î‰¿Î›˝ »ı. ’fl_÷ fiÎHÎÎ_ ’˛‘Îfi ’˛HÎ‰ ‹¬fl∞±ı ¿o¥ ¿›_˝ fiËŸ ±fiı ÏfiHÎ˝›˘ ·ı‰Îfiı ⁄ÿ·ı ¿Ïfl›ÎHÎÎ‰Î‚Î±˘fiı «ÒÀ_ HÎÌ ‰¬÷ı ±Î’ı·Î ‰«fi˘ µ’fl ±Õ√ flèÎÎ. Ωı ¿ı Ï‰r‹Î_ ±Î…ı ¤Îfl÷ 5 À¿Î ±ÎÏ◊˝¿ Á©fl÷Î ‘ÎflHÎ ¿flÌ flèÎ_ »ı F›Îflı ⁄Î¿ÌfiÎ flÎWÀˇ˘ ‹_ÿÌfi˘ ±fi¤‰ ¿flÌ flèÎÎ »ı I›Îflı Á_¤‰ »ı ¿ı Á’fl‹Î¿ı˝À ’fi˝∞Ï‰÷ ◊Î›, Ï‰ÿıÂÌ ÏfiWHÎÎ÷˘fi˘ ÷ıfiı ÁË›˘√ ‹‚ı ±fiı ·Î_⁄Î Á‹› Á‘Ì ÷ı À¿Ì flËı. ¡ıL« fiıÂfi· ±ıÏ√˛¿S«fl· flÌÁ«˝ ¥„LVÀÀ›ÒÀ ±Î¥±ıfi±Îfl±ıfiÎ ¤Îfl÷Ì› ±◊˝ÂÎjÎÌ U›Î‹Î flÎ‹ÎHÎÌ ¿Ëı »ı ¿ı Ωı ±Î‹ ⁄fi‰Î ’Î‹ı ÷˘ ÷ı ⁄Î⁄÷ ¤Îfl÷ ‹ÎÀı ËÎÏfi¿Îfl¿ ÁÎÏ⁄÷ ◊Âı. ““»^ À ¿ ‰ı « ÎHÎfiÌ ±Î lÚ _ ¬ ·Î±˘◊Ì CÎHÎ˘ ŒÎ›ÿ˘ »ı ’fl_÷ ±ı¿ ⁄Î⁄÷ ¬Ò⁄ … fi¿ÁÎfi¿Îfl¿ »ı. ¤Îfl÷‹Î_ ·Î¬˘ √flÌ⁄˘ ÂÎ¿¤Î∞fiÌ ·ÎflÌ±˘ «·Î‰ı »ı ±fiı ’˘÷ı V‰÷_hÎ flÌ÷ı ’√¤fl Ë˘‰Îfi˘ ±Îfi_ÿ ‹ÎHÎı »ı.”” ““fiÎfiÎ ±fiı ‹˘ÀÎ ⁄Î‚¿˘ ‘flÎ‰÷Î ·Î¬˘ ‹K›‹‰√a ¿<À⁄ _< ˘ ‹˘Àfl¿Îfl ‰√flfiÎ »ı. ÷ı±˘ ËÎ◊-·ÎflÌ±˘‹Î_◊Ì ¬flÌÿÌ ¿flÌfiı ‰ÎËfi T›‰ËÎflfi˘ ¬«˝ ±fiı Á‹›fiÌ ⁄«÷ ¿flı »ı. √flÌ⁄˘fiı fi˘¿flÌ ‰√flfiÎ ¿flÌ ±Î’‰Î ±fiı ¬Îfi√Ì ‰ÎËfi ‰√flfiÎ±˘fiı ÷ÎΩı ¬˘flÎ¿ fi ‹‚ı ±Î ⁄_fiı fi¿ÁÎfiÌ±˘fiı Á’fl‹Î¿ı˝À ¿¥ flÌ÷ı ¤fl’Î¥ ¿flÌ Â¿Âı ?”” 9 October 2009

Happy Diwali & Prosperous New Year Thakrar family, Staff and management of HT & Co Drinks Ltd. would like to wish all readers A Happy Diwali & A Prosperous New Year HT & Co. Drinks Ltd. provide extensive range of Wines, Spirits, Beers, Soft Drinks, Confectionery, etc., at a competitive price with the best customer survices.

HT & Co. (Drinks) Ltd. 31/37 Park Royal Road, Park Royal London NW10 7LQ. United Kingdom Tel: 0208 963 3130 • Fax: 020 8453 1097 • E-mail: info@htdrinks.co.uk • Website: www.htdrinks.com

Asian trader award winner ¿ıL›Î‹Î_ …L‹ı· ±fiı ·_Õfi‹Î_ µ»flı· ±ıÏÂ›fi ÀˇıÕfl ±ı‰˘ÕÛ Ï‰…ı÷Î flÎ… «_ÿı√˛Î±ı ÷ıfiÌ ’çÎÿ¤Òfi˘ µ’›˘√ ¿flÌfiı ¬Î÷flÌ ¿flÎ‰Ì »ı ¿ı “ÿıÂÌ”±ı Ï‰Ï‰‘ ¬˘flÎ¿ ‹ÎÀıfi_ µkÎ‹ V◊‚ »ı. ’Ïç‹ ·_Õfi‹Î_ ‰Ê˘˝ Á‘Ì flËÌfiı ¿flÌ›ÎHÎÎfi˘ T›Î’Îfl ¿flfiÎfl ±fiı ±ıÏÂ›fi ¬˘flÎ¿fi˘ T›‰ÁÎ› ¿flfiÎfl flÎ… «_ÿı√˛Î Á_÷WÀ fi Ë÷Î. ÷ı±˘fiÌ ±ı¿ Á«˘À »^À¿ Ï‰øı÷Î ÷flÌ¿ıfiÌ ±Î_¬˘ ÿflı¿‹Î_ ¬Î‹Ì Â˘‘÷Ì Ë÷Ì. …ı‹ ¿ı Áı‰Î, V‰E»÷Î, ¿‹˝«ÎflÌ±˘fiÌ T›‰V◊Î ±fiı µI’Îÿfi˘fiÌ lıHÎÌ±˘. ¿L‰ÌfiÌ±LÁ VÀ˘fl ‹ÎÀıfiÎ ⁄O⁄ı ±ıÏÂ›fi Àˇ ı Õ fl ±ı ‰ ˘ÕÛ Ï‰fifl ÁŒ‚ ÿ ¿ ÎfiÿÎfl Ë˘‰Î◊Ì ÷ı‹HÎı ËÎµV·˘fiÎ √Ì« ±fiı ¤ÌÕ‰Î‚Î Ï‰V÷Îfl‹Î_ Ï‰r¤flfiÎ ¬˘flÎ¿ ‹‚ı ÷ı‰Ì ÿ¿Îfi Âw ¿fl‰Îfi_ fiyÌ ¿›*. ÷ı‹fiÌ ›˘…fiÎ ±Î ÿ¿Îfifiı µE«÷‹ ‘˘flHÎ˘

VÀ˘fl »ı …ı‹Î_ ±ı¿ T›‰ÁÎÏ›¿ ’˛‹¬ ¿L‰ÌfiÌ±LÁ VÀ˘flfiÌ ‹ÎŒ¿ ‹˘ÀÎ¤Î√fiÌ ⁄˛ÎLÕÁ, CÎfl√J◊ ÁÎ‹Îfi ±fiı ·√¤√ ⁄‘Ì … «Ì…‰V÷±˘ ‹‚ı »ı. ÿıÂÌ «Îfl ÿÎ›¿Î ±√Îµ Âw ◊›˘ Ë÷˘. I›Îfl◊Ì … ÷ı ±Î‘Ïfi¿ ÿı¬Î‰, T›‰ÁÎÏ›¿ Áı‰Î±˘ ±fiı ±ı Ï Â›fi ±˘flÌ±ı L À· ±fiı ±L› Ï‰rT›Î’Ì ¬˘flÎ¿fiÌ «Ì…‰V÷±˘ ’ÒflÌ ’ÎÕ‰ÎfiÌ Â„@÷±ı ÷ıfiı ⁄‚‰Îfi ⁄fiÎ‰ı· »ı. flÎ…ı ÷Î…ı÷fl‹Î_ … ±ıÏÂ›fi ÀˇıÕfl ±ı◊Ïfi¿ dÕ ±ıLÕ ÕˇÌL¿ flÌÀı¥·fl ±˘Œ ‘ ›fl 2008 ±ı‰˘ÕÛ ∞I›˘. flÎ… ÷ı ‹Îfiı »ı ¿ı ±Î‘Ïfi¿ Ï⁄˛ÀÌÂ Á_V¿ÚÏ÷fiÌ

±Î¿Ê˝Ô‰Î ‹ÎÀı «Ò_⁄¿fi_ ¿Î‹ ¿flı »ı. ÿ¿ÎfifiÌ ±Î√‚fiÎ ¤Î√ı◊Ì hÎHÎ ‹ÌÀfl ™Õı ⁄ı Ï‰ÂÎ‚ Œ‚˘ ±fiı ÂÎ¿¤Î∞fiÎ VÀ˘· ±Î‰ı·Î »ı. ±Î Ωı¥fiı ·˘¿˘ ◊˘¤Ì Ω› »ı ±◊‰Î Ωı‰Î ‹ÎÀı ‘Ì‹Î ÷˘ ’ÕÌ … Ω› »ı. ÷ı±˘fiı Œ‚˘ ±◊‰Î ÂÎ¿¤Î∞fiÌ …wfl fi Ë˘› ÷˘ ’HÎ ÷ı±˘ ±_ÿfl ±‹ı Â_ flÎ¬Ì±ı »Ì±ı ÷ı Ωı‰Î ±Î÷fl ◊¥ Ω› »ı. ÿ¿Îfifi˘ ±Î√‚fi˘ ¤Î√ ’HÎ ±Î¿Ê˝¿ »ı. ÿÒfl◊Ì ’HÎ ±˘‚¬Ì Â¿Î› ÷ı‰Î CÎıflÎ ·Î· fl_√◊Ì fl_√Î›ı· »ı. ÿ¿ÎfifiÎ fiÎ‹ ’ÎÀÌ›Î (ÁÎ¥fiı…) ’fl Á˘fiıflÌ µ’Áı·Î ±ZÎfl˘◊Ì “ÿıÂÌ” ·¬Î›ı· »ı. flÎ… V’WÀ’HÎ ·˘LÕÌÁ »^À¿ Ï‰øı÷Î Ë˘‰Î »÷Î_ ÷ıHÎı ÿfl‰ÎΩ µ’fl “±ÿ¤÷” fiÎ‹ ’Á_ÿ ¿flı· »ı. ±‹Îfl_ fiÎ‹ “ÿıÂÌ” ÷fl÷ … ±˘‚¬Ì Â¿Î› ÷ı‰_ ¤Îfl÷Ì› fiÎ‹ »ı ±fiı ÷ı ¬Ò⁄ … Ï⁄˛ÏÀÂ ±ıÏÂ›fi ’HÎ »ı µ’flÎ_÷ ±L› ·˘¿˘ ’HÎ ÷ı Á‹∞ Â¿ı »ı. ‹fiı ·Î√ı »ı ÷ı ¬Ò⁄ … ±ÿ¤Ò÷ »ı.” ‹ÎflÌ ’ÎÁı »^À¿Ì±Î √˛ÎË¿˘ fi◊Ì. ¿o’fiÌ±˘ ±fiı

‘ ø˘Á±˘‰fl ÁÌ-VÀ˘fl TËıfl ¥VÀ ‹ÌÀ˚Á ‰ıVÀ ⁄ZÎÌfiı, ±Î‘Ïfi¿÷Î ·Î‰Ìfiı ‹Î¥·˘ ÿfl◊Ì √˛ÎË¿˘ ±Î¿ÊÎ˝› ÷ı ’˛¿Îflfi_ Ï‰rT›Î’Ì V◊‚ ⁄fiÎ‰‰ÎfiÌ Ë÷Ì. …ı VÀ˘fl ÷ı‹HÎı ⁄fiÎT›˘ ÷ı“ÿıÂÌ” ÷flÌ¿ı ±˘‚¬Î› »ı. ⁄ËÎfl◊Ì ÷ı…V‰Ì fl_√ı fl_√Î›ı· ±fiı ±Î¿Ê˝¿ ÁÎ‘fiÁfl_Ω‹ ÿÂÎ˝‰ı· »ı. …ı‹Î_ flÁ˘¥ ¿fl‰ÎfiÎ ÷ı·fiÎ ÕO⁄Î±˘◊Ì ‹Î_ÕÌfiı ÷ÎΩ Ω’ÎfiÌ{ ÁÂÌ, ¿ıflı⁄Ì±fi, ’˘·ıLÕ, ¤Îfl÷, ’ÎÏ¿V÷Îfi, ±Î„¡¿Î ±fiı ¥ÀÎ·ÌfiÎ ¬˘flÎ¿ ÿÂÎ˝‰ı »ı. ÷ı ÷ÎΩ ¬˘flÎ¿fiÌ Ï‰ÂÎ‚ flıL… µ’flÎ_÷ ±˙Ê‘˘ ±fiı ‹flÌ‹ÁÎ·Î±˘ ’HÎ ’flÎ ’ÎÕı »ı. Ωı ¿ı “ÿıÂÌ” ±ı ±ı‰ V◊‚ fi◊Ì ¿ı F›Î_ ÷‹ı ±ıÏÂ›Îfi˘ ¿Î«˘ ‹Î· ¿ı ÿıÂ-Ï‰ÿıÂfi˘ ¬˘flÎ¿ … ‹ı‚‰Ì Â¿˘ ’fl_÷ ÷ı ±ı¿ ±Î‘Ïfi¿ ¿L‰ÌfiÌ±LÁ

118 Asian Trader

÷ıfiÌ Á‹…HÎ ±fiı ÷ıfiÌ ¬flÌÿÌfiÌ ‰÷˝b_¿ ±ı ÷ıfiÎ Ï‰¿ÎÁfiÌ «Î‰Ì±˘ »ı. “±L› ¿˘¥’HÎ ¿fl÷Î_ Ï⁄˛ÀÌÂ, ±ıÏÂ›fi √˛ÎË¿˘ ÿ¿Îfi‹Î_ ±Î‰‰Î ¥E»ı »ı. Ï¿o‹÷ ±fiı ‰‚÷fl‹Î_ ÷±˘ ÿflfl˘… CÎÀÎÕÎfiÌ ±ÎÂÎ flÎ¬ı »ı.” flÎ… ¿Ëı »ı “±ıÏÂ›Îfi √˛ÎË¿˘ ÿflfl˘… flÎ_‘÷Î Ë˘› ÷ı‰Î …flflÌ µI’Îÿfi˘ µ’fl Ë_ Á÷÷ ‰‚÷fl ±Î’ »\_.” ±‹ÎflÌ ’ÎÁı £1 fiÎ ’Î_« À˘‹ıÀ˘ ¿ıLÁ ±fiı £1fiÎ ’Î_« «Ì¿-’Ì±Î ¿ıLÁ ’HÎ »ı. ·˘¿˘ ±Î ÿflfl˘… ¬flÌÿı »ı. ËÎ·‹Î_ ‹ÎflÌ ’ÎÁı £1‹Î_ ±ı¿ Ï¿·˘√˛Î‹ ⁄ÎÁ‹÷Ì «˘¬ÎfiÌ ±˘Œfl »ı. ±Î ’˛¿ÎflfiÎ ‰‚÷fl √˛ÎË¿˘fiı ÿ¿Îfi ’˛I›ı ±Î¿Ê˝ı »ı. ’fl_÷ ÿ¿ÎfifiÌ ⁄ËÎflfi˘ «‚¿÷˘ ¤Î√ √˛ÎË¿˘fiı

⁄˛ÎLÕÁ …ı ¿o¥ ¿flı »ı ÷ı √‹Î‰‰Îfi_ … Ë˘› »ı. ±Î‘Ïfi¿ Ï⁄˛Àfi‹Î_ …ı T›„@÷ fl˘ÀÌ ⁄fiÎ‰‰Î ·˘À ¬flÌÿı »ı ÷ı ÷ıfiÎ ¿⁄ÎÀ‹Î_ ¿˘ŒÌ, ’Ì{Î ±fiı ¿Ã˘‚ ’HÎ flÎ¬Âı. √˛ÎË¿fiÌ ‹ÎhÎ ±ı¿ … …wflÌ›Î÷ ÂÎ ‹ÎÀı ’ÒflÌ ¿fl‰Ì Ωı¥±ı? “ÿıÂÌ”fiÌ ⁄ı‰ÕÌ ±Áfl ±ı ÷ıfiÌ ¤˙Ï÷¿ fl«fiÎfiı ’HÎ ±Î¤ÎflÌ »ı . ±Î’ ÿÎ¬· ◊Î±˘ ¿ı ÕÎ⁄Ì ÷flŒ ‹A›I‰ı fl˘∞_ÿÌ ⁄˛ÎLÕÁ ±fiı CÎfl√J◊ ÁÎ‹Îfi Ë˘› »ı. …‹HÎÌ ⁄Î…\±ı Ï‰ÿıÂÌ ‰Îfi√Ì±˘ ±fiı ÁflÁÎ‹Îfi Ë˘› »ı. CÎ˘ÕÎ±˘ ÿfl‰ÎΩfiÌ fi∞¿ »ı. I›Î_◊Ì CÎÕÌ›Î‚fiÎ ¿Î_ À ÎfiÌ ¨‘Ì ÿÌÂÎ‹Î_

9 October 2009

Asian trader award winner Ïÿ‰Î· ÷flŒ …÷Î_ ±Î’ Á˙◊Ì ’Ëı·Î ÃoÕ˘ Ï‰V÷Îfl ÕıflÌ ‹ÎÀı »ı. ±ı¿ Ï‰¤Î√ CÎfl√J◊ À˘¥·ıÀflÌ{fi˘ »ı. » ‹ÌÀflfi˘ ÃoÕ˘ Ï‰V÷Îfl ◊Ì…‰ı· ¬˘flÎ¿ …ı‰Î ¿ı ’fl‰Î‚Î±˘ ±fiı ‹Î»·Ì±˘fi˘ »ı. ±Î ÃoÕÎ Ï‰V÷ÎflfiÌ µ’flfiÎ ¤Î√ı » ‹ÌÀflfiÌ »Î…·Ì±˘‹Î_ ‹ÁÎ·Î±˘, ⁄ı Ï‹Àfl «˘¬Î, hÎHÎ ‹ÌÀfl ·˘À ±fiı ⁄ı Ï‹ÀflfiÌ …B›Î …J◊Î⁄_‘ ¿Ã˘‚, ±fiÎ… ±fiı ÁÒ¿Î ¬Îz’ÿÎ◊˘˝ ‹ÎÀıfiÌ »ı. ‹K›‹Î_ hÎHÎ ÁÎ_¿ÕÌ ±fiı ÁÂ˘¤Ì÷ Ë˘ÕÌ±˘ Œfl÷Ì Ë˘› »ı. F›Î_ flÎ…fiÌ T›Î’ÎflÌ Ïfi’HÎ÷Îfi˘ ÁÎfl˘ µ’›˘√ ◊›˘ »ı. ±¤ıflÎ¥±˘ µ’fl ‹fiı ÿıÂÌ ¬˘flÎ¿ ±fiı ’ÌHÎÎ_±˘ flÎ¬Ô‰Îfi_ √‹ı »ı …ı◊Ì Ï‹l ¬flÌÿÌfiı ’˛Ï÷ÁÎÿ ‹‚Ì Â¿ı.” ‹K›¤Î√fiÎ ±ı¿ Ï‰¤Î√‹Î_ ±ıÏÂ›fi fiÀ˚Á ±fiı fiÎV÷Î±˘ ÁÎ◊ı ⁄˛ÎLÕıÕ ÏøV’Á Ë˘› »ı. ±L› Ï‰¤Î√‹Î_ Ï‰Ï¤Lfi ±◊ÎHÎÎ_±˘ ±fiı Á˘Á Ë˘› »ı. I›Îfl ⁄Îÿ À˘‹ıÀ˘ ¿ı«±’ ±fiı ‹ı±˘fiÌ{ Ë˘› »ı. “√˛ÎË¿˘fiı Ï‰Ï‰‘ V‰Îÿ √‹÷Î Ë˘› »ı ’fl_÷ ‹˘ÀÎ¤Î√fiÎ ±L› ‰V÷±˘ ’HÎ ±…‹Î‰ı »ı.” ±Î‘Ïfi¿ √˛ÎË¿ ÿflı¿ Ï‰¤Î√‹Î_◊Ì ◊˘Õ<_ ¬flÌÿı »ı. ±_√˛ı… ·˘¿˘fiı ±ıÏÂ›fi ¬˘flÎ¿ √‹ı »ı ±fiı ±ıÏÂ›fi ·˘¿˘fiı ±_√˛ı∞ ¬˘flÎ¿ ’Á_ÿ »ı. ‹ÎflÌ ÿ¿Îfi ±Î ⁄Lfiı ’ÒflÎ ’ÎÕı »ı.” flÎ…ı ±ı¿ÏhÎ÷ ¿flı· ‹ÎÏË÷Ì±˘ ÷ıfiÎ ⁄‹HÎÎ_ ±Ï¤√‹fiı ŒÎ›ÿ˘ ±Î’ı »ı. ÷ıfiÌ 65-70 À¿ÎfiÌ flıL… Ï‰Ï‰‘ ¬˘flÎ¿ ±fiı ’ÌHÎÎ_±˘fiÌ Ë˘‰Î »÷Î_ ÷ıfiÎ

“

±Î ¿L‰ÌfiÌ›LÁ VÀ˘fl‹Î_ ±ıÏJfi¿ ¬ÎÁ «Ì…‰V÷±˘ ‰ı«Î÷Ì Ë˘‰Î◊Ì ÷ı ¬Ò⁄ ÁŒ‚ ◊›˘ »ı.

”

·√¤√ ±fl‘˘ ±fl‘ √˛ÎË¿˘ V‰ÿıÂÌ »ı. “‹fiı ·Î√ı »ı ¿ı ÷ı CÎHÎÌ ⁄‘Ì ⁄Î⁄÷˘ ’fl ±Î‘ÎÏfl÷ »ı. Á˙ ’˛◊‹ rı÷ Ï⁄˛ÀÌÂ ·˘¿˘fiı ±ıÏÂ›fi ¬˘flÎ¿ ‹ÎÀıfiÌ ‰‘÷Ì «ÎËfiÎ »ı …ı ÷ı±˘fiı ±‹ÎflÎ ÿfl‰ÎΩ Á‘Ì ¬ıÓ«Ì ·Î‰ı »ı. ‹ÎflÎ ¿‹˝«ÎflÌ±˘ ÷ı±˘fiı ‹ÁÎ·Î±˘ ±fiı flÁ˘¥ ⁄fiÎ‰‰ÎfiÌ Á·ÎË ±Î’ı »ı ÷ı◊Ì ÷ı±˘ ŒflÌ ŒflÌfiı ±‹ÎflÌ ÿ¿Îfiı ±Î‰ı »ı.” “F›Îflı ÷ı±˘ ±ËŸ ±Î‰ı I›Îflı ÷ı±˘ fi˘Ó‘ ·ı »ı ¿ı ±_√˛ı∞ ¬˘flÎ¿ ±fiı À˘¥·ıÀflÌ{fiÌ ±ËŸ ±L› …B›Î±˘±ı Ë˘› ÷ıÀ·Ì … Ï¿o‹÷ »ı. ÷ı◊Ì ÷ı±˘ ±fi¿<‚÷Î ¬Î÷fl ’HÎ ÷ı ‰V÷±˘ ¬flÌÿı »ı.” ÷ıHÎı ±ı¿ ÁŒ‚ T›‰ÁÎÏ›¿ fi‹Òfi˘ ’Òfl˘ ’ÎÕu˘ »ı. ÷ı Âw ◊›˘ I›Îfl◊Ì ÷ıHÎı ⁄ı ±Î_¿ÕÎfi˘ Ï‰¿ÎÁ ’˛Ï÷‰Ê˝ ¿flı· »ı. Â_ ⁄ı ±·√ ±·√ ’˛¿ÎflfiÌ ¬Îz ’ÿÎ◊˘˝fiÌ ⁄Ωflfiı ±ı¿ … »Î’flÎ ÷‚ı «·Î‰‰Î‹Î_ ‰‘ÎflÎfiÎ ⁄‚fiÌ …wfl ’Õı »ı? “¬flı¬fl fiËŸ” flÎ… …‰Î⁄ Continued on pg 121 9 October 2009

Asian Trader

119

Asian trader award winner

±Î’ı »ı. “CÎb_ ⁄‘_ ¿‹˝«ÎflÌ±˘±ı ¿fl‰Îfi_ Ë˘› »ı. Ë_ ÷Î·Ì‹‹Î_ ¬Ò⁄ … ‹ÎfifiÎfl˘ »\_. ±‹ı ±‹ÎflÎ ¿‹˝«ÎflÌ±˘ ‹ÎÀı ¬Ò⁄… Ï‰¿ÎÁ ¿Î›˝ø‹˘ ›˘∞±ı »Ì±ı. ÷ı±˘ ÿ¿ÎfifiÌ ÿflı¿ ’˛˘Õ@ÀÁ Ï‰Âı ΩHÎı »ı ‹ÎhÎ ±ıÏÂ›fi ¬˘flÎ¿ Ï‰Âı … fiËŸ.” “±‹ı »^À¿ ‰ı«ÎHÎfiÎ ·√¤√ ÷‹Î‹ ÷I‰˘ Ï‰Âı ÷ı±˘fiı ÷Î·Ì‹ ±Î’Ì±ı »Ì±ı …ı‰Ì ¿ı ‰ı’Îfl ¿fl‰˘, √˛ÎË¿˘ ÁÎ◊ıfiÎ Á_⁄_‘˘, ‹›Î˝ÿÌ÷ ‰ı«ÎHÎ, Á·Î‹÷Ì ±fiı ±L› CÎb_ ⁄‘_.” “’Òfl÷Î ¿‹˝«ÎflÌ±˘ Ë˘‰Î …wflÌ »ı …ı◊Ì ’˛I›ı¿ T›„@÷ µ’fl ‰‘ ⁄˘… fi ±Î‰ı.” ›√ÎLÕÎ‹Î_◊Ì ±ıÏÂ›fi˘fiı ËÎ_¿Ì ¿Îœ‰ÎfiÌ ¥ÿÌ ±‹ÌfifiÌ ¿Î›˝‰ÎËÌ ÿflQ›Îfi flÎ…fi_ ¿<À<_⁄ ¥VÀ ±Î„¡¿Î◊Ì ›¿ı ±ÎT›_. ±ı¿ ‹SÀÌ’· ÁÌ-VÀ˘flfiÎ ±˘’flıÀfl ÷flÌ¿ıfiÌ ÁŒ‚÷Î ÷ıfiÎ ¿<À<_⁄fiÎ fi‰Î CÎfl‹Î_ Á_›@÷ ’˛ › ÎÁ˘fiı ±Î¤ÎflÌ Ë˘‰Îfi _ ÷ı T›@÷ ¿flı »ı. “‰ıVÀ ¿ı„LÁ_√Àfi‹Î_ ±‹ÎflÌ ’˛ ◊ ‹ ÿ ¿ Îfifi _ ÁÎ◊ı Ïfi‹Î˝ H Î ¿flfiÎfl ¤Î¥±˘, ⁄Ëı fi ˘, ÁÎÁflÌ›Î±˘ Á˙ ‹fiı ›Îÿ »ı . ±‹Îfl˘ ’√Îfl ±ı ¿ ‰ÎÁHÎ‹Î_ ‹Ò¿‰Î‹Î_ ±Î‰÷˘ Ë÷˘ ±fiı ⁄ı L ¿ ·˘fifiÌ ¿’Î÷ ’ÒHÎ˝ ¿›Î˝ ⁄Îÿ ⁄Î¿Ì flËı÷Î fiÎHÎÎ_ ±‹ı Áfl¬Î ¤Î√ı ÿfl ±Ã‰ÎÕÌ›ı ‰ËıÓ«Ì ·ı÷Î Ë÷Î.” “Ë_ Ï‰«Îfl_ »\_ ¿ı ’W¿‚ ¿˙À< _ Ï ⁄¿ ÀÌ‹˘ ¿Î‹ ¿fl÷Ì Ë˘› »ı. ‹ıÓ Á_CÎÊ˝ ¿›˘˝ »ı. Ë_ ¿‹˝ « ÎflÌ±˘ ÁÎ◊ı Á_ ⁄ _ ‘ ˘ ⁄Î_ ‘ ‰Î ’˛›ÎÁ ¿w_ »\_ …ı◊Ì Á˙ ÁÎ◊ı ‹‚Ìfiı ‹Ëı fi ÷ ¿flı ±fiı ±ı ‰  _ ±fi ¤ ‰ı ¿ı ÷ı ± ˘ T›‰ÁÎ› ¿flı »ı.” 9 October 2009

¤Ï‰W› ‹ÎÀı ÷ıfiÌ ›˘…fiÎ ÷ıHÎı ¤Ò÷¿Î‚‹Î_ ‹ı‚‰ı· ÁŒ‚÷Î±˘fi_ ’fiflÎ‰÷˝fi ¿fl‰ÎfiÌ »ı. ÷‹˘ »\À¿ ‰ı«ÎHÎ µ’fl ⁄Îflı‹ÎÁ ¤fl˘Á˘ fi flÎ¬Ì Â¿˘. Ωı¿ı VÀ˘fl‹Î_ Á‹÷·fi ⁄flÎ⁄fl «Î·÷ Ë˘› ÷˘ ’HÎ ‹fiı ¬Î÷flÌ »ı ¿ı Ë…\ CÎb_ ⁄‘_ Á‘ÎflÎ-‰‘ÎflÎfi_ ¿Î‹ ⁄Î¿Ì »ı.”

“Ëo‹ıÂÎ fi‰Î µI’Îÿfi˘fi˘ ±¬÷fl˘ ¿fl‰Îfi˘ Ë˘› »ı. fi‰˘ T›Î’ÎflÌ ±Ï¤√‹ ±’fiÎ‰‰Îfi˘ Ë˘› »ı, «Ì…‰V÷±˘fiı fi‰Ì ’©Ï÷±˘◊Ì ‰ı«‰ÎfiÌ Ë˘› »ı ±fiı ÿ¿ÎfifiÌ …B›Îfi˘ fi‰Ì ’©Ï÷◊Ì µ’›˘√ ¿fl‰Îfi˘ Ë˘› »ı …ıfiÎ◊Ì ‰‘ fiŒ˘ ‹‚ı »ı.” “±I›Îflı ‹fiı Ë…\ ’HÎ ±ı‰ ·Î√ı »ı ¿ı ‹Îflı ’W¿‚ …B›Î fi¿Î‹Ì ¬Î·Ì ’ÕÌ »ı. Ë_ ◊˘ÕÌ ‰V÷±˘ ±Î‹-÷ı‹ Œıfl‰Ìfiı ±fiı ÷ıfiÎ ’ÏflHÎÎ‹˘fi_ K›Îfi flÎ¬Ìfiı ’˛›˘√˘ ¿fl‰Îfi_ Ï‰«Îfl_ »\_.” flÎ… ‹Îfiı »ı ¿ı ›¿ıfiÌ ‰‘÷Ì Ï‰Ï‰‘ ‰V÷Ìfiı ¿ÎflHÎı ¤Ï‰W›‹Î_ ‰‘fiı ‰‘ ÿ¿Îfi˘±ı Ï‰Ï‰‘ ‰V÷±˘ ‰ı«‰Îfi˘ ±Ï¤√‹ flÎ¬‰˘ ’ÕÂı. ÷‹Î‹ »^À¿ Ï‰øı÷Î±˘±ı Á÷÷ ⁄ÿ·Î÷Ì ‰ÁÏ÷ ±fiÁÎfl ÷ı±˘fiÎ µI’Îÿfi˘fiı ⁄ÿ·÷Î flËı‰Î Ωı¥±ı ±fiı ÿıÂÌ ·˘¿˘fiÎ ⁄ÿ·Î÷Î V‰Îÿfiı ’HÎ K›Îfiı ·ı‰Î Ωı¥±ı.” “ËÎµLÁ·˘‹Î_ ‹ıÓ ‹ÎflÌ ÿ¿Îfi ¬˘·÷Î ’Ëı·Î ±ı¿ Á‰ı˝ ¿›˘˝ ±fiı Ωı›_ ¿ı ËÎµLÁ·˘‹Î_ 35 À¿Î ‰ÁÏ÷ Ï‰Ï‰‘ ’˛ÿıÂ˘fiÌ Ë÷Ì ±fiı 65 À¿Î V◊ÎÏfi¿ Ë÷Ì. ‹ıÓ ‹ÎflÎ T›‰ÁÎ›Ì¿ ‹˘Õı· ‹ÎÀı ±Î ÕıÀÎfi˘ µ’›˘√ ¿›˘˝. ±L› »^À¿ Ï‰øı÷Î±˘ ’HÎ ±Î‰ ¿flÌ Â¿ı.” ’fl_÷ ±Î’ı Á÷÷ ÷ıfiı ⁄ÿ·÷Î flËı‰_ Ωı¥±ı ÷ı µ‹ıflı »ı “ÿÎ.÷. ÷Î…ı÷fl‹Î_ … ’Ò‰˝ ›fl˘’‹Î_◊Ì V◊‚Î_ ÷Ïfl÷ ◊›ı·Î ·˘¿˘fiı K›Îfiı ·¥fiı …ı »^À¿ Ï‰øı÷Î±˘ ¿Î‹ ¿flı »ı ÷ı ·Î¤ ‹ı‚‰ı »ı ±L› fiËŸ. ÷ı±˘ ’˛◊‹ √˛ÎË¿˘ ‹ı‚‰ı »ı ±fiı ±L›˘fiı ‰‘-CÎÀ ¤Î√ı ±Î‰ı »ı. ±Î‘Ïfi¿ »^À¿ ‰ı«ÎHÎfiÎ T›‰ÁÎ›‹Î_ ±Î’ı ÷ıfiı ¿Î’‰Î ‹ÎÀı ±Î’fiÎ ’√ µ’fl µ¤Î flËı‰_ ’ÕÂı. Asian Trader

121

Cash and carry profile

‘ flÌÀı¥·Ÿ√ ±ı@Á’ÌflÌ›LÁ ‘ıÀ ’ı¥Õ ÏÕÏ‰ÕLÕÁ ¥fi Ë˘·Áı·Ÿ√ fi˘◊˝ ·_Õfi‹Î_ ±ıÕ‹˘LÀfi ¬Î÷ı ¥Q’ÌflÌ±· ¿ıÂ ±ıLÕ ¿ıflÌfiÎ ‹ÎÏ·¿ ‹·«_ÿÎHÎÌ ¿<À<_⁄ ’˘÷ÎfiÌ ÁŒ‚÷Î ±ı Ë¿Ì¿÷fiı lı› ±Î’ı »ı ¿ı ÷ı±˘±ı ‰ÌÁ ‰Ê˝◊Ì ’HÎ ‰‘ Á‹› »^À¿ ‰ı«ÎHÎfiÎ T›‰ÁÎ›‹Î_ T›Ï÷÷ ¿›˘˝ »ı ±fiı ÷ı±˘fiÎ √˛ÎË¿˘fiÌ …wÏfl›Î÷˘fiı ’ÒHÎ˝’HÎı Á‹∞ »ı. ÷ı ±ıÓÁÌfiÎ ÿÎ›¿Îfi˘ ‹K›√Î‚˘ Ë÷˘ F›Îflı ‹·«_ ÿÎHÎÌ ¿<À<_⁄fiı »^À¿ Ï‰øı÷Î ÷flÌ¿ıfiÎ T›‰ÁÎ› ÷flŒfi_ ±Î¿Ê˝HÎ ±˘»\ ◊‰Î ‹Î_Õu_ Ë÷_. ¥.Á. 1964‹Î_ ¤Îfl÷◊Ì πB·ıLÕ ±ÎT›Î ⁄Îÿ ‹·«_ÿÎHÎÌ⁄_‘±˘fiÎ Ï’÷Î∞±ı ÷ı‹fiÌ Á˙◊Ì ’˛◊‹ ÿ¿Îfi Âw ¿flÌ. Ï’÷Î∞ ¶ÎflÎ ‰ÎflÁÎ‹Î_ ‹‚ı· ±Î ÿ¿Îfi ±fiı ±L› ’Î_« ÁŒ‚ ±˘Œ ·Î›ÁLÁ ÿ¿Îfi˘fiı Ï‰¿ÁÎ‰‰Î‹Î_ ¿Î·Ì ‹·«_ÿÎHÎÌ ±fiı ÷ı‹fiÎ_ ¤Î¥fiı ’_ÿfl ‰Ê˝◊Ì ’HÎ ‰‘ Á‹› ·ÎB›˘. ““±‹ı ÁQ≤K‘ ⁄L›Î ±fiı ¬Ò⁄ … ÁÎfl_ ¿›_˝”” ¿Î·Ì ¿Ëı »ı, ““’HÎ ¿ıÀ·Ì¿ ‰V÷±˘ ±ı‰Ì Ë÷Ì …ıHÎı ±‹fiı ‹Ò_{‰Ì ÿÌ‘Î.”” ÷ı‹Î_fiÌ Á˙◊Ì ±√I›fiÌ Ë÷Ì ÷ı‰_ “÷ı±˘ …HÎÎ‰ı »ı ¿ı ““±_÷ËÌfi”” ±ı‰_ ¿Î√‚˘ ·¬‰Îfi_ ¿Î‹. ““CÎHÎÎ_ ⁄‘Î ’hÎ¿˘ ¤fl‰ÎfiÎ Ë÷Î ±fiı flı¿˘ÕÛ flÎ¬‰Îfi˘ Ë÷˘. ±ı¿ … ÿ¿Îfi‹Î_ ’HÎ ÷ı ±CÎfl_ Ë˘› F›Îflı ±‹Îflı ÷˘ ’Î_« Ë÷Ì. ÷‹Îflı ±Î¬˘ Ïÿ‰Á 122 Asian Trader

ÿ¿ÎfifiÎ ¿ÎµLÀfl ’Î»‚ ‰Ì÷Î‰Ì ±fiı ’»Ì ŒflÌ◊Ì ÷ı ¿Î√‚ µ’fl ’fiflÎ‰÷a÷ ¿fl‰Îfi˘.”” ±Î ‹U¿ı·Ì±˘ µI’Îÿ¿˘ ‹ÎÀı ’HÎ ›◊Î‰÷ … Ë÷Ì …ı◊Ì ±Î ¿<À<_⁄ı ÿ¿ÎfifiÎ ¿ÎµLÀfl ÷flŒ ÷ı±˘fiÌ ’ÌÃ Œıfl‰Ìfiı …ı ¿o¥ ±fi¤‰ ÷ı±˘±ı »^À¿ ‰ı«ÎHÎfiÎ T›‰ÁÎ›‹Î_◊Ì ‹ı‚T›˘ Ë÷˘ ÷ıfiı ⁄Ì±fl, ‰Î¥LÁ ±fiı „V’flÌÀfiÎ …J◊Î⁄_‘ T›‰ÁÎ›‹Î_ ¿Î‹ı ·√ÎT›˘. ’Ò‰˝ ·_Õfi‹Î_ ÷ı±˘±ı ±ı¿ Õı’˘ ¬flÌÿ›˘ ±fiı ±ÎS¿˘Ë˘· ÷◊Î ¿LŒı@ÂfiflÌfi˘ ‹Î· ¤›˘˝ ±fiı ¥.Á. 1987‹Î_ ¥Q’ÌflÌ±· ¿ıÂ ±ıLÕ ¿ıflÌ Ï·.fiÌ ¿Î›ÿıÁfl Âw±Î÷ ◊¥. ±Î ¿<À<_⁄ı I›Îfl⁄Îÿ ’Î»\_ ‰‚Ìfiı Ωı›_ fi◊Ì. ±Î…ı fiÌÁÎ-À<ÕıfiÎ ÁP› ÷flÌ¿ıfi˘ T›‰ÁÎ› fi˘◊˝ ·_Õfi ±fiı ÷ıfiÌ ’Î»‚fiÎ Ï‰V÷Îfl˘fiÎ ‹A›I‰ı Continued on Page 124

Œı@À ŒÎ¥·

fiÎ‹ — ¥„Q’flÌ±· ¿ıÂ ±ıLÕ ¿ıflÌ Ï·. V◊‚ — ±ı·ı fl˘Õ, ·_Õfi ±ıfi 18 ‹ÎÏ·¿˘ — ‹·«_ÿÎHÎÌ ¿<À<_⁄ ΩıÕÎHÎ — ÏfiÂÎ À<Õı{ ≥Ï÷ËÎÁ — ¥. Á. 1966‹Î_ ±˘Œ ·Î›ÁLÁ ÿ¿Îfi Âw ¿flÌ ±fiı I›Îfl⁄Îÿ ÷ıfiÌ ËÎfl‹Î‚Î±˘ Âw ◊¥. ¥.Á. 1987‹Î_ ‹·«_ÿÎHÎÌ±˘±ı ÿÎw, „V’flÌÀ ±fiı ±L› ‹ÌÃÎ¥fiÌ ‰V÷±˘fiÌ ¬ÎÏÁ›÷ ‹ı‚‰‰Î »^À¿ Ï‰øı÷ÎfiÎ T›‰ÁÎ›fiı ±·Ï‰ÿÎ ¿flÌ ±fiı ±˘Œ ÷◊Î ±˘fi Àˇ ı Õ µI’Îÿfi˘‹Î_ K›Îfi ¿ı„Lƒ÷ ¿›*. Õı ’ ˘ — 45,000 «˘. eÀ ‰ı fl ËÎµÁ fi˘◊˝ ·_Õfi‹Î_. √˛ÎË¿˘ — 10,000 ◊Ì ‰‘. ’˛‹˘ÂLÁ — ÁÎÅÎÏË¿ «·Î‰ı »ı. T›‰ÁÎÏ›¿ Ïÿ‰Á˘ (ÀˇıÕ Õı{) ’HÎ ‘flÎ‰ı »ı. ÁÅÎËfiÎ ±_÷ı ¬ÎÁ Á˘ÿÎ±˘ ’HÎ ¿flı »ı ±fiı √˛ÎË¿˘ ‹ÎÀı ‹ÎÏÁ¿ ¥fiÎ‹Ì Õˇ˘ ’HÎ ¿flı »ı. 9 October 2009

The pathway

to success

Wishing you a

Happy Diwali

P1544 Unilever Divali GRAMIA.indd 1

22/9/09 16:56:15

Cash and carry profile V‰÷_hÎ »^À¿ Ï‰øı÷Î±˘fiı Ï‰ÂÎ‚ Á_A›Î‹Î_ ‹Î· ’Òfl˘ ’ÎÕ‰Îfi˘ »ı. ÷ıfiÌ Ï‰ÂÎ‚ flıL… Ë˘‰Î◊Ì ÷ı ‹˘ÀÌ Á_A›Î‹Î_ ÏÁQ⁄˘· ‘Îfl¿˘fiı ’HÎ ±Î¿Êı˝ »ı. ““±‹ı »^À¿ ‰ı’ÎflÌ±˘◊Ì ‹Î_ÕÌfiı ÏÁQ⁄˘· Á‘ÌfiÎ ÷◊Î ¿L‰ÌfiÌ±LÁ VÀ˘flfiı ’HÎ ±‹ÎflÌ flıL…‹Î_ ±Î‰flÌ ·Ì‘˘ »ı.”” ““÷ı±˘ ΩHÎı »ı ¿ı, ÷ı±˘ ÷ı‹fiÌ ÷‹Î‹ flıL… ±ı¿ … ÿ¿Îfi‹Î_◊Ì ËflÌŒÎ¥fiÌ Ï¿o‹÷ı ‹ı‚‰Ì Â¿ı »ı. ÷ı ÷ı±˘ ‹ÎÀı ±fi¿>‚ »ı. ÷ı±˘±ı ¿˘¥ ‹Î· ±Î’‰Î ±Î’‰Î ±Î‰ı ÷ıfiÌ flÎË Ωı‰Ì ’Õ÷Ì fi◊Ì. ÷ı±˘fiı F›Îflı ±fiı …ı ‰V÷fiÌ …wfl ’Õı I›Îflı ±fiı ÷ı ‰V÷ ÷ı±˘ ÿ¿Îfiı ±Î‰Ìfiı ·¥ Ω› »ı.”” √˛ÎË¿˘ ÁÎ◊ıfiÎ T›‰ËÎfl‹Î_ ±fiı ÁM·Î›fl˘ ÁÎ◊ıfiÎ ‰Î÷Î˝·Î’‹Î_ ÿ¿ÎfiÿÎflÌ◊Ì ‹Î_ÕÌfiı …J◊Î⁄_‘ ‰ı’ÎflÌ Á‘ÌfiÌ ›ÎhÎÎ CÎHÎÌ Áfl‚ flËÌ. ¿Î·Ì ¿Ëı »ı, ““±‹ÎflÎ √˛ÎË¿˘fiı …ı Ωı¥÷_ Ë˘› ÷ı ±‹˘ ⁄flÎ⁄fl ΩHÎÌ±ı »Ì±ı ¿ÎflHÎ ¿ı ±‹˘ ’HÎ ÿ¿ÎfiÿÎflÌ ¿flÌ «Ò@›Î »Ì±ı. ±◊Î˝÷ µI’Îÿ¿˘fiı ±‹˘ ÷ı±˘fiÎ flÁ Ï‰Âı ‰‘ ÁÎflÌ flÌ÷ı ‹ÎÏË÷Ì ±Î’Ì Â¿Ì±ı »Ì±ı.”” »^À¿ Ï‰øı÷Î ÷flÌ¿ı ‹·«_ÿÎHÎÌ±˘±ı ±ı¿ … Ï‹Ï·›fi◊Ì £ 6 Ï‹Ï·›fi Ï¿o‹÷fi˘ ‹Î· ’˛ÎM› Ë÷˘. ¿Î·Ì V’WÀ÷Î ¿fl÷Î_ ¿Ëı »ı, ““±‹ı ËΩfl˘ ·Î¥fi flÎ¬Ì±ı »Ì±ı, ÿÂı¿ ËΩfl √˛ÎË¿˘ ‘flÎ‰Ì±ı »Ì±ı ±fiı ·√¤√ 200-300 √˛ÎË¿˘ ÿflfl˘… ±Î‰ı »ı. ‹fiı ·Î√ı »ı ¿ı ±‹ÎflÎ ‹Ò‚¤Ò÷ ±Î¿Ê˝HÎ˘ ’ˆ¿Ìfi˘ ±ı¿ ‹t˘ ±‹ÎflÌ µE«kÎ‹ ËflÌŒÎ¥fiÌ Ï¿o‹÷ »ı. ±L› ⁄Î⁄÷ ±ı »ı ¿ı, ±‹˘ ±‹ÎflÎ »^À¿ Ï‰øı÷Îfiı Ïfi›Ï‹÷ ‰‚÷fl ±Î’Ì±ı »Ì±ı …ı ±Î Á‹›‹Î_ ±fiı ›√‹Î_ ±Ïfi‰Î›˝ »ı.”” ±ı¿ »^À¿ Ï‰øı÷Î ÷flÌ¿ı ÷ı±˘ Á˘ÿ˘ ’Îfl ’ÎÕ‰ÎfiÌ ¿oÀÎ‚Î…fi¿ ⁄Î⁄÷˘◊Ì Á˙ ’˛◊‹ ΩHÎ¿Îfl ⁄L›Î ±fiı ±ı¿ …J◊Î⁄_‘ Ï‰øı÷Î ÷flÌ¿ı µI’Îÿ¿fiÎ t„WÀ¿˘HÎ ÁÎ◊ı Á_’ÒHÎ˝ ÷Î· Ï‹·Î‰÷Î ◊›Î. ±Î ⁄_fiı ⁄Î⁄÷˘±ı ÷ı‹fiı ÷ı‹fiÎ ±fi¤‰˘fiı ±Î‘Îflı ‹…⁄Ò÷ ‰‚÷fl ’Òfl_ ’ÎÕ‰ÎfiÌ Á‹◊˝÷Î ’˛ÿÎfi ¿flÌ. ±ı¿ ⁄Î…\ ÷ı±˘ »^À¿ Ï‰øı ÷ ÎfiÎ ¿< ÿ fl÷Ì V‰¤Î‰fiı ÁÎflÌ flÌ÷ı

ÿ¿Îfi◊Ì Âw ¿flÌfiı ‘Ì‹ı‘Ì‹ı ’Î_« ⁄fiÎ‰Ì. ÷ı±˘ …ı‹ …ı‹ ±Î√‚ ‰‘÷Î √›Î ÷ı‹ ÷ı‹ fiŒ˘ ŒflÌ◊Ì ‘_‘Î‹Î_ fl˘¿÷Î √›Î. ¥Q’ÌflÌ±·fiÎ ÁËV◊Î’¿ ±fiı Ïfi›Î‹¿ ¿Î·Ì ¿Ëı »ı ¿ı, ±‹Îfl˘ ¿˙À<_Ï⁄¿ Áÿ˚√HÎ »ı ¿ı ’©Ï÷Áfl ±Î›˘…fi ¿fl˘ ±fiı T›‰ÁÎ› ±Î√‚ ‰‘Âı …. ‹˘ÀÎ ±fiı ‰‘ ‹˘ÀÎ T›‰ÁÎÏ›¿ V◊Î’fi˘ ÷ı ’»Ì ◊Âı …. ““F›Îflı ±‹ı Õı ’ ˘ ¬flÌÿ›˘ I›Îflı ÷ı ‹ÎhÎ 18000 «˘. eÀ Ë÷˘. ±‹ı ΩHÎ÷Î Ë÷Î ¿ı ±‹Îflı ‰‘ …B›Î Ωı¥±ı … ’fl_÷ ±‹ı ÿ˘Õ‰Î ‹Î√÷Î fi Ë÷Î. µ·ÀÎfi _ ±‹˘

124 Asian Trader

T›‰ÁÎ›fiı ‹Ò‚¤Ò÷ flÌ÷ı Ï‰¿ÁÎ‰‰Î ‹Î√÷Î Ë÷Î. ±‹˘ ‹Îfi÷Î Ë÷Î ¿ı, …ı‰_ ‰ı«ÎHÎ ±‹ı ‹Î·fiÌ ‹Î_√ ‰‘Âı ÷ı‰Ì … ±‹ÎflÌ …B›Î ±fiı ‹Î· ’HÎ ‰‘Âı.”” ⁄Ë ◊˘ÕÎ … Á‹›‹Î_ Ï‰V÷flHÎ Â@› ⁄L›. ¥.Á. 1992‹Î_ ‹ÎhÎ Âw±Î÷fiÎ ’Î_« ‰Ê˝ ⁄Îÿ … ¥„Q’flÌ±·ı ÷ıfi_ Õı’˘fi_ ¿ÿ 25,000 «˘. eÀ ‰‘Î›_˝. Á_«Î·fi, ‹Î· ±fiı ¿ÿ ’HÎ ŒflÌ ‰‘Îfl‰Î‹Î_ ±ÎT›Î. ¥.Á. 2002‹Î_ ËÎ·fiÌ 45,000 «˘. eÀ …B›Î ’˛ÎÅ ◊¥. ¿˘¥’HÎ Ïÿ‰Áı ‰ıfl ËÎµÁ‹Î_ ¿o¥’HÎ £

9 October 2009

www. relentlessenergy.com COCA-OFF-0270_Relentless Ad_A4_VIS3.indd 1

5/10/09 14:59:20

Cash and carry profile ΩHÎÌ Â¿ı »ı ¿ı …ı±˘ @›Îflı¿ ÁV÷Ì ¬flÌÿÌ ¿fl‰Î ‹ÎÀı µI’Îÿ¿˘ ¶ÎflÎ ±Î’‰Î‹Î_ ±Î‰÷Î ‰‚÷flfi˘ ·Î¤ ·ı »ı. ⁄Ì∞ ⁄Î…\ ÷ı±˘ Á˘ÿÎ±˘fiÎ ‹˘ÀÎ Ï«hÎ˘ …\±ı »ı …ıfiÎ◊Ì √˛ÎË¿˘ V‰÷_hÎ ÿ¿Îfi˘ ÷flŒ ‰‘ ±Î¿ÊÎ˝› »ı ±fiı ÷ıfiÎ ¿ÎflHÎı »^À¿ Ï‰øı÷Î ±fiı ‹Î· ±Î’fiÎfl ⁄_fiıfiÎ ‰ı«ÎHÎ‹Î_ ÁÎfl˘ ‰‘Îfl˘ ◊Î› »ı. ““±‹ı ‹K›V◊Ì ÷flÌ¿ı ¿Î‹ ¿fl‰Î ÁZÎ‹ »Ì±ı. ±ı¿⁄Î…\ ±‹ı ΩHÎÌ±ı »Ì±ı ¿ı µI’Îÿ¿˘ ÁÎ◊ı ¿¥ flÌ÷ı Á˘ÿÎ ¿fl‰Î …ı◊Ì ±‹ı √˛ÎË¿˘fiı Ï¿o‹÷ fiÌ«Ì ·Î‰Ìfiı ‰‘ Á˘ÿÎ ¿flÎ‰Ì Â¿Ì±ı.”” ““⁄Ì∞ ⁄Î…\ ±‹ı ±Î‰Î ‰ı’Îfl◊Ì »^À¿ Ï‰øı÷Î±˘fiı ÁÏÂÏZÎ÷ ¿fl‰Î

ÁZÎ‹ »Ì±ı ¿ı ‹Î· Á_√˛Ë ¿flÌ flÎ¬‰Î …ı‰˘ ÁV÷˘ flV÷˘ ÷ı±˘ fi ±’fiÎ‰ı ±fiı Ï⁄›flfiÎ ’ı@Áfiı ÷ı±˘ »Î’ı·Ì Ï¿o‹÷ı … ‰ı«ÎHÎ ¿flı ’˛I›ı¿ ’ı¿fiÌ Ï¿o‹÷ı fiËŸ.”” ¿Î·Ì ¿Ëı »ı ¿ı, ËflÌŒÎ¥fiÌ Ï¿o‹÷˘fiÌ ÁÎ◊˘ÁÎ◊ ¥„Q’flÌ±˘·fiÌ ⁄Ì›fl, ±ÎS¿˘Ë˘· ±fiı „V’flÌÀfiÌ ±Ï÷Â› Ï‰ÂÎ‚ lıHÎÌ ’HÎ ¿ıÂ ±fiı ¿ıflÌfi_ ±L› ÏÔ‰ÂÎ‚ ±Î¿Ê˝HÎ »ı. ±Î flıL… ÁÎ‹ÎL›◊Ì ‹Î_ÕÌfiı Ï’˛‹Ì›‹ ÏÕˇL¿Á Á‘Ì µ’·O‘ »ı. ±fiı CÎHÎÎ_ ¬ÎÁ ±ÎS¿˘Ë˘·fiÎ µI’Îÿfi˘fiı ±Î‰flÌ ·ı »ı …ı ·_ÕfifiÌ Ï‰ÂÎ‚ Ï‰Ï‰‘ …fiÁ_A›Î ¶ÎflÎ ·˘¿Ï’˛› »ı.

126 Asian Trader

““·_ÕfifiÌ ‰V÷Ì ¬Ò⁄ … {Õ’◊Ì ⁄ÿ·Î› »ı. Ï‰Ï‰‘ √˛ÎË¿˘ ÿfl ‹ÎÁı ±‹ÎflÌ ÿ¿ÎfifiÎ ÿfl‰Î…ı ±Î‰Ìfiı fi‰Î ’ÌHÎÎ±˘ Ï‰Âı ’Ò»ı »ı. ÷Î…ı÷flfiÎ ‰Ê˘˝‹Î_ ±‹ı ’˘·ÌÁ ·˘¿˘fiÌ ±ı¿ Ï‰ÂÎ‚ ¤fl÷Ì Ωı¥ »ı. ÷ı◊Ì ÿ¿ÎfiÿÎfl˘fiÌ ‹Î√fiı ’Ë˘Ó«Ì ‰‚‰Î ±‹ı {Õ’◊Ì CÎHÎÌ ’˘·ÌÁ ‰˘Õ¿ÎfiÌ flıL… ÿÎ¬· ¿flÌ »ı. „V◊Ï÷V◊Î’¿÷Î ±fiı {Õ’fi˘ Á_√‹ ±ı fiŒ˘ ‹ı‚‰‰ÎfiÌ «Î‰Ì »ı.”” √˛ÎË¿˘fiÌ ‹Î√fi˘ {Õ’◊Ì ’˛Ï÷ÁÎÿ ±Î’‰˘ ±ı ·ZÎHÎ ÷ı‹fiÎ‹Î_ »^À¿ Ï‰øı÷Î ÷flÌ¿ıfiÎ Ïÿ‰Á˘‹Î_◊Ì ±Î‰ı · »ı . ““Á‹Î… ±fiı √˛ Î Ë¿˘‹Î_ ±Î‰÷Î ’Ïfl‰÷˝fi˘ ’˛I›ı ÁΩ√ flËı‰Îfi_ »^À¿ Ï‰øı÷Î ÷flÌ¿ı

±‹ÎflÎ ¿<À<_⁄fiÎ V‰¤Î‰‹Î_ »ı ±fiı ÷ı … ±‹ÎflÌ ÁŒ‚÷Î »ı. Ï‰Ï‰‘ flÎWÀˇ˘fiÎ ·˘¿˘ ±Î Ï‰V÷Îfl‹Î_ Ï‰Ï‰‘ V‰Îÿ ±fiı …wÏfl›Î÷˘ ·¥fiı ±Î‰ı I›Îflı Ï‰Ï‰‘ ‰V÷±˘ ’HÎ µ‹ıfl‰Î‹Î_ ±Î‰Âı.”” ““√˛ Î Ë¿˘fiÌ Á÷÷ ⁄ÿ·Î÷Ì …wÏfl›Î÷˘fiı ±Î‘Îflı F›Î_ Á÷÷ fi‰˘ ‹Î· µ‹ı fl ‰Î‹Î_ ±Î‰ı »ı I›Î_ ¥Q’ÌflÌ±·‹Î_ ’HÎ ±‹ı ±Î „V◊Ï÷V◊Î’¿÷Î Ω‚‰Ì±ı »Ì±ı.”” T›‰ÁÎ›fi _ ËÎÿ˝ ‹…⁄Ò ÷ ’HÎı ’˛‹¬ ⁄˛ÎLÕÁ µ’fl ±Î‘ÎÏfl÷ »ı ±ı‰_ ¿Ëı÷Î ÷ı ±«¿Î› »ı. ““ËÎ, ±‹ı Ï‰rfiÎ ÿflı¿ ¬ÒHÎÎ‹Î_◊Ì fl_√⁄ıfl_√Ì ’ÌHÎÎ_±˘fi˘ ‹Î· flÎ¬Ì±ı »Ì±ı. F›Îflı ’HÎ ±‹fiı fi‰Ì ‹Î_√HÎÌ ‹‚Âı ¿ı ±‹ı ÷ı ’ÒflÌ ¿flÌÂ_.” ’fl_÷ ±‹Îfl˘ ‹˘ÀÎ¤Î√fi˘ ‹Î· Ë…\ ’HÎ ‹A›I‰ı ⁄˛ÎLÕÁ ±Î‘ÎÏfl÷ »ı …ı ‰‘ ‰ı«Î› »ı.”” ““Á˙ ’˛◊‹ ÷˘ ±‹ı ΩHÎÌ±ı »Ì±ı ¿ı, Á‹› ¿ıÀ·˘ Ï¿o‹÷Ì »ı ÷ı◊Ì ±‹ı Â@› ÷ıÀ·Î ±‹ÎflÌ Á‘Ì ’Ë˘Ó«‰Î‹Î_ ’ÌÕÎ flÏË÷ ±fi¤‰˘ ◊Î› ÷ı ‹ÎÀ ¿˘ÏÂÊ ¿flÌ±ı »Ì±ı. ±‹ı …ı Áı‰Î±˘ ±Î’Ì±ı »Ì±ı ÷ı ‹ÎÀı ±‹˘ ±ÁÎ‘ÎflHÎ ’˛›ÎÁ˘ ¿flÌ±ı »Ì±ı. ±‹ÎflÌ ’ÎÁı ’W¿‚ ÏÀSÁ »ı, ’Òfl÷Î ¿‹˝«ÎflÌ±˘ »ı …ı ¿Î‹fiÎ Á‹›‹Î_ Ï‰ÂÎ‚ Á_A›Î‹Î_ ±˘ÕÛfl˘fiı ’Ë˘Ó«Ì ‰‚‰Î ÷ˆ›Îfl Ë˘› »ı.”” ÷‹˘ ¿ÿÎ« ÿ¿Îfi ¿ı ¿ıÂ ±ıLÕ ¿ıflÌ …ı ¿o¥’HÎ «·Î‰÷Î Ë˘, ¿Î·Ì ‹Îfiı »ı ¿ı, ’˛Ï÷WÃÎfi_ Ïfi‹Î˝HÎ ¿fl‰_ ±ı fi‰Î √˛ÎË¿˘ ±Î¿Ê˝‰Îfi_ ±fiı Ï‰¿ÎÁ ¿fl‰Îfi _ ’˛ ‹  ¬ ±Î¿Ê˝ H Î »ı . ““÷‹˘ ¿˘¥’HÎ Ï‰V÷Îfl‹Î_ ‰ı’Îfl ¿fl÷Î Ë˘›, …^fiÎ «ËıflÎ±˘ Ω› »ı ±fiı fi‰Î ÷ıfi_ V◊Îfi ·ı »ı. ÿflı¿ Á‹Î…‹Î_ ±Î‰_ ⁄fiı »ı.”” ¿Î·Ì ‹Îfiı »ı ¿ı, ÷ıfiÌ ÁŒ‚÷Îfi_ tWÀÎ_÷ ÿ¿Îfi «·Î‰÷Ì ¿˘¥’HÎ T›„@÷fiı ·Î√ ’ÎÕÌ Â¿Î› »ı. ““±Î ‹ËÎ‰flÎ±˘ ±fiı ÏÁ©Î_÷˘ »ı … ı ±‹˘±ı »^À¿ Ï‰øı÷Î ÷flÌ¿ıfiÎ T›‰ÁÎ›‹Î_◊Ì …J◊Î⁄_‘ ‰ı’ÎflÌfiÎ T›‰ÁÎ›‹Î_ ÷⁄Ïÿ· ¿›Î »ı. ÷ı ⁄Ì∞ flÌ÷ı ’HÎ ¿Î‹ ¿flı »ı. ‹Ò‚¤Ò÷ flÌ÷ı Ωı¥±ı ÷˘ ±‹ı »^À¿ Ï‰øı÷Î …ı‰Ì … ⁄Î⁄÷˘ ¿flÌ±ı »Ì±ı ’fl_÷ ‹˘ÀÎ ’Î›ı.”” ±ÎÏ◊˝¿ ‹_ÿÌ Ë˘‰Î »÷Î_ √÷ ‰Ê˝ ¥„Q’flÌ±·fiÌ fiÎHÎÎ¿Ì› ±Î’-·ı £ 54m Á‘Ì ’Ë˘Ó«Ì Ë÷Ì. ¿Î·Ì ¿Ëı »ı ¿ı, ±ÎS¿˘Ë˘·fiı ‹_ÿÌfiÌ ±Áfl fiÕ÷Ì fi◊Ì ±fiı ¿<À<_⁄fiÌ ΩB≤÷ T›‰ÁÎÏ›¿ fiÌÏ÷ ŒÎ›ÿ˘ ¿flı »ı. ““±‹ı ¿Î›‹ Ωı›_ »ı ¿ı, ±ÎS¿˘Ë˘· ±ı‰_ ‹…⁄Ò÷ ÷k‰ »ı. …ıfiı ⁄ÎèÎ ’Ïfl‰÷˝fi˘fiÌ ±Áfl ◊÷Ì fi◊Ì. ‹_ÿÌ±ı ±Î ‰V÷fiı {Î_¬Ì ’ÎÕÌ fi◊Ì. ’˛ÌÏ‹›‹ ÏÕˇL¿Á …ı‰Î_ ¿ı ÂıQ’ı¥fi ±˘»Î ‰ı«Î›Î »ı ’fl_÷ ¿˘¥’HÎ flÌ÷ı ±‹Îfl˘ fiŒÎfi˘ √Î‚˘ …‚‰Î¥ flèÎ˘ »ı.”” ¥„Q’flÌ±·fi_ ¤Ï‰W› Â_ »ı ? ““ÁÎfl_  , ‹fiı ±ÎÂÎ »ı . ±‹˘ ‰‘ fi ı ‰‘ Â„@÷ÂÎ‚Ì ◊¥ Â¿Â_. Ωı ¿ı, ±‹˘ T›„@÷√÷ flÌ÷ı ¿Î›‹ ‘_‘˘ «·Î‰Ì Â¿Ì±ı ÷ı‹ fi Ë˘‰Î◊Ì Â@› »ı ¿ı ±‹ÎflÎ ⁄Î‚¿˘ ’HÎ ‘_‘Î‹Î_ ±Î‰ı. Ωı ÷ı‹ fi ◊Î› ÷˘ ±‹˘ ‰ı«Ì fiËŸ fiÎ¬Ì±ı ’fl_÷ ’flÿÎ ’Î»‚ ⁄ıÁÌfiı ¿Î›˝ ¿flÌÂ_. T›‰V◊Î’fi ‰‘ ¿‹˝«ÎflÌ±˘ ¿flÂı.”” 9 October 2009

Have a illiant Diwali from Ariel.

• £50 million retail sales forecasted in year 1. • Up to 25% less packaging when compared to the common compact liquid from a comparable wash basis. • Available in Bio, Colour & Bio with Febreze Effect.

Visit coldisthenewhot.com

PRUK-0375_ArielDiwaliAd_AW1.indd 1

7/10/09 14:37:35

Feature

ÀÎ¥‹ À Áı·Ì⁄˛ıÀ ‘ ŒıVÀÌ‰· ±˘Œ ·Î¥À˚Á

ÏËoÿ±˘fiÎ_ Á˙◊Ì ‹˘ÀÎ µIÁ‰fiÎ ‹Ò‚ @›Î_ »ı ? ±ıÏÂ›fi ÀˇıÕflfi˘ ±Ëı‰Î· ’˛¿ÎÂfiÎ ’‰˝ ÷flÌ¿ı ±˘‚¬Î÷˘ ÷Ëı‰Îfl Ïÿ‰Î‚Ì ±ı ÏËoÿ±˘fi˘ Á˙◊Ì ‹˘À˘ ÷Ëı‰Îfl »ı. ÏËoÿ±˘ ÿÏfi›Î‹Î_ √‹ı I›Î_ Ë˘› ’HÎ ÷ıfiÌ µ…‰HÎÌ ¿flı »ı ±fiı ÷ıfiı ¤Îfl÷fiÌ … µ…‰HÎÌ ÷flÌ¿ı √HÎ‰Î‹Î_ ±Î‰ı »ı. ’˛¿ÎÂfiÌ Áfl¬Î‹HÎÌ ÕËÎ’HÎ ±fiı iÎÎfi ÁÎ◊ı ◊Î› »ı. I›Îflı ÏËoÿ±˘ ±iÎÎfiw’Ì ±_‘ÎflÎfiı µ·ı«‰ÎfiÎ ’˛÷Ì¿ ÷flÌ¿ı ÿÌ’ ’˛√ÀÎ‰ı »ı. Ïÿ‰Î‚Ìfiı fi‰Î fiÎHÎÎ_¿Ì› ‰Ê˝fiÎ ’˛Îfl_¤ ÷flÌ¿ı ’HÎ Ωı‰Î‹Î_ ±Î‰ı »ı. F›Îflı ‰ı’ÎflÌ±˘ ÏËÁÎ⁄fiÎ fi‰Î «˘’ÕÎ±˘fi˘ ’˛Îfl_¤ ¿flı »ı ±fiı ÷ı‹fiÎ_ ‘_‘Îfiı ±ÎÂÌ‰Î˝ÿ ‹ÎÀı ÿı‰Ì ·Z‹Ì∞fi_ ’Ò…fi ¿flı »ı. 17 ±˘@À˘⁄flı ¤Îfl÷Ì› Á‹ÿÎ› ¤T› ’ÎÀa±˘ ÁÎ◊ı ÷ıfiÎ ‹Ò‚ ±fiı Á_V¿ÚÏ÷fiÌ µ…‰HÎÌ ¿flÂı. …ı‹Î_ 128 Asian Trader

·ıVÀflfi˘ ““√˘SÕfi ‹Î¥·”” ±Îfi_ Á˙◊Ì ‰‘ ÿı¬Ì÷_ µÿÎËflHÎ »ı.

