Asian Traveller September 2011

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in this issue VOL. 4

7

NO. 12

SEPTEMBER 2011

In the pink

Indian tourism industry, which saw an increase of 5.3 per cent in foreign arrivals in August 2011 alone, is in the pink of health. The working group of tourism has recommended for a four fold increase in the allotment of funds for tourism, during the 12th five year plan

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Land of cultural heritage to host official WTD celebrations

The land of world’s most celebrated cultural heritage will host the official World Tourism Day (WTD) celebrations this year, it is learnt. It seems the organisers have unanimously opted for the Egyptian city of Aswan to host the official 2011 WTD celebrations, keeping in mind this year’s theme ‘Tourism – Linking Cultures’.

42 PATA Travel Mart flies to Manila, from Delhi P 103 to 115

After the successful completion of the PATA Travel Mart 2011 in New Delhi, it is now turn of the Manila to host the next PATA Travel Mart, in September 2012.

12 Agra readies to lure more tourists,

125 IT&CMA and CTW to be held in Bangkok

with better amenities

18 Wild beauty of Blue Mountains

177 Kollam hosts Second Southern Regional Conference of Tourism Ministers

41 Thailand to promote beauty and wellness tourism, at GITM 2011

214 Alappuza to have better backwater tourism infra

42 PATA Travel Mart 2011 held in Delhi 62 Airlines bet big on low emission practices, to save costs

Woman of the Month

10 Questions

78 Venice introduces tourist tax 81 Oman to host third global geo-tourism conference

118 Singapore Cruise Centre to sponsor CSA 2011

121 ITB Asia to be held in Singapore from October 19-21, 2011 4

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EDITOR’S NOTE

T

he debt crisis in US, which still lingers like a veil of mist over the world, is likely to have an impact on the tourism industry in India. However, the magnitude of the impact could be curtailed through timely intervention of the tourism industry and the government. Tourism experts have indicated that a weaker dollar arising from the US credit rate depreciation could result in less Americans travelling abroad. The debt crisis and bearish markets have had a dent on the tourism industry in Canada and other European countries, which largely depended on the American arrivals. Even in UK, the tourist inflow from US has come down sharply to 2.7 million Americans last year, from 4.1 million arrivals, in 2000. Seeing the downward growth, Ireland has decided to keep its corporate taxes low, to encourage arrivals. In India, tourist arrivals slowed throughout 2008, due to a slowdown in the US and UK, the main source markets for the country. Though the tourist inflow from US and Europe decreased sharply in 2008, Indian tourism industry survived the situation, with its focus on domestic tourism. Despite many hitches, tourism industry was the second largest foreign exchange earner for India. According to an industry research report by auditing and consulting firm Deloitte Touche, Indian tourism sector is expected to generate revenues of $42.8 billion by 2017, a 42 per cent surge from 2007. Tourism in India is also expected to contribute Rs 8.5 lakh crore to its GDP by 2020. With World Tourism Day (WTD) 2011 around the corner, it will be the right time for India to embrace sustainable and environment friendly ways to take its tourism industry to new heights. WTD will be celebrated on September 27, with the theme 'Tourism - Linking Cultures'. We, at Asian Traveller, feel that there won't be a right time than this to celebrate our Fourth year in print. Like the country's tourism industry, we too have emerged successful, swimming against the tides. However, it would not have been possible, had we not received wholehearted support from our readers, clients and well-wishers. We express our gratitude to all and everyone. We understand that you are looking for more novelty. And we promise you that. On this occasion, we are also glad to let you know that Media Steps India is foraying into travel and tourism segment with the launch of 3M Tours and Travels. Hope you will welcome us with open hands. G. BIJU KRISHNAN Editor & Publisher editor@mediastepsindia.com +91 9447555222

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Administration Lekshmi J., Soniya S., Remya Shaji, Jayaprasad All Communications to: Media Steps India, TC-27/1741, PERA-66, Vanchiyoor PO, Thiruvananthapuram–695 035, Kerala State, South India. Tel: +91-471-2574411, 09447 555 222 info@mediastepsindia.com, w ww.mediastepsindia.com New Delhi Media Steps India, C-4/9 Sahyadri Apartments, Plot No. 5, Sector-12, Dwaraka, New Delhi-110 075. Tel.: +91 9810116780 Mumbai Media Steps India Unit 9 & 10, Sardar Pratap Singh Industrial Estate No. 2, LBS Marg, Bhandup West, Mumbai-400078, India, Tel.: +91 22 32499989 Hyderabad Media Steps India, # B-305 & 309, Vasudha Apartments, Quthbullapur Road, New Jeedimetla, Hyderabad-500 055, AP, India Tel.: +91 40 23080750, +91 40 23176966, +91 40 23176996, Fa x: +91 40 27535260 Chennai Media Steps India, 6/4, Sangeetha Gardens, 19th Street Ex t, Jai Nagar, Arumbakkam, Chennai - 600 106. Tel: +91 44 42640531 Coimbatore Media Steps India, 164/122, Justice Sathyadev Enclave, Race Course, Coimbatore-641018 Tel: +91 422 2234120 Regd. Of fice: Media Steps India, TC-27/1915, MBRRA 70, Mathrubhoomi Rd., Thiruvananthapuram–695 001, Kerala State, South India. Edited, Printed & Published by G. Biju Krishnan and Printed at M/s. Safire Of fset Printers, Sivakasi, Tamil Nadu for Cristal Printers, Thiruvananthapuram, Kerala State, South India. Reg No.: KERENG 01910/11/1/2006-TC New Reg No.: KERENG / 2007 / 28719 RNI Reg. No.: 101276 The news items and Advertisements published herein have been collected from various source, which are considered to be reliable. Readers are however requested to verif y the facts before making business decisions using the same. No par t of this magazine may be reproduced without the written permission from the Publisher. All rights reser ved. Copyright © 2009 *Responsible for selection of news under the PRB Act

ASIAN TRAVELLER

SEPTEMBER 2011


OVERVIEW

In the pink I

ndian tourism industry, which saw an increase of 5.3 per cent in foreign arrivals in August 2011 alone, is in the pink of health. The international arrivals rose to 4.02 lakh during the period, from 3.70 lakh, in the comparable period, last year. The increase in the arrivals was reflected in its foreign exchange earnings, which grew to Rs 5734 crore in August 2011, from Rs 4620 crore in August 2010. The figures are likely to alleviate the fears of another financial meltdown hitting the Indian tourism industry. Another good thing, as far as Indian tourism industry is concerned, is the recommendation of the working group

of tourism, for a four fold increase in the allotment of funds for tourism, during the 12th five year plan (20112016). Substantial proportion of the estimated outlay is proposed to be allocated for improvement of tourism infrastructure, human resource development, capacity building and promotion and publicity. During the 12th year plan, the country’s tourism sector is expected to grow at a rate of 12 per cent. Well aware that the taxes levied on tourism sector are very high in some states, in yet another move, Union Tourism Minister Subodh Kant Sahay has suggested that the taxes levied on tourism industry should be unified,

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rationalised and made globally competitive, to get the maximum dividends from tourism sectors. The minister is planning to limit the tax to eight per cent for the tourism sector, under the goods and services tax (GST) system. The initiatives taken at the meeting of working group of tourism are commendable, as they will, in the long run, help

to take the country’s largest service industry to new heights. Since, tourism is an instrument for economic development and employment generation, there is a need to promote this industry in all possible way. If the recent initiatives are any indication, India will soon emerge as a dominating force in global tourism arena.

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WTD

Land of cultural heritage to host official WTD celebrations

T

he land of world’s most

celebrations of WTD 2011,” says

in every seven jobs. World

respect and understanding, will

celebrated cultural heritage

Taleb Rifai, secretary general,

Tourism Day is an excellent

also be discussed during the WTD

will host the official World

United Nations World Tourism

opportunity to raise awareness

celebration time.

Tourism Day (WTD) celebrations

Organisation (UNWTO). Egypt,

around the world on this vital

this year, it is learnt. It seems the

with its rich history and vibrant

economic sector and its

celebrations, UNWTO has

organisers have unanimously

culture, draws millions of

contribution, to social, economic

launched its first ever WTD Twitter

opted for the Egyptian city of

tourists to the country, each

and environmental well-being,”

Competition, asking people to

Aswan to host the official 2011

year.

says Mounir Fakhri Abdel-Nour,

‘tweet’ about how they consider

Egyptian Tourism Minister.

tourism to link cultures.

WTD celebrations, keeping in

“We are very honoured to host

mind this year’s theme ‘Tourism –

the official celebrations of WTD

Linking Cultures’.

2011, in Egypt.

As part of the celebrations,

As the run up to the WTD

Winning entries will appear on

Aswan will witness brain storming

the official programme handed

sessions on the theme, featuring

out during the celebrations in

Egypt, home to some of the

important sectors of our society

leading public and private tourism

Aswan. Also, annual WTD photo

world’s most celebrated cultural

and it accounted for 12 per cent of

stakeholders, academia and

competition has been launched

heritage and a leading tourism

our GDP, in 2010. This growing

media. Topics such as the role of

and the winner will be offered a

destination, to host the official

sector is also responsible for one

tourism in building tolerance,

trip to Egypt.

“It is most fitting to select

Tourism is one of the most

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WTD

Tourism can break down barriers

W

ith 940 million tourists

responsibilities, to minimise any

crossing international

potentially negative impacts on

borders in 2010, never

the cultural assets and heritage of

have the world’s people and

mankind. The Global Code of

cultures been drawn together, as

Ethics for Tourism, a set of

now. Through tourism, millions of

universal values, principles and

people are brought closer every

standards, guides tourism’s

day.

development, so that it is

World Tourism Day, 2011 is taking place under the theme ‘Tourism – linking cultures’ and it

sustainable, ethical and responsible. Ultimately, tourism is an

‘Tourism – a means to promote peace’

T

he theme of this year’s

Ethics for Tourism. These

World Tourism Day,

guidelines for sustainable and

‘Tourism – linking

responsible tourism development,

is going to be a celebration of

economic sector based on human

cultures’, highlights the powerful

approved by the UN General

tourism’s role, in breaking down

interaction, exchange and

role of tourism, in building

Assembly in 2001, are based on

barriers across cultures and

dialogue. World Tourism Day,

international understanding and

the proven interaction between

fostering tolerance, respect and

2011 is a call to all those involved

mutual respect.

tourism and peace, human rights

mutual understanding. In our

in tourism, to act in a way that is

often divided world, these values

conscious and respectful of

learn about a new culture, than

represent the stepping stones

culture, which promotes

to experience it first-hand.

opportunity to reflect on the

towards a more peaceful future.

intercultural dialogue and ensures

Tourism offers a wonderful

importance of tourism, to global

There is no better way to

and understanding. World Tourism Day is an

that local communities fully

connecting thread between the

well-being. As we travel, let us

tourism, with a view to

participate in and benefit from the

visitor and the host community. It

engage with other cultures and

contributing to economic

development opportunities of

promotes dialogue and

celebrate human diversity. On this

development, international

tourism. We look forward to

interaction.

day, let us recognise tourism as a

understanding, peace, prosperity

celebrating the cultures of the

and universal respect for human

world with you.

Promoting and developing

Such contact between people of different backgrounds is the

rights and fundamental freedoms

very foundation for tolerance. In

for all, is at the heart of UNWTO’s

a world struggling for peaceful

mandate. Every people and every

coexistence, tourism can build

place possess a unique culture.

bridges and contribute, to peace.

Experiencing different ways of life,

development also advance the

customs and visiting cultural sites

cause of global solidarity. At a

have become leading motivations

time of profound global

for travel and as a result, a crucial

economic uncertainty, tourism’s

source of revenue and job

ability to generate socio-

creation, particularly for

economic opportunities and help

developing countries. Income

reduce the gap between rich

from tourism is often redirected

and poor is more important than

towards safeguarding of the

ever.

destinations and revitalisation of Tourism growth brings serious

I encourage all involved in Taleb Rifai Secretary-General World Tourism Organisation (UNWTO)

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and united world.

Tourism’s contributions to

discovering new food and

cultures.

force for a more tolerant, open

tourism to embrace the ten principles of the Global Code of

Ban Ki-moon Secretary-General United Nations

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INCREDIBLE INDIA

Agra readies to lure more tourists, with better amenities

I

f the ongoing preparations are anything to

visitors will be able to board luxurious air-

Varanasi, was started at Bateshwar, 70

go by, Agra is all set to welcome the tourist

conditioned marco polo buses, for a tour of

kilometres from the city. Besides, the state

season, which begins on Sep 1, with a high

the city, from the Agra Cantt railway station.

tourism department is now making every effort

spirit. This city on the banks of the river

“There will be four buses that will take the

to enable the tourists to enjoy the grandeur of

Yamuna has seen launch of luxury buses,

tourists to Fatehpur Sikri, Sikandra, Taj Mahal

the heritage city, on foot.

upgradation of monuments and recruitment of

and the Agra Fort,” says Neeraj Saxena,

In another move, Aseem Arun, deputy

English speaking cops, to make it a better

regional manager of the state roadways.

inspector general, has unveiled a package of

haven for the tourists. According to an IANS

“Buses will have women conductors and a

police reforms that will not only increase the

report, all these measures are expected to

woman constable. Apart, tourist guides and

visibility of cops, but also quicken their

improve the appeal of the city of Taj Mahal.

brochures would be provided in the buses, for

response. Cops on sleek bikes, speaking

convenience. LCD screens will be placed in

flawless English, with the latest gadgetry will

the buses to provide relevant information

hopefully be seen around monuments, to

about the monuments,” he adds.

instill a sense of confidence in tourists.

The latest preparations at the makeover of Agra comes in the wake of figures from the Ministry of Tourism for the financial year ended March 31, 2011, catapult Agra at the top position among tourist destinations in India. According to reliable sources, Taj Mahal earned around Rs 20 crore (USD 4.5 million) from the sale of entrance tickets alone. Besides, figures from the Archaeological Survey of India show that Taj Mahal had attracted 4.18 million Indian tourists and 624,000 foreign travellers, in 2010. Compared to other monuments in Agra circle, this ‘crown of buildings’ was the biggest crowd puller. The latest makeover activities are taken up

Funds from entrance tickets to various

Government departments have been asked to coordinate and provide amenities for

monuments collected by the Agra

by the district authorities, in cooperation with

tourists and streamline infrastructure, to

Development Authority would be used to give

the Uttar Pradesh Tourism Department. They

attract tourists to major destinations. Facilities

a makeover, to the police image. The Tourist

have finalised a number of schemes that

at Bateshwar Ghats are being upgraded and

Thana on Fatehabad road, a special police

would broadbase facilities for the visitors.

better connectivity will be provided. Recently,

station for registering tourists’ complaints, will

the Yamuna Aarti, like in Haridwar and

also get a new look.

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Incredible, indeed!

Take a journey with Anil Mathew, to know why India is incredible

A

mong Asian coun tries, what is it that makes India a favourite hot destination for travellers? The question is being raised at almost all international and national forums. The answer is quite simple - It’s simply incredible! Be it its hospitality rooted in the concept of ‘athiti devo bhava’, diversity of culture, green mountain ranges, wildlife, pristine beaches and backwaters, elegant monuments or colourful festivals,

there is only one word to describe them, incredible! And travellers from across the globe often flock to its different destinations, to experience this incredible land. The magnetic power of the country is that its visitors often feel like revisiting the magic land, to experience more of India, in a way that will make them content. But, it’s really difficult to have enough of India experience. The more one explores it, the more one wants to explore it!

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The incredibility of this land is always on the rise, as there is a constant endeavour from the part of the public and private sectors, to propel its tourism infrastructure. The stress is always on improving the products, services and amenities for the travellers, be it domestic or foreign. Its 28 states are working together with a single objective – ‘retain the incredibility of India’! And, in their quest to achieve this goal, what emerges is the rare ‘unity in

diversity’, another incredible aspect of the country. While the very name India conjures up the images of India Gate, Taj Mahal, Qutub Minar, Golden Temple, Red Fort, spectacular palaces and sand dunes of Rajasthan, snow capped mountain ranges of Himalaya, splendour of Kashmir valleys, pristine beaches of Goa, backwaters of Kerala and hill stations spread across the country, it would be wrong to assume that the incredibility

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INCREDIBLE INDIA

of India is limited to such known branded products. The country is also home to several pilgrim centres, planned hill cities, entertainment and fun centres, gardens, heritage sites, wildlife sanctuaries and above all a fast growing hospitality sector, where you can feel and experience the very essence of incredible India. Visit any of its state during the festival time and you will know why India is considered as an incredible land. And most likely, one may search for a better ‘phrase’ or ‘term’, to describe India, wondering why it is only known as ‘incredible’, largely out of one’s sheer excitement. Most

of the festivals are conglomeration of religious rituals, colours, music, traditional dances and other art forms, light and sound, and cultural programmes. With all these, the festival atmosphere will surely transport one to another world, at least for a few minutes. It is an opportunity for the travellers to absorb in the rich culture of India and to know the country more intimately. It is more often said that the heart and soul of India can be found in its rural area. Hence, to get the real pulse of the country, it is important that you visit its rural areas. The rustic beauty of the often

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unexplored rural areas should be enchanting to one’s eyes and a memorable experience of a life time. The government has realised the need for developing rural tourism and has initiated several measures to tap this upcoming segment. Despite the sporadic attacks against the tourists here and there, India is still known for its hospitality rooted in the ancient concept of ‘athiti devo bhava’. It simply means that guests will be treated like a God. And, that is the sort of consideration and love that the travellers get from the country’s citizens. Indian hospitality sector, in fact, shape up its products and services, based

on this broad concept. A traditional welcome will be extended to you, at the arrival and you will be provided with the best of its services, with a personal touch. No wonder, if you feel at home, in India. As a traveller, one needs not go in search of known places or destinations, to experience the incredibility of India. It can be found anywhere. Walk through the streets, enjoying junk food and shopping from pedestrian malls. Enjoy the crowd, busyness of cities, calmness of villages and your stay in India will be full of incredible and rare experiences that you can cherish for years. PARTNER COUNTRY

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THE BIG INTERVIEW

New architect of Indian tourism Of late, India has seen a lot of initiatives at propelling its tourism industry. There have been several conferences of tourism ministers and brainstorming sessions to explore the ways to turn the tourism into one of the hottest and happening industries in the country. The man, who anchored all these initiatives, was the Union Tourism Minister Subodh Kant Sahay. Asian Traveller had an opportunity to interact with him, when he arrived in Kollam to inaugurate the Second Southern Regional Conference of Tourism Ministers, recently. In a candid conversation, he shared his plans for the industry and cut a clear picture of the sort of things each state needs to do, for a shining tourism industry. Edited Excerpts: PARTNER COUNTRY HOSPITALITY PARTNER

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According to you, how important a role has every state to play in growing the country’s tourism industry? Tourism industry in India is capable of generating enough employment opportunities for its citizens. So, each state should wake up for this industry. Priority should be given to developing much required infrastructure, with the participation of private sector. Investments from private players are very vital to grow this industry. Then, steps should also be taken to develop potential virgin areas into tourist hot spots, in every state. For this, it is important to have a new policy and a new approach. Central government is ready to join

hands with each state government to develop tourism infrastructure, but we emphasis on developing revenue generating projects through public private partnership (PPP) mode. States must offer something, which attracts private investors. So, it is the responsibility of the states to attract private investors and develop a state policy. Then, every state should ensure that they have a land bank for the tourism sector. You mentioned about creation of infra. Do you have any strategy to develop the same? I want to develop tourism infrastructure on the lines of Jawaharlal Nehru Urban Renewal Mission pattern. We

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THE BIG INTERVIEW have already requested the prime minister to treat tourism as an infrastructure sector, in the national level. How do you look at the tourism industry and what are your plans for the industry? It is a business venture and not a luxury venture, for the states and private players. The states and private sector should realise this aspect. So, our approach is to just give them a proper perspective of the industry. We are a country known for generating tourism economy and therefore each state should perform well. Today’s visitors will be tomorrow’s investors. Hence, it is important to sell ourselves as a brand and for this quality infrastructure is required. We should eye economic prosperity and it should be our goal. As of now, we are attracting just five million arrivals, when the inbound market is as huge as one billion. The situation should change. Our immediate focus is on doubling the numbers. Each state should work to double the arrivals and compete to draw more arrivals than its neighbouring states. I am sure such a healthy competition would turn the corner in favour of us. Besides, things such as connectivity, infrastructure

and hygiene should be taken care of. Since it is a business venture, can’t we brand certain components such as wellness tourism? Wellness tourism, especially ayurveda, should be marketed in a business model. I understand that efforts are being made to market it as a brand. But I don’t think that this branding is done in the proper way. What is important is proper marketing. According to you, what all initiatives should be taken to draw more arrivals to the country? The demand for budget hotels is very high, as a large number of the foreign travellers are budget oriented

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tourists. They have a budget oriented concept and if we are targeting to double the foreign arrivals, we need at least five lakh hotel rooms in the coming five years. Besides a tourism based on ‘atithi devo bhava’, we are also promoting a mixed tourism, incorporating components such as wellness, medical, and meetings, incentives, conferences and events (MISE). As of now, we don’t have in any city an arrangement to provide a glimpse of India to the tourists. It is another area, I am working on. When we create tourism related infra, don’t you think that measures should simultaneously be taken to address the issue of shortage of skilled manpower? There is, of course, shortage of skilled workforce in the tourism industry and hospitality sector. Realising the need of the hour, we have launched an initiative called ‘Hunar Se Rozgar Tak’, to impart training and create skilled employees. If any state, private institute, organiser or hotel wants to develop this

course or in that matter impart training to the eligible candidates, we are ready to lend our support. Have you ever thought of focusing on rural tourism? We want to develop rural tourism in a cluster mode, grouping four or five villages. We will surely work on this, at the earliest. When it comes to southern states, don’t you think taxation is a contentious issue that demands your attention? I must say that southern states are having a large taxation, compared to the northern states. I personally feel that southern states can attract at least 1000 more domestic tourists every year, if they solve the issue of taxation. Both the stakeholders and investors are discontent over this issue. In the next sitting on goods and services tax (GST) system, I will see to it that the taxation in the tourism industry is limited to eight per cent (under GST system), which is now anywhere between 20-23 per cent, in some southern states. PARTNER COUNTRY

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INDIAN PANORAMA

Watching wildlife in their natural habitat can be a rare experience. So, pack your bags to Nilgiris, where 'kurunji' flowers bloom every twelve years, as visiting this hill station will not only provide you an exciting opportunity to explore wildlife, but also a memorable experience of a life time, writes Lekshmi P

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INDIAN PANORAMA

Wild beauty of Blue Mountains

N

hills, fantastically narrow valleys, numerous streams and rivulets running in all directions and a few fine waterfalls here and there. Situated at the junction of the two ghat ranges of the Sahayadri, high above the sea level, this hill station is also a trekker’s paradise. The Nilgiris is home to popular hill stations such as Munnar, Ponmudi, Ooty, Kotagiri and Coonoor, providing ideal bases for exciting treks into the mountains. Take a trek, as it will be full of thrill, excitement and adventure. Besides, it’s the best way to see and enjoy the nature in all its beauty and splendour. The height of the hills in this part of Western Ghats is in the range of 2,280-2,290 metres and hence once one is at the top of a hill, one can enjoy a fascinating view. One can see Kerala on the west, Mysore on the north and Coimbatore on the east. At 2,623 metres, Doddabetta is the highest mountain in the Nilgiri Hills. Sholas cover its

slopes, adding to the attractiveness of this highest peak that is remarkable for the flattened curve of its summit. Hecuba, Kattadadu and Kulkudi are closely linked peaks, in the west of Doddabetta range and nearby Udhagamandalam (Ooty), headquarters of Nilgiris. The beauty of this blue mountain range also lies in its waterfalls. The most popular waterfalls in Nilgiris are Kolakambai falls, Halashana falls, Catherine falls, Pykara falls and the Karteri falls. The highest waterfall is Kolakambai, with an unbroken fall of 400 feet. Kolakambai lies to the east of Devashola, and Bhavani valley and the famous Lambton’s peak range stretch from here. Besides hill stations at various altitudes, dense forests, rushing streams, undulating emerald green plains, breath-taking view of sudden drops and glades, this veritable fairyland is also known for the tea gardens

that are beautiful to watch. Here, tea is grown at the elevation of around 1,000 metres to 2,500 metres. Some of the popular tea estates in Nilgiri include Tiger Hill, Corsley, Craigmore, Pascoes Woodlands, Colacumby, Green Hills, Nonsuch Dunsandale, Chamraj, Parkside and Glendale. Nilgiri teas are often referred to as ’the fragrant ones’. A visit to the Nilgiris is never complete, until and unless one explores the wildlife in it. Here you can see ‘gaur’, a large bovine native to South Asia and Southeast Asia. Gaur (a different genre of bison) are said to look like water buffalo, at the front and domestic cattle, at the back. They are the heaviest and most powerful of all wild

Photo: Salim Pushpanath

ilgiris isn’t just a range of mountains spread across the states of Tamil Nadu, Karnataka and Kerala, known for the ‘kurunji’ flower, which blooms every twelve years, giving the slopes a bluish tinge. It’s also a place, where Indian gaurs, tahrs, leopards, langurs, elephants, barking deers, porcupines, sloth bears and snakes inhabit and roam freely, making it one of the prominent wildlife destinations in India. While it requires a long wait to see ‘kurunji’ flowers, one can visit the Blue Mountains at any time of the year, to experience the beauty of this mountain ranges and the wildlife in it. However, it’s highly recommended that one visit this part of the Western Ghats, when ‘kurunji’ flowers bloom, as it will be a memorable experience of a lifetime. What’s most attractive about Nilgiris is the charm it derives from its natural setting. Its beautiful scenery encompasses within it steep

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INDIAN PANORAMA

cattle and are amongst the largest living land animals. The species is listed as vulnerable on the IUCN Red List, since 1986. This mountain range also has endemic species in Nilgiri tahr, Nilgiri langur and Nilgiri marten. Generally found in the southern portion of the Western Ghats, Nilgiri tahrs are stocky goats with short, coarse fur and a bristly mane. Usually, males are larger than the females but both sexes have curved horns, which are larger in the males. It is the state animal of Tamil Nadu. A fully grown male Nilgiri tahr stands about 100 cm at the shoulder and weighs about 100 kg. The overall colour of the tahr is a deep chocolate brown. Another endemic species in its bag is Nilgiri langur. This primate has glossy black fur on its body and golden brown PARTNER COUNTRY HOSPITALITY PARTNER

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fur on its head. However, the female ones have a white patch of fur on the inner thigh. Langur is similar in size and long tailed like the gray langurs. Nilgiri langurs usually live in troops of five to 16. This species is found in evergreen or deciduous forests. One can also watch Barking deer in the dense jungles of Nilgiri. This shy and elusive member of the deer family, grow to a height of 50-75 Cms. and weigh 20-30 Kgs. These types of deers have two raised dark ridges on the forehead that extend into their antlers. Unlike other deer species, Barking deers possess a pair of antlers as well as overgrown canines known as tushes. Antlers and canines are often used as weapons, when these species come across enemies. Sloth bear is another

attraction that one can find in Blue Mountains. Sloth bear’s body is normally 150-190 cm long and it is covered in auburn to black long shaggy fur. These bears have lankier builds, distinctive ‘V’ shaped white mark on the chest, whitish snout, black nose, long sickle shaped claws and a specially adapted lower lip. Then, if you are lucky enough, you can spot Nilgiri marten, the only species of marten found in southern India. It is similar to the yellow-throated marten, but is larger and its structure of the skull is entirely different, as it has a visible frontal concavity. It is black in colour and has a yellow to orange bright throat. Nilgiris is also home to wildlife like elephants, leopards, porcupine, etc. It is worth taking a stroll through

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INDIAN PANORAMA the jungles, to spot the wildlife, as they roam freely in their natural abode. For those who love bird watching, this mountain range has a lot to offer, as it has in it Kingfisher, Brahminy Kite, Shrike, Pied Bushchat, Woodpecker, etc. Make sure that you watch Brahminy Kite, as it is distinctive and contrastingly coloured, with chestnut plumage except for the white head and breast and black wing tips. Don’t conclude that Nilgiris is famous only for its picturesque scenery and wildlife. Its annual tea and tourism festival is very popular and usually draws tens of thousands of tourists. Then, a summer festival is held every year in the month of May, in the Botanical Gardens. The main attractions of the summer festival include flower show and adventure sports like trekking and camping. To reach this holiday spot, one can take air, rail or road route. The nearest airport is in Coimbatore, about 100 Kms away. One can take a direct flight to Coimbatore from Chennai, Kozhikode, Cochin, Trivandrum, Bangalore, Mumbai, etc. Nearest railway junction is Mettupalayam (46 Kms away), while major railway station is Coimbatore. Whichever mode of transport you take, make sure that you come to Mettupalayam, as you can take the toy train, to reach your destination. Take the Nilgiri mountain railway service and it would be an ideal way to begin your holiday in the hills. As the train goes up hill and down valley, through tea estates and tunnels, one can enjoy the naked beauty of nature, at its best. TRAVEL PARTNER

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Photo Courtesy: Praveen Muraleedharan, TeamEco Ventures. TeamEco Ventures brings together myriad custom-made options like wildlife and photography tours, adventure and leisure holidays, camps and treks as well as educational and special interest tours. PARTNER COUNTRY HOSPITALITY PARTNER

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EXCULSIVE INTERVIEW

Tourism industry has always brought cheers to Kerala’s economy. In spite of its success, the state has never been complacent. It always had its focus on improving the tourism infrastructure and developing new destinations. And, the contribution of its successive tourism ministers to the development of its tourism industry deserves special mention. Now, the state has an enthusiastic and determined tourism minister in A P Anil Kumar, who has set his eyes on promoting clean, hygienic and responsible tourism in the state. In an interview to Asian Traveller, he unveiled his plans for the state’s tourism industry. Edited Excerpts:

An advocate of responsible tourism After taking charge as the state’s

the tourism industry in Kerala. The

pipeline. Then, we understand

foreign travellers. If we want to

tourism minister, what are the

government has taken a positive

that Malabar, despite its tourism

increase the number of arrivals,

important things that grabbed

stand in this regard and we are

potential, has not yet found a

we should address this

your immediate attention?

ready to work towards the goal of

place in Kerala’s tourism circuit.

contentious issue. Otherwise, it

a clean, hygienic and responsible

According to a recent survey, 90

may impact the domestic arrivals.

done in the tourism field but the

tourism.

per cent of the international and

Do you have any plans to attract

ministry has got its own

We understand that there are

domestic tourists are interested in

cottage industry to the tourism

limitations. It was those limitations

several issues to be solved, to

exploring certain destinations in

field?

that came to my attention, as soon

propel the state’s tourism

the area. In Malabar, Wayanad

as I assumed office. For instance,

industry. How do you plan to go

and Bakel hold a lot of tourism

about the same.

consider the tourism industry in

about it?

potential, while Nila can be

The chief minister said in 100

developed into a heritage site of

days tourism policy will be

There are several things to be

Ponmudi.

We cannot address all the

We are seriously thinking

issues, at a time. So, as a first

Bharathapuzha. Nila has given us

announced. Where do you stand

falls within the ambit of the KTDC

step, we will be focusing on

a culture and it is important to

now?

properties. And, the land with us

destinations such as Alappuzha,

preserve that culture. Also, there

is very limited. The rest of the land

Kovalam, Munnar, Varkala and a

is a need to develop a tourism

draft of the tourism policy.

is with the forest department.

few other places, where foreign

culture centered on Malabar.

Developing infrastructure is one of

Almost similar situation exists in

tourists often arrive in large

Don’t you think that air

the focus areas. Then, we are

Kovalam. The beach is

numbers. The priority will always

connectivity and exorbitant

planning to initiate talks with

under the control of the port. It

be given to addressing the

charges are a major hurdle to the

political parties and trade unions

has allowed the private sector to

complaints of foreign travellers.

growth of domestic tourism?

to work out an arrangement to

install umbrella in the beach, who

Our plan is to turn these

The developed area largely

We have released the first

Certainly, air connectivity is a

exempt the tourism industry from

in turn charge Rs 100 from the

destinations into clean tourist

problem. Travelling from Delhi to

hartals. Besides, efforts would be

visitors, for using the same. But,

spots and we will be giving more

Singapore or from Delhi to

made to tap tourism markets in

the tourism department is

importance to Alappuzha.

Malaysia or Bangkok is cheaper,

USA, China, Russia, Malaysia and

answerable to such things, though

However, I must say, our plans

compared to flying from Delhi to

Scandinavia.

we are not responsible for such

can only be carried out with the

Cochin, or Trivandrum.

A single window system for

acts.

help from local self government

I admit that one of the main

investors was announced five

and other local bodies. The

problems that domestic tourism

years back. Where does it stand

ordination (between) and

tourism department will surely

facing is air connectivity. Last year

today?

cooperation of various

take the leadership role and

we drew around 8.5 lakh domestic

departments are a must to grow

execute the plans that are in the

travellers and about 6.5 lakh

Given the status quo, co-

PARTNER COUNTRY HOSPITALITY PARTNER

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We will surely consider this and take it forward.

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SEPTEMBER 2011



Q&A

Hanneli Slabber, does not mince words when she says that there are no shortcuts to success, but a constant strive towards achieving one’s goal and a never ending desire for learning, to keep one self abreast with the latest developments in one’s walk of work. She is ambitious and is the one with a burning desire to do her bit to propel her country’s tourism sector, as she climbs the ladder of success, in her professional life. Read more… What attracted you to travel and

implementing marketing

tourism business? Please take us

strategies, creating awareness on

through the early days of your

South African Tourism, monitoring

career.

the market trends, building trade

I am an Applied Anthropologist

engagements and improving the

by profession, with an honours

destination image of South Africa,

degree from the University of

in India.

Pretoria. I started my career in hotels, before moving into sales and marketing. Experiential marketing for both inbound and outbound companies followed, before I took up the role of Head, Contiki Holidays. At Contiki

Taking on this exciting role has

Hanneli Slabber Country Head , South African Tourism-India

Holidays, I groomed myself and

been a great opportunity for me,

looking back, now I feel it offered

as India is one of the world’s

travel professionals, to promote,

confident of meeting our targets

a great learning experience, for

fastest growing economies. We at

plan and organise quality holidays

for the present year and are

me. After mastering a lot about

South African Tourism see India as

in South Africa, customised to

working towards the goal of one

travel and tourism, I moved to

one of our core and biggest

client requirements. Given the

lakh tourist arrivals from India, by

South African (SA) Tourism and I

source markets. It is a key market

increasing growth and potential of

2012. Also, we are well aware of

consider this as my best career

that has immense potential. India

tier II cities in India from a tourism

the power of the film industry in

move. I joined SA Tourism as its

is also one of the most

perspective, besides exploring the

influencing purchase decisions

Global Head – Product. Over the

competitive markets, when it

regular metro cities, we shall

and hence, we are taking a

past couple of years, I have

comes to travel and tourism

continue our focus on tapping this

serious look at engaging the film

further expanded my learning

business. The combination of

market. This year, we have

industry in the near future.

horizon on SA Tourism and they

humongous opportunity and

ventured into newer cities such as

As a hospitality industry

have rewarded me with the

competitive environment that India

Nagpur, Rajkot and Coimbatore.

professional, what is your

current position, as the Country

has, makes my role extremely

Head in India.

exciting and challenging.

map such newer budding markets

see yourself, say, ten years from

Would you cut a clear picture of

What plans - immediate and long

and explore their potential,

now?

the task cut out for you, as the

term - do you have?

through our marketing

Country Head in India? In my current role, the

We will be concluding our ‘Learn South Africa’ module II, in a

We will continue our efforts to

ambition? Where would you like to

I am ambitious to create better

programmes like promotional

processes that will enable us to

campaigns and other such

put the wonderful and unique

foremost focus is to promote

few days time. ‘Learn South Africa’ activities. We have in our pipeline

offerings of our rainbow nation on

South Africa, as a preferred

is a comprehensive knowledge

several exciting promotional plans

the global map. My top priority, in

destination among the potential

session conducted to assist trade

and activities for the Indian

my things-to-do-list, is making

Indian travellers. I also play an

partners, in improving efficiency

market, which will be rolled out in

India the biggest inbound market

integral role in developing and

and profitability. It aims to train

the coming months. We are

PARTNER COUNTRY HOSPITALITY PARTNER

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Page 26

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FACE TO FACE

Propeller of sustainable tourism How do you see Kerala as a tourism destination? What all things should be taken care of to pull more tourists to the state and maintain its good name? I am an admirer and lover of Kerala. If I am correct, it is my 18th visit to the God’s own country. I have trekked almost all the forests in Kerala, including the ones in Ernakulum, Thekkady, Silent Valley, Agasthyamalai, Wayanad and Parambikulam. I have been to all these places and I like the state, its people and I would say, it is the only state in India, which is having some discipline and hygiene. However, you must see to it that domestic and foreign tourists, visiting the state, are properly taken care of. Also, equal stress should be given to sustainable tourism. For instance, while taking the travellers for a boat cruise, it is important to ensure there are enough lifejackets and at least a guard, to protect the lives of the visitors. If one accident occurs, that may badly affect the prospects and name of a destination. Do you think that the on-going financial crisis will affect the growth prospects of India’s tourism industry? If yes, how can we lessen its effect on the industry? Indian tourism, as you know, has been on the growth path for the last two years. There was a sharp fall in foreign visitors, when the global economy took a downward dive. Now, there is again a financial crisis going on and it is early days to say whether the crunch would have any impact on the country’s tourism industry. Our main strength, however, is domestic tourism and crores of people move all over the country, every year. So, the effect of the economic crisis should be minimal. But, we have to improve the infrastructure and increase the number of budget hotels where one can get a room between Rs 500 and Rs1000, so as to

accommodate travellers from middle class, who cannot afford high-end luxury hotels. Besides, measures should be taken to promote sustainable, honourable and safe tourism. Ensure that taxi drivers are behaving properly to the visitors and tourists guides are carrying out their task, without cheating the travellers. According to you, what is sustainable tourism is all about? When we talk about sustainability, among other things, we are talking about the carrying capacity of a destination. The good example of sustainable tourism in Kerala, which I know personally, is Munnar. The Rajamally Tourism Zone of Ernakulum National Park,is another example. There is an entrance gate and you can control the number of visitors. If too many tourists are allowed inside, it will be crowded more than its capacity and the number of vehicles carrying the travellers will also go up, creating pollution, affecting the health of the people. So, it has to be sustainable. We are here to help all the states in improving infrastructure, in improving connectivity and we are very happy to help in the development of mega circuits, mega destination and rural tourism. Going by the arrival figures in the first half of the year, what do you think is in store for the country’s tourism industry, for the remaining half of the year? This year, the figures are robust. There is an eight per cent increase in foreign tourist arrivals and from January to July this year, the country has seen 3.9 million foreign tourists. When it comes to domestic tourists, it is mostly visits, but has seen an eight per cent increase in the visits. Last year, the country recorded 5.58 million tourists and this year it will definitely cross 6

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SEPTEMBER 2011

The tourism industry is keenly watching the debt crisis in the Europe and US, fearing another possible fall in foreign arrivals, after the recession in 2008-09. To make up for the possible drop in arrivals, the government has already initiated measures to boost domestic tourism, by promoting inter-state tourism and attracting more local visits. In this wake, Rajen Habib Khwaja, Secretary, Ministry of Tourism, india, feels that the emphasis should be on sustainable tourism. In an interview to Asian Traveller, he defined the term sustainable tourism, shared his long term plans for the country’s tourism industry and stressed on the need to improve the tourism infra in India. He is fond of Kerala and do not hesitate to admit it and speak highly about the God’s own country. Edited Excerpts:

Page 26 PARTNER COUNTRY HOSPITALITY PARTNER

25


Q&A Page 24

Roshene Singh, CMO of South

many times that ‘never stop

African Tourism, taught me to

learning’! Well, this may sound

for South Africa. If the reports

manage the outcome of my

clichéd but being inquisitive and

appeared in various media in 2009

decisions.

curious will help you go the extra

are any indication, tourism

As a woman, what were the

mile. Read, read and read, not

contributed 2.8 per cent, i.e.,

challenges you had to face in

only the works of people you

my team received the award for

R67990 million to the total South

your career? Do you’ve any

agree with, but also of the people

the best region and I cherish the

African gross domestic product

advice to young girls, who want to

coming from left-field, according

moment as fresh as it happened

and provided employment to

enter this industry?

to your perspective.

yesterday. Moving ahead, SATSA

Do you mind disclosing the secret

bestowed me with the personality

of your success?

of the year (2010) award and this

538394 people, i.e., to the 4.1 per

I would consider myself lucky

cent of its total population.

and fortunate, as my professional

Tourism is an important source of

life began during the period South

revenue for the South African

Africa achieved independence. It

that rigorously, it has been my

cherished, both personally and

economy and ten years from now I

provided us with immense

mantra of success. Today, we

professionally. In my stint with

would like this figures to grow

opportunity to get to know the

have moved up the ladder

South African Tourism, I received

manifold. I definitely see myself as

world around us and pick up the

because we have realised that the

the Manager of the Year (2010)

an important contributor, in

best of what other constitutions

more we mingle and fuse with

award. However, the icing on the

driving this growth. It may sound

had to provide.

others, the more we grow as a

cake moment came, when Fair

nation. So, the way in which one

Trade in Tourism South Africa

very ambitious, but even if I am

I have come across many

Plan a schedule and follow

is again a moment to be

able to contribute a fraction to it,

young girls, who are very

carries out a particular task is

welcomed me on their

then my purpose is served.

professional in their approach at

most important. According to me,

accreditation board. All these

When you look back now, do you

work, which is a good quality that

our success has been achieved by

awards imply that as an individual

recall the faces that have exerted

I would recommend everyone to

attracting tourists and travellers to

I have been able to leave an

an influence in your professional

develop. Remember one thing, we

participate in experiencing this

indelible mark in the life of many.

life?

are our own competitors and

beautiful rainbow nation! SA

Many of us want to make a

I had the opportunity to work

should always strive to make

Tourism believes in building the

contribution to the society, to the

with some of the best minds in the

ourselves better. If you have

future, after laying down a strong

community and to the lives of the

travel and tourism sector. It has

achieved a feat, think how you

foundation.

people around us. In this context,

been a great learning journey, for

can now strive for the next level.

Will you share with us the

what is important is learning how

me. At Starfish Foundation, I

Keep abreast with the latest

proudest moment (till date) in

to serve them better.

learnt that one can save the world

happening of your industry or field

your job?

Your hobbies?

by saving one person at a time. At

of work. This will not only add to

TravCorp, its MD Dave Hosking

your knowledge bank, but will

far, there have been many

music and Blues is my favourite

taught me to see the bigger

also provide you an impetus to

moments that have made me feel

genre. I am a diehard fan of Gary

picture and to get on with it. Then,

improve yourself. We have heard

proud. While working with Contiki,

Moore and a complete foodie.

In my professional journey so

I am an avid reader, fond of

Propeller of sustainable tourism... hence we have to improve our infrastructure, be it roads, million, until and unless the railways, busses, taxi, economic crisis plays a airports, etc., and ensure spoilsport. As you know, better connectivity. By the Europe and America are in word ‘honourable’I mean trouble. travellers should not be Do you have any long term cheated by banks, guides, plans to take the country’s autowalas, etc. Then, tourism to the next level of sustainable is all about growth? If yes, please share limiting the tourists to an them with us. area, taking its capacity into To me, long term plans are account or to the number the all about three words (aspects) area can sustain. Otherwise, a – safe (ty), honourable and destination is likely to sustainable tourism. We must gradually loose its beauty. If make tourists feel secure and Munnar loses its charm, it will Page 25

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26

not be a destination anymore. So, Munnar should remain Munnar and Thekkady should remain Thekkady. Besides, a lot of incentives should be given to the local stakeholders, the people living around a (potential) destination. They should feel that they are getting some benefits. Otherwise, they may oppose certain development activities. For instance, if a big hotel is coming up in a destination, it should employ some locals in the area. By doing so, we are taking the

benefits (of tourism growth) to the society. Which are the states doing well in this industry? The main six states doing well in tourism industry are Sikkim, Rajasthan, Madhya Pradesh, Kerala, Andhra Pradesh and Gujarat. Any advise to the state tourism departments? Let us work together, as a one family and with one vision and one mission. That should be the spirit of Indian tourism and our very slogan.

