Asian Traveller April 2010

Vol. 3 • No. 7 • April 2010

Inside 6

this issue

Take Incredible India Brand to Next Level

Face to Face

Personalit y

The India Minister of Tourism Kumari Selja has said that there is still a lot of hidden potential for development of tourism in India and the Union Ministry of Tourism is working with all the stakeholders to make destination India one of the top destinations of the world.

6

Dubai Is Ready For ATM 2010

Dubai is all set for the Arabian Travel Market 2010. The 17th edition of Middle East's premier travel and tourism show will begin on May 4 at the Dubai International Convention and Exhibition Centre and conclude four days later on May 7.

SETHAPHAN BUDDHANI

SANT SINGH CHATWAL

p8

p 12

23 Kanchanaburi- Histor y Meets Culture

16 Informed Policies to Benefit Travel and Tourism Sought The World Travel and Tourism Council - the voice of the world's 100 foremost Travel and Tourism leaders - has called for the nex t British Government to commit to informed policies that create the environment in which Travel and Tourism thrives. The call comes as the UK's political parties unveil their manifestos this week ahead of the general election.

24 Indian Travel Agents Need to Introduce Travellers to New Products, Experiences

26 Secrets of Slovenia

The tourism industry in ASEAN is going weak at the knees and falling in love with India's rapidly expanding urban middle class. If pesky issues of visas, food choices and prejudices can be overcome, the infatuation will grow into a long-term marriage of dependency and mutual respect.

20 Fortune Launches Properties in Mumbai, Gandhinagar

Woman of the Month

10 Questions

20 TAJ Debuts in South Africa 27 Tamil Nadu Becomes a Preferred Medical Tourism Destination 28 Asian Premium Air Travel Demand Soars, Europe & US Struggling: IATA

RAJESH KUMAR MADAN

PRIYA HARIKUMAR

p 10

p 18 Cover Photo Cour tesy: DTCM, India

APRIL 2010

•4•

ASIAN TRAVELLER

editor ’s note

A Editor & Publisher Group Editor Vice President & CEO Executive Editor Photo Editor Art Editor Editorial Team

ith another international travel and tourism event Arabian Travel Market 2010 - just around the corner, world tourism is anxiously waiting to see the turn out.

As Mark Walsh, Group Exhibitions Director, Reed Travel Exhibitions has observed, ATM has always acted as barometer for the industry's health since the event allows the travel and tourism trade to come together and discuss the future. "This year the industry is in recovery and the outlook is much more positive and it's a very exciting time for business. Progress is being made and interesting developments are beginning to occur as the industry takes its first steps back in to the sunlight after weathering the economic storm". The signals already emerging are encouraging. ATM 2010 is already shaping up to be the most comprehensive in the show's 16 year history. Ninety eight percent of space is already contracted with over 2,200 exhibitors from six continents, including more then 50 new to market representatives.

Another interesting event that has already taken place is the recent meeting of the World Committee on Tourism Ethics, in Luxor, Egypt.

"More action must be taken to foster ethical tourism through reducing unnecessary travel restrictions, showing solidarity in times of crises and understanding that ethical behaviour and good customer service go hand in hand", was the main message that emerged out of the meeting. Dr Dawid de Villiers, Chairman of the Committee, has cautioned "tourism without moral and ethical principles is like a ship without a radar; it can cause great harm to the industry, people and the environment". The Committee also noted that tourism can play an important role in the recovery of the communities struck by natural disasters as proven by the events of recent months in several countries.

The recent crises, including the eruption of Eyjafjöll, the Icelandic volcano, have not been helpful for the travel and tourism industry. We need to be more careful and sensible while moving forward.

W

G. BIJU KRISHNAN Editor & Publisher editor@mediastepsindia.com ASIAN TRAVELLER

•5•

Publication : : : : : : :

G. Biju Krishnan G. Gopakumar* M. P. Sreekumar Lerbin T. K. Retheesh Kariyam Amal Prasad R. Parameswaran Smitha R. Director (Marketing) : Vinu V. Nair Director (Finance) : K. Harikrishnan Legal Advisor : Adv. G.S. Prakash Financial Advisor : B. Prasad G.M-Nor th : Wg. Cdr. V. K. Gangal Sr.Mgr. Tamilnadu : P. Deenadayalu KSA Sam Mathew, Tel: 00966-505150513 London Abdul Najeeb, Tel: 0044-7769940391 UAE Sanjeev S. L., Tel: 00971 508914709 Kuwait Mariam Titus, Tel: 00965 6638670 New Delhi V. K. Gangal, Tel: 09871180498 Mumbai Mahesh Nair, Tel: 022 32499989 Bangalore Sandeep Viswanath, 09845179243 Chennai Nisha J., Tel: 09841008588 Hyderabad K.S. Johnson, Tel: 09441236010 Indore Manohar Bhati, Tel: 09893559563 Madurai P. Deenadayalu, Tel: 09843129535 Ernakulam M. P. Sreekumar, Tel: 09447118694 Thiruvananthapuram Vinu V. Nair, Tel: 09745444177 Administration Jaya Rajeshwari, Soniya S., Vidhu Krishna, Sunil All communications to: Media Steps India, TC-27/1741, PERA-66, Vanchiyoor PO, Thiruvananthapuram–695 035, Kerala State, South India.

Tel: +91-471-6540888, 2574411, 09447 555 222 info@mediastepsindia.com, w w w.mediastepsindia.com Regd. Of fice: Media Steps India, TC-27/1915, MBRRA 70, Mathrubhoomi Rd., Thiruvananthapuram–695 001, Kerala State, South India.

Mumbai Of fice: Media Steps India, Unit 9 & 10, Sardar Pratap Singh Industrial Estate No. 2, LBS Marg, Bhandup West, Mumbai-400078, India Tel.: +91 22 32499989 Hyderabad Office: Media Steps India, # B-305 & 309, Vasudha Apartments, Quthbullapur Road, New Jeedimetla, Hyderabad-500 055, AP, India Tel.: +91 40 23080750, +91 40 23176966, +91 40 23176996, Fax: +91 40 27535260 Chennai Of fice: Media Steps India, 6/4, Sangeetha Gardens, 19th Street Ex t, Jai Nagar, Arumbakkam, Chennai - 600 106. Tel: +91 44 42640531 Edited, Printed & Published by G. Biju Krishnan and Printed at M/s. Safire Of fset Printers, Sivakasi, Tamil Nadu for Cristal Printers, Thiruvananthapuram, Kerala State, South India.

Reg No.: KERENG 01910/11/1/2006-TC New Reg No.: KERENG / 2007 / 28719 RNI Reg. No.: 101276 The news items and Adver tisements published herein have been collected from various source, which are considered to be reliable. Readers are however requested to verif y the facts before making business decisions using the same. No par t of this magazine may be reproduced without the written permission from the Publisher.

All rights reser ved. Copyright © 2008 *Responsible for selection of news under the PRB Act

APRIL 2010

over view

Take Incredible India Brand to Next Level to Present a Cohesive, Forceful Image: Selja he India Minister of Tourism Kumari Selja has said that there is still a lot of hidden potential for development of tourism in India and the Union Ministry of Tourism is working with all the stakeholders to make destination India one of the top destinations of the world. Speaking at the inauguration of the Great Indian Travel Bazaar 2010 in Jaipur she said, the ministry had launched the 'Incredible India' campaign in the year 2002 which has created a distinctive brand image in

T

Kumari Selja, India Minister of Tourism

the minds of the people across the world. Now there is a need to improve the delivery of the products to match the brand image created by the campaign.

"There is also a need to take the brand to the next level by integrating the subbrands- regional, state, destinations, different products- to present a cohesive and forceful image" she said. The Minister said that her ministry was well aware of the need to give a new thrust to the travel and tourism industry and was working on a multi pronged

Dubai Is Ready For ATM 2010 ubai is all set for the Arabian Travel Market 2010. The 17th edition of Middle East's premier travel and tourism show will begin on May 4 at the Dubai International Convention and Exhibition Centre and conclude four days later on May 7.

Arabian Travel Market is the travel and tourism event unlocking business potential within the Middle East for inbound and outbound tourism professionals. Tourism destinations from the Middle East and around the world showcase a diverse range of accommodation options, breathtaking tourism attractions and new airline routes.

"This year the industry is in recovery and the outlook is much more positive, it's a very exciting time for business. ATM has always acted as barometer for the

D

APRIL 2010

industry's health as the event allows the travel and tourism trade to come

strategy. Renewed promotional efforts along with developing new products as well as creating and nurturing infrastructural facilities to enhance our existing products are being focused. "The numerous initiatives for promotion of tourism to India have resulted in development of unique products like Rural, Adventure, Eco, Wellness and Medical, Cruise, Heliport, Caravan and Cruise Tourism although Our USP still remain the incredible natural and cultural heritage of the country", she added.

Ash Cloud Caused Tourism Losses

A

together and discuss the future.

Progress is being made and interesting developments are beginning to occur as the industry takes its first steps back in to the sunlight after weathering the economic storm", said Mark Walsh the Director of the show.

Around 15,000 visitors attended ATM last year and the organizers are confident that this year there would be more. Arabian Travel Market is held under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, Ruler of Dubai, and under the auspices of the Department of Tourism and Commerce Marketing, Government of Dubai. •6•

ir traf fic disruptions caused by the volcanic ash cloud from Iceland inflicted losses on the European tourism sector wor th 2.3 billion dollars (1.7 billion euros), according to the United Nations World Tourism Organization (UNWTO) estimation UNWTO Secretary-General Taleb Rifai gave the estimate in Madrid, where the body has its headquarters. As to the losses suf fered by airlines, Rifai agreed with the estimates of the International Air Traf fic Association (IATA),

which put them at about 1.7 billion dollars so far. About 240 million international tourists fly to European destinations annually, generating earnings wor th about 200 billion dollars, according to UNWTO figures.