‹Ò‚ Ïÿ‰Î‚Ì ‹Ë˘IÁ‰fiÎ ‹Ò‚ ±_√ı ÏËoÿÂÎjÎ˘ ±fiı ‰ıÿ‹Î_ …\ÿÌ …\ÿÌ ¿◊Î±˘ »ı. ÷ı ÿÂıflÎfiÎ ‰ÌÁ‹Î Ïÿ‰Áı ¿ÎÏ÷˝ ¿ ‹ÎÁfiÎ ±_ ‘ ÎflÎfiÎ ’¬‰ÎÏÕ›Î ÿflÏ‹›Îfi ±‹ÎÁfiÎ Ïÿ‰Áı ±Î‰ı »ı. ‰ıÿ‹Î_ ÿÂÎ˝‰Î›_ »ı — ±˘‹ ±Á÷˘ ‹Î Áÿ √‹› ÷‹Á˘ ‹Î F›˘Ï÷√˝‹› Q≤I›˘fl ‹Î ±Q≤÷‹ √‹› …ıfi˘ ±◊˝ ±ı ◊Î› »ı ¿ı, ““Ëı ¥rfl ±‹fiı

±‰ÎV÷Ï‰¿÷Î‹Î_◊Ì ‰ÎV÷Ï‰¿÷Î‹Î_, ±_‘ÎflÎ‹Î_◊Ì ±…‰Î‚Î‹Î_ ±fiı Q≤I›‹Î_◊Ì ±Q≤÷ ¤HÎÌ ·¥ Ω‰. ±Îfi˘ ±◊˝ ±ı ¿ı ‹ÎHÎÁı Ëo‹Â ı Î ÕËÎ’HÎfiÌ {_¬fiÎ flÎ¬‰Ì Ωı¥±ı ¿ÎflHÎ ¿ı …ı‹ ’˛¿ÎÂ ±_‘¿Îflfi˘ fiÎÂ ¿flı »ı. ÷ı‹ ÕËÎ’HÎ ÷‹Î‹ ‹U¿ı·Ì±˘fiı ÿÒfl ¿flı »ı. ¤√‰Îfi flÎ‹fiÌ ¿ËÎHÎÌ ±Î_÷Ïfl¿ ’˛¿ÎÂfiÌ ÏÿT› Â„@÷ ÿÂÎ˝T›Î ‹ÎÀıfiÌ »ı. flÎ‹, ÷‹Î‹ µ‹ÿÎ, ’Ï‰hÎ, ÁÎŒ, ÏfiWÃÎ‰Îfi ±fiı ÕËÎ’HÎ¤›Î* »ı. ÷ıfiÎ ’˛÷Ì¿ »ı, …_√·‹Î_ ÿWÀ flÎ‰HÎı ÷ı‹fiÌ ’IfiÌ ÁÌ÷Îfi_ ±’ËflHÎ ¿›* I›Îflı flÎ‹ı ÷ıfiı √‹Î‰Ì. ’˘÷ÎfiÎ ¤Î¥ ·Z‹HÎ ±fiı ÷ıfiÌ ‰ÎfiflÁıfiÎfiÌ ÁËÎ›◊Ì flÎ‹ı flÎ‰HÎfiı ËflÎ‰Ìfiı ÁÌ÷Î ÁÎ◊ı ’fi— Ï‹·fi ¿›.* ±Î ÿo’Ï÷ Ï‰…› ‹ı‚‰Ìfiı ÷ı‹fiÎ ’ÎÀfi√fl ±›˘K›Î ’fl÷ Œ›,* F›Î_◊Ì flÎ‹fiı ÷ıfiÌ ÁÎ‰¿Ì ‹Î÷Î ¿ˆ¿¥fiÎ ¿Ëı‰Î◊Ì 14 ‰Ê˝fi˘ ‰fi‰ÎÁ ‹Y›˘ Ë÷˘. ¿ÎflHÎ ¿ı I›Î_fiÎ flÎΩ ÷flÌ¿ı ¿ˆ¿¥ı fiÎ ’hÎ ¤fl÷fiÎ ⁄ÿ·ı flÎ‹fi_ fiÎ‹ ΩËıfl ◊›_ Ë÷._ ¤fl÷ı √ÎÿÌ ’fl ⁄ıÁ‰Îfi˘ ¥L¿Îfl ¿›˘˝ ±fiı ±ı¿ flÎ…ÿÒ÷ ÷flÌ¿ı fi…fl flÎ¬Ì, ±fiı flÎ‹fiı ¿èÎ_ ¿ı, Ωı Continued on Page 130 9 October 2009

A4 advert:Layout 1

30/9/09

10:37

Page 1

No one gives you more opportunities than PayPoint... Cash Payments for hundreds of bills and service companies

Cash Withdrawals Earn up to £3,000 additional commission per year and grow profits through increased footfall and sales

Great Credit & Debit Rates of just 14p and 1.43%

Money Transfer Fantastic rates offered exclusively by PayPoint to its’ retailers

Earn Commission Selling SIM Cards for all major networks

The PayPoint service attracts valuable customers to your store so you can increase sales and profits

Earn up to £3,000 additional commission with PayPoint ATM

Card Payments Increase customer spend and benefit from great card processing rates with our credit and debit deal

£3,500 commission opportunity

SIM Cards Buy SIM Cards through your PayPoint terminal and earn commission when they are topped up and used

To find out more about these great business opportunities

contact PayPoint NOW! Call 08450 554 849 quoting Asian Trader

Feature ¤√‰Îfi flÎ‹, ÁÌ÷Î ±fiı ·Z‹HÎ ±›˘K›Î ±Î‰Ì ’Ë˘Ó«Âı, ÷ıfiÌ ÁÎ◊ı ±Î Ïÿ‰ÁfiÌ µ…‰HÎÌ ‹fiÎ› »ı. »˘ÀÌ Ïÿ‰Î‚ÌfiÎ Ïÿ‰Áı ‹ÌÃÎ¥ CÎHÎÎ ’˛‹ÎHÎ‹Î_ ‰ı«Î› »ı. ‰ı’ÎflÌ±˘ ±Î Ïÿ‰Á◊Ì ’˘÷ÎfiÎ_ fi‰Î ‰Ê˝fiı √HÎı »ı ±fiı ‰ı’ÎflÌ±˘ ’˘÷ÎfiÎ_ ÁÎ◊Ì±˘, ’Ïfl‰Îfl ±fiı Ï‹hÎ˘fiı ‹ÌÃÎ¥ ±Î’ı »ı. »˘ÀÌ Ïÿ‰Î‚ÌfiÎ Ïÿ‰Áı ’ÒΩfi˘ ’˛Îfl_¤ ◊Î› »ı ±fiı ·˘¿˘ ’Ì‚Î fl_√fiÌ ¤ÌfiÌ ¬ÏÕ›Î ‹ÎÀÌ◊Ì ⁄fiı·Î «˘¿◊Ì ’˛Î◊˝fiÎfiÎ V◊‚fiı ·˘¿˘ Õı¿˘flıÀ ¿flı »ı. ¤˘Ó› ÷Ï‚›ı ’Î_ÿÕÎ ¿ı e·˘◊Ì ¿ı ¤˙Ï‹Ï÷¿ ÏÕ{Î¥fi◊Ì fl_√˘‚Ì ¿flÎ› »ı. ’ÒΩfiÎ V◊‚ı ±ı¿ «˘¿Ì ÂHÎ√ÎflÌfiı ÷ı‹Î_ ¤√‰Îfi flÎ‹, ÁÌ÷Î, ·Z‹HÎ ±fiı Ëfi‹ÎfifiÌ ‹ÒÏ÷˝ ¿ı »⁄Ì ’ÎÁı √HÎıÂ ±fiı ·Z‹Ì∞fiÌ ‹ÒÏ÷˝ fl¬Î› »ı. ’ÒΩ‹Î_ ⁄‘Î ¤Î√ S›ı ÷ı ’Ëı·Î_ ¬Î·Ì ÿÌ‰Î ¿ı Á‚√ÎT›Î Ï‰fiÎfiÌ ‹ÌHÎ⁄kÎÌ±˘ √˘Ã‰‰Î‹Î_ ±Î‰ı »ı.

÷ı±˘ 14 ‰Ê˝fiÎ »ıS·Î_ Ïÿ‰Áı ’fl÷ fiËŸ Œflı ÷˘ ’˘÷ı ’˘÷Îfiı ±ÎI‹ÿÎË ±Î’Âı. flÎ‹, ÁÌ÷Î ±fiı ·Z‹HÎfiÎ ±›˘K›ÎfiÎ ’fiflÎ√‹fifiı ‰‘Î‰‰Î ŒÀÎ¿ÕÎ Œ˘Õ‰Î‹Î_ ±ÎT›Î ±fiı CÎfl˘fiı ‹ÎÀÌfiÎ ÿÌ‰ÕÎ◊Ì ÂHÎ√Îfl‰Î‹Î_ ±ÎT›Î. µkÎfl ¤Îfl÷‹Î_ Ïÿ‰Î‚ÌfiÌ µ…‰HÎÌ ’Î»‚ flÎ‹fiÌ ¿◊Î Á˙◊Ì ‰‘ ÁÎ‹ÎL› ¿ÎflHÎ »ı.

ÿÏZÎHÎ ¤Îfl÷ ¤Îfl÷fiÎ CÎHÎÎ_ ÿÏZÎHÎ ¤Î√˘‹Î_ Ïÿ‰Î‚Ì (ÿÌ’Î‰·Ìfi˘ ±L› ±◊˝)fiÌ µ…‰HÎÌ ’Î»‚ ±L› ¿◊Î »ı. ±ı¿ ÁkÎÎ¤ÒA›˘ ÿÎ› fiÎ‹ı fifl¿ (±ıÀ·ı fi¿Û) ‹Îfi‰Ì±˘fiÌ jÎÌ±˘fiÎ ±’ËflHÎ ¿flÌ ÷ıfiÌ ¥F…÷ ·Ò_À÷˘ Ë÷˘. fifl¿fiÌ ‹Î ÷ıfiÎ◊Ì ±ıÀ·Ì ⁄‘Ì fiÎflÎ… Ë÷Ì ¿ı, ÷ıHÎı ¿ÚWHÎfiı ’˘÷ÎfiÎ ’hÎfi˘ fiÎÂ ¿fl‰Î Ï‰fi_÷Ì ¿flÌ. F›Îflı fifl¿ ‹fl‰Î ’Õu˘ I›Îflı ÷ıHÎı Ï‰fi_÷Ì ¿flÌ ’˘÷ÎfiÌ Ω÷fiÎ … V‰w’fiÎ ±_‘¿ÎflfiÌ ËÎflfiÎ ’˛÷Ì¿ ÷flÌ¿ı ÷ıfiÎ Q≤I›fiÌ µ…‰HÎÌ ÿÌ‰Î ’˛√ÀÎ‰Ìfiı ¿fl‰Ì.

‘ ⁄Ì√ Õı

⁄·ÌfiÌ ¿◊Î ‰ıÿ‹Î_ ‰‘ ±ı¿ ¿◊Î ⁄·Ì fiÎ‹fiÎ flÎΩfiÌ »ı ¿ı …ıHÎı …ı ¿o¥ ¿›_˝ ÷ı‹Î_ ÷ı ÁŒ‚ ◊›˘ ’HÎ ÷ıHÎı ±Î ⁄‘Ì ÁŒ‚÷Î ’˘÷ÎfiÎ ‹Î◊Î µ’fl «ÕÎ‰Ì ÷ı ·˘¿˘fiı …ı Ωı¥÷_ Ë˘› ÷ı ¤ıÀ ÷flÌ¿ı ±Î’÷˘ Ë÷˘. ÷ıfiı ’ÎÃ ¤HÎÎ‰‰Î ¤√‰Îfi Ï‰Wb ÷ıfiÌ Á‹ZÎ ±ı¿ fiÎfiÎ ⁄Î‚¿ ‰Î‹fi ÷flÌ¿ı µ’„V◊÷ ◊›Î. ⁄·Ì±ı ‰Î‹fifiı ’Ò»›_ ¿ı ÷Îflı Â_ Ωı¥±ı »ı ±fiı ‰Î‹fiı …‰Î⁄ ±ÎM›˘ ¿ı, ‹Îflı hÎHÎ ’√·Î …‹Ìfi Ωı¥±ı »ı. ⁄·Ì ÷ıfiÌ ‰Î÷ ÁÎ_¤‚Ìfiı ËÁÌ ’Õ›˘, ’HÎ ‰Î‹fi ’˘÷ÎfiÌ ‹Î√ ’fl ±Õ√ flèÎ˘ ¿ı, ÷ıfiı hÎHÎ ’√·Î …‹Ìfi Ωı¥±ı »ı. ’»Ì ÷˘ ‰Î‹fiı ’˘÷ÎfiÎ_ ±ı¿ … ’√·Î_◊Ì ±Î¬Ì M≤J‰Ì ‹Î’Ì ·Ì‘Ì ±fiı ⁄ÌΩ ’√·Î_◊Ì ±Î¬_ V‰√˝ ‹Î’Ì ·Ì‘_ ±fiı ’˘÷ÎfiÎ_ hÎÌΩ ’√·Î_fi˘ ¿˘¥ ±‰¿ÎÂ … flËı‰Î ÿÌ‘˘ fiËŸ. ‰Î‹fiı ’Ò»›_ — ““⁄·Ì Ë_ ‹Îfl_ hÎÌ…\_ ’√·_ @›Î_ ‹Ò ¿<_ ?”” ’˘÷ÎfiÌ ¤Ò·fi˘ A›Î· ±Î‰÷Î … ⁄·Ì±ı ¿èÎ_ — ““Ëı ¤√‰Îfi, ±Î’ hÎÌ…\_ ’√·_ ‹ÎflÎ ‹Î◊Î µ’fl ‹Ò¿˘.... ±ı ±ı¿ ‹ÎhÎ flV÷˘ »ı …ıfiÎ◊Ì Ë_ ’ÎÃ ¤HÎÌ Â¿ÌÂ.””

‘fi ÷ıflÁ Ïÿ‰Î‚ÌfiÎ ⁄ı Ïÿ‰Á ’Ëı·Î_ ‘fi÷ıflÁ ±Î‰ı.

130 Asian Trader

…ı ±_‘ÎÏfl›Î ’Ô¬‰ÎÏÕ›Îfi˘ 13‹˘ Ïÿ‰Á »ı. ±Î Ïÿ‰Áı CÎfl ‹ÎÀı fi‰Î ‰ÎÁHÎ˘ ¬flÌÿÎ› »ı ±fiı CÎflfiÌ ÁÎŒÁÒŒÌ ±fiı fl_√fl˘√Îfi ¿flÎ› »ı. ⁄Î‚¿˘fiı ŒÀÎ¿ÕÎ, ‹ÌHÎ⁄kÎÌ, ‹ÎÀÌfiÎ ÿÌ‰Î ±fiı ·Z‹Ì∞fiÌ ‹ÒÏ÷˝fiı CÎflfiÎ ±Î¿ÎflfiÌ ‹ÎÀÌfiÌ fiÎfiÌ ±Î¿ÚÏ÷‹Î_ ‹¿Î› »ı. Ïÿ‰Î‚Ì ’Ò…fi ‹ÎÀı ·Z‹Ì ±fiı √HÎıÂfiÌ ‹ÎÀÌfiÌ ‹ÒÏ÷˝±˘fiÌ …wfl ’Õı »ı. ¿˘¥’HÎ ¤√‰ÎfifiÌ ’Ò Ω ’Ëı · Î √HÎ’Ï÷fiÌ ’Ò Ω ◊Î› »ı ±fiı Á_’ÏkÎfiÌ ÿı‰Ì ·Z‹Ì Ïÿ‰Î‚Ì ÿflÏ‹›Îfi ÿflı¿fiı CÎıfl ’√·Î_ ¿flı »ı. ’ÒΩ‹Î_ ‹ÎÀÌfiÌ ¿À˘flÌ, ¿<·ÕÌ ±fiı «˘√˛ÎÁ «˘¬Î ±fiı ¿ıLÕÌ‹Î_◊Ì ⁄fiı·Î fl‹¿ÕÎ_ …ıfiı ¬Î_ÕfiÎ fl‹¿ÕÎ_ ¿Ëı »ı ÷ı Ë˘› »ı. ’Î’ÕÌ ±fiı ÿÌ‰·Î …ı‰Ì ¬Î‰ÎfiÌ «ÌΩı CÎıfl … ⁄fiÎ‰Î› »ı.

»˘ÀÌ Ïÿ‰Î‚Ì Ïÿ‰Î‚Ìfi˘ ±Î√·˘ Ïÿ‰Á »˘ÀÌ Ïÿ‰Î‚Ì ÷flÌ¿ı ±˘‚¬Î› »ı. ’‰fi’hÎ Ëfi‹Îfi F›Îflı ±›˘K›Îfi√flÌ‹Î_ ΩHÎ ¿fl‰Î √›Î ¿ı, ±Î‰÷Ì¿Î·ı

Ïÿ‰Î‚ÌfiÎ Ïÿ‰Áı Á‰Îflı VfiÎfi …wflÌ »ı . ±·⁄kÎ ¤Îfl÷‹Î_ ’˛HÎÎ·Ì±˘ ±·√ ±·√ Ë˘› »ı. ÿÏZÎHÎ ¤Îfl÷‹Î_ ÁÒ›˘˝ÿ› ’Ëı·Î_ ÂflÌflı ÷ı· ‹ÎÏ·Â ¿flÌfiı VfiÎfi ¿flÎ› »ı ¿ÎflHÎ ¿ı ÁÒ›˘˝ÿ› ’Ëı·Î_ ÷ÎflÎfiÎ ’˛¿ÎÂ‹Î_ ◊›ı·Î VfiÎfifiı √_√ÎVfiÎfi …ı‰_ ’Ï‰hÎ √HÎ‰Î‹Î_ ±Î‰ı »ı. µkÎfl ¤Îfl÷‹Î_ ±Î µIÁ‰ ÿflÏ‹›Îfi …\√ÎflfiÌ »^À ±’Î› »ı. …ı‹Î_ √_∞’kÎÎfi˘ …\√Îfl Á˙◊Ì ·˘¿Ï’˛› »ı. …\√Îfl 15 Ïÿ‰Á «Î·ı »ı ±fiı ⁄Î‚¿˘fiı ÷ı‹Î_ ΩıÕÎ‰Î ’ˆÁÎ ±Î’‰Î‹Î_ ±Î‰ı »ı. Ïÿ‰Î‚ÌfiÎ Ïÿ‰Áı Ï‹hÎ˘ ±ı¿ ⁄ÌΩfiı CÎıfl Ω› »ı ±fiı ‹ÌÃÎ¥, ŒÀÎ¿ÕÎ ±fiı ±L› ¤ıÀ˘ ±Î’ı »ı. ¿ıÀ·Î¿ ¿<Ào⁄˘fiÎ ‰ÕÌ·˘fiÎ ±ÎÂÌ‰Î˝ÿ ·ı‰Î Ω› »ı. ‰ı’ÎflÌ±˘ ’˘÷ÎfiÎ_ ¿‹˝«ÎflÌ±˘fiı ¤ıÀ ±Î’ı »ı ±fiı ’˘÷ÎfiÌ ÿ¿Îfi ¿ı ±˘ÏŒÁ‹Î_ ’ÒΩ ¿flı »ı. ¿<À<_⁄‹Î_ ÿÌ¿flÌ±˘ ±fiı ‰Ë-ÁÎÁ±˘fiı fi‰Ì ÁÎÕÌ±˘ ±Î’‰Î‹Î_ ±Î‰ı »ı. F›Îflı ÿÏZÎHÎ ¤Îfl÷‹Î_ fi‰‰‘Òfiı ±L› ¿fl÷Î_ ‰‘ ¤Îflı ÁÎÕÌ ±’Î› »ı. ÁÎ_…ı ÁÒ›Î˝V÷ ’Ëı·Î_ ’ÒΩ ¿fl‰Î‹Î_ ±Î‰ı »ı ±fiı ’Ò…fi V◊‚fiı ‹ÌHÎ⁄kÎÌ, ÿÌ‰Î ±fiı ‹ÎÀÌfiÎ ‰ÎÁHÎ˘◊Ì ÁΩ‰‰Î‹Î_ ±Î‰ı »ı. flÎ‹, ÁÌ÷Î, ·Z‹HÎ, Ëfi‹Îfi, ·Z‹Ì ±fiı √HÎıÂfiÌ »⁄Ì±˘ ±ÎÁfi µ’fl flÎ¬‰Î‹Î_ ±Î‰ı »ı. ÿÌ‰Î ±fiı ¬Î_ÕfiÎ fl‹¿ÕÎ_ ¿<·ÕÌ ±fiı «˙√flÎÁ ’fl √˘Ã‰‰Î‹Î_ ±Î‰ı »ı. F›Îflı ’ÒΩfiÎ ±ÎÁfifiÌ ⁄Î…\‹Î_ ◊Î‚Ì‹Î_ Œ‚˘ ±fiı ‹ÌÃÎ¥ flÎ¬‰Î‹Î_ ±Î‰ı »ı. ·˘¿˘ fl_√⁄ıfl_√Ì ‰jÎ˘ ’flÌ‘Îfi ¿flı »ı. ’flÌÏHÎ÷ jÎÌ±˘ «Ò_ÿÕÌ ¿ı √…flÎ÷Ì ¿ı flÎ…V◊ÎfiÌ ’˛¿ÎflfiÌ ÁÎÕÌ ’Ëıflı »ı. ÷ı‹HÎı ¿’Î‚‹Î_ Á˘fiıflÌ «Î_ÿ·˘ ¿fl‰˘ ’Õı »ı. ¤√‰Îfifiı ÷◊Î ËÎ…fl ÷‹Î‹fiı «Î_ÿ·Î ¿fl‰Î‹Î_ ±Î‰ı »ı ±fiı ¤√‰Îfifiı ’ÎHÎÌ, ±ˆ‹fi, ¿o¿< ±fiı «˘¬Î◊Ì ±K›˝ ±’Î› »ı. ’˛HÎÎÏ·√÷ ‰Î÷˘ ¿Ëı‰Î› »ı ±fiı ’»Ì ·Z‹Ì∞ ±fiı √HÎ’Ï÷ µ’fl ¿o¿<-«˘¬Î ‰ıfl‰Î‹Î_ ±Î‰ı »ı. CÎflfiÌ ‹A› jÎÌ «˙√flÎfiÌ µ’fl ’˛ÁÎflÌ ‹Ò¿ı »ı ±ı ËÎ…fl ⁄‘Îfiı ’˛ÁÎÿÌ ±Î’ı »ı. ¿<Ào⁄fi˘ ÿflı¿ ÁP› ’˛ÁÎÿ‹Î_◊Ì ◊˘ÕÎ «˘¬Î ·¥fiı ËÎÀÕÌ‹Î_ flÎ¬ı »ı. …ıfiÌ ±_ÿfl «Î_ÿÌfi˘ ÏÁy˘ Ë˘› »ı. ËÎÀÕÌ±ı CÎflfi_ ’˛÷Ì¿ »ı ±fiı ÏÁy˘ CÎflfiÌ ÁQ≤Ï©fi_ ’˛÷Ì¿ »ı. CÎflfiÌ ±Î…\⁄Î…\ √˘Ã‰ı·Ì ‹ÌHÎ⁄kÎÌ±˘ Á‚√Î‰‰Î‹Î_ ÿÌ‰ÎfiÌ ‹ÿÿ ·ı‰Î› »ı ±fiı ÷ı ’»Ì µ…‰HÎÌ ±fiı √_∞’kÎÎfiÌ fl‹÷ Âw ¿fl÷Î_ ’Ëı·Î ŒÀÎ¿ÕÎ Œ˘Õ‰Î‹Î_ ±Î‰ı »ı. 9 October 2009

Feature

÷ıﬁ˘ µ’›˘√ ¿ﬂ˘ ›Î √‹Î‰˘

Ï‰·ı… VÀ˘Á˝ À¿Ì flËı‰Î ¿ı‰Ì ·Õ÷ ±Î’ı »ı. ¿LÀˇÌÁÎ¥Õ‹Î_ ’˘ÊÎ› ÷ı‰Î ¤Î‰fiÎ ËÎµÁŸ√fiÎ ±¤Î‰ı ÿflfl˘…fiÌ ±ı¿ Ï‰·ı… Â˘’ ‘_‘˘ ⁄_‘ ¿flÌ flËÌ »ı. 2007 ’»Ì ⁄_‘ ’Õı·Ì 1200 Â˘’‹Î_ ±Î√Î‹Î ⁄ı ‰Ê˝‹Î_ √˛ÎQ› Ï‰V÷ÎflfiÎ 400 VÀ˘Á˝fi˘ µ‹ıfl˘ ◊‰ÎfiÌ ‘ÎflHÎÎ ÿÂÎ˝‰Î› »ı. fiıÂfi· ËÎµÁŸ√ ŒıÕflıÂfifi˘ ±ı¿ ±Ëı‰Î· …HÎÎ‰ı »ı ¿ı, ËÎµÁŸ√fiÎ ¨«Î ¬«Î˝fiÎ ¿ÎflHÎı ›‰Îfi ·˘¿˘ ±fiı ›‰Îfi ’Ïfl‰Îfl˘ √Î‹ÕÎ »˘ÕÌ flèÎÎ »ı. √˛ÎQ› VÀ˘Á˝fiÎ ±Î µ’¤˘¿÷ÎfiÎ V◊Îfiı Ë‰ı lÌ‹_÷˘ ±Î‰Ì √›Î »ı ¿ı …ı±˘ Á’fl ‹Î¿ı˝À˘‹Î_◊Ì ¬flÌÿÌ ¿flı »ı ±◊‰Î Áı¿LÕ Ë˘‹ ±˘fifl˘ ¿ı …ı±˘ ‹A›I‰ı ‰Ì¿-±ıLÕ‹Î_ … ±Î‰ı »ı. fiıÂfi· ËÎµÁŸ√ ŒıÕflıÂfifiÎ «ÌŒ ±ı¿{ı@›ÀÌ‰ ÕıÏ‰Õ ±˘flı …HÎÎT›_ ¿ı, Ωı √Î‹ÕÎ‹Î_◊Ì V◊ÎÏfi¿ ÿ¿Îfi ±tU› ◊¥ …Âı ÷˘ ÷ı ÁÎ‹ÎÏ…¿ ∞‰fifi_ xÿ› ÿÒfl ◊‰Î …ı‰_ ·Î√Âı. CÎHÎÎ √Î‹ÕÎ Ëı‰ ÷ıı‹fiÌ ±Î√‰Ì ±˘‚¬ √‹Î‰‰ÎfiÎ ±Îflı »ı. ÷ı Ë‰ı À<flÌVÀ˘ ±fiı Áı¿LÕ Ë˘‹ ±˘fifl˘ ‹ÎÀı Ë˘·ÌÕı {˘fi ⁄fiÌ flèÎÎ »ı …ı ÏÂ›Î‚Î‹Î_ ‘_‘Î ‹ÎÀı ⁄_‘ ◊¥ Ω› »ı. ’˛HÎÎÏ·√÷ √˛ÎQ› ∞‰fifiı ⁄«Î‰‰ÎfiÎ …_√fiÎ ¿ıLƒ‹Î_ ’˘ÊÎ› ÷ı‰Î ËÎµÁŸ√ »ı. 132 Asian Trader

±ıLÀﬂ’˛Î¥{Ÿ√

’HÎ ±ıÏÂ›fi ÀˇıÕflı ±Î ’˛‰ÎËfi˘ ÁÎ‹fi˘ ¿fl÷Î ±ıLÀfl’˛Î¥{Ÿ√ Ï‰·ı… Â˘’¿Ì’fl˘ Â˘‘Ì ¿ÎœuÎ »ı. flÌ«ÎÕÛ ΩıLÁ ±fiı ÷ıfiÌ ’IfiÌ ‰ıLÕÌ, ±ıÁı@ÁfiÎ ¿˘Sfi ±ıL…ıfi‹Î_ ‘ Ï‰·ı… Â˘’ «·Î‰ı »ı. ÷ı±˘ ¿Ëı »ı ¿ı, ÷ı±˘ ⁄_‘ ◊‰Î‹Î_ fiËŸ µ‹ıflÎ‰Î tœ Ïfiç›Ì »ı. ÷ı‹HÎı 2007‹Î_ ±Î VÀ˘fl Á_¤ÎY›˘, F›Îflı ±Î Ï⁄SÕŸ√ fiÎÂ ¿fl‰Îfi_ Ë÷_. ““±‹ı ±Î‹Î ZÎ‹÷Î Ωı¥, ÷ı Á_¤ÎY›˘, flÌfi˘‰ıÀ ¿›˘˝ ±fiı Á‘ÎflÎ ¿›Î˝.”” ±ı‹ flÌ«ÎÕı˝ …HÎÎT›_. ±‹ı ÷ıfiı ¬S·˘ flÎ¬‰ÎfiÎ Á‹› ‰‘Î›˘˝ ±fiı VÀÎLÕÛÕ ¨«Î ⁄fiÎT›Î. lıWÃ Áı‰Î ±ı Á˙◊Ì ‹˘ÀÌ ’˛Î›˘flÌÀÌ Ë÷Ì. ±‹ı ÷‹Î‹ √˛ÎË¿˘ ÁÎ◊ı ¬flı¬fl Ï‹hÎ÷Î’ÒHÎ˝ ±fiı ±_√÷ ‰Ëı‰Îfl flÎ¬‰Î ‹◊÷Î Ë÷Î. Ï‘flHÎ ¿À˘¿ÀÌ◊Ì ‹_ÿÌ ±fiı ÿı¿Îfl˘ ‹«Ì √›˘ Ë÷˘ ’HÎ ·˘¿˘ ÷ı‹Î_◊Ì ⁄fiı ÷ıÀ·Î »\À‰Î ‹Î√÷Î Ë÷Î. ±‹ı ±‹ÎflÎ √˛ÎË¿˘fiÎ ∞‰fi µ…‚Î ⁄fiÎ‰‰ÎfiÎ ’˛›ÎÁ˘ ¿›Î˝. ±‹ı ±ı ‰Î÷fiÌ ¬ÎhÎÌ ¿fl÷Î ¿ı ÷ı ·˘¿˘fiı ±‹ı ¬flı¬fl ÷ı±˘ ’˛‰ıÂı I›Îflı ¬Â Ωı‰Î ¥E»Ì±ı »Ì±ı. ±ıÀ·Î ‹ÎÀı fiËŸ ¿ı, ÷ı±˘ ¬flÌÿÌ ¿flı »ı ’HÎ ÷ı±˘ ±‹fiı ‹Îfi‰Ì ÷flÌ¿ı √‹ı »ı. ‹fiı ·Î√ı »ı ¿ı ±‹ı ±‹ÎflÎ ‹Ò‚ √˛ÎË¿˘ ÁÎ«‰Ì

Â@›Î ÷ıfi_ ±ı¿ ‹A› ¿ÎflHÎ ÷ı »ı. ±Î ÿo’÷Ì ¿Ëı »ı ““±ÎÏ◊˝¿ ¿À˘¿ÀÌ ±ı¿ ‹˘À˘ ’Õ¿Îfl Ë÷˘. F›Îflı ‹_ÿÌ ±Î‰Ì I›Îflı ±‹ÎflÎ ‰¿flÎ ’fl ±Áfl ◊¥ ±fiı ±‹ı ΩHÎ÷Î Ë÷Î ¿ı, À¿Ì flËı‰Î ‹ÎÀı ±‹Îflı ·Î_⁄˘ Á‹› ¬S·Î flËı‰_ ’ÕÂı”” ±ı‹ ‰ıLÕÌ±˘ …HÎÎT›_. ±‹Îflı ⁄ı ⁄Î‚¿˘fiÌ Á_¤Î‚ flÎ¬‰ÎfiÌ »ı ±fiı ±‹fiı Ëo‹ıÂÎ_ Á‹›fi_ ÿ⁄ÎHÎ Ë˘› »ı. ’HÎ ±‹ÎflÎ ‹ÎÀı ±fiı √Î‹ ‹ÎÀı ±ı ΩHÎ‰_ …wflÌ »ı ¿ı ÷ı ‰Ì¿ ÕıfiÎ Ïÿ‰Á˘‹Î_ ÁÎ_…ı 7 ‰ÎB›ı ’HÎ ÿÒ‘ ¿ı ⁄˛ıÕ ±◊‰Î ¿Î‹ı◊Ì ±ÎT›Î ⁄Îÿ ¿ı flÏ‰‰Îflı ’HÎ ¿˘¥ ±L› …wflÌ «Ì… ‹ı‚‰Ì Â¿ı »ı. ¤Ï‰W› ±_√ı ±Î ÿo’÷Ì ¿ıÀ·_ ±ÎÂÎ‰ÎÿÌ »ı ? flV÷Î ’fl ±Î‰÷Î Âı·Œ˘ÕÛ √Î‹‹Î_ ±ı¿ Ï‰·ı… Â˘’ ⁄_‘ ’ÕÌ »ı. ’HÎ ±‹fiı ¬ÎhÎÌ »ı ¿ı, ±‹ı ÷ı flÌ÷ı ⁄_‘ fiËŸ ◊¥±ı”” ±ı‹ flÌ«ÎÕÛ ¿Ëı »ı. ±ËŸ›Î Ï‰ÏÂWÀ √˛Î‹ ‹ıLÀÎ·ÌÀÌ »ı. ““÷ıfi˘ µ’›˘√ ¿fl˘ ›Î ⁄_‘ ¿fl˘”” ±ı‰_ CÎHÎÎ_ ⁄˘·ı·_ ‰·HÎ »ı. ÷ı ’˛¿Îflfi_ ‹ÎfiÁ ±ı ‹ÎhÎ fiÎfiÎ √˛ÎQ› Á‹ÿÎ›‹Î_ … ±ı‰Î ‹‚ı »ı. ‹fiı ·Î√ı »ı ¿ı, ±ËŸ √‹ı ÷ı „V◊Ï÷ Ë˘› Continued on Page 134 9 October 2009

would like to wish you a very

www.imperial-trade.com

This advertisement is for the information of tobacco traders only

Feature ±ı ±ı¿ ±ı‰Ì ⁄Î⁄÷ »ı ¿ı, …ı ±Î Ï‰·ı… Â˘’ﬁı À¿Î‰Ì ﬂÎ¬Âı.

’˛›˘√

±Î‰__ … √˛ÎQ› ‹ÎfiÁ ËıÕ·Ì, ±˘@ÁŒÕÛÂÎ›flfiÎ √˛Î‹…fi˘±ı ËÎ◊ ‘flı· flÌÀı·Ÿ√ ÁÎËÁ‹Î_ ±fi¤‰‰Î ‹Y›_ »ı. ’Î_« ‰Ê˝ Á‘Ì V◊ÎÏfi¿ VÀ˘fl Ï‰fiÎ «·ÎT›Î ⁄Îÿ ÷ıfiÎ 1500 ¿_ÀÎ‚ı·Î √˛Î‹…fi˘±ı ’˘÷Îfi˘ VÀ˘fl ¬˘·‰Îfi_ fiyÌ ¿›_˝. VÀ˘flfiÎ fiŒÎ‹Î_◊Ì VÀ˘flfiÎ e· ÀÎ¥‹ ‹ıfiı…flfiı ’√Îfl ±’Î÷˘ Ë÷˘. ±Î µ’flÎ_÷ VÀ˘fl‹Î_ V‰ˆ„E»¿ VÀÎŒ flËı÷˘ Ë÷˘. ΩıfiÎ◊fi √Õ¥fiŒ ¿Ëı »ı ¿ı, ±‹ÎflÌ ’ÎÁı 60 V‰_›Áı‰¿˘ »ı. Ë_ ±ı¿ … ±ı‰˘ »\_ …ıfi ’√Îfl ‹‚ı »ı. ÷ı±˘ «Îfl ÁÅÎËfiÌ Œfl÷Ì ’©Ï÷‹Î_ 3 ¿·Î¿ ¿Î‹ ¿flı »ı. ÷ı‹Î_fiÎ CÎHÎÎ_ ‹˘ÀÌ ¨‹flfiÎ »ı ±fiı ‹_ÿÌ ’»Ì V‰ˆ„E»¿ Áı‰Î±˘ ‰‘Ì »ı. V◊ÎÏfi¿ ·˘¿˘ ’˘÷ÎfiÌ Ï‰·ı… Â˘’ À¿Î‰‰Î ±ıÀ·Î tœ Ïfiç›Ì »ı ¿ı ÷ı±˘ flÎ∞¬ÂÌ◊Ì ’˘÷Îfi˘ Á‹› ±Î’ı »ı. ±L› CÎHÎÎ_ ·˘¿˘ ÀıV¿˘ ±◊‰Î ‰ı¥Àfl˘{‹Î_ Ω› »ı. Ë_ ÷ı‹fiı Á’fl‹Î¿ı˝À‹Î_ ¬flÌÿÌ ‹ÎÀı ÿ˘Ê fi◊Ì ÿı÷˘ ¿ÎflHÎ ¿ı ÷ı ÁV÷Ì »ı ’HÎ ±Î ÿ¿Îfi À¿Î‰‰Î ±fiı «·Î‰‰Î ‹ıÓ …ı ±ı¿÷Î Ωı¥ »ı ÷ı ±Îç›˝…fi¿ »ı. ±fiı ÷ı ’˛¿ÎflfiÌ tœ÷Î ±fiı Àı¿Î◊Ì ‹fiı ·Î√ı »ı ¿ı ±‹ı À¿Ì …¥Â_. ±‹Îfl_ Àfi˝±˘‰fl ‰K›_ »ı ±fiı ±‹ı ÷Î…ı÷fl‹Î_ ⁄ıB±ıÀ ±fiı ÁıLÕ‰Ì«fiÌ fi‰Ì ·Î¥fi˘ µ‹ıflÌ »ı. ±Î Á‹fl‹Î_ ÷ı ±‹ÎflÎ_ ⁄ıVÀ Áı·fl Ë÷Î. ±Î◊Ì ±‹ı ¤Ï‰W› ±_√ı ±ÎÂÎ‰ÎÿÌ »Ì±ı.

ÿ¿Îﬁ-V◊ÎÏﬁ¿

‹ıflÌ›fi ËoÀflı 35◊Ì ‰‘ ‰Ê˘˝◊Ì fi˘‘˝QMÀÂÎ›flfiÎ ‰˘À˘fi √Î‹‹Î_ ·ÌÀ· ËoÀfl Â˘’ «·Î‰Ì »ı. ’˘÷ÎfiÎ_ ‘_‘Î‹Î_ ‹_ÿÌ◊Ì ±˘Àfi˘ ±fi¤‰ ¿flfiÎfl ‹ıflÌ›fiı ±L› ‰ı ’ ÎflÌ±˘ ÁÎ◊ı ‹‚Ìfiı ÁŒ‚ ““ÿ ¿ ÎfiV◊ÎÏfi¿”” {_⁄ıÂ «·Î‰Ì »ı. ±‹ı ŒflÌ ‹U¿ı·Ìfi˘ ÁÎ‹fi˘ ¿fl÷Î Ë÷Î. ±ıÀ·ı ±‹ÎflÎ ±fiı √Î‹ÕÎfiÌ ±˘‚¬ ∞‰_÷ flÎ¬‰Î ±‹fiı √˛ÎQ›‰ÎÁÌ±˘fiÎ ‘_‘˘ Ωı¥±ı ±ı ›Îÿ ±Î’‰Î Ë_ ±L› ‰ı’ÎflÌ±˘, V◊ÎÏfi¿ ÁM·Î›fl˘ ±fiı ÂÎ‚Î±˘ ÁÎ◊ı ΩıÕÎ¥. ±‹ı ‰˘¿ ±ı ‰ flÌTËı fl V¿Ì‹ Âw ¿flÌ. …ı ‰˘À˘fi‹Î_ ÿflı ¿ fi∞¿ ±ÎÁ’ÎÁ …‰Î ¿ÎflfiÎ

134 Asian Trader

⁄ÿ·ı «Î·‰Î ‹ÎÀı µkÎı…fi ±Î’÷Î Ë÷Î. ±ı ‰Î÷ √˛ÎQ›‰ÎÁÌ±˘ …ıfiı Àı¿˘ ±Î’÷Î Ë÷Î. ÷ıfiı Á‹◊˝fi ±Î’÷Ì Ë÷Ì— ’›Î˝‰flHÎ. ±Î◊Ì ‰‘ ·˘¿˘ Ï‰·ı… VÀ˘flfi˘ µ’›˘√ ¿flı »ı. ‹ıflÌ›fiı ‹Î¿ı˝ÀŸ√ ‹ÎÀı ⁄ÌΩı ÁÏø› ’˛›˘√ ¿›˘˝ »ı. VÀ˘fl‹Î_ Â_ ◊¥ flèÎ_ »ı ±fiı VÀ˘flfiÎ ¬·‰ÎfiÎ Á‹› ±fiı V’ıU›· ±˘Œfl ±_√ı ÿfl 3 ‹ÏËfiı Ë_ ±Î¬Î √Î‹fiı ’hÎ˘ ·¬_ »\_. ‰‚Ì, ‹ÎflÎ ÏøV‹Á V’ıU›·-Õı¥{ ±fiı ±˘’fiÌ_√ ÀÎ¥‹ ±_√ı V◊ÎÏfi¿ ’ı’fl‹Î_ ±ı¿ ’ı¥…fiÌ ΩËıflÎ÷ ’HÎ ±Î’Ì Ë÷Ì. …J◊Î⁄_‘ ¤Î‰˘ ±fiı ‰Ì…‚ÌfiÎ ⁄Ì· ‰‘÷Î Ω› »ı I›Îflı ±Î ‰Êı˝ ‰˘À˘fifiÌ ’Ïfl‰ÎflfiÌ ‹ÎÏ·¿ÌfiÌ Ï‰·ı… Â˘’ ¬flı¬fl ‹U¿ı·Ì‹Î_ ±Î‰ı »ı »÷Î_ ‹ıflÌ›fiı ·Ì‘ı·Î ’√·Î◊Ì «˘yÁ ·Î¤ ◊›˘ »ı. ±‹ı √›Î ‰Êı˝ ÏøV‹Á ’Îfl ¿flÌ «Ò@›Î ±fiı Ë‰ı ‹fiı ·Î√ı »ı ¿ı, ‰‘ ⁄flÎ⁄fl »ı. Ωı ±Î ÿ¿Îfi ⁄_‘ ◊Î› ÷˘ ‹fiı CÎHÎÌ Âfl‹ µ’…ı ¿ÎflHÎ ¿ı ÷ı ¿o¥¿ ¬ÎÁ ±Î’ı »ı— ≥Ï÷ËÎÁ ±fiı ’˛HÎÎ·Ì ±fiı ÁÎ‹ÿÎÏ›¿ ¤Î‰fiÎ ÷◊Î ÷ıfiÌ ±√I›÷Î.

¿ı’ÌÀ·Î¥{

ŒŸ‘fi˝, V¿˘À·ıLÕfiÎ ŒŸ‘fi˝ Ï‰·ı… VÀ˘flfiÌ

ΩÕÌ◊ ø˘· ¿Ëı »ı ¿ı, ÷ıfiÎ ‘_‘Î ‹ÎÀı ‰ÌLÀfl fi⁄‚˘ Á‹› »ı. ÷ı◊Ì ÷ı Á‹flfiÎ ‹·Î¿Î÷Ì±˘ ’fl ‰‘ K›Îfi ¿ı„Lƒ÷ ¿flı »ı. ±Î √Î‹‹Î_ CÎHÎÎ ·˘¿˘ Ë˘·Ì-Õı Ë˘‹ ‘flÎ‰ı »ı. ÏøV‹Á ±fiı fi‰Î ‰Ê˝ ÏÁ‰Î› ÷ı‹Î_fiÎ ‹˘ÀÎ¤Î√fiÎ ‰ŸÀfl‹Î_ ±ËŸ Ë˘÷Î fi◊Ì. Ωı ¿ı ÷ı‹Î_ ¿ıÀ·Î¿ ‹¿Îfi ¤ÎÕı ±Î‰ı »ı. Ωı ¿ı ±‹ı ‰ŸÀfl‹Î_ ’HÎ À¿Ì Â¿Ì±ı ÷ı ‹ÎÀı Á‹flfiÎ ‹·Î¿Î÷Ì±˘ ’ÎÁı ⁄fiı ÷ıÀ·_ ‰‘ ¿‹Î‰Îfi˘ ’˛›ÎÁ ¿flÌ±ı »Ì±ı. ±L› Ï‰·ı… VÀ˘Á˝fiı ‹ÎflÌ Á·ÎË »ı ¿ı, ÷‹Îflı ÷‹ÎflÌ ⁄Ωfl ÁÎ‹ı Ωı‰Îfi_ »ı. ÷‹Îflı ÷‹ÎflÎ √˛ÎË¿˘fiı Ωı¥÷_ Ë˘› ÷ıfi˘ VÀ˘¿ ¿fl‰ÎfiÎ »ı, fiËŸ ¿ı ±ı¿ ¿L‰ıfiÌ›LÀ VÀ˘fl‹Î_ Â_ Ë˘‰_ Ωı¥±ı ÷ı‰_ ’V÷¿‹Î_ ·A›_ Ë˘› ÷ı VÀ˘¿. ÿÎ¬·Î ÷flÌ¿ı ±‹ÎflÌ ’ÎÁı ±˘√ı˝fiÌ¿fiÌ ‹˘ÀÌ flıL… ±fiı ‰Î¥fi, flÌ›· ±ı·ı ±fiı ⁄Ì›flfiÌ ‹˘ÀÌ flıL… »ı. ±‹ı F›ÒÁ, V‰ÌÀ˚Á ±fiı ÏÁ√ÎflıÀ ‰ı«Ì±ı »Ì±ı. ÷‹ı …ıfi_ ‹Î¿ı˝ÀŸ√ ¿flÌ Â¿˘ ÷ı ‰V÷ ÷‹Îflı flÎ¬‰ÎfiÌ »ı. ±‹Îfl˘ ‹A› V’‘˝¿ ÀıV¿˘ »ı. …ı ’Î_« ‹Î¥· ÿÒfl »ı. ·˘¿˘ I›Î_ ¿Îfl‹Î_ Ω› »ı ÷ı±˘ ±ı ⁄Î⁄÷ Ï‰«ÎflÌ Â¿÷Î fi◊Ì ¿ı ÀıV¿˘ ‹ÎhÎ ±‹¿ Continued on Page 136

9 October 2009

Barratt_range_advert_v2_Layout 1 09/09/2009 11:44 Page 1

For unrivalled choice, high margins, all natural colours and flavours, look no further than the fantastic Barratt range of kidsâ&#x20AC;&#x2122; sweets. Of the 75 lines lots are available in multiple formats. So no matter what Barratt sweets you choose, they all have one thing in common: the sweet taste of success. For more information call the Barratt Sales team on 01253 603613 or visit www.tangerineuk.net

Fancy free calls to India on Diwali? Weâ&#x20AC;&#x2122;ll make calls to India free all day for everyone on Vodafone International, if Ambur can get 5000 people to join between now and Diwali.

Call India from just 5p a minute any other day with Vodafone International on pay as you go

Back Ambur and sign up free to Vodafone International at vodafone.co.uk/diwalichallenge Customers must opt-in to Vodafone International by 16.10.09 to qualify. Promotion available between 00.00-23.59 on 17.10.09. Call cap of 60 minutes applies. Vodafone International charges apply if call cap exceeded. Excludes data and text. Terms apply.

Feature

‘ Œı‹Ì·Ì Œ‹˝ ‘ıÀ ‰Îı{ ⁄˘À ⁄Î› ¥À˚Á ±ıQM·˘¥{

’ÎflŒıÀÁ ¿ıÂ ±ıLÕ ¿ıflÌfiÎ ‹ıfiÏı …_√ ÏÕflı@Àfl VÀÌ‰ ’ÎflŒıÀ ÂÎ ‹ÎÀı Ë‰ı ±‘Î˝ ◊ Ì ‰‘ Œı‹Ì·Ì ⁄Ì{fiıÁfiÌ ‹ÎÏ·¿Ì ±ıQM·˘¥{fiÌ »ı ÷ı ‰HÎ˝‰ı »ı. Ë‰ı ’»ÌfiÌ ’ıœÌ ’Ïfl‰ÎflfiÎ T›‰ÁÎ›˘‹Î_ ¿Î‹ ¿fl‰Î ‹Î√÷Ì Ë˘› ÷˘ Â_ ¿fl‰_ ? ±Î … ‹Ò_{‰HÎ ’Ïfl‰Îfl ¶ÎflÎ «Î·÷Î Ë˘·Áı·fl ±ı.∞. ’ÎflŒıÀ ±ıLÕ ÁLÁ Ï·.fiÎ ‹ıfiıÏ…_√ ÏÕflı@Àfl VÀÌ‰ ’ÎflŒıÀfiı Á÷Î‰÷Ì Ë÷Ì. VÀÌ‰ …HÎÎ‰ı »ı ¿ı ‹fiı ›Îÿ »ı ¿ı ‹ÎflÎ 50‹Î …L‹Ïÿ‰Á ±ÎÁ’ÎÁfiÎ Á‹›‹Î_ ‹ÎflÌ ’ıœÌfiÌ ¿ı ‹ÎflÎ ¤Î¥±˘fiÌ ’ıœÌfiÌ ’ıœÌfiÎ ¿˘¥ ¿o’fiÌ‹Î_ Á_Õ˘‰Î‰Î ÷ˆ›Îfl fiË˘÷Î. ±Î ±ı¿ ±ı‰Ì ‰ÎV÷Ï‰¿÷Î Ë÷Ì ¿ı, …ıHÎı ±‹fiı ·Î_⁄Î Á‹›fiÎ ±_÷ı ±‹fiı ±ıQM·˘¥{- ±˘fiflÂÌ’ V¿Ì‹ (EOS)‹Î_ ·¥ √¥. Continued on Page 140 138 Asian Trader

9 October 2009

DON’T NOW STOCK

S U R O A V L F T M E R E X XTREME SALES

s water! Oooh... Sales so hot they’ll make your eye ploding New Pringles Xtreme are available in ‘Ex Chilli Sauce’ Cheese & Chilli’, ‘Smokin’ Ribs’, ‘Flamin’ and ‘Fiery Wasabi’ flavours.

DON’T MISS OUT STOCK NOW

PRUK-0308_XtremeAd_A4_AW.indd 1

25/8/09 11:05:56

Feature hÎHÎ ‰Ê˝ {Õ’◊Ì ’ÁÎfl ◊¥ √›Î ±fiı …ı‹Î_ ±Î Ë˘·Áı·fl ¿o’fiÌfiı ¿Î‹ÿÎfl˘fiÌ ‹ÎÏ·¿˘fiÌ ¿o’fiÌfi_ fi‰_ VÀıÀ˚Á ‹ÎL› flÎ¬÷Î fi‰Î ¿o’fiÌ ⁄_‘ÎflHÎfiÎ ±Î¬flÌ ‹ÁÿÎ ’flfiÌ ÂÎËÌ ÁÒ¿Î¥ √¥ Ë÷Ì. ±ÎfiÎ◊Ì Ë¿Ì¿÷‹Î_ ¿o’fiÌfi_ ¤Ï‰W› ⁄«Ì √›_. ¿Î‹ÿÎfl˘fiÌ fi˘¿flÌ ⁄«Ì √¥ ±fiı ±‹ÎflÎ √˛ÎË¿˘¥„LÕ’ıLÕLÀ flÌÀı·fl˘fiı - ‹ÎfiÏÁ¿ ÂÎ_Ï÷ ◊¥. ΩıËfi ·Ò¥Á ±fiı ‰ı¥Àfl˘{ …ı‰Ì CÎHÎÌ ΩHÎÌ÷Ì ¿o ’ fiÌ±˘ EOS V¿Ì‹fiÎ Ï‰Ï‰‘ ’˛ ‰ ÎË˘ Ëı Ã ‚ ¿Î‹√ÌflÌ ⁄Ω‰ı »ı. ÀÎ¥À· ÁÒ«‰ı »ı ÷ı ’˛‹ÎHÎı ’ıœÌ‹Î_ ¥„@‰ÀÌfiı ⁄ËÎfl ¿Îœ‰ÎfiÎ ‹Î‚¬Î‹Î_ ¿Î‹ÿÎfl˘fiı ±‹¿ ¤Î√ ±Î’‰Î‹Î_ ±Î‰ı »ı. ‘_‘˘ ¿ı‹ «·Î‰‰˘ ÷ı‹Î_ ’HÎ ÷ı‹fi˘ ±‰Î… Ë˘› »ı. Ωı ±‹ı ±ı ‹Î√˝ fi ±’fiÎT›˘ Ë˘÷ ÷˘ ’»Ì ±Î ¿o’fiÌ ¿Î_ ÷˘ ËflÌŒ˘fiı ‰ı«Ì ÿı‰Ì ’Õ÷ ±◊‰Î ¥L‰ıVÀfl˘ ¶ÎflÎ ÷ıfiÎ À<¿ÕÎ ◊¥ √›Î Ë˘÷. ±Î ÷‹Î‹ ’Ïfl„V◊Ï÷ ¿o’fiÌfiÎ ¤ÎÏ‰fiı ±fiı ÷ıfiÎ ¿Î‹ÿÎfl˘fiÎ ¤ÎÏ‰fiı Ωı¬‹‹Î_ ‹¿÷ ±ı‹ VÀÌ‰ ¿Ëı »ı.

ÏËVÀˇÌ ±˘Œ ‘ Œı‹Ì·Ì Œ‹˝

±ı.∞. ’ÎflŒıÀ ±ıLÕ ÁLÁfi˘ ’˛Îfl_¤ 1·Ì …\ · Î¥, 1980fiÎ fl˘… VÀ˘¿’˘ÀÛ , flı ~ ÌÂ‹Î_ 25,000 «˘flÁ eÀfiÎ ‰ıflËÎµÁ‹Î_ ±ı·fi ’ÎflŒıÀ. ÷ıfiÌ ’IfiÌ ’ıÀ ±fiı ‹˘À˘ ’hÎ VÀÌ‰ı ’˛Îfl_¤ ¿›˘˝. ÷ı‹fi˘ fiÎfi˘ ’hÎ fl˘⁄ÀÛ ’ÎflŒıÀ ¿o’fiÌ‹Î_ 1981‹Î_ ΩıÕÎ›˘. flı~ÌÂ Õı’˘fi˘ {Õ’◊Ì Ï‰¿ÎÁ ◊›˘ ±fiı 1983‹Î_ V¿‰ıfl ŒÌÀ ÿÌÃ ›¿ıfi˘ Á˙◊Ì T›V÷ ¿ıÂ ±ıLÕ ¿ıflÌ VÀ˘fl ⁄L›˘. 1984‹Î_ ÷ı‹Î_ 15,000 V¿‰ıfl ŒÌÀfi_ Ï‰V÷flHÎ ¿flÎ›_ ±fiı Õı’˘ fi˘◊˝ ‰ıVÀfiÎ Ï’˛‹Ì›fl ¿ıÂ ±ıLÕ ¿ıflÌ ÷flÌ¿ı V◊ÎÏ’÷ ◊¥ √›˘. 1986‹Î_ ’ÎflŒıÀı ±ı¥LÀˇÌ‹Î_ ⁄ÌΩı Õı’˘ ¬˘S›˘. ±Î‹ »÷Î_ ÷ı … ‰Ê˝fiÎ ÏÕÁıQ⁄fl‹Î_ ±Î√fiı ¿ÎflHÎı flı~ÌÂfi˘ ‰ıflËÎµÁ Á_’HÒ Î˝ fiÎÂ ’ÎQ›˘. fi‰˘ 60000 «˘flÁ eÀfiÌ …B›Î VÀ˘¿’˘ÀÛ‹Î_ ·ı‰Î‹Î_ ±Î‰Ì ±fiı 14 ÁÅÎË‹Î_ … ’ÎflŒıÀ ŒflÌ ‘_‘Î‹Î_ Ω‹Ì √¥. VÀ˘¿’˘ÀÛ Õı’˘ …ı ËÎ· 1,00,000 «˘flÁ eÀfi˘ »ı. ÷ı ’ÎflŒıÀfi_ Œ·ı√ÂÌ’ V◊Îfi »ı ±fiı ÷ı‹Î_ ¿o’fiÌfiÌ ËıÕ±˘ÏŒÁ »ı. 1989‹Î_ ‰‘ÎflÎfiÌ 40,000 V¿‰ıfl ŒÌÀ …B›Î ±ıfiÏŒSÕ‹Î_ ·ı‰Î‹Î_ ±Î‰Ì. F›Î_ ±Î‘Ïfi¿flHÎ ¿flÎ›_. ÿflÏ‹›Îfi fi‰˘ ±ı¥LÀˇÌ Õı’˘ ¬Ò⁄ ÁŒ‚ ◊›˘ ±fiı 3 ‰Ê˝‹Î_ ‰‘Ìfiı 82000 V¿‰ıfl eÀfi˘ Ï‰V÷ÎflÎ›˘. ’ÏflHÎÎ‹ı 1990‹Î_ 3 Ï‹Ï·›fi ’ÎµLÕfiÎ ¬«ı˝ ±Î V◊‚ı fi‰˘ ’˛˘…ı@À 105000 V¿‰ıfl ŒÌÀ‹Î_ ∂¤˘ ¿flÎ›˘. 1989‹Î_ ±ı·fi ’ÎflŒıÀ ÏfiT≤kÎ ◊›Î ±fiı ¿o’fiÌfiÎ «ıfl‹ıfi ⁄L›Î ÷◊Î VÀÌ‰ ’ÎflŒıÀ ¿o’fiÌfiÎ ‹ıfiıÏ…_√ ÏÕflı@ Àfl fiÌ‹Î›Î ±fiı Œı·˘ ÏÕflı@Àfl ÷flÌ¿ı fl˘⁄ÀÛ ’ÎflŒıÀ ±fiı ŒÎ›fiÎLÁÌ›· - ÏÕflı@Àfl ÷flÌ¿ı fl˘⁄ÀÛ ‹Ì·fl ΩıÕÎ›Î. ’ÎflŒıÀ ±ı ·ıLÕ‹Î¿Û √˛’fi_ ±ı@ÀÌ‰ ‹ıQ⁄fl »ı. 1994‹Î_ ±ı·fi ·ıLÕ‹Î¿ÛfiÎ ⁄˘ÕÛ ±˘Œ ÏÕflı@ ÀÁ˝‹Î_◊Ì ÏfiT≤kÎ ◊›Î ±fiı Ï’÷ÎfiÎ ’√·ı VÀÌ‰fiÌ Ïfi‹c¿ ⁄˘ÕÛ‹Î_ ◊¥. ÁMÀıQ⁄fl 1994‹Î_ ’ÎflŒıÀı Õ⁄aÂÎ›flfiÎ Á‹¿˘ÀÁ‹Î_ 1,17,000 V¿‰ıfl ŒÌÀfi˘ ‰˘ÀÁfi ±ıLÕ ÏŒÏ·MÁ ¿ıÂ ±ıLÕ ¿ıflÌ ËÎ_Á· ¿flÌ 140 Asian Trader

·Ì‘˘. »ıS·Î ±ı¿ ÿÂ¿Î ÿflÏ‹›Îfi ÁÎflÎ ±ı‰Î fl˘¿ÎHÎ◊Ì Á‹¿˘À˚Á‹Î_ ŒÎ›ÿ˘ ◊›˘ »ı ±fiı ‰ı’Îfl‹Î_ ÁÎflÌ ±ı‰Ì T≤Ï© ¿flÎ‰Ì »ı. fi‰ıQ⁄fl 1995‹Î_ VÀÌ‰ ’ÎflŒıÀ ·ıLÕ‹Î¿Û B≤’fiÎ «ıfl‹ıfi ÷flÌ¿ı «Ò_ÀÎ›Î. …^fi 1998‹Î_ Ëı·Ì Œı@Á‹Î_ ·ıLÕ‹Î¿ÛfiÎ ÁÎ◊Ì ÁP›fiÎ ‘_‘ÎfiÌ ¬flÌÿÌ ⁄Îÿ ’ÎflŒıÀı ’Î_«‹˘ Õı’˘ ËV÷√÷ ¿›˘˝. Œ@÷ ⁄ı … ‰Ê˝‹Î_ ‰ı«ÎHÎÎ_ 50 À¿Îfi˘ ‰‘Îfl˘ ◊›˘ ±fiı ÷ı±˘ ‰Ê˘˝‰Ê˝ ’˛√Ï÷ ¿fl÷Î flèÎÎ. 2000 ‹Î«˝‹Î_ VÀÌ‰ ’ÎflŒıÀ ŒıÕflıÂfi ±˘Œ Ë˘·Áı· ÏÕVÀˇÌO›ÂfifiÎ «ıfl‹ıfi ÷flÌ¿ı «Ò_ÀÎ›Î. ±Î V◊Îfi 1980‹Î_ ±ı·fi ’ÎflŒıÀ ‘flÎ‰÷Î Ë÷Î. FWDfiÎ ≥Ï÷ËÎÁ‹Î_ ±Î ’˛◊‹ ‰¬÷ … Ï’÷Î ±fiı ’hÎ ⁄_fiı±ı ÁÎflÌ ’˛Ï÷„WÃ÷ Ë˘t˘ Á_¤ÎY›Î. 2000‹Î_ ’ÎflŒıÀı ÷ıfiÎ 20 ‰Ê˝fiÌ µ…‰HÎÌ ¿flÌ. …ı‹Î ⁄ı ÿÎ›¿Î◊Ì Àı¿˘ ±Î’÷Î √˛ÎË¿˘ ±fiı ÁM·Î›fl˘ ±fiı ÁM·Î›fl˘ ÁÏË÷ 3000 ‹Ëı‹Îfi˘fiı ’˘LÀ¡ı¿À ¬Î÷ı Á_K›Î µ…‰HÎÌ‹Î_ ±Î‹_ h Î‰Î‹Î_ ±ÎT›Î Ë÷Î. ’ÎflŒı À ı ’˘÷ÎfiÎ ¿Î‹ÿÎfl˘fiı ÿfl ‰Êı˝ ±ı¿ ±Ã‰ÎÏÕ›Îfi˘ ’√Îfl ±Î’Ìfiı ¿Î‹ÿÎfl˘fiÌ ‰ŒÎÿÎflÌfi˘ ⁄ÿ·˘ ±ÎM›˘ »ı. ’ÎflŒıÀfiÌ ÁŒ‚÷Î‹Î_ VÀÎŒfi˘ ’Òfl˘ ÏËVÁ˘ »ı. I›Îflı 600,000 ’ÎµLÕ◊Ì ‰‘fi_ ⁄˘fiÁ «Ò¿‰Î›_ »ı. 2002‹Î_ VÀ˘¿’˘ÀÛ ¿ÎµLÀÌ eÀ⁄˘· @·⁄ ‹ÎÀı ÷ı ÂÀÛfiÌ V’˘LÁfl ⁄fiÌ I›Îflı ÷ı ’˛˘ŒıÂfi· eÀ⁄˘· ÀÌ‹fiı V’˘LÁfl ¿flfiÎflfiı ’˛◊‹ ¿ıÂ ±ıLÕ ¿ıflÌ ¿o’fiÌ ⁄fiÌ. 2003fiÎ ‹Î«˝‹Î_ ’ÎflŒıÀı Ï⁄· ’ıÁfiı ÀˇıÏÕo√ ÏÕflı@Àfl ÷flÌ¿ı fiÌQ›Î. 2004fiÎ fi‰ıQ⁄fl‹Î_ ÂıŒÌSÕ ¬Î÷ı ’ÎflŒıÀfi˘ »ß˘ Õı’˘ ¬ÒS›˘. ±Î ’fl’˘{ Ï⁄SÕ VÀıÀ- ±˘Œ ±ÎÀÛ ‰ıflËÎµÁ Ë÷˘. ÷ı FWDfiÌ ““‹Î› Â˘’ ¥{ ›˘fl Â˘’” ¿ıQ’ıfi‹Î_ ±√˛HÎÌ ¤Î√ ¤…‰Ì flèÎ_ »ı. ¥„LÕ’ıLÕLÀ flÌÀı·fl˘fiı ÷ı‹fiÎ ±ÎS¿˘Ë˘· ‹«˝LÕÎ¥{Ÿ√‹Î_ ‹ÿÿw’ ◊‰Î FWDfiÌ Àı¥¿ Ë˘‹ OS›ÒÏ’˛LÀfiÌ V◊Î’¿ ¿‹ÌÀÌ‹Î_ ’HÎ ÷ı »ı.

±ÎfiÎ ⁄ÿ·ı Ë‰ı ’ÎflŒıÀfiÎ » Ë˘·Áı· Õı’˘ ¿ı …ı ‹A›I‰ı µkÎfl‹Î_ ±Î‰ı·Î »ı, ÷ıfiÎ 650 ¿‹˝«ÎflÌ±˘ Ë‰ı ¿o’fiÌfiÎ 55 À¿Î ÏËVÁ˘ ‘flÎ‰ı »ı ±fiı ⁄Î¿Ìfi˘ VÀÌ‰fiÎ ‰Õ’HÎ ËıÃ‚ ±ı@{Ì@›ÀÌ‰ ⁄˘ÕÛfiÌ ‹ÎÏ·¿ÌfiÎ »ı. ‘_‘˘ ±ı¿oÿfl «·Î‰‰Î‹Î_ ⁄˘ÕÛfiÎ ÁP›˘fiÌ … ÁkÎÎ «Î·ı, »÷Î_ fl˘…-⁄-fl˘…fiÌ ¿Î‹√ÌflÌ, …ı‰Ì ¿ı ‰¿Û ¿LÕÌÂfi◊Ì ’√Îfl ±fiı Á‘ÎflÎfiÌ ⁄Î⁄÷˘‹Î_ ¿Î‹ÿÎfl˘fi˘ ±‰Î… »ı. ±‹fiı ¿Î‹ÿÎfl˘ ÷flŒ◊Ì ‹‚÷˘ ŒÌÕ⁄ı¿ CÎHÎ˘ ’˛˘IÁÎË¿ »ı. ÷ı ⁄‘Î ±‹ı …ı ‹Î√˝ ±’fiÎT›˘ »ı ÷ıfiÌ ¿ÿfl ¿flı »ı. ±fiı ÷ı‹Î_ Á·Î‹÷Ì ±fi¤‰ı »ı. ±ı‹ VÀÌ‰ı …HÎÎT›_. ’ÎflŒıÀ …HÎÎ‰ı »ı ¿ı, ±Î ›˘…fiÎfi˘ ŒÎ›ÿÎ‹Î_ ±ı … Ë¿Ì¿÷fi˘ Á‹Î‰ıÂ ◊Î› »ı ¿ı ⁄ËÎflfiÎ Àı¥¿±˘‰fl ÁÎ‹ı ¿o’fiÌfiı ÏÁ@›˘fl ¿fl‰Î◊Ì ‘_‘Îfi˘ flV÷˘ ÷ıfiÌ ’˛HÎÎÏ·√÷ flÌ÷ ‹…⁄ «ÎS›˘ ±Î‰Âı. Ë‰ı ±Î‹Î_ ±ı‰˘ ¿˘¥ ¤› fi◊Ì ¿ı 29 ‰Ê˝◊Ì ¿o’fiÌ …ı ŒoÕ T›‰ÁÎÏ›¿ ÏÁ©Î_÷˘ µ’fl «Î·Ì ÷ıfiÎ◊Ì ⁄ËÎflfi˘ ¬flÌÿflfiÎ ±·√ ‹Î√ı˝ «Î·Âı. ±Îfi˘ ±◊˝ ¿ı ¿˘¥ ±ı‰Î …·ÿ ’√·Î_ ¤Ï‰W›‹Î_ fiËŸ S›ı ¿ı {Õ’Ì fiŒÎ ‹ÎÀı fi˘¿flÌ ’fl Ωı¬‹ ∂¤_ ¿flı. ±Î‹Î_ ‹ÎhÎ ¿o’fiÌ ¿Î‹ÿÎfl˘fi ‹ÎÏ·¿ÌfiÌ ◊¥ √¥ ±ıÀ·ı Œ@÷ ¿Î‹ÿÎfl˘fiı … ¿ÿfl »ı ±ı‹ fi◊Ì ’HÎ ±‹ÎflÎ √˛ÎË¿˘, …ı ‹A›I‰ı ¥„LÕ’ıLÕLÀ flÌÀı·fl˘ »ı. ÷ı±˘ ’HÎ ±Î V¿Ì‹◊Ì ⁄Ë ¬Â »ı. ¿ÎflHÎ ¿ı ÷ı±˘ ‹Îfiı »ı ¿ı, ±ÎfiÎ◊Ì ¤Î‰˘fiı ¬˘ÀÌ ±Áfl fiËŸ ◊Î›. ÷ı‹Î_fiÎ CÎHÎÎ ⁄‘Î_ ±ıÏÂ›fi ÀˇıÕfl »ı ±fiı ÷ı‹Î_ÎfiÎ CÎHÎÎ T›‰ÁÎ›‹Î_ ±‹ı …ı ’ÎÏfl‰ÎÏfl¿ ‹ÒS›˘ Ω‚‰Ì±ı »Ì±ı ÷ıfiÌ ¿ÿfl ¿flı »ı ±fiı ÷ı±˘ ΩHÎı »ı ¿ı, ÷ı‹fiÎ ÁM·Î›flfi_ ·Î_⁄Î √Î‚Îfi_ ¤Ï‰W› Á·Î‹÷ »ı. EOSfiÎ Ï‹¿ıfiÌ@Áfi˘ ±◊˝ ±ı »ı ¿ı, ÂıflË˘SÕfl˘±ı ’˘÷Îfi˘ ÏËVÁ˘ ±Áfl¿Îfl¿ flÌ÷ı ¿Î‹ÿÎfl˘fiı ‰ËıÓ«Ì ÿÌ‘˘ »ı …ı‹fiÎ ¶ÎflÎ ‘_‘ÎfiÌ ¬flÌÿÌfiı ⁄ıÓ¿ ·˘fi ¶ÎflÎ ÏÁ@›˘ÕÛ ¿flÎ¥ »ı. Ωı ¿ı ÿıb_ ÷˘ ‰Ê˘˝ Á‘Ì «Î·Âı. ’HÎ ±Î Œıfl⁄ÿ·Ì◊Ì ¿o’fiÌfiı ¤Ï‰W›‹Î_ ‰‘ ÁÎflÌ „V◊Ï÷‹Î_ ‹¿Âı. ±ı‹ ’ÎflŒıÀı …HÎÎT›_ Ë÷_. ‹fiı Continued on Page 142 9 October 2009

LUCOZADE and LUCOZADE ENERGY are registered trade marks of the GlaxoSmithKline group of companies. *MMR research 2006.