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SEPTEMBER 2011



MUNICH

Cheers!

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SEPTEMBER 2011


MUNICH For all beer lovers, Krishnadas P gets the details of the world’s fabulous beer festival

O

ffering a befitting treat to

and lots of beer. After two

can come and enjoy the very best

beer bottles at Classics, the tasty

all beer lovers to bask in

centuries of practice, Munich has

of beer with the like-minded

gingerbread hearts.

and enjoy, the most

perfected the world's biggest

people. Characterized by a distinct

A popular souvenir is the annually published Oktoberfest

famous Oktoberfest, the world's

festival, rubbing shoulders with

largest beer festival has begun in

designer shopping, sleek cars and

mix of high-tech nostalgia of

stein, in a new design. The design

Munich, the gracious German city.

high-powered industry.

spectacular large rides such as

of this classic is now over 100

the Olympia Looping or the

years and the printed design

festival for 16 to 18 days that

Bavarian culture, Oktoberfest is

Höllenblitz, the Oktoberfest has

changes every year: the

attracts over five million people

Munich's largest event wherein

many other funfair attractions with

Oktoberfest poster. There are also

every year adds flavour to Munich

the legendary breweries every

a venerable fairground tradition

official mugs available at most

and is celebrated from September

year cordially invite all to join the

that can only be found at the

souvenir stalls. Additionally, many

17 to October 3, this year.

A significant part of the

This cherished traditional annual

festivities. Drink beer by the litre

Wiesn, such as the Krinoline (old-

innkeepers have their own tents

The most popular alcoholic

and enjoy the traditional Bavarian

fashioned merry-go-round), the

selling beer steins with

beverage across the world, beer is

delicacies such as pretzels with a

Teufelsrad ("Devil's Wheel"), the

Oktoberfest motifs.

Bavaria's Prince Ludwig. Ludwig

diameter of 15 inches, the

Toboggan, and the Schichtl Variety

married Princess Therese von

Bavarians say. In all merry, listen

Show, the latter being a true

enough of the spirit of Oktoberfest

Sachsen-Hildburghausen on

to live brass bands playing

Oktoberfest institution.

when the atmosphere in a beer

October 12, 1810, but the soiree

traditional Bavarian music and

lasted for five days of Munich-

enjoy yourself with hundreds of

collectibles for the souvenir fans

fortunately, there is "the meadow

wide celebrations with the finest

other people from across the

to express their enthusiasm. Hats,

tent" at Stiglmaierplatz. The

craft beer parties and horse rides.

world, dancing and singing in all

either decorated with beer barrels,

Oktoberfest Party" at the Hall of

The party was immensely popular

glory for hours.

cow horns or lions, are popular

Benno Löwenbräukeller will

objects to buy. The Bavarian

continue and will give up in the

next only to water and tea in terms of consumption levels. This beverage is the preferred treat for wedding parties and for almost all functions in Munich. Just an hour's drive from the snow-crusted Alps that frame it so beautifully and lend it an air of enchantment is Munich, the Bavarian capital on the Isar River with its strong traditional roots. It's Baroque and Rococo architecture, its verdant parks, museums and historic venues such as Schloss Nymphenburg - the summer palace of the rulers of Bavaria, are the favored haunts of tourists and locals alike. The origin of this beer festival dates back to the days of Bavaria's Prince. When it comes to nuptial partying and no-holdsbarred weddings, no one tops

Oktoberfest in Munich is once

with locals, and they decided to

In addition, there are also

For those who can't get

tent reaches its climax,

repeat it the following year, sans

in a lifetime activity of epic

emblem in the form of cuddly

early morning hours. Quite

ceremony.

proportions and the most special

plush lion is a frequently

literally, the best way to enjoy

highlight of the festival are the

purchased gift. The festival

Oktoberfest is to book and plan

Oktoberfest has grown up into a

Beer Tents. Here, specially made

grounds has a collection of many

your Oktoberfest Tour in advance.

16-day spectacular extravaganza

beer is served which is different

curiosities displayed, such as

Oktoberfest is truly awesome,

of parades, rides, entertainment,

both in flavor and alcohol content

marmots, golf balls with the

massive and enormous fun -

food, culture, attractions and lots

than the usual variety of beer. One

portrait of Ludwig II or a tin lid for

experience it to believe it!

From such humble beginnings

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SEPTEMBER 2011

PARTNER COUNTRY HOSPITALITY PARTNER

29


MUNICH

Shopper’s paradise

N

ot every destination can

Germany, is an inspiring mix of

Neuhauser Strasse, Marienplatz,

be described as a

historic buildings and impressive

etc. It’s the heart of Munich’s

shopper’s paradise. But

architecture and therefore your

pedestrian zone and here you can

Munich can rightly be referred to

stay here will be a memorable

explore one big store after

as a destination for shopaholics.

one, for reasons more than one.

another and stroll through the

So, if your intention is more than

More than 60 million people from

branches of well-known chain-

all over the world reportedly visit

stores. There are fashionable

Munich every year, taken up by

clothes, shoes, souvenir shops,

the fascinating mixture of the

record stores and jewels, to

Bavarian tradition, an

choose from.

extraordinary cultural life and interesting shopping facilities. Munich has got a lot to offer to

just travelling, visit the Rome of

Kaufingerstrasse is one of Rome of Germany’s main shopping streets and in fact, one

the travellers, in terms of

could call it the shopping street of

traditional stores and the world’s

Munich. It is today Germany’s

most creative shops. The city’s

second busiest shopping street,

shops, besides traditional

visited by almost every tourist,

Bavarian crafts, offer international

either for shopping or for enjoying

brands and designer goods. One

the beauty of the architecture.

can easily combine shopping with

Added attraction of

sightseeing, since most places of

Kaufingerstrasse is the Augustiner

interest in the old town are within

Bierkeller, one of Munich’s most

walking distance.

famous beer halls. Neuhauser

One can see a beeline of

Strasse, part of the Old Town area,

Germany, as it is popularly called,

shoppers from across the globe in

is also a must visit as it boasts of

and feast the shopaholic in you.

the Old Town area that

several noteworthy buildings -

Munich, capital city of Bavaria,

encompasses Kaufingerstrasse,

Karlstor, Bürgersaal, Alte Akademie, splendid old Michaelskirche and the Deutsche Jagd- und Fischereimuseum (hunting and fishing museum). After exploring the Old Town area, it is worth taking a walk across the ‘Victuals Market’, for a sensual revelation. Stalls here not only offer the freshest fruits and vegetables in Munich, but also

30

ASIAN TRAVELLER

SEPTEMBER 2011


MUNICH unlimited parking, a roof over your

and restaurants, if you desire a

head and lots of shops and

shopping break in between.

restaurants, for spending a nice

For all those high-end

time at any weather. One of the

splurges, head to

biggest malls in Munich is the

Maximilianstrasse, one of the

Riem Arcaden. With its 120 stores,

city’s four royal avenues. The

the Riem Arcaden ranks among

western portion of

the most popular shopping

Maximilianstrasse is known for its

centres, on the east side of

galleries, designer shops, luxury

Munich. As far as fashion and

boutiques, jewellery stores and

lifestyle are concerned, from

Hotel Vier Jahreszeiten

modern fashion houses to trendy

Kempinski, one of Munich’s

shoe shops, perfumeries,

leading five-star hotels. If you are

jewellers’ and opticians’ shops,

planning to visit this place, make

traditional Bavarian Schweinshaxe

hand books from shops on

Riem Arcaden offer a large

sure that you carry a huge bag

and speck. Seafood, delicious

Schellingstraße, Türkenstraße or

selection of stores, for every taste.

because brands here are hard to

cheeses from all over Europe,

nearby streets. Here, one can

Electronic and photographic

resist. Some of the brands to look

herbs, honey products, sushi and

explore some of the oldest pubs

equipment shops, bookshops and

out for are Chanel, Dior, Gucci,

hand-made straw puppets are

in Munich and a number of

stationery stores extend the

Dolce and Gabbana, Louis

also available at Victuals Market.

affordable boutiques, for a true

goods on offer at the Riem

Vuitton, Hugo Boss, Gianfranco

For all those who appreciate

Bavarian experience.

Arcaden to leisure time and

Ferre and Versace. It’s pricey and

household items. It also offers a

pretentious, but no trip to Munich

host of cafés, ice-cream parlours

would be complete without a

Munich is known for big

culinary seduction of the senses, this is the perfect place to spend

shopping malls, which often offer

your lunch break and buy those

saunter down Maximilianstrasse,

rare, special herbs and spices that

one of the city’s grandest

can’t be found anywhere else in

boulevards. Several of Munich’s

the region.

finest theatrical venues, including

If you enjoy searching second-

the Nationaltheater, the

hand markets and hunting for

Kammerspiele and the Kleine

treasures, then the flea markets

Komödie am Max II, are also here.

here are perfect to saunter,

Munich with its air of polished

rummage and discover curios. You

prosperity is quintessential

will certainly find something old,

Germany. The old and the new co-

new, exceptional or useful and

exist here with cherished

bump into some interesting

traditions like Oktoberfest, the

people, in the process. Another

world’s largest beer festival,

exciting place to go shopping is

rubbing shoulders with designer

Glockenbachviertel, clearly one of

shopping, sleek cars and high-

Munich’s most picturesque

powered industry.

boroughs. It harbours fashionable

The Bavarian capital on the

bars as well as snug bistros and

Isar river has strong roots in the

attracts young people from all

past. Its Baroque and Rococo

walks of life.

architecture, lush parks, museums

Also, make sure that you

and historic venues such as

discover the three State Art

Schloss Nymphenburg, the

Galleries (the Pinakotheken) and

summer palace of the rulers of

the area close to the Siegestor

Bavaria, are the favoured haunts

(Victory Arch). The place harbours

of tourists and locals alike. This

the main building of Ludwig-

gracious German city is just an

Maximilians-Universität (university

hour’s drive from the snow-

of Munich) and several of its

crusted Alps that frame it so

departments. You can spot plenty

beautifully and lend it an air of

of students around, searching for

enchantment. So, Munich is the

books, clothes or simply relaxing

place for you, if you are

and enjoying a cup of coffee.

passionate about both shopping

Moreover, you can pick second-

and sightseeing.

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FACE TO FACE

Championing the incredible India cause

Despite tasting success, Indian tourism industry is working hard to scale new heights. While aggressive marketing strategy is one of the routes it has taken to meet this goal, the country is also giving equal emphasis on the creation of ample tourism infrastructure. Asian Traveller came across Anand Kumar, Joint Secretary, Ministry of Tourism and he was more than enthusiastic to share the initiatives taken by the Ministry of Tourism, to attract more arrivals to the country and address the problems its tourism industry faces. Edited Excerpts:

How do you see the tourism potential of the country? Do you think that India has fully exploited this potential? Tourism has got a great potential in India and in fact we have not leveraged it to the hilt, so far. We can really cash in on it for the employment generation and inclusive growth of the country. To be frank, we have exploited only a miniscule of the tourism potential and we have got a long way to go. According to you, what sort of marketing strategy we need, to realise our full potential? We need to do aggressive marketing for various destinations/products and expand our horizons to lesser known spots. We also need to tap various source markets, according to their interest and visit those markets, from where we receive large number of arrivals. So, what we are going to do is to stop

at one station, to attract travellers from many nations. For example, we went to Geneva recently as the partner host country in Geneva Festival and we were able to target people from several countries, at one stop. Hence, we will be going ahead with this ‘one station, many nations’ programme. What do you think is our USP? Our USP is indeed our warmth and hospitality. India has got in its kitty several fascinating destinations and it is a destination that has something to offer to the travellers, at anytime of the year. So, it is a 365 days destination. Do you mind disclosing the details of budget allocation to the various states of India? We don’t give any specific budget to one particular state. In fact, what we do is individual development. Promotion of tourism is the

PARTNER COUNTRY HOSPITALITY PARTNER

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basic responsibility of the concerned state and the union territories. However, we provide financial assistance for various tourism infrastructure projects, festivals and events, based on prioritised list that we prepare. If all guidance is met, we provide the financial assistance, as per the interest and seniority. How important a contributor is tourism industry, to the country’s economy? I shall say it is the most important industry and tourism should become our main economic and political agenda. Tourism contributes more than 5.2 per cent to the national gross domestic product (GDP) and around 9.2 per cent, to the employment sector. Hence, I believe tourism can be a main instrument for the inclusive growth of the country and it can really solve the employment related problems

in the nation. Which are the main source markets for India? As of now, our main source markets are US, Canada and Europe. Our potential markets include CIS countries, Middle East, China and the South East Asian countries. In addition, we also have some major emerging markets in our hand. Last year, didn’t we see a dip in the international arrivals? What do you think has caused it? Not really! Last year, we received a growth of around 8.1 per cent, over the previous year. In the first eight months of this year, we have received a growth of over 10 per cent. We hope that we will be able to maintain this positive growth, during the rest of the year. What is your immediate and long term plan to develop India tourism? The ministry, now under

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FACE TO FACE the leadership of Subodh Kant Sahay, wants to have a multi pronged strategy for growing the tourism industry. We want to concentrate on infrastructure, budget hotels and aggressive marketing. We

memorable experience, as it is the best strategy to make them visit the country again and again. So, our plan is to make a visitor revisit India several times and turn him/her into

are also planning to involve community under the RTT campaign, improve cleanliness and hygiene standards and develop tourism in a safe and sustainable manner. The objective is to give the visiting tourists a good and

our brand ambassador. Responsible tourism has been, to a great extent, a success in Kerala. Will you take up this initiative and support it? Of course, yes! The issue of sustainable tourism has been taken up in various regional

PARTNER COUNTRY HOSPITALITY PARTNER

34

conferences, by the union tourism minister and this is, in fact, one of our main agendas. We are talking with the state governments, because unless we develop tourism safe and sustainable, we will be killing this golden goose. When it comes to tourism, India is the highest tax accepting country around world. Will you be taking any step to address this contentious issue? I won’t say it is the highest but our taxes are on the higher side. The minister has taken up this issue with the Prime Minister, Ministry of Finance and also the state governments. We feel that the taxes which affect tourism should be rationalised. Unless we rationalise the taxes, the cost of tourism will always remain very high. The Prime Minister has already promised to minimise the taxes. According to FHRAI, we are running short of 80,000 inventories. How do you plan to address the issue? We have taken up the issue of providing land, at a reasonable cost. It may be worked out on a revenue sharing basis, with the state governments. Tourism minister has also discussed about the concept of tourism parks. Once we develop tourism parks, it will pave way for more infrastructure in the country. We are also focusing on to promote budget hotels. If we have more budget hotels, we will be able to provide accommodation to the travellers, at an affordable cost. Government is allotting free land to develop IT parks. In the same way, why can’t the government provide land to

the tourism industry? Only state governments can take a call on this. We cannot dictate to the state governments, as the land is a state subject. The state can come up with various modules, to keep the tariff of the land very low. They can even consider the option of revenue sharing model, as the state can benefit from it over a long period of time, by keeping the cost of initial investment low. There are different models which can be worked out. If state governments take the initiative, the tourism industry will see wonders. Hospitality industry generates a lot of jobs, directly and indirectly and is the highest revenue making sector for Kerala. But its government is showing interest in the IT sector. What is your take on this? It is the decision of the state government. We can only ask them to try to make a land bank for the tourism related activities. Do you think that there are some factors that stop the government from implementing infrastructure development plans? There is no question of stopping. Actually, we cannot do everything overnight. We cannot create world-class infrastructure all of a sudden. To see the difference, look at where we were a couple of years ago, and where we are now. From 2002 to 2010, we have achieved an enviable growth. Now, industry is becoming proactive. The tourism authority, authorities in the state, the ministry, etc., have realised the usefulness and benefits of tourism industry. So, now we have a different game plan.

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CANADA

Encounter polar bears!

T

here is something about Canada and its natural splendor. The mountains have always been there and in them the polar bears. By taking a world class polar bear tour, one can see the king of the Arctic, in the natural splendor of the great white north. One could, however, turn it into the sweetest of sweet memories, by planning the trip at the right time. Travel to this North American country in October or November and you would be lucky to experience an adventure run, to an otherwise inaccessible area. So, get ready to see the world’s greatest concentration of polar bears, just outside Churchill, Manitoba, this winter fall. It’s a golden opportunity to catch the bears live in action, as they wait for Hudson Bay to freeze over. With the highest concentration occurring in October and November, it is the best season for

viewing polar bears. The life of a polar bear revolves around its favorite food ringed seals and once the Hudson Bay freezes, the polar bears get onto the ice, to hunt for meal. The best way to experience polar bears is to board a tundra buggy, which looks like a converted bus with monster truck-like tires. They roll easily across the semifrozen land and take you out to where there are larger concentrations of bears. In these vehicles, you can get quite close to bears, in relative comfort and safety. In fact, the curious bears often come right up to the vehicle, to see what’s in the vehicle. When you enter the territory of the Northern Royalty, you will be amazed to see the bears standing on their hind legs and peering inside the window of your buggy, or play-fighting in the snow, below. Do make sure that the camera batteries are fully charged, because during high season, you could see dozens of bears, in a single day. After the polar bear tour, explore more of the rugged Hudson Bay coastline, to spot a caribou, Arctic fox, wolf, Arctic hare, lemming, snowy

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owl or gyrfalcon. Also, don’t forget to enjoy a spectacular sunset. While planning your trip, make sure to book one of the specially designed trips,

Don’t forget to find some quality time to spend in the Gypsy’s Restaurant & Bakery, as it’s famous for food and lively conversation. For an unforgettable

which, besides polar bear viewing, allow you to discover the beautiful town of Churchill. Many of the hotelbased adventures offer a well rounded programme, combining polar bear experiences with activities in and around the community of Churchill. Also, pay a visit to the Eskimo Museum, parks and Canada interpretation centre.

experience, book yourself a Tundra Buggy Lodge. It’s a safe haven from the bears and an excellent base for wildlife observation. The warm and casual lodge provides more time for viewing and photography, than any hotel-based trip. Imagine watching the bears, day and night, from inside or outside of the lodge!

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TRAVEL

Rock y Mountaineer

An exciting train journey

O

ver the past 20 years, Rocky

average speed of the train is approximately 50

access to an open-air Heritage Observation

Mountaineer has grown to become

Kph.

Car. Rocky Mountaineer offers over 45 unique

the largest privately owned

train vacation packages, including 2 to 25

If you are looking for a customised

passenger rail service in North America and

itinerary for a group of 10 or more, its custom

days on four distinctive rail routes - three rail

has welcomed more than one million guests

group consultants will offer your group a

journeys into the Canadian Rockies and one

onboard, from around the world.

unique and memorable experience. In

spectacular three hour train excursion,

addition, its spectacular meetings and

formerly known as Whistler Mountaineer, from

travel. You can enjoy an extremely comfortable

incentives programme will let you discover a

Vancouver to Whistler. This luxurious train

seat, with ample legroom and enjoy the

unique venue for your business or incentive

travels by daylight through the beauty of

freedom to stretch your legs and enjoy the

function.

Canada’s west and is the best way to

There are many unique features to rail

fresh air, while in the vestibules. With attentive service and outstanding commentary, this

viewing wildlife from the train and during your

leisurely paced travel will surely give you the

stay in Canada’s West, including bear, elk,

feeling that you are on a holiday trip. One of

deer, moose, bald eagles, osprey, salmon,

the greatest advantages, however, is the

mountain goats and bighorn sheep.

ability to travel through areas that are simply

experience the majestic Canadian Rockies,

There are wonderful opportunities for

Banff and Jasper as well as Whistler.

One of the advantages of train travel is the

not accessible by foot, car or motor coach.

spacious room provided to all guests. In

The train passes through routes that are

GoldLeaf Service, SilverLeaf Service and

described as engineering marvels and one

RedLeaf Service, guests can enjoy fresh air

can enjoy rushing rivers, towering waterfalls

outside their coaches. Access to the GoldLeaf

and spectacular river canyons. To truly

Dome coach and adjacent vestibule is limited

appreciate the nature and scenery in this part

to guests, who reserve for this service. Guests

of the world, the Rocky Mountaineer offers the

on the Whistler Sea to Sky Climb route have

very best vantage point. The advantage of the train is that it slows down at the most scenic areas, to offer you the best viewing and camera opportunities. And it is called Kodak speed! While there are areas the train reaches up to 90 Kph, the

PARTNER COUNTRY HOSPITALITY PARTNER

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FACE TO FACE

Sky is the limit The Essence of India Of late, certain reports told the story of Leela’s fall, as the news regarding its sale of Kovalam property emerged. However, the move was largely been a strategic one, where players buy property, use it, sell it and manage it for a long time. In an interview to Asian Traveller, Vivek Nair, Vice Chairman and Managing Director, The Leela Palaces and Resorts, talked about the inspiration he drew from his father Captain C P Krishnan Nair, his business plans, etc. Edited Excerpts: How far would the taxation policy

President and this time I represent

affect the tourism sector?

eastern region and the next year, I

had the experience of setting up a

Unni said to my father that he

Indian economy? The sky is the limit and we can

will be representing western

hotel as a chairman. We had

easily grow from five to ten. We

of the best resorts such as ours is

region. I have been holding both

vacant land and bungalows,

need to develop infrastructure.

priced at least 30 per cent lower

these positions for quite long time

besides the textile company. Then,

What are your plans for Leela?

than that of the resorts in Goa,

and I am generally committed to

we thought why can not we use

which are almost 200 meters away

the hotel and the restaurant

the vacant land and develop a

hotels, we are now eyeing the

from the shore. In Kerala, you

federation.

large hotel. Even the airport

eighth one. We will be opening

have resorts facing sea and get

How far your father, who is

authority wanted something to set

one in Chennai, by the end of

better rates and up markets

popularly known as the living

up here, to meet the passenger

December and the property will be

tourists.

legend, inspired you to take up a

needs. So, we leased land from

facing the Bay of Bengal. The

career in this field?

them and put up a big hotel with

hotel will be first of its kind in

252 rooms initially and then we

Chennai, facing the sea. Most of

I always ask people, why one

The reasons are very obvious.

After commissioning seven

They include oppressive taxation

I would say that I drew total

policy, lack of infrastructure and

inspiration from him. We ventured

added 171 rooms to it, to make it

the properties are on the civic

other such bottlenecks. For

into the hospitality sector without

a 423 rooms hotel. It was a great

street, on the mount road.

instance, Thomas cook was

any pre planned strategy. Let me

success and right from day one

operating here but stopped in

narrate it to you. When the airport

there was inspiration from my

other properties, we will be the

spite of the best efforts and

shifted from Santa Cruz to the

father.

leader in this new venture also, in

support from the Kerala

Sahara, we observed a lot of

One thing you liked most about

terms of average rate and as

government.

passenger traffic here, right in

your father?

well as occupancy.

How does it feel like being Vice

front of our house. It was then, a

President of FHRAI and Vice

close friend of my father, K K

his stint with the army. He was the

industry is in crisis and has plans

Chairman and Managing Director

Unni, who was the then Managing

captain in the Maratha in the light

to sell Leela Kollam and Goa?

of Leela Group, at the same time?

Director of Air India and Chairman

infantry and a strong

of the Hotel Corporation of India,

disciplinarian and he carries it

own assets in hotels. Look at all

of FHRA, in my position as

shared with us an idea about

through his life, whether it is in his

the major chains, be it Hilton or

president of Southern Indian hotel

starting a hotel. They had just set

personal or professional life. So,

any other hotel. What they do is

association. I was the President of

up a hotel and it was a very

right from the young age, we were

they manage properties - they

western India for four to five years

successful with 90 per cent

brought up strictly and that has

own and sell their assets

and during that time I was the

occupancy. It wasn’t a public

moulded our character. Even now,

and take the property they sell on

President of FHRA. As you know,

sector venture and there were top

we do not drink or smoke.

lease from the investors. And,

we also take turns every four

professionals as general

What according to you is the role

we are following the same

years and each region has a

managers.

of hospitality sector in growing

strategy.

I am currently Vice President

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One thing I liked about him is

We are confident that like our

There is a rumor that Leela

The world-wide trend is not to

PARTNER COUNTRY HOSPITALITY PARTNER

37


FACE TO FACE

City of innovative tourism products Andhra Pradesh is ambitious to make its tourism industry a known name among the international travellers. However, the state is well aware of its limitations and has planned its growth strategies taking its limitations into account. In an interview to Asian Traveller, Jayesh Ranjan IAS, Tourism Secretary, Andhra Pradesh, talked about the state’s plans to position itself as one of India’s emerging hot destinations. Edited Excerpts: Where will you position Andhra Pradesh in the tourism map of India and where do you want to place your state, as a tourism destination, in the map? There are some destinations in India which are universally accepted, as the prime or primary destinations. Destinations such as the Taj Mahal, the palaces of Rajasthan, the beaches of Goa, the backwaters of Kerala, etc., can be grouped into that category. So, any international visitor, who comes to India for the first time, definitely would not like to miss these attractions. Hence, we do not compete with such hot spots, as they are all traditionally well accepted and well established destinations. We are trying to occupy a space among those destinations, which people would like to visit, when they are exploring more of India, after experiencing the Taj Mahal, palaces of Rajasthan, etc. If one is revisiting India, to explore more of this country, there are seven states which offer decently good products. The seven states I mentioned are Tamil Nadu, Karnataka, Andhra Pradesh, Maharashtra, Madhya Pradesh, Orissa and Bengal. These are the second cluster of states, which hold promise for the visitors. We are aiming the top place in this cluster, with our cultural richness and diversity of tourism products. Moreover, keeping in mind the requirements of an international visitor, we have started what are called customised tours, to ensure that all the requirements of a visitor are taken care of by a single agency. So, it leads to a very peaceful, enjoyable, hassle free experience. In short, we are making an effort to

Do you have any innovative tourism products or projects coming up? If yes, please do share them with us. Of course, yes! Hyderabad is now accepted as an important international city, as it is largely considered as a centre of knowledge. Besides, several fortune 500 companies operate from Hyderabad, which is frequented by a large number of international visitors. Now, given the advantages which Hyderabad offers to us, we have capitalised on three new tourism products, in which we want to take the leadership. The first one is meetings, incentives, conferences and events (MICE). Hyderabad is accepted as the lure international visitors to Andhra Pradesh, in general and to Hyderabad, in undisputed conventional capital of India particular, with the variety, diversity and and hence we are trying to consolidate richness of our products and customised our position, by creating a convention tour packages. We want to turn Andhra bureau. In fact, Hyderabad is the only city in the country with a convention Pradesh into the next best set of destinations, second only to the so-called bureau and we are trying to get more and more conventional events, to the prime destinations. City of Pearls. Similarly, when it comes How do you plan to sell your state as a to medical tourism, we are trying to tourist destination? provide leadership. Hyderabad is fast We are focusing on the direct emerging as the most preferred medical interaction with the tour operators and tourism destination in India. that is the reason why we are Then, we are the only state in the participating in as many international country, which has started a film tourism and domestic events and trade fares, as commission, to ensure that all services possible. Every year, we make sure that required by film makers are made we participate in PATA, WTM, ITB and Arabian Travel Mart. We also participate available at a single window. What are the problems confronted by in all major domestic fares, without fail. the tourism industry in the state? Besides attending the fares and events, Traditionally, the tourism focus has we also participate in road shows that are organised by the ministry of tourism. been centred on northern states. As a result, when people think of India, they We have noticed that the best source of think of places like Taj Mahal, which fall getting business is through established in the list of primary destinations. The tour operators, who are familiar with India and have an exposure in India. So, southern states get only a limited exposure but Kerala. The God’s own we are capitalising on these direct B2B channels. Page 99

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Q&A Eleven years ago, on one fine day, a causal interaction with his soon to be sister-in-law, led Solly Garth to build a career in the hospitality industry. Through Ten Questions, he unfolds several things about his career and the hospitality industry. You have been in the hospitality

experience away from home at a

What plans do you have for the

industry for the last 11 years.

hospitality school. She had just

Holiday Inn, Cochin?

Could you tell us about your early

grabbed a job with a large resort

days? What made you enter the

style hotel in Australia and was

important move for us, as a group.

hospitality sector?

speaking with a lot of passion

It is our first new brand hotel in

about her profession. I was

the South Indian market and we

career in the hospitality industry, I

entirely taken up by her

see it as an opportunity for

was in the health and fitness

enthusiastic narration and sat

showing the market the brand

industry, in New Zealand. To be

listening to her. Then, I felt an

quality of the new Holiday Inn

frank, it was my sister-in-law, who

urge to build a career in the

hotel. We are moving heaven and

inspired me to take up a career in

hospitality industry. So, I took a

earth to make it a success, by

this fast growing sector.

leap of faith, resigned from my

showcasing our uniqueness and

earlier job and took a position as

putting the fresh look and feel into

fine Christmas eve, I was dining

a baggage porter, with an

the market as much as possible.

with my (soon to be) sister-in-law

International hotel in Auckland,

As of now, our focus is on

and she narrated to me her

New Zealand. I’ve never looked

building our authentic food and

Prior to making a successful

About 11 years ago, on one

Holiday Inn, Cochin is really an

beverage experiences. We offer authentic Kerala and international cuisine and in a bid to expand our food and beverage kitty, we have recently opened Roma, Cochin’s first Italian Bistro. What’s the role of a hotel in developing a destination? A hotel can definitely play an back, since then.

important role in developing a

After working for so long in

destination, especially in a state

different parts of the world, what

like Kerala. What I imply is that

prompted you to take up an

hotels can add much value to the

assignment in India? How do you

tourism and business advantages

see India and what’s your first

that Cochin and Kerala already

impression?

offer to the market. We, Holiday

I have worked in different parts

level of professionalism and

I am now working for a truly

diversity to the accommodation

global company. I see immense

and dining that the city already

growth potential for the Indian

enjoys. This will surely provide

hospitality industry. I am in love

much value for tourists and

with India and taken up by the

business people, which they

cultural diversity of the country. It

might not have enjoyed before.

is a privilege to be part of the rich

Can you share with us some of

culture and heritage that Indians

the proudest and unforgettable

are exposed to on a daily basis,

moments in your professional

especially as I come from such a

life?

young country as New Zealand.

Garth Solly General Manager Holiday Inn Cochin, Kerala, India PARTNER COUNTRY HOSPITALITY PARTNER

40

Inn, Cochin can bring in a new

of the world and I am proud to say

I am always proud to see my

My family and I are now well

team members succeed and grow

settled in Cochin and I recall the

in their personal and professional

warm and generous reception we

lives. Being able to positively

received from everyone, we have

influence someone and allowing

met so far.

Page 44

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MARKETING

Thailand to promote beaut y and wellness tourism, at GITM 2011

T

he visitors to Goa International Travel Mart (GITM) 2011will get a taste of Tai beauty and wellness tourism, as the event organisers have signed Tourism Authority of Thailand (TAT), as wellness partner. As per the information available at hand, TAT is expected to launch its marketing campaign on beauty and wellness tourism, at GITM. TAT now joins the group of other partners, including Le Passage to India, Kuoni Travels, Air India, Grand Hyatt, etc. Organised and promoted jointly by Department of Tourism, Government of Goa and Goa Tourism Development Corporation (GTDC), Sethaphan Buddhani Tourism Director, TAT Association of Goa (TTAG) and Goa Chamber of Commerce and Industry (GCCI), the second edition of GITM will be held at the Grand Hyatt in Bambolim, from October 2123, 2011. “Our marketing focus for next year will be beauty and wellness tourism in Thailand and we would like to take the campaign to the Indian travel fraternity, at GITM,” says, Sethaphan Buddhani, Director, TAT.

“The MD of GTDC Nikhil Desai is my good friend and I have seen the effort, he has put in to promote his destination. He has invited travel agents and tied up with fraternities, to make the event a success. The effort to promote one’s own destination is something that he and I have in common. We partnered with GITM for two reasons – to help Desai to make the event a success and to showcase what Thailand has got to offer in beauty and wellness tourism,” elaborates, Buddhani. Thailand is expected to invite a speaker of global repute from the health industry, to speak about the region’s wellness offerings, at the event. With the theme ‘Unearth the Hidden Treasures of Goa’, the event organisers are making every effort to attract over 2500 trade visitors, to GITM 2011. “This year, we are expecting a larger participation from countries such as Singapore, South Africa, Canada, UK, Italy, Poland, Russia and Brazil. The Mart was a great success last year and is now slated to be an annual event. This year, the event will feature buyer-seller interactive sessions, panel discussions and knowledge sharing sessions, networking dinners and FAM trips,” says, Swapnil Naik, Director, Goa Tourism.

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PATA

PATA Travel Mart flies to Manila, from Delhi

A

fter the successful completion of the PATA Travel Mart 2011 in New Delhi, it is now turn of the Manila to host the next PATA Travel Mart, in September 2012. The 2012 Mart is scheduled to take place September 25-28 at the SMX Convention Centre, the largest private venue in the Philippines and one of the flagship establishments of the country’s MICE industry. It is conveniently located close to prestigious hotels and key public transportation systems.

“After a very productive week in Delhi, PATA is delighted to take the PATA Travel Mart back to Manila, where it was launched as the first regional travel trade event for Asia Pacific back in 1978,” says, Hiran Cooray, Chairman, PATA. When Manila hosted the first PATA Travel Mart in 1978, just over 300 delegates attended the event. After more than three decades, PATA Travel Mart has grown

into the must attend travel event in the calendar, attracting over 1,000 delegates. “PATA Travel Mart 2012 will allow the Philippines to demonstrate, not just our capacity, but our expertise in hosting major international events. With the current growing private sector investment in tourism facilities and development throughout the Philippines, there is no better time to see the new products, convention facilities and other

tourism infrastructure in place, since the last time we hosted a big PATA event,” says, Daniel Corpuz, Under Secretary of the Philippine Department of Tourism. The Philippines has hosted several key PATA events, including the 29th PATA Annual Conference and Workshop in 1980, the PATA Annual Board of Directors Meeting in 1989, the 47th PATA Annual Conference in 1998 and the Chapter World Congress and PATA Board of Directors Meeting in 2002.

PATA to organise Bhutan’s first travel trade event

B

tional conference will help broaden the understanding of tourism and stress its positive impact on societies,” smiles Kesang Wangdi, Director General of the Tourism Council of Bhutan. At the event, international, regional and local speakers will share experiences and provide insights into existing and future travel trends in the responsible and adventure tourism sectors. It will also feature a buyer-seller mart for the high quality buyers primarily from Japan, Chinese Taipei, Western Europe, Australia, USA, Canada and the Asian cities of Singapore, Hong Kong and Shanghai. “We welcome all PATA conference delegates to visit Bhutan, where happiness is the ultimate development goal, complimented with a the Kingdom of Bhutan. “We are honoured to host strong commitment to environmental and cultural the PATA Adventure Travel preservation. We look forand Responsible Tourism ward to fruitful interactions Conference and Mart in Bhutan for the first time. I am that will create meaningful confident that such an interna- business associations, many hutan will play host to the third PATA Annual Adventure Travel and Responsible Tourism Conference and Mart. With the theme of ‘High Value Tourism – Low Impact Footprints’, the event will be held in Paro, from February 3-7, 2012. It will be the first ever B2B travel trade event to be held in

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friendships and lots of happy memories,” says, Karma Lotey, Chairman of the Association of Bhutanese Tour Operators.

of this destination, participation is limited to a select number of delegates. It is, therefore, advisable to register as soon as possible to secure

The new event in Bhutan builds on the two successful adventure conferences and marts staged by PATA in 2010 and 2011, in Kathmandu and Pokhara, Nepal. The Bhutan event will also feature a series of pre-conference webinars, activities and interactions, with speakers and participants. “Due to the unique nature

your place at what promises to be a unique event in an exceptional destination,” informs Bill Calderwood, PATA’s interim CEO. Bhutan is a land-locked state at the eastern end of the Himalayas. The country has a population of 700,000 and is bordered by India to the west, south and east and by China to the north.

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PATA

Tell a productivity story, to bag cash prizes

PATA appoints Martin Craigs as its CEO

T

T

he PATA Singapore Chapter has called entry submissions for its Our Productivity Story competition. PATA Singapore Chapter, together with sponsor Workforce Development Agency (WDA), will reward travel and tourism organisations with the most impactful productivity story,

with cash prizes. To take part in the competition, companies across Singapore’s travel and tourism industry simply need to pitch their best productivity success story, through a 1,500word essay. Winners will be awarded cash prizes amounting to a total of six worth SGD36,000. The best two essays from each of the three travel and tourism categories hotels, travel agents and other - will then qualify for the next round. The six finalist companies will then be required to work with a dedicated video production company, to turn their productivity story into a motivating short video. All six videos will be made available online for voting, by the tourism and travel industry as well as the general public. Voting is scheduled to take place from November 14-30, 2011. Winners will be determined based on popularity (50 per cent) and judges’ evaluation (50 per cent). First prize winners are entitled to SGD8,000 and second prize winners will get SGD4,000. The winners will be awarded during the Tourism Industry Ball on December 3, 2011 at the Shangri-La, Singapore.

he Pacific Asia Travel Association (PATA) has

appointed Martin Craigs as its new CEO. He is expected to take charge, effective October 31, 2011. Craigs is currently elected President of Aerospace Forum Asia (AFA) and Managing Partner at Hillcrest International Advisory. ”Martin is familiar with the travel industry and with his long AFA experience he understands associations and the importance of membership. Martin also brings visionary leadership, outstanding public speaking skills, strong intercultural diplomacy and advocacy expertise to the helm at PATA. He is the right person to lead PATA, as the association commits to an exciting future of building business and advocacy on behalf of our members,” says, Bill Calderwood, PATA Interim CEO.

PATA Travel Mart 2011 held in Delhi

P

ATA Travel Mart 2011 was

interim CEO. “We thank the Ministry of

successfully held in New Delhi from September 6-9,

Tourism, Government of India for

attracting tens of thousands of

hosting a very productive Mart,

visitors and exhibitors.

this year. In New Delhi, we have seen

The event, which was inaugurated at Pragati Maidan

excellent cooperation between the

exhibition centre, was noted for

tourism industry’s public and

the presence of personalities like

private sector, in hosting the

Subodh Kant Sahay, Minister for

Mart. We can now all look forward to

Tourism; Sultan Ahmed, Minister of State for Tourism;

Manila next year, when we expect

Rajen Habib Khwaja, Chairman

the Mart to be another significant

of PATA India Chapter; Anand

milestone, as we build the

Kumar, Joint Secretary,

business for PATA members,”

Ministry of Tourism; Cooray, PATA

says, PATA Chairman Hiran

Chairman and Calderwood PATA

Cooray.

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43


PATA

PATA invites entries for Gold Awards 2012

P

ATA is all set to recognise

interim CEO, PATA. The PATA Gold

websites and collaterals. The

Education and Training (one Gold

travel industry

Awards are open to PATA members

highlights of the winning entries

Award and one Grand Award)

organisations and

and non-members. Winners will

will be on display at the annual

Marketing Media (nine Gold

individuals, who have made

get valuable media coverage in

meeting for delegates to enjoy.

Awards) and Travel Journalism

outstanding contributions to

various PATA communications

Award recipients will be featured

(four Gold Awards).

successfully develop and promote

channels, including PATA e-

in the winners’ showcase souvenir The PATA Gold

with Pacific Asia Travel

In total, PATA will present up to 26 PATA Gold Awards and four

CD.

travel and tourism in Asia Pacific,

elite PATA Grand Awards at a

Association (PATA) Gold Awards.

Awards 2012 are

special luncheon on April 22 at

One can now submit entries to the

open for submission

the Putrajaya Marriott Hotel,

2012 PATA Gold Awards and the

until December 15,

Malaysia.

winners will be felicitated at the

2011. Judged by

PATA annual meeting in Putrajaya,

panels of experts, the

Government Tourist Office

Malaysia, to be held from April 20-

Gold Awards

(MGTO) for the past 17 years, the

23, 2012.

recognise

PATA Gold Awards set industry

exceptional

standards for excellence and

achievement in six

innovation.

“The PATA Gold Awards put the spotlight on tourism innovation

Sponsored by the Macau

“We strongly encourage our

and excellence. No matter if you

newsletters, press releases, PATA

categories - Marketing campaign

are an individual or a travel-

Compass magazine and social

(six Gold Awards and one Grand

industry stakeholders to take this

related company or organisation,

media.

Award) Environment (three Gold

opportunity to ‘go for gold’ with

Awards and one Grand Award)

the PATA Gold Awards 2012,” says,

your achievement will be

Winners will be entitled to

recognised by worldwide media

leverage the prestigious PATA

Heritage and Culture (two Gold

Joao Manuel Costa Antunes,

exposure,” says, Bill Calderwood,

Gold Awards 2012 logo on their

Awards and one Grand Award)

Director, MGTO.

Page 40

What are your views on the future

beautiful wife Natalie and our two

of the hospitality industry, in

vivacious girls - Amelia (four

general?

years) and Imogen (two years).

them an opportunity to grow is a great honour that I relish.

I think hotels will continue to

We are well settled here and

cycle through the phases of

Cochin is the third home for

unforgettable moments, I can’t

technology driven services and

Amelia, who has started her

pick certain incidents. However, I

amenities and then, back to the

schooling in Cochin. In her short

spending time swimming with my

admit that I cherish the moments,

personal, one-on-one style of

span of life, she has now lived in

daughters.

I spent with some of the privileged

service that we are traditionally

three countries and is growing

Which is your favourite

guests. So far in my career, I have

known for. With the web-based

fond of travelling. Imogen is

destination? Why?

met several royal people,

services making inroads into

learning almost as much

presidents, prime ministers, sport

hotels, at present, we are on the

Malayalam, as English and is

wife and I used to spend time in

stars and prominent media

cusp of another technology push.

happier eating desi food items,

the Cook Islands, at a place called

personalities. And I was always

However, there will again be a

than western food! Natalie and I

Aitutaki, some years ago (before

surprised at their down-to-earth

time, when customers seek for

are enjoying raising our girls in

the parenthood) and it remains in

behaviour, compared to the one

friendly faces. With global

Cochin and are grateful for the

my memory as a beautiful beach/

cut in the media.

travelling options becoming easily

support we have received from all

island destination. A combination

Where would you like to see

affordable, there will be a surge in

our friends, in Cochin.

of the warmth people and the

yourself, say, 10 years from now?

mid scale and limited service

Please tell us about your hobbies

untouched nature of the island

hotels. This is where Holiday Inn

and other interests?

make it a holiday spot to

When it comes to

In hotels, no doubt! I have

I enjoy reading for business

Tough question, indeed! My

remember. Queenstown in New

realised my passion and given

and Holiday Inn Express will really

how diverse and varied the life of

shine.

and relaxation. I am fond of

Zealand is also one of my

an hotelier is, I can see myself

Would you paint a picture of your

reading crime novels and books

favourite places and my family

trudging this path, as long as I am

family?

on leadership and change. I also

members enjoy spending quality

enjoy working out at gym and

time at Kumarakom, in Kerala.

fit enough for the task.

