ASIAN TRAVELLER - FEBRUARY 2010

Vol. 3 • No. 5 • Februar y 2010

Inside 7

this issue

International Visitors to Asia Pacific Improves: PATA

As per the preliminary figures available from Pacific Asia Travel Association (PATA), the numbers of international visitors to the Asia Pacific region grew by three per cent year-on-year in November 2009. According to the report, all the sub-regions, with exception of the Americas, recorded grow th in arrivals for the month.

Nuwara Eliya p 20

14 Surajkund Crafts Mela Gets Off to a Colourful Start

Cat Tien National Park p 22

The internationally acclaimed annual Surajkund Craf ts Mela has been inaugurated on February 1, at Suraj Kund by the Vice President of India Mohammad Hamid Ansari. Governor of Haryana, Jagannath Pahadia, CM of Haryana Bhupinder Singh Hooda and the Union Minister for Tourism, Kumari Selja and CM of Rajasthan, Ashok Gehlot, were present on the occasion.

Singapore Botanical Garden p 24

18 New Tourism Campaign for Southeast Asia Launched

Okinawa Churaumi Aquarium p 26

A new tourism campaign built around the slogan, South east Asia: feel the warmth has been launched by Ten Southeast Asian countries today launched in Brunei Darussalam ASEAN Tourism Forum.

Ha Long Bay p 28

42 TripAdvisor Announces 2010 Travellers' Choice Awards TripAdvisor has announced the winners of its 2010 Travellers' Choice awards and first edition of India specific Travellers Choice lists. The global award features 719 winning properties including 65 hotels from the India specific list.

10 Questions

Woman of the Month

46 WTTC Announces 12 Finalists for 2010 Tourism for Tomorrow Awards The World Travel and Tourism Council (WTTC) has announced the 12 finalists for the 2010 Tourism for Tomorrow Awards.

The 12 finalists were selected by an international team of independent judges in each of the four award categories for having successfully demonstrated Sustainable Tourism practices.

RAMNIDHI WASAN

DEEPIKA UNNI

p 10

p 12

Cover: Ski Area Zugspitze, Photo: Christian Stadler, Courtesy: Munich Tourist Of fice

FEBRUARY 2010

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ASIAN TRAVELLER

36 Pattdakal Culture Sur viving Histor y

Karnataka Aims The Number One Spot

40 Trends in Airline Marketing

p8

30 Sikkim Promotes Village Tourism

44 Palani Abode of the Divine

32 Golden Tulip Sustains Asian Expansion with New Thailand Properties

52 Travel & Tourism After Copenhagen

34 Hyatt Signs Management Agreement for Five New India Properties 48 Hilton Opens Asia Pacific's 1st Garden Inn in Delhi

60 Parambikulam Wildlife Sanctuar y: Tiger Countr y

63 Capt. Nair Conferred the 'Hotelier of the Centur y' Award 66 Indian Railways to Launch Special Train for Buddhist Circuit

64 Jamnagar A Multi Coloured Stopover

Column 56 As I Travel ASIAN TRAVELLER

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FEBRUARY 2010

editor ’s note

A Editor & Publisher Group Editor Vice President & CEO Executive Editor Photo Editor Art Editor Editorial Team

f the indications given by tourist arrival statistics are anything to go by, the world tourism industry is recuperating and that too at a faster pace than anticipated. It is evident that growth has returned to international tourism in the last quarter of 2009 contributing to a full-year result that was not as depressing as initially expected.

According to United Nations World Tourism Organisation (UNWTO) a growth of three to four per cent in international tourist arrivals is expected in 2010. "Asia is expected to continue showing the strongest rebound, while Europe and the Americas are likely to recover at a more moderate pace. Growth is expected to return to the Middle East and Africa, which was actually the only region in the world to grow in 2009, is expected to continue with this positive trend benefiting from the extra boost provided by the forthcoming 2010 FIFA," said the UNWTO forecast. The travel and tourism world is hoping for a better year, according to the UNWTO's 2010 Outlook for Travel. The outlook is slightly brighter now than some months ago given the trends of recent months and the fact that the global economy is recovering 'significantly' faster than expected according to the IMF. ITB Berlin 2010, which will take place from March 10 to 14 will act as a litmus test for the direction in which the world travel and tourism industry is heading. Tourism has always been a tool of economic advancement of the society and has taken steps to meet the social responsibility part an industry should be playing. In the contemporary situation corporate social responsibility has an increasingly important role to play in tourism.

ITB Berlin will be discussing this aspect in depth, besides different facets of climate change and sustainable tourism. With the early signs of rebound, let us hope the coming days will bring in more growth and stability to the travel and tourism industry.

I

See you all in Berlin!

G. BIJU KRISHNAN Editor & Publisher editor@mediastepsindia.com FEBRUARY 2010

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Publication : : : : : : :

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Tel: +91-471-6540888, 2574411, 09447 555 222 info@mediastepsindia.com, w w w.mediastepsindia.com Regd. Office: Media Steps India, TC-27/1915, MBRRA 70, Mathrubhoomi Rd., Thiruvananthapuram–695 001, Kerala State, South India.

Mumbai Of fice: Media Steps India, Unit 9 & 10, Sardar Pratap Singh Industrial Estate No. 2, LBS Marg, Bhandup West, Mumbai-400078, India Tel.: +91 22 32499989 Hyderabad Of fice: Media Steps India, # B-305 & 309, Vasudha Apartments, Quthbullapur Road, New Jeedimetla, Hyderabad-500 055, AP, India Tel.: +91 40 23080750, +91 40 23176966, +91 40 23176996, Fax: +91 40 27535260 Chennai Of fice: Media Steps India, 6/4, Sangeetha Gardens, 19th Street Ex t, Jai Nagar, Arumbakkam, Chennai - 600 106. Tel: +91 44 42640531 Edited, Printed & Published by G. Biju Krishnan and Printed at M/s. Safire Of fset Printers, Sivakasi, Tamil Nadu for Cristal Printers, Thiruvananthapuram, Kerala State, South India.

Reg No.: KERENG 01910/11/1/2006-TC New Reg No.: KERENG / 2007 / 28719 RNI Reg. No.: 101276 The news items and Advertisements published herein have been collected from various source, which are considered to be reliable. Readers are however requested to verif y the facts before making business decisions using the same. No par t of this magazine may be reproduced without the written permission from the Publisher.

All rights reser ved. Copyright © 2008 *Responsible for selection of news under the PRB Act

ASIAN TRAVELLER

world view

ITB Berlin 2010

Where the Travel World Meets

B

erlin is all set to host the 2010 edition of ITB (International Tourism Bourse). ITB Berlin 2010, the world's leading travel trade show, will take place from Wednesday, 10 to Sunday, 14 March. In 2009 a total of 11,098 companies from 187 countries exhibited their products and services to 178, 971 visitors, who included 110, 857 trade visitors. Parallel with the trade fair, the ITB Berlin Convention will be held from Wednesday to Friday, 10 to 12 March 2010. The whole travel world meets at ITB Berlin - both those working in the travel industry and those who want to catch up on the most beautiful travel destinations. The combination of trade exhibition, public exhibition and the biggest professional convention worldwide attracts tens of thousands of visitors, exhibitors and media representatives every year.

International Visitors to Asia Pacific Improves: PATA

A

s per the preliminary figures available from Pacific Asia Travel Association (PATA), the numbers of international visitors to the Asia Pacific region grew by three per cent year-on-year in November 2009. According to the report, all the sub-regions, with exception of the Americas, recorded grow th in arrivals for the month. Southeast Asia led the Asia Pacific region's recovery with a 15 per cent increase in arrivals, boosted by 11 per cent grow th to followed by Singapore (eight per cent), Thailand (26 per cent) and Vietnam (37 per cent). According to Kris Lim, Director, PATA's Strategic Intelligence Centre (SIC) said, tourism world over is regaining some of the lost ground as travel demand continues to pick up in the last few months of 2009.

ASIAN TRAVELLER

"This is encouraging and we may look with greater confidence to the year ahead," he added.

In Northeast Asia, arrivals to China (PRC) fell by two per cent but Chinese Taipei (25 per cent), Korea (ROK) (11 per cent), Hong Kong SAR ( eight per cent), Macau SAR (three per cent) and Japan (t wo per cent) all reported grow th.

Significantly, the two per cent grow th registered by Japan was the first since July 2008. Overall, grow th in international arrivals to Northeast Asia averaged t wo per cent for the month. In South Asia, the Maldives (seven per cent), Nepal (eight per cent) and Sri Lanka ( 20 per cent) have reported strong grow th. But arrivals to India fell by one per cent, limiting the sub-region's overall arrivals grow th to two per cent. The Pacific

recorded a modest one per cent grow th for the month on sluggish (but positive) grow th in arrivals to

decline of one per cent over the same period. The Americas also saw an aggregate decline for the

Australia ( three per cent), New Zealand ( 0.3 per cent) and Guam ( two per cent); the US state of Hawaii however, recorded a

month with a three per cent drop in arrivals driven in part by an 11 per cent drop in inbound numbers to Canada.

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FEBRUARY 2010

q & a

Karnataka Aims

The Number One Spot

K Viswanatha Reddy IAS

With a new Tourism Policy in place Karnataka is looking forward to become the number one tourism destination in India, says, K Viswanatha Reddy IAS, Director, KarnatakaTourism.

Excerpts from an exclusive interview.

FEBRUARY 2010

What are your expectations on the newly shaped joint activities by the South Indian states?

With the recent South Indian tourism minister's conference in Bangalore, a policy has been formulated to assure seamless travel throughout the southern states. A uniform tax structure like entry tax or luxury tax will also be in place. We are also about to have some common entry tickets to various monuments and other similar initiatives. We are confident that we will be able to make South India a common product for all inbound tourists.

How will you alter you marketing strategy in the light of the joined initiatives? With the enormous potential in various areas of travel and leisure how will you project your brand in the market?

The marketing strategy is always bound to change with South India coming in as a single product. At the same time there will be some healthy competition among us. Karnataka tourism has been very much aggressive in marketing its products in the recent years in domestic as well as in foreign markets.

We also participate in all major international tourism events. We have conducted road shows in UK, USA and other major source markets.

We are also very keen in improving the marketing segments so we have also participated in events in various countries like Spain, Japan, China, Argentina, and Brazil last year. The other areas which we are planning

to explore include nations in the Southeast Asia and Scandinavian countries etc.

These are our priorities in marketing. Unless we get aggressive we will not achieve our target.

With a new tourism policy in place what are your immediate plans? How much investment do you aim to attract?

We have come out with a clear policy in 2009 for our future plans. According to the policy we want to make tourism as the main economic activity in Karnataka by 2014 which is the end of the policy period.

By 2015 we want to be the number one destination for the people visiting India.

That is our ambition and that is our target.

As far as the investment in the tourism industry is considered we have multi faceted products on the offer where investments can be made. We have diverse tourist attractions in our state including wildlife, beaches, hill stations, pilgrimage sites, luxury and leisure products etc. where there are ample opportunities for investment. Our target of investment by the end of the current policy i.e. in 2015 is Rs 25,000 crore.

How far have the funds from the centre helped to improve the tourism scenario in the state?

The ministry for tourism, government of India has been very responsive and doing great assistance in all sectors of the industry. Our projects are getting approved

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very easily by the MoT and we are very happy about the support.

Which are the areas that need more concentration in the Karnataka tourism sector?

In Karnataka we plan to market our beaches, nature, wellness etc. as we got very good potential in these area and the marketing wasn't been that good in the past.

There are many lesser known destinations that have great potentials like Gulbarga which will be promoted.

Plans for promoting

products like festival tourism are also being executed. We are also coming up with up market products with helitourism in the state.

What are the steps taken to improve the quality of manpower available?

Skilled man power is an acute necessity of the industry and to boost the sector there are some government run institutions like the Institute of Hotel Management in Bangalore which is rated as the premier one in the country. We have a food craft institute coming up. Despite this we are short of skilled manpower in our state. So we have approved two more institutes for hotel management in Mangalore and Bellary. One institute of food crafting is also approved. Government is also having a programme to give training to youth from the socially backward in the society for different skills in the hospitality industry.

ASIAN TRAVELLER

personality RamNidhi Wasan has more than two decades of experience in the hoteliering industry Tell us about your hotel chain and its USPs. We recently launched Citrus hotels, which is India's newest chain of full service smart, sophisticated and stylish hotels, for the value conscious. Citrus Hotels is literally a new category altogether.

Say a PrĂŞt range of hotels. Citrus Hotels of fers an experience that encompasses unrivaled cuisine and an opportunity to savor various cultural af fairs related to art, music, film, design and fashion among others. In short, Citrus Hotels provide a global experience with an Indian flavor. Some of the key USPs that the hotel of fers includes the three- minute check in; the pre-packed breakfast; and most importantly the ma xi bar.

At Citrus Hotels we ensure that we provide the best in the industry workforce, superior processes and ef ficient operations that allow us to of fer aesthetically pleasing properties, which present top service without charging heavily.

India is such a diverse country and we aim to reflect these unique characteristics in our properties as well. Therefore, our hotels of fer distinctive character and score high on the style quotient. Each would provide a similar experience without being a part of a cookie cutter chain. Located in tourist destinations and business centers each establishment has its own personality on one hand and the same brand spirit on the other.

Smart and Stylish. We aim to roll out our first six properties in India by the first quarter of 2010 with a total of 450 keys at Pune, Lonavla, Mahableshwar, Sriperumbudur, Allepey and Goa. How do you position the Hotel in the market? What is your marketing strategy?

Citrus Hotels are positioned as a full service hotel for the value conscious traveller.

At Citrus hotels we believe that availability of information has dramatically empowered the customer who is now making more informed purchase decisions. The impact of this is being felt equally

FEBRUARY 2010

by both large and small hotel chains. Therefore our marketing strategy is lays heav y emphasis on online marketing as well loyalty programmes. Internet-based technologies are allowing hotel chains like ours to ser ve global customers with as much ease as the global giants. It would be our constant drive is to get closer to the customer, whether through internet-based vehicles, events, instore promotions or mobile plat forms. We will continue with our local relationship marketing with the large accounts and corporates as well.

How impor tant is a Hotel in developing a destination? What has your company done in this regard?

Citrus hotels are located in destinations which are established and robust hence the hotels gain from the already existing traf fic that exists there. All our hotels possess characteristics of destinations they are in. For example, our Mahabaleshwar property has more of a heritage look and reflects the romanticism of the surroundings while our Citrus Hotels in Pimpri and Sriperembudur embody the characteristics wor thy of a business-class traveller. On the other hand our Lonavala hotel is more of a weekend getaway while the Goa Citrus makes for a beachfront property. In this way, all our hotels aim to car ve out a niche for catering to people who are looking at bet ter alternatives at those locations.

Tell us about your background and how did you come to the industr y?

I've been an hotelier for over 20 years now. I started of f by joining the Oberoi Centre for learning and development as a Management Trainee in 1988 post my graduation from the hotel school in PUSA, New Delhi. There could not have been a bet ter grooming place for a hotelier than the Oberoi hotels. I was also one of the lucky few to have participated in the reengineering exercise with Mckinsey & Co within the Oberoi

hotels. With stints in various properties and the entire gamut of hotel operations within the Oberoi hotels I was equipped to handle larger responsibilities outside.

Additionally, my assignment at DLF gave me an early exposure to handling large scale projects like the golf resort and various serviced apartments

RAMNIDHI WASAN CEO Hospitality Business Mirah Group

Tell us about your experience so far? Is there an unforget table moment in your career which you can share with us?

I have had the experience with leading hotels like The Oberoi Hotels-Mumbai and Chennai and 'The Manor' Hotel, New Delhi. I have also worked as the National Head for the Reliance Group's (w ww.ril.com) foray into the Highway Hospitality Business for its Petroleum Retail Net work, with

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continued on page 71

ASIAN TRAVELLER

personality Deepika Unni represents all the fairs organized by Messe Berlin in India.

IT, Construction etc What plans - immediate and long term - do you have?

My Main interest is to see India grown to the extent that I know she can. Travel and Tourism is one main avenue whereby India can showcase herself and her beauty.

My focus has always been to provide a plat form for Indian companies in the Travel Business to expand and grow. I believe the fairs ITB Berlin and ITB Asia are 2 such plat forms that Indian companies, be they Hotels, DMCs, Destinations, State Tourism Boards, Airlines etc, can use to spread their wings and fly.

As a travel industry related professional what is your ambition? Where would you like to see yourself ten years from now?

I would like to see Indian Tourism figures, especially inbound, grow to such an ex tent that we are the best in the world. In my own small way, I am trying to inform companies of the fantastic opportunities that fairs like ITB can give them and to encourage them to be a part of it.

In the future, I hope to see ITB Asia, which is the baby in the family, grow to be the biggest event in Asia. I would also like to see the ITB flag in India soar higher.

Who or what has been the greatest influence in your professional life?

The late Dr. Guenter Krueger who was my first boss when I started my career with the IndoGerman Chamber of Commerce way back in 1993 has been one of worked in Dubai with the German my greatest influences. The faith he Industry and Commerce of fice for showed in me, the confidence he four years handling trade fairs, had in me even before I had an iota among other things.

What is your current role at your of self confidence, has helped me believe in myself. I strongly believe organization? that what one really needs to be I am the Indian representative successful in life is confidence. The of Berlin Fairs. In this capacity, I represent all the fairs organized by other great influence in my life has Messe Berlin, who have a bouquet been my father who used to be the MD of Hoechest AgrEvo India. He of over 40 fairs in total. I deal with taught me the value of time, the exhibitions in industry segments importance of ones' word, how to such as Travel, Aviation, Railway constantly push the bar higher and Technology, Handicraf ts, Water Technology, Consumer Electronics, the importance of per fection.