ASIAN TRAVELLER

face to face

Thailand to be Promoted as Year-Round Destination Thailand Tourism is planning to attract more travellers to the country by projecting it as a year-round destination. The focus will be on shopping, scuba diving, festivities. Attention will also be paid to promote it as a self-drive destination and they are also looking at promoting the destination to women travellers. Sethaphan Buddhani, Director, Tourism Authority of Thailand, Mumbai spoke to Asian Traveller about the plans. Excerpts from the interview: information which is circulated across the entire spectrum.

Which are the main markets for Thailand tourism?

The main markets for Thailand tourism are United Kingdom, Sweden, Scandinavian countries, Japan, China and last but not the least India. Every year Thailand witnesses a higher number of Indian tourist arrivals. he recent political agita In the year of 2009 we wittions in the country have nessed an excellent escalation, dented the image of where Thailand secured a tourist Thailand in the international arrival of 605, 579 from India. market. What are the damage Thailand has experienced in March control actions have you taken?

2010 a total of 985, 518 travellers Thailand in the recent past has that arrived at Suvarnabhumi witnessed many crisis situations International Airpor t as compared and hence it is essential that the to last year March 2009. There has destination holds a PR as well as been a grow th of about 17.63 per crisis management plan at every cent in the month of March. level.

Like India, Thailand is culturally In Thailand there is a separate and historically rich. Our latest division called the Tourism Authority of Thailand Intelligence Unit and marketing strategy is to promote Thailand as an Amazing Value for Crisis Communication Centre money destination. which serves as an operations What are the main centre for state and private sector products/at tractions consultative meetings and joint Thailand is trying to planning sessions. This enables project as its USP's?

Tourism Authority of Thailand and We are looking at representative from the Thai promoting Thailand as tourism industry to be regularly a self drive as well as updated. Tourism Authority of scuba diving destinaThailand works strongly with the tion. Additionally, we Ministry of Foreign Af fairs and the Thailand Government which in turn are also looking at provides all other of fices up to date exploring to promote our destination to information on the destination. woman travellers.

With regular updates, Charson Thailand has a diverse range of Advisory Ser vices, Mumbai - our products and of ferings. For families PR & Marketing arm, with their there are a wide variety of tourist depth familiarity, expertise and awareness of the Indian travel trade at tractions such as Siam Niramit, and media helps us faucet the right Dreamworld, Siam Ocean World, Phuket FantaSea, Safari World, medium with regular updates, Nong Nooch Village, Coral Island newsletter and other important

T

APRIL 2010

and much more. For honeymooners and romantic getaways we have the islands of Koh Kood, Ko Chang, Hua Hin, Krabi, etc. We of fer culture and history lovers Kanchanaburi, Ayut thaya, Chiang Mai, Chiang Rai and last but not the least with its Seven Amazing Wonders, MICE / Corporate / Incentive groups get an amazing value for their money.

We do encompass an ex tensive range of well designed, world class golf courses.

What is your marketing strategy?

Do you have any new plans?

Thailand of fers innumerable exclusive places that gratif y every segment of tourist In order to target these dif ferent tourism markets, we invite the media and travel trade industry to experience the diverse facets of Amazing Thailand. We begun this year with a Travel Agent Educational trip for the Andaman Travel

With the tourism industry keen interest in the wedding season market, we organized a wedding organizer familiarization trip to experience the hi-end luxury 5-star properties of Thailand.

What are the challenges Thailand tourism faces and how do you tackle them?

The main challenges that Thailand tourism faces is the airline pricing. India is a huge market that requires expertise and capability to target the right part of the market.

We tackle these challenges by promoting Thailand as a year round destination with values such as all year round shopping, festivals, food and much more.

How important is the Indian market for Thailand Tourism?

The Indian tourist market is the most important major tourism market in the South Asia region.

India is a huge market with the highest purchasing potential

Trade - Phuket, Location line and producers to capture Bolly wood , Agent Educational trip to visit Isan (the Nor th Eastern part of Thailand) to help them explore the heritage and culture of Thailand.

population. In addition, now airlines are looking at beginning direct flights to Bangkok and increasing the frequency of flights which will help in the grow th of Indian travellers.

•8•

For the full version of this inter view visit: w ww.mediastepsindia.com/at

ASIAN TRAVELLER

personality Rajesh Kumar Madan who has more than three decades experience in hospitality industry believes that passion, commitment and self belief are the qualities required to excel in one's chosen field.

Tell us about your hotel and its USPs A name synonymous with distinctive European style, fine dining and a respect for local culture, is Le Meridien Cochin. The characteristic international brand of Le Meridien hospitality which is part of Starwood hotels woldwide reflected here in the unparallel luxury of their 223 elegant rooms that overlook the scenic back waters of Kerala. The Hotel's Green Leaf Certified Ayurvedic Centre is headed by ef ficient Doctors, assisted by professionally trained and experienced staf f is the ideal place to refresh. The biggest advantage of the hotel is that we have the largest Convention facility in South India with 60,000 sq.f t airconditioned convention rooms.

How do you position the Hotel in the market? What is your marketing strategy?

Le Meridien Cochin has created a niche in the global market as one of the finest resort and MICE destination in South India. We have achieved this distinction through hard work and dedication to the industry we serve. Relationship Building is the key to the future of our business grow th and expansion. We have introduced a culture within our organization to inculcate a feeling of 'Passion to Serve' which has created a sense of loyalty beyond reason with our guests and business partners alike.

The hotel is currently undergoing renovation, which is aimed at giving our guest more options and the best product and experience in town. Convention centre, rooms, lobby, three Food and Beverage outlets, Royal Club Lounge and the landscaping of the property are part of the renovation process. I am sure we would work towards to achieve our goal to translate this hotel to a truly international product and delivering an up market experience to all our guests.

How important is a hotel in developing a destination?

Le Meridien Cochin has continuously over the years participated in various national and

APRIL 2010

international travel and trade fairs showcasing Cochin and Kerala as The place to visit. We as a hotel played a pivotal role in transforming Cochin from just a tourist destination to a dominant MICE destination which has seen many national and international conferences and conventions propelling the city's room occupancy levels to a new high and also by giving Cochin City a hope, purpose and reason for speedier infrastructural development.

Could you tell us about your background and how did you come to join the industry?

My father was in the Foreign Ser vice and we were fortunate to travel all over the world as young kids and meet and interact with.

The hospitality industry to me was an oppor tunity to meet and interact with people from various culture and genre as I grew. The industry ensures not only career grow th but also personalit y development.

I have over 30 years of experience in the hospitality industry across the Globe. I started my career as a Trainee in India with Welcome Group Maurya Sheraton and had the opportunity to work across the Globe in various capacities. In October 2010 I took over as General Manager at the Le Meridien in Cochin and made Kerala my home.

Tell us about your experience so far?

Though I have joined Le Meridien Cochin six months back, the experience so far is quite interesting. Business has been exciting and challenging with many avenues opening up in Kerala.

In December 2009, we hosted the CSI 2009, 61st Annual Conference of the Cardiological Society of India. Delegate strength of 6000 people a day, 18 conference hall requirement with auxiliary services of food, beverage, transportation, enter tainment, security across four days - this was a feat beyond Kochi! Not only because the State did not have the infrastructure but also because of the unavailability of trained manpower to cater to

such a large need. Af ter months of planning and hard work, the CSI conference was not only a success but went a long way in establishing Kerala and the Le Meridien as a truly global MICE destination.

What plans - immediate and long term - do you have ?

I took over Le Meridien Cochin as General Manager six months ago, I am proud to be a par t of a team that boasts of the largest room inventory in Kerala, with the largest convention facilities and with business only growing year on year. My immediate focus is add few good food and beverage restaurants in the hotel and to get the renovation finished Where would you like to see yourself, say, 10 years from now?

I have always told my associates and colleagues that the Spot for No.1 is always vacant. We as a team will still be v ying for the No.1 position. No mat ter wherever I go, whatever position I hold, I would like to be known as the best in that position.

Tell us about your family I am happily married to Andrea and blessed with two sSons, Karan Madan and Kunal Madan. Karan is studying and working in US and Kunal is studying in the American University in Dubai.

Tell us about your hobbies and other interests?

I am a complete outdoor person. My experience in the hospitality industry and being lived and travelled in dif ferent parts of the world, has always prompt me to experiment with the traditional and local cuisine wherever we go. I have to catch up with my golf again, I love music, travelling and being with my family Which is your favorite destination?

It is very dif ficult to nail on one favorite destination as we loved where ever we have traveled and lived.

For full version of the inter view visit: w w w.mediastepsindia.com/at

• 10 •

RAJESH KUMAR MADAN General Manager, Le Meridien Kochi, Kerala, India

ASIAN TRAVELLER

personality

Dreaming it Big and Making it Real or someone born in a rural village in Faridkot, Punjab, India and started his career as a pilot in the Indian Navy and ventured into hospitality business, Sant Singh Chatwal has reached the heights he had dreamt of - through hard work. Now he is one of the most distinguished hospitality business tycoons in the world. "Dream it, plan it, believe it", said Chatwal, who was recently awarded with Padma Bhushan, one of the highest Indian civilian decorations recognizing exceptional service to the nation, when asked the secret of his success.

Chatwal's journey began in 1967 when he left Faridkot, Punjab, for Ethiopia. The hotel business was not what he had planned for, but by chance a local restaurant-owner recognised his flair for business. It was a political coup in Ethiopia that changed his life forever.

He fled to Canada, where he

F

acquired two restaurants and invented a new kind of cuisine - Indo French. His U.S. career began in 1979 with the creation of Bombay Palace restaurant in Manhattan, which grew to a total of thirteen international locations by 1986. Soon thereafter, he acquired Hampshire Hotels & Resorts and since then has grown it to a USD 1.5 billion dollar hospitality empire.

Chatwal lead the Hampshire Hotels & Resorts to new heights and the group now owns hotels in the United States, Canada, the United Kingdom, India and Thailand.

Hampshire Hotels & Resorts is on a large-scale expansion throughout his native India, with multiple outposts of the Dream Hotel brand scheduled to open in Hyderabad, Bangalore, Cochin, Chennai, Jaipur, New Delhi, and Mumbai by 2015 - bringing more than 2,000 new rooms to India's luxury hotel market.

