Asian Traveller April 2013 by Asian Traveller

Vol. 6

No. 8

Pages 56

` 100

US$ 10 (Overseas)

April 2013

through the pages .

VOL. 6 NO. 8 APRIL 2013

16 Lulu Carnival 2013 20 Dubai Heritage Sites Transferred To Dubai Culture and Arts Authority 22 Courtallam, the ‘Spa of the South’ 30 Summer Festivals– “A Special Interest Tourism Product” 38 KIOCL to Foray Into Ecotourism P 8-9

46 Gujarat All Set to Promote Kids Tourism Exclusive Interview

Face to Face

P 6-7

P 14-15

E. M. NAJEEB

RAJA GOPAAL IYER

Exclusive Interview

Ten Questions

Woman of the month

1st Person

P 18-19

P 24-25

P 36-37

P 41

PENNY RAFFERTY

SUMIT KUMAR

PARUL SINHA

SIDDHARTH VARMA

P 26-27

ASIAN TRAVELLER | APRIL 2013

EDITOR’S NOTE

Editor & Publisher : G. Biju Krishnan

Group Vice President : Siji Sen

Chief Executive Officer : M. P. Sreekumar

Group Editor : Reeny Joseph Art Editor : Pradeep C. N.

Sub Editor : Sreejith N. K.

Director Marketing : Grierson V. P.

Sr. Manager (Sales) : Lineesh V.

Sr. Manager (Operations) : Krishna Nair

ATM- A Curtain Raiser

ow the bells are ringing round the corner for Arabian Travel Market and the travel industry is all set for an Arabian treat with every eye focused in Dubai for business. Dubai is always the hot spot for travellers and tourism has also come in a long way here in this city. Dubai is a unique destination that is both a dynamic business centre and a tourist paradise, offering more attractions, shopping, fine dining and quality hotels. In this context ATM is annually held in the dream city of Dubai with an aim to boost the tourism and travel sector. Arabian Travel Market is a travel and tourism event unlocking business potential within the Middle East for inbound and outbound tourism professionals. It is an annual event held in Dubai, at the Dubai International Convention and Exhibition Centre, aimed at the global travel industry. Inaugurated in 1994 at Dubai World Trade Centre, ATM is today one of the premier events in Middle Eastern travel and tourism sector. Its platform provides a significant opportunity for professionals in the travel industry to negotiate business contracts. Tourism destinations from the Middle East and around the world showcase a diverse range of accommodation options, breathtaking tourism attractions and new airline routes at this major event. Arabian Travel Market is a one-stop-shop for the world of travel and tourism. The travel mart provides the visitors and exhibitors with quality, focused business opportunities, bringing them all the latest industry news and trends in a business friendly, interactive exhibition environment. Uniting key market players from six continents, Arabian Travel Market is four days of intensive meetings, seminars, press conferences and social networking opportunities. Arabian Travel Market is administrated by event’s organizer Reed Exhibitions (RE), which also organizes a portfolio of other travel industry events including World Travel Market (WTM). This edition of exhibition is dedicated to expanding the commercial potential within the Middle East and the entire Arab region. This show brings together destinations, airlines, hotels and travel services to travel agents, tour operators, holiday specialists and more. Visitors to ATM are given an opportunity to explore new destinations, accommodation, travel technology solutions and a variety of tourism services. Arabian Travel Market is held under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, Ruler of Dubai. Now approaching its 20th year, the show has grown to become the largest showcase of its kind in the region and one of the biggest in the world.

T ASIAN TRAVELLER | APRIL 2013

Director - PR (Mumbai) : Ashok Bania

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USA : Jiju K. Thomas UK : Abdul Najeeb UAE : Sanjeev S L Kuwait : Mariam Titus Mumbai : Ashok Bania Bengaluru : Sophy K. Magal Goa : Casey Fernandes Kolkata : Sobha Joshi Chennai : Nisha J Hyderabad : K.S. Johnson Indore : Manohar Bhati Madurai : P. Deenadayalu

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The news items and Advertisements published herein have been collected from various source, which are considered to be reliable. Readers are however requested to verify the facts before making business decisions using the same. No part of this magazine may be reproduced without the written permission from the Publisher. All rights reserved. Copyright © 2009 *Responsible for selection of news under the PRB Act

Exclusive Interview

Airtravel Enterprises is well acknowledged by the travellers as a trustworthy travel support. And being the man at the helm E. M. Najeeb, Chairman and Managing Director of Airtravel Enterprises, charts out his evolution as an entrepreneur in an exclusive interview to ASIAN TRAVELLER.

THE VISIONARY ENTREPRENEUR Being the Key person behind ATE, what prompted you to venture into the industry? After my graduation and postgraduate professional course in 1976, I seriously contemplated about my future. I was convinced that my path should be entrepreneurship, leaving behind other options of getting into a job or going abroad. I decided to establish a business of my own, staying

back in my own place. Looking at the various options of business, I got convinced to choose travel, tours and leisure. 70â&#x20AC;&#x2122;s was a period when the traffic to the Gulf countries for employment was booming. Passengers had no assistance or advice, and also those days they had to travel to Bombay to take a flight to the Gulf. Most of them were stressed as their visas were getting expired and not being able to obtain a flight booking. I felt that I could help them out, giving them proper guidance and obtaining tickets for them at reasonable prices. I ventured into formal business of travel, opening offices at important locations. I setup the travel company Air Travel Enterprises in 1976, and it gradually grew up spreading to other locations in the state and the country. The company in the course of time achieved many recognitions and

ASIAN TRAVELLER | APRIL 2013

Exclusive Interview awards for productivity from various airlines. Airtravel Enterprises could become a leading travel company in South India in terms of volume of business, for many years. Now the company has 20 offices at different locations in India and the UAE. Also, the company grew up as a group of companies with about 15 companies under the banner, involved in different businesses.

we also believe that customer satisfaction is the prime norm and to derive that, we need to work hard on the quality of our services and customer satisfaction. Our staff at all levels are given this message clearly. Professionalism according to me is being equipped to carryout things in an efficient, profitable and satisfying manner. A professional should be equipped with exhaustive information on matters dealt by him and he should know how effectively things could be carried out. In our organization we choose to take only people who are professionally equipped.

the government demands no compromise in delivering high quality services keeping up with the legacy of the brand; how do you manage to do this?

and product line. They added value by selling wide range of services and products including leisure.

The emerging edge of technology, internet, My business for the last 36 networking and the changing years has grown up receiving patterns of the customer needs much goodwill from different are going to further bring segments of the society, changes in the travel business. and good relationships. We Competition is getting maintain warm relationships tougher and the customer with people from all walks of needs are changing. Travel life, and I am quite satisfied agents and tour operators who Established in 1976 ATE has with that. As our relationships are innovative in business and grown into one of the most increase, the expectations product development only eminent travel houses, to on your service also would can pull through. what will you attribute the increase proportionately. We Any further plans for enormous success of the cannot compromise on quality expansion or diversification company? delivered to the clients who into other areas? Please have reposed great confidence elaborateSince Airtravel Enterprises Great India Aviation Services on us. Our organization was established in 1976, the We have already strive hard to keep up the path forward was challenging (GIAS) is part of the Air diversified our business into Travel Enterprises, and it expectations of people and to in many ways but excited. I different areas. The latest has already accomplished satisfy them. could spend time for it, and area of business we have worldwide recognition for paid my undivided attention Being the pioneer in the entered is hospitality. We run its services. Kindly tell about industry can you explain on the business. I worked hotels under the brand name this and the other services relentlessly, without getting what, in your personal ‘Capital’, in the city business that your group offers? disheartened. Growth and opinion, are the major hotel category. A major high achievements were exciting as Great India Aviation changes the travel related end category hotel project is they came. All through I have Services (GIAS) is one among business is expected to fast coming up at Bekal and had a committed group of the 15 companies in our undergo in a few years? What nearing completion. The 160 staff who realized and carried group. GIAS is a company are its major challenges? Key Deluxe Five Star Beach out their responsibilities. established to offer aviation Travel and Tourism Resort and Spa has signed I could always maintain related services and extent Industry has been undergoing up with the internationally a close relationship with support services. GIAS was tremendous changes in the renowned hotel brand the staff. We could also initially the General Sales recent past. Earlier travel ‘Westin’ for management. stay trendy in business Agents for Qatar Airways agents used to play a vital We are in the healthcare utilizing opportunities and when they started operations role in marketing the airline business very seriously and introducing technology from Trivandrum and Cochin. seats. They were the vital link the KIMS hospitals have wherever necessary. Basing We supported the airline between the principal airlines been extended to 10 locations myself at my own place tremendously in increasing and the end customers. Later within the country and helped in strengthening my their market share in the the airlines have started abroad. KIMS presence is relationships and could also Kerala region. At present reaching out to the customers there in Trivandrum, Kollam, be recognized by the public. GIAS is the GSA for Qatar directly, and the agency Kochi, Kottayam, Oman, Airways Cargo. And its sister Your group has gained commission structure also Qatar, Bahrain, Dubai, Jubail organization ‘Great India national and international was reduced. Technology and Riyadh in Saudi Arabia. Business’ is the GSA for RAK and the internet platforms of recognition for its We are also in the Air, the airline of Ras Al professional service and sales have come up bringing construction and housing Khaimah, which operates to efficiency, how do you the principals and the end business under the brand Kerala. manage to deliver quality customers closer. Travel name GIE. GITPAC is a services? What are the ATE has struck a healthy agents in this turbulent consultancy organization in prime factors that one relationship with all levels of circumstance have started our group. has to maintain to deliver the government- Ministries, reinventing themselves as Our main objective is to professionalism? Government Departments counselors and consultants strengthen the areas where we and Corporations. How far to the travelling community. Like any other good are already in, and to establish this helped in the growth of They added more products business organization feels, the company? Dealing with and services to their portfolio them successfully. ASIAN TRAVELLER | APRIL 2013

In focus

Misty Hill Stations of South India

H 8

ill stations have travellers to beat the heat become the favourite during summer . It is a tourist spots for general perception that all

good hill stations in India are restricted to the northern part of the country. The truth

is that the southern part of the country is also home to a number of breathtakingly

ASIAN TRAVELLER | APRIL 2013

In focus that tourists all points on the globe pay essential visit for a marvelous and revitalizing South India tour, which can serve as an eternal luminous life span experience. People flock here from all over the world to enjoy few days of scenic beauty, peace and tranquility. These places serve as good options for a fulfilling South India summer holiday. All of the hill stations in South India supply the most fabulous experience of nature in many its untouched charm. Kodaikanal Kodaikanal in Tamil Nadu, located amidst the folds of the verdant Pali hills, is one of the most popular serene hill stations in India, which mesmerises any visitor. With her wooded slopes, mighty rocks, enchanting waterfalls and a beautiful lake, this is one of the most charming hill stations in South India. Kodai is situated at an altitude of about 2,133-m high and covers an area of 21.45-sq-km. The hill town is renowned for its educational institutions of international repute. Other than the fascinating places to visit in Kodaikanal, the pride of Kodaikanal is the ‘Kurinjiflower’, which blossoms once in 12 years. The hill-plantain fruits and plums are known for their freshness and taste. The Nilgiris The Nilgiris is the major hill station in Tamil Nadu and Ooty and Coonoor are the major tourist’s attraction. Known as the Queen of Hill Stations picturesque, beautiful hill stations. South green Udhagamandalam India is blessed with lot of better known, as Ooty is the cool and mesmerizing hill most popular hill station in stations to meet the demand the South. Located in the of the travellers. Western ghats at a height of The most popular tourist 2240m, Udhagamandalam hill stations in South India are is the headquarters of the affluent with cultural heritage, Nilgiris district where the scintillating picturesque spots, two ghats ranges meet. serene environment and Nature has been generous astounding nature’s blessings with this region, which is

