Asian Traveller November 2011

Incredible India

in. this issue .

Vol.5 No. 02 November 2011

6

On high

If the best destination award and the award for the best marketing campaign at the World Travel Awards are anything to go by, it seems, all is well with the Indian tourism industry.

14 Metros top the top 10

destinations in India

According to the latest Hotel Price Index report, metro cities top the list of the top ten destinations that foreign and the domestic travellers prefer for their expeditions in India.

16 South Africa evolves into an

international lifestyle destination

P 46-50

South Africa is no more a leading adventure and wildlife destination alone. If the World Design Capital 2014 title on Cape Town is any indication, now on, the country is also a major international lifestyle destination.

18 Colombia joins Global Leaders

for Tourism Campaign

Recognising the role tourism can play in economic and social transformation, Colombia has joined the Global Leaders for Tourism Campaign spearheaded jointly by UNWTO and WTTC.

20 Aamby Valley gets best

destination award

P 30-34

56 Qatar Airways to launch seven

new routes in 2012 57 Manasarovar The Fern to

Exclusive Interview

Woman of the Month

commence operations in Hyderabad

58 Indian Travel Mart 2012

to be held in Sharjah 59 Mandarin Oriental unveils

winter packages to Prague

Shine Gopal

P8

61 Oman Air completes 18 years

in Trivandrum

36

SHWETA MUNDHRA

P 22

As I Travel ASIAN TRAVELLER | NOVEMBER 2011

EDITOR’S NOTE

Incredible India

Editor & Publisher :

Brand Consultant :

Group Editor : Chief Executive Officer :

Vice President :

Art Editor :

Senior Sub Editor :

Sub Editor :

Editorial Team :

Director - PR (Mumbai) : Director, Tour Division :

GM (Marketing) :

GM (Finance) :

GM (Tour Division) : Manager (Marketing) : Marketing Coordinator :

Financial Advisor :

Legal Advisor :

GM -Tamil Nadu :

I

t is encouraging to see countries one by one endorsing tourism, as an engine for economic development. It, however, does not matter even though they are late in doing so, as it is always better late than never. This growing trend shows the increasing awareness among the authorities concerned about what tourism can do to propel a country’s economy, other sectors related to it and its potential to create employment. The latest example is Colombia. Its President Juan Manuel Santos has openly admitted that tourism has been at the forefront of the country’s economic and social transformation. But, identifying or in that matter even admitting tourism’s potential to bring in economic prosperity would be of no use, if it is an end in itself. Instead, it should be a beginning in itself and steps should be taken to grow this promising industry further, to help the country’s economy take a big leap forward. For this, it is important to improve the tourism products and services. It is also all the more vital to identify products to be marketed, build a destination into what it is good at and take right measures to market/build it.

Take the case of Vietnam. The country was touted as a fast emerging meetings, incentives, conferences and events (MICE) destination, several years back. However, MICE sector still only makes up 10 to 20 per cent of tourism revenue in Vietnam.

And, Vietnam is not an isolated case. So, having identified a destination’s potential to be developed, to cater to a particular sector or segment, efforts should be made to create necessary infrastructure, to meet the emerging needs in that identified segment and brand the destination, highlighting its identity. When it comes to tourism services, innovation will be the key to success.

G. Biju Krishnan Editor & Publisher editor@mediastepsindia.com +91 9447555222

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ASIAN TRAVELLER | NOVEMBER 2011

OVERVIEW

On high products alone can not put a destination on the global tourism map. There should f the latest recognition be dedicated efforts at taking is anything to go by, it seems, all is well with the the identity of the destination to the masses. And, India has Indian tourism industry. At managed to do well in both the World Travel Awards the fronts.

(WTA), India has won the The awards are sure to best destination award and boost the government of it follows the selection of the India’s efforts to brand the country as the Chairman of country as a global tourist United Nations South Asian destination. Union Tourism Regional Commission for Minister Subodh Kant Sahay Tourism, last month. India has recently made public his also received the award for plans to double the foreign best marketing campaign tourist arrivals to the country, at the recently held WTA in by 2016. Tourism in India London, erasing the doubts that rose in the minds of many is already on the rise, with an increase of 10 per cent in as to what helped this Asian country to bag the prestigious the tourist arrivals, between best destination award, January and October, 2011. beating developed and other The increase in arrivals has, developing countries. in turn, spurred the growth The award is surely a of the hospitality sector. If golden feather in the cap of the recent reports are any India, as it underscores the indication, India may need quality of tourism experience an additional four lakh it offers to travellers from hotel rooms to provide a across the globe through comfortable stay, to the top-notch products and services. The award for the best marketing campaign, if anything, should be an eye opener to other countries that move heaven and earth to promote their tourism industry. Quality tourism infrastructure, services and

Anil Mathew

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growing number of inbound travellers. The tourism ministry has indicated that it may travel the public private partnership route, to build the much needed tourism infrastructure. Giving private sector an opportunity to be part of this growth saga is indeed commendable.

With both the tourism industry and the hospitality sector growing and expected to grow by leaps and bounds, around 25 million jobs will be created in the country. It just says a lot about the role tourism industry can play in cementing the economic growth of a country.

While the award and the growth story of the tourism industry and the hospitality sector have brought cheers to everyone in the country, a move from the central government has put Kerala tourism on the back foot. This southern state was looking forward to the comprehensive

development of the waterbodies in Alappuzha, relying largely on the help from the union government. The union ministry had reportedly allocated Rs 50 crore, for the first phase of the project but has sanctioned only Rs five crore, saying it was by mistake that an Rs 50 crore allocation was announced.

Such mistakes are sure to affect the development of a destination and its products and services. If India has won the best destination award at the WTA, it was the result of the contribution from its 28 states. Hence, turning a blind eye to the needs of any of its state, will not serve the best interests of the country. If the country is eyeing to double the tourist arrivals, centre should be ready to help the state governments to build the tourism infra and better the tourism products and services.

ASIAN TRAVELLER | NOVEMBER 2011

EXCLUSIVE INTERVIEW

Promoting a destination is not an easy task. And, before taking up this challenging task in 2004, Shine Gopal, CEO, IMARK, well knew the road in front of him is a thorny one. About seven years down the line, as a successful brand builder, he knows what it takes to promoting a destination and the effective tools required for it. He has a big mission of promoting Africa at hand. In an interview to Asian Traveller, he detailed at length on the role of brand building companies, in promoting a destination and other interesting things associated with brand building activities.

Edited Excerpts:

Building destinations into brands How relevant is the role of a brand building firm in the tourism industry?

Destination branding plays a key role in creating a desire to visit a destination, among prospective travellers.

Branding is not all about building a name. Neither is branding all about the visuals.

Branding is the sum total of a destination’s identity and hence we have to take care of everything from its name, tagline, logo, ideas, presentation, environment, space, expressions, employees’ culture and customer experience, to every piece of communication, be it internal or external, digital or physical. The distinctiveness, appeal and reputation of the destination must be synchronised with the customer’s total destination experience and impact, before, during and after the visit.

When it comes to IMARK, how do you go about branding a destination?

First, we study about the destination and for this we depend on experts from our team, to conduct researches.

Once we have learnt the ins and outs about the spot, we focus on its unique features and design the plan, based on the picture we have in mind about the place. The specialities, uniqueness and other aspects such as infrastructure, play major roles in brand building.

In the first phase, we build the destination image through media coverage, books, internet, community and educational studies.

The image can be more effective, if the destination has an interesting history, architecture, distinctive culture, outstanding natural beauty, or if there is fun,

business, political and leisure resources.

In the second stage, we rely on marketing communications, such as advertising, public relations, websites, travelogues, literature, brochures and sales presentations, events, etc., to promote the destination.

In this phase, the key tool is an impactful tagline, which will instil in the prospective travellers a desire to explore the destination.

We shape up the destination experience internally and externally, through workshops and seminars, trainings, brand audits, interviews and creativity sessions, in a way that will help the target group to identify the competitive advantages, compelling brand platform and the exceptional visual elements.

When did you start your operations and which are your focus countries?

We started our operations in 2004. We work with clients in UK, Europe, Africa as well as India.

What made you to select Africa, for brand building activities?

We always wanted to work with countries, which are growing exponentially.

Africa is not a place which is marketed hugely and there are a lot of opportunities to work on. Our work is not limited to travel and tourism industry and hospitality sector. We also work for certain other industries, such as energy, leisure, retail, healthcare, etc.

As a tourist spot how do you see the potential of Africa?

Africa, indeed, has a huge tourism potential. We are based in Tanzania market,

ASIAN TRAVELLER | NOVEMBER 2011

EXCLUSIVE INTERVIEW which is in the East of Africa. Tanzania is known for its greenery, wildlife, beaches and mesmerising islands. Tanzania’s major tourist attractions are Mount Kilimanjaro and the Ngorongoro Reserve. It is very closer to Kenya and hence tourist arrivals from this neighbouring country to these destinations are impressive enough. Nairobi is also very close and it is another major market.

However, arrivals from other countries are not in the pink. The northern and southern circuits are also important destinations.

However, Tanzania is the best destination for wildlife safaris.

Is Africa a hot destination among Indian travellers?

Africa is not a favourite destination for the Indian tourists. Besides Kenya and Nairobi, Europe is a promising market for Africa.

Then, it is important to note that Africa is a destination, not affordable to the middle class. One can go to Singapore or Malaysia with a budget of lesser than one lakh. However, a package to Tanzania will almost cost double the amount. Most of the people are still ignorant about Africa as a tourist destination, or they have lots of misconceptions about the place. Some even think Africa as a not so safe place. I must say, the scenario is gradually changing. Now, lots of people have started exploring Africa and I see it as a good sign for the tourism industry. Besides safaris, Africa has a lot to offer to the travellers. People are fed up with the other usual destinations and are in search of something new.

And, Africa is emerging as a favourite choice. We promote Africa in Europe, UK and India. We are also promoting India in these places.

How do you see the future of brand building firms such as yours in the tourism industry?

The future is promising, as there is a huge business scope. It is the quality that matters in brand building. As far as the tourism industry is concerned, there are always new concepts and efforts at developing new destinations, cities, museums and turning virgin destinations into happening hot spots. And the demand for leisure holidays amongst people is increasing significantly. We have to communicate all the aspects of the place, to them.

So, as long as people need to go for a holiday and new destinations/attractions come up, we are in the business.

How do you exactly reach out to the people?

In the tourism industry, the main tool for

ASIAN TRAVELLER | NOVEMBER 2011

communication is internet.

Hence, conventional methods of branding may not be that effective in this fast growing industry.

People go to the websites and select a destination, based on the reviews they have glanced through. So, visibility in the internet space is a must. Quality of the content, visualisation, conceptualisation, etc., should have the power to communicate to the target group, from an emotional level. Our focus is on digital branding or digital marketing and we integrate all these aspects in our brand building communication activities.

The prospective travellers, research on several things, including the climate, best time, food, stay, travel, hygiene and other facilities available at a destination, they are planning to visit.

For instance, Europeans plan their trip well in advance. So, the things which appear in the internet are very crucial.

Travellers will try to learn everything about the country, they are visiting. Several countries have embarked on massive branding activities, to promote themselves. In a scenario such as this, one should be very competent in showing/expressing oneself, as the best. And, that is what we do for our clients.

Would it be possible to promote a destination, which lacks in quality tourism infra, via brand building activities?

No amount of brand building activities can help a destination that lacks in quality tourism infra.

However, we can create awareness among the people through brand building about a destination, which has no or low infrastructure developments. Anything is possible but it will not last for long. People are coming in for a holiday to unwind in a comfortable atmosphere and if the infrastructure is not in place, it would rather be an extremely unpleasant experience for them. Hence, travellers do not opt for such destinations.

Tourism happens through recommendation and there are a lot of travel forums and blogs. If travellers are not happy with something, they depict the destination in bad light. As an established company, we would like to work only on destinations, which have good infrastructure. Otherwise, it will affect the credibility.

Without infrastructure, a destination cannot draw arrivals in a sustained manner. The customers will walk in and walk out in no time.

INDIAN PANORAMA

Travel to Chennai, a land famous for old shrines, ancient forts, august memorials and delightful beaches, for a dream tourism experience, says, Krishnadas P

SOUTH’S PRIDE

M

agnificent waterways, sheltered beaches, ancient forts, legendary temple towns, spectacular art forms, colourful festivals, exotic cuisine, among other things, make Chennai, the verdant stretch adorning the southernmost tip of India, a dream destination for the travellers. Home to the third important port in India, the capital city of Tamil Nadu is flanked by the Marina beach on the eastern side, where one can enjoy one’s hearts out on the silver sands.

Also, it will surely be an experience of a kind visiting the temples in and around this fourth largest Indian metropolis, which is extolled by travellers as the cradle of the South Indian temple architecture. As the first major British settlement in India, Chennai is also a place of historical importance and hides in its places stories of the past era.

Hence, in Chennai one can enjoy a perfect beach holiday with family, go on a pilgrim tour, take a trip to

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temples to simply marvel at the intricate carvings and trace the history back to the colonial era.

Chennai can be reached from any of the major cities in India, as it is well connected by road, air and rail. If getting to see the exquisite architecture is your priority, visit the temples, first. The Tamils have often been acknowledged as the greatest of temple builders and there is no other state in India, where you can find so many temple towns, as in Tamil Nadu. Chennai has three major temples in Sri Kapaleeswarar Temple, Sri Parthasarathy Temple and Ashtalakshmi Temple and visiting these temples of yore and grandeur first will only instil in you a keen desire, to explore its other products and offerings.

Set out to Triplicane, one of the oldest central business districts of the city, to visit the Parthasarathy Temple, which is dedicated to Lord Vishnu. Built by the Pallavas in the eighth century, the temple is

ASIAN TRAVELLER | NOVEMBER 2011

INDIAN PANORAMA home to Narasimha, Rama, Varaha and Krishna, four of the incarnations or avatars of Vishnu. However, the main deity of the temple is Lord Krishna, who was according to the great Indian epic Mahabharata ‘sarathy’ (charioteer) of Arjuna, who is popularly known as ‘Partha’.