2646_Luc_Cherry_A4_Diwali.indd 1

5/10/09 12:30:52

Feature ±ı ‰Î÷fi˘ Á_÷˘Ê »ı ¿ı ±‹ı ±Î‰÷Î 12 ‰Ê˝ ‹ÎÀı fl˘⁄ÀÁ Ë˘·Áı·fl ÷flÌ¿ı «Î· flËÌÂ_. …ı. VÀÌ‰ı ±Áfl¿Îfl¿ flÌ÷ı ¿›_˝ ÷ı ’ÎflŒıÀfiÎ Ï‰V÷Îflı·Î ’Ïfl‰Îflfi˘ ‰¿Œ˘Á˝fiı ¤Î√ ⁄fiÎ‰‰Îfi_ Ë÷_. ±fiı ¬flÌÿÌ ‹ÎÀı ÷ı‹fiÎ ÁÎ‹ÒÏË¿ ‹÷fiÌ …wfl÷ Ë˘¥fiı ±ı‹ ·Î√ı »ı ¿ı ’ÎflŒıÀ ‹Î√˝ ±Î√‚ ‰‘‰Î ÁF… ◊¥ √›˘ »ı. ⁄ÿ·Î‹Î_ ¿Î‹ÿÎfl˘ ⁄˘fiÁ- V¿Ì‹‹Î_ ΩıÕÎ›Î »ı. …ı‹Î_ ‰Ê˝fiÎ ±_÷ı ¿o’fiÌ±ı ¿ı‰˘ fiŒ˘ ¿›˘˝ »ı ÷ıfiÎ ±Î‘Îflı ⁄˘fiÁfi_ «Ò¿‰b_ ◊Î› »ı. ËÎ·fiÎ ÷⁄yı ÷˘ ⁄˘fiÁ …ıÀ·Ì fl¿‹ «¿‰Î› »ı. ÷ı ◊˘ÕÎ »ı ’HÎ ¤Ï‰W›‹Î_ ÷ı‹fiı ‹˘À<_ ⁄˘fiÁ «¿‰ÎÂı. ¿o’fiÌfiÎ ËÎ¥ ±ıLÕ ⁄Ì{fiıÁ ÕÌ·ŸB{ ’fl ¿Î‹ÿÎfl˘fi_ ±ÎÏ‘’I› fi◊Ì. (÷ı‹fiÎ Âıfl ÀˇVÀ‹Î_ »ı ±fiı T›„@÷√÷ flÌ÷ı ‰ı«Ì Â¿Î÷Î fi◊Ì, I›Îflı ÷ı‹fiı ’˘÷ÎfiÌ ‰Ï¿Ù√ ¿LÕÌÂLÁ ËıÃ‚ ÷ı‹fi˘ ÁÎ‹ÒÏË¿ ±‰Î… ÷˘ »ı …. ±Î ΩËıflÎ÷ ⁄Îÿ ÿflı¿ Õı’˘‹Î_ ¿Î‹ÿÎfl˘fiÌ ¿Îµ„LÁ·fiÌ fl«fiÎ ◊¥ »ı …ı …fifl· ‹ÌÏÀo√˘‹Î_ VÀÎŒfi_ ’˛Ï÷ÏfiÏ‘I‰ ¿flı »ı. …ı‹Î_ ÿflı¿ ¿Îµ„LÁ·‹Î_ ÁÎ÷ ÁP›˘ «Ò_ÀÎ› »ı. ÷ı‹Î_◊Ì ⁄ı ÁP› ÁıLÀˇ· ¿Îµ„LÁ· ‹ÎÀı «Ò_ÀÎ› »ı …ı ±ı@{Ì@›ÀÌ‰ ⁄˘ÕÛfiı flÌ’˘ÀÛ ¿flı »ı. ’˛◊‹ ±ıQM·˘¥ ±˘fiflÂÌ’ ¿Îµ„LÁ· ‹ÌÏÀo√ı Ë‰ı V◊Îfi ·Ì‘_ »ı ±fiı ¿Î‹ÿÎfl˘fiÌ ‹ÎÏ·¿˘‹Î_ ◊›ı·Î ±Î ÷⁄Ïÿ·Ìfi˘ ’ÕCÎ˘ ’ÎÕ‰Î fi‰Î ŒıflŒÎfl˘ ‹ÎÀı ÷ı‹Î_ Á_‹Ï÷ Á‘Î¥ »ı. ±Î ⁄Î⁄÷‹Î_ fi‰Î ⁄˛ÎLÕŸ√, fi‰Ì ¿o’fiÌ ÏŒ·˘Á˘ŒÌ ±fiı ⁄_‘ÎflHÎ CÎÕ‰Îfi˘ Á‹Î‰ıÂ ◊Î› »ı. …ı ¿o’fiÌfiı ¤ÎÏ‰ ÁŒ‚÷Î

142 Asian Trader

‘ ±ıQM·˘¥{ T›Ò

⁄˘⁄ ¿˘À˚Á, ’ÎflŒıÀfiÎ Ëı·ÌŒ˘¿Á Õı’˘fi˘ Á’fl‰Î¥{fl— Ëo ±ı¿Î±ı¿ ±ı¿ ¿Î‹ÿÎfl‹Î_◊Ì ±ı¿ ÁV◊ÎÏ’÷ ±fiı ÁÎflÌ flÌ÷ı «Î·÷Î ‘_‘Îfi˘ ‹ÎÏ·¿ ⁄L›˘ »\._ ±Î…ı F›Îflı ¿Î‹ÿÎfl˘ ’˘÷ı ±Î’ı·Î ŒÎ‚Î◊Ì ¿ı‰_ ’Ïfl‰÷˝fi ±Î‰ı »ı ÷ı ±fi¤‰Ì flèÎÎ »ı I›Îflı ‘_‘ÎfiÎ ÏfiÏç_÷ ¤ÎÏ‰ ‹ÎÀı ÀˇVÀfiÌ fl«fiÎ‹Î_ …ı Á‹› ±fiı ’˛›ÎÁ˘ ±…‹Î‰Î›Î »ı ÷ıfiÌ VÀÎŒ ¿ÿfl ¿flı »ı. Ë‰ı ‹Îflı ¤ÎÏ‰‹Î_ ±Î ‘_‘˘ ‹…⁄Ò÷ ¿fl‰Î‹Î_ ±√I›fi˘

¤Î√ ¤…‰‰Îfi˘ »ı ±fiı ÷ı ’Õ¿ÎflfiÌ Ë_ flÎË Ωı¥ flèÎ˘ »\._

‹ÎÀı ‹Î√˝ÿÂ˝fi ±Î’Âı. ¿o’fiÌfiÌ fi‰Ì ‰ı⁄ÁÎ¥À ËÎ· ⁄fiÌ flËÌ »ı. VÀÌ‰ ¿Ëı »ı ““’Ëı·Î_ ÷˘ ±ı ⁄Î⁄÷ ÏfiflÎÂÎ…fi¿ Ë÷Ì ¿ı ’ÎflŒıÀ Ë‰ı ±Î ‘_‘˘ «·Î‰‰Î‹Î_ ’ÎÏfl‰ÎÏfl¿ ’˛HÎÎ·Ì fiËŸ Ω‚‰ı. ±Î‹, »÷Î_ ‹fiı ±Îfi_ÿ »ı ¿ı, EOSfi˘ ±◊˝ ‹ÎflÎ Ï’÷ÎlÌ±ı ±Î ¿o’fiÌ V◊Î’Ì I›Îflı … ÏÁ©Î_÷˘ fiyÌ ¿›Î˝ Ë÷Î. ÷ıfi_ ’Î·fi ◊Âı. ±ı·fi ’ÎflŒıÀı ±Î ¿o’fiÌ 1980‹Î_ V◊Î’Ì Ë÷Ì ±fiı ÷ıfiÎ ’hÎ˘ VÀÌ‰ ±fiı fl˘⁄ÀÛ Âw±Î÷◊Ì … ÷ıfiÌ ÁÎ◊ı Á_¿‚Î›ı·Î Ë÷Î. ’HÎ ÷ı ’»ÌfiÌ ’ıœÌfiÎ ‹fi‹Î_ ±L› ¿ÎflÏ¿ÿafiı A›Î· Ë÷˘. ¿Î‹ÿÎfl˘fiÌ ‹ÎÏ·¿Ì ¿fl‰Îfi˘ Ï‰«Îfl VÀÌ‰fi˘ Ë÷˘. ÷ıHÎı 80fiÎ ’˛Îfl_¤‹Î_ ΩıËfi ·Ò¥Á ¬Î÷ı √˛ıF›±ıÀ ¥LÀfi ¿fl÷Î_ ±Î Ï‰«Îflfi˘ ’˛I›ZÎ ±‹· Ωı›˘ Ë÷˘. ΩıËfi ·Ò¥Á …ı‰Ì ¿Î‹ÿÎfl˘fiÌ ‹ÎÏ·¿ÌfiÌ ¿o’fiÌ …ı‰Ì ±L›

¿o’ÌfiÌ „V◊Ï÷ ÷’ÎÁ÷Î ±fiı ±Î ±_√ı ’ÎflŒıÀfiÌ ZÎ‹÷ÎfiÌ «¿ÎÁHÎÌ ‹ÎÀı ±ı¿ÎµLÀLÀ ±fiı ·Ì√· ÀÌ‹fi˘ ±Ëı‰Î· ‹ı‚‰÷Î ±ı¿ ‰Ê˝ ·ÎB›˘. I›Îfl⁄Îÿ ±‹ı ¿Î‹ÿÎfl˘ Â_ Ï‰«Îflı »ı ÷ı ΩHÎ‰Î ÷ı‹fiÌ ÁÎ◊ı ‰Î÷«Ì÷ ¿flÌ ±fiı ÷ı‹HÎı ·Ì·_ ÏÁBfi· ±ÎM›Î ⁄Îÿ ±‹ı ±Î√‚ ‰K›Î. Áfl‚ ’Ïfl‰÷˝fi ◊Î› ÷ı Ωı‰Î ‹ÎÀı 55 ‰Ê˝fiÎ VÀÌ‰ı ’˘÷ÎfiÎ ±_√÷ ·Î_⁄Î√Î‚ÎfiÎ M·Îfi ’HÎ Œıfl‰Ì fiÎ_A›Î. ““‹ıÓ ‹ÎflÌ ’IfiÌfiı ‰«fi ±ÎM›_ Ë÷_ ¿ı, Ë_ 55 ‰Êı˝ ÏfiT≤kÎ ◊¥ …¥Â ’HÎ ¿˘¥ ‹U¿ı·Ì ∂¤Ì fi ◊Î› ÷ı ‹ÎÀı ‹Îflı Ë∞ ◊˘Õ<_ ·Î_⁄ flËı‰_ ’ÕÂı ±fiı ‹ÎflÎ √›Î ’»Ì ’HÎ Ë_ ±ËŸfiÌ ⁄Î⁄÷˘ ’fl fi…fl flÎ¬ÌÂ. ±‹ÎflÎ ‹ÎÀı ±Î ⁄Ë µkÎı…¿ Á‹› »ı ±fiı ¿o’fiÌfiÎ fi‰Î ›√‹Î_ ±‹ÎflÎ ¿Î‹ÿÎfl ‰√˝ı …ı µIÁÎË ⁄÷ÎT›˘ »ı ÷ıfiÎ◊Ì ±‹fiı ±Îfi_ÿ ◊›˘ »ı.

Ëı·fi ‰˘ÕÛÁ, B≤ÏËHÎÌ ±fiı fi˘fi-eÀ ⁄Î›fl ‹ıÓ 20 ‰Ê˝ Á‘Ì ’ÎflŒıÀfiÎ VÀ˘¿’˘ÀÛ Õı’˘‹Î_ ¿Î‹ ¿›* »ı ±fiı ¿Î‹ÿÎfl˘fiÎ ÏË÷˘ Ωı‰Î‹Î_ ’ÎflŒıÀ ¬flı¬fl Ëo‹Â ı Î_ ÁÎfl_ flèÎ_ Ë÷._ ¿Î‹ÿÎfl˘fiÌ ‹ÎÏ·¿ÌfiÌ ›˘…fiÎ◊Ì ¿Î‹ÿÎfl˘fiÎ ¤ÎÏ‰fiÌ Á·Î‹÷ÌfiÌ ¬ÎhÎÌ ‹‚ı »ı ±fiı ÷ı ¤Ï‰W›‹Î_ ¤Î√ ·ı‰Îfi˘ ‹fiı ±Îfi_ÿ »ı.

9 October 2009

ATrader B&HGoldFP 091009.pdf

17/09/2009

10:12

no compromise

CMY

BRITAIN’S MOST RECOGNISED CIGARETTE BRAND* BENSON & HEDGES GOLD I S W O R T H £ 6 4 7 M I L L I O N **

*Source: Based on brand equity study 2008 **Source: Nielsen MarketTrack 2008

Security

÷‹ÎflÎ VÀ˘flfiı øÎ¥‹ ’˛ÒŒ ¿ı‰Ì flÌ÷ı ⁄fiÎ‰Â˘ ?

¥LÕÌ’ıLÕLÀ flÌÀı·fl˘ ‹ÎÀı ËÎ¥ flÌ{˘S›Âfi CCTV ◊Ì flÌ‹˘À - Á‰ı˝·LÁ ±fiı ⁄˘ÕÌ ±Î‹˝fl ÁÏË÷fiÎ ±Î‘Ïfi¿ Á·Î‹÷Ì Ï‰¿S’˘fi˘ ±‹Îfl˘ ±P›ÎÁ— ±Î ’Ëı·Î_ ‰Ê˝fiÎ ’˛Îfl_¤fiÎ ¤Î√‹Î_ ‹_ÿÌfiı ¿ÎflHÎı ∂¤Ì ◊›ı·Ì ±Áflfiı ¿ÎflHÎı ““√fiÎ±˘‹Î_ {Õ’Ì ‰‘ÎflÎ ÁÎ‹ı”” ÷ˆ›Îfl flËı‰Î Ï⁄˛ÀÌÂ flÌÀı· ¿˘LÁ˘Àa›‹ ÏÕflıı@Àfl …fifl· VÀÌŒfiı fl˘⁄ÀÛÁfiı flÌÀı·fl˘fiı «ı÷T›Î Ë÷Î. Ë˘‹ ±˘ÏŒÁı ÷Î…ı÷fl‹Î_ ⁄ËÎfl ’ÎÕı·Î ±Î_¿ÕÎ BRCfiÎ ¤›fiı Á‹◊˝fi ±Î’ı »ı. ±ı‹ ·Î√ı »ı ¿ı, ⁄ıfl˘…√ÎflÌfi˘ ¨«˘ ÿfl ‰‘ ·˘¿˘fiı «˘flÌfiÎ ‹Î√ı˝ ‰Î‚Ì flèÎ˘ »ı. …ı‹Î_ ËÎ¥VÀˇÌÀ ÷ı‹fi_ ’Á_ÿ√Ì›@÷ ÏfiÂÎfi Ë˘› »ı. »ıS·Î_ @‰ÎÀÛflfiÎ VÀıÀ‹ıÓÀ‹Î_ … ±ı¿oÿfl «˘flÌfiÎ 144 Asian Trader

√fiÎ±˘‹Î_ 25 À¿Î ‰‘Îfl˘ fi˘Ó‘Î›˘ »ı, …ı‹Î_fiÎ ‹˘ÀÎ ¤Î√fiÎ fiÎfiÎ ¥LÕÌ’ıLÕLÀ flÌÀı· ±ÎµÀ·ıÀ‹Î_ fi˘Ó‘Î›Î »ı. ¥LÕÌ’ıLÕLÀÁ ‹ÎÀı ‰‘ Ï«_÷Îfi˘ Ï‰Ê› ±ı »ı ¿ı, «M’ …ı‰Î ËÏ◊›ÎflfiÌ ‹ÿÿ◊Ì ◊›ı·Ì «˘flÌfiÌ Á_A›Î‹Î_ ’Î_À À¿Îfi˘ ‰‘Îfl˘ ◊›˘ »ı. ‰‘‹Î_ ÏËoÁ¿ «˘flÌfiÌ CÎÀfiÎ‹Î_ Ë…\ ‰‘Îfl˘ ◊‰ÎfiÌ Á_¤Î‰fiÎ »ı. ±Îfi_ ¿ÎflHÎ ±ı »ı ¿ı, 16 ±fiı 25 ‰Ê˝fiÌ ‰E«ıfiÎ ›‰Îfi˘ ÁÂjÎ ‘ÎÕ ’ÎÕ‰Î‹Î_ ‰‘ Á_Õ˘‰Î› ÷ı‰Ì Â@›÷Î »ı ¿ÎflHÎ ¿ı ¿Î‹ √‹Î‰fiÎflÎ±˘‹Î_ ÷ı±˘fi˘

ÏËVÁ˘ ±‘Î˝◊Ì ‰‘ »ı. ÀˇıÕ ±ıÁ˘ÏÁ›ıfi˘±ı ’˘÷ÎfiÎ ÁP›˘fiı ±Î ‰‘÷Î Ωı¬‹ ±_√ı ÷Î¿Ìÿ ¿flÌ »ı. NFRNfiÎ fi‰Î «Ò_ÀÎ›ı·Î ’˛‹¬ Á·ı‹Îfi ¬˘fiÎ÷ı ’˘÷ÎfiÎ ¿Î›˝¿Î· ÿflÏ‹›Îfi √fiÎ±˘fiı ±ı…LÕÎ‹Î_ Á˙◊Ì À˘«ı flÎA›˘ »ı ±fiı ÁP›˘fiı flZÎHÎ ‹ÎÀı ÷Î¿Ìÿ ¿flÌ »ı. ±ıÁ˘ÏÁ›ıÂfi ±˘Œ ¿L‰ıfiÌ›LÁ VÀ˘Áı˝ flÌÀı·fl˘fiı ““Á·Î‹÷Ì ±fiı flZÎHÎ ‹ÎÀı ¬Ò⁄ … Á¤Îfi flËı‰Î ±fiı V◊ÎÏfi¿ ’˘·ÌÁfiÌ fiı¥⁄fl ËÒÕ ÀÌ‹ ÁÎ◊ı fi∞¿ flËı‰Î”” ›ÎÿÌ ±Î’Ì »ı. ⁄ıfl˘…√ÎflÌfiÎ ¿Î‚Î ‘Î⁄Î Á‹Î √HÎÎ›ı·Î ÂËıfl ¿˘‰ıLÀˇÌfiÎ ¥LÕÌ’ıLÕLÀ flÌÀı·fl flHÎ∞÷ÏÁ_CÎ ‹˘·ı V‰Ì¿Î›* ¿ı ÷ı Ï«_Ï÷÷ »ı. ““‹fiı ›Îÿ »ı »ıS·Ì ‹_ÿÌ ‰¬÷ı Ë_ ÿ¿ÎfiÿÎfl Ë÷˘ ±fiı ‹ÎflÌ ÿ¿Îfi‹Î_ «˘flÌ±˘ ‰‘Ì Ë÷Ì. ±·⁄kÎ ‹fiı ËÎ·fiÌ „V◊Ï÷fiÌ ±fiı ÏËoÁÎfiÎ ‰‘ÎflÎfiÌ CÎHÎÌ Ï«_÷Î »ı. ’HÎ Ëo ΩB≤÷ flËı‰Î ±fiı ‹ÎflÌ Ω÷fiı ‰‘ Á…… ⁄fiÎ‰‰Î ‹Î√_ »o.”” 9 October 2009

Security fi˘ÀŸ√ËÎ‹fiÎ 1300 «˘flÁ eÀfiÎ ÁÌ-VÀ˘flfiÎ ‹ÎÏ·¿ ÷∞Lÿfl flÎ‹ ±ı¿·Î »ıS·Î ⁄ı ‹ÎÁ‹Î_ ’Î_« ÁÂjÎ ·Ò_Àfi˘ ¤˘√ ⁄L›Î »ı. ÷ı‹HÎı …HÎÎT›_ ¿ı ·Ò_Àfl±˘±ı ±ı¿ ‘ÎÕ‹Î_ TËÌV¿ÌfiÌ ⁄˘À·˘ ·Ò_À‰Î, ⁄Ì∞ ‘ÎÕ‹Î_ ÕÌ‰ÌÕÌ M·ı›fl ±fiı VÀıÂfiflÌ ·Ò_À‰Î ’˛›ÎÁ ¿›˘˝ Ë÷˘. ÷ı ’Ëı·Î_ ±ËŸfiÎ ‹ÎflÎ ⁄ı ‰Ê˝ ÿflÏ‹›Îfi fiÎfiÌ fiÎfiÌ «˘flÌfiÎ ◊˘ÕÎ ’˛›ÎÁ˘ ◊›Î Ë÷Î. ‹_ÿÌ ’»Ì «˘yÁ’HÎı √fiÎ±˘‹Î_ ‰‘Îfl˘ ◊›˘ »ı. flÌÀı· øÎ¥‹‹Î_ ◊›ı·Î ‰‘ÎflÎfiÎ …‰Î⁄‹Î_ ‰ıVÀ ‹ÌÕ·ıLÕ ’˘·ÌÁı ÷Î…ı÷fl‹Î_ flÌÀı·fl˘fiı √fiÎ ÿÒfl flÎ¬‰ÎfiÎ ’Î_« ’Î›ÎfiÎ ‹tÎfiÎ_ ±‹·fiÌ ¬ÎhÎÌ ¿fl‰Î …HÎÎT›_ »ı. ±Î‹Î_ ¥LÀˇÕÀ ±ı·Î‹˝, ‰ÌÏÕ›˘, Á‰ı˝·LÁ, ±ıLÀÌ- flı‹-flı¥Õ- ⁄ıflÌ›fl, ¡_À ±fiı flÌ›fl ·˘ÏÕo√ ⁄ı ÂÀÁ˝ ±fiı ⁄˛Î¥À ·Î¥ÀfiŸ√ fiÎ_¬‰Îfi˘ Á‹Î‰ıÂ ◊Î› »ı. ±Î‹ »÷Î_ CÎHÎÎ_ flÌÀı·fl˘ …ı‹HÎı ±Î ’Î›ÎfiÌ …wfl÷˘ ⁄ıÁÎÕÌ »ı ÷ı‹fiı Ë…\ ’HÎ ±Î‰Î √fiÎfi˘ ¤˘√ ⁄fi‰Îfi˘ ¤› Á÷Î‰ı »ı. Á˙◊Ì ‹˘ÀÌ Ï«_÷Î ±ı »ı ¿ı, ±Î VÀÎLÕÛÕ ÏÁ@›˘ÏflÀÌ ÁÎ‘fiÎı √fiÎ±˘‹Î_ fi‰ıÁfl◊Ì ±Î‰ı·Î µ»Î‚Îfiı ÀÎ‚Ì Â¿Âı? ¬ÎÁ ¿flÌfiı CÎHÎÎ flÌÀı·fl˘±ı …ıfiÎ ±_√ı ’˛Ufi˘ µÃÎT›Î »ı ÷ı ’˛HÎÎÏ·√÷ CCTV ÏÁVÀ‹fiÌ ±Áfl¿Îfl¿ Ï«_÷Îfi˘ Ï‰Ê› »ı. ÷ı∞Lÿfl ¿Ëı »ı √›Î ‰Êı˝ ±ı¿ √fiı√Îfl ‹ÎflÎ ‹ÿÿfiÌÂ ’ÎÁı◊Ì ÏÀ·, ÏÁ√ÎflıÀ ±fiı Œ˘fi ¿ÎÕÛfiÎ fiÎHÎÎ ⁄‚…⁄flÌ◊Ì ’ÕÎ‰÷˘ ¿ı‹ıflÎ‹Î_ {Õ’Î¥ √›˘ Ë÷˘. ÷ıfiÌ ‘fl’¿Õ ÷˘ ◊¥ ’HÎ Ï‰ÏÕ›˘fiı ’flÎ‰Î ÷flÌ¿ı V‰Ì¿ÎflÌ Â¿Î› ÷ı‹ fiË˘÷_. ¿ÎflHÎ ¿ı ÷ı ¬Ò⁄ √˛ı¥fiÌ ({Î_¬Ì) Ë÷Ì. ÷ı◊Ì ÷ıfiı ±Îfl˘’ Ï‰fiÎ »˘ÕÌ ÿı‰Î›˘. ¿ıÁ «ÎS›Î ‰√fl ±Î‰Î «˘fl ‰‘ ÏËo‹÷‰Îfi ◊÷Î_ Ω› »ı ±fiı ‹ÎflÎ VÀ˘flfiı ŒflÌ ÏfiÂÎfi ⁄fiÎ‰Âı. ¿ı‹ıflÎ ±Î‰Ì Á‹V›Î±˘fiı ¿ÎflHÎı ÏflÀı·fl˘ fi‰Ì Ω÷fiÎ ¿ı‹ıflÎ ÷flŒ ‰Y›Î »ı ¿ı …ı‹Î_ flı¿ÕÛ ◊›ı· ÕıÀÎfiÌ √HÎ‰kÎÎ ‰‘ ÁÎflÌ Ë˘›. ¿ıÀ·Î¿ CCTV‹Î__ 280 ÀÌ‰Ì ·Î¥fi ÁÎ◊ı flÌ{˘S›Âfifi˘ ÿfl 428 Ë˘› »ı. F›Îflı ¿ıÀ·Î¿ fi‰Î CCTV‹Î_ ÀÌ‰ÌfiÌ 480 ·Î¥fi˘ ÁÎ◊ı 628fi˘ flÌ‰˘S›Âfi ÿfl Ë˘› »ı. ±ıfi˘ ±◊˝ ±ı ¿ı ’flÎ‰Î ÷flÌ¿ı ‰Î’flÌ fi Â¿Î› ÷ı‰Ì ±V’WÀ »⁄Ì Ë‰ı ¤Ò÷¿Î‚ ⁄fiÌ …Âı. ±Î‰Ì ±ı¿ ’©Ï÷ »ı. N·ı@ÁÌ⁄· ±ıLÀˇÌ ·ı‰· 4 ¿ı‹ıflÎ, CCVT ÏÁVÀ‹, ADT, ⁄˛Ì¿ ËÎµÁ ÏÁ@›˘ÏflÀÌ ±fiı V’Î› ¿ı«fl …ı‰Î Ï‰Ï‰‘ ÁM·Î›fl˘ (399 ’ÎµLÕ- 599 ’ÎµLÕ) ‹‚÷Ì ±Î ÏÁVÀ‹‹Î_ «Îfl «ıfi· ÕÌ∞À· ‰ÌÏÕ›˘ flı¿ÕÛfl »ı. …ı‹Î_ «Îfl ±·√ ±·√ ¿ı‹ıflÎ ¿˘¥’HÎ Á‹›ı …wfl Ë˘› ÷ıÀ·˘ ·Î_⁄˘ Á‹› «Î·Ì Â¿ı »ı ±fiı flı¿ÕÛ ¿flÌ Â¿ı »ı. flı¿Õ`√ ÏÁVÀ‹ ÁÎ◊ı «Îfl ¥LÀflfi· ±fiı ±ı@ ÁÀfi˝· ¿·fl ¿ı‹ıflÎ ±Î‰ı »ı ±fiı flÎÏhÎfiÎ Á‹›fiÌ ·Ò_À ‰ı‚Î±ı ±_‘ÎflÎ‹Î_ ‰Î’fl‰Î ÷ı‹Î_ ¥L¡Î flıÕ ·Î¥À Ë˘› »ı. ÿ¿ÎfiÿÎfl˘fiı CCTV ÏÁVÀ‹fiÌ ÁÎ‹ÎL›’HÎı ±fi¤‰Î÷Ì ‹U¿ı·Ì »ı. ÷ıfiÌ fiÎfiÌ ËÎÕÛ-ÕˇÎ¥‰, …ı ±ı‰Ì ¬Î‹Ì »ı ¿ı ÿ¿ÎfiÿÎfl ‹ÎhÎ hÎHÎ Ïÿ‰ÁfiÎ eÀı…fiı VÀ˘fl ¿flÌ Â¿ı. ‰‘‹Î_ CÎHÎÎ ÿ¿ÎfiÿÎfl˘ CCTV 9 October 2009

ÏÁVÀ‹ ¬flÌÿ‰Î »÷Î_ Ë∞ ‰ÌÕÌ›˘- Àı’fi˘ µ’›˘√ ¿flı »ı. ±Î CCTV ¿ı‹ıflÎ ÏÁVÀ‹fiÎ flı¿˘ÏÕÙ√fiı T›‰„V◊÷ ¿fl‰Î Ë˘› ÷˘ ¿˘QM›ÒÀfl …ı‰Ì ‹˘ÀÌ ±fiı ÁËı·Î¥◊Ì ‰Î’flÌ Â¿Î› ÷ı‰Ì ËÎÕÛ ÕˇÎ¥‰ ‹ı‹flÌ ÏÁVÀ‹ Ë˘‰Ì …wflÌ »ı. ¿ÎµLÀflŒÌÀ˚Á ⁄fiÎ‰ÀÌ «·HÎÌ fi˘À˘fi_ ÿÒÊHÎ ’HÎ ±ı‰Ì ⁄Î⁄÷ »ı …ı ±_√ı CÎHÎÎ_ ÿ¿ÎfiÿÎfl˘ Ï«_÷Î ÿÂÎ˝‰ı »ı. ⁄fiÎ‰ÀÌ fi˘ÀfiÌ CÎÀfiÎ ‰‘‰ÎfiÌ ÁÎ◊˘ÁÎ◊ ±Î‰Ì fi˘À˘ Â˘‘Ì ¿Îœ÷Î_ ÁV÷Î ‹ÂÌfi˘ ’HÎ µ’·O‘ ⁄fi‰Î ·ÎB›Î »ı. ±Î‰Î ⁄ıÀflÌ◊Ì «Î·÷Î ‹ÂÌfi˘ ÏÁ√ÎflıÀ ·Î¥Àfl …ı‰Î

fiÎfiÎ ¿ÿfiÎ ’HÎ Ë˘› »ı. ÷ı‹Î_◊Ì fiÌ¿‚÷Î ±SÀˇÎ‰Î›˘·ıÀ ·Î¥À◊Ì ‰ı’ÎflÌ±˘ fi˘Àfi˘ ±Á· ⁄ıÓ¿ ±˘Œ πB·ıLÕ ±fiı EUfi˘ Ë˘·˘√˛Î‹ Ωı¥ Â¿ı »ı. Ωı ¿ı ¿ıÀ·Ì¿ …ÀÌ· ⁄fiÎ‰ÀÌ fi˘À˘ ±Î ·Î¥À‹Î_◊Ì ’ÁÎfl ◊¥ Ω› »ı. ±Îfi˘ ±◊˝ Á·Î‹÷Ì ±_√ı ‰‘ ΩB≤÷ ÿ¿ÎfiÿÎfl˘±ı ¥L¡Î-flıÕ ±fiı ‹ıBfiıÀÌ¿ «ı¿ ¿fl÷Î_ e·’˛ÒŒ ±Î‘Ïfi¿ ‹˘ÓCÎÎ ‹ÂÌfi ⁄ıÁÎ‰‰Î ’Õı. fl˘¿ÕÎ fiÎHÎÎ flÎ¬‰ÎfiÎ ÏÀ·fiÌ ÁflZÎÎfiÌ Á‰·÷˘ ’HÎ »ıS·Î_ ‰Ê˘˝‹Î_ CÎHÎÌ ‰‘Ì »ı. flÌÀı·fl˘ Ë‰ı «Î‰Ì Ï‰fiÎ ’flÎHÎı ¬˘·‰Îfi˘ ’˛›ÎÁ ◊Î› ÷˘ ±˘À˘‹ıÏÀ¿ ⁄_‘ ◊¥ …÷Î_ ¬ÎfiÎ‰Î‚Î ¿ıÂ Õˇ˘±fl ’HÎ ¬flÌÿÌ Â¿ı »ı. ±Î Õˇ˘±fl ‹˘ÀÎ ¤Î√fiÎ VÕÎLÕÛÕ ÏÀ·‹Î_ ŒÌÀ ◊Î› »ı ±fiı 40 ’ÎµLÕ◊Ì ÷ıfiÌ Ï¿o‹÷ Âw ◊Î› »ı. flÌ‹˘À ¿LÀˇ˘·

¿ıÀ·Î¿ ÿ¿ÎfiÿÎfl˘ VÀÎŒ ¶ÎflÎ «˘flÌ ◊‰ÎfiÎ ¤›◊Ì ‰‘ Á‹› ÿ¿Îfi‹Î_ ±Î’ı »ı. ’HÎ Ë‰ı ÷ı±˘ ÿÒfl Ë˘› I›Îflı ’HÎ VÀÎŒ ’fl fi…fl flÎ¬Ì Â¿Âı. ’Î_ÕÎ¿ı‹ ÷flÌ¿ı ±˘‚¬Î÷˘ Á‰ı˝·LÁ ¿ı‹ıflÎ ±ı‰˘ ±Î‰ı »ı ¿ı, ÿ¿ÎfiÿÎfl ⁄ÌΩ ¬_Õ‹Î_ Ë˘› ÷˘ ’HÎ ’˘÷ÎfiÎ ‹˘⁄Î¥·‹Î_◊Ì ’˘÷ÎfiÌ ÿ¿Îfi‹Î_ Ωı¥ Â¿ı »ı. ’Î_ÕÎ¿ı‹ ÁÎ‹ÎL›÷— ÿ¿Îfi‹Î_ »÷‹Î_ ‰E«ı fi_¬Î› »ı. ÷ı 3-∞ Àı¿fi˘·˘∞‰Î‚˘ »ı. ±fiı ÿ¿ÎfiÿÎfl ‹˘⁄Î¥· Œ˘fi◊Ì ‹ÿÿ◊Ì ÿ¿Îfi «Î·÷Ì Ï‰Ï‘±˘ Ωı¥ Â¿ı »ı ±fiı ‰‘ ÁÎflÌ flÌ÷ı «¿ÎÁÌfiı ÁÒ«fiÎ ±Î’Ì Â¿ı »ı. ‹˘Âfi-ÕÌÀı¿Âfi Ë˘‹ ±˘ÏŒÁfiÎ ±Î_¿ÕÎ ÿÂÎ˝‰ı »ı ¿ı ‹_ÿÌ ⁄ıÃÎ ’»Ì flÎÏhÎfiÎ CÎflŒ˘ÕÌfiÌ CÎÀfiÎ±˘ ‰‘Ì »ı. »÷Î_ fi‰Ì ±ı·Î‹˝ ’©Ï÷ ±ı‰Ì fl…^ ◊¥ »ı ¿ı CÎflŒ˘ÕÌfiÎ ’˛›ÎÁfiÌ ÿ¿ÎfiÿÎfl ÷◊Î ’˘·ÌÁfiı ÷fl÷ ΩHÎ ◊Î›. ‹˘Âfi- ÕÌÀı@ÀŸ√ ±ı·Î‹˝ CÎÒÁHÎ¬˘flfiÌ ËÎ…flÌ Â˘‘‰Î, ¥L¡Î flıÕ ·Î¥À ‰Î’flı »ı. ±ÎfiÎ◊Ì ’Ëı·ı◊Ì ’˛˘√˛Î‹ ¿flÎ›ı· ÀıÏ·Œ˘fi «ı÷‰HÎÌ ÿ¿ÎfiÿÎfl, ’˘·ÌÁ ÷◊Î ±L› ¿˘¥ hÎÌΩ ‹˘⁄Î¥· fi_⁄fl ’fl ±Î‰ı »ı. ±Î‰Î ÁÎ‘fi ±_ÿÎ…ı 50 ’ÎµLÕfiÎ ‹‚ı »ı. flÌÀı·fl˘fiı ÁÎ¥flfi ⁄_‘ ¿flÌ ÁÎ›·LÀ ÀıÏ·Œ˘fi ±ıSÀÛfi˘ Ï‰¿S’ ‹‚ı »ı. ±ÎfiÎ◊Ì ’˘·ÌÁ √fiı√Îflfiı «˘flÌ ¿fl÷˘ … ’¿ÕÌ Â¿ı »ı. ±Î‹˝fl ÏËoÁ¿ √fiÎ±˘ ±ı¿oÿfl CÎÀÌ flèÎÎ »ı, »÷Î_ ±Î ‰Êı˝ ·Ò_À ÿflÏ‹›Îfi hÎHÎ ÿ¿ÎfiÿÎfl˘fiÌ ËI›Î◊Ì ¥LÕÌ’ıLÕLÀÁ‹Î_ ŒflÌ◊Ì Ï«_÷Î …L‹Ì »ı. ÁÌ-VÀ˘fl‹Î_ √fifiÎ ⁄ÿ·ı »flÌfi˘ ‰‘ µ’›˘√ ◊›˘ »ı. …ı‹Î_ ±Î‰Ì CÎÀfiÎ‹Î_ »flÌ Ë·Î‰‰ÎfiÎ ⁄fiÎ‰˘ ÁÎ‰ ÁÎ‹ÎL› »ı. ⁄ÿfiÎ‹ Ï‰V÷ÎflfiÎ ¿ıÀ·Î¿ ÿ¿ÎfiÿÎfl˘ VÀıÀ-±˘Œ-‘- ±ÎÀÛ- ÁıSŒ- ÕÌŒıLÁ ÁÎ‘fi˘‹Î_ fl˘¿ÎHÎ ¿flı »ı. ±Î‰Î Ë‹·Î±˘ ÁÎ‹ı ⁄«‰ÎfiÎ ’˛›ÎÁ˘ ¿flı »ı. ±Î ’Ëı·Î_ ±Î‰Î Ë‹·Î ÁÎ‹ı ⁄«‰ÎfiÎ ÁÎ‰ ±˘»Î ÁÎ‘fi˘ Ë÷Î. Ë‰ı VÀı⁄-’˛ÒŒ ·Î¥À ¿ı‰·fl ⁄˘Õ ±Î‹˝fl ’˛Ωfiı ÁËı·Î¥◊Ì ’˛ÎÅ ◊¥ Â¿ı »ı. V·ıÂ- Ï‰fl˘‘¿ ‹˘Ω_ ’HÎ ‹‚ı »ı. ±Î ‹˘Ω_fiÌ Ï¿o‹÷ 45 ’ÎµLÕ »ı ±fiı ÁÎÿÎ ‹˘Ω …ı‰Î … ·Î√ı »ı, ±Î◊Ì ÿ¿ÎfifiÌ ¿Î‹√ÌflÌ ±À¿÷Ì fi◊Ì. …ı flÌÀı·fl˘fiÌ ÿ¿Îfi ‰Îfl_‰Îfl Ë‹·Îfi˘ ¤˘√ ⁄fi÷Ì Ë˘› ÷ı‹fiÎ ‹ÎÀı ±Î »ı. Àˇı¿Á˝ flÌÀı·fl˘ ÿ¿Îfi◊Ì ÿÒfl Ë˘› ÷˘ ’HÎ Ë‹·Î¬˘fl˘fi_ ÏfiÂÎfi ⁄fiÌ Â¿ı »ı. CÎHÎÎ ÿ¿ÎfiÿÎfl˘ ÷ı‹fi˘ ±Ã‰ÎÏÕ›Îfi˘ ‰¿fl˘ Ω÷ı ·¥fiı ⁄ıÓ¿‹Î_ ¤fl‰Î Ω› »ı. ÂıflÌ‹Î_ ◊÷Ì ·Ò_À ÁÎ‹ı flZÎHÎ ‹ÎÀı CÎHÎÌ fi‰Ì ÀˇÎLÁ’˘Àı˝Âfi ±fiı ÀˇıÏ¿o√ ÕÌ‰Î¥Á ‹‚ı »ı. ±Î‹Î_ ±ı¿ ±ı@ÀÌ‰ıÀfl Ë˘› »ı. …ı ¥‹fl…LÁÌ‹Î_ ÿ⁄Î‰‰Î◊Ì ‹˘À<_ ÁÎ›flfi ‰Î√ı »ı ±fiı ‘Ò‹ÎÕ˘ ±fiı ’fl‹ıfiıLÀ ÕÎ¥ »^Àı »ı. ±Î ‘Ò‹ÎÕ˘ Ë‹·Î¬˘flfiı Ë‹·˘ ¿fl÷˘ ±À¿Î‰‰Î ‹ÎÀı »ı ±fiı ÕÎ¥◊Ì ·Ò_ÀÎ›ı·Î fiÎHÎÎ ŒflÌ µ’›˘√‹Î_ fi ·ı‰Î› ÷ı‰Î ⁄fiÌ Ω› »ı. ÕÎ¥fiı ±ı@ÀÌ‰ıÀ ±fiı ÕÌ-±ı@ÀÌ‰ıÀ ⁄_fiı ¿flÌ Â¿Î›. …ı 150 ‹ÌÀfl ÿÒfl◊Ì ◊¥ Â¿ı »ı. fl˘¿ÕfiÎ ⁄_Õ· ÁÎ◊ı ΩıÕÌ Â¿Î› ÷ı‰_ fiÎfi_ ÀˇıÏ¿o√ ›ÏfiÀ ’˘·ÌÁfiı √fiı√Îflfiı Â˘‘Ì ±fiı {Õ’Ì ·ı‰Î‹Î_ ‹ÿÿ ‹ÎÀı ⁄fiÎ‰Î›_ »ı. Asian Trader

145

Store profile

ÁŸCÎ”Á ¿L‰ÌfiÌ±LÁ V ‹_ÿÌ Ë˘‰Î »÷Î_ Âı¡ÌSÕfiÎ ÁŸCÎ ¤Î¥±˘±ı ÷ı‹fiÎ_ ÁÌ-VÀ˘flfiÌ Ï‹·¿÷fiı hÎHÎ VÀ˘fl Á‘Ì Ï‰VI≤÷ ¿flÌ. ±ı¿hÎÌÁ ‰Ê˝fiÎ ‹fiÿÌ’ ÁŸCÎ ±ıÏÂ›fi ÀˇıÕflfiı ÷ı‹fiÌ ÷Î…ı÷flfiÌ ÁŒ‚÷Î Ï‰Âı ‰Î÷˘ ¿flı »ı.

’˛ë— ËÎ·‹Î_ ±Î’ ¿ıÀ·Î VÀ˘Á˝ ‘flÎ‰˘ »˘ ±fiı ÷ı @›Î_ »ı ? ‹ÎflÎ fiÎfiÎ ¤Î¥±˘ ⁄·∞÷ ±fiı ‰˛ÌLÿfl ÁÎ◊ı Ë_ ÂıŒÌSÕ‹Î_ hÎHÎ VÀ˘Á˝ ‘flÎ‰_ »\._ ÂËıflfiÌ µkÎfl‹Î_ ±Î‰ı· 950 «˘flÁ eÀfi˘ ÏÁ_CÎ ¿L‰ÌfiÌ±LÁ VÀ˘fl ±‹ÎflÌ ÷Î… ÷ı flfiÌ ÁŒ‚÷Î »ı. Ï’˛‹Ì›fl ’ÎÁı◊Ì ‹ı‚‰ı·˘ ÷ı ±Î‘Ïfi¿ w’flı¬Î±˘ ±fiı T›Î’ÎflÌ ›˘…fiÎ±˘ ‘flÎ‰ı ».ı ’˛ë — ±Î ÿ¿Îfifi˘ ≥Ï÷ËÎÁ Â_ »ı ? ¥‹Îfl÷ ’Ëı·Î_ ±ı¿ ¬ÎÀ¿Ì, ±ı¿ ¬ÒHÎÎfiÌ ÿ¿Îfi ±fiı ±ı¿ ‰Î‚_ÿ ±ı‹ hÎHÎ Ï‰¤Î√‹Î_ ‰Ëı«Ó Î›ı·Ì Ë÷Ì. √÷ ‰Êı˝ ’Ëı·Ì ⁄ı ÿ¿Îfi ‰E«ıfiÌ ÿÌ‰Î· ±‹ı ÷˘ÕÌ fiÎ¬Ì ±fiı 950 «˘flÁ eÀfiÌ Ï’˛‹Ì›fl VÀ˘flfiÌ …B›Î ÷ˆ›Îfl ¿flÌ. ‰Î‚_ÿfiı ±‹ı ÿ¿Îfifiı ÁÁF… ¿flÌ ŒflÌ◊Ì V‰÷_hÎ flÌ÷ı ‘_‘˘ ¿fl‰ÎfiÌ »^À ±Î’Ì. ’˛ë — Â_ ±Î’ ‹Îfi˘ »˘ ¿ı ÿ¿ÎfifiÎ fiÎ‹ ±√I›fiÎ_ Ë˘› »ı ? ±Î’ ÷ı ¿¥ flÌ÷ı ’Á_ÿ ¿fl˘ »˘ ? ËÎ, fiÎ‹˘ ±√I›fiÎ Ë˘› »ı. ⁄ı ⁄˛ÎLÕfiÌ ›˘…fiÎ Âw ¿flÌfiı Ï’˛‹Ì›flı ±Î ⁄Î⁄÷ ΩHÎÌ÷Ì ¿flÌ »ı. …ı ÏÁQ⁄˘· √˛’ fiÎ ÁP›˘fiı ’Ò»ı »ı ¿ı Ï’˛‹Ì›fl ·˘√˘fiÌ ÁÎ◊ı V‰÷_hÎ fiÎ‹ ΩıÕÌ Â¿Î› ¿ı ¿ı‹? ±Î flÌ÷ı 146 Asian Trader

±Î’ Ï‰rfiÎ ⁄_fiı T›‰ÁÎ›˘fi˘ lıWÃ ·Î¤ µÃÎ‰Ì Â¿˘ »˘. ±ı¿ ÷˘ ¿˘’˘˝flÀı ⁄˛ÎLÕ ±fiı ⁄Ì∞ …ıfiı V◊ÎÏfi¿ √˛ÎË¿˘ ±˘‚¬Ì Â¿ı ÷ı‰Ì. ±‹ı ±‹ÎflÎ VÀ˘flfiı ÏÁ_CÎ ¿L‰ÌfiÌ±LÁ VÀ˘fl ¿ËÌ±ı »Ì±ı ¿ÎflHÎ ¿ı ±‹ı ±Î Ï‰V÷Îfl‹Î_ √˙fl‰’Ò‰¿˝ ÂÌ¬ ÷flÌ¿ı ±˘‚¬Î¥±ı »Ì±ı. V◊ÎÏfi¿ ·˘¿˘±ı ±‹Îfl˘ ±Î¤Îfl ‹ÎL›˘ ¿ı ±‹ı ±Î ¥‹Îfl÷ ¬flÌÿÌ ·Ì‘Ì ¿ÎflHÎ ¿ı ÷ıfi˘ ±ÎÕı‘Õ µ’›˘√ ◊÷˘ Ë÷˘. ±fiı ÁÎflÌ ±ı‰Ì ÂıflÌfiı ¬flÎ⁄ ±Áfl ◊¥ Ë÷Ì.

’˛ë — VÀ˘flfiÌ ‹ÎÏ·¿Ì ‹ı‚T›Î ⁄Îÿ ±Î’ı ÷ıfiı ÂÌ flÌ÷ı Ï‰¿ÁÎT›˘ ? ¬flÌÿÌ ¿›Î˝ ⁄Îÿ ±‹ı Á‹√˛ FB›Î‹Î_ ‘Òfl‹Ò‚◊Ì ŒıflŒÎfl ¿›˘˝. w’flı¬Î ⁄Î⁄÷ı Ï’˛‹Ì›flfiÌ Àı¿Ïfi@· ÀÌ‹ı ’W¿‚ ÁË›˘√ ±ÎM›˘. ±‹Îflı ±ı¿ Áfl‚ ±fiı ±Î‘Ïfi¿ VÀ˘fl Ωı¥÷˘ Ë÷˘. …ı √˛ÎË¿˘ ¥E» ÷ı ÷‹Î‹ Áı‰Î±˘ …ı‰Ì ¿ı ¬ÎzÁÎ‹√˛Ì, ÷ÎΩ_ Œ‚˘ ±fiı ÂÎ¿¤Î∞fi˘ Ï‰¤Î√ ‘flÎ‰÷Ì Ë˘›. ±‹ı ±Î ÿ¿ÎfifiÌ ¬flÌÿÌ ±fiı ‹flÎ‹÷ ’Î»‚ ·√¤√ 500,000 ¬«˝ ¿›˘˝. ’˛ë — ±Î’fiÌ ÿ¿ÎfifiÌ ¿¥ ⁄Î⁄÷ ±_√ı ±Î’ Á˙◊Ì ‰‘ √˙fl‰ ±fi¤‰˘ »˘? ¬ÎÁ ¿flÌfiı ⁄Ì±Á˝, ‰Î≥LÁ ±fiı „V’flÌÀfiÎ Ï‰¤Î√◊Ì. VÀ˘flfiÌ ±_ÿfl … ΩHÎı ÷ı ±ı¿ fiÎfi¿ÕÌ ±˘Œ ·Î›ÁLÁ Ë˘› ÷ı‹ …HÎÎ› »ı. …ı VÀ˘flfiı ⁄Î¿ÌfiÎ ¤Î√◊Ì …^ÿ_ ’ÎÕı »ı. I›Î_ Õ⁄· flı¡Ì…flıÂfi »ı ±fiı ‹K›‹Î_ ‹SÀÌ’ı@ÁfiÎ CÎ˘ÕÎ±˘ »ı. ±‹ı ¬Î÷flÌ ¿flÌ »ı ¿ı, ÿflı¿ ‰V÷ Áfl‚÷Î◊Ì ·¥ Â¿Î› ÷ı‹ »ı. ’˛ë— ¿¥ ¿ıÀ√ ı flÌ ±Î’fiı lıWÃ ŒÎ›ÿ˘ ±Î’ı »ı ? ±‹ÎflÌ ¬ÎzÁÎ‹√˛Ì ¬Ò⁄ … ‰ı«Î› »ı. √Ì«÷Î‰Î‚Ì ÂıflÌ‹Î_ Ë˘‰Î◊Ì ±‹ı ’W¿‚ ’ıÀÎ T›‰ÁÎ›˘fiÌ ⁄flÎ⁄fl ’Î»‚ … »Ì±ı. ÷ı◊Ì ±Î’ …ı‰Î ±_ÿfl ’˛‰Â ı ˘ ¿ı ÷‹ı ÷ıfiı Ωı¥ Â¿˘. ‰V÷±˘fiı ›˘B› …B›Î±ı ‹Ò¿‰Î◊Ì ‰ı«ÎHÎ «˘yÁ ‰‘ı »ı. ‰‘‹Î_ fi∞¿‹Î_ … ±ı¿ Ë˘„V’ÀÎ· »ı ±fiı ÷ı±˘fiÎ_ ’W¿‚ ¿‹˝«ÎflÌ±˘ ±ËŸ ⁄’˘flfi_ ¤˘…fi ·ı‰Î ±Î‰ı »ı. ¿ÎµLÀflfiı ÃoÕÎ ±fiı √fl‹ ±ı‹ ⁄ı Ï‰¤Î√‹Î_ ‰Ëı«Ó ‰Î‹Î_ ±ÎT›_ »ı. √˛ÎË¿˘ 9 October 2009

Store profile ‹ÎÀı √fl‹ ⁄LÁ, ÃoÕÌ ÁıLÕ‰Ì« ±fiı ±L› ¬ÎzÁÎ‹√˛Ì µ’·O‘ Ë˘› »ı. ’˛ë — V‰÷_hÎ »^À¿ ‰ı«ÎHÎ‹Î_ ±Î’÷Ì t„WÀ±ı ¿¥ ¿ıÀ√ ı flÌ±˘ Ï‰¿ÎÁ ’Î‹Ì flËÌ »ı ? ‹fiı ·Î√ı »ı ¿ı, ‹ÌÃÎ¥±˘ À˘’ µ’fl »ı. ±Î ¿ıÀ√ ı flÌfiÌ ‰‘ ’Õ÷Ì ¬flÌÿÌfiı ¿ÎflHÎı ±‹Îfl˘ VÀ˘fl fiŒ˘ ¿flı »ı. ±L› µIÁÎËÌ ¿ZÎÎ Á˘ŒÀ ÏÕˇL˚ ¿Á »ı. ¬ÎÁ ¿flÌfiı VÀÌ· ±fiı V‰ÎÏÿWÀ ’ÎHÎÌ. ⁄’˘flfiÎ ¤˘…fi Á‹›ı ‰˘S‰Ì¿fiÌ Œ·ı‰ÕÛ ‰˘Àfl ⁄˘ÀSÁ ¬Ò⁄ … ·˘¿Ï’˛› »ı. ‹fiı ·Î√ı »ı ¿ı, √˛ÎË¿˘fiı ±Îfl˘B›’˛ÿ ’ÌHÎÎ±˘ ’Á_ÿ »ı. µ’flÎ_÷ ÷ı±˘fiı Ï‰Ï‰‘÷Î ’HÎ √‹ı »ı. ±fiı ÷ı◊Ì … Œ·ı‰ÕÛ ‰˘Àfl ‰‘ ÁÎfl_ ‰ı«Î› »ı. ’˛ë — Â_ ¿˘¥ fi‰Ì ¿ıÀ√ ı flÌ Âw ¿fl‰ÎfiÌ ±Î’fiÌ ›˘…fiÎ »ı ? ±Î fi‰˘ … VÀ˘fl Ë˘‰Î◊Ì ËÎ·‹Î_ Ë_ ¿o¥ fi‰˘ µ‹ıfl˘ ¿fl‰Î ‹Î√÷˘ fi◊Ì. Ωı ¿ı Ë_ ‰ıVÀfi˝ ›Ïfi›fi µ‹ıfl‰Î Ï‰Âı Ï‰«Îfl_ »\._ ÷ıfiÎ◊Ì fiŒÎ‹Î_ ¬ÎÁ ‰‘Îfl˘ ◊÷˘ fi◊Ì. ’fl_÷ ÷ı ‰‘ ·˘¿˘fiı ±Î¿Êı˝ »ı. ’fl_÷ ±‹Îflı ±ı ’HÎ Ï‰«Îfl‰Îfi_ »ı ¿ı, @›Î ’˛¿ÎflfiÎ √˛ÎË¿˘ ±Î‰Âı ±fiı ÷ı±˘ ÿ¿ÎfifiÌ ⁄Î¿ÌfiÌ «Ì…‰V÷±˘ ¬flÌÿÂı ¿ı ¿ı‹.

Á VÀ˘ﬂ

’˛ë — Â_ ±Î’fiÌ ’ÎÁı ¥’˘{ »ı ? ±‹ı Ë‹HÎÎ_ … ±ı¿ fi‰Ì ¥’˘{ V¿ıÏfi_√ ÏÁVÀ‹ ‰Î’fl‰Îfi_ Âw ¿›.* …ı ±‹ÎflÎ VÀ˘¿ w‹‹Î_ ±fiı ±‹ÎflÌ ÿ¿Îfi‹Î_ flËı·Ì ÿflı¿ ‰V÷fiÌ ±fiı ÷ıfiÎ ‰ı«ÎHÎfiÌ fi˘Ó‘ flÎ¬ı »ı. ±◊Î˝÷ ¥’˘{ ’ÎÁı◊Ì ‹‚÷Ì ‹ÎÏË÷Ì ±fiÁÎfl ±‹˘ ‰V÷±˘ flÎ¬‰Î ‹ÎÀı, ‰‘Îfl˘ ¿ı CÎÀÎÕ˘ ¿fl‰Î ‹ÎÀı ÏfiHÎ˝›˘ ·¥ Â¿Ì±ı »Ì±ı. ’Ëı·Î_ ÷˘ ±‹Îflı ±‹ÎflÎ ±fi¤‰˘fi˘ µ’›˘√ ¿fl‰˘ ’Õ÷˘ ’fl_÷ ¥’˘{ V¿ıÏfi_√ ÷‹˘fiı V’WÀ Ï«÷Îfl ±Î’Ì ÿı »ı. Ë¿Ì¿÷‹Î_ Ë‰ı ±‹fiı ÷ıfiÌ ±Îÿ÷ ’ÕÌ √¥ »ı. ±fiı …ı‹ …ı‹ Á‹› ’ÁÎfl ◊Î› »ı ÷ı‹ı ÷ı‹ ±‹fiı ·Î√ı »ı ¿ı, ÷ıfi˘ Ë…\ ‰‘fiı ‰‘ µ’›˘√ ¿fl‰Îfi˘ ⁄Î¿Ì »ı. ‹ÎhÎ ±ı¿ … ⁄Àfi ÿ⁄Î‰‰Î◊Ì ‰ı«ÎHÎfiÌ ÷‹Î‹ ‹ÎÏË÷Ì ÁÎ‹ı ±Î‰Ì Ω› »ı. µ’flÎ_÷ ±ı ⁄Î⁄÷ ’HÎ ÷fl÷ … ΩHÎ‰Î ‹‚ı »ı ¿ı, ‰V÷±˘fiÌ „V◊Ï÷ ⁄ÿ·‰Î◊Ì ±fiı Ï¿o‹÷ ⁄ÿ·‰Î◊Ì ¿ıÀ·˘ ŒÎ›ÿ˘ ◊¥ Â¿ı. ÷ı ±Î’fiı ±Î’fiÎ T›‰ÁÎ› µ’fl ’W¿‚ ’˛‹ÎHÎ‹Î_ ¿Î⁄Ò ¿flÌ ±Î’ı »ı. ±‹fiı ±ı ’HÎ ΩHÎ‰Î ‹Y›_ ¿ı ¿o¥’HÎ «˘flÎ¥ √›_ Ë˘› ÷˘ ¥’˘{ ÷ÎI¿ÎÏ·¿ …HÎÎ‰Ì ±Î’ı »ı. ¬flı¬fl ÷ı ±ı¿ Ï‹·¿÷ »ı. ’˛ë — ‹SÀÌ’SÁ µ’flÎ_÷ ¥„LÕ’ıLÕLÀ (V‰÷_hÎ) Ë˘‰Îfi˘ ±Î’fiı Â˘ ‹A› ŒÎ›ÿ˘ …HÎÎ› »ı ? ±‹ÎflÎ √˛ÎË¿˘ ÁÎ◊ıfiÎ ±_√÷ Á_⁄‘_ ˘±ı Ïfi—Â_¿’HÎı ±‹Îfl˘ ‹A› ŒÎ›ÿ˘ »ı. ±‹ı ±‹ÎflÎ ‹˘ÀÎ¤Î√fiÎ √˛ÎË¿˘fiÎ fiÎ‹ ΩHÎÌ±ı »Ì±ı ±fiı ÷ıfiÎ◊Ì ÷ı±˘ ÁÎ◊ıfiÎ Á_⁄‘_ ˘ ‰‘ √Îœ ⁄fiı »ı. ÷ıfiÎ◊Ì ÷ı±˘ ’˘÷Îfiı Ï¿o‹÷Ì Á‹…ı »ı. ±fiı ±‹ÎflÌ ’HÎ Ï¿o‹÷ ‰‘Îflı »ı. ±‹ı ÷ı±˘fiÌ ’Á_ÿ√Ì ΩHÎ÷Î Ë˘‰Î◊Ì VÀ˘flfiÌ flıL… ⁄Î⁄÷ı ‹ÿÿ ‹‚Ì flËı »ı. ÷ı±˘fiÌ …wÏfl›Î÷˘ Ï‰Âı „V◊Ï÷V◊Î’¿’HÎı ’˛I›÷fl ±Î’‰Î ‹ÎÀı ÁZÎ‹ Ë˘‰_ ±ı V‰÷_hÎ T›‰ÁÎ›Ì ¿flÌ Â¿ı »ı. ‹SÀÌ’SÁ ±ıÀ·Î ⁄‘Î ¿ıÏLƒ÷ Ë˘› »ı ±fiı ÷ı±˘fiÌ flıL… ±ıÀ·Ì …Õ Ë˘› »ı ¿ı ±Î Ï‰V÷Îfl … ±ı‰˘

9 October 2009

»ı F›Î_ ±Î’HÎfiı ÷ıfiÎ ¿fl÷Î ‰‘ ÁÎfl_ …HÎÎ› »ı. ’˛ë — ÏÁQ⁄˘· √˛’ ÁÎ◊ı flËı‰Î◊Ì ±Î’fiı @›Î ŒÎ›ÿÎ ◊÷Î Ë˘‰Îfi_ ±Î’ ±fi¤‰˘ »˘ ? ‰‘ÎflÎfiÎ Á˘ÿÎ±˘ …ı ±‹fiı ‹‚ı »ı ÷ı ¬ÎÁ ±√I›fiÎ Ë˘› »ı. ÷ı±˘ ±‹fiı ‰‘ ËflÌŒÎ¥ ÁÎ‹ı À¿Ì flËı‰Î‹Î_ ±fiı ‰ı«ÎHÎ ‰‘Îfl‰Î‹Î_ ‹ÿÿ ¿flı »ı. √˛ÎË¿˘ ‹ÎÀı g¿‹÷ ±fiı √HÎ‰kÎÎ ⁄_fiı ¬Ò⁄ ±√I›fiÎ Ë˘› »ı. ‹fiı ·Î√ı »ı ¿ı, ÷ı ¿Î›‹ Ë÷Î … ’HÎ ‹_ÿÌ±ı ÷ı‹Î_ ‰‘Îfl˘ ¿flı· »ı. Ï’˛‹Ì›fl ÁÎ◊ı ±Î’HÎı ‹ÎÏÁ¿ Á˘ÿÎ±˘ ¿flÌ Â¿Ì±ı. µ’flÎ_÷ ±Î’HÎı ⁄¿flfiÌ Ëı’Ì Â˘’fl ±fiı ›fl˘ Â˘’flfiÌ »Î’ı· Ï¿o‹÷fiÌ ‰V÷±˘fi˘ ŒÎ›ÿ˘ ’HÎ µÃÎ‰Ì Â¿Ì±ı …ı ±Î’HÎÎ VÀ˘fl‹Î_ ¬Ò⁄ ÁÎflÌ «Î·ı »ı. ±Î Á˘ÿÎ±˘ ‰√fl ±‹ı ±‹ÎflÎ … ¿ıÂ ±ıLÕ ¿ıflÌ ±fiı ÂıflÌ ’Ì¿Ÿ√‹Î_ ±Î‰_ … ¿o¥¿ ¿fl‰Î ’W¿‚ Á‹› T›Ï÷÷ ¿fl÷Î Ë÷Î ±fiı ’ÏflHÎÎ‹ı √˛ÎË¿fiÌ Áı‰Î‹Î_ ±Î’‰˘ Ωı¥÷˘ Á‹› ±Î’Ì Â¿÷Î fi Ë÷Î. ’˛ë — Â_ 2009‹Î_ ±Î’ ¿˘¥ fi‰_ fl˘¿ÎHÎ ¿fl‰ÎfiÌ ›˘…fiÎ ⁄fiÎ‰˘ »˘ ? ±‹fiı «˘yÁ’HÎı ±‹ÎflÎ VÀ˘¿w‹fi_ ¿ÿ ‰‘Îfl‰ÎfiÌ …wÏfl›Î÷‹Î_ »Ì±ı. ÷ıfi˘ ±Ï‘¿÷‹ µ’›˘√ ◊Î› »ı.