ASIAN TRAVELLER | APRIL 2013

by far the most beautiful in the state. Apart from coffee and tea plantations, trees like eucalyptus, pine and wattle dot the hillside in Udhagamandalam .Summer temperature is rarely higher than 25°c with a minimum of 10°c and winter is distinctly cooler with a high of 21°c and a low 5°c. Ooty with smaller hill stations of Coonoor - 19 kms and Kothagiri 31 kms from Ooty are the other hill stations of this district. Nilgiri is India’s first biosphere place and it has been declared as one of the 14 ‘hotspots’ of the world because of its unique bio-diversity. Nilgiri presents a truly breath taking kaleidoscope of visual treats and soul stirring experience. Coorg Easily one of the most

attractive regions in Karnataka, Coorg or Kodagu is an enchanting expanse of natural tourist spot that nestles amid the hills and valleys of the picturesque Western Ghats. A beautiful expanse of hilly landscape in the scenic Western Ghats, it is a beautiful hill country mostly at 3000 to 4000 feet with the tallest mountain peak being at 6000 feet. Coorg is renowned for its coffee plantations with some estates producing world class coffee. The steep hills and valleys of Coorg along with the gorges and countless streams send out a call to intrepid trekkers and rock climbers and adventure seekers. Misty hills, lush forest, acres and acres of tea and coffee plantation, orange groves, undulating streets and 9

In focus and Kundaly, Munnar is a place that can steal a tourist’s heart right away. The magnetism of the place lies in its many attractions that stand to justify why Kerala is considered to be a heavenly place. With time, Munnar has come to be identified as a place of extraordinary scenic beauty. The images of its lush green tea gardens are difficult to separate from the imagination of anybody who would want to visit the place. There are around 30 tea estates in the area which also includes a tea museum started by the Tata Tea at the Nallathanni estate. The Eravikulam National bungalows, rivulets, Park houses several species waterfalls and cool weather of rare flora and fauna, the Munnar contributed to most famous of them being Kerala’s popularity as a travel the engendered NilgiriTahr. destination among domestic The Park is also known and foreign travellers. The for adventure sports like state government declared trekking. Also, situated just 13 it as a tourist spot in year kilometers from Munnar is the 2000. A decade down the Anamudi peak which is the line Munnar is now looked highest mountain in Kerala. upon as a round the year This makes the journey of destination. an adventure traveller much Situated at an altitude more exciting. of 1600 m above sea level, Top Station which is gorgeous views make Coorg hills linked Mudumalai in with bracing climate and located 27 kilometers from an unforgettable holiday Tamil Nadu and Karnataka laidback atmosphere Munnar Munnar and is at a height destination. Bandhipur, thus forming a is an ideal summer get away. of 1700m above sea level The Kodagu people have large mass of land for wildlife But this hill station changes is another place of interest. always stood apart handsome, to move in their most natural magically during monsoon Tourists often get awed by brave and hospitable. home. and winter and puts on the breath taking panoramic A distinguished martial Munnar different garbs to attract view that it offers of the tradition has given the Indian After the British had left visitors. neighbouring Tamil Nadu. Army several Generals and India, Munnar remained Rain in the hills replenishes Echo Point which is on the Brigadiers. a sleepy little hill town rivulets and waterfalls. The way has some of the nature’s Wayanad attracting tourists only greenery will look so fresh most amazing tricks at play. Wayanad the green occasionally. Visitors come to with the dust and dirt washed Mattupetty which also paradise surrounded by the town during the kurinji away by rain water. One falls enroute to top Station mountains from the Western flowering season. Kurinji can watch the dark clouds is an ideal picnic spot and is Ghats, which form part of flowers bloom once in 12 gathering over distant horizon known for the dam and lake. the world the green border years and cover the top hills heralding the next rain. The place offers boat rides and of Kerala. Pure and pristine, in blue. Munnar, with the serves as a perfect hide-out enchanting and hypnotizing, All that changed during the mountain streams, valleys from the ever buzzing city life. this land steeped in history last decade of the last century. and tea plantations offers a It helps the travellers to relax and culture. Located at a All of a sudden it became one great variety of choices to the their mind, body and soul distance of 76 km. Kozhikode of the ‘must visit places’ in tourists. and gives them memories that Sea coast, this resort green the national and international Deriving its name from would linger on for a very hill surrounded by orchards, circuit. With its vast expanses the confluence of three rivers, long time. forests and wildlife. Wayanad of tea plantations, colonial Muthriappuzha, Nallathanni

ASIAN TRAVELLER | APRIL 2013

NEWSLINE

Chiranjeevi Inaugurates UNWTO Regional Commissions Meeting MSI Newswire | Hyderabad

nion Tourism Minister K Chiranjeevi inaugurated the 25th Joint Meeting of UNWTO Commissions for South Asia, East Asia and the Pacific at Hyderabad recently. Speaking on the occasion, the Minister said by hosting this event India has been able to showcase its rich heritage to the world. He said “We have also been successful in communicating that India is a safe destination for the tourists”. The Minister said that endeavor of his Ministry will remain to bring more such international events to India and make the country

as a leading centre for MICE (Meetings, Incentives, Conventions & Events). He said during the year 2012, Asia and the Pacific region saw the highest growth with a rate of over 7%. The subregion of South East Asia recorded the maximum number of arrivals within these regions with a growth of 9%. The Minister said “You will all be happy to note that India was second in terms of international tourism receipts in the region in the year 2012. The Indian tourism growth of 5.4% in terms of foreign tourist arrivals was higher than the world average of 4%”. The delegates shared the market trends of the region in the year 2012 and tourism

prospects for the year 2013. The two Commissions also discussed the priority areas of work to be undertaken in the year 2014-15. Various bilateral meetings took place for developing intraregional and inter-regional strategies. Besides, the two commissions discussed the

issue of development of UNWTO Convention for the protection of tourists and tourism service providers and implementation of Global code of ethics for Tourism. The meeting identified Visa, Taxation and Connectivity as three important determinants for the growth of tourism. Delegates from 21 countries, eight UNWTO affiliate members, two regional organizations and many industry organizations attended these meetings. It was also decided that the next Joint meeting of the two Commissions will be held in Philippines and the 21st Session of General Assembly of UNWTO will be held in Cambodia.

Aloft Liverpool to Open in 2014 MSI Newswire | UK

tarwood Hotels & Resorts Worldwide recently announced the signing of Aloft Liverpool. The 116-room property, slated to open in 2014, will mark Aloft’s debut in the city. “Together with North John Street Op Co. and Ashall Property we are delighted to 12

debut our first Starwood hotel in Liverpool,” said Roeland Vos, President, Starwood Hotels & Resorts, Europe, Africa and Middle East. Aloft Liverpool will be in the renovated Royal Insurance Building, a historic Grade II listed landmark with outstanding architectural value, which is located in the city’s central business

district. Guests of the hotel will have easy access to nearby Liverpool ONE, one of UK’s largest shopping centres and a great number of offices, retail shops, bars and restaurants in the immediate vicinity. Guestrooms will feature the brand’s signature high ceilings, oversized windows and an ultra-comfortable

platform bed as well as large walk-in showers with complimentary Bliss Spa® products. The hotel will also boast the re:mix lounge and w xyz bar. ASIAN TRAVELLER | APRIL 2013

Face to Face

The Dream Merchants Raja Gopaal Iyer, CEO of Raj Hospitality, talks about his company, his dreams and his experiences in the hospitality industry. In an exclusive interview with Asian Traveller, he describes his company as the Dream Merchants. You have established a trademark in the Hospitality industry with your projects. Tell us more about your achievements in this position as the CEO of Raj Hospitality? There are always many who want to start their own business. But for me the responsibility increased to tenfold. There were only one or two who supported my decision but many surely thought and a few said I was taking a wrong decision, that too when I was at the peak of my career. Raj Hospitality Brand as such I can’t say it is established as I never took second property until recently in the last two years. La Classic is my Dream project which I had put my heart and soul after eight years of my tenure with UDS, Kovalam. Raj Hospitality (RHMC) has won two 14

Prestigious Awards. One for its Contribution to the Hospitality Industry ‘Arch of Excellence Award’ for the outstanding accomplishments and industrial excellence in the field of Hospitality by All India Achiever’s Conference, New Delhi. And the Second one by Epicurus South India Hospitality Award for the ‘Best Hospitality Management Company 2013, Karnataka’. A book named ‘Dasavathar’ is completed and awaiting for the release. I have been now opening up with various projects in hand. In that my most favourites are ‘Spice Grove by Mandharaa’, Thekkady a Boutique Hotel and then ‘Imperial Royal Garden’ (a 5 Star project to start). Raj Hospitality also works on a few other new projects which are coming in Karnataka. This Year we are surely planning to achieve a

quantum jump. Diversification into different business has become the order of the day to expand one’s business empire. And tell us more about Raj Group’s diversified business? Raj Hospitality has started a new concept under its brand to Market Exclusive Properties all over India. Hence it has started the New Business Module called X’clusive for marketing hotels. These hotels will not be managed by Raj Hospitality. Raj Hospitality does not believe in diversification. Anything within Hospitality management will be thought about. My aim is Raj Academy where I would like to give best of training to the students and the hoteliers. From your view point what

are the pros and cons of the hospitality sector? There are many Pros and Cons of hospitality sector but as far as I am concerned the challenge of working in customer relations are the most important of all. Careers in customer relations are not easy, but they can be personally, professionally and financially rewarding. Weigh the pros and the cons of the industry for yourself before you get involved. At many levels of customer relations, you will be on your feet for long shifts, required to do multiple things at once and keep a good attitude throughout. You have got a vast experience in the field of hotel industry. Do you think you could convert your

ASIAN TRAVELLER | APRIL 2013

Face to Face

expertise into success in your business? Elaborate on this. There is always a saying that it’s not necessary for any good restaurant entrepreneur to know cooking and is not necessary an excellent cook can run a good restaurant. Yes, I can convert my expertise into successful business model. I have been breathing the word called Professional Hotelier. I do not believe in compromising on the quality and get down to a level of monetary benefits are given importance due to survival became tough.

ASIAN TRAVELLER | APRIL 2013

Many compromise for money, whatever they gets they just manage and make something which surely may not be even 10% of their caliber. But the demand is for cheap and as a human tendency people gives what a client need. They don’t try to graduate the clients as they need some quick money only. Raj Hospitality believes in the best and for everything good to see, you need patience. We never say no. We are one of those magicians who have a magic stick in his hand. We built the base, the

foundation first. We make a positive and memorable impression with people whom we intend to do business. From the top to the bottom the entire team works with the positive note: “We are owners” but just not a salesman. That’s our feelings. We really get involved in the tasks and projects taken by us. For us every new property is like a newly wedded bride, we make sure lots of details in grooming the bride (Property) are spent. Of course our expertise will surely help to make the business successful. What are your future aspirations and plans for the expansion of your business? Those who do not dream but making the dream to reality is what I believe and I would like to say when we see a dream we use CVG formula. Reality = Commitment + Visualize + Go. To succeed, first thing required is commitment. If you commit for something, it’s a human tendency to follow the commitment. I would like to see my

company in the top as a ‘Good & Great Desi Brand’. To have Raj Hospitality Brand established in India with at least one Property in all major Metros and International level in Maldives, Colombo, UK and South Africa. My Dream of catering college is still a dream which has not come out as a successful result-Ten Hotels in three years. We have introduced a brand called ‘X’clusive’ for marketing properties all over India, as we have advantages of – key professionals, good network on business, great customer care culture with us. Tell us about your management company and its operations? Raj Hospitality Management is a professional Hospitality Management Company which supports and gives Solution and assistance to the entrepreneur who have dreams of establishing a Hotel or a Catering establishment like Food courts, Restaurants, Catering Colleges or anything like even an Industrial Category. Other Services of Raj Hospitality includes Initial Investigation, Concept Statement / Concept Development, Operating Philosophy/ Product Positioning statement, On Going Management Services, Finance Services, Personnel, Technical Assistance, Services – Marketing & Sales, Pre-opening Operational Assistance. We are a growing company and surely confident to grow further. We do not mind saying that If you want to see your Image and money growing, then trust us and we will make your dream come true. In other words we are ‘Dream Merchants’, In Hindi we call them SAPNON KE SAUDAGAR… 15