How did come to join this travel related industry? Tell us about the beginning of your career.

I am basically in the Trade fairs and Exhibition Industry and Travel is one of the main industries I look into. Through ITB Berlin and now ITB Asia, my dealing with the Travel Industry has been quite intensive. I have worked with the Indo-German Chamber of Commerce in total for almost 10 years. I have also

DEEPIKA UNNI Indian Representative of Berlin Fairs & Manager - Special Projects

FEBRUARY 2010

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As woman, what were the challenges you had to face in your professional life? What is your advice to young girls who enter the sector?

I have never faced any great challenges because I am a woman.

Having said that, it is not the same when the woman becomes a mother! It is always dif ficult to balance motherhood and its demands with a full working life, especially if it involves traveling.

Young girls today have a lot of confidence, much more than we had when we were young. While this is a great thing, one must always remember to be humble and have a willingness to learn. I think having an open mind and having a willingness to learn new things and new ways to do things will always be the key steps to success.

What is the secret of your success?

I personally do not believe I am a "success". I have no great achievements to talk about. I do, however, love my work and I do it to the best of my ability with 100% dedication.

What is your proudest moment (till date) in your job?

I had a great sense of satisfaction when India was the Par tner Country at the ITB Berlin in 2007 and once again when India was Partner Country for the ILA Berlin Air Show in 2008. Events like this show our Country for the marvel she is and all her capabilities and it makes me so proud to be an Indian.

Now tell us about your family.

My nine-year old daughter, Rhea, is the single most important person in my life. Contrary to the normal belief that parents are responsible for teaching children, I believe in the saying - "The Child Gives Birth to a Mother". She inspires me.

What are your hobbies?

Travel is my passion - along with reading, writing, music and dancing. I have also started a Book Club with Rhea and her friends where we read, do craf t activities, bake cakes and biscuits etc.

ASIAN TRAVELLER

incredible india

Surajkund Crafts Mela Gets Off to a Colourful Start he internationally acclaimed annual Surajkund Crafts Mela has been inaugurated on February 1, at Suraj Kund by the Vice President of India Mohammad Hamid Ansari.

Governor of Haryana, Jagannath Pahadia, Chief Minister of Haryana Bhupinder Singh Hooda and the Union Minister for Tourism, Housing & Urban Poverty Alleviation, Kumari Selja and Chief Minister of Rajasthan, Ashok Gehlot, with several other dignitaries, were also present on the

Commissioners of Handicrafts, Handlooms and Union Ministries of Culture and External Affairs, Haryana Tourism and the Tourism Department of the theme State as they jointly conduct and coordinate the arrangements of the Mela.

The best amongst the craftsmen and folk artists converge from across the country along with their products and skills populating this 15-day long jamboree of Indian traditional art, culture and tradition. The Mela happens to be one amongst the most important and popular event in the annual national calendar organised in and around Delhi. The number of visitors that stood at over seven lakhs last year is expected to increase substantially this time.

This year a high level team of Sri Lanka consisting of 25 persons is visiting Surajkund Crafts Mela to study the aspects of its conduct in totality with a view to replicate it.

More than 400 craftsmen sponsored by Development Commissioners Handicrafts The Vice President, Mohd. Hamid Ansari visits after inaugurating the and Handlooms, Ministry of 24th Surajkund Crafts Mela, in Surajkund, Haryana on February 01, 2010. Textiles, Rajasthan Government and other occasion. The 15-Day Mela ambiance created typically to organisations of has participating craftsmen represent the entire ethos of international repute have with exquisite talents not rural India in miniature. The started reaching the venue to only from the length and Mela also offers the setup their exhibition cum breadth of the country, but participating craftsmen a sale counters within the Mela even from countries like direct opportunity and area. The area shall be Tajikistan, Thailand and exposure to market their flooded with over 200 Egypt besides the products to the end users. performers of folk dance, neighbouring SAARC Organized primarily drama and other skills, Nations. State of Rajasthan under the aegis of the Union including Octave dance is the theme state this time. Ministry of Tourism, the group from North-East, folk One of the main Mela is a collective and dances include Kaal Belia objectives of this Mela is to concerted effort of agencies (Rajasthan), Siddi Goma project the sensitivity of the like Development (Gujarat), Brij Ki Holi and

T

FEBRUARY 2010

rich Indian art, culture, music and folk art under one single banner and at one single venue for the benefit of its visitors besides providing the young generation an opportunity to have a first hand feel of the extraordinary variety of the tradition and rural ambience that happens to be the hallmark of our country. It would be a bonanza for the foreign and domestic tourists in educating themselves about the diversity of Indian traditions and culture besides enjoying the vibrant

• 14 •

Charkula (U.P.), Bhangra (Punjab), Been Spera and Banchari (Haryana), 'Tajik Dances', "Egyptian Tannoura Dance" and "Thai Traditional Dances", performing throughout the day in various corners for 15 days. In the evening there would be daily cultural performances at the nearby Open Air Theatre named Natyashala. The food court within the Mela premises shall have the cuisine from across the country. Yielding to the popular suggestion, an extensive amusement park has been set up next to the Shekhawati gate for the benefit of children. The Mela shall have a number of competitions for school and college students.

Amongst the main items and skill on display, folk painting, paper machie items, terracotta, iron craft, bamboo and cane crafts, wood crafts, stone crafts, lac bangles, dhokra crafts, patola sarees, chanderi sarees, smabalpur sarees, ikkat and pashmina shawls, etc, are prominent. An exclusive gallery of exhibition and sale for Gems and Jewellery and other craftwork of exquisite worth from Rajathan has also been planned. In addition, 40-45 craftspersons from countries like Afghanistan, Bangladesh, Bhutan, Sri Lanka, Tajikistan, Thailand and Egypt are also participating in the 24th Surajkund Crafts Mela. The Handicrafts and painting, furniture, leather goods, pottery, terracotta, stone artefacts from Rajasthan would fill the area with their exceptional presence.

ASIAN TRAVELLER

incredible india

Surajkund Mela

Celebrating The Traditions ALOK DESHWAL

S

urajkund complex, near Delhi in Faridabad district of Haryana derives its name from ancient amphitheatre, Sun Pool. It dates back to the 10th Century A.D. This was the time when tribal Chief tains were gaining supremacy. One clan that struck out in the chronicles of history was that of the Tomars.

They were sun worshipers.

Fascinated by the surrounding of this terrain, Raja Suraj Pal, one of the Chief tains, chose to build his stronghold here. A Sun Temple and a Sun Pool were designed.

But times changed, and the clan vanished. The temple fell into disarray. But, the amphitheatre Sun Pool built as the sun careering westwards, continued to stand as it does even today. It is af ter this Sun Pool that the complex came to be christened as Surajkund. Surajkund has been identified as an ideal suburban retreat because of the natural beaut y of the Aravalli ranges. The open basalt outcrop in one section, cupped a vast water body. It covers 40 hectares. While providing urban attractions for the holiday maker, it retains its suburban serenity.

The fact that Surajkund lay close to Delhi attracted the Tourism Organization of the Haryana State.

Keeping the Sun Pool as the centre, a large number of tourist facilities have been developed in

The Surajkund Craf ts Mela was first held in 1987 and over the years, the Organizers have introduced several new features though the duration of the Mela remained same from 1st to 15th February every year. Most of the States of India have participated in the Mela as Theme States. The replicas of all the theme states have been set up in Surajkund Mela ground reminding the visitors of the diversity of India and thus converting the Mela ground as 'Mini India'.

The author is Dy. Director (M&C), Press Information Bureau, New Delhi

the vicinity of Surajkund. To the lef t of the Sun Pool alongside the ruins of the temple stands Hotel Raj Hans. Adjacent to this property lays Sunbird Motel

another property with accommodation wings. Between the Sun Pool and Mela grounds lies the Natyashala, an open-air-theatre.

A path leads to the Hermitage.

On the farthest end of the main road, lies the Craf ts Mela ground.

The 15-Day Mela this year has participating craf tsmen with exquisite talents not only from the length and breadth of the Country, but even from countries like Tajikistan, Thailand and Egypt besides the neighbouring SAARC Nations.

Code of Conduct for Safe and Honourable Tourism Finalised

T

o ensure ethical business practices are strictly adhered to in the travel and tourism industry the Ministry of Tourism (MoT) has fashioned a code of conduct to be adopted by all major stakeholders like hotels, tour operators, cab drivers and other hospitality-linked services. The code demands adoption of guidelines that guarantee safe, honourable and ethical business practices which protect women and children. MoT has conducted consultations with industry bodies like Pacific Aviation Travel Association (PATA) and organisations like United Nations Office for Drugs and Crime and Equitable Tourism Option (EQUATIONS) on the issue FEBRUARY 2010

before finalizing the code. According to newspaper reports, the specific guidelines that are being considered include "training of personnel to recognise and report sexrelated crimes, regulations on usage of hotel and business equipment (that can be misused for pornography) and guest and staff notification through brochures, home pages and in-room information. Stakeholders will have to commit on not using images and concepts that sexually exploit children for marketing and put in place penalties like contract termination with companies who are found indulging in unethical business practices". • 16 •

ASIAN TRAVELLER

asia pacific

New Tourism Campaign for Southeast Asia Launched The new, interactive website is being created as the primary marketing tool

A

new tourism campaign built around the slogan, South east Asia: feel the warmth has been launched by Ten Southeast Asian countries today launched in Brunei Darussalam ASEAN Tourism Forum.

The new campaign, of ficially supported by the 10 ASEAN tourism ministers at the ASEAN Tourism Forum, will immediately target tourists in medium and long haul markets such as the UK, Australia, India, North America and Hong Kong. Southeast Asia: feel the warmth and SoutheastAsia.org will emphasize the warmth of Southeast Asia's hospitality and climate and the diversity of the region's cultural at tractions and tourism activities.

The ten participating countries are Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, and Vietnam.

Announcing the campaign Brunei's Minister of Industry and Primary Resources Pehin Dato Yahya, told ASEAN Tourism Forum that the new campaign had been

built on four principles: "First, the fact that 'Southeast Asia' has greater recognition in international source markets than 'ASEAN'.

Second, the trust that onlineconsumers now put in meta-search tools and user-generated content.

Third, the importance of authenticity and 'warmth' in travelers' decision making processes. And four th, the tremendous opportunities that Southeast Asia of fers to visitors who are interested in exploring niche themes such as culture, adventure, shopping, ecotourism, island holidays, train travel, spa, culinary experiences, river and sea cruises, and much more" Felix J. Cruz, Chairman of the ASEAN Tourism Association (ASEANTA) and Vice President for Marketing at Philippine Airlines, said that the campaign had the supporting objectives of promoting multi-destination travel within Southeast Asia, boosting tourism as a tool to fight poverty in the poorer areas of the region, and helping small and medium-sized tourism enterprises showcase their tourism services to a wider audience.

Southeast Asia: feel the warmth was jointly created

by ASEANTA and the ASEAN Competitiveness Enhancement (ACE) of fice in collaboration with the ten ASEAN member countries of Southeast Asia. The region's national tourism organizations played a key role at each stage of the brand and campaign development. The ACE project was designed and funded by the United States Agency for International Development.

The initial phase of the

ally-sourced content from Lonely Planet, ASEAN's national tourism organizations, professional travel writers and other contributors.

Contestants submit ting content can win prizes. The website and broader online marketing campaign will be fully launched at ITB Berlin in March.

Felix J. Cruz, Chairman, ASEAN Tourism Association and R. J. Gurley, Project Director, ACE at the campaign launch

SoutheastAsia.org launch is centered on a contest to populate SoutheastAsia.org with usergenerated tex t, images, videos, and articles. The user-generated content will supplement profession-

While SoutheastAsia.org has been created with a flight and accommodation search inter face (meta-search engine), bookings and payments will take place on the website of the travel supplier.

TAT Organises Pattaya Night in Mumbai

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he 'Amazing Pattaya Chonburi Night' was held recently in Mumbai as part of the initiatives to promote Pat taya as a lively and vibrant destination targeting the discerning Indian

FEBRUARY 2010

traveler. The program conducted by The Tourism Authority of Thailand Mumbai of fice was at tended by two hundred travel trade fraternity members and celebrities and a delegation from Pattaya. Honble.

Tomwit Jarnson, Consul-General of Royal Thai Consulate was Chief Guest for the evening.

The Pattaya delegation was headed by It thiphol Kunplome, Mayor of Pat taya City and Sethaphan Buddhani, Director Tourism Authority of Thailand (Western & South India Sri Lanka &

• 18 •

Maldives). Accompanying them was a contingent of 15 private sector companies, which also included leading Destination Management Companies, Hotels & Resor ts, Attractions, local government of ficials from the city of Pat taya and Chon Buri Provincial Administrative Organization.

The dance performers of Pat taya made the night funfilled and interesting. The event also seen prizes been given away by Lebua State Tower, Bangkok, Starwood Hotels and many more.

ASIAN TRAVELLER

Asia is a diverse region which has everything to offer the discerning traveller. From beaches to hills and forests to cityscapes the experience the destinations in the region provide are varied and unique. In this special section ASIAN TRAVELLER showcases a handful of destinations which are unique in their own way.

Nuwara Eliya Little England in Lanka Among the scores of hill destinations offering a plethora of experiences, Nuwara Eliya, Sri Lanka is Asian Traveller's pick for the nature and adventure lovers from 'off the beaten track'. This tropical paradise offers the international traveller an untouched flavor of the south Asia. The place is one of the best for a summer retreat. This town is the capital of tea production of Sri Lanka, one of the largest and finest tea exporting countries.

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he literal meaning of Nuwara Eliya is city on table land and city of light. It is also known as 'Little England.' The town is located at an altitude of 1,868 in the central highlands of Sri Lanka and enjoys a moist temperate climate.

Vast tea plantations and estates cover most of the areas in and around the town which also houses numerous twirling streams and waterfalls. The town is overlooked

by Pidurutalagala, the tallest mountain in Sri Lanka.

It is said that the picturesque town was brought to light by the

British in Sri Lanka but the natives claim that the spot was frequented native travellers before that. Even Paleolithic finding of human inhabitation was found here.

With the overwhelming presence of the British bungalows, buildings and furnishings retain

FEBRUARY 2010

features from the colonial period.

The people still prefers that style and follow them for the fresh buildings too. English styled lawns and gardens can be found for private residences.

Nuwara Eliya experiences a cooler climate compared to the lowlands of Sri Lanka due to the high altitude. The annual mean temperature of the place is 16 °C. The temperature can go down to 3°C.

Nuwara Eliya of fers many activities for tourists including visits to tea plantations golfing, horse riding, boating, hiking and of course exploring the beauty of the landscaped gardens, water falls and plateaus etc.

There are a lot of tea factories and outlets in the area. They are open for visitors too. Labookelle Tea Centre, The Tea Cup, The Tea Factory, St. Clair's Tea Centre etc are the prominent names in the list.

Nuwara Eliya Golf Club, built in 1891 of fers an 18 hole course for the golfers.

The popular water falls around town are Ramboda Falls (329 f t), Devon Falls (97 m), Laksapana Falls etc. Lover's Leap named af ter a fleeing couple, pursued by a furious father, threw themselves over the falls. Water for brewing the famous Nuwara Eliya Beer is taken from here. These places are ideal for trekking and hiking expeditions.

• 20 •

The spots worth visiting in and around Nuwara Eliya include; Gregory's Lake which allows visitors to go boating and rowing.

The Hakgala Botanical Gardens established in 1861 under the Hakgala Peak is set at an elevation of 5000 - 6000 feet which makes it the highest set Botanic Gardens in the world. The Horton Plains National Park is on the highest plateau in the islandwith some mixed high altitude vegetation. It is a paradise for nature lovers, hikers and bird watchers. The World's End is another wonder where the Horton plains suddenly end and a shear drop of land of about 700m.

Adam's Peak is another attraction.

March to May is the busiest season for the local tourist as it is the hot test time of the year. Nuwara Eliya is 76 km away from Kandy and 180km by road from Colombo.

There are two main routes to Nuwara Eliya from Colombo, one via Kandy and the other via Hatton.

Both roads are has picturesque sceneries. The nearest railway station is at Nanu Oya 20 km far from Nuwara Eliya. People of ten preder the roadways as it is quicker.

ASIAN TRAVELLER

Cat Tien National Park Wildlife, Bird Watching in a Tropical Rain Forest Cat Tien National Park is the Asian Traveller's pick for the travellers savoring wildlife. One of the best kept secrets in the lowland tropical rainforests of Vietnam surprises the travellers with the range of inhabitants.

Travellers seeking trekking, wildlife safaris and bird watching can experience it in a different terrain. It is home to 40 IUCN Red List species, and protects around 30 per cent of Vietnam's species. In 2001 Cat Tien National Park has been listed by UNESCO as the 411th biosphere Reserve Zone in the world.

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ocated in Tan Phu District, Dong Nai Province, south of Vietnam it protects 720 square kilometers (71,920 Hectares) of what is lef t of lowland tropical rainforests in the country.

Situated at the southern end of the Greater Annamites eco-region Cat Tien National Park consists of t wo adjacent segments Cat Loc is in the north and Nam Cat Tien, which are separated by agricultural land.

About 50 per cent of Cat Tien National Park is evergreen forest, dominated by Dipterocarpaceae, 40 per cent of the park comprises of bamboo woodland and the remaining 10 per cent is farmland, swamps and grassland. The grassland and swamp forest experience floods seasonally. The wetland is bounded to the east, south and west by dense humid evergreen forest with semievergreen and deciduous forest in the park itself.

More than 1,600 plant species in 162 botanical families have been recorded in the flora and the fauna of Cat Tien National Park includes 105 listed mammal species, more than 348 species of birds, 120 reptile and amphibian species and

FEBRUARY 2010

about 133 species of freshwater fish. About 457 species of but terflies and numerous other insects were also found in this eco stop.