±‹ı flÎ¬Ì±ı »Ì±ı ±fiı ⁄_fiı ¬Ò⁄ … ÁÎflÌ «Î·ı »ı. ⁄¿flfiÎ V◊ÎÏfi¿ √˘ÿÎ‹˘ »ı. F›Î_◊Ì ±‹ı ‹Î· ·¥ ±fiı ÷ıfiÌ ÏÕ·Ì‰flÌ ÁÏ‰˝Áfi˘ ’HÎ ·Î¤ µÃÎ‰Ì Â¿Ì±ı »Ì±ı. ±◊Î˝÷, ±Î’HÎı ‰‘ „V◊Ï÷V◊Î’¿ flËÌ Â¿Ì±ı F›Îflı ±Î’HÎı ±Î’HÎ˘ ‹Î· ±fiı ¿ıÀ√ ı flÌ±˘ √˘Ã‰Ì±ı. ’˛ë — V‰÷_hÎ T›‰ÁÎ›Ì±˘fiı µ’·O‘ ¿fl‰Î‹Î_ ±Î‰÷Î »Î’ı·Ì Ï¿o‹÷‰Î‚Î µI’Îÿfi˘fiÌ ‰‘÷Ì Á_A›Îfi˘ ±Î’ ŒÎ›ÿ˘ ‹ı‚‰Ì Â¿˘ »˘ ? ËÎ. ±‹ı ‹ı‚‰Ì Â¿Ì±ı »Ì±ı. ÿÎ.÷. ±‹ı Ωı›_ »ı ¿ı »Î’ı·Ì Ï¿o‹÷fiÎ µI’Îÿfi˘ ◊˘ÕÎ ‰‘ ‹˘ÓCÎÎ Ë˘‰Î »÷Î_ ÷ı V◊ÎÏfi¿ flÌ÷ı ÿÂÎ˝‰· ı g¿‹÷ ¿fl÷Î ‰‘ ÁÎflÎ «Î·ı »ı. ‹ÎfiÌ fi Â¿Î› ÷ı‰Ì ‰Î÷ »ı ¿ı √˛ÎË¿˘ Ë…\ ’HÎ »Î’ı·Ì Ï¿o‹÷fiÎ µI’Îÿfi˘ µ’fl V◊ÎÏfi¿ flÌ÷ı ÿÂÎ˝‰· ı Ï¿o‹÷‰Î‚Î µI’Îÿfi˘ ¿fl÷Î ‰‘ Ï‰rÎÁ ‹¿ı »ı. ’˛ë — »^À¿ V‰÷_hÎ T›‰ÁÎ›Ì±˘fi_ Â_ ¤Ï‰W› ±Î’ ÏfiËÎ‚˘ »˘ ? ËÎ·‹Î_ ÷˘ ¤Ï‰W› ±‹ÎflÎ ‹ÎÀı ±fiı ±L› »^À¿ V‰÷_hÎ T›‰ÁÎ›Ì±˘ ‹ÎÀı ÁÎfl_ …HÎÎ› »ı. ±‹ı T›„@÷√÷ flÌ÷ı ⁄ı◊Ì hÎHÎ VÀ˘Á˝fiÌ ‹_ÿÌfiÎ Á‹›‹Î_ ‹·Î¿Î÷ ·Ì‘Ì Ë÷Ì ±fiı ±‹Îfl˘ fiŒ˘ ¬Ò⁄ … ÷_ÿfl V÷ …HÎÎ›˘. …ı V‰÷_hÎ »^À¿ T›‰ÁÎ›Ì±˘ ’˘÷ÎfiÎ_ VÀ˘fl‹Î_ fl˘¿ÎHÎ

’fl_÷ ÷ı ’›Î˝Å fi◊Ì. ÿÎ.÷. ±‹ÎflÌ ’ÎÁı ‹ÎhÎ ÿÂ ¬˘¬Î … ’ÌHÎÎ_±˘ Á‹Î› ÷ıÀ·Ì …B›Î »ı. F›Îflı ¬flı¬fl ±‹Îflı 30 ◊Ì 40 ¬˘¬Î±˘ Á‹Î› ÷ıÀ·Ì …B›ÎfiÌ …wfl »ı. ›˘B› ÷˘ ±ı … »ı ¿ı ±‹˘ ±Ã‰ÎÏÕ›Îfi˘ ‹Î· flÎ¬Ì±ı ’HÎ ±‹ÎflÌ ’ÎÁı w‹ … fi◊Ì. ËÎ·‹Î_ ±‹˘ ⁄√Ì«Î‹Î_ ’Î»‚fiÎ ¤Î√ı VÀ˘¿w‹ Ï‰VI≤÷ ¿fl‰Î ‹ÎÀıfiÌ ’fl‰Îfi√ÌfiÌ flÎË Ωı¥ flèÎÎ »Ì±ı. ’˛ë — ¿ıÀ√ ı flÌ ‹ıfi… ı ‹ıLÀ ¿ıÀ·_ ±√I›fi_ »ı ? ±Î’ı ⁄‘_ … Ï‰VI≤÷ flÌ÷ı «¿ÎÁ‰Îfi_ »ı. ¿ÎflHÎ ¿ı ⁄Ωfl Ë‰ı ¬S·Ì ◊¥ √¥ »ı. ±fiı √˛ÎË¿˘ Ï‰Ï‰‘ ÁM·Î›fl˘ ’ÎÁı◊Ì ’Ëı·Î_ fi ‹‚Ì Â¿÷Ì ‰V÷±˘ ‹ı‚‰÷Î ◊›Î »ı. ±Î’ı Á÷÷ ±Î’fiÌ flıL… ÁÎ◊ı „V◊Ï÷ V◊Î’¿ flËı‰_ … ’Õı »ı. ÿÎ.÷. ·˘¿˘ Ë‰ı Vøı«‹Î_◊Ì ‰‘ flÁ˘¥ ⁄fiÎ‰÷Î ◊›Î »ı. ±fiı Ï’˛‹Ì›flı ÷Î…ı÷fl‹Î_ … ÷ÎΩ ‹Î_ÁfiÌ ±ı¿ fi‰Ì flıL… ÷◊Î ÷ÎΩ Œ‚˘ ±fiı ÂÎ¿¤Î∞±˘fiÌ ±ı¿ fi‰Ì flıL… Ï‰¿ÁÎ‰Ì »ı. ±Î ⁄_fiı

¿fl‰Îfi_ Ï‰«ÎflÌ flèÎÎ »ı. ÷ı±˘fiı Ëo Á·ÎË ±Î’ÌÂ ¿ı ÷ı±˘ ±I›Îflı … ¿flı ¿ÎflHÎ ¿ı ±I›Îflı ·˘fi µ’flfiÎ T›Î…fiÎ ÿfl ¬Ò⁄ fiÌ«Î »ı. ‹fiı ±ı‹ ’HÎ ·Î√ı »ı ¿ı, »^À¿ Ï‰øı÷Î±˘ ¿fl÷Î ÏÁQ⁄˘· √˛’ fiÎ ÁP›˘ ¿ı …ı±˘ ΩıÕÎ›ı·Î fi◊Ì ÷ı±˘ ‰‘ ¿o¥¿ ¿flÌ Â¿Âı. Á’fl ‹Î¿ıÀ˝ ÁÎ◊ıfiÌ ËflÌŒÎ¥ ‹ÎhÎ ÷Ì‰˛ ⁄fi‰ÎfiÌ »ı. ±fiı ±Î’fiı ÷‹Î‹ Àı¿˘ Ωı¥Âı. ¬flÌÿ Â„@÷ ±fiı Ï‰¿S’˘ ËÂı ÷˘ ÷‹˘ ËflÌŒÎ¥‹Î_ À¿Ì Â¿Â˘. ’˛ë — ËÎ·‹Î_ µI’Îÿ¿˘ ±fiı ÁM·Î›fl˘ …ı fi◊Ì ¿flÌ flèÎÎ ÷ıfiı Â_ ¿fl÷Î_ ±Î’ Ωı‰Î ‹Î√˘ »˘ ? ±‹˘fiı ¥fi-VÀ˘fl ’˛‹˘Âfi ±Î’ı, ¬ÎÁ ¿flÌfiı ±ÎS¿˘Ë˘·‹Î_, ÷ı ‹fiı √‹Âı. ‹˘ÀÎ »˘¿flÎ±˘ ’Ëıflı ÷ı‰Ì ¤ıÀ Á˘√Îÿ˘ @›Î_ √¥ ? ÀÌ-ÂÀÛ ¿ı ’Î≥LÀ B·ÎÁ ÷ı±˘ 8 ¿ı 12fiÎ ’ı¿ ÁÎ◊ı ±Î’÷Î Ë÷Î …ıfiÎ◊Ì ‰ı«ÎHÎ ‰‘÷_ Ë÷_ ’fl_÷ Ë‰ı ±ı ’˛¿ÎflfiÌ CÎHÎÌ ⁄‘Ì ¤ıÀÁ˘√Îÿ˘ ±‹ı ‹ı‚‰÷Î fi◊Ì. Asian Trader

147

Store profile ±ı Ï Â›fi Àˇ ı Õ flfiÎ ¥LÕÌ’ı L ÕLÀ flÌÀı¥·fl ±˘Œ ‘ ¥›fl Á√a ÏÁ_CÎ ±ı¿ Á‹›ı ’Î›·À ⁄fi‰ÎfiÌ ¥E»Î ‘flÎ‰÷Î Ë÷Î. ’fl_÷ Ë‰ı ÷ı±˘ ÷ı‹fiÌ µI¿ÚWÃ ‹ËI‰Î¿Î_ZÎÎ±˘ »^À¿ Ï‰øı÷ÎfiÎ T›‰ÁÎ› ¶ÎflÎ Á_÷˘ÊÌ flèÎÎ »ı.

‘ V¿Î› ¥{ ‘ ·Ì‹ÌÀ ¥fi flÌÀı¥·Ÿ√ ±ı¿ ›‰Îfi ÷flÌ¿ı Á√a ÏÁ_CÎ @›Îflı› ÿ¿ÎfiÿÎflÌfiÎ T›‰ÁÎ›‹Î_ ¬flı¬fl …‰Î ¥E»÷Î fi Ë÷Î. ÷ı±˘ Ëo‹ıÂÎ Ï‰‹Îfi‹Î ’Î›·˘À ⁄fi‰Îfi_ V‰Mfi ÏfiËÎ‚÷Î Ë÷Î. ’fl_÷ F›Îflı ÷ı‹fiÎ Ï’÷Î∞fi_ ÿ—¬ÿ ±‰ÁÎfi ◊›_ I›Îflı ÷ı±˘ …‰Î⁄ÿÎflÌ’Ò‰˝¿ ÷ı‹fiÎ ¿<À<_⁄fiÌ

±ı¿ fiÎfi¿ÕÎ ¬ÒHÎÎ‹Î_ ±Î‰ı·Ì fiÎfi¿ÕÌ ÿ¿ÎfifiÎ ¬Î·Ì ’Õı·Î ¿ÎµLÀfl ’fl ⁄ıÁ‰Î ·ÎB›Î. ‰ÌÁ ‰Ê˝ ’ÁÎfl ◊¥ √›Î_ Ë‰ı ÷ı‹fiÎ ’√ ÿÒ¿ÎfifiÌ ‘fl÷Ì ’fl ‹…⁄Ò÷Ì◊Ì ∂¤Î Ë÷Î. »÷Î_ Ë…\ ÷ı‹HÎı CÎb_ ¿fl‰Îfi_ Ë÷_. Á√a ±I›Îflı Ë·‹Î_ 2,000 «˘. dÀfiÎ VÀıÀ ±˘Œ ‘ ±ÎÀÛ ¿L‰ÌfiÌ±LÁ VÀ˘flfiÎ ±ı‰˘ÕÛ Ï‰…ı÷Î ‹Î·Ì¿ »ı. ÷ı±˘ ±ıÏÂ›fi ÀˇıÕfl ¥„LÕ’ıLÕLÀ flÌÀı¥·fl ±˘Œ ‘ ›fl 2008fiÎ Ï¬÷Î⁄fiÎ √˙fl‰‰_÷Î ‘Îfl¿

“

T›‰ÁÎ›‹Î_ ‹ÿÿ ¿fl÷˘. ’fl_÷ ÷ıfiı Ë‰Î‹Î_ µÕ‰ÎfiÌ «˘yÁ ÷‹LfiÎ Ë÷Ì. Áfiı 1990fiÎ ‹K›¤Î√ Á‘Ì‹Î_ Á√a±ı Œı‹Ì·Ì VÀ˘Á˝fiı Ï‰ÂÎ‚ ±fiı ±Î‘Ïfi¿ ⁄fiÎ‰‰ÎfiÎ ‹˘ÀÎ M·Îfi Âw ¿›Î*. ’»ÌfiÎ ÿÂ ‰Ê˝ T›‰ÁÎ› ΩHÎı Ë‰Î‹Î_ ∂Õ‰Î ·ÎB›˘, ±Î…ı …ı¿’˘À VÀ˘fl ¿ı …ı fiÎ‹ı ÷ı ±˘‚¬Î› »ı ÷ı …ı ›ÏfiÀ ÷ıHÎı Á_¤ÎY›_ Ë÷_ ÷ıfiı ±˘‚¬Ì fi Â¿Î› ÷ı‰ ⁄ÿS›_ »ı. Ë·fiÎ VÀ˘fiŒıflÌ Ï…S·Î‹Î_ ±Î‰ı· ¬ÒHÎÎfi ›ÏfiÀ

Ë_ ¥„LÕ’ıLÕLÀ flÌÀı¥·fl »\_ ÷ı ‹fiı √‹ı »ı. ±Î ±ı‰Ì Ωı⁄ »ı ¿ı …ı‹Î_ V¿Î› ¥{ ‘ Ï·Ï‹À

»ı. ’˘÷ÎfiÌ Àˇ˘ŒÌfiı ËÎ◊‹Î_ fl‹ÎÕ÷Î_ ±Î ›fiÌ‰ÁaÀÌfi˘ VfiÎ÷¿ ¤Îfl’Ò‰˝¿ ¿Ëı »ı ¿ı ÷ı‹fiÌ Ï…_ÿ√Ì±ı …ı ‰‚Î_¿ ·Ì‘˘ ÷ıfi˘ ÷ı±˘fiı ¿˘¥ ±ŒÁ˘Á fi◊Ì. ÷ı ¿Ëı »ı “Ë_ ‹ÎflÌ ÿ¿Îfifiı «ÎË »\_ ±fiı ‹fiı ±ı¿ V‰÷_hÎ »^À¿ Ï‰øı÷Î Ë˘‰Îfi_ √‹ı »ı. ±Î ±ı‰_ ¿Î‹ »ı …ı‹Î_ ±ÎÁ‹Îfifiı ±Î_⁄÷Ì ¨«Î¥±˘ »ı. ÷ı◊Ì ‹fiı Ë‰Î‹Î_ µÕ‰Î fi ‹Y›_ ÷ıfi˘ ¿˘¥ ±ŒÁ˘Á fi◊Ì.” Á√afiÎ ‹Î÷Î-Ï’÷Î±ı Ë·‹Î_ ÷ı‹fiÌ ’Ëı·Ì ÿ¿Îfi 1965‹Î_ V¿<fi◊˘’˝‹Î_ ·Ì‘Ì Ë÷Ì. ›‰Îfi ÷flÌ¿ı ±fiı I›Îfl⁄Îÿ Ï‰zÎ◊a ÷flÌ¿ı ÷ı ¿Î›‹ 148 Asian Trader

”

…ı¿’˘À fi…flı «ÕuÎ ‰√fl flËı÷_ fi◊Ì. ÷ı…V‰Ì ‰Îÿ‚Ì fl_√fiÌ ’çÎÿ¤Ò‹Î_ ‹˘ÀÎ, «‹¿÷Î, ÁŒıÿ, µ’Áı·Î ±ZÎfl˘◊Ì fiÎ‹ ·¬Î›ı·_ »ı. “ÿ¿Îfifiı ›˘B› ÿı¬Î‰ ’˛ÿÎfi ¿fl‰Î ‹ÎÀı ‹ıÓ ·√¤√ £40,000fi˘ ¬«˝ ¿flı· »ı. …ı¿’˘À ±ı ⁄ı ÿfl‰ÎΩ ‘flÎ‰÷Ì ÿ¿Îfi »ı ±fiı ⁄ÎèÎ ÁÂ˘¤fi ’Î»‚ ’W¿‚ ¬«˝ ¿fl‰Î‹Î_ ±ÎT›˘ »ı. ‹Îflı fiÎ‹ ±ıÀ·_ ‹˘À<_ ÿÂÎ˝‰‰ Ë÷ ¿ı ·˘¿˘ ±ı¿Îÿ ‹Î¥· ÿÒfl◊Ì ÷ı Â˘‘Ì ·ı. ·˘¿˘ ‹ÎhÎ fi…fl ¿flı ±fiı ‹‚Ì Ω› ÷ı‰Ì ÿ¿Îfi ‹Îflı ⁄fiÎ‰‰Ì Ë÷Ì. ÷ı◊Ì … ‹ıÓ fiÎ‹ ÿÂÎ˝‰‰Î 9 October 2009

Store profile

“

Á√a(Sergi)fi˘ VÀ˘fl ±ıÀ·˘ ÁÎfl˘ «Î·ı »ı ¿ı ‹˘ÀÎ ‹„SÀ’· VÀ˘Á˝fiÌ ’HÎ ±ı¿ ±Îÿ÷ ◊¥ √¥ »ı ¿ı ÷ı‹fiı ¿o¥ ‰ı«‰_ »ı ¿ı ¿ı‹ ÷ı‰_ Á÷÷ ’Ò»÷Î flËı »ı

⁄ı ‰Ê˝ ±√Îµ V◊ÎÏfi¿ ’˘VÀ ±˘ÏŒÁ ⁄_‘ ◊¥ I›Îflı Á√a±ı VÀ˘fl‹Î_ ’˘VÀ ±˘ÏŒÁ Âw ¿flÌ.

’Î»‚ ¿o¥¿ ±ı‰_ ¿›* ¿ı …ıfiÎ◊Ì fiıÂfi· ¿˘’˘˝flıÀfiÌ ·Î√HÎÌ ±fi¤‰Ì Â¿Î›.” ÿ¿Îfifi˘ ÿı¬Î‰ ÿ¿Îfi V‰÷_hÎ ±fiı ÏÁQ⁄˘· B≤’ ⁄Lfiı Ë˘‰Îfi_ ÁÒ«fi ¿flı »ı. √˛ÎË¿˘fiÎ ⁄Î¥¿VÀıLÕ ±fiı »hÎÌ ÿÂÎ˝‰÷ ÁÎ¥fiı… V‰÷_hÎ ÿ¿Îfi Ë˘‰Îfi_ ÿÂÎ˝‰Ô ı »ı. F›Îflı flÎ«fl«Ì·_, ÁÂ˘¤fi, fl_√˘ ±fiı Ï‰ÂÎ‚ ⁄ÎflÌ±˘ ÏfiÁÎ ·Îı¿· VÀ˘fl ±◊‰Î ‹ı¥Á ±ı@Á’˛ıÁ Ë˘‰Îfi_ ÁÒ«‰ı »ı. ¬flı¬fl ÷˘ ÿ¿Îfi Á_’ÒHÎ˝’HÎ V‰÷_hÎ »ı ±fiı ¿˘¥fiÌ ’HÎ ÁÎ◊ı ΩıÕÎ›ı· fi◊Ì. ⁄_Lfiı »ÀÎ±˘fi_ Ï‹lHÎ Á√afiÌ ’˘÷ÎfiÌ »^À¿ ‰ı«ÎHÎfiÌ ±Ï¤T›„@÷ ÿÂÎ˝Ô‰ı »ı. ÷ı “‹ÎL›÷Î ’˛ÎM÷ »^À¿ Ï‰øı÷Î” »ı. ÷ı ¥E»ı I›Î_◊Ì ¬ÎHÎÌ-’ÌHÎÌfiÌ ‰V÷±˘ ·Î‰ı »ı. ¥E»ı I›Î_ µI’Îÿfi˘ √˘Ã‰ı »ı ±fiı ¥E»ı ÷ı flÌ÷ı ‹Î· µ’fl Ï¿o‹÷ ÿÂÎ˝Ô‰ı »ı. ±L› ¿˘¥ …B›Î±ı fi Ë˘› ÷ı‰_ flÎ¬‰Î ÷ı ¥E»ı »ı. Âw±Î÷◊Ì … ‹ÎflÌ ÿ¿Îfi ±ı¿ Á_’ÒHÎ˝ V‰÷_hÎ ⁄fiÌ flËı ÷ı‰Ì flÌ÷ı ‹ıÓ ÷ıfiı Ω‚‰Ì. Ë_ ±ı‰Î Ï‰V÷Îfl‹Î_ µ»›˘˝ ±fiı T›‰ÁÎ› ¿›˘˝ ¿ı F›Î_ 99.9 À¿Î ·˘¿˘ ÁŒıÿ Ï⁄˛ÏÀÂfl˘ Ë÷Î. ÷ı◊Ì Ë_ ±ı¿ ±’‰Îÿw’ ⁄fiÌ flèÎ˘.” Ωı¿ı ±ı‰_ Ï⁄·¿<· ¿ËÌ Â¿Î› ÷ı‹ fi◊Ì ¿ı ÏÁQ⁄˘· B≤’ …ı ±Î’ı »ı ÷ıfiÌ Á√afiı ¿ÿfl fi◊Ì. “Ë_ ÏÁQ⁄˘· B≤’‹Î_ ΩıÕÎ¥Â fiËŸ ¿ÎflHÎ ¿ı ‹fiı V‰÷_hÎ ‹ÎÏ·¿ ⁄fiÌ flËı‰_ ±fiı ‹ÎflÌ ÿ¿ÎfifiÎ ’˛I›ı¿ ’ÎÁÎ ‹ÎÀı …‰Î⁄ÿÎfl flËı‰_ ’Á_ÿ »ı. ’fl_÷ ÏÁQ⁄˘SÁ ’ÎÁı ±ı¿ ±ÿ˚¤Ò÷ ÁÒhÎ˘ Ë˘› »ı ±fiı ‹ıÓ ‹ÎflÌ ’˘÷ÎfiÌ ÿ¿Îfifi_ Ïfi‹Î˝HÎ ¿fl÷Î ’Ëı·Î ÷ı±˘fiÌ ¿ıÀ·Ì¿ VÀÎ¥SÁfi˘ ±P›ÎÁ ¿›˘˝. ±ı‹ …HÎÎ‰‰_ Ï⁄·¿<· ›˘B› √HÎÎÂı ¿ı ‹ıÓ ÷ı±˘fiÌ ÁÎflÌ ‰V÷±˘ √˛ËHÎ ¿flÌ …ı‰Ì ¿ı ¿˘’˘˝flıÀ …ı‰˘ ÿı¬Î‰.” Á√a ÷ıfiÎ V‰÷_hÎ Ï‹Ω… µ’fl ’˛¿ÎÂ ’ÎÕ÷Î …HÎÎ‰ı »ı, “Ë_ ±ı‰Ì T›„@÷±˘fiı Ï‘yÎw_ »\_ …ı‹Î_ @›Îflı¿ ‹ÎflÌ Ω÷fi˘ ’HÎ Á‹Î‰ıÂ ◊¥ Ω› »ı. ¿ı …ı±˘ ¿o¥¿ ⁄fi‰ÎfiÌ ±ÎÂÎ‹Î_ ËÎ◊ ΩıÕÌfiı ⁄ıÁÌ flËı »ı ±fiı ’»Ì ‘Î›* fi ◊Î› I›Îflı flÕ‰Î ⁄ıÁÌ Ω› »ı. Á√a ÷ı±˘fiÎ »^À¿ Ï‰øı÷ÎfiÎ T›‰ÁÎ›fiÌ ÁŒ‚÷Îfi˘ ’Î›˘ fiÎ¬‰Î‹Î_ ¬Ò⁄ … ¿Î›˝fl÷ flèÎÎ »ı. ÿ¿Îfifiı K›ÎfiÎ¿Ê˝¿ ⁄fiÎ‰‰Î‹Î_ ÷ı±˘±ı »ıS·Î ÿÂ ‰Ê˝‹Î_ £100,000 ‰Î’›Î˝ »ı. ·Î_⁄Î Á‹› Á‘Ì ‹ıfiı…fl˘ µ’fl ÿ¿Îfifi˘ ¤Îfl Á˘Ó’‰Îfiı ⁄ÿ·ı Asian Trader 150150 A T Asian sian Trader rader 150

T›‰ÁÎ›fiÎ ’˛ I ›ı ¿ ’ÎÁÎ±˘fi˘ A›Î· flÎ¬‰Î ÁÅÎËfiÎ 70 ¿·Î¿ ¿ÎµLÀfl ’Î»‚ Ï‰÷ÎT›Î »ı. Ë…\ ’HÎ ’W¿‚ K›Îfi ±Î’‰Îfi_ »ı. ÿ¿Îfi‹Î_ ÿÎ¬· ◊÷Î_ … ⁄ı Ï‹Àfl ’Î»‚ «Î·÷Î_ … √˛ÎË¿ ’˛¿ÎÂ◊Ì ’Ïfl’ÒHÎ˝ ±ı‰Î ¿ÎÕÛ-VÀıLÕ ÷◊Î »Î’Î_ ±fiı ‹ı√ı{Ìfi˘fiÎ Ï‰V÷Îfl‹Î_ ’Ë˘ıÓ«ı »ı. ’»Ì ÷ı 12 eÀfiÎ ¬S·Î ’fl«ÒflHÎ ‰V÷fiÎ Ï‰V÷Îfl‹Î_ ±Î‰Ì ’Ë˘Ó«ı »ı F›Î_ ÷ˆ›Îfl ‰Îfi√Ì±˘ ÁÏË÷ ÷ˆ›Îfl µI’Îÿfi˘fiÌ Ï‰ÂÎ‚ flıL… »ı. I›Îfl ’»Ì V‰E» ¿flÌ›ÎHÎÎ_fi˘ Ï‰¤Î√ »ı ±fiı ’»Ì◊Ì ’fl«ÒflHÎ ‰V÷±˘fiÎ «Îfl Ï‰¤Î√˘ »ı …ı ÿ¿ÎfifiÎ fiÌ«ıfiÎ ÏËVÁÎfi˘ Ï‰ÂÎ‚ ±Áfl¿Îfl¿ Ï‰V÷Îfl ±Î‰flÌ ·ı »ı. ’˛◊‹ ⁄ı ’fl«ÒflHÎ Ï‰¤Î√ 12 dÀfiÎ Ï«·flfiÎ »ı …ı‹Î_ ’˘’ ’»Ì Ï⁄›fl »ı. ⁄Ì…\ ±ı¿ 12 dÀfi_ Ï«·fl ÕıflÌfiÎ µI’Îÿfi˘ ‹ÎÀı »ı. ’»Ìfi_ 8 dÀfi_ Ï«·fl ±ÎS¿˘Ë˘· ‹ÎÀı »ı. ‹K›‹Î_ flı@Á »ı …ı Á_’ÒHÎ˝ ±Î‘Ïfi¿ »Î…·Ì±˘ ‘flÎ‰ı »ı …ı‹Î_ ⁄˛ıÕ, ¿ıLÁ ±fiı «Î flÎ¬‰Î‹Î_ ±Î‰ı »ı. ÷ı±˘fiı Á_ÿfl flÌ÷ı Ï‰¤Î∞÷ ¿flı·Î »ı. √˛ÎË¿˘fiı √Ì«˘√Ì« fi ·Î√ı ±ı ‹ÎÀı Á√a±ı ‹K›‹Î_ fiÌ«Ì »Î…·Ì±˘ ’HÎ √˘Ã‰Ì »ı. ¿ÎµLÀÁ˝ ±fiı √S·Î±˘ ‹ÎÀı ¬ÎÁ ¨«˘ Ï‰V÷Îfl »ı. fi∞¿‹Î_ Œ˘À˘¿˘’Ÿ√ ‹ÂÌfi, ‰ıVÀfi˝ ›Ïfi›fi

”

‹ÂÌfi ±fiı ’ı ‹ÂÌfi »ı. ‰‘‹Î_, ’Î»‚fiÎ ¤Î√ı ’˘VÀ ±˘ÏŒÁfi_ ‹A› ¿ÎµLÀfl »ı. ±L› µE«÷‹ ±Áfl¿Îfl¿ ÿı ¬ Î‰ µ’flÎ_ ÷ ÷ı…V‰Ì ’˛¿ÎÂ ±Î’÷Ì »÷ »ı ÷◊Î Á_’ÒHÎ˝ ÿ¿Îfi‹Î_ ‘O⁄Î±˘ ÁÏË÷ ÁÌflÎ‹Ì¿fiÌ ÀÎ¥SÁ »ı. ’˛I›ı¿ Ï‰√÷fi_ ±Î›˘…fi ¿fl‰Î‹Î_ ±Î‰ı· Ë÷_ ±fiı Á√afiı

÷ıfi_ √˙fl‰ »ı. ÷ı ‹Îfiı »ı ¿ı ÷ıfiÎ◊Ì ÿ¿Îfifiı Á_ÿfl, V‰E» ±fiı ÁT›‰„V◊÷ ÿı¬Î‰ ’˛ÎÅ ◊Î› »ı …ı √˛ÎË¿˘fiı µI¿ÚWÀ ’HÎı ÿ¿Îfi‹Î_ ±Î¿Êafiı ÿ¿Îfifiı ËflÌŒÎ¥fiÎ ZÎıhÎ‹Î_ ÿ˘flÌ Ω› »ı. ËÎ·fiÌ ÏfiflÎÂÎ…fi¿ fiÎHÎÎ_¿Ì› „V◊Ï÷‹Î_ ’HÎ ¿˘¥ ÷ıfiÎ Ë¿ÎflÎI‹¿ ±Ï¤√‹fiı fiÎÏËo‹÷ ¿flÌ Â¿÷_ fi◊Ì.” »^À¿ Ï‰øı÷Î±˘ ‹ÎÀı ‹_ÏÿfiÎ Á‹›‹Î_ Ë_ ¬flı¬fl ‹˘ÀÌ ÷¿˘ ÏfiËÎ‚ »\_. ·˘¿˘ ±Ã‰ÎÕÌ›ı ¤fl’Òfl ¬flÌÿÌ ¿fl‰Îfiı ⁄ÿ·ı fl˘…-⁄-fl˘…fiÌ …wflÌ Ï‰V÷±˘ … ¬flÌÿı »ı. ±Ã‰ÎÕÌ¿ ¬flÌÿÌ‹Î_ ·˘¿˘ Ï⁄fi…wflÌ ‰V÷±˘ µ’fl ÁÒ’fl VÀ˘Á˝‹Î_ fiÎHÎÎ_ ‰ıÕŒÌ fiÎ¬ı »ı.” “·˘¿˘fiı ‹SÀÌ’SÁ‹Î_◊Ì ÿ¿Îfi˘ ÷flŒ ¬ı« Ó Ì·Î‰‰Î ‹ÎÀıfi_ ±CÎw ¿Î‹ ±ı »ı ¿ı ÷ı±˘fiı ±ı‰Ì ±fi¤ÒÏ÷ ¿flÎ‰‰Ì ¿ı ÿ¿Îfi Á_ÿfl …HÎÎ› »ı. ±fiı V‰E» »ı µ’flÎ_÷ ÷ı±˘fiı Ωı¥÷Ì ‰V÷±˘ ÷ı‹Î_ »ı. ‹ıÓ ’˛◊‹ Ïÿ‰Á◊Ì … ‹Îfl˘ VÀ˘· ⁄ËÎfl flÎA›˘ ±fiı ¿Î‹ ÁÎw ◊› ¿ÎflHÎ ¿ı Ë_ ‹Îfi »\_ ¿ı Ωı ÷‹ı «⁄flÎ¿ ±fiı ÁŒ‚ ÿı¬Î÷Î ËÂ˘ ÷˘ √˛ÎË¿˘ ÷‹ÎflÌ ÿ¿Îfi‹Î_ ±Î‰Âı.” Á√afiÌ ÿ¿Îfi V’WÀ’HÎı V‰E» ±fiı Á_ÿfl »ı. ’Î_« ¿‹˝«ÎflÌ±˘ ±·√ ±·√ ’Î‚Ì‹Î_ ¿Î‹ ¿flı »ı ±fiı F›Îflı ÷ı±˘ ¿Î‹ ¿fl÷Î Ë˘› »ı I›Îflı 9 October 20092009 99 October October 2009

MELLOW TASTE COMES OUT OF THE BLUE

To find out more call free on 0800 444 236 For trade use only.

2221681_LS_AsianTrader_Trade_Ad.indd 1

30/4/09 18:09:46

Store profile ¬ıÓ«Ì ·Î‰÷_ Á˙◊Ì ‹˘À<_ ·˘Ë«_⁄¿ »ı.” Á√afiÎ T›‰ÁÎÏ›¿ ±Ï¤√‹fiı ’˛ÿÏÂ˝÷ ¿fl÷˘ ‹t˘ ±ı »ı ¿ı ±Î ’˘VÀ ±˘ÏŒÁ Œ@÷ ÁÎ‹ÎL› ¿Î‹¿Î…fiÎ Á‹›√Î‚Î‹Î_ … ¿Î‹ fi◊Ì ¿fl÷Ì ’fl_÷ flÎhÎı 9 ‰ÎB›Î Á‘Ì ¬S·Ì flËı »ı ±fiı ÂÏfi‰Îflı ⁄’˘flı ’HÎ ¬S·Ì flËı »ı. “±‹ı ±‹ÎflÎ ‹˘ÀÎ¤Î√fiÎ √˛ÎË¿˘ ±Î ‰‘ÎflÎfiÎ

“

Ë_ ¿˘¥ ÁÌQ⁄˘· B≤’‹Î_ ΩıÕÎ‰Îfi_ ’Á_ÿ fiÏË ¿fl_ ¿ÎflHÎ ¿ı Ë_ ’˘÷ı ±ı¿·˘ … ⁄˘Á ⁄fi‰Î ‹Î√_ »\_ ±fiı ‹ÎflÌ Â˘’fiÎ_ ⁄‘Î_ ’ÎÁÎ_ ‹ÎÀı …‰Î⁄ÿÎfl ⁄fi‰Î ‹Î√_ »\_

”

¤ÎB›ı … ÂÎ_÷ ⁄ıÁı »ı. √S·Î±˘ ÷◊Î ‹Î· flÎ¬ı· »Î…·Ì±˘fiı «¿ÎÁ÷Î_ flËı‰Ì Ï⁄·¿<· V‰¤ÎÏ‰¿ »ı. ¿‹˝«ÎflÌ±˘ Á÷÷ V‰E»÷Î ±fiı ÁCÎÕ÷Î ‹ÎÀı ÿı¬flı¬ flÎ¬ı »ı. ±Î… ’˛¿ÎflfiÌ ¿Î‚∞ ÿ¿ÎfifiÌ ’Î»‚fiÎ ¤Î√ı ±Î‰ı· ’˘VÀ ±˘ÏŒÁfiÎ ¿ÎµLÀfl µ’fl ’HÎ Ωı‰Î ‹‚ı »ı …ı ÿ¿Îfi‹Î_ √˛ÎË¿˘fiÌ Ï‰ÂÎ‚ Á_A›Îfiı ¬ıÓ«Ì ·Î‰ı »ı. Ωı¿ı ÿ¿Îfi‹Î_ ’˘VÀ ±˘ÏŒÁfi_ ¿ÎµLÀfl ·Î‰‰Î CÎHÎÌ ·ÕÎ¥±˘ ·Õ‰Ì ’ÕÌ. ⁄Ì∞ ±L› ±ı¿ ⁄Î⁄÷ Á√afiÎ ÷Ì‰˛ V‰÷_hÎ Ï‹Ω∞’HÎÎfi˘ ’fl«˘ ±Î’ı »ı. »^À¿ Ï‰øı÷Î±˘±ı ÷ı‹fiÎ V◊ÎÏfi¿ ·˘¿˘fiı …ı Ωı¥÷_ Ë˘› ÷ı ‹ÎÀı ·Î_⁄Ì ·ÕÎ¥±˘ @›Îflı¿ ·Õ‰Ì ’Õı »ı. ⁄ı ‰Ê˝ ’Ëı·Î V◊ÎÏfi¿

152 Asian Trader

’˘VÀ ±˘ÏŒÁ ⁄_‘ ◊¥ √¥. ‹ıÓ ÷¿ Ωı¥fiı ’˘VÀ ±˘ÏŒÁfiı ±fl∞ ¿flÌ. ÷ı±˘±ı ⁄ı ‰¬÷ ‹fiı fiÎ ’ÎÕÌ. ’fl_÷ ‹ÎflÎ √˛ÎË¿˘fiı ’˘VÀ ±˘ÏŒÁ Ωı¥÷Ì Ë÷Ì, ¬ÎÁ ¿flÌfiı T≤©˘fiı ±L›◊Î ÷ı±˘fiı ⁄Á ’¿Õ‰Ì ’Õ÷Ì Ë÷Ì. ÷ı◊Ì ‹ıÓ ±ËŸ ’˘VÀ ±˘ÏŒÁ ·Î‰‰Îfi˘ ÁT›‰„V◊÷ ¿Î›˝ø‹ CÎÕu˘. Á√a ›Îÿ ¿fl÷Î ¿Ëı »ı. “F›Îflı Ë_ ‹ÎflÎ ‰ÁÎË÷Ì±˘fiÌ ‹ÎflÎ Àı¿Î‹Î_ 7500 ÁËÌ±˘ ÁÎ◊ı Ë_ ⁄Ì⁄ÌÁÌ Á‹Î«ÎflfiÌ V◊ÎÏfi¿ ±˘ÏŒÁı √›˘ ÷ı ‹ÎflÎ ‹ÎÀı ±Ï÷ √˙fl‰fiÌ ZÎHÎ˘ Ë÷Ì. V◊ÎÏfi¿ ±ı‹’Ì ±fiı ÕıM›ÀÌ ’˛Î¥‹ Ï‹ÏfiVÀfl FË˘fi ’˛ıV¿˘Àı ’HÎ ‹fiı Àı¿˘ ±ÎM›˘. ±Î¬flı ‹fiı ÿ¿Îfi‹Î_ ’˘VÀ ±˘ÏŒÁ ‹‚Ì ±fiı ÷ı Ë‰ı ÿ¿Îfi‹Î_ √˛ÎË¿˘fiı

Á‹›√Î‚Î‹Î_ ‹ı‚T›Î. ‹A›I‰ı ·˘¿˘fiı ¿Î‹ ’ÒHÎ˝ ¿flÌfiı ‰V÷±˘ ‹˘¿·‰ÎfiÌ …wfl ’Õ÷Ì. ±Î ⁄Î⁄÷ ‹ÎflÌ ’IfiÌ ±fiı ’hÎÌ±˘±ı ‹ÎflÎ K›Îfiı ‹Ò¿Ì. ±Î √˛ÎË¿˘ ÁÎ_…ı ·√¤√ “±ı⁄ı” µ’fl ‰ı«Î›ı· ‰V÷±˘ ‹Îı¿·÷Î. I›Îfl⁄Îÿ ±Î «Ì…‰V÷±˘ ‹˘¿·‰Î ¿Î‹‹Î_◊Ì Á‹› ŒÎ‚‰÷Î.” ÷ı±˘ Á√afiÌ ÿ¿Îfiı ÁÎ_…ı ±fiı ±Ã‰ÎÏÕ›ı ÷ı±˘fiÎ ’hÎ˘ ‹˘¿·‰Î ±Î‰÷Î. ÂÏfi‰Îflı ±‹ÎflÌ ’˘VÀ ±˘ÏŒÁfi˘ µ’›˘√ ¿fl‰Î ±Î‰ı ÷ı‰Î √˛ÎË¿˘ ’HÎ ±‹fiı Ë·fiÌ ±ÎÁ’ÎÁ◊Ì ‹Y›Î ±fiı ±Î‰Î √˛ÎË¿˘ ’ˆ¿Ì ¿ıÀ·Î¿ ÷ı … Á‹›ı ¿flÌ›ÎHÎÎfiÌ ‰V÷±˘ ¬flÌÿ÷Î.” Á√afiÌ ÿ¿Îfi ±ıÀ·Ì ÁÎflÌ «Î·ı »ı ¿ı ÿflfl˘… Ï‰ÂÎ‚ ‹SÀÌ’SÁ ÷ıfiÎ ÿfl‰ÎΩ ¬À¬ÀÎ‰Ìfiı ’Ò»ı »ı ¿ı ÷ıfiı ‰ı«‰Î ‹ÎÀı ¿o¥ Ωı¥±ı »ı ¿ı ¿ı‹? ’˛ffifi˘ …‰Î⁄ Ëo‹ıÂÎ ‹y‹÷Î’Ò‰˝¿ Ï‰fi‹˛’HÎı Ë˘› »ı. “fiÎ”. Á√afiı ±L› …ı¿’˘À Âw ¿fl‰Îfi˘ ¿˘¥ ¥flÎÿ˘ fi◊Ì. ÷ı »^À¿ Ï‰øı÷ÎfiÎ T›‰ÁÎ›‹Î_ ÷ıfiÎ ±Î “±ÿ¤Ò÷ ⁄Î‚¿”fiı µ»ıfl‰Î‹Î_ Á_’ÒHÎ˝ Á_÷WÀ »ı.

9 October 2009

Freephone 0800 444 236 for more information

NEW

SUPERKINGS MENTHOL PALL MALL 19s A FRESH NEW ADDITION TO THE PALL MALL RANGE RRP ÂŁ4.22

For trade use only

Smoking seriously harm you and others around you 2223572_Menthol_Asian Trader.indd 1

2/10/09 09:18:34

Insight: computer fraud

ËÎÕÛÕˇÎ¥‰ ËÎ¥…ı¿ ⁄ıÿfl¿ÎflÌ◊Ì fiÎ_¬Ì ÿÌ‘ı·Î …^fiÎ ¿QM›ÒÀfl Â_ ÷‹Îfl˘ ‘_‘˘ CÎÀÎÕÌ Â¿ı »ı? ±ıÏÂ›fi ÀˇıÕfl ÷’ÎÁ «·Î‰ı »ı ÁÎ‹ÎL› flÌ÷ı ±ı‰_ Ï‰«ÎflÎ› »ı ¿ı, F›Îflı ÷‹Îflı ÷‹ÎflÎ …^fiÎ ¿QM›ÒÀfl‹Î_◊Ì »^À¿Îfl˘ ‹ı‚‰‰˘ Ë˘› I›Îflı ÷‹Îflı ‹ÎhÎ ±ıÀ·_ … ¿fl‰Îfi_ ¿ı, ⁄ÌΩ ¿˘¥ ‹ı‚‰ı ±ı‹ ÷‹ı fi ¥E»÷Î Ë˘› ÷ı ⁄‘Ì … Á_‰ıÿfiÂÌ· ‹ÎÏË÷Ì ¤Ò_ÁÌ fiÎ_¬˘. ±Î‹ »÷Î_ ±Î Ë¿Ì¿÷◊Ì ÿÒflfiÌ ‰Î÷ »ı. ÏfiWHÎÎ÷˘ ¿Ëı »ı ¿ı, ÷‹ı ÷‹ÎflÎ …^fiÎ ’ÌÁÌfi˘ Á_¤Î‚’Ò‰˝¿ Ïfi¿Î· ¿fl˘ ÷˘ ’HÎ ÷ı‹Î_ ÷‹ÎflÎ ‘_‘Î ‹ÎÀı ¤Îflı Ωı¬‹ Ë˘¥ Â¿ı »ı. …ı‹fiÎ ËÎÕÛ‰ıfl‹Î_ ±ÎÏ◊˝¿ flÌ÷ı Á_‰ıÿfiÂÌ· ‹ÎÏË÷Ì±˘ Ë˘› ÷ı‹fiÎ ‹ÎÀı Ï«_÷ÎfiÌ ‰Î÷ ±ı »ı ¿ı, ÷‹ı ŒÎ¥·fiı ÿÒfl ¿flÌ fiÎ_¬˘ ¿ı ËÎÕÛ ÕˇÎ¥‰fiı ¤Ò_ÁÌ fiÎ_¬˘ ’HÎ ±Î‰Î ÕıÀÎ ŒflÌ ¿ı‰Ì flÌ÷ı ’fi— ’˛ÎÅ ◊Î› »ı. ¿L‡›‹fl ‹ı√ıÏ{fi “‰Ì«? ¿˘QM›ÀŸ√”fiÎ ÷_hÎÌ ÁÎflÎË ¿ÌÕfiıfl ¿Ëı »ı ¿ı, ⁄ÿ‹ÎÂ˘ ¿Îµ„LÁ· ÏÀMÁ ÷◊Î ¥LÀflfiıÀ ±˘@Âfi ÁÎ¥À˚Á µ’fl◊Ì ¿ÎœÌ fi¬Î›ı·Î ¿QM›ÀflfiÌ ‹ÎÏË÷Ì ‹ı‚‰÷Î flËı »ı ±fiı ¬ÎÁ Á˘NÀ‰ıfl ‰Õı ±Î‰Î ¿˘QM›Àfl‹Î_◊Ì ËÀÎ‰Ì ÿÌ‘ı·Î ÕıÀÎ ŒflÌ ‹ı‚‰ı »ı. 154 Asian Trader

““’ÌÁÌ‹Î_ ’Ëı·Î_ ¿fl÷Î_ ‰‘ Ï¿o‹÷Ì ±_√÷ ‹ÎÏË÷Ì Ë˘› »ı. ÷‹ı ÷‹ÎflÌ ŒÎ¥·˘ ÕÌ·ÌÀ ¿fl˘ ÷˘ ’HÎ ÷‹fiı ΩHÎÌfiı ±Îç›˝ ◊Âı ¿ı ±_√÷ ‹ÎÏË÷Ì flÌ¿‰fl ¿fl‰Ì ¿ıÀ·Ì ÁËı·Ì »ı.”” ±ı‹ ÷ı‹HÎı ±ıÏÂ›fi ÀˇıÕflfiı ¿èÎ_.

“

’ÎµLÕfiÌ »ı÷flÏ’_ÕÌ ◊¥ Â¿ı »ı. ’HÎ ±Î‹Î_ Œ@÷ ¿˘¥ T›„@÷fiÌ ±˘‚¬ … ·¥ ·ı‰Î› »ı ÷ı‰_ fi◊Ì. ±Î‹Î_ ¿o’fiÌ ’HÎ Ë˘¥ Â¿ı. ±fiı ‰‘ ¬flÎ⁄ „V◊Ï÷‹Î_ ÷˘ ±Î‰Î T›‰ÁÎ›fi_ Ωı¬‹ Ë˘¥ Â¿ı. ±Î‰Ì ‹ÎÏË÷Ì ±˘‚¬ ±Î’fiÎflÎ±˘fiı …_√Ì fl¿‹fi˘ ·Î¤ ¿flÌ Â¿ı

⁄ÿ‹ÎÂ˘ fiÎ_¬Ì ÿÌ¬ı·Î ’ÌÁÌ‹Î_◊Ì ¿ÎµLÁÌ· ÏÀMÁ ¿ÎœÌ S›ı »ı ±fiı ÁÎ¥Àfi_ ±˘¿Âfi ¿flı »ı ÷◊Î ËÀÎ‰Ì ÿÌ‘ı· ÕıÀÎ ŒflÌ ‹ı‚‰‰Î Á˘ŒÀ‰ıflfi˘ µ’›˘√ ¿flı »ı

±_√÷ V÷flı ±Î‰Ì ‹ÎÏË÷Ì »ı÷flÏ’_ÕÌ›@÷ øıÏÕÀ ¿ÎÕ˝fiÌ ±fl∞ ¿fl‰Î‹Î_, fi‰Î Œ˘fifi˘ ±˘ÕÛfl ±Î’‰Î‹Î_ ¿ı ⁄◊˝ ÁÏÀÛÏŒ¿ıÀfiÌ fi¿· ‹ı‚‰‰ÎfiÌ ±fl∞ ±Î’‰Î‹Î_ ◊¥ Â¿ı. ±Î‰Î √fiÎ±˘ …ıfiÎ ÁÎ‹ÎL›÷— ±˘‚¬fiÎ √fiÎ±˘ ÷flÌ¿ı ±˘‚¬‰Î‹Î_ ±Î‰ı »ı. ÷ıfi˘ ±◊˝ ±ı ¿ı, ¿˘¥ T›„@÷fiÎ ·Î¬˘

”

»ı. ±ı‹ ÷ıHÎÌ±ı ¿èÎ_. ±_Õfl¿‰fl ¥L‰ıVÀÌ√ıÂfifiÎ ¤Î√ ÷flÌ¿ı “‰Ì«? ¿˘Q’›ÀŸ√ı” ±˘¿Âfi ÁÎ¥À ¥-‹ı·‹Î_◊Ì ±ÎÃ Áı¿LÕ ÀıLÕ ËÎÕÛ ÕˇÎ¥‰ ¬flÌÿÌ. ¥LÀflfiıÀ‹Î_◊Ì ÕÎµfi·˘Õ ¿flı· ‹Œ÷ Á˘ŒÀ‰ıflfi˘ µ’›˘√ ¿flÌ ±Î ‹ı√ıÏ{fi 22000 …ıÀ·Î ÕÌ·ÌÀ ¿flÎ›ı·Î ÕıÀÎ ¿ı …ı‹Î_ 9 October 2009

Representing Leading News & Convenience Retailers

Wishes all its members a happy diwali & a prosperous new year

The NFRN is constantly working to provide its members with the means to improve their business and increase sales and profits. NFRN Commercial Has dozens of exclusive oppportunities to save you money and increase your profits. NFRN Mutual Provides the best business and househld cover for members. NFRN Direct Our own central invoicing scheme giving members the benefit of off-invoice savings, one monthly account to settle, up to 7 weeks credit and an annual cash rebate. FOR FURTHER INFORMATION IN NFRN MEMBERSHIP AND HOW IT CAN HELP YOU TO BUILD YOUR BUSINESS CALL

08 4 5 601 5 818

Insight: computer fraud ¥‹ı∞Á, ŒÎ›fiÎLÂÌ›· V’˛ıÕ ÂÌÀÁ ±fiı ¬Îfi√Ì ⁄ıÓ¿fiÌ Ï‰√÷˘ Ë÷Ì ÷ı flÌ¿‰fl ¿flÌ Â@›_. ¿QM›Àfl‹Î_◊Ì ‹ÎÏË÷Ì ÕÌ·ÌÀ ¿flÌ Ë˘› »÷Î_ ’HÎ ÷ı √fiı√Îfl˘ ‹ÎÀı ¬Ωfi˘ ⁄fiÌ Â¿ı ÷ı‹Î_ ’˘÷ı ¤˘√ ⁄fiÌfiı Â˘‘fiÎfl ·_Õfifi˘ ±ı·ı¿{Î_Õfl V¿Ì‹⁄Ì◊ »ı. V¿Ì‹⁄Ì◊fiÌ Ï¿VÁÎ‹Î_ ÷ıHÎı ’˘÷Îfi_ ¬Î‹Ì›@÷ ¿QM›Àfl µI’Îÿ¿fiı ‹˘¿·‰Î ¿o’fiÌ ’fl ‹˘@S›_ I›Îfl⁄Îÿ ÕıÀÎfiÌ «˘flÌ ◊¥ Ë÷Ì. ÷ıfiı ±ı‰Ì ¬Î÷flÌ ±’Î¥ Ë÷Ì ¿ı, µI’Îÿ¿fiı ‹˘¿·÷Î ’Ëı·Î ÷ıfiÌ ¬Î‹Ì›@÷ ËÎÕ ÕˇÎ¥‰‹Î_◊Ì ÷ıfiÌ ⁄‘Ì … ±_√÷ ‹ÎÏË÷Ì ¤Ò_ÁÌ fi_¬ÎÂı. ’HÎ ±_÷ı ÷˘, ÷ıHÎı …ı ÕıÀÎ ¤Ò_ÁÌ fiÎ_A›˘ Ë÷˘ ÷ı ÕıÀÎ ’ÌÁÌ‹Î_◊Ì ¿ÎœÌfiı ‹ı‚‰Î›ı·Ì ÷ıfiÌ Á_‰ıÿfiÂÌ· ±_√÷ ±fiı ±ÎÏ◊˝¿ ⁄Î⁄÷˘ ““Á·Î‹÷Ì flÌ÷ı ’fl÷”” ¿fl‹Î ‹ÎÀı ·ıÀ‰Ì›ÎfiÎ ±ı¿ ‹ÎHÎÁı ÷ıfiÌ ’ÎÁı ¬_ÕHÎÌ ‹Î√Ì Ë÷Ì. ±Î¬flı V¿Ì’‰◊ı˝ ±Î ‹ÎÏË÷Ì ’fl÷ ±Î’‰ÎfiÎ ⁄ÿ·Î‹Î_ √˘Ã‰HÎÌ ◊¥ Â¿ı ÷ıÀ·Ì ⁄Ì∞ fl¿‹ ±Î’‰Î Á_‹Ï÷ ÿÂÎ˝‰Ì. ’HÎ ¿ıÀ·Î¿ Ï¿VÁÎ‹Î_ ±Î‰Ì ‹ÎÏË÷Ìfi_ ‹ÒS› ¬Ò⁄ ‹˘À<_ Ë˘› »ı. ¿ÌÕfiıfl ¿Ëı »ı ¿ı, ““±ı‰˘ ±_ÿÎ… »ı ¿ı ÿflı¿ ›¿ı ÏÁÀÌ{fi ±Î‰Ì ±˘‚¬fiÌ »ı÷flÏ’_ÕÌ ÁÎ‹ı 85000 ’ÎµLÕfiÎ ‹ÒS›fi˘ »ı. Ω‹Ì √›ı·Î, ¿L‰ıfiÌ›LÁ VÀ˘fl …ı‹Î_ ‹˘ÀÎ Àfi˝±˘‰fl‰Î‚Î ‘_‘Î ‹ÎÀı ⁄ı¿Ó fiÌ ÕÌÀı¥· - …ı‰Ì Ï‰√÷˘ ⁄ÿ‹ÎÂ˘ ‹ÎÀı ‹˘À˘ ·Î¤ ’fl‰Îfl ◊¥ Â¿ı »ı.”” …^fiÎ PCfi˘ Ïfi¿Î· ¿ı‹ ¿fl‰˘ ? ÷˘ ’»Ì ÷‹Îflı ÷‹ÎflÎ …^fiÎ ¿QM›Àflfi_ Â_ ¿fl‰_? ¿‹fiÁÌ⁄ı ÷‹ÎflÎ ËÎÕÛ‰ıflfi˘ Á·Î‹÷ flÌ÷ı Ïfi¿Î· ¿fl‰ÎfiÎ lıWÃ ‹Î√˝ ±_√ı Ï‰‰Îÿ »ı. “‰Ì« ? ¿QM›ÀŸ√”fiÌ Á·ÎË ±Î Á‹V›Î ’˛I›ı fi˘ÓK›Î. flÌ÷ı fi˘fi- Àı¿fi˘·˘∞¿· »ı. ¿ÌÕL¿ıfl ¿Ëı »ı

“

±Îfi_ ¿ÎflHÎ ±ı »ı ¿ı, ËÎÕÛ ÕˇÎ¥‰ M·ı›fl ÷flÌ¿ı ±˘‚¬Î÷Î Áı¿Âfi◊Ì ⁄fiı·Ì »ı. ±Î‹Î_ ÿflı¿ Áı¿Âfi ‹ÎÏË÷Ì Á_√˛ËÌ Â¿ı »ı. ±Î Áı¿Âfi‹Î_ fiÎfi¿Õ˘ ±ı¿

÷‹ı ÷‹ÎflÌ ŒÎ¥· flÿ ¿fl˘ ÷˘ ’HÎ ÷‹fiı ±ı ΩHÎÌfiı ±Îç›˝ ◊Âı ¿ı ÷‹Îfl˘ ’Á˝fi· ÕıÀÎ ‹ı‚‰‰˘ ¿ıÀ·˘ ÁËı·˘ »ı? ¿ı, ÷‹ÎflÌ ŒÎ¥·˘ ÕÌ·ÌÀ ◊¥ »ı ÷ı ‹ÎÀı ÷‹Îflı Á_’HÒ Î˝ ÏfiÏç÷ flËı‰_ Ë˘› ÷˘ ÷‹ÎflÎ ’ÌÁÌ‹Î_◊Ì ËÎÕÛ ÕÌÂ ¿ÎœÌ S›˘ ±fiı ÷ıfi˘ Ë◊˘ÕÌ◊Ì fiÎÂ ¿fl˘. ±Î‹ »÷Î_ ¿ıÀ·Î_¿ IT ’˛˘ŒıÂfi·˘ ±Á_‹÷ ◊Î› »ı. _‹Îfi‰_ ±CÎfl_ »ı. »÷Î_ ¿ıÀ·Î¿ ‹Îfiı »ı ¿ı, Ë◊˘ÕÌfiÌ ’©Ï÷ ’›Î˝‰flHÎfiÌ flÌ÷ı ⁄flÎ⁄fl fi◊Ì. ÷ı µ’flÎ_÷ ±Î‰Ì ËÎÕÛ ÕˇÎ¥‰‹Î_◊Ì ÕıÀÎ ’˛ÎÅ fiËÌ_ … ◊Î› ÷ı‰Ì ¿˘¥ ¬Î÷flÌ fi◊Ì.

156 Asian Trader

”

«˘flÁ- ÁıLÀÌ‹ÌÀfl ¤Î√ ’HÎ ⁄«Ì Ω› ÷˘ ’˘÷ı Â_ ¿flı »ı ÷ı ΩHÎ÷Ì T›„@÷ ÷ı‹Î_◊Ì ‹ÎÏË÷Ì ¬ı_«Ì Â¿ı »ı. ¿QM›Àfl flÌÁÎ›@·Ÿ√ ±ı¿V’ÀÛ ËıQM·Î›fiÎ …fifl· ‹ıfiı…fl ‹Î·¿‹ ‰˘ÀÁfiı ±ıÏÂ›fi ÀˇıÕflfiı ¿èÎ_ — ““ITfiÌ »ı÷flÏ’_ÕÌ ¿flfiÎfl ÏfiWHÎÎ÷ ¶ÎflÎ ‹ÎhÎ Á_‰ıÿfiÂÌ· ‹ÎÏË÷Ì … ¬ıÓ«Ì ·ı‰Î› »ı ±ı‰_ fi◊Ì ’HÎ ±Î ’˛¿ÎflfiÌ ¿Î‹√ÌflÌ Ï⁄fi…wflÌ ⁄√ÎÕ »ı

¿ÎflHÎ ¿ı ÷ıfiÎ◊Ì ËÎÕÛ ÕˇÎ¥‰ ŒflÌ µ’›˘√‹Î_ fi◊Ì ·¥ Â¿Î÷Ì.”” ÷˘ ’»Ì ±Îfi˘ µ¿ı· Â_ ? ‰˘ÀÁfifiÎ …HÎÎT›Î ‹…⁄ ±Îfi˘ ±ı¿ ‹ÎhÎ Á«˘À flV÷˘ »ı ¿ı Ï⁄˛ÀÌÂ √‰fi˝‹ıLÀ ÕıÀÎ ÿÒfl ¿fl‰Î ±fiı ›±ıÁ ŒıÕflÁ √‰fi˝‹ıLÀı fiyÌ ¿flı·Î VÀÎLÕÕÛfiı ‰ÀÎ‰Ì …÷Î O·ıL¿˘ Á˘ŒÀ‰ıfl …ı‰Î V’ıU›ÎÏ·VÀ Á˘NÀ‰ıflfi˘ µ’›˘√ ¿flÌfiı PC ±◊‰Î ·ı’À˘’‹Î_◊Ì Ï‰√÷˘ Á_’ÒHÎ˝ flÌ÷ı ¤Ò_ÁÎ¥ √¥ »ı ÷ıfiÌ ¬ÎhÎÌ ¿fl‰Ì. ±Î‰Î Á˘NÀ‰ıfl ⁄Ωfl‹Î_ ±fiı¿ ÁM·Î›fl˘ ’ÎÁı◊Ì ‹‚ı »ı. Ωı ±Î‰˘ flV÷˘ ‰‘ ’Õ÷˘ √Ò_«‰HÎ¤›˘˝ ·Î√ı ±fiı ÷‹fiı Ë◊˘ÕÌfiÌ ’©Ï÷‹Î_ Ï‰rÎÁ fi Ë˘› ÷˘ ’»Ì ÷‹ı flıQM·˘À …ı‰Ì ’˛Ï÷„WÃ÷ ¿o’fiÌfi˘ Á_’¿Û ÁÎ‘Ì Â¿˘ »˘ …ı ÷‹ÎflÎ ‹ÎÀı ±Î ¿Î‹ ‹Î‹Ò·Ì ŒÌ ·¥fiı ¿flÌ ±Î’Âı.

9 October 2009

Special report

±ı·fi fl˘Œ, «ıfl‹ıfi ±˘Œ OS›ÒÏ’˛LÀ

‰Ì”· √Ì‰ › ›˘fl ‹fiÌ ⁄ı¿ ¥Œ ›˘fl ÁıSÁı Õ˘LÀ √˛˘ ¥fiŒ

±ÎS¿˘Ë˘·fiÎ ‰ı’Îfl ‹ÎÀıfiÌ FWD Àı¥¿ Ë˘‹ OS›ÒÏ’˛LÀ ±ıÀ·Ì ⁄‘Ì ÁŒ‚ ◊¥ »ı ¿ı Ωı ‰ı«ÎHÎ‹Î_ 25 À¿Îfi˘ ‰‘Îfl˘ fi ◊Î› ÷˘ flÌÀı·fl˘ flÌŒoÕ ‹Î_√Ì Â¿ı »ı— ±ıÏÂ›fi ÀˇıÕflfi˘ ±Ëı‰Î· ““L›ÒÀˇ· ±fiı ±˘O…ı¿ÀÌ‰”” ±ı ⁄ı ÂOÿ˘ ¿ÿÎ« µI’Îÿ¿˘ ¶ÎflÎ ’˘÷ÎfiÎ ‹«˝LÕÎ¥{Ÿ√ M·Îfifi_ ‰HÎ˝fi ¿fl‰Î ‹ÎÀı ‰’flÎ÷Î Á˙◊Ì ÁÎ‹ÎL› ÂOÿ˘ »ı. ±·⁄kÎ Ë∞ CÎHÎÎ flÌÀı·fl˘ ÷ıfiı Â_¿ÎfiÌ fi…flı …\±ı »ı. ÷ı±˘ ΩHÎı »ı ¿ı, ¿˘¥’HÎ µI’Îÿ¿fiÌ ’˛Î◊Ï‹¿ Ï«_÷Î ’˘÷ÎfiÎ ‰‘‹Î_ ‰‘ ’˛˘Õ@Àfi_ ‰ı«ÎHÎ ¿fl‰ÎfiÌ Ë˘› »ı ±fiı ‘ÎflÌ S›ı »ı ¿ı, ‹˘ÀÎ ¤Î√fiÎ ±˘·-±ı@Q’ÎÁŸ√ ¿ıÀı√flÌ M·Îfifiı ÷ıfiÎ ¿˘’˘˝flıÀ ±˘◊flfiÌ ÷flŒıHÎ‹Î_ ’Ò‰˝√˛Ë Ë˘› »ı. ±Î ÏÿÂÎ‹Î_ ŒıÕflıÂfi ±˘Œ Ë˘·Áı· ÏÕVÀˇÌO›ÒÀÁ˝ 158 Asian Trader

±ı¿ ¿ÿ‹ ±Î√‚ ‰‘ı »ı. ±Î Ï⁄fi ‘_‘ÎÿÎflÌ T›Î’ÎflÌ Á_V◊Î, …ı Ï⁄˛ÀfifiÎ Ë˘·Áı·fiÎ ‹˘ÀÎ¤Î√fiÎ ÏË÷˘fi_ ’˛Ï÷ÏfiÏ‘I‰ ¿flı »ı. ÷ı ›¿ıfiÌ ¿ÿÎ« Á˙◊Ì ‰‘ ±˘O…ı¿ÀÌ‰ ‹«˝LÕÎ¥{Ÿ√ V¿Ì‹fi_ ’˘÷Îfi_ fiÎ‹ ±Î’ı »ı. FWD Àı ¥ ¿ Ë˘‹ O· Ï’˛ L ÀfiÌ ‰‘÷Ì …÷Ì ·˘¿Ï’˛›÷Î ¬ÎÁ ¿flÌfiı ±ıŒÌ·Ì±ıÀıÕ flÌÀı·fl˘‹Î_ ÷ıfiÌ ÏfiÂ_¿ ÷ÀV◊÷Îfi˘ ±Î_ÏÂ¿ ’ÕCÎ˘ ’ÎÕı »ı. ÷ıfiÌ ÁŒ‚÷Îfi˘ ’ÔÔHÎ ’ÕCÎ˘ ’ÎÕı »ı. OS›ÒÏ’˛LÀ ‰Î’fl÷Î 80 ¥LÕÌ’ıLÕLÀ flÌÀı·fl˘ ’ÎÁı◊Ì ‹ı‚‰·ı ‰ı«ÎHÎ

ÕıÀÎ ÁÒ«‰ı »ı ¿ı ÷ıfiÎ◊Ì ¿ıÀı√flÌfiÎ 25 À¿Î T≤Ï© ∂¤Ì ◊Î› »ı. OS›ÒÏ’˛LÀfiÎ «ıfl‹ıfi ±ıÁfi ÁıŒı ¿èÎ_ ¿ı, »ıS·Î_ 18 ‹ÎÁ‹Î_ ’˛◊‹ ‰¬÷ flÌÀı·fl˘±ı ÷ı‹fi_ ‰ı«ÎHÎ ŒflÌ ‰K›Îfi˘ flÌ’˘ÀÛ ¿›˘˝ »ı. ‰ı«ÎHÎfiÎ ÕıÀÎfiÌ ±Î Ï‰√÷fi˘ ±◊˝ ±ı ¿ı ±‹ı ÁÎÏ⁄÷ ¿flÌ Â¿ÌÂ_ ¿ı, OS›ÒÏ’˛LÀ ‰ı«ÎHÎ ‰‘Îflı »ı. Ë¿Ì¿÷‹Î_ ÷ı ‹_ÿÌfiı ¬Î‚Ì Â¿ı »ı. V‹˘Ï¿o√ ’˛Ï÷⁄_‘ ÷◊Î ’⁄fiÎ ‰ı’Îfl ’fl ‹_ÿÌfiÌ ±Áflfiı ¿ÎflHÎı ‰‘fiı ‰‘ √˛ÎË¿˘ CÎıfl ±ÎS¿˘Ë˘· ’Ìfiı fiÎHÎÎ ⁄«Î‰ı »ı. ±ÎfiÎ ¿ÎflHÎı flÌÀı·fl˘fiı Àı¥¿ Ë˘‹ ‰ı«ÎHÎ‹Î_ ‹˘ÀÌ ÷¿ ‹‚Ì »ı. ÁıŒ ¿Ëı »ı ¿ıı, CÎHÎÎ_ OS›ÒÏ’˛LÀ ¤HÎÌ ’Î»Î ‰‚ı »ı ¿ÎflHÎ ¿ı, ÷ı±˘ …ıfiÎ ’fl Ï‰rÎÁ ‹Ò¿Ì Â¿ı ÷ı‰Ì ’˛˘ŒıÂfi· ±ıÕ˚‰Î¥{ ÷ı‹fiı Ωı¥±ı »ı ±fiı ¬ÎÁ ¿flÌfiı ±ıÏÂ›fi flÌÀı·fl˘fiÎ ‹Î‹·Î‹Î_ ±Î ‰Î÷ ÁÎ«Ì »ı ¿ÎflHÎ ¿ı CÎHÎÎ ’Ì÷Î fi◊Ì 9 October 2009

18327 Diwali 2006

28/9/06

10:30 am

Page 1

Happy Diwali

…and a prosperous New Year from all the Directors, Management and Colleagues

Special report ±fiı ±ÎS¿˘Ë˘·, ¬ÎÁ ¿flÌfiı ‰Î¥fi ±_√ı √˛ÎË¿˘fiı Á·ÎË ±Î’‰Î‹Î_ Ï‰rÎÁfi˘ ±¤Î‰ ±fi¤‰ı »ı. OS›ÒÏ’˛LÀ ÷‹Î‹ ¥LÕÌ’ıLÕLÀ ÁÌ VÀ˘fl L›Ò{ ±ı… LÀ ±fiı wfl· Â˘’‹Î_ µ’·O‘ »ı. AC fiÌ·ÁıfifiÎ ‹Î¿ı˝À ¿ıÁfi˘ µ’›˘√ ¿flÌfiı FWDfiÎ ’˛Ï÷ÏfiÏ‘ ¤Î√ ·ıfiÎflÎ VÀ˘Á˝fiÌ ‹·Î¿Î÷ ·¥ ÷ı‹fiı «Îfl ±ÎS¿˘Ë˘· Á⁄ ¿ıÀı√flÌ- ±SÁ, ·ı√Á˝ ±fiı ÁÎ¥ÕÁ˝ ‰Î¥LÁ, V’ÌflÌÀÁ ±fiı Œ˘ÀaŒÎ¥Õ ‰Î¥LÁ ±fiı RTD (flıÕÌ À> ÏÕˇ_@Á) ±_√ı Á·ÎË ±Î’ı »ı. ‰ı’ÎflÌ±˘ ±˘Œ ·Î›ÁLÁ ÂıST{fiı ’˛˘ŒıÂfi· VÀÎLÕÕÛ ‹…⁄ √˘Ã‰Ìfiı ÁflıflÎÂ 200 ’ÎµLÕfiÎ ¬«ı˝ ‹ı¥¿ ±˘‰fl ¿fl‰Î‹Î_ fl˘¿ÎHÎ ¿flÂı. FWDfiı OS›ÒÏ’˛LÀfiÎ ±‹· ±_√ı ±ıÀ·Ì ¬ÎhÎÌ »ı ¿ı, Ωı ±Î ’fl‰Îfl fi ◊Î› ÷˘ ÷‹Î‹ ¤Î√ ·ıfiÎflÎfiı fl˘¿ÕÎ fiÎHÎÎ ’Î»Î ±Î’‰Îfi_ ‰«fi ±Î’ı »ı. FWDfi˘ ÿÎ‰˘ »ı ¿ı, ±I›Îfl Á‘Ì‹Î_ ±ı¿’HÎ flÌÀı·flı ±Î ±˘Œflfi˘ ·Î¤ fi◊Ì ·Ì‘˘. V¿Ì‹ ÏÕflı@Àfl fl˘Á ¿ı·Ì±ı ±ıÏÂ›fi ÀˇıÕflfiı ¿èÎ_ ¿ı, ““±ı‰Î CÎHÎÎ_ ¥LÕÌ’ıLÕLÁ »ı ¿ı, …ı±˘ ’˛˘ŒıÂfi·Ì ‹«˝LÕÎ¥{ ÏÕVM·ı ¶ÎflÎ ÷ı‹fiÎ VÀ˘fl‹Î_◊Ì ÁÎflÎ ’ˆÁÎ ¿‹Î÷Î ËÂı ’HÎ ±Î‰Ì ‹˘ÀÌ ±fiı ⁄ËÏ‰‘ ‹Î¿ı˝À‹Î_ ±ı ¿‹fiÁÌ⁄Ì »ı ¿ı ±ı‰Î CÎHÎÎ VÀ˘fl˘ ‰ı«ÎHÎ ÏÕVM·ıfiÎ …‹ı·Î - ¬˘ÀÎ ÂıST{ ’fl ¬˘ÀÎ ’˛˘Õ@ÀÔ‰Î‚Î »ı.”” ¿ÌÏ’_√ ¥À ÏÁQ’· ‰Î¥fi ¿ıÀı√flÌ‹Î_ OS›ÒÏ’˛LÀ ÏÕVM·ıfiı ÁÎÿ˘ ±fiı ’Ëı·Î flıÕ, TËÎ¥À ±fiı fl˘{ ‹…⁄ ±fiı ÷ı ’»Ì ÷ıfiÎ ‹Ò‚ ’ıÿÎÂfiÎ ÿıÂ ‹…⁄ √˘Ã‰Ìfiı √Ò_«‰HÎ ÿÒfl ¿fl‰Î ‹Î√ı »ı. FWDfi˘ ÿÎ‰˘ »ı ¿ı, ±Î V¿Ì‹ V◊ÎÏfi¿ VÀ˘Á˝fiı V’‘Î˝I‹¿ ⁄fiÎ‰ı »ı ±fiı ‹_ÿÌfiÌ ±Áfl ’Î‹ı·Î ‰Î¥fifiÎ «ÎË¿˘fiı Ωı¥÷_ ±Î’ı »ı. ÁÎ◊˘ÁÎ◊ ¨«Î ¤Î‰fiÌ ⁄˛Î_Õ ‹Î√fiÎflÎ±˘ ‹ÎÀı Ïfi‘Î˝Ïfl÷ V◊Îfi ⁄fiÌ flËı »ı. À˘Œ ¿Ëı »ı ¿ı, ±ı‰Ì CÎHÎÌ ÿ¿Îfi˘ »ı ¿ı, …ı±˘ Ï¿o‹÷‹Î_ Ï·Ï‹Àfiı ±fiÁflı »ı. ÷ı±˘ ¬˘ÀÎ »ı. ÷ı‹HÎı ‹SÀÌ’·fiÌ …ı‹ ·˘¿˘ ¤Î‰

160 Asian Trader

±ı‰Ì CÎHÎÌ ÿ¿Îfi˘ı »ı ¿ı …ı ’˘÷ÎfiÎ_ ‹Î·fiÎ ¤Î‰fiÌ “ Ï·Ï‹À flÎ¬ı »ı. ÷ı±˘ ¬˘ÀÎ »ı. ÷ı‹HÎı …ı ·˘¿˘ ¤Î‰ …\±ı »ı ’HÎ ’˘÷ÎfiÌ Ω÷fiı ÁÎflÌ flÌ÷ı ÀˇÌÀ ¿fl‰Î ‹Î√ı »ı. ÷ı‰Î ·˘¿˘fi_ ÕıVÀÌfiıÂfi ⁄fi‰_ Ωı¥±ı. …\±ı »ı ’HÎ ÁÎ◊˘ ÁÎ◊ ÁÎfl˘ ‹Î· ‹Î√ı »ı ±fiı ¨«Î ¤Î‰fiÌ ⁄˛Î_Õ˘fi_ ‹ÒS› Á‹…ı »ı. ÷ı‹fiÎ ‹ÎÀı ’HÎ Ïfi‘Î˝Ïfl÷ V◊Îfi ⁄fiÌ flËı‰_ Ωı¥±ı. ±ËŸ ±Î’HÎı ŒÎ¥fi ‰Î¥fifiÌ ‰Î÷ fi◊Ì ¿fl÷Î_. ±Î’HÎı ±Î¬Î V’ı¿Àˇ‹fiı ±Î‰flÌ ·ı‰Ì Ωı¥±ı ±fiı …ı ·˘¿˘ ±ı‹ ‹Îfiı »ı ¿ı, «˘yÁ ‰Î¥fi ÷ı‹fiÎ ‹ÎÀı … »ı. ÷ıfiÎ ±ı¿ ⁄˘À·fiÎ 8 ’ÎµLÕ «¿‰fiÎflÎ±˘fiı

”

⁄Î¿Î÷ fi flÎ¬‰Î Ωı¥±ı. ‰Î¥fi OS›ÒÏ’˛LÀfiÎ flÌÀı·fl˘fi˘ ÕıÀÎ ÿÂÎ˝‰ı »ı ¿ı, ±ı¿ ‰¬÷ ÷ı‹fiı ⁄˛Î_ÕfiÌ Ï‰ÂÎ‚ flıL…fiÎ VÀ˘¿ ±_√ı Ï‰rÎÁ ⁄ıÁÌ Ω› ±fiı √˛ÎË¿˘fiı ±Î ⁄˛Î_ÕfiÌ ¤·Î‹HÎ ¿flı ±ıÀ·ı Àfi˝ ±˘‰fl ‰‘‰Î ·Î√Âı. ““±Î ¬ÎÁ ¿flÌfiı ËÎ·fiÌ ±ÎÏ◊˝¿ „V◊Ï÷‹Î_ ÷tfi ÁÎ«_ »ı.”” ±ı‹ ¿˘LÁÀı·ıÂfi ›fl˘’fiÎ ‰Î¥Á ’˛ıÏÁÕıLÀ @·ıË Ï√˛ŒÌ◊ı …HÎÎT›_ Ë÷_. ÷Î…ı÷fl‹Î_ √˛ÎË¿ Á‰ı˝ZÎHÎ‹Î_ Ωı‰Î ‹Y›_ »ı ¿ı, ±Îfi˘ ’˛Ï÷¤Î‰ ±Î’fiÎflÎ ±Õ‘Î ·˘¿˘ Ë‰ı ’⁄ ±fiı flıVÀ˘flıÀ‹Î_ ±˘»˘ ¬«˝ ¿fl‰Î ·ÎB›Î »ı. 61 À¿Îfi˘ ±ı‰˘ ÿÎ‰˘ »ı ¿ı, ÷ı±˘ hÎHÎ ‹ÎÁ ’Ëı·Î ¬flÌÿ÷Î Ë÷Î ÷ıÀ·˘ … ‰Î¥fi ÷ı±˘ ±˘Œ- ÀˇıÕ‹Î_◊Ì ¬flÌÿı »ı. ±Î◊Ì ¥LÕÌ’ıLÕLÀfiı ±Î ’˛‰ÎËfi˘ ·Î¤ ‹‚Ì Â¿ı. √˛ÎË¿˘ ±Î…ı ’HÎ ‰Ì¿ ±ıLÕ ‹ÎÀı ±fiı ¬ÎÁ ±‰Áfl˘ ‹ÎÀı ¬flÌÿÌ ¿fl÷Î flËı »ı. ’HÎ Ë‰ı ÷ı±˘ …ıfiı ’˘÷ı ΩHÎ÷Î Ë˘› ÷ı‰Ì ⁄˛Î_Õ ±fiı ÷ıfiı ‹‚ı·Î ±ı‰ÎıÕÛ{fiÎ VÀÌ¿fl˘ …ı‰Ì ¬ÎhÎÌÿÎ›¿ ⁄Î⁄÷˘ Ωı÷Î ◊›Î »ı. ’˘÷ÎfiÎ_ ±Î ±⁄flÿÌfi VÀ˘fl‹Î_ 7 ‰Ê˝◊Ì OS›ÒÏ’˛LÀfi˘ µ’›˘√ ¿fl÷˘ ÁÌÿ ±·Ì 15 ’ÎµLÕfiÎ ¤Î‰Ô‰Î‚Ì ‰Î¥fifiÌ ⁄˘À· flÎ¬÷˘ ◊¥ √›˘ »ı. …ı‹Î_ √˛ÎË¿fiı flıVÀ˘fl_À‹Î_ «Ò¿‰ı ÷ı … ¤Î‰Î‹Î_ ‰‘ ¨«Ì @‰˘Ï·ÀÌfiÌ ‰Î¥fi ±˘Œfl ¿flÌ Â¿ı »ı. ÷ıHÎı ¿èÎ_ ¿ı, ““OS›ÒÏ’˛LÀı ÷ÎflÎ ‰Î¥fifiı ±ı flÌ÷ı Ï‰¿ÁÎ‰‰Î‹Î_ ‹ÿÿ ¿flÌ »ı ¿ı, 3.99 ’ÎµLÕ◊Ì 7 ’ÎµLÕfiÎ ⁄˛ı¿ıÀ‹Î_ ⁄˛Î_ÕıÕ ±fiı ±˘fi ·ı⁄· ‰Î¥fifiÎ ‰ı«ÎHÎ◊Ì ’HÎ µ’fl »\_. Ë‰ı 15 ’ÎµLÕfiÌ ⁄˘À· ‰ı«_ »\_. ¿ÎflHÎ ¿ı, øıÏÕÀ ø_«fiı ¿ÎflHÎı √˛ÎË¿ ’˘÷ÎfiÎ CÎıfl ‰‘ ¬Î‰Î-’Ì‰Îfi_ √˘Ã‰ı »ı. I›Îflı ‹ÎflÌ Á·ÎË »ı ¿ı, ÁÎ«Ì ⁄˛Î_Õ flÎ¬˘ ±fiı OS›ÒÏ’˛LÀ ‹…⁄ ‹«˝LÕÎ¥{ 9 October 2009

KE MIN_ASIAN TRADER:Layout 1

11/9/09

13:10

Page 1

MOVE WITH

THE TIMES MINIATURES

King Edward miniatures capture the essence of this heritage brand beautifully. Mild and slightly sweet, the taste of King Edward can now be enjoyed in a convenient miniature size. King Edward miniature cigars are available in a tin of 10 cigars, provide excellent profit margins and will attract incremental growth to the growing miniature cigar segment.