NEWSLINE Pop Corn and Chocolate fountain! Daily cultural shows included musical evenings with orchestra and cinematic dance performances. The painting contest in association with Funhouse Bluebell Montessori saw participation by more than 20,000 kids from Class 1st to Class 10th from all the schools in Thrissur. The paintings too were kept on display each day of the carnival. Massive coverage and support from the media including live contests by FM channels and lucky draw prizes ensured the maximum turn out. The function was inaugurated by the Hon. Mayor of Thrissur Shri I.P. Paul and playback singer Mr. Franko did the honours of lighting the lamp. That the carnival was a success uLu ICC and Garden carnival, and LuLu exceeded Ice and Snow World the could be seen from the crowd Hotels Thrissur was the expectations! The carnival most beautiful element of returning twice and thrice the host to LuLu featured nearly 200 stalls the theme “from Sahara to for the carnival within the 10 Carnival 2013 - an explosion in a totally air-conditioned the Antarctic”. This was also days with friends, families, of colours, rides, shopping venue. The crowd was treated a very first to Thrissur and colleagues and so on. Mr. Jose and entertainment in Thrissur. to the best of all the worlds to Kerala! Featuring snowSebastian, GM, LuLu Thrissur LuLu ICC and Garden Hotels with electronics, household capped mountains, snowfall, opined that the feedback is among the very first of equipments, builders, textiles, and even a polar bear! from most of the guests was MICE venues to organize handlooms, furniture and The food court was another that this carnival has already an exhibition in house with interiors, toys and much more. celebration of the best tastes gained popularity with the the LuLu Carnival 2012. The Among the major from all over featuring Thrissur junta, and can easily grand success of the Carnival attractions was the Fish Spa cuisines from Indian, be identified as a trend for 2012 and demand from the Therapy in an exhibition Continental, South India, the other MICE venues as a people lead to the creation venue in Kerala for the first Chinese, Seafood specialties, major avenue for branding of the Carnival as an annual time. This was a favourite to Juice and Shakes, Pastries, especially during the off affair. MICE venues are host among the young and old, and even Cotton Candy, season. to exhibitions and expos but gents and ladies alike. LuLu has definitely started a The Helicopter ride was trend for MICE venues with another attraction that was their own infrastructure and thoroughly enjoyed, and facilities to showcase their was a chance for the people venue through in house to gain a new perspective exhibitions and expos. of the city – from the air! In This year, the theme of the the evenings, the Hot Air carnival was “From Sahara Balloon ride was the major to the Antarctica”, and entry crowd-puller and for the very was through a scene from first time in Thrissur. In the the Sahara with camels amusement area the kids had and Desert Mountains. The a treat of the lifetime with carnival was attended by their favourite rides including more than 1.5 lakh people the giant wheel and the Well from all over Kerala. The of Death featuring stunts expectation was high this using cars and motorcycles. year to top up last years’ But the best treat was the

Lulu Carnival 2013 L

ASIAN TRAVELLER | APRIL 2013

Exclusive Interview

Asia Discovers Australia's Luxury Lodges

we can't ignore the sheer numbers there. However, how to communicate with the right subset of upscale travellers to match the lodges is the challenge everyone faces. That said, it is not so much specific markets that are showing interest, but the niche of Australia's luxury lodges are becoming well-heeled, well-educated, experience-seeking high-end increasingly popular among high-end travellers from each market Asian travellers who appreciate the globally. There is a growing lodges' iconic settings, life-changing awareness that Australia experiences and sophisticated food has changed. It has come of and beverage offerings. The sector has age in terms of its high-end 'come of age' says Penny Rafferty, experiential travel offering Executive Officer of Luxury Lodges of and now competes with the likes of Southern Africa and Australia, a member-owned marketing New Zealand for luxury lodge body that will attend Luxperience in and camp product. September. How do top-end Asian travellers differ in their consumption patterns when they stay? Because the lodges are mostly in remote regions and Among Asian markets, which there is good interest from the desire to experience that ones are most interested in the honeymoon market. And luxury Australian lodges? Japan is a key market for some region is integral to a stay at the lodge, consumption is There is growing interest of the lodges, particularly on not markedly different. In the in the lodges out of Singapore the Great Barrier Reef. China destination, food and wine is and Hong Kong. From India is on everyone's radar, and important. There is a tendency

to want the best of the best when ordering wine etc. To what extent is Asian demand seasonal? Chinese New Year, and key holiday times in some Asian markets cause seasonal fluctuations in travel. What adjustments do luxury lodge owners have to make to accommodate Asian guests? All the lodges can accommodate specific dietary requests, within reason. This does not mean turning their menus inside out to offer a completely culturally different menu to their usual offering. But it does mean they can cater to specific sensitivities and dietary needs (vegetarian, allergies, religious dietary constraints etc). However, as most of the lodges operate in a remote environment, and are catering to a fairly small number of people at any one time, advance notice of these requests needs to be given for them to realistically fulfil expectations. Most of these upscale travellers have a fairly sophisticated view of

ASIAN TRAVELLER | APRIL 2013

Exclusive Interview

the world, and like guests from other markets, travel to experience difference. They want to discover what is real and unique about Australia -- not just its landscape, but its food, wine and people too. Is language an issue? For the high-end Asian traveller -- many of whom have studied abroad -language is not a big issue. If it is, they generally travel with an interpreter. What is Luxury Lodges of Australia's assessment of Indian market demand for luxury lodges? Has good potential, particularly for the honeymoon market.

always more expensive than maintaining and growing existing strong performing markets. To what extent is the Asian luxury consumer booking direct or going through an agent? It varies. Longer itineraries are often booked through a reputable agent and a destination management company as they can make the trip across the enormous continent of Australia seamless. However, many travellers are confident to book direct for short stays or visits from say Singapore to South Australia. Improved air access to all states of Australia has made short trips How much more expensive is much more doable in recent it for Australian lux lodges to years. Upscale, sophisticated secure a booking from Asia, travellers are responding to as opposed to Australia? that. Developing new markets is What do you hope to achieve

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at Luxperience this year? Meet new, quality buyers and introduce them to this new era of high-end travel experiences Australia has to offer. Increasingly I have luxury travel buyers contact me or sit down at a trade show with me and say, "I've never been to Australia and never really sold it. But my high-end clients are starting to ask about it, so I need to educate myself." The buyers attending Luxperience seem to come with a clear focus on learning about Australia. This is exactly what we want -- a win win situation. It's essential that those same buyers discover for themselves some of the lodges on pre- and post-tours. They're here already. They should do. What could state and federal tourism bodies in Australia

do better to help promote lux lodges overseas? They are already doing a lot, particularly Tourism Australia. The new campaign is aspirational, and offers much more than a mainstream, familiar icon view of Australia and its diversity of experiences. This is essential to stimulate regional dispersal -- a key requirement for tourism promotion bodies. What are your predictions for rest of 2013 for the lux lodge sector in Australia? Many of the lodges are seeing healthy growth in bookings. Hopefully, the year will see further growth in awareness that Australia has changed. It has come of age. For the first time Australia has critical mass and diversity of high-end travel options for lux experience seekers.

NEWSLINE

ATM Show Sold Out T he Arabian Travel Market (ATM) exhibition is sold out ahead of next month’s 20th anniversary event, which takes place at the Dubai World Trade Centre, 6-9 May 2013. According to its organisers the ongoing effects of the Euro zone crisis has promoted popular Mediterranean destinations to target growth opportunities in the GCC markets. Demand has pushed show floor space to more than

22,000 sq m, a 6% increase over last year. Technology will have a big presence at this year’s show, which has grown by 34% and hogs 1,700 sq m of floor space at the exhibition. Geographically two of the best performing regions at the show are Europe and North Africa. Each region has grown by 20% and 35% respectively to cover 4,000 sq m, 18% of the total exhibition space, as hotels and resorts of the Mediterranean coast in

particular, look for a larger share of the GCC outbound

market.

Dubai Heritage Sites Transferred To Dubai Culture and Arts Authority

he Department of Tourism and Commerce Marketing (DTCM) and Dubai Culture and Arts Authority (Dubai Culture) recently announced the official transfer of the fifteen Dubai heritage and archaeological sites from DTCM to Dubai Culture. According to law number 6 for the year 2008, Dubai Culture will be responsible for the sites, which include museums and heritage villages and a number of artifacts which date back to 3000BC. Helal Saeed Almarri, Director General of DTCM said: “The safeguard of the historical and archaeological sites in the emirates is a national duty. These sites are of great importance in preserving the history of the UAE and give a vivid portrayal of the country’s traditions – it is our responsibility to ensure that people of all generations are able to learn more about our

heritage. “The transfer of these sites is indicative of the close collaboration between DTCM and Dubai Culture and our joint efforts to strengthen Dubai’s position as a leading tourism hub. A key part of our work is the promotion of the historical sites of Dubai including a number of activities and events that contribute to, as well as highlight the importance of, preservation the nation’s heritage.” Saeed Al Nabouda, Acting Director General of Dubai Culture, said: “His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, has outlined that one of the core missions of Dubai Culture is to establish and nurture a strong cultural infrastructure for the Emirate, which is a key pillar of Dubai’s strategic growth vision.

ASIAN TRAVELLER | APRIL 2013

Tamil Nadu Traveller

Courtallam, the ‘Spa of the South’ C Dr. S Bakhtavatchalam travels through the beautiful Courtallam, renowned as the Spa of the South.

ourtallam, the ‘Spa of the south’, is situated at an elevation of about 167m on the Western Ghats in Tirunelveli District. It is an excellent health resort and it is Famous for its waterfalls. It has an interesting legend. Devotees believe that Lord Shiva sent saint Agastheya to the south to avoid imbalance due to the overcrowding in the mount Kailas on his celestial wedding. Another notable feature of Courtallam is Chithra Sabha (in which a number of mural paintings of rural deities and

stories from epics are depicted in the central hall. This sabha is one of the five Sabas where Lord Nataraja performed the Cosmic-dance. Moreover this temple contains many inscriptions about Chola and Pandya Kings. Chitra Sabha is made out of medicinal herbs. The wooden carved planks serve as doors. Numerous rivers such as the Chittar River, the Manimuthar River, the Pachaiyar River and the Tambaraparani River originate here. It is famous for its waterfalls and has a number of health resorts. The

nearest railway station to courtallam is Tenkasi which is just 5 km from here. This is not only a tourist spot but also a health resort. Courtallam water has medical properties since the water runs through forests of herbs and the water therapeutic qualities to cure physical ailments. During the season (period June to September in every year) thousands of tourists from far and near visit this place. The waters of the falls are believed to have medicinal properties as they run through forests of herbs before their descent. Tourists who visit

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Tamil Nadu Traveller

and bathe in the waters claim that the water has a soothing effect, help the old feel young and the sick heal rapidly. This place has a chill and a superb climate with sizzling of rain drops over us removes the stresses in our mind. The pure wind that starts from pothigai malai (mountain) removes the tiredness from our body. ‘The Fruit Garden falls’ is the pampered kid of Courtallam. Seeds and cuttings of different plants and trees that give exotic varieties of fruits can be got from here. Some of the fruits that grow here are ramdan, mangoosten, egg fruit and dorian. The main produce is clove, cardamom, jack fruit and mangoosten. These are

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exported not only to other parts of our country, but also to foreign countries. For those ‘urbanites’ who bathe under a ‘shower’ the experience of bathing in the falls will be something to cherish. When one puts one’s head under the huge amount of water hurtling down the mountain, one does feel scared, but once one stands under the falls, it is nothing but bliss. With the advent of the season the masseurs are in great demand. Besides its splendid scenic beauty, the town is famous for its beautiful waterfalls such as Peraruvi, Chitraruvi, Shenbagadevi Falls, Thenaruvi, Aintharuvi, Pazhathotta Aruvi, Pazhaya Courtalla Aruvi and Puli Aruvi. There are also several temples in the town such as the Thirukatraalanaadhar Kovil, Thirumalai Kovil, Kumaran Kovil, Kasivishuwanathar Kovil, Dhakshinamoorthy Kovil, Papanasam Ulagaambihai & Sivan Kovil and Ariyankavu Iyappan Kovil. Other attractions around the area are Therkumalai Estate, the Boat House located close to the Aintharuvi, and Pazhaya Courtalla Aruvi, the Snake house and Aquarium located near the Peraruvi and several

park for children. The name Courtallam is an anglicised version of the word Kuttralam which the locals still use. The place is known by several other names such as Mukthiveli, Nannagram, Pithur Kanda, Theerthapuram, Thirunagaram and Vasanthaperur. Courtallam has emerged as a popular tourist destination in the recent times which has resulted in a number of world class resorts emerging in the area. However it is advisable to do an advance booking especially during the peak seasons. The town is close to both Kerala and Tamil Nadu and can be easily accessed from both this states. It is a big tourist attraction and is visited by young and old alike, because of the herbal medicinal properties the water is believed to contain. The town is noted for its salubrious climate and natural scenery. There are 2 important temples here. One dedicated to Shiva is called as Thirukuttralanathar. The othr temple is dedicated to Lord Muruga (2 Kms from Courtallam). Another interesting place is Thirumalai - 15 Kms. from Courtallam, where there is a

beautiful temple dedicated to Lord Muruga on the ranges of the Western ghats. Thirukuttralanatha Swamy temple contains many inscriptions about Chola and Pandya Kings. Less than a furlong from here is a small temple called Chitra Sabha (Hall of Pictures) dedicated to Lord Nataraja and decorated with paintings of rural deities and devotees,puranic stories and religious events. The sabha is one of the five Sabhas where Lord Nataraja performed the cosmic dance. Lord Thirukuttralanathar temple is surrounded by mountains and rivers which has placed it’s name in the famous Thaevaram. The Lord Shiva only called as “ Thirukuttralanathar “and the Amman is named as “ Kuzhalal VaiMozhi “. This pilgrimage centre has a famous waterfalls in it known as Shivamathungai. This pilgrimage centre got its name since the famous poet “Agathiyar” worshipped here. Also it was well sung by almost all the community poet’s. It has many subtemples in Courtallam and they were maintained by the temple Devasthanam.