The temple, which was reformed by the Vijayanagar Kings in the 11th century, features the carving of Lord Krishna preaching the Gita to Arjuna. Spread over an area of 1.5 acres, the temple finds its mention in the ancient Vaishnavite works of Alwar saints. The temple ‘gopuram’ (towers) and ‘mandaps’ (pillars) are decorated with elaborate carvings, which are a beauty to behold. Another distinguishing feature of the temple is its holy pond.

architecture. The magnificent 37 metres tall ‘gopuram’ (the pyramidal shaped temple top) is profusely carved.

The bronze carvings of the 63 Saivite saints, which are carried in procession

Kapaleeswarar Temple is a delightful introduction to the Dravidian temple sculpture and architecture. The temple is known for its magnificent 37 metres tall ‘gopuram’, bronze carvings of the 63 Saivite saints and the ‘Punnai’ tree ‘Vaikunth Ekadashi’ is the main festival celebrated in this temple.

Another major shrine in close vicinity of the city is the Kapaleeswarar Temple and it is devoted to Lord Shiva. Built in around seventh century (CE), it is the biggest temple in Mylapore. However, the architecture of the temple appears to be only 300–400 years old. Some believe that the original temple was built at the location of current Santhome Church but was destroyed by the Portuguese.

The current temple, which is about two kilometres from the Mylapore seashore, was reportedly built by the Vijayanagar Kings in the 16th century. This ancient Siva temple is a delightful introduction to the Dravidian temple sculpture and

during the Arubathimoovar festival, will surely grab your attention. However, the main attraction is the ‘Punnai’ tree in the temple courtyard and it is one of the oldest trees in Chennai. The annual Teppam or float festival and the Pradosham festival, which is held every two weeks, usually attract large number of devotees.

ASIAN TRAVELLER | NOVEMBER 2011

While you are in Mylapore, make sure that you visit Santhome Church. Built in the 16th century by the Portuguese explorers and rebuilt again by the British in 1893, the church is noted for its neo-gothic style of design.

A major tourist attraction, the church also has an attached museum.

To reach Ashtalakshmi Temple that was built in 1974, one has to travel about 15 kilometres from the city. It is the first shrine dedicated exclusively to the Ashtalakshmi, where Lakshmi is given greater importance than Vishnu. Ashtalakshmi is a group of eight Hindu goddess of wealth, who preside over eight sources of wealth. Located at Besant Nagar, on the shores of the Bay of Bengal, the temple has eight small shrines,

which are arranged in clockwise direction, dedicated to the Ashta Lakshmi and then, a ninth shrine devoted to Vishnu and Lakshmi together, unlike the traditional separate shrines. The temple’s architecture is unique, with the deities installed in four levels and one can easily spend hours enjoying the architectural beauty of the temple.

Step down the flight of stairs of the Ashtalakshmi Temple and there awaits you the Elliot’s beach. The beach is named after Edward Elliot, British Governor (18031820) of Madras. A major attraction of the beach is the Karl Schmidt Memorial. The memorial is named after the Dutch sailor, who lost his life in the process of saving a drowning swimmer.

The beach is a favourite

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INDIAN PANORAMA spot for foreign travellers, for sun bath.

Then, it is a must that you visit Marina Beach, the second largest beach in the world. The view of sunsets and sunrise from Marina Beach is breathtaking and the sight of stalls lining up on the beach will surely please your eyes. The beach stretches 12 kilometres, from near Fort St. George in the north, to Besant Nagar in the south, making it India’s longest urban beach.

Another attraction is the statues of various leaders and other heroes. You can find memorials to Arignar Anna and Dr M G Ramachandran, the former Chief Ministers of Tamil Nadu, at Marina.

Statues of other leaders and heroes will surely make you recall the past era. The statue of labour is very famous and stands out from the rest.

If you think that temples and churches are the only architectural wonders in Chennai, you are mistaken.

The city is home to Fort St. George, the first British fort in India. This well sculpted citadel with a six-meter wall was built in around 1644. Its towering flagstaff is, even today, the tallest in India and the black charnockite pillars of the building provide an

insight into British military architecture. Today, the fort renders its services as the administrative headquarters for the legislative assembly of Tamil Nadu. The fort museum displays several relics from the days of the Raj, besides a number of portraits of the governors.

Then, there is Valluvar Kottam, a standing memorial to the celebrated Tamil poet Thiruvalluvar, who wrote Thirukkurals about 2000 years back. Located at the intersection of the Kodambakkam High road and the Village road, it is a massive auditorium, constructed on reclaimed land. Opened in 1976, the auditorium is said to be the largest in Asia and can accommodate about 4000 people. There is a 101-feet high temple chariot structure, with a life-size image of the poet. This chariot is a replica of the temple car of Thiruvarur in Tamil Nadu. All 1330 verses of the Thirukkural are inscribed on the bas-relief of the chariot.

Over 3,000 blocks of stone were used to create this memorial.

A trip to the Thousand Lights Mosque, a multi domed mosque located

at Anna Salai, is also recommended, as it will be a rare experience. It is one of the largest mosques in the country and is a revered place of worship for Muslims. It is said that 1000 lamps are needed to illuminate the assembly hall and hence the name Thousands Lights Mosque.

Another not to be missed attraction in Chennai is the National Art Gallery that is located at Egmore. Built in 1906, in Indo-Saracenic style of architecture, the gallery displays 10th and 13th century paintings and 11th and 12th century

Indian handicrafts. Exquisite carvings, a good collection of arms, armour, South Indian musical instruments, jewellery and exhibits from the stone and iron ages make it worth visiting the gallery.

Apart from the monuments, temples and beaches, Chennai is also home to Birla Planetarium and colourful festivals. The Music and Dance Festival, a month long extravaganza, is held in mid-December. It is a platform, where dancers and musicians of repute from India and abroad thrill the crowds, every year.

It is a must to visit the Marina Beach, the second largest beach in the world. The view of sunsets and sunrise from Marina Beach is breathtaking

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ASIAN TRAVELLER | NOVEMBER 2011

NEWSLINE

Metros top the top 10 destinations in India

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t seems, travelling to India is by and large limited to its metro cities. And the latest Hotel Price Index (HPI) report confirms this old trend.

According to the report, metro cities top the list of the top ten destinations that foreign and the domestic travellers prefer for their expeditions in India. Going by the number of foreign and domestic arrivals, New Delhi, Mumbai, Bengaluru and Chennai are the top four favorite destinations, in the country.

For Indian travellers, Goa is the fifth most preferred destination, while for foreigners this beach destination is the eighth

preferred Indian tourist spot.

The pink city of Jaipur and the IT city of Hyderabad are the major non-metro destinations that figure among the top ten

destinations.

While traveling abroad, as per the HPI report, Indians choose South Asian destinations over Europe

and the Americas. Prominent foreign destinations among Indians are South East Asian cities like Singapore, Bangkok and Kuala Lumpur.

Visit Goa, to make merry at SUNBURN 2011

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f Goa is the destination you want to explore this tourism season, visit this beach destination in December, to be part of SUNBURN 2011, Asia’s premier electronic dance music festival. To be held at Candolim Beach, Goa, from December 27-29, 2011, this musical extravaganza, which is into its fifth year, usually attracts hundreds of

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thousands of travellers from across the globe.

Launched in 2007, SUNBURN is a synergy of music, entertainment, sports, food, shopping and lifestyle and the event has played a vital role in catapulting Goa into a music tourism destination. In the past four years, the event has brought together renowned Indian and international DJs, to entertain

the crowds, who flock to Goan beaches, by the end of December.

Big names from the electronic music industry, including Pete Tong, Gabriel and Dresden, Jerome Isma-Ae, Perfect Stranger, Laughing Buddha, Rae and Brute Force, will for the first time grace SUNBURN, with their presence and set this year’s festival on fire.

This year, Asia’s biggest electronic dance musical extravaganza will also bring back favourites like Above

and Beyond, Jalebee Cartel, Funkagenda, Pearl, John 00 Fleming, Skazi, Ma Faiza, Anil Chawla and Dale Anderson, Liquid Soul, Sanjay Dutta, Lost Stories, Nawed Khan and Shaanwill, to reignite the Goan sands, with the ultimate music experience.

With a variety of experiences to choose from, SUNBURN caters to a wide Indian and international audience and is expected to place Goa as a dance festival destination, on the global tourism map.

ASIAN TRAVELLER | NOVEMBER 2011

ASIAN TRAVELLER | NOVEMBER 2011

NEWSLINE

South Africa evolves into an international lifestyle destination

S

outh Africa is no more a leading adventure and wildlife destination alone. If the World Design Capital 2014 title on Cape Town is any indication, now on, the country is also a major international lifestyle destination. Cape Town won the title of World Design Capital 2014 at the International Design Alliance Congress, beating other finalists Dublin (Ireland) and Bilbao (Spain). The title follows a number of fashion events held in Cape Town and other parts of the country, by the South African Tourism.

“This is a great news for Cape Town and for the country’s entire tourism industry. South African Tourism would like to congratulate everyone involved with the Mother City’s successful World

Design Capital 2014 bid. The international community knows all about South Africa’s qualities, as a leading adventure and wildlife destination. However, with events such as Design Indaba in Cape Town, the Cape Town International Jazz Festival, the Joy of Jazz and Macufe Festivals, the Joburg Art Fair, the Joburg, Cape Town and Africa Fashion Weeks and the Designing South Africa project, we have made a concerted attempt to position South Africa into a major international lifestyle destination,” smiles Roshene Singh, Chief Marketing Officer, South African Tourism.

The prestigious World Design Capital award is given to a city that is dedicated to using design for social, cultural and economic development. Instituted by

the International Council of Societies of Industrial Design, the award is made once in every two years. The World Design Capital title is awarded well in advance, so as to allow the winning cities sufficient time to plan, develop and promote events themed around World Design Capital, for the designated year. Besides, the winning city also gets two years time for pre-publicity, to showcase its design and creativity.

Known for its natural beauty, Cape Town is also home to creative and inspired people, who are building an exciting, innovative future. “The title on Cape Town underlines the fact that South Africa has some of the leading designers, architects and creative minds in the world.

From our consumer research we know that travellers want to engage with South

Africa’s design, art, fashion and music, when they visit the country and we are responding to that demand.

This award gives us all a considerable boost and even more compelling reasons to entice visitors, to our exciting destination,” Singh adds.

Cape Town is the first African city to receive the honour and joins the league of former World Design Capitals Torino, Italy (2008), Seoul, South Korea (2010) and Helsinki, Finland (2012).

The award winning cities usually see increased visitor numbers. For instance, Torino had reported higher visitor numbers in the title year, than when the city hosted the Winter Olympics. The title will surely boost South Africa’s credentials as a major international lifestyle destination and subsequently the growth of its tourism industry.

China and India to jointly develop tourism infra

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f everything goes well, China and India are likely to develop tourism infrastructure, with mutual help. Expressing the country’s readiness to work with China, Union Tourism Minister Subodh Kant Sahay has unveiled India’s plans to develop Buddhist Subodh Kant Sahay Union Tourism Minister and Sufi circuits, which

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may be of interest to the Chinese tourists.

Sahay had recently met Governor of Xinjiang province of China Nur Bekri and discussed ways to strengthen bilateral ties, by promoting tourism.

“India and China Nur Bekri have tremendous Governor of Xinjiang province of China scope to develop

tourism infra, with mutual help. Since Indians and Chinese are great travellers, there is a need to strengthen ties, by promoting bilateral tourism,” says, Subodh Kant Sahay.

The Chinese leader expressed the hope that Indian tourist arrivals to the dragon land and vice versa will grow manifold, in the days to come. He also stressed on the need for direct flights between Xinjiang and India.

ASIAN TRAVELLER | NOVEMBER 2011

NEWSLINE

how tourism can change the image of a country, positively impacting all areas related to its external positioning, while promoting infrastructure development, attracting foreign capital and fostering trade. Tourism has been instrumental in changing the image of Colombia over the years and it has put the country back on the global tourism map.

“The recognition of the importance of tourism, to Colombia’s economic and social development sends out a strong message, not just to those hundreds of thousands of people in Colombia, who are employed as a result of tourism activity, but to leaders throughout the world,” says, David Scowsill, President and CEO, WTTC. Through the Global Leaders for Tourism Campaign, UNWTO and WTTC jointly present open letter Juan Manuel Santos economic and social transformation, over to heads of state and Colombian President the last decade. government around “Tourism generates quality the world. The open letter calls on them employment and is a powerful engine to acknowledge tourism’s key role in for growth and development, involving delivering more sustained and balanced other sectors of the economy,” says, growth and to prioritise the sector high in national policies, in order to maximise Colombian President, Juan Manuel its potential. It also outlines travel and Santos, identifying tourism as one tourism’s value, as one of the world’s of the most important economic sectors largest generators of jobs, a powerful of his country. driver of socio-economic growth and With tourism becoming a state development and a key player in the policy through Presidential mandate, transformation to the green economy.

Colombia stands out as a clear case of

Colombia joins Global Leaders for Tourism Campaign

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ecognising the role tourism can play in economic and social transformation, Colombia has joined the Global Leaders for Tourism Campaign spearheaded jointly by the United Nations World Tourism Organisation (UNWTO) and the World Travel and Tourism Council (WTTC).

Colombia is the first South American country to join the campaign, which seeks political support at the highest level, for the tourism industry. Tourism has been at the forefront of Colombia’s

Indonesia to host ASEAN Tourism Forum 2012

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n a bid to promote Association of Southeast Asian Nations (ASEAN) region as a single tourist destination, ASEAN Tourism Forum (ATF) 2012 will be held at Golden Kawanua Exhibition Hall in Manado, Indonesia, from January 8-15, 2012. The event, which is into its 31st year, will be officially organised by TTG Asia Media. As usual, the major attraction of the ATF will be TRAVEX, its travel exchange component. The event is

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expected to attract 1,600 delegates, including about 400 international buyers.