The port city of Kochi, in the South Indian state of Kerala, has a special place in Chatwal's heart. It was here he started his career as a navy pilot in Indian Navy. He still cherishes fond memories about those days. He thinks Kerala in general and Kochi in particular has huge potential for hospitality business.

Kerala is yet to be properly

marketed in the West. "I would like to explore this aspect in a bigger way", said Chatwal. He would also look at Kochi in a 'long term' basis.

The company will also debut a premier luxury brand in 2010 with the opening of

Sant Singh Chatwal with wife Pardaman

The Chatwal New York. The Manhattan hotel marks the launch of Chatwai's brainchild brand, "The Chatwal" with plans in the works for additional luxury properties in Hertfordshire, England and in India.

But the group has no plans to diversify business into no other areas, as "Tourism has so much potential", said Chatwal.

Besides success in the professional front, Chatwal has also established himself as a leading voice among the Indian-American community, working tirelessly to strengthen Indo-American ties. It was his efforts that resulted in the state visit of the then US President Bill Clinton to India in 2000.

That was the first state visit by an US President to India in 22 years after Jimmy Carter came to India in

“ APRIL 2010

1978. He considers it as the proudest moment in his life besides the Padma Bushan award. Chatwal has been recognized with numerous awards, including Order of the Khalsa - Awarded by the Government of Punjab (1999), Recognition from the

• 12 •

National Jewish Outreach Program in New York, Rajiv Gandhi Award (2005) and Distinguished Leadership Award - Awarded by the Washington D.C.based Sikh Council on Religion and Education (2007), Ellis Island Medal of Honor - Paying tribute to the immigrant experience and individual experience. In 2010 Government of India recognized his distinguished service of a high order in the field of Public Affairs with Padma Bhushan, one of the highest Indian civilian decorations recognizing exceptional service to the nation.

Married to Pardaman (Daman to her friends and relatives), who according to Chatwal, "is the best cook in New York", the couple has two children Vikram and Vivek.

Proper planning, passion for my work, having the right people around me and having lady luck with me is the secret of my success

”

ASIAN TRAVELLER

column

A

V DURAIKKANNAN

APRIL 2010

nger is like the Italian pasta.

If you really get to know the actual meaning of the names of various pastas, nex t time you may think t wice before you take it. 'Spaghet ti' means small strings, linguini means small tongues, 'manicot ti' means sleeves and 'vermicelli' means lit tle worms.

'Farfalle' means butter flies, 'lumaconi' means big snails and 'fagot tini' means cloth bundles.

While the least harmless name for a pasta seems to be 'macaroni' which would just mean 'barley' and by ex tension food made from barley (Greek 'makaria' = barley), the most disastrous name for a pasta is definitely 'lasagna' which in its original Latin means a chamber pot! We can comfort ourselves that it could have been the allusion to the cooking pot somewhat similar in shape. But then how is the appetite for the famous Italian pastas now?! Mind you that there are some 350 dif ferent kinds of Italian pasta out there!

Anger is an emotion and the phenomenon Carl Jung of anger has to be understood. No word that could describe anger is pleasant annoyance, choler, displeasure, fury, ill-temper, indignation, irritation, vexation, and wrath. As we all know, wrath is one of the infamous seven deadly sins. Not to have anger does not mean one has to be absolutely insensate and laid back. Most of the times, anger is a provocation. One needs to step out of oneself and see why one gets provoked and for what.

In 1950s, there was a wide wave against homosexuality in Germany. A kind of repulsion and revulsion was there for gay sex. To the ut ter bewilderment of the citizens and the police alike, one gay af ter another in the town was hounded out and killed by an unknown group Raymond W. W. Novaco Novaco of volunteers

who took the law unto themselves to eradicate the gay sex. When the police were eventually able to nab those persecutors, it turned out that all of them were gays themselves!

Many a time anger takes this route and bet ter we watch out! That is why Carl Jung was telling: 'Tell me what all things that anger you and I will tell you about what stuf f you are made of!'

An angry person can be very well mistaken because anger causes a loss in self-monitoring capacity and objective obser vability. Raymond W. Novaco has done a very ex tensive research on this phenomenon called anger. The highlight of his study is the NAS-PI. NAS is Novaco Anger Scale which lists out 60 items which tells you how an individual experiences anger while PI which stands for Provocation Inventory arraying 25 situations that induce anger in particular individuals.

The first and foremost step to not fall a prey to the anger trap is objectivity and unreactivity. Desist from being reactive.

Reactive is always negative and dangerous. For instance, when you are sick the doctor prescribes a medicine for you. The nex t day when you go for check-up, if you have improved the doctor says that you are responding well to the medicine and just in case you are not any bet ter but on the contrary more sick with some allergy, he would say that you are reacting to the medicine. Responding is positive while reacting is negative.

Respond to the situation and not react.

There is a beautiful incident from the life of Buddha. Buddha was moving with the Sangha, his followers from village to village spreading his teaching of peace and non-violence. At one village, an old lady of fered Buddha some food to eat. Buddha politely refused the same and moved on and the lady took the food back and went away. In the nex t village where the folks were against Buddha and his teachings, there was an outrage. A furious man

• 14 •

came onto him and started heaping abuses on him. But Buddha was calm and nonchalant.

Af ter a while the abuser went of f and Buddha continued to move on.

Ananda, who was his personal at tendant and devout disciple asked Buddha in amazement how he could deflect himself from all that rage and fury of the abusing man. Buddha just asked Ananda: 'What happened to the food that

the old lady of fered to me in the last village when I refused the same?' Ananda told that the old lady took it back. Buddha smiled and said: 'Here too the same! I refuse to accept his anger!'

Refuse to get angry is the key.

Understand the anger and mostly it is the other man's problem. He has lost his objectivity and that is why he is shouting. Refuse the reactive anger and he has to take it back as the old lady in the Buddha's story.

Nex t time whenever you feel like blasting at somebody or something, the jovial but very valid advice is: 'Follow the blast of f process!' Start the countdown 10, 9, 8, 7, 6‌. And in all probability by zero you will not blast at all unlike in the case of the rocket! You will just then realize that anger is just a momentary madness and insanit y.

Beware of ANGER! It is just one let ter short of DANGER!

ASIAN TRAVELLER

wttc

Informed Policies to Benefit Travel and Tourism Sought

T

he World Travel and Tourism Council - the voice of the world's 100 foremost Travel and Tourism leaders - has called for the nex t British Government to commit to informed policies that create the environment in which Travel and Tourism thrives. The call

comes as the UK's political parties unveil their manifestos this week ahead of the general election.

At a meeting of senior figures from the public and private sector recently in London, WTTC President and CEO Jean-Claude Baumgarten said: "The Travel and Tourism economy supports three million jobs in the UK but if government policies do not change, employment grow th will be slow increasing by only 0.6 per cent annually between now and 2020."

This is just half the rate of grow th projected for European Union member countries overall and less than one quarter of the forecast world grow th rate.

Travel and Tourism does not necessarily need ex tra public funding, Baumgarten added, "but it

does need its government to ensure a level playing field to help it reach its full potential. At the time of a general election, WTTC would like to see informed policies, not vague promises from the parties.

Industry players and their employees have the opportunity over the coming weeks to ask candidates about issues that can directly af fect their livelihoods."

The Council and its Members have identified three priority issues (visa pricing and processing Reducing or removing ta xation Developing transpor t infrastructure) that the nex t UK Government must address if visitor expor ts are to realise a potential 4.3 per cent

annual grow th over the nex t decade.

Baumgar ten also drew comparisons to China, host nex t month of WTTC's 10th Global Travel and Tourism Summit in Beijing, where the State Council recently approved tourism Guidelines that give the highest recognition yet to the industry as a strategic pillar supporting the national economy.

The Summit will welcome leaders from the private and public sector to explore the issues and ways forward to ensure a sustainable future for Travel and Tourism.

Currently seventh in the league table of countries with the highest visitor export earnings (ie inbound

Las Vegas to Host 2011 Global Travel & Tourism Summit

L

as Vegas has been picked as the venue of the 2011 Global Travel & Tourism Summit which is expected to attract government and industry leaders from around the world. The announcement cameon the same day the primary agency in charge of promoting Las Vegas, the Las Vegas Convention and Visitors Authority, voted to spend USD1.5 million to host the May 1519 meeting. Of ficials say the summit will be held at the Aria Resort & Casino, the centerpiece of the USD8.5 billion CityCenter complex that MGM Mirage opened on the Las Vegas Strip in December.

tourism spending), the UK could, with suf ficient suppor t, regain its position in the top five Jean-Claude Baumgarten by 2020. New WTTC President and CEO figures released reveal a four per cent increase in visits to the UK from overseas in the first two months of the year, wor th two billion pounds to the economy. WTTC's own research confirms that the economic potential of Travel and Tourism cannot be ignored.

"The UK must not waste the opportunity presented by hosting the Olympics in 2012 for Travel and Tourism to lead the country's economic recovery. By recognising the potential of the industry to create jobs and support economies at all levels, the nex t government can ma ximise the return on the investment it is making. The UK's visitor economy could have a bright future and make a significant contribution to the recovery promised by all parties, but it needs its government to establish policies that will enhance, rather than inhibit that grow th," Baumgar ten added.

Lifetime Achievement Award for Capt. Nair Young Achiever Awards for Amit Mitra, Sonalee Vaz

Capt. C.P. Krishnan Nair receives the Lifetime Achievement Award from Stephan Rushmore, President and Founder, Hospitality Valuation Services (HVS) Hotel Investment Conference South Asia (HICSA). Also seen in the picture are Manav Thadani, MD, HVS and Megha Tulli, Associate-Consulting and Valuation, HVS

APRIL 2010

• 16 •

Amit Mitra, Director- Sales & Marketing of GRT Hotels & Resorts and Sonalee Vaz, Mumbai Representative Office, Tourism Authority of Thailand were awarded the 'Young Achiever in Marketing' award instituted by a leading travel writer's organization representing members from all over the world. The awards were presented at function held in Berlin.