TEN QUESTIONS

Being in the hospitality sector for many years added a winning edge to Sumit Kumar, General Manager of Hyatt Place Hampi to steer his career. He never had to look back as he focused his talents and innovations in the right path. In a tete-a-tete with ASIAN TRAVELLER, he unveils how the right decisions can put anyone in the right track.

DRIVING FORCE You have been in the hospitality industry for the past several years. Could you tell us about your early days? What made you enter the hospitality sector? I have been in hospitality now for over 13 years,I started my career with The Oberoi Group and had the opportunity to open one of its flagship property The Oberoi Amarvillas. Post which I moved aboard to work for Grand Hyatt Dubai and Grand Hyatt Muscat in Oman.I came back to India in the year 2010 and joined Park Hyatt Goa Resort and Spa as Director of Food and Beverage. I was always interested in interacting with people and knowing about different cultures. Hospitality gave me an easy platform to do what I enjoyed doing the 24

most, hence I choose to be a hotelier. What plans do you have for the company? Hyatt as a company is growing. After successfully opening brands like Park Hyatt, Grand Hyatt and Hyatt Regency, Hyatt continues to expand its presence by launching the â&#x20AC;&#x153;Hyatt Placeâ&#x20AC;? brand with Hyatt Place Hampi in India. Hyatt Place is a very successful select service model in US and we believe there is substantial and rapid growing market in India for such hotels. Hyatt Place Hampi is located in an untouched destination like Hampi, my immediate plans are to develop this destination among all the domestic and inbound travellers, I wish

to achieve this by creating a positive travel experience for each and every guest that walks through our doors. This destination has an immense potential and is recognized as the world's largest open air museum by UNSECO, however it is not marketed well. Many more ancient ruins and tourist places of 4thcentury, that exist near Hampi namely Badami, Aihole and Pattadakal are yet to be explored by many.

relaxation and quality accommodation as well. We have witnessed only in three months of operations enormous curiosity in travel and trade world with regards to availability of decent accommodation in this part of the country. Hyatt being the first international hotel here are yet again a pioneer to explore the potential of business in a place like Hampi which attracts lot of tourist from all around the globe.

How do you see the role of a hotel in developing a destination? What all things can hospitality sector do in this regard?

Would you please share with us the proudest moment and some of the unforgettable moments in your professional life?

Today hotels play a vital role in developing destinations. Leisure travellers not only seek adventure and fun but

The proudest and most unforgettable moment in my life was when I successfully opened iZ, a contemporary Indian restaurant at Grand

ASIAN TRAVELLER | APRIL 2013

TEN QUESTIONS Hyatt Dubai, and only after three months of operation it was awarded with the” best new restaurant” in the city. This brought lot of attention and business to iZ, which was much cherished by the team and myself. Another memorable moment was when I was selected to lead the launch of new brand of Hyatt in India with opening of Hyatt Place Hampi. In the 10 years I have been with Hyatt I have been challenged with new projects with has made my career more exciting, engaging and rewarding. In your career, have you ever worked abroad? What according to you are the advantages of working overseas? Yes I have worked abroad and luckily was a part of the era when hospitality was flourishing in Dubai. I have been abroad for almost 8 year which includes my assignment with Grand Hyatt

Dubai and Grand Hyatt Muscat in Oman. It is always good to have an international exposure in individual’s career as the latter being host to a very multicultural environment, helps to expose us to a wide cross section of people, habits and cultures which helped me expand my horizon tremendously. When you work with people from different cultures you learn about their thought process and mindset, this help sharpen ones people management skills and also it assist to cater to guests from different origins. Where would you like to see yourself, say, 10 years from now? Hyatt has not only given me a job but a career. I have grown from an assistant restaurant manager to the general manager. After working with brands like Grand Hyatt and Park Hyatt, I have got the wonderful

opportunity to lead the first Hyatt Place brand in India. As the company continues to expand and grow I wish to nurture, develop and open other brands of Hyatt in India and abroad. How do you see the growth prospects of Indian hospitality sector? It is great, I believe there is substantial and rapidly growing market in India for service offerings designed around the needs of busy, multi-tasking business travellers and families seeking maximum comfort and productivity in an environment that is more relaxed and casual. We must keep in mind that the global travel has expanded and that there is constant need to cater to the travellers and their demands, hence growth prospects are very optimistic.

young son Aarav. Please tell us about your hobbies and other interests? Apart from work I am very passionate about martial arts, I am a black belt holder in this sport. However due to lack of time I am unable to pursue or practice it regularly. Due to frequent business travelling recently, I have developed fondness for travelling. I have been to places like UK, US, Philippines, Turkey and Egypt. I do wish to explore many other destinations and cultures in future. Which is your favorite destination? Why?

Vietnam has always been one of my dream destinations; I have read a lot about the beauty, and genuine hospitality of the place. It’s healthy and flavor some food is also much talked about. About your family? I eagerly look forward to My family consist of my experience all of this myself wife Soumya and my five year someday.

Destinations

Kids Love Brussels B

russels with its pralines and chocolates, the jazz venues and nightclubs, the beer and moules et frites, has gained the reputation s a place for adults to play. But it offers a lot of entertainment for children too. After all Brussels is the home of the cartoon strip and whimsical artists like René Magritte. It’s also long been at the forefront of European puppetry. Both Bande dessinée and puppetry are art forms with a huge adult following these days but they attest to the inherent playfulness of the Belgian psyche, something that makes the city of Brussels a very child-friendly place to visit. The Belgian Centre for Comic Strip Art (Centre Belge de la Bande Dessinée) is a must for any children 26

(and their parents) who have enjoyed Tintin or the Smurfs. These Belgian icons are just a few of the cartoon characters whose fictional lives are celebrated here in the Lower Town, inside a former department store designed by the great Art Nouveau architect, Victor Horta. As well as a lot of interactive opportunities to discover how comic strips are actually put together, the centre has its own excellent shop and restaurant. There are also lifesize models of Tintin, Captain Haddock and Professor Calculus in their lunar exploration suits that bring out everyone’s cameras. Who can resist being photographed alongside the first men on the moon? Beyond the Comic Strip Centre itself, Brussels has

been colonised by Bande dessinée. There are numerous first-class shops devoted to the art form and to its merchandise that will delight children. Shop windows along Boulevard Anspach are dotted with models of bright blue Smurfs, the urbane cult Chat, Broussaille and a multitude of characters from the world of both Asterix and Tintin. But you’ll also find the facades of whole buildings taken over by cartoon characters as part of the city’s Comic Strip Route. In 1991 Brussels came up with the idea of simultaneously commemorating its most popular fictional characters and dealing with the gable ends of some rather unappetising terraces. Now almost 40 walls have been covered in massive tributes to 35 or so Belgian comic

strip artists, with new walls being added at a rate of two or three a year. A guide book is available so families can trek from one huge cartoon to the next. Some of the images are particularly witty, with several working the location of the wall into a moment in a cartoon narrative. For example, in Rue du Marché au Charbon behind the Grand’ Place you can see a mural in which young Broussaille crosses the same road as you and in another the heroic Victor Sackville is pictured walking stealthily down the road in a scene from L’Opéra de la Mort. Near la Gare du Midi and its Eurostar Terminal you can catch Captain Haddock and Tintin coming down the side of a real building on a two dimensional fire escape and

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Destinations in Boulevard du Midi Philippe Geluck’s Chat looms up,inscrutably building himself out of bricks. Taking the train out to Louvain-laNeuve, 30kms south of Brussels, will bring you to another prime comic strip location, the Museé Hergé, which opened in 2009. This colourful, unusual structure, hidden in a wood on the edge of the modern town of Louvain, was designed by Pritzkerprize winning Christian de Portzamparc who wanted to create the impression of a museum that had been drawn rather than built. Inside is everything any Tintin fan could want to know about Hergé and his boyreporter hero. Back in Brussels itself there is a wide range of more traditional museums that always delights younger visitors. The Royal Belgian Institute of Natural Sciences is a modern building offering a whole gallery devoted to mammals adapted to living at the Earth’s two poles. It also contains the world’s largest museum hall completely dedicated to dinosaur skeletons,including 30 fossilized Iguanodons, which were discovered in 1878 in Wallonia, in the South of Belgium.

the symbol of Brussels. Most countries have offered the naked boy their national dress, but there is also a Manneken Samurai costume, a Dracula costume, a Manneken frogman, ice-hockey player and Father Christmas. The King’s House itself is a beautiful Gothic structure

dating from 1536 but no king ever lived in it. Built as a “Broodhuis” (bread house) from which bakers sold their loaves, it was taken over as an administrative centre by the dukes of Brabant, then Masters of Bruxelles, hence its French name “Maison du Roi”.

Another stunning – but very different – building is the MIM, the Musical Instruments Museum on the slopes of Montagne de la Cour leading up to the Royal Quarter. Here a huge collection of instruments is housed in one of the most imaginative Art Nouveau buildings in

The Brussels City Museum located on the Grand Place in what is known as The King’s House also attracts its share of young visitors but for a very different reason. Here are stored and displayed the hundreds of costumes belonging to – and donated to – the Manneken Pis, the tiny statue of a urinating boy that has inexplicably become ASIAN TRAVELLER | APRIL 2013

Destinations Brussels. The Old England is a glass and metal department store designed in 1899 by the architect Paul Saintenoy. Over 1,500 musical instruments are on display here out of a total of 7,000 owned by the Brussels Conservatoire. Tibetan temple bells, ancient Greek lyres and a spinet-harpsicord (one of only two left in the world) can be listened to on headphones. However most visitors head straight for the section devoted to instruments patented by the nineteenthcentury Belgian inventor from Dinant Adolphe Sax who not only gave us the saxophone but other less successful (and more curious) instruments. Belgium’s long attachment to puppetry is celebrated at the Théâtre de Marionettes de

Toone, which is located down a dark narrow passage way off La petite rue des Bouchers. During the Hapsburg Spanish occupation of Brussels all the city’s theatres were closed for fear that actors would whip up dissent among the population. As a result it was left to puppets to voice public anger and thus it became a subversive art form. The famous Toones are a family guild of puppeteers dating back to 1830. Each Toone adopts his successor who then takes on the name Toone. The honour doesn’t necessarily pass from father to son. The current chief puppeteer,Toone VIII (also known as Nicolas Géal) took over in 2003. The theatre’s repertoire encompasses no

less than 1,000 puppet plays including “Hamlet”, “La Guerre de Charlemagne” (the War of Charlemagne) and “La Bataille de Waterloo” (the Battle of Waterloo). Performances are well worth catching and will inspire young minds with how much puppetry can achieve. There is also a puppet museum (free during the intermission) and a marionette workshop.

too serious to be fun, the clever use of visual displays and elaborate sets allow children to role-play such activities as driving a tram, sitting in a space capsule, fighting a fire, producing a television program and planting a Japanese garden.

Scientastic, accessed below ground via the Bourse metro station, is a similar project that educates through An altogether gentler entertainment. Experiences experience is to be found like changing your voice to in Rue du Bourgmestre that of a space alien,using a where Brussels has opened mirror to lift both legs off the a Children’s Museum, one ground simultaneously, flying of the 185 official “Hands like a bird, dancing with your On” exhibition spaces in the own shadow or whispering world that are designed to give children the opportunity secrets from one parabola to know themselves - and others another reinforce the notion of - better. While that may sound science as fun.