THIS ADVERTISEMENT IS FOR THE INFORMATION OF TOBACCO TRADERS ONLY

Special report ‰Î¥fi ÀıVÀŸ√fiÎ ¿ÎflHÎı …ı ±ı¿ ÁÎfl˘ ÂÏfi‰Îfl ⁄fiÌ flËı‰Îfi˘ Ë÷˘ ÷ı ±ı¿ ±ÿ¤Ò÷ Ïÿ‰Á‹Î_ ’·ÀÎ¥ √›˘.

“

”

¿fl˘ ±fiı ËÎ·fiÎ ±ÎÏ◊˝¿ ‰Î÷Î‰flHÎı ±Î‰ı·Ì ±Î ±fiıflÌ ÷¿fi˘ ·Î¤ S›˘.”” ÀıVÀ ‘ ’˛˘ÏŒÀ OS›ÒÏ’˛LÀ ‰Î¥fi ÀıVÀŸ√ ¿ÌÀ, ‰Î¥fi ÁıQ’SÁ ±fiı √˛ÎË¿˘fiı ±Î’‰ÎfiÌ √Î¥LÕÁ ’flÌ ’ÎÕı »ı. ‰Î¥fi ÀıVÀÌ_√ ¿ÌÀ‹Î_ 200 ÁıQ’·Ÿ√ B·ÎÁ, ¿˘¿ÛVø, 500 ¿L{›‹fl ·ÌŒ·ıÀ ±fiı ⁄ı ¥fi-VÀ˘fl ’ıQŒ·ıÀfi˘ Á‹Î‰ıÂ ◊Î› »ı. ÁÎ_…fiÎ Á‹›ı V◊Îfi ·ı÷Î flÌÀı·fl ’˘÷ÎfiÎ VÀ˘fl‹Î_ eÀŒ˘· ‰‘Îfl‰Î ±Î ¥‰ıLÀfiÌ V◊ÎÏfi¿ ‰Á÷Ì‹Î_ ΩËıflÎ÷ ¿flı »ı. Âı·Ì±ı …HÎÎT›_ ¿ı, Œ@÷ ‰Î¥fi ÀıVÀŸ√ ÁıÂfi √˘Ã‰Ìfiı ¥LÕÌ’ıLÕLÀ˘fiı ±˘Œ ·Î›ÁLÁ ’˛˘Õ˚@À ‹ÎÀı ÕıVÀÌfiıÂfi VÀ˘fl ÷flÌ¿ı ’˘÷ÎfiÎ V◊ÎÏfi¿ ’˛˘ŒÎ¥·

Á‘Îfl‰Î ±Î ±ÿ¤Ò÷ ÷¿ »ı. flÌÀı·fl «Ì{ ±fiı Ï⁄V¿ÌÀ Á‰˝ ¿flÌfiı ±fiı ÁÎ_…fiı ÁŒ‚ ¿˘Q›ÏfiÀÌ ¥‰ıLÀ ⁄fiÎ‰Ìfiı ’˘÷ÎfiÌ ÿ¿Îfifiı ‰Î¥fi ’ÌfiÎflÎ±˘fiÎ fi¿ÂÎ‹Î_ ±fiı ±ı‹ ¿flÌfiı ±ÎS¿˘Ë˘·fiÌ ÷‹Î‹ ’Á_ÿ√ÌfiÎ fi¿ÂÎ‹Î_ ‹Ò¿Ì Â¿ı »ı. Âı·Ì µ‹ııflı »ı ¿ı, ±Î‰Î ±ı¿ ‰Î¥fi ÀıVÀŸ√ ¶ÎflÎ flÌÀı·fl ÕÎfi ¿˘¿fiÎ TËÌÀVÀ˘fl ‰Ì·ı… VÀ˘fl «Îfl ¿·Î¿‹Î_ ‰Î¥fifiÌ 45 ¿ıÁfi_ ‰ı«ÎHÎ ¿›_˝ Ë÷_. ⁄ÒVÀŸ√ „V’ÏflÀ ÁıSÁ 2006‹Î_ Âw ◊›_ I›Îfl◊Ì FWDfiÌ PLOD (’ÏÀo√ ·ÌÕÁ˝ ±˘fi ÏÕVM·ı) V¿Ì‹ı „V’ÏflÀfi_ ‰ı«ÎHÎ ‰‘Î›_˝ »ı. ±Î V¿Ì‹‹Î_ ±ı¿ Ï·Àfl ±fiı 70 ÁÌ±ı· „V’ÏflÀ ⁄˘ÀSÁ ’fl ÏÁ@›˘flÌÀÌ ¿ı’ ŒÌÀ ¿fl‰Îfi˘ Á‹Î‰ıÂ ◊Î› »ı. …ı◊Ì ÷ı±˘ ÀÌ· fi∞¿fiÎ ÂıSŒfiı ¬˘·‰Î ¿ÎµLÀflfiÌ ’Î»‚ ¬ÁÌ Â¿ı »ı. …ı◊Ì √˛ÎË¿ Ω÷ı ’Á_ÿ ¿flÌ Â¿ı. 400◊Ì ‰‘ Â˘’‹Î_ PLOD ÏÁ@›˘ÏflÀÌ V¿Ì‹ ŒÌÀ ¿flÎ¥ »ı. …ıfiÌ Ë‰ı ⁄‘Î ‹˘ÀÎ Ë˘·Áı·fl˘ ¤·Î‹HÎ ¿flÌ flèÎÎ »ı. flÌÀı·fl˘ 50 162 Asian Trader

±‹Îfl_ ±ÎS¿˘Ë˘·fi_ ‰ı«ÎHÎ Á_ ’ÒHÎ˝’HÎı ⁄ÿ·Î¥ √›_ »ı. fiÁfl÷ Ë Á ı fi ı ⁄ı ‰Ê˝ ’Ëı · Î_ ÷ı fi Î ⁄ı¿ÏŒSÕfiÎ √˛Î_… ‹Òfl ±˘Œ ·Î›ÁLÁfiı OS›ÒÏ’˛LÀfiÎ M·Îfi ‹…⁄ flÌ‹«˝LÕÎ¥{ ¿›˘˝. ÷ıHÎÌ±ı ±Î ‹…⁄ ¿èÎ_ — ““⁄ı ‰Ê˝ ’Ëı·Î_ ÷ı‹HÎı ±‹ÎflÎ VÀ˘flfiı flÌ‹«˝LÕÎ¥{ ¿›˘˝ ±fiı ±‹ÎflÌ ⁄Ì›fl, ‰Î¥LÁ ±fiı ±L› flıL… Ï‰V÷Îfl‰Î‹Î_ ±‹fiı ‹ÿÿ ¿flÌ. ±ÎfiÎ◊Ì ±‹ÎflÎ ±ÎS¿˘Ë˘· Ï‰¤Î√‹Î_ ‰ı«ÎHÎ ⁄ÿ·Î¥fiı ±‹ÎflÎ ’fl ‹˘ÀÌ ±Áfl ¿flÌ. ÷ı‹fiÌ ¤·Î‹HÎ◊Ì ±‹ı ±‹ÎflÎ ⁄Ì›fl ±fiı ‰Î¥fi ‹ÎÀı ±˘’fi Õı¿ ÕıflÌ «Ì·fl ±‹ı ¥LV«À˘· ¿›* …ı ¬flı¬fl T≤Ï© ’Î‹Ì flèÎ_ »ı ±fiı OS›ÒÏ’˛LÀ ÀÌ‹ı …ı ¿›* »ı ÷ıfi_ ±ÿ¤Ò÷ ’ÏflHÎÎ‹ ±ÎM›_ »ı. ÁÅÎË˘◊Ì ⁄S¿ı ‰Ê˘˝◊Ì …ı ‰Î¥fi ‰ı«Î÷Î fiË˘÷Î ÷ı fi‰˘ ·ı-±ÎµÀ fiÎ_¬‰ÎfiÎ ÁÅÎË˘‹Î_ ‰ı«Î¥ √›˘ »ı. ’˛˘…ı@À PLODfiÎ ¿ÎflHÎı „V’ÏflÀ ’HÎ ‰‘ ‰ı«Î¥ flèÎ˘ »ı. √˛ÎË¿˘ ŒflÌ ŒflÌfiı ’Î»Î ±Î‰ı »ı. Ë‰ı ÷ı±˘ …\±ı »ı ¿ı, ±‹ı ‰‘ ÁÎflÌ flıL…fi˘ VÀ˘¿ flÎ¬Ì±ı »Ì±ı. Ë¿Ì¿÷‹Î_ Ë‰ı Ë_ Ï‰rÎÁ◊Ì ‹Îfi_ »\_ ¿ı, ±‹ı …ı flıL…fi˘ VÀ˘¿ flÎ¬Ì±ı »Ì±ı ÷ı±˘ ±‹ı V’ıÏÂ›·ÌVÀ ±˘Œ ·Î›ÁLÁ »Ì±ı. OS›ÒÏ’˛LÀ ¿ı …ı ±‹fiı ‹ÿÿ ¿fl‰Î ±fiı ±‹ÎflÌ ÁÎ◊ı Ï‰«Îfl˘fiÌ ±Î’-·ı ¿fl‰Î Á÷÷ ÷ˆ›Îfl »ı. ÷ıfiÎ ¿ÎflHÎı ±‹ı ±‹Îfl_ ‰ı«ÎHÎ ‰‘ÎflÌ Â@›Î »Ì±ı. ‹Îflı F›Îflı Á·ÎËfiÌ …wfl÷ ’Õı ±ıÀ·ı ±‹ı ÷fl÷ ÷ı‹fi˘ Á_’¿Û ÁÎ‘Ì±ı »Ì±ı ±fiı ÷ı±˘ Â@› ÷ıÀ·˘ …SÿÌ ±‹Îfl˘ Á_’¿Û ¿flı »ı.”” OS›ÒÏ’˛LÀı ‹ÎflÎ ±ÎS¿˘Ë˘·fiÎ ±fiı ¬ÎÁ ¿flÌfiı ‰Î¥fifiÎ iÎÎfi‹Î_ ‰‘Îfl˘ ¿›˘˝ »ı. Ë‰ı √˛ÎË¿˘fiı ‰‘ ÏfiflÎ_÷ ◊¥ »ı ±fiı ÷ı±˘ ‰‘ Ïfi›Ï‹÷ ¥LÀfl‰ı·◊Ì

±ÎS¿˘Ë˘·fiÌ ¬flÌÿÌ ¿flı »ı. Ë_ ‹Îfi_ »\_ ¿ı, ±Î‹ ±ıÀ·ı ⁄fiı »ı ¿ı, ÷ı‹fiı ÷ıfiÌ ËÎ…flÌfi˘ ±ËıÁÎÁ ◊Î› »ı …ı ‰‘ ÁÎflÌ tU›‹Îfi÷Î ±fiı ±‹ı …ı ’Ëı·Î VÀ˘¿ ¿fl÷Î Ë÷Î ÷ı ’˛˘Õ@À Ë‰ı ‰‘ ‰ı«Î› »ı. ¿ÎflHÎ ÷ı ‰‘ ÁÎflÌ flÌ÷ı Ωı¥ Â¿Î› »ı. Ë‰ı ±‹ı ±‹Îfl˘ ±L› Ï⁄{fiıÁ ¿ı …ıfiı ±‹ı ‹˘ÀÎ VÀ˘fl‹Î_ Œıfl‰Ì flèÎÎ »Ì±ı. ÷ıfiÎ ‹ÎÀı Ë_ OS›ÒÏ’˛LÀfiÌ ÀÌ‹fiı fl˘¿‰Îfi˘ Ï‰«Îfl ¿fl_ »\_ ±fiı Ë_ ±Î ·˘¿˘ ÏÁ‰Î› ±L› ¿˘¥ {_{À Ï‰fiÎfiÎ ±fiı ·Î¤’˛ÿ Ï‰¿S’fiı Ï‰«ÎflÌ fi◊Ì Â¿÷Ì. ±‹ÎflÎ ‹ÎÀıfi_ ⁄Ì…\_ ÁÎËÁ »ı ‰Î¥fi ÀıVÀŸ√ ¥‰fiŸ√ ¿ı …ı‹Î_ OS›ÒÏ’˛LÀ ÀÌ‹ ±‹fiı ‹ÿÿ ¿flÌ flËÌ »ı ±fiı ‹fiı ¬ÎhÎÌ »ı ¿ı ÷ı ±ı¿ ‹˘À˘ ÁŒ‚ ±’ÁıÀ ⁄fiÌ flËıÂı ¿ÎflHÎ ¿ı ÷ı‹HÎı ⁄Ì∞ ⁄‘Ì ⁄Î⁄÷˘ ’ÒflÌ ¿flÌ ·Ì‘Ì »ı. ±ı¿oÿfl »ıS·Î_ ⁄ı ‰Ê˝‹Î_ ‹ÎflÎ ±ÎS¿˘Ë˘·fi_ ‰ı«ÎHÎ, ÁÎ¥{, flıL… ±fiı ‰ı«ÎHÎ‹Î_ Õ⁄· ◊›_ »ı ±fiı ÷ı ⁄‘_ OS›ÒÏ’˛LÀfiı ¿ÎflHÎı »ı.

’ÎµLÕfiÌ flÌŒLÕı⁄· ÏÕ’˘{ÌÀ ŒÌ ±Î’Ìfiı ÏÁ@›˘ÏflÀÌ ¿ı’ ÕÌÀı·fl ±fiı 75 ÏÁ@›˘ÏflÀÌ ¿ı’ ‹ıÔ‚‰Ì Â¿ı »ı. Ë˘fi˝ÁÌfiÎ flÌÁ˘ÀÛ ÁıSÁfiÎ ∞fi ⁄˘S¿fi˘V¿Ì±ı PLOD ¶ÎflÎ ’˘÷Îfi_ ‰ı«ÎHÎ ‰‘Î›_˝ »ı. ÷ıHÎÌ±ı ¿èÎ_ »ı ¿ı, ““Ë‰ı ÿflflı¿ ‹ÎflÌ „V’ÏflÀ flıL… Ωı¥ Â¿ı »ı. ‹fiı Ë‰ı ‰‘ ±’‹Î¿ı˝À √˛ÎË¿˘fiı ±Î¿Ê˝›Î »ı ±fiı ‹ÎflÎ ËÎ·fiÎ √˛ÎË¿˘ ±·√ ±·√ ⁄˛Î_Õ˘ ‹Î√Ì flèÎÎ »ı. ±_Ï÷‹ ’ÏflHÎÎ‹ ±ı ±ÎT›_ ¿ı, ‹Îfl_ „V’ÏflÀfi_ ‰ı«ÎHÎ 70 À¿Î ‰K›_.”” ¿ıÀ¿·ÌŒfiÎ T & C ‹ÌfiÌ ‹ÎÀÛfiÎ ÀıflÌ ÏŒSÕ ËÎµÁı …HÎÎT›_ ¿ı, Ë‰ı ‹ÎflÎ „V’ÏflÀ ÁıSŒfi ÁÌ·ı@À ’fl »ı ±ıÀ·ı √˛ÎË¿˘ Ω÷ı … ¤Î‰˘fi˘ ÷ŒÎ‰÷ Ωı¥ Â¿ı »ı. …ı◊Ì ÷ı±˘ ËÎŒ ⁄˘À·‹Î_◊Ì 70 ÁÌ±ı· ±fiı ±˘fi ⁄˛Î_Õ‹Î_◊Ì ⁄˛Î_ÕıÕ‹Î_ ±’√˛ıÕ ◊¥ flèÎÎ »ı. ‰ı«ÎHÎ‹Î_ ±Îç›˝…fi¿ 34 À¿Î ‰‘Îfl˘ ◊›˘ »ı. OS›ÒÏ’˛LÀ ‹ÎÀı ±fl∞ ¿fl‰Î ±◊‰Î Ï‰ÂıÊ ΩHÎ‰Î ·˘√ ◊Î‰ www.takehomeblueprint. g.uk. ±◊‰Î FWDfiı Œ˘fi fi_⁄fl 01323 724 952 Á_’¿˝ ¿fl˘. 9 October 2009

Feature

±˘’ﬁ ±˘· ±Î‰Á˝

24 @·Î¿ ‘_‘˘ «Î· flÎ¬‰ÎfiÎ …‹Î-µ‘Îfl ’ÎÁÎ ±ıÏÂ›fi ÀˇıÕfl ÷’ÎÁı »ı ÷Î…ı÷flfiÎ ÿÎ›¿Î±˘‹Î_ V◊ÎÏfi¿ Â˘’Ÿ√fiÌ ’˛¿ÚÏ÷ ÁÎ‰ ⁄ÿ·Î¥ √¥ »ı. ±Î‹Î_ ÿ¿Îfi˘ ¬S·Ì flÎ¬‰ÎfiÎ Á‹›‹Î_ ‰‘Îfl˘ ±ı¿ ‹Ëk‰fi_ ’Ïfl‰÷˝fi »ı. 40 ‰Ê˝ ’Ëı·Î_ √˛˘Áfl ‹ÎÀı VÀÎLÕÕÛ Á‹› Á‰Îflı 9 ◊Ì ÁÎ_…ı ’Î_«fi˘ Ë÷˘. …ı‹Î_ √fl‰Îflı ±Õ‘˘ Ïÿ‰Á ±fiı flÏ‰‰Îflı Á_’ÒHÎ˝ ⁄_‘ flËı÷_. ±Î…¿Î· ÁÌ- VÀ˘fl ‹ÎÀı flÎhÎı ±ÎÃ ‰ÎB›ı, ¿ı 10 ‰ÎB›ı ’HÎ ⁄_‘ ¿fl‰_ ±ı ÁÎ‹ÎL› √HÎÎ›. ÁÎ◊˘ÁÎ◊ Ï⁄˛ÀfifiÎ ‹˘ÀÎ ÂËıfl˘‹Î_ ⁄‘Î … ¿·Î¿˘ ¬·Î, 24 ¿·Î¿ ÁÌ VÀ˘fl ‰‘÷Î …÷Î Ωı‰Î‹Î_ ±Î‰ı »ı. Áfl¿ÎflÌ ±Î_¿ÕÎ ‹…⁄ ›¿ı¤fl‹Î_ 600◊Ì ‰‘ flÎµLÕ- ‘- ¿·˘¿ ¥LÕÌ’ıLÕLÀ ¿Î›˝ÂÌ· »ı. …ı‹Î_ ±Õ‘Î …ıÀ·Î ÷˘ ·_Õfi‹Î_ »ı. ’HÎ flÎµLÕ-‘- ¿·˘¿ ·Î›ÁLÁfiÌ ÷ıfiÎ◊Ì ⁄‹HÎÌ ±fl∞±˘ ±Î‰Ì Ë÷Ì. 24 ¿·Î¿fiÌ Â˘’fiÌ ‹ÎÏ·¿Ì ‘flÎ‰÷Ì ±fl∞±˘ ±Î‰Ì Ë÷Ì. 24 ¿·Î¿fiÌ Â˘’fiÌ ‹ÎÏ·¿Ì ‘flÎ‰÷Ì Ë‰ı ·˘¿Ï’˛› ◊÷Ì Ω› »ı. I›Îflı …ı ÷ı Ï‰V÷Îfl‹Î_ ±fiı¿ ¤› V◊Îfi ∂¤Î ◊Î› »ı. fiÌÁÎ À> Õı{ flÌÀı·Ÿ√, Ë˘·Áı·Ÿ√ ±fiı ÏÁQ⁄˘·Ì¿ √˛’fiÎ PR ±fiı ¿˘Q›Ïfi¿ıÂfi ‹ıfiı…flı ±ıÁı@Á flÌ‹flı …HÎÎT›_ ¿ı, 164 Asian Trader

24 ¿·Î¿ VÀ˘fl ‹ÎÀı Á˙◊Ì ‹˘À˘ ’Õ¿Îfl √fiÎ±˘fiÎ ‰‘÷Î ¤›fi˘ »ı. flÌÀı·fl˘±ı ⁄Ë Á_¤Î‚’Ò‰˝¿ ÏÁ@›˘ÏflÀÌfiÌ ±Áflfi˘ ±P›ÎÁ ¿fl‰˘ ’ÕÂı. 24 ¿·Î¿ VÀ˘fl «˘flÌ ±fiı ±ÁÎ‹ÎÏ…¿ ‰÷Î˝‰fi˘ ‰‘ ¤˘√ ⁄fiÌ Â¿ı »ı. ±Î‹ »÷Î_ CÎHÎÎ_ flÌÀı·fl˘ fiÎHÎÎ¿Ì› ·Î¤fiÌ ±˘Œfl˘fiı ¿ÎflHÎı 24 ¿·Î¿ ¬S·Î flËı‰Î

“

flÌ‹flfi_ ÁÒ«fi »ı ¿ı fiŒ˘ ‹ı‚‰‰Î VÀ˘flfiÌ ±Î…\⁄Î…\ ÁQ≤© fiÎ¥À·Î¥Œ Ë˘‰Ì Ωı¥±ı. ÷ıfiÎ Ï‰fiÎ ¿˘¥ ‰‘ fiŒ˘ ±Î ⁄‘Ì ‹Ëıfi÷fiı ·Î›¿ fiËŸ ‹‚ı ±fiı Â˘’ Á÷÷ ¬S·Ì flÎ¬‰Î ‰Ì…‚Ìfi˘ ¬«˝ ◊Âı. …wflÌ ⁄Î⁄÷ ±ı »ı ¿ı, ±Î’b_ V◊‚ ‹˘ÀÌ ±‰fl…‰fl‰Î‚Î Ï‰V÷Îfl‹Î_ Ë˘‰Ì Ωı¥±ı ±fiı ¬Ò⁄

40 ‰Ê˝ ’Ëı·Î_ √˛˘Áfl˘ ‹ÎÀı VÀÎLÕÕÛ Á‹› fi‰ ‰ÎB›Î◊Ì ’Î_ « ‰ÎB›Îfi˘ Ë÷˘. …ı‹Î_ √fl‰Îflı ±Õ‘˘ Ïÿ‰Á ¬S·_ ±fiı flÏ‰‰Îflı Ï⁄·¿· ¬S·Î_ fiËŸ

·ÎB›Î »ı. ‹˘ÀÎ ¤Î√fiÎ 24 ¿·Î¿ VÀ˘fl ÁÎÿÎ Á‹Ì¿flHÎ‹Î_ ‹Îfiı »ı. ÷‹ÎflÌ ÿ¿Îfi …ıÀ·˘ ·Î_⁄˘ Á‹› ¬S·Ì flËı ÷ı ‰‘ ‘_‘˘ ¿flÂı ±fiı ‰‘ fiŒ˘ ◊Âı. ±Î‹ ÷˘ ±Î_ÏÂ¿ flÌ÷ı ±Î ‰Î÷ ÁÎ«Ì »ı. »÷Î_ ÏfiWHÎÎ÷˘ ‰ı’ÎflÌ±˘fiı Á·ÎË ±Î’ı »ı ¿ı, ÷‹ÎflÌ ÿ¿Îfi 24 ¿·Î¿ ¬S·Ì flÎ¬‰Î …ıÀ·_ ‰‘ÎflÎfi_ Àfi˝ ±˘‰fl ◊Î› »ı ¿ı ¿ı‹ ÷ı ¿Î‚∞◊Ì Ï‰«Îfl …\±˘.

”

… ‰Ì{Ì⁄· Ë˘‰Ì Ωı¥±ı ¿ÎflHÎ ¿ı, ‰Ì{Ì⁄·ÌÀÌ◊Ì √fiÎ¬˘flÌ ÀÎ‚Ì Â¿Î› »ı. 24 ¿·Î¿ flÌÀı·Ÿ√fiÎ ÁÎflÎ ±fiı ¬flÎ⁄ ⁄_fiı ±fi¤‰ Á…Ωÿ ±ø‹ 48fiı ◊›Î »ı. ·ıVÀflfiÎ ÷ıfiÎ ⁄ı ¿˘VÀ@Àfl VÀ˘Á˝ ‹Ò‚ ÷˘ 24 ¿·Î¿ VÀ˘fl Ë÷Î. ’HÎ Ë‰ı ÷ı‹Î_◊Ì ±ı¿ … 24 ¿·Î¿ ¬S·˘ flËı »ı. ““‹ÎflÌ ’Ëı·Ì Â˘’ ÁıLÀfl‹Î_ Ë÷Ì ±fiı ›Ïfi‰ÏÁ˝ÀÌfiÌ ÷tfi 9 October 2009

Feature ¿ı, ‹˘Õı Á‘Ì ÿÎw ‰ı«‰ÎfiÎ ’fl‰ÎfiÎ ÁÎ◊ı ¿ı ÷ıfiÎ Ï‰fiÎfiÎ 24 ¿·Î¿ ¬S·Î_ flËı÷Î VÀ˘fl √fiÎ±˘ ‹ÎÀı «Ò_⁄¿ Á‹Îfi »ı. √‹ı I›Îflı ‹fiı ‹U¿ı·Ì ’Õı ±ıÀ·ı ÷ı±˘ ¿Ëı÷Î ¿ı ‹Îflı ÿ¿Îfi ‰Ëı·Ì ⁄_‘ ¿fl‰Ì Ωı¥±ı ’HÎ ÷ı‹HÎı Á‹…‰_ Ωı¥±ı ¿ı ‘_‘˘ «·Î‰‰Îfi˘ ‹Îfl˘ ±Ï‘¿Îfl »ı ’HÎ ÷ı±˘ @›Î_◊Ì ±Î‰ı »ı ÷ı Ë_ Á‹…\_ »\_ ±fiı Ë_ ÷ı‹fiÌ Ï‰fl© …‰Îfiı ⁄ÿ·ı ÷ı‹fiÌ ÁÎ◊ı flË_ »\_. ±ı‹ ±Î ¥flÎ¿‹Î_ …L‹ı·˘ ‰ı’ÎflÌ ¿Ëı »ı.

“

24 ¿·Î¿ VÀ˘Á˝ ÁÎ_…ı Á˙◊Ì ‹˘À˘ ’Õ¿Îfl ‘‹¿ÌfiÎ ‰‘÷Î …÷Î √fiÎ±˘ »ı

fi∞¿ Ë÷Ì. ±Î◊Ì ÷ıfiı 24 ¿·Î¿ ¬S·˘ flÎ¬‰Îfi˘ Ï‰«Îfl ‰Î…⁄Ì Ë÷˘. Ï‰zÎ◊a±˘ flÎ÷ ±fiı Ïÿ‰Áı ±Î‰÷Î …÷Î ±fiı ‹fiı ¿ı ‹ÎflÎ VÀÎŒfiı ’flıÂÎfi fiË˘÷Î ¿fl÷Î. ‹ÎflÌ ⁄Ì∞ Â˘’ ÏÁÀÌ ÁıLÀflfiÌ ⁄ËÎfl Ë÷Ì, »÷Î_ T›V÷ Ï‰V÷Îfl‹Î_ »ı. ‹ıÓ ÷ı Â˘’‹Î_ ’HÎ ’Ëı·Î_ …ı‰Î_ ’˛Îfl_¤ ¿›˘˝ ’HÎ ’Ëı·ı◊Ì … I›Î_ ΩQ›_ fiËŸ.”” ⁄ÌΩ VÀ˘fl‹Î_ ‹U¿ı·Ì±˘fi_ ±√Î‹fi ÷ı Ï‰V÷Îfl ±ÁÎ‹ÎÏ…¿ ÷k‰˘fi˘ Ë˘À-V’˘À Ë˘‰ÎfiÌ ÷ıfiÌ ±Î⁄wfiı ¿ÎflHÎı ◊›._ ÷ı‹Î_ ¬Ì«˘¬Ì« ‰Á÷Ì Ë÷Ì ±fiı ¤Îflı T›V÷÷Î Ë÷Ì. ±Î◊Ì Á…Ωÿ 24 ¿·Î¿ VÀ˘flfi_ ±fiı ‹˘Õı Á‘Ì ±ÎS¿˘Ë˘· ‰ı«‰Îfi_ ·Î›ÁLÁ ‹ı‚‰‰Î ’˘·ÌÁ, ·˘¿· ¿ÎµLÁÌ· ±fiı ·Î›ÁLÁ ±˘◊˘ÏflÀÌ ÁÎ‹ı ‹˘ÓCÎÌ ·Õ÷ ±Î’‰Î ÷ˆ›Îfl ◊›˘ ÷ıfiı ◊›_ ¿ı, ·Î›ÁLÁ ‹Y›_ ±ıÀ·ı Á_CÎÊ˝ ’Òfl˘ ◊›˘. ’HÎ Ë‰ı … ÷ıfi˘ ’˛Îfl_¤ ◊›˘ Ë÷˘. V◊ÎÏfi¿ ·˘¿˘±ı ⁄‘Ì ⁄Î⁄÷ ‹ÎÀı ‹fiı …‰Î⁄ÿÎfl ÃıflT›˘. ±ı‹ ¿èÎ_ ¿ı, ÿÎwÏÕ›Î±˘fiı ‹˘ÕÌ flÎ÷ Á‘Ì ÿÎw ⁄ıÁÌfiı ‹ıÓ ±Î ±ıÏfl›Îfiı ⁄√ÎÕÌ fiÎ_A›˘, ’HÎ ‹ÎflÎ ‹˘ÀÎ ¤Î√fiÎ √˛ÎË¿˘ Àı@ÁÌ- ÕˇÎ¥‰fl˘ Ë÷Î. ’»Ì ‹ÎflÌ ÿ¿Îfi Ë‹·Î ±fiı √fiÎ¬˘flÌfiÌ ÏfiÂÎfi ⁄fiÌ. ÷ı Ïfi›Ï‹÷ CÎÀfiÎ ⁄fiÌ flËÌ. ’HÎ ’˘·ÌÁfiı ±Î‹Î_ flÁ fiË˘÷˘ ¿ÎflHÎ ¿ı, ’Ëı·◊ı Ì … ÷ı±˘ Ë_ ‹˘Õı Á‘Ì ÿ¿Îfi ¬S·Ì flÎ¬_ ÷ıfiÌ ÷flŒıHÎ‹Î_ fiË˘÷Î. ±Î ’Òfl÷_ fi Ë˘› ÷ı‹ V◊ÎÏfi¿ Ïfi‰ÎÁÌ±˘fiÎ ±ı¿ …^◊ı ±ı‰˘ ±ÎZÎı’ ¿›˘˝ ¿ı, ±Î Ï‰V÷Îfl‹Î_ ÿÎwÏÕ›Î±˘ ±fiı fiÂÎfiÎ ⁄_‘ÎHÎÌ±˘±ı ¤flÕ˘ ·Ì‘˘ »ı. Á…Ωÿ ¿Ëı »ı ¿ı, ±Î Á‹V›Î ’Ëı·ı◊Ì ‹˘…\ÿ Ë÷Ì …. À>_¿‹Î_ … ¿ÎµLÁÌ·ı ‹fiı ÿ˘ÏÊ÷ Ãıfl‰‰˘ Âw ¿›˘˝. »ı‰Àı ‹ıÓ ÿ¿Îfi ¬S·Ì flÎ¬‰Îfi˘ Á‹› ⁄ÿS›˘ ±fiı Ë‰ı Ë_ flÎhÎı 10 ‰ÎB›ı ÿ¿Îfi ⁄_‘ ¿flÌ ÿ™ »\_. ±ÎÏ◊˝¿ flÌ÷ı ÷ı Ï‰V÷Îfl‹Î_ 24 ¿·Î¿ ÿ¿Îfi ¬S·Ì flÎ¬‰Î◊Ì ÁÎfl˘ ‘_‘˘ ◊÷˘ Ë÷˘ ’HÎ »ıS·ı …ı ⁄⁄Î· ◊¥ ÷ıfiı ›˘B› ±Î ‘_‘˘ fi √HÎÎ›. ‹˘ÕÌ flÎ÷ Á‘Ì ÿÎw ‰ı«‰ÎfiÌ »^À‰Î‚Î 24 ¿·Î¿ ¬S·Î flËı÷Î VÀ˘flfiı ’˘·ÌÁfiÌ fiÎ‹_…^flÌ ±ı 9 October 2009

CÎHÎÎ ÿ¿ÎfiÿÎfl˘fiı ÁÎ‹fi˘ ¿fl‰Ì ’Õ÷Ì ⁄Î⁄÷ »ı. ±Î_¿ÕÎ ÿÂÎ˝‰ı »ı ¿ı, ‹˘ÕÌ flÎ÷fiÎ ÿÎwfiÎ ·Î›ÁLÁfiÌ 12391 ±fl∞‹Î_◊Ì ‹ÎhÎ 309fiı … fiÎ‹_…^fl ¿fl‰Î‹Î_ ±Î‰Ì Ë÷Ì. ¿Ëı‰Îfi_ ±ıÀ·_ ¿ı ÿ¿Îfi 24 ¿·Î¿ ¬S·Ì flÎ¬‰Îfi_ ·Î›ÁLÁ ‹ı‚‰‰ÎfiÌ ’˛˘ÁıÁ ÁËı·Ì fi◊Ì ±fiı ÷ı±˘±ı ‹˘Õı Á‘Ì ÿÎw ‰ı«‰ÎfiÌ ’fl‰Îfi√Ì ‹ı‚‰‰Ì ⁄Ë ‹U¿ı· »ı. 33 ‰Ê˝ fi Î ÀÌ…øÌÀ ‰Î¥‹ı ÷Î…ı ÷ fl‹Î_ ‰Ï‹*√ËÎ‹‹Î_ ·˘{ıSÁ ¬Î÷ı ‹˘Õı Á‘Ì ÿÎw ‰ı«‰ÎfiÌ ’fl‰Îfi√Ì ÁÎ◊ı 24 ¿·Î¿ VÀ˘fl ¬S·˘ flÎ¬‰ÎfiÌ ’fl‰Îfi√Ì ‹ı‚‰Ì ±fiı ÷ıfiı ’Ëı·ı◊Ì … ’˘·ÌÁfi˘ Ï‰fl˘‘ ÁËfi ¿fl‰˘ ’Õu˘ Ë÷˘. ’˘·ÌÁ ‹Îfiı »ı

”

÷ıfiÎ Á‹Ω‰ÀfiÎ ’˛›ÎÁ˘ ÁŒ‚ ◊›Î ±fiı ’˘·ÌÁı ÷ıfiÎ VÀ˘flfiı ·ı¥À fiÎ¥À ¿˘Q›ÏfiÀÌ Ï⁄{fiıÁ ‰˘« V¿Ì‹‹Î_ ÿÎ¬· ¿›˘˝. …ı‹Î_ ÷ıfiÎ VÀ˘flfiı ±ı¿ ’ıfiÌ¿ ⁄Àfi ÁÎ◊ı ΩıÕ‰Î‹Î_ ±ÎT›˘. ÀÌ…øÌÀ ±ı‰˘ ±Î√˛Ë flÎ¬ı »ı ¿ı, ÁkÎÎ‰Î‚Î±˘ ÁÎ◊ıfiÎ ÁÎ«Î ±Ï¤√‹◊Ì ¬Î·Ì VÀ˘flfiÌ Á·Î‹÷Ì ‰‘Âı ±ı‰_ fi◊Ì ’HÎ ÷‹fiı ‹˘Õı Á‘Ì ÿÎw ‰ı«‰Îfi_ ·Î›ÁLÁ ’HÎ ‹‚Ì Â¬ı. ÷‹Îfl˘ 24 ¿·Î¿ ¬S·˘ flËı÷˘ VÀ˘fl fiŒ˘ ¿flÂı ¿ı fiËŸ ÷ı fiyÌ ¿fl‰Î‰Î‚_ ’Ïfl⁄‚ ⁄fiÌ flËı »ı. Ë_ ·Î_⁄˘ Á‹› VÀ˘fl fiŒ˘ ¿fl‰Î ‹ÎÀı ¬S·˘ flÎ¬_ »\_. ⁄_‘fiÎ ÁÎ‹ÎL› Á‹› ⁄Îÿ ÿÎw Á˙◊Ì ‰‘ ‰ı«ÎË˘ ‹Î· »ı. Ë_ ‹Îfi_ »\_ ¿ı, Ωı ÷‹Îflı ’ˆÁÎ ⁄fiÎ‰‰Î Ë˘› ÷˘ ‹˘Õı Á‘Ì ÿÎw ‰ı«‰Îfi_ ·Î›ÁLÁ ·ı‰_ Ωı¥±ı. ‹ÎflÎ ‹ÎÀı 24 ¿·Î¿ ¬S·˘ VÀ˘fl ±fiı ‹˘Õı Á‘Ì ÿÎw ‰ı«‰Îfi_ ·Î›ÁLÁ ÁÎ◊˘ÁÎ◊ Ω› »ı. 24 ¿·Î¿ ¬S·Î flËı÷Î VÀ˘Á˝ ‹ÎÀı ‰‘ÎflÎfiÎ VÀÎŒfi˘ ¬«˝ ±ı ⁄ÌΩı ‹Ëk‰fi˘ ‹t˘ »ı. ·Î_⁄Î ¿·Î¿˘fi˘ ±◊˝ ‹˘À<_ ’√Îfl Ï⁄· ±fiı ÷ı ’HÎ Ï‰ÂıÊ ÷ÎÏ·‹ ±ÎM›Î ’Ëı·Îfi˘ ¬«˝ »ı.

Asian Trader

165

Spotlight

cakes & biscuits

¿ı¿Á ±fiı Ï⁄V¿ÌÀ — ‹_ÿÌfi˘ ÁÎ‹fi˘ ¿flÌ µ¤flÌ ±Î‰÷Ì ¿ıÀı√flÌ ±ıÏÂ›fi ÀˇıÕfl ±ı Â˘‘Ì ¿Îœı »ı ¿ı ¿ı@Á ±fiı Ï⁄V¿ÌÀ ¿¥ flÌ÷ı √˛ÎË¿˘fiÌ …wÏfl›Î÷fiı ’ÒflÌ ’ÎÕı »ı ±fiı ‹_ÿÌfi˘ ÁÎ‹fi˘ ¿flı »ı. ÷Î…ı÷flfiÎ ‰Ê˘˝‹Î_ ¿ı@Á ±fiı Ï⁄V¿ÌÀ ¥Q’SÁ ’˛ ˘ Õ@À ÷flÌ¿ı ¿LŒı¿ÂfiflÌ‹Î_ Á_’ÒHÎ˝ µ¤flÌ ±ÎT›Î »ı. ÁÎÅÎÏË¿ ¬flÌÿÌ‹Î_ Á’fl‹Î¿ı˝À‹Î_ ¬flÌÿÎ‰Îfiı ⁄ÿ·ı Ë‰ı ¿ı@Á ±fiı Ï⁄V¿ÌÀ ‹ÁÎŒflÌ ÿflÏ‹›Îfi ¬Î‰Î ‹ÎÀı ¿L‰ÌfiÌ›LÀ VÀ˘fl‹Î_◊Ì ¬flÌÿÎ› »ı. ±Î ’˛˘Õ@À ÷◊Î ÷ıfiÎ ’ıÏ¿o√ ±Î ‰Î÷fi˘ ’ÕCÎ˘ ’ÎÕı »ı. …ı‹Î_ µI’Îÿ¿˘ CÎfl ⁄ËÎfl ·ı‰Î ÁËı·Î ’Õı ÷ı‰Î ’˛˘Õ˚@ 166 Asian Trader

À ⁄ËÎfl ’ÎÕı »ı. ¥LÕÌ’ıLÕıLÀ flÌÀı·fl˘±ı VÀ˘flfiÌ ‰‘ ±‰fl…‰fl‰Î‚Ì …B›Î, ¬ÎÁ ¿flÌfiı ¿LŒı¿ÂfiflÌfiÌ ⁄Î…\‹Î_ ±Áfl¿Îfl¿ ¿ı@Á ±fiı Ï⁄V¿ÌÀfiı ÏÕVM·ı ¿fl‰Î Ωı¥±ı. 3 √˛ÎË¿ ’˛‰ÎË˘ ±Îfl˘B›, ±Îfi_ÿ ±fiı Á√‰Õ Ï⁄V¿ÌÀ ±fiı ¿ı¿ ‹Î¿ı˝Àfiı ±Î√‚ ‰‘Îflı »ı. ±ı‹ ±√˛HÎÌ µI’Îÿ¿ ›⁄Ì›¿ı …HÎÎ‰ı »ı. ËıS‘Ì›fl Ï⁄V¿ÌÀ Áı@Àfl 389

Ï‹Ï·›fi ’ÎµLÕfi_ »ı ±fiı ‰Êı˝ ±ı¿oÿfl ’Î_« À¿Î ±fiı ¥Q’SÁ «ıfi·‹Î_ 4 À¿Î ‰‘ı »ı. ±ı‹ ±ıÁÌ fiÌ·Áıfi …HÎÎ‰ı »ı. ‹Ω ‹ÎHÎ‰Î ¬‰Î÷Î ±Î V’ıU›· ŒÌÀ Ï⁄V¿ÌÀ Áı@Àfl ËÎ· 154 Ï‹Ï·›fi ’ÎµLÕfi_ ‰ı«ÎHÎ ‘flÎ‰ı »ı. ±fiı ‰Êı˝ » À¿ÎfiÎ ÿflı ‰‘ı »ı. ›⁄Ì›¿ı …HÎÎ‰ı »ı ¿ı √˛ÎË¿ ’˛‰ÎË ±ı‰˘ »ı ¿ı ÁÎflÎ ’˛˘Õ@À ÁÎ«Î Œ˘‹ı˝À‹Î_ Ë˘› ÷ıfiÌ ¬ÎhÎÌ ¿flÌfiı √˛ÎË¿˘ ‹ÎÀı ∞‰fi Áfl‚ ⁄fiÎ‰‰ÎfiÎ »ı. ›⁄Ì›¿ıfiÎ ¿˘‹ÏÂ˝›· ‹ıfiı…fl fiÌ¿ VÀ<±Àı˝ ±ıÏÂ›fi ÀˇıÕflfiı …HÎÎT›_ ¿ı, ±Î…ı ·˘¿˘fiı Á‹›fiÌ ÷_√Ì‰Î‚Ì ∞‰fiÂˆ · Ì‹Î_ “¥À fiÎ‰” ’˛ ˘ Õ@À Ωı¥±ı »ı. “±˘fi ‘ √˘” Ï⁄V¿ÌÀfi_ ‰ı«ÎHÎ ËÎ· 41 Ï‹Ï·›fi ’ÎµLÕ »ı

±fiı ÷ı ¿<· Ï⁄V¿ÌÀ ‰ı«ÎHÎfiÎ 21.4 À¿Î »ı. ±ı‹ ‹ÌLÀı· …HÎÎ‰ı »ı. ±Î◊Ì V‰ÌÀ ¥Q’SÁ Vfiı ¿ Ÿ√ ±ı flÌÀı·fl ‹ÎÀı ‹˘ÀÌ ÷¿ Á‹Îfi »ı. ¬ÎÁ ¿flÌfiı ÷ı ÿı¬Î› ÷ı flÌ÷ı ¿LŒı¿ÂfiflÌfiÌ ⁄Î…\‹Î_ fl¬Î›. ÷˘ ÷ıfiÎ ‰ı«ÎHÎ‹Î_ ÁÎfl˘ ±ı‰˘ ‰‘Îfl˘ ◊Î› »ı. “¥À fiÎ‰”fiÌ ÷¿˘ ‰‘Îfl‰Î flÌÀı · fl˘±ı ¿LŒı ¿ ÂfiflÌ ÏŒZ«flfiÌ ÁÎ◊ı ±◊‰Î VÀ˘flfiÎ ±Î√·Î ¤Î√‹Î_ ¿ÎµLÀfl ÏÕVM·ı ›ÏfiÀ µ’fl ÷ı flÎ¬‰Î Ωı¥±ı. ‹ı@‰ÌÀÌ{ ¿Ëı »ı ¿ı, ¥À fiÎ‰ ’˛˘Õ@À √˛ÎË¿fiÌ ¥LÕ·…LÀ ÀˇÌÀfifiÌ ‹Î√fiı ÷ÎI¿ÎÏ·¿ ’Ë˘Ó«Ì ‰‚ı »ı. ¥À fiÎ‰ ’˛˘Õ@ÀfiÌ ⁄Ì∞ …B›Î «Ì·flfiÌ ⁄Î…\‹Î_ »ı. …ı◊Ì ÷ıfiı ÁÎfl˘ ÿı¬Î‰ ‹‚ı ±fiı √˛ÎË¿˘fi_ K›Îfi ¬ıÓ«Î›, Ωı¥ 9 October 2009

Spotlight

cakes & biscuits ‰ı«ÎHÎ ‰‘Îﬂ‰Î À˘’ ÏÀMÁ

Â¿Î› ÷ı‹ flÎ¬‰_ ±√I›fi_ »ı. ±fiı ÕQ’ ⁄Ìfi, @·Ì’ VÀˇÌ’, ‹¿Ìfi E›À ±fiı ÕıÕÌ¿ıÀıÕ VÀıLÕ ‰ı«ÎHÎ ‰‘Îfl‰ÎfiÎ µ’›˘√‹Î_ ·¥ Â¿Î›.

lÎ’w’ı ±ÎÂÌ‰Î˝ÿ ›⁄Ì›¿ıfi˘ ÿÎ‰˘ »ı ¿ı ‹_ÿÌ ±ı ÷˘ ¬flı¬fl ¥LÕÌ’ıLÕLÀ flÌÀı·fl ‹ÎÀı ‹˘ÀÌ ÷¿ »ı. ¿ÎflHÎ ¿ı Ï⁄V¿ÌÀ …ı‰Ì ¿ıÀı√flÌ ¬flı¬fl ’˘ÊÎ› ÷ı‰Î ŒÌÀ »ı. ±Î…ı √˛ÎË¿ fi‰Ì ‹˘Àfl ¬flÌÿ‰Îfi_ ¿ı Ë˘·Ì Õı ’fl …‰Îfi_ ÀÎ‚ı »ı I›Îflı ⁄ÿ·Î‹Î_ ÷ı±˘ fiÎfiÎ ÀˇÌÀ ¬flÌÿÌfiı ◊˘ÕÌ ‹Ω ‹ÎHÎÂı. fiÌ¿ VÀ%±Àı˝ µ‹ı›* ¿ı, ËÎ·fiÎ ±ÎÏ◊˝¿ ‰Î÷Î‰flHÎfi˘ ±◊˝ ±ı ¿ı, √˛ÎË¿ ’˘÷ÎfiÎ fiÎHÎÎ @›Î_ ¬«Î˝› »ı ÷ı ±_√ı ‰‘ ΩB≤÷ ◊›˘ »ı. ’HÎ Ï⁄V¿ÌÀ ±ı ±ı‰_ ±_Ï÷‹ ZÎıhÎ »ı ¿ı …ı‹Î_ fiÎHÎÎ ¬«˝‰Î‚Î √˛ÎË¿ ¿Î’ ‹Ò¿ı. ¿ÎflHÎ ¿ı ÷ı ’˛‹ÎHÎ‹Î_ ÁV÷Î ÀˇÌÀ »ı. ±ı‰Ì ‰‘ Â@›÷Î »ı ¿ı ·˘¿˘ CÎfl‹Î_ … flËı ±fiı Ω÷ı fiÎV÷˘ ¿flı ÷ı‰Î ±˙’«ÎÏfl¿ ’˛Á_√˘fiÌ Á_A›Î CÎÀ÷Ì Ω› »ı. ±fiı Vfiı¿Ÿ√ ’˛Á_√˘ ‰‘÷Î Ω› »ı. ±ÎfiÎ◊Ì ¥‹’SÁ ±ÎµÀÁıÀ‹Î_ “¥À ·ıÀfl” ÷¿˘ ‰‘÷Ì Ω› »ı. ‹_ÿÌfi_ ⁄Ì…\_ ±ı¿ Á_¤Ï‰÷ ’ÏflHÎÎ‹ »ı. ·˘¿˘ ŒflÌ◊Ì ’Î›ÎfiÎ ‹ÒS›˘ ÷flŒ ‰‚ı »ı ±fiı ’˘÷ÎfiÌ ¿ı¿ CÎflı Ω÷ı ⁄fiÎ‰ı »ı. …fifl· ‹ÌSÁ, ›¿ıfiÎ ÁıSÁ ÏÕflı@ Àfl ±ıLÕÌ Œ˘‰ı‘flı …HÎÎT›_ ¿ı, ±Î…ı ‰‘fiı ‰‘ √˛ÎË¿˘ CÎıfl ⁄ı¿ ¿flÌfiı flÁ˘¥ ¿flı »ı. ±ıÀ·ı ⁄ı¿Ÿ√ Ï‹@ÁŸÁ ¿ıÀı√flÌfiı ·Î¤ ◊›˘ »ı. 9 October 2009

IRIfiÎ ÕıÀÎ ‹…⁄ ⁄ı¿Ÿ√ Ï‹@Á ¿ıÀı√flÌfi_ ‰ı«ÎHÎ 59 Ï‹Ï·›fi ’ÎµLÕ »ı ±fiı ‰Êı˝ 6.6 À¿ÎfiÎ ÿflı ‰‘ı »ı. …fifl· Ï‹SÁ ›¿ıfiÎ ‹Î¿ı˝ÀŸ√ ÏÕflı@Àfl ±ıÕ ¿SŒı …HÎÎT›_ ¿ı, ±ÎÏ◊˝¿ ‹_ÿÌfiı ¿ÎflHÎı ·˘¿˘ ±ı¿ ’√·_ ’fl÷ …¥fiı Â_ ±√I›fi_ »ı ÷ıfi_ ’fi—‹ÒS›Î_¿fi ¿flÌ flèÎÎ »ı. ±Îfi_ ±ı¿ ¿ÎflHÎ ·˘¿˘ CÎfl‹Î_ ’Ïfl‰Îfl ±fiı Ï‹hÎ˘ ÁÎ◊ı ‰‘ Á‹› √Î‚ı »ı. …ı CÎflı ⁄ı¿Ÿ√ ’˛Á_√ µ…‰‰Î ±fi¿>‚ »ı. Ï‰_ Õ ˘{ ±˘fi flÌÁı Â fi ±_ √ ı Â˘’flÁı L Àˇ Ì ¿fiÎ ‹Î«˝ fi Î flÌ’˘ÀÛ ‹ Î_ ÿÂÎ˝‰Î›_ »ı ¿ı 87 À¿Î √˛ÎË¿˘ ±ÎÏ◊˝¿ ‹_ÿÌfiı ¿ÎflHÎı ’˘÷ÎfiÌ ¬«˝fiÌ Âˆ·Ì ⁄ÿ·Ì flèÎ˘ »ı . ¿Œ µ‹ı fl ı »ı ¿ı — ““√˛ÎË¿˘ ’Ïfl‰Îfl ±fiı Ï‹hÎ˘ ÁÎ◊ı Á‹› ±Î’‰Îfi_ ‹ÒS› Á‹∞ flèÎ˘ »ı. Ë¿Ì¿÷ı ¿¥ ⁄˛Î_ÕfiÌ ¬flÌÿÌ ¿fl‰Ì ÷ıfiÎ

›⁄Ì›¿ıfiÎ ¿˘‹ÏÂ˝›· ‹ıfiı…fl fiÌ¿ VÀ<±ıÀı˝ ¿ı¿ ±fiı Ï⁄V¿ÌÀfiÎ ‰ı«ÎHÎ ‰‘Îfl‰Î flÌÀı · fl˘fiı fiÌ«ı ‹ … ⁄ Á·ÎË ±Î’ı »ı— flıL… ♦ À˘’ Áı·Ÿ√ Ë˘› ÷ıfiÌ flıL…fi˘ VÀ˘¿ ¿fl˘. ♦ √˛ÎË¿˘fiÌ Ï‰Ï‰‘ …wfl÷˘ - …ı‰Ì ¿ı ¥À fiÎµ (ÁŸ√· Á‰˝) ±fiı ¥À ÁıÀfl (fl˘· ’ı¿, ‹SÀÌ’ı¿) …ı‰Ì ⁄ËÏ‰‘ ‰ıflÎ›ÀÌfi˘ VÀ˘¿ ¿fl˘. ♦ Â@› Ë˘› I›Î_ Á‘Ì »Î’ı·Î ¤Î‰fiÎ ’˛˘Õ@À ‰ı«˘. ÷ı ±L›˘◊Ì 3 ◊Ì 4 √HÎÎ ‰ı«Î› »ı. ♦ NPD fi˘ Á‹Î‰ıÂ ¿fl˘ ÷ıfiÎ◊Ì ¿ıÀı√flÌ flÌ¡ıÂ ◊Î› »ı ±fiı ‰ı«ÎHÎ ‰‘ı »ı. √˛ÎË¿˘fiÌ ‰‘ı·Ì ΩB≤Ï÷fi˘ ·Î¤ ·ı‰Î ÁÎflÎ Á’˘ÀÛ‰Î‚Ì ⁄˛Î_Õ flÎ¬˘. ÏÕVM·ı ♦ ÏŒ@«fl‹Î_ ’Òfl˘ VÀ˘¿ Ë˘› ÷ı ÁÎflÌ flÌ÷ı …‚‰Î¥ flËı·_ Ë˘› ±fiı ÷ı‹Î_◊Ì ¬flÌÿ‰_ Áfl‚ Ë˘› ÷ı‹ flÎ¬˘. ♦ ’˛ÎÏÅ Á˙◊Ì ‹Ëk‰fiÌ »ı.Ωı √˛ÎË¿˘fiı Ωı¥÷Ì ‰V÷ fiËŸ ‹‚ı ÷˘ ⁄Ì…ı «ÎS›˘ …Âı. ±Î‹Î_ ÷ı «Ì…fiÎ ‰ı«ÎHÎfiÎ ·˘Á µ’flÎ_÷ ±L› ¥Q’SÁ ‰ı«ÎHÎ ’HÎ √‹Î‰Â˘. Ë¿Ì¿÷ı Ï⁄V¿ÌÀfiÎ ’Î_« À¿Î √˛ÎË¿˘fiı Ωı¥÷_ ’˛˘Õ@À fi◊Ì ‹‚÷_ ±fiı ÷ı‹Î_◊Ì 42 À¿Î ¿Ëı »ı ¿ı, ±ÎµÀ ±˘Œ VÀ˘¿fiı ¿ÎflHÎı ±Î‹ ⁄L›_. (Á˘Á˝ — CTP V’˛Ÿ√ 2008 flÌ’˘ÀÛ) ♦ ’˘¥LÀ ±˘Œ Áı·fi˘ µ’›˘√ ¿flÌ ÏŒ@«fl ∞‰_÷ ⁄fiÎ‰˘. ·˘¿ıÂfi ♦ …B›ÎfiÌ ŒÎ‚‰HÎÌ. 80 À¿Î ‰ı«ÎHÎ 20 À¿Î flıL…‹Î_◊Ì ±Î‰ı »ı. ±Î◊Ì ›˘B› …B›Î ŒÎ‚‰‰Îfi_ ±Î›˘…fi ¿fl˘. ♦ ‘Ì‹Ì «Î·÷Ì ’˛˘Õ@À ÿÒfl ¿fl˘. ÷ı …B›Î ±fiı fiÎHÎÎ fl˘¿ı »ı. ♦ ËıS‘Ì›fl ±fiı Áı‰flÌ Ï⁄V¿ÌÀ ÁÏË÷ ¿ıÀı√flÌfiÎ ÷‹Î‹ ¤Î√˘fiı ’Òfl÷_ ’˛Ï÷ÏfiÏ‘I‰ ±Î’˘. ÏfiHÎ˝›‹Î_ ·˘¿˘ Ë…\ @‰˘Ï·ÀÌ ±fiı ‰ıS› Œ˘fl ‹fiÌfiı ‹Ëk‰ ±Î’Ì flèÎÎ »ı.

√‹Î‰ı·Ì ÷¿ fiÌ¿ VÀ<±ÀÛfiÎ ÿÎ‰˘ »ı ¿ı, Ë∞ ±Õ‘Î◊Ì ‰‘ ¥LÕÌ’ıLÕLÀ flÌÀı·fl˘ Ï⁄V¿ÌÀfiÌ ÷¿fi˘ µ’›˘√ fi◊Ì ¿fl÷Î_ , Ë¿Ì¿÷‹Î_ ¥Q’SÁ ±ÎµÀ·ı À fiÎ

47 À¿Î fi_⁄fl ‰fi ÁıÏ·_√ SKU, ‹ı@‰ÌÀÌ{ Ï‹S¿ «˘¿·ıÀ ÕÎ›…ıVÀÌ‰ ±fiı ‹ÎhÎ 37 À¿Î fi_⁄fl ◊Ì SKU, ‹ı¿‰ÌÀÌ{ ΩŒ ¿ı¿fi˘ VÀ˘¿ flÎ¬ı »ı. Ï⁄V¿ÌÀfi˘ ÁflıflÎÂ √˛ÎË¿ ±Ã‰ÎÏÕ›ı 4 ‰¬÷ ÁÌ-VÀ˘flfiÌ ‹·Î¿Î÷ı Ω› »ı ±fiı 8 ’ÎµLÕ◊Ì ‰‘ fl¿‹ ¬«ı˝ »ı. ±Î ±ı‰Ì ÷¿ »ı ¿ı …ıfiı √‹Î‰Ì fi Â¿Î›. ¿L‰ıfiÌ›LÁ ±fiı ¥Q’SÁ Áı@ Àfl‹Î_ ÷‹Î‹ ¿ı¿ ‰ı«ÎHÎfiÎ 7 À¿Î ÏËVÁ˘ Á˙◊Ì ‹˘ÀÎ ¿ı¿ Á⁄ Áı@Àfl Ë˘· ¿ı¿fi˘ »ı. …ı‹Î_ ‹ı@⁄ÌÀÌfiÌ …‹ˆ¿Î ∞_…fl fi_⁄fl ‰fi Ë˘· ¿ı¿ »ı.

ÕÎ›ıÀŸ√ ¿flfiÎflÎfiı ·Z› ⁄fiÎ‰Ìfiı Ï’˛ ‹ Ì›fl › Õ {fiÌ ±√˛ H ÎÌ ¿ı ¿ ⁄˛Î_Õ ‹Ì. ¿ÌQM·Ÿ√ ÕÌ·Î¥Àd· flıL…fiı flÌ·˘L« ¿flÌfiı ÂflÌflfiÎ ‰…fi ±_√ı Á¤Îfi √˛ÎË¿˘fiı ±Î¿Ê˝‰Î ‘Îflı »ı. fi‰Ì ÕÌ·Î¥À flıL…‹Î_ «˘¿·ıÀ, ¿LÀˇÌ V·Î¥Á ±fiı ±ı’· V’Î¥Á ±Î‰ı Continued on Page 168 Asian Trader

167

Spotlight

cakes & biscuits Á˙◊Ì {Õ’Ì ‰ı«Î÷Ì

»ı. ÿflı¿ ¿ı¿ V·Î¥Á‹Î_ 80 ◊Ì ±˘»Ì ¿ı·ıflÌ »ı ±fiı 1 √˛Î‹◊Ì Ô‰‘ ÁıE›flıÀıÕ ŒıÀ fi◊Ì. 80 ◊Ì ±˘»Ì ¿ı · ı fl Ì »ı . ÕÌ·Î¥Àd· Ï’˛ ‹ Ì›fl eÕfiÎ ¿ı¿fiÎ ‰ÕÎ ‹ıÀ ËoÀı …HÎÎT›_ ¿ı, ÕÌ·Î¥Àd· flıL…fiı ‹Ì. ¿Ì’·Ÿ√ ⁄˛Î_ÕfiÌ ’˛Ï÷WÃÎfi˘ ·Î¤ ‹Y›˘ »ı. …ıfiÌ √˛ÎË¿˘ ’fl ‹…⁄Ò ÷ ±’Ì· »ı. ¥fiVÀ˘fl ±ı@ÀÌ‰ÌÀÌ◊Ì ±ÎfiÎ ‰ı « ÎHÎfiı ‰ı √ ±’ÎÂı . ¥fi-VÀ˘fl ’˛‹˘Âfi‹Î_ ‹Ì. ¿Ì’·Ÿ√fiÌ ÷‹Î‹ flıL…‹Î_ 2.30 ’ÎµLÕ‹Î_ ±ıfiÌ ±˘Œfl ±’Î› »ı.