ASIAN TRAVELLER

personality

Priya Harikumar is very passionate about her travel and tourism industry and enjoys every moment of her professional life

PRIYA HARIKUMAR Managing Director Genser Holidays Kerala, India

APRIL 2010

How did you become interested in Travel & Tourism business?

I always had a passion for travelling, and always had an at traction to this industry, where you get numerous opportunities for meeting people, experiencing the unknown, get ting to know more of dif ferent cultures, learning new things and hence decided in taking up a professional course in Travel & Tourism and did my Master's in Tourism Administration (MTA). I star ted my career with a tour operation company based in Sharjah where I had enough opportunities for good exposure and experience af ter which I came back to India, and worked with a couple of similar organisations in Thiruvananthapuram. The excitement of something new was still in

Division, my primary focus is always on this division, where I overlook all the departments, whether it be sales, operations, accounts, HR or guest relations.

What plans do you (and the company) have?

We star ted as an Inbound Tour Company and gradually expanded to Outbound Operations as well.

We have of fices in Bangalore, Delhi, Hyderabad, Chennai, Thiruvalla and Cochin within India, and overseas of fices in Malaysia, Singapore and Doha, in addition to the net working of fices in 12 countries worldwide. We are also planning to expand our business to new locations in the near future, adding more innovative products to our product bank, and collaborating with a few more foreign companies in travel & tourism business. Our new of fice in New Jersey, USA would be operational by July beginning.

Our Company has also some plans of coming up with home stays and ser viced villas in Kerala.

We also have plans to give an entirely new image to our products, and design some unique products that would help in boosting the image of Kerala tourism. We are also determined to support all the innovative plans by the Department of Tourism and Government of Kerala.

As a hospitality industry professional what is your ambition? Where would you like to see yourself 10 years from now?

We are a new Company, and yet growing steadily despite the my mind, and t wo and a half years many ups and downs the industry back, we star ted our own business, has faced recently. My ambition is and ever since the execution of the to grow, grow and grow further, and make Genser Holidays one of Company I am happy with the the best managed tour companies, steady grow th of Genser Holidays and of course with a few diversifica(P) Ltd., as well as the addition of t wo more Companies to our Group tions as well. We also have a long term vision to become a Company (Genser Engineering Projects (P) who stands out in the group, as a Ltd and Genser Properties). tour operator with a dif ferent style, What role do you play in Genser and to become one of the main Group? ambassadors of Kerala tourism.

I ser ve as one of the Directors Who or what has been the of Genser Group of Companies greatest influence in your and the Managing Director of Genser Holidays (P) Ltd. I look into professional life?

It's of course my father, at the the overall administration and first place, who suppor ted my operations of all the companies, decision of taking up a course and but being the MD of our Holidays

• 18 •

curriculum in tourism, at a time when the hot choices were MBBS, Engineering, MBA and the like.

Again, the support and encouragement given by my husband and my par tners has always been of great influence on me, without which I would not have achieved this success.

As woman, what were the challenges you had to face in your professional life? What is your advice to young girls who enter the sector?

For me personally, I have never felt that being a woman has ever been a drawback in my professional or personal life. Of course there were many challenges I had to overcome, but that would have come up in the course irrespective of the gender.

And to the young girls entering into this profession, you have to believe in yourself, believe in your capabilities, and nothing is unachievable. Hard work and commitment is the only key to success. Never mix up professional and personal side, work when you work and rela x when you rela x.

What is the secret of your success?

I would not call it my success, rather it is the success of a team, whether it be my partners or my staf f, it is the dedicated and hard working at titude of everyone involved, that has led us to success, and of course, my faith in Almighty as well, a power that gives a driving force.

What is your proudest moment (till date) in your job?

My proudest moments are yet to come. Still, the successful flight handling of a char ter flight from Russia on the third month af ter the incorporation of our Company, amidst many setbacks is something I can proudly remember always.

Now tell us about your family.

My husband Harikumar is a law yer, and takes care of the administrative and legal aspects of the companies as well. My seven year old boy, Gautham Harikumar, studies in Christ Nagar International School.

What are your hobbies?

Travelling, reading, listening to music, cooking.

ASIAN TRAVELLER

hospitality

Fortune Launches Properties in Mumbai, Gandhinagar ortune Park Hotels Ltd, the wholly owned subsidiary of ITC Ltd launched two more properties. Its 33rd property, Fortune Park LakeCity was launched in Thane on March 18 while the 34th property, Fortune Inn Haveli was launched in Gandhinagar, the capital city of Gujarat on March 23.

Fortune Park LakeCity is the first branded business hotel of the Thane district and is owned by Dr Ajay Thakker, Chairman and CEO of Jupiter LifeLine Hospitals Ltd. Speaking at the launch Pawan Verma, Senior Executive Vice President, ITC Ltd-Hotels Division said, "With the launch of this hotel, Fortune Hotels has further strengthened its position as a leading player in the first class hotels segment."

F

This contemporary first class business hotel carefully blends present-day style, comfort and state-of-art facilities to provide premium accommodation to visitors.

Strategically located on the Eastern Express Highway, just 30 km from Chhatrapati Shivaji International Airport and 26 kms from the Domestic Airport, the hotel is well connected to the business hubs in Mumbai.

The hotel has 58 rooms with 24 Standard Rooms, 16 Fortune Club Rooms and 15 Suites. Each room is well defined and equipped with all modern amenities and also, the contemporary architecture renders each room naturally bright and airy. It also has a multicuisine vegetarian restaurant

'Rainbow' and an adjoining private dining room with a capacity to seat 12 persons.

Fortune Park LakeCity offers state-of-the-art banquet and conference halls which can accommodate between 8 to 300 guests. If Cyan and Ujas can host social gatherings; Agrata and Daksha, the ones with collapsible sound proof partitions are ideal for seminars as well as conferences.

With the launch of Fortune Inn Haveli in the capital city of Gujarat, Gandhinagar the total number of Fortune Inn category hotels in the country now stands at six with Jammu, Pune, Visakhapatnam, Noida and Manipal hotels already

operational.

Suresh Kumar, President, Fortune Park Hotels Ltd, said, "We currently have 34 operational Fortune Hotels in India with 58 alliances. We will be expanding our presence in key markets in accordance to market demand. The hotels that are scheduled to open in the next 3-4 months include Fortune Select Excalibur in Gurgaon and Fortune Select Loudon, Kolkata-both hotels being our 2nd operating properties in the respective cities."

Of the group's total 34 hotels, Fortune has eight hotels in the West Region in the states of Maharashtra, Gujarat and Goa. In Gujarat it operates two more hotels apart from Fortune Inn Haveli, GandhinagarFortune Landmark in Ahmedabad and Fortune Park Galaxy in Vapi.

TAJ Debuts in South Africa

T

aj Hotels Resorts and Palaces announces the opening of Taj Cape Town, which is also its first foray into South Africa. The 177-room new luxury hotel in the historic city of Cape Town is a joint venture between Indian Hotels Company Ltd and city centre developers Euro cape, with the investment in the project topping R500 million.

Raymond Bickson, MD and CEO, Indian Hotels Company Ltd said "We are delighted to announce our foray into South Africa with Taj Cape Town. This is in sync with our strategy to continue our vision of grow th in key international destinations. Cape Town is an increasingly popular tourist and business destination and this is yet another step towards establishing a

APRIL 2010

significant presence for Brand Taj across the globe with its exemplary product-service combination".

Taj Cape Town is in the middle of historic precinct that links St. George's Mall, the Company Gardens, the Slave Lodge and the House of Parliament. It is an area steeped in history and alive with art, culture, cuisine and entertainment in the city. The national and provincial parliaments, High Court and headquar ters of many Capebased businesses are situated near the hotel. The original South African Reserve Bank and the Board of Executors buildings in the hear t of the city have been meticulously restored. 17 new stories with walk out balconies and panoramic views over the city have been added to them, and the

property now has a room inventory of 177 rooms.Taj Cape Town is all set to indulge Capetonians with its variety of dining options.

Bombay Brasserie, which will take forward the legacy of being one of the top Indian restaurants in the UK, brings to South Africa the best Indian chefs and authentic Indian fine dining. The Mint will give guests a choice of inspired cuisine.

The Twankey Bar, champagne and seafood bar features a selection of hot and cold fresh

• 20 •

Cape ocean delicacies, a wide variety of wines and showcase live music in a casually chic ambience Taj Cape Town for the first time in South Africa brings brings you Jiva the only Indian spa brand that operates worldwide.

ASIAN TRAVELLER

profile

Hideout for the Business Traveller ne of the reputed three star business hotels in Bangalore, the Nandhana Grand has turned out to be one of the favorite shelters of the business travelers coming to the garden city. The Nandhana Grand has a

O

for money to its guests, the hotel provides contemporary accommodation facilities and other amenities. The rooms are well furnished and decorated providing a good ambience for the guests to live in. The Lotus and the Tulip are the two spaces in the hotel equipped with new age communication facilities ideally suited for business curved a niche in the meetings and banquets. hospitality industry for itself.

The liquid ginger has Placed in the heart of the come up with a new city the hotel is just 6 km concept, 'concoction of from the Bangalore City Cuisines' which is a careful Airport and 10 km away mix of exotic cuisines from from the Bangalore City different parts of India. The Railway Station.

Mughalai cuisine is served Always eager to provide here on Mondays while utmost comfort and value Punjabi cuisine is the

ASIAN TRAVELLER

highlight on every Tuesday.

The Bengali cuisines overwhelmed by coastal sea food dishes are served on the Wednesdays followed by Mangalorean, Andhra cuisines and Chettinadu Cuisine on Thursday Friday and Saturday respectively.

The combo of all India cuisine will be served on Sundays. The specialty chefs here have collections of the specific spices and special ingredients for the foods.