“It is with pride and delight that Indonesia hosts this prestigious event that celebrates ASEAN tourism.

between the ASEAN countries, to facilitate economic development and environmental conservation.

I hope that ATF 2012 will provide a great opportunity for all participating

ATF 2012 is a great platform for tourism cooperation

countries, to discuss new ideas, exchange knowledge

and experiences and share products and services, which will make ASEAN tourism a force to reckon with,” smiles, Mari Elka Pangestu, Minister of Tourism and Creative Economy, Republic of Indonesia.

The event is a platform to meet the tourism industry sectors of Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam.

ASIAN TRAVELLER | NOVEMBER 2011

Incredible India

NEWSLINE

Citrus hotel makes entry in Bengaluru

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itrus Hotel has made its entry in Bengaluru, to cater to the needs of business and leisure travellers. Located on the edge of the SarjapurMarthahalli outer ring road, it is a smart and chic hotel bedecked with luxurious comforts and equipped with the latest technology. In the

garden city of India, Citrus Hotel comes with rooms that provide scenic views, roof top swimming pool, gigantic conference rooms, 24-hour bar and a café that serves freshly baked products.

“At Citrus Hotels, our motto is to take stress away from your life. The freshly ground coffee will help you

start your day, on a perfect note and there is pre-packed breakfast for late risers. We also offer art, fashion and music events, to satisfy your culture cravings. In short, Citrus Hotels will strike a perfect balance between expense and experience,” says, one of the spokespersons for the company.

Citrus Hotels are owned by the Mirah Group, one of India’s leading business houses with a footprint stretching over a diversified range of industries, including real estate development, hospitality, travel, computer education, wind energy generation, textiles and international trading.

Meluha The Fern bags Green Award

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umbai-based five star ecotel hotel Meluha The Fern has received the prestigious Green Award, at the seventh Hospitality India and Explore the World Annual International Awards event held at Ashoka Hotel, New Delhi, recently. The award recognises the systems that are in place at Meluha The Fern, to monitor, manage and continuously improve the environmental management system.

Pushpinder Kumar, CEO, Concept Hospitality, received the Green Award from TKA Nair IAS, Advisor to the Prime Minister of India. Marketed by

Concept Hospitality, Meluha The Fern is a high-end business hotel, with a focus on reducing energy use, greenhouse gas emissions, pollution and waste. It has in its basket Leadership in Energy and Environmental Design (LEEDS) certification, for construction and Ecotel certification, for operational practices.

Both are important milestones in the hotel’s efforts at reducing environmental

impact and preserving natural resources.

Meluha The Fern is equipped with all the contemporary facilities and amenities, ensuring a satisfying and wonderful stay for its guests.

Its rooms have been designed to live up to the grandeur of contemporary princely living, with befitting aesthetic appeal.

Aamby Valley gets best destination award

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t the seventh Hospitality India International Award, Aamby Valley City, India’s first planned hill city, has emerged successful, bagging two prestigious awards.

Aamby Valley was conferred the Best Destination 2011 award, while its CEO Vivek Kumar won the Best CEO

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2011 award. The awards recognise Aamby Valley’s endeavours to achieve the highest of standards, to meet the world class luxurious parallels.

“It was with the blessing and direction of

Saharasri Subrata Roy Sahara that we have started this

journey of excellence and arrived so far. At Aamby Valley City, we are committed to our customers and we believe in working as one team. Our single minded goal is to achieve excellence that cannot be replicated and remains matchless,” says a visibly gleeful Vivek Kumar, CEO, Aamby Valley City.

ASIAN TRAVELLER | NOVEMBER 2011

Incredible India

ASIAN TRAVELLER | NOVEMBER 2011

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Q& A Only a lucky few get introduced to the industry one is planning to build a career, at a very young age. And, Shweta Mundhra, Director, Citrus Hotels, was fortunate enough to have such a golden opportunity. Her pillars of strength are her family members and she does not hesitate to admit their influence and support, in building a successful career in the travel and tourism industry. She tries her hands at different things and turns every attempt a success. She is determined, confident and is the one who puts two and two together, before venturing into a project. She is also a voracious reader and advises the young girls, who want to take up a job in the travel and tourism industry, to have an open mind and prepare themselves for a long haul. Read more… and some other ventures.

It was but natural for me to take the next step. My father Om Prakash Goenka is a passionate hotelier and a thorough gentleman. He is a self made man and has inculcated a deep sense of ‘Atithi Devo Bhava’, in all of us. My Brother Gaurav Goenka, who is also the Managing Director of Mirah group, is an astute hotelier with an uncanny knack for spotting big opportunities.

While we were young, we have travelled a lot and were always awed by the functioning of the hotels.

Our father made it a point to answer all our questions and in some cases even spoke to the General Managers around the world and ensured we got to see the property inside out. He introduced us to the industry, at a very young age.

We started with Rajdhani and I was involved with the interiors development plan and the ‘look and feel’ of the customer experience.

I graduated to hard core operations soon after and set up brands like Manchester United Café Bar, along with your life that made you fall my brother Gaurav. The deeply in love with the travel Delhi Manchester United and tourism industry. has been set up by me. Hotel Well, hospitality runs operations thrilled me and in my blood. Our parent our family was thrilled, when company Mirah Group dad bought three properties has brands like Rajdhani, in Lonavala and started Manchester United, Falafel, amalgamating it into one Café Mangi and Spice lane, single hotel. Mahabaleshwar, besides having substantial a heritage property, happened stake in Mad over Donuts soon after. Before I knew What attracted you to take up a career in the hospitality sector, would not be an appropriate question to you.

But, tell us the incidents in

SHWETA MUNDHRA Director, Citrus Hotels

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it, I was neck deep into hoteliering. My Father always had a keen eye for talent and we were never short of talented professionals, who helped me learn and set up this vertical of Mirah.

Would you please detail at length on your current role with Mirah Group?

At present, I am involved in design, interiors and business development. Just before a property opens, I move into the property for a month or so, to experience it the way a guest would. Being a woman, I am extremely careful about the needs of single woman travellers.

I do dip my feet into hard core operations once in a while, to ensure I am abreast with the current trends and technologies. Then, we have a robust system of proactive guest feedback collection and I make it a point to go through all of them. I must admit that I react more to guest feedback, than financials. We solicit guest feedback on departure and about 70 per cent of the guests fill in the page. Our group satisfaction scores are in excess of 85 per cent across all our properties.

Many of our properties are ranked number one and number two on Tripadvisor. com (world’s largest travel portal). The property in Alleppey has grown to number eighth position, from number 33, in one month and the GM Santhosh Nair’s

ASIAN TRAVELLER | NOVEMBER 2011

Q&A target is to make it number one, by the end of the year.

Would you please brief us about your plans, immediate and long term, for the group?

We want to be the best in our category. There are enough margins in the hotel business, to keep all the stakeholders happy.

There is no reason why a customer should be deprived of a facility, if a five star is offering it. We achieve this by way of space management and ensure that we build only when the price is right. You will never find a Citrus Hotel exorbitantly priced. We build only when we can sustain. We are not ‘ego’ hoteliers and believe in doing a business, only when it makes sense. Land processes are hence critical.

our guests ‘we shall be the best alternate to luxury’.

Having cemented your place in the industry, where would you like to see yourself, say, ten years from now?

Well, that is a tricky question. I believe in setting short term goals, to complete the picture. I want to set up modest targets, which are achievable. I want to have 2000 rooms in next five to six years and take it from there on. I want to be around to enjoy that and savour the brand Citrus. For the moment, we want to be the best.

Is there a person, who has exerted an influence in your professional life? If yes, do you mind telling something about that person?

My father has been the greatest source of inspiration

whenever they are in distress.

We have learnt from him not only hospitality basics, but also how to be good human beings.

As a woman, what were the challenges you had to face in the career life? What is your advice to the young girls, who aspire for a career in this fascinating field?

Once, hotels were considered to be the domain of males and hence there was gender inequality. People had difficulty in accepting a lady, on top of them. I had to earn respect and prove myself every inch, before people accepted me. Then, there was this concept in market that we were only ‘restaurant guys’ and therefore nobody took us seriously and pooled us with noveau rich wanna

Please share with us the secret behind your successful journey, as an hotelier.

There are no secrets. Hard work, attention to details and listening to the voice of your guest, everything had played its role in shaping me up.

Guests are your ambassadors and they are the ones, who create the brand. If one listens to them, there is no reason one can fail.

If you are the one who cherishes proudest moments in the life, would you please take us through the proudest moment in your life?

There have been several moments that made me proud, but last year’s award for ‘the best emerging chain’ is special and I am glad that we have done well. On personal front, I was very proud when I became a mom.

Tell us about your family and the support you have received from them, in building a career in the travel and tourism industry.

I have already said a lot about them. My husband Abhishek has always been supportive. Once I got married, I thought I would have to switch off from active involvement. But, he has been my pillar of strength and I am really happy that he has allowed me to carry on. To be specific, he has been the wind beneath my wings.

Your hobbies?

We have developed a land and the one, who has be hoteliers. For them I love travelling and bank in Maharashtra and exerted influence in my life. hoteliering was a tag of ego. visiting new places. I am Kerala and are looking at He brought us up in the We had to break this and taking over sick properties best possible manner and now everyone is noticing us. always on look out for new trends and I implement them in other locations. We want although we had everything I would give credit to my in our hotels. Above all, I am to grow up to 15 hotels by we wanted, he ensured we team and the vision of my a voracious reader. I have 2015, which is a realistic knew the value of money. father. just finished Empire of the target and post that we Nothing came easy and if I To the upcoming lady Mogul, the trilogy of books by will evaluate management wanted a particular dress, I hoteliers, I would advise Alex Rutherford, which traces contracts or franchising. Lots had to achieve a target. He is to have an open mind and of people approach us to extremely humble and down prepare themselves for a long Babur’s reign till Khurram.

Shakespeare’s Julius Caesar run their hotels, but we have to earth and is a people’s man. haul. Success is not easy but consciously said no. Nobody His colleagues adore him, cannot be denied, just on the is the next. I have heard Valerie Massimo Manfredi will take us seriously, till the because he understands them basis of gender. You will be has written wonderfully about time we have built a brand fully, calls them by names, competing with men and Alexander. So, that will follow in totality. People should see knows their family and is hence be ready for bruised Julius Caesar. value in brand Citrus. For the first one on their side, knees and elbows.

ASIAN TRAVELLER | NOVEMBER 2011

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DUBAI

Shop, Surf and Stroll Visit the Las Vegas of the Gulf, to shop, go on a desert safari, enjoy its beaches, indulge in water sports and take a stroll through the places of historical importance, writes Arya Anil

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ith its year round sunshine and uncrowded, clean sandy beaches, Dubai stands tall, treating every single visitor like a Sheikh. The city of Gold is famous for man-made islands, turquoise waters, a new coastline, enduring tranquillity of the desert, large state-of-theart leisure and retail malls, world’s tallest habitable tower, lush green parks, new parameters of water-front living, largest mall, a rotating tower…, the list is seemingly endless.

In Dubai, you wake up to a dreamy world of attractions and unheard luxuries. All the eyes are set on this dream city, where even the most incredible is becoming

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possible. And it offers nothing more than intoxication, to its visitors. For some, it is ‘the Hong Kong of the Middle East’ and to others it is ‘the Venice of the Middle East’.

No matter what you call it, from the warm water of the Arabian Sea, to the glittering jewels lining the gold souks, nothing quite compares to a holiday in this rich, exotic land of the Sheikhs.

Dubai is said to be the world’s second most popular destination for shopping, after the United States. From souks, to shopping malls, Dubai has it all - duty free gold, electronics, textiles, cars - and is a true shopper’s paradise. Being an open port, with low import duties and no taxation, the city offers the

bargain hunters an unbeatable value. Here, you cannot fail to find what you need. The only problem is that you are spoilt for choice. Should you go mad and spend a whole day in the enormous shopping malls? Or seek out the small

specialist shops, at the souks?

At the luxurious malls in Dubai, you can easily spend a few hours or an entire day, hopping from store to store until closing time, which can be as late as midnight on the weekends.

ASIAN TRAVELLER | NOVEMBER 2011

DUBAI No visit to Dubai is complete, without experiencing a breathtaking, roller coaster ride in a land cruiser, across towering sand dunes and wadis. Opt for an overnight safari and desert camp, if you want to enjoy belly dance, in a relaxed setting

If malls are not where you prefer to hop for, then opt for a more authentic Arabian experience. One can head to one of the local souks or markets that can be found around the town. From the narrow alleyways of the gold,

perfume, spice, electronics and textile souks in Deira and Bur Dubai, to the most modern shops along the other end of the town, you can find a lot of options, to unleash the shopaholic in you. There is more to the retail experience

ASIAN TRAVELLER | NOVEMBER 2011

in Dubai, than just branded storefronts. Prices? You must decide for yourself, of course, but they are unlikely to scare you away! For shopping, January to February is the perfect time in the dynamic city, as it allows you to take

advantage of the much hyped up Dubai Shopping Festival (DSF). It is a perfect venue for the shopaholics, for a retail therapy!

What is special about the DSF is the festive atmosphere it brings to the Las Vegas of the gulf. Street carnivals, fireworks and fairgrounds provide great amusement for youngsters and the young at heart. With over 2,300 retail outlets participating, DSF offers everything imaginable, from gold, perfume, haute couture, cars and electronics, to handicrafts and textiles.