›¿ﬁ ı Ì ⁄ıVÀ Áı·Ì_√ ¿ı@Á

1. ‹ı@‰ÌÀÌ”{ …‹ˆ¿Î ∞_…fl Ë˘· ¿ı¿ 2. ¿Ì’·Ÿ√ ‹ıfi˘fl ËÎµÁ ¿ı¿ 3. ‹ı @ ‰ÌÀÌ”{ √˘SÕfi ÁÌfl’ Ë˘·¿ı¿ 4. ¿Ì’·Ÿ√ ‰Ì±ıfiÌ{ ÏËSÁ˝ 5. ¿Ì’·Ÿ√ ¡ıL« ŒıLÁÌ{ 6. ¿Ì’·Ÿ√ ‹ÌfiÌ ⁄ıÀfi⁄√˝ 7. ¿Ì’·Ÿ√ ±ıL…· V·Î¥Á 8. ¿Ì’·Ÿ√ ⁄˛ı‹·Ì ±ı’· ’Î¥Á 9. ¿ıÕ⁄flÌ{ ‹ÌfiÌ fl˘SÁ 10. ‹ÎÁ˝ ‹ÌfiÌ fl˘SÁ 11. ‹ı@‰ÌÀÌ{ Ë˘‰Ìfi˘ «Î_¿ 12. VfiÌ¿Á˝ N·ı ’ …ı ¿ (ŒÎ¥‰ ’ı¿) 13. ¿Ì’·Ÿ√ «ıflÌ ⁄ı¿‰ı· ÀÎÀÛÁ 14. ΩŒÎ ¿ı¿ ⁄ÎÁ˝ 15. √ı·ı@ÁÌ ¿ı¿ ⁄ÎÁ˝ 16. Ï‹S¿Ì ⁄ı ¿ı¿ ⁄ÎÁ˝ (Á˘Á˝ — ±ıÁÌfiÌ·Áıfi MAT ‰Ì¿±ıLÕŸ√ 20-03-09) 168 Asian Trader

øÎŒÀ eÕfiÌ Ï‹¿ÎÕ˘ ¥Q’SÁ Áı@Àfl‹Î_ Á˙◊Ì ‰‘ {Õ’◊Ì ‰ı«Î÷Ì ±ı‰flÌÕı Àˇ˚ÌÀ ⁄fiÌ »ı. ±ı‹ fiÌ·Áıfi …HÎÎ‰ı »ı . Œı ⁄ ˛  ± ÎflÌ‹Î_ ⁄˛ Î _ Õ fiÎ ·˘Ó«◊Ì ÷ıfi_ ‰ı«ÎHÎ 4.7 Ï‹Ï·›fi ’ÎµLÕfi_ ◊›_ »ı. ±fiı ÿflı¿ ’Î_« 39 √˛Î‹ Ï‹¿ÎÕ˘ ’ı¿fiÎ ‰ı«ÎHÎ‹Î_ ±ı¿ ¿L‰ıfiÌ›LÀ VÀ˘fl‹Î_ ‰ı«Î› »ı. ±Î ’˛˘Õ@À 3 Œ˘‹ı˝À‹Î_ ±Î‰ı »ı — ¥Q’SÁ ¬flÌÿÌ ‹ÎÀı ±˘fi ‘ √˘ Vfiı¿ 39 √˛Î‹ (17 VÀÌ¿Á), ±Î√˘÷fl_ ±Î›˘…fi ¿flfiÎfl ‹ÎÀı 3 x 39 √˛Î‹fiÎ ‹SÀÌ’ı¿ ±fiı Âıfl-±ıÀË˘‹ ‹ÎÀı 75 BÎ‹ Vfiı¿. ÿflı¿ ’ı¿fiı ““Œ·Ì’- À˘’”” ±˘’fiŸ√ »ı. ±Î ⁄˛ Î _ Õ fiı ÀÌ‰Ì, ¥LÀflfiı À ±fiı ‰ı ⁄ fiÌ ΩËı fl Î÷ ÁÏË÷ 3 Ï‹Ï·›fi ’ÎµLÕfi_ ‹Î¿ı˝ÀŸ√ ¿ıQ’ıfifi˘ Á’˘ÀÛ ±’ÎÂı. øÎŒÀ eÕ{ ›¿ıfiÎ ¿L‰ıfiÌ›LÀ ±fiı AFH ¿˘‹ÏÂ˝›· ÏÕflı @ Àfl ·Ò ¥ Á VÀÌ√LÀÛ …HÎÎT› _ ¿ı , Ï‹¿ÎÕ˘ ¿L‰ı fi Ì›LÁ Áı @ Àfl ·˘¿Ï’˛› ’fl‰Îfl ◊÷_ Ω› »ı ±fiı ±˘fi-‘- √˘ √˛ÎË¿˘fiÌ V‰ÌÀ Vfiı¿Ÿ√ …wfl÷ ’ÒflÌ ’ÎÕ‰Î ⁄flÎ⁄fl ÁF… »ı. ±‹ÎflÎ ËÎ· «Î·÷Î ‹ÌÏÕ›Î fl˘¿ÎHÎ˘fi˘ ±◊˝ ±ı »ı ¿ı, ‰‘ ¬Ò⁄ … µkÎı…¿ ⁄fiÌ flèÎ_ »ı ±fiı ‰‘fiı ‰‘ ·˘¿˘ Ï‹¿ÎÕ˘◊Ì ±Î¿ÊÎ˝› ±ı‰Ì ±fiı ±’ıZÎÎ »ı. 2008‹Î_ V’˛Ÿ√‹Î_ ›¿ı‹Î_ ÷ıfiÎ ·˘Ó« ±fiı ›¿ıfiÎ ÿfl » ’Ïfl‰Îfl‹Î_◊Ì

¥Q’SÁ «ıfi·‹Î_ À˘’ Áı·Ÿ√ Ï⁄V¿ÌÀ 1. ‹ı@‰ÌÀÌ”{ «˘¿·ıÀ ÕÎ›…ıVÀÌ‰ (Ï‹S¿) 300 √˛Î‹ 2. ¿ÌÀ¿ıÀ 21 √˛Î‹ 3. ‹ı@‰ÌÀÌ”{ ΩŒÎ ¿ı@Á 150 √˛Î‹ 4. ‹ı@‰ÌÀÌ{ «˘¿·ıÀ Ë˘⁄fi˘⁄ 300 √˛Î‹ 5. ‹ı@‰ÌÀÌ{ flÌ« ÀÌ 300 √˛Î‹ 6. ¿ı’Ì «˘¿ ÕÌMÁ 32 √˛Î‹ 7. ‹ıflÌ·ıLÕ ¿>¿Ì{ 150 √˛Î‹ 8. ‹ı¿‰ÌÀÌ{ Ë˘⁄fi˘⁄ 300 √˛Î‹ 9. ‹ı@‰ÌÀÌ{ «˘¿·ıÀ ÕÎ›…ıVÀÌ‰ (M·ı¥fi) 300 √˛Î‹ 10. ¿ı·˘B{ L›Àˇ˚Ì√˛ı¥fi 37 √˛Î‹ 11. ‹ı@‰ÌÀÌ{ ÕÎ›…ıVÀÌ‰ 400 √˛Î‹ 12. ‹ı@‰ÌÀÌÁ ¿ıflı‹SÁ 300 √˛Î‹

(Á˘Á˝ — ±ıÁÌﬁÌ·Áıﬁ MAT ‰Ì¿- ±ıLÕŸ√ 20-06-09)

±ı¿◊Ì ‰‘±ı Ï‹¿ÎÕ˘ ±˘flÌ±˘fiÌ ¬flÌÿÌ ¿flÌ »ı. ±fiı ±Î ⁄˛Î_Õı 17 Ï‹Ï·›fi ’ÎµLÕfi_ ‰ı«ÎHÎ ËÎ_Á· ¿›* »ı. ±ı‹ fiÌ·Áıfifi˘ ±Ëı‰Î· …HÎÎ‰ı »ı. ±Î ‰Êı˝ øÎŒÀ eÕ ÿÏfi›ÎfiÌ fi_⁄fl ‰fi Ï⁄V¿ÌÀ ⁄˛Î_Õ‹Î_ 4.3 Ï‹Ï·›fi ’ÎµLÕfi˘ Ï‹ÏÕ›Î ¬«˝ ¿flÌ flËÌ »ı. (›fl˘‹˘fiÌÀfl ÕıÀÎ) VÀÌ√LÀ …HÎÎ‰ı »ı ¿ı, ±˘flÌ›˘ ›¿ıfiÎ ’Ïfl‰Îfl‹Î_ …⁄fl…V÷ ËÌÀ ’fl‰Îfl ◊›ı· »ı. ÷ıfi˘ Œfi-¥ÀŸ√ ÀıVÀ ⁄Î‚¿˘ ±fiı ‹Î÷Î±˘fiı ’Á_ÿ

±ÎT›˘ »ı. ±fiı Á‹√˛ ’Ïfl‰Îfl ÷ıfi˘ ±Îfi_ÿ CÎıfl ·¥ Â¿ı »ı ±◊‰Î ·_« ⁄˘@Á ‹Ì· ÷flÌ¿ı ·¥ Â¿ı »ı. ¿L‰ıfiÌ›LÀ- flÌÀı·fl˘fiı ÀˇÌÀ Áı@ Àfl‹Î_ ‰‘÷Ì ‹Î_√fi˘ ·Î¤ ‹‚Ì Â¿ı »ı. ÁÎ◊˘ÁÎ◊ ⁄Ωfl‹Î_ fi‰Ìfi÷Î’ÒHÎ˝ «Ì…fiÌ ‰‘÷Ì ‹Î√fi˘ ·Î¤ ’HÎ ‹‚Ì Â¿ı »ı. ±˘flÌ›˘ ±˘fi- √˘‹Î_ ÷Î¿Ì¿ı Ï⁄V¿ÌÀ ‹Î_√fiÎ √˛ÎË¿˘ ‹ÎÀı Vfiı¿ ÁÎ¥{ 66 √˛Î‹ ’ı¿ ÷◊Î Ï⁄V¿ÌÀ ⁄ıfl· ‹ÎÀı 165 √˛Î‹ ’ı¿ ÷flÌ¿ı ‹‚ı »ı. ‹ÌfiÌ ±˘flÌ›˘ 115 √˛Î‹ ±ı … ¥ÀŸ√ ±fi¤‰ ±Î’ı »ı. ’HÎ fiÎfiÎ ’ı¿‹Î_ ±fiı Ï‹hÎ˘ ÁÎ◊ı ÂıflŸ√ ‹ÎÀı flÌÁÌ·ı⁄· À⁄‹Î_ ±Î‰ı »ı.

⁄˘L¿Á˝ {_⁄ıÂ › ⁄ Ì› ¿ ı ± ı ‹ı @ ‰ÌÀÌ ‹ÎÀı fl Ï‹Ï·›fi ’ÎµLÕ◊Ì ‹Î¿ı˝ÀŸ√ ¿ıQ’ıfi Âw ¿flÌ »ı . ““⁄˘L¿Á˝ ±ı ⁄ ÎµÀ Ï⁄À- ¿ÌÀ”” ÂÌÊ˝¿‰Î‚Ì ±Î ’Ëı·‹Î_ ±ÎÃ ÁÅÎË Á‘Ì ÿflfl˘… 5000 ’ÎµLÕ fl˘¿Õ ±Î’‰Î ¥LÀfl±ı@ÀÌ‰ ‰ı⁄ÁÎ¥À, ËÎ¥ ’˛˘ŒÎ¥· ÀÌ‰Ì ±ıÕ, ¿ıQ’ıfi ±fiı ÀÎ√ı˝ÀıÕ flıÏÕ›˘ ±fiı Ï’˛LÀ PR ’˛˘√˛Î‹fi˘ Á‹Î‰ıÂ ◊Î› »ı. ‹ı @ ‰ÌÀÌfiÎ ÕÎ›…ı V ÀÌ‰, ΩŒÎ ¿ı@Á, Ë˘⁄fi˘OÁ ±fiı ’ıLB‰Ìfi‹Î_ «Î·÷Ì ±Î {_⁄ıÂ‹Î_ ’˛‹˘Âfi· ’ı¿ Ë‰ı Ï·Ï‹ÀıÕ Á‹› ‹ÎÀı … ’˛ÎM› »ı. 5000 ’ÎµLÕfi˘ ÏËVÁ˘ ∞÷‰Î ‹ÎÀıÎ ÿˆÏfi¿ ’˛Î¥{ Õˇ˘‹Î_ ’˛‰ıÂ‰Î √˛ÎË¿˘±ı ‹ı@‰ÌÀÌfiÎ Ï⁄V¿ÌÀ ’ı¿fiÎ ’Î»‚fiÎ ¤Î√ı ±Î‰ı·˘ ⁄Ì-V’˘¿ ¿˘Õ fiÌ«ı ±ıLÀfl ¿fl‰˘ www. bonkersaboutbiscuit.com. 9 October 2009

Must stock ·Ì¿‰ÌÕ ±ıﬁ∞˝ Â˘À ·˘L« ◊›_

ÕÌ ±ıLÕ ÕÌ Vfiı¿ eÕ{ 60 ‹Ì·Ì ·Ì¿‰ÌÕ ±ıfi∞˝ Â˘À XB ±ı@{ÌËıflÀı fl…^ ¿flÌ flèÎ_ »ı. ±˘flıLÕ ±fiı ⁄ıflÌ Œ·ı‰fl‹Î_ ’˛ÎÅ ±Î Ï‰ÀÎ‹Ìfi ±Î‘ÎÏfl÷ Œ˘Q›· ˝ ÎfiÌ ⁄ı ÁÌ’◊Ì ÁÎflÌ ±ıfi∞˝ ‹‚ı »ı. …ı‹Î_ {Ìfl˘ V›√fl ±fiı fi˘ ±ıfi∞˝ øıÂ »ı. ±ı‰˘ D &D fi˘ ÿÎ‰˘ »ı. ÷ıfiÎ ·˘Ó«fiı @·Ì’ VÀˇÌ’ ±fiı √˛‰ı ÌÀÌ ŒÌÕÁ ÁÏË÷fiÎ POSfi˘ Á’˘ÀÛ ±’ÎÂı.  ÷ıfiÎ ‹Î¿ıÀ˝ Ÿ√‹Î_ ÀÌ‰Ì ±ıÕ, Q›Ï{¿, ·Î¥Œ VÀÎ¥· ¥‰ıLÀ, V’˘ÀÛÁ V’˘LÁflÏÂ’, ±˘fi·Î¥fi ±fiı Á˘Â›· ‹Î¿ıÀ˝ Ÿ√ ±’ÕıÀÁ ±fiı ¿Q’ÌÀÌÂfifi˘ Á‹Î‰ıÂ ◊Î› »ı. Á_’¿Û — 01892 837 489

Asian Trader’s essential guide to all the latest product news

⁄Õ‰ı¥{fl ‹ÎÀı fi‰Ì ΩËıflÎ÷ {_⁄ıÂ

⁄Õ‰ı¥{fl ±ıfi˘{fl-⁄Â ±fiı ¥fi-⁄ı‰ ⁄Ì{fiıÁfiÎ ΩıÕÎHÎ ’»Ì ÷ıfiÌ ’˛◊‹ ΩËıflÎ÷ ¿ıQ’fiı Âw ¿flÌ flËı· »ı. …ı ±Î… Á‘ÌfiÌ Á˘◊Ì ‹˘ÀÌ ’˛Á ı ±fiı ±ÎµÀÕ˘fl ¿ıQ’ıfi ËÂı. ›¿ı ¤fl‹Î_ fi‰ ÁÅÎË «Î·fiÎflÌ, 2000 ÁÎ¥À µ’fl ±ÎµÀ ±˘Œ Ë˘‹ ΩËıflÎ÷ {⁄ _ Â ı fi˘ ±√I›fi˘ ¤Î√ ⁄fiÌ flËıÂ.ı ‰‘ÎflÎfi˘ Á’˘ÀÛ ’˛Á ı ±ıÕ, ‹˘ÀÎ ’Î›ı ’˛˘…ı¿Âfi, ›Ïfi‰ÏÁ˝ÀÌ ÀÎ√ıÀ˝ Õı ’˛T≤ÏkÎ, ⁄ı ·_Õfi ±_Õfl√˛ÎµLÕ VÀıÂfi˘fiÎ Õ˘‹ÌfiıÂfi ±fiı ±ıfiÌ‹ıÀÕı ÕÌ∞À· Œ˘‹ıÀ˝ fi˘ Á‹Î‰ıÂ ◊Î› »ı.  ±ıfiÌ‹ıÀÕı ÕÌ∞À· ’˛˘…ı¿Âfi, …ı Ïÿ‰Á◊Ì flÎ÷ ⁄ÿ·Î÷Î ÀÎ¥‹-·ıMVÕ ⁄Ì{Ì ÁÌÀÌV¿ı’ ⁄÷Î‰ı »ı ÷ı ÁÌÀÌ ÁıLÀfl‹Î_ «Î·Âı ±fiı ÁÎ_…ı ±fiı ‰Ì¿±ıLÕ‹Î_ ±_Õfl√˛ÎµLÕ «Î·Âı. ‰ı⁄ — www.inbev.co.uk

¿ŸB{Á‹Ì·fi_ ·Z› fiÎfiÎ ’Ïfl‰Îfl˘

¿ŸB{Á‹Ì·ı fiÎfiÎ ’Ïfl‰Îfl˘fiı ±fi·ZÎÌfiı ¿ŸB{Á‹Ì· ·ÌÀ· ⁄Ì√ ·˘ŒfiÎ ’˛Îfl_¤ ÁÎ◊ı ÷ıfi˘ ’˘ÀÛŒ˘Ï·›˘ Ï‰V÷Î›˘˝ »ı. ¿o’fiÌfi˘ ÿÎ‰˘ »ı ¿ı, ·ÌÀ· ⁄Ì√ ·˘Œ ±ı e·ÁÎ¥{ V·Î¥Áfi˘ ⁄ΩflÎ_ ±ı¿ ‹ÎhÎ ·˘Œ »ı. ¿ŸBÁ‹Ì·ı ¿Ÿ√V‹Ì· √˛Àı ±ı‰flÌÕı TËÎ¥À, ¿ŸB{‹Ì· ÀıVÀÌ Ë˘·‹Ì· ±fiı ¿ŸB{‹Ì· ·‰ À< À˘VÀ Á_¤ÎY›Î »ı ±fiı 525 √˛Î‹ V‰w’ ⁄fiÎT›_ »ı. …ı e· ÁÎ¥{ V·Î¥Á ±˘Œfl ¿flı »ı.  M·Î_À ⁄˛Õı ¿ıÀ√ı flÌ ËÎ·‹Î_ 1.9 ⁄Ì·Ì›fi ’ÎµLÕfiÌ »ı ±fiı 7.5 À¿ÎfiÎ ÿflı ⁄ı¿Õ ¿ıÀ√ ı flÌ ¿fl÷Î_ ‰‘ {Õ’◊Ì T≤Ï© ’Î‹ı »ı. ±ı‰˘ ¿ŸB{‹Ì·fi˘ ÿÎ‰˘ »ı. Á_’¿Û — kingsmillbread.com

⁄Â‹ÌSÁfiÌ ⁄˘À·fiÌ fi‰Ì ÏÕ{Î¥fi

⁄ı@Á Q›Ï{¿ ·ı⁄· ΩËıﬂ ¿ﬂı »ı

⁄ı@Á ¶ÎflÎ Q›Ï{„U›fi ·ıÕÌË˘¿ ±fiı ËÎÕÛ-ŒÌ ¶ÎflÎ fl«Î›ı· Ï·Ï‹ÀıÕ ±ıÕÌÂfi ·ı⁄· ⁄ËÎfl ’ÕÎ›˘ »ı. ⁄ı@ÁfiÌ 275 ‹Ì.·Ì.fiÌ 16 Ï‹Ï·›fi◊Ì ‰‘ ⁄˘À·˘ ±Î fi‰Î ·ı⁄·◊Ì ‰ŸÀ‚Î›ı·Ì ËÂı ±fiı Ë‰ı ±˘fi ±fiı ±˘Œ ÀˇıÕ‹Î_ ‹‚ı »ı. ⁄ı@Áfi ¥fi⁄ı‰ ›¿ı ¬Î÷ıfiÎ ⁄˛Î_Õ ÏÕflı@Àfl ¿ıfi ‰ı·ÕÌ±ı ¿èÎ_ ¿ı— “‰ı¿Áfiı 20◊Ì ‰‘ Ô‰Ê˘˝◊Ì ÁÎ_’˛÷ ¿·Î ÁÎ◊ı ·Î_⁄Î√Î‚Îfi˘ Á_⁄_‘ »ı. …ı ±Î‰÷Ì¿Î·fiÎ ¿·Î¿Îfl˘fiÌ ⁄Î⁄÷‹Î_ ÏfiWHÎÎ÷ »ı ±fiı Â@› ÷ıÀ·Î ÏËo‹÷¤›Î˝ ‹Î√ı˝ fi‰Ì fl«fiÎI‹¿÷Îfiı Àı¿˘ ±Î’ı »ı.  ±Î ±ÎÀÛ‰¿Û ⁄ı@Á ±fiı ⁄ı@Á ⁄Ì±fl Áı¿LÕflÌ ’ı¿ı∞_√‹Î_ ’HÎ Ï‰V÷Î›* »ı. ‰ı⁄ — www.beck.co.uk.

9 October 2009

ÕÎ›ı∞±˘ ⁄Â‹Ì· ±˘flÌ∞fi· ±Î¥flÌÂ TËÌV¿Ì‹Î_ ±˘@À˘⁄fl◊Ì ⁄˘À·fiı ±’ÕıÀ ¿flÌ flèÎÎ »ı. ±fiı fi‰Ì ·ı⁄· ÏÕ{Î¥fi ⁄fiÎ‰Ì flèÎÎ »ı. fi‰Ì ⁄˘À·‹ÎÎ_ “1608”fiı ‹Ëk‰ ±’Î› »ı. ±Î ‰Êı˝ ⁄Â‹Ì·fiı ÕÌVÀÌ·fi_ ±˘flÌ∞fi· ·Î›ÁLÁ ‹Y›_ …ı ⁄˘À·fiÌ ÏÕ{Î¥fi µ’fl ±ıQ⁄˘{ ¿flı·_ »ı. ÕÌ›Î∞±˘ ∞⁄Ì‹Î_ ⁄Â‹Ì·fiÎ ‹Î¿ı˝ÀŸ√ ‹ıfiı…fl ±·Ì ‰ÌS¿ıÂı …HÎÎT›_ ¿ı, ÁŒ‚ 400‹Ì ‰Ê˝√Î_ÃfiÎ ’√·ı ’√·ı ⁄Â‹Ì· ’ÎÁı ±Î¥flÌÂ TËÌV¿Ìfi˘ Á˙◊Ì ‹˘À˘ Âıfl »ı ±fiı ÷ıfi˘ Ï‰¿ÎÁ ‹…⁄Ò÷ »ı. ⁄Â‹Ì· ±˘flÌ∞fi·fiÌ fi‰Ì ÏÕ{Î¥fi ÷ıfi˘ ¤Î‰ ⁄ÎflÁ˘ ÿÂÎ˝‰ı »ı ±fiı ⁄Â‹Ì·fiÌ ÿflı¿ ⁄˘À· ±Î¥flÌÂ »ı ÷ı ⁄˛Î_Õ ‹ıÁı… ±Î√‚ ‘’Î‰Âı.  ±˘Œ ÀˇıÕ‹Î_ ±Î›Î÷Ì TËÌV¿Ì ‰˘S›‹fiÌ t„WÀ±ı 4.8 À¿ÎfiÎ ÿflı ‰‘ı »ı. Á_’¿Û — 020 7927 5200

‰‘ ±ı¿ ‹˘Á‹ﬁı ¿Ì¿-±˘Œ

·Ò¿˘{ıÕ V’˘ÀÛÁı 2009-2010fiÌ ÁÌ{ ‹ÎÀı ⁄Î¿Û·ı Ï’˛‹Ì›fl ·Ì√ ÁÎ◊ı ’˘÷ÎfiÎ Á÷÷ ΩıÕÎHÎfiı ΩËı¿ ¿›* »ı. 1992‹Î_ ÷ıfiÎ ’˛Îfl_¤◊Ì ±Î ’˛˘Õ@À ⁄Î¿Û·ı Ï’˛‹Ì›fl ·Ì√fi_ ±˘ÏŒÏÁ›· V’˘ÀÛÁ ÏÕˇ_@Á »ı. ±Î ’˛˘Õ@À ‹ÎL«ıVÀfl ›fiÎ¥ÀıÕ, ·Ì‰fl’Ò· - FC ±fiı ±ÎÁıfi˝ ·- FCfi_ ±˘ÏŒÏÂ›· V’˘ÀÛÁ ÏÕˇ@_ Á »ı ±fiı FAfi_ ±˘ÏŒÏÁ›· V’˘ÀÛÁ L›ÒÀÌˇ ÏÂfi· ÁM·Î›fl »ı.  ·Ò¿˘{ıÕ V’˘ÀÛÁ 2009‹Î_ ΩËıflÎ÷ ±fiı ‹Î¿ıÀ˝ Ÿ√ ’Î»‚ 18 Ï‹Ï·›fi ’ÎµLÕfi_ fl˘¿ÎHÎ ¿flfiÎfl »ı. Á_’¿Û — 08702 415 132 Asian Trader

169

Must stock ¿˘¿ {Ìﬂ˘ ‰SÕÛ ¿’ √Ì‰±‰ı{

¿˘¿Î ¿˘·Î ±ıLÀfl’˛Î¥{ÌÁ ¿˘¿ {Ìfl˘ ÁÎ◊ı ŒÌŒÎ ‰SÕÛ ¿’ 2010fiÌ ÏÀ¿ÌÀ˘ ±˘Œfl ¿flÌ flËı· »ı. ÁMÀıÓ⁄flfiÎ ±_÷ Á‘Ì ÿflfl˘… ±ı¿ eÀ⁄˘· ÀˇÌ’ ÿÏZÎHÎ ±Î„¡¿ÎfiÌ ÀÌ‹ ∞÷Âı. …ı‹Î_ Œ·Î¥À, flËıÃÎHÎ ±fiı ŒÌ’Î ‰SÕÛ ¿’ √˛’ √ı‹fiÌ ÏÀ¿ÌÀ˘fi˘ Á‹Î‰ıÂ ◊Î› »ı. ¿˘¿ {Ìfl˘fiÎ V’ıU›· ’ı¿ ’fl ‹‚÷Î ›Ïfi¿ ¿˘Õfiı Œıfi ¶ÎflÎ www.cokezpnl.co.uk‹Î_ ±ıLÀfl ¿flÌfiı ¿ı ‰Î›Î Àı¿VÀ ‹ıÁ… ı ‹˘¿·Ìfiı ±ıLÀfl ¿flÌ Â¿ÎÂı. ¿˘¥’HÎ Ïÿ‰Áı Œıfi ¶ÎflÎ ÃÌ¿ ·Î√ı ÷ıÀ·Ì ±ıLÀˇÌ±˘ ‹˘¿·Ì Â¿ÎÂı. ’˛‹˘Âfi ‹ÎÀıfiÎ Á’˘ÀÛ‹Î_ 20-39 ‰Ê˝fiÎ 3 Ï‹Ï·›fi◊Ì ‰‘ ‰Î_«¿˘ Á‘Ì ’Ë˘Ó«÷Î ‘ Áfi ±fiı Õı¥·Ì VÀÎfl L›Ò{ ’ı’fl ÁÎ◊ı ‹ÌÏÕ›Î ¤Î√ÌÿÎfl˘ ÁÎ◊˘ ÁÎ◊ 96 ÂÌÀfiÌ ±ÎµÀ Õ˘fl ΩËıflÎ÷ ËÎ¥ ¥Q’SÁ ·˘¿ıÂfi‹Î_ ‰ı⁄ ÁÎ¥À ±fiı ÕıÕÌ¿ıÀıÕ ¥LVÀ˘fl ‹«˝LÕÎ¥{Ÿ√ Á˘S›Âfi. Á_’¿Û — 08457 227 222.

•

Asian Trader’s essential guide to all the latest product news ¿˘LVÀı·ıÂfi «Ì·Ì›fi ‰Î¥fi fl…^ ¿flı »ı

¿˘LVÀı·ıÂfi «Ì·Ì›fi ‰Î¥fi fl…^ ¿flı »ı. ¿˘LVÀı·ıÂfi ›fl˘’ı «Ì·Ì›fi ‰Î¥fi √˛Îfi ÀÌ.±ıÁ. fl…^ ¿fl‰ÎfiÌ ΩËıflÎ÷ ¿flÌ »ı. ±Î flıL…‹Î_ 3 ÁŸ√· ‰ıflÎ›ÀÌ ‰Î¥fi ‹ı·˘˝À, Á˘‰ÌBfifi O·Î_¿ ±fiı ¿ı⁄flfiıÀ Á˘‰ÌBfifi fl˘{ 5.99 ’ÎµLÕfiÎ ¤Î‰ı ±˘Œfl ◊Î› »ı. V‹Ò‘ flıÕ ±fiı øÌVMÁ TËÎ¥À (¤Î‰ 3.99 ’ÎµLÕ) ⁄ı ±ıLÀˇÌ ·ı‰·fiÌ O·ıLÕ »ı. F›Îflı ±ı Ï’˛‹Ì›‹ O·ıLÕ ¿ı‰ÌflfiıÀ Á˘‰ÌBfifi ¿Î‹ı˝fifl ±fiı ÂÎÕ˘˝fiı ⁄Î›˘BfiÌ›flfiÎ ¤Î‰ 7.99 ’ÎµLÕ »ı. ¿˘LVÀı·ıÂfi ·˘Ó« ’˛˘√˛Î‹‹Î_ 500000 ’ÎµLÕ fl˘¿Âı. …ı‹Î_ ‹ı¿ ¿˘·fl ’˛‹˘Âfi, …ı‹Î_ «Ì·Ì‹Î_ 10 Ë˘·ÌÕı ±fiı √˛Îfi ÀÌ›ıflÎfiÌ 500 ¿ıÁfi˘ Á‹Î‰ıÂ ◊Î› »ı. ’˛ÎÏÅ — 1 ±˘@À˘⁄fl.

•

∞LVÀÁ˝ ’Î¥ flıL… ŒflÌ Âw ¿flı »ı

∞LVÀÁ˝ ¶ÎflÎ fi‰Î ’ı¿ı… ±fiı flıL…fiÎ µ‹ıflÎ ÁÎ◊ı ÷ıfiÌ ’Î¥ flıL… ŒflÌ Âw ¿flı »ı. VÀÌ¿ ’Î¥ ±fiı «Ì¿fi ±ıLÕ ‹Âw‹ ’Î¥ ÁÎ◊ı ⁄ı fi‰Ì VÀÌ¿ ±ıLÕ ±˘fiÌ›fi ±fiı ’Ì’ÕÛ VÀÌ¿ ‰ıflÎ›ÀÌ±˘ »ı. …ıfi˘ ¤Î‰ 1.59 ’ÎµLÕ »ı. ±Î µ’flÎ_÷ ∞fiVÀfl «Ì¿fi ±fiı VÀÌ¿ ±ıLÕ ±˘fiÌ›fi Œ·ı‰fl‹Î_ 3.00 ’ÎµLÕfiÎ ¤Î‰ı ·ıÀÌÁ ’˛˘Õ@ÀfiÌ

ÕıflÌ øıVÀ @·˘‰fl flÌ·˘Ó« ¿flı »ı

ÕıflÌ øıVÀı ÷ıfiÎ_ ±√˛HÎÌ ÕıflÌ V’˛ıÕ ⁄˛Î_Õ ¿·˘‰flfiÎ flÌ·˘Ó« ‹ÎÀı 5 Ï‹Ï·›fi ’ÎµLÕfiÎ fl˘¿ÎHÎfiÌ ΩËıflÎ÷ ¿flÌ »ı. ÷ıfiÌ ±ı@ÀÌ‰ÌÀÌ‹Î_ fi‰Ì ÀÌ‰Ì øÌ±ıÀÌ‰ ◊˛-‘·Î¥fi Á’˘ÀÛ ±fiı fi‰Î ’ı¿ı∞_√ ±fiı ·˘√˘fi˘ Á‹Î‰ıÂ ◊Î› »ı. @·˘‰fl ⁄Àfl ±fiı V’˛ ı Õ fiÌ ‰E«ı ’˘÷Îfi_ V◊Îfi …‹Î‰ı »ı. …ı‹Î_ ±Îfl˘B› ±_√ı Á¤Îfi √˛ÎË¿˘ ‹ÎÀı “ËÎŒ ‘Ì ÁıE›flıÀıÕ ŒıÀ” ‹ıÁı… ±fiı ÀıVÀ ‹ıÁı…fi˘ Á‹Î‰ıÂ ◊Î›»ı. Á‹√˛ flÌ·˘Ó« ÿflÏ‹›Îfi ÕıflÌ øıVÀ ’˛‹˘Âfi «·Î‰Âı. …ı‹Î_ ËıS‘Ì eÕ◊Ì ¤fl’fl SMEG ¡Ì… ∞÷‰ÎfiÌ ÷¿ ‹‚Âı. ’˛‹˘ÂfifiÎ Àı¿Î‹Î_ ‰ı⁄ÁÎ¥À, ÕÎ›flı@Àfl ‹ı¥· ±fiı PR ±ı@ÀÌ‰ÌÀÌfi˘ Á‹Î‰ıÂ ◊Î› »ı. ¬«˝ — 5 Ï‹Ï·›fi ’ÎµLÕ.

±ÎS’ıfifiÌ fi‰Ì ±ıÕ ±fiı ’ı¿ ÏÕ{Î¥fi

V‰ÌÁ Q›±ı{·Ì ±ÎS’ıfi fiıÂfi· ±ıÕ‰ÀÎ˝¥{Ÿ√ ¿ıQ’ıfifiÎ ¤Î√w’ı ’Î_« ‰Ê˝‹Î_ ’˛◊‹ ‰¬÷ ÀÌ‰Ì ’Õÿı ŒflÌ ±Î‰Ì flËı· »ı. ±ÎS’ıfi flıL…fiÎ fi‰Î ’ı¿ı∞_√fiÎ ’˛Îfl_¤ ÁÎ◊ı ±Î ΩËıflÎ÷ Ωı√ÎfiΩı√ fl…^ ◊Î› »ı. ÿflı¿ ‰ıflÎ›ÀÌ ¿·fl◊Ì ±˘‚¬Ì Â¿Î› ÷ı‰Ì ËÂı. ±˘flÌ∞fi· ·Î· ËÂı, fi˘ ±ıÕıÕ V›√fl OS› ËÂı. ËÎ¥¡ÒÀ ·Ì·Ì ËÂı ±fiı ËÎ¥ ŒÎ›⁄fl ’’˝· ËÁı. ±ÎS’ıfi ÁÌflÌ›· ⁄Îfl flıL…fiı ‰Ê˝fiÎ ±_÷ ’Ëı·Î_ ±Î… ’˛¿ÎflfiÌ ÀˇÌÀ‹ıLÀ ±’ÎÂı. ¬«˝ — 3.4 Ï‹Ï·›fi ’ÎµLÕ.

•

170

Asian Trader

fi‰Ì flıL… fl…^ ¿flı »ı. fi‰Ì ±ı@ÀÌ‰ÌÀÌfiÎ Á’˘ÀÛ‹Î_ ±√˛HÎÌ fiıÂfi· ÀÌ‰Ì V’˘À‹Î_ ∞LVÀflfiÌ “¿ÌÏ’_√ ±Î @·˘{ ±Î¥ ±˘fi @‰˘Ï·ÀÌ” ŒflÌ fl…^ ¿fl‰Îfi˘ Á‹Î‰ıÂ ◊Î› »ı. Á_ ’ ¿Û — www.ginsters.

•

co.uk.

±˘SÕ ±· ’ıÁ˘fiÌ flÌÏÕ{Î¥fi

…fifl· ‹ÌSÁ fi‰Î ’ı¿ı∞_√ ÁÎ◊ı ‹ı„@Á¿fi eÕ ⁄˛Î_Õ ±˘SÕ ±· ’ıÁ˘ ŒflÌ fl…^ ¿flÌ flËı· »ı. …fifl· ‹ÌSÁ ›¿ıfiÎ ‹Î¿ı˝ÀŸ√ ÕÌflı@Àfl ±ıÕ ¿SŒı …HÎÎT›_ ¿ı, ±˘SÕ ±· ’ıÁ˘ ⁄˛Î_Õı ÷ıfiı ›¿ı‹Î_ fl…^ ¿flÌfiı ‹ı„@Á¿fi eÕ ‹ÎÀı flV÷˘ ¿oÕÎ›˘˝ »ı. …ı ÷ıfiı ±’Ì·Ÿ√ ±fiı ’˛ÎÅ ◊¥ Â¿ı ÷ı‰Î ⁄fiÎ‰ı »ı. IRIfiÎ …HÎÎT›Î ‹…⁄ ±Î ⁄˛Î_Õ 13.2 À¿ÎfiÌ T≤Ï© ‘flÎ‰ı »ı. »÷Î_ ±Î ⁄˛Î_Õ ±fiı ¿ıÀı√flÌfiı ±Î√‚ ‰‘Îfl‰ÎfiÎ ‹Î√˘˝ ±‹ı Â˘‘Ì flèÎÎ »Ì±ı. ’˘¥LÀ - ±˘ŒÁı· ¬Î÷ı ⁄˛Î_ÕfiÌ Ï‰rÁfiÌ›÷Î ‰‘Îfl‰Î‹Î_ ’ı¿ı∞_√ ±√I›fi˘ ¤Î√ ¤…‰ı »ı. …ı◊Ì ÷ı √˛ÎË¿˘fiı ⁄˛Î_Õ ¤HÎÌ ±fiı ÏŒ¿«fl ¤HÎÌ ¬ıÓ«ı »ı. fi‰Î ’ı¿ıÏ…_√‹Î_ ¿·fl ¿˘ÕŸ√fi˘ Á‹Î‰ıÂ »ı ¿ı …ı◊Ì √˛ÎË¿˘ ’˛˘Õ@ À ±fiı V‹Î¥· ·ı‰·fi˘ ÷ŒÎ‰÷ ΩHÎÌ Â¿ı »ı. Á_’¿Û — 0800 541223.

•

9 October 2009

Must stock ·_Õfi‹Î_ ‰ÌLVÀfifi_ ±Î√‹fi

JPI ±ı ÷ıfiÌ B·˘⁄· N·˘ÂÌ’ ⁄˛Î_Õ ‰ÌLVÀfi ›¿ı‹Î_ fl…\ ¿flÌ »ı. ËÎ· √˛ıÀfl ·_Õfi‹Î_ ’˛ÎM÷ ⁄LVÀfi±ı Ï’˛‹Ì›‹ @‰˘·ÌÀÌ ±‹ıÏfl¿fi O·ıLÕ ÁÌ√flıÀ »ı. JTIfiÎ ËıÕ ›˘w ¿˘Q›fiÌ¿ıÂfi …ıflı·Ì O·ı¿⁄fi˝ı …HÎÎT›_ ¿ı ‰ÌLVÀfifi˘ √fl‹ Ï‰V÷Îfl‹Î_ VÀ˘¿ ¿fl‰Î◊Ì flÌÀı·fl˘fiı ŒÎ›ÿ˘ ◊Âı. ÷ıfi˘ ±Î_÷flÎflÎWÀˇÌ› ËıflÌÀı… ±fiı ’˛Ï÷ZÎÎ ·_ÕfifiÎ ±ıÕSÀ V‹˘¿fl˘ ‹ÎÀı ’flŒı@À ‹_« ⁄fiÌ flËıÂı. KSJS ±fiı KJ OS›‹Î_ 20fiÌ ‰ıflÎ›ÀÌ±˘ ’˛ÎM› »ı. ‰ÌLVÀfi ›¿ı‹Î_ ’˛◊‹ ‰¬÷ “flÎµLÕ Àˇ˘fiÀÛ ’ı¿”‹Î_ ±Î‰ı »ı. ¤Î‰ — 4.92 ’ÎµLÕ

ﬂıÏÕ›˘ ’ﬂ ÀıÀ·Ì ±ı¿VÀˇÎ VÀˇ˘Ó√

ÀıÀ·Ì ±Î ±˘À‹‹Î_ ÷ıfiÌ ±ı¿VÀˇÎ VÀˇ˘Ó√ ⁄˛Î_Õfi_ ’˛◊‹ flıÏÕ›˘ ’˛‹˘Âfi «·Î‰Âı. 3 ‹ÏËfiÎ ‹ÎÀı ÀıÀ·Ì ±ı¿VÀˇÎ VÀˇ˘Ó√ ¥VÀ ±fiı ‰ıVÀ ‹ÌÕ·ıLÕÁ ±fiı fi˘◊˝LQ’ÀfifiÎ ’Ïfl‰Îfl˘‹Î_ ËÎÀÛ flıÏÕ›˘ ⁄˛ ˘ Õ¿ÎVÀfiÎ ⁄˛ ı ¿ ŒÎVÀ Â˘fiı V’˘LÁfl ¿flÂı . ‰‘ÎflÎ‹Î_ ÿflfl˘… 20 ±˘ÏŒÁ˘ ±fiı ¿Î‹fiÎ V◊‚˘±ı “ËÎÀÛ ±ıL…SÁ” ±ı¿VÀˇÎ VÀˇ˘Ó√fiÎ ÁıQ’· ‰Ëı Ó « Âı . ‰‘ ‹ Î_ ±Î Ï‰V÷ÎflfiÎ ±¬⁄Îfl˘fiÎ Œı fl Ì›Î±˘ 70000 ÁıQ’· ‰ËıÓ«Âı. Á_’¿Û — 0208 338

Asian Trader’s essential guide to all the latest product news …ı¿⁄fiÌ øÌ¿ flıL…fi_ Ï‰V÷flHÎ

…ı¿⁄”Á øÌ¿ı fi‰Ì …ı¿OÁ øÌ¿ O·ÎL¿ ÕÌ O·ÎL@Á ±ıfi‰Ì fl…^ ¿flÌfiı ÷ıfiÌ V’Îfl˚¿·Ÿ√ flıL…fiı Ï‰V÷Îflı »ı. ¬ÎÁ N·ı‰flfiÎ ŒÎ‚Î ÷◊Î ¬Ì« ±◊‰Î ‹ıÁfi …ı‰Î V‰Îÿfiı ±˘‚¬‰Î ÷ÎÏ·‹ ’Î‹ı·Î √˛ÎË¿˘fiÌ ’ıfi· ‰Î’flÌfiı ÁıLÁflÌ ±ıfiÎ·ÌÁÌÁ ’˛˘√˛Î‹fiÎ ÷ÎflHÎ˘fiÎ ±Î‘Îflı ±Î ’˛˘Õ@À fl…^ ¿flÎ›_ »ı. ÷ÎflHÎ˘±ı ±ı ‰Î÷fiı Á‹◊˝fi ±ÎM›_ »ı ¿ı, √˛ÎË¿˘ Á÷÷ Ë‚‰Î ±fiı ‰‘ ÷Î…√Ì¤›Î˝ Œ‚˘ ±Î‘ÎÏfl÷ ‰Î¥fi ‹Î√ı »ı. …ı¿⁄”Á øÌ¿ O·ÎL¿ ÕÌ O·ÎL@Á ±ı ÃoÕÎ ‰Î÷Î‰flHÎ‹Î_ ¶ÎZÎ µ√ÎÕ÷Î Ï‰V÷Îfl‹Î_◊Ì ‹ı‚‰Î›ı·Î 100 À¿Î ›ÎÕ˘˝fiÌ ¡À‹Î_◊Ì ⁄fiı· ’˛Ì‹Ì›‹ ±˘VÀˇı·Ì›fi V’Î¿Û·Ÿ√ ‰Î¥fi »ı. ¤Î‰ — 9.99 ’ÎµLÕ

·˘¿ıÀÁ ‹ÎÀı ﬁ‰Ì ‰ıﬂÎ›ÀÌ

flŸB·Ì ¶ÎflÎ ÷ıfiÌ ·˘¿ıÀÁ flıL…‹Î_ fi‰Ì øıfi⁄flÌ ±fiı OS›Ò⁄flı Ì ·˘¿ıÀ Œ·ı‰fl˘ µ‹ıflÌ flËÌ »ı. fi‰Ì øıfi⁄flÌ ±fiı OS›Ò⁄flı Ì ·˘¿ıÀÁ ‰ıflÎ›ÀÌ O·ı¿ ¿flLÀ ·˘¿ıÀÁfiı ÿÒfl ¿flı »ı ±fiı ËfiÌ ±ıLÕ ·ı‹fi ·˘¿ıÀÁ ÷◊Î ±ı¿VÀˇÎ VÀˇ˘√ Ó ·˘¿ıÀÁ ÁÎ◊ı ΩıÕÎ›»ı. ÷ıfiÎ ’˛Îfl_¤fiı ÀÌ‰Ì ΩËıflÎ÷, ·˘Ó«Ÿ√ ‰¬÷ı ¥fi-VÀ˘fl ’˛‹˘Âfi ±fiı POS Á’˘ÀÛ ÁÏË÷fiÌ ÁCÎfi ‹Î¿ı˝ÀŸ√ {_⁄ıÂfi˘ Á‹Î‰ıÂ ◊Î› »ı. ·˘¿ıÀ flıL…fiÎ ’ı¿ıÏ…_√fiı fi‰Î ÷Î…√Ì¤›Î˝ ÿıÔ¬Î‰ ÁÎ◊ı ŒflÌ ÏÕ{Î¥fi ¿flı· »ı. ¤Î‰ — 54 ’ıLÁ.

•

4000

fiı«fl· ‰ı·ÌfiÎ »Î’ı·Î ¤Î‰‰Î‚Î ’ı¿

…fifl· ‹ÌSÁ ÷ıfiÎ Vfiı¿ ⁄Îfl fiı«flfiı »Î’ı·Î ¤Î‰fiÎ ’ı¿fiÎ ’˛‹˘Âfi◊Ì Àı¿˘ ±Î’Ì flËı· »ı. 35 ’ıLÁ ±˘fi ’ı¿ V’ıU›· ±˘Œfl ‹›Î˝Ïÿ÷ Á‹› ‹ÎÀı ¤Î√ ·ı÷Î Ë˘·Áı·fl˘ ¶ÎflÎ fl…^ ◊Âı. …fifl· ‹ÌSÁ ›¿ıfiÎ ÁıSÁ ÏÕflı@ Àfl ±ıLÕÌ Œ˘‰ı‘flı …HÎÎT›_ ¿ı, ¥LÕÌ’ıLÕLÀ flÌÀı·˘fl ‹ÎÀı »Î’ı·Î ¤Î‰fiÎ ’ı¿fiÎ ’˛‹˘Âfi Ëo‹ıÂÎ_ ·˘¿Ï’˛› »ı. ¿ÎflHÎ ¿ı ÷ıfiÎ◊Ì ¥Q’SÁ ‰ı«ÎHÎ ‰‘ı »ı. ÀˇÎÏŒ¿fi˘ ’˛‰ÎË Ω‹ı »ı ±fiı ¿ıÀı√flfi˘ ¥fi VÀ˘fl ’˛˘ŒÎ¥· ‰‘ı »ı. »Î’ı·Î ¤Î‰fiÎ ’ı¿fiÎ ’˛‹˘Âfi 4 Ï‹Ï·›fi ’ÎµLÕfiÎ fiı«fl ‰ı·ÌfiÎ ‹Î¿ı˝ÀŸ√ V’˘ÀÛ ’ı¿ı…fi˘ ·Î¤ ‹‚Âı. …ıfiı fi‰Ì ÀÌ‰Ì ±ıÕ ¿ıQ’ıfi “·ıÀ fiı«fl ‰ı·Ì Àı¥¿ › ‘ıfl.” …ı ËÎ· ’˛ÁÎÏfl÷ ◊Î› »ı. ÷ıfi˘ Á‹Î‰ıÂ ◊Î› »ı. Á_’¿Û — 0800 028 7561

9 October 2009

Ë˘‰ÌÁ Á˘ŒÀ TËÎ¥À ·˘Œ ﬂ…^ ¿ﬂı »ı

Ï’˛‹Ì›fl eÕ{ ÷ıfiÌ ⁄˛ıÕfiÌ Ë˘‰ÌÁ flıL… ±fiı ⁄ı¿flÌ ’˛˘Õ@À‹Î_ fi‰Ì Á˘ŒÀ TËÎ¥À ŒÎ‹˝ËÎµÁ ·˘Œfi˘ µ‹ıfl˘ ¿flÌ flËı· »ı. Á˘ŒÀ TËÎ¥À ŒÎ‹˝ ËÎµÁ ±ı ·˘¿Ï’˛› Ë˘‰ÌÁ Á˘ŒÀ TËÎ¥Àfi_ Õ˘QÕ ±fiı ‰‘ ÀˇıÏÕÂfi· V‰w’ »ı. ’ı¿ı∞_√‹Î_ Á˘ŒÀ TËÎ¥À ·˘√˘ ±fiı ±˘fi-ÁıSŒ VÀıLÕ ±ÎµÀ ‹ÎÀı fi‰Ì Œ·ıÂfi˘ Á‹Î‰ıÂ ◊Î› »ı. Ë˘‰ÌÁ ÷ıfi Á˘ŒÀ TËÎ¥À flıL…fi˘ Á‹˘ÀÛ ¿fl‰Î ÀÌ‰Ì, ’˘VÀfl ±fiı ±˘fi·Î¥fi ÁÏË÷ 4.5 Ï‹Ï·›fi ’ÎµLÕfiÌ ¿ıQ’ıfi Âw ¿flı »ı. ¤Î‰ — 1.24 ’ÎµLÕ.

•

Asian Trader

171

Must stock

Asian Trader’s essential guide to all the latest product news

L›Ò ‹Ò·fl flÎ¥Á ‰ıflÎ›ÀÌ

‹Ò·fl flÎ¥Á fi‰Ì V‹Ò‘ À˘ŒÌ Õı{ÀÛ ‰ıflÎ›ÀÌ fl…^ ¿flı »ı. ±Î fi‰Î ‹Ò·fl flÎ¥Á V‹Ò‘ À˘ŒÌ ’˘À 12 x 200 √˛Î‹fiÌ ÂıSŒflıÕÌ Àˇı‹Î_ 54 ’ıLÁfiÎ ¤Î‰ı µ’·O‘ »ı. ‹Ò·fl ›¿ıfiÎ ‹Î¿ı˝ÀŸ√ ±fiı R & DfiÎ ÏÕflı@Àfl øÌÁ ‹ı¿fi˘Õfi˘Œı …HÎÎT›_ ¿ı, ““‹Ò·fl flÎ¥ÁfiÎ 4.5 Ï‹Ï·›fi ’ÎµLÕfiÎ ‹Î¿ıÀ˝ Ÿ√ ’˛˘√˛Î‹fi˘ ‹A› Ëı÷ fi‰Î √˛ÎË¿˘fiı ±Î ⁄˛ÎÕ_ fi˘ ’Ïfl«› ±Î’Ìfiı ¬ı«Ó ‰Îfi˘ »ı. ±fiı ±‹ÎflÌ ÁıQ’·Ÿ√ ’˛T≤ÏkÎ ¬Ò⁄ … ÁŒ‚ ÁÎÏ⁄÷ ◊¥ flËÌ »ı. ‹Ò·fl flÎ¥Á «ıflÌ ‰ıflÎ›ÀÌ flÿ ◊¥ flËÌ »ı ±fiı ÷ıfiÎ V◊Îfiı V‹Ò‘ À˘ŒÌ ±Î‰ı »ı. …ı ‹Ò·fl flÎ¥ÁfiÌ ±L› ÁÎ÷ Œ·ı‰fl˘ ±˘flÌ∞fi·, VÀˇ˘⁄ıflÌ, flÎÁ⁄ıflÌ, ±ı’·, OS›Ò⁄ıflÌ, ‰ıfiÌ·Î ¿VÀÕÛ ±fiı Ï·Ï‹ÀıÕ ±ıÏÕÂfi ±ı’· ±ıLÕ O·ı¿⁄ıflÌ ÁÎ◊ı ΩıÕÎ› »ı. Á_’¿˝ — 01630 692 000

•

Ï’˛‹Ì›fl ¿ı¿ flıL… Ï‰V÷Îflı »ı

Ï’˛ ‹ Ì›fl eÕ ‹Ì. ¿Ì’·ŸB{ ¥LV’Ìflı Â LÁfiÌ fi‰Ì flıL…fiÎ ’˛Îfl_¤ ÁÎ◊ı ‹Ì. ¿Ì’·Ÿ√ ⁄˛ Î _ Õ fiı Ï‰V÷ÎflÌ flËı · »ı . fi‰Ì flıL…‹Î_ ⁄ı ’˛˘Õ˚@ À À˘ŒÌ ±ı’· ⁄ı¿‰ıSÁ ±fiı ¿ıfl˘À ¿ı¿ V·Î¥Á ËÂı. …ı ⁄_fiıfi˘ ¤Î‰ 1.39 ’ÎµLÕ ËÂı. ±Î µ’flÎ_÷ Ï’˛‹Ì›fl 1.99 ’ÎµLÕfiÎ ¤‰ÎfiÌ ¿ıÕ⁄flÌ, ‹ÌfiÌ ⁄ı@Á fl…^ ¿flÌfiı ¿ıÕ⁄flÌ ¿ı¿ flıL…fiı Ï‰V÷ÎflÌ flËÌ »ı. ‹ÌfiÌ ⁄ı¿ V‰÷_hÎ flÌ÷ı ‰ŸÀÎ‚ı·Ì Ë˘› »ı±fiı ⁄ı Œ·ı‰fl «˘¿·ıÀ ⁄˛ÎµfiÌ ±fiı «˘¿·ıÀ Œ·ı’…ı¿‹Î_ ‹‚ı »ı. Á_’¿˝ — 01727 815850.

•

⁄ÕÛ{ ±Î¥ Àı¥¿±‰ı ﬂıL… Âw ¿ﬂı »ı

⁄ÕÛ{ ±Î¥ Àı¿-±‰ı ’˛¿ÎflfiÎ ’˛˘Õ@ÀfiÌ flıL… Âw ¿flı »ı. ÷ıfiÌ «Îfl Ω÷˘ µ’·O‘ »ı. Ë˘À ±ıLÕ V’Î¥ÁÌ ⁄√˝ fl , ¿·ÎÏÁ¿ ’˛Q⁄ √˘…LÁ, Á‘fi˝ ¡Î¥Õ «Ì¿fi ‰ŸB{ ±fiı Á‘fi˝ ¡Î¥Õ ¿˘Q⁄˘ ⁄˘@Á. ⁄√˝Á˝ ±fiı √ Ω ı L Áfi˘ 200 √˛Î‹fi˘ ¤Î‰ 1.59 ’ÎµLÕ »ı. Á‘fi˝ ¡Î¥Õ «Ì¿fi ‰Ÿ√fi˘ ¤Î‰ 400 √˛Î‹fiÎ 2.99 ’ÎµLÕ »ı. F›Îflı 800 √˛Î‹ Á‘fi˝ ¡Î¥Õ ¿˘Q⁄˘ ⁄˘@Á, ¿ı …ı‹Î_ Á‘fi˝ ¡Î¥Õ «Ì¿fi ‰ŸB{ ±fiı «Ì¿fi ’˘MÁÀÛ{ »ı ÷ıfi˘ ¤Î‰ 4.99 ’ÎµLÕ »ı. Á_’¿Û — 020 8918 3200.

ÀÎ›e ±ıLÕ ¿ıQ’ıﬁ

ÀÎ›e ÀÌ fi‰Ì ΩËı fl Î÷fiÌ ¿ı Q ’ı fi Âw ¿flı »ı. …ı‹Î_ ÀÌ‰Ì ÕÌ∞À· ±fiı ¥fiVÀ˘flfi˘ Á‹Î‰ıÂ ◊Î› »ı . fi‰Ì 60 ±fiı 20 Áı¿LÕfiÌ ΩËıflÎ÷ ÀÎ›efiÌ «ıflÌÀÌ FDSC (ŒıÕflıÂfi ±˘Œ ÕÌÁı⁄ÌÏ·ÀÌ V’˘ÀÛÁ) ÁÎ◊ıfiÎ ΩıÕÎHÎfiı ÿÂÎ˝‰ı »ı ±fiı fi‰Ì VÀˇı’ ·Î¥fi “‹ı¿Ÿ√ √ÒÕ ÀÌ ÁÌLÁ 1903”” ÿÂÎ˝‰ı »ı. ±Î ΩËıflÎ÷ ±’_√ ·˘¿˘fiı ¿˘«Ÿ√ ‹ÎÀıfiÌ ‹ÎL› ·Î›¿Î÷ ‘flÎ‰÷Î ›¿ı ¤fl‹Î_ ¿˘Q›ÏfiÀÌ-⁄ı¥{Õ 500 V’˘ÀÛÁ - ¿˘«fiı ±Î’÷Ì”” ÀÎ›e V’˘ÀÛ Œ˘fl ±˘·”” ¥fiÌÂÌ›ıÀÌ‰ ÁÎ◊ı ΩıÕÎHÎ ¿flı »ı. fi‰Ì ±ı¿ ÏÕ{Î¥fi ’HÎ fl…^ ◊¥ »ı. …ı ÀÎ›e V’˘ÀÛÁ Œ˘fl ±˘· ·˘√˘ fl…^ ¿flı »ı. ¬«˝ — 1.5 Ï‹Ï·›fi ’ÎµLÕ.

•

V‹Ìflfi˘Œfi˘ ÏøV‹Á ’Ëı·Îfi˘ ¬«˝

ÕÎ›ı∞±˘ ±Î ÏøV‹Á‹Î_ V‹Ìflfi˘ŒfiÎ ‹Î¿ı˝ÀŸ√ 2 Ï‹Ï·›fi ’ÎµLÕfi˘ ¬«˝ ¿flÌ flèÎ_ »ı. ±Î ¬«˝‹Î_ ΩËıflÎ÷, ¥fi- VÀ˘fl ±ı@ÀÌ‰ıÂfi, √ÌŒÀŸ√ ±˘MÂfi ±fiı ----- fi˘ Á‹Î‰ıÂ ◊Î› »ı. ÕÎ›ıÕÌ±˘ ∞‰Ì fi‰Ì Œ·ı‰fl˘ ·Î¥‹ V‹Ìflfi˘Œ ±fiı √˛Ìfi ±ı’· V‹Ìflfi˘Œ ‹ÎÀı Ëı‰Ì‰ı¥À V’˘ÀÛ «Î· flÎ¬Âı. ÏøV‹Á Á‘ÌfiÎ Á‹›√Î‚Î‹Î_ ◊fiÎflÎ 1 Ï‹Ï·›fi ’ÎµLÕfiÎ ¬«˝‹Î_ ·ÏZÎ÷ ÂËıfl˘‹Î_ ±ÎµÀÕ˘fl ΩËıflÎ÷, µ’flÎ_÷ fiıÂfi· flıÏÕ›˘ ±fiı ±˘fi·Î¥fi ±ı@ÀÌ‰ÌÀÌfi˘ Á‹Î‰ıÂ ◊Î› »ı. Á_’¿Û — 020 7927 5200

•

‰˘‰a{ ¶ÎﬂÎ ﬁ‰˘ Ï’˛‹Ì›‹ ·˘Œ

‰˘⁄ıÀLÁ ¶ÎflÎ fi‰˘ Ï’˛‹Ì›fl 800 √˛Î‹ ⁄˛Îµfi ŒÎ‹˝ ËÎµÁ ·˘Œ fl…^ ◊Î› »ı. ŒÎ‹˝ ËÎµÁ flıL…‹Î_ Ë‰ı ‰˘⁄˝ÀLÁ 800 √˛Î‹ TËÎ¥À ŒÎ‹˝ ËÎµÁ, 800 √˛Î‹ ⁄˛Îµfi ŒÎ‹˝ËÎµÁ ±fiı ‰˘⁄˝ÀLÁ 400 √˛Î‹ TËÎ¥À ŒÎ‹˝ ËÎµÁfi˘ Á‹Î‰ıÂ ◊Î› »ı. ‰˘⁄˝ÀLÁ ÷‹Î‹ 800 √˛Î‹ ⁄˛Îµfi, ·˘T{fi˘ ±ı¿ ÁÎ◊ı ‰ı’Îfl ¿fl‰ÎfiÌ ¤·Î‹HÎ ¿flı »ı. …ı‹Î_ Ï’˛‹Ì›fl ’˛˘Õ@Àfiı ÏŒ@«fl‹Î_ ¨«ı flÎ¬‰Î ¿ı …ı◊Ì ‰‘‹Î_ ‰‘ ÁÎflÌ flÌ÷ı Ωı¥ Â¿Î› ±fiı √˛ÎË¿˘fiı ¬flÌÿ‰Î ‹ÎÀı ’˛ıflı. ‰‘ ‹«˝LÕÎ¥{Ÿ√ Á·ÎË ‹ÎÀı ±fiı ÏŒ@«flfiÌ ÁÎ¥{ ±fiı V◊Îfi ‹ÎÀı ‹·Î¿Î÷ S›˘. www.warburtons_trade.co.uk. ¤Î‰ — 1.38 ’ÎµLÕ.

•

172

Asian Trader

9 October 2009

Shelf talk

Asian Trader’s essential guide to all the latest product news

¡Ì VÀıLÕ

¡Ì VÀ˘¿ ±˘Œﬂ

’ıÀÌ@›·Îfl ¶ÎflÎ ÷ıfiÌ ’ıÀ¿ıfl ’˛˘Õ@ÀfiÌ flıL…fi˘ VÀ˘¿ ¿flfiÎfl flÌÀı·flfiı ‹Œ÷ VÀıLÕ ±˘Œfl ¿flÎ› »ı. ¿o’fiÌ ’ıÀeÕ Â˘’‹Î_ Ë˘› ÷ı ⁄‘Ì «ÌΩı ÁM·Î› ¿flı »ı. ÷‹Î‹ Ï’˛-’ı¿… ı Õ, Ï’˛-’˛Î¥VÕ ±fiı ⁄Îfl-¿˘ÕıÕ. flÌÀı·fl˘ ¡Ì ÕÌ·Ì‰flÌ ‹ÎÀı Œ˘fi◊Ì ±˘ÕÛfl ·¬Î‰Ì Â¿Âı ±fiı ’ıÀÌ@›·Îfl ‰Îfi ÁıSÁ Œ˘Á˝ VÀ˘flfiÌ Ïfi›Ï‹÷ ‹·Î¿Î÷ ·ıÂ.ı Ωı VÀ˘fl‹Î_ VÀıLÕ ‹ÎÀı …B›Î fi Ë˘› ÷˘ ’ıÀÌ@›·Îfl ÷ı‹fiı ±ı‰Ì flıL… ÁM·Î› ¿flÂı ¿ı …ı ÂıSŒ µ’fl √˘Ã‰Ì Â¿Î›. ¿o’fiÌfiÎ ±ı¿ ’˛‰¿÷Î±ı …HÎÎT›_ ¿ı, ““÷‹ÎflÎ Ï‰V÷Îfl‹Î_ ’ıÀfiÌ …ı ¿o¥ …wfl÷ Ë˘›, ⁄‘Îfiı Á_÷˘Ê ◊Î› ±ı ¬Î÷flÌ »ı. ‰‘ ‹ÎÏË÷Ì ‹ÎÀı ’ıÀÌ@›·Îflfi˘ Œ˘fi fi_. 01273 835280 µ’fl Á_’¿Û ¿fl˘ ±◊‰Î ¥-‹ı¥· ¿fl˘ — par-

eÕ¡ıÂ flı¡Ì…flıÂfiı ±˘À‹ ÁÌ{fi ‹ÎÀı ÷ıfiÎ fi‰Î fi˘¿>˝· Á’fl 76 B·˘Á Õ˘fl «Ì·flfi˘ ¤Î‰ CÎÀÎÕ›˘ »ı. ±fiı flÌÀı·fl˘fiı ‹Œ÷ VÀ˘¿ ÁÎ◊ı ¿ıÏ⁄fiıÀfiÌ ±˘Œfl ¿flÌ »ı. 799 ’ÎµLÕ µ’flÎ_÷ VATfiÎ ¤Î‰ ÁÎ◊ı ±Î ›ÏfiÀ VÀˇı◊‹˘fl ‰˘Àfl (960 ⁄˘À·)fiÌ 40 ¿ıÁ ÁÎ◊ı ±Î‰ı »ı …ı 80 ’ıLÁfiÎ ¤Î‰ı ‰ı«Ì±ı ÷˘ 768 ’ÎµLÕfi_ ‰‚÷fl ±Î’ı. ±Îfi˘ ±◊˝ ±ı ¿ı ±ı¿ ‰¬÷ flÌÀı·fl ⁄‘˘ VÀ˘¿ ‰ı«Ì fiÎ_¬ı ÷˘ ÷ıfiı ±Î ⁄˘À· ¿<·fl 31 ’ÎµLÕ‹Î_ ’Õı. Ωı flÌÀı·flfiı ‰˘Àfl fi Ωı¥÷_ Ë˘› ÷˘ ÷ı±˘ ’˘÷ÎfiÌ ’Á_ÿ√ÌfiÎ ⁄Ì›flfiÎ 10 ¿ıÁ ±◊‰Î ÷˘ ±ÎS¿˘’˘MÁfiÎ ±ÎÃ ¿ıÁ ±◊‰Î …ı 20fiÎ 15 ¿ıÁfi˘ Ï‰¿S’ ·¥ Â¿ı »ı. eÕ¡ıÂfi˘ Á_’¿Û — 01494 433 669 µ’fl ◊¥ Â¿ı ±◊‰Î www.foodfresh. uk.com ’fl flÌÀı·fl˘ ±˘ÕÛfl ‹Ò¿Ì Â¿ı »ı.

ticularpets@gmail.com

Must stock

Asian Trader’s essential guide to all the latest product news

O·˘{‹ ÏË·ı ΩËıﬂÎ÷ {_⁄ıÂ Âw ¿ﬂÌ

O·˘{‹ ÏË·ı ÷ıfiÎ ¿˘fl ¿L{›‹fl Õı‹˘√˛ÌŒÌ¿fiı ·Z›‹Î_ flÎ¬Ìfiı ‹˘ÀÌ fi‰Ì ΩËıflÎ÷ {_⁄ıÂ Âw ¿flÌ »ı. ±Î ¿ıQ’ıfi‹Î_ ÀıÏ·‰Ì{fi ±fiı flıÏÕ›˘ ΩËıflÎ÷fiÌ ÁÎ◊˘ÁÎ◊ ¥fi-VÀ˘fl POSfi˘ Á‹Î‰ıÂ ◊Î› »ı. O·˘{‹ ÏË·fiÎ 25 ◊Ì 44 ‰Ê˝fiÌ ‰›fiÌ ‹ÏË·Î±˘fiÎ_ flÎWÀˇÌ› ÀÎ√ı˝À ±˘ÏÕ›LÁfiÎ ±_ÿÎ…ı 75 À¿Î ±Î {_⁄ıÂ fiÌËÎ‚Âı.  ±Î ¿ıQ’ıfi 24 ÁMÀıÓ⁄fl Á‘Ì ‰Ëı·Î ÷◊Î ‹˘ÕÎ ’Ì¿-V·˘À‹Î_ ÷‹Î‹ ¿˘‹ÏÂ˝›· ÀıflıVÀˇÌ›· ±fiı ‹˘ÀÌ ÕÌ∞À·- «ıfi·‹Î_ «Î·Âı. ¬«˝ — 2 Ï‹Ï·›fi ’ÎµLÕ.