ASIAN TRAVELLER | APRIL 2013

KERALA TRAVELLER

Summer Festivals– “A Special Interest Tourism Product”

Abin. K. I. writes about the role of festivals in promoting tourism in Kerala

erala, God’s own country boasts of having century’s old tradition and cultural heritage and festivals. The richness and diversity of Kerala’s cultural heritage is represented through its festivals, art forms, folklores, forts, palaces, museums and the various places of worship. Throughout history festivals have been an essential part of celebrations. Festivals are numerous and colourful which attract mass number of domestic as well as foreign tourists to

the state. With the summer heat advancing the tourism sector is shifting its focus more on popular temple festivals held throughout the nook and corner of the state held during this time of the year. A visit to the temple premises during festival night and wandering through its vast fields to experience the thrilling atmosphere is liked by majority of the tourists. Let’s discuss some of the spectacular festivals which attract large number of tourists to the state. l Aattukal Pongala

Attukal Pongala is a famous festival celebrated in the month of February –March at the Attukal Devi Temple in Trivandrum Pongala is a special naivedya made by the women to the Attukal Devi. “The Guinness Book of World Records has rated this festival as the world’s largest annual gathering of women on a specific place on a single day irrespective of caste, creed or religion. l Nilambur Pattulsavam Nilambur Pattulsavam provides the residents of Nilambur an opportunity to cherish the old memories of the Nilambur Kovilakam. Presently Nilambur Pattu is being promoted as a tourism festival cum cultural event and it is celebrated with Great Spirit and pageantry. l Chettikulangara Kettukazcha Chettikulangara Kettukazhcha is held every

year on the Bharanistar day of Malayalam month ‘Kumbham'. The village of Nooranad in Alleppey is famed for its annual ‘Kettukazhcha’ festival held at the Nooranad Padanilam Parabrahma temple. The Onattukara region spread over Kayamkulam and Mavelikkara will come alive during the Kettukazhcha festival season. l Vazhalikavu Vela Vazhalikavu Vela is celebrated every year during the Malayalam month of ‘Kumbham’ on the Aswathy star day.The festival is the birth day of devi and her daughter and the event is celebrated by all villagers irrespective of religion, caste and race. The Kavadiyattam, Ezhunallippu, Panchavadhyam, Para Vela and the fire works held during late night and early mornings are fabulous and colorful. ASIAN TRAVELLER | APRIL 2013

KERALA TRAVELLER

At the outskirt of the grove there is a Koothumaadam located on the centre of the paddy fields for performing Nizhalpaavakoothu (shadow puppet play) during seven day’s vela festival. l UtralikavuPooram Uthralikavu Devi temple situated in Akamala near Wadakkanchery is famed for its annual pooram festival held during the Malayalam month of Kumbam (February/March).The pooram festival is known for its massive firework extravaganza. The procession of elephants caparisoned with beautiful ornaments along with Panchavadyam and Pandimelam is awesome. These traditionally decorated elephants line up in the ground with mahouts sitting atop them and hold colourful parasols and swaying venchamarams (white tufts) and aalavattams (peacock feather fans). The cultural fairs during the festival include temple and folk art performances like pootham, thira, nayadi, kummatti etc which provide a

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state in terms of intensity and duration. l Thrissur Pooram Known as pooram of poorams it is an annual festival celebrated on the pooram day in the Malayalam month of Medam (April or May) in front of Vadakkumnatha temple,Thrissur - famed as the cultural capital of Kerala. Thrissur Pooram is basically a display of elephant procession in between huge assemblies of people in rhythm with display of fireworks. Kudamattam is the highlight of this festival which offers a great magical spectacle to the treat to the eyes and ears of viewers including tourists. spectators. l NenmaraVallengi Vela Being a tourism product all Vela is the reunion festivals are great attractions occasion for the two villagers for tourists. Villages are namely Nenmara and considered as the soul of Vallengi. According to Kerala tourism and its folklore and the festival is essence is its vibrant festivals. celebrated because of the To a great extent, each of birthday of the presiding deity the festivals enable us to of the village temple or in preserve our rituals, customs memory of a major event like and traditions which are the killing of a demon by the surely an asset for the future goddess. The Vela falls on the generations. Besides this it 20th day of Malayalam month also create harmony and ‘Meenam’ (2nd or 3rd of April tolerance among the people every year). Nenmara and from different religions and Vallangi are the two villages caste. Cultural exchanges are participating in the vela and one of the major outcomes of they have their own temples festival tourism. Special and a common temple known Interest Tourists as the Nellikkulangara (SIT’s) to a Bagavathy temple, where great the two groups can meet and interact. Fireworks are the highlights of Nenmara – Vallengi Vela and are rated as the biggest from the

extent are interested in witnessing Kerala’s rural festivals and fairs. Many of the tour operators are including these unique festivals in their tour packages to offer a novel experience for the tourists. The department of tourism is promoting each and every big as well as small festival and majority of them are listed in the website of Kerala’s tourism calendar. Finally to conclude Kerala is a state blessed with different religions and each have its own unique festivals which attracts tourists to the state. Festival Tourism provides a great face lift for the local economy and it enables to find out a new market for local products such as handicrafts among the tourists. Souvenirs are sold in large numbers to the tourist during the festival season. The state of Kerala is truly God’s own because of its charming and vibrant festivals. Come, feel and experience the beauty of this divine land through witnessing its summer festivals.

Hospitality

A perfect Holiday at Holiday Inn S

trategically located just 26 kilometers from the Cochin International Airport, Holiday Inn Cochin promises to satiate the wants of both the discerning business and leisure traveler. Located right in the heart of the city, overlooking the National Highway Bypass, 32

this plush hotel is easily accessible by air, road or rail. Holiday Inn Cochin is a perfect choice for everyone from a food lover to someone who is longing for a luxurious getaway making it Cochinâ&#x20AC;&#x2122;s fresh destination for everyday people. The hotel has strictly adhered to the quality

standards associated with the IHG brand and it offers 212 spacious and lavishly furnished air conditioned rooms in three categories â&#x20AC;&#x201C; Superior, Deluxe, Executive and a Presidential Suite. This latest addition to the five star hotels in the Queen of Arabian Sea, offers impeccable

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Hospitality

hospitality coupled with high standards of excellence for the guests to indulge in sheer luxury. Holiday Inn Cochin is the freshest international product in town and has easy access to commercial and tourists places alike. The contemporary décor spells luxury and attention to detail ensures that the guests come back to the hotel for more. Guests can now experience the same service standards, value and comfort which the Holiday Inn epitomizes globally right in the heart of Gods own country. The lobby is bursting with class and sophistication offering a casual yet elegant ambience to all the guests. One can experience the very best of the hospitality world at the spectacular Holiday Inn Cochin enjoying unparalleled tranquility and peace. The rooms are equipped with Duvet mattress with choice of soft and firm

ASIAN TRAVELLER | APRIL 2013

specialty food and beverage outlets. Masala, the all day dining restaurant at the lobby level, offers authentic cuisine ranging from traditional Kerala to continental flavors at this elegant dining area The Sunday Brunch from 1200 to 1600 hrs has a sumptuous spread of local and international cuisine and it is also tailor made pillows, iPod docking keeping the little kids in station with alarm clocks mind offering unique options and global adaptors. The like the Kids Buffet Zone, Work Smart Space in the games, caricature and face rooms are facilitated with painting .Step into Masala for high speed and wireless delectable continental cuisine internet connectivity. The or you can keep it light and other facilities in the room try some short eats with a hot include flat screen LCD TV, cuppa at Deli KC. As you just tea/coffee makers, safety stroll around the lobby, the lockers and direct telephone smell of freshly baked breads, lines. Apart from a modern cakes and pastries wafts your health club and gym facilities, way from the Deli KC. An the guests can rejuvenate eclectic dessert, a coffee and themselves at the Jacuzzi, tea bar with a high tea menu steam and sauna which are at this 24 hours coffee shop complimentary to all guests provides a much needed and can unwind at the infinity energy fix in the midst of a pool which overlooks the shopping spree or a hectic Cochin cityscape. Meeting day at work. Head to Stadia, and on site business facilities, the sports bar if you want Kids Suites and ‘Kids Eat to groove as well as enjoy a and Sleep Free’ program variety of cocktails, fine wines demonstrate the long standing and appetizing nibbles. There commitment of Holiday Inn are also two pool tables and to serve as a favorite amongst live screening of sports for the everyday people. The the sports enthusiasts Roma hotel has also adopted a host echoes the Italian passion of environmental friendly for good food and serves practices. hand tossed pizzas to perfect risottos to scrumptious dessert The hotel houses 5

with élan. The intimate dining area at Roma is perfect to enjoy a lingering meal with that special someone. Oasis, the open air bar is an ideal hangout for an evening with buddies where the view over the infinity pool just adds to the aura. Periyar, the banquet hall can be used as one large banquet area or can be divided into 3 halls to accommodate various types of meetings and gatherings. It can accommodate up to 150 people in theatre style seating and there is also a large prefunction area with 2 attached terrace for designing events making it a premiere choice for business and social meets alike. The 3 meeting rooms Nila, Pamba and Kallayi gives the desired flexibility in terms of planning the event and can accommodate up to 15 to 60 people. Apart from the close proximity to the airport and major IT hubs in the state, advanced technology and modern facilities at all the meeting rooms makes Holiday Inn Cochin cater to all the needs of business travellers. The meeting rooms are fully equipped with state of the art audio - visual facility, video conferencing facilities and natural daylight, and the Business Centre has full secretarial services, fax and wired internet.

NEWSLINE

LA CLASSIC WINS INTERNATIONAL AWARD

Classic, The Luxury Boutique hotel has enjoyed another award-winning year, with the announcement of 2 significant wins in 2013. LA Classic was awarded as the BEST CONVENTION HOTEL IN INDIA presented by International Hotel Awards 2013, UK and The BEST DAY SPA AWARD IN INDIA presented by the World Luxury Spa Awards 2013, UK. The World Luxury Spa Awards commends and recognises outstanding achievements in service

excellence, and reward those spas that have raised the bar of service excellence within a highly competitive industry over the past year. The World Luxury Spa Awards congratulate unsurpassed service excellence and put the spotlight on those spas representing only the finest standards. Following a successful year of growth and sustained performance LA Classic is been named Luxury Boutique Hotel in India. Managing Director of LA Classic Mr. Ramesh said, “We are delighted that the

industry has recognised us as a market leader in our field. Our success is the result of continued innovation and growth and these awards are a further acknowledgment of our team’s achievements and commitment. We look forward to another year of growth and excellent results.”

LA Classic is the first venture of RAJ HOSPITALITY MANAGEMENT in Bengaluru which is being successfully managed for last 2.5 years.

IITT About to Take Off A sian Business Exhibitions and Conferences(ABEC), India’s Trade Fair Leader has partnered with the World’s Fifth Largest Travel Exhibition - MITT, to bring to India it’s very own successful travel expo through International Travel & Tourism Exhibition (IITT). IITT is poised to be a grand networking and marketing platform for fast developing Travel and Tourism industry. IITT aims to bring the Travel & Tourism industry under one roof and create a convergence stage to celebrate and further enhance the progression of the Travel and Tourism Industry. “Launching IITT in India is an initiative to create a domestic and international networking and marketing platform for the

Travel & Tourism Industry to explore efficient ways of Business Travel planning and policies.” - Manish Gandhi, COO of ABEC, Event Director of IITT. A two-day conference will be scheduled at IITT 2014 that will target concurrent travel segments and highlight the policies and challenges of the tourism industry. With an intelligent mix of Industry professionals, Corporate Companies, Government Bodies and

backed by renowned travel trade associations Incredible India, ADTOI, IATO, ETAA, IAAI and OTOAI, India International Travel & Tourism is poised to be a great platform for interacting, knowledge sharing, and identifying opportunities and avenues for future business prospects. IITT will be an excellent platform to discover the latest trends and innovations of the industry, understand travel policies, compliance,

mandates, etc. and promote the exchange of ideas and knowledge among key industry players. The exhibition will be spread across 10,000 sq. mts and will witness participation from both domestic and international players of the Travel & Tourism industry. The show in its launch year will be driven with media coverage from the country’s leading media house and a publicity budget that is unparalleled to ensure “A High Buyer Turnout”. ASIAN TRAVELLER | APRIL 2013

Q&A Parul Sinha, a Director of Treya Consulting and Board Director of The Red Dot Tours Pvt. Ltd has worked in the hospitality & tourism business for nearly twenty years as a marketing and communications strategist. In an exclusive interview with Asian Traveller she shares her experience of tasting success in the hospitality industry being a woman.