I am in Cochin with my

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TRENDS

Kingdom of Dreams

E

ntertainment and leisure parks are not uncommon in India. However, there aren’t many that bring to life the magic and timeless mystique of India in a unique blend of Indian art, culture, heritage, crafts, cuisine and performing arts, with the technological wizardry of today. And it is where Kingdom of Dreams scores over other entertainment and leisure parks. Ideally located in Gurgaon, at the apex of the Golden Triangle of Jaipur, Agra and Delhi, Kingdom of Dreams is India’s leading live entertainment and leisure destination. Sprawling across acres of land, it was set up with a vision to create theme-based entertainment experiences of exceptional standards and promote Indian culture and performing arts across the globe. The two welcoming elephants at the entrance is only an indication of Kingdom of Dream’s stress on offering the very Indian experience to the visitors. “Kingdom of Dreams is reflective of India, its rich culture and seamless heritage. Kingdom of Dreams is a world class experience and I am ecstatic to be a part of an Indian brand that has set the stage for entertainment at its very best,” says an upbeat bollywood actor Shahrukh Khan, Global Ambassador of Kingdom of Dreams. Promoted by Wizcraft International Entertainment, India’s leading Entertainment and Communication Company, and Apra Group of Companies, this distinctive and live entertainment destination, incredible in scale and scope and conceptualised to offer a magical Indian experience like none other, houses three product offerings - Culture Gully, Nautanki Mahal and Showshaa Theatre. Another attraction is IIFA Buzz cafe. Culture Gully, one of the main attractions of Kingdom of Dreams, brings together the grandeur of India’s ancient and diverse architecture, integrated perfectly with traditional Indian performing arts, entertainment and India’s rich cultural heritage. Interesting architectural and cultural facets of Sikkim, West Bengal, Assam, Kerala, Delhi, Punjab, Madhya Pradesh, Chennai, Goa, Mumbai, Lucknow, Kashmir and Rajasthan are displayed in this magnificent boulevard. Spread over 100,000 square feet, Culture

46

Gully offers an exciting experience of a busy Indian street, featuring India as a delightful destination, to savour the best of local cuisines, renowned handicrafts and enjoy live performances by traditional artists. This magical avenue also presents a magnificent Indian carnival, showcasing 14 states of India in all their splendour, on a single street enveloped under a breathtaking sky-dome. Six restaurants, six show kitchens, three street bars and seven retail stores, representing all the states in the country, engage and entertain the visitors at Culture Gully. Visitors have plenty of options from enjoying a leisurely cup of South Indian filter coffee at the Madras Café, to a massage near the beaches of Goa, trendy shopping on Mumbai’s fashion street and enlightening spiritualism at the Mystic Centre. It also features Assam tea house, where one can explore India’s famed variety of teas, while enjoying performances and wares of local artisans, street performers and folk dancers, from across the country. Besides, at Culture Gully one can visit a quaint tavern in Goa, imbibe the spirit of Kerala’s backwaters or walk past Mumbai’s Rajabai Clock Tower. Nautanki Mahal, a dynamic state-of-the-art theatre at Kingdom of Dreams, stages Zangoora, the Gypsy Prince - world’s biggest and longest Indian theatrical musical extravaganza. Designed, scripted, composed and produced by the best of Indian and International talents, this musical show is an unforgettable experience. Zangoora, a bollywood stage show, is a perfect combination of Indian cinematic entertainment and its rich cultural heritage. The show, which features talented Hussain Kuwajarewala, Gauahar Khan and Kashmira Irani, can now be enjoyed in English, French Japanese, Korean, Spanish, Chinese, German and Russian. The larger than life performances of various artists in Zangoora have captivated hearts of many Indian and international audience. The entire presentation of Zangoora, The gypsy prince, promises to give the audience an experience of watching a movie live in 4D format. “It is a very proud moment for us at Kingdom of Dreams. The amazing responses of the audiences from India as well as from other parts of the world have encouraged us

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TRENDS

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47


TRENDS to keep the show running and make it available in various other languages to cater to a larger audience,” smiles Viraf Sarkari, Director, Wizcraft International Entertainment. Another attraction at Nautanki Mahal is Acromania - the great Mongolian circus. It offers an opportunity for the visitors to enjoy traditional circus of Mongolia accompanied by dancing, acting, contortion, acrobatics etc. During this 90 minutes spectacle, talented circus artists will perform various circus genres, choreographed with illustrations of the customs of Mongolia. “Kingdom of Dreams is proud to

them with twists and turns in the storyline. Kingdom of Dreams will also see the launch of Here I am –Shiamak, a Vegas styled dance and music show, this year. This extravaganza by the phenomenal dance maestro Shiamak Davar will bring various genres of dance alive on stage. “I am really excited to perform live at Nautanki Mahal in Kingdom of Dreams. ‘Here I am’ is a unique present Acromania – the great theatrical spectacular with an Mongolian circus in all its glory, for the international format,” says an excited first time in India. The circus is one of the Shiamak Davar. most endurable and best loved forms of IIFA Buzz Café, which presents an entertainment in the world. This 70-year elaborate and complete bollywood old circus, with its rich tradition of skilful performances, wealth of talent and bouquet of acts, will be an overwhelming experience for the Indian audience,” says Sarkari. Seeing the response Zangoora and Acromania evoked from the visitors, two more shows, Jhumroo and Here I amShiamak, will be launched at Nautanki Mahal, this year. Jhumroo, an out and out musical comedy, will be launched in October 2011. Packed with 19 bollywood retro songs, Jhumroo will be a celebration of the spirit of Kishore Kumar. Jhumroo not only promises its audience a good laugh and a happy experience but also assures to surprise PARTNER COUNTRY HOSPITALITY PARTNER

48

experience, is another attraction at Kingdom of Dreams. An alluring and eclectic amalgamation of brand IIFA with the Indian Cinematic themed elements, this is the third IIFA Buzz Café to open in the country, after establishing one at the Mumbai airport and the second one at the Hyderabad airport. It features larger than life moments of reel life in the form of posters, records, props and star memorabilia. Thematic décor, props, music and special effects make IIF Buzz Café an exciting place. Kingdom of Dream will soon house Showshaa Theatre, a 350-seater amphitheatre. The theatre is expected to stage ancient Indian epics and mythology, mock wedding shows and the great Indian talent circus. “Kingdom of Dreams has been conceptualised to offer a live entertainment experience, at par with the best around the world. We hope to capture the imagination of the world, with this spectacular destination and our new musical extravaganzas, concludes Sarkari.

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FACE TO FACE

After establishing Kerala as an international tourism destination, moves are now on to build the state as a global shopping hot spot. The Grand Kerala Shopping Festival (GKSF) can well be considered as a means to this end. Launched almost five years back, the shopping festival has now grown into a major event, attracting hundreds of thousands of customers from across the globe. In order to draw more customers, the festival is being held during the peak tourism season of the state. Asian Traveller met Rathan Kelkkar IAS, Special Officer, Kerala Tourism and Trade Promotion Organisation and Director, Grand Kerala Shopping Festival, to know what is in store for GKSF 2012. Edited Excerpts:

Making of a shopping hot spot Could you please tell us your plans for Grand Kerala Shopping Festival, 2012? Grand Kerala Shopping Festival (GKSF) is a 46-day long event, which starts from December 1 and ends on January 15. The festival is being conducted to make the Gods’ own country, which is already an international tourism spot, an international shopping destination. Preparations for the GKSF season five is already underway. The chairman of our executive committee is Kerala Tourism Minister A P Anil Kumar, while the apex committee is headed by Oommen Chandy, Chief Minister of Kerala. This time, the focus is on the customers from other states and we have taken a lot of policy decisions, to woo more customers. The entire festival will be an ideal venue to showcase the state’s tourism industry and local industrial sector, to the outside world. This is an event, where the Tourism Department, Industries and Commerce Department and GKSF will work together, to promote the

state’s tourism industry as well as industrial sector. GKSF is a project under the tourism department. In order to focus on the customers from other states, we have launched several schemes. In one such move, GKSF will offer 100 per cent value added tax (VAT) refund scheme to the customers, who come and shop in Kerala using credit cards, to a limit of Rs 100,00. When it comes to marketing activities, our focus will be on other states. We have already conducted sponsorship meets and press meets, in Mumbai and New Delhi. Efforts are being made to create more awareness on the festival, get more sponsors and to attract more people to the state, during this peak tourism season. We are also planning to have a ‘co-op’ scheme for our sponsors and participants, wherein the partner with GKSF can do more marketing in other states. As part of this,

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we give 50 per cent refund on advertisements, up to a limit of 5 lakh, if one follows our guidelines. Since we have a big market to target, we are using IT as a tool, to reach out to the prospective customers. We have also plans to come out with more innovative schemes, using mobile as a technology. We have opened a website recently and are trying to promote online shopping. While our main focus is on southern states, we are also targeting Mumbai, Madhya Pradesh, Gujarat and Delhi, to make the shopping festival a huge success. With all these plans, we are working to turn Kerala into a shoppers’ paradise. GKSF usually gives away a lot of gold prizes through lucky draws and scratch and win coupons. Would this be added attraction of GKSF 2012? One of the major attractions of the shopping festival is the gold prizes on offer.

With more sponsors, we think that we can give away more gold gifts, in the upcoming edition of the festival. We are planning to give away 101 kg gold through scratch and win coupons, daily draws, weekly draws and mega events, in 2012. We have also asked the merchants to come up with attractive gifts. Besides, we are trying to offer new packages in ayurveda and pilgrimage, with some niche schemes, to give more options to the visitors from the other states. It will give them an opportunity to understand and experience Kerala better. How many visitors/participants are you expecting for GKSF 2012? Last time, around 6000 merchants participated in the GKSF. The registration has already started in June for the next year’s festival and we are expecting at least 15-20 per cent increase in the number of registration. Since the shopping festival is being held during the peak tourism season of the state, we also expect a 20 per cent rise in the customers.

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NEW YORK

New York City beckons film buffs Visit the city that never sleeps, to experience music, film, art, wine, food and the emotional chord it strikes!

A

re you a film/theatre freak? If yes, pack your bags to New York! It’s raining film festivals in the big city and till November, it has a lot to offer to the film enthusiasts from across the globe. You can plan your trip anytime between September and November this year, not only to get the taste of exciting films in varied genres, but also to experience what the most populous city in the United States has to offer. Scheduled for September 15-17, 2011, the New York Surf Film Festival can be considered as the curtain riser, as it’s the first film festival to hit the city that never sleeps. Considered as the premier showcase for international independent surf film, this film festival is being held with an objective of helping the filmmakers, who are exploring the diversity of surfing an opportunity, to present their works to a larger

52

audience. As surf culture becomes more popular, the notion of what it means to be a surfer expands. The New York Surf Film Festival also aims to build upon and shape the idea of what a surf movie is, while fostering the growth of this global community in New York City.

After the surf festival, you need not wait for a longer period, to engage yourself in the next festival. However, if you are not addicted to television programmes, you can give it a miss and spend time to know The Big Apple, in depth. Going by the schedule, the second event to hit the centre of the universe is New York Television Festival (September 19-24, 2011). Founded in 2005 as the

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NEW YORK

industry’s first recognised independent television festival, it provides a platform to elevate the works of small screen artists. Held annually in New York City, the birthplace of modern television, the festival unites artists, executives, industry figures and fans together in one forum, to celebrate the medium and to help shape its future. The festival usually features panel discussions, premiere screenings and other special events, designed to honour television as an institution and as an art form. For the art lovers, who like to do their bit to propel art organisations, Coney Island Film Festival (September 2325, 2011) is a must attend. The mission of the Coney Island Film Festival is to raise funds for the non-profit arts organisation Coney Island USA. The festival screens a truly eclectic range of films from the US and all over the world. Much to the delight of the audience, the festival features a number of ‘made in Coney Island’ productions each year. Soon after the Coney Island Film Festival, one can experience the vibrancy of

recognised as contemporary classics. To be held from September 30 to October 16, 2011, the festival is highly competitive with an average of 28 feature films and 12 short films, each year. Views from the Avant-Garde, which premieres non-narrative, experimental film and video, will be an added attraction, at this festival. If you are in the capital of the world by the middle of October, don’t miss the opportunity to be part of the QBC International Film and Music Festival that features films/ the world’s first global film videos produced, written festival, taking place in over 200 cities across six continents, and/or directed by filmmakers of African descent during one week. The biggest film festival in in the US and across the globe. the big city, however, happens To be held between October 14 and 16, 2011, the films at by the end of September. this festival will be LGBTQ Titled as the New York Film Festival, this 17-day festival is themed and will have black LGBTQ characters in leading an unparalleled showcase of roles. After a few days gap inspiring and provocative falls the Gotha’s largest music cinema, by emerging talents festival CMJ Music Marathon and first-rank international and Film Festival (October 18artists, whose films are often contemporary musical theatre at the New York Musical Theatre Festival, which is scheduled from September 26 to October 16, 2011. If you are interested in short films, ensure that you devote some of your time to be at Manhattan Short Film Festival. Scheduled from September 25 to October 2, 2011, this short film festival is

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22, 2011) and it’s the best time to spend your quality time in the city’s greatest nightclubs and theatres. The film festivals in the Big Apple come to an end in November, with seventh annual Big Apple Film Festival (November 1-6, 2011) and African Diaspora Film Festival (November 25December 13, 2011) that stretches almost to the first half of December. Named one of MovieMaker Magazine’s top 25 film festivals worth the entry fee and one of the coolest film festivals, Big Apple Film Festival is dedicated to showcasing and promoting the highest quality films from the New York City independent film community as well as selected films from across the country and around the world. The festival takes place at the world famous Tribeca Cinemas. As far as African Diaspora Film Festival is considered, it’s the place to enjoy important cinematic works of creativity, intellectual expansion, identity and equality, forgetting races, nationalities and backgrounds. PARTNER COUNTRY

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MALAYSIA

It’s time for a Malaysia ride

I

t’s worth planning an exhilarating trip, with one’s entire family, to Malaysia and enjoy its many exciting theme parks and rides. Whether it is the water-themed parks in Malaysia’s hot tropical climate, or the highland theme parks with rides in cool, crisp mountain air, one is guaranteed the ride of a lifetime. Here, we present 10 best theme parks in Malaysia, which are a must to visit, if one is planning to explore this land of mountains. Sunway Lagoon Resort Petaling Jaya, Selangor Hop on to exciting rides, experience spectacular water thrills and revel in the adventures of the wild west, at this sprawling theme park. One should not miss to experience the waters of Africa, wild, wild west and a world of adventure rides. Cosmo’s World Indoor Theme Park Berjaya Times Square, Kuala Lumpur One should make sure to stop at this theme park, considered to be the country’s biggest indoor theme park. Spread over several levels of a popular mall, its main attractions are the supersonic odyssey, DNA mixer, fantasy garden, botanic drive ride and the kidz

castle. The Mines Wonderland Resort City Seri Kembangan, Selangor Visit this beautiful and surreal resort city, which comes alive in the evenings, when thousands of coloured lights are switched on. With a huge unity fountain near the park entrance, one can also take the boats passing through the canal, which neatly run right across the mines shopping centre.

Europe at a low cost. This resort houses a French-style and a Japanese village with

Genting Highlands Kuala Lumpur This city of entertainment is a crowdpuller and is sure to enchant one with its six theme areas – Champs Elysees (France), London (England), Venice (Italy), Times Square and Universal Walk (USA), Swiss Alps (Switzerland) and Genting Walk (Malaysia).

a restaurant and a botanical garden, a golf course and horse trails for those who fancy riding or want to give it a shot. Bukit Merah Laketown Resort Perak A delightful time is in store for the entire family at this resort, which houses an Orang Utan park, a water park and an eco park. Its main attractions include the boomerang, giant wet bubble, monsoon lagoon wave pool, water speed slides, body slides, giant tube rides, activity pool, lazy river, perak mining company

Bukit Tinggi Resort Kuala Lumpur It’s the best option to experience

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MALAYSIA and kids adventure river. Desa Water Park Kuala Lumpur-Seremban Highway Get caught up in the whirlwind of activities that this water park boasts of, which include a water park, paint ball, mini golf, mini motorbike and go-kart circuits. It also has one of the longest uphill water coasters in the country, the splash-out activity pool and the ultimate water factory.

Ibans, Bidayuhs and Melanaus, along with the traditional arts of the Sarawakians. Visit the authentic dwellings and view their crafts, household items and musical instruments. The village is also the venue of the annual rainforest world music festival, which brings onstage world renowned musicians and performers, from mythical Borneo.

worth taking a dip here at hot springs, which are known to contain minerals with therapeutic qualities. Sarawak Cultural Village Damai This legendary village, also called the ‘Living Museum’, displays the multifaceted cultures of ethnic groups like the

A’Famosa Resort Malacca If one is looking for a riskfree adventure, then the animal safari is the best bet. Enjoy the sight of around 100 species of wild animals, including tigers, lions and sun bears. One can also stop over at the dairy farm, Monkey Island and Water World.

Wet World Pedas Hot Springs Negri Sembilan If one likes to enjoy open-air common pools, twin slides and camping facilities, this is the best spot to spend one’s quality time. Besides, it’s

An imaginative venue for a truly interactive dining experience

M

andarin Oriental, Kuala

cooking stations are the hallmarks

imaginative

dining rooms, making this an ideal

Lumpur has added

of this new restaurant at Mandarin

way, we anticipate Mosaic will

venue for family get-togethers,

Mosaic, a new all day

Oriental, Kuala Lumpur.

become a dining destination of

business or entertainment lunches

choice in Kuala Lumpur,” he

and celebrations.

dining venue, to its list of award

“The design concept of Mosaic

winning restaurants. Designed by

beautifully illustrates Mandarin

the creative Japanese design

Oriental’s desire to ensure a

company, Spin Design Studio,

sense of place.

smiles.

At Mosaic, food is presented in

Positioned as the leading all

cast iron pans, woks, copper pots,

day dining restaurant in the city,

or served in individual portions.

Mosaic features a vibrant mix of

Fans of Indian cuisine can enjoy

imaginative venue for a truly

history, culture and sensibility

local and international cuisine.

tandoori chicken, lamb, prawn

interactive dining experience, with

have been assimilated into the

Besides a large dessert bar,

with naan and other North Indian

Mosaic is a distinctive, lively and

This is a venue, where local

one’s friends or

specialties. Sushi, sashimi and

family.

authentic Japanese dishes are

Overlooking

also available here. Other options

the lush

include Chinese dim sum baskets

greenery of the

and fragrant stir-fries, and

KLCC Park,

barbecue seafood at the Malay

Mosaic boasts

open kitchen.

an elegant

The dessert bar offers an array

interior,

of sweet delights, to tempt the

reflecting the

palate.

Peranakan

Headed by Chef Raymond

culture.

Abour Jeily, Chef de Cuisine and

Elaborate

Jenna Park, Restaurant Manager,

finishings, customised flooring,

design,” says, Pierre Barthes,

Mosaic houses interactive live

Mosaic is open 24 hours and

intricate hanging pewter lights,

General Manager of Mandarin

cooking stations, including grill,

serves buffet breakfast, lunch and

bespoke mosaic walls and

Oriental, Kuala Lumpur. “With a

wok, noodle and tandoor. In

dinner. The restaurant seats up to

columns, and cleverly located live

wide range of cuisine served in an

addition, it has two semi private

148 diners.

PARTNER COUNTRY HOSPITALITY PARTNER

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FACE TO FACE

The Great Malaysian Makeover With its growing appetite to pull travellers to revisit destinations, Malaysian Tourism has embarked on a slew of measures, to develop its virgin areas and offer new experiences to its visitors. In an interview to Asian Traveller, Dato’ Azizan Noordin, Acting Director-General, Tourism Malaysia, shared the initiatives taken by its authorities to offer something new to its travellers (every time they visit the country), its main attractions, USP of Malaysian tourism and several other things related to its booming tourism industry. Edited Excerpts:

sightseeing, cuisine or choice of transport.

facebook, twitter, malaysiajaoblog, travbuddy

Indians will surely find Malaysia a true

and other discussion forums.

shopper’s paradise. For the people of India, Could you please give us the picture of the

Malaysia is more like a second home. Malaysia is also the best suitable

Malaysian tourism scenario?

Another major effort is the organising of Mega Fam programme for foreign media and travel partners, which was initiated in 2000.

destination for the younger generation. It will

The main objective of the programme is to

40 years old, now. The tourism industry in

be a relief from their hectic schedule. The

increase the awareness of participants about

Malaysia has grown slowly, but steadily, over

major attractions include islands and cities,

tourist destinations around Malaysia and to

the years. Last year, 24.6 million people

events, sports, spa, wellness programmes and

provide an opportunity for them to sample

visited Malaysia, contributing RM56.5 billion

theme parks. These may be the places that the

Malaysia’s diverse attractions and warm

(US $18.8 billion), to the industry. Malaysia

Indian travellers should be looking at.

hospitality.

has the potential to grow, to a much higher

Malaysia is also a good destination for

level. We are getting good response from all

pursuing further studies. There is a lot for you

presentations to corporates, media

markets, especially from India. Last year, we

to choose from.

familiarisation tours and MICE road shows and

Established in 1972, Tourism Malaysia is

saw 690,000 tourists from India, up from

Those who like to ride/drive, Malaysian

Our mainline marketing activities include

participation in trade exhibitions, etc. What is the USP of Malaysian tourism?

137,000 in 2009. I must say that the Indian

road networks are the best for you. If you are

media and the local agents are very co-

coming via Singapore by road, you can have

operative and they have played a role in

your breakfast from Malaysia, lunch from

leading dive destinations of the world, with

drawing Indian travellers to the country.

Kuala Lumpur, dinner from Penang and head

one of the richest marine environments in the

Malaysia is fast becoming one of the

directly to Bangkok.

Indo-Pacific basin. The incredible bio-diversity

already visited the country, is to revisit

Do you mind disclosing your marketing

of marine life, coupled with beautiful islands,

Malaysia. Most of the Indian tourists frequent

strategy for India?

white sandy beaches and clear warm waters,

My appeal to the travellers, who have

places like Kuala Lumpur, Genting, Langkawi

Our marketing strategy is almost the same

keep divers coming back time and time again

and Penang. We are working towards opening

as the one, we have been following for years.

to the country. Malaysian food is another

up new destinations and offering new

We take part in almost all the events like PATA

attraction. Indulge in gourmet fusion cuisine

experiences to the visitors, in an effort to

Travel Mart and exhibitions like SATTE. Also,

created by talented chefs in designer

make travellers revisit our country. Our new

we have local offices in Chennai, Mumbai and

restaurants, or sample an endless amount of

destinations approach will showcase

New Delhi. They organise consumer shows

goodies found practically bursting out of

uncovered places like Kota Kinabalu and

and participate in local events and consumer

malls, store fronts and side-street hawker

Kuching in Malaysian Borneo, rainforest of

shows, to take the Malaysian opportunities to

stalls. Bring your kids to the theme parks and

Taman Negara National Park, Redang and

the local people. Apart from these, we have

spend your time in the wellness resorts, spas,

Tioman Island.

our presence in global television, newspapers,

etc. The place has something for everyone.

magazines, etc.

What is your message for the Indian

The Malaysian food culture and other aspects are not much different from that of

We are also going online, to make you

travellers? Make Malaysia your second home.

India. Malaysia is perceived to be a real family

understand what Malaysia has in store for you.

destination and hence it gets more visitors

The potential of facebook and other social

Malaysia has got lot of things to offer you. It is

from India. Moreover, Indians look for the best

media has to be tapped well. We are now

equally interesting to the young and the old

that their money can buy and Malaysia offers

available to help travellers to make decisions

and to the middle income groups and to the

great value for money, be it accommodation,

not only via our website, but also through

high income section.

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COLUMN

V DURAIKKANNAN

the mind and the expanded mind lets the body relax and shed its stress and tensions. This is called ‘ecopsychology’ and it goes under various names like Gaia psychology, psychoecology, ecotherapy, environmental psychology, green psychology, global therapy, green therapy, reearthing, nature-based psychotherapy, shamanic counselling and sylvan therapy. While the human mind is shaped up by the modern social world, it is adapted to the natural world in which it evolved. That is why the atavistic hankering back to nature and its serenity. We are all primordially hunters and gatherers and the sociological studies prove this fact. Both hunting and gathering are hardwired into our body and mind that we need to peregrinate. That is why Bertrand Russell said: “Civilised life has altogether grown too tame and if it is to be stable, must provide a harmless outlet for the impulses, which our remote ancestors satisfied in hunting!” When we launch ourselves into a new, exciting activity, especially in an exotic and offbeat location, we feel so elated because our brain releases dopamine, the pleasure chemical at that time. Heights, depths and distances always provide those spatial pleasures. You cannot find a ‘mynah’ or any other bird Human beings have an singing, sitting on the ground. innate, latent instinct to emotionally connect to nature, They sing only when they are perched atop the treetops. called the ‘biophilic’ instinct. Why do we feel so good about That is the magic of the height! The same principle ourselves, when we are spending time at the seafront, works, when we find ourselves at a hill station like out at a natural locale, or at Ooty or Kodaikanal. When the lofty heights of a hill you dive into the deep sea, station? The travel expands Last week when we had an additional holiday, which coincided with the weekend, 20 of us, old colleagues of Jet Airways (while a few of them are still with the same airline, others have moved on to various airlines and other verticals) got speaking to each other via e-mail, over phone, facebook etc., and we got connected and got ready for a re-union, after some 10 long years. People were coming in from Madurai, Mangalore, Coimbatore, Cochin and Chennai and we all decided to meet at Cherai Beach, which is just off Cochin. We rented out a family resort wholesale for ourselves, as most of us were with the spouses and kids. We had with us our own cooks and kitchen things. The two days’ time out on the beach was very rich and rewarding, in terms of our reunion, reconnect and the rejuvenation typical of a sea resort, with its surfing and long beach strolls.

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especially when you do snorkelling or scuba diving, or flippering, you are likely to feel an amazing sense of elation and exhilaration, more so sighting those awesome underwater sea life (how many of us know that there is ‘underwater kiting’ too?!). That is the beauty of the depth! Likewise, long strolls also enliven the mind and body, because the distances add their own charm. That is why a sheer long-distance driving, per se, also does a world of good. My wife and I had done the 1,235 Kms stretch of the NH 4 (National Highway) to and fro Chennai-Mumbai, by car a few times and it was a marvellous experience. You need to drive the car yourself, to get the essence of that joy. The drive, which is mostly through four-lane and usually takes two days, is a traveller’s joy. The intervening and ever changing states, with different languages, cultures and cuisines, deliver a whole new package of experience. NH 4 covers four states, starting from Tamil Nadu and then to Andhra, Karnataka and Maharashtra. When you are driving yourself, it is as if the whole world is unfurling and rolling out for you, to indulge in and uncover all its beauty! The best part of such travel is the opportunity it throws

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COLUMN up for history, to meet with geography! The Kannada poet Sarvagna is a favourite poet of mine. Sarvagna was his penname, while his real name was Pushpadatta. ‘Sarvagna’ means one who knows everything and his thousand and odd poems on religion, morals, customs, astrology, science and even riddles will testify to his popularity. The early 16th century poet was known for his three-liner poetry called ‘tripadis’, encapsulating all the wisdom of the world in them. He is comparable to the Tamil poet Thiruvalluvar, who is known for his 1330 couplets. I had heard that Sarvagna hailed from one small hamlet called Abaluru, in Haveri district of Karnataka. When we were driving past Haveri on the NH 4, it just rang a bell and

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we noticed a small guidepost, pointing the byroad to the ‘Land of Sarvagna’, just five Kms away. We stopped by and visited the place, before proceeding further. Kittur Rani Chennamma (1778-1829) is another legendary character, in the history of India. She was the queen of the princely state of Kittur, in Karnataka. In 1824, 33 years before the 1857 war of independence, she led an armed rebellion against the British, in response to the Doctrine of Lapse, the annexation policy as promulgated by Lord Dalhousie. She was the first Indian woman, to defy the British governance in India, at the expense of her own life. Kittur also comes up on the NH 4 and the lofty statue of Rani Chennamma, with the risen sword in her hand on the horse is a sight to see, as it

SEPTEMBER 2011

emerges on your view when you drive up the place in Belgaum district of Karnataka (now, the newly built flyovers have partly masked the beauty of the statue and the palace). Backpacking has so many pleasures and one of them is sleeping in a different place every night. Novelty has its

own value. Neurobiologists have proved through MRI scans that ‘novelty centre’ called SN/VTA (Substantia Nigra/Ventral Tegmental Area) in our brain gets activated, on seeing something novel, different from the usual stimuli. The pleasure chemical dopamine is stored in the SN/VTA area, which is in the midbrain of ours and on seeing a new place, inhaling a new breeze and learning a new thing, it releases itself. So, what are you waiting for? Hijack yourself, see places and enjoy the dopamine releases in your system! And remember what St Augustine said: “The world is a book and those who do not travel, read only one page!”

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FACE TO FACE

Egypt can well be described as a land of ancient temples, tombs and other monuments. With destinations such as Nile Valley, White Med, Red Sea and Western Desert in its bag, Egypt has something to offer to every tourist. In an interview to Asian Traveller, Adel El Masry, Director, Egyptian Tourism Office, spoke about its various efforts to draw more travellers from Asia, especially India. Edited Excerpts:

“India is a promising market for us� How do you see India as a potential market for Egypt? Indian market is one of the most important markets for us, because it is our future market. In fact, we are eyeing to attract more travellers from across Asia and turn it into one of our major markets. Recent reports say we received around 70 per cent arrivals from our traditional markets of Arab and USA, 18 per cent from Arab countries and the rest from Asian market and other countries. So, Asia is an important market for us and within Asia,

India is a promising market for us. We are planning a new office in Asia, to lure more travellers to our country. How do you plan to market your country in India? Our plan, in fact, is a three point strategy. In the first place, we will work with our partners on joint campaigns to sell ourselves as a tourist destination. To fund such campaigns, we will increase the budget allocation. Then, we will work with the media, both public and private, to take the message to the public that the country is politically

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stable and offers a serene atmosphere to the travellers. We will also promote major destinations through the media and for this we will be doubling the budget for media planning. We will also make use of our airlines company to promote Egypt. What are your unique selling propositions (USP)? The focus is always on our culture and we will be using cultural products to promote Egypt as a meetings, incentives, conferences and events (MICE) destination, a honeymoon destination as well as a

wellness destination. How many Indian travellers visited Egypt, last year? Last year, we recorded around one lakh Indian arrivals. Compared to the previous years, the flow has come down a little bit. Nowadays, people are much worried about what has happened in Egypt and what will happen in Egypt. Now, efforts are being made to manage the crisis and doubling the budget for promoting the country. I think, with in two months, everything will be back to normal.

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AVIATION

Airlines bet big on low emission practices, to save costs

T

instructed to taxi the aircraft to the bay, on landing on one engine. Usually, it takes five to 10 minutes to reach the boarding gate and keeping one engine switched off helps reduce fuel burn. The pilots have also been asked to use the thrust reverser on idle mode, to decelerate the emission operations, recycling aircraft speed after landing,” a on-board waste and reducing source from a leading airline said, requesting anonymity. cabin weight, to cut down IndiGo has 41 Airbus costs. IndiGo has, for instance, A320s and operates 259 daily advised its pilots to save 100 flights. By saving 100 Kg of Kg of aviation turbine fuel ATF, it can save (ATF) on each trip, by following fuel-efficient flying approximately 120 litres of fuel on each trip. A Boeing 737 procedures. or an Airbus A320 burns five Jet Airways is also learnt to to six tonnes of fuel, on a have taken steps to reduce Mumbai-Delhi trip. Even if emissions and save on fuel only 10 of its flights achieve costs, by reducing cabin 100 per cent saving target, the weight. airline saves more than a “There is a set of tonne of fuel daily. Earlier this procedures that can help reduce fuel burn. For instance, year, IndiGo had signed an agreement to buy Airbus IndiGo pilots have been he ever increasing fuel cost has forced the airlines to take a slew of stringent measures to control expenses, to stay alive in the business. It is learnt that several airlines are following procedures such as low-

A320neo that are 15 per cent more fuel efficient. These planes will be inducted only after 2015. Jet Airways is also taking steps to keep fuel burn under control, as its fuel costs account for up to 40 per cent of its expenses. The proposed European Union emission trading norms also require airlines flying to Europe, to control emissions. This has

resulted in Jet taking several steps, to comply with the new norms. Since a lighter aircraft consumes less fuel, the airline is planning to reduce cabin weight. This is being done by reviewing and reducing the number of pages in in-flight magazines and limiting the number of copies carried. Also, it is using containers, galley equipment and tableware lighter in weight.

IndiGo to fly between Muscat and Mumbai, from Oct 2011

T

he low cost airline IndiGo has announced its plans to commence its operations from Muscat, from October 10, 2011. As per the present plans, the airline is expected to operate four flights a week, between Muscat and Mumbai. In addition, from October 10, this year, IndiGo will also start operations on the

Mumbai-Singapore route, with daily flights. “Muscat is a key market for us and the Indian population based in Oman can experience our product’s offerings. We are diligently working with the authorities to get additional rights, to cater to the growing India-Oman traffic,” informs Aditya Ghosh, President, IndiGo.

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IndiGo was to originally operate daily flights to Muscat, but the government had withdrawn some of the rights granted and handed them to the state-owned Air India. The rights to fly daily to Muscat, from Delhi and Mumbai had been granted to IndiGo in January, by the then Civil Aviation Minister Praful

Patel, who was moved on to the heavy industries portfolio, in the latest cabinet reshuffle. With another 12 A320s to be added to its fleet this fiscal, IndiGo plans to launch more overseas flights to West and South-East Asia. However, a freeze by the civil aviation ministry on approvals for fresh foreign rights may stall such plans.

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AVIATION

Qatar Air ways to open fifth route in China

T

o cement its presence in China by opening its fifth route, Qatar Airways has selected the western city of Chongqing, to roll out its new operations. As per the proposed plan, the carrier is set to commence non-stop services from its hub in Doha to Chongqing, from November 28, 2011. Operating three times a week, Qatar Airways is eyeing to take its capacity to China up to 28 flights a week. The airline already operates daily non-stop flights from Doha to Hong Kong, Shanghai and Guangzhou and four flights a week, to Beijing. The proposed Chongqing services will be operated with an Airbus A330 in a two-class business and economy

configuration. “China, as a pacesetter in manufacturing, is clearly one of the most important countries in the world and it has the power to transform the global economic landscape. It is this dynamism of a country that we at Qatar Airways have been monitoring closely and we are Akbar Al Baker, delighted to CEO be part of China’s burgeoning economic growth. With four routes already well established in China, we look forward to adding Chongqing as our fifth gateway by the end of the

year,” says, Qatar Airways’ Chief Executive Officer Akbar Al Baker. With a population of just over 30 million people, Chongqing is one of the largest industrial catchment areas. Chongqing Jiangbei International Airport is one of the biggest airports in western China, serving a large domestic market, with limited international flights. Global access is typically via Hong Kong, Beijing or Shanghai. Chongqing is a major manufacturing centre and a

key transportation hub located in the upper reaches of the Yangtze River, an important shipping waterway in China. With Beijing, Shanghai and Tianjin, it is also one of only four municipalities in China, which report directly to the national government. “Qatar Airways is demonstrating confidence of doing business with partners in China and the opening of Chongqing as our newest route shows our commitment to a vibrant economy,” concludes Baker.

Emirates adds flights to Japan

E

mirates is all set to operate two extra flights a week between Dubai and Narita International Airport in Japan, starting November 1, 2011. The company is expected to introduce a

Boeing 777-300ER aircraft, for the proposed daily service. As per the available information, the aircraft will take off from Dubai at 2.50 am and arrive at Narita International Airport at 5:33 pm, the same day. The return flight will depart Narita at 10 pm and will arrive in Dubai at 3.50 am, the following day. “Japan is a vital market for Emirates and the fact that we are able to increase the flights on a daily operation is a great testament to the partnership which has existed since we began operations to Japan, through Osaka, nine years ago,” says, Richard Jewsbury, Emirates’ Senior Vice President for Commercial Operations, Far East and Australia. “We have been committed to helping Japan through this period of recovery and we appreciate that the Japanese authorities have recognised this commitment and allowed the airline to operate this daily service,” he concludes.

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NEPAL

Peaks, Temples and Casinos

T

o select the Himalayan country of Nepal as your tourist destination means you are entering into the kingdom of immaculate beauty, a place of historical monuments and religious significance - a perfect destination in every way. Nepal has a lot to claim as a typical tourist destination and assumes significance, as a place very much associated with the birth of Sri Buddha. Nepal is a country where the Himalaya’s most sophisticated urban cultures took place. Landlocked between China and India, this country is noted for its majestic beauty of nature, rich cultural heritage, towering pagodas and spectacular Himalayan ranges. It is also home to eight of the world’s 10 tallest mountains, including Mount Everest, the highest point on earth. If one wants to get connected to the sensibilities of the yesteryear Nepal, get to know of the history of kings and kingdoms, of rulers and the ruled, the best option is to visit the monuments, here. The impact of the Hippie movement in the 1970’s can still be seen in Nepal in its casinos and gambling industry. The founder of modern Nepal is King Prithvi Narayan Shah. He annexed the small principalities, including three states in the Kathmandu Valley and unified Nepal in to a single country. Kathmandu, the capital city of Nepal, houses some of the best tourism sites, including old palace of Newar Kings and Kathmandu Durbar Square situated in Basantapur and listed as UNESCO world heritage site. The once famous Hippie

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NEPAL

Freak Street is also situated near Basantapur. Traditionally, Kathmandu is culturally richer than any part of Nepal. It was known for talented craftsmen, who constructed temples and statues in the Kathmandu Valley, out of which seven of them became world heritage sites. Considered to be the largest city in the world, Kathmandu is the cultural hub of Nepal and probably the hottest tourist destination, within the country. The glory of this Khukuri knife shaped city dates back to about 2000 years. Kathmandu is known for historical monuments, cultural groups and architectural wonders. It also offers ample opportunities for trekking expeditions. The casinos of Kathmandu are famous worldwide, as they are action-packed and make the night life rocking. These casinos run 24 hours and offer ultimate fun games and entertainment, including baccarat, blackjack, flush, poker, pontoon, roulette and other card games and slot

machines. There are four licensed casinos in Kathmandu, all located in the premises of the city’s top hotels.

Nepal’s attraction, however, is not limited to Kathmandu. The country is also famous for spiritual places or pilgrimage centres such as Lumbini, Kushinagar,

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The place is home to a number of temples, including Maya Devi temple and Puskarini Pond or Holy Pond, where the Buddha’s mother Queen Maya Devi took the ritual dip, prior to his birth. Tourists also often folk to Bodh Gaya, Sarnath and Kushinagar, in an earnest desire to see important places associated with the life of Buddha. Buddha is said to have obtained enlightenment at Bodh Gaya, while at Kushinagar he is believed to have attained Parinirvana after his death. Then, there are a number of tourist destinations in Nepal which are famous for their picturesque landscape. Bodh Gaya and Sarnath. Pokhara is just one among Lumbini, located in souththem. Known to be the western Nepal, is the birth Switzerland of Nepal, place of Sri Buddha Pokhara is located 200 (Siddhartha Gautama) and it kilometres west to Kathmandu valley. It has several beautiful lakes and offers stunning panoramic view of Himalayan peaks. The serenity of lakes and the magnificence of the Himalayas rising behind them create an ambience of peace and magic. One can also get a better view of Sarangkot and Thulakot from Pokhara. The place is also famous for is a holy place for millions of adventure activities like white Buddhists all over the world. Lumbini, known as the Mecca water rafting, kayaking and of every Buddhist, is situated mountaineering. Since Nepal is a home to in the Kapilavastu district of Nepal, near the Indian border. eight tallest peaks in the

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NEPAL world, it can be rightly be said a trekkers’ paradise. Nepalganj, a town in Nepal, is famous for the exciting treks to the Dopolo plateau and Jumla region. Along the way, one can enjoy open wild landscape and Shey Phoksumdo Lake that changes its colour with the change of weather. Known as the industrial and transport hub of the country, Nepalganj has in its basket attractions such as Bageshwari temple, Gharbaritole, Ganeshpur and Sadar Line. Another city worthy of mentioning is Patan, a destination for connoisseurs of fine arts. With a number of Hindu temples and Buddhist monuments, Patan showcases diversity of the medieval culture that allowed both Hinduism and Buddhism to flourish in the country. The city, birthplace of master craftsmen and artists such as Arniko and Kuber Singh Shakya, is known for its rich tradition of arts and handicrafts. One can find

wood and stone carvings, metal statues, ornate architecture and over 1200 monuments, at Patan. It is also called as city of festival and feast. Lovers of fine art should also visit Bhaktapur, an ancient city of Nepal that is famous for elegant art, fabulous culture, colourful festivals, traditional dances and indigenous life style of Newar community. Known as the Nepal’s cultural gem, it is a popular day-trip destination, for tourists visiting Kathmandu. Bhaktapur’s main square is the Durbar Square housing 55-window palace, constructed by King Bhupatindra Malla. Now, it is being kept as a national gallery. The beauty of the 55window palace is its Golden Gate, which is considered to be the most beautiful and rich specimen of its kind in the

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world. Golden Gate, bedecked with mysterious monsters and other mystical creatures, is the entrance to the main courtyard of the palace in Bhaktapur Durbar Square. It is also worth visiting Janakpur, also known as

religious festivals are set by astrologers, as per the lunar calendar. The best part about the festivals in Nepal is that all the events are celebrated with the same spirit and soul. For the Nepalese, festivals are not merely the annual

Janakpurdham, one of the historical and religious cities of Nepal. Here, one can find Janaki Mandir, one of the biggest temples in the country and it is also home to the only operational railway in Nepal. With more than 50 festivals in a year, Nepal is also a land of festivals. While the national festivals have fixed dates,

spectacles, but also a living part of their rich cultural heritage. Festivals effectively bind together the Nepalese people of diverse cultural backgrounds and beliefs into one nation. Most Nepalese festivals are related to different Hindu and Buddhist Gods and Goddesses.