Vivid and wild, the fauna collections of the place include Asian Elephant, Gaur, Sun Bear, Banteng, Wild Asian Water Buf falo, Tiger, Leopard, Clouded Leopard, Dhole, Asiatic Black Bear, Yellowcheeked Gibbon, Silvery Langur, Crab-eating Macaque, Pygmy Slow Loris, Civet, Mouse Deer, Treeshrew etc. Cat Tien National Park is hold one of the t wo populations in the world of Javan Rhinos in the world.

White-winged Duck, Siamese

Fireback, Great Hornbill, Black Eagle, Green Peafowl, Wreathed Hornbill, Bar-bellied Pit ta, Orangenecked Par tridge, Germain's Peacock Pheasant, Oriental pied hornbills, blue rumped, blue

winged and other pitas broadbills including the black & red, dusky and banded species an endemic sub-species of the red-vented barbet grey-faced tit babbler and woodpeckers including paleheaded, white-bellied, black-andbuf f, heart-spot ted and the great slaty along with various herons and egret species milky stork and the woolly-necked stork has also been found here.

Osprey, lesser fish eagle, greyheaded fish eagle,

crested serpent eagle, collared and other falconets are also in the records.

Several ethnic communities, including the Stieng and Chau Ma people have lived in the central

• 22 •

valley of the reserve for several centuries, and several hundred people are currently resident.

Visitors to the Park may wish to take a day trip to visit one of these communities around Talai, to the south of the park.

The travellers can check out the

place on foot, by mountain bike, by four wheel driven jeeps and also by boat along the Dong Nai River. It is bet ter to hire a guide before exploring the hiking trails. Best Time to Visit Cat Tien National Park is from October to May. The park is situated About 150 km north-east of Ho Chi Minh City.

The park can be easily accessed as it is located a lit tle of f National Highway 20 bet ween Ho Chi Minh City and Da Lat. The nearest town and railway station is Da Nang and the Nearest Airport is at Hanoi.

ASIAN TRAVELLER

Singapore Botanical Garden Grand Gala of Asian Vegetation Asian Traveller suggests Singapore botanical garden to the travellers visiting Asia looking for something special among the plant life and its families. A world of plants and flowers, featuring the differences and similarities, it is an ideal stopover for students, nature enthusiasts and green lovers. Open for visitors from 5 in the morning to 12 midnight everyday of the year its mission is to connect people and plants through publications along with horticultural and botanical displays.

Being one of the national icons of Singapore it is one of the traveller's favourites.

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he botanical garden in Singapore is a 157-acre is a mainstay in research and training in botany and horticulture in this part of the world. Being one of the unique ecosystems open for exhibition The 150-year old Singapore Botanic Gardens was established originally Sir Stamford Raf fles, the founder of Singapore as a botanical and experimental garden on Government Hill (For t Canning Hill) in 1822 aimed to evaluate the cultivation of economic crops. This first Garden closed in 1829 af ter Raf fles' death. Later it was founded by an Agri-Horticultural Society in 1859 and later handed it over to the government in 1874.

The Singapore Botanic Gardens was designed in a 3-Core Concept. The three Cores are Tanglin, Central and Bukit Timah.

Tanglin is the heritage core that retains the old styled collection while Central is the tourist belt of the Gardens and Bukit Timah is the educational and recreational zone.

The main at tractions of the gardens include the National Orchid Garden, the Ginger Garden,

FEBRUARY 2010

and the Evolution Garden. The numerous plant species here, including many rare specimens, reflect the Singapore Botanic Gardens' richness and diversity of plant life.

The National orchid gardens located on the hilly three hectare site on mid-western side of the Botanical gardens of fers the largest display of orchids in the world. The gardens' collection

numbers over 1,000 species and 2,000 hybrids of orchids to which more vibrant hybrids are added on each year. Burkill Hall and VIP Orchid Garden, Orchidarium, Tan Hoon Siang Misthouse, Lady YuenPeng McNeice Bromeliad House and the Coolhouse are the at tractions within the orchid garden. The orchid garden is open from 8.30 a.m. to 7 p.m.

The Orchid Garden is designed in a four separate color zones concept; 'spring' zone with colours bright and lively shades of gold, yellow and creams, 'summer' with strong reds and pinks, 'autumn' including matured shades and the 'winter' zone of whites and cool blues complemented by a careful blend of selected trees, shrubs, herbs and orchids.

• 24 •

The Evolution Garden one of the new attraction at the botanic garden demonstrates evolution story of plant life. The 3.7 acre garden is a journey through time from the ancient times to the modern world of 250,000 dif ferent flowering plants set in dif ferent themes; Tree of Stone, Lifeless Earth, Beginning of Life, Invasion of the Land, Great Coal Swamp, Rise of the Ferns, Age of Cycads, First Flowers, Flowering of the World, Pine Savanna and Rain Forest.

The rainforest retains the old charm of the thick rainforests that covered the island sometime in history. The small tropical rainforest or what is lef t of it has an area of six hectares and the original timber trees with a height around 40m.which are much older than the gardens itself. The rich bio diversity of the place makes it precious!

The Ginger Garden, Saraca Stream walk, Palm Valley, Bandstand area, Sun Garden and Sundial Garden and the three lakes namely Symphony Lake, Eco-Lake and Swan Lake are the other at tractions at the Singapore botanical garden.

ASIAN TRAVELLER

Okinawa Churaumi Aquarium Water World Among the many inimitable tourist attractions in Asia, Asian Traveller has singled out Okinawa Churaumi Aquarium, Japan.

Located within the Ocean Expo Commemorative National Government Park in Okinawa, Japan, it is the world's second largest aquarium after the Georgia Aquarium in Atlanta. Their challenge is always to achieve the world's best and first records keep going on and on. Daily dolphin shows and educational programmes on tropical fishes, corals etc. are held here.

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kinawa Churaumi Aquarium is a part of the Ocean Expo Commemorative National Government Park located in Motobu, Okinawa. The aquarium designed by Yukifusa Kokuba is made up of four-floors which hold attractions of deep sea creatures, sharks, coral and other tropical fish. The aquarium was

opened November 1st, 2002.

The aquarium is set on 19,000 square meters of land and holds a total of 77 tanks with 10,000 cubic meters of water. The main tank called the 'Kuroshio Sea' holds 7,500-cubic meters of water and features the world's second largest acrylic glass panel, measuring 8.2 meters by 22.5 meters with a thickness of 60 centimeters.

Okinawa Churaumi, the largest

FEBRUARY 2010

aquarium of Japan houses huge whale sharks with sizes up to 7m along with numerous other fishes.

Another at traction is the manta rays, the largest of all the rays.

There is also a manatee exhibit featuring manatees presented to the aquarium by the Mexican government.

The Kuroshio Tank with gigantic whale sharks and mantas hold the world records for longest times kept in captivity. The world's first successful birth of a manta pup in captivity also happened here. The aquarium has four floors and features

floor, journey to a coral reef and invitation to the great sea on the third floor and fourth floor respectively.

The name Churaumi was derived from Okinawan dialect.

"Chura" means graceful and "Umi" means ocean. The ar tificial habitat providing close-up looks at sharks, rays, and other pelagic fish, get the salt water for the exhibits from 350m of fshore which is pumped 24 hours a day. The exhibits at Churaumi have been designed in such a way that the visitors start at the beach and gradually journey down into the deep sea world.

It was considered impossible to breed whale sharks in captivity before the Okinawa Churaumi Aquarium took a big step forward

journey in to the deep sea on first floor, journey to the Kuroshio (black current) sea on the second

into accomplishing this goal by successfully housing several whale sharks in one tank for the first time

• 26 •

in the world. The elegant gliding of schooling manta rays (Manta birostris), the largest of all the rays can only be seen in captivity here.

The habitat of the Kuroshio corals of Okinawa the gif t of the Black Current has been recreated here. This large-scale exhibit is another world first in the credit of the aquarium. The aquarium holds about 80 species of coral.

The environment deep sea of Okinawa is also recreated where huge ef for ts are taken to breed the creatures of the deep sea like snapper, black snoek, luminous shrimp are going on.

Ocean Expo Park which holds the aquarium also has a selection of other activities. A native Okinawan Museum, Oceanic Culture Museum, Tropical Dream Center, Shurijo Castle Park, and a Tropical & Subtropical Arboretum to a historic village. There is an ocean view restaurant facing the East China Sea and Blue Manta museum shop. The aquarium located in Ocean Expo Park in Motobu cho, in the north-western par t of Okinawa main Island which is easily accessible as it is only three hours far from Naha airport.

ASIAN TRAVELLER

Ha Long Bay Out of the World Experience Ha Long Bay is recommended by Asian Traveller for those who would love to be at paradise in Asia. Known for the scenic rock formations, the place also has a historical value. Ha Long Bay was included among the UNESCO World Heritage sites in 1994 and is a part of the World Heritage Marine Programme. Being listed one among the 33 most beautiful bays of the world, it is one of the most popular travel destinations in Vietnam.

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a Long Bay, one of the natural wonders of Vietnam has made its way to the elite list of the international travellers with the sheer beauty of the place. The azure waters of f the 120-km coastline of Bai Chay Beach have 1969 natural limestone pillars and islands of various sizes and shapes of which 989 have been given names. Several islands have beautiful grottos and caves with contiguous chambers and

peculiar stone formations. Hang Dau Go or Wooden stakes Cave is the largest grotto in the Ha Long area.

The literal meaning of Ha Long is 'Bay of Descending Dragons.'

Legend says that the gods sent a family of dragons to help defend the land when the Vietnamese were fighting Chinese invaders.

FEBRUARY 2010

The dragons began spit ting out jewels and jade. These jewels turned into the islands making it a natural fortress against the invaders. The stones are represented by the lush green outcrops.

The islands consist of t wo kinds, limestone and schist by which they are grouped into two main zones; the southeast and the southwest. The southwest belongs to Halong Bay famed for its scenery of grottoes and caves

which was included among World Heritage sites by UNESCO. The bay has an area of 43,400 ha.

The waters of Ha Long house a large number of ecosystems making the area rich in its biological diversity. Tropical forests, salt water-flooded forests, mangrove forests, freshwater swamp forests, small freshwater lakes, coral reefs,

sandy beaches etc. support thousands of species of animal and plant life. Birds and animals including bantams, antelopes,

monkeys, and iguanas also live on some of the islands.

Most of the islands are uninhabited as they are steep in nature. The geographical locations and non inter ference of humans has also made the ecology of these islands more vibrant.

Many islands resemble dif ferent shapes depending on the angle of the light and from where the islands are viewed, making it a natural ar t museum. The Man's Head Island resembles a man standing and looking towards the mainland while the Dragon Island

• 28 •

looks like a dragon hovering above the turquoise water. La Vong Island resembles an old man fishing while Voi Islet looks like elephant, Ga Choi Islet a fighting cock, and Mai Nha Islet resembles a roof and there are islands resembling Sail, the Pair of Roosters, and the Incense Burner etc.

Halong Bay is linked to the history of Vietnam. Scientists have proven with evidence from archeological sites as Dong Mang, Xich Tho, Soi Nhu, and Thoi Gieng that Halong had pre historic human existence. Van Don Site has remnants of an ancient commercial por t while Poem Mountain has engravings of many poems about emperors and other famous historical figures.

Halong Bay comprises of regions of Halong City, the township of Cam Pha, and a part of the island district of Van Don. It borders Cat Ba Island in the southwest, the East Sea in the east, and the mainland. The bay is 165km far from Hanoi and 75km from Hai Phong. The nearest airport is Noi Bai International Airport, Hanoi from where the bay can be accessed by road.

ASIAN TRAVELLER

indian panorama

Goa Bans Bikinis from Tourism Ads

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he Goa government in a bid to promote family tourism and stung by the spate of crimes against women, has ordered scrapping all adver tisements displaying 'bikini babes'. The Government has said that the wrong perception of the pictures was leading to Goa being tagged as a sex tourism destination. At the same time it has clarified that no order or guideline has been issued banning bikinis from the beaches. ''Goa is a family holiday destination and not a sex tourism destination. We will make sure that bikini babes do not symbolize Goa tourism,'' said Goa tourism minister Francisco Mickky Pacheco. The tourism department asked all empanelled adver tising agencies to refrain from showing scantily clad women in their advertisement campaigns. ''This is already being implemented. Fur ther directives are being issued to reinforce the decision by the tourism ministry,'' said Swapnil Naik, Director, Goa Tourism.

Godse Trial Venue to Become Tourist Attraction in HP

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he Peterhof f Building, the venue of the trail of Nathuram Godse, assassin of Mahatma Gandhi may soon become a tourist attraction in Himachal Pradesh. According to newspaper reports the state government plans to turn Peterhof f building in Shimla into a tourist attraction by setting up a museum there. Ef forts will be made to bring back artifacts of that era, which are lying in other hotels and government buildings, as part of the rich collection of the proposed museum. The Peterhof f complex is located in the heart of city's Chaura Maidan.

Peterhof f Building has been the seat of the Viceroys and Governor Generals during the British rule in India. Af ter independence the sprawling building served as Punjab High Cour t from October 1947 to 1955. Af ter the formation of Himachal Pradesh and declared the 18th state of the country in 1971, Peterhof f served as Raj Bhawan for a long

time. A huge fire in 1991 gut ted Peterhof f Building causing the Raj Bhawan to be shif ted to Barnes Court. The building was renovated and in 1998 it was transformed into a luxury heritage hotel owned by HPTDC.

AP Tourism Policy on the Anvil

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ndhra Pradesh will an nounce its new Tourism Policy soon. Under the new policy, the state government will have three key important areas infrastructure, promotion and tourism organisation. The Policy will focus on promotion of Hyderabad as a convention capital, Medical Tourism centre and will constitute t wo separate societies with all stakeholders for the purpose and promotion of film tourism, southern splendour train, helitourism etc. The new Policy is also expected to continue incentives like Stamp Duty exemption, power rebate, etc. According to newspaper reports the investment subsidy for notified tourism projects costing less than Rs five crore will be 20 per cent of the project cost subject to a ma ximum of Rs 20 lakh. There will be 100 per cent Stamp Duty exemption for notified projects and electricity will be supplied at Rs t wo per unit. The new Policy hopes to at tract an investment of Rs 21,377 crore during 2009-2012, while the subsidies given will be Rs 1,335 crore.

Sikkim Promotes Village Tourism Winter Village Festival has been organised in Gangtok, the capital city of Sikkim in an attempt to attract tourists to the state.

The first Winter Village Festival was held at Assam Lingzey village in Gangtok with the aim of promoting Village tourism to boost its revenue generation mechanism. During the festival, villagers of the area got an opportunity to exhibit their products and resources besides presenting the unique traditions and

A

FEBRUARY 2010

distinctive cultural features of the Sikkim society to the visitors. Different government departments, self-help groups, NGOs and Panchayat units set up around 32 stalls that showcased traditional Sikkimese food, exotic flowers and crafts of the state. The Sikkim Government is planning to build more traditional houses in model villages with suitable modern amenities so that tourist can experience the rural lifestyle of the state. • 30 •

ASIAN TRAVELLER

profile

Josey Tours & Travels

The Gateway to Kerala

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osey Tours is one of the leading tour operators in South India. Josey Tours & Travels, is the one and only tour operator in Thrissur to have participated in Grand Kerala Shopping Festival. They specialize in packages to exotic destinations all over the country especially to Kerala.

Kerala is better known as 'God's Own Country' and has many beautiful destinations like back waters, beaches, Ayurvedic and leisure resorts. The holiday packages are flavored with thrilling insights into Kerala's unique culture and colorful heritage which include classical art forms which include Kathakali, Mohiniyattam, Theyyam, Ot tamthullal and Koodiyaattam .

ASIAN TRAVELLER

Josey Tours & Travels' speciality is in tailoring the holidays to suit the exact needs and comforts giving utmost attention to every single detail.

Once you trust them with the responsibility of managing your holiday, their professional, qualified and friendly staff take over and work hard to make your stay here the most beautiful experience of your life.

They take pride in being efficient as well as cost effective, providing you with cost efficient packages, making sure quality is never compromised. Adv. Therambil Ramakrishnan, MLA ex Kerala Assembly Speaker released Thrissur Passport - a handy tourist guide book containing all vital information needed for a tourist like railway

• 31 •

and flight time table, impor tant telephone numbers and also showing impor tant places of tourist attraction of the District.

This will be distributed through major exhibitions as well. Due to Success over the release of Thrissur Passport and in view of public interest, Josey Tours & Travels now promote a Jumbo (double size) Kerala Passport of the entire state covering district wise important tourist attractions and destinations of historical impor tance. w w w.josey tours.com

FEBRUARY 2010

hospitality

Golden Tulip Sustains Asian Expansion with New Thailand Properties Global hospitality management conglomerate Golden Tulip has continued its strategic expansion into South-east Asia with the recent signing of two hotels in Thailand's

tries with 27,000 rooms and from the beginning of March the Royal Orchid Pattaya will be re-branded as the Golden Tulip Resort Pattaya and positioned as an ideal getaway

Thai Vision Holidays executives and owners of the re-branded Golden Tulip Resort Pattaya and the Golden Tulip Erawan Hotel. Manoj Tiwari, Director, Thai Vision Holidays; Matthieu Evrard, Chief Development Officer, Golden Tulip Hotels; E. Saleem, Director, Thai Vision Holidays, and Mark van Ogtrop, Managing Director, Golden Tulip South East Asia.

popular resort destination of Pattaya.