Apart from a host of recreation facilities Nandhana Grand avails all standard amenities to its guests including multi cuisine restaurants, fitness centre, business centre, currency exchange, travel desk, valet parking, car rentals and baby sitting etc.

Room facilities include

• 21 •

television with cable network, safe deposit lockers, express laundry Dr. R.Ravichandar attached CMD, Nandhana Group of bathroom Hotels, Bangalore with modern bath accessories and hair dryer.

The second and fourth floors of the hotel are specially designed for business needs of the business travelers staying in Nandhana Grand Hotel.

Corporate guests can make use of the business Center that is fully equipped with all the latest conference facilities. w w w.nandhanagrandhotels.co.in

APRIL 2010

destination

Kanchanaburi

Histor y Meets Culture K

anchanaburi, situated 130 km west of Bangkok, is the capital of Kanchanaburi province which is third largest of 76 provinces of Thailand. It is located where the Khwae Noi and Khwae Yai rivers converge into the Mae

Klong River, spans the northern banks of the river and is a popular spot for travellers. The place is a scenic one and it attracts a large number of travellers and tourists. It is dotted with several waterfalls, mountains, caves, national parks along with three war museums, two war cemeteries, a national museum, a historical park, hot springs, some Thai and Chinese temples and the Death Railway. The caves here were said to be once inhabited by Neolithic man. The River Kwai and the Bridge on it are also one of the main attractions here.

The Night Market and the

ASIAN TRAVELLER

Food Market are places wor th visiting. The Food Market is located at the bus station and starts daily at 6 pm. Various local Thai specialities and self made Thai sweets are available in plenty. The Night Market is on Mondays, Thursdays, Saturdays and Sundays and located at the train station. On Tuesdays, Wednesdays and Fridays it is located at the bus station.

The famous 'Bridge on the River Kwai,' the black iron bridge made by the prisoner-of-war labourers as part of the Death Railway linking Thailand with Burma is another attraction. The River Kwai Bridge Festival is held at the bridge in memory of the Death Railway and the bombardments during World War II with a spectacular sound and light show in late November every year.

Don-Rak, ChonkKai are the t wo war cemeteries while JEATH War Museum and War Museum at the Bridge are the war memorials. Thai-Burmese Railway Centre is an interactive museum dedicated to the history of the Thailand-Burma Railway. The Death Railway runs once 415 km from Ban Pong (Thailand) to Thanbuyuzayat (Burma).

Ban Kao National Museum houses Neolithic skeleton remains, pots, a xe heads, jewellery made from animal bones and other artifacts dating from about 4,000

years ago. Wat Kao Pun and Kao Pun Cave, Elephant's world, Huay Mae Khamin Waterfalls, Erawan Water falls, Sri Nakarin Dam, Pra That Cave are some of the other attractions of the place.

Three Pagodas Pass is one place which had played a big role in the Thai history. It was the gateway for trade which also brought culture, religion, political changes to the land. The Burmese armies too marched into Thailand through the pass. Tiger Temple Wat Pha Luang Ta Bua is a well renowned Tiger Temple which started as a rescue centre for wild tigers.

Sangkhlaburi is located 230 km to the north of the

province and borders to Burma at Three Pagodas Pass to Muang Phya Tong Sue which is the commercial area of Myanmar and famous for wooden furniture. Dai Chong Thong Waterfall, Kreng Kravia Water fall, Wooden Mon Bridge, the longest wooden bridge in Thailand, Takien Thong Waterfall, Sawan Bundarn Cave are some of the spots tourists come to. Adventure tours are held at many places

• 23 •

including elephant-trekking and bamboo raf ting around Sangkhlaburi. Canoeing and kayaking on the Khao Laem dam or going there by motorboat. The Sunken temple and Wat Wang Wiwekaram temple are the other at tractions in Sangkhlaburi.

Erawan National Park, Chalerm Rattana Kosin National Park, Khao Lam National Park, Sri Nakarin National Park, Sai Yok National Park, Thong Pha Phum National Park, the Lam Klong Ngu National Park are the wildlife camps near Sangkhlaburi. Sai Yok Yai Waterfall is the main at traction of Sai Yok National Park. Sri Nakarin National Park along with the Sri Nakarin Dam Lake and the Huay Mae Khamin Water fall is a spot worth visiting. Attractions at the Khao Lam National Park

include the Dai Chong Thong Water fall and the Kreng Kravia Water fall with its Kreng Kravia Cave. The t wo Tham Than Lot Caves and Trai Trueng Waterfalls are the main at traction of Chalerm Rat tana Kosin National Park.

Kanchanaburi is connected by daily road and rail services with Bangkok and other neighbouring provinces.

APRIL 2010

hospitality

Indian Travel Agents Need to Introduce Travellers to New Products, Experiences

T

he tourism industry in ASEAN is going weak at the knees and falling in love with India's rapidly expanding urban middle class. If pesky issues of visas, food choices and prejudices can be overcome, the infatuation will grow into a long-term marriage of dependency and mutual respect.

Furthermore, Indian travel agents need to introduce Indian travellers to new products and experiences beyond trips to ASEAN's gateway cities for shopping and nightlife with quick add-on beach trips to Pattaya, Penang or Sentosa "to see and be seen".

These were some of the realities and issues emphasized by

Dr Sanjay Nadkarni, Associate Professor at the Emirates Academy of Hospitality Management in Dubai. In his 29 March presentation entitled "Grow th Drivers and Challenges for India Outbound Tourism to ASEAN," he told tourism industry leaders and students at Bangkok's College of Innovation at Thammasat University that if ASEAN's tourism destinations wanted to benefit from the Indian grow th story they needed to create new of ferings, sell them convincingly to the Indian travel agents and adapt to Indian needs.

Many Indian travellers to ASEAN destinations are first-timers.

They are very dependent on travel agent advice. "When Indian travel agents say, 'I've been there,' it reassures the Indian traveller," said Dr Nadkarni.

However, many Indian travel agents only sell a limited number ASEAN packages. They are popular and profitable. Demand is high. So why change?

"We try our level best with travel agents to sell more than Bangkok and Pat taya," said Ashok Kapur, CEO of Bangkok based Khiri Asia, which specializes in promoting holidays to Thailand, Laos, Cambodia and Vietnam to Indian travel agencies. "We're trying to promote Chiang Mai and Cambodia, which has great hotels,

enter tainment and deep Indian cultural roots. It's quite dif ficult.

Over 90 per cent just want Bangkok plus Pat taya or Phuket."

Dr Nadkarni said there was huge new potential to be tapped in India's second tier cities such as Hyderabad, Thiruvananthapuram, Ahmedabad and Amritsar. Cities with an af fluent IT sector such as Bangalore and Hyderabad also have major potential for ASEAN destinations, even on long weekends in India.

The elusive single ASEAN visa for Indian tourists would drive grow th and encourage more multidestination holidays in ASEAN, but is unlikely in the near future, said Professor Walter Jamieson, Director, Service Innovation Programme at the College of Innovation. "However, we are seeing steps towards joint visas for t win destinations that Indians of ten visit in tandem, such as Singapore and Malaysia, Thailand and Cambodia," he obser ved.

Dr Nadkarni noted that the number of Indian tourists taking more than one leisure trip a year was increasing at 16 per cent annually, with the number of Indians taking three or more leisure trips increasing at a rate of about 200 per cent. He noted that Indians are high spenders on shopping, prefer luxurious hotel properties

Dr. Sanjay Nadkarni & Ashok Kapur

and love to tell their social peers they have been to exotic locations such as Bali where a six-day holiday with flights can cost less than a domestic holiday to Goa or Kerala, which are both perceived as overpriced by many Indians.

Dr Nadkarni warned that the availability of an Indian chef can be a deciding factor when Indians book a group or MICE holiday.

Many Indians are vegetarian for religious or health reasons. ASEAN destinations need to be aware that a group from north India will expect a dif ferent kind of Indian cuisine that a group from south India.

However, he noted that India was a good "all weather" market.

"Indians tend to ignore travel advisories and will travel any way.

They have an innate sense of defiance," he said.

Zuri Celebrates Anniversary, Consolidates Group Companies

Z

uri Group Global, the multinational conglomerate having business interests spread across Asia, Africa and Europe, today celebrated its first anniversary under the new brand.

The group also revealed that it has completed the process of bringing all its group companies under the Zuri brand. This move is in line with the group's intention of pursuing an aggressive grow th plan for the immediate future.

The past year witnessed the launch of the Group's own chain of luxury resorts and hotels under the

APRIL 2010

Zuri name. Going forward, the Zuri Group Global revealed a multi pronged expansion approach for its hotel chain - Zuri Hotels & Resor ts. The company will focus on a management contract model alongside its current strategy of increasing the number of wholly owned properties. 6 acres of prime land adjacent to the new International Airpor t has already been procured to begin work on its nex t project, a Rs.200 crore, 150 room, Five star luxury hotel in Bangalore at Devanahalli.

In only a year the company has

done well even with the unfavourable economic conditions, set ting itself apart with its refreshing business outlook and a penchant for grow th. The Zuri Group began its India operations in 1999 with their first hotel at Goa. Currently the group owns and operates six luxury hotel properties at various locations in India, Kenya and the UK. "In a shor t span, Zuri has succeeded in establishing itself with a strong niche as a young and refreshing new brand of luxury hospitality. We know that there is a huge market for our brand of

• 24 •

hospitality and we want to ensure this experience is made available to more people who would like the same" said Bobby Kamani, Managing Director, Zuri Group Global. The Zuri Group Global's current turnover stands at Rs.100 crores in India and Rs 150 crores internationally. The group's other interests include floriculture which have been their core business for many years, and real estate.

Primarosa Flowers, based in Nairobi, Kenya, presently exports over 150 million roses a year to countries around the world.

ASIAN TRAVELLER

Slovenia Slovenia is indeed a special place. Regardless of where you cross the border, you can expect to witness an exciting phenomenon: the sheer diversity of the landscape, which changes quite stunningly. A short drive of just over two hours will take you from the blue Mediterranean waters to Alpine peaks. From there, the Pannonian basin is not very far away, nor is the gentle rolling hills of Dolenjska. And then there is the mysterious underworld of the Karst. The common feature is the green and unspoilt land. Everything is close at hand and easily accessible. A visit to Slovenia is an experience you are bound to re-live over and over again!