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FACE TO FACE

Amazing Thailand Thailand Tourism is in an upbeat mood. Over the past several years, it has created enough tourism infrastructure and the efforts are still on to offer something new to travellers each year. In an Interview to Asian Traveller, Suraphon Svetasreni, Governor, Tourism Authority of Thailand, gave a an idea about major attractions of Thailand, its relentless efforts at developing tourism infra and Indian arrivals to this land. Edited Excerpts: Would you please update us on the current status of Thai Tourism? Thailand ended the year 2010 with a total of 15.9 million visitors, a 12.6 per cent increase, over the previous year. And, in the first eight months of this year, we have seen 12.9 million arrivals, which is a 27.6 per cent increase over the same period, last year. We expect the growth to be consistent and continue till the end of 2011. If there are no further global or local crises, we will be able to draw 18.5 million visitors and generate revenues to the tune of $23 billion. Is Indian arrival to the Thailand encouraging? What all measures have you taken to draw more Indian visitors to your country? India is today the biggest source market for visitors from South Asia and one of our fastest growing markets. In 2007, Indian visitor arrivals totalled over 536,000, crossing a half million mark for the first time. Since then, we have seen continuous growth and in the first eight months of 2011, we have received 628,000 Indian arrivals. If this growth rate continues, Indian arrivals are likely to cross one million mark, by 2012. When the Indian economy PARTNER COUNTRY HOSPITALITY PARTNER

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‘Amazing Thailand’ campaign in India. We have also worked on improving accessibility. Today, there are 157 direct weekly services between Bangkok and major Indian cities. This month, IndiGo became yet another airline to launch daily flights to Bangkok from both Mumbai and Delhi. As far as affordability is considered, Thailand is the best place for a nice holiday or a business event. We have effectively become an extension of India’s domestic market. This year, the TAT was awarded the Today’s Traveller Award for Most Innovative Promotions. This achievement would not have been possible, without the excellent support from our Indian travel partners. What will be main focus of your marketing strategy? As far as our marketing strategy is considered, we want to strengthen and sharpen Thailand’s image as a preferred tourist destination. Thailand is highly rated by many travel organisations as well as trade and consumer magazines. We consistently make a distinct and longlasting positive impression, on visitors. The Thai people

started becoming an international powerhouse we, Tourism Authority of Thailand (TAT), are probably among the first to realise these potentials. So in 2003 we upgraded our former marketing representative to a fullfledged marketing office in New Delhi and opened a second office in Mumbai, in 2009. At the same time, the Royal Thai government included Indians on the visaon-arrival nationalities, to facilitate entry into Thailand. It simply means you can visit Thailand and apply for the visa, before you enter the country. Then, we have received great support for our

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FACE TO FACE touch the hearts of visitors, with kindness, generosity, gracious and warm hospitality. It is this warmth and friendliness, an exceptionally endearing quality that visitors remember most about our country and which makes them come back on repeat visits, with family and friends. This distinctive emotional appeal of the Thailand brand, and the compelling attraction of what it represents, enables our country to bring back visitors quickly, whenever we face either international or domestic crises. That is why we have adopted the theme ‘Amazing Thailand: Always Amazes You’. Amazing Thailand is a wonderfully concise summary of what Thailand has to offer. We have extended the theme with ‘Always Amazes You’, to assure travellers something new, wonderful and exciting each time. We also have plans to capitalise on digital marketing, to strengthen Thailand’s tourism brand, by using social media as a key communications channel. Right now there are more than 200,000 fans in our social media network. TAT has recently won PATA

Gold Awards for ‘Amazing Thailand social networking’ in the Marketing - Primary Government Destination award category. Then, TAT is planning to promote balanced tourism in various dimensions, by ensuring that economic gain

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we, at the TAT, are also constantly working to ensure that the entire industry realises the importance of sustainable tourism as part of responsible tourism. In another move, TAT has established the Tourism Intelligence Unit and Crisis Communication Centre, to ensure effective crisis communications. The past 10 years have witnessed a remarkable improvement in our product range. Today, Bangkok has become one of the world’s most exciting tourism cities. Would you please brief us on the Thailand’s major attractions? In recent years, Thailand has become increasingly popular as a wedding and honeymoon location. One can find wedding planners, either independent or affiliated with tourist hotels and resorts, offering highly personalised services. Another attraction, I would does not come at the expense say, is golf. More and more of ecological destruction. TAT visitors are being increasingly will integrate the environseen walking the greens, at ment, economy and society our golf courses nationwide. into our marketing strategy, to There are at least a few achieve sustainable tourism courses in or within easy marketing. Although our reach of all major cities. Most responsibility is to market and of the newer courses offer promote tourism to Thailand, accommodation on site or nearby, in addition to recreational facilities for the whole family. There are several theme parks in the country that are perfect for children. No doubt, you will like Safari World, Siam Park City and Splash Jungle. Then, there is famous Chatuchak Weekend Market, where you can shop till you get exhausted. Next year, we will have a new attraction in Asiatique, a riverfront along the Chao Phraya River that will expand more shopping opportunities. PARTNER COUNTRY

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INDONESIA

Roam freely around the archipelago

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(formerly Borneo), Sulawesi (formerly Celebes), the Maluku Islands (better known as Moluccas, the original Spice Islands) and Papua, the archipelago has several unexplored islands with grand mountain views, green rainforests to trek through, rolling waves to surf and deep blue pristine seas to dive in and swim with dugongs, dolphins and large mantarays. Because of its location and geology, Indonesia is blessed with one the most diverse landscapes. Java and Bali have fertile rice lands, while Nusa Tenggara Islands are known for savannah. Sumatra, Kalimantan and Sulawesi are home to luxuriant rainforests, while West Papua is known for the snowcapped peaks. As of now, Indonesia’s tourism is centred on Bali, which is popularly known as the world’s best island resort. Bali is magical, as it blends spectacular mountain scenery and beautiful beaches, with warm and friendly people, a vibrant culture and out of this world resorts. Also known as the Land of the Gods, Bali

or many, the word vacation immediately conjures up visions of white sandy beaches, clear waters and abundance of sunlight. For all of you sandy beach lovers, who simply do not feel right without sand, here is Indonesia calling you with white sand stretched over miles of romantic coastline. It is the pristine white sandy beaches and its offshore islands that keep Indonesia on the tourist’s maps in the first place. A visit to any of its beaches is rewarded with cool sand beneath your feet and romantic views of its glowing skyline. The Republic of Indonesia is the largest archipelago in the world comprising more than 17,000 large and small tropical islands, fringed with white sandy beaches - many still uninhabited and several still unnamed. Situated between the continents of Asia and Australia and between the Pacific and the Indian Oceans, Indonesia is as wide as the United States, from San Francisco to New York. Besides well-known islands such as Sumatra, Java, Bali, Kalimantan PARTNER COUNTRY HOSPITALITY PARTNER

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INDONESIA

appeals through its sheer natural beauty and lush terraced rice fields that exude peace and serenity. Dramatic dances, colourful ceremonies, arts and crafts, luxurious beach resorts and exciting night life make Bali a hot destination, within the archipelago. This exotic island has much to offer in terms of inspirational spirituality, fine dining and meeting experiences, world class surfing and diving and exhilarating treks in the wild. In Bali, everywhere you will find intricately carved temples. The Balinese are a most devout people and a large part of their lives is dedicated to rites and ceremonies. Bali can be said as a miraculous island, as it continues to amaze both local and international visitors

alike, as a virgin destination. Visitors, who flock to surf the waves of Kuta, Uluwatu and Dreamland, enjoy the panoramic beauty of mountains and lakes at Batur, Kintamani or Lake Beratan at Bedugul and shop or spend endless days on the beach, turn Bali an all season destination. Besides the tale of sandy beaches, Indonesia also has a wild story to tell. Compared to the other parts of the world, it has the most diverse variety of animal species. Indonesia’s wildlife ranges from the prehistoric giant Komodo lizard, Orangutan, Java rhinoceros and Sulawesi anoa dwarf buffaloes, to birds with exquisite plumage like the cockatoo and the bird of paradise. The country is also the habitat of the Rafflesia (world’s largest flower), wild

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orchids, amazing variety of spices, aromatic hardwood and a large variety of fruit trees. When it comes to sea life, scientists have found the prehistoric coelacanth fish, in north Sulawesi. Then, there are hundreds of species of colourful coral and tropical

fish to admire. Take Taman Safari Indonesia, as it is the best way to enjoy the wildlife here. You will be able to get close to animals, study their habits and learn more about their environment. Taman Safari Indonesia or the Indonesian

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INDONESIA Safari Park is a conservation centre as well as a modern zoological garden, with various collections of flora and fauna. In this park, you can not only enjoy the beauty of nature, but also interact directly or watch the animals wander around freely. Visitors can also travel in this conservation area in their private cars, to explore amazing wild habitats. There are as many as three safari parks in Indonesia - Taman Safari I in Cisarua Bogor (West Java), Taman Safari II in Mount Arjuna, Prigen (East Java) and Taman Safari III (Bali Safari and Marine Park) in Serongga Gianyar, Bali. Among these three parks, Taman Safari I in Bogor is the most famous destination for both domestic and foreign travellers. It was built in 1930 and previously called Radio Safari Garden and Taman Safari Televisi Indonesia. It is also a buffer zone for Gunung Gede

Pangrango National Park and is situated around 900 to 1,800 meters above sea level. In these safari parks, one can find komodos, rhinoceros, bisons, sun bears, white tigers, elephants, anoa, etc.

Travelling with your children will certainly be an unforgettable experience. After watching animals in their habitats, you can take your children to enjoy various animal attractions performed

by orangutans, dogs and even goats. If your children like to see cowboys in action, then take them to the Wild-Wild West. It is a show in a cowboy-like setting. Indonesia has designated 44 national parks throughout the archipelago, covering both land and sea. Your journey, however, does not end with sandy beaches and national and safari parks. It is worth visiting Nusa Tenggara Islands that are known for savannah, grassland ecosystem featuring widely spaced, scattered trees. Another place that one may never want to miss out is the Japanese bunker in the town of Bukittinggi. Built by Indonesians for the Japanese soldiers, this 1,470 meter long underground bunker is 40 meters below Ngarai Sianok (Sianok canyon). There are 21 tunnels in the bunker, which were used as residences, meeting rooms, the Romusha (forced labourer) dining room, Page 74

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INDONESIA

Riding on the wings of Bali

The very name Indonesia evokes in many sweet memories they had in Bali, its main tourist attraction. However, there are several unexplored islands in the region, with grand mountain views, green rainforests to trek through, rolling waves to surf and deep blue pristine seas to dive in and swim with dugongs and dolphins. Now, efforts are being taken to attract tourists from Bali to other destinations. In an interview to Asian Traveller, Noviendi Makalam, Director for International Promotion, Ministry Culture and Tourism, Republic of Indonesia, threw light on several things, including its main markets, beyond Bali policy, plans to grow its other destinations and contribution of tourism to the country’s economy. Edited Excerpts: Indonesia has, of late, been a major attraction for tourists worldwide. In this wake, would you please give us a picture about your main markets? Traditionally we draw travellers from the South-EastAsian countries such as Singapore, Malaysia, Philippines and Thailand. They have been the main markets for Indonesian tourism for the last fifteen years or so. When it comes to India, the country is fast emerging as one of our main, or say, important as well as strategic markets. It is simply because the growth rate of Indian tourists to Indonesia has been higher than 15 per cent in last year. For instance, we have seen the tourist

arrivals from India shooting up to 1,45,000 in the last year, from a mere 50,000 in the past five years. How significant is the contribution of tourism to the economy of Indonesia? Last year, tourism contributed around $7.6 billion to the country’s overall economy. In terms of highest contributors to the country’s economy, we were in number four, after oil, gas and palm oil. We are far ahead of other manufacturing sectors and it has been so, since 1990’s. What are the main attractions of Indonesia? Till now, the most visited and the biggest contributor to Indonesian tourism is Bali. Although Bali has been

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attracting tourists since 1930’s, we made it more attractive to the tourists in the early 1970’s, with a very comprehensive master plan on tourism development. So, compared to other destinations, Bali is the most equipped and very pretty destination in Indonesia. Do you mean to say Bali is the USP of Indonesia? Yes, no doubt about it! That is why we now want to make Bali a tourist hub and we are designing unique plans to draw visitors from Bali to other destinations in the region. As an initial step, the government of Indonesia has already issued a policy of what we call ‘beyond Bali’. As per this policy, Bali will

always remain as the main destination but the aim is to attract visitors from Bali to other destinations in Indonesia. According to you, what are the factors acting as an impediment to the growth of Indonesian tourism? While admitting that we are facing challenges with our products and destinations, I must say, the main problem now is connectivity or accessibility from other countries/markets, to Indonesia. For example, in Indian market I came across very difficult situations, since none of our flight carriers, whether Indonesia or Air India, has direct connections/contacts from India to Indonesia or PARTNER COUNTRY

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FACE TO FACE vice versa. I think this is the main problem now. So, we are promoting tourism from India and we should also incorporate other ASEAN carriers. Lack of connectivity or accessibility makes our destination not so affordable to common or general tourists. That is why, in the past few years we saw only a segmented market of Indian tourists to Indonesia. I mean, we receive very high-end tourists from India, than the

general tourists, who belong to middle and upper middle class. In the high-end market segment, there are two categories –one is family of ITs and the second is MICE arrivals. Although the number is not significantly high compared to other markets, the spending capacity of this segment is quite high and they usually prefer to stay here for a longer period. We are very happy with the number of Indian tourist

arrivals to Indonesia this year. How important is Indian market for Indonesia? We now realise that India is the future of tourism, especially to Indonesia. We have so many things in common and moreover, the influence of Indian culture is very much evident in Indonesia. I am sure that India will be one of our biggest markets, in the near future. What are your plans to attract more Indian tourists to Indonesia?

Actually, every year we conduct fan trips for tour and travel operators as well as the media. It is conducted by the ministry of tourism. Such trips have also been conducted by the airlines, Ministry of Foreign Affairs, Embassy and our Consulate General. Through this, we are targeting more arrivals from India. We also support fan trips conducted by Singapore airlines, Thai airways, etc., to grow Indonesian tourism.

Roam freely around the... Besakih Temple. It is located on the western slope of kitchen, prison, hearing room, Gunung Agung and referred torture room, espionage room, to as the Mother Temple of Hindu Bali. Above all, the ambush room and storage room (for ammunition). It also people here are warm and cordial and they welcome the houses an escape gate. travellers with innate Exploring this complex friendliness. The country also burrow of tunnels and caves offers standard can be a real adventure. The accommodation facilities to tunnels cover a vast area, nearly two hectares, and have the visitors. Facilities wise, it can be said, Indonesia’s hotels six doors. are second to none. One door is located in It has got a couple of Panorama Park, while others hotels located on white sandy access Sianok village in the beaches, overlooking green Ngarai Sianok ravine. river valleys, or situated in the Culturally, Indonesia heart of busy capital Jakarta. fascinates with her rich Cities like Jakarta, diversity of ancient temples, Bandung, Surabaya and music (ranging from Makassar are perfect places traditional to modern pop), for shopping and leisure dances, rituals and ways of life. Many of the world’s most activities. These cities offer ancient wonders can be found upscale boutiques, selling top brand names and local goods in Indonesia. at road-side stalls. And for From sacred temples, sheer relaxation, visit palace ruins and prehistoric Indonesia Spas to reinvigorate remains to living traditions, this largest archipelago in the both body and mind. Besides, its convention centers are world has a lot to offer to the equipped with state-of-the-art travellers. For instance, with facilities and therefore the its bright white walls and majestic black domes, the 130- archipelago is also a destination for holding year old grand mosque is a magnificent site. Then, there is exhibitions and trade fairs. Page 72

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FACE TO FACE

“We are targeting more foreign arrivals” Despite the rich cultural heritage, long coastline and ancient monuments, Orissa is yet to grab proper attention of foreign tourists. This Indian state, which boasts Asia’s largest brackish water lake, has realised the need to draw more foreign arrivals to emerge as a major tourist spot. Efforts are already underway to spread awareness on its offerings to the travellers. Asian Traveller had a one-on-one with Hari Shankar Upadhyay, IFS, Director and Additional Secretary to Department of Tourism, Government of Orissa. He outlined the state government’s efforts to take Orissa tourism to the next level of growth. Edited Excerpts: How do you see your state as a tourism

making our move to take the state’s major

private participation.

destination?

attractions to the world.

What are the factors hampering the growth of

Do you have any innovative tourism product

the state’s tourism industry?

Our state is not well recognised as a tourism destination abroad. We were late to realise it and now having realised it we are

or project in the state?

We are just developing the much needed tourism infrastructure in the state. And then,

We are in the process of developing the

trying to reach out to the front locations in

whole of Orissa as a happening tourist spot.

lack of awareness of our offerings is another

different countries, to position Orissa as a hot

We are targeting travellers from Japan and Far

issue that limits arrivals to Orissa. Besides,

tourist spot. Every year, we attract more than

East, who usually travel up to Bodhgaya and

absence of connectivity has restricted the flow

78 lakh arrivals, including 40-50 thousand

Kushinagar, nowadays. We want them to come

of tourists to the state. For instance, since we

foreign tourists. But its (tourism industry’s)

do not have an international airport, we have

contribution to our gross domestic product

failed to attract Buddhist tourists.

(GDP) is not significant. We certainly want to

Will you turn to public private partnership

increase its contribution to GDP and that is the

mode to develop infra? We have already moved in that direction.

one of the main reasons, why we are targeting more foreign arrivals.

Last year, we have given several hotels to

Despite having several tourist attractions, why

private parties to run and this year we are

isn’t the government promoting the state as a

planning to give them around 20 more

destination?

properties. We are taking up PPP projects mainly in the Buddhist circle.

The government is doing its bit and that is

Can we expect Orissa to join hands with its

why we participate in exhibitions and conferences related to this booming industry.

to Orissa and see the place where Emperor

neighbouring states to develop tourism

And then, through advertisements in different

Asoka fought Kalinga war. After the war he

circuits?

magazines and discovery channels, we are

turned into a preacher and spread Buddhism

Right now we do not have any such plan.

in countries like Sri Lanka and other eastern

During your tenure as the tourism secretary,

countries. By the way, we are also targeting

what all things would you like to do for the

travellers from those countries.

Orissa tourism?

What is your marketing strategy?

We have already initiated PPP projects and I want to take it forward in a big way. We

We distribute advertising materials, mainly compact discs (CD) to different markets, to

want to develop several properties and we

spread awareness on the major attractions of

have already identified certain new sites. We

the state. We also heavily rely on visual media,

are likely to work on them very soon.

to promote our state. Infrastructure

Moreover, we will focus on adventure tourism,

development is another area we are focusing

eco-tourism and the like to draw more

on. Infrastructure will be developed with the

tourists.

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HOLIDAY

Sporting holidays gain ground in Europe

S

porting holidays are fast becoming a

(38 per cent) and cycling (23 per cent) tours.

years of age, German sporting holidaymakers

winning trend, throughout the world.

At 14 per cent, motor sports (car, motorcycle

may be a little older than the European

And the situation in Europe is no

and motorboat racing) occupy the third place,

average but in all other respects, they are no

different. According to the latest survey of the

while at 10 per cent, golf ranks fourth in the

different than other European citizens.

World Travel Monitor, commissioned by ITB

sporting popularity stakes.

Berlin, over the last five years, there has been

Among German sporting holidaymakers,

a double-digit increase in sporting holidays

hiking (34 per cent) and cycling (25 per cent)

among European tourists. If the latest figures

are the favourites among the top ten most

are any indication, sporting holidays have

popular sporting activities. The survey points

even overtaken cruise holidays, which five

out that nine per cent of the German sporting

years ago ranked ahead of the former.

holidaymakers prefer golf.

Survey shows that Germans in particular

“Sporting holidays are a niche segment,

are keenest on sports and account for 42 per

with a serious potential for tourism in the

cent of the nine million sporting holidays taken

future. A growing awareness of one’s body

by the Europeans abroad. At 14 per cent, the

and mind means that people are increasingly

Dutch rank second. However, in other

keen on improving their health, when on

European markets, sporting holidays make up

vacation,” says Dr Martin Buck, Director of the

only six per cent or less of the total market.

Competence Centre Travel and Logistics, at

Among sporting holidaymakers, the most popular destination is Austria, which among

With more than 170,000 visitors and

Messe Berlin. What is striking is that sporting

Europeans attracted 24 per cent of the market,

holidaymakers belong to the wealthier parts of

followed by Italy and Germany (11 per cent).

society and as such are a much targeted

over 10,000 exhibitors

During the last five years, Germans have

segment of the market. European sporting

from 180 countries, ITB Berlin is one of the

preferred Austria, for testing their sporting

holidaymakers average 43 years of age and

leading B2B platforms, offered by the tourism

limits. At 42 per cent, Austria ranks ahead of

most of them live in households, without

industry. In addition, the world’s largest

Italy (18 per cent) and Switzerland (14 per

children. More men than women are attracted

tourism convention on market trends and

cent).

to sports, when they are on holidays. At 45

innovations provides unique opportunities to tap the global tourism industry. ITB Berlin

The most popular activities among

2012 will be held from March 7-10, at Messe

European sporting holidaymakers are hiking

Berlin.

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NEWSLINE

Venice introduces tourist tax

V

isitors to the historic Italian city of Venice will be charged a tourist tax, to fund a £20 million restoration project, planned by the local council. Holidaymakers staying in this lagoon city will have to pay an extra fee, on top of their hotel room charges, which will go towards protecting and renovating the city. The fee will be charged on a sliding scale, depending on the star rating of the hotel. On average 60,000 people visit Venice each day, many of them Britons. The city is known as one of the top destinations for romantic weekend breaks in Europe. Sandro Simionato, Venice Deputy Mayor, defended the tax for La Serenissima as it is known, insisting that the city, which is a UNESCO world heritage site, was at risk. “This tax is a new and important opportunity for the city. The fundamental objective is to save this unique city, which is precious and fragile. The tax will help finance tourism, maintenance of cultural heritage sites, the environment as well as public services,” says Simionato.

A zerbaijan tourism partners with AHLEI, to bolster tourism sector

I

Azerbaijan Tourism

is emphasising the need for

Institute). Looking ahead, AZTA

developing tourism and creating

expected to assist AZTA in

plans to increase the number and

favourable conditions for visitors.

Association (AZTA) is planning to

meeting its goal of helping its

quality of training offerings,

We are honoured to be the

promote and market American

members to develop the quality of

applying AHLEI’s international

education and training provider of

Hotel and Lodging Educational

service offered to tourists, by

experience to Azerbaijan’s

choice. We hope our contributions

Institute’s (AHLEI) training and

organising seminars, workshops

hospitality sector. Earlier this

will assist Azerbaijan in meeting

educational products, both in

and training for staffs in several

year, President Ilham Aliyev had

their tourism goals,” says Robert

private and public sectors. AZTA

subjects (through joint programs

declared 2011 as the year of

L. Steele, AHLEI’s President and

and AHLEI have recently signed

with its local partner, the

tourism in Azerbaijan. “Azerbaijan

Chief Operating Officer.

n an effort to raise the regional and global competitiveness of Azerbaijan, Azerbaijan Tourism

outbound tourism. The relationship with AHLEI is

an international representation memorandum of understanding, to this effect. AZTA was established in 2009 with the help of Ministry of Culture and Tourism of the Republic of Azerbaijan and has been an affiliate member of the World Tourism Organisation (UNWTO), since July 2011. Its overall goal is to develop the tourism sector in Azerbaijan and to create a healthy, strong inbound and PARTNER COUNTRY HOSPITALITY PARTNER

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NEWSLINE

TTG Travel Agent Conference to be held in Singapore

I

n a bid to equip the travel agents to meet the needs of the changing times, to remain relevant in today’s market place, TTG Asia Media and ITB Asia have come together to host TTG Travel Agent Conference, first of its kind in Asia, at Suntec Singapore, an international convention and exhibition centre, on October 21, 2011. The conference will handle topics such as ‘can you handle the truth’, ‘can you handle online’ and ‘how to lose Hans Lerch, CEO , clients and Hotelplan Switzerland win complaints’, from satirical point of view. According to the organisers, the conference will be beneficial for the travel agents, as it is designed in such a way to impart key success mantras that they can immediately apply to business. The conference is learnt to throw more light on

‘how to retail travel today’, ‘how to buy travel today’, ‘how to achieve customer service excellence’ and how to customise travel. “The conference sessions will also feature practical howto’s,” smile the event organisers. As per the available information, Hans Lerch, CEO of Hotelplan Switzerland, will paint a macro picture of the future of the travel agency business, while Martin Symes, CEO of WEGO, will guide agents on how they can make money online. Besides, HuiWan Chua, Senior Regional Director Asia, Travelport, will show agents how to be effective in travel retailing and Charee Guico, Manager, Travel Agent Distribution South-East Asia, Expedia, will explain about buying travel more effectively in today’s world of multi-channels. Among other things,

Arthur Kiong, MD, Hotel Operations Asia-Pacific and Senior Vice President - Group Marketing Services, Banyan Tree Hotels & Resorts, will detail how customers are changing and the key areas agents need to reboot, in order to service more sophisticated, demanding and empowered clients, today. Also, there will be a session that will throw insights into how new dream

merchants, such as John Sutherland, CEO, Dreamscape Journeys, who sells space travel, get their ideas for unique travel experiences and how they get the clients, to buy these ideas. Registration for this free conference will open on August 19, 2011, on a firstcome-first-served basis. To register, visit www.ttgasia.com.

ItzCash ties up with Cox & Kings, to tap online air ticketing market

T

In the rapidly growing online

o tap the business

facilitating easy online air ticket

prominent travel portals and travel

opportunities presented by

booking. With this move, all Cox &

agencies like Yatra.com,

travel booking market, it seems,

the rapidly growing online

Kings customers can now avail

Cleartrip.com, Makemytrip.com,

cash cards have emerged as the

travel booking market, ItzCash

the benefits of booking their

Thomas Cook, etc., to provide

preferred mode of payment.

Card Ltd., one of India’s leading

tickets online, by using ItzCash

better travelling experience to

According to the 90Di survey, in

cash card companies, has tied up

card.

travellers.

India, 54 per cent of air ticket

The tie-up is a part of ItzCash’s

with Cox & Kings.

In a short span of five years,

booking is done online, with cash

plans to expand its market reach

ItzCash has expanded its reach to

cards cornering a 28.8 per cent

ItzCash to consolidate its

in the travel segment, where it

service millions of customers, in

share of the total online ticket

position in the market, by

already enjoys associations with

the travel segment.

booking.

The tie up is expected to help

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NEWSLINE

WITovation Awards to be presented at WIT conference

T

his year’s WIT conference, scheduled to be held in Singapore from October 17-19, 2011, will witness the introduction of a series of awards to recognise companies or individuals, which have made a difference in a chosen field, either through a specific marketing campaign or an overall strategy, in the digital travel space in 2011. Presented by Amadeus Asia, these WITovation Awards will cover four categories – Social Groover,

brilliantly used the mobile device to engage with customers, whether pre-trip, in-destination or post-trip and to inform, inspire and transact. When it comes to the Specialista category, Amadeus Asia plans to select a company that has most successfully carved out a social media to tell a story, niche so cool and deep, told engage with the customer to its story well online, engaged improve service, increase loyalty and improve revenues, well with its customers and delivered an outstanding while in Mobile Mover experience, for the award. In section, the WITovation Customer Lover section, the award will be given to the award will be extended to the company, which has most Mobile Mover, The Specialista and Customer Lover. In Social Groover category, the award will be presented to the company, which has made the most awesome use of

company that most understands the changing needs of the new customer and puts customer experience and customer service at the core of what it does. “Nominations are open till August 31 and they will be vetted by a panel of judges, who will look into things such as a clear demonstration of great use of the medium (or media) in the chosen category, what was the message and how well it was delivered and creativity in concept, execution and delivery, etc.,” say the organisers.

Shangri-La group voted the top Asia-Pacific business hotel

S

hangri-La Hotels and Resorts has been voted the Best Business Hotel brand in Asia Pacific for the eleventh consecutive year, in a readers’ poll conducted by Business Traveller AsiaPacific magazine. In total, the group has bagged eight awards, including the Best Business Hotel in the World and in Singapore (to ShangriLa Hotel, Singapore) and the Best Business Hotel in Asia Pacific and in Hong Kong (to Island Shangri-La). The awards were presented during a special luncheon in Hong Kong, on September 9, 2011. The poll was conducted among the magazine’s frequent traveller subscribers based mainly in the Asia-

Pacific region. Results will be published in the October 2011 issue of Business Traveller Asia-Pacific. “We are very honoured to be recognised as the top AsiaPacific business hotel brand by Business Traveller AsiaPacific’s readers, for the eleventh consecutive year,” smiles Greg Dogan, President and Chief Executive Officer, Shangri-La Hotels and Resorts. Hong Kong-based ShangriLa Hotels and Resorts currently owns and/or manages 72 hotels, under the Shangri-La, Kerry and Traders brands, with a rooms inventory of over 30,000. Shangri-La hotels are five-star deluxe properties, featuring extensive luxury facilities and

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services. The group has presence in countries such as Australia, Canada, mainland China, Fiji, France, Hong Kong, India, Indonesia, Japan,

Malaysia, Maldives, Philippines, Singapore, Sultanate of Oman, Taiwan, Thailand and the United Arab Emirates.

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NEWSLINE

Oman to host third global geo-tourism conference

I

n an attempt to showcase Oman’s geo-tourism potential and to create a platform for local tourism industry to share experiences with international geotourism experts and operators, Oman Tourism Ministry will host the third global geo-tourism conference at the Grand Hyatt Muscat, Oman, from October 30 to November 1, 2011. To be coconvened by the Ministry of Tourism and Prof Ross Dowling from Edith Cowan University in Western Australia, this conference is expected to attract around 300 delegates, including international tourism specialists and agencies. “Oman’s high natural values are a core element of its tourism strategy and a few destinations can match the

power and diversity of its landscapes. So, we are delighted to host this event,” smiles Mohammad Ali Bin Said, Oman Tourism’s acting undersecretary. The ministry informed that there won’t be a delegate fee for the conference and its associated events. The theme chosen for the Muscat conference is ‘seeing destinations differently’. The ministry is expected to use the conference, to launch several geo-tourism trails in the Muscat area, with tour information and navigation able to be viewed on 3G telephones. “The ministry hopes that interested people from abroad, domestic tourism students and industry partners will jump at the opportunity and attend the conference, to learn about geo-tourism and network

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with the world leaders. It is a great opportunity,” he adds. According to Ross Dowling, co-convener of the conference, geo-tourism is an emerging international segment. “More people are travelling to see and learn about remarkable landscapes and geological features. Therefore, providing easily understood geological information adds to the visitor experience. We have roped in speakers from the IUCN, UNESCO, etc., to demonstrate growing interest in many

aspects of geo-tourism,” Dowling elaborates. “I am sure that attending the conference and seeing Oman will give others the same enjoyment, I have had travelling the length and breadth of Oman. It’s a peaceful and culturally vibrant destination and one of the world’s leading geotourism destinations. You must see it first-hand, to feel its powerful landscapes and the warmth of hospitality shown by the Omani people,” he concludes.

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NEWSLINE

Hyatt makes entry in Chennai

A

s part of its expansion

for the leading brands across

plans, Hyatt Hotels

industries.

Corporation recently

It is a key business hub, for

opened Hyatt Regency, a 327-

the corporate travellers. It was our

room hotel, in Chennai. Located at

strategic move to bring the Hyatt

Anna Salai, this hotel is expected

Regency brand to Chennai and

to cater to the needs of business

through this move we will

and leisure travellers. Hyatt

introduce and deliver our

Regency,

authentic

Chennai, among

hospitality, to this

other things,

market space and ensure that our

features 20,000

International – South-West Asia.

national artists. The artwork is

square feet of convention and

customers have better

event space, all-day dining

connectivity across the globe, as

houses one of the largest

of ‘madhu’, ‘kriti’ and ‘vriti’ that

restaurant Spice Market and

Chennai is clearly an important

collections of publicly displayed

speaks of the symbiotic

Chinese restaurant, Stix.

crossroad for several people,”

art installations in the country,

relationship the bees share with a

“This Indian port city has

says an apparently joyous Peter

created by more than 40

flower. The hotel will soon open its

become a destination of choice,

Fulton, Managing Director, Hyatt

prominent international and

Italian restaurant Focaccia.

The Hyatt Regency, Chennai,

custom made around the concept

India to have annual travel mart event, to promote tourism

T

he Federation of Indian

GDTB was taken at the recently

India Card’ and will be introduced

travellers from India is almost 15

Chambers of Commerce &

concluded one-day domestic

shortly. According to Dr Jyotsna

per cent. Data shows that inbound

Industry (FICCI) will initiate

tourism conclave, organised

Suri, Chairperson, FICCI Tourism

travellers are not high spenders,

one more travel mart event, Great

jointly by FICCI, Ministry of

Committee, the decision to launch

whereas Indians are considered

Domestic Tourism Bazaar (GDTB),

Tourism, Govt. of

a dedicated travel

as high spenders overseas and

exclusively dedicated to domestic

India and

mart for domestic

other economies are benefiting

tourism. The event will be

Association of

tourism has been

from Indian travellers,” explained

organised in New Delhi, every

Domestic Tour

taken to exploit

Dr Suri.

August.

Operators of India, in New Delhi.

The event will be on the lines

In yet another move, FICCI,

the spending nature of the Indian travellers.

She said Indian travel and tourism industry can benefit and

“While the number of inbound

of FICCI’s successful inbound

with its knowledge partner Yes

mart, Great India Travel Bazaar

Bank, is working on launching a

travellers into the country is

outbound traffic can be tapped

(GITB), organised annually in

travel card for tourists. This card

growing at a rate of three per cent

and induce them to take a holiday,

Jaipur. The decision to launch

will be marketed as ‘Yes Incredible

annually, the growth in outbound

within the country.

more jobs can be created, if the

Planet Hospitalit y eyes inbound and outbound travel market

A

fter making its presence

promote and sell India as a

domestic market. The next

circuits. We have already begun

felt in the domestic

destination to the UK market and

obvious step is to enter the

designing the packages and they

market, Mumbai-based

similarly sell Far-East and

inbound and outbound sector.

should be available to travellers

Planet Hospitality is set to foray

European destinations, to the

Selling India to UK travellers and

by the second half of 2012. Our

into inbound and outbound travel,

Indian travellers.

Far-East and Europe to our Indian

focus will mainly be on leisure

clients is our first step, as these

tourists,” says Ashok Lal, Director,

destinations are popular in both

Planet Hospitality.

by the second half of 2012. The company’s plan is to

“So far, we have been selling holidays extensively to the Indian

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NEWS LINE

A leap, forward

I

f the growth momentum is anything to go by, tourism in Sri Lanka is progressing at a fast pace. The island nation, with several mesmerising destinations, has reported a 32.3 per cent increase in tourist arrivals in July 2011, compared to the comparable period last year. Based on the data gathered by the Sri Lankan government, it is the highest figures, since December last year. Lanka has attracted more visitors and tourism related investment, since the end of a

25-year civil war. For instance, 654,476 arrivals in 2010 smashed the previous all-time high of 566,202 in 2004, when a peace accord was in place. Last year’s tally was 46.1 per cent higher than the year before. President Mahinda Rajapaksa’s government has facilitated $1.2 billion in tourism investment, so far in 2011. In July this year, Lanka saw arrivals of 83,786, against 63,330, in July 2010. In December last year, Lanka had recorded 84,627 tourist arriv-

als. In the first seven months of 2011, tourist arrivals have jumped 36.1 per cent to 465,324, compared to the same period a year ago. Sources say that the government is targeting annual revenue of $2.5 billion by 2016, from visitors coming to explore this beautiful pearl of the Indian Ocean. With

revenues flowing in from tourism, the government is confident of garnering at least $1.5 billion in foreign investment, for the proposed ‘tourism city’, replete with hotels, shopping centres and a convention centre, in Katana, a coastal town located 15 Kms north of the commercial capital, Colombo.

Delhi’s T3 to remain India’s largest terminal

A

s the Delhi Interna tional Airport Ltd does not see the need to expand the Delhi airport, Terminal three (T3) will continue to remain the largest terminal in the country, for the next five to eight years. “We will not have to go in for the expansion of airport, for at least five to eight years, as the

alone can handle 34 million passengers a year, is the eighth largest passenger terminal in the world, in terms of size. The Delhi airport shot into limelight after the inauguration of T3, by the Prime Minister Manmohan Singh, in July 2010. With the addition of T3,

The terminal has 48 boarding gates, 63 elevators and 78 aerobridges, including three aerobridges that cater exclusively to the Airbus A380 planes. It has 168 check-in and 90 immigration counters, with a special counter for business and first-class travelers.

The Delhi airport is operated by Delhi International Airport Ltd., a joint venture company led by the GMR Group. Other stake holders include Airports Authority of India, Germany’s Fraport and Malaysian Airport Holdings.

CEC eyes Indian hospitalit y and entertainment sector

W

ith a focus on major top tier cities, Caesars Entertainment Corp (CEC), a Las Vegas-based gaming company, is set to

enter the hospitality industry in India, through its hospitality brand Caesars Global Life. The company will develop a non-gaming presence and build a range of luxury hotels in South Asia, with entertainment and retail as integral components. “We see opportunities across multiple sectors in India. However,

existing capacity will be able to handle passenger growth,” says a GMR spokesperson, requesting anonymity. Currently, the airport has a capacity to handle 60 million passengers annually. It can be raised to 100 million, by building two more terminals, in phases. Delhi’s T3, which

the capacity of the Delhi airport has increased from 12 million in 2007 to 60 million. In its first year of operation, T3, which caters to both international and domestic operations of Air India, Jet Airways and Kingfisher Airlines, etc., handled 20 million passengers.

PARTNER COUNTRY HOSPITALITY PARTNER

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our initial focus will be on resort and holiday destinations. We are now looking forward to partnering with world-class developers, to foray into the Indian market,” says Neera Chanani, Head - South Asia, Caesars Entertainment Hospitality. Caesars Global Life has been set up to develop branded luxury hotels, restaurants and other lifestyle amenities, in resort destinations around the world. CEC operates over 50 casinos, hotels and seven golf courses under several brands. CEC is the third casino-gaming company to foray into India, after MGM Mirage Hospitality and Thunderbird Resorts Inc.

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NEWS LINE

KTO opens Mumbai branch to tap Western India potential

I

n its effort to strengthen tourism relations with India and tap the Western India market, Korea Tourism Organisation (KTO) has opened a representative office in Mumbai. This new office will work with airlines to encourage new services to Korea, coordinate with media houses to promote major destinations in the country and work towards wooing more travellers to this East Asian country. KTO has its Indian office in Delhi. The new office, among other things, will focus on creating awareness on the destination and luring travellers from segments such as meetings, incentives, conferences and exhibition (MICE), leisure travellers and honeymooners. KTO is also making calculated steps to attract the film industry, to this picturesque destination. Korea, a fast emerging destination, is one of the most picturesque destinations for the Indian travellers and it is well connected through air, by Korean Air, Asiana Airlines, etc. The country has four distinct seasons - spring, summer, autumn and winter. Its spring season coincides with the Indian summer season, making it an ideal getaway to escape from the scorching heat in the country. As per the available information available, Korea is eyeing a 20 per cent increase in travellers from the Indian market this year. Last year,

about 86,547 Indian travellers visited Korea, an increase of 18.9 per cent from 2009. For the discerning Indian outbound travellers, Korea holds a promise of unique and new experiences. It’s a destination of choice for an

increasing number of people, looking for fresh air, stimulating culture, adventure activities, health and wellness. In addition, Korea offers a vibrant nightlife and non-stop 24 hour fabulous shopping opportunities. “Our new office in Mumbai will help us spread awareness on Korea’s many attractions and state-of-the-art facilities in the country, to further develop business and leisure travel,” says a confident Jae Sang Lee, Director, KTO India. “We look

tourism is a growing phenomenon worldwide. We realise the importance and the reach of the Indian film industry and plan to encourage Indian producers and studios, to film in Korea,” smiles Lee. KTO has a strong promotional programme in place for 2011 and 2012, to highlight various facets of the destination. “We would like to create detailed information and product knowledge to the travel trade. This year, our focus is to promote the destination through advertisements, joint promotions, trade shows, familiarisation trips and a food festival on a pan India basis,” informs Lim.

Visa on arrival scheme proves a success

I

f the latest figures are any indication, the government’s visa on arrival (VoAs) scheme, introduced in January 2010 to attract more foreign tourists to India, is slowly but steadily gaining ground. In the month of July 2011, a total of 820 VoAs were issued to foreign tourists and with this, the number of VoAs issued in the first half of this year has reached 6594. The maximum number of VoAs were

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forward to working closely with airlines and the Indian travel industry, to tap this growing market,” he adds. Conventions held in Korea usually attract a very high percentage of international attendees, particularly from the auto, medical, high-tech and finance sectors. Hence, KTO is also planning to tap these segments. “We are placing significant emphasis on positioning Korea as a leisure and MICE destination among Indian travelers, as we see a big demand from the market,” maintains Dr. Charles Lim, Deputy Director, KTO. Besides, there are plans to woo Indian filmmakers to shoot their movies in various locations in Korea. “Film

SEPTEMBER 2011

issued at Delhi airport (3653), followed by Mumbai (1484), Chennai (1125) and Kolkata (332). Initially, the scheme was introduced for the citizens of five countries – Finland, Japan, Luxembourg, New Zealand and Singapore – visiting India for tourism purposes. The government has extended this scheme for the citizens of six more countries Cambodia, Indonesia, Vietnam, Philippines, Laos and Myanmar, in January 2011.

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NEWS LINE

Le Royal Meridien gets the tag of best business hotel in south India

I

n what can be considered as a

largest pillar less ball room, in

moment of success, Chennai-

Chennai. Put together with

based Le Royal Meridien has

luxuriously appointed rooms and

bagged Today’s Traveller Award

F&B outlets, Le Royal Meridien is

2011, for the best business hotel

the best business hotel in

in South India.

Southern India,” reads the citation

Its managing director A Sennimalai received the award from the Tourism Minister Subodh

of the award, presented to the hotel. Le Royal Meridien, Chennai,

Kant Sahay, at the 14th annual

opened in December 2000, has

celebrations of Today’s Traveller,

set up a new bench mark in the

held in New Delhi, recently.

hospitality industry and has

Today’s Traveller awards are given

emerged as a leading five star

every year to recognise and

deluxe hotel in South India. “We

honour outstanding performers in

attempt to achieve efficiency and

the corporate, travel and tourism

quality in as many ways as

sectors. Le Royal Meridien,

possible. In my lexicon,

Chennai is owned by PGP group.

excellence is a powerful mix of

“Le Royal Meridien, Chennai

Managing Director Sennimalai receives award from the Tourism Minister Subodh Kant Sahay

cost minimisation and

has achieved world-class

maximisation, of efficiency and

organisation more vibrant and

IDD phone lines, interactive

standards as a premium business

quality,” smiles Dr Palani G

successful,” adds Periasamy.

television, data port, high-speed

hotel, because it has set high

Periasamy, Chairman and Founder

bench marks of excellence which

of PGP Group of Companies.

have been remarkably well

He strongly believes that it is

Stressing that the hospitality

internet access, etc. “Excellence

industry has to understand the

is a lifelong journey, one that is

changing dynamics in the service

constantly setting new

executed by every level of staff, at

imperative to improvise and

standards and the needs of the

benchmarks, as values change

the hotel. Ideally located between

change, according to the

corporate business travellers, he

continuously. It is a journey that

the airport and the business

changing dynamics of the

says it is imperative to offer them

we will undertake along with our

districts, the hotel has a wide

hospitality industry. “Customer

high-tech inputs in the guest

associates, so that excellence

variety of business and

preferences are in a constant flux

room, as today’s hotel rooms have

becomes a byword in the daily

banqueting facilities and a choice

and the industry must accordingly

to provide the facilities of working

scheme of things, at Le Royal

of small meeting rooms. The

change and adapt new

place. At Le Royal Meridien, all

Meridien, Chennai,” signs off the

Grand Madras Ball Room is the

techniques, to make the

rooms have king-sized beds, two

group chairman.

Meluha wins environment friendly hotel award

M

eluha The Fern, a luxury

system.

five star business hotel

Since the hotel sports all the

in Powai, Mumbai, has

contemporary facilities and

won Today’s Traveller Award 2011,

amenities, staying here will be a

for the best environment friendly

memorable experience for the

hotel. Managed by Concept

guests. Its rooms have been

Hospitality Pvt. Ltd., Meluha The

designed to live up to the

Fern is a high-end business hotel,

grandeur of contemporary

honoured with the leadership in

princely living, with befitting

energy and environmental design

aesthetic appeal. Concept

(LEED) certification, for

on reducing energy use,

Hospitality has in place a system

Hospitality Group has hotels in

construction and Ecotel

greenhouse gas emissions,

to monitor, manage and

key metros and tourist

certification, for operational

pollution and waste. The

continuously improve its

destinations, offering high

practices. The hotel is focussed

recognition shows that Concept

environmental management

standards of hospitality.