DSF lives up to its promise of staging the most exciting activities for the whole family, inspired by the theme One World, One Family, One Festival! Most hotels and apartments also get involved, offering special offers during the period. Also, Emirates and most other airlines flying out of Dubai offer discounted airfares and the much needed excess baggage allowances, during the festival.The Dubai World Cup, the richest horse race in the world, also takes place during the festival. With a staggering $12 million purse, the Dubai World Cup is not something you can give a miss.

No visit to Dubai is complete, without experiencing a breathtaking, roller-coaster ride in a land cruiser, across towering sand dunes and wadis. Desert safaris are great adventures

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DUBAI

and you are guaranteed to feel the adrenaline rush, while driving sideways at the crest of a dune, or sliding down the dune. Though the deserts appear calm and motionless, the desert safari activities are sure to send quivers down your spine. If you are the one, who crave for adventure sports, then dune bashing is something that you cannot give a miss!

The safari is an opportunity to enjoy the

Like its deserts, Dubai’s coastal areas are also attractive and full of fun. The blend of the sand, sea and the sun can be exhilarating and intoxicating 26

exciting and thrilling driving tactics, in the fine sand of Arabian desert. One can take a morning, evening or overnight desert safari. The safari can be utilised to visit a camel farm in the desert.

Take the evening or overnight safari, to watch the sun set over the dunes. If you prefer overnight safari, after sunset, you can experience the traditional desert camp, where you will have the opportunity to ride a camel, do sand skating, have henna painting on your hands and shop for interesting handicrafts.

Normally, Arabian coffee and traditional dates are served at the camp. Another attraction of the overnight camp is the delicious dinner and you will be entertained by a traditional belly dance show. The dinner includes a verity of Arabian and continental dishes.

Like its deserts, Dubai’s coastal areas are also attractive and full of fun.The blend of the sand, sea and the sun can be exhilarating and intoxicating. The warm and turquoise waters of the Arabian Sea invite every visitor, to its beaches. Dubai’s main beach runs along Jumeirah Road. Actually,

it is a long stretch of beach, which is divided up by hotels and private clubs, and interspaced by a few public access beaches. Along the way, you can find the water-themed park Wild Wadi, which offers an array

snorkelling and volleyball, at ever popular Jumeirah Beach Park and Open Beach, or even a little safe surfing, at nearby Umm Suqeim. One can also opt for surf-skiing or kite-surfing at adjacent Wollongong Beach. The long stretch of sand is crammed with hotel bars and clubs. So, take your pick and delve into the Dubai’s amazing beach holiday nightlife.

The picture you have got about Dubai till now is nothing other than its glitzy, glam, over-the-top and a little overexposed one. However, under the surface another Dubai exists. Dotted around the city of Gold are a number of historic buildings and sites, such as the Al Fahidi Fort, Sheikh Saeed’s House and the Bastakiya that offer a glimpse of a bygone era. It is a must to visit Jumeirah, the picturesque palace and residential area of Dubai.

It is home to the famous

of rides and attractions, for all the age groups. The water park is operated by Jumeirah International, a Dubai-based international luxury hotel chain. There is also a public beach at Al Mamzar Park, on the Deira side of the creek.

The public facilities include playgrounds, barbecue sites, food kiosks and picnic areas for families. Try sailing and windsurfing, water-skiing,

Jumeirah Mosque and the Sheikh Saeed House, which was the former residence of the ruling family. Considered to be one of the largest and most beautiful architectural marvels, Grand Jumeirah Mosque is one of the major attractions in Dubai. It houses the Sheikh Mohammed Centre for Cultural Understanding, a non-profit organisation established to increase

ASIAN TRAVELLER | NOVEMBER 2011

DUBAI awareness and understanding between the various cultures that live in Dubai.

One of the oldest residential areas in Dubai, Al Bastakiya is another stopover, from where one can head to the Al Fahidi Fort museum.

Al Bastakiya, a historic district in Dubai, lies along the Dubai creek. The city is named after the Bastak region of Iran, from where several of its residents emigrated. Besides its vintage homes, Khaliji windtowers and cobblestoned pavements, Al Bastakiya features a rich repertoire of galleries, museums and Arabic cafes. There are about

60 buildings made of coral and sand bedecked with tall wind towers. There is also an open air market Souk Al Bastakiya (SAB), which is open every Saturday from morning, to evening and feature more than 50 vendors.

Here, the local culture is well represented with henna stands, Arabic inspired coffee and authentic ethnic cuisine, allowing residents and tourists alike an authentic experience of the region.

Built in 1799, magnificent Al Fahidi Fort is believed to be the oldest architectural masterpiece in Dubai. The Fort was converted into

The stroll you take through Dubai’s historical places does not end with Dubai Museum. Hatta Heritage Village is another major attraction, worth exploring

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a renowned museum in 1970 and now it is known as ‘Dubai Museum’. The museum once guarded the city’s landward approaches and has served as a palace, a garrison and a prison, at various times of history. It can also be regarded as a fascinating military museum and houses walk-in galleries that were built in 1995. At the gallery, everyday life of the pre-oil day Dubai is vividly depicted, through the colourful and evocative dioramas, and there is light and sound effects, to render your time here more exciting.

The museum also recreates several scenes from the creek, traditional Arab houses, mosques, souks, date gardens as well as desert and marine life. Another attraction is the spectacular portrayal of underwater world of pearldiving and it is accompanied by sets of pearl merchants’ weights, scales and sieves.

The fine copper, alabaster and pottery artefacts from the 4000-year old graves of Al Ghusais are also on display. The Al Fahidi Museum is open for visitors from Saturday to Thursday.

The stroll you take through

Dubai’s historical places does not end here.

Another historical site which is worth visiting is the Hatta Heritage Village located in the Hajar Mountains. Came into existence in the 16th century, the Hatta Heritage Village provides a perfect example of villages of the past and it is known for breathtaking architecture and a style which few have ever seen before. Here, most of the building are constructed with mud, palm tree trunks, reeds and stones.

The village houses two watchtowers and the Hatta Fort. Another attraction is falaj, an oasis and vegetated seating area, where you can cool your heels. From Dubai it will take only one and a half hours drive to Hatta.

You will find this Dubai, where history sleeps, a million miles away from the ostentatious frenzy of its materialistic surface. No matter what you prefer, the heritage or the extravagant Dubai, you are sure to be dazzled by its extraordinary beauty, which is beyond anyone’s wildest dreams.

ASIAN TRAVELLER | NOVEMBER 2011

IN FOCUS

The ‘Fragrant’ Lady Lady entrepreneurs are not rare in Indian hospitality sector. What makes Anne Sajeev, Managing Director, Fragrant Nature Retreat and Resorts, different from the rest is her audacity to use her very first venture, to promote a destination. She is a strong advocate of responsible tourism and with a number of stringent initiatives, has shown to the hospitality sector, what it can do to promote this novel concept. She understands the changing needs of the guests and is quick in designing the products and services, to meet their requirements.

Though an out and out business woman, family comes first to her. Know her more

What inspired you to venture into the hospitality sector in Kerala, with Fragrant Nature Retreat and Resorts, at Kollam?

Some special things that happen in life are never planned! They just happen. For me, venturing into the hospitality sector was one of those unplanned special things. It has been a very challenging venture and I have enjoyed every bit of the journey. It has been very special! It is difficult to say as to what inspired me to venture into this business segment, as several factors have played a role in the decision making. Hence, I would say, inspirations have been many and I am glad it happened.

What is unique about Fragrant Nature Retreat and Resorts and how befitting is the name of your resort and its atmosphere?

Fragrant Nature is a beautiful and serene four star lakeside resort located in Kollam, the southern gateway to the backwaters of Kerala. There are several lakeside resorts, but Fragrant Nature is an ‘experience’! The name Fragrant Nature was inspired by the ambience and tranquility of the place it is located in. Here, at Fragrant Nature, you are embraced by nature in all its simplicity and the ‘fragrance of nature’ will carry you on and on, and set you free. It is a feeling to be experienced.

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ASIAN TRAVELLER | NOVEMBER 2011

IN FOCUS How successful has been this resort, since its launch?

Would you take us through its growth path?

We have been fortunate to establish Fragrant Nature in the right place and perspective in the hospitality sector, in a short span of three years. We have also become a member of ‘the Small Luxury Hotels of the World’ (slh. com). We are grateful to the God, well-wishers and to the whole team working with us, for all the support and encouragement given to this venture of ours. There is more to travel and we look forward to the journey. We are on our way and happy about our progress.

We understand that you are a strong advocate of responsible tourism.

According to you, how can hospitality sector play a role in promoting this concept?

Being responsible, individually or as an establishment, is a contribution that each of us can and should make, to make this world a better place to live in. Fragrant Nature, right from its inception, has always focused on being responsible. Responsible tourism advocates and practices principles and methods that sustain and encourage local life and everything surrounds it. We function without ruining or destroying the natural environment, preserving the local culture and lifestyle as well as supporting the local community, in the best ways possible. I believe that the hospitality sector can play a very significant role in promoting responsible tourism.

What are the initiatives you have taken at your resort, to promote the responsible tourism concept?

We are a member of ‘responsibletravel.com’ and

we always try to promote the responsible tourism concept.

We sustain and preserve the natural beauty and habitat of the place, using methods and materials that do not harm the surroundings. We also support the local community through our activities, employ their services

of Kerala, in other states in India and even abroad? If yes, please share with us your plans.

Fragrant Nature, I believe, is getting established and positioned in the right way - as ‘a luxury lakeside experience’! We have been working very sincerely in

wellness therapies and wellness routines, in a way that gives one a total vedic wellness experience. Wellness through the vedic way is a gift from our ancient heritage and it has no parallel in terms of its goodness and benefits. We ventured into this segment realising the growing need

wherever possible and always encourage the natural, simple lifestyle and culture of the local community. In yet another initiative, we use reliable, natural produces of the area and the local industries, wherever possible and create awareness and interest among our guests, to experience and understand the interesting culture and simplicity of the local community. We also organise activities that include the participation of the talented local artists. We will strive to find more and more ways, to propel the responsible tourism concept.

How are you planning to position Fragrant Nature Retreat and Resorts in the market? Can we expect more of this brand in other parts

rightfully promoting and positioning the resort and are happy with the way things are going. Looking forward, one can definitely expect Fragrant Nature in other locations, in the near future.

We will be creating a new and exciting experience in each of our upcoming projects.

There can be no boundaries to the experiences that can be created and we hope to make some very special ones, happen.

Wellness spa Prana is a major attraction of your resort. Do you have a solid reason to travel the wellness tourism route? If yes, detail.

Wellness Spa ‘Prana’ is indeed a very special feature of Fragrant Nature. ‘Prana’ is a vedic wellness spa and here, we offer special ayurvedic

for a break from the routine and a relaxing holiday to recharge oneself, which, I would say, was brought about by rapidly changing lifestyles.

Now, wellness holidays are very popular and growing in demand. We do have plans to come up with exclusive wellness retreats in suitable locations, as it is a wonderful thing to be able to offer wellness holiday experiences.

As of now, how do you see the demand for wellness tourism among domestic and foreign travellers? According to you, how important a role can wellness tourism play in promoting tourism in India?

Wellness initiatives are on the rise and it underscores the growing demand for wellness tourism. Wellness has evolved

ASIAN TRAVELLER | NOVEMBER 2011

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A class in itself

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ragrant Nature Retreat and Resorts, situated gracefully amidst the peaceful and relaxed ambience of Mala Lake in Paravur near Kollam, is a class in itself. The resort, with its luxurious lakeside accommodation facilities and graceful palms, is a sight to behold and offers a perfect setting for a memorable holiday experience. Spread

over five acres of beautifully landscaped waterside land, the resort is known for its scenic beauty and makes for a comfortable stay. You can relax undisturbed in your own private garden, or rest under the shade of coconut trees, enjoying the gentle breeze from the lake.

Besides exclusive facilities and services, what is most striking about Fragrant Nature is

its beautiful, natural and secluded location.

If you are particular about panoramic surroundings, world class facilities, delicious dining, entertainment and a host of other enjoyable leisurely activities, your search for a resort will end at the Fragrant Nature. The resort features natural rural setting and hence it is a dream hideaway, giving you a

chance to see and experience the Kerala in all its unique appeal. The resort is well connected and is a perfect place for exploring the rich and varied culture of Kerala.

Fragrant Nature is a resort that goes in harmony with the environment it exists. It comes with four different types of accommodation facilities and they include Exclusive Premium Lake Villas,

IN FOCUS overlooking the beautiful lake, these villas are known for their ‘Keralean’ styling and feature a private garden and an elevated balcony that faces the lake. If you prefer, you can enjoy a candle light dinner, here. The exclusive private villas are perfectly designed and the modern interiors with high quality fittings add to their elegance.

Then, there are Exclusive Premium Lake View Rooms and they are set in a magnificent staggered elevation and offer breathtaking view of the lake.

With a private deck, sun decks and beautifully landscaped surroundings, these rooms are the best, to stay connected to the fragrant world of nature. For the ones, who love to have a bit of traditional experience Fragrant Nature has in it Elegant Luxury Lakeside Rooms that sport a traditional ‘Keralean’ appearance. The interiors, however, are modern and luxurious and these rooms offer nothing short than a cosy and a comfortable stay, close to nature.

If you are looking for a Exclusive Premium Lake proper place to celebrate View Rooms, Elegant Luxury Lakeside Rooms and Majestic your honeymoon, opt for the Majestic Lake Facing Lake Facing Honeymoon Cottage. Each accommodation Honeymoon Cottage, which is known for its cosy and serene facility has a balcony or a terrace that offers spectacular atmosphere. Built in the most picturesque setting, this view of the lake and its cottage overlooks the waters, surroundings. Couples are where the lake meets the advised to opt for Exclusive river. Furnished and equipped Premium Lake Villas, as with great care and attention they offer the much needed to detail, the cottage offers the privacy. Built on a terrace,

right mood and ambience, to the honeymooners. There is a private sparkling pool and besides taking a plunge, you can have a romantic candle lit dinner by the pool.