Golden Tulip already boasts more than 255 hotels in 38 coun-

destination for families and short break guests. The Erawan Hotel Pat taya will be re-branded as the Golden Tulip Erawan Hotel show-

olden Tulip Hospitality Group has announced latest addition to its Indian hotel portfolio: the Tulip Inn Lucknow. Golden Tulip Hospitality Group and Avadh Projects (Pvt.) Ltd. will strengthen their cooperation by signing the management franchise agreement. Ideally located in the heart of the commercial centre and business district, the Tulip Inn Lucknow is located only a few minutes from the Vidhan Sabha and the railway station. The hotel

FEBRUARY 2010

operating standards and will of ficially re-open in early March.

The t wo hotels were of ficially signed over to new management on February 3.

Golden Tulip Managing Director, South East Asia, Mark van Ogtrop, said the signing of the Pat taya hotels displayed the strong intentions of the company to the travel industry that it was putting serious resources into finding par tners in the region as it seeks more hotels to manage.

"We have a mandate to expand the brand in South-east Asia and these newly-signed properties

Pat taya signal a significant start to this strategic process and we have some exciting announcements about more hotels to be made in the very near future," Ogtrop said.

"Obviously Thailand, with its robust travel industry is a key target for us, but we are also looking at properties in Singapore, Hong Kong, Vietnam, Malaysia, Cambodia and Indonesia and are already talking to a number of property owners and developers.

"Golden Tulip is one of the largest hospitality management companies in the world and we want to bring this track record to owners in Asia seeking a quality brand to work and develop long-term par tnerships with."

Ogtrop and his team will manage the Asian expansion from Golden Tulip's regional headquarters in Bangkok, which has also reopened the newly branded Golden Tulip Mangosteen Resor t and Spa (formerly The Mangosteen Boutique Resort and Spa) in Phuket on February 1.

Vinay Gupta Calls for Collaboration Among Travel Trade

Golden Tulip Adds Tulip Inn Lucknow

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casing superb facilities for meetings and incentives and leisure travellers.

Both Pattaya properties will undergo ex tensive renovations to bring them up to Golden Tulip

offers three - star accommodation with 50 well appointed, spacious design rooms in superior, deluxe and suite categories. The food & beverage facilities include; "Lucknow 6", an all day dining restaurant serving traditional Avadi and Mughlai cuisine, and "Just Baked", the warm, relaxing lounge serving light bites.

For conferences and weddings the hotel offers the Imperial Ball room and Imperial garden, seating 200500 guest or up to a 1000 guest in reception style.

V

inay Gupta, CEO Via, has called for Collaboration amongst the Travel Trade. He was speaking at the inaugural session of CII -SATTE Business Travel meet in New Delhi recently. He urged the travel trade professionals to use the Via model of Success to over come the present market trend."At a time when airlines have clamped down the commission structure, Via's innovative business model has helped over 20000 agents across India to build bet ter revenues and yield with control on costs and optimum utilisation Vinay Gupta, CEO Via addressing the inaugural session of CII -SATTE Business Travel Meet in New Delhi. of resources with Via's consolidated buying power, inventory management and technology support". Via has an array of travel management solutions for corporate travel management and Via is forging ahead with new par tnership and relationship in the Indian and international markets.

• 32 •

ASIAN TRAVELLER

hospitality

Hyatt Signs Management Agreement for Five New India Properties yatt Hotels Corporation and DB Hospitality Pvt. Ltd., part of DB Group has recently announced management agreements under which Hyatt will operate five new hotel properties in India. The properties, currently slated to open on various dates between mid-2010 and early 2014, include Park Hyatt Mumbai, Grand Hyatt Goa, Grand Hyatt Pune, Hyatt Place Pune, and Hyatt Place Mundra.

Park Hyatt Mumbai, scheduled to open in the first quarter of 2014, will include 255 guest rooms and 55 serviced apartments. The hotel will be part of the iconic 125-story India Tower located on Marine Lines in

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South Mumbai. Grand Hyatt Goa which is under construction is projected to open in the third quarter of 2010 with 314 guest rooms is located in "Aldeia de Goa." The 140-acre mixed-use development is in North Goa has a half-mile beachfront and excellent views of the Zuari River.

Grand Hyatt Pune, projected to open in the third quarter of 2011, will include 325 rooms and multiple dining, recreation, banquet, and meeting facilities. Hyatt Place Pune, projected to open in the first quarter of 2012, will include 130 rooms, a multi-cuisine restaurant, meeting facilities, a fitness center and a pool. The hotel will be located within the Rajiv Gandhi Infotech Park

at Hinjewadi, a prominent software hub. Hyatt Place Mundra, projected to open in the third quarter of 2013, will comprise of 150 rooms, a multi-cuisine restaurant, meeting facilities, a fitness center and a pool. The hotel will be located in the Special Economic Zone at the Mundra Port, which is the largest private and multiproduct port in India.

"The introduction of five new Hyatt properties in India, one of the world's most vibrant emerging markets, illustrates our commitment to expanding our global footprint," said Ratnesh Verma, senior vice president of real estate and development for Hyatt. "We are excited to provide our guests with access to our

world-class, preferred brands in these increasingly popular markets in India."

"We are proud to be partnering with Hyatt for the management of these iconic properties," said Julian R. Groom, chief operating

officer and executive director of DB Hospitality Pvt. Ltd. "Hyatt's knowledge of the Indian market and its global reputation is consistent with our company's pursuit of greater excellence and efforts to reach the next level of hospitality."

Sarovar Hotels Strengthens Presence in Maharashtra

WelcomHeritage Adds Properties in Goa, Rajasthan

arovar Hotels & Resorts, has took over the management and re-branded The White Lily in Nashik to Lily Sarovar Portico. This is the 42nd hotel in Sarovar's portfolio and its 40th hotel across India. The hotel, promoted by Sunman Infrastructures Pvt. Ltd., helps further expand Sarovar's footprint in Maharashtra adding to its existing portfolio of hotels across Mumbai, Lonavala and Shirdi. According to Anil Madhok, Managing Director, Sarovar Hotels & Resorts, "Nashik is a growing market and enjoys considerable industrial importance in Maharashtra.

There is a definite requirement for quality accommodation in this city for travellers with business and leisure needs. We are delighted to offer a premium product with attractive rate bands in Nashik. " Sudhir Maniktala, Director, Sunman Infrastructures Pvt. Ltd. said, "We believe Sarovar Hotels is distinctly and ideally positioned to optimally manage and operate hotels of different scales, and across multiple segments. With optimum locational benefits and professional expertise, Lily Sarovar Portico will soon be a preferred hotel of the discerning traveller looking for comfort and value-formoney."

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FEBRUARY 2010

elcomHeritage, a joint venture bet ween ITC Hotels Ltd. and H H Maharaja Gaj Singh of Jodhpur, has signed a management contract for Panjim Inn in Goa and Mukundgarh For t in Rajasthan. With this, the t wo properties will be managed by WelcomHeritage. Signing of the contract was recently held in New Delhi and was attended by Jack Ajit Sukhija, Par tner, Panjim Inn; Julian R Groom, Chief Operating Of ficer and Executive Director, DB Hospitality; Maharaja Gaj Singh; Rakesh Mathur, President, WelcomHeritage; Pawan Verma, Senior Executive Vice President, ITC Hotel Division and other dignitaries.

IHCL to Manage Three Hotels in Egypt

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he Indian Hotels Company limited (IHCL) has signed a Memorandum of Understanding (MoU) with Egyptian realty player Palm Hills Developments (PHD) for managing three hotels in Egypt. IHCL, which operates luxury chain Taj Group of Hotels, will manage the hotels on the Nor th Coast, Ain El Sokhna on the Red Sea, and in the historic city of Aswan.

The hotels will be Taj's first entry into the Egyptian market, bringing with it the Indian chain's renowned mix ture of luxury, ser vice and hospitality. The first deluxe boutique hotel will be opened in 2013, which is located in North Coast Destination, Hacienda Bay.

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ASIAN TRAVELLER

karnataka traveller

Pattdakal

Culture Sur viving Histor y P attdakal also Pattadakallu is one of the cities of yore clad with the remains of the rich culture prevailed by various empires. The place which served as the second capital of the chalukyan kingdom was listed as a World Heritage Site in 1987.The place in the northern Karnataka is 22 km from Badami and about 10 km from Aihole and lies on the banks of the Malaprabha River. Pattadakal was also known as Kisuvolal "Red Town" as the sand stone here is reddish in colour.

These temples here were built in the seventh and eighth centuries, which display both Dravidian and the Nagara (Indo-Aryan) styles of temple architecture.

The place has findings of the earlier vesara style of Hindu temple architecture among the 8th century monuments. Four of the temples here are in the south Indian Dravidian architectural style while four are in the

FEBRUARY 2010

north Indian Nagara style while Papanatha temple exhibits a hybrid style. The two magnificent temples with their nicely engraved lively figures on walls and the massive square pillars are in sand stone.

There are ten major temples including Virupaksha Sangameshwara, Chandrashekhara, Jambuling, Kadasideeshwara, Papanatha, Kashivishvanatha, Galaganatha temples and a Jaina basadi (Jain Temple) of Rashtrakutas along with numerous small shrines surrounding them.

The most renowned temple of Pattadakal is the Virupaksha temple or Lokeswara-Maha-Silaprasada, built in AD 745 in the model of Kailashnatha temple of Kanchipuram.

The temple was built to commemorate victory of Vikramaditya II over the Pallavas by his queen Lokamahadevi. The Virupaksha temple built in Dravidian temple architecture is rich in sculptures like lingodbhava, Nataraja, Ravananugraha and Ugranarasimha.

The Sangameshwara or

Vijayewara temple is oldest temple in Pattadakal. The temple in Dravidian style was built by Chalukya King Vijayaditya Satyashraya (696733 AD). Mallikarjuna Temple is a smaller version of the Virupaksha temple in the Dravidian style.

Kasivisvesvara temple built in Nagara style was the last to be built in early Chalukya style. It was built by the Rashtrakutas in the 8th century.

Kadasiddhesvara and Jambulingeswara are twin temple temples attributed to 7th century A.D built in Nagara style.

Kadasiddeshvara temple has a sculpture of Shiva holding a Trishul.

Papanatha temple at Pattadakal dated to AD 680 is built in the vesara style i.e. started in nagara style but later changed to a more balanced Dravidian style. Sculptures here speak of scenes from Ramayana and Mahabharatha.

The Dravidian styled Jain Temple located on the Pattadakal-Badami Road. , is built in the Dravidian style by the Rashtrakutas of Manyakheta. Galaganatha temple built in the architecture style of Rekha Nagara Prasada contains a sculpture of Lord Shiva killing the demon Andhakasura.

Other important

• 36 •

monuments here are the monolithic stone pillar bearing inscriptions, Naganatha temple, Chandrashekara temple and inscriptions in the Mahakuteshwara temple.

The Pattadakal dance festival also called the Chalukya Utsava is one of the major cultural festivals of the state. Held annually during the first quarter the three days

extravaganza of dance and music attracts hordes of art lovers. The performances by the renowned artists in the temple backdrops give a different life and feel to the event. Incidentally the World Heritage Monument at Pattadkal along with vibrant folk art form ?Dollu Kunita was featured for the still representation of the Karnataka state in the republic parade of India held recently at Delhi.

Pattadakal is well connected by road and rail.

The nearest railway station for Pattadakal is Badami 24 kilometer southwest.

Pattadakal is 514 km away from Bangalore.

ASIAN TRAVELLER

opinion

2010: Year of Optimism for Travel Trade OM PRAKASH

loss to Indian investors eroded their capital and the slump in real estate market continued its ef fect or travel trade 2009 was a and hence availability of liquid cash dif ficult year from various angles. The shadow of 26/11 for outbound travel shrunk considcreated the worst ever af ter ef fects, erably. This resulted in a bad outbound season for the Indian which continued to provide negative influence on the economy tour operators. Corporate travel also got cur tailed. The corporates and particularly on the travel trade suspended their incentive group in India. tours, movements and even The economic crises in 2009, imposed cut in the travel for their which originated in USA, engulfed own executives. the entire world, resulting in Domestic travel was the only worldwide recession. The world is segment which did comparatively not out of its ef fect yet. well in the wake of depression in Inbound tourism was badly hit.

A large number of inbound tourists the outbound and the budget cancelled their trips to India, which constraints. The student-traf fic to countries like Australia dropped af fected the inbound operators, due to racial at tacks on Indian hotels, transporters and all others students. Dubai suf fered the connected to hospitality sector. unexpected economic set-back. A Many countries issued negative large percentage of Indian immiadvisories and advised their grants suf fered and lost their jobs countrymen to avoid travelling to and returned to India. The Swine India. Outbound tourism was also badly hit due to panic atmosphere. Flu took its toll, though a large number of cases detected were the The collapse of stock markets which resulted in massive financial visitors from other ef fected countries who arrived in India. Last but not the least the sky rocketing prices of essential commodities created its influence on travel for general public. It is in this back drop we enter 2010. Some major factors have started showing positive signs, such as stock market. It has recovered substantially and the confidence of investors has come back. Swine Flu has come under control. The shadow of 26/11 is slowly diminishing. Real Estate has started showing signs of improvement and the industrial production is getting

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FEBRUARY 2010

back to its original position. All the above sectors have shown considerable improvements.

With many positive factors as mentioned above and especially with a large number of outbound travellers not travelling in 2009, it is imperative that the families will travel in 2010. Some tour operators have star ted advance bookings by luring the travellers with handsome discounts. Airlines reservations and pricing are also showing improvements. The Directorate General of Civil Aviation has also reported healthy improvement in the number of air travellers.

Corporate travel has taken of f once again. Corporate sector air travel, which typically accounts for nearly half the airline capacity consumption, had shrunk sharply due to cost cut ting in 2009.

According to reports, there has been 40 per cent increase in bulk air bookings from corporates. The recovery has seen more travellers and is expected to grow in the coming months. According to the travel agents, apar t from leisure sector, business travel is back on track as corporates have star ted hiring people and stalled expansion plans have been revived.

With active promotion of leading cruise companies in India, the cruise traf fic is on the increase.

The Mediterrarian, Caribbean, Bahamas and Alaska cruises are also expected to improve their share in Indian market. Cochin has become the Indian boarding point for cruise to Srilanka and Maldives.

A new segment of Indian

• 38 •

pilgrims who belong to the upper age bracket has shown interest in participating cruises when relirious Om Prakash discourses by renowned religious Gurus are organized in cruises. Many such programmes are lined up for 2010 on the cruises.

India with 1.2 billion populations has highest potential to multiply its domestic tourism. The States Tourism Departments have been actively promoting their tourism but our country needs more of low cost accommodation, bet ter cross country transportation, better sanitation especially at the monuments and places of mass interest.

It will not be out of places to confirm the negative experience of inbound tourists who bit terly complained of unhygienic sanitation in many such places. Let us welcome 2010 with optimism and positive outlook. Let us contribute to serve the clients with bet ter professionalism, impart bet ter training to our executives. Let the entire tourism industry of India, including aviation, travel trade, hospitality and various connected sectors work together for a better 2010, which should help to wipe out the losses of 2009.

The author is Director, Orbit Tours and Travels and Former Chairman TA AI Western Region

ASIAN TRAVELLER

asia pacific

Nepal to Promote Tamang Heritage Trail

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he Tamang Heritage Trail is the newly promoted destina tion developed by Tourism for Rural Poverty Alleviation and promoted by Nepal Tourism Board (NTB) for the cultural heritage of the ethnic Tamangs community.

Initiated by Kathmandu Environmental Education Project (KEEP), PATA Foundation extends support to conduct three days' training on Hospitality, Waste Management and Value of Heritage in Tamang

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Viengxay Historic War Cave Audio Tour Now Open

Heritage Trails to local communities engaging in tourism. Every year the region has seen increased tourists flow giving locals opportunities to adopt tourism to support their livelihoods. But with increased tourists, flow of threat of loss of the cultural heritage of the region has significantly doubled. Many of locals lack skills and knowledge about these impacts and waste management which are associated with tourism.

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he hills of Viengxay nestled in a tranquil spot in the nor theastern part of Lao is one of the most remarkable examples of human endurance amidst untold suffering during the US' "Secret War " from 1964 to 1973.In partnership with Lao National Tourism Administration (LNTA), UNWTO-ST-EP and SNV Asia, PATA Foundation has provided funding to support the research and development of an audio tour, promotional materials and training to bring the " Viengxay Story" to the world.

PATA Foundation hopes that by sharing the story with tourists, it will bring new opportunities to this province where 40 per cent of the population exist on just USD1 per day while protecting a vital part of the country's history.

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FEBRUARY 2010

aviation

Trends in Airline Marketing M. JYOTHI PRAKASH

tions of the societ y are using the airlines. One can save a lot of urvival of the fit test", is the time and can reach the destination with less stress and strain. famous Darwin's Theory about evolution. It is Fares are affordable in domestic applicable to the current Airline as well as on international marketing scenario also. Govern- sectors. Passengers are also ment of India's open sky policy ready to compromise on their has opened up the market with comfor t.

Airlines should advocate their more capacity of airline seats on domestic as well as international strong points. Operating cost to sectors. Coming to the basic the airlines is on the rise. Labour economics of demand and supply, at the moment the market has more supply and less demand. Prices are decided by the buyers. If supply is less and demand is more, seller will decide the price.

Now all the airlines are facing buyer's market. Other things being equal, how to market your seat requires strategy. Offers like attractive fare, convenient is more expensive nowadays and time, on-time performance, free baggage allowance, service on work force are unionized and ground, frequent flyer bound by rules and regulations.

One must evaluate and programme, green mileage points introduced by some analyse each and every aspect airlines and assistance to while planning the fare. Otherwise one may end up in loses complete formalities at the time of check-in are some of them. On and has to close down the board service plays a vital role in operations. Airlines should concentrate and plan on cargo the marketing strategy of Airlines. Passenger is in captivity sale also to make up for drop in while on board. Passengers have passenger load.