Parul Sinha Director of Treya Consulting and Board Director of The Red Dot Tours Pvt. Ltd

You have a vast experience of more than 20 years as a marketing and communications strategist in the hospitality and tourism sector, how do you view this?

using technology to increase awareness about us and are working on various strategies and have planned phased implementation in different markets.

I started as a customer service executive and worked my way to the top. I have experienced all aspects of this industry, from planning holidays to designing a resort. The more challenge that came my way, the more I learnt. Our industry is about service and information – they go hand in hand and have to be relevant to the minute. I have grown with the industry and seen the changes over these last two decades or so. Most of it is brilliant, though a lot of work and improvements are still required. I learnt and imbibed at every level, I had some tough bosses and learnt the maximum from them. I have travelled across the country and learnt hospitality with humility.

The Red Dot is a premium destination management company and you do the business in a contemporary manner to the modern day traveller. Tell us more about your company?

What are your strategies to develop Red Dot Tours as major players in the global tourism industry? The Red Dot has been set up as a niche company which will concentrate on experiential and personalized travel. At Red Dot we plan to offer an amalgamation of experiences which include the traditional as well as the contemporary aspects of our destinations. Apart from niche, custom travel, we will also be looking at affinity group travel and GLBT travel in our regions. We already have offices in US and UK, and a presence in Canada. We are seriously looking at increasing our presence in Europe. We are also

Like the country and our people, travellers and visitors are also changing. People visiting our destinations want to see the bricks and mortar – our beautiful palaces, our rich cultures etc. but they also want to see the change happening in the country. They are amazed by the progress and the advancement in technology and communication and also amazed by how we manage to still keep our culture alive. It is our job as a destination management company to bridge the gap between the two India’s and showcase all that’s best. The most important thing in our book is our deep love of our country and it gives us delight and pleasure to share it with all our guests. As the director of the Red Dot Tours how do you enjoy your job profile? I love my job and am emotionally and personally engaged in my work. Since I was a teenager and read about a tour guide in a Mills and Boon novel, I wanted to be in travel. It wasn’t a straight road though, I did many other things, including Hotel operations, then sales, outbound travel, cruise sales, conference operations, setting up of a resort etc. before I got into the DMC business. Once here, I embraced it fully. As the Director or The ASIAN TRAVELLER | APRIL 2013

Q&A Red Dot as well as on Vesna Tours my responsibilities include Product and Business Development, Marketing& Communications as well as PR. I love meeting people from across the country and coming up with great new products. We live in exciting times and there are many passionate people doing fantastic work. It is our responsibility to showcase it to our clients. Every day is a new adventure and a new opportunity.

great, strong women who have paved the way for newer generations. However,I still feel that we need to make a lot of changes in our industry to make it better for women, including a standardization of salaries, gender equality as well as safety. Women are well suited for travel jobs and we need to capitalize on their inherent talent.

Since you enjoy the top position of a company and you being a woman what are the difficulties you have faced in this field?

There are various ways to take a company into a leadership position. I believe amongst the most important are leadership and sales. I am a natural leader and lead by example. Being in sales for over 10 years, I also have an innate understanding of business and client requirement. My biggest asset is my outgoing and friendly

Like in any other industry I feel that women have to work that much harder and that much more, to get the same recognition that men do. In fact, in our industry we are privileged to have some

ASIAN TRAVELLER | APRIL 2013

What do you think are the major management skills in you to take the company to the top position?

traditional markets we are already doing a lot and in new markets we are undertaking large exposures that include What do you think is the road shows, India evenings, major hurdle facing the FAMs etc. We realize that itâ&#x20AC;&#x2122;s travel industry? a slow process to build our Identity crisis. The travel brand and we will explore and tourism is a very large and utilize all methods, industry in our country traditional and new, to do so. but needs a fillip from the government. The industry has We are also very focused on E-marketing and are reaping to be made more attractive the results of having a good as a career option, to get the right kind of people interested online presence. Who is the biggest in joining it. inspiration in your life? What are your future plans personality, which enhances my acceptability amongst my clients.

and strategies that you have planned for the company? Our company is and will be a niche operator â&#x20AC;&#x201C; this way we can ensure the quality of the product that we have to offer. Our strategies include increasing our presence in international markets both through our own offices as well as through events. In our

Like most people, my greatest inspiration came from family members. My parents are great role models and have always encouraged my sister and me to be independent. This developed in me an innate sense of responsibility and confidence that has helped me achieve my goals.

Karnataka Traveller

KIOCL to Foray Into Ecotourism

ublic sector undertaking KIOCL plans to enter the Ecotourism segment utilising existing infrastructure at Kudremukh in Karnataka, and will invest Rs 805 crore on the new project. “In order to utilise the existing infrastructure created at Kudremukh in Chikkamagaluru, we are planning to enter into a new business opportunities like Ecotourism,” Malay Chatterjee, Chairman and Managing Director, KIOCL, said. “We are keen on developing Kudremukh town as an eco-town or to run tourism project by utilising existing facilities. It is necessary that the land lease

be renewed for a period of 99 years at the earliest in favour of KIOCL,” Chatterjee said. The project, he claimed, would generate revenue for the state and create an additional employment potential for the locals. “We have already prepared the detailed project report and got inprinciple nod from the Karnataka government for the project. A total of Rs 805 crore investment would be made in the project in phases,” Chatterjee said. KIOCL, earlier known

as Kudremukh Iron Ore Company Ltd, had an iron ore mine in Kudremukh. But the operation of the mine had to be closed down in 2006 due to environmental issues, after 30 years of operation. KIOCL

now plans to use the existing facilities to develop the project on a little over 1,622 acres of area and has sought Karnataka government’s approval for renewal of the lease for 99 years.

Panambur Beach Upgrade Facilities to Lure More Tourists

n a bid to accommodate tourists at nights, the Panambur Beach Tourism Development Project (PBTDP) is gearing up to install 20 new tents on the shores. Yatish Baikampady, chief

executive officer of PBTDP, said that 20 new tents will be installed as there has been an increased demand from tourists. “Tourists, staying in the tents will be provided complimentary breakfast,”

said Yatish Last year PBTDP had installed nine air-conditioned furnished tents on the shore. Each of these tents could accommodate two people. The new tents will be installed on wooden platforms as Coastal Regulation Zone rules do not allow permanent structures on beaches. There are more facilities in store for tourists visiting beach this summer. Come May, instead of walking to the beach from the National Highway, visitors can take a ride on horse carriage. The beach authorities are planning to launch horse-carriage service with a seating capacity of 11. This open top horse-

carriage has been customized with alloy wheels and braking system. “The work of building the carriage is completed. We will bring a pair of horses from Mumbai. The service has been introduced to promote ecofriendly vehicles on the beach and it is expected to give a boost to beach tourism in this region,” he added. A food festival will also be organized in Panambur beach in May. The festival will see a wide variety of coastal cuisines. The other ongoing enthralling activities for tourists here is dolphin safari, where a boat ride will be taken to sight the dolphins, jet-ski and banana rides.

ASIAN TRAVELLER | APRIL 2013

THAILAND

Bike Tourism in Thailand

hailand is one of the world’s greatest motorcycle travel destinations. It is a geographically diverse country that offers motorcycle tours through dense jungles with abundant wildlife in the north and along beautiful beaches in the south. For the off-roader, you will find as much excitement as you can handle. For the road cruiser, cruise on smooth fast super highways or enjoy the banked, curving mountain roads. Thailand has all sorts of scenery and climates to choose from. Touring by motorcycle is one of the best ways to make contact with the local people and really get to experience a Thailand that you can’t get when a part of the tour-group crowd. In the South are Thailand’s beautiful islands with beaches that have been immortalized in postcards and dreams. Here you find a way of life that has attracted people from all over the world to come live here. Tourism has touched, but not yet destroyed the life here. People are still friendly to foreigners, especially in the small villages. In the North are the hill

tribes of Thailand and ancient Lanna culture tracing its roots to Burma, Laos and China. The people are known for their hospitality and relaxed way of life. The weather here is usually cooler than the rest of Thailand due to its location in the foothills of the Himalayas. There isn’t any snow, but in some areas it gets cold enough to make coldlovers feel right at home. The North also has the best riding in all of Thailand. The Northeast, called Isaan, is considered the heart of Thailand. The people here are mostly field workers and factory workers and live a very simple life. The poorest areas in Thailand are mostly in Isaan, and life is a struggle for many people, but this struggle has bred a strength and determination that keeps them going no matter how hard life gets. For me, the life is best exemplified in the music and dances of Isaan. They have a rhythm and feel that makes you want to be a part of it. Road surfaces and conditions in Thailand vary from perfect smooth asphalt to the most muddy,slippery, potholed roads you can

imagine. In the mountains, are some of the roads that bikers love. Banked curves are what many dream about Every place in Thailand that has tourists will have rental bikes. The bikes range from 100cc Honda Dreams, ATX dual-purpose bikes, to big road cruisers from 4001400cc. Prices vary around the country, but expect to pay about 150 baht per 24hr. day for the Dreams to 500 baht+ per day for the big bikes, depending on condition. South East Asia is emerging as one of the world’s most famous travel destinations. As the largest country in the region, Thailand is more than just a gateway. With 10 million visitors a year, it is a highly attractive destination in its own right and can be used as a staging point for tours

to travel to Cambodia, Laos, Myanmar, Vietnam or even multi-county vacations. Golden Triangle, a remote area covering parts of Shan State in Myanmar and smaller, adjacent areas of Laos and Thailand. This is one of the most exciting rides in Laos. It is a sensational trip requiring a high level of riding skill, a free spirit and a sense of adventure. It is muddy, slippery, rocky and wild and will leave you tired but exhilarated. Discover one of the wildest areas in the world, riding through a beautiful untouched natural environment of dense jungle and native wildlife. Enjoy a relaxing time on the Mekong River and see large area of the border country of Laos, Thailand and Myanmar at the junction of the Mekong and Sop Rivers.

ASIAN TRAVELLER | APRIL 2013

1 Person st

Incredible India

A Penchant for Innovation Marketing is an on-going process and you have to keep innovating yourself to be noticed in the market and hospitality industry is so exciting that it gives a feeling that every day is a new day, says Siddharth Varma, Director- Sales & Marketing, Vythiri Village. Sales and marketing is considered as the pillar of any organisation and you being the head, tell us how you came to this field? After completing my hospitality studies in Switzerland, I mostly worked in Europe and the UK with hotels, restaurants and event management companies. I came back to India to join the family resort, and since sales and marketing is the most crucial and exciting side of any business, I took over this role as it was both a challenge and an opportunity to grow and take the business to new heights. Tourism and travelling is a fun filled and change oriented business. How do you enjoy your job? Hospitality and Tourism is an industry with a worldwide reach and the exciting part about this is that it is a new day everyday; you get to see new places, meet new people, discuss new ideas on a daily basis. That is what excites me. you wonâ&#x20AC;&#x2122;t find it in an office job!!! Is there any inspiration factor for you to come to this field? Travelling and meeting people has always dazzled me since childhood. As time went by, meeting successful people in the industry, speaking to them and hearing their experiences were most

ASIAN TRAVELLER | APRIL 2013

inspiring. What inspires me right now is the self belief and determination of our MD and Chariman Er. NK Mohamed, who has this incredible vision for Wayanad . Building a state of the art convention centre with beautiful hills and valleys in the backdrop and promoting Wayanad as a MICE destination is no mean feat Describe us about the art of marketing? Give us a few tips on your marketing tactics? Marketing is an on-going process and you have to keep innovating yourself to be noticed in the market. With so much competition and so many brands around you have to make sure people do not forget you . To back it up, the product that you sell has to live up to expectations. When you help people explore the world what sort of satisfaction do you derive out of it? I always believe that the world is a place to explore. In this day and age, when everything can be shared in an instant it gives me great satisfaction to introduce new destinations to people just like in Kerala, Wayanad is such an evolving destination and there is so much to explore and understand. How do you manage your own holidays amidst your hectic business schedule?