Secrets of

Slovenia

2008 celebrated the end of its term as holder of the EU Presidency.

Slovenia's history is fascinatingly rich and astonishingly varied.

Through the centuries, par ts of the Slovenian landscape have belonged to many of their neighboring countries. It is this flexibility that allowed Slovenia to survive under dif ferent regimes, traditions and

APRIL 2010

language. It is this pragmatic flexibility which makes Slovenia what it is today; a dynamic modern country with its values firmly planted in the past.

This bright young child of Europe proudly displays centuries of European customs and historic architecture. Its well travelled inhabitants will happily greet you in English, ©LenarÄÄ German, Italian, or

the native Slovene. If there was ever a close cousin to Switzerland, and the Swiss, Slovenia is it. By name Slovenia is of ten confused with Slovakia (Slovakia once being par t of the former Czechoslovakia) but by nature it is very dif ferent.

Compact in size, at just over 20,000 sq. km, Slovenia is a mélange of mountains and natural

parks, stately historical cities and rambling stone villages. From wide open Alpine plateaus to breathtaking underground caves, from

Those planning an ex tended trip to Europe will find it serves as a convenient and af fordable home base. Compared to its western

©F.A.BOBO

rushing streams in darkened woodland gorges to its sun brightened Mediterranean coastline, and the famous Lipica horses (once supplied to the Spanish riding school in Vienna). Hundreds of events and festivals are held throughout the year and the list of castles and museums goes on and on.

For the dedicated visitor there are enough activities, at tractions and experiences to keep you enter tained for weeks on end.

• 26 •

neighbors; Italy and Austria, the Euro goes a little bit further.

Venice, at just under two hours drive away, makes for an easy day trip and, at the end of the day, you can leave the crowds behind and return to the peace, tranquility and award winning food and wine of Slovenia.

Inspired by the love he felt for his homeland Slovenian writer Ivan Cankar once wrote "A happy people will live in this place, their language will be a song and their song, jubilation".

Slovenia has all that Europe has to of fer rolled into one. Accessible, af fordable and welcoming, this is wonder ful destination for the American traveller!

ASIAN TRAVELLER

Photo Cour tesy: Slovenia Tourism

S

mall in size, yet brimming with personality, Slovenia is at the crossroads of Europe; where the north meets the south and the east meets the west; where the Mediterranean meets the Alps and the old meets the new.

Nestled bet ween Italy, Austria, Croatia and Hungary, Slovenia was once a part of the Austro-Hungarian Empire (from the middle of the 13th century until World War I) and, in more recent times, one of the six member republics of the former Yugoslavia. Today, Slovenia is an independent country, an active member of NATO, and in June of

tamilnadu traveller

Tamil Nadu Becomes a Preferred Medical Tourism Destination Dr. S. BAKTHAVATCHALAM

T

amil Nadu, a land inspired by Dravidian culture and tradition in the southern most state of India. A land of divergent beauty, it is bestowed with peace and knowledge. With a distinctive title as "A Land of Temples", Tamil Nadu has always excelled in the field of music, art, dance and literature and is home for some of the most reputed artiste. Over the years, the state has shown tremendous grow th in the field of Information Technology, Education, Infrastructure, and Agriculture and in the field of Medicine and Wellness. It currently ranks third in the industrial map of India.

Tamil Nadu is now widely regarded as one of the most preferred destinations for Health

ASIAN TRAVELLER

and Medical Care. The state boasts of numerous multi-speciality hospitals and is a leader in India especially in Eye Care, Oncology, Orthopedics, Cardiology and Kidney Treatments. The hospitals are well equipped with latest medical facilities and equipments, which match international standards and practices. A team of motivated, qualified and experienced specialists runs these hospitals. The support team of Nurses and Para-medical are highly trained professionals who are known for the service and hospitality. The hospitals adhere to stringent international quality standards, which include regular medical audits. The hospitals also follow eco friendly disposals of medical waste.

Most importantly the cost of

medical treatment in Tamil Nadu is much cheaper. Thousands of medical tourists who visit the state stand as a testimony for the quality and af fordable Medicare that the state promises. The state also has a high English speaking population, which helps in easy interac-

tions. Tamil Nadu also has many alternative medicinal healing like Ayur veda, Siddha, Homeopathy, Unani, Yoga, Meditation, Naturopathy etc.

Tamil Nadu Tourism has been playing an active role as facilitator and helping the patients identif y

• 27 •

medical facilities and services.

Apar t from all Tamil Nadu Tourism board also assists in organizing tours to famous tourist and pilgrimage destinations. By this way, one can recuperate and get rejuvenated. And not to forget, get a chance to witness the beauty of enchanting Tamil Nadu and take home fond memories. To know more about the medical facilities, log on to www.tamilnadutourism.org or w w w.meditourindia.in. Come, get healed and enchanted in Tamil Nadu.

APRIL 2010

aviation

Asian Premium Air Travel Demand Soars, Europe & US Struggling: IATA sia Pacific air travel volumes are booming again, particularly at the pointy end of the aircraft, thanks to a better than expected economic performance by many of the region's leading economies.

China's first quarter GDP surged 11.9% in the first quarter, to record the fastest annual growth rate since 2007. Singapore's GDP soared 32.1% (yes, 32.1%) in the first quarter from the previous three months in annualised, adjusted terms, which exceeded even the most aggressive analyst forecasts by around 10 ppts.

Premium demand in the region is closely following

A

the expansion in economic activity, according to the latest report (for Feb-2010) from IATA. IATA noted, "it is clear that the recovery is twospeed, with very strong growth in the within Far East markets and sluggish growth elsewhere, with continuing decline in the within Europe premium markets. This reflects the very different economic environments in these markets". In the US, for example, GDP growth of 5%+ in 4Q2009 "was mostly [inventory] stockbuilding", which would have been very positive for air freight, but not air travel, according to

IATA. Asia's resurgence aside, IATA concluded that there is still some way to go before worldwide premium travel recovers previous highs, adding the recent decline "looks to have been cyclical and we are now moving into the upturn phase of the cycle".

The industry body added, "back in early 2009, when the premium travel market had shrunk by around one quarter, the justifiable fear was that this was a structural, permanent loss.

However, as world trade growth returned, so has premium travel".

But revenues are lagging

the upturn in passenger numbers, though higher load factors are now raising fares and yields, so revenues are improving, according to IATA. The industry body estimates premium revenues were up 9.4% in Feb-2010, but are still around 30% down on the size of the market in early 2008.

Asia is not the only market that is enjoying a renaissance. The Middle East's share of total worldwide premium passengers and revenue exceeded 13% for the first time last month, having jumped above 12% at the onset of the global financial crisis.

SATS, Air India Ink JV Agreement ingapore Airport Terminal Services (SATS) and Air India has signed an agreement recently to form a single 50:50 joint venture company that would serve as the vehicle to house their three

S

existing ground and cargo handling joint ventures in Bangalore and Hyderabad.

To be named Air India SATS Airport Services Private Limited (AISATS), the joint venture company is in the process of being APRIL 2010

Air India's plans to select a strategic ground handling partner at the other metro airports in India, like Delhi and Mumbai where world class ground handling is required.

The incorporation of AISATS, which is expected to be completed next month, will provide a legal entity to house the existing operations in Bangalore and Hyderabad and potential operations in other metro airports. Air India and SATS will each nominate three representatives as Board members of AISATS. "Our successful cooperation with Air India in Bangalore and under three separate joint Hyderabad has demonstrated ventures, providing ground and cargo handling services the vast synergies that our since the opening of the new partnership can potentially airports in March and May reap by combining Air 2008 respectively. However, India's strong local footprint the incorporation of these and knowledge with SATS' JVs was held back, pending experience and know-how in incorporated in Delhi. SATS was chosen by Air India as its joint venture partner for ground handling in India In September 2008. Prior to that, both companies have already collaborated in Hyderabad and Bangalore

• 28 •

ground handling said Clement Woon, President and CEO of SATS. "Through this JV, we look forward to growing further our presence in India to serve our key customers at more locations. We also seek to deepen our participation in the privatisation of India's aviation sector and contribute to the growth of the industry," added Woon.

Arvind Jadhav, CMD of Air India, said: "SATS is a world class ground handler that is renowned within the industry for its operational excellence, innovation and commitment to customer satisfaction. Combining our knowledge of the market and the strengths SATS has built from its over 60 years of experience, we are confident that this JV will gain superior capabilities and competitiveness."

ASIAN TRAVELLER

luxur y

Maharajas’ Express

Luxur y on Wheels HARISH KUNWAR

S

ince, 1844, the Indian Railways has had a rich evolution. In 1853, the first passenger train service was inaugurated between Bombay and Thane. The year following that witnessed Lord Dalhousie, the Governor General of India, formulating a plan to have a

network of trunk lines connecting the principal regions of India.

Today, the Indian Railway stands as one of the largest and busiest rail networks in the World, catering to over 18 million passengers and carrying more than two million tonnes of freight daily, it traverses the length and breadth of the country - a gigantic route of more than 64,000 kms. With a workforce of 1.4 million, it is the single largest employer in the World.

Exploring India on a luxury train has become ex tremely popular. It's an excellent way to see the country without having to compromise on comfort. These luxury tourist trains, offer every indulgence imaginable right down to customized cutlery, the trains inject glamour and romance into

APRIL 2010

seeing some of India's best tourist at tractions. Indian Railway Catering and Tourism Corporation (IRCTC), a Public Sector Under taking under the Ministry of Railways and Cox and Kings India Ltd. have joined hands to present the finest in the world of luxury travel -"The Maharaja Express". This train is the latest addition to the already impressive array of luxury trains in India.

The Maharaja Express, commenced operation in March 2010. As one steps on board, one finds oneself transpor ted back in time, embarking a voyage of a

exclusively in one carriage. The train also has t wo restaurants, one bar and an observation lounge with its own bar, game tables and comfortable club.