A seat unsold is nothing but the mindset to eat and enjoy their food served in the aircraf t, the loss added to the operation. reason being distractions are Airlines have to earn their operating cost to sustain in a less and cell phones are kept in switched off mode. Low Cost highly competitive environment.

Carriers (LCCs) have also made Of fering incentives to the agents will only dilute the earning for the a huge impact in the Indian Aviation Industry in the domestic airlines. Present trends in airline as well as on the international are like walking a tight rope - one wrong step and you will plummet sector.

All the parameters discussed to the depths below. now have an impact on the Fares again are market driven. You cannot reach any airlines. Airline fares are affordable today. There are a lot of full- understanding with competition. service and low-cost carriers in The reason being, operating the market. Therefore all seccosts and market trends will be

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FEBRUARY 2010

dif ferent for dif ferent airlines. It will never match. Therefore no cartel is possible. If airlines survive in this recession it would be like the phoenix bird coming out of ashes.

The low cost airline industry has changed the concept that air travel is a luxury and it is only for the upper segment of the population. The key objective of low cost carriers is to increase

has taken some time for the lowcost airline industry to carve a niche for them, but the walletfriendly LCCs are here to stay.

When Air Deccan introduced airfares almost equalling the AC II-tier train fares, the response from the leading domestic airlines like Indian Airlines, Jet Airways and Sahara Airlines was immediate. Slashed rates and Advanced Purchase schemes

their reach and provide the services to a large segment. In India, low cost carriers came into existence in 2003 when Air Deccan launched its first low cost airline and that was the first move to open the doors of the airlines industry for middle class.

Rising GDP and increasing per capita income is positively impacting the airlines industry.

Another major driver is the booming tourism industry in India. However, the low cost airline segment is facing challenges of increasing competition, rising fuel prices and inadequate infrastructure.

The continuing fare tussle bet ween the Railways and the Low-cost airlines has changed the contemporary scenario for the Indian traveller. A ticket on India's low-cost carrier (LCC) has made flying, once confined to the rich and elite, an af fordable reality for the hordes of Indians travelling across the country. It

(Apex) swif tly began to take shape, resulting up to 30 to 40 per cent slashed fares for apex fares compared with the original prices.

Barely a year af ter Air Deccan took of f came the launch of Vijay Mallya's Kingfisher Airlines, followed by SpiceJet and GoAir. Today the number of LCC's has multiplied from three to a dozen in a matter of months. Since the entry barriers are low, players such as Paramount, IndiGO (Interglobe), Yamuna Air or Kerala Airways, have already filed flight plans.

Continuing a steady progress, LCC's are slowly eating into the aviation market share, capturing almost one third of the total market. However the dip in market share does not necessarily mean a drop in the number of passengers or revenues for the mainstream airlines, as the size of the air travel segment has also been

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ASIAN TRAVELLER

aviation

swelling. In the market driven by the LCCs- with about half of the passengers being first-time air travellers, there's a bigger pie for everyone.

However this fairy tale of low cost airline advent is still in its initial stages.

In Europe, North America and Australasia, most successful low cost airlines have operated primarily in domestic or unrestricted international markets.

The LCCs in India on the other hand, have to operate in a highly regulated environment. This is likely to get compounded with the surge in aviation fuel prices over the past year and the plummeting infrastructure with congestion in airports, lack of landing facilities and parking slots, and increasing staf f costs driven by internal competition.

These non-frill LCCs are characterised by few on-board services and elimination of catering. But for the Indian travellers who are accustomed to travelling in the crowded trains for long hours, the aggressive tariff structure by the LCCs, costing nominally higher than the AC ll-tier by train, is becoming a popular alternative. With the LCCs now targeting the middleclass travellers, the Indian skies are slowly but surely opening up to the one billion plus Indian population.

Looking for a low cost airline to travel fast and travel cheap?

Five years ago, low budget travellers chose trains over flights. This meant one had to spare nothing less than three

ASIAN TRAVELLER

days to get to Delhi from Bangalore. The picture is drastically different today. Indians are travelling by flights like never before. This sea (or air, rather) change is partly on account of the changing economy. The surge of low cost airlines in India with Indigo Airlines, Jet Airways Konnect Airlines, SpiceJet, JetLite, Kingfisher Red, Air India Express and GoAir, has made flying possible for any one.

The latest fare reduction announced by the domestic airline industry has further narrowed the gap bet ween rail and air fares, especially bet ween cities that are more than 750 km apar t.

Now, a passenger can look forward to travel bet ween Delhi and Chennai for Rs 2,926 on the Delhi-based low-cost airline, IndiGo. This is only marginally higher than the Rs 2,700 that a passenger pays for travel in second AC on the Rajdhani.

Similarly, Air India, which is a full service airline now offers fares between Delhi-Bangalore at Rs 5,275. In comparison, First class AC travel in Rajdhani costs Rs 4,625, while it costs Rs 2,765 to travel in second AC. In the last few days, the domestic airline industry has lowered fares passing on the benefits of lower aviation turbine fuel prices.

Currently, a litre of ATF costs less in Delhi and Mumbai than what a customer pays for unbranded diesel. The two metro airports are the busiest in the country. On the short-haul routes, however, the fare

difference still remains substantial. Bet ween Bangalore and Chennai, a passenger travelling on the Shatabdi Express train is charged Rs 1,105 for travel in first AC, while the journey in second AC costs Rs 965. In comparison, the cheapest full service airline ticket is priced at Rs 2,325.

The airline industry, however, feels that the time and now money saved in air travel will lead to increase in passengers travelling by air.

Airline of ficials point out that a passenger can fly from North India to the furthest point in the South in about four hours, while the same journey by train will take more than 48 hours.

Of ficials indicate that it is still too early to comment on whether the lowering of airfares has seen any rail passengers look at air travel.Travel agents feel that it is still too early to gauge whether Period

compromise on are leg space, crammed seats and luxury services. That might not mean a lot to those who earn a chance to fly by air their first time!

A major disadvantage with LCCs is that one cannot transit from an IndiGo or SpiceJet Airline to another flight, or to another carrier. Some low cost airlines do of fer shuttling services on t wo of their flights on cer tain sectors. However, most low cost airlines do of fer services of air conditioned buses to carry passengers to the aircraf t. Most LCCs do not of fer frequent flier benefits either. Of late some LCCs carriers have started giving credit facility to the agents as a marketing tool to combat competition.

Air India Express, Air India's LCC was launched on April 29, 2005 and is now a very popular LCC reaching out to 17 Indian and 14 international destinations.

Passenger

Revenue in lakhs

2008-09 (April - December)

88630

5586.41

2009-10 (April-December)

120554

3946.84

Variation

+36 pc

-29 pc

the narrowing of fares bet ween rail and air will impact the travel policy of companies.

If you are not looking for expensive frills in an airline and your only intent is to reach from one distant part of India to another, low cost airlines are meant for you. The major difference here is that low cost carriers do not offer complimentary food and beverages. With their low fares and punctuality of services, airlines are becoming wildly popular.

They also have new aircraf ts as an added advantage. LCCs also offer easy bookings and cancellation services online.

While earlier they were focussed on important destinations, LCCs today serve smaller cities across India as well. They also offer advantages of in-flight entertainment and a well trained staff, which makes travel easy for everyone. What one has to

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Though there is an increase of 36 per cent passenger load the revenue decreased by 29 per cent.

Airline marketing has undergone a sea change and the bot tom line is value for money.

Everybody wants to travel quick, cheap and on time. The budget carriers have therefore come to stay at this time of global recession.

What the future holds for the airline and tourism industry remains to be seen. The last quarter has been quite good since loads have picked up and the airline industry as a whole is looking up which augurs well for the future. Recession is slowly receding and the market is picking up in India. The economy should recover within six months from now.

(The author is Station Manager, Air India, Thiruvanathapuram)

FEBRUARY 2010

accolades

TripAdvisor Announces 2010 Travellers' Choice Awards

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ripAdvisor has announced the winners of its 2010 Travellers' Choice awards and first edition of India specific Travellers Choice lists. The global award features 719 winning properties including 65 hotels from the India specific list. TripAdvisor's Travellers' Choice winners are based on real and unbiased

reviews and opinions from travellers on TripAdvisor.

Top ten hotels in India: Casa Candolim, Goa; Old Harbour Hotel, Kochi; Taj Rambagh Palace, Jaipur; Taj Lake Palace, Udaipur; The Oberoi Grand, Kolkata; Sajhome, Kochi; Ratan Vilas, Jodhpur; Camp Noel, Munnar; Hotel Victoria, Jaisalmer and Amarya Garden, New Delhi.

Top ten luxury hotels in India:

FEBRUARY 2010

Taj Rambagh Palace, Jaipur; The Oberoi Grand, Kolkata; Taj Lake Palace, Udaipur; Oberoi Amarvilas, Agra; Taj Green Cove Resort, Kovalam; Coconut Lagoon, Kumarakom; Wildflower Hall, Shimla; Park Hyat t Goa Resort and Spa, Goa; The Oberoi Udaivilas, Udaipur and Amanbagh Resort, Alwar.

The list of top ten bargain hotels in India: Sajhome, Kochi; Ratan Vilas, Jodhpur; Jas Vilas, Jaipur; Old Harbour Hotel, Kochi; Santana Beach Resor t, Goa; Sunder Palace Guest House, Jaipur; Casa Candolim, Goa; Camp Noel, Munnar; St Mark's Hotel, Bengaluru and Hotel Shahi Palace, Jaisalmer.

Top ten hotels for service: Old Harbour Hotel, Kochi; Sajhome, Kochi; Casa Candolim, Goa; Taj Lake Palace Udaipur; Taj Rambagh

Palace, Jaipur; Camp Noel, Goa; Lemon Tree Hotel Hinjawadi, Pune; The Oberoi Grand, Kolkata; St Mark's Hotel, Bengaluru and Wildflower Hall, Shimla.

Top ten family hotels: Old Harbour Hotel, Kochi; ITC Mughal, Agra; Hotel Victoria, Jaisalmer; Park Hyat t Goa Resort and Spa, Goa; The Leela Kempinski, Goa; Taj Holiday Village, Sinquerim; Coconut Lagoon, Kumarakom; Hotel Killa Bhawan, Jaisalmer; Taj Green Cove Resor t, Kovalam; Jai Mahal Palace, Jaipur; The lists of select 2010 winners around the globe are Best Bargain in the World - Arcadia Residence, Prague, Czech Republic; Best Luxury (four and five-star hotels) in the World - Golden Well (U Zlate Studne), Prague, Czech Republic; Best for Families in the World Sirkeci Konak Hotel, Istanbul, Turkey; Best for Service in the World - Golden Well (U Zlate

• 42 •

Studne), Prague, Czech Republic; Best Inn & B&B in the World - Casa Portagioia, Castiglion Fiorentino, Italy; Best for Romance in the World - Hilton Moorea Lagoon Resor t & Spa, Moorea, French Polynesia; Best All-Inclusive in the World - Drowsy Water Ranch, Granby, Colorado; Best Rela xation/ Spa in the World - La Amada Hotel, Playa Mujeres, Mexico and Trendiest Hotel in the World citizenM Amsterdam City, Amsterdam, The Netherlands.

Sharat Dhall, Managing Director, TripAdvisor India said, "The 2010 Travellers' Choice Awards is a testimony to the power of user generated content and how it is shaping the traveller community.

Our awards cut across categories and dif ferent kinds of hotels and are based on the actual user experiences of over 30 million users of TripAdvisor."

ASIAN TRAVELLER

south asia

Nepal to be Branded as High-end Tourist Destination

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epal has initiated a campaign to brand the country as a high-end tourist destination with improving infrastructure to enhance grow th prospects of its tourism sector. The plan is to attract one million tourists in 2011, which will be obser ved as Nepal Tourism Year (NTY 2011). Products like fairs and festivals, culture, adventure and community tourism will also be promoted through NTY 2011.

NTB Launches Tourism Song

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epal Tourism Board (NTB) has launched a 'tourism song' titled 'Paryeton' keeping in view the upcoming Tourism Year 2011. Minister of Tourism and Civil Aviation Sharat Singh Bhandari unveiled the new song at a programme held at the NTB office in Katmandu. The tourism song is written by Durga Lal Shrestha. The music and composition is done by Nihu Bajracharya and Ani Choing Dolma gave her voice to the song as a lead singer. NTB is planning to give the song to every broadcasting company in the country for the publicity of NTY 2011.

Indonesia Scraps 7-day Visa-on-Arrival Scheme

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ndonesia has discontinued its seven-day Visa-onArrival (VOA) scheme. Now those who travel to Indonesia have to apply under the 30-day Visa. Effective immediately, travellers to Indonesia who are citizens of countries under the VOA scheme will no longer be able to apply for the cheaper seven-day option which used to be priced at USD 10. Instead the USD 25, 30-day Visa will be standardised for travellers, as well as they now also have the option for renewal for another 30 days.

ASIAN TRAVELLER

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FEBRUARY 2010

tamilnadu traveller

Palani: Abode of the Divine Dr. S BHAKTHAVATCHALAM

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alani Hills is home to one of the most famous temples of Karthikeya or Lord Murugan of the Hindu mythology. The town of Palani is located 100 km southeast of Coimbatore and about the same distance northwest of Madurai in the South Indian state of Tamil Nadu. The Dhandayudhapani Temple is situated at about 1500 feet above sea level and has 659 steps leading to the hilltop where the temple lies. The temple is made in Dravidian style of temple architecture. The Thiru

ASIAN TRAVELLER

Avinankudi and Pada Vinayakar are shrines located around this temple.

A temple dedicated to the goddess Parvati called the Periyanayaki Amman is also located in the town.

The Mariyamman Temple and the Perumal Temple are located near the Periyanayaki temple. Pankuni Uttiram, the ten day annual festival held in March or April is the main festival of the place marked by a number of religious processions each day. Other important festivals include Thai Pusam, Kanda Sashti

and the Vaikasi Vishakam festival.

Palani Hills is a part of one of the oldest mountain ranges in India which dates back to the prehistoric Pre-Cambrian period. Located on the eastern portion of the Western Ghats, the terrain is more hilly than mountainous. Being on the Western Ghats, the place has a vivid variety of flora and fauna. It also has a good population of tribals.

The scenic area attracts a lot of tourists. Bison Wells is an area here which is best

• 45 •

known for its wildlife and vegetation. Wildlife commonly spot ted in the area include bison, birds, elephants, tigers, monkeys, and deer. It is also an ideal haven for bird watchers as the place has a good collection including night herons, golden-backed woodpeckers, egrets etc. Hikers, trekkers, and campers also choose to visit the place with great enthusiasm.

FEBRUARY 2010

world view

WTTC Announces 12 Finalists for 2010 Tourism for Tomorrow Awards he World Travel and Tourism Council (WTTC) has an nounced the 12 finalists for the 2010 Tourism for Tomorrow Awards.

The 12 finalists were selected by an international team of independent judges in each of the four award categories for having successfully demonstrated Sustainable Tourism practices, including the protection of natural and cultural heritage, social and economic benefits to local people

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Banyan Tree Holdings, Singapore and Global and Wilderness Safaris, South Africa & Global.

On announcing the 12 finalists, Jean-Claude Baumgar ten, President and CEO, WTTC said, "It's good to see that despite these dif ficult times, we have received so many outstanding applications from organisations commit ted to Sustainable Tourism development.

This augurs well for the future of the industry."

Costas Christ, Chairman of

The Tourism for Tomorrow Awards are endorsed by WTTC Members, as well as other organisations and companies.

They are organised in association with t wo Strategic Partners: Travelport and The Leading Travel Companies' Conservation Foundation.

Under WTTC's stewardship since 2003, the prestigious awards

and environmentally friendly operations.

The 2010 Finalists are: Destination Stewardship Award: Botswana Tourism Board, Botswana; Ministry of Tourism, Montenegro and Mount Huangshan Scenic Site, China Conser vation Award: Emirates Hotels & Resorts, UAE; Inkaterra Perú SAC, Peru, and Singita Grumeti Reserves, Tanzania Community Benefit Award Namibia's Communal Conservancy Tourism Sector / NACSO Namibia; Tourindia, India and Whale Watch Kaikoura Ltd, New Zealand Global Tourism Business Award Accor, France & Global;

Judges said, "The travel and tourism industry is at a critical crossroads, not because of the global economic recession, but rather, as more travel companies and destinations understand that a paradigm shif t is underway, where addressing social and environmental issues is an important part of business success. Sustainable practices have become a new measure of quality service, and the excellent Award entries we received this year in all categories support this. Our 2010 Tourism for Tomorrow finalists represents that new reality in action, where good stewardship is now good business."

recognise best practice in Sustainable Tourism in four dif ferent categories - Destination Stewardship, Conser vation, Community Benefit and Global Tourism Business. Over 160 entries were received this year from over 45 countries.

Tourism Australia, Qantas Join Hands to Lure Visitors from Asia

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hree cooperative marketing campaigns are being launched throughout Asia this year by Tourism Australia and Qantas to attract visitors from the Asia region. The campaigns are part of a USD9 million recovery package, provided to Tourism Australia by the federal government, designed to help the Australian tourism industry capitalize on opportunities for growth in key overseas markets and take advantage of a return in consumer confidence in FEBRUARY 2010

overseas travel. The joint Qantas and Tourism Australia multi-million dollar activity will take place across Singapore, China, Hong Kong, India, Japan, and New Zealand.

Qantas chief executive officer Alan Joyce said: "The last 12 months have been tough for the tourism and aviation industry in Australia, and this extra spend is a positive step on the long road to recovery. The time is right for the tourism industry to join together and showcase what Australia has to offer."