Once you are in Fragrant Nature, there is no need to go out for dining. It has in it a couple of world-class restaurants, where you can satisfy your taste buds, with authentic Kerala flavours.

Head to Anna Rasa, its airconditioned restaurant, to savour the delicious Kerala cuisine. Here, you can have the meal, enjoying the beautiful lake in the backdrop.

You have another option in Sandhya, its roof top restaurant, for dining. With its exceptional ambience and view, it is the right place to enjoy a memorable dinner.

For coffee lovers, Fragrant Nature offers Ritulahari, a lake side coffee shop. It is a place, where nature will capture your soul. As you sip the coffee, you can watch the birds winging the evening sky towards home and capture the sunset. One is sure to fall in love with this coffee shop, thanks to the right relaxed ambience it offers to the guests.

Other major facilities at Fragrant Nature include swimming pool, kids pool and Jacuzzi. The clean and sparkling swimming pool will attract your attention and even tempt you to take a plunge into it. Here, you can feel the warmth of a fresh bath. The Kids pool, on the other hand, provides

a platform for the kids to revel in a world of their own.

For recreation and fitness activities, just pay a visit to the resort’s gymnasium. Besides workingout at gymnasium, here you can indulge in a host of indoor recreational activities, including snooker, table tennis, carroms, chess, etc. It houses a specially designed play area, for the children.

As part of promoting local culture, the resort has in it an amphitheatre in Kala Kendra and here, you can enjoy traditional art forms of Kerala.

Kala Kendra offers you an opportunity to get the taste of ‘Kathakali’, ‘Mohiniyattam’, ‘Bharatanatyam’, ‘Kalaripayattu’ and classical music, and you can take back home sweet memories.

Avid readers can make use of the library within the resort and lie back in a hammock, engrossing oneself in the book.

If traditional art forms and books are not your cup of tea, make a better use of traditional boat cruises and fishing spots that are on offer at the resort. One can take a boat trip around the village in a traditional or a punt boat, to lap up the enchanting beauty of the lake and its surrounding landscape. Then, if fishing is your passion, seat yourself comfortably by the lakeside and feel the excitement of taking back to resort, the fresh catch. For tourist, Fragrant Nature makes arrangements

IN FOCUS

for boat trips, bird watching, local industry visits, bicycle hire to explore the village, sun bathing and swimming, Page 31

as an industry that appeals, universally. The ancient vedic medicine, which has its roots in India, has gained great global acclaim and we see people from all walks of life from across the globe, enjoying and experiencing authentic wellness therapies.

Wellness tourism will continue to grow in demand and will definitely play an important role in promoting tourism in India. It would be great, if the government and the tourism authorities continue to encourage and promote wellness initiatives, in a big way.

Do you think, resorts such as yours can play an important role in developing a destination? If yes, how?

Several beautiful destinations are not rightly promoted, despite the great tourism potential they hold. Even Kollam, with so much beauty, charm and great potential, is yet to attain identity as a tourist destination. Initiating a venture in such destinations is not that easy, but we have taken it as a challenge.

Through Fragrant Nature, we are contributing our bit to promote Kollam, as a destination. We started this venture out of passion,

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picnics and elephant riding, feeding and bathing.

Your stay at Fragrant Nature Retreat and Resort recognising the breathtaking beauty and grace of the location. It is important that the government, tourism department and the travel industry encourage and support the promotion of destinations like Kollam and other areas that can offer great holiday experiences.

It is not a secret that your business initiative is not limited to Kerala. Please cut a clear picture of your business empire.

We are mainly into construction and construction related segments and our activities are mostly in the Middle East. We are now working on foraying into the same segments in India.

If one has the passion and readiness to put in hard work, one can venture into any business initiative. One can achieve or accomplish anything, if one dreams big and strives hard to turn dreams into realities. We pursue our dreams, with passion and remain hopeful in making our mark on many more interesting and diverse ventures.

How supportive has been your family in your business initiatives? Please, tell us about them.

Nothing can ever happen, if one does not have the moral support,

will remain incomplete, without making the best use of its wellness spa Prana. Your mind and body will get a complete rejuvenation and the treatment packages offered here are in harmony with nature. At Prana, one can avail a wide range of therapies, administered with the help of highly experienced professionals.

Besides a favourite choice of leisure travellers, Fragrant

Nature is also a right place to host formal meetings and conferences. It houses a conference hall, with a capacity to accommodate 100 people. Another major attraction of the conference hall is its exclusive board room facility. Then, there are roof top restaurant and the party lawn, offering large area for very special events.

Before packing your bags, ensure that you visit Nidhi, its souvenir shop, to take home something special.

love and encouragement from the family, the greatest establishment of all times.

I am very fortunate and blessed to have a wonderful family. My husband Sajeev is looking after the construction based ventures and he has always encouraged and supported me, in all that I do.

Our lovely children motivate

us to face each day with hope and cheer. My parents, siblings and my extended family are my pillars of strength. My brother-in-law Santhosh, who is part of our hospitality ventures, deserves special mention. He shares the same passion in all the initiatives and works to accomplish them, in time.

ASIAN TRAVELLER | NOVEMBER 2011

COLUMN

T

V Duraikkannan

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irupur is the Knitwear Capital of India, so to say. The city is called ‘Dollar City’, thanks to the kind of foreign exchange it brings to the country, by way of exporting readymade garments, T-shirts and other hosiery items, to the countries all over the world. Most of the stuff one would find at international retailers like Wal-Mart, Ralph Lauren, FILA, H&M and Reebok could be traced back to the manufacturing units of this textile city.

The fact that the city’s industry provides employment to nearly six lakh people should speak volumes for the size of the market.

In terms of turnover, the city’s textile business clocks in revenues of about Rs 220 billion. All of a sudden, this entire rosy picture turned very bleak last year, because of the stricter enforcement of anti-pollution measures, on the dyeing units. Nearly 20 per cent of the workers lost jobs and closing down of the factory units was on the increase. The tough situation sprang up because of the pollution issue. The effluents were contaminating the ground water and turning the city into breeding ground of all kinds of water-borne diseases like diarrhoea, cholera, typhoid, etc., which cause four to five per cent of deaths in all.

I had witnessed this issue as early as eleven years

ago, when I was working in Coimbatore, the nearest airport city for Tirupur.

Once, when I checked with one big exporter of textiles in the town as to why the issue of anti-pollution kept cropping up again and again and why not effluent controls were not in place, he simply replied: “Most of us do not set much store by the concept of effluent treatment plant (ETP), because litigation in India is much cheaper than implementation!” Then he went on to elaborate that the litigation for not adhering to the government’s mandate of putting up an efficient ETP was much less expensive than implementation of one such plant.

systems manage to make them bad or difficult to deal with. Jack Welch was the legendary CEO of General Electric, the one and the only company in USA to remain on the Dow Jones Index right from its inception in 1896.

It has retained its place on the Dow Jones Index for the last 115 years, while other companies keep appearing and disappearing or at times exit for once and for all. GE’s

Somewhat contrasting this scenario, I learnt during my last week trip to Singapore of an interesting thing about to happen in Malaysia, starting next month or from the eve of New Year 2012. The country’s transport ministry and the police department have made a proposal, which is quite admirable in that the renewal date of the driving license of an applicant will be just the same as his or her birthday! This will obviate the likelihood of one forgetting one’s license renewal date and landing up in a police case, for unauthorised driving.

By and large, human beings are good. However, more often than not the political and administrative

management development centre at Crotonville (Westchester County, New York) remains a model management centre. The Crotonville campus attracts the world’s brightest and the most influential minds in academia and business.

Every year, thousands of GE employees undergo a transformative learning experience at the campus. It is a defining moment for their career and life!

Welch himself had in person trained some 15,000 executives and managers, at the Crotonville campus over a span of 17 years through his 250 sessions. During one of his interactions, when Welch told them that the management

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COLUMN itself was responsible for some of the ills of the company, because they did spend some five per cent of their time on how to ‘fix’ (euphemism for the usual harsher word!) the employees. The employees in turn confessed that they spent nearly 95 per cent of their time to ‘fix’ the management. It just shows that good or bad is just mutual and mutually causative and contributory.

The company I admire the most on earth is Brazil’s

Semco. It was founded in 1953 in Sao Paolo (Brazil)

by Antonio Curt Semler, an Austrian-born engineer. It is a Brazilian miracle, where there are no job titles, no written policies, no HR department, or even in the present time, no headquarters. There is still a CEO, but half a dozen senior executives pass the title every six months. All other employees are associates.

People set their own salaries and working hours.

ASIAN TRAVELLER | NOVEMBER 2011

Everybody shares the profits.

Everyone in the company knows what everyone else does. Every employee receives the company’s financial statements and can take classes on how to read them. Subordinates choose their managers by vote and evaluate them, with the publicly posted results.

Meetings are voluntary and two seats at board are open to the employees, who turn up first.

What is more intriguing and interesting is that despite all this, employees do or can have grievances and sue the company and take them to court of law, for justice. The company provides leave for the litigant employee and pays for the expenses. No wonder there is a long waitlist of candidates, for joining the company!

Semco is the proof that the more you are good, the returns are going to be even more good and progressive.

Just do remember the dictum: “People will not care how much you know about, unless they come to know how much you care about!”

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MALAYSIA

Live the monsoon moments

W

Visit Kuala Terengganu during the monsoon season, as it will give you more than one reason to be in a different world, lapping up the Monsoon Cup and the events held alongside it

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ith its rich cultural and traditional heritage, stunning landscapes, and the grandeur and unmatched beauty of various destinations within it, Malaysia is already a great holiday destination for travellers from across the globe. Home to pristine beaches, deep blue seas, exotic islands, wow-inspiring shopping malls, excellent restaurants, fabulous resorts, elegant traditional art and sculptors, fascinating architecture, etc., Malaysia is undoubtedly a dream place to visit, at any time of the year.

However, to fall more in love with this exotic city, plan your trip by the end of November, as it is the point of time when Malaysia hosts Monsoon Cup, an internationally acclaimed sailing event, which is dubbed as the ‘Formula One Sailing’.

Organised by T-Best Events Sdn Bhd, Monsoon Cup will be held at Pulau Duyong, Kuala Terengganu, from November 22-27, 2011.

Pulau Duyong lays just two kilometres offshore from Kuala Terengganu, which is strategically positioned along the South China Sea as a port of call for cruising boats, from the North-East of Asia, to South Asia and Australasia.

The event usually attracts hundreds of thousands of foreign and domestic tourists, as it is a unique opportunity to personally experience Terengganu’s splendid arts and heritage and immerse in a range of events that coincide with the competition, while lapping up the Monsoon Cup. Introduced in around 2004, Monsoon Cup has seen participation of world famous sailors such as Adam

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MALAYSIA Minoprio from New Zealand, Ian Williams (Britain) and Torvar Mirsky (Australia).

Monsoon Cup has not only catapulted sailing into the Malaysian mindset but has also acted as a catalyst in promoting Terengganu, as a tourist destination and a locale for maritime business activities. The monsoon season, which was once seen as a threat to the country’s tourism industry, is now widely viewed as the best time to lure foreign and local arrivals, to the shores of Pulau Duyong, which has morphed into a world-class host to Malaysia’s second biggest sporting event, from a small quiet fishing island in Terengganu. Pulau Duyong is one of the most known boat building centres in Terengganu. Most of the boats a must to watch the match built here are regular fishing race, a challenge between two boats, but the craftsmanship

To lend a festive mood to the atmosphere, a string of events, including Karnival Monsoon, Monsoon Cup Fishing Competition, Monsoon Cup Concert and Coronation Cup are being held alongside the Monsoon Cup of every boat built here is immaculate.

Having packed your bags to Pulau Duyong to be part of the Monsoon Cup, it is

identically matched boats.

When two boats are on the starting line, the race is called match racing. Match racing has its own set of rules, which

ASIAN TRAVELLER | NOVEMBER 2011

are slightly different from the regular racing rules, paving the way for a very close, aggressive competition, in which collisions are certainly not rare. Match racing is tremendously exciting to participate in and unlike other sailing competitions, it makes for a thrilling watch.

Before the start, the boats vie for control, circling each other and trying to wipe each other off, in an elaborate game of cat and mouse.

To lend a festive mood to the atmosphere, a string of events, including Karnival Monsoon, Monsoon Cup Fishing Competition, Monsoon Cup Concert and Coronation Cup are being held alongside the Monsoon Cup. First introduced in 2009 to promote Monsoon Cup and the sport of sailing at all the seven districts in Terengganu, Karnival Monsoon has now become an integral part of the event.

With plenty of fun filled activities, the carnival has over the years won the heart and mind of the travellers.

This year, Karnival Monsoon will be noted for the

Sasuke Weather Challenge.

Visitors to Pulau Duyong will get a chance to experience the challenge, which is a simplified Sasuke course.

Each run will be timed and the fastest three participants will get a chance to compete in Sasuke Malaysia Season two, next year. A 12-year old exciting sports TV programme produced by Tokyo Broadcast System in Japan, Sasuke is where contestants of all races and age come together four times a year in a game that tests both physical and mental strength of the participants.

“It is an extremely challenging sport. Participants have to go through various obstacles like hop, step and jump, jump hang, half tide attack, warped wall, Tarzan rope and the biggest of all, the 25 metre Sasuke tower. This is definitely going to be one of the biggest attractions during Monsoon Cup,” says, Zai Johari, Executive Director, Sasuke Malaysia.

Another attraction that adds to the festive mood of Monsoon Cup is the Coronation Cup, a sailing competition. It was

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MALAYSIA first organised in 2007, in conjunction with His Majesty’s coronation as the King of Malaysia and was participated by the King, the then regent of Kelantan, the Prime Minister, the Chief Minister of Terengganu and some corporations. Then, the Monsoon Cup Concert will surely grab your attention, as it will provide you a rare opportunity to listen to the melodious voices and live performances of some of Malaysia’s big names. Some of the bigwigs, who have performed at Monsoon Cup Concert, include Amy Search, Mawi, Jaclyn Victor, Hattan, Adibah Noor and Dayang Nurfaizah.