Spending time with family is essential. Work life has to be balanced with quality family time. The time I get with my daughter and wife are precious and I make the most of it. I make it a point to squeeze in at least one family holiday per year. Any future agenda for your clients? Making new business relationships and keeping things updated. This is one of the most dynamic industries, so it is essential to maintain the good terms with everyone in the business. How do you market the changes in the industry? We have a fantastic team working together both operationally and on the marketing front. Our GM Cris Thomas and Sales Head Rashmee Sinha are extremely competent to monitor these and adapt as required. I think an ambitious, committed and dynamic team can take any business to new

heights, and so we believe we are on the right track. Personally speaking which is your favourite tourism spot? A small island in Greece called Lindos. I have been there more than once and, what I love there is the friendliness of the local people and how they welcome every one with open arms. Have you ever thought of selling some new ideas and concepts for the people who really go for changes? On many occasions; it is a part of marketing where we have to constantly adapt, meet creative people and always look at the brighter side. Any secret tips for the marketing professionals? No secret tips. Just keep it simple, have self belief and be committed.

Hospitality

Saga of Leena Group T

he success story of Leena Group, a Kottakkal based hospitality business entity, begins with the humble start by Late M.K. Ramunny Nair of Ullattil family. The history of the group began in 1964 with its forte in automobile industry. A great visionary and a passionate entrepreneur, he ventured into entertainment in 1974. He was in the limelight of the business scenario in Calicut, owning theatres and distribution activities. For sure, this vibrant forerunner transmitted a unique cult to the next generation of his business empire, inspiring them to venture into hotel industry later in 1989. A small village that forms the serene part of Thrissur – Cheruthuruthy is home to The River Retreat and the Kerala Kalamandalam – the deemed university of arts and culture, founded in 1930 by the great poet of Malayalam, Vallathol Narayana Menon. Bharathapuzha, Kerala’s second longest river gushes U. THILAKAN in an Managing Director, Leena Group eternal flow of time.

On the shore, in the land of Cheruthuruthy, blessed with the natural abundance, is the River Retreat – a three star Heritage Ayurvedic resort housed in the erstwhile summer palace of the Maharajas of Cochin. Twenty eight heritage rooms and two luxury cottages are available for you to choose from where the host of modern amenities blend in perfection with its unique entity of Ayurveda. The pleasant calm ambience of the rooms makes an idle space to move you away from stress. Beauty permeates everywhere at the river retreat. Holy Basil, the Ayurvedic centre at the river retreat is where the experience of holistic rejuvenation pacifies your mind and enlivens your body and soul. The five principle elements of human body; earth, water, fire, air and ether along with the human mind come under the domain of health measures prescribed in Ayurveda. A panel of expert doctors determines the methods that guide the hands of trained masseurs and administrations applied by caring hands. Latest Venture of Leena Group, The Rydges Inn is a business class luxury hotel located at Changuvetty in the land of Ayurveda - Kottakkal

right on the side of Calicut - Thrissur National Highway. There are 12 double PRAVEEN MENON GM, River Retreat bedded and elegantly appointed rooms categorized into Suites and Deluxe Rooms with all modern convenience. It has a multi cuisine restaurant, speciality restaurant and a conference hall, all air-conditioned. It also has a vegetarian restaurant. Set in pristine and calming environment, it offers customized holiday packages and facilities for sight-seeing of the nearby areas. Hotel Pushpak, another venture of Leena Group, is conveniently located near Calicut airport and is 30 minute drive from Calicut city. A perfect place for hospitality needs, it is designed so simply but with comfortable rooms. It has a tradition of providing warm hospitality and efficient service. With business class hotels in Kottakkal and Calicut and a magnificent Ayurvedic Resort in Cheruthuruthy, the group now forges to new heights of expansion. www.riverretreat.in ASIAN TRAVELLER | APRIL 2013

COLUMN

C.K.

V Duraikkannan

Prahlad (19412010), popularly known as ‘CK’ in the management circle was an internationally renowned professor at University of Michigan’s School of Business. The popular concepts of ‘ Core Competencies’ and ‘ the Bottom of Pyramid’ were co-created by him along with Gary Hamel and Stuart L. Hart respectively. While we know so much about him, not many of us know that the ‘C’ in his name stands for Coimbatore, a city in south of Tamilnadu. Coimbatore Krishnarao Prahlad was his full name and he was born in

Coimbatore in 1842. The same way, R.K.Narayan (1906-2001), the renowned Indian writer who took the Indian writing in English to the world at large was also carrying a place name in his initials. Rasipuram, a middling town in the district of Salem in Tamilnadu is the ‘R’ in his initials. Rasipuram Krishnaswamy Iyer Narayanaswami was his full name. Though R. K. Narayan was born in Chennai and died in Chennai, the name Rasipuram came into his name thanks to his father who was from that place. People and places are always interconnected. Usually we go to the places and get to know of the people

Talking about Sultan, one cannot but think of the town called ‘Sulthan Bathery’ in Wayanad of Kerala just on the border of Karnataka. It was Tipu Sultan of Mysore who used the abandoned Vayalar is a small village 13th century Jain temple there having a population of about as his battery (ammunition 30,000 in the Alappuzha store) in the 18th century District of Kerala. But for that gave the place its name the world ‘Vayalar’ is the ‘Sultan’s Battery’ which has renowned lyricist and poet, now become ‘Sulthan Bathery’ Vayalar Ramavarma (1928in the local language, that is 1975) who had penned a veritable number of evergreen Malayalam. The English journalist and numbers for the Malayalam author of novels like ‘1984’ films. and ‘Animal Farm’ George Thakazhi is another small Orwell (whose actual name place in the same district of was Eric Arthur Blair) was Alappuzha. But it is more known for the writer Thakazhi born in India (1903 -1950), at born there, lived in there or associated with it. The reverse attempt also would be equally interesting - getting to know of the places through the people!

Sivasankara Pillai (1912-99), a towering personality of the Malayalam literature ( the famous 'Chemmeen') who won India’s highest literary award, the Jnanapith in 1984.

a place called Motihari in the erstwhile Bengal Presidency (present Bihar), very close to the border of Nepal. The authors’ father, Richard Blair was a deputy posted in the Vaikom Muhammed opium department in Bihar. Basheer is the other India was and still is one of renowned writer (1908-94) the few countries (Turkey and who perpetuates the names Australia are the others) that of more than one place in legally grow opium poppy his name. He was born in for the purpose of medicine Thalayolaparambu which is and the only country in the 5 kms away from Vaikkom in world which legally produces Kerala and Vaikkom became opium gum. The place came part of his name. Basheer into prominence in 2003 chose to settle down in the when people gathered there coastal town of Beypore which to celebrate Orwell’s 100th birthday at the place where he Tipu Sultan renamed it as 'Sultan Pattanam’. Eventually was born. Basheer himself came to be TVS Group in India is a big fondly called ‘Beypore Sultan’ conglomerate into production for his unmatched supremacy of motorcycles, scooters, and in the world of letters. other automotive parts. They

ASIAN TRAVELLER | APRIL 2013

COLUMN

are the pioneers in public transport for South India. They started their first bus service in Madurai in 1911. The group was started by Sundaram Iyengar (18771955) who was a lawyer by profession. His full name was Thirukkurungudi Vengaramasamy Sundaram Iyengar. Sundaram Iyengar was born in Thirukkurungudi, a tiny village in the district of Tirunelveli, Tamilnadu. The 1,300 year old Nambi Rayar temple there makes ASIAN TRAVELLER_15 cm H X

M.S.Subbulakshmi (19162004) who was the first musician ever to be awarded the Bharat Ratna, India's highest civilian award carried the name of Madurai in her. Madurai Shanmukhavadivu was the M.S. in her name! The other legendary singer M.L.Vasanthakumari ( 19281990) called MLV carried and trading of turmeric the very unassuming village the name of Madras in her earning the city the sobriquets - Madras Lalitangi are the M one of the 108 sacred places ( 'Loom City' as well as ' called ' Divyadesam' ) for the and L in her name! Turmeric City' ! Vaishnavites. While there are people T.T.Krishnamachari (1899- who have given their names The founder of the 1974), popularely known as Dravidian Movement, to places like Prince Maurice TTK (whose proud product 'Periyar' E.V.Ramasamy of the Dutch Republic lending (1879-1973), popularly known is the Prestige cooker) was his name to the island in the as EVR carries the name of India's Finance Minister Indian ocean, Mauritius, it the city Erode in him. Erode for two terms. Part of his is interesting to know that Venkata Ramasany was his name is the place where he so many people carry the full name. Erode ( the name hailed from : Thiruvellore. names of the very places they meaning ' Two Streams' in Thiruvellore Thattai were born in or associated Tamil 'Iru + Odai' because Krishnamachari is TTK! with with them for life, of its location between two There are so many singers perpetuating the memories of water courses) is known for its and actors who carried their those places! textile1:43:48 products cm power W.pdf 1loom 4/5/2013 PM place names in or with them.

CMY

ASIAN TRAVELLER | APRIL 2013

Gujarat Traveller

Gujarat All Set to Promote Kids Tourism

asking in the glory of winning national awards for its initiatives, Gujarat Tourism department is all set for innovative initiatives. With summer vacations round the corner state tourism department is poised to promote ‘kids tourism’ and a new campaign would be launched for promoting destinations that would be interesting or attractive to children. “We want to promote what can be called ‘kids tourism’, featuring destinations that might be interesting or exciting to children. We want to educate the children about the attractions in our state,” said Vipul Mittra, principal secretary, tourism,

government of Gujarat. The department is planning to launch a campaign that would include television commercials, newspaper advertisements etc, as part of promoting kids’ tourism. Gujarat tourism has divided the major attractions in the state under eight hubs, which are Ahmedabad metro, Ahmedabad rural (north Gujarat), Surat (south Gujarat), Vadodara (central Gujarat), Rajkot, Junagadh and Jamnagar (Saurashtra) and Bhuj (Kutch). Of these, places like the sanctuaries, hill-stations and in-city attractions like heritage walks etc can be interesting to children, said a senior official in the tourism department. “There are plans to develop various tourist

amenities along the highway in Gujarat. Another project,’Rama trail’, will give a taste of the journey that Lord Rama, Sita and Laxman undertook as part of their 14year exile, and locations like Sita Van, Ram Sarovar, Unai and Shabari Dham in Gujarat would be developed,” Mittra said adding that a third phase of the ‘Khushboo Gujarat

ki’ campaign would be shot soon. The department has taken up initiatives to develop private golf courses, and five memorandums of understanding (MOUs) have already been signed in this regard. A budget of Rs 654 crore has been earmarked for tourism infrastructure.

crore pilgrims every year. The Gujarat government wants to leverage the popularity to add value as an entertainment tourist destination and increase the

amenities for the pilgrims, according to an official of Gujarat Tourism Department. The attractions to feature include a water laser show, an adventure sport facility equipped with rides, 3D film projection facility by TV serial Ramayan fame Sagar Arts Limited and a theme park at Raichada. A Helium Balloon ride will give a birds eye view of the pilgrimage spot and Mount Gabbar. “Tourists could stay at an upcoming luxury hotel and rejuvenate at wellness centre cum - spa,” said Vipul Mitra, Principal Secretary Tourism, Civil Aviation & Pilgrimage, Government of Gujarat. “The idea is to provide

entertainment options to pilgrims and extend their stay,” said Anil Patel, Secretary, Pavitra Yatradham Vikas Board. Along with greenfield facilities, the Gujarat government and Shri Arasuri Ambaji Mata Devasthan Trust (Ambaji Temple Trust), that manages the temple, are upgrading the existing infrastructure. These includes revamping of temple campus, remodeling of Gabbar Parikrama involving installation of 51 Adhyashakti stone carvings that will be lit-up by solar and wind energy. A solar power plant will provide eco-friendly lightening on the streets.