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MANIPUR TRAVELLER

Rustic beauty

W

Manipur is also known for its

ith its bounteous vistas

for a stunning combination of wet

of untrammelled natural

forests, temperate forests and

arts and crafts. It has a matured

beauty and ancient

pine forests and in them a host of

handloom industry, which is

traditions, Manipur, known as the

rare and endemic flora and fauna.

eyeing the export market. There is

jewel of India, is fast emerging as

Manipur is also a home to about

a saying that every woman of

a favourite destination, attracting

500 varieties of orchids, of which

Manipur is a born weaver. The

huge numbers of both domestic

472 have been identified. Some of

traditional skill of weaving is not

and foreign travellers. The state

the world’s rarest orchids are

only a status symbol for its

has, of late, seen a quantum jump

found here. One can also find rare

womenfolk, but also an

in tourist arrivals, as the Indian

hoolock gibbon, spotted linshang

indispensable aspect of the socio-

home ministry has excluded the

(python) and slow loris, in its

economic parameters of the state. It is one of the best places in

entire area from the

India for buying dazzling range of sarees, sarongs, shawls, bedspreads, ‘lifan’, ‘phak’, ‘phiruk’, traditional Manipuri dolls and artefacts carved from soft exotic timbers. Known as the land of Radha and Krishna, Manipur has the best of traditions and gifted to India’s classical dance repertoire her lyrical RasLeela dance that reenacts the love story of Radha and Krishna. The Lai protected area regime, last year.

forests. Indigenous to Manipur’s

Haraoba (spring festival) is

Surrounded by seven blue hills,

rich natural heritage is the Sangai,

celebrated with the Manipuri’s

this oval valley is a home to

rare brow-antlered deer. It’s the

graceful movements in all dance

numerous tourist spots and

state animal of Manipur and can

forms and the festival will be a

colourful communities. Travellers,

be found in and around the Loktak

memorable experience for the

who flock to Manipur, often

Lake. Loktak Lake is the largest

travellers.

appreciate the serenity of its

fresh water lake in India and is

pristine and isolated environs. The

regarded as the only floating lake

state with numerous tourist spots.

best time to visit this land is

in the world, largely due to the

Its capital, Imphal, is a bustling

October-March.

floating ‘phumdis’ on it. Manipur’s

mini-metropolis, which has

avifaunal wealth includes

harmonised itself seamlessly into

The jewel of India is famous

Burmese

its beautiful natural environment.

peafowl,

The pretty township, located at a

Blyth’s

height of 790 m, is the heart of the

tragopan,

official, commercial and cultural

Nongyeen (its

activities of the state. It is the best

state bird)

place for the visitors to savour

Mrs Hume’s

Manipuri culture, in all its richness

barbacked

and variety. Some of the

pheasant and

attractions in and around Imphal

four different

include Shree Shree Govindajee

species of

Temple, Kangla Royal Palace,

hornbills.

Khwairamband Bazaar, State

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Manipur can well be said as a

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SEPTEMBER 2011


MANIPUR TRAVELLER Museum, War Cemeteries and Sadu Chiru waterfalls. Imphal’s historic Vaishnavite centre Shree Shree Govindajee Temple is located close to Kangla Royal Palace, home to Manipur’s royals, since the reign of King Pakhangba (33 AD). It features twin domes, a paved courtyard and a great assembly hall, where devotees congregate to participate in various devotional activities. On either side of the presiding deity, one can see shrines of Krishna and Balaram and Jagannath. If you ever visit this temple, ensure to watch

Then, there are two war

RasLeela held here, as they are

cemeteries in the city, managed

picnic destination in Sadu Chiru

exceptional. The temple usually

by the Commonwealth War Graves

waterfalls. Located in the Koubru

sees huge gatherings of devotees

Commission, to commemorate the

range, 22 kilometres from Imphal,

during the Holi and Rath Yatra

Indian and British soldiers who

it offers basic amenities for the

festivals. It has Mahabalee

died during the Second World War.

tourists. The waterfall attracts an

Temple, Narasimha Temple, Mani

This cemetery reminds the

average of 500 visitors daily.

Mandir (ISKON) and Sanamahee

passers-by about the heroic

Temple, within a radius of five

deeds of the soldiers, who fought

explore the jewel of India in-depth,

kilometres. Don’t forget to visit

bravely for their nations, during

it is a must to visit Loktak Lake,

Kangla Palace, as it reflects the

the Second World War. The war

one of the most enchanting and

centre of Manipur’s power base till

cemetery is located 10 Kms from

biggest freshwater lakes in the

1891. This historic palace is a

capital city. A visit to the war

country. It is located just 45

As you move from Imphal to

reminder of its rulers and

kilometres from Imphal.

the importance they

Once you are at the lake,

signified for the people of

head to Sendra Tourist

Manipur.

Complex as it will offer

Add Imphal’s

dazzling views of the lake,

Khwairamband Bazaar or

its rich plant, avian life,

IMA Keithel to your itinerary,

intriguing floating weed

as it is quite an unusual

and shallow bowl-like

market - almost 3000 Imas

biomass (phumdis).

or mothers man the stalls in

Situated in the middle of

this unique bazaar. It was

the lake, the tourist home

revamped recently to

comes with a café and

include modern amenities,

alpine huts. On the

but preserving the centuries

southern part of the lake

old traditions. This market is

you can find the Keibul

a must visit for any tourists.

Lamjao National Park, the

Another attraction is its

only floating national park

State Museum, which

in the world. The entire

displays a fine collection of

lake complex is a wildlife

articles related to Manipur’s

enthusiast’s dream.

tribal culture and portraits of

To experience the

its former rulers. Located

nature at its best, pay a

near the Polo Ground, the

visit to Ukhrul, Manipur’s

museum also features

popular and highest hill

collection of arms and

cemetery of Imphal is sure to

station. Situated about 83

ammunitions, relics, costumes

evoke patriotism in the minds of

kilometres from Imphal, Ukhrul is

and historical documents.

the visitors.

famous for lovely Shiroy lilies,

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Imphal also has a popular

SEPTEMBER 2011

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MANIPUR TRAVELLER endemic to the state. One can

the Siroy Hills (for trekking

enjoy their blooms in the months

and mountaineering) Tharon

of May and June. It is also worth

and Khangkhui caves (for

visiting nearby Lime Caves of

caving adventures) and

Khangkhui, as you head to your

Koirengei Old Airfield and

next destination in the region. For

Chingnungkok hillock at

those seeking a bit of adventure,

Lamlai (for parasailing and

its Senapati district has a lot to

paragliding). Manipur also

offer, as it is endowed with

is home to the Adventure

kaleidoscopic landscape of blue

Tourism Complex (250

hills, green valleys and serpentine

hectares), managed by the

streams and rivers flowing

Manipur Mountaineering

through mountains and deep

Institute of MMTA.

gorges. Another destination to get a

Two of the popular marital arts in this Indian

taste of the wilderness of the

state are Thang-Ta and

nature is Tamenglong. Main

Sarit-Sarak. In the Manipuri

attractions of this district include

language, ‘thang’ means sword

ensure that you visit

Tharon Cave, Zeilad Lake, Barak

and ‘ta’ means spear. As its name

the Govindaji temple, as it is an

commencing from

waterfall, Kitccha hill and Buning

implies, the sword and spear are

important venue for the

the full-moon day of the lunar

meadow.

the primary weapons employed in

performances of famous

month of Phalgun (Feb-March), is

thang-ta. While thang-ta involves

RasLeela. The temple also

also a crowd-puller. Main

using weapons

organises ‘Kang’ (rath yatra), one

attraction of the festival is Thabal

against one or

of the greatest festivals celebrated

Chongba, folk dance performed

more opponents,

by the Hindu community. Spread

by a set of boys and girls, to the

Sarit Sarak is the

over 10 days, the festivities are

rhythmic beating of drums and

art of fighting

dedicated to the Lord Jagannath,

other instruments.

empty-handed

who leaves his temple in a Ratha

against armed or

pulled by many devotees, who vie

Nagai-Ni is the seed sowing

unarmed

for the honour of doing this

festival, celebrated by Nagas. It is

opponents. A

service for the lord. The festival is

a time for feasting, social

great deal of

usually held at the Place

gatherings and dancing and

dexterity and

compound. The Bijoy Govinda,

singing. Kut, another famous

practice are

ISKON and several other temples

festival of the jewel of India is

needed to

also organise the Rath Yatra

observed annually on November

perform these

festival.

1. Kut is the autumn festival of the

Besides the flora and fauna, temples and places

centuries old ritualistic marital arts, which

Its Yaoshang festival, which is celebrated for five days,

Observed on February 15, Lui-

various tribes of the Kuki-ChinMizo groups, residing in Manipur.

of historic importance, Manipur

involves spears, swords and

It is a thanks-giving

also has got a lot to offer to the

shields. Rules have to be abided

festival dedicated to the

tourists. If you love adventure

strictly. Today, both women and

lord for a good harvest.

sports, you are sure to find ample

children are proficient in these

opportunities to indulge in the

martial arts.

same, as this Indian state has set

If you want to explore what Manipur has to offer and experience

It would be great if one could

up nodal agencies to promote

plan one’s visit to Manipur to

them, plan your trip at

different adventure sports and

coincide with its fairs and

the earliest. Reaching

impart training. The indigenous

festivals, as it will provide a

Manipur is easy, as its

martial arts and games of Manipur

golden opportunity to

capital Imphal is

have become world-renowned and

experience the true essence of

connected by air from

they are an important feature of

its culture. The state’s popular

Delhi, Guwahati and

the tourist experience in this

festivals include Basanta

Kolkata. The nearest

lovely state. Some of the

Purnima and Kartika Purnima,

railhead is Dimapur.

adventure sports sites in the state

Lui-Nagai-Ni, Kang, Yaoshang

Imphal is also connected

include Loktak Lake (for water

and Kut. If you happen to be in

by road with Kohima,

sports), Barak river (for rafting),

Manipur during the Basanta

Guwahati, Silchar and

Mount Isii and Dzüko Valley, and

Purnima and Kartika Purnima,

Shillong.

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FACE TO FACE

Despite its natural beauty, bountiful flora and fauna, fascinating culture and adventure tourist spots, Manipur has not so far emerged as a favourite destination. Asian Traveller also learnt that things are not much different with other north eastern states, which are popularly known as seven sister states. In a candid interview, K K Chhetry IAS, Commissioner - Tourism, Government of Manipur, took us through the factors acting as impediments to the growth of tourism industry in the jewel of India as well as in other north eastern states and their plans to join their hands together, to propel the tourism industry in this belt. Edited Excerpts:

On: Mission Northeast Where is Manipur placed in the tourism map of India and what are the main reasons for that? A relevant question, indeed! In the tourism map of India, Manipur is placed very low, for reasons that are obvious. I would say lack of (road) connectivity is the main impediment to the growth of tourism in this Indian state. Road is the terminal location of the state in the eastern boundary and it has created its own troubles for the growth of tourism in the state. Have you envisaged any plans to promote the state as a tourist destination? If yes, what is your strategy? We realise the need to do road shows, to attract the travel agents and tour operators, who will in turn bring tourists to the state. As far as tourism is concerned, our strength lies in natural beauty and fascinating culture. We can take our culture to the people belonging to other states, through road shows and participating in certain events and fairs held across the country. However, we can not promote the beauty of nature in such platforms. So, our current focus is on bringing people to Manipur to PARTNER COUNTRY HOSPITALITY PARTNER

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powerful and fascinating enough to draw tourists. How do you see the contribution of tourism industry to the state’s economy? Our contribution is not significant, as it is placed very low in the tourism map of India. However, in the recent years, the state is trying its level best to propel the tourism industry and we are sure it will take off in a big way in the near future. Do you have a state tourism policy? We are working on it and to be specific we are in the final stages of it. The draft policy will be sent to the cabinet and then for discussion in the assembly. We are, however, confident that we will have a state tourism policy very soon. How far do you encourage public private partnership (PPP) in developing Manipur as a tourist destination? When it comes to private investments, hospitality sector is still in its infancy and measures have been taken to attract private players to take it into the next level of growth. We have got certain tourist hotels which we have initiated under PPP model. We have received

experience and explore what its nature has to offer them. Also, we are taking steps to develop better tourism infrastructure, to draw more arrivals. According to you, what are the main tourism attractions of the jewel of India? One can find rare and unique wildlife as well as plants, which are endemic to Manipur. Then, there is a big lake in the central portion of the state, which attracts handsome number of domestic tourists. However, we do know that the need of the hour is better infrastructure and hospitality sector, to provide comfortable stay for the tourists. The state also offers enough avenues for tourists, who seek adventure. We do not have high peaks, as the ones in Arunachal Pradesh or Sikkim, but we have small peaks that are very beautiful, ever green and easy to access. We are all set to develop adventure tourism in a big way and as part of it we are setting up hotels in and around adventure tourism spots. These lodges will be ready by this year and we can boldly say that do visit our destinations and we have certain facilities for the tourists. Then, I would say our very culture is TRAVEL PARTNER

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FACE TO FACE several applications from the private parties and we will take steps as per the rules and guidelines set forth by the Ministry of Tourism, Government of India. I do realise that private parties are interested and they can manage the entire thing better than the government. Since Manipur is part of northeast, what is your take on developing entire northeast as a tourist destination, rather than each state in this belt trying to develop itself as a destination? Entire northeast, popularly referred to as the seven sister states, comes under the North Eastern Council (NEC) and hence it should be looked into as one unit. The tourist won’t say they are going to Meghalaya or Manipur. But they say they are going to or visiting northeast. So, we have developed a master plan through NEC. Tata Consultancy Ltd Mumbai is preparing the project and it is in the final stage. When it comes to implementation of the project, the seven sates will come together with a single objective of creating a tourism circuit. We know that one state cannot survive unless it gets support from the remaining states. It will also enable tourists to cover as many destinations as possible, spread across these states. So, we are exploiting our cordial relations, to further strengthen and improve the tourism facilities across northeast. How practical you think is this mission? That is what in our master plan, which is almost in the final stage. TATA Consultancy has almost prepared the project. It will surely bring us as one unit. The decision was taken after giving much thought and consultation between the inter-state secretaries. We had a forum and in that forum we put our points and ultimately NEC has agreed to it. Now, the seven sister states will turn into a single unit. When it comes to developing tourism infra in the state, are you getting enough (financial) support from the central government? We depend basically on the Ministry of Tourism, Government of India, to develop tourism infrastructure, as the state’s budget allocation is too less. Ours is a small state and we cannot think of TRAVEL PARTNER

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is likely to increase the budget. However, we currently depend largely on the assistance from the union ministry. Union tourism minister Subodh Kant Sahay recently asked the states to approach him with a detailed project, to avail funds. How do you see this move? The policy has been there for sometime now, but how to practise it has been the question, as different states come under different commands. NAC has rightly taken up this job and I hope it will realise the policy. Before we conclude, please share with us the major problems confronted by the state’s tourism industry. Most north eastern states, but Sikkim, confront a lot of issues. There are constraints and lack of connectivity. Till Gawathi, it is well connected via railway, road and air. However, beyond Gawathi creating tourism infra, with out the help connectivity is the main problem. Then, from the central government. I must say, there is big fear among the people in terms of law and order situation. This the union ministry is doing a lot but we are not always in a position to utilise the fear factor has prevented many tourists fund given to us, for several reasons. The from visiting the north eastern states. I union ministry of tourism is quite liberal can tell you no tourist has been harassed in northeast, so far. The percentage of and more over, through NEC they give crime is much less. us sufficient financial support. So, the connectivity should be Hasn’t the state government realised the need for more budget allocation, for improved and there should be better infra and a matured hospitality sector, to tourism development? put Manipur at the top of the tourism Now, our honourable chief minister map of India. has realised the need of the hour and he

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HOSPITALITY

Come, indulge in Asian delicacies

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et in the heart of Gurgaon, the cyber city of north India, Marriott’s Courtyard redefines comfort and quality. The hotel is strategically located in Gurgaon, just 30 minutes away from the New Delhi Airport. With its warm, attentive service, exclusive dining options and best-inclass amenities, it is an ideal choice for business and leisure travellers, looking for an international standard hotel accommodation. The location provides easy access to the key tourist attractions of New Delhi and therefore provides ideal base for tourists, cover-

ing the entire ‘golden triangle’ of Agra and Jaipur. The Courtyard by Marriott, Gurgaon offers 198 spacious, contemporary rooms which include 154 fully appointed rooms, 38 executive rooms and 6 exquisite suites, with king size or twin beds along with a fully equipped workstation, ensuring comfortable and memorable stay. For the discerning business travellers, the hotel offers all facilities, including meeting rooms, state-of-the-art audiovisual equipment as well as wireless, high speed internet access and video conferencing facilities.

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For the epicureans, the Courtyard by Marriott Gurgaon offers a variety of dining options. These include MoMo Café that offers all day dining, MoMo2 Go - a bakery and quick bites retail outlet, Red Zen- a specialty pan Asian noodle restaurant and Bar Zen, a chic contemporary bar. Red Zen, its specialty restaurant with a seating capacity of 106, provides a cool and casual environment to enjoy pan Asian delicacies, ranging from fresh noodles, to steaming hot bowls of wontons, accompanied by Asian beers, wines and spirits.

The food reflects both the wet and dry cooking styles popular in Asia and the menu shows culinary influences from diverse regions of Asia, including Thailand, China, Japan, Indonesia and Vietnam. Red Zen also boasts of a 10-seater noodle bar, where patrons can interact with the chefs and create their own customised noodle experience. Designed in a contemporary artistic setting, Bar Zen is a chic modern bar providing exquisite wines, cocktails and exclusive beverages, from across the world. Apart from the vast selection of red, white and spar-

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HOSPITALITY

The team leader

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atthew Cooper, General Man ager, the Courtyard by Marriott, Gurgaon, heads and shoulders the overall responsibility of leading the team, to drive the hotel’s performance. With a career spanning over two decades, Cooper brings with him a deep understanding and vast knowledge of the hospitality industry. He has worked in diverse areas of operation within the industry, including rooms, housekeeping and front office. However, the area that he is most passionate about is food and beverage. His last assignment, prior to leading the Courtyard team in Gurgaon was as Director, F&B, for the Hyderabad Marriott Hotel and Convention Centre.

kling wines, the bar also offers a variety of classic as well as signature cocktails. The food comprises of light bites, including house specialities such as Sushi, Momo sliders and Kalamta olives, etc. MoMo Café sports a contemporary, warm and vibrant look and is a right place for the guests to have breakfast, lunch and dinner, send an email or read a book over a cup of tea. The interiors of the cafe are very warm and welcoming, with an open kitchen and a wood fired

oven, at the heart of the kitchen. MoMo 2 Go is a bakery and a retail outlet that offers guests fresh sandwiches, pastries, tarts, cakes and gateaux, with well-blended coffee and beverages throughout the day. Located next to the lobby on the first floor, the cafe is well situated to cater to the needs of both residential guests as well as guests, who would like to drop in for a quick bite. The hotel’s executive lounge offers an excellent all

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He was the man behind the success of OKRA (24 hour coffee shop) and BIDRI (Indian specialty restaurant). Cooper has been associated with Marriott, for the past fourteen years. An Australian national, he has worked with leading hotels in Australia. He is known for his creativity and flair for styling. He holds a degree in management hospitality, from Brisbane Australia. In India, he lives with his wife and two daughters. “My family enjoys travelling around the country, to see all the amazing contrasts that India has to offer. I enjoy visiting Chandni Chowk and eating out, especially North Indian food,” smiles Cooper.

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day dining option. Guests can enjoy cocktails and canapés and complimentary continental breakfast. In addition, to enable guests to transact their business at ease, the lounge is Wi-Fi enabled. Moreover, it is a place where tea and coffee served throughout the day. It also offers business facilities such as meeting space of 2745 sq ft that can seat up to 150 people. The meeting rooms are equipped with state-of-the-art audiovisual devises as well as wireless, high speed internet

access and video conferencing facilities. Courtyard also provides one with the facilities to rejuvenate one’s body and mind. The leisure facilities at Marriott’s Courtyard include fitness centre with state-ofthe-art equipment as well as treatment rooms. The outdoor swimming pool provides a perfect avenue to unwind and indulge in a relaxing swim, in a pleasant and soothing environment. Guests can also relax with a soothing foot massage, by the pool.

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HOSPITALITY

Experience the Vivanta wave, at Taj - Fisherman's Cove

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aj - Fisherman's Cove, Chennai, built on the ramparts of an old Dutch fort, will sport a new look as, henceforth, it will be riding on the stylishly spirited Vivanta brand of hospitality. As such, the hotel that is one with the Bay of Bengal will be known as the Vivanta by Taj Fisherman's Cove, Chennai. Vivanta attracts an eclectic mix of global travellers seeking most unique and luxurious experiences. The soulful and tranquil ambience of this beach resort combines beautifully with a plethora of dining options at the hotel, giving you a taste of a

different world, at water's edge. Renamed to enhance the leisure experience as redefined by the brand Vivanta by Taj, its rooms and suites - Superior Charm, Deluxe Delight, Premium Indulgence and Premium Temptation - are designed to offer relaxation and rejuvenation. Vivanta houses the most comfortable and stylish European Premium Indulgence cottages and Premium Temptation villas that offer breathtaking views of the sea. Set amidst lush manicured landscaping and isolated from the bustling city

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cacophony, the only sounds you hear in these cottages is the buzz of the sea breeze. As a Vivanta hotel, there is now a distinct focus on technology, to cater to the needs of the new-age cosmopolitan urban traveller, who is at work during the day and a lover of leisure, at night. The newly launched Deluxe Delight Garden View and Deluxe Delight Sea View rooms in the new wing of the hotel offer a magnificent view of the beautifully landscaped garden and the sea. Both the garden facing and sea facing rooms come with a sit-out, deck area and balcony. The

Scandinavian dĂŠcor with oak wood flooring is enriched with Indian accents, seen in the upholstery, artwork and bed linen. The rooms provide a fully-wired business environment hand in hand with modern leisure comforts space crafted to the last detail. With dual access wardrobe, Wi-Fi as well as wired internet, this new wing of the hotel is equipped for the global business traveller. The culinary experiences at the Vivanta by Taj Fisherman's Cove are heightened by scenic views, intuitive yet unobtrusive service. Dining by the sea, at

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HOSPITALITY the seafood specialty restaurant Bay View is an experience in itself. Here, the orchestrated harmony of the sea breeze juxtaposed with the crashing waves on the coastline lends a perfect backdrop, to a memorable meal. Vivanta by Taj Fisherman's Cove also houses an authentic Mediterranean restaurant, Upper Deck, where every meal is specially handcrafted and served with passion. The candle-lit alfresco setting, with the sea in the backdrop is extremely charming view to the eyes and the mind. The hotel also has two bars. Its Anchor Bar serves a variety of cocktails amidst a charming English ambience, while the sunken Sunburst Bar, at the poolside, is a great place to spend a lazy afternoon, lounging in the pool. The unique dining experiences are extended to private dining on the beach, villa dining and more, where meals are customised for the occasion. Vivanta by Taj Fisherman's Cove offers an isolated and private dining for couples, at the Watch Tower, on the white sands of the Bay of Bengal. The truly romantic experience that Vivanta by Taj - Fisherman's Cove offers begins the moment, the guest enters the hotel. A charming cart drives you to the venue through the lush green landscaping and hotel cottages. A personal butler receives the guests in the quintessential Fisherman's Cove tradition, with a welcome drink and shell garlands and helps you get comfortable in the tranquil setting of the machan, over looking the gorgeous waters.

You can enjoy a serene dinner under the stars, with free-flowing aphrodisiacs and a handcrafted menu. What's more, the hotel also organises special acoustic singers, to serenade your partner in the star-studded night. The experience at Vivanta by Taj - Fisherman's Cove is enriched by a local touch through Turtle Walks on the beach and catamaran rides into the deep blue sea. Adding to the coastal flavour, the hotel presents Seaside Sojourn, where its chef will

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guide you through a threecourse meal, a meal with a twist! This unique experience begins with a visit to the local market, where the chef guides you through the fresh catches of the day. From prawn, squid, lobsters and different kinds of fish, take part in selecting the best seafood, for your meal to follow. Fresh catch in tow, return to an exclusive live counter and put on a chef's hat and an apron that has been designed especially for you. Prepare

your own marinade or choose from the hotel's specialty options and indulge in cooking your meal, with the help and expert advice from the chef. Enjoy a three-course meal that includes a soup, starter, your fresh catch of the day and a dessert of your choice, with any beverage from the hotel's eclectic list of spirits. Vivanta by Taj Fisherman's Cove is an ideal place for a lazy weekend getaway, or a business get together by the sea.

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FACE TO FACE

“We’ll ensure a fair deal for travellers” In a country like India, tourism industry can’t flourish without the support of travel agents, as both domestic and foreign travellers depend more on them for airline services, including visa and documentation. To get a clear picture of the role of travel agents and the problems they face in the industry, Asian Traveller interviewed Biji Eapen, President, IATA Agents Association of India (IAAI). He was candid and presented things as a matter of fact. Edited Excerpts: What exactly is the role IAAI plays in the Indian tourism industry? IATA Agents Association of India (IAAI) is essentially into the areas of air ticketing and travel and tourism. Though ours is an association of IATA accredited travel agents, almost all our members are engaged in domestic and international tourism. A travel agent accredited by IATA handles air tickets as well as tourism and holiday packages. IATA accreditation is in essence a license to stock air tickets of all IATA member airlines and therefore it is a crowning title for trust and reliability. How big an association is yours? We have 891 accredited travel agents spread across the country, with nine elected state committees and six adhoc committees. Let me draw your attention to the controversial zero per cent commission. What impact it had on the industry and how far has it affected your members? Zero commission has not only affected travel agents, but it also had a negative

impact on the travelling public. The fact is that the travelling public have not yet considered this factor properly. The zero airlines are funding and engineering consolidation and cartelization in India and they are favouring certain agents in ticketing. As a result, several ordinary agents are at the verge of closure. In the case of international travel, more than 90 per cent of the travelling public depend on travel agents. In a country like India, where passengers depend more on travel agents for airline services, including visa and documentation, charging transaction fee for services is illegal. Indian Aircraft Act of 1934 and Aircraft Rules 1937 (sub rule 54a) defines ‘commission’ as an integral part of ‘fare’, which forms the ‘tariff’. Directorate general of civil aviation (DGCA) order on March 5, 2010 is a statutory order, protecting statutory rights of travel agents, mandating commission. When our own government machinery DGCA failed to execute, enforce and implement the national law,

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IAAI was forced to continue and strengthen its legal fight. Our legal battle may take a couple of months time, but we are confident that the commission will be reinstated, as a statutory right and positively ensure that the travelling public will be exempted, from such illegal burdens. If you don’t mind, take us through the main problems the domestic tour operators face? First of all, there is an urgent need to build a healthy tourism culture, so as to accommodate foreign tourists. When it comes to communicating effectively with the visiting tourists, people associated with the tourism field lack training and skills. It has created problems of its own. Hence, I feel that steps should be taken to improve the communicating skills of the people connected with the tourism industry, on an urgent basis. Then, poor infrastructure, be it pathetic condition of roads, connectivity, lack of adequate hotel facilities, etc., is also adding to our troubles. Don’t you think that it’s high

time that everyone realised the value of domestic traveller? What, according to you, should be done to encourage domestic travel? Surely! Initially, there is a need to create awareness on the importance of domestic tourism among all the stakeholders. Also, measures should simultaneously be taken to promote various tourist destinations in the country. As part of promoting destinations, it is advisable to bring out brochures, pamphlets and other such materials, to publicise various features/facilities available at a particular tourist spot. And the authorities should see to it that the infrastructure projects are taken up in a planned manner to take the tourism industry, to the next level of growth. If there is enough tourism infrastructure, naturally, the flow of domestic tourists will see a quantum jump. Do you have in mind a strategic plan to tap the Indian outbound market, which may decide against travelling abroad, as a result of the economic meltdown? In this case, a well planned

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FACE TO FACE strategy can be worked out, to project and to spread awareness on various tourist destinations in different states, in the country. Such a measure is sure to go a long way in tapping the Indian outbound market. Do you think that the current US economic scenario will have any effect on the growth of Indian tourism? Definitely! It can have adverse implications on the rate of foreign tourist arrivals to the country. However, the negative impact can be converted into a positive development, if the country works to attract more domestic travellers, to explore the destinations within the country. When it comes to domestic tourism, there is a lot of potential that remains untapped. It is important to give enough publicity to domestic tourist spots, if one

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wants to lure more domestic travellers to visit such places of interest. As of now, lack of publicity is a major impediment to promoting domestic tourism. It is often said that domestic travellers get a step motherly treatment. What is your take on it? This situation has arisen out of the lack of a level playing field. How do you see travel and tourism industry as a contributor to the country’s economic growth? With a lot of people working for the industry, generating incomes for themselves and others, and providing a significant tax base, it appears that the travel and tourism industry is an important source of employment and a viable revenue stream for governments.

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Cit y of innovative tourism... Europe, North America, etc. As far as the medical tourism country has become popular, is concerned, the market is primarily the Middle East, the but awareness on the Gulf countries, the SAARC remaining three southern countries, some of the African states – Karnataka, Tamil countries etc. When it comes Nadu and Andhra Pradesh – to leisure travel, Europe is a among travellers is very big market for us. limited. The ‘awareness Global Travel Mart is barrier’ is the major contentihappening in Hyderabad, ous issue that needs to be addressed soon. However, as next year. What’s your take? It comes as no surprise to we are emerging as the conventional capital of the country, us, because no other Indian slowly we are getting out this city can match the problem and we are hoping to conventional infrastructure in Hyderabad. In October next become more popular in the year, we are going to host the international market. biggest convention in the Which are your source history of India - the markets? The conventional business international convention on bio diversity. So, when we can happens from all across the handle such events, Global world and we get large Tourism Mart is a small thing number of conventions and for us. convention visitors from Page 38

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MACAU

An exclusive destination for fireworks carnival

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aven’t yet heard about Macau Inter national Fireworks Display Contest and the Fireworks Carnival held along with it? If not, it will be the one thing that you want to experience first-hand. For those present at the previous years’ contest, it will be something they want to revisit. Providing an opportunity for both, the curtains for this years’ Macau International Fireworks Display Contest will go up on September 10, 2011, at the sea area, in front of the Macau Tower. The fireworks contest, which has entered into its 23rd edition, is not a one-day event. The contest will be held on September 10, 12, 17, 24 and October 1, 2011. The event is being organised by the Macau Government Tourism Office (MGTO). The main attraction of the contest will be the Fireworks Carnival, presented jointly by the MGTO and the General Union of Neighbours Association of Macau, to add more fun and colours to the fireworks display nights. Fireworks Carnival will offer an array of live entertainment, cultural activities and culinary delights, to the visitors. This year, ten teams are expected to participate in the contest. João Manuel Costa Antunes, director of MGTO, is confident about at least nine out ten teams taking part in the fireworks display contest in Macau, in 2011. “A couple of these teams have own

prizes earlier and for instance the team from Japan is a fourtime champion. I am sure that the ten breathtaking fireworks displays will thrill the spectators’ senses of sight and sound, creating wonderful memories for citizens and visitors alike,” he smiles. Usually, world-renowned pyrotechnic companies participate in the Macau International Fireworks Display Contest. And, things

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are not different this year. The fireworks carnival will feature teams from the Canada, Korea, Japan, United Kingdom, Austria, Chinese Taiwan, the Philippines, Portugal, France and China. Among these, the team from Canada, Sirius Pyrotechnics, is making its Macau debut, while the teams from Japan, China, the Philippines and Korea are winners of top four prizes last year. Sirius

Pyrotechnics, a famous fireworks company that specialises in large scale pyrotechnic production, has performed in the opening and closing ceremonies of the Winter Olympics 2010 in Canada. “Veterans from Japan, China, the Philippines and Korea will revisit Macau, to vie for the trophy again. Tamaya Kitahara Fireworks Co. Ltd. from Japan, who

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MACAU possesses unique technique to produce firework shells, is a four-time champion and is sure to win the hearts and the applause of the spectators again,” says the event organisers. It, however, doesn’t mean that other teams are pushovers, they add. Brezac Artifices from France has won the laurel twice in its three attempts, while the team from Chinese Taiwan has claimed the title once in its five attempts. Among the five nights of fireworks display contest, Mid-Autumn Festival falls on September 12 and October 1 is China’s National Day. Hence, teams from France and China will deploy their skills on Mid-Autumn Festival and China’s National Day, respectively, to add extra sparkle to the celebrations. The Macau Government

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Tourism Office has requested to the participating teams to complement their display with music, to enthral the audience with a light and sound extravaganza. To make the entire event more enjoyable, the organisers are planning to install sound systems at the waterfront of the Macau Tower outdoor plaza, Macau Tower street seaside and at the square in front of Kun Iam statue on Ave. Dr Sun Yat Sen. “Such a measure will surely enable the public to enjoy spectacular firework displays synchronised with music. Besides, steps have also been initiated to allow spectators to listen to live music of the fireworks displays through Radio Macau’s live broadcast at FM100.7,” add the event organisers. As its routine, the event

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will also feature SMS games, drawing and painting competitions and lucky draws, to make the event more attractive. MGTO will, as usual, join hands with Companhia de Telecomunicações de Macau S A R L (CTM), to launch SMS Game, to promote citizen participation in the event. In

order to capture the spectacular moments of the fireworks display contest, the organisers will also hold 23rd Macau International Fireworks Display Contest Photo Competition and Drawing Competition. The winners of the two competitions will be entitled to premiums and trophies.

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Know more about tea, in Macau

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re you the one who loves to drink tea several times a day? Does every sip of tea make you think that the inventor of tea must have been a mastermind? If your answer to these questions is a yes, then you ought to visit Macau and its Tea Culture House. Being a melting pot of Chinese and western tea cultures, Macau is a place where you can see rich variations of tea. Now, it has got The Macau Tea Culture House, an imposing edifice featuring southern European elements and a Chinese tiled roof, to promote the study of tea cultures, worldwide. This museum is also a platform to hold long and short-term exhibitions, to introduce the tea cultures of Macau, China and the West. This newly constructed tea culture house complements the Portuguese-style buildings in the area as well as the surrounding Suzhou-inspired landscape of Lou Lim Ieoc Garden. The house has three

floors, with the museum on the ground floor. It’s a very serene but an interesting place. Though the museum is small, the information that can be gathered and the cultural values inside it are very valuable. If you love tea, come and explore a museum dedicated to it. Visiting the tea house can be a learning experience. It is well known that tea can be refreshing. Recent researches show that the composition of the tea has proven nutritious and medicinal effects. It can prevent diseases and enhance the immunity system. The Macau Tea House arranges experts to explain the effectiveness of tea nutrients from the scientific point of view, to the audience. Different in taste and aroma, tea refreshes your taste buds to your soul in an unspeakable way. As far as the aroma is concerned, some are refreshing, while others diffuse the fragrance of flowers, fruits or agalloch. When it comes to taste, some

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taste thin or mellow, others are mildly sweet or leave a sweet aftertaste. Hence, a basic understanding of the features of tea leaves is required for tea appreciation. So, if you wonder how to identify a cup of good tea or how to appreciate it, pay a visit to the Macao Tea Culture House. The house also serves different types of tea each month and acquaints participants with the distinct tastes of Chinese tea, with an aim to promote the practice of tea drinking. The Macao Tea Culture House has tea specialists to define the four major aspects of tea appreciation – colour, aroma, taste and appearance. It is said, customs change within a hundred miles. So,

why not travel to Macau and experience a whole society, defining a different tea culture. It is a golden opportunity to enjoy your tea, while learning the difference between tea-tasting and teadrinking. A Special Administrative Region of China, Macau is popularly known as an entertainment centre. Its modern buildings rub shoulders with restored colonial edifices, Portuguese churches, Chinese gardens and temples. Spread across 29.7 Sq Km, this territory houses multi-billion dollar resorts and luxury hotels. Apart from the nightlife and the glittering shows, Macau offers young adventurers an adrenaline rush at the Macau Tower.

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Here is a man, who dreamed big. Dreams weren’t just dreams for him. They were, in fact, a driving force for him to venture into the impossible and make it possible. The man is none other than Captain C P Krishnan Nair, the Living Legend in the Indian Hospitality Sector. Know him more

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IN FOCUS

Journey of a legend

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ourism is all about destinations. And, destinations can’t be devoid of hospitality sector. If there is a man in the tourism industry/hospitality sector, who is more popular than destinations/hotels, it can only be Captain C P Krishnan Nair, Chairman of the Leela Group. With his efforts and a couple of world-class luxury hotels in his kitty, he has ensured that tourism industry in India would not lag behind other emerging destinations, due to the lack of top-notch tourism/hospitality infrastructure in the country. Captain Nair has bagged the Prime Minister’s National Tourism Award for six

consecutive years and it speaks volumes for his contribution to propel the tourism industry, in the country. Besides, he was the first ever Indian, who made it into the World Tourism Organisation Executive Council’s ‘World Committee on Tourism Ethics’. He made the nation proud and it was a moment of personal success for him. Recognising his contribution to the industry, Indian government has conferred him the prestigious Padma Bhushan Award, in 2010. However, it would not be right to measure his calibre or in that matter his contribution to the country, taking the

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achievements into consideration. Because, success, it is said, is not measured by achievements alone, but by the distance travelled. Captain Nair has travelled the distance and today, titles sit easy on him. If today Captain Nair is a known environmentalist, industrialist and an hotelier, it’s the result of the journey taken by him, years ago. Captain knows that every journey taken was fired by a dream. To dream the impossible and make it possible has been a life mission, be it as an environmentalist, industrialist or an hotelier. Born in Cannanore, Kerala,

India, in 1923, Captain Nair had a humble beginning, but fired by his dreams, he rose to become a prominent player in the tourism, handloom, apparel and IT industry. Today, his business empire that comprises Leela Lace and Leelaventure employs more than 15,000 people and has an annual turnover of around Rs 500 crore. Before embarking on building his business empire, Captain Nair served the nation as a freedom fighter and as an army officer. His participation in the freedom movement was a turning point in his life. As he spent his days as a freedom fighter, it struck to him that economic

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IN FOCUS prosperity was critical to lift India out of abject poverty. It was thus he started his tryst with the development of the handloom industry. After making his entry in the handloom industry, Captain Nair set about rebuilding the industry. He was the main force behind setting up The All India Handloom Board in 1955 and years later, he was instrumental in instituting The Apparel Export Promotion Council. Leela Lace pioneered the export of

prime urban locations like Bangalore, Gurgaon, Mumbai, New Delhi, Goa, Kovalam and Udaipur. It also has properties under development in Chennai, Agra, Jaipur and Ashtamudi in Kerala. So far, every hotel of the group has been an achiever and done the Captain proud. For instance, the Leela Kempinski, Mumbai has won the National and Regional Tourism Awards for six consecutive years. Besides, the group has won the prestigious TravTalk World Travel

I would define Captain Nair as an icon, who has inspired a generation of hoteliers and entrepreneurs and personifies the adage ‘age is only a number’. He is known for his magnanimity

and he always thinks in terms of the benefit to the industry, rather than building an individual brand. A true patriot, his love for the nation has translated into the very ‘Indian’ identity of brand Leela. Foresight, vision and an astute ability to read the future has been his hallmark, in all his ventures. His humbleness is reflected in his day-to-day functioning and has helped him change the dynamics of the industry. A combination of energy, eye for detail and a sharp memory have defined Captain Nair through the decades. He reminds one of Jim Corbett’s saying, ‘fortune favours the brave’

Biswajit Chakraborty General Manager, The Leela Mumbai

Award by the International Hotel & Restaurant Association and the Life Time Achievement Award from FHRAI and NAFEN. He has also received the PATA Award of Merit, in handlooms to the USA as well Market Global Award in 2010, recognition of his outstanding service and leadership, to the as other countries. In 2000 and Indra Award of Excellence industry. and International Five Star 2001 Leela Lace won the Special amongst these Diamond Award in 2005. prestigious Golden Globe awards is the Padma As an individual, Captain Award for highest exports in Bhushan Award, the Nair has bagged numerous clothing. awards. There isn’t a year that Global 500 Laureate It, however, took him passes by without honouring Roll of Honour by the several more years to foray United Nations into the hospitality sector. But this living legend, for his Environment contributions to the tourism it can well be said that Programme in 1999, industry and hospitality hoteliering was his destiny the Maharana Mewar call! It was a visit to Germany sector. The awards he has received so far include Padma Foundation National that led him to venture into Award for Bhushan Award, Baharat this booming sector. “As a ‘outstanding practical Ratna Rajiv Gandhi member of the first trade achievements in the delegate, I visited Germany in Environment Award, The Green Hotelier of the Decade protection and 1957. The hotels I saw and improvement of the stayed in were ‘world-class’. I Award, Hotelier of the environment’ in 2002 wanted such type of hotels in Century Award, Y B Chavan and the prestigious V Memorial Awards for India,” recalls, Captain Nair. P Menon Award from Excellence in Hospitality, the Then, he did see to it that the the President of India. Pride of India Gold Award, dream came true. Today, the “More than these awards the Prime Minister’s National Leela Palaces, Hotels and and accolades, what I value is Resorts manages seven award Tourism Award (for six the recognition and years), The Green Hotelier winning hotels in India, in TRAVEL PARTNER

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acknowledgement as the industry’s exemplary holder of ethical standards,” smiles a modest Captain Nair, who is often acknowledged as the doyen of the hospitality sector. Ask him what motivates him. One is sure to hear: ‘‘The obsessive compulsion to excel and offer my country the best of what I

was fortunate to experience around the world is what drives me endlessly.” PARTNER COUNTRY

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IN FOCUS

The Leela business empire

F

ounded in 1957 by Captain

‘Bleeding Madras’ fabric and other

the USA. Today, Leela Lace has

received many rewards for being

C P Krishnan Nair, the Rs

handlooms such as cheese cloth

several factories with state-of-the-

the best five star deluxe hotels in

450 crore Leela Group is

and gauze fabric, to the fashion

art equipment. It is Leela Lace

India, while The Leela, Goa has

engaged in the business of ready-

capitals of the west, specifically

Ltd., the parent company, which is

been voted the best luxury beach

made garments and luxury hotels

the USA. Their runaway success

and resorts. It was captain Nair’s

was reflected in the magic words

vision that helped the growth of

‘guaranteed to bleed’, which

his ventures. He believed in

became the key to the popularity

India’s ability to compete with the

of India’s textile export.

best in the world. Never did he

The company launched its

consider India’s ability inferior to

ready-made garments unit in the

that of the best in the world. This

early 70’s and it has become

belief, forged to a large extent

India’s premier export house,

during his early years as a

today. By 80’s, Leela Lace

freedom fighter in India’s fight for

succeeded in attracting the

Independence, finds expression in

veritable who’s who of the

each of the group’s endeavours.

American fashion industry - Gap,

Captain Nair entered into the

Liz Claiborne, Polo Jeans, Tommy

business world in 1957 by setting

Hilfiger, JC Penney, Macy’s and

up a small industrial unit in

Van Heusen, Walmart, etc., as its

suburban Mumbai, after

clients. After consolidating its

completing his stint in the army.

position, the group shifted its

Inspired by the handloom weaving

focus to the American woven

industry in Cannanore, Kerala, he

sportswear market in the early

set up Leela Scottish Lace Ltd.,

80s, with a continuous emphasis

India’s first and only lace

on fast turnaround and big

manufacturing plant.

volumes. Rapid growth has been the result and it gradually

the promoter of Hotel

resort in India. Every Leela Hotel

from a small beginning to the first

positioned Leela Lace as the

Leelaventure Ltd. The Leela

is a welcoming oasis. Captain

company to introduce the

largest Indian garment exporter to

Palaces, Hotels and Resorts has

Nair’s concern for the

cemented its global leadership

environment extends beyond the

Captain Nair is a visionary and an inspiring leader who, at

position in the luxury hospitality

confines of The Leela properties.

nearly 90 years, still has

industry, by offering hotels in

He is responsible for converting

the passion for life and the

premier locations, elegant

acres and acres of land into

ability to enjoy even small

facilities and personalised service

verdant havens. He personally

details that make the overall

to the world’s most discerning

supervises the landscaping and

experience. His joy of the small

travellers. Its award winning

plantation of exotic and rare

things is an inspiration for us to

luxury hotels comprises The Leela

plants and like a true pioneer he

forge forward and ensure that

Kempinski (Mumbai), The Leela

deploys a major part of his

the small minute details are

Palace Kempinski (Bangalore),

resources for this purpose. If

accounted for and are the pillars

The Leela, Goa and The Leela

Leela has achieved excellence, it

of our undertaking. He is a man

Kempinski, Kovalam Beach. The

has been the result of a three

of stories and memories that go

group has successfully pioneered

pronged business strategy.

back decades and allow one to

The Club or hotel within a hotel

“Fundamental to our business is

revel in a story that is one of

concept, at its resorts in Goa and

the all pervasive Indian tradition of

inspiration and dedication to excellence. The foundation of

in Kovalam, where it offers India’s

hospitality. Secondly, we honour

everything the company stands for today is a result of his hands-on

only cliff-top resort.

the cultural heritage of India.