Other unique aspects of the train includes a state of the art suspension system for a smooth ride, temperature control in the passenger cabins, environment friendly toilet system and direct dial telephones in each cabin.

The cabins also have large windows which give glimpses of India and have facilities like LCD televisions, DVD players, internet etc.

The distinguishing feature of this luxury train is that it travels across states. Its two routes run in both directions from Mumbai to Delhi (via Rajasthan), and Delhi to Kolkata (via Kharjuraho temples and Varanasi). Maharaja

Express has four tour packages, namely Princely India (8 days/7 nights), Royal India (7 days/6 nights), Classical India (7 days/6 nights) and Celestial India (8 days/7 nights).

Princely India of fers a truly spectacular journey through lifetime. The train travels through the night to dif ferent locations, leaving the day to explore them.

The train has a total of 23 coaches; of which five are deluxe carriages, six junior suite carriages, t wo suite carriages, and one presidential suite

• 30 •

Western India and to the legendary Taj Mahal. Discovering timeless traditions and exotic locales. One sees the vibrant, bustling city of Mumbai, the imperial monuments of Delhi, the immor tal beauty of the Taj Mahal, the tigers at Ranthambore, Amber Fort and explores the shimmering Lake City of Udaipur.

Royal India, here the Maharaja Express embarks on an ex traordinary voyage through Imperial India. The Taj Mahal; Ranthambore, Gujarat and finally Mumbai. This ex traordinary journey leaves one with everlasting memories of an ancient land epitomizing a mesmerizing and unique mix of cultures.

Classical India, one of the most popular journeys, takes one on a sojourn exploring the hidden treasures of India. The unforget table escapade starts with the capital city of Delhi.

On its way it explores the glorious past of Gwalior, the sacred cit y of Varanasi, the temples of Khajuraho, the pilgrimage centre of Gaya and the magnificent wilderness of the Bandhavgarh National Park. The journey ends in the heart of the East, Kolkata.

Celestial India takes one through India's most fascinating sights and architectural creations. Gaya, a centre for Hindu pilgrims, a boat ride on the Ganges River in Varanasi, wildlife in Bandhavgarh, Khajuraho, Agra, historical wonders of Gwalior and Delhi. The experience on the luxury train across the country is true essence of the rich and diverse land called India.

(PIB Features)

ASIAN TRAVELLER

marketing

Visit California Events in Mumbai and New Delhi alifornia Travel and Tourism Commission (CTTC) has recently hosted "Visit California" events to unveil the California Walk of Fame in Mumbai and New Delhi. Coinciding with the opening of CTTC's India office, the red carpet events in two cities featured a special video message by Governor Arnold Schwarzenegger, who extended his personal invitation to Indian travelers to come and experience California's diverse attractions like pristine beaches, breathtaking mountain ranges, thrilling sports events, and world-class vineyards.

Caroline Beteta, CTTC president and CEO and National Chairperson of the US Travel Association presented the honours to select Indian achievers representing different industries for their

C

ASIAN TRAVELLER

contribution towards strengthening the bilateral relationship between India and the state of California. These luminaries included Manmohan Shetty (President - Film & Television

(Internationally-acclaimed Actor) and Vallaya (celebrity designer, who recently opened his store in California).

Senior CTTC officials like Lynn Carpenter-Schumann - Vice President of Marketing, CTTC; Michael B. Gallagher - Commissioner and Vice Chair of CTTC; Sima Patel Commissioner of CTTC and Sheema Vohra - Representative (India) CTTC were also present.

Mike Gallagher Chair CTTC Marketing Committee, Sima Patel CHA, CHO, Balaji Hotels Inc & Chair CTTC Marketi, Kabir Bedi, Caroline Beteta President & CEO CTTC and JJ Valaya

Producers Guild of India), Ashok Amritraj (Hollywood Producer and Chairman & CEO of Hyde Park Entertainment), Sabeer Bhatia (Hotmail Co-founder), Kabir Bedi

• 31 •

Caroline Beteta President & CEO CTTC, Mike Gallagher Commissioner CTTC and Sheema Vohra President Sartha Marketing Consultants

APRIL 2010

destination

Hassan

Remains of the Past H

assan is a quiet pictur esque city in southern Karnataka. Located 194 Kms from the state capital Bangalore, the place is situated at an altitude of 957m above sea level.

Located close to Belur, Halebid

and Shravanbelagola the place is an ideal stopover so that the travellers can visit them also. The city spreads over an area of 26.67 Sq km.

The Hoysalas ruled over the region of Hassan from 11th to 13th century AD. Belur was the first capital of the erstwhile Hoysala Empire. The picturesque village is

located on the riverbanks of Yagchi houses Chanekeshava Temple. The Hoysalas star ted the construction of the temple in 1116 to commemorate their victory over the Cholas.

Hasanamba Temple and Siddeshvara temple are the other main temples to visit here.

Gorur dam site across the Hemavathy River is a beautiful picnic spot situated 22 km from Hassan.

Although the pleasant climate of the town at tracts a large number of tourists through out the year, the best time to visit is here is September to April. Accommodation facilities of various ranges are available here.

Halebid, located 39 km from Hassan is another capital of the Hoysala dynasty founded in the early 11th century. The armies of the Delhi Sultanata destroyed the capital in 1311 and 1327.The famous Hoysaleswara temple however sur vived the destruction.

The temple is situated amidst well maintained gardens, and it has two shrines dedicated to Lord Shiva.

The Archaeological Museum located on the temple primes of

Halebid. It houses 12th and 13th century sculptures, wood carvings, idols, coins and inscriptions.

Chikmagloor, the hilly town is located at a distance of around 60 km from Hassan is set amidst mountains, beautiful dales, calm rivers and ruf fling streams. It is a major centre of education and trade and commerce. Chikmagloor houses some impor tant monuments belonging to all religions.

The Kodandarama Temple, the

Jama Masjid, and the St. Joseph's Cathedral are some of the interesting monuments. Hiremagloor (part of Chikamagloor town) has an Ishwara Temple with a 1.22 metre high statue of Jademuni.

Shravanbelagola, located 52 km away from Hassan, is the most important pilgrimage centre of Jains in the country. The town has

the world's tallest monolithic statue, the Gommateshwara statue. The 17 m high statue depicting the saintly prince Bahubali was erected around 980 and 983 A.D. The nude statue presents the typical Buddhist and Jain ar t. One has to climb flight of around 700 steps to reach the site of the statue. The temple of fers the panoramic views of the surrounding areas.

The nearest airpor ts are at Bangalore (194km) and Mangalore (168 km). Hassan can be connected by rail and roadways with Bangalore, Mysore, Mangalore, Shimoga and Arsikere.

Reduce Luxury, Service Tax to Boost Tourism: FICCI

I

ndustry chamber FICCI has demanded reduction of luxury and service ta xes on tourism that account for 40-45 per cent cost of the average tour package for foreigners. FICCI made these demands ahead of the the threeday Great Indian Travel Bazaar-

APRIL 2010

2010. The Great Indian Travel Bazaar, the biggest pan-India travel show, focusing on inbound tourism and business-to-business meetings bet ween foreign tour operators and Indian sellers, kicked of f in Jaipur on April 11.

The third edition of Great Indian Travel Bazaar (GITB) which was held at BM Birla Convention Centre, Jaipur, Rajasthan was focused on inbound tourism.

The event was jointly organised

by Federation of Indian Chambers of Commerce and Industry (FICCI), Ministry of Tourism, Government of India and the Department of Tourism, Government of Rajasthan.

Uttarakhand was the theme state for the event. 209 foreign buyers from 45 countries and 178 Indian attended the fair.

Kumari Selja, Union Minister for Tourism inaugurated the event and was attended by Sujit Banerjee, Secretary, Ministry of Tourism; Nawang Rigzin Jora, Minister for Tourism

• 32 •

and Culture, Jammu and Kashmir, along with other dignitaries namely, Jyotsna Suri, Chairperson, FICCI Tourism Commit tee and Chairperson and Managing Director, The Lalit Suri Hospitality Group; Dr D D Lapang, Chief Minister, Meghalaya, as well as distinguished travel trade fraternity from India and abroad.

ASIAN TRAVELLER

profile

The Park Hotels Expands Portfolio in India

T

he Park Hotels group, pioneers of the boutique hotel concept in India, has expanded its portfolio with the addition of the Apsara, The Park on Vembanad Lake in Kochi, Kerala and The Park Hyderabad, Andhra Pradesh.

The Park Hotels launched its first luxury lake cruiser - Apsara - a two-level, eight-cabin cruiser described as 'heaven on water' on Kerala's Vembanad Lake. Designed with luxury and comfort in mind, the interiors combine elements of Kerala's magnificent heritage with the quiet elegance of European yachting style.

Each week, the Apsara boat sets sail on four-day/three-night itineraries that take cruisers through the tranquil waters of Vembanad Lake and the backwaters, guests can watch the day-today rural life of Kerala drif t by. The boat will dock at The Park on Vembanad Lake, when it is not sailing. The Park on Vembanad Lake, is a sophisticated lakeside resor t with 10 luxury rooms (four Deluxe

ASIAN TRAVELLER

Lakeview Rooms, four Luxury Lakeview Rooms, The Vembanad Room and The Vembanad Suite), a tented spa featuring Ayurvedic and international treatments, a gym, restaurant, t wo bars, a pool and adjacent deck, and performance space. In addition to eight guest accommodations, the 28 meter Apsara has a crew cabin, galley, dining area (seating 24 people), saloon (with a capacity of 14), sundeck and panoramic forward-seating area.

The group has also launched its seven-star hotel in Hyderabad, built with an investment of Rs 340 crore which is its ninth boutique hotel. The first green building hotel, with 270 rooms, has a gold rating from Leadership in Energy and Environmental Design. The group plans to launch a 250-room hotel at Pune in January 2013 and another 250-room one in Kolkata in 2014. Skidmore Owings and Merril, which designed Burj Khalifa in Dubai, has designed the hotel's ex terior cladding.