Vfiı¿ ±ı …ı@Áfi˘ «ıflÌÀÌ ’˛˘‹˘

Vfiı¿ ±ı …ı@Á Áı·Ì⁄˛ÌÀÌ ±˘fi ’ı¿ ’˛‹˘Âfi ∂¤_ ¿fl‰Î ±ı¿ ŒÎµLÕıÂfi ÁÎ◊ı ±Î ±˘@À˘⁄fl‹Î_ ÀÌ‹-±’ ¿flÌfiı ⁄˛ıVÀ ¿ıLÁfl ±‰ıflfiıÁ ‹_◊ ËÎ¥·Î¥À ¿flÂı. ’˛‹˘Âfi‹Î_ ËΩfl˘ jÎÌ±˘ ÁÎflÎ Ëı÷ ‹ÎÀı fiÎHÎÎ ∂¤Î ¿fl‰ÎfiÌ ÁÎ◊˘ÁÎ◊ Áı·Ì⁄˛ÌÀÌ ÏÕ{Î¥fifl ŒıÂfi ±fiı O›ÒÀÌ ±Î¥À‹ ∞÷‰ÎfiÌ ÷¿ ‹‚Âı. Áı·Ì⁄˛ÌÀÌ‹Î_ ±Î·ıÂÎ ÕÌ¿VÀfi, ’Ì«ÌÁ √ıSÕ˘Œ ±fiı √ıflÌ Ëı·Ì‰ı·ı ’˘÷ÎfiÌ ±Î¥À‹˘ ¤ıÀ ±Î’Ì »ı.  ±Î ’˛‹˘Âfi 12 ÁÅÎË ‹ÎÀı Vfiı¿ ±ı …ı¿fiÎ fiÌ«ıfiÎ ÁŸ√· ’ı¿ ’fl «Î·Âı. Á˘SÀ ±ıLÕ ‰Ìfiı√Îfl, ¿ıflı‹·, Á˘fløÌ‹ ±ıLÕ ¿Î¥‰ ±fiı fi‰Ì Œ·ı‰fl˘ V‰ÌÀ «Ì·Ì ±fiı ⁄ıflÌ. ‰ı⁄ — www.sankajack.co.uk

174

Asian Trader

·Ò¿˘{ıÕ ±ıfi∞˝ ‹ÎÀı «ıflÌ ‰ıflÎ›ÀÌ

B·ı¿Á˘ V‹Ì◊ ¿·Î¥fiı fi‰Ì «ıflÌ Œ·ı‰fl fl…^ ¿flÌfiı ÷ıfiÌ ·Ò¿˘{ıÕ ±ıfi∞˝ ⁄˛Î_Õfiı Ï‰V÷ÎflÌ »ı. V’˘ÀÛÁ ±fiı ±ıfi∞˝ Áı√‹ıLÀ ‰Êı˝ ÁÎ÷ À¿ÎfiÎ ÿflı ‰‘ı »ı. ±ı‹ fiÌ·Áıfi …HÎÎ‰ı »ı. ·Ò¿˘{ıÕ ±ıfi∞˝ 31 À¿ÎfiÎ Âıfl ÁÎ◊ı ±Î Áı√‹ıLÀ‹Î_ Á˙◊Ì ‹˘ÀÌ ⁄˛Î_Õ »ı. ±fiı √›Î ‰Êı˝ ±Î ¿ıÀı√flÌ‹Î_ 9 Ï‹Ï·›fi ’ÎµLÕfi_ ‰ı«ÎHÎ µ‹ı›_˝ »ı.  «ıflÌ Œ·ı‰fl Ë‰ı 380 ‹Ì·Ì, 500 ‹Ì·Ì ±fiı 6 x 380 ‹Ì·Ì Œ˘‹ı˝À‹Î_ ‹‚ı »ı. Á_’¿Û — 020 8047 5000 9 October 2009

Must stock ‹Œ÷ ’V÷¿˘ ±˘ﬁ-’ı¿ ’˛‹˘Âﬁ

‹·fl ›¿ı±ı ±˘fi-’ı¿ ’˛‹˘Âfi Âw ¿›* »ı. …ı‹Î_ ·ıÕÌ⁄ÕÛ «ÌSÕˇLÁ ÁÌflÌ{‹Î_◊Ì ’ı’Î ’Ì√ ⁄Ò@ ÁfiÎ ÁÌ·ı¿Âfi ±’ÎÂı. ±Î 12 ÁÅÎËfiÌ ·ÌÀ· VÀÎfl ¡Ì ’ı’Î ’Ì√ ⁄Ò@ÁfiÌ ±˘Œfl ·ÌÀ· VÀÎfl V‹Ò‘ ›˘√ÀÛ. ¡˘‹ı… ¡ıLÁ ±fiı ¡ÒÀ F›Á …ı·Ì{fiÎ ÷‹Î‹ ’˛‹˘Âfi· “» ’ı¿ µ’fl ÷ı‹ … ·ÌÀ· VÀÎÁ˝ ¡˘‹ı… ¡ı{ µ’fl ±’ÎÂı. ·ÌÀ· VÀÎÁ ’˛‹˘Âfi· ’ı¿ ¬flÌÿ÷Î_ √˛ÎË¿˘ «Îfl À˘¿fi ±ı¿ÃÎ ¿flÌ Â¿ı »ı. »- ’ı¿ ÿÌÃ ±ı¿ À˘¿fi ±fiı 18 ’ı¿ ÿÌÃ ⁄ı À˘¿fi - …ıfiı 3.99 ’ÎµLÕfiÌ Ï¿o‹÷fiÌ ‹Œ÷ ’ı’Î ’Ì√ ’ı’fl ⁄ı¿ ⁄Ò¿ ÁÎ‹ı ‹ı‚‰Ì Â¿Î› »ı.  ±Î ÁÌflÌ{‹Î_◊Ì » ⁄Ò¿ ‹ı‚‰‰Î, ’˘VÀı… ±fiı ’ı¿ıÏ…_√ ‹Œ÷ »ı. À˘¿fifiı 31 ΩL›±ÎflÌ 2010 Á‘Ì‹Î_ ‰ÀÎ‰Ì Â¿ÎÂı. Á’˘ÀÛ — ÀÌ‰Ì

Ï‰LÀfl ¡ÒÀ ·˘Œ ŒflÌ◊Ì ⁄Ωfl‹Î_

⁄˘fl⁄ÀÛLÁ ÷Ëı‰Îfl˘fiÎ Á‹› ‹ÎÀı ÷ıfiÌ Ï·Ï‹ÀıÕ ±ıÏÕÂfi Ï‰LÀfl ¡ÒÀ ·˘Œ ŒflÌ◊Ì fl…^ ¿flÌ flËı· »ı. Ï‰_Àfl ¡ÒÀ ·˘ŒfiÎ ÀˇıÏÕÂfi· flÌÁÎ¥{‹Î_ ±˘flıL… ±fiı ·ı‹fi ¡ÒÀ ’ÌÁ ÷◊Î ÁÌfiı‹fi, ÁSÀÎfiÎ, ¿flLÀÁ ±fiı V’Î¥ÁÌÁfi˘ Á‹Î‰ıÂ ◊Î› »ı. ‰˘À⁄ÀÛfifiÎ ¿ıÀı√flÌ ÏÕflı@Àfl ÁÎflÎ ‹ÌV¿ı·ı …HÎÎT›_ Ë÷_ ¿ı, ¡ÒÀ ·˘Œ √˛ÎË¿˘fiı ‰‘ ±Îfl˘B›’˛ÿ ÀÌ-ÀÎ¥‹ ŒÌÀ ±˘Œfl ¿flı »ı …ı 2007fiÌ Áfl¬Î‹HÎÌ±ı 50 À¿Î ‰‘ ‰ıS› ÿÂÎ˝‰ı »ı. ±‹ÎflÎ Ï‰LÀfl ¡ÒÀ ·˘Œ Ëo‹ıÂÎ ·˘¿Ï’˛› ’˛˘Õ@À flèÎÎ »ı ±fiı …ıfiı ÀÌ-ÀÎ¥‹ ŒÌÀ Vfiı¿ ¿ı ⁄˛ı¿ŒÎVÀ ‹ÎÀı À˘VÀıÕ V‰w’ı ‹ÎHÎÌ Â¿Î› »ı.  ‰˘fl⁄ÀÛfi 400 √˛Î‹ Ï‰LÀfl ¡ÒÀ ·˘Œ ÏÕÁıQ⁄flfiÎ ±_÷ Á‘Ì ‹‚Âı. ¤Î‰ — 1.30 ’ÎµLÕ.

Ï·Ï‹ÀıÕ ±ıÏÕÁﬁ Ëı·˘‰Ìﬁ ¿ı@Á

›⁄Ì›¿ı Ëı·˘‰ÌfifiÎ Á‹›fiı ±fi·ZÎÌfiı ⁄ı ÁÌ{fi· Ï·Ï‹ÀıÕ ±ıÏÕÂfi ‰ıflÎ›ÀÌ ‹ı@‰ÌÀÌ{ ΩŒfiÎ ¿ı@Á ·ı‹fi ±ıLÕ V·Î¥{ ÷◊Î ΩŒÎ ¿ı@Á ‹ÌfiÌ ÁıSÁ fl…^ ¿flÌ flËı· »ı. ·ı‹fi ±ıLÕ V·Î¥Á ΩŒÎ ¿ı¿ 150 √˛Î‹ ÁŸ√· ’ı¿‹Î_ 1.21 ’ÎµLÕfiÎ ¤Î‰ı ±fiı 300 √˛Î‹ À˚‰Ìfi ’ı¿‹Î_ 2.26 ’ÎµLÕfiÎ ¤Î‰ı ‹‚ı »ı. ’ı¿ı∞_√ ÏÕ{Î¥fi‹Î_ ’Î»‚ V’Ò¿Ì Ωı@Á ÁÎ◊ı ’Q’¿ÌLÁ V’Î¥ÕÁ˝ ‰ı⁄ ±fiı ⁄ıÀfi˘ Á‹Î‰ıÂ ◊Î›»ı.  ‹ı@‰ÌÀÌfiÌ ΩŒÎ ¿ı@Á V’ÒfiÌ ‹ÌfiÌ ÁıSÁ V‰÷_hÎ flÌ÷ı ‰ŸÀı·Ì ¿ı@Á 1 ’ÎµLÕfiÎ ¤Î‰ı »fiÎ_ ’ı¿‹Î_ ‹‚ı »ı. ‰ı⁄ — www.unitedbiscuits.com

9 October 2009

Asian Trader’s essential guide to all the latest product news ⁄Ò¿ﬂ ⁄ı¿ À> ¿˘·ı… ÕÌ· Âw ¿ﬂı »ı

⁄Ò¿flı Ï‰zÎ◊a ±Î·‹fiÎ ‰ı«ÎHÎfi˘ ¥LÕÌ’ıLÕLÀ flÌÀı·fl˘ ‰‘ ·Î¤ ·¥ Â¿ı ÷ı ‹ÎÀı “⁄ı¿ À> ¿˘·ı…” ’˛‹˘Âfi Âw ¿›* »ı. …ı Ï‰zÎ◊a±˘ ¿˘·ı… ±fiı ›Ïfi‰ÏÁ˝ÀÌ‹Î_ ’Î»Î ŒflÌ flèÎÎ »ı ±fiı …ı‹fiı Á√‰Õ¤›Î˝, ±˘»Ì Ï¿o‹÷fiÎ ¬˘flÎ¿ ±fiı ÏÕˇ_@Á Ωı¥±ı »ı ÷ı‹fiı ±’Ì· ¿fl‰Î ¬ÎÁ ’Á_ÿ ¿flÎ›ı·Î ±Î ⁄‘Î ÕÌ· »ı. «Îfl ÁÅÎË ‹ÎÀı ⁄Ò¿flı ’˘À fiÒÕSÁ, ‰ı·ıLÁÌ›Î ‰Î¥fi ±fiı ’ÎV÷Î “±ıfi” Á˘ÁfiÎ ¤Î‰˘ CÎÀÎÕuÎ »ı.  ⁄Ò¿flı Âıfl ÁÎ¥{ ¿˘¿, 1 ’ÎµLÕ‹Î_ ⁄ı flı¥L{ ÁÒ’ ±fiı flVÀ·Á˝ Vfiı¿ ÁÏË÷ 20 ’˛˘Õ@À ’fl 1 ’ÎµLÕ‹Î_ ‹ÒS› ±ÎÁ’ÎÁ ◊Ì‹ ¿flÎ›ı· Ï’˛‹Ì›fl ’˛‹˘Âfi Âw ¿›* »ı. ’˛ÎÏÅ — ËÎ·‹Î_

’˛ÌÏ‹›‹ ‰˘Õ¿Î ﬂ…^ ◊Âı

⁄¿ÎÕa- ‹ÎÀafiÌ ›¿ı‹Î_ ’˛ÌÏ‹›‹ ‰˘Õ¿Î ⁄˛Î_Õ ±ıflÌVÀ˘Œ fl…^ ¿flÂı. ±ıflÌVÀ˘Œ ËÎ·‹Î_ ¡ÎLÁ, ±˘VÀˇÌ›Î ±fiı ’˘À<˝√·‹Î_ ‹Î¿ı˝À ·Ì¿Ÿ√ ‰˘Õ¿Î ⁄˛Î_Õ »ı. ±Î ’˛˘Õ@ À ⁄ı ‰ıflÎ›ÀÌ‹Î_ ‹‚ı »ı. ±ıflÌVÀ˘Œ ’˛ÌÏ‹›‹ ‰˘Õ¿Î ±fiı ±ıflÌVÀ˘Œ O·ı¿ ‰Î¥SÕ ⁄ıflÌ Œ·ı‰ÕÛ ‰˘Õ¿Î. ⁄_fiıfiÎ ¤Î‰ 70 ÁÌ.±ıÁ.fi˘ 12.49 ’ÎµLÕ »ı.  ÷ıfiÎ ’˛Îfl_¤fiı 1.5 Ï‹Ï·›fi ’ÎµLÕfiÌ ‹Î¿ı˝ÀŸ√ ¿ıQ’ıfifi˘ Á’˘ÀÛ ±’ÎÂı. Á_’¿Û — 01962 762 100

Áfiı‹ÎfiÎ ’Õÿı flÏÂ›fi VÀÎLÕÕÛfiÌ ΩËıflÎ÷

›¿‹ı Î_ ŒVÀÛ ÏÕˇ@_ Á ¶ÎflÎ ÏÕVÀˇÌO›À ◊÷Î_ flÏÂ›fi VÀÎLÕÕÛı ÷ıfiÌ ·ıÀıVÀ ÏÁfiı‹Î ΩËıflÎ÷ {_⁄ıÂ‹Î_ ±˘»Î‹Î_ ±˘»Ì 1 Ï‹Ï·›fi ’ÎµLÕ fl˘@›Î »ı. Á‹fl O·˘¿ ⁄VÀflfiÌ fl…^±Î÷fiÎ Á‹›√Î‚Î‹Î_ ›¿ı¤fl‹Î_ 600 ÏÁfiı‹Î ’Õÿı ◊ Ì ±Î ΩËı fl Î÷˘ ÁÎ÷ ÁÅÎË ÿflÏ‹›Îfi 12 Ï‹Ï·›fi ·ÏZÎ÷ √˛ÎË¿˘fiı Ωı‰Î ‹‚Âı. ±Î ΩËıflÎ÷ ËÎ·fiÌ ‹ÌÀ ‘ flÏÂ›fi VÀÎLÕÕÛ ¿ıQ’ıfifi˘ ’˛‹˘À ¿flı »ı.  ±˘fi ·Î¥fi ¿ıQ’ıfi‹Î_ ÏÕˇ_@Áfiı 90 ±ı@Á@›ÁÌ‰ ‰Ì±Î¥’Ì ÀˇÌ’ ‹˘V¿˘ ∞÷‰ÎfiÌ ÷¿ ‹‚ı »ı. ‰ı⁄ — www.meettherussianstandard.co.uk

Asian Trader

175

Spotlight

ethnic foods

±ı◊Ïfi¿ dÕ{ ¿LÀÌL›Ò À> √˛˘ ¥fi ÕÎ›‰Á˝ Ï⁄˛Àfi

T≤„K‘ ’Î‹÷Ì ±ı◊Ïfi¿ dÕ ‹Î¿ı˝À Ï‰ÿıÂÌ ‹ÁÎŒfl˘ ±fiı flıVÀ˘flÎ_fiÎ …‹HÎfiı ¿ÎflHÎı ‰‘ ÕÎ›‰Á˝ ⁄fiÌ »ı ÷Î…ı÷flfiÎ ‰Ê˘˝‹Î_ √˛ÎË¿˘ ÷ıfiÎ flÎ_‘‰ÎfiÎ ÀıVÀ‹Î_ ‰‘ ÁÎËÏÁ¿ ⁄L›˘ »ı . ŒÎfl¥VÀ, ¿ı fl Ì⁄Ì›fi, ·ı À Ìfi ±‹ıÏfl¿Î ±fiı ¬flı¬fl ÷˘ Ï‰r¤fl‹Î_ ÷ı ± ˘±ı ‹ Á ÎŒflÌ ¿fl‰Îfiı ·Ì‘ı ÷ı‹fiı fi‰Î ÀıVÀ ±fiı N·ı‰flfi˘ ¤ıÀ˘ ◊›˘ »ı …ıfiı ÷ı±˘ ’˘÷ÎfiÎ CÎfl‹Î_ 176 Asian Trader

ŒflÌ ⁄fiÎ‰‰Î ‘Îflı »ı. ’HÎ ±ı◊Ïfi¿ dÕ ‹ÎÀı ÷ı ‹ HÎı ‹ Á ŒflÌ ¿fl‰ÎfiÌ …wfl fi◊Ì. 1970 ⁄Îÿ flıVÀ˘flÎ_‹Î_ Á_ A ›Î ±fiı ‰ı fl Î›ÀÌfiÌ º„WÀ±ı CÎb_ ±ÎM›_ »ı. ¥„LÕ›fi dÕ{ ‹˘ÀÎ ’Î›ı ·˘¿Ï’˛› ◊›˘. Ï⁄˛Àfi‹Î_ Â˘‘Î›ı·

«Ì¿fi ÀÌyÎ ‹ÁÎ·Î ±Î…ı flÎWÀˇfiÌ Œı‰flÌÀ ÕÌÂ ⁄fiÌ √¥ »ı. ±ÎfiÌ ÁÎ◊˘ ÁÎ◊ «Î¥fiÌ{ ÕÌÂ˘ ’HÎ T›Î’¿ ’˛ ‹ ÎHÎ‹Î_ Œı · Î¥ √¥ »ı . …ı ‹ flı V À˘flÎ_ fi  _ «·HÎ ‰‘ ÷ı ‹ √˛ÎË¿˘±ı …ı ¬˘flÎ¿fi˘ ÀıVÀ ⁄ËÎfl ·Ì‘˘ »ı ÷ı ’˘÷ÎfiÎ CÎıfl ⁄fiÎ‰‰˘ Âw ¿›˘˝ »ı. ’ÎÀ¿”Á …ı‰Ì ⁄˛Î_Õ˚Á ‹Ò‚ ÷˘ ›¿ıfiÎ ¥„LÕ›fi˘ ‹ÎÀı, ¿ı …ı ÷ı±˘ ‰÷fi‹Î_ ‹ı ‚ ‰÷Î Ë÷Î_ ÷ı ‰ Ì fi ‹‚‰Îfiı ¿ÎflHÎı , Âw ¿flÎ¥ Ë÷Ì. Á‹›Î_÷flı ÷ıfiı ¤Îfl÷Ì›˘ … fiËŸ ’HÎ ’˘÷ÎfiÎ CÎı fl ‰‘ ÁÎËÏÁ¿ ⁄fi÷Ì V‰ÿı Â Ì ‰ÁÏ÷ ¶ÎflÎ ’HÎ ¬flÌÿ‰Îfi_ Âw_ ◊›_.

»ı S ·ı »ı S ·ı ÷˘ √˛ Î Ë¿˘±ı ¥LÕÌ›fi ±fiı «Î¥fiÌ{◊Ì ±Î√‚ ‰‘Ìfiıı Ω’ÎfiÌ{, ◊Î¥, ¿ıflÌ⁄Ì›fi ±fiı ‹ı @ ÁÌ¿fi ‰Îfi√Ì±˘ Á ‘ Ì ÀıVÀ Ï‰V÷Î›˘˝ »ı. ÏflÀı·fl˘ ’˘÷ÎfiÎ ¿VÀ‹fl ⁄ı ¥ {fiı ·ZÎ ⁄fiÎ‰Ìfiı ±ı ◊ Ïfi¿ dÕfiÎ ±˘ŒflŸ√fi˘ ·Î¤ ·¥ Â¿ı »ı. “±ı ◊ Ïfi¿” Ï‰V÷Îfl˘, ¿ı F›Î_ ÿÎ¬·Î ÷flÌ¿ı ¥„LÕ›fi ¿ı ¿ıflı⁄Ì›fi ‰ÁÏ÷ ‰‘Îflı Ë˘› I›Î_fiÎ VÀ˘Á˝ ±Î ¿˘‹˘fiı ±fi · ZÎÌfiı ±˘◊ı L ÀÌ¿ dÕ ±˘Œfl ¿flÌ Â¿ı »ı. ±˘ÏŒÁ˘ ±◊‰Î ·˘¿˘fiÌ ±‰fl…‰fl‰Î‚Î Ï‰V÷Îfl‹Î_ VÀ˘Á˝ ÿ Ï fi›Î¤flfi˘ ±ı ◊ Ïfi¿ dÕ ±˘Œfl ¿flÌ Â¿ı »ı. 9 October 2009

Spotlight √˛˘π√ Áı@ÀÁ˝

› ¿ ı ±ı ◊ Ïfi¿ dÕ{ ‹Î¿ı ˝ À ‹Î_ ±I›Îflı ¿ıflÌ⁄Ì›fi dÕ{ Á˙◊Ì ‰‘ {Õ’ı ‰‘Ì flËı· »ı …ıfi_ ‰ı«ÎHÎ »ıS·Î ’Î_« ‰Ê˝‹Î_ ⁄Î‰fi (52) À¿Î ‰‘Ìfiı £ 41 Ï‹Ï·›fifi _ ◊› _ »ı . IRI fiÎ ±Î_¿ÕÎ ‹…⁄ ‹ı@ÁÌ¿fi dÕ 11.7 À¿Î ‰‘Ìfiı ‰Êı˝ £127.8 Ï‹Ï·›fi ◊›_ »ı. dÕŸ√ Á˘Á ‹Î¿ı˝À‹Î_ ¥„LÕ›fi Á˘Á ËÎ· ⁄ÌΩ fi_⁄flfiÎ Á˙◊Ì ‹˘ÀÎ ÁıB‹ıLÀ »ı. …ıfiÌ T≤„K‘ ‰Êı˝ 8.2 À¿Î ◊¥ »ı. fiÌ·ÁıfifiÎ …HÎÎT›Î ‹…⁄ ±˘flÌ±ıLÀ· dÕ ¿ıÀı√flÌ ÿfl ‰Êı˝ ±ÎÃ À¿ÎfiÎ ÿflı T≤„K‘ ’Î‹ı »ı ±fiı ËÎ· ÷ıfi_ ‰ı«ÎHÎ £138 Ï‹Ï·›fi »ı . …ı‹Î_ Á˘Áfi_ ‰ı«ÎHÎ £90 Ï‹Ï·›fi ±fiı fiÒÕSÁfi_ ‰ı«ÎHÎ £26 Ï‹Ï·›fi »ı. ±˘flÌ±ıLÀ· dÕÁ ’˛Î◊Ï‹¿ flÌ÷ı «Î¥fiÌ{ ±fiı ◊Î¥ ’˛˘Õ@À »ı F›Îflı ¥LÕ˘fiıÏÂ›fi ‰Îfi√Ì±˘ ’HÎ 37 À¿ÎfiÌ T≤„K‘ ÁÎ◊ı ·˘¿Ï’˛›÷Î‹Î_ ‰‘Ì flËÌ »ı. ±˘flÌ±ıLÀ· dÕ ¿ıÀı√flÌ‹Î_ «Îfl ±√I›fiÎ ZÎıhÎ ±Î‰ı »ı— Á˘Á, ‹ A › ¬Îb_ fiÒ Õ SÁ, ±˘flÌ±ı L À· Vfiı ¿ fi Õ SÁ ±fiı ¿˘¿˘fiı À ‹ÌS¿ ±fiı øÌ‹. «Î¥fiÌ{ Á˘Á‹Î_ VÀˇ Ì À-¡˘‹ Á˘ÁÌÁ, ¿< ¿ Ÿ√ Á˘ÁÌÁ, ÕÌ’Ÿ√ Á˘ÁÌÁ ’ıVÀˇÌÁ ±fiı ¿flÌ ’ıVÀÌÁ …ı ‰ Î CÎÀ¿˘fi˘ Á‹Î‰ı Â ◊Î› »ı . ±˘flÌ±ıLÀ·-Á˘Á Áı@Àflfi_ ‰ı«ÎHÎ £ 90.4 Ï‹Ï·›fi »ı . ±fiı ÷ı fi Ì T≤„K‘ 5.1 À¿ÎfiÎ ÿflı ◊Î› »ı ±ı‹ fiÌ·ÁıfifiÎ ±Î_¿ÕÎ ÿÂÎ˝‰ı »ı.

ethnic foods ±˘flÌ±ıLÀ·-Á˘ÁÌÁ-‹Î¿ı˝ÀfiÎ ÷‹Î‹ Á⁄ Áı@Àfl ËÎ·‹Î_ ⁄‘Ì ‰‘Ì flèÎ˘ »ı …ı‹Î_ VÀÌfl-¡Î› Áı@Àfl 2.9 À¿Î T≤„K‘ ÁÎ◊ı £27.9 Ï‹Ï·›fi »ı . …ıHÎı √›Î ‰Êı˝ 300211 ‰‘ÎflÎfiÎ √˛ÎË¿˘ ‹ı‚T›Î Ë÷Î. O·Ò‹ Õˇı√fifiÎ ¿L{›‹fl ±ıLÕ ÀˇıÕ ‹Î¿ı˝ÀŸ√ ¿LN·˘fl ÀˇıÁÌ èÎ∞Áı …HÎÎT›_ Ë÷_ ¿ı, ËÎ· ±˘flÌ±ıLÀ· Á˘ÁÌÁfiÎ √˛ÎË¿˘ ‰Êı˝ ÁflıflÎÂ «Îfl ‰¬÷ ¬flÌÿÌ ¿flı »ı …ı ±Î ¬flÌÿÌ ‰‘‰ÎfiÌ Â@›÷Î±˘ ÿÂÎ˝‰ı »ı ¿ı …ı◊Ì µI’Îÿ¿˘ ±fiı ÏflÀı·fl˘ ‰‘ÎflÎfi˘ fiŒ˘ ‹ı‚‰Ì Â¿ı.

ÕÌ’Ÿ√ Á˘ÁÌÁ ±’

ÕÌ’Ÿ√ Á˘Á ‹Î¿ı˝À ËÎ·‹Î_ £7.4 Ï‹Ï·›fifiÌ »ı ±fiı ‰Êı˝ 7.1 À¿ÎfiÎ ÿflı ‰‘ı »ı. ÕÌ’Ÿ√ Á˘ÁfiÎ ‰’flÎÂfiÎ ±‰Áfl˘ ‰‘÷Î …÷Î Ë˘‰Î◊Ì ÷ıfi˘ ‹Î¿ı˝À √˛˘◊ ‰K›˘ »ı. ÕÌ’Ÿ√ Á˘Á Ë‰ı ‰ıVÀfi˝ ±fiı ±˘flÌ±ıLÀ· ÕÌÂ˘‹Î_ ‹˘ÀÎ ’˛‹ÎHÎ‹Î_ ‰’flÎ› »ı, …ıfi˘ ±◊˝ ±ı ¿ı ÏflÀı·fl˘ Ë‰ı ‹ı¥fi VÀˇÌÀ Àı⁄· Á˘ÁfiÌ ÁÎ◊ı ÷ıfiı flÎ¬Ì Â¿Âı ÁÎ◊˘ ÁÎ◊ ±˘flÌ±ıLÀ· ŒÌ@Á«fl‹Î_ ’HÎ flÎ¬Ì Â¿Âı. ‹ı¥fi ‹Ì· fiÒÕSÁ ⁄ı ‰ıflÎ›ÀÌ ÕˇÎ› ±fiı ‰ıÀ fiÕSÁ ÷flÌ¿ı ‹‚ı »ı. ¡Î› fiÒÕSÁ ‰Î’›Î˝ ’Ëı·Î Ï’˛-¿<¿Õ Ë˘› »ı F›Îflı ‰ıÀ fiÒÕSÁ ÁÌ‘Î VÀfl-¡Î›‹Î_ fiÎ_¬Ì Â¿Î› »ı. ‹ı¥fi ‹Ì· fiÒÕSÁ Áı@Àflfi_ ‰ı«ÎHÎ £25.5 Ï‹Ï·›fi »ı ±fiı ÷ıfiÌ T≤„K‘ 12 À¿ÎfiÌ »ı.

ÀˇÎ‰ı· ±ıLÕ ¿L‰ÌfiÌ±LÁ ÕˇÎ¥‰Ÿ√ ¿ıÀı√flÌ √˛˘◊ O·Ò Õˇ ı √ fifiÎ ¡ıÕ ±fiı ‹Î¿ı˝ÀŸ√ ¿LŒıÁfl ÀˇıÁÌ èÎ∞Á ¿Ëı »ı “±˘flÌ±ıLÀ· eÕ ¿ı À ı √ flÌ‹Î_ ⁄ı ’Ïfl⁄‚˘fiı ¿ÎflHÎı Ï‰¿ÎÁ ◊›˘ »ı . ’˛◊‹ √˛ÎË¿˘ ÿÏfi›Î‹Î_ ?????? ’˛‰ÎÁÁ ¿flı »ı ±fiı ÷ı◊Ì ÷ı±˘ ’˘÷ÎfiÎ CÎfl‹Î_ ⁄fiÎ‰‰Î ¥E»ı »ı. ÷ı‰Ì fi‰Ì ‰Îfi√Ì±˘ ±fiı N·ı‰fl ÷ı±˘ ‹ÎHÎı »ı. ⁄Ì…\_ √˛ÎË¿˘fiÌ ±Îfl˘B›’˛ ÿ ±fiı Áfl‚ ¬ÎHÎÎfiÎ Ï‰¿S’fiÌ ¥E»Î ‰‘ÎflÌ flËÌ »ı. ⁄Ì…\_ √˛ÎË¿˘ ÁÎ◊ı ‰‘ ÁflÁ N·ı‰fl ‹Î√ı»ı ¿ı …ıfiÎ_ ÷ı±˘ Â ¬Î› »ı ÷ıfiÎ ’fl ‰‘ ±_¿<Â Ω÷ı flÎ¬Ì Â¿ı ÁÎ◊˘ ÁÎ◊ {Õ’Ì ±fiı Áfl‚ Ï‰¿S’ ’HÎ ±Î’ı …ı ±˘flÌ±ıLÀ· ‰Îfi√Ì±˘ ±˘flÌ±ıLÀ· Vfiı¿ fiÒÕSÁ ⁄ı ¥LÀoÀ Œ˘‹˝ıÀ‹Î_ ◊Î› »ı-’˘À˚Á ±fiı ‹ı@Á, …ıfi_ ‰ı«ÎHÎ ‰Êı˝ £8.9 Ï‹Ï·›fi »ı

’flÎ ’ÎÕı »ı. ±Î…ı 83 À¿Î ‰ÁÏ÷ «Î¥fiÌ{ ¿ı ◊ÎÌ ‰Îfi√Ì ±Îfl˘√ı »ı ’»Ì ÷ı flıVÀ˘flÎ_‹Î_ Ë˘› (66 À¿Î), ’˛‰ÎÁ‹Î_ Ë˘› (74 À¿Î) ¿ı CÎflı (56 À¿Î) ±˘flÌ±ıLÀ· ¬Îb_ ⁄fiÎ‰÷Î Ë˘› »ı. ±fiı ÷ıfiÌ T≤„K‘ 1.3 À¿Î »ı ±ı‹ fiÌ·Áı fi fiÎ Õı À Î …HÎÎ‰ı »ı . Õˇ Î › ‹ı¥fi ‹Ì· fiÒÕSÁfi_ ‰ı«ÎHÎ £14.3 Ï‹Ï·›fi »ı ±fiı ÷ıfiÌ T≤Ï© ‰Ê˝ı 15.1 À¿Î …ıÀ·Ì ◊Î› »ı. F›Îflı ‰ıÀ fiÒÕSÁ fi_ ‰ı«ÎHÎ 11.3 À¿Î ±fiı T≤„K‘ 8.3 À¿Î »ı ±ı‹ fiÌ·Áıfi …HÎÎ‰ı »ı. ±˘flÌ±ıLÀ· Vfiı¿ fiÒÕSÁfi_ ‰ı«ÎHÎ £8.9 Ï‹Ï·›fi »ı ±fiı ÷ıfiÌ T≤Ï© 1.3 À¿Î »ı. ŒıÁÌ èÎ∞Á µ‹ıflı »ı ¿ı— fiÒÕSÁ ‹Î¿ı˝À‹Î_ T≤„K‘fiÌ CÎHÎÌ ÷¿˘ »ı ¿ÎflHÎ ¿ı ·˘¿˘ CÎıfl ±˘◊ıLÀÌ¿ ±˘flÌ±ıLÀ· ’HÎ ⁄fiÎ‰‰Î ‹Î√ı »ı. ±Î‹ »÷Î_ ËÎ·‹Î_ ·˘¿˘ ’˘÷ÎfiÎ ¬˘flÎ¿‹Î_ fiÒÕSÁfiı Á‹Î‰Ì ·ı‰Îfi˘ lıWÃ flV÷˘ Â˘‘‰ÎfiÌ √_«‰HÎ˘‹Î_ »ı. ‰Î’fl‰Î‹ÎfiÎ ±‰Áfl˘ ±_√ı ·˘¿˘fiı ÏÂÏZÎ÷ ¿fl‰Î fiÒÕSÁfiÌ Áfl‚ ’˛Î„M÷ ±fiı flıÏÁ’ÌfiÎ ±Î¥ÕÌ›Î◊Ì ⁄Ωfl‹Î_ ±Î Áı√‹ıLÀfi˘ Ï‰V÷Îfl ◊Âı ±fiı fiÔŒ˘ ‰‘Âı. ±˘flÌ±ı L À· Àˇ ı Õ fiÎ ¿˘¿˘fiÀ ‹ÌS¿ ±fiı øÌ‹fi_ ‰ı«ÎHÎ £13.5 Ï‹Ï·›fi »ı ±fiı ÷ıfiÌ T≤„K‘ 25.6 Continued on Page 178

9 October 2009

Asian Trader

177

Spotlight

ethnic foods

À˘’ Àıﬁ ±ı◊Ïﬁ¿ SKU

SKU 1. ±˘SÕ ±· ’ıÁ˘ Œ∞÷Î ÕÌfifl ¿ÌÀ 500 √˛Î‹ 2. ±L¿· ⁄ıLÁ V‰ÌÀ ±ıLÕ Á˘fl Á˘Á 500 √˛Î‹ 3. ±‹˘· Á˘› ˘Á 150 √˛Î‹ 4. Âıflfl‰ÒÕ{ ±ı√ fiÒÕSÁ 375 √˛Î‹ 5. ±˘SÕ ±fl ’ıÁ˘ N·˘fl À˘Àa·Îfl ±˘flÌ∞fi· 326 √˛Î‹ 6. ÕÌV¿‰flÌ ±˘flÌ∞fi· N·˘fl À˘Àa·fl 320 √˛Î‹ 7. OS›Ò Õˇı√fi ¿˘¿˘fiıÀ ‹Ì· 3 400 √˛Î‹ 8. Âıfl‰ÒÕ ±˘flÌ∞fi· ’˘’ÎÕ˘QÁ 110 √˛Î‹ 9. ±˘SÕ ±· ’ıÁ˘ ±ıÓ«Ì·ÎÕÎ ÕÌfifl ¿ÌÀ 620 √˛Î‹ 10. ±_¿· ⁄ıLÁ 1 VÀı’ Á˘Á ‹ÌÕÌ›‹ «Ì·Ì 500 √˛Î‹

ÀÎ¥‹ ‹ı@ÁÌ¿fi ±˘flÌ±ıLÀ· ±˘flÌ±ıLÀ· ±˘flÌ±ıLÀ· ‹ı@ÁÌ¿fi ‹ı@ÁÌ¿fi ±˘flÌ±ıLÀ· ¥„LÕ›fi ‹ı@ÁÌ¿fi ‹ı@ÁÌ¿fi

‰ıS› £12,932,644 £8,885,944 £7,286,640 £7,100,578 £7,097,267 £6,882,422 £6,277,379 £5,631,492 £5,291,167 £4,719,693

(Á˘Á˝— IRI MAT √˛˘ÁflÌ ±ÎµÀ·ıÀ ’fl w/e …^fi 13 2009)

À¿Î »ı. ÀˇıÁÌ èÎ∞Áı …HÎÎT›_ ¿ı CÎıfl ¿ı¿ ¿flÌ ⁄fiÎ‰‰Î‹Î_ ¿˘¿˘fiıÀ ‹ÌS¿ ±fiı øÌQÕ ¿˘¿˘fiıÀ ±√I›fiÎ CÎÀ¿˘ Ë˘¥fiı ±Î Áı@ÀflfiÌ T≤„K‘fiÌ ±’ıZÎÎ flÎ¬Ì Â¿Î›. ⁄Ë ±˘»Î √˛ Î Ë¿˘ CÎflfiÌ ⁄ËÎfl ¤˘…fi ’ w _ ¿fl÷Î Ë˘¥fiı ±Î Áı@Àfl‹Î_ ¬flÌÿÌfi_ ’˛‹ÎHÎ ‰‘‰ÎfiÌ Â@›÷Î ¿ı …ı◊Ì ÏflÀı·fl˘ ±fiı µI’Îÿ˘fiı fiŒ˘ ‰‘Îflı ‹‚ı.

±˘◊ıLÀÌ¿ ±˘ﬂÌ±ıLÀ·

OS›Ò Õˇı√fifiÌ ‰Ê˘˝ ‰Ê˝ 16.7 À¿Î T≤„K‘ ◊Î›»ı ±fiı ÷ıfi_ ‰ı«ÎHÎ £27.5 Ï‹Ï·›fi ◊›_ »ı. ±˘flÌ±ıLÀ· dÕ ‹Î¿ı˝À‹Î_ ÷ıfi˘ ÏËVÁ˘ 15.5 À¿Î »ı ±ı ‹ fiÌ·Áı fi …HÎÎ‰ı »ı . ±Î ⁄˛Î_Õ ±˘◊ıLÀÌ¿ ±˘flÌ±ıLÀ· ’˛˘Õ@ À µI’Îÿfi 6 À¿Î ‘flÎ‰ı »ı …ı‹Î_ ÷ıfiÌ Ï’˛‹Ì›‹ ŒflÌ ’ıVÀÌÁfiÎ CÎÀ¿˘ ◊Î¥·ıLÕ◊Ì ±fiı Ï’˛‹Ì›‹ VÀfl-¡Î› Á˘Á flı L …fiÎ CÎÀ¿˘ ‹·ı Ï Â›Î◊Ì ·Î‰‰Î ‹Î√ı »ı. OS›Ò Õˇı√fifi˘ ËÎ·‹Î_ ±˘flÌ±ıLÀ· ÕÌ’Ÿ√ Á˘Á ±˘ŒflŸ√fiı Ï‰V÷Îflı· »ı. OS›Ò Õˇı√fi fiÒÕSÁfi_ ‰ı«ÎHÎ £2.5 Ï‹Ï·›fi »ı ±fiı ÷ıfiÌ T≤„K‘ 5.1 À¿ÎfiÎ ÿflı ◊÷Ì flËı »ı, …ı ±Î ⁄˛Î_ÕfiÌ ¿ıÀı√flÌ‹Î_ 9.6 À¿Î ÏËVÁ˘ ‘flÎ‰ı »ı ±ı‹ fiÌ·ÁıfifiÎ ±Î_¿ÕÎ ÿÂÎ˝‰ı »ı. 1fi10ÒÕ· ¿ıÀı√flÌfiÎ Ï‰¿ÎÁ ’Î»‚ √›Î ‰Ê˝fi_ ¥fi-VÀ˘fl ’˛‹˘Âfi ±fiı √˛ÎË¿˘fiı flıÏÁ’Ì ÁÎ◊ıfi_ √˛ÎË¿-·ZÎÌ ÏÂZÎHÎ …‰Î⁄ÿÎfl »ı. Ï‰¿ÎÁ Ω‚‰Ì flÎ¬‰Î ‰ıÀ ±fiı ¡Î› fiÒ Õ SÁ ‰Î’fl‰ÎfiÎ ±‰Áfl˘ ÿÂÎ˝‰Ìfiı ±˘fi ’ı¿ ÏflÀı¥· ÁÒ«fi˘ ÁÎ◊ı √˛ Î Ë¿˘fiı ÏÂÏZÎ÷ ¿fl‰Îfi _ OS›Ò Õˇı√fiı «Î· flÎA›_ »ı. ±ÎfiÎ◊Ì ±˘flÌ±ıLÀ· ‰Îfi√Ì±˘‹Î_ √˛ÎË¿˘fiÎ 178 Asian Trader

‰‘ı·Î flÁfi˘ ·Î¤ ·¥fiı ÏflÀı·fl˘ fiŒ˘ ‰‘ÎflÌ Â¿ı »ı. OS›Ò Õˇ ı √ fiı ÷Î…ı ÷ fl‹Î_ ÷ı fi Ì ⁄˛Î_Õ ±fiı ±√I›fiÎ ’˛˘Õ@À˘ ±_√ı √˛ÎË¿ ΩB≤Ï÷ ·Î‰‰Î ±fiı ·˘¿˘fiı CÎfl‹Î_ ±˘flÌ±ıLÀ· ¬ÎHÎÎ ⁄fiÎ‰‰Î ’˛˘IÁÎËfi ±Î’‰Î ’˘÷ÎfiÎ ±˘◊ıLÀÌ¿ øıÕıLÂÌ›· wœ ⁄fiÎ‰‰ÎfiÎ Ëı÷◊Ì £2.5 Ï‹Ï·›fifiÎ ¬«ı˝ fiıÂfi· ÀÌ‰Ì ¿ıQ’ıfi Âw ¿flÌ »ı.

¥„LÕ›fi ¥fi˘‰ıÂfi

Ï⁄˛ À fifiÌ fi_ . 1 ¥„LÕ›fi dÕ ⁄˛ Î _ Õ ’ÎÀ¿”ÁfiÎ ‹ÌfiÎ ’ÎÃ¿fiÌ

±ı¿Q’fiÌ‹ıLÀ˚ÁfiÌ Ï’˛‹Ì›‹ ÁÌBfiı«fl flıL… fl…^ ¿flÌfiı ’˘÷ÎfiÌ flıL… Ï‰V÷ÎflÌ »ı. ‹_⁄¥‹Î_ …L‹ı·Î ±fiı µ»flı·Î ‹ÌfiÎ ’ÎÃ¿ ‹ÎÀı ±˘◊ıLÀÌ¿ ’Ì¿SÁ, ’ıVÀÁ, «ÀfiÌ ±fiı Á˘Á ⁄fiÎ‰‰Î ‹ÎÀı ¥„LÕ›fi dÕ ’flfiÌ ±˘◊˘flÌÀÌ √HÎÎ‰ı »ı. ‹ÌfiÎfiÌ fi‰Ì ÁÌBfiı«fl flıL…‹Î_◊Ì ÂıSŒ ’fl ’˛◊‹ ±Î‰fiÎfl »ı ÷ı fi  _ @·ÎÁÌ¿ ±ı ¿ Q’fiÌ‹ı L À˚ Á ÕÌ‹ ÷Ìfl¿ı ’HÎ ±Î¥ÕÌ±· ±ı‰Ì ±Î flıL…‹Î_ hÎHÎ Nı·‰fl˘ V‰ÌÀ ·Î¥fi ‰Ì¿SÁ, ‹ÌLÀ flÎ¥÷Î ±fiı V’Î¥ÁÌ ±˘fiÌ›fi ±ı L Õ À˘‹ı À ˘ flı Ï Á’Ìfi˘

Á‹Î‰ıÂ ◊Î› »ı …ıfi˘ ¤Î‰ 200 √˛Î‹ µ’flfiÎ £1.49 »ı. ’ÎÀ¿”ÁfiÌ ¿˘À ±ı L Õ ¿< ¿ ±ı ¿˘ÀŸ√fiÎ Á˘Áfi˘ µ’›˘√ ¿flÌfiı ‰Ì¿-fiÎ¥À ¤˘…fi ⁄fiÎ‰‰Îfi˘ Á˘ÿ˘ ±fiı {Õ’Ì flV÷˘ »ı. fi‰Ì flı L …‹Î_ ’ÎÀ¿fiÎ ¿flÌ ’ıVÀfiÌ ⁄‘Ì N·ı‰fl »ı ’HÎ ÷ıfiı ‹ı fl Ìfiı Õ fiÌ …wfl fi◊Ì. √˛ Î Ë¿˘±ı Œ@÷ √˛Ì· ±◊‰Î ⁄Î⁄ı˝@› ’fl √fl‹ ¿fl‰ÎfiÌ …wfl÷ »ı. Ë‚‰Î ¤Îfl÷Ì› ’˛¿ÎflfiÎ ¤˘…fi ‹ÎÀı ÷ıfiı ÁÎ·ÁÎ, Á·ÎÕ ¿ı flı’ ÁÎ◊ı ’ÌflÁÌ Â¿Î› »ı. 80 √˛Î‹ Áı«ı·fiÎ £1.39fiÎ ¤Î‰ ÁÎ◊ı ¿˘À ±ıLÕ ¿<¿‹Î_ ’Î_« Nı·‰fl˘ ÷_ÿflÌ, ÀÌyÎ, V’Î¥ÁÌ ‹ıÓ√˘, ·Î¥‹ ±ıLÕ ¿˘flÌ±ıLÕfl ÷◊Î √Î·a¿ ±ıLÕ ¿˘flÌ±ıLÕfl ±Î’ı »ı. ›¿ıfiÎ fi_⁄fl ‰fi dÕ µI’Îÿ¿ Ï’˛ ‹ Ì›fl dÕ{ Âı fl ‰ Õ Ï⁄flÌ›ÎfiÌ ·˘Ó « ¿flÌ flèÎ _ »ı …ı ±˘◊ıLÀÌ¿ V’Î¥Á ±fiı Á˘Á Ï‰¿Áı »ı …ı √˛ Î Ë¿˘fiı CÎfl‹Î_ … ¥„LÕ›fi flı V À˘flı L À Á˘Õ‹ ∂¤Ì ¿flı »ı . dÕŸ√ Á˘Á‹Î_ ËÎ· ¿˘¥ Ï⁄flÌ›ÎfiÌ ±˘Œfl ◊÷Ì fi◊Ì I›Îflı Âıfl‰ÒÕı ¿flı· ±Î ’˛Îfl_¤◊Ì ⁄Ωfl‹Î_ flËı·˘ √Î‚˘ ’Òfl˘ ◊¥ Ω› »ı. ±Î flıL…‹Î_ 4 N·ı‰fl˘ »ı. À˘‹ıÀ˘ ±ıLÕ @›‹Ìfi, ‹ŸÀ ±ıLÕ ¿˘flÌ±ıLÕfl ±fiı ¿˘¿˘fiıÀ ±fiı ¿ıflÌ ·Ì‘Î. ÷ıfi˘ ¤Î‰ £2.9 »ı ±fiı ÷ı »÷Î_ ¿ı Á ‹Î_ ‹‚ı »ı. ÿflı¿ SKU‹Î_ 420 √˛Î‹ Á˘Á ±fiı 12 √˛Î‹ V’Î¥Á ±fiı ⁄ı ◊Ì hÎHÎ ·˘¿˘fiı Á‰˝ ◊¥ Â¿ı »ı. ÷ı fi Î ·˘Ó « fiı Âı fl ‰Ò Õ ÀÌ‰Ì ±ıÕ‹Î_ 10 Áı¿LÕfiÎ µ‹ıflÎ◊Ì ÷◊Î ÀÌ‰Ì ÁıBÀ˘˝flÌ›·◊Ì Á’˘ÀÛ ±’ÎÂı. Âı fl ‰Ò Õ {fiÎ ⁄˛ Î Õo ¿LÀˇ ˘ ·fl ÁÎflÎ ¡ıÕflÌ@Áfiı …HÎÎT›_ ¿ı, ±‹ı ±Î ‰Êı˝ 9 October 2009

Spotlight

ethnic foods

À˘’ Àıfi ¿ıflÌ⁄Ì›fi dÕ ±ıLÕ ÕˇŸ¿ ⁄˛Î_Õ 1. ÕÌ ±ıLÕ ∞ ±˘SÕ …‹ˆ¿Î ∞_…fl ⁄Ì›fl (330 ‹Ì·Ì) 2. fiflÌÂ‹ıÓÀ ‰ıfiÌ·Î (420 √˛Î‹) 3. fiflÌÂ‹ıLÀ VÀˇ˘⁄ıflÌ (420 √˛Î‹) 4. fiflÌÂ‹ıLÀ «˘¿·ıÀ (420 √˛Î‹) 5. ±ıfi¿˘fiÎ ‰ıVÀ ¥„LÕ›fi Ë˘À ’Ì’fl Á˘Á (142 ‹Ì·Ì) 6. Á’fl‹˘SÀ ±˘fl∞fi· (6x330 ‹Ì·Ì) 7. ¿ı. ±ı. O·ı¿ √˛ı’ (330 ‹Ì·Ì) 8. ¿ı. ±ı. ’Î¥fiı’· Á˘ÕÎ (330 ‹Ì·Ì) 9. fiflÌÂ‹ıLÀ ⁄fiÎfiÎ (420 √˛Î‹) 10. √˛ıÁ ∞_…fl ⁄Ì›fl (330 ‹Ì·Ì) (Á˘Á˝— IRI MAT ’fl w/e …^fi 13 2009)

Âıfl‰ÒÕ{ ⁄˛Î_Õ‹Î_ ÁÎw_ ±ı‰_ fl˘¿ÎHÎ ¿›* »ı ±fiı ±‹ÎflÌ Á÷÷ fi‰Ìfi÷Î◊Ì ·˘¿˘ CÎfl‹Î_ … ¤Îfl÷Ì› ¬Îb_ ⁄fiÎ‰Ì Â¿Âı. ±‹ı ÷Î…ı÷fl‹Î_ fl…^ ¿flı·Î ’˛˘Õ@À˘ ‰‘ ÁÎflÌ ’Á_ÿÎ÷ ‹Î√ı »ı ±fiı ÏflÀı·fl˘ ÷ıfi˘ ·Î¤ ·¥fiı ‰‘ ‘_‘˘ ¿flÌ Â¿ı »ı. Âıfl‰ÒÕ{fiÌ ±L› ’˛T≤ÏkÎ‹Î_ ‹Î¥ø˘‰ı‰ fiÒÕS› ±fiı M·ıÀ ±ı‹¿Q’·Ì‹ıLÁÌ ¥„LÕ›fi ÁÎ¥Õfi˘ Á‹Î‰ıÂÁ ◊Î› »ı.

⁄˛˘ÕﬁŸ√ Ë˘ﬂÎ¥{LÁ

±ıL¿˘ ’˛˘Õ@À˚Á Ï·‹ÌÀıÕ±ı ›¿ıfiÌ fi_.1 ¿ıflÌ⁄Ì›fi dÕ{ ±ıLÕ ¡Ÿ@ÁfiÌ ÁM·Î›fl »ı …ı‹Î_ ±ıL¿˘fiÎ Á˘Á ±fiı fiflÌÂ‹ıLÀ …ı ÁQ≤K‘ ’˘Ê¿ ƒT›˘‰Î‚ ÿÒ‘fi_ ’Ìb_ »ı ÷ıfi˘ Á‹Î‰ıÂ ◊Î› »ı. N·ı‰fl˘ µ‹ıflÌfiı ‹ıL√˘fiÎ Á˘Áfi_ Ï‰V÷flHÎ

9 October 2009

¿flÎ›_ Ë÷_. F›Îflı fiflÌÂ‹ıLÀ Ë‰ı ’ıÀ Œ˘‹ı˝À‹Î_ ‹‚ı »ı. fi‰Ì fiflÌÂ‹ıLÀ ±ı@VÀˇÎ flıL… 4 N·ı‰fl˘— «˘¿·ıÀ, VÀˇ˘⁄ıflÌ, ‰ıfiÌ·Î ±fiı ⁄fiÎfiÎ‹Î_ ‹‚ı »ı. …ı 310 ‹Ì·Ì ’ıÀ ⁄˘Àı·‹Î_ «Î·ı »ı ±fiı ’˛‰ÎÁ‹Î_ µ’›˘√Ì »ı. ±L› ÷Î…ı÷fl‹Î_ µ‹ıflÎ‹Î_ √˛ıÁ ⁄˛Î_ÕıÕ ‹Î¥ø˘‰ı‰ı⁄· ’˘flÌFÁ, flÎ¥Á ‹Ì@ÁÌÁ ±fiı ÀÌ µ’flÎ÷_ fl˘B›·fl ±fiı «Ì·Ì N·ı‰flfi˘ À˘‹ıÀ˘ ¿ı«±’, fi‰Î ÿı¬Î‰fiÎ Àˇ˘Ï’¿· flÌ‘QÁ ±fiı M·ÎLÀı¥fi «Ì·Ì «ÌMÁfi˘ Á‹Î‰ıÂ ◊Î› »ı. ±ı L ¿˘ ’˛ ˘ Õ@À˚ Á Ï·Ï‹Àı Õ fiÎ ¿˘‹Áa›· ÕÎ›flı@Àfl F›˘…˝ Ïÿ·ÌMÁı ¿èÎ_ ¿ı ¿ıÀı√flÌ ·ÌÕfl ÷flÌ¿ı ·˘›·ÌVÀfiı ‰‘ ¬«˝ ¿fl‰Î ±fiı fi‰Î √˛ÎË¿˘fiı ±ıL¿˘fiÎ ‰ˆÏr¿ dÕfiÎ ±fi¤‰fi˘

·Î¤ ·ı‰Î ¬«˝ ¿flÌfiı ‰‘ Ï‰¿ÎÁ ±fiı fiŒÎfiÌ ÷¿ ’Ò fl Ì ’ÎÕ‰ÎfiÌ ±‹ÎflÌ …‰Î⁄ÿÎflÌ »ı. fiÌ·ÁıfifiÎ …HÎÎT›Î ‹…⁄ ·ı‰Ì eÕ˚ÁfiÎ flı√Î flı√Î Á˘Á Ë˘À ±fiı ⁄Ì⁄Ì@› Á˘Á‹Î_ ⁄ÌΩ fi_ ⁄ flfi˘ ‹˘À˘ SKU ⁄L›˘ »ı. √›Î ‰Êı˝ ±Î ⁄˛Î_Õ‹Î_ ⁄ı ‰‘ fi‰Ì ‰ıflÎ›ÀÌ ±ı’· À˘‹ıÀ˘ ¿ı«±’ ±fiı ŒÌ›flÌ √›ÎfiÎ µ‹ıflÎ›Î Ë÷Î. ·ı‰Ì wÀı ¿<¿Ÿ√ Á˘ÁfiÌ flıL… flı√Î flı√Î ¿<¿Ÿ√ Á˘Á, …‹ˆ¿fi ⁄˛Îµfi VÀ> , ¿ı fl Ì⁄Ì›fi ¿flÌ Á˘Á, flı ‰ L› ±ıV@‰˘⁄fl ±fiı ¿˘¿˘fiÀ flfiÕÎµfi fl…\ ¿›Î˝ Ë÷Î. flı√Î flı√Î À˘‹ıÀ˘ N·ı‰fl‹Î_ ·Î· V¿˘À ⁄˘fiıÀ «Ì·Ì ±˘·V’Î¥Á ±fiı Ë⁄˝ …ı‰Î CÎÀ¿˘fi˘ Á‹Î‰ııÂ ◊Î› »ı.

‘ ‹ı@ÁÌ¿ﬁ ‰ı‰

…fifl· ‹ÌSÁ ›¿ıfiÎ ’˘ÀÛ Œ ˘·Ì›˘‹Î_ ±˘SÕ ±· ’ı Á ˘ …ı ›¿ıfiÌ fi_⁄fl ‰fi ‹ı@

ÁÌ¿fi ⁄˛Î_Õ »ı ±fiı …ıfi_ ‰ı«ÎHÎ ‰Êı˝ £69 Ï‹Ï·›fifi_ »ı ÷ıfi˘ Á‹Î‰ıÂ ◊Î› »ı ±ı¿ IRIfiÎ ±Î_¿ÕÎ ÿÂÎ˝‰ı »ı. »ıS·Î hÎHÎ ‰Ê˝‹Î_ ±˘SÕ ±· ’ıÁ˘±ı ±Î ¿ıÀı√flÌ‹Î_ £18 Ï‹Ï·›fi ‰‘ µ‹ı›˘˝ »ı. ¿o’fiÌ ±· ’ıÁ˘fiı ±Î ‰ıÊı˝ £5.5 Ï‹Ï·›fifi˘ ‹Î¿ı˝ÀŸ√ Á’˘ÀÛ ±Î’Ì flËı· »ı. …fifl· › ¿ ı fi Î Áı S Á ÕÎ›flı @ Àfl ±ı L ÕÌ Œ˘‰ı ‘ flı ±ı Ï Â›fi Àˇ ı Õ flfiı …HÎÎT› _ ¿ı , ±˘SÕ ±· ’ı Á ˘ ±ı ‰ Ì ⁄˛ Î _ Õ »ı ¿ı …ı H Îı › ¿ ı fi Î √˛ Î Ë¿˘fiı ‹ı @ ÁÌ¿fi eÕ ’˛ Î M÷ ⁄fiÎT›˘. ÷ı H Îı › fi Ì¿ ’˛ ˘ Õ@À ±˘ŒflŸ√, ÕÌfifl ŒÌÀ ÁÎ◊ı ‹ı @ ÁÌ¿fifiı ’˛ Ω Á‹ZÎ fl…^ ¿›˘˝ …ı ‹ Î_ ¿< ¿ ŒÌ∞ÀÎÁ, ±ıL«Ì·ÎÿÎÁ, ÀÎ¿˘Á ±fiı ⁄flÌÀ˘Á …ı ‰ Î CÎÀ¿˘ »ı . ‹ı @ ÁÌ¿fi ¿ı À ı √ flÌ …ı À ·Ì «Î¥fiÌÁ ¿ı À ı √ flÌfi˘ ·Î¤ fi‰Î ‰Î_«Î¥ ŒıflÌ ⁄˛Î_Õ ËıÃ‚ …fifl· ‹Ì·Vı «Î¥fiÌ{ flÁ˘¥fiÌ flı L … ’HÎ fl…^ ¿flÌ »ı . ‰Î_«Î¥ ŒıflÌ flıL…‹Î_ 3 flıÏÁ’Ì ¿ÌÀ »ı— {Ì›Î_√ √ «Ì¿fi, ¿<_√Î ’Î›˘ «Ì¿fi ±fiı ⁄˘ S›±˘ ’˘¿Û …fifl· ‹ÌSÁ › ¿ ı fi Î ‹Î¿ı ˝ À Ÿ√ ÕÎ›flı @ Àfl ±ıÕ ¿Œı …HÎÎT›_ ¿ı, ±˘»Î Œo¿Âfi· «Î¥fiÌ{ ‹Ì·◊Ì ‰‘ ±Îfi_ ÿ ’˛ ÿ , ¨«˘ ÀıVÀ ‰Î‚Ì ‰Îfi√Ì ‹ÎÀı ‰Î_«Î¥ Œı fl Ìfiı › ¿ ı ‹ Î_ ·_ ⁄ Î‰‰Î‹Î_ ±Î‰Ì »ı. ·˘¿˘ flıVÀ˘fl_À˘‹Î_ ‹‚ı »ı ÷ı … ¬˘flÎ¿ CÎıfl ⁄fiÎ‰‰Î {_¬ı »ı. ËÎ·fiÎ Á‹›‹Î_ ÁM÷ÎËfiÎ ±_÷ı ·˘¿˘ CÎıfl flËı‰Îfi_ ’Á_ÿ ¿flı »ı ±fiı flıVÀ˘flÎ_‹Î_ …‰Î ¿fl÷Î CÎıfl ¨«Ì @‰˘·ÌÀÌfi˘ dÕ ¥E»ı »ı . ‰Î_ « Î¥ Œı fl Ìfiı £ 4 Ï‹Ï·›fifi˘ Á’˘ÀÛ ±’Î›˘ »ı . Asian Trader

179

Spotlight

vans

¤fl˘ÁÎ’ÎhÎ ‘_‘ÎÿÎflÌ ‰ÎËfi ¿ı‰Ì flÌ÷ı ‹ı‚‰‰_ ±ıÏÂ›fi ÀˇıÕfl ¥LÕÌ’ıLÕLÀ flÌÀı·fl˘fiı ’˛ÎM› ‰ÎfifiÌ flıL…fi˘ ±P›ÎÁ ¿flı »ı ‰ÎfifiÌ ’Á_ ÿ √Ì ¿fl‰Ì ±ı ¥LÕÌ’ıLÕLÀ flÌÀı·fl ‹ÎÀı ‹Ëk‰fi˘ ÏfiHÎ˝› »ı. ¿ıÂ ±fiı ¿ıflÌfi˘ µ’›˘√ ¿fl÷Î ÿflı ı ¿ Àˇ ı Õ fl ‹ÎÀı ‹…⁄Ò ÷ , ¤fl˘ÁÎ’ÎhÎ ±fiı flÌÀı·flfiı Õı’˘◊Ì ·Î‰‰Îfi˘ ‰‘fiı ‰‘ ‹Î· Á‹Î‰Ì Â¿ı ÷ı‰Ì Ë˘‰Ì Ωı¥±ı. ‰Îfi‹Î_ ‹˘À˘ ¿Îfl√˘ ±ıÏfl›Î Ë˘› ÷ı …wflÌ »ı. …ı◊Ì flÌÀı· ÷ıfiÌ …wfl÷fi˘ ‹Î· ÷ı‹Î_ flÎ¬Ì Â¿ı. ÁËı·Î¥◊Ì ‹Î· «ÕÎ‰‰Î fiÌ«_ Œ·˘flŸ√ ’HÎ µ’›˘√Ì »ı. flÌÀı·fl˘ 180 Asian Trader

T›V÷ ·˘¿˘ »ı ±fiı ÷ı‹fiı ±‰Îflfi‰Îfl ¿ıÂ ±ıLÕ ¿ıflÌfiÌ ÀˇÌ’ ¿fl‰Ì ’Õı »ı. ÷ı◊Ì ÷ı±˘ ‰ÎflıCÎÕÌ±ı ⁄˛ı¿ ÕÎµfi ◊Î› ÷ı‰_ ‰Îfi fi … ¥E»ı. ÷ı±˘ …ıfiÎ ’fl ¤fl˘Á˘ flÎ¬Ì Â¿Î› ±fiı ÿfl ‰Êı˝ √ıflı…‹Î_ ‹˘¿·‰_ fi ’Õı ÷ı‰Ì ‰Îfifiı ¥E»ı »ı. ¿ıÂ ±ıLÕ ¿ıflÌ‹Î_◊Ì ±Ã‰ÎÏÕ›ı ±fiı¿ ‰¬÷ ‹Î·- ÁÎ‹Îfi ·Î‰‰Î ·¥ …‰Î‹Î_ CÎb_ ‰ıfl ±ıLÕ Àıfl ◊Î› ±fiı flÌÀı·flfiÌ ’Á_ÿ√ÌfiÌ ‰Îfi ±Î ’Ïfl⁄‚fiı ’Ë˘Ó«Ì

‰‚ı ÷ı‰Ì Ë˘‰Ì Ωı¥±ı. ‰ÎfifiÌ ¬flÌÿÌ flÌÀı·flfiÎ ±L› ±˘‰flËıÕ ¬«Î˝◊Ì Ï‰ÂıÊ »ı I›Îflı ÷ıfi˘ ¤Î‰ ’HÎ ‰Î…⁄Ì Ë˘‰˘ Ωı¥±ı.

¿·ÎÏÁ¿ ‰Îfi Œ˘ÕÛ Àˇ Î L{ÌÀ, …ı VAT Ï‰fiÎ 16,555 ’ÎµLÕ◊Ì ‰‘ Ï¿o‹÷ı ‹‚ı »ı. ÷ı CÎHÎÌ ¤ÎÊÎ±˘‹Î_ ‰Îfifi˘ ’›Î˝› ⁄fiÌ √›ı · »ı . ‰ÎfifiÌ ÏÕ{Î¥fi Ωı¥÷Î ’ÏflHÎÎ‹˘ ±Î’ı ÷ı‰Ì ⁄fiı·Ì »ı. ÷ıfiÌ ◊˛Ì-⁄Îfl √˛Ì·fiÌ ‰E«ı ‹˘À˘ Œ˘ÕÛfi˘ ±˘‰· ⁄ı…fiÌ ±ÎÁ’ÎÁ ‹˘ÀÌ ËıÕ·Î¥À »ı. ±˘· flÎµLÕ ’ıÁÌ‰ ’˛˘Àı¿Âfi ÁÎ◊ı ‹˘Õfi˝ ±ı@ÀflÌ›fl ’HÎ Ωı‰Î ‹‚ı »ı. ÂÌŒÀ ¥LÕÌ¿ıÀ ·Î¥À

◊˘ÕÎ Á‹› {⁄¿Ìfiı ÕˇÎ¥‰flfiı ΩHÎ ¿flı »ı ¿ı, ÂÌŒÀŸ√ √Ì›fl ‰‘ N›±·±ıŒÌÁÌ›LÀ »ı ±fiı ¿Î⁄˝fi ÕÎ›˘@ ÁÎ¥Õ ±˘»˘ ’ıÿÎ ¿flı »ı. ËÎ¥ ±ı@ Á·ıflıÂfi, ⁄˛ıÏ¿o√ ¿ı ¿·fl ’ıÕ· ‰¬÷ı ÂÌŒÀ ¥LÕÌ¿ıÀ fiËŸ ’˛¿ÎÂ ±Î‹Î_ »ıS·˘ µ‹ıfl˘ FWD MWB ·˘-wŒ Õ⁄· ¿ı‰Ì-¥fi- ‰Îfi »ı. 12950 ’ÎµLÕ◊Ì µ’flfiÎ ¤Î‰ı ‹‚÷Ì fi‰Ì ÀˇÎL{ÌÀ ¿fiı@À ‹˘ÀÌ ÀˇÎL{ÌÀ ‰ÎfifiÎ ¿ıÀ·Î¿ ‘˘flHÎ˘ ‹…⁄ … ⁄fiı·Ì »ı. ÷ıfiÌ ¿ıÏ⁄fi VÀÎ¥· Ë‰ı ‰‘ ±Î¿Ê˝¿ ±fiı ‹˘Àfl …ı‰Ì »ı …ı ¬Ò⁄ ÁflÁ Á√‰Õ ±Î’ı »ı. ±_ÿfl CÎHÎÎ fi‰Î ’ÎÁÎ flÌ-ÏÕ{Î¥fi ¿flı· ¥LVÀ%‹ıLÀ ’ıfi·‹Î_ ‹Ò¿‰Î‹Î_ 9 October 2009

Spotlight

vans

ﬁ‰Ì ¿ı ‰’ﬂÎ›ı·Ì?