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ASIAN TRAVELLER

indian panorama

Corbett National Park Remains Favourite

GITB 2010 to have Uttarakhand as Theme State

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he ef fect of economic slowdown not withstanding, Uttarakhand's wildlife has attracted a number of visitors to the state, which is home to some of the world's famous tiger reserves which include Jim Corbett National Park. According to statistics released by the state forest department the year 2008-09 saw 292,000 visitors in the major national parks and sanctuaries in the state as against 247,000 in 2007-08.

And the Corbett National Park remains the first choice for visitors from home and abroad, according to the latest statistics for 2008-09. Of the 15,503 wildlife enthusiasts from foreign countries visited Ut tarakhand, nearly half (8,757) of them had gone to Corbet t Park alone last year.

Uttarakhand to Have Green Restaurants

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he Uttarakhand Organic Commodity Board (UOCB), a state govern ment society, is planning to set up 'green restaurants', a pioneering initiative to promote the highly nutritious but lesser known cuisines of the hill state. The proposed restaurant would serve local cuisines made from traditional crops like finger millet and amaranth. The dishes would be traditional and simple from organically grown ingredients which should be easy to digest with good nutrimental value.

ASIAN TRAVELLER

he third edition of the Great Indian Travel Bazaar (GITB) which will be held from April 11-13 this year will see the introduction of the concept of a theme state for the first time.

Uttarakhand has been selected as the theme state for the event which is expected to be much bigger and better both in terms of size and quality of the event and attendees. Scheduled to take place at B M Birla Convention Centre, Jaipur, Rajasthan, the exhibition is expected to attract about 200 international buyers from 45 countries and over 500 Indian sellers.

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The exhibition, organised jointly by Federation of Indian Chambers of Commerce and Industry (FICCI), Ministry of Tourism (MoT), Government of India and Department of Tourism, Government of Rajasthan will focus on inbound tourism with structured prefixed B2B buyer-seller meetings.

GITB is organised jointly

by Federation of Indian Chambers of Commerce and Industry (FICCI), Ministry of Tourism (MoT), Government of India and Department of Tourism, Government of Rajasthan.

FEBRUARY 2010

hospitality

Hilton Opens Asia Pacific's 1st Garden Inn in Delhi ilton Worldwide has opened the Hilton Garden Inn in Delhi recently, which is the first of the Garden Inn brand the Asia Pacific region. The latest addition to the brand's portfolio of nearly 500 hotels worldwide would cater mainly to the corporate class and said it plans to expand the chain in the country. The 114-room hotel is nestled amidst the bustle of DLF Place Mall in Saket, the heart of New Delhi's shopping and recreation district, the Hilton Garden Inn New Delhi/Saket provides immediate access to an exciting retail and entertainment complex. Just 30 minutes drive from New

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Delhi's Indira Gandhi International Airport, the hotel is also in close proximity to business districts such as Nehru Place, Okhla and Jasola, where local and multinational companies are headquartered.

For business travelers keen to take in some local culture, or leisure travelers exploring New Delhi's wonders, the Hilton Garden Inn is proximate to the Qutub Minar, Lotus Temple and the Humanyun Tomb.

The guest rooms are equipped with a range of amenities like self-adjusting, pressure-relieving Garden

Sleep System bed, in-room work space with a clutterfree desk and ergonomic Mirra chair etc.

"This hotel is expected to be the first of many Hilton Garden Inn hotels in the country, responding to the tremendous demand from the business and corporate travel segment for focused service hotel products in India, both from domestic and international travellers," said Martin Rinck, Hilton Worldwide President (Asia Pacific). The company, however, did not give details regarding its expansion plans in India.

"The Hilton Garden Inn

is already a market leader in the US and we are thrilled to be introducing its awardwinning mix of businessdriven accommodation, great food and beverage offering, convenience and comfort to our guests in India," he added. In 2006, Hilton had entered into a join venture agreement with realty major DLF to set up a chain of hotels in India with an investment of Rs 10,00012,000 crore. Hilton Worldwide operates over 3,400 hotels in 79 countries.

Its main brands include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton, Hampton Inn & Suites, and Hilton Grand Vacations.

Keys Hotels Launches Operations in Ludhiana

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eys Hotels, the mid-market brand of Berggruen Hotels, already operating in Thiruvananthapuram, Lonavala and Hyderabad is now also operational in Ludhiana with the recently launched business hotel.

The hotel, has 95 rooms, all equipped with state of the art

facilities and cutting-edge technology. This is the 4th hotel of Keys in India and its second Greenfield project af ter the successful launch of its first hotel in Thiruvananthapuram, Kerala.

Sanjay Sethi, Managing Director and CEO, Berggruen Hotels, in his message said "Our

FEBRUARY 2010

plans to launch Keys Hotels in India are well underway and it is truly exciting to present the second Sanjay Sethi Greenfield MD & CEO, Berggruen Hotels project of the brand, in Ludhiana, known as the 'Manchester of India' for being the industrial hub of Punjab."

"We will continue to tap into a growing market of sav vy travelers' seeking good value for money and st ylish surrounds, delivered by a strong management team who are experienced and at the leading edge of thinking in the hospitality market. Keys Hotel is an exciting hotel concept, and is quickly establishing itself as a hotel of choice for today's traveler." he

added Partha Chat terjee, CMO, Berggruen Hotels, remarked "We are very excited about the newest addition to our Keys Hotel brand. Keys Hotels is all about providing the best of services at an af fordable price and we are happy to announce that Keys Hotel, Ludhiana is now open for business".

Keys Hotels, Ludhiana has state of the ar t rooms with cutting edge technology. The facilities in the room include WiFi, LCD televisions, a refrigerator, tea/cof fee maker, iron and iron board, direct dialing facilities, Comf ybeds, duvets, writing table with ergonomic chairs and refreshing power showers with modern bathroom fit tings.

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ASIAN TRAVELLER

profile

Ela World Spa

A Lifestyle Health Care Venture

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la World Spa, the modern lifestyle day spa has started operation in Cochin at the 4th floor, Oberon Mall at Edapally.

Ela Spa is a lifestyle health care venture of the Air travel Enterprises Group of concerns.

The Mall of fers an international ambience of fering signature spa

experiences, wellness activities and an exclusive lifestyle cosmetic range, branded as 'Ela Naturalle'.

Ela of fers international treatments that help to de-stress and soothe the body, and induce an overall sense of well being. The exclusive Ela Spa experiences include Traditional Swedish Massage, Balinese Massage, Thai Massage, Aromatherapy Massage, Hot Stone Therapy, Sports

Massage and Stress. Ela of fers unique hair and skin care treatments, helping the skin look sparkling. Hydro indulgence like Marine bath, adding minerals to the skin, detoxif ying marine bath, destress essential bath and the famous Cleopatra milk bath make the skin young and sof t. Apart from the International treatments the spa of fers holistic Ayurvedic therapies also. It also has a state of the art Gymnasium with world class machines including treadmills, elliptical machines, bikes, multifunctional trainers, multi press machine, lat pull down machine with row facility, ab

crunch and hip ex tension machine, leg press, flat bench, dumb bells and rods for weight training. The Ela Café is another at traction that of fers an oriental celebration with the special menu set by the Ela Chef, that will indulge the taste buds with some great health foods.

The Ela temptations, and experi-

ences are Gymnasium, Hammam, Sauna, World Spa treatments, Ayur vedic treatments, Hydrotherapy, Salon and Spa Café.

Foundation Stone Laid for Bekal Beach Resort and Spa

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odiyeri Balakarishnan unveils the foundation stone of the 5 Star Deluxe Luxury Resort being developed at Bekal by ATE Group in association with ITL Group.

Padma Bhushan Capt. C P Krishnan Nair, Chairman of Leela Group of Hotels was the Guest of Honour. K V Kunhiraman MLA. E M Najeeb, Chairman, Green Gateway Leisure Ltd and ATE Group, P Karunakaran, MP Kasargode, Aboobecker ITL Group, Shaji Madhavan, MD, BRDC and U V Jose, Chief Operating Of ficer of Green Gateway Leisure Ltd were also present.

World's First One-Stop Direct Link to Travel Search heersbye.com, is the world's first travel portal linking travellers directly with the own websites of hotels, resorts, serviced apartments, homestays, restaurants, pubs, banquet halls, shopping and entertainment malls. Being the market's first commissionfree booking hub, travellers will have access to the hotel's own best available rates, thereby saving significantly, besides getting a wider choice.

Cheersbye.com is a onestop-shop for accessing the

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FEBRUARY 2010

best rates in any chosen destination. Various distribution channels charge hoteliers more than 25 per cent commission for reservations and traditional wholesalers and global agents charge even more. Hoteliers pay more to agents than what they keep. When a customer wants to book directly with the hotel, sometimes they would find it difficult to find their website, because the search engines are flooded with third party sites and the

choice of packages is limited too, because most of the good hotels, apartments and homestays cannot afford the high commission.

Cheersbye.com is specially designed to offset these problems and offers the best option to save significantly on commission and promotion costs.

Cheersbye.com will provide alphabetical listing in five categories in several towns and cities of India, with special focus on tier-2 and tier-3 towns. The categories are hotels and

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resorts, restaurants and pubs, serviced apartments and homestays, meetings and event halls, shopping and entertainment.

Cheersbye.com is also the first travel portal to cater to corporate and social events; a high growth segment.

Everyone is familiar with the nightmare of organizing an event or choosing the right hall The project is going to feature 5000 hotels and resorts, 2000 serviced apartments and homestays, 9000 restaurants and pubs, 3000 banquet halls and 7000 shopping and entertainment properties listed.

ASIAN TRAVELLER

Rejoice With The Natural Wellness of Ayurveda At Somatheeram Ayurveda Group Resorts

Somatheeram and right at the edge of the majestic Arabian Sea. Manaltheeram offers thatched huts and Kerala houses overlooking the ocean, reminiscent of a village life.

The Ayurvedic treatments at the resorts are inherently rooted in India's ancient approach to health, wellness and beauty. The Group's mission is to promote the many benefits of leading a healthy Ayurvedic lifestyle. 'Ayurveda is an ancient system of healing that originated over 5000 years ago in India. In Sanskrit, 'Ayu' means life or living, and 'Veda' means knowledge, so Ayurveda has been defined as the knowledge of life and the science of longevity. The eco-friendly concept, simple adherence to nature and the all-natural designs make Somatheeram Ayurveda Group Resorts an experience worth experiencing.

Ayurvedic treatments procedures offered include detoxification or purification which is employed to balance the fundamental bioenergies of the body and mind. Select medicinal oils, herbs and medicines are utilized according to the needs of each individual following a consultation with a highly qualified and experienced team of doctors.

The benefits of Ayurveda treatments and procedures offered are varied and can range

from the prevention of the ageing process to stress relief, from the cure of nervous disorders to beauty/complexion enhancement. Here one can embark on a journey to self discovery and transform into a fresh new rejuvenated person through therapy, meditation, peace and solitude. We provide an ideal environment where Ayurveda treatments are complemented by the cuisine and consultation with expert team of doctors.

A course of Rasayana Chikilsa is much advisable in this era of mechanization, where junk foods, inadequate rest and overwork are part of daily lifestyle. The Ayurveda Research Team at Somatheeram Ayurveda Resort has designed and developed special treatments and packages for their clients who wish to enjoy prolonged lifespan, youthfulness, good health, fine complexion, stoutness, intellect, power of retention and strength. The Ayurvedic treatment centers of Somatheeram Ayurveda Group have been conferred the prestigious Green leaf status by Govt. of Kerala ensuring adherence to authentic Ayurveda.

Other Ayurveda Resorts and Holidaying options offered by the Somatheeram Ayurveda Resort Group include: Soma Kerala Palace, Soma Palmshore, Soma Kuttanad and Soma houseboats.

Soma Kerala Palace (Chempu, Kochi) is a unique holiday resort with the combination of Lake, Ayurveda, Yoga in an 250 years old ancient architectural masterpieces which was dismantled from their actual site and recreated

Soma Kerala Palace, Kochi

at the resort. Kerala Palace gives you an opportunity to appreciate the 250 years old Kerala architecture.

Soma Palmshore (Light House Beach, Kovalam) A combination of 'Beach, Baby Mathew Ayurveda and Yoga Founder, Resort', it offers a Somatheeram Ayurveda Group panoramic view of the sea at the world famous palm-fringed Kovalam beach. All rooms have private sundeck/balcony overlooking the sea and beach.

Soma Kuttanad (Purakkad, Alappuzha), is a combination of Backwater, Ayurveda and Yoga Resort, offers the caring and sharing spirit of village life.

Soma Houseboats (Finishing point, Alappuzha) helps you experience a slice of Keralean life in the Back waters of the Kuttanad. It takes you through the heartland of Kerala renowned for its trademark simplicity and natural beauty.

Somatheeram Ayurvedic Group Resorts has won numerous national and internationally awards for Excellence in Ayurveda. The group's resorts have been defined as "Model Health Resort" by the Government of India and Kerala. All the kudos for the success of the group goes to the untiring effort of Mr. Baby Mathew, its Chairman and Managing Director.

Enquires and Reservation:

Somatheeram Ayurveda Group Chowara P.O, South of Kovalam, Trivandrum, Kerala, India, PIN 695 501 Tel: +91 471 2268101 & 91 471 2266111, Fax: + 91 471 2267600 Email: mail@soma.in Web Site: www.soma.in

ADV T.

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ake a trip to a magical experience where your heart is filled with goodness and peace, your body is relaxed and healthy and your soul is connected with the universal force of nature. Welcome to the pristine beauty and joy of Somatheeram Ayurveda Group resorts in Kerala, India.

Somatheeram is reputedly one of the first ever Ayurveda Resorts which opened its doors to international travellers in 1985.

Here relaxed holidaying is coupled with Ayurvedic treatments and rejuvenation packages. The traditional architectural design is a replica of the lifestyle of yore, going back 100-150 years. The resort's fine restaurant serves Ayurvedic specialities but offers a range of Indian gourmet cooking and continental dishes too.

Manaltheeram is an Ayurveda beach Resort close to the

analysis

Travel & Tourism After Copenhagen W

Following months of talks and weeks of fierce negotiations, the 'Copenhagen Accord' emerged from the 2009 Climate Change Conference in Copenhagen (COP15) as the first real step to fighting climate change in the 21st century.

This political deal to cap temperature rise, reduce emissions and raise finance is expected to be followed by an agreement with legally-binding provisions later this year, giving national governments enough time to ratify the agreement before the Kyoto protocol expires in 2012.

FEBRUARY 2010

hile only a first step, the results are encouraging, particularly if one considers that 192 countries were at the table, with different shortterm concerns and objectives, although with the highly valuable common denominator of wanting to stop climate change. Indeed, as the largest gathering of heads of state and government in the history of the UN, the conference marked a turning point in how the world confronts climate change, an issue with profound implications for the health and prosperity of all people.

A new political dynamic has become apparent, revealing invested concern from world leaders and calls for real and measurable action.

Climate change is now firmly entrenched in the global agenda and critical negotiations for a greenhouse gas emissions framework will continue to demonstrate that climate policy must be more than just symbolic.

Given tourism's position at the frontline of the climate change issue, as well as its global economic and social value,

the industry has an important place in this new reality.

Travel & Tourism and the Climate Imperative The sustainability of the environment and that of the travel and tourism industry are mutually dependent. The industry is highly-climate sensitive with the effects of a changing climate having considerable impacts on tourism destinations.

However, travel and tourism also recognises its responsibility in accounting for around five per cent of global carbon dioxide emissions, deriving mainly from air travel The Caribbean, Small Island Developing States, Southeast Asia and Africa are the tourism regions thought to be most at risk from climate change. These regions are also the ones most dependent on the economic contribution of tourism which has long been a vital contributor to the global economy.

Indeed, the industry has proved to be one of the most effective ways of redistributing wealth from richer to poorer countries and is also a catalyst for gender equality, cultural preservation and nature

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ASIAN TRAVELLER

analysis conservation. The dilemma is therefore how to tackle climate change while preserving the economic and social benefits of tourism.

It is sustainable tourism that can effectively respond to the global climate imperative, mitigating and adapting to climate change while contributing through finance and technology exchange to a green travel culture and sustainable growth in developing countries.

With its potential for green job and environmentally-friendly infrastructure creation, sustainable tourism is well-placed to play a leading role in the transformation to the Green Economy, while

One Voice for Travel & Tourism Against this background the travel and tourism industry must unite efforts and speak with one voice to promote sustainable tourism's role in the climate response.

By nature fragmented and represented worldwide to a considerable extent by small and medium sized enterprises, the sector needs to present a united front on critical issues that threaten the industry and the economies which it supports.

This challenge set the framework for the joint side-event at COP15 by UNWTO and the World Travel & Tourism Council (WTTC), 'Addressing the Challenges of Climate Change - Perspectives

simultaneously contributing to the successful advancement of the UN Millennium Development Goals.

Indeed, the industry has often acted ahead of regulation to adopt and disseminate standards and best practices on greenhouse gas (GHG) mitigation and adaptation.

Incentives and policies, as well as global sectoral approaches, supported by a 'level playing field' void of restrictions to trade, will allow the industry to efficiently pursue the scale of change for progressive transformation to occur.

Only then can the true potential of the industry be unlocked.

from the Travel & Tourism Sector'.

The event brought together tourism leaders from the public and private sector to voice the important steps taken by the industry towards responsible growth and development. Examples of best practice were presented in order to

FEBRUARY 2010

communicate to policymakers travel and tourism's proactive approach to carbon emissions mitigation and adaptation.

"Joining forces for tourism in Copenhagen is a response to one of the key recommendations of the UNWTO Roadmap for Recovery, highlighting the importance of building a strong public-private dialogue and boosting strong partnerships. The great cross-cutting impact of our industry makes it necessary to establish and maintain this close collaboration," said UNWTO SecretaryGeneral Taleb Rifai. "I am confident that together we will contribute to a better

positioning of travel and tourism in the global climate response agenda", he added.