• 33 •

APRIL 2010

profile

Lake Palace: Soak Up Your Holidays he Lake Palace Alleppey is one of the renowned backwater resorts which provide a complete backwater holiday to the guests. Ideally situated on the serene banks of the Vembanadu Lake in Alleppey the place is adjacent to the finishing point of the Punnamada Nehru Trophy Boat Race track.

T

amenities.

The Lake View Cot tages has each of its rooms is individually decorated with a dramatic blend of old-world charm and modern accessories. Kerala Cot tages are designed in the traditional Kerala st yle architecture. The Water Villas with all the elegance and ambience is a complete luxury cot tage which

free conditions. Treatments and packages are of fered here in a tranquil and rejuvenating ambience conducive for rejuvenation and healing.

The conference hall at the resort is well suited for business meets, conventions. All business facilities are availed here. The resort also host many cultural

for the guests here. Backwater rides and houseboat stays are also the main at tractions of the holiday at the resort. Fishing and bird watching are the main activities preferred by the guests here.

At the Lake Palace you will find dedicated and authentic cuisines of Kerala, South India and North Indian varieties. The exemplary sea

The variety of accommodation provided here are Lake view Cottages (Suite), Lake view Cottages (Executive), Lake view Cottages (Deluxe), Kerala Deluxe, Kerala Heritage, Water Villa. Each of them boasts of luxurious king size bedrooms and all modern

stays afloat the lake.

The Ayurveda center at Lake Palace is a place where Ayurveda is practiced true to its spirit by a team of well experienced doctor and masseurs. Built in the traditional "naluket tu" style, the centre ensures 100% hygienic and dust

programs for its guests. All standard amenities including 24hour cof fee shop, internet access, moneychanger, conference hall, doctor on call, business center are availed here.

Swimming Pool and other recreational facilities are available

food and desser ts etc in local, Continental, Chinese, Italian, Mexican as Central European Style makes the restaurant here one of the favoutrite for the foodies.

The picturesque resort is accessed by boat from the main town Alappuzha.

APRIL 2010

• 34 •

ASIAN TRAVELLER

profile

Charson Advisory

Place Your Brand Where it Belongs harson Advisory Services, a leading Destination Marketing and Communications Management Consultancy has been growing popular in the industry with its continuous ef forts to boost the chances of various destinations and products. Taking the clients to

C

relations and brand consulting services, Charson Advisory provides successfully tested and cost-ef fective marketing strategies to national tourism boards and private organisations.

Marketing being the prime concern, the agency which is proficient in the trade has always

the niche markets and working out successful strategies to help them towards building, maintaining and enhancing a targeted relationship for product marketing with optimized time and financial resources is the primary service rendered by the company. Through in-depth marketing research, public

been the front runner public relations. In the tourism industry this relations became their core strength. Fresh ideas, innovative methods and utilizing unusual opportunities has been working wonders for the promotion the clients and their products. Their cumulative experience of 45 years,

ASIAN TRAVELLER

deep knowledge-pool of our esteemed Advisory Board members and passion for excellence has earned them a number of prestigious awards and a professional reputation.

The team of young and enthusiastic professionals at Charson strives to increase your volumes and sales from the Indian market by creating sales channels by making Carl Vaz contact Chairman & CEO with the major tour operators and travel agents, organising individual meetings with key decision and policy makers, forging alliances

• 35 •

with travel trade par tners for jointpromotional activities and advertising strategically in the leading print, television, radio and online outlets.

They also of fer marketing strategies, event management, market research, direct marketing, adver tising and creative ser vices.

Dubai Depar tment of Tourism and Commerce Marketing, Tourism Authority of Thailand, Slovenian Tourist Board, Sonalee Vaz Panoramic Managing Director Travel DMC, The Replica Suite, Bali, The Kozy Villas Bali, Sutera Harbour, Euro Space Centre are some of the major clients of the organisation.

APRIL 2010

variety Via Bags Best Technology Service Provider Award at Travel & Tourism Summit, Mumbai

1.

2.

3.

4.

We all know where Toronto is. Where is Taranto?

What is Orkut's slogan?

Where is Bush International Airport?

What was Paulo Dagomari's (14th c Italian mathematician) contribution to the world of numbers?

5.

6.

7.

Halley's Comet

Paulo Dagomari

Vinay Gupta, Founder and CEO of via addressing the audience at the summit

Which is the slowest orbiting planet?

When will Halley's Comet appear again?

Which country has the dubious distinction of having the top three most venomous snakes in the world in it?

8.

The word 'yogurt' is from which language?

9. What is haphephobia?

10. Which capital city's name would mean 'the Peace' in Spanish?

AGK Kumar, VP - Global Alliances, via receiving the award

Yogurt

Compiled by DEEKAY

Send in your answers to info@mediastepsindia.com with TYKC31 in the the subject line.

Answers should reach us before the 30th of this month.

Answers to TYKC 30 1. Both were founded by Ezra Cornell 2. Residence of Japan's Prime Minister 3. Tadao Kashio, a Japanese engineer (1946) 4. A cutlery item combining the features of a spoon and a fork 5. South Africa 6. James Monroe, fif th President of USA 7. Kiev 8. Antonio Vivaldi 9. AEGILOPS (a plant variety) 10. It is Swahili for ' one who is blessed'.

Award Winners of Travel & Tourism Summit

Foundation Stone Laid for International Convention Centre

TYKC 30 - WINNER

L. Narayana Swamy Royapet tah Chennai

One all-correct entry will get Free Stay at Le-Meridien, Kochi

[ 2 nights and 3 days for two ]* Nestled amongst 25 acres of coconut groves and backwater rivers, Le Méridien Cochin Resort & Convention Centre sits at the heart of one of India's most naturally beautiful cities, Kochi. This prestigious landmark houses 5 floors of luxurious accommodation for international business and leisure travelers. The 151 spacious rooms and suites, most with breathtaking views over the manicured gardens and the backwaters. * Conditions apply

APRIL 2010

Foundation stone of the G V Raja Memorial International Convention Centre has been laid at a function held at Hotel Samudra, Kovalam. Kerala Tourism Minister Kodiyeri Balakrishnan, Kovalam MLA George Mercier, Kerala Tourism Secretary Dr V Venu IAS, KTDC Chairman Cherian Philip and KTDC Managing Director K G Mohanlal IFS were among those present on the occasion.

• 36 •

ASIAN TRAVELLER

kerala traveller

Cochin to Gangtok Rickshaw Rally Draws Adventure Tourists

U

nder a cacophony of sound, colour and excite ment, 70 teams from 20 countries were flagged of f from Fort Cochin recently driving threewheeled auto-rickshaws on the 4000 kilometre Cochin to Gangtok

Rickshaw Rally. With each team comprising any thing from 1 to 4 members, the event drew 170 amateur adventurists from around the world to participate in the charity rally.

ASIAN TRAVELLER

The teams have no set route, no professional drivers, no back up or support of any kind and will face some of the toughest driving conditions in the world. Organised by the UK based company, The Adventurists, the Rickshaw Run is an ex treme fortnight of mud, sweat, mountains, jungles and possibly the most dif ficult roads in the world.

The participants range in age from 18 - 66 years and come from all walks of life including students, stock brokers, and retirees. For many, the run provides a wonderful opportunity to mix fun, excitement and fulfil a personal challenge. It is also designed to raise money for 2 charities in India, the Frank Water Projects and the Mercy Corps charity.

Tom Morgan, the founder of The Adventurists and Rickshaw

Run said so far at least £70,000 has been raised by the teams for the of ficial charities. "Cochin is a favourite place to kick-of f or finish the rally and we will have Cochin as a fixed destination as we consider it the home of the Rickshaw Run. We hope to make it bigger and raise more money for the nex t run in January 2011," he added. "We already have bicycle rallies, trekking tours and a paragliding fest and the rickshaw run is an added product to at tract sof t adventure tourists".

The Director of Kerala Tourism said that a non mainstream event like this opens up a new audience, namely the youth market which is a segment the organisation is keep to tap. "The youth market is also very active in the social media space and we are keen to capitalise on this" he added.

• 37 •

Kerala to Prepare Special Tourism Packages for CWG

C

ommonwealth Games (CWG) 2010 Organising Committee has asked the Kerala Government to prepare special tourism packages to attract tourists who visit the capital city for the Games.

According to a news agency report, Jiji Thomas, Special Director General, Commonwealth Games (CWG) 2010 Organising Committee recently spoke to M Vijayakumar, Sports Minister, Kerala in this regard.

States like Rajasthan and Himachal Pradesh have already prepared special tourism packages in connection with the Games, and is expecting a favourable reply from the Kerala government in this regard.

APRIL 2010

events

MAY 2010 Arabian Travel Market, Dubai, UAE

04 - 07

BITE, Bahrain

13 - 15

Etihad Airways, the national airline of the United Arab Emirates, has announced the appointment of Ali Abdulla Al Shamsi as its Assistant Head of Hub at Abu Dhabi International Airport.

JUNE 2010 Asia Luxury Travel Market, Shanghai, China

14 - 17

JULY 2010 Aviation Outlook China 2010

06 - 08

IITM, Bangalore

10 - 12

Puri Rath Yatra, Orissa

13

IITM, Chennai

16 - 18

TTF, Hyderabad

23 - 25

TTF, Calcutta

31 - Aug 2

AUGUST 2010 Teej Festival, Jaipur, India Punnamada Boat Race, Kerala, India

12 - 13 14

TTF, Ahmedabad

20 - 22

TTF, Surat

27 - 29

CIBTM, Beijing, China

APRIL 2010

Rakshit Talwar has been appointed Director (Sales) at Courtyard by Marriott, Pune Hinjewadi.

OBITUARY Asian Traveller deeply mourns the death of K Raveendra Panikker, Chairman, Sagara Palace & Resort, Kovalam, Kerala May his soul rest in peace.

31 - Sept 02

• 38 •

ASIAN TRAVELLER