In no time, Leela Lace grew

involvement in the daily activities in all his hotels and the ability to ensure that guests are provided with excellent services

Tamir Kobrin General Manager, The Leela Palace New Delhi

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Leela Hotels, which have won

Lastly, we operate on the basis of

considerable international

world class technology, backed

acclaim, are among the finest

up fully by the commitment of my

hotels in India. The Leela

team,” describes Captain Nair,

Bangalore and Mumbai have

with a smile on his face.

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IN FOCUS

Awards and Accolades The Padma Bhushan Award, 2010, from the

Lifetime Achievement Award from Kerala

government of India

Chamber of Commerce

Baharat Ratna Rajiv Gandhi Environment

The National Horticulture Award for Best

Award, 2010

Ornamental Park Garden (to the Leela Palace

Hotelier of the Century, 2010, from

Kempinski Bangalore)

International Hotel and Restaurant Association

The Bombay Chamber Civic Award for

The Green Hotelier of the Decade Award,

environment excellence (to the Leela Palaces

2010, from Gulf Connoisseur

and Resorts)

The Giant International Award for Excellence

PATA Award of Merit, 2005

in Business and Industry

Hewitt and CNBC Award (to the Leela Group)

Recognition from AAHS for his contribution to

CNN Ultimate Service Award 2003 & 2004 (to

environment beautification and corporate

the Leela Palace, Bangalore)

social responsibility

Three PATA GOLD Awards in 2002 (Corporate

Indira Award of Excellence

Environmental Programme – The Leela,

Y B Chavan Memorial Awards for Excellence in

Mumbai; The best Travel Advertising – The

Hospitality

Leela Palace, Bangalore and The best National

SATTE Life Time Achievement Award 2007

Marketing Programme, The Leela Palace, Goa)

National Tourism Award (to the Leela Palace

Maharana Udai Singh Award, 2002

Kempinski Bangalore, for the best eco-friendly

V P Menon Award, 2002

hotel)

World Travel Awards for year 2000, 2001, 2002

Lifetime Achievement Award from the

and 2005

American Academy of Hospitality Sciences

The Leela, Goa voted as the best resort in

International Five Star Diamond Award, 2005

Asia Pacific.

(to the Leela Group)

Winner of National and Regional Tourism

Imperial Mark for the Leela, Goa 2004 (World’s

Awards from 1994 to 2000 (The Leela,

oldest and most prestigious award for

Mumbai)

unmatched excellence in the field of

Global 500 Laureate Roll of Honour by United

hospitality)

Nations Environment Programme

Lifetime Achievement Award from CMAI (in

Corporate Environmental Achievement Award

recognition of Captain’s contribution to the

Green Hotelier Award from International Hotel

Apparel industry)

and Restaurant Association, Paris. TRAVEL PARTNER

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IN FOCUS

‘Atithi Devo Bhava’

T

he Upanishads or the

social, monetary or moral.

they cherish their guests. Leela is

and security of the guests, co-

summation of the Vedas

‘Tritiya Dharma’: The constant

not an organisation of employees,

workers as well as corporate

describe various ‘dharmas’

endeavour shall be to understand,

who see themselves as a

assets and environment.

which means something

anticipate and satisfy the needs of

company of stars, where every

‘Ashthami Dharma’: Leela believes

established or firm that forms the

the guests, with warmth and

employee is rewarded on an

in the dharma of fairness. While

basis for philosophies, beliefs and

attention to detail. This is apart

individual basis, in terms of stellar

encountering challenges, they

practices.

from maintaining excellence,

achievements as well as personal

shall never forsake the

aesthetics, style and the

growth.

establishment of a healthy code of

India, a doctrine of duties and

utmost regard for comfort and

‘Saptami Dharma’: In all aspects

conduct, or adopt practices

simple virtues, which are known

privacy.

of business, Leela shall diligently

influenced by personal

as ‘ashta dharma’ is followed by

‘Chaturtha Dharma’: Trust and

safeguard the wellbeing, safety

preferences or prejudices.

each individual employee. It is

team spirit will be the foundation

derived from the deep rooted

stones upon which the company’s

Indian tradition of hospitality

future and success will be raised.

‘Atithi Devo Bhava’ (Guest is

The taller the group grows, the

God).

more will be the attempt to

‘Prathama Dharma’: No matter

cultivate the virtues deeper.

repositioned its market presence, as a

what role each individual performs

‘Panchami Dharma’: The duties

successful chain of hotels, by meeting

as the member of the team, the

shall be performed with conviction

changing needs of international

guests shall be placed first and

and pride, while seeking

business travellers. Constant

foremost, the organisation second

constructive feedback and

upgradation of the existing operating

and the self last, while performing

dissent, in order to enhance the

hotels and commissioning of new hotels

duties to the finest standards.

standards. They shall adhere to

are a conscious effort towards the same.

‘Dvitiya Dharma’: Everything shall

industry standards of quality and

The Leela Kempinski Mumbai, The Leela

be done laced with courtesy and

certification and constantly strive

Goa, The Leela Palace, Bangalore and

consideration for others and the

to outperform themselves.

The Leela Kovalam are still market

highest standards, whether

‘Sashti Dharma’: The employees

leaders, in terms of operational excellence.

qualitative, ethical, intellectual,

respect each other as much as

Across Leela properties in

Repositioning the Leela Group

I

n the emerging economic scenario, the Leela Palaces and Resorts has

Captain Nair with prominent personalities

108

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IN FOCUS

The Leela Palace, New Delhi

Finest in India

W

ith 260 rooms in the

enjoy, at Leela Palace, New Delhi.

exclusive diplomatic enclave, the Leela

The hotel offers a wide verity of options in accommodation. Its

Palace, New Delhi is considered

Maharaja suite is known for

to be among the finest in India.

beautifully carved brocades in the

The hotel is in close proximity to

bedroom, exquisite artwork and

the capital city’s tourist attractions

dining area. This six bay suite

such as the Presidential Palace,

comes with state-of-the-art

the Prime Minister’s office and the

facilities and amenities such as a

central business district.

complimentary chauffeured Rolls-

Spanning more than 550 sq ft,

Royce, 24 hour butler service, spa

rooms at the Leela Palace are the

rooms, jacuzzi, walk-in wardrobes,

largest in offering, in Delhi. Each

private gymnasium and

room is furnished in an opulent,

unparalleled service, as per guest

yet contemporary style. Superior

request. Understanding the

luxury accommodations include

guests’ need for privacy and

Jacuzzi that overlooks the city.

restaurant. Named after its shape,

suites with private infinity edge

enhanced security, the suite is

The oversized windows offer a

the restaurant, housed in a

pools. Splendid décor, perfect

equipped with bullet-proof glass

picturesque view of the

striking modern glass-house,

service and the state-of-the-art

and a direct private elevator.

surrounding lush landscaped

overlooks the hotels expansive

gardens. The Grande Suite comes

lawns and lush gardens. The

fully staffed and ready as per the

Qube seats 144 guests

guests’ personal requests.

comfortably and offers an à la

amenities are a few of the

Then, there is Royal suite with

conveniences that its guests can

pool that measures 1520 sq ft and manifests a luxurious and splendid aura. It is

Hotel’s luxury suite overlooks the manicured gardens and come

It has an open kitchen that allows

famous suites in the

in sizes of 970 sq ft. One can also

its chefs to interact with the

hotel. Apart from the

opt for accommodation in its

diners.

modern in–room

junior suite and royal premier

Le Cirque, New Delhi’s most

comforts, it has an

room. The Leela Palace, New

sought after restaurant, features

ornate floor to ceiling

Delhi also has a hotel within a

an avant garde bar lounge that

door that opens to an

hotel in its Royal Club. The Royal

serves premium spirits to set the

‘open to sky’ plunge

Club epitomizes palatial luxury,

tone. The restaurant also offers an

pool with a Jacuzzi.

within five star hotels in New

impressive wine list, with over 80

Delhi.

labels of Italian wines and 100

Next in the list is Grande suite with pools.

The Leela Palace, New Delhi

labels of French wines. Other

Measuring 1,090 sq ft, it

also offers a lot of dining options.

dining options at the Leela Palace,

is designed in a grand

Its four exclusive restaurants and

New Delhi include Jamavar, the

Indian theme with

bar offer cuisine and service that

Library, Megu and the Lobby

vaulted ceilings, to

will surpass any guests’

Lounge.

portray its warmth and

expectations. One can dine

The Leela Palace, New Delhi is

opulence. It has a

casually all day at the glass

also a perfect location for holding

private plunge pool and

restaurant The Qube, or formally

meetings and events. Spread over

at the royal kitchens at Jamavar. If

10,400 sq ft, the meeting and

reading or enjoying a drink is

event rooms at The Leela Palace

what you crave, there is not better

New Delhi provide the perfect

venue than The Library. Above all,

back-drop for one’s esteemed

the hotel houses in its 10th floor Le

needs. Lavish and intimate, the

Cirque, Asia’s first international

event rooms can host both

French–Italian gourmet restaurant

professional and family events.

in Delhi.

The banquet halls overlook onto

Located on the lobby level, The Qube is an all-day dining TRAVEL PARTNER

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carte or buffet dining experience.

the one of the most

SEPTEMBER 2011

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IN FOCUS

The Leela Kempinski Gurgaon Hotel and Residences

The Crown on the capital city

T

he hotel, situated 16 Kms from the domestic airport, 22 Kms from the international airport, is well connected by National Highway 8. In addition to the 90 residences, the Leela Gurgaon Hotel boasts 322 internationally inspired, luxuriously appointed, spacious and very contemporary guest rooms and suites, starting from 45 square meters. The hotel rooms, residences, restaurants, bars, convention, meeting and public areas have been designed to the most exacting international standards, by world renowned interior designers Hirsch Bedner and

Associates. The Royal Club at The Leela Kempinski, Gurgaon is located on the fifth and sixth floors. It comprises 90 rooms and the opulent Presidential suite

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offers premium accommodation facilities with extended benefits and services. Dining options at the Leela Kempinski Gurgaon Hotel include Spectra, Diya, Zanotta, Rubicon bar and In-room dining. Spectra, designed by the Japanese design house Spin, is located on the lobby level. It’s an all day dining, multi-cuisine restaurant and features chefs from Singapore, Thailand, Japan and Austria. Spectra serves breakfast, lunch and dinner. Located just off the lobby, Diya is the place to indulge in north Indian delicacies, as the live music wafts through the air. To get the

taste of Italian food, be at Zanotta, which offers spectacular views and genuinely authentic Italian ingredients and flavours. It has an open display kitchen and two private dining rooms, surrounded by a remarkably well presented see-through wine cellar. Its Rubicon bar, which overlooks the bustle of the city’s highway through its floor-to-ceiling window, is one of the best places in the capital, to enjoy a drink. For a romantic meal in bed, the Leela Kempinski Gurgaon offers the facility of in-room dining. The Leela Kempinski Gurgaon is one of the most celebrated business hotels in Gurgaon and it is ideal for meetings, conferences, weddings, banquets, theme parties and special events. It has a total of 27000 sq ft of convention space.

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The Leela Palace, Udaipur

Rajasthan’s Royal Palace

W

ith its breathtaking view of the Aravali Mountains, the Leela Palace, Udaipur stands majestically on the banks of Lake Pichola. The hotel has 72 rooms and eight suites. Its heritage and lake view rooms are finely appointed with artefacts and furnishings, representing the handicrafts of Rajasthan. Offerings at this grand palace include a pool, a luxurious ESPA tented spa and a gym fitted with the finest of equipment and personal trainers. As one of the most popular Udaipur hotels, The Leela Palace Udaipur is majestic in her appearance and is the quintessence of luxury. It offers accommodations in Lake View Room, Heritage View Room, Luxury suite, Duplex suite, the Maharaja suite and the Royal suite. While Heritage View Rooms offer an unparalleled view of the historic City Palace, Jag

Niwas Palace and Jagmandir, Lake View Rooms offer a wide panoramic view of the surrounding hills and the Lake Pichola, with either a view of the sunrise or sunset. Its Luxury suites are tastefully decorated and luxurious in every minute detail. It offers a home away from home ambiance. These spacious two bay suites offer finely appointed living rooms replete with a work desk that leads on to an elegantly done up bedroom. The bath area comes with a walk in shower stall, bathtub with a view of the Lake Pichola, ‘his n hers’ vanity counters and a separate water closet. The Duplex suites at the Leela Palace, Udaipur is opulent and offers perfect pampering. As the name suggests, it is spread over two levels, with a living room leading to an open air plunge pool and jacuzzi. The master bedroom offers a stunning

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view of the City Palace and other heritage buildings. Its bath area comes with a walk in shower stall, bathtub with a view of the Lake Pichola, ‘his n hers’ vanity counters and a separate water closet. The suite also has its own guest toilet. The hotel’s Maharaja suite houses a living room, a study, a dining area, a master bedroom, with separate walk in wardrobe, king size bath tub with jacuzzi, separate shower stall and water closet. This unique suite also has its own massage parlour, spacious plunge pool and sprawling courtyards, for the discreet comfort of its distinguished guests. It also offers an interconnecting room, for accompanying guests. Located on the third floor of the Leela Place, Udaipur, the Royal suite offers a breathtaking view of the surrounding hills and the majestic Lake Pichola. As the

name suggests, this suite is fit for a king! The Leela Palace, Udaipur also offers a variety of delectable dining options. Dining Room, its all day dining restaurant, is the ‘Kohinoor’ in the company’s crown. It brings to you an eclectic mix of cuisines and flavours from different corners of the world. The restaurant serves breakfast, lunch and dinner, in an elegant setting with views overlooking the panoramic Lake Pichola. It also offers dining option in Sheesh Mahal and it mirrors the true essence of the kitchens in India. The hotel offers meeting rooms and banquet halls equipped with state-of-the-art facilities. It is one of the most sought after meeting venues in Udaipur, for board meetings, high profile social gatherings, weddings, corporate power meetings and other special celebrations.

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IN FOCUS

The Leela Kempinski, Mumbai

Dining hub of financial hub

I

t offers a lot of options for dining and entertainment. One of them is Stella. Located on the eighth floor of the hotel, Stella is a signature Italian fine dining restaurant, with an unperturbed ambience of understated elegance. It’s the best place to experience the luxury of fine dining, as it offers exquisitely simple Italian cuisine that enthuse the senses with subtle flavours and creative and

delicate flair. The menu is based on Italian regional dishes, authentic ingredients and the freshest seasonal items, complemented by a wide range of fine quality

wines. The fine dining experience starts when you walk through the impressive floor to ceiling wine library, which houses a vast array of wines from around the world. Exquisite furnishings and stunning stellar artworks complete the ambience of the restaurant. For those seeking more privacy, there is an exclusive private dining room with a capacity to seat up to 12 guests. Then, there is Jamavar, an authentic Indian restaurant that offers north and south Indian cuisines. The soft lighting and mellow music here provide for an intimate and relaxed setting. At Jamavar, the dishes reflect the distinctive cooking styles and dining rituals of India’s ancient nobility. Traditional

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Indian spices are intrinsic to the flavours of the specialities served. The menu offered will take you on a culinary journey from succulent kebabs to rich curries and fragrant ‘dum biryanis’. The hotel also features the Great Wall, the award winning Chinese specialty restaurant. It is set amidst breathtaking cascading waterfalls and verdant gardens. It offers a variety of Chinese specialities to suit your palate and mood, in a classical surrounding. It comes with floor to ceiling windows. Since, the natural light creates a cosy ambience for a relaxed lunch. This is accentuated with the calm interior colours along with wooden furnishing. Leela Mumbai also has Citrus, a zestful, vibrant all

day dining restaurant, with an open show kitchen. Under the streams of natural light, an ambience of relaxed sophistication, comfortable and stylish environment, Citrus is a place where you can enjoy a hearty breakfast, a casual lunch, an afternoon tea or a glass of champagne, and a leisurely dinner. The glass panelled French windows give an incredible view of the lush green outdoors and cascading waterfalls. The heart of the restaurant is the show kitchen where you can interact with the chefs and have your food prepared just the way you want it. The Lobby Lounge at the Leela Kempinski, Mumbai is an ideal venue for a formal or an informal conversation over a cup of tea, a light meal or a glass of wine. The decor has an Indian feel with a cosmopolitan look. Brocade tapestries and ethnic bronze statues add an Indian touch to this convivial location. Visit Six Degrees, a lively cosmopolitan bar housed in the hotel, if you wish to enjoy extensive beverage options, food and music, in a vibrant and most decidedly contemporary setting.

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The Leela Palace Kempinski, Bangalore

Garden City’s attraction

T

he Leela Palace Kempinski, Bangalore

floors of exclusive luxury accommodation, with

stands majestically amidst seven acres

a club lounge and a reception. Privacy and

also has two signature restaurants, to excite

of lush gardens and a sparkling lagoon,

personalised attention are the highlights of the

the palate of the guests and provide a fine

in the garden city of Bangalore. It is built in an

club floors. Its business centre offers meeting

dining experience. Jamavar, the Indian

art-deco form, drawing inspiration from the

rooms, confidential secretarial services,

speciality restaurant, serves an array of the

architectural style of the Royal Palace of

private workstations, with computers and

finest recipes drawn from the ‘royal kitchens’

Mysore and the palaces of the Vijayanagar

internet access, mobile phone rentals and a

of India. Zen traverses across Asia to serve

Empire. Its copper domes, arches and ornate

host of other services, catering to a wide

Teppanyaki, Sushi, Thai, Indonesia and Malay

ceilings harken the grandeur of palaces of

spectrum of requirements of a business

cuisines. The Library Bar offers a relaxing

yore. From the hand-tufted carpets to the soft

traveller. The hotel also features Citrus, the 24

refuge and specialises in conjuring up the

pastel walls, from the hand picked crystal to

hour brasserie. It serves contemporary,

most interesting Martinis.

the finest bone china, the hotel has the best,

international cuisine, fresh crisp salads, a

the world has to offer.

The Leela Palace Kempinski, Bangalore

It has 25,000 square feet of conference

variety of pastas and a selection of delectable

and banquet facilities, with the finest audio-

Situated on Airport road, the hotel is in

pizzas from the wood fired pizza ovens. All

visual equipment and facilities. Its grand

close proximity to the business district and the

these make the restaurant, one of its kind in

ballroom, one of the largest pillar-free rooms

KGA golf course. The Leela Palace, Bangalore

the city. It has a display kitchen, where expert

in the city, can accommodate up to 500 guests

has all the attributes of comfort, technology

chefs conjure up a wide variety of delicacies,

for a conference, while the royal ballroom is

and design. State-of-the-art facilities and its

right before the eyes. The restaurant also

exquisitely designed for up to 160 guests for a

regal ambience combine to provide

offers al-fresco dining on the deck, facing the

conference, or 400 guests for a reception. In

outstanding service that is synonymous with

pool and the landscaped gardens.

addition, there are two boardrooms and six

The Leela Group.

meeting rooms, well equipped with state-of-

The hotel has been designed by the world

the-art facilities.

famous California-based firm Wimberley

The Leela Health Spa at this hotel is an

Allison Tong and Goo, which also have to its

oasis of wellness and relaxation. Specialists

credit The Palace of The Lost City, a famous

from Kerala administer the ancient and

palace hotel at Sun City in South Africa.

traditional ayurvedic treatments such as

The palm lined approach of the hotel leads

‘pizhichil’, ‘sirodhara’ and ‘podikizhy’. The spa

past an exquisite marble fountain into a

offers western holistic therapy, administered

windswept lobby that overlooks lush gardens,

by professionally trained staff. Saunas, steam

waterfalls and lily ponds. A striking feature of

baths, therapy suites, jacuzzi and body jet

the hotel is its majestic airy porte-cochere, at

showers make this a most comprehensive

the entrance. The Leela Palace Kempinski,

rejuvenation centre. It also houses a

Bangalore features six floors and in them a

gymnasium that has latest cardio-theatre, with

total of 254 elegant and spacious rooms and

top of the line cyber and precor equipment

suites. Each room has a balcony overlooking

and a contemporary workout-station, for

the azure pool, or the verdant gardens in the

weight training.

courtyard and includes an Italian marble

At the end of a busy day, guests can

bathroom, with separate walk-in glass shower

luxuriate in the outdoor jacuzzi or bask on the

enclosure.

sun deck by the swimming pool, after a dip in

It houses a Royal Club consisting of two TRAVEL PARTNER

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its inviting cool waters. PARTNER COUNTRY HOSPITALITY PARTNER

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IN FOCUS

The Leela, Goa

Queen of Goa

S

prawled over 75 acres, The Leea Goa offers an atmosphere, which is nothing less than what one gets when one blends south India’s temple traditions with Portuguese heritage. This five star beach resort

located in south Goa is a good place for one to unwind, enjoying Mobor beach and bustling fishing village along the Sal River. The hotel offers a choice of 206 rooms, suites and villas as well as a host of dining options and leisure activities. Its state-of-the-art business centre is the perfect destination for a company conference. Set against the backdrop of an intriguing fusion of colonial Portugal and modern India, The Leela Goa itself is a place worth exploring. In the Club, the Leea Goa has a hotel within a hotel. It has nine club suites, with private terrace or balcony as well as specially assigned butler. The hotel has a wide variety of Goa restaurants and lounges and one can enjoy many moods of Goa at these restaurants. The hotel houses famous restaurant Susegado. Meaning ‘relax and live a little’ in local Konkani, Susegado is the most elegant seafood grill beach restaurant.

Susegado serves not only the freshest catch from the seas, but also well-grilled meats, washed down with special frozen cocktails. Live music and the briny breeze combine to offer a fantastic atmosphere, for one to enjoy the food in a different world. Riverside offers another dining option for the guests. Set up on an open terrace by the Sal River, Riverside is the place to enjoy your food listening to the light music. It offers Italian cuisine and you can enjoy moonlight moments with your loved ones here. If you are a party animal, then Aqua is the best place. This entertainment

Also, visit the Pool Bar for cocktails. The Leela Goa provides a well-rounded environment for meetings and incentives. Its conference and meeting rooms can accommodate up to 400 people, according to the choice of venue and seating configuration. Outdoor functions can be hosted on the foreshore lawns, beachside and pool side, depending on the season and number of attendees.

With his amazing energy, indomitable tenacity and passion for excellence, Capt. Nair is an inspirational leader to our Leela team continuously urging us forward to be the best! His unique

combination of vision, courage and grit has resulted in iconic hotels like The Leela Palace Bangalore, The Leela Palace Udaipur and The Leela Palace New Delhi. An eternal optimist and a patriot, Chairman Capt. Nair is a great believer of the power and potential of India Rajiv Kaul, President, The Leela Palaces, Hotels and Resorts

I was fortunate to meet Captain Nair 15 years ago, when he was preparing to open The Leela Goa. Never did I imagine that one day I would work with him in Mumbai and support his vision. With seven award-winning properties in key locations in India, we are in an

enviable position to take our brand forward, as the young Indian hotel company, celebrating a genuine sense of culture, graciousness and warmth. Plans are also underway to mark our silver jubilee next year, which will include a variety of events and innovations that will appeal to our loyal guests. None of this would be possible without the support of Captain Nair and his keen eye to ensure brand consistency in operations and marketing. It is a sincere pleasure to work with someone of such vision and passion

Julia Gajcak Vice President, Global Marketing and Corporate Communications

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lounge can accommodate over a hundred party animals, at a time. Apart from semi-private lounges and a cigar divan, Aqua also boasts a spellbinding sound-lights-laser experience. To enjoy a tea in the afternoon, cocktails in the evening or cognac and cigars after dinner, make sure that you are in Yali lounge, which overlooks beautifully landscaped waterfalls, tropical gardens and lagoons.

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IN FOCUS

The Le ela, Kovalam Beach Leela,

Miniature Kerala

T

here are many reasons why The Leela,

Each room is attractively styled with a

Kovalam Beach is one of the top beach-

pleasing mix of contemporary and Kerala

front resorts in Kovalam and in its

ethnic designs and colours. Besides the

vicinity. The resort has an expansive 1.5 km of

popular beach-view wing, there are also the

exclusive beaches and offers its guests every

sea-view and pavilion wings, at Leela Kovalam

comfort and luxury they desire.

Beach. The sea-view wing houses 60

Located just a short distance from

impressive club rooms, three club suites and

Trivandrum Airport, it’s a spot where travellers

the maharaja suite. The pavilion wing, with

can reach with ease. As it is perched on a

individual parlour rooms, is located on the

cliff, The Leela offers stunning views of the

ground floor and offers its guests sea and

Kovalam coastline and the coconut plantations garden views. around it. With 194 guestrooms and suites

The beach hotel also houses a sprawling

perched on a rock-face, on both sides of

ayurveda and wellness spa. It offers the best

sweeping wide beaches, it is no wonder that

of ancient remedies for rejuvenation and well

guests tend to feel that they have arrived at a

being. It has seven treatment rooms and a

private beach paradise.

dedicated foot massage pavilion.

Your window to Arabian Sea

T

he Club at the Leela Kempinski

tastefully appointed club offers a host of

Kovalam Beach, Kerala has emerged as

premium amenities to the travellers, such as

one of the sought after luxury resorts in

private two way airport transfers in a Nissan X

India. It was created inspired by the club at

Trail, all day butler service, complimentary

the Leela Goa, (the first to follow the resort

pressing service, welcome drink and

within a resort concept), which has set new

traditional welcome on arrival, complimentary

standards in luxury and service.

tea/coffee maker in the room with daily

The club at the Leela Kovalam is India’s only cliff top Club, overlooking the Arabian Sea. Developed with an investment of nearly

replenishment and complimentary usage of the gym and swimming pool facilities. The club also features a fine array of

$5 million, it offers 49 rooms, six executive

dining options. Its café serves international

suites and one deluxe suite. Built on the edge

and Indian cuisine, with a selection of

of a cliff, all the club rooms offer an

extensive wine and beverages. It also offers a

astounding view of the Arabian Sea. Standing

wide selection of western instrumental for all

on the balcony of the room, each designed

meal periods. The club also houses cigar

like a private sea-deck, one can gaze miles

lounge. It has extensive cigar collection,

into the expanse of the deep blue waters. The

cognacs and single malts display. Another

club promises the finest in comfort and the

attraction is the library lounge and its interiors

most exhilarating experience of nature, at its

and décor showcase a wide collection of thick

best.

leather books. In addition, the club also

Designed by the renowned American architect Carl Ettensperger, elegantly and

Capt. Nair will always remain a

role model to us. He continues to inspire each and every hotelier, young and old. He redefined luxury in the hotel industry and will continue to do so

N.C. Somaiah GM, Leela, Kovalam

features an exclusive spa, offering international massages and treatments. The spa houses an exclusive infinity pool and an Alfresco restaurant.

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FACE TO FACE AT Sep 2011 Page 130

Promoters of domestic tourism While most of the tour companies focus on safe destinations, Kesari Tours Pvt Ltd travels the unbeaten tracks and takes the pains to promote destinations such as Kashmir. With the proper understanding of the market and an earnest desire to take domestic tourism to new heights, Kesari is making rapid strides in the domestic tour front. In an interview to Asian Traveller, Veena Patel (MD, Kesari Tours) and Sudhir Patel (Director, Kesari Tours) talked about Indian tourism industry and their modus operandi and future plans. Edited Excerpts: How fertile is the current tourism scenario for players like you? Indian tourism industry has always been on the growth track. Though it has seen ups and downs in the recent past, largely due to the recession, it is again back in business, now. However, during the slowdown, India saw substantial growth in its domestic tourism. Since Kesari is a leading domestic tourism player, we explored states like Kashmir, Himachal, Kerala, Rajasthan, West Bengal, Uttarakhand, etc. Then, a lot of outbound is happening and the credit goes to the various national tourism boards present in India and their marketing. We see good days ahead for tourism industry and we hope to do good business. Do you get support from the government and according to you, what are the issues that demand its immediate attention? Government support is not there. At present, the domestic tourism is moving ahead with the efforts of hoteliers and individual tour operators, etc. We need a lot of infrastructure facilities, at different tourist places. Besides, basic amenities such as refreshing rooms, good parking space should be provided. Also, it is high time we addressed interstate tourist permit tax. Different states should sit together and work out a strategy to promote domestic tourism. The Sri Lankan tourism is on fast-track growth orbit. Do you think that it will affect the growth prospects of Indian tourism? PARTNER COUNTRY HOSPITALITY PARTNER

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Generally, overseas tourism encounters problems associated with visa requirement. But, countries like Sri Lanka, Thailand and Hong Kong have decided to do away with visa, I mean, arrival visa scheme. Then, when it comes to Sri Lanka, they are offering a lot of attractive promotional packages, with the help of their airlines. These packages are very economical, compared to the domestic packages that we offer. So, the acceptance level is so high. Besides, it has several good hotels that provide decent accommodation, at economical rates. Hence, the growth of Sri Lankan tourism is likely to affect our metro cities. Otherwise, as far as conventional tourist destinations are considered, the impact is minimal. If a competition arises, do you think that India has ample infrastructure to take competition to such countries? Of course not! However, the situation may change in the long run. We need new technologies and systems, good roads and other tourism related infra. We also need to promote tourism aggressively. It is good to see some states are trying to place themselves on the national and international tourism map. But, these states must take private players into confidence and work together. However, as of now, it is not happening. Would you please brief us on the role of Kesari in promoting Indian tourism and culture? Kesari is a privately owned and professionally managed commercial

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FACE TO FACE travel company. Taking domestic tourists to all over India is in itself a big task. I think we are playing a major role in executing this tough task. The vastness of our country offers a lot of potential in tourism, which often remains untapped. What usually happens is that when people start travelling to overseas destinations, they completely avoid, or say, forget India. As a travel company and as a leading travel agent, I think it is our responsibility to see to it that Indians are exploring India. If they are not looking at India, it is going to be a disaster. Hence, our plan is to promote domestic tourism. And, that is what we are doing now. For instance, we are promoting Kashmir as a 365 days destination and in the process we are taking out the fear and scare from the tourists’ mind, related to this spot. I think, it very important. Though we are all Indians, we all come from different states and each state is different. Hence, its citizens have several destinations to explore within India and we are providing

ASIAN TRAVELLER

SEPTEMBER 2011

packages to everywhere. The domestic travellers need assistants and we are providing that assistance in a better and professional way. We are also promoting India in a big way. We have four major

to be perfect. As a market leader, we are doing things in a different yet more creative and innovative way. We are passionate about being creating and passionate and that is what our USP is.

teams focusing on Europe, South East Asia India and the other world. However, India is our major market and we are betting big on it. What is your USP? USP of Kesari, I think, is the passion with which we undertake each project. We are very open to our tourists and put in a lot of effort to make our every venture a success. As a leading company, we have to create products and we have

As a giant in the Indian tourism industry, what is your message to the ones, who wants to open a tour company? My message is simple. India is so vast and its each state has a lot of tourism potential and there is something for everyone. Hence, instead of trying to test somebody else, one has to create a unique brand and conquer market. Instead of pulling legs, different companies need to work together.

117


NEWSLINE

Singapore Cruise Centre to sponsor CSA 2011

S

ingapore Cruise Centre Pvt. Ltd., has

Terminal at Marina South, the capacity of

smiles Christina Siaw, CEO, SCC. “We

a reason to smile. As luck would have

Singapore’s cruise terminal infrastructure is

look forward to CSA 2011 and the

it, UBM Live and UBM Asia have

expected to double, by April 2012.

opportunities to learn, network and share

selected it to be the exclusive platinum

experiences and expertise within and outside

Also, SCC has played a lead role in

sponsor for the inaugural Cruise Shipping

forming the Asia Cruise Terminal Association

Asia (CSA) event scheduled to be held from

(ACTA) and chairs the organisation. ACTA is a

November 16-18, 2011, in Singapore. Cruise

regional forum for cruise terminal operators,

conference sessions will feature key industry

Organised by UBM Live and UBM Asia, CSA

to cooperate in terminal development, create

topics, including the state of the Asian cruise

2011 is a tradeshow cum conference event,

awareness on available facilities and services

industry, sourcing, shipbuilding, marketing

with a focus on the Asia Pacific cruise market.

and operations and management.

and successfully tailoring the cruise

As the show’s principal sponsor,

of the industry.” According to the organisers, CSA

experience for the Asian market. The event

“We share the CSA vision to tap into the

Singapore Cruise Centre (SCC) will have a

rapid growth of the cruise industry in Asia-

will also feature a travel agent training

golden opportunity to showcase its position

Pacific and it is our honor and privilege to be

programme, to promote awareness on

as an award-winning cruise terminal operator,

the platinum sponsor of this inaugural event,”

cruising as a holiday option in Asia.

in one of the fastest-growing markets in the

Among other things, the CSA exhibition is

industry.

learnt to feature destinations, itinerary

“Securing SCC as our platinum sponsor is

planning, shore excursion services, port,

a testament to the efforts we make to

terminal development as well as ship

transform CSA as an event, to build the pan-

operations, ship services and hotel

Asia region as an emerging cruise market,”

operations.

says Michael Kazakoff, vice-president, UBM

UBM Live is a wholly owned subsidiary of

Live, organiser of CSA and annual Cruise

UBM plc, a leading provider of business

Shipping Miami shows.

information services to the maritime, travel,

SCC handles more than eight million

fashion, technology, healthcare, media and

passengers annually, at three ferry terminals

property industries. UBM Asia is the leading

and one cruise terminal. With the opening of

organiser of exhibitions in Asia and is owned

the state-of-the-art International Cruise

by UBM plc.

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NEWSLINE

DB Realty to acquire 49 per cent stake in its hospitality arm

I

n a major move, Mumbaibased DB Realty has decided to buy up to 49 per cent stake in its hospitality arm DB Hospitality Ltd, an unlisted firm, where the promoters hold the majority stake. The promoters of the company, Vinod Goenka and Shahid Balwa, own 80.92 per cent in DB Hospitality, while the rest is owned by private equity funds, including IIRF Holdings, VIII Limited and IL&FS Trust Company Ltd. “The board has approved

to buy up to 49 per cent stake in the hospitality business and we will do it in a timely and phased manner. We have already hired four international property consultants, to do the valuations and one law firm, to draw the plans. We will not raise any debt to make the buy. The stake buy-out will enable both the funds and the promoter an opportunity to exit,” says R Sridhar, Group Director, DB Realty. Mauritius-based Trinity Capital (Seven) Ltd

had exited its stake in the hospitality firm, last year. Currently, DB Realty does not own any stake in its hospitality arm. It had invested around Rs 200 crore last year in DB Hospitality, which will now be converted into equity. The company will invest an incremental amount of Rs 500 crore, which will be divided into two tranches. In the first tranche, it will spend Rs 300-400 crore and another Rs 200 crore in the final stage. The total

investment will be around Rs 700 crore. DB Hospitality operates 900 rooms, in four hotels. The properties in Mumbai and Ahmedabad are managed by Hilton Worldwide. It also has one hotel each in Rajasthan and Goa. The company plans to operate about 2500 rooms in the next four years. It is also working on setting up five properties with Hyatt Hotels Corporation in areas like Mumbai, Pune, Mundra (Gujarat) and Goa.

who possess a valid passport, and who have travelled to Europe at least once. Globus and Cosmos, Globus family of brands, offer more than 30 vacations to Italy, many with year round departures. Globus is the leader in premium coach touring, while Cosmos offers value vacations. Their balanced itineraries are designed in a way to give travellers an opportunity to enjoy the must see sights and offer free time to explore the destination on

their own. Many vacations venture into the little known sights that make Tuscany what it is. Some tours will take you to San Gimignano, Pisa, or to Sienna, while some packages include Chianti wine tasting in Verzanno. Toscana Promozione, the Tuscany Tourist Board, is dedicated to the promotion of one of Italy’s finest regions in the Indian market, with a plethora of travel trade, internet and consumer activities.

Win a trip to Tuscany online contest launched

A

s the province of Tuscany remains one of the most popular regions for tourists visiting Italy, Globus family of brands in association with Toscana Promozione, the Tuscany Tourism Board, has launched ‘Win a trip to Tuscany’ online contest. The move is aimed at attracting growing number of Indian travellers to Italy, to Tuscany. Known for the magnificent legacy of renaissance art, spectacular vine-

yards and mouth-watering cuisines, Tuscany has always managed to satiate the traveller’s thirst for a glimpse into the European culture. To participate in the contest, all one has to do is to visit the website www.cosmosvacations.in and answer three simple questions about Tuscany and Cosmos. Correct entries will be shortlisted for a lucky draw, at the end of the contest. The contest is open to all Indian adults,

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NEWSLINE

What’s in a road’s name?

W

ill there be a ‘New Silk Road’ is the question doing rounds in the minds of many activists, who do not want to undermine the historic originality of the ‘Silk Road’. In what can be considered as an interesting move, networking of responsible tourism organisations under the banner of 'The Region Initiative' (TRI) has appealed to the Chinese government to not to use the name 'New Silk Road', for its new cross-border road project that will run through Central Asia and continue into Europe, facilitating improved transport and trade. Though it admits that the 213 km expressway between Kashgar and Erkeshtam, which is set to open by Sep-

tember 2013, will be the first expressway to cross the Pamirs Plateau, offering access to Central Asia and a new link between Asia and Europe, TRI is dead against calling it the New Silk Road. It reasons that such a name may undermine the historic originality of Silk Road. The 'Silk Road' refers to a network of interlinking trade routes across the Afro-Eurasian landmass that connect East, South and Western Asia,

with the Mediterranean and European world, as well as parts of North and East Africa. The land routes were supplemented by sea routes which extended from the Red Sea to East Africa, India, China and Southeast Asia.

TRI is a tri-regional organisation and functions as a link between three regions South Asia, Central Asia and Eastern Europe. It believes that the 'Silk Road' name should be copyrighted, so that only the original 'Silk Road' may use the name and any use of 'Silk Road' for any new project should be considered as piracy. TRI is a networking of regional inter-governmental organisations, non-governmental organisations, tour operators and other stakeholders of South Asia, Central Asia and Eastern Europe, with partners in Armenia, Bangladesh, India, Georgia, Kazakhstan, Kyrgyzstan, Pakistan, Nepal, Tajikistan, Russia, Sri Lanka, Turkey and Uzbekistan.

TAAI gets new managing committee

A

t the recently held annual general meeting (AGM) of Travel Agents Association of India (TAAI), Iqbal Mulla, chairman of MM Group, has been elected as the body’s president, for a term of two years. Mulla, who was earlier

serving the association in his capacity as honorary treasurer, will succeed Rajji Rai. The AGM, held in New Delhi, also saw elections for other new office bearers. At the meeting, N M Sharafudeen, Managing

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Partner, Kerala-based Omega Travel & Tourist Agency, was elected as Vice President, while Sunil Kumar R, CEO of Travel World was re-elected as Honorary Secretary General. N G Shankar, Director of Durga World Travels India has been voted to treasurer. Other members of the managing committee are Harmandeep Singh Anand, Marzban Antia, Ramesh Bhatia, Amarjit Singh Gujral, Pazhani Murugesan, Sunil Notani and Manoj Sogani. At its first meeting, the managing committee

increased its strength by adding Lokesh Bettaiah and Venkatachalam, to the committee. The AGM was attended by around 550 members from across India and the new managing committee will hold office for two years (2011-2013). “The new managing committee will go all out to enhance the image of TAAI and ensure that it maintains its place as the leading travel and tourism association in India,” assures Mulla.

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ITB ASIA

ITB Asia to be held in Singapore from October 19-21, 2011

I

TB Asia is a unique international platform that unites the travel and tourism industry, to exchange valuable insights and business leads. The event usually attracts more than 6000 attendees and 720 exhibitors, from over 60 countries. This year, ITB Asia will be held at Suntec Singapore, from October 1921, 2011. Organised by Messe Berlin (Singapore) Pte Ltd and supported by the Singapore Exhibition and Convention Bureau, ITB Asia is where international exhibitors of all sectors of the travel-value chain, Asia Pacific’s leading

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Travel (WIT) Conference and TravelRave. TravelRave is a mega travel and tourism festival week organised by the Singapore Tourism Board and it will showcase world class trade events that provide a broad platform for industry leaders, experts and professionals across the entire travel eco-system, to develop meetings, incentives, business opportunities, share conferences and exhibitions (MICE), leisure and corporate insights and best practices, etc. travel markets. The seventh WIT, to be ITB Asia features full range held in association with ITB of travel products, services and goods, and functions as a Asia, will once again see the gathering of leaders in the knowledge platform for the industry. Major attractions at travel distribution, marketing and technology industry. ITB Asia include Web in travel companies and emerging small and medium cap enterprises meet with top international buyers, from the

SEPTEMBER 2011

The main attraction of ITB Asia would be the TTG Travel Agent Conference, the region’s first travel agent conference to be organised by TTG Asia Media. It promises to deliver practical know-how and tangible learning points that travel agents can apply to their businesses to elevate success. “With close to 800 exhibiting companies from 60 countries from different walks of the Asian travel industry participating in the show, ITB Asia sits on the pulse of the regional travel, tourism and hospitality industries,” says Nino Gruettke, Executive Director, ITB Asia.

121


NEWSLINE

CTTC to sell California to Indian travellers

W

ith an eye to pull more

history. All travel agents who

travel trade. We have received a

importance of the Indian travel

Indian travellers to

complete the programme will earn

very positive response to our

market, to the United States,” says

California, California

a California Expert certification,

educational forums and with this

Malcolm Smith, vice president -

Travel and Tourism Commission

while the first 100 people will be

online training programme, we

business development, US Travel

(CTTC) has unveiled California

eligible to participate in a prize

aim to further educate the travel

Association. “We are pleased to

Expert, an online training

drawing and the two lucky agents

trade on the endless holiday

hold face-to-face meetings

programme, and a Travel Trade

will win a VIP trip to California.

options California offers to

between US travel destinations

travellers,” maintains Sheema

and organisations and

Expert programme, agents can

Vohra, President, Sartha

representatives from the Indian

to effectively and creatively sell

log on to the recently launched

Marketing Consultants and

travel market. We look forward to

California to their customers and

Travel Trade Portal (www.

CTTC’s representative in India.

building the relationship between

help us introduce the golden

traveltrade.visitcalifornia.com).

state, to the increasing number of

This new global web portal hosts

fifth annual trade mission to India

The growth in Indian travel to

Indian travellers,” says, Caroline

many tools to help sell California,

recorded 32 representatives from

the US is one of the reasons why

Beteta, President and CEO, CTTC.

including event listings, itinerary

US destinations and suppliers.

US Travel Association released a

planning resources, in-state

The US representatives met Indian

plan in May, to reform the visa

programme is expected to provide

industry contacts and thousands

tour operators, airline

system. The objective of such a

more insights to the travel agents

of photographs.

representatives and travel agents,

move is to increase staffing,

both in Mumbai and New Delhi.

reduce visa interview wait times

Portal during the US Travel Association’s fifth travel trade

After completing the California

mission to India, held recently in New Delhi. “India is one of the fastest growing markets for California. The new California Expert programme and Travel Trade Portal are essential elements of our strategic programme, designed to educate the travel trade on the many options our state offers to visitors. These online tools will empower agents,

The California Expert

about its distinctive regions,

“We are extremely excited

attractions, beaches, lifestyle,

about the launch of the California

entertainment, shopping and

Expert programme for the Indian

The US Travel Association’s

“This year’s increased participation is indicative of the

the two countries,” he adds.

and expand the visa waiver programme.