±ÎT›Î »ı. Ωı ÕˇÎ¥‰fl ΩıflÿÎfl ⁄˛ı¿ ‹Îflı ÷˘ ±˘À˘‹ıÏÀ¿ Ëı{ÎÕÛ ·Î¥À «ı÷‰ı »ı. ÕuflÎÀ˘˝ TDCi ±ı„L…fi ÁÎ◊ıfiÌ ±Î fi‰Ì ÀˇÎL{ÌÀ ¿fiı@À±ı ¬Ò⁄ ’Î‰fle·, Õuflı⁄· ±fiı Œ·ı¿ÁÌ⁄· »ı. …ı‹Î_ ‹˘ÀflfiÎ ÕˇÎ¥‰Ÿ√ …ı‰Ì Á√‰Õ ÁÏË÷ Á¬÷ ’Ïfll‹fiÌ ‹˘ÀÌ ZÎ‹÷Î »ı.

flıÁÌÕu±· ‰ıS› ‹ÁaÕÌ{-⁄ı L { ‰ÌÀ˘fiı ÷ı fi Î ¿·ÎÁ‹Î_ Á˙◊Ì ‰‘ flıÁÌÕu±ı· ‹ÒS› »ı. ±Î_ÏÂ¿ flÌ÷ı ÷ıfiÌ ±fi˘¬Ì ÁÏ‰˝Á ASSYST ±ı„L…fi ‹ıfiı…‹ıÓÀ ÏÁVÀ‹fiı ±Î¤ÎflÌ »ı, ‰‚Ì ÷ıfiı Á˙◊Ì ·Î_⁄Î ÁÏ‰˝ Á Ÿ√ ¥LÀ‰flSÁ »ı . ‰ÌÀ˘fiÌ ËÎ¥ flıÁÌÕu±· ‹ÒS›fi_ ⁄Ì…\_ ¿ÎflHÎ ÷ıfiÌ ÷ıfiÎ @·ÎÁ‹Î_ ⁄ıVÀ ‰˘fl_ÀÌ »ı, ±fiÏ·Ï‹ÀıÕ ‹Î¥· ÁÎ◊ı ’ÒflÌ hÎHÎ ‰Ê˝fiÌ. ±_ÿfl‹Î_ ‰ÌÀ˘‹Î_ ¿ı‰Ì ¥LÀflÌ›fl ·Î¥ÀŸ√ »ı . ·˘Õ ¿Q’ÎÀÛ ‹ ı L À‹Î_ ÁÌ·Ÿ√ ·Î¥À »ı. …ıfiÌ V‰Ì« ÕıÂ⁄˘ÕÛ µ’fl »ı, ÕıÂ ⁄˘ÕÛ‹Î_ ÁıLÀˇ· ·˘¿Ÿ√ ÏÁVÀ‹, ’˛ ¿ ÎÏÂ÷ B·˘⁄ ⁄˘@Á, ÕıÂ⁄˘ÕÛ‹Î VÀ˘flı… ŒıÁÌ·ÌÀÌ ÷◊Î

ÕˇÎ¥‰fl ±fiı ’ıÁıL…flfiÎ ÿfl‰ÎΩ‹Î_ VÀ˘flı… ±fiı Õu±· ’ıÁıL…fl ÁÌÀ fiÌ«ı ±ı¿VÀˇÎ VÀ˘flı… »ı. Õu ± · ¡LÀ ’ı Á ı L …fl ÁÌÀ‹Î_ ËıÕ ±ıÕ…VÀ‹ıÓÀ »ı ±fiı ¥LÀflÌ›fl‹Î_ ’ı¥LÀıÕ ËÎÕÛ⁄˘ÕÛ ÁÎ◊ı ÁÎ¥À ‰˘· ’ıfi·Ÿ√ ±fiı ‰ÒÕfi Œ·˘fl »ı. ±ı@ VÀflÌ›fl ŒÌ«fl‹Î_ Á˘·ÌÕ Àı¥· √ı¥À ±fiı À˚‰Ìfi V·Î¥ÕŸ√ ·˘Õ Õ˘Á˝fi˘ Á‹Î‰ıÂ ◊Î› »ı. Á√‰Õ÷Î ‹ÎÀı ‰Îfi‹Î_ ¥·ı¿ÀˇÌ¿· VÀÌ›flŸ√ ·˘¿ ÁÎ◊ı ’Î‰fl ±ÎÁÌVÀıÕ VÀÌ›flŸ√, ËıÕ-flÌVÀˇıLÀ ÁÎ◊ı ◊˛Ì-‰ı ±ıÕ…VÀı⁄· ÁÌÀ, flÌ‹˘À ÁÎ◊ı ÁıLÀˇ· ·˘¿Ÿ√, ¥·ı@ÀˇÌ¿ ¡_À ‰ÌLÕ˘, ’Î_« V’Ì¿fl ÁÎ◊ı flıÏÕ›˘ /ÁÌÕÌ M·ı›fl, ±ıÕ…VÀı⁄· VÀÌ›flŸ√ TËÌ· »ı. Àı¿fi˘·˘∞fiÌ ÏÿÂÎ‹Î_ Ωı¥±ı ÷˘ ±Î ‰Îfifiı »-V’ÌÕ ‹ıL›±· ÀˇÎLÁ‹ÌÂfi (‰ÌÀ˘ 120 CDI ‹Î_ ’Î_«- V’ÌÕ ±˘À˘‹ıÀÌ VÀÎLÕÕÛ), ASSYST ÁÏ‰˝ Á ¥LÀfl‰· ¥LÕÌ¿ı À fl 18000 ◊Ì 25000 ‹Î¥·fiÎ ÁÏ‰˝Á ¥LÀfl‰ı· ¬Î÷ı, VÀÌ›flŸ√ ·˘¿ ÁÎ◊ı ¿Ì-VÀÎÀÛ ±fiı ÀˇÎLÁ’˘LÕfl

flÌÀı·flı ±ı¿ ÏfiHÎ˝› ±ı ·ı‰Îfi˘ flËı »ı ¿ı ÷ıHÎı fi‰Ì ‰Îfi ¬flÌÿ‰Ì ¿ı ‰Î’flı·Ì. Áı¿LÕ ËıLÕ ‰Îfi ¬flÌÿ‰Î‹Î_ fiÎHÎÎ ⁄«ı »ı. ±ı ‰Î÷ ⁄flÎ⁄fl ’HÎ flÌÀı·flı ’˛◊‹ Ï‰«Îfl‰_ Ωı¥±ı ¿ı ‰Î’flı·Ì ‰Îfifiı ¨«˘ Ω‚‰HÎÌ ¬«˝ ·Î√ı »ı. ÷ı‹Î_ ‰˘fl_ÀÌ fi Ë˘¥fiı flÌ’ıfl ⁄Ì· ‹˘ÓCÎÎ ’Õı »ı ±fiı MOT Á˙◊Ì ‹˘ÓCÎÎ ±fiı Á‹› ‹Î√Ì S›ı ÷ı‰Î Ë˘› »ı. Ωı √˛ÎË¿fiı flÌÀı·fl …^fiÌ ’flÎHÎÌ

±ı„L…fi ¥Q‹˘⁄·Î¥{flfi˘ Á‹Î‰ıÂ ◊Î› »ı. ÁıŒÀÌ ÏŒ«fl‹Î_ ÷‹Î‹ ÁÌÀ‹Î_ ◊˛Ì ’˘¥LÀ ¥fiÁa›ÎÁÌÀ ⁄ıSÀ, ÕˇÎ¥‰fl ±ı fl ⁄ı √ ¥‹fl…LÁÌ Œ› ± ı · ¿À±˘Œ ÁÎ◊ı, ·˘Õ ¿Q’ÎÀÛ‹ıLÀ‹Î_ ·ıÂŸ√ flŸ√, ¥·ı@Àˇ˘Ïfi¿ VÀı⁄Ì·ÌÀÌ ’˛˘√˛Î‹, ABS, AST, BAS ±fiı EBV fiÎ ¿˘Q⁄Ìfiı Â fi‹Î_ hÎÌ∞ ⁄˛ ı ¿ ·Î¥À ÕˇÎ¥‰fl ±fiı ’ıÁıL…fl ‹ÎÀı ÁÌÀ⁄ıSÀ ÀıLÂfifl ±fiı ÕÌV¿ ⁄˛ı¿ ±˘· flÎµLÕflfi˘ Á‹Î‰ıÂ ◊Î› »ı.

·Î…ı˝VÀ ·˘Õ V’ıÁ fi‰ıQ⁄fl‹Î_ fi‰Ì ÏfiVÁÎfi NV200 fl…^ ◊Âı. ¿˘‹ÏÂ˝› ±fiı ’ıÁıL…fl ⁄_fiı flÌ÷ı ÏÕ{Î¥fi ◊›ı·Ì ÏfiVÁÎfi NV200 ‹Î_ ‰‘ …B›Î, Á√‰Õ ±fiı fiÎfiÌ ‰ÎfifiÌ ‹Î¿ı˝À‹Î_ ’˛ı@ÀÌ¿·ÌÀÌfi˘ A›Î· fl¬Î›˘ »ı. NV200 ÷ıfiÎ ¿·ÎÁ‹Î_ Á˙◊Ì ‰‘ ·˘Õ V’ıÁ‰Î‚Ì ‰Îfi »ı ±fiı ÷ı‹Î_ ÁÎ÷ ÁÌÀÌfiÌ ‰ıflÎ›ÀÌ, Œo¿Âfi

‰Îfi ‰Î’fl÷Î …\±ı ÷˘ ÷ı‹fiı VÀ˘fl‹Î_ Ï‰rÎÁ fi ’HÎ ⁄ıÁ.ı Áı¿LÕ ËıLÕ ‰Îfi Ï⁄fi¤fl˘ÁÎ’ÎhÎ ±fiı fiÎHÎÎfiÎ ⁄√ÎÕ …ı‰_ ’HÎ ⁄fiÌ flËı. F›Îflı ’˛Îfl_¤‹Î_ ‹˘ÓCÎÌ ’Õ÷Ì fi‰Ì ‰Îfi 40 À¿Î ÏÕV¿ÎµLÀ, 3 ‰Ê˝fiÌ ‰˘fl_ÀÌ ±fiı hÎHÎ ‰Ê˝ Á‘Ì MOT fiËŸfiÌ flÌ÷ı ‹‚ı »ı. ÷ıfiÎ◊Ì flÌÀı·flfiı ’˛˘ŒıÂfi· ¥‹ı… ‹‚ı »ı. ±fiı ÷ı ¤fl˘ÁÎ’ÎhÎ ±fiı ‰‘ ÁÎflÎ fl˘¿ÎHÎ Á‹Îfi »ı.

¿˘Q⁄Ì V‰w’ ‹Î· ÁÎ‹Îfi ±fiı ’ıÁıL…fl ‹ÎÀı ±Î‰ı »ı. 4.4 ‹ÌÀfl◊Ì ◊˘ÕÌ ±˘»Ì ±ı ¿ o ÿ fl ·_ ⁄ Î¥‰Î‚Ì NV200‹Î_ 2 ‹ÌÀfl ·Î_⁄Ì (2040 ‹Ì.‹Ì.) ◊Ì ‰‘ ‹Î· ¤fl‰ÎfiÌ …B›Î »ı. ¡LÀTËÌ· ÕˇÎ¥‰ ±fiı ¿ıQ’ı@À flÌ±fl ÁV’ıLÁfl ÏÁVÀ‹ ÁÎ◊ı NV200 ÷ıfiÎ ¿Îfl√˘ Áı¿Âfi‹Î_ ±ı¿ ÁÎ◊ı ⁄ı VÀÎLÕÕÛ ›fl˘ ’ı·ıÀÁ ±ı¿ ÁÎ◊ı Á‹Î¥ Â¿ı »ı. ‰ÎfifiÌ ¨«Î¥ 1.84 ‹ÌÀfl »ı. F›Îflı ÷ı …‹Ìfi◊Ì 520 ‹Ì‹ÌfiÌ ¨«Î¥±ı flËı »ı ±fiı ÷ıfi_ ÷Ï‚›_ ÷ıfiÎ ¿·ÎÁ‹Î_ Á˙◊Ì fiÌ«_ »ı. …ı Áfl‚ ·˘ÏÕo√‹Î_ ‹ÿÿw’ ◊Î› »ı. ÷ıfi˘ ‰‘‹Î_ ‰‘ ’ı·˘Õ 771 Ï¿·˘√˛Î‹ »ı. flÌ‹Ò‰ı⁄· ÁÌÀ, …ı µ’ÎÕ‰Ì ‰… fiÿÎfl »ı. ÷ıfiÎ ⁄ÿ·ı ¿˘Q⁄Ì‹Î_ ÁÌÀ Ëo‹ıÂÎ_ ‰ÎËfifiÌ ÁÎ◊ı … Ë˘› »ı. ‹ÌÕ·fl˘ ⁄ı¿ flıVÀ ‰Áı˝ÀÌ⁄ÌÀÌ ‰‘Îfl‰Î 60/40fiÎ VM·ÌÀ‹Î_ ±Î‰ı »ı. ±fiı Á‹√˛ ±ıÁıQ⁄Ì ¡ı« ÁÌÀfiÌ ÁÎ‹ı ‰‚‰Î ±Î√‚ ¬ıÓ«Ì Â¿Î› »ı. F›Îflı ’Î»‚fiÌ ΩıÕÌ V‰÷_hÎ flÌ÷ı ·˘Õ ±Ïfl›ÎfiÌ √‹ı ÷ı ⁄Î…\ ‰‚Ì Â¿ı »ı. ‰Îfi ÁÎ¥Õ ‰ŸÕ˘ ÁÎ◊ıfiÎ ±˘MÂfi ÁÎ◊ı ‹‚ı »ı. ÷ı ’Î»·Î ¤Î√‹Î_ ’ıÁıL…fl V‰w’◊Ì ±·√ ’Õı »ı. F›Î_ ÷ıfiı À‰Ìfi ÁÎ¥Õ ËŸL…Õ ¡ı« Õ˘Á˝ »ı. ¿˘Q’Ì ¡ı« Õ˘Á˝ ÁÎ◊ı ‹‚ı »ı F›Îflı ⁄_fiı ÁÎ¥Õ Õ˘flfiÌ ‰ŸÕ˘fiı ‰‘ÎflÎfiÎ ‰ıLÀÌ·ıÂfi »ı. ÏfiVÁÎfiÎ B M·ıÀŒ˘‹˝fiÎ Á‘Îflı·Î V‰w’ µ’fl ⁄fiÎ‰ı·, NV200 fiı V‰÷_hÎ VÀˇ’ ÀÎ¥’ ¡_À ÁV’ıLÂfi »ı. …ı ±·√ Á⁄¡ı‹ µ’fl ‹ÎµLÀ ¿flı·_ »ı ±fiı Ë‚‰Î ‰…fifiÌ ’Ë˘‚Ì ·ÌŒ V’˛Ÿ√ ±ı@Á· »ı. fi˘À ±fiı ‹Ì¿flÎ ±ÎÃ ‰ÎS‰fiÎ 1.5 dci (K9K) 1.461 ÁÌÁ ±ı„L… fi ÕÌ{·‹Î_ ±Î‰ı »ı. À˘¿ÛfiÎ 200 Nm Continued on Page 182

9 October 2009

Asian Trader

181

Spotlight

vans

‰ÎËfi ¬flÌÿ‰Î fiÎHÎÎ_ @›Î_◊Ì ‹ı‚‰Â˘? ‹˘ÓCÎÌ ¬flÌÿÌ Ë˘‰ÎfiÎ ¿ÎflHÎı flÌÀı · fl˘ ÷ı fi Ì ÁÌ‘Ì ¬flÌÿÌ fi ¿flÌ Â¿ı ±fiı ÷ı ¬flÌÿ‰Î …\ ÿ Î …\ÿÎ ±ÎÏ◊˝¿ Ï‰@S’˘ Â˘‘ı »ı. ‰Îfi µI’Îÿ¿˘ ËÎ›fl ’fl«ı{ ÕÌ· ±˘Œfl ¿fl÷Î Ë˘› »ı. ±◊Ô‰Î flÌÀı·fl˘ fiÎHÎÎ Á_V◊Î ’ÎÁı …¥ Â¿ı »ı ¿ı …ı ÷ı‹fiı ‰ÎËfi ÁM·Î› ±fiı ŒoÕfiÌ Ï‰Ï‰‘ ’©Ï÷±˘ ÿÂÎ˝‰ı »ı. ›¿ı ‰ıËÌ¿· ¿˘LÀˇı@ÀÁ ±ı ¿˘LÀˇı@ À ËÎ›fl ±˘Œfl ¿flı »ı. …ı VAT flÏ…VÀfl ¿o’fiÌfiı ±˘»Î‹Î_ ±˘»Î ±˘µÀ-·ı ±fiı ‰‘‹Î_ ‰‘ ¬«˝fi˘ ±_ ¿<Â, ¬ÎÁ ¿flÌfiı flÌÀı·fl ‹ı¥fiıÀıfiLÁ ±fiı flÌÏ·Œ ‰ıËÌ¿·fi˘ ÏfiHÎ˝› ¿flı, ÷ı ±˘Œfl ¿flı »ı. VATfiÎ ·Î¤‰Î‚Î ŒÎ›fiÎLÁ ’ı¿ı… ‹ÎÀı flıB›·fl flıLÀ· ’ı‹ıLÀfiÌ … wfl ’Õı …ı‹Î_ CÎÁÎfl˘ ±fiı ÏÕV’˘{·fiÎ ¬«˝ ÁÏË÷fiÎ ÷‹Î‹ ¬«˝fiı ±Î‰flÌ

·ı‰Î› »ı. ¿˘LÀˇı¿ ËÎ›fl‹Î_ fl˘ÕÀˇıÕ ·Î›ÁLÁfiÌ …wfl ’Õı »ı. F›Îflı fl˘ÕÁÎ¥Õ flÌV@›, Ω‚‰HÎÌ ±fiı flÌÏ·Œ ‰ıËÌ¿· ’˛˘Ï‰{fi CÎHÎÌ‰Îfl ±ı‰Î Ï‰¿S’˘ Ë˘› »ı ¿ı …ı µ‹ıflÌ Â¿Î› ±fiı flıLÀ· ’ı‹ıLÀ‹Î_ «Î…˝ ¿flÌ Â¿Î›. ›¿ı ‰ıËÌ¿· ¿˘LÀˇı¿À ¶ÎflÎ ·Ì{ ’fl«ı{ ±ı ËÎ›fl ’fl«ı{ …ı‰Ì … Ë˘› »ı. …ı‹Î_ CÎÀ÷Î …÷Î_ ‹ÎÏÁ¿ ËÅÎ Ë˘› »ı. …ı flÌÀı·fl ‰ÎËfifiÌ ‹ÎÏ·¿Ì ÁÎ◊ı ΩıÕÎ›ı·Î ÷‹Î‹ ·Î¤˘ ’˛ÎÅ ¿fl‰Î ‹Î√÷Î Ë˘› ÷ı ‹ fiÎ ‹ÎÀı ŒÎ›fiÎLÁ ·Ì{ ±ı ±Î¥ÏÕ›· »ı. ±Î‰¿‰ıflÎfiÎ Ëı÷◊Ì ŒÎ›fiÎLÁ ·Ì{fiı Ë…\ ËÎ›fl ±ı√˛Ì‹ıLÀ √HÎ‰Î‹Î_ ±Î‰ı »ı. …ıfiÎı ±◊˝ ±ı ¿ı flÌÀı·fl˘ ÷ııfiÎ Àı@ Áı⁄· fiŒÎfiı ’˘÷ı «Ò¿‰ı·Î ËÅÎ ÁÎ◊ı Áfl¤fl ¿fl‰Î 100 À¿Î Àı@Á flÌÏ·Œ ‹ı‚‰ı »ı.

flÌÀı·flı ‹_◊·Ì ’ı‹ıLÀ ±fiı ¿˘LÀˇı¿À ’ÌÏfl›Õ ‹ÎÀı Á_‹÷ ◊‰_ ’Õı. ±Î‹Î_ V‰Ì¿Î›˝ ŒÎ¥fi· ’ı‹ıLÀfi˘ Á‹Î‰ıÂ ◊Î› »ı. …ı ±˘»Î‹Î_ ±˘»\_ ’ı‹ıLÀ ΩÔ‚‰‰Î‹Î_ ‹ÿÿ ¿flı »ı. ±ı√˛Ì‹ıLÀfiı ‰Ëı·˘ ’Òfl˘ ¿flÌ Â¿Î› »ı Ωı ¿ı ±Î‹Î_ ÁıÀ·‹ıLÀ «Î…˝ ·Î√ı. ¿˘LÀˇı@ÀfiÎ ±_÷ı flÌÀı·fl ◊ÕÛ ’ÎÀafiı ‰ÎËfi ‰ı«Ì Â¿ı »ı ±fiı ‰ı«ÎHÎfiÎ fiÎHÎÎfi˘ µ’›˘√ ŒÎ¥fi· ⁄·Ò fi ’ı‹ıLÀ ‹ÎÀı ¿flÌ Â¿ı »ı. ‹˘ÀÎ¤Î√fiÎ ›¿ı ‰ıËÌ¿· ¿˘LÀˇÎ¿À˚ÁfiÎ √˛ÎË¿˘

‰ÎËfifiÎ ±ı@Á«ıÓ…fiı ’Á_ÿ ¿flÌfiı fi‰_ ‰ÎËfi ·ı‰Îfi_ ’Á_ÿ ¿flı »ı. …ı‹Î_ √˛ÎË¿fiı ‹ÎÀı ±ı@Á«ıL…fiÌ Ï¿o‹÷fiÎ 98 À¿Î ¤Î√ ‹‚ı »ı. ±ÎfiÎ◊Ì √˛ÎË¿ ‰‘ÎflÎfi˘ fiÎHÎÎfiÌ fi‰Î ‰ÎËfifiÌ ÏÕ’˘{ÌÀ‹Î_ µ’›˘√ ¿flÌ Â¿ı »ı. ±ÎfiÎ Ï‰¿S’ı √˛ÎË¿ ·Ì{Ÿ√ ¿o’fiÌfiı ’Ì’fl¿˘fi˝ flıLÀ· ÷flÌ¿ı ±˘‚¬Î÷Ì ‰ÎÏÊ˝¿ ‹Î‹Ò·Ì fl¿‹ ±Î’Ìfiı ¥E»ı I›Î_ Á‘Ì ‰ÎËfi flÎ¬Ì Â¿ı »ı. ±Î «Ò¿‰b_ ¿fl‰Î ±Î‰¿ ÁÎ‹ı 100 À¿Î ‹ÎŒ »ı.

±fiı 63 kW (86 ’Ì±ıÁ) Õı‰·’ ¿flÌfiı ÷ı lıWÃ ¿Î‹√ÌflÌ, Á‘Îflı·Ì ±ÎT≤ÏkÎ ±fiı ⁄‚÷HÎ‹Î_ ¿fl¿Áfl fl…^ ¿flı »ı. ÷ıfi˘ ’Î‰fl ŒÎ¥‰- V’ÌÕ √Ì›fl ⁄˘@Á◊Ì ÀˇÎLÁ‹ÌÀ ◊Î› »ı. ¿˘¿’ÌÀ‹Î_ ‰‘ …B›Î ’ıÿÎ ¿fl‰Î √Ì›fl ·ı‰· Œ·˘fl◊Ì fiËŸ ’HÎ À>-À˘fi flı’ ±ıflÎµLÕ ¿˘LÁ˘·◊Ì Âw ◊Î› »ı. √Ì›fl ·ı‰·fiÌ µ’fl ÁıLÀfl Áı¿Âfi‹Î_

ËÌÀŸ√ ±fiı ‰ıLÀÌ·ıÂfi ¿LÀˇ˘· »ı ±fiı Õ⁄· ÕÌfi flıÏÕ›˘ V·˘À »ı. ËÌÀŸ√ ±fiı ‰ıLÀÌ·ıÂfi ÁÌÀfiÌ hÎHÎı› fl˘ Á‘Ì ’Ë˘Ó«ı »ı. NV200 ±˘MÂfi· flÌ›fl T›Ò ’ÎÏ¿Ù√ ¿ı‹ıflÎ …ı ±Î ’˛¿ÎflfiÌ ‰Îfi‹Î_ ’˛◊‹ »ı. ±Î ‰ÎfifiÌ ¿ıÏ⁄fi‹Î_ ¿<· VÀ˘flı…, ’˘¿ıÀ ±fiı @›Î_ ⁄˘À· Ë˘SÕfl »ı. ‰‚Ì ¿ı‹ıflÎ, ‹˘⁄Î¥· Œ˘fi ±fiı

±√I›fiÎ ÿV÷Î‰ı… flÎ¬‰Î B·˘⁄˘@ ÁfiÌ µ’fl ±ı¿ ÁÌøıÀ VÀ˘flı… V’ıÁ ’HÎ »ı. ’ÎÏ¿Ù√ ¿ı‹ıflÎfiÌ ÁÎ◊ı ΩıÕÎ÷Î ±fiı ¿Îfl …ı‰Ì ±Î¥À‹˘ VÀÎLÕÕÛ ¿ı ±˘MÂfi· ¥LVÀ%‹ıLÀ …ı‹Î_ ÏfiÁÎLÁ ¥LÀı·Ì…LÀ ¿Ì, ’Î‰fl ‰ÌLÕ˘ ±fiı ESP fi˘ Á‹Î‰ı Â ◊Î› »ı . Áı N ÀÌ ¥@‰Ì’‹ı Ó À ‹Î_ ⁄˛ ı ¿ ±ÎÏÁVÀ ±fiı

¥·ı@Àˇ˘Ïfi¿ ⁄˛ı¿ Œ˘Á˝ ÏÕVÀˇÌO›Âfi ÁÎ◊ı ±ıLÀÌ ·˘ ⁄˛ı¿fi˘ Á‹Î‰ıÂ ◊Î› »ı. ÕˇÎ¥‰fl ±fiı ’ıÁıL…fl ±ıfl⁄ı√ ’HÎ VÀÎLÕÕÛ »ı. …ı‹Î_ ±L› ±ıfl⁄ı√ ±˘MÂfi· »ı. ⁄˘fiıÀ‹Î_ ±ı@VÀˇÎ øıÂ ±ıOÁ˘⁄`√ ‹ÀÌflÌ›· ±fiı ±ıfi∞˝ ±ıOÁ˘⁄ıÂfi ‰˘fiıÀ ÁÎ◊ı flÎËÿÎflÌ±˘fiÌ Á·Î‹÷Ìfi˘ ’HÎ Ï‰«Îfl ¿fl‰Î‹Î_ ±ÎT›˘ »ı.

¿˘VÀ ±˘Œ ±˘ﬁﬂÂÌ’

ÏfiVÁÎfifi˘ ÿÎ‰˘ »ı ¿ı, NV200 fiÌ ¿˘VÀ ±˘Œ ±˘fiflÂÌ’ ±ı ÷ıfiÎ_ ‰√˝ ‹ Î_ Á˙◊Ì ±˘»Ì »ı …ı fiÌ«Ì flfiŸ√ ¿˘VÀ ±fiı ±ı„L…fifiÌ ËÎ¥ ±ıŒÌÂ›LÁÌfiı ¿ÎflHÎı … fiËŸ ’HÎ Áı Œ ÀÌ VÀˇ ¿ «fl ¿ı …ı øı Â Õı ‹ ı … CÎÀÎÕı »ı, ÷ıfiı ¿ÎflHÎı »ı. ÏfiVÁÎfifiÎ › fl ˘Ï’›fi ±ı · ÁÌ‰ÌfiÎ ‰Î¥Á ’˛ıÏÁÕıLÀ Õ˘‹ÌfiÌ¿ ¿˘Àı{ı ±ıÏÂ›fi ÀˇıÕflfiı …HÎÎT›_ ¿ı, ÷ıfiÎ ¥LÀı·Ì…LÀ ·ı - ±ÎµÀ ±fiı ’ı ¿ ı ∞ _ √ ◊Ì ÷ı fi ı ÷ı fi Î ¿·ÎÁ‹Î_ Á˙◊Ì ‰‘ ¿Î√˘˝ ±ıÏfl›Î ±Î’ı »ı. ±ÎfiÎ◊Ì NV200 Œo ¿ Âfi·ÌÀÌ ±fiı ±ı Œ ÌÁÌ›LÁÌfi _ ÁÎ« _ ¿˘Q⁄Ìfiı Â fi ±Î’ı »ı . ±Î … Ï‰ÏÂWÀ÷Î±˘ ‰Îfi ±fiı ¿˘Q⁄Ì ⁄_fiı‹Î_ Ωı‰Î ‹‚ı »ı ’HÎ ¿Îfl …ı‰Ì ¿LŒÀÛ ±fiı Á‰·÷fiÎ Ï‰Ï‰‘ ’ÎÁÎ ÁÎ◊ı. 182 Asian Trader

9 October 2009

Spotlight

soups

ÏÂ›Î‚˘ fi∞¿ ±Î‰ı »ı I›Îflı ÁÒ’fi˘ VÀ˘¿ ¿fl‰˘ ’ÕÂı …ı‹ …ı‹ flÎÏhÎ±˘ œ‚÷Ì Ω› »ı, I›Îflı ¥LÕÌ’ıLÕLÀ flÌÀı·fl˘ ÁÒ’ ‹Î¿ı˝Àfi˘ ·Î¤ ¿ı‹ ·¥ Â¿ı ÷ı ±ıÏÂ›fi ÀˇıÕfl Â˘‘ı »ı Ë‰ı F›Îflı ±˘À‹ ⁄ı Á Ì √›˘ »ı I›Îflı √˛ÎË¿˘ ÷ı ÃoÕÎ Ïÿ‰Á˘ ±fiı flÎÏhÎfiÎ µfiÎ‚Îfi˘ √fl‹Î‰˘ ¥E»÷Î Ë˘› ±ıÀ·ı ÁÒ’fi_ ‰ı«ÎHÎ ‰‘Âı. ÁÒ’ ±Îfl˘B›’˛ ÿ ⁄fiÎ‰‰˘ Áfl‚ ⁄fiı , ÁV÷˘ Ë˘› »ı ±fiı ÷ı◊Ì ±Î ’Õ¿Îflw’ Á‹›‹Î_ ·˘¿˘ ±Îfl˘B› ±fiı Á√‰Õ˘ 9 October 2009

±_√ı Ï«_Ï÷÷ »ı ±fiı fiÎHÎÎ ⁄«Î‰‰Î ‹Î√ı »ı. I›Îflı ÷ıfiÎ ±fiı¿ ⁄˘@Á ‰ı«Î› »ı. ¥LÕÌ’ıLÕLÀ flÌÀı·fl˘ ¿ıLÁ ¿ÎÀÛfi ±fiı ’Îµ« ÁÏË÷‹Î_ ÁÒ’fiÌ flıL…fi˘ VÀ˘¿ ¿flÌ ·Î¤Ì ‹ı‚‰Ì Â¿ı »ı. ±Î Œ˘‹ı˝À CÎHÎÌ ‰¬÷ ±ı¿·Î ‹ÎHÎÁfiÎ ‰’flÎÂfiı ±fi¿>‚ Ë˘›

»ı. ±Î◊Ì ÁÎ_…ı ’˘÷ÎfiÌ Ω÷ı ¿o¥¿ ·ı‰Î ‹Î√÷Î √˛ÎË¿˘ ‹ÎÀı ¿L‰ıfiÌ›LÀ flÌÀı·Ÿ√‹Î_ ÷ı CÎb_ ±fi¿>‚ »ı. ‰ıÀ ±ıQ⁄Ì›_À ÁÒ’ ‹Î¿ıÛÀ 322 Ï‹Ï·›fi ’ÎµLÕfiÌ »ı ±fiı ‰Êı˝ ‹ÒS›fiÌ t„WÀ±ı 6.5 À¿Î ±fiı …J◊ÎfiÌ t„WÀ±ı 5.6 À¿ÎfiÎ ÿflı ‰‘ı »ı. ±Î‹ ¡ıÂ ÁÒ’ ‹Î¿ı˝À 138 Ï‹Ï·›fi ’ÎµLÕfiÌ »ı ±fiı ÷ı 4 À¿ÎfiÎ ÿflı ‰‘ı »ı. ±ı‹ fiÌ·Áıfifi˘ ±Ëı‰Î· …HÎÎ‰ı »ı. ¿L‰ıfiÌ›LÁ «ıfi·‹Î_ ’Îµ«fi_ ‰ı«ÎHÎ ÁÎfl_ »ı. …ı √›Î ‰Êı˝ ‹ÒS›fiÌ t„WÀ±ı 23.3 À¿Î ±fiı ¿ıLÕ ÁÒ’fi_ ‰ı«ÎHÎ 10.5 À¿Î ‰K›_ Ë÷_. ±ı‹ IRI …HÎÎ‰ı »ı.

±˘À‹fiÌ flÎÏhÎ±˘ √˛ Ì fi Ω›LÀ ÁÒ ’ fiÎ Ïfi‹Î˝ ÷ Î, …fifl· Ï‹SÁ ›¿ı …HÎÎ‰ı »ı ¿ı, ¥LÕÌ’ı L ÕLÀ flÌÀı · fl˘±ı ÁÒ ’ fiÎ ‰ı«ÎHÎ‹Î_ ±’ıÏZÎ÷ ‰‘ÎflÎfi˘ ‰‘‹Î_ ‰‘ ·Î¤ ‹ı‚‰‰˘ Ωı¥±ı. ÷Î’‹Îfi fiÌ«_ Ω› »ı ±fiı flÎÏhÎ±˘ œ‚‰Î ·Î√ı »ı . I›Îflı √˛ Î Ë¿˘ Áı · ÎÕ ¿ı Áı L Õ‰Ì«fiÎ ⁄ÿ·ı Ë˘·Á‹ ÁÒ ’ ¥E»÷Î Ë˘› »ı. √˛ÎË¿fiÌ Ï’˛› ’Á_ÿ√Ì ‹…⁄fiÎ ÁÒ’fiÌ ÁÎflÌ flıL…fi˘ VÀ˘¿ flÎ¬fiÎfl Continued on Page 184 Asian Trader

183

Spotlight

soups ‰ı«ÎHÎ ‰‘Îfl‰ÎfiÎ hÎHÎ ’√·Î Ëı¥L{ ¶ÎflÎ flÌÀı·fl˘ ‹ÎÀı Á_’HÒ Î˝ ÁÒ’ ÕÌVM·ı, √˛ÎË¿ ’˛‰ÎË ’fl ¿ı„Lƒ÷ ◊‰Î flÌÀı·fl˘fiı ‹ÿÿ ¿fl‰Î ±fiı ‰ı«ÎHÎ ‰‘Îfl‰Î ‹ÎÀı hÎHÎ ÁÎÿÎ ’√·Î ÁÒ«‰Î›Î »ı. • ÷‹ÎflÎ √˛ÎË¿˘‹Î_ Á˙◊Ì ·˘¿Ï’˛› Ë˘› ÷ı‰Ì ⁄˛ÎÕ_ ±fiı ’˛˘Õ@Àfi˘ VÀ˘¿ ¿fl˘. • ±Î‘Ïfi¿ ‹Î¿ı˝À ÕıÀÎ ‰Î’flÌfiı ¥LÕVÀˇÌ VÀÎLÕÕÛ M·ıfi˘√˛Î‹ ‰Î’flÌfiı ÏÕVM·ı ¿fl˘. • ÏÕVM·ı‹Î_ ’Òfl˘ VÀ˘¿ flÎ¬˘ ±fiı ±ÎµÀ ±˘Œ VÀ˘¿ ÀÎ‚‰Î ÷ı‹Î_ ’Òfl˘ VÀ˘¿ flÎ¬‰ÎfiÌ ¬Î÷flÌ ¿fl˘. Ω›LÀ ⁄˛Î_Õ ‹ÎÀıfiÎ 5.7 Ï‹Ï·›fi ’ÎµLÕfiÎ ‹Î¿ı˝ÀŸ√ ¬«˝fiÌ ±Áflfi˘ ·Î¤ ‹ı‚Ô‰Âı. ‹Î¿ı˝ÀŸ√ ±ı@ÀÌ‰ÌÀÌ‹Î_ ÀÌ‰Ì ±ıÕ., ±˘fi·Î¥fi, ±ı@V’˘{fl ±fiı ¥fi-VÀ˘fl ’˛ ‹ ˘Âfi· ±ı @ ÀÌ‰ÌÀÌfi˘ Á‹Î‰ıÂ ◊Î› »ı.

±ıQ⁄Ì›LÀ Œ˘@Á

flÌÀı·fl˘fiı Á˙◊Ì ‰‘ fiŒ˘ ◊Âı ±ı‹ …fifl· Ï‹SÁ, › ¿ ı fi Î ‹Î¿ı ˝ À Ÿ√ ÏÕflı@Àfl ±ıÕ ¿SŒ …HÎÎ‰ı »ı. ““±Î ‰Êı˝ ±‹ı √˛ÎË¿˘fiÎ ’˛‰ÎË‹Î_ ◊˘ÕÎ_ ŒıflŒÎfl Ωı›˘ »ı. √˛ÎË¿˘ ’˘÷ÎfiÎ ‹ÎÀı Â_ ±√I›fi_ »ı ÷ıfi_ ’fi—‹ÒS›Î_¿ ¿flÌ flèÎÎ »ı. Ïfi›Ï‹÷ flÌ÷ı ⁄ËÎfl …‹‰ÎfiÎ Ïÿ‰ıÁ Ë‰ı √›Î. 2009‹Î_ √˛ÎË¿˘ CÎıfl ‰‘ ¤˘…fi S›ı »ı ±fiı ’Ïfl‰Îfl ÁÎ◊ı ÁÎfl˘ ±Îfl˘B›’˛ ÿ ¬˘flÎ¿ S›ı »ı. √›Î ‰Êı˝ √˛Ìfi Ω›LÀı ’˘÷Îfi˘ ’˘ÀÛ Œ ˘Ï·›˘ V‰ÌÀ¿˘fi˝ ◊ Ì ±Î√‚ ‰‘ÎflÌfiı ¿˘¥ Ω÷ µ‹ıfl˘ ¿ı Ï’˛{‰ı˝ÀÌ‰ Ï‰fiÎ Œ@÷ ÁÎ«Ì ‰ı∞Àı⁄SÁfi˘ ÁÒ’ fl…^ ¿›˘˝. √˛Ìfi Ω›LÀ ÁÒ’fiÌ 3 flıL… ’Îµ«‹Î_ ±Î’ı »ı. ±fiı ÷ı‹Î_ ¿LÀˇÌ √ÎÕÛ fi ‰ı ∞ Àı ⁄ SÁ, ‰Î¥fi flÌ’LÕ À˘‹ıÀ˘ ±fiı ŒÎ‹˝ ËÎ‰ı˝VÀ ‹Âw‹ ‰ıflÎ›ÀÌfi˘ Á‹Î‰ıÂ ◊Î› »ı. ¿Œı µ‹ı›_˝ ¿ı, ““±Î…fiÎ {Õ’Ì …‹ÎfiÎ‹Î_ √˛ÎË¿˘ ’ÎÁı fl˘¿Î‰Îfi˘ Á‹› fi◊Ì ±‹ı ‰fiV’Ï÷fiÌ ÁÎfl’ ‘flÎ‰÷Î ’˛˘Õ@À ‹ı‚‰‰Îfi˘ Áfl‚ flV÷˘ Â˘‘÷Î Ë˘› »ı. ’Îµ« Œ˘‹ı˝À ÷◊Î ÷ˆ›Îfl ¿fl‰ÎfiÌ ÁËı·Ì flÌ÷fiı 184 Asian Trader

¿ÎflHÎı √˛Ìfi Ω›LÀ ÁÒ’ ÷ı‹fiı ±Î‹Î_ ‹ÿÿw’ ◊Î› »ı.”” √˛Ìfi Ω›LÀ ÁÒ’ ±Î ‰Êı˝ √˛Ìfi

Ëı¥L{ ÁÒ’ı ±Î ‰Ê˝fiÎ ’˛Îfl_¤‹Î_ ΩËıfl ¿›* Ë÷_ ¿ı, ÷ı ±Î ‰Êı˝ ‰ıÀ ±ıQ⁄Ì›LÀ ÁÒ’ ’fl K›Îfi ¿ı„Lƒ÷ ¿flÌfiı «ÌS… ÁÒ’ ¿ıÀı√flÌfiı ±ı@ÁÎ¥À ¿flÌ flËı· »ı. Ï«SÕ ÁÒ’ ‰ÎÏÊ˝¿ ±ı¿ À¿ÎfiÎ ÿflı CÎÀ÷Î_ Ë˘‰ÎfiÎ fiÌ·ÁıfifiÎ ±Ëı‰Î·fiı ’√·ı ’√·ı ÷ı‹HÎı ±Î ÏfiHÎ˝› ·Ì‘˘ »ı. Ëı¥L{ ÁÒMÁfiÌ ⁄˛Î_Õ ‹ıfiı…fl …ıfiÌ «⁄ı …HÎÎT›_ ¿ı, ““Ëı¥L{ …ı √˛ÎË¿˘ ¨«Ì @‰˘Ï·ÀÌfiÎ, ‹…ıÿÎfl ±fiı √ÒÕ ‰ıS› ‹Ì· ‹Î√ı »ı ÷ı‹fiı ±’Ì· ¿fl÷Î ‰ıÀ ±ıQ⁄Ì›LÀ ÁÒ’fiı Á÷÷ flÌ¡ıÂ ¿flı »ı. ±Î √˛ÎË¿ ’˛‰ÎËfiÎ ’˛Ï÷¤Î‰‹Î_

±‹ı Á‹√˛ ¿ıÀı√flÌfiı ±Î√‚ ‘’Î‰Ì flèÎÎ »Ì±ı. ±fiı ’ÏflHÎÎ‹ı ±‹ÎflÎ flÌÀı· ¤Î√ÌÿÎfl˘fi_ ‰ı«ÎHÎ ‰‘Âı. ‰ıÀ ±ıQ⁄Ì›LÀ ÁÒ’ ‹Î¿ı˝À‹Î_ Ëı¥L{fi˘ ÏËVÁ˘ 60 À¿Î »ı. ±fiı ÷ı ‰Êı˝ ‹ÒS›fiÌ flÌ÷ı 8.2 À¿Î ‰‘ı »ı. …ı ‹Î¿ı˝À √˛˘◊◊Ì ‰‘Îflı »ı.”” ±Î ¿o’fiÌfiÌ ⁄ı ‰Ê˝ ’Ëı·Î fl…^ ◊›ı·Ì ÀıVÀ ±˘Œ Ë˘‹ flıL…fi_ flÌÀı· ‰ı«ÎHÎ 8.4 Ï‹Ï·›fi ’ÎµLÕ »ı. ±fiı ±_¿Ì ÁÒ’ Áı@Àfl‹Î_ ÷ı fi_⁄fl ⁄ı ⁄˛Î_Õ »ı. Á‹fl‹Î_ ÷ı ⁄Ì√ ÁÒ’ flıL…‹Î_ ΩıÕÎ÷Î ¥ÀÎ·Ì›fi ‹ÌÀ⁄˘· ±ı L Õ À˘‹ı À ˘ ±fiı ‹ı„@Á¿fi «Ì·Ì ⁄ÌŒ ±ıLÕ ⁄Ìfi ‰ıflÎ›ÀÌ fl…^ ¿flÌfiı ±L› Ëı¥L{ flıL…fiı Ï‰V÷ÎflÌ Ë÷Ì. ±Î ⁄_fiıfiÎ ¤Î‰ 1.19 ’ÎµLÕ »ı.”” ŒÎ‹˝Á˝ ‹Î¿ı˝À flıL…fiı øÌ‹Ì wÀ ‰ı∞Àı⁄SÁ ±ıLÕ V‰ÌÀ ’˘ÀıÀ˘ ÷◊Î ⁄˛˘¿˘·Ì ±ıLÕ VÀÌSÀfi ‰ıflÎ›ÀÌ fl…Ò ¿flÌfiı Ï‰V÷Îflı · »ı . ±Î ⁄_ fi ı fi Î ¤Î‰ 1.19 ’ÎµLÕ »ı. F›Îflı À˘‹ıÀ˘

9 October 2009

Spotlight

soups «ÌSÕ ÁÒ’ ¿ıÀı√ﬂÌ‹Î_ À˘’ﬁÎ µI’Îÿ¿˘

L›Ò ¿˘‰ıLÀ √ÎÕÛfi ÕuÁÌ B·˘flÌ›Á ›˘¿ÛÂÎ›fl ÁÒ’ ⁄Î¿ÌfiÎ ⁄‘Î

’ÎµLÕ‹Î_ 62 Ï‹Ï·›fi 2 Ï‹Ï·›fi 1.9 Ï‹Ï·›fi 1.5 Ï‹Ï·›fi 7,00,000

Á˘Á˝ — fiÌ·Áıfi V¿ıfiÀˇı¿ ⁄Î‰fi w/e ±˘√VÀ 8 2009

±ıLÕ ⁄ıÁÌ· Ëı¥L{fiÌ ‰ı¥À ‰˘«fl flı L …‹Î_ Ωı Õ Î›Î »ı . ±Î ‰Êı ˝ ±Î ’Ëı·Î_ ŒÎ‹˝Á˝ ‹Î¿ı˝À ’˘ÀÛŒ˘Ï·›˘‹Î_ ¿ıfl˘À ±ıLÕ ¿˘flÌ±ıLÕfl ‰Ì◊ øÌ‹ ¡ı« ΩıÕÎ›_ Ë÷_. …ıfiÌ «⁄ µ‹ıflı »ı ¿ı, ““Ëı¥L{ ÁÒ’ Ï‰¿ÎÁfi˘ ±ı…LÀ …‹Î‰‰Îfi_ «Î·_ flÎ¬ı »ı. ±fiı ±‹ÎflÌ ŒÎ‹˝Á˝ ‹Î¿ı˝À flıL… ·˘¿˘‹Î_ ÁQ≤©, ÁÎflÎ eÕfiÌ ‰‘÷Ì ¥E»Îfiı ¨«Ì √HÎ‰kÎÎfiÎ CÎÀ¿˘ ‰Î’flÌfiı ’Ïfl’ÒHÎ˝ ¿flı »ı. fi‰Î ¿ıflıÀ ±‹ı ¿˘flÌ±ıLÕflı ÁÒ’ı ±‹ÎflÎ √˛ÎË¿fiÎ V‰ÎÿfiÎ ’ÏflZÎHÎ‹Î_ ¨«Î ’ÏflHÎÎ‹ ‹ı‚T›Î »ı. ±fiı ÷ı ËÎ·fiÎ ±fiı fi‰Î ÁÒfiÎ Àˇıfi‹Î_ ËÌÀ ÁÎÏ⁄÷ ◊Âı.

±Î… Á‘Ìfi_ Á˙◊Ì ‹˘À<_ NPD 138 Ï‹Ï·›fi ’ÎµLÕfiÌ ¡ıÂ ÁÒ’ ¿ıÀı√flÌ‹Î_ ±√˛ıÁfl L›Ò ¿˘‰ıLÀ √ÎÕÛfiı ±Î ±˘À‹‹Î_ » fi‰Î 600 √˛Î‹fiÎ ÁÒ’fiı fl…^ ¿fl‰ÎfiÌ ΩËıflÎ÷ ¿flÌ »ı. ±Î fi‰Ì ““”¡ıÂ Œ˘fl ‰ÌLÀfl”” ‰ıflÎ›ÀÌ‹Î_ ⁄ÀflfiÀ V¿˘« ±ıLÕ Áı…, flıÕ ’Ì’fl ±ıLÕ fl˘¿ıÀ, V¿˘« ⁄˛˘◊, ⁄ÌŒ ±ıLÕ ±Î¥flÌÁ VÀÎLÀ, «Ì¿fi, ·ı‹fi ±ıLÕ Àıflı√˘fi ±fiı ±˘@ÁÀı¥·fi˘ Á‹Î‰ıÂ ◊Î› »ı. ±Î ÿflı¿fi˘ ¤Î‰ 1.66 ’ÎµLÕ »ı ±fiı ÿflı¿ »fiÎ ±ÎµÀfl‹Î_ ±Î‰ı »ı. ±Î…ı ±√Îµ ¿fl÷Î ·˘¿˘ ‰‘ ’˛ ‹ ÎHÎ‹Î_ ÷ÎΩ 9 October 2009

ÁÒ’ ¬flÌÿı »ı I›Îflı ±ÎÀ·Ì ⁄‘Ì ‰ıflÎ›ÀÌ fl…^ ¿fl‰Î◊Ì ±Î ¿ıÀı√flÌ‹Î_ fi‰Î √˛ÎË¿˘ ¬ıÓ«Ì Â¿ÎÂı.”” ±ı‹ L›Ò ¿˘‰ıLÀ √ÎÕÛfi √˛’fiÎ ‹Î¿ı˝ÀŸ√ ÏÕflı@ Àfl fiÎ¥…ı· ’ıfl˘Àı …HÎÎT›_ Ë÷_. fi‰Î ‹ÁÎ·ÎfiÌ T›Î’¿ ±’Ì·◊Ì ±‹ı ‰‘

’˛◊‹ ‰¬÷fiÎ √˛ÎË¿˘fiı ŒÌ‰fl √˛ÎË¿ ÷flÌ¿ı Œıfl‰Ì Â¿ÌÂ_. ±Î ZÎıhÎ‹Î_ ±‹ı fi˘Ó‘’ÎhÎ ÁŒ‚÷Î ¤˘√‰Ì±ı »Ì±ı, F›Î_ L›Ò ¿˘‰ıLÀ √ÎÕ˝fi ÁÒ’fiÌ ¬flÌÿÌ 4,00,000 ◊Ì ‰‘Ì 1.2 Ï‹Ï·›fi √˛ÎË¿ Á‘Ì ◊¥ »ı. ±ı‹ fiÌ·Áıfi …HÎÎ‰ı »ı. L›Ò ¿˘‰ıLÀ √ÎÕÛfi ±Î ±˘À‹‹Î_ ’Ì¿ ÀÎ¥‹ ITV ÁÌflÌ{ Ï⁄˛ À LÁ ⁄ıVÀ ÕÌÂfiı V’˘LÁfl ¿flÂı. …ı‹Î_ 40 ¿Î›˝ø‹fiÎ ÿflı¿ ±_ÿÎ…ı 1.5 Ï‹Ï·›fi ÿÂ˝¿˘ Á‘Ì ’Ë˘Ó«Âı. »ıS·Î‹Î_ »ıS·Î ‰ı«ÎHÎfiÎ ±Î_¿ÕÎ ÿÂÎ˝‰ı »ı ¿ı, L›Ò ¿˘‰ıLÀ √ÎÕÛfi ¡ıÂ ÁÒ’ ¿ıÀı√flÌfiÎ ‰ı«ÎHÎ◊Ì ‰‘ ‰ı«ÎHÎ ‘flÎ‰ı »ı. L›Ò ¿˘‰ıLÀ √ÎÕÛfi ⁄˛Î_Õfi_ ‹ÒS›fiÌ t„WÀ±ı ‰ı«ÎHÎ 61 Ï‹Ï·›fi ’ÎµLÕ◊Ì Ï‰ÂıÊ

»ı. …ı ⁄ΩflfiÎ 45 À¿Î ‘flÎ‰ı »ı ±fiı √›Î ‰Ê˝ ¿fl÷Î_ 4 À¿Î ‰‘ »ı ±ı‹ fiÌ·Áıfifi˘ ±Ëı‰Î· ¿Ëı »ı.

Ï’˛‹Ì›‹ ‰ıflÎ›ÀÌ ⁄ı@ÀÁ˝ ›¿ı‹Î_ Á˙◊Ì ‰‘ ’˘M›·fl Ï’˛‹Ì›‹ ¿ıLÕ ÁÒ’ Ë˘‰Îfi˘ ÿÎ‰˘ ¿flı »ı. ÷ıfiÎ ÁÒ’‹Î_ ‹ÎhÎ ¿<ÿfl÷Ì Œ·ı‰fl ±fiı fl_√˘ Ë˘› »ı ±fiı ¿o’fiÌfi˘ ÿÎ‰˘ »ı ¿ı ‹ÎhÎ ‰ı¿fi …ı‰Î CÎÀ¿˘‹Î_ ““F›Î_ Ï’˛{‰˝ıÀÌ‰ Ë˘‰ÎfiÌ ‘ÎflHÎÎ Ë˘› I›Î_ … ÷ı Ë˘› »ı.”” ±Î ¿o’fiÌfiÌ flıL…‹Î_ Õı·Ì ¥LV’Î›ÕÛ ÁÒ’, Œı‰flÌÀı·, ËıS‘Ì «˘¥{, ·¿{flÌ, ‰ı∞ÀıflÌ›fi ±fiı ÁÒ’ ⁄ÎµSÁfi˘ Á‹Î‰ıÂ ◊Î› »ı. Õı·Ì ¥LV’Î›˝Õ ±ı Õı·Ì VÀÎ¥·fiÎ CÎÀ¿˘‹Î_◊Ì ’˛ıflHÎÎ ·¥fiı ⁄fiÎ‰ı·_ »ı F›Îflı ¿<ÿfl÷Ì CÎÀ¿˘◊Ì ⁄fiı·Ì Œı‰flÌÀ flıL… √fl‹, øVÀÌ ⁄˛ıÕ ÁÎ◊ı ·ı‰Ì ±Î¥ÕÌ›· »ı. ËıS◊Ì «˘¥Á »ı ÷ı Á‹÷˘· ’˘Ê¿ ÁÒ’fiÌ flıL… »ı …ı ¿<ÿfl÷Ì flıÁÎ, ’˛˘ÀÌfi, ¿Î⁄˘˝ËÎ¥ÕˇıÀ ±fiı ±ıfi∞˝ ⁄ıfiÌŒÌÀ ±Î’ı »ı ±fiı ÷ı‹Î_ ¿ÚÏhÎ‹ µ‹ıflÎ fi◊Ì. ±Î flıL…‹Î_ ¤Ò¬ Á_÷˘Ê‰Î ÁQ≤© «_¿ ÁÏË÷fiÎ ËıS‘Ì «˘¥Á «_¿Ì ÁÒ’fi˘ Á‹Î‰ıÂ ◊Î› »ı. ⁄ı@ÁÀÁ˝fiÌ ·¿{flÌ ÁÒ’ flıL… ΩHÎı ±Î’HÎı ±_√÷ flÁ˘›Î±ı ⁄fiÎT›˘ Ë˘› ÷ı‰˘ ¬flı¬fl V’ıU›· ±fiı ÁQ≤© ÀıVÀ ±fi¤‰ ¿flÎ‰ı »ı. ±ı‰˘ ¿o’fiÌfi˘ ÿÎ‰˘ »ı. ‰ı∞ÀıflÌ›fi ÁÒ’‹Î_ 3 À¿Î◊Ì ±˘»Ì ŒıÀ Ë˘› »ı. ⁄˛ı¿VÀÁ˝ ÁÒ’ ⁄ÎµSÁ ±ı ÁŸ√· Á‰˝ ‹Î¥ø˘⁄ı‰ı⁄· ⁄Îµ·‹Î_ flÌ›fl ÁÒ’fiÌ flıL… »ı. …ı‹Î_ ¿˘¥ ¿ÚÏhÎ‹ ¿·flŸ√ ¿ı Œ·ı‰flŸ√ fi◊Ì. ±Î flıL…‹Î_ ⁄ı “V‹Ò‘” flÌÁÎ¥‰ À˘‹ıÀ˘ ±ıLÕ V‰ÌÀ ⁄ÁÌ· ±fiı ⁄ÀflfiÀ V¿‰˘Â, ¿ıfl˘À ±ıLÕ flıÕ ’Ì’fl µ’flÎ_÷ 3 «_¿Ì ‰ıflÎ›ÀÌ — ‹ıÕ·Ì ±˘Œ ¿LÀˇÌ ‰ı∞Àı⁄SÁ, V‹˘¿Õ ⁄ı¿˘fi ±ıLÕ Ï‹@VÕ ⁄Ìfi ±fiı V’Î¥ÁÕ ·ıLÀÌ·, À˘‹ıÀ˘ ±fiı ‰ı∞Àı⁄·fi˘ Á‹Î‰ıÂ ◊Î› »ı. Asian Trader

185

Classified Focus on security

Forgery Detectors from £1.95 Note Counters from only £99.95 Hi Speed Coin Counter / Sorters from only £145.95 Anglo-Tech Ltd West Buckland Somerset TA21 9LE Tel 01823 663583 E info@anglo-tech.com www.anglo-tech.com

186

Asian Trader

9 October 2009

Classified

CASH REGISTERS & EPOS

EPOS

OPTIONAL SECOND SCREEN FOR ADVERTISING

BUNDLE INCLUDES: ST A10 TOUCH SCREEN, TOSHIBA THERMAL RECEIPT PRINTER, ORBIT SCANNER, CASH DRAWER, POS SOFTWARE VERY BROAD CONNECTIVITY

CHIP & PIN CONNECTIVITY

WIRELESS HAND HELD STOCK TAKING DEVICE

AVERY FX-120 SCALE

CCTV CONNECTIVITY

STOCK CONTROL & BACK OFFICE MANAGEMENT SOFTWARE

SPREAD THE COST AND PAY MONTHLY. CALL FOR DETAILS. VERY BROAD SOLUTION FOR ALL YOUR RETAIL MANAGEMENT NEEDS Unlimited product scanning Mix & Match Discount Levels Customer Loyalty g Labels Stock Control system y Shelf Edge Scale,, Wireless Hand Held,, CCT V,, Connectivity & Back Office Software Connectiv ityy

CHOOSE FROM A RANGE OF WORLD’S BEST BRANDS AT COMPETITIVE PRICES UNBEATABLE SERVICE UNB UNBEAT EATABL ABLE E SERV S ERVICE ICE

24/7 ONLINE TROUBLE SHOOTING VIA BROADBAND, FREE HELP DESK SUPPORT & CONSULTATION

REFRIGERATION COPIERS

LOW COST REFRIGERATION SHOPFITTING AND SHELVING SUPPLIED

PARMA 2LF remote (motor sited externally)

H: 2010mm L: 3810mm D: 867mm

Finance Available

Thornbury Refrigeration Co. TELEPHONE 01376 512974 Trent 4 Integral

H: 1975mm L: 940/1240/1840mm D: 837mm (shelf depth 400mm)

Recommended by

NFRN

“ Representing Leading News

9 October 2009

Asian Trader

187

Classified

equipment

Wishing you all a Happy Diwali & a Prosperous New Year

Make it easier on your customers by using a Partington product. Trolleys Nesting eys aisle troll Narrow safety steps use Wareho Trucks, etc Sacks

For further information, phone

01594 824676

Fax: 01594 822312 or visit: www.trolleys4u.com

Partington Engineering Ltd. Hollyhill Road, Forest Vale Industrial Estate, Cinderford, Gloucestershire GL 14 2YA REFRIGERATION

PRAGUE

880mm deep

MAXI SLIM 780mm deep

2.5m £4250 2.5m £3998 3.1m £5300 3.1m £4934 3.85m £5650 3.85m £5400

£3,998 £2,755 framec freezer *Illuminated Canopy *Epos Ticket Strip

188

Asian Trader

*Low Front *Ideal for Dairy,

Beer and Wine

1.0m 1.3m 1.6m 1.9m 2.5m

£2,056 £2,221 £2,763 £2,940 £3,384

£2,056

9 October 2009

Classified

REFRIGERATION

FRAMEC Expo1100 Freezer

SMIRNOFF 595mm £620 With 8 Cases 890mm £1014 With 14 Cases 1140mm £1215 With 20 Cases

£2555 Single Door

£1223 TEFCOLD UFG 1380 Freezer

FREE STOCK

£739

EIS214

Treble Door £2485

NEW

ROTA Slimline From £779 Many Sizes

NORCOOL Super 76 £799 With 40 FREE Cases of Strathmore Water Worth £768 rrp

VMDSL Slimline From £1589 Widths From 760mm to 2M

£809

1000mm

£865

£415

1140mm

£955

1360mm

Ask About Our Stock Offer

£1124

Ask About Our Stock Offer RC Multideck From

BEST SELLER

£1430

Widths From 1M to 2M

From 600mm to 2.5M Widths

HOT DISPLAY

BETA Patisserie From £1245 More Sizes IC Range Display Freezers With Baskets From

JAMAICA Hot Display From £1476

£379

More Sizes

VCL Range Hinged Glass Freezer 1.1m £533 1.5m £597 1.9m £711 2.0m £851 Includes Baskets Sliding Glass Lids Available

ige ur Refr se C all f or a C at al og u e o f a l l o

BEST SELLER JUMBO Freezers. Bumper Bars. Large Capacity. Glass Lid 1.5m £689 2.0m £799 2.5m £955

C at er i ng Equ ipm en t Pr od u ra t e d o r cts.

Order Online

01494 446669 www.foodfresh.uk.com

9 October 2009

TEFCOLD FS1380 Glass Door Chiller

890mm

NEW - ARNEG Remotes Available

LINCAT Pie Warmer

Plea

£738

MARAO From

NEW

£299

BEST SELLER

Drinks Chillers 690mm

£1185

PRIMA Slimline From £985 Many Sizes

ABELA Slimline From £989 More Sizes

FREE STOCK

t 'VMMZ (VBSBOUFFE t 'SFF 6, .BJOMBOE %FMJWFSZ t 4IPSU -POH 5FSN 'JOBODF "WBJMBCMF t 7"5 &YUSB

Asian Trader

189

Includes

£419

Free

Includes

20 Free Cases

10 Free Cases

Husky 400ltr PEPSI Single Door Chiller 500ml Bottles

£579

Ice Cream Viz28 1m Display Freezer

£449

Highland Spring

Husky 400ltr Single Door Chiller

500ml Bottles

£579

Includes

£483

Free

Ice Cream Viz38 1.3m Display Freezer

£475

New Lower Price

Husky 2m Jumbo

£799

Includes

20 Free Cases

PEPSI

Husky 800ltr Double Door Chiller

500ml Bottles

£969

Husky 2.5m Jumbo

£949

40 Free Cases

Husky 800ltr Double Door Chiller

Highland Spring 500ml Bottles

£969

Husky 1.7m Cavern Multideck

£2395

Your Choice Of Pepsi Or Stella Artois Free Stock

Other Sizes Available

Sales: 08700 62 2010 www.huskyproducts.com OPEN 7 DAYS A WEEK All costs exclude VAT. Stock shown is illustration only. Free stock value is shown at typical retail prices. This is a limited offer subject to standard HCK Group Ltd. terms and conditions of supply: ask for details or see www.husky-group.com. Offer applies to U.K. mainland only, and strictly whilst stocks last. Most products guaranteed one year parts and labour. All leasing quotes are subject to status, based on businesses trading for 3 years or more, and subject to terms and conditions: apply for written details. Costs may vary. E&OE.

Spotlight

192 Asian Trader

christmas confectionery

9 October 2009

Spotlight

9 October 2009

christmas confectionery

Asian Trader

193

Editorial

ËıM’Ì Ïÿ‰Î·Ì

Ïÿ‰Î‚Ì ÁÎ◊ı CÎHÎÌ ‘ÎÏ‹˝¿ ‹ÎL›÷Î ±fiı ¤T› ’ÒflÎHÎ¿◊Î Á_¿‚Î›ı·Ì »ı ±fiı ÷ı ¤Îfl÷fiÎ …\ÿÎ …\ÿÎ ¤Î√˘‹Î_ Ï‰Ï‰‘ V‰w’ı ±fiı ±·√ ±·√ »ı. ±Î‹ »÷Î_ ÷ı ±_√ıfiÎ ¿˘¥ ‘ÎÏ‹˝¿ ¬·ÎÁÎfiı ⁄Î…\±ı flÎ¬Ìfiı ’HÎ …ı ¿˘¥ ±Î ’˛¿Îflfi_ ’‰˝ µ…‰ı »ı ÷ıfiı ±ı‰Î Á‹› ÷flÌ¿ı ÏfiËÎ‚ı »ı ¿ı …ı‹Î_ ±ÎÂÎ±˘fiÌ ’fi— ºœ÷Î T›@÷ ◊Î› »ı, F›Î_ Ï‹hÎ÷Î ±fiı Â¤ıE»Î Á˙◊Ì Áıflı Ë˘› »ı ±fiı ∞‰fifiÎ ±Îfi_ÿfiı ‹Îfi‰Ω÷fiı ‘ÎÏ‹˝¿ ¤ıÀ ÷flÌ¿ı µ…‰Î› »ı. Ïÿ‰Î‚Ì ÏËoÿ ÷Ëı‰Îfl »ı, ’HÎ ÷ı …ˆfi˘ ±fiı ÏËoÿ±˘ ‹ÎÀı µ…‰‚HÎÌfi˘ ’˛Á_√ »ı. ÷ıfi˘ Á_ÿıÂ˘ ±ı »ı ¿ı ¬flÎ⁄ ÷k‰˘ ’fl ÁÎflÎ ÷k‰˘fi˘ Ï‰…› ◊Î› »ı, ’˛¿ÎÂ ±_‘¿Îflfiı ÿÒfl ¿flı »ı ±fiı iÎÎfi

194 Asian Trader

±iÎÎfi ’fl ∞÷ ‹ı‚‰ı »ı ÷ı ÁÎ‰˝ÏhÎ¿ ⁄Î⁄÷ »ı ó±ı‰Ì ⁄Î⁄÷ ¿ı …ı‹Î_ ÿflı¿ ó ’»Ì ÷ı √‹ı ÷ı ‘‹˝ ¿ı Ω÷fi˘ Ë˘› ó ’HÎ ÏËVÁıÿÎfl »ı. ±‹ı ±‹ÎflÎ ÷‹Î‹ ‰Î_ « ¿˘fiı , Ïÿ‰Î‚ÌfiÌ Â¤ıE»Î ±fiı ±Î‘Îfl fiÒ÷fi ‰Ê˝fiÌ Â¤ ¿Î‹fiÎ ’ÎÃ‰Ì±ı »Ì±ı.

Ë‰ı ⁄Ë ±Î_«¿Î… fi¿ fi◊Ì ±ı¿ ÿ¿ÎfiÿÎflı ÷ıfiÌ ÿ¿Îfi‹Î_◊Ì ËΩfl˘ ’ÎµLÕfiÌ Ï¿o‹÷fiÎ ±ÎS¿˘Ë˘·fiÌ «˘flÌ ¿flÌfiı ‰Îfi‹Î_ ¤Î√÷Î «˘fl˘fiÌ ‰ıfifi˘ «Îfl ÿıÂ‹Î_◊Ì ’ÁÎfl ◊÷Î 50 ‹Î≥·fiÎ ±_÷fl Á‘Ì ’Ì»˘ ¿›˘˝ Ë÷˘. ÷ıfiÌ ÁÎ◊ı ¿Îfl‹Î_ … ⁄Î…\‹Î_ ⁄ıÃı·˘

÷ıfiÌ ±ÎÁÌVÀoÀ ÷ıfiÎ ‹˘⁄Î¥· ’fl ’˘·ÌÁfiı flfiŸ√ ¿‹ıLÀflÌ ±Î’÷˘ Ë÷˘ ó …ı‹Î_ ‰ıfifi_ «˘yÁ V◊‚ ‰HÎ˝fi ±fiı fl∞VÀˇıÂfi fi_⁄fl ±Î’÷˘ Ë÷˘ ó »÷Î_ ’HÎ ±Î √fiı√Îfl˘fiı ±Î_÷fl‰Î ¿Â_ ¿fl‰Î‹Î_ fi ±ÎT›_. ±ıÏÂ›fi ÀˇıÕflfiÎ ±Î ±_¿‹Î_ ’˛ÏÁ© ◊›ı· ±Î ‰Î÷ ΩHÎÌfiı ’˛ΩfiÎ CÎHÎÎ ‹ÎHÎÁ˘fiı ±Î_«¿˘ ·Î√Âı ó ’HÎ Â˘’¿Ì’fl˘fiı fiËŸ. ÿ¿Îfi˘fiı ·√÷Î √fiÎ±˘fi˘ ÷ı‹fi˘ fl˘…-⁄-fl˘…fi˘ ±fi¤‰ Ë‰ı ÷ı‹fiı ±Î ¿Î›ÿÎfiÌ ±Î ‹Î‹·ı ±˘»Ì ±√I›÷Î ÿÂÎ˝‰ı »ı …ıfi˘ ±◊˝ ±ı ¿ı ¬Ò⁄ ±_Ï÷‹ ÿÎ¬·Î±˘‹Î_ ’HÎ ’˛Ï÷¤Î‰ ±Î’‰ÎfiÌ ’˘·ÌÁfiÌ ÏfiWŒ‚÷ÎfiÌ ±Î_ « ¿Î… fi¿÷Îfi˘ ±ÎCÎÎ÷ ÷ı ± ˘ ‰‘ fi ı ‰‘ ’˛‹ÎHÎ‹Î_ ±fi¤‰Ì flèÎÎ »ı.

9 October 2009

kepak diwali asian trader fp advert 2009 final.pdf 1 28/09/2009 15:40:03

5527Chivas.ai

09/10/2009

15:57

HAPPY DIWALI FROM The nation’s number 1 super premium whisky and rated the most prestigious by spirit drinkers

Enjoy Chivas Responsibly GFK Off trade tracker 2009. Nielsen Scan track Off trade MAT to 05/09/09 – Blended Whisky