From Davos to Copenhag en and Beyond While the agreement reached in Copenhagen sets the foundation upon which a resilient Green Economy can be developed, individuals and

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businesses also need a sound framework to make informed investment decisions and work to develop sustainable solutions. Over the past decade, UNWTO has been increasingly aware of its responsibility to provide this framework and guide its members as they work towards a greener industry.

The 2007 UNWTO Davos Process included firm recommendations and a clear commitment for action to respond to the climate change challenge including the urgent adoption of a range of sustainable tourism policies. In the same year, UNWTO launched a 'Climate and Tourism Exchange Service' to enable tourism stakeholders access to research and data and continued to actively engage with the public and private sectors in taking concerted action against climate change. In the build-up to Copenhagen, UNWTO markedly increased its efforts on the climate change and tourism issue, launching the Hotel Energy Solutions Project and promoting the 'Seal the Deal!' campaign.

Following Copenhagen, UNWTO will continue to lead initiatives in the tourism sector consistent with UN-led climate negotiations. As an industry dependent on a sustainable future, there is much at stake for travel and tourism during climate negotiations and UNWTO will carefully follow political developments, working hard to raise awareness of the important role of tourism and ensuring that mitigation policies do not reduce its capacity to alleviate poverty.

ASIAN TRAVELLER

newsline

PATA Website Gets a Fresh Look

Leela Krishnan Nair Gets Padma Bhushan

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Captain C.P. Krishnan Nair, Chiarman, Leela Group of Companies has been chosen for the Padma Bushan this year. Captian Nair has been selected on the basis of his contribution in the field of trade and industry.

ASIAN TRAVELLER

he PATA website gets a new look with much improved content and functionalit y. New features including blogs and Google maps; beefed-up sections for PATA Chapters, Events and Intelligence - and the Media Centre is designed to be much more user- friendly. It's a site set to burst with ingenuit y and innovation - and it's also got teeth. The Strategic Intelligence arm of PATA has created TIGA (Tourism Indicator Gateway Architecture) - an interactive tool that 'brings quantified changes in travel flow data to your finger tips, as and when you need it'. This tool is linked dynamically to the PATA databases - so visitors to the PATA website may access updates in real time.

Data and query options are limited at this stage but PATA members will soon be able to access a far more detailed version as par t of the expanding benefits package.

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FEBRUARY 2010

column any years ago, when Leonardo da Vinci was painting The Last Supper, he looked for someone to be a model for Jesus. Eventually he found a choirboy in a local church in Rome named Pietro Bandinelli, who not only had lovely features but lived a good life. Years passed, but the painting was still not finished because he needed someone to use as a model for Judas Iscariot and he looked for someone whose face would be so very hard and sinful. At last he saw a beggar on the streets of Rome with such an evil face that he decided that he would be the perfect fit for

M

V DURAIKKANNAN

In science there is a phenomenon called 'entrainment'. Entrainment is the tendency of separate things to fall into a common rhythm together. This curious effect is found throughout nature.

Entrainment was first discovered by the Dutch mathematician and astronomer Christiaan Huygens (1629-95) while he was inventing the pendulum clock. After making several such clocks, he was surprised one day on returning to his shop to find that all of their pendulums had begun to sway together at the same rate. He intentionally started all of the pendulums

Leonardo da Vinci

The term butterfly effect was originally used as part of the Chaos Theory to suggest that the wing movements of a butterfly might have significant repercussions on wind strength and movements throughout the weather systems of the world

FEBRUARY 2010

swinging at different rates again, but they soon fell back into synchronization. In fact there is a very daring precept that says that the entire earth will stop revolving on its axis the moment all of us, the living beings stop thinking!

The thinking mechanism is dynamic and it has its own butterfly effect.

It was the American mathematician and meteorologist Edward Lorenz (1917-2008) who propounded the theory of 'Butterfly Effect'. The key phrase in the whole scientific work is 'sensitive dependence on initial conditions'. It describes how tiny variations can affect

Last Supper

the vile character. He engaged him and started painting his face on his canvas. As he was in progress, Da Vinci suddenly stopped half way through for a minute, peered hard and intent at him and exclaimed that he felt as if he had known him earlier somewhere, and seen him sometime. The man said, "I am none other than Pietro Bandinelli - the same Pietro Bandinelli who sat model for your Jesus years before!"'

Mortal blows and bruises dealt by life in the interim had transmogrified him from a saint to a sinner. The story could be apocryphal or at best what we call an urban legend. But the moral of the story is clear. Life and times can change you, and people can change you for better or worse!

Edward Lorenz

Christiaan Huygens’ pendulum clock

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giant systems, and complex systems, like weather patterns. The term butterfly effect was originally used as part of the Chaos Theory to suggest that the wing movements of a butterfly might have significant repercussions on wind strength and movements throughout the weather systems of the world, and theoretically, could cause tornadoes halfway round the world.

Christiaan Huygens

ASIAN TRAVELLER

column chooses to be positive, one is already doing a responsible job for the rest of the world and contributing towards its uplift.

Our interconnectivity is best exemplified in the existence of the very strange Hawaiian flower called 'naupaka'. Naupakas always blossom in two halves. One can never find a complete naupaka by itself. One variety is called beach naupaka (naupaka kahakai) or evil people in the world and the other is and they outweigh the good called mountain and virtuous. One must naupaka realize there is a continuous (naupaka spiral of good and bad kuahiwi). The happening. 'It is not only beach true that we are free to select naupaka positive or negative always looks up to the mountain variety and the mountain variety always looks toward the beach variety. The two together will make the whole. Though the original Hawaiian legend says the beach variety is the female Naupaka Flower lover and the mountain thoughts, but, by the very variety is the male lover who nature of life, we must do are pining away to be so' wrote John K. Williams reunited, the symbolism has in 1952 in his book 'The a meaning for our human-toKnack of Using Your human complementary Subconscious Mind'. nature.

Abraham Lincoln was We can be complete and writing to the head master wholesome only with the of the school where his son other! We are not discrete was studying: 'He will have and cut off from the rest of to learn, I know, that all men us. Einstein aptly pointed are not just, all men are not out: 'Our separation from true. But teach him also that each other is an optical for every scoundrel there is a illusion of consciousness' hero; that for every selfish politician, there is a dedicated leader… Teach him that for every enemy there is a friend....'

Richard Bach was writing: 'What the caterpillar calls the end of the world the master calls a butterfly.' Be the master and the torch-bearer of hope! While choosing to be positive, we also must know that we are responsible for the rest of the world. In Osho Rajnish fact, the moment one Abraham Lincoln

Albert Einstein

We like it or not, we are conscious of it or not, every one of us is affecting every other. There is no inert stage anywhere. Here inertia also becomes another form of action. When we realize and accept the overall truth of this affect, the blame game will come to a stop. It should not take any time to realize that we are the cause and we are the effect too. That being that, where do we start from now to create the utopia we want? The individual is the beginning.

As Osho said, all change is individual. There is no society to change. And who

Richard Bach

is that individual who is going to change this world?

Stop looking for him out in that crowd. Start looking at you and you are that individual. You are that one single butterfly whose wings would flap in Brazil and it would set off a tornado in Texas as the original thinkers of the Butterfly Effect postulated.

It is easy to get frustrated that there are too many evils ASIAN TRAVELLER

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We like it or not, we are conscious of it or not, every one of us is affecting every other.

FEBRUARY 2010

rest of the world

Virgin Unveils 'Under water Plane' For Deep Sea Tours

ABBAWORLD is London's Newest Tourist Attraction

ir Richard Branson, The Virgin Atlantic boss has unveiled his new toy - an underwater 'plane' for a voyage to the bottom of the sea. The submarine christened 'Necker Nymph' which uses fighter jet technology will explore unchartered depths at 35,000ft.

The £415,000 carbon fibre prototype will swoop 130ft under the surface.

According to a Necker Nymph report in Sun Richard Branson has plans to build a stronger version to go deeper than any sub has ever been. It could eventually reach the Mariana Trench, believed to be the world's lowest spot in the Pacific Ocean. US company Hawkes built the 15ft 'winged' sub which has three 360-degree view cockpits and is steered like a plane with a Sir Richard Branson joystick.

A

S

ASIAN TRAVELLER

bba World, a new museum-cum-theme park celebrating the Swedish pop band, has opened in London with enough music, mementos and memory-lane appeal to satisf y even the most fer vent ABBA fan. The Swedish quar tet that gave the world "Dancing Queen", "Chiquit tita", "Thank you for the Music" and other hit songs has sold 400 million records since its 1970".The band's story is told in 25 rooms spread over 30,000 square feet. Glass cases contain costumes in silk, satin and spandex.

Visitors can see re-creations of Polar Studios, where the band recorded, and the seaside cabin near Stockholm where Ulvaeus and Benny Andersson composed the band's hits. And ABBA's music is inescapable throughout the new exhibit at London's Earls Cour t.

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w w w.abbaworld.com.

FEBRUARY 2010

nature

Parambikulam Wildlife Sanctuary:

Tiger Country ASHA CHANDRAN PERINCHERY

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erala, known as the God's Own Country lays sand wiched, between the Arabian Sea and the Western Ghats. This land of 'beauty and wildness' presents amazing features with splendid natural beauty and landscapes.

Throughout the world, Kerala is renowned for her breathtakingly rich repertoire of natural bounty blue mist-capped mountains, undulating hills, meandering rivers & serene lakes, gushing streams & tumbling cascades, stunning backwaters & tranquil lagoons, the gentle surf, powdery, golden sands on palm - fringed shores & breathtakingly beautiful beaches, the zigzag rocky terrain of the Western Ghats, clear skies shimmering through coconut canopies, along with mind-blowing verdant vistas of straggling plantations, paddy fields and fascinating flora and fauna. From majestic elephants to colourful butterflies, Kerala over flows with the wonders of nature.

One of the top 10 destinations in the world, Kerala is also blessed

FEBRUARY 2010

with estuaries and mangroves, shola-grasslands and forests - wet evergreen rainforests in the lower elevations and deciduous semievergreen forests in the east. While Indian rosewood and Cassia trees are found in the forests, smaller flora includes bamboo, black pepper, cardamom, rat tan palm, and the

most endangered primates in the world. Eravikulam National Park houses the largest viable population of the Nilgiri tahr (Nilgiritragus hylocrius) which is endangered and red listed by the IUCN. The wildlife sanctuaries have a rich variety of but ter flies from the Southern Birdwing (Troides minos), the largest Indian butterfly to the smallest ones, belonging to the family of 'Blues' or Lycaenidae. Other insects and reptiles are bountiful too, and hence an ideal retreat for nature lovers. The wildlife parks are home to many vibrantlyhued endemic birds, some of which are the state bird of Kerala, the Great Indian Pied Hornbill (Buceros

bicornis), the Malabar Trogon (Harpactes fasciatus), the Black and Orange Flycatcher Asha Chandran (Ficedula Perinchery nigrorufa) etc.

The bird sanctuaries and parks see a huge influx of migratory birds in the months from November to Februar y.

Nestled in the lush forests of the Western Ghats in Kerala are fourteen wildlife sanctuaries and national parks. The Parambikulam Wildlife Sanctuary situated in the Sungam range of hills bet ween the Anaimalai and

scented vetiver grass.

Whether you are a nature lover or wildlife aficionado, Kerala beckons all the wildlife enthusiasts and nature lovers to come and soak themselves in the ecstasy of exotic species of rich wildlife. Worth mentioning is the Lion-tailed macaque (Macaca silenus), the symbol of endemic diversity of the Silent Valley National Park, a biodiversity hotspot. Less than 2500 of these sur vive today making it one of the

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ASIAN TRAVELLER

nature Nelliampathy Hills, is the 38th Tiger Reserve in India and second in Kerala. Upgraded into a Tiger Reserve as recently as 19th February 2010, (the 38th one in the country and the 2nd one in Kerala, the other being Periyar Tiger Reserve) Parambikulam Tiger Reserve is home to around 20 tigers (Panthera tigris) besides being the abode for 51 species of reptiles, 204 species of birds, 160 varieties of butter flies and other species. It also boasts of an equally diverse variety of trees. With a core area of 390.88 sq km and a buf fer area of 252.77 sq km coming under Chalakudy, Vazhachal and Nenmara Forest division, the tiger reser ve now has an area of 643 sq km. And skirting these exotic destinations are some of the most delightful trails in the country.

Some of them adventurously exciting; others speechlessly enchanting; but all awash in the heady aroma of endless acres of plantations of tea, cof fee, cardamom, vanilla, pepper and other spices...little wonder then that this

gets toppled. We need to protect the wildlife to showcase the rich yet dwindling heritage to our future generations as well. This being so, it is only natural for Ecoventures to promote sanctuaries, national parks and tiger reserves in a big way and giving them resounding support. Ecoventures is conscious of the multifarious needs of today's selective travellers - many of whom prefer to stay in homes away from homes. This also provides a firsthand opportunity for the visitors to experience the hospitality and culture of the host family. It is to cater to this desire that they endorse home stays, especially those that have set benchmarks in ecotourism. In a fiercely competitive arena of travel and tour operation, Ecoventures has car ved a niche for themselves by tastefully blending eco-friendliness and adventure, just as their very name suggests. Ecoventures brings a host of myriad experiences to the discerning traveller through their custom made individual and group packages. If you fancy simple camping and trekking, of f

state has captured the imagination of travellers from far and wide!

And to help you unravel all the sensuous beauty and quaint charms of this emerald paradise is the one-stop shop - Ecoventures!

Ecoventures realizes that sanctuaries and parks are essential for conserving our natural flora and fauna, the species which are at the verge of ex tinction. This is especially so as they are an important part of our ecosystem without which the entire ecological balance

you go to the inviting Western Ghats, exploring hidden cascades and hitherto uncharted landscapes. At a night out, camping is sure to slake the thirst for adventure even as you feel closest to nature, in fact, in the very lap of nature. The guides and cooks in the group make sure that you get the best feast not only for the eye, but also for the stomach!

Ecoventures specializes in of fbeat and special interest tours that make them stand apart in the

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service sector of eco-tourism as well as sustainable-tourism. These include their tailor-made packages for bird watching, but terfly watching, reptile watching, insect watching and large mammal watching - enchanting trips to exotic locales. For

those who are interested in anthropology, they of fer very non-intrusive trips to tribal villages that provide a taste of their distinctive culture. Want to capture a breathtaking sunset or the enchanting grace of an avian in flight or the languor of a yawning tiger with your camera? Then, the wildlife photography tours which give you its satisfaction and thrill are just meant for you!

As a conscientious group Ecoventures supports non-profit yet socially and environmentally responsible activities, as a way of giving back to the society at large.

They have been ex tending support to local communities in and around nature areas by advising and providing alternative means of livelihoods oriented towards protecting their surroundings and their inhabitants, rather than destroying it. They have succeeded in rehabilitating former poachers and have made them their tourism guides, who have intimate knowledge of their landscape. Some of their interactive educational packages are aimed at instilling environment and conservation consciousness amongst young children. They have been organizing "clean up" activities involving local communities, tourists, paramilitary forces, and concerned of ficials. Installing trash bins for responsible litter disposal and recycling the generated wastes through appropriate means is also on the anvil. Another

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vital aspect of their assistance is for researchers from premier research institutes. For them, Ecoventures takes charge of the entire coordination of the needs of the researcher(s) in their field trips.

Ecoventures is managed by a team of young, wellqualified and talented professionals who are exceedingly passionate about nurturing nature and wildlife, taking up ventures and adventures. They are aware that conservation is the need of the hour. Jungle etiquet te, preservation of bio-diversity, ensuring that there is no pollution of any kind and encroachment into the lives of indigenous people - all are taken care of by their sensitiveness and commitment. Will all these inroads into pristine, virgin habitats and indigenous cultures live up to conser vation ideals?

Ecoventures ensures that nothing is taken but pictures, nothing is lef t but footprints and nothing is killed but time! They believe in responsible and sustainable eco-tourism that supports local communities.

They are also aware that ecotourism focuses on local cultures, wilderness adventures, volunteering, personal grow th and learning new ways to live on our vulnerable planet.

Two roads diverged in a wood, and I... I took the one less travelled by, And that has made all the dif ference.

Rober t Frost in "The Road not Taken" They chose their own road; a less travelled one at that. Yes, it is this unconventional choice of path that Ecoventures has taken that makes theirs an ex traordinary, endearing endeavour. w w w.ecoventures.in

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profile

Regant Lake Palace

Unwind Beside the Backwaters

K

ollam, one of the upcoming destinations in Kerala features a lot of tourist attractions. Being the gateway to the backwaters of the state, the destination is propping more hospitality options. The Regant Lake Palace is one of the new properties providing quality comfort and luxury for those who seek accommodation near the backwaters of Kollam.

Situated in a serene spot in Neendakara, Kollam, Kerala, the Regant Lake Palace Hotel an ideal place to rejuvenate your senses and revive yourself. The four star hotel is far from the bustle of the city although it is easily accessible.

The peaceful ambience amplified

by the breeze from the lake and the sound of the nature makes the place a good spot to be on vacation.

The dif ferent options in accommodation include Presidential Suite of fering a spectacular view of the backwaters and opulence truly fit for a king. The deluxe club room and the club room is a blend of comfort and style. The Regant Lake Village has single and double room cottages facing the captivat-

ing backwaters. The rooms are aesthetically designed and equipped with the most modern amenities which make it a perfect choice for a nice stay. The guests can rent the houseboat facilities availed at the hotel.

Neelanjana, the beauty spa at the resort of fers a wide range of beauty treatments for the body ensures holistic wellness. The

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Ayur vedic experts at the hotel provide traditional Ayurvedic treatments to the guests. Water Sports including speed boat safaris and water scooters provided in the resort or one can unwind at the swimming pool.