New Zealand uses twitter to draw Chinese tourists

T

ourism New Zealand (TNZ) has now turned to social media tools like twitter, to attract tourists to the country. In a latest development, TNZ has started to use Sino Weibo, China’s version of twitter, to draw Chinese tourists to the island

country. New Zealand has, as per the reports, appointed Yao Chen, China’s most followed micro-blogger, as its brand ambassador in the Mainland. Yao has caught the attention of more than 10.9 million followers on Sina Weibo.

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Recently, she went on a promotional trip to New Zealand under the marketing campaign ‘100 Hours: Chen Yao Revives Your Emotions’. She has shared picturesque sights of New Zealand with her followers, through attached photos in her

entries. “We believe that Yao’s influence will help raise Chinese tourists’ interest in our country and encourage them to experience New Zealand first-hand,” smiles, Mark Frood, TNZ General Manager, Asia Markets.

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NEWSLINE

Uttarakhand eyes a place among top five destinations

U

ttarakhand Tourism Development Board (UTDB) has initiated a slew of measures, with an eye to secure a place among India’s top five tourism destinations. As part of this, the country’s only hilly state in the top 10 list in terms of tourist arrivals, is considering new stretches for river rafting, to promote adventure tourism and is looking at support infrastructure through private partnership, to turn virgin spots into hot destinations. Currently, Uttarakhand is India’s seventh most preferred tourist state, attracting 4.1 per cent of domestic tourists. “We are promoting adventure sports, traditional ‘yatra’ routes, eco-tourism, and leisure tourism to see our state among the country’s top five destinations,” says, Rakesh

Sharma, CEO, UTDB, and Principal Secretary – Tourism, Government of Uttarakhand. The board has also plans to develop new tourist circuits, to promote the state’s unexplored destinations. “We are getting the much needed support from the state government, which is developing infrastructure to boost tour-

ism through private partnerships,” Sharma adds. The board is also planning new air routes to certain destinations, which lack in connectivity. The state tourism board is participating in trade fairs across the globe, to attract both foreign and domestic tourists. The idea is to strengthen its relationship

with travel and tour operators, who play a significant role in promoting a destination. As per the available information, Uttarakhand saw around 31 million domestic tourists in 2010, up 34 per cent, from 23.1 million in the previous year. Foreign tourists to the state rose marginally to 0.13 million, from 0.11 million, last year. India’s top 10 destinations in terms of tourist arrivals are Andhra Pradesh (155.8 million), Uttar Pradesh (144.8 million), Tamil Nadu (111.6 million), Maharashtra (48.5 million), Karnataka (38.2 million), Madhya Pradesh (38.1 million), Uttarakhand (30.9 million), Rajasthan (25.5 million), West Bengal (21.1 million) and Gujarat (18.9 million).

TN seeks private investments to propel tourism infra

I

t seems Tamil Nadu (TN) is in a belligerent mood to develop tourism infrastructure in the state. The TN government, in its revised budget, has sought private investments to develop tourism infrastructure in the state. “Eco-tourism circuits, linking hill stations, forests and beaches will be encouraged by developing suitable infrastructure, under a public-private partnership

mode. The government will facilitate private investments in the tourism sector. Private investors will be encouraged to use the traditional buildings in such places Panneerselvan as hotels,” Finance Minister, TN says O Panneerselvan, finance minister, Tamil Nadu. He said efforts are being

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made to strengthen tourism infrastructure in Madurai, Rameswaram, Kanyakumari and Thanjavur, at a cost of Rs 51 crore. In another move, nine projects will be taken up at a cost of Rs 53 crore during 2011-2012, under Destination Tourism Development Schemes. Religious tourism will also get a push, as Rs 22.50 crore has been provided for renovating 89 heritage

temples. “Tamil Nadu is one of the four states selected by the central government for implementation of the ‘inclusive tourism infrastructure project’, with financial assistance from the Asian Development Bank at an outlay of Rs 450 crore,” smiles Panneerselvan.

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NEWSLINE

IT&CMA and CTW to be held in Bangkok

I

ncentive Travel and Conventions, Meetings Asia (IT&CMA) and Corporate Travel World (CTW), Asia’s only doublebill event in meetings, incentives, conferences and exhibitions (MICE) and corporate segments, will be held at Bangkok Convention Centre, CentralWorld, Bangkok, from October 4-6, 2011. This year, IT&CMA and CTW will have much to celebrate, as this international business event commemorates its tenth year in Thailand. The event will be noted for exceptionally strong exhibitor showcase, new and innovative sponsored activities to engage delegates and an enviable buyer profile that includes some of the industry’s mega buying houses. The event is being organised by TTG Asia Media. “Despite the good showing in terms of exhibitor numbers, we are looking to reemphasise its ability to deliver a quality exhibition showcase

of international MICE and corporate travel suppliers. We want to position IT&CMA and CTW as a powerful international platform for suppliers around the world, to achieve their diverse business objectives,” says, Darren Ng, Managing Director, TTG Asia Media. As per the available information, IT&CMA will bring together MICE suppliers and buyers in a three-day exhibition Darren Ng that will MD, TTG Asia Media feature products, services and solutions related to meetings, incentives, conventions and events. On the other hand, CTW Asia Pacific is a conference driven by corporate travel and entertainment (T&E) content. Influencers, planners and decision makers from

corporate travel usually attend this annual conference, to get the most out of their (T&E) decisions. This year, the event will see emerging MICE destinations Cambodia and Vietnam making their debut at IT&CMA and CTW. “With the objective of promoting and increasing awareness of their capabilities as a MICE destination, Ministry of Tourism, Cambodia and Vietnam MICE Club are set to make a powerful inaugural statement, with a 36sqm and a 48sqm booth, respectively. This achievement also represents the event’s first major breakthrough in the Indochina region,” say the event organisers. For the first time, the event will feature Hosted Delegate Lounge and Roving Polaroid Pictures. Sponsored by Busan, Hosted Delegate Lounge will provide an opportunity for

hosted buyers and media to catch up on business without having to miss other things at the event, while Intercontinental Hotels and Resorts’ Roving Polaroid Pictures will allow delegates to capture memories of the event, as they happen. The organisers are expecting a 10 per cent increase in the number of exhibiting companies at IT&CMA and CTW, this year. “Exhibitors looking for buyers with deep pockets will be satisfied to meet representatives from organisations with annual budgets for Asia ranging from $250,000 to $2,000,000. The event will also welcome firsttime MICE buyers from eight new countries - Argentina, Bangladesh, Cambodia, Denmark, Latvia, Lebanon, Macedonia and Saudi Arabia all with a keen interest in buying into Asia,” conclude the organisers.

ITC luxur y hotels get green certification

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n what can be regarded as a defining moment of its successful journey so far, ITC Ltd has received LEED Platinum certification for

all its luxury hotels, from the US Green Building Council and the Indian Green Building Council, for exemplary green practices. “All the eight luxury hotels of ITC have been accorded the LEED Platinum certification, making us the only luxury hotel chain in the world to achieve this distinction,” smiles, Nakul Anand, executive director, ITC Ltd. “This distinction is an endorsement of ITC Hotels’ credo of ‘responsible luxury’, an ethos that integrates world-class green best practices with contemporary design elements, to deliver the best of luxury in the greenest possible manner, with the lowest environmental footprint,” he cheerfully adds.

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NEWSLINE

MS AmaCerto to usher in a new era of river cruising

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ward winning river cruise line AmaWaterways is set to usher in a new era of river cruising, with the debut of its new vessel MS AmaCerto in Europe, next year. To be introduced as part of tenth anniversary of AmaWaterways, the 164seater MS AmaCerto is expected to advance the innovative design concepts of the MS AmaBella (2010) and MS AmaVerde (2011), which are considered to be the most luxurious, imaginative and amenity filled vessels, on the Danube River. It will mark its inaugural cruise with a ‘Tulip Time’ sailing, departing on April 12, 2012. With a design inspired by classic ocean yachts, MS

AmaCerto will feature a magnificent glass elevator, an al fresco Café at the forward portion of the ship shielded by a protective glass windbreaker, a heated swimming pool on the Sun Deck featuring a ‘swim-up’ bar as well as two ‘tapas and wine’ venues and an elegant Chef’s Table Restaurant featuring a different tasting menu prepared each evening by its own chef. “We are extremely proud to mark the tenth anniversary of AmaWaterways, with the launch of the MS AmaCerto. It truly represents a new generation of ship design, with a distinctive exterior and interior that surpasses any other vessel ever seen on European rivers. We have

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worked closely to custom design a beautiful vessel that will set new standards in the industry, for many years to come,” says, Rudi Schreiner, President, AmaWaterways. The new vessel will have ‘twin balconies’, consisting of a French balcony and a full step-out balcony, for relaxing and enjoying river side views. Twin balconies comprise the majority of the ship’s stateroom categories. Its staterooms come in a color palette of crisp white and champagne with apricot and bronze accents. It also has unique design elements such as a window between the bathroom and the stateroom, tufted headboards and Berberstyle carpets. Staterooms also house an exclusive

infotainment system. As with the every AmaWaterways vessel in Europe, membership in the prestigious Chaîne des Rôtisseurs insures the finest gastronomic experience on the rivers. The MS AmaCerto also features a cozy ‘fireside’ library, observation lounge, 24-hour specialty coffee and tea station, fitness center and massage, hair and beauty salon. Founded in 2002, AmaWaterways is the premier river cruise operator in Europe, Russia, Vietnam and Cambodia. Known for its innovative ship design, complimentary onboard amenities and personalized service levels, AmaWaterways consistently leads the way in river cruising

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NEWSLINE

Tourism Australia appoints Ketchum Inc as its PR agency

T

great job for us over the past

years, with an option to extend

appointed Ketchum Inc as

demonstrated a solid

“The Ketchum team

three years, including helping to

the contract for a further 12

its public relations agency

understanding of our business

roll out our current global brand

months.

in Americas, for the next three

and the future of public relations.

campaign, There’s nothing like

years.

With Ketchum’s experience across

Australia,” he adds.

ourism Australia has

Ketchum will manage public

new media channels, there is

Ketchum’s activity will focus

“Tourism Australia is a golden opportunity for Ketchum and we are thrilled to be on board, as a

relations activities across the

tremendous opportunity for us to

on strategic media partnerships,

strategic partner. Australia

United States, Canada and Latin

capitalise on the digital space, to

social media and Tourism

remains one of the most sought-

America, out of its Los Angeles

promote Australia as a tourist

Australia’s International Media

after tourism destinations in the

office. Ketchum is replacing

destination,” says, Daryl Hudson,

Hosting Programme.

world and we are honoured to be

Fleishman-Hillard, which has

Vice President (Americas),

served Tourism Australia for the

Tourism Australia. “Fleishman Hillard has done a

last three years.

Ketchum Inc started its new

able to help advance that

assignment on September 9,

mission,” smiles Sean Fitzgerald,

2011 and will run for three

partner, Ketchum.

ground-handling equipment and self check-in kiosks will be carried out. Besides,

Lusaka, Mfuwe and Ndola airports are also being upgraded.

Zambia to become a tourist hub

O

nce the upgradation of Livingstone airport completes, Zambia is expected to become a regional tourist hub. As of now, most of its tourists have to fly first to Johannesburg and then fly back to Livingstone. It takes almost an hour and 45 minutes to fly between the two places. At a time when air travel is so expensive, it would make sense if flights from Europe stop in Livingstone and then continue on to Johannesburg.

The upgradation work of the Livingstone Airport in Zambia is being carried out in three phases. In the first phase, which is expected to be completed by April 2012, works on new international departure terminal will be taken up. This will be followed by works on new arrivals terminal complex for international passengers, a drop-off zone and walkways, in the second phase. In the third phase, works on new

Centara restructures marketing department

T

o meet new and emerging

members have recently joined,

complex demands, Centara

with the expansion of the sales,

Hotels & Resorts,

information technology and

properties throughout Thailand

Collection and Centra Hotels &

Thailand’s largest and fastest-

administration staff. We have now

and 14 properties spread across

Resorts.

growing hotel management

completed the restructuring to

countries like Maldives, Indian

company, has restructured its

take our communication and

Himalayas, Vietnam, Philippines,

for our overseas sales structure,

marketing department and in the

activities to the next level, to

Bali and Mauritius. The company

which now includes the UK,

process added approximately 120

support the wider travel industry,”

now operates five distinct brands

Germany, Russia, Dubai, India,

people to its sales and marketing

says, Chris Bailey, Senior Vice

within the group - Centara Grand

Hong Kong, China (two locations)

team. “Several new senior team

President for Sales and Marketing,

Hotels & Resorts, Centara Hotels

and Australia,” adds Bailey.

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Centara Hotels & Resorts. Centara currently has 45

& Resorts, Centara Residences & Suites, Centara Boutique

“We have a new support team

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FACE TO FACE

Man with a vision Vision can define success. And the success of Rajasekahran Nair, Managing Director, RR Holiday Homes, heralds the importance of having a clear vision in one’s life. With over three decades of experience in hospitality sector and several accomplished projects to his credit, Nair can well be regarded as a synonymous for success. In an interview, he took Asian Traveller through his successful journey as a business man. Edited Excerpts: You are popularly known as a man with a clear vision. What vision you had when you embarked on UDS? Mumbai made me choose the hospitality industry. First it was just for the sake of doing something, but later on I developed an interest in the industry and started thinking about venturing into hospitality in my native place. Keeping that vision in mind, I started seeing things from a different angle. The places I went, the people I met, the hotels I have seen – everything played its role in shaping the dream hotel, in my mind. I studied the pluses and minuses in running a hotel and started working towards the goal. It was with this determination that I started a hotel in Kerala. I had a vision to start it in a big way, but I had to make some compromises, as the situation was not that favourable those days. After trying out your hands in hospitality industry with the hotel and a flight catering business, what is your next plan? I would like to see education and hospitality go side by side. I would like to do utmost good in hospitality and education and I will do my best, as per the latest developments in this field. I like to take it forward by studying and evaluating all the aspects of the industry, without the help of anyone. Only in that way, I think, I will be able to make it a PARTNER COUNTRY HOSPITALITY PARTNER

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emergence of fast food outlets. It is the same with the hospitality industry. We have to move according to the people’s demands. Whatever development or change we are planning to incorporate, it is for the public and not for our benefits. If you keep that in your mind, you will succeed in whatever you are aiming at. The idea of spa and the wellness tourism have come out in the same way. Nowadays, people are ready to spend more on wellness tourism and we must be ready to fulfill their requirements. Otherwise, it will affect the business. How do you promote ayurvedic tourism at UDS? At UDS, we promote ayurvedic tourism in a professional way, with highly skilled doctors giving the best treatments available, to the visitors. At present, the hotel has 200 plus rooms. The increase in the number of repeat guests at the hotel speaks volumes for the professional service we offer. We know that UDS attracts visitors from across the globe. But, from which part of the world are you getting more visitors? In the initial days, UDS had more European guests. Now, we are getting more guests from within India. I must say that our hard work has reduced the off season effect on the tourism industry, considerably. Apart from a few government hotels, there were not many private hotels or resorts in Thiruvananthapuram. And during the off season period, there were hardly any activities and several of the beaches,

success. Besides, we have plans to take Udaya Samudra to new heights. What made you go for flight catering? Flight catering was actually a demand from Air India. In Thiruvananthapuram there was no one in this field. When the option came to me, I embraced it with open hands, as I had in my mind plans to start a catering college in the future. You mentioned about an institution in your native place. What made you think on those lines? The project came to me out of the blue, when I had no plans to start one at that time. There were some problems with an educational institution in my village and I had to help them, as it became difficult for them to take the institution forward. At that point, with requests from the natives, I took up the project. So, it wasn’t a planned or a thought out strategic move. Do you have any plans to upgrade UDS into a five star hotel? Considering the services and facilities we offer, UDS is a five star hotel. But still, we are planning to upgrade it into a five star plus, which will be completed by the next year. What made you enter into wellness tourism? In hospitality industry, it is the needs and demands of the visitors that decide what is to be done. For example, the food style of the people has changed, with the TRAVEL PARTNER

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FACE TO FACE including Hawa beach used to close down. It started affecting the business. We did a lot of marketing, including the introduction of traditional Gujarati and Maharashtrian foods, to bring in domestic clients, during the off season. Such measures paid off and we were able to reduce 50 per cent of the off season period. The domestic travelers/tourists have much potential. There is no point in focusing only on the foreign nationals. The permanent service, as far as UDS is concerned, is focused more on domestic clients. Being a successful businessman, what message do you have for the people, who want to invest in Kerala? There is a huge difference between the investors, who is coming to Kerala and what I am doing here. It is my native place and I have a passion for doing something for/(in) my place. But, those who come with business in their mind will only look out for profits and other benefits. However, the one who spends money should be 100 per cent sure about the

business one is doing. Only then, it will be a success. If you depend on somebody else and invest beyond your capacity, by taking loans or credit, it is not going to work out. If you don’t mind, tell us about your future plans. A four star hotel with 45 rooms is ready to start its functions, by the end of this month. There are also plans to start a catering college along with this. After the beach front resort, we have our eyes set in the hill stations and backwaters. We have plans for Alleppey and Wagamon and we have already identified the land for the resorts. The company is also planning a convention centre with a capacity to accommodate more than 2000 people, at Kowdiar, near the Thiruvananthapuram golf club. We are waiting to get the approval from the corporation. Once we get the approval, work on the convention centre will be completed within a year. This centre may be followed by a five star hotel. Then, we had plans for a marketing

office in UK, but since we felt that it is not a positive move, we have taken an English pub on lease for 10 years. The pub will be converted into a restaurant, bar and office. The renovation work is going on and we hope that we would be able to finish it by October. Could you please tell us about your family? Being a busy person who is always into travelling, how do you manage time for your family? Family comes first and then, business. And, I feel proud to say that I have never missed their vacations or birthdays. My wife Radha Nair is a famous and admired actress of yesteryear south Indian cinema. Our daughter Karthika also has worked in some of the new age films and has been able to make her mark in the south Indian film industry. Our son, who is in eleventh standard, has shown his interests in the hospitality industry, already. He is planning to pursue his career in this field and also has plans to learn catering. The youngest daughter is in ninth standard.

J&K to hold workshops on responsible tourism

T

o promote eco tourism in

such as ecological sensitivity,

Kerala, Ajoy Bhattacharya, CEO of

Jammu and Kashmir (J&K),

conservation of nature and

Madhya Pradesh Ecotourism

Ecotourism Society of India

community development in J&K.

(ESOI), in partnership with J&K

The challenge for the tourism

Tourism and WWF India, will hold

service providers is in the

its seventh and eighth workshops

implementation of environmentally

on ‘Practising Responsible

responsible and sustainable

Tourism’, towards the end of

tourism practices. These practices

Septmber. Organised with the

are expected to create a lighter

support of the ministry of tourism,

footprint and support the local

the seventh workshop will be held

communities and environment,

from September 26-27 at Srinagar,

informs Mandip Singh Soin FRGS,

while the eighth one will be held

president ESOI.

sessions at the workshop. Some of the key topics that are

The State’s Tourism Ministers

at Leh, from September 30 to October 1, 2011. At the Srinagar

Nawang Rigzin Jora and Nasir

workshop, World Tourism Day will

Aslam Wani would preside over

be celebrated on Sep 27,

the event and Omar Abdullah, J&K

Development Board, Jose

to be discussed in the workshop

highlighting the importance of

Chief Minister would give the

Dominic, MD, CGH Earth Hotels,

include, Need for Responsible

responsible tourism, in building a

valedictory speech. More than 100

Cherian Ramapuram, director,

Tourism Practices in the

sustainable tourism industry.

delegates from the tourism

Orange County, Saleem Beg,

Himalayas, Sharing models of

industry are expected to attend

convenor, INTACH J&K, Pankaj

International & Indian Best

setting corrective and curative

the workshop. Eminent

Chandan of WWF India, Seema

Practices, Public–Private-

measures, with regard to tourism

personalities like Dr Venu V, IAS,

Bhatt, Consultant, Biodiversity,

Partnership in Ecotourism

practices. It will also handle topics

Secretary Tourism, Government of

etc., are expected to engage the

initiatives, etc.

“The workshops will aim at

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NEW WAVE

Aamby Valley Cit y

Luxurious wedding destination

V

ery few destinations in the world are called ‘paradise on earth’. And that is exactly what Aamby Valley City is. Nestled at the foothills of the Sahyadri Mountains, Aamby Valley City is India’s first planned hill city, featuring lakes, mountains, waterfalls and thick jungles. Spread over an area of 10,600 acres, Aamby Valley City is located at a distance of 120 kilometres from Mumbai, 90 kilometres from Pune and 25 kilometres off Lonavala, a hill station near Mumbai. With four manmade lakes, 21 kilometres of waterfront, three natural waterfalls and the hills in the background, Aamby Valley City, besides a luxury holiday spot, is an ideal destination for outdoor wedding. Moreover, the city, in the cusp of pristine nature combines all-encompassing facets of

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luxurious living. While natural waterfalls and the lush green mountains render Aamby Valley City picturesque and elegant, cool and pleasant climate all through the year lends it an atmosphere to be a perfect destination for magnificent weddings and honeymoons. It offers several venues to choose from and perfect blend of all the ingredients required, to create the wedding of a lifetime. Its waterfront, for instance, is a perfect set up for a themebased wedding. You can have an Arabian nights wedding, along the water shore. If you desire, you can even have your wedding aboard a sailboat cruising between lush green mountains. Besides, the hill city has recreated the divine

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serenity and magic of the Banaras Ghats and getting married there would only serve to make the day more memorable. One can make the wedding as simple (a one-day affair) or as extravagant (a week of festivities), as one chooses. If one wants to go in for a week long wedding, one can entertain the guests with the adventure and water sports at Aamby Valley City. Also, it houses an open-air theatre, where one can enjoy entertaining performances under the starlit sky, at night. Going by the facilities available in this hill city, a wedding at Aamby Valley City will not only give you an

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album that your friends will leaf through with envy, but will also give you memorable moments that will make you smile in retrospect. After the wedding, one can turn the Aamby Valley City into a honeymoon spot, as well. You can dance at Mile High, take a horse ride down the vales, play table tennis indoors, shop at the malls, play hockey on the ice and dine at the restaurants. Mile High is a stylishly designed dance floor with state-of-theart light and sound system and an exclusive theme bar and lounge. Aamby Valley houses Mall Road, an ultra modern entertainment hub. Here, one

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can explore Sail Bridge, Fisherman’s Wharf, Lagoon Complex, Cabana, Ghat, Artisan’s village, Naga village, Watch tower, Campfire point, etc. At Fisherman’s Wharf, one can relish authentic Italian cuisine, at an open-desk Bistro and savour world cuisine, at the elegant fine-dining restaurant. For aquatic adventures, Lagoon Complex, which runs down to a wave pool, is the place. The Sunken bar is located nearby and one can enjoy cocktails, soon after the aquatic adventures. While Ghat is an open-air amphitheatre to enjoy homespun plays, folk tales and dance dramas, Artisan’s

village houses ethnic apparel stores, sculpture, art and jewellery shops, renaissance and ethnic furniture. If you want to celebrate a colourful cultural evening, head to Naga Village. Here you can see the Morangs (Naga homes) adorned with Naga symbols, Mithun and Dao. To add more spice to your honeymoon, visit Campfire Point and savour sumptuous dishes at the dinner buffet. Another place to add colour to your stay at Aamby Valley City is Pantoon Boats. Take a cruise, drop anchor in the middle of the lake and enjoy delightful delicacies. Among other facilities, it also has a state-of-the-art adventure

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NEW WAVE park in 19 latitude, which offers jungle trail, paintball shooting, jungle safari, remote controlled car racing, etc. When it comes to accommodation, Aamby Valley City offers Villas, Cabana, Spanish Cottage, Burmese Chalet and Aussie Chalet. Designed by international architects and designers, the villas here are architectural wonders. Crafted from premier seasoned timber, the Aussies chalets are exquisite single duplex suites, overlooking a shimmering clear water pond. The chalets offer breathtaking view of a historic Fort and a stunning panoramic view of the pristine surroundings. The Aussie chalets have an elegantly furnished living room, with attached bathroom on the ground level. First level has a plush master bedroom, with a Jacuzzi in the attached bathroom. Cabana is an exclusive lake-touching accommodation built on stilts, with a contoured sun deck offering fascinating view of the scenic splendour. Rooms here are done up in style and exude plush warmth. The Mini Club at Aamby Valley City, an exclusive club that is dedicated to fun, wellness and relaxation, is a must visit. It houses a spa, a Kerala ayurvedic centre and a salon called Vogue. Aamby Valley City is now synonymous with luxury holiday destination and no holiday is complete without the soothing touch of masseur’s magic fingers. So, make sure that you enjoy tissue massage, modelled on the lines of a Swedish massage, at its mini spa. Aamby Valley City also houses 18-hole flood lit golf

course, where best of the golfers have enjoyed playing and have certified it as one of the best golf courses in the world. Situated at 2,700 feet above the sea level, it is designed by David Hemstock and Associates (UK) and upgraded and remodelled for championships by PGA Great Britain and Ireland. It is the only planned luxury city to have a PGA accredited golfing academy. It is the only city in India to have a private airport, with amazing service of exclusive chopper/charter ride. The airport is equipped with highend all-weather landing system, to ensure optimised safety capable of take-off and landing under zero visibility conditions. The airport is connected with regular weekly non scheduled flights to and from Mumbai. As a holidaying destination, the spectacular landscape of Aamby Valley City is the perfect retreat for you and your loved ones, to reconnect and succumb to the healing touch of nature. The facilities that you can enjoy are endless.

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PICK OF THE MONTH

Ramoji Film Cit y

Wonder World

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PICK OF THE MONTH

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one stop destination would be the apt term to describe the Ramoji Film City, one of the popular tourist destinations in Asia. Situated just 16 miles away from the historic city of Hyderabad, India, the world’s largest film studio is now a prominent spot for holidaying, honeymooning, wedding and corporate events. With spectacular gardens and fountains, luxury and business hotels, food courts, fun and play areas, and several rides, Ramoji Film City can offer you an unforgettable holiday experience. What's striking about the Ramoji Film City is the festival mood it sports. The land of movies, entertainment and magic is a dream place to visit, as it will take your holiday experience to a new level, writes our Director Vinu V Nair. He had a tour around the film city with V P Rao, Vice President, Ramoji Film City and V Srinivas Rao, Senior Manager - Publicity, Ramoji Film City. Its landscape features beautiful gardens, shimmering with exotic flora. Every garden, with its colourful magnificence and lush green tracts, is sure to cast a magical spell on you. The gardens here come with exotic fountains that are simply a treat to watch and experience. For nature lovers, Ramoji Film City has a gift in Shangri-La, its largest nursery that houses infinitive varieties of exotic flowers, plants and shrubs. Take a stroll around this veritable paradise replete with colour and aroma, to sooth your senses and soul. To make your holiday experience a unique one, this wonder land offers an incredible variety of fun attractions for both adults and children. To live your fantasies visit Fundustan, its fun and play area. There awaits Dadajijj, the amiable guardian angel of Fundustan, to welcome you to the magnificent realm of merriment, magic and marvel. The main attractions of this magic land include Thrillville (Adventure land), Wonderville (Toy land), Delhi Express (Train restaurant), Presto Magic (Toy shop), Borasura, Dadajinn’s Ark (Video games parlour), Timberland (Play zone), Ballerina Fount (Dancing fountain), Enthraller (Dome amphitheatre) and Faunadale (Animal kingdom). For the lovers of adventure and thrills, Thrillville is a must visit, as it offers exciting rides. Offerings at this adventure land comprise Ranger, Super Jet, Striking Cars, Break-Dancer and Twister. Enter this land to take a thrill trip of your life, on any of the offerings here. The next attraction is Wonderville and here you can find ‘Joyoli’ a magic bird that sprinkles ‘spirit of joy’. Its drop, if falls on one, is said to wash away one’s sorrow and restore happiness. Then, a visit to the Presto Magic is recommended, to shop for your child’s favourite toys. Another attraction at Fundustan is Borasura. It is one of its kind first ever themed walkthroughs in Asia. Explore the dark age at Borasura, for some spine-chilling experience. After the Borasura experience, make sure that you do not miss the Delhi Express, to enjoy delicious fare with choicest goodies. If your child is crazy about video games, take him/her to the Dadajinn’s Ark, after enjoying food in Delhi Express. You can relax, while your child immerses in some exciting video games. Fundustan also has a play zone in Timberland, offering unlimited entertainment for children. As you stroll through

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PICK OF THE MONTH the fun and play area, you are unlikely to miss out the Ballerina Fount/Dancing Fountain. It’s really an incredible spectacle. Both adults and children are sure to enjoy the fountain swinging and dancing to the tunes of mesmerising music. The next attraction is Enthraller, its Dome Amphitheatre. It is well designed for performing plays, dances, shows and other variety of interesting programmes that capture the fantasies of kids and families alike. To unleash your wild side with some real adventure and excitement, Fundustan, besides Thrillville, has arranged a venue in Rides to Thrill. Before setting out to explore the rest of Ramoji Film City, one should also visit Faunadale, its animal kingdom, and Corolla, valley of flowers, housed in Fundustan. Once you are in Ramoji Film City ensure that you get the taste of the Silver Screen Magic. Featuring over hundreds of spell binding movie sets, it’s the place for you to experience the glitz and glamour of the world cinema. The Silver Screen Magic houses landscapes and cityscapes ranging from the pastoral to the metropolitan, wild shrubbery to beautiful lawns, rivulets, singing fountains, shopping plazas, an airport terminal, a railway station, police outpost,

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churches, mosques, temples, chateaus, rural complexes, urban dwellings, gateways, etc. The more you explore the land of movies, the more you want to stay back here to have enough of this experience. Ramoji Film City is also a destination, where one can enjoy enough of entertainment shows. Visit Eureka as it is where the drama unfolds with pulsating entertainment and cultural shows. This place will also take you to the glorious past and you can have the rare experience of walking down a Mauryan lane, rugged town of American Wild West, besides enjoying the royal ambience of the Mughal era. Since Ramoji Film City is spread around more than 2000 acres, one won’t be able to stroll through it, at a stretch. Realising the need to offer comfort, Ramoji Film City has in it a couple of theme based restaurants. So, you can take a break from the action and enjoy tasty foods and beverages. You can pick a restaurant of your choice to have a dining experience that you desire. Your options include Alampana, which serves authentic Mughalai cuisine from the royal house of Awadh; Chanakya, which offers vegetarian cuisine (in Indian thali style); Gunsmoke, which supplies fast-food that captures the spirit and fire of the Wild West; Planet Food -

The Café, which provides a variety of fast-food, snacks and beverages and Ganga Jamuna, a purely vegetarian restaurant serving mouth watering South Indian thali. Ramoji Film City is also one of the unique honeymoon locations in India. It offers thematic honeymoon suites, with wonderful floral decoration and euphoria of aroma. Shed your inhibitions and use the Cinemagic – Videos hoot and Photo shoot facilities exclusively offered to the honeymooners. You can

choose your costumes, jewellery and a backdrop in the world’s largest film city. Return home with the DVD and you can play and replay the sweet memories anytime you want. Don’t limit your honeymoon experience at Cinemagic – Videos hoot and Photo shoot. Take a jolly ride in a specially designed bullock cart and bet, you will like it. Also, enjoy the floral fantasy arranged here with a wide pattern of flowers. The floral wonders will surely suit your

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PICK OF THE MONTH

mood and signal the moments of love and oneness. Honeymooners can also enjoy a soothing Kerala massage and exclusive herbal treatment. Besides a honeymoon location, Ramoji Film City is also a dream venue for wedding. Here, you can choose from a variety of magical venues for your wedding, each unique and breathtakingly beautiful. Your (wedding venue) choices include, Taj Mahal, Mayfair, Pool Side, Lake View Garden,

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Moghul Garden, Sun Fountain, Leg Garden, Dream Valley, Majestic Garden, Sierra Garden, Eureka Entry Plaza, Eureka Central Court, Princess Street and B S F Halls. Among other things, Ramoji Film City is also a perfect venue for hosting corporate events. From concept planning to flawless execution, the city takes care of everything to make corporate events a huge success. Its conference and event halls are equipped with the state-of-the-art facilities.

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On request, Ramoji Film City also incorporate theme-based entertainment and adventure dimensions to make the corporate get-togethers more interesting. Its conference halls come with a capacity to accommodate around 2000 people. It has an open-air venue that can accommodate over 5000 guests. If you are planning to stay back at the city for a couple of days, accommodation won’t be a problem, as it houses Hotel Sitara and Hotel Tara. Hotel Sitara, a luxury hotel

situated amongst the sprawling landscape of Ramoji Film City, houses 168 rooms in categories such as royal suites, theme suites and deluxe rooms. All the floors of this hotel have a different theme and state-of-the-art dĂŠcor, with two suites on each floor facing the poolside. Hotel Tara is a three star business hotel that comes with 126 rooms. It is one of the best hotels for leisure and entertainment travellers, who visit the Ramoji Film City.

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FACE TO FACE

Destinations can not be built in a day, especially the ones like Ramoji Film City. And, it stands to reason that only a man of brilliance can mastermind such world famous destinations. Ramoji Rao, the man behind Ramoji Film City, is a man of brilliance but he generally hides his business acumen, in his downto-earth character. He is humble and what’s striking about him is his unending quest to succeed in life. In an interview to Asian Traveller, Ramoji Rao, Chairman of Ramoji Group, talked about his ventures and relentless pursuit towards achieving his goals, passionately throughout and philosophically, at times. Edited Excerpts:

Man behind the land of a million dreams Would you please take us through your journey as an ordinary member of an agriculture family to the head of Ramoji Group? Though hailing from a village in Krishna district of Andhra Pradesh, I began my career at an advertising agency in Delhi. After working there for nearly five years, I returned to Hyderabad, to launch my own business. In 1962, I launched my first company, Margadarsi Chit Fund. Today, the company has attained an annual turnover of Rs 7,500 crore and it is ranked number one, in the

country. As years passed by, I ventured into media, food processing, film production and distribution, hospitality, tourism, etc. Ramoji Film City was launched in 1997. All these were not achieved in one day. It is a long saga that cannot be explained in a few words. What motivated you to build the business empire you own today? As you are aware, ambition is at the root of all the progress achieved by the humankind. Like everyone else, I too had my own ambitions in life. Opportunities

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unfurled one after the other, as I went about working on sectors of my liking, in accordance with my own understanding. It was, of course, a relentless pursuit. I never erected barriers around my thoughts. It was like an exploration, all the way. There was consistent hard work and steady adherence to values I held close to my heart. Ramoji Film City, among other things, is a hot spot for holidays, honeymoons, weddings and corporate events, etc. What went behind creating such multipurpose destination in a

single plot? The film city was originally meant to be a comprehensive film making facility. At other places, the film maker has to knock many doors, before he got his finished product. I wanted to provide everything to him, under one roof. Ramoji Film City was developed into an exhaustive facility for the film maker. He can come here with a script and leave with a print of a finished film. With the Film City emerging as the film makers’ paradise, there was growing pressure from public demanding entry. Then, we

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FACE TO FACE realised the film city’s potentiality for tourism. Tourism was subsequently developed into an independent vertical altogether. The idea of turning the film city into a wedding venue came from the visitors themselves. It has earned fame, as one of the most opulent and romantic wedding venues available in the country. Here at the Ramoji Film City, everything, from Sagi to Bidai, is taken care of, in an immaculately traditional manner. The guests attending weddings leave with a lingering feeling of ecstasy that could last a life time. Similarly, the extensive infrastructure available at the film city provided us with the scope to develop a very wide range of products. We are, today, in a position to make our customers feel very special, by offering them perfect hospitality, whether they are on a honeymoon or a holiday, whether they are attending a corporate event or an exhibition. The visitor is made to feel special every moment he spends at the film city. A visitor is sure to feel like visiting the place again and again, because of its ambience, creative man-power and infrastructure facilities. Guinness World Records has already certified Ramoji Film City as the world’s largest film studio. Do you still have any plans to take the city to next level? Please detail. As I have already narrated, the facilities are quite comprehensive. The amenities were created, keeping future requirements in mind. With the passage of time, upgradations may be required here and there. However, by and large, the film city has attained self-sufficiency. It can meet any requirement that

may arise in the future. In short, it has the capacity to upgrade itself, to the next level. Has the international community given its due acknowledgement to the wonder land you masterminded? How do you see the response from them? The response from the United States and European countries was quite enthusiastic, initially. However, the September 11 attack on the World Trade Centre has brought about a dramatic change in the international community’s thinking. After the attack, the US and other nations began discouraging their citizens from visiting Hyderabad, as they considered the city as a hub of terrorism. But, the fact is otherwise. Hyderabadis are renowned as most courteous and peace loving people. Their cuisine, hospitality and unique culture have earned global recognition. The cultural aura of the place has

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come to be called as the Hyderabadi Tehzib. Besides, Hyderabad is a historic place, with numerous places worthy of visiting, at least once in a life time. I am glad that as a major tourist attraction, Ramoji Film City has joined the ranks of those historic places. If one says that Ramoji Film City is a destination beyond all seasons, how will you react to it? What makes this land of a million dreams, a destination beyond all seasons? The film city has been groomed to be a place that can be visited any time and in any season. Hyderabad’s climate is always very balanced. There are no extreme fluctuations in temperatures or other climatic conditions. That is why we, at the film city, have steady flow of visitors throughout the year. According to you what all things helped Ramoji Film City to find a place on the global map?

The very word ‘film’ has the capacity, to cast a magical spell. It has been proven over the decades that anything may change, but the people’s fascination for films will not. It is an attraction that will never fade. So, the popularity of Ramoji Film City as the world’s largest film city reached every place that is inhabited by film lovers. That is why we have a considerable chunk of foreign tourists regularly visiting the film city. There could be a multitude of factors behind the place’s attraction. One should visit the place to understand that. How will you describe your journey so far? How satisfied are you with your achievements? I strongly believe that success is a journey, not a destination. I am both a satisfied and not so satisfied person. I am satisfied with what has been achieved. I am not satisfied with that which could not be or which is yet to be achieved.

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FACE TO FACE

Bhutan, popularly known as the land of the thunder dragon kingdom, is a trekker’s paradise and an environmentalist’s dream. With 72 per cent of the country under forest cover, Bhutan’s pristine ecology is home to rare and endangered flora and fauna. Bhutan can largely be considered as a country that is slowly opening up to the modern world. Those fortunate enough to visit Bhutan describe it as a unique, deeply spiritual and mystical experience. In an interview to Asian Traveller, Rajiv Mehrotra, Regional Head, Marketing (India, Bangladesh and Maldives), Tourism Council of Bhutan, talked about steps taken by its government to propel its tourism sector by attracting more arrivals to the country. Edited Excerpts:

“Bhutan is a high-end luxury destination” Bhutan has always been a fascinating destination in Asia. According to you, what

unexplored country in Asia? For this democratic government, tourism is

We are nowadays making all the efforts to woo Indian travellers because India is a

has this virgin country got to offer to the

a very key focus sector and especially when

country with which Bhutan enjoys a very

travellers? What are its main attractions?

our honourable Prime Minister is the Chairman

cordial relationship. Moreover, Indian and

of the Tourism Council of Bhutan. Under his

Bhutanese governments have been working

that case feature Bhutan as an attractive

regime, we have seen good growth, or say,

very closely over the years, to strengthen

destination for some kind of activities.

well planned growth. We always maintain that

bilateral relations between the countries.

However, Bhutan could very well be described

Bhutan is a high end destination and therefore

Since Bhutan is a destination beyond

as a high-end luxury destination, suitable

a lot of initiatives have been carried out under

seasons, Indian travelers could find much

especially for seasonal travellers. Bhutan is

his leadership, to develop this sector and we

more facilities and involvement.

also a place for those who need some kind of

have received positive results out of it. I once

What are your plans to lure more tourists to

space in their travel, beautifully unspoiled

again stress that tourism is one of the focus

your country?

nature to unwind themselves and high-end

sectors of the government.

facilities, while they are staying there.

When it comes to attracting tourists to your

operators and unlike other tourism boards, we

Despite its astounding and idyllic landscapes,

country, what are the main challenges you

have been very focused in executing our

exotic architecture and hospitable population,

face?

initiatives. When it comes to regional market,

First of all, we do not like to promote or in

Bhutan remains largely unexplored country in

Let me tell you about the steps we are

Well, we have worked very closely with tour

our strategy is to work one to one with large

Asia. If you don’t mind, would you give details

taking to draw more arrivals to the country,

tour operators and global companies, who are

of the important and upcoming markets for

rather the challenges we face. At the moment,

present in India, in order to do joint marketing

Bhutan?

we are trying to expand our air connectivity to

campaigns. The government is also making its

all possible source markets. Europe is, at the

efforts and financial contributions towards

we are seeing increased arrivals from

moment, well connected through Thailand.

doing specific promotions like building micro

countries such as US, UK and Japan. I must

India is a focus market for us and we always

sites on their domains and e-mail campaigns,

say Bhutan has successfully done well with

have worked together with the UK to connect

to highlight database of such companies.

these countries.

all the possible points in India. We already

As far as our main markets are concerned,

We are also doing road shows in India and

have connectivity from Delhi, Kolkatta,

participating in all trade shows, in a much

also witnessing very positive results from

Bagdogra, Guwahati and Bodhgaya. The

bigger and better way than we were doing

emerging markets like Russia and Switzerland.

special connectivity has been increased by the

earlier. One of the reasons for participating in

Now, we are in the process of exploring Spain

Bhutan and we have seen very positive growth

IITM is to focus on and reach out to sudden

and Italy, as well.

in passenger, from all these regional markets

markets, especially when we are looking at

What all measures have the government

as well.

connectivity happening from both Mumbai and

initiated to draw more tourists to this largely

How important is Indian market for Bhutan?

Bengaluru, very soon.