Since Monsoon Cup is more than just a sailing competition, one would not be in dearth of options, to engage in an activity of one’s liking. If you are a fishing enthusiast, there is Monsoon Cup Fishing Competition.

Organised in collaboration with Berita Harian Joran, fishing enthusiasts have, over the years, made this competition, a huge success.

Introduced in 2007 for the first time, this event draws about 1500 participants on average and is one of the main attractions, at the Monsoon Cup. Colouring Competition also deserves a mention, as it is another platform

for you to know Malaysia more intimately. Launched in 2007 with the support of Bank Rakyat, the painting competition today pulls about 1800 participants, aged between five to 12 years old.

In short, if you visit Malaysia by the end of November, you can return home mesmerised by the sheer magnitude and charisma of the Monsoon Cup and the events held alongside it.

If you had enough of Monsoon Cup, its time for you to embark on exploring places of tourist interest such as China Town, ‘Pasar Payang’, Sultan’s Palace, State Museum and the latest attraction Masjid Kristal

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If you had enough of Monsoon Cup, its time for you to embark on exploring places of tourist interest such as China Town, ‘Pasar Payang’ (Central Market), Sultan’s Palace, State Museum and the latest attraction Masjid Kristal. Kuala Terengganu is the largest city and the royal capital of Terengganu state, Malaysia. Kuala Terengganu is also famous for its dishes Keropok Lekor and traditional dish Nasi Dagang. See to it that you taste these dishes, before you pack your bags back to home.

The Central Market is sure to lure you with its sheer

uniqueness. This two-storeyed market is home to all kinds of goods and one can shop for items ranging from poultry to sea products and utensils to bed sheet. The stalls beside the entrance are the best place to buy local made snacks and candles.

From the Central Market, one can head to Bukit Puteri or Princess Hill. Located just opposite the market, this hill was at one point of time a defensive fortress and residence for the Sultan.

You can climb atop the hill through the stairs and have a look at the flagpole, a few cannons, a bell and a lighthouse. Once you are atop the hill, on one side you have the panoramic view of Kuala Terengganu and on the other side the sight of fishing boats returning home, after a hard day.

Just right beside Bukit Puteri is the Istana Maziah, the official palace of Sultan of Terengganu. Constructed in the late 19th century, the palace is built with a mixture

ASIAN TRAVELLER | NOVEMBER 2011

MALAYSIA of limestone, clay coarse salt, etc., and sports French like design. The palace is, no doubt, a beauty to behold.

A visit to China Town will surely take you to an era, when Chinese were a dominant force in the region.

It is in fact a row of pre-war old buildings, which are believed to be the residences of Chinese, who arrived in Malaysia during the 19th century. Most of the houses are two-storeyed buildings and they come with brick or concrete structure and wooden flooring, in the second storey. You can still find some old buildings here, with heavy wooden front door and wooden carved windows and you are sure to marvel at the colourful long roof that has made it a

the rare opportunity to see batik printing, production of Keropok Lekor and drying fish under the sun. You can also take a walk to the end of the village to enjoy the shallow sandy beach.

Your visit to Terengganu would remain incomplete, if you miss out Losong Museum. Situated just about six kilometres from Kuala Terengganu, this state museum houses 10 galleries and here you can find 19th century Chinese wares, pre-historic tools, ancient Islamic manuscripts carved on stones, etc. Outdoors, you can find herb gardens and fisheries museum. Also, it is recommended to spend some time under the pine trees, enjoying tides hitting the shores of Pantai Batu Buruk.

Tengah Zahara Mosque, the first ever floating mosque in the country. Built on the estuary of Terengganu River, the mosque features both modern and Moorish architectural design. Near to the mosque there is a park

with beautiful pine trees and you are sure to have a memorable time here. Visit the mosque in the evening, to watch the setting sun turning the building into golden colour, enjoying the cool breeze from the sea.

Before you set out to explore the rest of Malaysia, make sure to visit Tengku Tengah Zahara Mosque, the first ever floating mosque in the country. Built on the estuary of Terengganu River, the mosque features both modern and Moorish architectural design unique and beautiful spot for photographers. Besides local coffee shops, batik and souvenir stalls, restaurants, one can also find a Chinese temple here, which is painted in red colour.

One can also plan a trip to Seberang Takir, a small fishing village, where you can get to know local culture and local people more intimately. Here you will have

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If you happen to be at the beach, which hosts annual beach festival and food stall, during windy days, it is the best time to give a try at flying kites. As one of the cleanest beaches, here you can go swimming till you have enough of sea bath experience.

Before you set out to explore the rest of Malaysia, make sure to visit Tengku

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KARNATAKA TRAVELLER To enjoy the panoramic beauty of sea shores, head to Gokarna Beach, which is just five minutes walking distance away from the main street.

Here, you can have enough of sun and it is one of the best places to enjoy sea bath. Left side of the beach is bordered by a small hillock and the right side extends further, to the north, through fishing villages.

Take a walk along the shore, just enjoying the views. And, that alone will make the visit to this beach, a unique experience.

If you opt for a secluded beach, then the Paradise beach is the place for you. Not much more than a protected cove, the tiny Paradise beach is the most secluded of beaches in Gokarna and it is a wonderful place to spend the day, frolicking in the water and staring, at the sea. Great for sunbathing and swimming, the sports activities, including There aren’t many destinations that satisfy the needs surfing, skiing and banana Paradise beach, also known as of both the pilgrim and the leisure travellers. With a boat cruises. The beach is also full moon beach, is accessible couple of pristine beaches and a number of famous a good place to collect shells only through sea or forest. So, getting to the beach itself will and other sea curios, and if temples, Gokarna is an exception. Travel to this be a thrilling experience. you are travelling with your village, for one of the most memorable holidays One is also sure to lap up children, they are sure to have the Kudle beach. It is situated a dream time, here. about six kilometres from arely one gets to is the one that gets most Separated from Om Gokarna, along a muddy see a place, with as crowded during the season beach by a cliff, you have hill. The beach is connected many as five virgin and offseason times, alike. another option in Half moon to Gokarna town via a beach beaches, each separated by The beach has the shape beach, to have enough of sea hills and cliffs! Half a mile of the spiritual ‘Om’ sign experience. It is a mesmerising road that winds around a hillock. Palm trees that border of sparkling sand, palm and hence the name Om beach, with the shape of a trees swaying over the white beach. It is the only naturally half-moon and you can spot a the beach and small huts and beach side eating outlets, beaches, lush tropical plants ‘Om’ shaped beach and it couple of shacks here, which make it a great hangout place. and tempting sunshine make is considered to be one of are usually operated during It is also one of the safest Gokarna, a village in the the most important places the tourism season. Classical beaches for sea bath.

Uttara Kannada district of for individual fulfilment Indian village like huts are It is too early to conclude Karnataka, one of the most - physically, emotionally and spread over a small area, that Gokarna is an exclusive scenic beach destinations, in spiritually. In addition to its bordering the beach and they beach destination. Being a India. The beaches here have auspicious appearance, the render a rustic touch to the land of temples, this rustic a peculiar landscape, thanks beach is also famous for water atmosphere. to its close proximity to the Western Ghats. The five beaches - Kudle, Om, Half moon, Gokarna and Paradise - are bound by hills, on all possible sides, providing you a different beach holiday experience.

Om beach, the most famous beach in Gokarna, is pretty isolated and yet,

The magic of seas and shrines

R

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ASIAN TRAVELLER | NOVEMBER 2011

KARNATAKA TRAVELLER village is also a known pilgrim centre. Gokarna pulls both hedonistic holiday makers and pious pilgrims, with equal enthusiasm. It can, therefore, well be said Gokarna is a place of contrasts.

Pilgrim centres in Karnataka are excellent examples of its rich cultural heritage and famous for their architectural elegance and grandeur. Gokarna is in no way different. Sandwiched between the Gangavali and Aghanashini river mouths, it is one of the three places of ‘Tristhali’, the others being Rameswaram and Varanasi.

The term Gokarna literally means cow’s ear and the village, with its temples dedicated to Lord Shiva, is known as the ‘Kashi of the South’. It is believed that Lord Shiva materialised from the ear of a cow. Gokarna was part of Vijaynagar and Sodhe kingdoms, before the region was forcefully taken over by the Portuguese.

Mahabaleshwar Temple is the main pilgrim attraction, in Gokarna. It is a Shiva temple and houses the ‘Atmalinga’, a revered ‘Shiva Lingam’. According to the legend, the Atmalinga was placed at Gokarna, in the temple precincts where it is presently deified, by Ravana, the demon King of Lanka, of epic Ramayana. Ravana received the Atmalinga, a powerful weapon, from Lord Shiva and he was tricked

by Lord Ganesha to place it in Gokarna, on his way from Mount Kailash in the Himalayas, to Lanka. Ravana was instructed to not to keep the Atmalinga on the ground, since it would get fixed, once it touches the ground.

Several of the temples in this village have their origin in the pieces of Atmalinga, which broke into pieces and flew to different parts, when an angry Ravana tried to pull out the weapon from the ground.

Built in Dravidian architectural style, with granite stones, the temple will even lure a leisure traveller.

Besides the Atmalinga, you can find a carved stone image of Lord Shiva, in a standing position. The temple is surrounded by high walls and one could enter the western entrance from the direction of the ocean. These huge walls with battlemented parapets and octagonal domed tower reflect the influence of Maratha practice. The temple consists of a spacious hall, with triple porches. The floor of the hall features an intricate engraving of a giant tortoise.

Besides the Mahabaleshwar Temple, there are several other shrines in Gokarna that are linked to the local legend narrated earlier.

Sri Maha Ganapathi temple is one of them. This shrine was built in honour of the boy Ganapathi, who deceived Ravana. The temple has a granite image of Ganesha, also known as Sidda Ganapati.

At the top of its head there is a hole and it is said to be the mark of a violent blow, inflicted by Ravana.

Gokarna also has another tourist attraction in ‘Gogarbha’, a cave located in the nearby hill. The term ‘Gogarbha’ means ‘the womb of cow’ and according to legends, it was one of the pieces of Atmalinga that vanished in the form of a cow that made this cave. It is still visited by ‘sadhus’ and they use it as a resting place.

Another major attraction is the Kotitheertha, a man-made pond, which is used for immersion of idols and ritual bathing. It is surrounded by temples and has a small platform in the centre. Devotees usually take bath in this pond, before they visit the Mahabaleshwar Temple, for worship.

ASIAN TRAVELLER | NOVEMBER 2011

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GUJARAT TRAVELLER

Relive the history I

f delving deeply into the history and the culture of a destination is your passion, with several known museums and galleries spread across the state, Gujarat is one of the best destinations in India, to take a journey back to history, to live those moments with reverence and know the deep rooted culture, in all its virginity. The real appeal of Gujarat lies in its culture, as this western Indian state is a melting pot of varied traditions and religions.

Even while embracing modernisation, Gujarat and its people have been able

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to preserve the rich culture and tradition of the ancient times. The royal palaces and the museums in Gujarat say a silent story of its rich cultural, historical heritage and architectural legacy.

By reflecting the culture and tradition, the state’s museums, reportedly the second best in India, often win the hearts of the tourists.

Covering topics from art nouveau to history and comic strips to science, they are sure to take you to a new enthralling experience level.

Being the land of Mahatma, Gujarat has a major tourist attraction in the

Gandhi Smarak Sangrahalaya.

Located on the banks of Sabarmati River, Ahmedabad, this museum was designed by the renowned architect Charles Correa, in 1964.

Though it was built with an objective to store the personal memorabilia of Gandhi, today, the exhibits

depict the vivid and historic events in his eventful life.

Here, you can find books, manuscripts and copies of his correspondence and photographs, with his wife Kasturba and other ashram associates. Life-size oil paintings and actual relics, like his writing desk and

ASIAN TRAVELLER | NOVEMBER 2011

GUJARAT TRAVELLER

Visit the museums and galleries in Gujarat, to muse on history, important persons, deep rooted culture and to live in the past spinning wheel, add more charm to the museum. The modular pavilion unit is designed for easy extension and the museum resembles village houses, in the Banni region. There are five huts, each with a different function and they surround to make a courtyard. The rooms are enclosed by brick walls and wooden louvered screens.

The journey through the life of the father of the nation does not end with Gandhi Smarak Sangrahalaya.

However, to know more about him, your next stop should be at Rajkot. Located just off the busy Gheekantha

Road, Rajkot, is the Kaba Gandhi no Delo and it is where he resided in the early days of his life, while his father Karamchand Gandhi was serving as the diwan of Rajkot. Converted into a museum called Gandhi Smruti, the house offers a pictorial tour through his life and it is one of the right platforms for one, to learn lots of interesting things that had happened in his life.

There is a small weaving school and it will surely make you recall Gandhi’s passion for the handloom industry.

Besides the museum, the narrow streets surrounding

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this old city will definitely reward a wanderer.

Before setting out to Rajkot from Ahmedabad, one is advised to spend enough time in the Manchester of India, exploring its various offerings. It is worth utilising

some time to know about the Iron Man of India and all that one needs to do is to visit Sardar Patel Memorial that is located in the beautiful environs of Shahibaug.

Established in memory of SardarVallabhbhai Patel,

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GUJARAT TRAVELLER who was a great freedom fighter, the memorial houses his portraits and that of his family members and friends.

Also known as Moti Shah Mahal, here you can find the biography of Sardar Patel, which contains a detailed description of different phases of his life.