There is also a discotheque and a curio shop at the place.

The Regant serves the gourmet with a wide range of multi cuisine delicacies and some Regant specialties. It has t wo restaurants; Thampuru- The multicuisine restaurant and The Sea Food, speciality restaurant along with The Baral, the executive lounge bar and a 24 hour cof fee shop.

The Regent Lake Palace of fers conference and banqueting facilities at their place. The Casino, Sadyalayam, The Regant, The Lotus has capacities of 500, 200, 150 pa x respectively. The Board Room is also available. The luxury houseboat also has a conference hall with a capacity of 40 pa x.

The guests at the Regent Lake

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palace can access many tourist spots due to its location.

Neendakara, where the Raghu R Pillai Ashtamudi Managing Director Lake and the Arabian Sea converges, the fishing harbour, Ashtamudi Lake, Alumkadavu houseboat Shijo Varghese, GM building yard, Mata Amritanandamayi Ashram, Ochira Parabrahma Temple, Sasthamkot ta Dharmasastha Temple, Varkala beach and Sivagiri Mut t are the main at traction around the place. The Regant Lake Palace Hotel is 150 km far from the Nedumbassery Airport, Cochin and about 70 kms from the Trivandrum Airport. It is also in proximity to the Kollam Junction Railway Station. The place is well connected by roadways to all major places in the state. w w w.regantlakepalacehotel.com

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accolades

Capt. Nair Conferred the 'Hotelier of the Centur y' Award apt. Krishnan Nair, Chairman of The Leela Palaces, Hotels and Resorts has been conferred the 'Hotelier of the Century' award at a glittering ceremony held in Belgrade, Serbia. The award instituted by International Hotel and Restaurant Association (IH&RA), Geneva was presented by Dr. Ghassan Aidi, President, IH&RA. Speaking on the occasion, Dr. Aidi said, "Capt. Nair is an icon of a hotelier with vision. The quality and service seen at The Leela Hotels across India remains unparalleled and is a new benchmark for luxury hospitality."

This is only the second

C

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time in 140 years that this unique award has been presented to an international hotelier. The previous recipient of this celebrated accolade was Joseph Giacoponello, former President of the Leading Hotels of the World, New York. The event was attended by several hundred renowned international leaders and industry luminaries, as well as, representatives and members of the IH&RA from several countries. Headquartered in Geneva, Switzerland, the IH&RA is the only business organization representing the hospitality industry worldwide. Its members are hospitality associations,

hotels and restaurants from across the globe. Recognized by the United Nations, IH&RA monitors and lobbies all international agencies on behalf of this industry, estimated to

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comprise 300,000 hotels and eight million restaurants, employs 60 million people and contributes 950 billion USD annually to the global economy.

See also page : 73

Capt. C.P. Krishnan Nair, Chairman, The Leela Group of Hotels, receives the Hotelier of the Century Award from Dr. Ghasan Aidi, President, IH&RA in Belgrade, Serbia

FEBRUARY 2010

vibrant gujarat

Jamnagar

A Multi Coloured Stopover

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and Lakhota Museum, Jamnagar are the main Museums in Jamnagar which has retained the rich remnants. They also of fer guide ser vices to help identif y the artifacts. There are many temples scat tered in and around the city which are visited by Hindus from dif ferent parts of the country. The major ones include Adinath Mandir, Bala Hanuman Temple, Bhid Bhanjan Temple, Shantinath Mandir etc. The Ranmal Lake and Rangmati River of Jamnagar are two clean and beautifully maintained water bodies. The scenic place a heaven for the picnickers and budding ornithologists as these lakes and rivers are of ten used by various species of birds as their home. Some species of migratory Forest, bird sanctuary and marine sanctuaries and the marine national birds takes shelter here. Jamnagar park. Considered an ornithologist's also boasts of the first Marine National Park in the country. paradise, the place exhibits Spread over an area of nearly 458 numerous species of birds sq. km, it is also one of the finest. including rare ones.

Located in the Gulf of Kutch in The rich heritage of Jamnagar Gujarat, the beaches appear to be is showcased by various forts and a sharp contrast compared to the monuments in Jamnagar which others in India. They are usually provides a glimpse of fabulous calm, low inhabited and unpolluted. bygone era. The Lakhota palace Hence they are ideally suited for fort of the 18th century and Bohra meditation. With about 42 islands in Hajira located on the Highway to the region the Beaches in Rajkot are the main crowd pullers.

Jamnagar is a treat for the eyes.

It also hosts some popular fairs.

The main at tractions at the Museum of Antiquities, Jamnagar amnagar, called the Jewel of Kathiawar is one of the traveller's favorites the Saurashtra region of the Indian state of Gujarat. The city is historically known as Nawanagar, which means 'the new city'.

Jamnagar was one of the princely states of Saurashtra. Situated around 302 km from Ahmedabad, the capital city of Gujarat the place of fers a variety of attractions to the travellers including islands and beaches, Hills, Temples, Palaces,

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beaches include; Positra, a lagoon under the Forest Department with sandy and rocky beaches, the Dabdaba Island situated close to the coast of Bhadu which of fers boating and swimming, Pirotan Island with charming beaches accessed huge flocks of birds.

Okha Madhi is a mar velous beach situated 22 kilometers away from Dwarka. The waves here are relatively strong as they rush into almost the entire breadth of the beach. The Balachadi is another popular and heavily visited beach in Jamnagar. The Tiny Sandy Island in the lagoon of Bhadu also has a beach with combination of sand and rock. Beyt Dwarka Beach is one of the beaches which at tracts a lot of religious followers with Dwarka is a famous pilgrimage destination in India. The Bey t

Dwarka Beach gets its name due to its location in the Bet Island, about 30 kilometers from Dwarka and 148 kilometers away from Jamnagar.

The Rozi and Bedi Ports in Jamnagar has gained popularity due to the presence a number of picturesque picnic spots.

The place is also favoured for shopping art and craf ts made by the local population. The 'Bandhani' which means tie-anddye has become one of the hallmarks of ornamentation of the place. It can be noticed in all kinds of dress materials. Metal ornaments, sea shells, corals and other souvenirs are also available.

Winter season from October to February is the ideal season to travel this part of the world as it is cool here with temperature ranging from 10°C to 24°C.

Big B to Promote Gujarat

A

mitabh Bachchan, the veteran bolly wood actor will don the role of the tourism ambassador for the Indian state of Gujarat. The Gujarat government has recently announced the appointment.

Special documentaries which aimed to promote tourism will now have a fresh appeal with the actors presence and his wide renowned voice.

According to the of ficial department release Chief Minister Narendra Modi wrote a letter to Amitabh Bachchan approving his of fer to become Gujarat's brand ambassador. In reply he thanked the minister for the of fer and assured that he work together for the bet terment of Gujarat.

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ASIAN TRAVELLER

incredible india

Indian Railways to Launch Special Train for Buddhist Circuit imed at catering to budget tourist from Sri Lanka and other Asian countries, the Indian Railways will launch a special train for the Buddhist circuit tour. The 14 days/13 nights, all-paid package tour will

most famous sermons; Bodh Gaya where the Buddha attained enlightenment; Sarnath where he preached his last sermon; and the excavations of Nagarjunakonda. Indian Railway Catering and Tourism Corporation (IRCTC) will be managing the operation and has offered three rates for budget tourist. Twin-sharing accommodation is priced at Rs 23,650 per person, while triple-sharing cover 11 Buddhist sites accommodation costs Rs Temple in Kushinagar; starting with Ajanta and Vaishali, where the Buddha 20,600 and for hall or Ellora Caves. The other sites preached his last sermon; the dormitory accommodation, included in the itinerary are ruins of Buddhist the fare has been pegged at Sanchi; the birth place of monasteries and temples of Rs 16,650. Accommodation Gautam Buddha in Lumbini, Nalanda; Rajgir, where will be provided in budget Nepal; the Mahaparinirvana Buddha preached two of his hotels.

A

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'Companion Travels Free' offer for Indian Travellers

I

RCTC has announced 'Companion Travels Free' offer for Indian nationals travelling on the National Tourism Award winning Buddhist Circuit Special Train for trips commencing on February 26, 2010, March 9, 2010 and March 20, 2010. The trip will cover Bodh Gaya, Nalanda, Rajgir, Sarnath, Varanasi, Kushinagar, Lumbini (Nepal), Sravasti and Agra. The all inclusive price per person is Rs 41,125 for AC Two Tier and Rs 34,545 for AC Three Tier.

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profile

Heal, The Natural Way

T

provides its clients with a combination of different services mainly Authentic Ayurveda, Yoga at the traditional bungalows and Kerala houses of the resor t. Built in 1989, the architecture of Somatheeram combines the theme of traditional Kerala architecture and the natural beauty of Kerala.

Kerala houses are up to 300 years old, predominantly made of wood, opulently carved buttresses, pillars and for healing and rejuvenation, is always the motto of the organiza- doors. Somatheeram of fers 66 double rooms of five different tion. The focus is on Health categories. Illam, Mana, management particularly Ayurveda, Yoga & Meditation. It has gained a strong clientele af ter the quality products and customer satisfaction.

Set amidst an idyllic garden of 5 acres, Somatheeram he Somatheeram Ayurvedic Health Resort ideally located on a hillock right beside the Nellikunnu beach, nex t to Kovalam, Kerala is the first Ayurvedic Resort in India. Authentic and apt Ayurvedic treatments for the customers on ideal atmosphere

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Tharavadu and Nalukettu represent the original Keralite way of living. Each house is a unique piece of art, with carved but tresses, pillars and doors.

The light-colored tile flooring, carved stonework in the Houses and open lobby area to create an ancient Kerala ambiance. The tropical gardening is the most

attractive part of Somatheeram.

The herbal garden at Somatheeram contains more than 200 dif ferent Ayurvedic plants.

The team comprises of experienced Managers in the field of hospitality along with

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reputed doctors and masseurs for ef fective treatment. Complemented by the scenic beauty of Somatheeram and the beach make you to relax and enjoy while you feel the spirit of "God's Own Country". w w w.somatheeram.org

FEBRUARY 2010

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Hotel Ambica Empire otel Ambica Empire, the hospitality division of the Ambica Group that has interests in agarbathies and

located at the city centre with close proximity to the nodes of transport and major business and shopping centers. With 90 well

aroma industries, real estate, multiplexes, complexes and non-conventional energy generation. The hotel

a fantastically live pub and the latest spa, it offers a range of facilities for the business/ luxury travelers.

The General Manager R. Kalathinathan, is a veteran in appointed rooms, five the Hospitality Industry with banquet halls seating 20 to many years of experience in 500 people, a multi-cuisine restaurant, a coffee shop and high profile jobs. The group

H

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is on a major expansion spree with 10 new properties coming up in different states.

The hotel looks sprightly new with lots of activities happening all around and newer facilities being added on. The promoters have studied and incorporated the best of the facilities and services observed from their globetrotting. This hotel is truly at par with any luxury hotel in any part of the world.

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personality continued from page 10 over 110 restaurants and food courts. The Project was awarded the Retail Concept of the Year at IMAGES Retail Award 2005 and Franchiser of the Year at the Franchisee India Awards 2005.

Before joining the Mirah Group I was the Chief Operating Of ficer Development for Chalet Hotels - a group company of K Raheja Corp where I spearheaded their expansion plans across the country.

The ex tensive experience in every facet of the hospitality industry comes in handy today as I am responsible for handling development and the implementation of Mirah group's business plan which centers on the following verticals - Citrus Hotels, Biso and 52 Spice lane fine dining restaurants, MAN U Café bars, FalafelQuick Dining and RajdhaniVegetarian Thali category.

I clearly remember the presentation to Mukesh Ambani in 2003 when I presented the plan to set up

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the highway Plazas and Truck Stops across the country. The plan centered on set ting up 154 locations averaging six acres each in a span of 24 months. We got the budgets approval for the entire amount of more than 150 USD million sanctioned and the input from a visionary like Mukesh Ambani.

Another moment is receiving the personally signed copy from the founder of Oberoi hotels - the Late Raibahadur MS Oberoi autobiography "Dare to Dream" through the hands of the current Vice chairman Arjun Oberoi.

Moments like these fill one with a huge surge of emotion for the companies that one has worked for.

What plans - immediate and long term - do you have?

All energies are focused on making Citrus hotels a company with over 12-15 hotels in the nex t two to three years and with a port folio of over 1500 keys. As a group we would be a complete hospitality company with presence

in all verticals of F&B and hotels.

Where would you like to see yourself, say, 10 years from now?

I am sure that I would like to see myself taking the Citrus hotels brand to newer heights with a port folio of over 50 properties both in India and internationally. India is on a grow th path and we need hotels with a strong value proposition like ours. I see myself still associated with a robust company such as ours that's built on the core strengths of delivering immense value.

Now tell us about your family?

I am married to Mamta whom I met at the Oberoi School. She is a senior HR professional with FIS. Ankita our daughter is studying business and psychology aiming to start her own venture one day soon.

Tell us about your hobbies and other interests?

I like reading and the last book I read was Twitterville by Shel Israel which is an amazing read that once again reiterates the impor tance of

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social media in today's business environment. I also like cooking for friends. The last dish I made at home was Burmese Khow Suey.

You can of ten find me in the hotels kitchens dabbling in new dishes. I am waiting for the food trials to star t at the new MAN U café bar for me to don the chef's apron and try my hand at some interesting recipes. I like meditation especially in today's busy life get ting that 15 minutes to connect with ones thoughts is the most peaceful and rejuvenating activity that one can engage in.

Which is your favorite destination and why?

I recently enjoyed my vacation in Toronto, Niagara on the lake and New York. Now I am looking forward to visiting Turkey, Lebanon and Egypt this summer.

Closer home in India - Goa always works for us and we have a vacation home there in the town of Tivim. With a Citrus hotel coming up there at Calungate the ties become stronger.

FEBRUARY 2010

variety

Nino Grüt tke has been appointed as the Executive Director for ITB, Asia. He will lead the ITB Asia team, will help develop participation from the Asian Meetings, Incentives, Convention and Exhibition (MICE) market.

1.

2.

3.

Who invented lawn-mower?

Sudoku is an American invention. Who invented it in 1979?

What is tapetum?

Chef Rajiv Vimal has joined The Park, Bangalore, India as the Executive Chef.

lawn-mower

4.

5.

6.

What is the capital of Barbados?

What is known as 'SMS of the Internet'?

What is Lollywood?

Sudoku

7.

8.

Raymond P J has joined Cherai Beach Resorts, Kochi as General Manager

What is the meaning of the singing sensation Shakira's name?

What is vexillology?

Shakira

9.

Union Jack

Darren Shaw has been appointed General Manager of Outrigger Laguna Phuket Resort and Villas in Thailand.

The British flag is in fact a combination of three flags (Union Jack). Which are they?

10. Where does the Wikipedia get it name from?

Sudheesh Babu joined as General Manager in The Manor Backwater Resor t, Kumarakom, Kerala

Compiled by DEEKAY

Send in your answers to info@mediastepsindia.com with TYKC29 in the the subject line.

Answers should reach us before the 30th of this month.

Answers to TYKC 28 1. Four 2. It is Arabic for 'tower' 3. Jewel (French) 4. Akron, Ohio (headquarters of the Goodyear Company) 5. Named af ter Cadillac, the 17th century French explorer who founded the city Detroit 6. A rapidly developing suburb 7. Mark 8. It stands for 't wenty' by the sound of it (= twenty ounces) 9. Shekel 10. CEO - Nokia

TYKC 28 - WINNER

Chengying Zhuang Cable Road Tangin, Singapore

One all-correct entry will get Free Stay at Le-Meridien, Kochi

[ 2 nights and 3 days for two ]* Nestled amongst 25 acres of coconut groves and backwater rivers, Le Méridien Cochin Resort & Convention Centre sits at the heart of one of India's most naturally beautiful cities, Kochi. This prestigious landmark houses 5 floors of luxurious accommodation for international business and leisure travelers. The 151 spacious rooms and suites, most with breathtaking views over the manicured gardens and the backwaters. * Conditions apply

FEBRUARY 2010

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ASIAN TRAVELLER

Hotelier of the Century Award for Capt. C.P. Krishnan Nair

events

FEBRUARY 2010 Travel & Tourism Fair, Mumbai, India

February 6-8

Travel & Tourism Fair-Delhi, India

February 11-13

Goa Carnival

February 13-16

India Travel Mart, Ahmedabad

February 13-15

BIT, Milan

February 18-21

India International Travel Mart, Cochin India

February 19-21

India Travel Mart, Chandigarh

February 20-22

IITE, Vijayawada, India

February 26- 28

Elephant Festival, Jaipur

February 28

Khajuraho Dance Festival

February 25 - March 02

MARCH 2010 AIME, Melbourne, Australia

March 02 - 03

GIBTM Abu Dhabi, UAE

March 29 - 31

ITB Berlin, Germany

March 10 - 14

BTTF London

March 18 - 21

Leisure Expo, Hyderabad

March 26 - 28

FEBRUARY 2010

The Union Minister of Housing and Urban Poverty Alleviation & Tourism, Kumari Selja inaugurates the India Pavilion, at FIITUR in Spain.

Kerala Tourism Partnership Meet

I

n order to make Kerala more appealing to domestic tourists, Kerala Tourism launched a three-month campaign, targeting different states of India. This campaign was inspired by the encouraging response from domestic tourists to the services and products of Kerala Tourism in 2009. The campaign was recently kicked off with the Kerala Tourism Partnership Meet (KTPM) in Chandigarh on February 1, 2010. The campaign would have eleven road shows held in various states till April 2010, specifically aimed at domestic travellers.

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FEBRUARY 2010

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ASIAN TRAVELLER