Ambaji Gets More Investments for Make Over

mbaji town in North Gujarat is set to get a makeover with an infusion of Rs 275 crore. Ambaji witnesses inflow of close to two

ASIAN TRAVELLER | APRIL 2013

Hospitality

Await Discovery at Le Meridien Kochi Spa Manager, an ayurveda doctor. All treatments are tailored to each individual’s specific needs with the intention of creating the space for true healing. The Yoga he gift of space is centre has qualified yoga what Le Meridien instructor who takes you Kochi offers best to on a journey of discovery. its guests. It gets even better Meditation and specific yoga as the hotel unlocks its exercises are imparted to brand new signature venues the guest that can render that bring a unique dining complete relaxation and experience. Amidst the rejuvenation. tropical paradise you could Latest Recipe, the Multi soon explore limitless choice Cuisine, entices curious, for the food connoisseurs as informed diners with Le Meridien Kochi is all set expressive contemporary for a transformation which dishes from around the world. would feature two signature One could choose buffet or food and beverage venues, Latest Recipe and Longitude. a la carte dining and look forward to indulge in the The signature venues would embrace Le Meridien brand’s best of local and International cuisines highlighting innovative design vision personalised services. coupled with the flavours, Latest Recipe is also colours and aromas of a world renowned for its Signature class multi-cuisine restaurant Breakfast which is created in and coffee bar. partnership with three-star The hotel embraces the goodness of Ayurveda which Michelin Chef Jean-Georges Vongerichten, and features is unique to God’s Own eye-opening elixirs with Country. Explore Le Revive unconventional combinations Spa that offers a variety of such as oranges, carrots and services to refresh the mind raspberries, and herbs and and mend the body. The spices such as chilies, cloves extensive menu has options and pepper, as well as entrees to accommodate the various which are new interpretations needs of different clientele. of classic breakfast staples. Le Revive offers a choice Live and Interactive of indulging ayurveda spa treatments such as Abhyanga, stations cook and grill as per one’s choice and palate. This Shirodhara, Elakizhi, all day dining restaurant Mukhalepana and so on to encircles a contemporary fight day to day stress. The setting with a picturesque guest also has the option of lifestyle consultation from the garden view. The venue

incorporates specific Arabic menu and translated menu cards. Longitude, the Coffee Bar, is a comfortable sanctuary to savour a selection of signature chilly coffee , exotic fruit infusion or creative cocktail while nibbling on light snacks. Discover the new Longitude meeting point in the city for creative minds. First of its kind in the city where one gets to indulge in a wide selection of coffee and pastries during the day and cocktails in the evening. Le Meridien also adds “Conversations” Lounge to its portfolio which is aptly an extension of the lobby and partly opens to the pristine green gardens and picturesque three tier swimming pool. A casual setting greets you at Conversations with subtle activities to choose from, one could play a game of pool, pose for a great photo opportunity at the bike pit, relax after work with colleagues, or catch up with friends over a great cup of coffee, or from a range of refreshing mocktails, cocktails, and selected finest wines and beverages. Conversations will be open from 11:00 am till 11:00 pm featuring short-eats, snacks, burgers, sandwiches and live interactive stations that cook or grill according to one’s choice. The venue is a hot spot Wi-Fi zone and would be the perfect arena where great conversations are exchanged no matter what the context may be.

ASIAN TRAVELLER | APRIL 2013

Hospitality

Know the Unknown with Y Adventurez Y

Adventurez is a widely recognized, India based organization, specialized in adventure tours and adventure sports. It is based in Kochi, Kerala and headed by a team of young, energetic and enthusiastic professionals. Kerala is a small and beautiful state located in southern tip of India. This state, due to its scenic beauty and gentle nature of the residents, has earned the name “God’s own country”, among the travelers. The state of Kerala is blessed with lush mountains, beautiful backwaters, green jungles, ancient towns and sunny beaches. Modern lifestyle has

Deepak K.V. Director

Wajid Sait Director

confined our physical activities and taks to a limited circle. Lack of activity, sports and outdoor games has left many of us obese and unhealthy. Adventure games and sports are gaining fast popularity as they help break this monotony in life. In short, adventure sports help a person break the inhibitions and discover the hidden strengths and weaknesses. Along with this, it also helps to build confidence, and other skills. Services offered include wildlife tours, out door camping, birding tours, cycling, farm stays and coordinated adventure activities like trekking, rock climbing, rappelling, zorbing, hot air ballooning, river crossing, flying fox, para sailing, etc. All these are conducted by experienced and professional trainers certified by authorities like National Institute of Sports (NIS), and

Indian Parchuting Federation (IPF). Camping locations are Kolukkumalai Camp (2170 Mtrs Above MSL) @ Suryanelly, Munnar - Which boasts to have the highest grown tea plantations in the world, Camp Footprint (2050 Mtrs Above MSL) @ Ellappetty, Munnar - and Camp Elephant trails (Letchmi Estates) – Which is 60 acres of enchanting mist and and scenic grandeur. Wagamon, Nelliyampathy, Nilambur and Silent Valley are the other favoured camping locations in Kerala. Commitment of Y Adventurez is to build relationships by offering the very best holidaying experience to the clients and to constantly improve the quality of services. With Y adventurezs, your holiday in Kerala will be a full and exciting adventure.

www.yadventurez.com

ASIAN TRAVELLER | APRIL 2013

Hospitality

Kerala’s ancient bond with West Asia spills into 21st Century in full Swing: Gateway Malabar’s immaculate efforts to promote Arab tourism in the land of Kerala are widely acknowledged by both Governmental and non Governmental fraternities, says Jihad Husain, MD, Gateway Malabar Holidays (P) Ltd, in this insightful article.

he association of Gulf Travellers and Tourists with the Coast of Malabar/Kerala and its culture is millenniums old. However, their strong presence on the beautiful landscape of Kerala was sporadic until the historic migration of working hands into West Asia, during last decades of the past century. Monsoon rains, mists, clouds and backwater attractions

pulled in few medium-budget Arab tourists to this land during the rainfall months of June to September, which was otherwise considered off-season according to the Western Tourism. Arabs were lured to this destination by word-of-mouth rather than glossy multi coloured brochures speaking their psyche and language, or descriptions of facilities, amenities and services specifically carved for the cultural preferences or social distinctiveness of Arab guests. Thanks to the integrated

efforts of the tourism development ministries of the State and the Centre, and to the charismatic endeavors of visionary operators who boldly rose to the occasion; the Arab tourism has done away with the peak season and offseason concepts altogether. Arab tourists on the Kerala map are seen throughout the year now. Language no longer is a barrier, and cultural inhibitions do not exist at all, up to the level of opening the heart to ask the kind of service or information they are in need of. Large pool of Arabic speaking Gulf experienced chauffeurs/drivers and a host of restaurant chefs who are familiar with West Asian and Mediterranean cuisine give an ‘at home’ feeling. Opening up of natural healthcare avenues and water ride/recreation facilities, where Arab families can preserve their pristine culture, have widened the scope and measures of travel and tourism further. Gateway Malabar Holidays – Arabs own Gateway Gateway Malabar Holidays Pvt. Ltd when founding in 2006 aimed to foray into the Arab clientele introducing moderate vacation tour packages to the land of Kerala. In the first year of inception 25 satisfied Arab families were hosted and now the company name is synonym for Arab tourism. GMH (P) Ltd., with a

boldly built reputation in Kerala’s Tourism industry as huge producer of inbound travel business during the off-season (June to September) with an overall production of 23,000 rooms during the last off season, has a strong buying power. The company offers best rates in the industry Jihad Husain including in high end MD. Gateway Malabar Holidays (P) Ltd hotels in Kerala and is recognized by KTM (Kerala Travel Mart society) for spouse and accompanied and ATTOI (Association of family members, as well as Tourism Trade Organizations, to identify the additional India). It is the first and preparation needs before the the only travel company programmed tour, an initial in Kerala accredited by visit to the destination by the Crescent Rating-a body based family headman is a standard in Singapore that certifies procedure in some close-knit the Halal friendly tourism social sections. Six months promoters around the globe. regulation stands on the way Gateway Malabar’s and it is high time for India to immaculate efforts to expand its tourism horizons in promote Arab tourism inthe facilitating issuance of visas at land of Kerala are widely the airports. acknowledged by both On accommodation Governmental and non front some Arab societies, Governmental fraternities. irrespective of the fact how Gateway Malabar was one of affluent they are, would not the few delegates who visited be essentially comfortable Saudi Arabia as a part of the with five star in-house and Kerala Tourism Road show, outbound services catered along with the Minister for in regular fashion. Similar Tourism and other dignified to western tourists who officials. may have their preferred Some areas demanding recreational choices, Arab heightened focus: tourists enjoy cooking own Arab traveller to India at food in a family oriented present has some concerns ambience; which would not be over the visa formalities. practical in a high end hotel Once visited and returned, atmosphere. Therefore higha subsequent visit will end furnished apartments be possible only after with kitchen facilities or six months to the date of fully equipped family houses departure. This makes an where guests prepare their impediment in the cultural own food will take Arab front. In order to ensure tourism a long way positively utmost comfort and safety in our land of culture.

ASIAN TRAVELLER | APRIL 2013

Test your knowledge contest 65 1. What is the official name of the Big Ben? 2. Which island is called ' Apple Isle'? 3. Nizhny Novgorod is the fifth largest city in Russia. It has another name from the famous author born there. What is that? 4. Which drink could be called the Chinese Scotch for its premium quality and celebratory nature? 5. What does Socrates' wife's name Xanthippe literally mean?\ 6. What is Vanda Miss Joachim? 7. Who became the first space tourist in 2001? 8. What is grabatology? 9. What is a 'vaporetto'? 10. What are Raja, Rani, Rocket, and Roarer?

Compiled by : DEEKAY

Send in your answers to info@mediastepsindia.com with TYKC 65 in the subject line. Answers should reach us before the 30th of this month. Answers to TYKC 64 1. The Great Westminster Clock 2. Tasmania 3. Gorky ( after Maxim Gorky) 4. Baijiu ( White Liquor) 5. Yellow Horse (Greek) 6. Name of the orchid that is the national flower of Singapore 7. Dennis Tito of USA 8. The hobby of collecting ties 9. The waterbus that travels between Venice and nearby islands in Italy 10. The four streams of the Jog

Falls in Karnataka

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Free Stay at UDS, Kovalam [ 2 nights and 3 days for two ]*

With its sleek and stylish design, Uday Samudra Leisure Beach Hotel is nothing less than a golden feather in the cap of Kovalam beach. Located just 15 metres from the sea, this four star hotel can well be categorised into a destination in itself. Its philosophy of combining the best elements of incomparable lifestyle, with the convenience of todayâ&#x20AC;&#x2122;s modern world through exceptional standards of luxury, elegance and services, is well reflected in its products and services and has put the Uday Samudra Beach Hotel, popularly known as UDS, at the top position, in Kovalam. What is more noteworthy about UDS Kovalam is the international flair it sports.

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ASIAN TRAVELLER | APRIL 2013

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NEWSLINE

THAILAND GETS NEW TOURISM MINISTER MSI Newswire | Bangkok

areer politician and former provincial governor Somsak Pureesrisak has been appointed Minister of Tourism and Sports .He replaces the late Chumpol Silpa-archa, who passed away in last January 2013. Somsak is an electrical engineer by training and also holds a Master’s degree in Development Administration. He began his professional life in 1993 in the Department of Town and Country Planning, and has risen up to several ranks since then. He twice served as Governor of SuphanBuri Province in Central Thailandand is also a member of the

Chart Pattana Party, which is part of the coalition government currently in power under Prime Minister YingluckShinawatra. The minister visited the Ministry of Tourism and Sports after his appointment was confirmed by His Majesty the King. After familiarising himself with the ongoing ministry activities, he indicated that he would make visitor safety and security a primary focus of attention. The policy emphasis was welcomed by TAT Governor Suraphon Svetasreni. “Safety and security for visitors is becoming an over-arching area of importance all through the global travel & tourism industry. We

constantly get questions about this matter at international trade shows, and are very pleased that the minister has taken up this issue as a matter of priority. “The TAT looks forward to implementing initiatives from the minister in further advancing the role of travel and tourism as the country’s largest service industry and

contributor to national socioeconomic development.”

Lindy Andrews appointed as Director of Sales & Partner Alliances, of Luxperience.

Rajiv Srivastava, appointed as Corporate Chef of Sterling Holidays

Sanjay Kaushik appointed as General Manager of Crowne Plaza Kochi.

P. K. Mohankumar, appointed as the Managing Director and Chief Executive Officer of Roots Corporation Ltd. (RCL) a subsidiary of The Taj Group.

Urvashi Malik, appointed as the Manager Marketing Communications of The Claridges, New Delhi.

Pankaj Mathur, appointed as the General Manager of Le Royal Meridien, Chennai.

Pavithran Nambiar, appointed as the General Manager of the JW Marriott, Mumbai.

Sheetal Iyer, appointed as Director Sales & Marketing of Sheraton Bangalore Hotel.

Vijay Taksali, appointed as Director of Finance of Renaissance Mumbai Convention Centre Hotel

Jatinder Pal Sing, appointed as Executive Chef of Le Meridien Kochi

ASIAN TRAVELLER | APRIL 2013