The memorial covers the central hall and the adjoining four rooms, on the ground floor. The central hall showcases a number of photos, depicting his life, family, friends and national movement. They are marked with biographical descriptions and quotes, by his admirers and colleagues. Three of the four rooms preserve relics of Patel’s life and his personal possessions, including books and newspapers of the time, his khadi kurta, jacket and dhoti, shoes, slippers and European-style clothes. Then, there is a room that enshrines documents regarding his work as the home minister of India, his efforts at integrating the princely states, his legal career and education. A major attraction of the Sardar Patel National Memorial Museum is the national flag that was designed by the Indian National Congress in 19301931. Another attraction is the Sardar Open Garden that surrounds the museum. Here, you can get to see peacocks roaming freely. Besides the

museum and the garden, there is Sardar Open Air Theatre, where documentary films are shown during specific occasions.

Ahmedabad is also home to other major museums such as the Calico Museum of Textiles, the Kite Museum, the Utensils Museum and the Lalbhai Dalpatbhai Museum. Established in 1948, the Calico Museum of Textiles, which is housed in two buildings, is undoubtedly one of the leading museums in India and it exhibits a collection of fabrics, from across the country. A stroll through the museum is worth the while, as it depicts different centuries through the medium of textile. It also presents you an opportunity to get the taste of religious clothes, to the ones worn in royal court rooms, as one building is dedicated to the textiles of religious

Located at Paldi, the Kite Museum is housed within Sanskar Kendra, an architectural marvel designed by the renowned architect Le Corbusier

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significance, while the other building displays traditional court fabrics, tents, carpets and costumes. The collection of pichhwais and patachitras deserves special mention, as it adds to the elegance of the textiles on display. The stroll, for sure, would not be a monotonous one, as there are ritual art, temple hangings, South Indian bronzes, Jain art and crafts, etc., on exhibit, to grab your attention.

Next in line is the Kite Museum, where you can be with kites of different colours and sizes. Located at Paldi, the museum is housed within Sanskar Kendra, an architectural marvel designed by the renowned architect Le Corbusier. Here, you can find a collection of rare kites, from the ones crafted from 400 pieces of paper, to the ones which feature paintings of Radha Krishna and sequence of garba dance.

A major tourist attraction, this museum also has in it lavishly designed and decorated hexagonal Rokoku (which

are beautiful Japanese kites) and kites made of polythene, nylon, cotton and paper.

For the art and archaeology lovers, the financial capital of Gujarat offers the Lalbhai Dalpatbhai Museum. It comes with a library and is known for attractions such as stone and metal sculptures, wood works, famous paintings of Tagore and artwork of Nepal and Tibet, etc. The atmosphere is calm and tranquil and the feeling you get here is inexplicable. Avid readers and book lovers will love this museum, as it presents a number of ancient books and rare manuscripts that cover a variety of topics from Buddhism and Jainism, to Vedas and different branches of Indian philosophy. Home to the largest collection of Jain scripts, the museum is a must visit.

For the ones keen on revisiting the life and lifestyles of past era, Ahmedabad offers an option in its Utensils Museum. It is located in the vicinity of Vishalla Village Restaurant. If you have already visited other museums in the city, here you can rest for a while, savouring the taste of authentic Gujarati village cuisine, before exploring the museum, where you can find different utensils collected from all over the country, on display.

Besides Kaba Gandhi no Delo, Rajkot has the Watson Museum and Library, which will take you to the colonial period. Located in the Jubilee

ASIAN TRAVELLER | NOVEMBER 2011

GUJARAT TRAVELLER

Garden, the museum is named after the British political agent Colonel John Watson, whose collection of historical and archaeological artefacts are on exhibit here. Two imperial lions at the entrance are just indicators of what to be followed inside the museum.

Third century inscriptions, arrays of arms, delicate ivory works, marble statue of Queen Victoria, paintings and artefacts of various royal families, intricate religious statues, costumes and design of the houses of the local tribal people, etc., make this museum a unique one and worth exploring.

When you stop at Vadodara, make sure to visit the Vadodara Museum and Picture Gallery, and the Laxmi Vilas Palace. Built in 1894, the Vadodara Museum, which resembles the Victoria and Albert Museum of London, is situated in the Sayaji Baug Park. The park, located on the banks of Vishwamitri River, is also home to the Sardar Patel Planetarium and the Sayaji Baug Zoo. The major attraction of the park is the floral clock, at the centre of the garden.

With lawns and fountains, the park is an ideal place for one to unwind. Hence, the visit to the museum will be rewarded for more than one reason. Designed by Major Mant and R F Chisholm, it is one of the most famous museums in India that preserves a rich collection of

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art, sculpture, ethnography and ethnology. Among other things, the museum houses sculptures removed from sites at Roda and Shamlaji in Eastern Gujarat, architectural fragments and pottery from Champaner, Indian and foreign coins, skeleton of a blue whale, pieces of the carved ceiling

will also surely render you a memorable experience.

Here, you can enjoy works by British painters J M W Turner and John Constable, Tibetan art and a collection of Mughal paintings.

Another attraction in Vadodara is the impressive Laxmi Vilas Palace, which was once the residence of

When you stop at Vadodara, make sure to visit the Vadodara Museum and Picture Gallery, and the Laxmi Vilas Palace, which houses the Maharaja Fateh Singh Museum from Sheikh Farid’s tomb in Patan, glazed ceramics from Ahmedabad, unique patola sarees from Patan and a collection of bronze images of Jain tirthankaras found from Akota. With art works that cross the boundaries of India, the picture gallery

the Gaekwad family. With its Indo Saracenic style of architecture, the palace has always been a tourist attraction.The Maharaja Fateh Singh Museum is housed within the palace and it exhibits Gaekwad family’s rich collection of treasures,

European paintings of old masters like Raphael, Titian and Murillo, western and Indian modern paintings, contemporary Indian art, Greco-Roman artefacts and Chinese and Japanese art. To visit this amazing museum, prior permission and advance booking is required.

As you move on from one place to another, discovering various attractions in Gujarat, see to it that you also visit the Kutch Museum in Bhuj. Established in 1877, this oldest museum in Gujarat was earlier known as Fergusson Museum.

Situated almost on the banks of the beautiful Hamirsar Lake and opposite the Nazar Baugh garden, the museum displays gold and silver ornaments, Kshatrapa inscriptions, archaeological finds, weapons, musical instruments and stuffed animals. The picture gallery and section for shipping should not be missed, as they are unique in every sense.

A section of the museum is devoted to tribal cultures and it houses ancient artefacts, folk arts and crafts and information about tribal people.

The wondrous journey back to history does not end with the Kutch Museum, as there are several other small museums and galleries spread across this Indian state, unfolding unique stories. So, miss not any museums, while you are in vibrant Gujarat.

ASIAN TRAVELLER | NOVEMBER 2011

MANIPUR TRAVELLER

A poetic land There is something special about being at one with nature. If you fancy a vacation at a destination, where you can marvel at the beauty of nature, head to Churachandpur

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f you are fed up with other usual destinations and are in search of something new, travel to the heart of Manipur, the fabled Churachandpur, which is a veritable paradise on earth, where mother nature has been extra generous in her offering.

Also, if exploring unexplored destinations is your passion, this hill town is the best choice and here you can experience the warmth of nature, shop at handicraft market, explore tribal culture and all the more quench the growing desire for adventure.

This largest district in the jewel of India has a tale of resurrection to tell. The town was almost devastated by the Japanese bombing during the second world war. It has recovered well and is now a tranquil tourist spot, where

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one can be with the nature.

However, there is always a certain level of sentimental attachment, when one looks back at the years gone by and the changes it has brought in.

It is the second largest town in Manipur, after Imphal, the north-eastern state’s capital.

It is mainly a hilly destination and the view of narrow valleys and wet rice paddy fields is something that will remain in your memories, for a long period.

Churachandpur is locally known as ‘Lamka’, which means a place situated at the road junction (‘Lam’ means path or way and ‘Ka’ means junction). Here, you can meet Kuki people, descendants of an ancient culture, and encounter old world traditions, on a Khuga River adventure. Distinct

tribes such as the Chin, Kuki, Mizo, Naga and Zomi ethnic groups inhabit the land and hence, you are in for the cultural ride of your life. Since Churachandpur is home to a mosaic of tribes, it is the best destination for those eager to explore tribal cultures.

There are about 15 tribes and nearly 10 other communities in Churachandpur, each with different dialects and languages.

Being home to different tribes, this largest district in Manipur is famous for tribal handicrafts and woven garments. The handicraft market is popular for its various indigenous crafts and colourful artefacts and once in the market you will be transported to a different world and you won’t feel time fleeting away. The artistically

made bamboo items are quite popular among visitors from across the globe. The handicraft market is an ideal place to shop for local items and to pick up beautiful and unique souvenirs. Then, there are Tribal Museums at Tuibuong and Thangzam Road and visiting them will be a rare experience. Usually, travellers to Churachandpur spend their quality time at these museums and in and around it, exploring various offerings and tourism products, on offer. Situated about six kilometres from the city, Tuibuong is mainly home to ethnic Thado-Kuki community.

The tribal folklore, myths and legends, dances, indigenous games and martial arts and exotic handicrafts are invested with the mystique of

ASIAN TRAVELLER | NOVEMBER 2011

MANIPUR TRAVELLER nature. Plan your visit during October-March, to experience the magic of salubrious weather in this tribal town.

During this time the weather is usually dry and cool. In January, it is rather chilly, as the winter season reaches its peak.

Churachandpur not only takes you back to the culture and the civilisation of the people, but it also opens up another world of natural beauty through the small villages, waterfalls, lofty peaks and gurgling streams. For instance, Ngaloi waterfall in the nearby Ngaloi village is one of the most sought after tourist spots in Churachandpur. Situated about nine kilometres from the main town, with its green, low-lying mountains, Ngaloi village will make one wonder at its rustic beauty. It is the perfect destination for any

nature lover and the waterfall just adds to its natural beauty.

The pool at the foot of the falls is ideal for a quick dip, which will in turn infuse fresh energy into one.

Another major attraction is the famous Tonglon Caves and it is located around 32 kilometres from Churachandpur. If you are an adventure seeker, you will surely love the time here at the caves. Tonglon is also famous for its oranges and orange products. A visit to Tipaimukh, one of the six tribal development blocks of Churachandpur district, will be rewarded as it is the meeting point of Barak river and Tuivai River. It is one of best place in Manipur, to enjoy boat riding.

Churachandpur can be easily reached from Imphal, This hilly town lies on the village. It is one of the most the capital city of Manipur. banks of Khuga River, which beautiful artificial lakes in From Imphal, there is is locally called Tuitha. The North East India and can hardly two hours drive to river has its origin in the hills be compared to Barapani this hilly town. Excellent of Singngat sub-division and (Umiam) lake at Shillong. accommodation facilities are joins the Manipur River, at Taking a boat cruise is ideal to available in and around, for Ithai in Bishnupur district. It is enjoy the scenic beauty of the the tourists coming from all also worth visiting the Khuga surrounding places. over the world.

ASIAN TRAVELLER | NOVEMBER 2011

dam that is located near Mata village. This earthen dam is about 230 metres long. The dam has created a beautiful artificial lake at the southern tip of Lamka town, near Mata

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TAMIL NADU TRAVELLER

Travel with Dr S Bakthavatchalam, to experience the wild beauty of Mudumalai

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here are no words that can tell the hidden spirit of the wilderness that can reveal its mystery, its melancholy and its charm.

The best way to experience it is to personally be there, with a longing desire to explore the charming beauty of the wilderness. With rolling hills, virgin forests and verdant grasslands, Mudumalai, a serene paradise with nature’s bounty, is one of the best places for one to immerse in the wild beauty of mountain ranges. Perfected by challenging rocks and endless trekking trails, tree houses and jungle camps, elephants, flying squirrels and infinite species of birds and animals, the wilderness of Mudumalai will surely fascinate the nature lover in you and help you disconnect from the world and connect with yourself.

Mudumalai, situated at the north-western side of the Nilgiri Hills, is an important wildlife habitat, thanks to its strategic position as a wildlife corridor, connecting several other protected areas that are a part of the Nilgiri Biosphere Reserve. Mudumalai Wildlife Sanctuary is surrounded by Bandipur and Nagarhole National Parks to the north,

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A wildlife corridor Wayanad Wildlife Sanctuary to the west, Mukurthi and Silent Valley National Parks to the south, and Sigur plateau, which connects to the Sathyamangalam Wildlife Sanctuary and Reserve Forests and Biligirirangan Hills Wildlife Sanctuary, to the east. It is one of the most happening sanctuaries in South India, with a large number of `jungle’ resorts, on the outskirts of the forest.

The term Mudumalai literally means ‘first hills’ and it is one of the first wildlife sanctuaries established in India. Divided into five ranges, Masinagudi, Thepakadu, Mudumalai, Kargudi and Nellakota, Mudumalai is home to at least

266 species of birds, including endangered species like the Indian white-rumped vulture, the long-billed vulture and the near threatened black and orange flycatcher. Here, one can also spot herds of Indian elephants, vulnerable gaur and chital, Bengal tigers, Indian leopards and other threatened species.

The sanctuary abounds with civets, antelopes, langurs and macaques and rides into the parks on specially laid out dirt roads called ‘game roads’, which usually pass close to grazing areas, salt licks and water holes, offer excellent views of wildlife. Most of the common wildlife - deer, gaur, elephant and langur - can be seen at a close range. The

Forest Departments offer mini bus safaris inside the park.

Though they get crowded during peak holiday seasons, these mini buses offer ample opportunities to spot wildlife that freely roam around the sanctuary.

The Tamil Nadu government had in April 2007 declared Mudumalai as a Tiger Reserve and now, the UNESCO World Heritage Committee is considering the sanctuary to be declared as a World Heritage Site. The sanctuary is situated at a point, where the boundaries of Kerala and Karnataka meet. Moyar River and the proximity to the imposing Nilgiri mountain ranges, make Mudumalai different

ASIAN TRAVELLER | NOVEMBER 2011

TAMIL NADU TRAVELLER from other wildlife sanctuaries. One of the major attractions is Moyar River Gorge, also called the Moyar Canyon. It is a dramatic 20 kilometres long gorge dug out by Moyar River, which plunges into the gorge below Theppakadu in a roaring water-fall, popularly known as Moyar falls.

Moyar River, which runs through the dense forest, is an ideal location to spot animals, as they stroll into drink water from the river. The view point near the Moyar Gorge offers a panoramic view of the gorge and the forests, with the Nilgiri Hills in the background. The gorge, which is nearly a thousand feet deep, cuts through the hills. The Moyar watchtower, built like a lighthouse, stands deep inside the forest, on the edge of a cliff, overlooking the Moyar Gorge. When you gaze

upstream, you can see the Moyar River plummets down into the gorge, disappearing in its own spray.

This tourist spot also has another great fall in Kallatty Falls and it is located about 30 kilometres from Theppakadu.

On your way to enjoy this breathtaking fall, stop at Theppakadu Elephant Camp, one of the biggest elephant camps in South India. Set up in around 1972, it is now home to around 25 elephants.

At the camp, you can watch how elephants are fed and take a joy ride.

To enjoy boat cruises, head to Pykara Lake, which lies between the hills. The annual summer boat race that is held here is a major tourist attraction. Other attractions in and around include the view point at Kargudi, Ombetta Lake, Chief Minister’s Watchtower and Safari Van

ASIAN TRAVELLER | NOVEMBER 2011

rides on Sand road, Circular road, Manradiar road, Jayadev Avenue and Bombax road.

Reaching this beautiful wildlife sanctuary is not at all a strenuous task. The

Mysore on NH 212 to Gundlupet, then NH 67, to Theppakadu. Besides the cottages operated by the Forest Department, there are a number of various private

nearest international airport is at Coimbatore, while the closest railway station is at Udhagamandalam. The park is most conveniently accessible by road from

resorts and guest houses. One can also opt for Greenwoods Nature Camp, an eco friendly wild life nature camp that is located against the backdrop of dense Mudumalai.

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AVIATION

Qatar Airways to launch seven new routes in 2012

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atar Airways is all set to launch seven new routes to countries such as Australia, Africa, Europe and the Middle East, as part of its route expansion

capital of Helsinki, Croatia’s capital city of Zagreb, Gassim in the Kingdom of Saudi Arabia, three East African cities - Zanzibar, Kigali and Mombasa in Tanzania and

plans for 2012. The airline Rwanda and Kenya, for has set its eyes on Perth in new routes.

Western Australia, the Finnish As per the available

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information, all seven new routes are expected to be launched over the next few months and they will be operated from the airline’s hub in Doha, capital of the State of Qatar. The new routes will join previously announced Baku and Tbilisi, the capital cities of Azerbaijan and Georgia, respectively, which will become part of Qatar Airways’ family of routes, from February 1, 2012.

“We are continuing what we started back in 1997, when Qatar Airways was launched.

With new routes and new aircrafts, we aim to further strengthen what is truly a global network airline. Our mission has been to operate to key business and leisure destinations

Akbar Al Baker, CEO, Qatar Airways

around the world and to serve underserved markets, where others dare not venture into.

We take bold decisions to serve certain markets, because we believe it makes strong business sense. Our expansion strategy for 2012 shows the confidence Qatar Airways has in such a diverse range of destinations. We look forward to offering even greater choice to the travelling public,” says, Akbar Al Baker, CEO, Qatar Airways.

ASIAN TRAVELLER | NOVEMBER 2011

HOSPITALITY

Outrigger to manage Phi Phi Island Village Beach Resort and Spa

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s part of its efforts to expand its presence in the Asia-Pacific region, Outrigger Hotels and Resorts, one of the fastest growing privately held leisure lodging and hospitality companies, has entered into an agreement to manage the idyllic Phi Phi Island Village Beach Resort and Spa in Thailand. The company, which has already assumed full sales and marketing responsibility, will have complete operational control of the property by November 1, 2012. The resort will continue to operate under its current name until Outrigger gets the full control over the property and

then, it will be re-branded as Outrigger Phi Phi Island Resort and Spa. With this deal, it has three hotel properties in Thailand.

“Phi Phi Island is famous for its absolutely majestic scenery and the Phi Phi Island Village Beach Resort and Spa is a magical, award winning property. We are proud to have been chosen

to manage this iconic resort and welcome this property into our growing collection of beachfront resort hotels in Asia-Pacific,” says, Darren Edmonstone, Outrigger’s Managing Director for the Asia-Pacific region.

Phi Phi Island Village Beach Resort and Spa, which has 112 villas, four restaurants, two bars, a spa,

a fitness centre and a dive and activity centre, is located on the quiet northern peninsula of Phi Phi Don Island.

The whole area is characterised by white powder sands, colourful coral reefs, turquoise waters and spectacular views of the Andaman Sea. Phi Phi Island is located 30 miles from Phuket and 26 miles from Krabi and it can be accessed by public ferries as well as the hotel’s new private luxury boat.

Renovations worth $1.7 million will be made to the property, to align it with Outrigger’s brand standards, prior to its relaunch as Outrigger Phi Phi Island Resort and Spa.

Manasarovar The Fern to commence operations in Hyderabad

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anasarovar The Fern – Hyderabad, a five star Ecotel Hotel, is all set to commence its operations from November 24, 2011. Strategically located in Begumpet, Secunderabad, Manasarovar The Fern

– Hyderabad is marketed

by Concept Hospitality. The hotel overlooks the majestic Husain Sagar Lake and the Nizam’s Chiran Fort Palace.

The hotel comes with 102 rooms and each room is appointed elegantly and

ASIAN TRAVELLER | NOVEMBER 2011

designed in a way to give its guests the feeling of space, comfort and luxury. All the amenities in the rooms are eco-friendly and the hotel has avoided non-bio degradable products, as part of its eco initiatives.

For fine dining and banqueting, Manasarovar The Fern has in it a patisserie, a coffee shop at the lobby level, a multi cuisine open terrace and enclosed restaurant with three private dining rooms and a well-stocked bar at the top level, which offer a panoramic view of the Hyderabad city. The

hotel has a total of four banqueting venues and two board rooms. Other facilities at this soon to be launched hotel include a business centre, well equipped modern gymnasium, swimming pool, indoor games and a spa, to rejuvenate and relax one’s body and mind.

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EVENT

Indian Travel Mart 2012 to be held in Sharjah

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n an attempt to showcase the vast richness of Indian tourism and the variety it has to offer to the world, Indian Travel Mart (ITM) will be held at Sharjah, UAE from February 29, 2012 to March 2, 2012. Organised by Giant Marketing Service FZC in association with the Indian Trade and Exhibition Centre m.e., the event is expected to attract hundreds of thousands of exhibitors and visitors from across the globe.

“Indian Travel Mart 2012 is tailor-made to unlock the business potential for the Indian tourism industry in UAE. The three day

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event will feature major Indian destinations catering to adventure sports, eco tourism, heritage spots, beaches, holiday retreats, spiritual sites, and health and wellness resorts, under one roof. It will also showcase a diverse range of accommodation options, breathtaking tourism attractions and new airline routes, to different destinations in India,” say the organisers of the event.

ITM 2012 will feature an array of products from the Indian travel and tourism industry and therefore the event is expected to act as the

right platform to meet and interact with international clients, to acquire new markets, service existing markets, or acquire market intelligence for your products and services.

The exhibitor profile for the ITM 2012 include tourism boards in India, state tourism offices, tour operators, travel agents, trade/services industry related to travel and tours, hospitality sector, airlines, etc. The exhibitors will be provided with shell scheme stands of size 7.5 square metres with rear and side walls, carpet for stand area, fascia in English and

other necessary equipment for the stall.

“Located at the crossroads of Europe, Asia, Middle East and the West, UAE is the right place for meeting and interacting with international clients. The UAE market also gives ample room for diversified business in the travel and tourism sector,” say the organisers, referring to the selection of Sharjah, to host the event.

Tour operators, tourism bodies, travel agents, government organisations from UAE and other countries are expected to actively take part in ITM 2012.

ASIAN TRAVELLER | NOVEMBER 2011

MARKETING

Special packages to lure Indians to South Africa

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ndian travellers can enjoy special packages to South Africa, as South African Tourism, the national tourism agency responsible for the marketing of South Africa as a preferred tourist destination, together with SOTC, a leading travel agency, has introduced ‘Scenic South Africa’, a nine day package for Indian travellers. The package offers travellers a superior holiday experience, with five star accommodations, return airfare, sightseeing, meals, travel insurance and all transfers and services of an SOTC tour manager. One gets to visit the most picturesque locales/destinations like Port Elizabeth, Knysna, Oudtshoorn, Cape Town, Sun City and Johannesburg. Indian travellers can experience various exciting and spectacular activities, including wine and cheese tasting, whale watching, luxurious spa, hot air ballooning, bush tours, helicopter ride, bungee jumping and shark cage diving.

ASIAN TRAVELLER | NOVEMBER 2011

Mandarin Oriental unveils winter packages to Prague

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uring winter, Prague is a magical holiday destination. Charming Christmas markets, breathtaking architecture sprinkled with snow and holiday music programmes, from the Nutcracker, to the old

world Christmas carols, make for an unforgettable atmosphere that delights children and adults alike. One can choose from the Christmas in Bohemia or the New Year’s Eve in Prague package

offered by the Mandarin Oriental, Prague.

For those dreaming of a Prague Christmas, Christmas in Bohemia package is an ideal choice, while the New Year’s Eve in Prague package is perfect for the ones, who desire a stylish send off to 2011.

Located in a former Dominican monastery, set amidst the palaces and gardens of Prague’s historic Malá Strana district, Mandarin Oriental, Prague, is known for its contemporary design that blends with local history and modern luxury. Mandarin Oriental now operates about 41 hotels in 26 countries, including 18 hotels in Asia, 12 in the Americas and 11 in Europe and the Middle East.

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KERALA TRAVELLER

Oman Air completes 18 years in Trivandrum

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he 18th anniversary of Oman Air Trivandrum Station was celebrated at Hotel Classic Avenue, very recently. The airline started its operations in Trivandrum in 1993 and has served the large number of Kerala’s expatriate population in Oman. Minister for Non-resident Keralites’ Affairs Department K C Jospeh inaugurated the function, which was graced by the presence of MP Dr Shashi Tharoor, Trivandrum Airport Director Chandramouli and Managing Directors of

Airtravel Enterprises and Kerala Travels.

“Oman Air has played a major role in strengthening the relationship between

Oman and India. Kerala has benefited a lot from its services, as the state has a large number of expatriate population in Oman,” said, K C Joseph, in his inaugural address.

ASIAN TRAVELLER | NOVEMBER 2011

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VARIETY

1.

Who invented the cricket throw ‘googly’?

2.

Which is the shallowest sea in the world?

3.

Rangoon (Yangon) was Burma’s old capital.

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What is the new one?

Sanjay Rai has been elevated to the post of Executive Vice President, Sales, The Oberoi Group

Pierre Barthes has been appointed as General Manager of Mandarin Oriental Pudong, Shanghai

Frank Stocek has joined Mandarin Oriental, Kuala Lumpur, as General Manager

4. What is a laptot?

5. What is the City of Cupertino in California famous for?

6. Lahore is named after one of the twins of Lord Rama. Who was that?

7. Code name for Android 2.2 is Froyo. What does it stand for?

Tricia Bannister has been appointed as Group Spa Manager of The Leela Palaces, Hotels and Resorts

Shine Gopal has joined Media Steps India, the publisher of Asian Traveller, as Brand Consultant

Ashok Bania has joined Media Steps India, the publisher of Asian Traveller, as Director – PR, Mumbai

8.

Which city has the most of the largest hotels in the world?

9.

What is Dr. Spencer Silver’s famous creation?

10. What is the height of earth’s atmosphere?

Compiled by Deekay

Send in your answers to info@mediastepsindia.com with TYKC 50 in the the subject line.

Answers should reach us before the 30th of this month.

Answers to TYKC 49 Ashok G S has joined Media Steps India, the publisher of Asian Traveller, as Manager, Marketing

Joby K G has been appointed as Director, Business Development of 3M Tours and Travels

Reji A Rashid has been appointed as General Manager - Sales of 3M Tours and Travels

1. Lord Reith (1922), 2. At Lukla, Nepal, 3. Guam, 4. From his real name Marshall Mathers ( M&M…em’n’em),

5. Able Tasman,

6. ‘Sangre’ is

Spanish for blood which signifies red, 7. Doha, 8. Ann Arbor, Michigan, 9. Seattle-Tacoma airport in USA, 10. It means ‘ National Park’ in Malay.

WINNER OF TYKC 49

Shaji M has joined 3M Tours and Travels as Manager, Sales

Sreedevi R has joined 3M Tours and Travels as Manager, Accounts

Ramya Shaji has been appointed as Manager, Operations, 3M Tours and Travels

Anil M B Indian Air Force, Gujarat C/o. Methayil House Edappally, Kochi, Kerala

One all-correct entry will get

Free Stay at UDS, Kovalam [ 2 nights and 3 days for two ]*

Aparna B has been appointed as Guest Relations Executive of 3M Tours and Travels

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With its sleek and stylish design, Uday Samudra Leisure Beach Hotel is nothing less than a golden feather in the cap of Kovalam beach. Located just 15 metres from the sea, this four star hotel can well be categorised into a destination in itself. Its philosophy of combining the best elements of incomparable lifestyle, with the convenience of today’s modern world through exceptional standards of luxury, elegance and services, is well reflected in its products and services and has put the Uday Samudra Beach Hotel, popularly known as UDS, at the top position, in Kovalam. What is more noteworthy about UDS Kovalam is the international flair it sports.

* Conditions apply

ASIAN TRAVELLER | NOVEMBER 2011

Incredible India

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ASIAN TRAVELLER | NOVEMBER 2011