Going by the number of arrivals, we are

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KARNATAKA TRAVELLER

Co org Coorg

The naked nature

Travel along with Jagadeesh Narayan N. to explore the hilly beauty of Coorg

I

f you haven’t ever been to a hill station, Kodagu (Coorg) is one of the best places to make your trip, to be with the nature. Situated at 4000 ft above the sea level, Coorg is the most beautiful hill station in Karnataka. This thickly wooded grandeur on the Western Ghats has a lot to offer to the tourists, including misty hills, lush forest, ravines, fast flowing streams,

lofty peaks, awe inspiring spurs, acres and acres of tea and coffee plantation, orange groves and undulating streets. The term Coorg or Kodagu means ‘dense forest on steep hill’. Commonly known by the epithet ‘the Scotland of India’, this hill station is situated 252 kms from Bangalore. Breathtaking views are what make Coorg an unforgettable

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holiday destination. Set amidst verdant valleys, imposing mountains and teak forest woods, Coorg is one of the must visit hill stations on the Western Ghats, says a set of tour operators. Coorg is one of the smallest districts in Karnataka, comprising three taluks – Madikeri, Somwarpet and Virajpet. Madikeri, a hill station, is the headquarters of

Coorg. If you ever visit the place, don’t miss its major peaks – Tadiandamol, Brahmagiri and Pushpagiri Hills. The largest river in Kodagu district is the Cauvery, with its principal tributaries Hemavathi, Lakshmanathirtha, Kakkabbe and Harangi or Survanavati, it flows towards east direction. Besides, Coorg is a veritable botanists’ paradise, with more

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KARNATAKA TRAVELLER than 1,300 species. From the deep reds and dark browns of the shola forests, to the fluorescent green of paddy fields, shimmering blue of summer skies and colourful costumes and bright faces, Kodagu is a splash of colours. Forests, plantations and paddy fields give the feeling that nothing can be richer than the soil of Kodagu. Coorg is bordered by ‘dakshina’ Kannada to the northwest, Hassan district to the north, Mysore district to the east, Kannur district of Kerala state to the southwest and Wayanad district of Kerala to the south. If you examine the demographics of the Kodagu district, you will be astonished by the various communities live in it Kodava, Tulu, Gowda and Moplah. However, it is widely considered as a home to Kodava community, as they are the largest community, both economically and politically. The economy depends on agriculture, coffee plantations, forestry and tourism. The terms Kodagu in Kannada and Coorg in English have their origin in

the local word Kodavu and the people Kodava. The name Kodavu is known to have been derived from ‘Kodimalenad’, which means higher forest land. The term Kodava means the people blessed by Godmother Kaveri (‘kod’ means give, bless and ‘avva’ means mother Kaveri). The origin of the Kodava dynasty can be traced back to the puranas. According to puranas, Kodava is the redefined name of Krodhadesa, which means ‘Land of Anger’, a place said to have been inhabited by the Kodava tribe. However, some believe that this hill station has been named after the river Kaveri (also spelt as Cauvery). Then, there are a few, who think that the name originated from the Kannada word kudu, which means dense forest on a steep hill. The history of Coorg dates back to as early as 888 AD. The kingdom was ruled by many dynasties, starting with Gangas of Talakad, Kadambas, Cholas, Kongalvas, Changalvas, Hoysalas and Nayakas. Information on its early history has come primarily from the various inscriptions, on stone and copper plates of

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ninth and tenth centuries. The Haleri dynasty was the last noteworthy dynasty, to rule the whole of Kodagu. It came into power around mid 16th century and was founded by a young prince from Ikkeri. It was the first dynasty in the history of Kodagu, which spanned 234 years and ruled

the entire region. Coorg is an ideal place for outdoor activities, food and shopping. Besides, Coorg is famous as a trekking destination and an important destination in Karnataka’s tourism map. Coorg has many verdant trekking routes, in the midst of forests and hills and the best time for trekking here spans from October to February. Some of the known trails are in the hills of Brahmagiri, where you could trek your way to the Irrupa falls. You could also consider trekking to Pushpagiri, the second highest peak in Kodagu and Tadiandamol (it’s the highest peak in the region). Another place of interest is Valanoor, backwater of the river Kaveri. This is a place where fishing lovers from all over India usually flock to.

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KARNATAKA TRAVELLER Tourists can try and catch the famous ‘mahaseer’ and the best season for fishing is from October to May. Then, there are a few good camps around Coorg that offer rafting down the Kaveri river. For some fast paced action, visit the upper Barapole river, to the south of Coorg, in Brahmagiri. The best time for rafting is midJune to mid-September. To top it all, Coorgi cuisine is famous and unique, especially for non-vegetarians, as it is based on game meats, pork and other delicious ingredients. Popular dishes are ‘pandhi’ (pork), ‘koli’ (chicken) and ‘yarchi’ (lamb), spiced with pepper, ‘kokum’, ‘bamboo shoot’ and red chilly.

Among other things, Coorg is a land of fairs and festivals as well. You can schedule your visit to coincide with one of the colourful festivals in the region. The festivals of the Kodava community are largely themed around agriculture and military activities. Keilpoldu, the festival of arms, is held in the month of September. During this festival, the weapons and arms are polished and worshipped, before reuse. Cauvery Shankaramana is another major festival and it is based around the river Cauvery. It is believed that on this auspicious day, at a predetermined time, Kaveri springs like a fountain in a small tank in Talacauvery, fills

Also, it is worth trying items such as ‘bembla curry’, ‘kadumbuttu’ (rice dumplings), ‘noolputu’ (rice noodles), ‘voti’ (rice rotti) and coffee. If you are shopping freak, it is one of the places to unleash yourself. Some of the popular items to buy are coffee, honey, cardamom, pepper, pineapple, ‘papads’ and oranges. Besides, Coorgi silk sarees are very famous and as the natives have a different way of wearing them, one can utilise the opportunity to master the art of wearing it in a ‘desi’ style.

a bigger holy tank, grows from a trickle to a torrent and flows down the hills, to the plains. People throng to Talacauvery on this holy day, to take a dip in the tank. This festival is being held in October. The ’Puthar’ festival is celebrated in November or December. This is the traditional harvest festival of Kodagu and famous for the folk songs and dances that are displayed. Each village puts on show, featuring best of its sportsmanship and dances and annual fairs are held at the temples.

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FACE TO FACE

“We are pinning hope on brand US campaign” The economic downturn in 2008 has done more damage to the US, than any other countries. Now, another disaster has struck the country in the form of downward growth. To get firsthand information on the impact of the current economic crisis on the US travel and tourism sector, Asian Traveller interviewed Joseph A Mclnerney, President and Chief Executive Officer of the American Hotel and Lodging Association (AHLA), the sole national association in the US, representing all sectors and stakeholders in the lodging industry. Edited Excerpts: The US economy is going through a crisis and

It is true! We are trying to address this

If implemented, this will be a great boon

there are fears of another impending

issue. While the tour-travel industry globally

for relatives and friends of the Indians working

slowdown. How has this affected the travel

grew 37 per cent in the last decade, to over 60

in the US, to visit and see our country.

and tourism sector in the country?

million international travellers annually, the US

According to the latest US census, Asian

had zero growth during the period. However,

Indians in the US were 2,843,391 in 2010, a

estimated to generate direct revenues of $122

with the first-ever travel promotion and

69.37 per cent increase from the figures of

billion. The country has over 50,000 hotels

communications programme (campaign) in

2000. Per trip, each visitor is expected to

and lodges, with 4.9 million rooms. With the

our history, we are eyeing to attract visitors to

shop, dine and spend at least $4000 in the US.

fears of another economic downturn, the US

brand ‘the USA’, as a travel destination. The

Hence, the more the visitors to the US, the

citizens are putting off their leisure travel

Corporation for Travel Promotion (CTP), a

more we will benefit from it, as they will spend

plans, corporate houses are cutting down

partnership between the travel industry and

here on lodging, shopping and other

travel trips and moreover arrivals to the US

the federal government, is entrusted with the

recreation. We are also talking to the

have come down considerably. The occupancy

task of the ‘Brand USA’ campaign with an

hoteliers, travel and tourism industry in India,

rate last year was less than 60 per cent.

expenditure of $185 million. CTP was formed

to allow more bilateral travel.

last year, for this purpose. This campaign will

Will the downward growth of the US and

slump, major new hotel projects are also not

mainly focus on high growing economies like

Europe cause the US-based international

coming up. Besides, new capacity addition is

India, Brazil, China, Russia and South Africa.

hotel chains to invest in countries like India,

pegged only at 0.8 per cent in 2011 and 0.5

The campaign is likely to be launched by the

which is expected to maintain a GDP growth

per cent in 2012. However, the capacity

end of this year. On August 22, the CTP

of over 8-12 per cent in the coming years?

addition was about 2.9 per cent and 2.3 per

appointed JWT as the global marketing

cent, respectively in the previous two years,

agency to roll out the campaign.

will be a main destination for investment and

largely due to the revival of some of the earlier

But, still there are lots of restrictions while

the US corporations are expected to continue

projects. Many corporate houses now prefer

travelling to the US - like stringent security

investments in these countries. Now, almost

conferencing at cheaper downtown

and difficulty in getting visas. Has US taken

all major hotel chains in the world are present

destinations, than luxury conferencing options

any measure to address such issues?

in India. I am a frequent visitor to India and the

The hospitality industry in the US is

As the industry fears another economic

at big cities in the US.

As I said earlier, the emerging economies

change which I see here is the growth of tier-II

The travel and tourism industry in the US is

Data shows that visitors to the US are also

in discussions with the US Department of

and tier-III cities. Big towers and multiplexes

slowing down. The US welcomed 2.4 million

State and security agencies, to facilitate easy

are coming up in Mumbai, Delhi and places

fewer overseas visitors in 2009, than in 2000.

tourist visas, at least for the focus countries

like Pune. Even the reputed big chains of the

The failure to keep pace with the growth in

like India, Brazil, China, Russia and South

US are looking at these destinations and have

international long-haul travel since 2000 has

Africa. We are expecting online processing

announced several projects. I don’t want to

cost the US economy an estimated $509

and more visa facilitation centres in these

put a number to it. I am sure, they will

billion in total spending and $32 billion in

focus countries, within the next two years, as

continue to invest in India, irrespective of the

direct tax receipts, according to the US Travel

part of easing of the norms.

slowdown or downturn, since the country is

Association. Your comments:

How will this benefit travellers from India?

growing at a very fast pace.

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TAMIL NADU TRAVELLER

Yelagiri Hills

Nature’s handiwork Dr. S Bakthavatchalam

I

f what you want is a relaxed weekend at the comfort of exuberant greenery, Yelagiri hills, one of

the popular hill stations in Tamil Nadu, is a right choice to spend quality time with your family. Located at an altitude of 1,410 meters above mean sea level, this beautiful hill station is situated amidst four mountains, which are well-known for salubrious climate throughout the year. To reach this ideal getaway from the hustle, bustle and madness of the city, you have to travel the winding ghat road that has 14 hairpin bends. However, the journey should surely be exciting, as the hairpin bends offer panoramic, breathtaking views of the hills and its surroundings. According to several travelPARTNER COUNTRY HOSPITALITY PARTNER

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here is largely tribal people, engaged in agriculture, horticulture and forestry, etc. The customs, habits and the structure of the houses of these tribes are very unique and a visit to this destination can well be an opportunity to experience an entirely diverse culture. In early days, this hill station was not as developed as the other hill stations. Realising the potential of this green spot, it was the district administration which took up the task of developing this rustic beauty into a tourist destination by promoting adventure sports, such as paragliding and rock climbing. Now, Yelagiri is one of the famous places for trekkers in India. The main attractions of Yelagiri hills include Punganoor artificial lake-cumpark, Jalagamparai waterfalls, Swamimalai Hills, Telescope Kms, this emerging tourist observatory and YMCA camp spot in Vellore district of Tamil Nadu is surrounded by centre. Among these, perhaps the most popular spot is the orchards, rose gardens and green valleys. Situated off the picturesque Punganoor Vaniyambadi-Tirupattur road, artificial lake, which spreads around an area of 57 sq Yelagiri comprises 14 small meters. This artificial lake also hamlets and the population lers, seventh bend is significant, as it offers the view of the slopes of the mountain and the green forests that carpet the hill. Spread across around 30

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TAMIL NADU TRAVELLER sports a park adjoining it and is an ideal outing place to take your kids along, who like to play around. One can take a short walk along the lake side or enjoy a boat ride. You can either take a pedalling or a rowing boat, as the Elagiri Hills Development and Tourism Promotion Society, which runs the boat club, offers these two choices. There is a newly laid floricultural garden with a pathway along the lakes’ bund, offering a panoramic view of the lake, on one side and the garden, on the other. There is a bridge connecting the two ends. To enter the park and lake, one has to pay an entry fee but it’s worth it, simply because it helps pass time and kids can have fun too. A short distance away from the lake, on the other side of the hill, is Jalagambarai waterfalls, another tourist attraction. It’s the river Attaru, which flows through the Yelagiri hills, plummets down to form a highly captivating waterfall. To reach the spot, one has to go all the way down the hill and then climb the hill, on the other side. It’s perhaps the only distant spot from the main town that is fairly frequented by visitors to the hills. If you are planning to visit this spot, make sure you are well-stocked with water and food. The waterfalls are, however, dependent on

substantial rainfall. If you are more passionate about trekking, Swamimalai, possibly the highest peak in the area, is the best bet. Here, one can take an easy trek along a muddy path, starting from the eastern side of the lake, which is about three Kms long and pretty scenic. Most visitors to Yelagiri hills, who have trekking in mind, climb up Swamimalai. The trek will lead one to a small peak, from where one can have an enchanting view of the entire valley. This hill station also features a telescope house, from where one can capture a good view of distant places. Whereas, YMCA camp centre is a non-profit organisation that offers accommodation (both dormitory and other types), trekking and other camp activities. In every May and June, Yelagiri hills turns into a festive mood. It’s the time of the year when summer festivals are held here, with the objective of showcasing customs, culture and traditions of the native tribal communities. This is the only time of the year, when its atmosphere becomes vociferous. Otherwise, it offers a quiet environment, where the only sound you hear is the chirping of birds. The climate is rather moderate and an evening breeze can get a bit chilly, as the hills have a fair

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amount of forest cover. In short, at Yelagiri, you can do just about anything you want. You could trek up

those rugged hillocks, or take long walks through narrow roads, or explore the green surroundings of this rural retreat. Also, you can head to the lake nearby for some leisure boating, or just squat on a bench in the adjoining children’s park and watch the kids play. What makes Yelagiri hills an ideal weekend getaway is it’s proximity from Bangalore or Chennai. The nearest airport to Yelagiri is the Bangalore International Airport, which handles both domestic and international flights. From the airport, one can hire a taxi to Yelagiri. If you are coming by train from Bangalore, Chennai or Coimbatore, get down at Jolarpettai junction. It is the nearest railhead to Yelagiri.

The main attractions of Yelagiri hills include Punganoor artificial lake-cum-park, Jalagamparai waterfalls and Swamimalai Hills. Situated off the Vaniyambadi-Tirupattur road, this picturesque hill station is one of the famous places for trekkers in India. If you are passionate about trekking, Swamimalai, possibly the highest peak in the area, is the best bet

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FACE TO FACE It’s not where you build your career, but how you build your career that matters, is the message one will get, if one analysis the career growth path of Arya Srini Rao, General Manager, Matthan Hotel. He is the one, who built his career in and around Bangalore, his regional place. He is outspoken and has a clear vision about what he wants to achieve and where he wants to see himself, in the future. In an interview to Asian Traveller, he shared several interesting things about his professional and personal life. Edited Excerpts.

A modest regional product How does it feel like being part of

I want to develop Matthan as a

opportunity to

the hospitality industry? How

brand in the hospitality industry.

serve

glamorous is this profession, as

This is our first property from the

distinguished

one may see it from outside?

group and we have sound plans

guests like Azim

for expanding our business in

Premji, Capt.

during my graduation years that I

Bangalore as well as in rest of the

Gopinath,

developed the desire to work in

country. Matthan will be one of the

world’s No 1 DJ

hospitality industry. Soon after

desired destinations in Bangalore,

Armin and

graduation, I applied for a job with

for the business as well as leisure

personalities

Taj Group of Hotels and to my

travellers. We are in the heart of

from Film

surprise I was instantly hired. My

the city and our services alone will

industry as well

journey in hospitality industry,

sell our brand.

as various

thus, began with Taj Group. To be

What is your take on the

political leaders.

frank, I joined the industry with a

importance of a hotel, in

Then, I can’t

lot of aspirations, most of which

developing a nation?

forget the

I don’t know how but it was

evolved from the glamorous part

Hotel plays a vital role in

moment when

of the job I observed as an

developing a destination. If there

Vajapayeeji

outsider. Once I became part of

is a good hotel, then the high net

spoke to me and

the industry, I realised that the

worth individuals would visit the

appreciated my services. I felt like

real world wasn’t that glamorous

place, as they find it comfortable

I was in the seventh heaven.

I am a gadget freak and always

but I accepted facts as facts,

to stay in a decent place. The

Where would you like to see

keep myself updated with the

without regretting my decision

infrastructure development of a

yourself, in the long run?

latest gadgets available. I love

and I learnt that things were

place depends on a good hotel

almost same in other industries.

around the vicinity. There is no

five star hotels in the capacity of

very rarely. I like historical facts

Looking back, I am happy that I

meaning in developing a place as

COO or MD.

and very fond of reading history of

could meet the elite clientele and

a tourist or industrial area, if there

How do you see the growth

different countries. The history of

serve them, a unique opportunity

is no place to stay for the visitor.

prospects of hospitality industry?

India makes me feel proud, as I

indeed!

Hotels provide good hospitality

Why do you stick to Bangalore

and will enhance the

does not have an end. The

riches and warriors.

alone?

infrastructure, with its presence.

demand for hospitality industry

Where do you like to spend your

If we ask you to recall the

increases, as the society and

free time, enjoying beauty of

the hospitality industry, I have

proudest and unforgettable

economy progresses. This is one

nature?

been working only in Bangalore.

moments in your life, what would

of the best industries to work with,

The simplest reason is that I am

be them?

as it teaches you discipline,

Ooty, as I like the climate and

oneness and a lot of

greenery around. Whenever I get

Since I started my journey in

principally from Bangalore and I

Once I met former Prime

I may be heading a chain of

It is an ever green industry. It

I like to travel, in my free time.

watching good movies but I party

was born in India, the land of

My favourite destination is

like to be in Bangalore. It is a

Minister Shri Atal Bihari

professionalism.

time, I make sure to visit Ooty, to

beautiful place and people are of

Vajapayee, when he visited

Let’s forget the professional life.

enjoy the nature. When it comes

cosmopolitan culture. People care

Bangalore to attend a conference

Tell us about your family?

to international destination, I like

for others and are ready to help

and I had an opportunity to serve

each other.

him, then. I consider this as the

my wife, our kid and mother.

serene nature and is a place

What are your plans for Matthan

proudest moment in my

Take us through your hobbies and

where one can explore several

Hotel?

professional life. I also have had

other interests.

historical facts.

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It’s small but sweet! I live with

to visit Sri Lanka. It’s blessed with

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FACE TO FACE

Creators of new horizons People rarely dare to trudge offbeat paths. While some take this route to give it a try, some travel this path, with a determination to make it a successful journey. Vedic Village, which launched the concept of a luxurious resort featuring the ambience of a village, can well be grouped in the latter list. It wanted to build a unique medical spa and taste success. And now, it has a reason to smile. In an interview to Asian Traveller, Michael J Robertson, CEO, Best Western Premier Vedic Village Spa Resort, Kolkata, deliberated at length on its journey so far, future plans and the importance of resorts such as Vedic Village in building destinations. Edited Excerpts. Why did you go in for a Vedic village resort and not an ordinary luxurious resort? How befitting is the name of your resort and its atmosphere? It was our intention to build a unique medical spa resort from the very outset which blended the ancient natural therapies of ayurveda and naturopathy. This had not been done in India or anywhere else before and the plan was to build it in idyllic surroundings of lakes and organic farmlands, to capture the beauty of the Bengal country side. We designed the plan in a way to accommodate every luxury possible and did take special care to involve local artisans in developing structures, to capture the flavour of local India. The resort abounds with local arts and crafts and in a way it can be considered as preservation of age old customs, in a five start resort luxury. We believe we have achieved our goal by

providing a luxurious village atmosphere, combining elements of a village and a luxury resort in a balanced way. What’s special about your resort? If you don’t mind, provide a clear picture of the offerings at Vedic Village. Vedic Village has tied up with the Best Western Premier brand, to ensure the finest standards in quality and service. Best Western is the largest hotel chain in the world, with 4000 properties in its fold. However, the Premier

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segment has just 120 properties and the Vedic Village was one of the first in India to be branded to the exacting quality standards. Since ours is a medical spa resort, which offers n site ayurveda, naturopathy and homeopathy therapies, the property figures in the list of highly ranked spa resorts, in the world. Visitors from all over the world can enjoy the benefits of advice of our highly qualified doctors and experienced therapists. At the same time, there is a lot to

experience from the local flavour of an organic environment. Butterflies and rare birds can be found throughout the 100 acre campus, which abounds with lakes and organic farmlands. It can well be considered as a short getaway from the hectic city life, located just 25 minutes away from the Kolkata International Airport. How successful has been Vedic Village since its launch in 2003? Would you take us through its growth path, over the years? The property has been extremely successful, since its opening in 2003. The surprise is that it has also been used as a conference destination by the MICE segment, which finds the property an ideal getaway. We also enjoy tremendous support from the travel agent fraternity, who recommend the property to international clientele. As a destination close to the international airport, the

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FACE TO FACE property is also being used as a transit getaway en-route to Darjeeling, Sikkim and the North East. The property has added rooms to its inventory and has eight conference halls, with some of the finest facilities on offer. We learnt that you usually give a lot of importance to ayurvedic therapies. Do you have a solid reason to travel the ayurvedic route? If yes, detail. Ayurveda is the core of our Sanjeeva Medical Spa and we have a doctor of medicine (MD) in Panchakrama, as our director of medicine to focus the medical direction of our property. We have 14 therapy rooms and a team of doctors and therapists to support the facility, which is one of the largest in India. We have applied for an NABH accreditation from the Quality Council of India, as a Wellness Centre. Vedic Village is the first spa resort in the country to take such an initiative and it speaks volumes for our commitment to quality medical service in this sector. We believe that in the years to come the credibility of facilities such as ours will rest on the accreditation of facilities. How are you planning to position Vedic village in the market? Vedic Village is positioned as an international medical spa resort and is presented as such in the international market. We exhibit at the World Travel Market and ITB Berlin every year and these events have helped us to build a substantial client base. According to you, how important a role can ‘ayurveda’ play in promoting tourism in India? The example of Kerala is

there for all to see. The core of the success of Kerala market is ayurveda. However, there is substantial scope to develop it in other parts of the country. Ayurveda is a national asset and must be given every importance in development of tourism. As of now, how do you see the demand for ayurvedic therapies among domestic and foreign travellers? What are your plans to cash in on this growing opportunity? There is a tremendous demand for ayurvedic therapies, both nationally and internationally. However, there are concerns about quality and authentic treatments. As the business grows, quality will play a key role in administering treatment and therefore there is a need to develop quality standards under NABH and the Quality Council of India. We will expand our business, as the health tourism market worldwide is growing by leaps and bounds. We are tying up with a group in Bangladesh to take ayurveda to that country for the first time. There are opportunities in other parts of the world, where the science is very well respected – Germany, Italy, Denmark, UK, etc., are just a few places to mention. Do you think, there is a need to spread awareness on what ayurvedic therapies can do to infuse new energy into an individual’s life? Will you ever take up a campaign to this effect? Certainly! We are continuously doing so at fairs and conferences throughout the world. Would you brief us about the expansion plans? Where are your upcoming properties located?

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As mentioned, we are opening a centre in Bangladesh and another international spa resort in Neemrana, positioned between Delhi and Jaipur. This will be a state-of-the-art property. Do you think, in the near future, resorts such as Vedic Village will play an important role in developing a destination? If yes, please

detail the reasons. We have had many requests for expanding our base. However, we need to proceed in an organised way, so that we do not overstretch ourselves. Trained manpower, who work according to exacting quality standards, is the key to success and this takes time to develop. Therefore, we will move step by step.

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FACE TO FACE

An artist’s voyage How do you see yourself as an artist? It is my inborn talent. I started my career

regard to painting. But, I strongly feel learning the different techniques of art will give

as an artist, without learning any of its basics.

fineness to one's works.

So, I firmly believe that it is a God gifted talent

Looking back, how do you see the support

and I do want to make the best use of it. More-

extended to you by the family? Also, take us

over, it has always been a passion for me.

through your life as an artist.

How far has extensive travelling helped your growth, as an artist? From my childhood, I was always

Yes, I received the full backing of my husband, brothers and friends. I would indeed say I was blessed enough to enjoy their

interested in drawing. I used to draw sketches,

complete support. I had set up an organisation

but I never got an opportunity to go for any

called Shristy in Chennai, with a vision to build

formal training. I got married to an army

a platform for other artists and it had 10 artists

officer and then, travelling became part and

from economically backward families. I left my

parcel of my life. I had enough opportunity to

passion behind, as situations forced me to

experience the outside world. When I moved

take a break from a full-time painting career

with my husband to Chandigarh, a neighbor,

and look towards new business ventures. This

who was an artist, inspired me. I wanted to do

necessitated extensive travelling within and

something constructive and painting was my

outside the country. I had opportunities to see

natural option. I started by reading books to

places that even very few seasoned travelers

enhance the knowledge of different

have seen. It provided an opportunity to

techniques. I learnt a lot of traditional art,

interact with different people and to

including Tanjore paintings, kangravali

understand different cultures. Such

paintings from different places, with the

experiences always provide nourishment for

intention of sharpening the God gifted talent.

open thinking and creativity.

As a painter, which is your favourite area?

When at work, I hardly get time to paint but

Were you focusing on this area, from the

I ensure that I make small sketches as and

beginning of your career, as an artist?

when certain ideas strike me and convert them

In fact, I started with literally copying Raja

into full-fledged paintings later, usually when I

Ravi Varma's paintings and old European

shut myself behind the doors for painting.

master's paintings. My journey of self

Do you mind sharing with us your future

discovery began 12 years ago, when I started

plans?

practicing Reiki, as a part of my life. With the

Of course not! It is my dream to conduct

help of mentors, gurus and books, I began to

an international event that creates awareness

assimilate the visions, sensations, insights

of our rich arts and cultural heritage. I can't

and emotions. Slowly, I started developing my

reveal more about it, as it is at the planning

own works. I was inspired by fiery colors used

stage. But, I am preparing myself for this big

in our tantric drawings and by metaphysics

event in my life. In fact, I have requested the

and the energy that they carry. I am

Chief Editor of Asian traveller to be a part of

passionate about geometric shapes.

this event, to make my dream project into

Have you faced any challenges, while shaping

reality.

yourself as an artist?

Have you exhibited your works, earlier?

In general, I have not faced any problems

Yes, I have had exhibited my works at

or challenges so far and I was lucky enough to

group exhibitions held in Dubai, Shillong

make good friends from different walks of life,

(Meghalaya), Chennai, etc. However, I haven't

who often appreciated my works. When I was

yet held an individual exhibition. But, I am

in Shilong, I met some artists from

planning for my solo exhibition in the near

Santiniketan, who happened to see my painting exhibition in Shillong. They advised

future. Please give us a picture of your family.

me to learn the basics of art. So, I attended a

I am married to an army officer, who is still

small course designed especially for children

in service. We have two sons - the elder one is

in the age group of 10-11, to learn the basics.

doing his graduation in law, while the younger

This is the only training that I have got, with

one is in eleventh standard.

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Travelling can do wonders. The life of artist Beena Unnikrishnan corroborates this claim. She would not have turned to painting, had extensive travelling not been a part of her life. In an interview to Asian Traveller, Beena Unnikrishnan detailed at length the influence of travel in her professional life as an artist, the support she received and her future plans. Edited Excerpts:

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DOWN UNDER

A cricket tour to Kangaroos’ land Australia has many moods, but when it hosts cricket matches, what is striking about the continent is the festive mood it sports. So, irrespective of one’s interest in cricket, one can plan a trip to explore the world’s sixth largest country by total area, while it breathes cricket

C

ome December, the whole of Australia will be bustling with action, as the continent gears up to welcome two of the best teams in world cricket – India and Sri Lanka. If you would like to enjoy power-packed international cricket, while exploring its scenic landscape, fly to the land of Kangaroos. Starting from December 26, 2011 to March 08, 2012, Australia will see four tests, two T20 internationals and ODI tri-series, with at least 14 encounters. The cricket extravaganza unfolds in the famed Australian cities like Melbourne, Sydney, Canberra, Brisbane, Adelaide, Hobart

and Perth. For travellers, it’s the right time to plan your trip, to enjoy Australia’s great weather and warm hospitality, while witnessing pulsating cricket encounters. “This is a fabulous opportunity for cricket enthusiasts, to explore the best city experiences that Australia has to offer. To make your holiday even more special, Tourism Australia together with its Aussie Specialist Programme agents will soon be launching special packages. This will not only be a perfect time for leisure travellers, but also for corporate houses to take their employees to

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Australia, on an incentive trip,” says, Nishant Kashikar, Country Manager – India, Tourism Australia. If you fly to the continent by the end of December, make sure that you are in Sydney to celebrate new year’s eve, watching the harbour of light parade that has become synonymous with Sydney harbour. If you plan to stay longer in Australia, you can witness the Sydney Festival (which falls from January 729, 2012) and it’s gonna be a feast of music, dance and visual spectacle on the streets and in the parks, of central Sydney. For cricket lovers, the

International Cricket Hall of Fame in Bowral, Sir Don Bradman’s hometown, is a must visit. The museum provides an exciting and interactive experience, with rare film footage, photos and wonderful memorabilia. With world-famous harbour and more than 70 sparkling beaches, Sydney will surely lure you and you can enjoy fabulous food, festivals and 24x7 fun. After the new year’s eve in Sydney, if you want to soak up culture, hit the sporting grounds, taste the dynamic food and wine, pack yourself to Melbourne. Once you are in

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DOWN UNDER Melbourne, dance till dawn (after food and wine) or wander the parks and leafy boulevards. Visit Brunswick Street or up market Chapel Street for shopping and you will find enough stuff to fill your shopping baskets. Wine lovers can take a tour to Yarra Valley and visit some of the most premium wineries in Australia. The Philip Island Penguin parade is another tourist attraction, not to be missed. One can also follow the Great Ocean Road, to see the stone monoliths known as the Twelve Apostles. Melbourne is known for

hidden laneways, opulent bars, exclusive restaurants and off-the-beaten-track boutiques. One can also head directly to Canberra, from Sydney, to experience its lake, parklands and native bush land and surrounds. It’s only a three hours drive from Sydney and if you want to take a ride, it is highly recommended to head to Canberra (it’s a golden opportunity to experience the scenic beauty). The city is famous for its museums, be it the Museum of Australian Democracy and Parliament House or the

Feel the pulse of the elegant city Adelaide, which is known for its colonial stone architecture, expansive parklands, lively festivals and incredible sense of space If you fly to the continent by the end of December, make sure that you are in Sydney to celebrate new year's eve, watching the harbour of light parade that has become synonymous with Sydney harbour. National Institute of Sport and Science. It also offers stylish restaurants, hip bars, boutique shopping and a non-stop calendar of festivals and events. To enjoy the spectacular Canberra Balloon Fiesta (March 12-20, 2012), a hot air balloon festival that takes place at the plush lawns of the old Parliament House of Canberra, stay back in the continent, after the matches. If you have had enough of cheering, Perth, the largest city of Western Australia, is the right place for you to refresh yourself, before the next match. It’s an ideal place to swim and surf, and feast on seafood. Cricket lovers can also enjoy cruise in Swan River. If you appreciate art TRAVEL PARTNER

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forms, make sure that you are in Perth to witness Perth International Arts Festival (February 10 to March 3, 2012). The festival teams up Australia’s top artistic talents with big-name international artists at venues across the city. You can have enough of plays, contemporary dance, dramatic classics and classical ballet, etc. As a cricket lover, missing the match at Brisbane would be the one thing that you do not want to think of. It’s the place, where you can laze in the lush riverside gardens of South Bank, browse the local markets or swim in its lagoon. Another attraction that one must visit is Gold Coast, situated 94 Kms south of the city. PARTNER COUNTRY

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DOWN UNDER With its sunny subtropical climate, surfing beaches, canal and waterway systems, active nightlife and rainforests, Gold Coast attracts hordes of tourists every year. For kids and those who are kids at heart, Gold Coast offers amazing theme parks Dream world, Movie World, Sea World and Wet ‘n Wild. Get your thrills on virtual reality rides at Dream world, swim with dolphins at Sea World and watch movies being made at Warner Bros Movie World. If you have time, do a one-stop-shop in one of the airy mega malls lining the Gold Coast. In Gold Coast one never runs short of choices. When you are in Adelaide, to cheer for your favourite team, feel the pulse of the elegant city, which is known for its colonial stone architecture, expansive parklands, lively festivals and incredible sense of space. One can explore the museums and libraries of North Terrace, dine on dedicated ‘eat streets’ or picnic in gardens that sprawl over almost half the city. Besides, one can swim with dolphins in Glenelg, or fish from the jetty in Henley. Also, visit the picturesque Adelaide Hills and the worldclass wineries of the Barossa Valley. After the match at Hobart,

it is recommended to browse through the bustling Salamanca markets. One can also take a ghost tour in Battery Point, walk across Australia’s oldest bridge in Richmond and visit the cute coastal hamlet of Kettering. Pay a visit to Freycinet, a beautiful national park located some 125 kilometres northeast of Hobart, as it will be a memorable experience. If you like to take a bit of risk, climb Sphinx Rock and see the Octopus Tree, the forest’s tallest tree. You can also take a four wheel drive along rough mountain trails, stroll through cool forested gullies along the historic Pipeline Track and traverse Wellington Range, on the back of a horse or mountain bike. So, plan your trip at the earliest, to experience what Australia has to offer.

Digital campaign to promote South Australia

S

outh Australian tourism commission has launched a campaign across an array of digital platforms, to promote the region as a must see destination for Indian tourists planning a holiday in

Australia. The ‘India Loves South Australia’ campaign makes an attempt at educating Indian travellers on destinations and attractions that South Australia has to offer. Conceptualised and managed

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by Indigo Consulting, this campaign uses various digital platforms, including microsites, banners, mobile microsites, mobile text messages and social media. The micro-site is designed to frame the highlights of

South Australia and attract visitors, to explore the contest on their own. The mobile site has been optimised for touch screen smart phones, with a single-page design that can be viewed without refreshing the page.

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DOWN UNDER

Tourism Australia holds ITM 2011

I

ndia Travel Mission (ITM) 2011, Tourism Australia’s flagship event to draw travellers from India, was held at the Hyderabad International Convention Centre, from August 25-28, 2011. The ninth edition of the event, organised with an intention of promoting Australian holiday experiences among Indian travel trade, drew 40 delegates, representing various tourism businesses from across Australia and 90 Indian travel trade delegates from 12 cities. The event is Tourism Australia’s premier businessto-business event, providing a platform for Australian tourism businesses to showcase their products, meet Indian travel trade and negotiate business deals with the travel trade, who sell Australian holidays. The event highlighted that travelling to Australia is all about discovering the diversity, the wonder, landscapes and vibrant towns, the people and their unique

way of life, etc. The three day event featured personal one-on-one interface between Indian travel trade and individual Australian sellers, and round table networking sessions that facilitated interactions with the various state and territory tourism organisations. Three major airlines - Air Asia X, Singapore Airlines and Virgin Australia - participated at ITM, for the first time. This

trade, are the building blocks for creating long term tourism growth. We will continue working with travel agents and airline partners, in the lead up to the peak travel seasons, to drive interest and encourage bookings among consumers,” says, Nishant Kashikar, Tourism Australia Country Manager, India. This year’s ITM saw participation of buyers from across India, including

year’s event also witnessed participation of new seller companies, such as Mercure Sydney, Mirvac Hotels and Resorts, and Menzies Sydney. “ITM is an important feature of our trade initiatives and it gives us an opportunity to meet and update our travel partners, on the products and experiences in Australia. The relationships developed at the ITM, between the Australian tourism and the Indian travel

Ahmedabad, Pune, Kolkata, Cochin, Hyderabad, Chandigarh, Bengaluru and Chennai. Besides, leading tour operators such as Cox and Kings, Kesari, MakeMyTrip, Mercury Travels, SOTC Kuoni, Thomas Cook, Yatra, etc., participated in the event. The event was also attended by representatives from the Department of Immigration and Citizenship (DIAC), who

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provided information to the travel agents about the processes associated with visa issuing. “It is encouraging to see the enthusiasm among the Indian travel trade about selling Australian holidays and we look forward to sustained growth of Indian visitors to Australia. In addition, we are looking at strengthening our destination training programme initiatives, to increase awareness on Australia among the travel trade,” adds, Kashikar. ITM plays an important role in attracting more number of visitors to Australia, from India. For the year ended June 30, 2011, the total Indian arrivals to Australia increased by 11 per cent to 114,500, compared to the corresponding period last year. The Tourism Forecasting Committee in Australia estimates average annual growth in arrivals from India at 8.6 per cent, through the year 2020.

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FACE TO FACE

Growing stronger The number of Indian travellers to Egypt has been on the rise, for the past several years. To draw more Indian arrivals, the country is now taking several calculated steps. In an interview to Asian Traveller, George Fawzi, President and CEO of Cairo-based Excel Travel provided glimpses of Egyptian attractions and the steps taken by the country to lure more Indian travellers. Edited Excerpts: How do you see the growth curve

always ready to welcome Indians

of Egyptian tourism industry and

to its land. It is very easy to get

Besides, Egypt Air is planning

how important a market is India

visas to Egypt and the Egyptian

more flights to India. Currently, it

must say archeological history is

for you?

Ambassador has expressed his

operates three flights to India in a

an important part. Then, for those

readiness to do his best to make

week and after the new addition,

who seek adventure, Egypt has a

travelling to Egypt a hassle-free

the number of services will go up

lot to offer. One can venture deep

aggressive by each year. Egypt is

to five flights a week. Egypt Air is

into the desert or opt for safaris to

a country that has based its

likely to add the new services by

western desert oases. Besides

economy to a great extent on

October. Also, discussions are on

these, there is stunning Great

tourism industry. India is a major

to introduce a stop in Delhi, to

Sand Sea desert and the Sinai

market for us, as we draw a

provide a better connectivity.

desert. It has also got something

handsome number of arrivals

Moreover, Egypt Air is planning to

to offer to leisure travellers. One

every year. The Egyptian tourism

bet big on the Indian travellers, to

can enjoy long stretches of sea

office in India usually takes up

the country.

shores of red sea. It is also a

strong promotional activities to

As a tourist destination, what are

destination that offers services

attract more travellers to the

the major attractions that Egypt

and products at a reasonable

country and the entire Egypt is

offer?

rate.

Tourism industry in Egypt is getting stronger and more

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SEPTEMBER 2011

af fair.

We have diverse products and services to offer to the travellers. I

163


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A time to revel

F

estivals and Gujarat are synony mous to each other. Big or small, religious or social, festivals and fairs are celebrated with pomp and glory. It is an opportunity for the Gujaratis to gather together and share excitement and fun with others. If one wants to experience the vibrancy of Gujarat, the best time to visit this Indian state is during its festive season. Gujaratis, well aware that festivals and fairs symbolise people’s cultural, social and religious aspirations, often see to it that festivals and fairs are celebrated in a bigger way, in each year. Gujarati festivals are often a conglomerate of religious harmony, natural beauty, artistic embellishments and colours, making them both popular and auspicious. While most of the Indian

the performance of the dancers. They surge in waves of circular movement to the incessant throbbing of the drums and keep on changing from one group to the next. The atmosphere is indeed of festive fervour and excitement. Several forms of folk dances are performed as part of the fair but most popular among them are ‘rass’ and ‘rahado’. ‘Rass’ is a form of dance, where the dancers hold sticks to clack against those of other dancers. In this form, as many as 100 to 200 women perform the dance in a single circle, to the beats of four drums at a time and to the tunes of ‘jodia pavas’

states involve in the agrarian practices in the months between June and October, it is festive mood in Gujarat and time for Tarnetar Fair, Bhadrapad Ambaji Fair and Navratri festival. The Tarnetar Fair, a festival based on the story of Draupadi’s ‘swayamvara’, is all about whirlwind of colours, romance and excitement. Centred on young tribal men and women seeking marriage partners, this fair is also a celebration of ethnic Gujarat’s folk dance, music, costumes and arts. The element of romance and excitement associated with the festival is captivating to human imagination and the popularity of the festival attracts foreign and domestic tourists, alike. Colourful costumes, glittering ornaments and free spirited movements of folk dancers combine to create a memorable festive mood. The festival is usually held in the month of September. The striking aspect of the festival is

(double flutes). The famous circular folk dance ‘Rahado’ is performed by Rabari women of nearby Zalawad. It is a platform for the women dancers to proclaim their marital status through the colour of costume they wear. While married women wear a black ‘zimi’ (skirt), unmarried ones wear a red ‘zimi’. However, men are not just sitting in a corner looking out for soul mates. Eligible bachelors seeking brides come elegantly dressed in colourful dhotis, artistically designed waistcoats and a head-cloth twisted at an angle, moving about the fairground at Tarnetar with striking umbrellas, advertising the bachelorhood they are keen to relinquish.

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GUJARAT TRAVELLER Added to the fervour of the festival is the numerous ‘sadhus’ and ‘bhajan mandlis’ (religious music groups) singing continuously, accompanied by folk instruments. It is also time to purchase beautiful local handicrafts, ethnic jewellery, statues of deities and traditional attire with tiny mirrors embroidered into the clothing, from the stalls set up at the fairground. One can also find tattoo artists at the fair. Another fair happening in Gujarat in the month of September is Bhadrapad fair. It takes place at Ambaji village, just outside the temple premises and generally attracts devotees from across the globe. Even the splendid nature seems to prepare herself for the festival, with her rich greenery, sparkling streams and fresh air. Large number of ‘sanghas’ (pilgrims) from far off places throng the village to participate in the fair. On the full moon night of the festive season, sanghas arrange a traditional and popular folk drama ‘bhavai’. About 15 lakh devotees are known to attend this fair each year. Ambaji is the principal shrine of goddess Arasuri Amba, who has been worshiped since the pre-vedic period. The temple is located in the Arasur hills, near the

source of the Saraswati river, at the south-western end of the Aravali mountain range. The inner sanctum has silver plated doors and a gold-plated marble inscription of the ‘viso yantra’, a

vedic text on sacred geometry, which is the main focus of worship. The next festival in line is Navratri, which is celebrated all over Gujarat in reverence of Ambaji. It is also a time to celebrate fertility and the monsoon harvest. Though Navratri, meaning ‘nine nights’, is one of the most popular and widely celebrated Hindu festivals in many parts of India, Gujarat is probably the only state that erupts into a ninenight dance festival, perhaps the longest in the world. The dance form associated with this festival is ‘garba’. During Navratri, people dance in a circle, whirling away till late into the night. The traditional dance steps are simple, though over the years people

have invented more complex steps. Also, the music was traditionally acoustic, mainly composed of drums and singing. But, most people now use a blend of live band with modern instruments. Vadodara, popularly known as the cultural capital of Gujarat, is a good place to find the full range of these styles - traditional to modern and simple to complicated. If you are looking forward to experience the real cultural heritage of India and feel the pulse of the festivals, pack your bags to Gujarat, the festival city, and feel the excitement in the air.

Gujarat plans special tourism region development act

I

n a bid to regulate the

Development Act. “As part of our

the basis of this act, a specialised

haphazard development in and

efforts at tourism development,

General Development Control and

around tourism hotspots and

we are thinking of planned

Regulation (GDCR) body will be

develop the high potential tourism

development of the famous and

formed for the notified tourism

areas in a planned manner, the

possible tourism hotspots. A state

regions. A development authority

Gujarat Government is planning to

level authority will be created

on the lines of AUDA for

set up a Special Tourism Region

under the act, to control activities

Ahmedabad and SUDA for Surat

(STR) Development Act, on the

like pollution, haphazard

will be set up, for every earmarked

lines of the Special Investment

development and the like,” says

and notified tourism region.

Region (SIR) Act of 2009.

Mittra.”

Vipul Mittra, Principal

developed according to the

Secretary - Tourism, Government.

the SIR Act, passed by the

special town planning

of Gujarat, affirmed the state’s

government. It will focus on

schemes,” he throws more light

plan to come up with an STR

notifying the tourism regions. On

into the government plans.

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The proposed act will be like

The tourism regions will be

SEPTEMBER 2011

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GUJARAT TRAVELLER

Gujarat to unveil cruise tourism policy by October

I

f everything goes well, Gujarat will have a cruise tourism policy by October this year, enabling the government to develop, support and promote cruising as well as various sea and water sports activities in the state. The Department of Tourism, Govt. of Gujarat, has drafted a cruise tourism policy and plans to unveil the same by October, 2011. According to Vipul Mittra, Principal Secretary, Tourism, Civil Aviation and Pilgrimage, Govt. of Gujarat, the draft has received approval from the state port and transport department. “We are now seeking approval from the state’s home ministry, to clear security issues and once we get approval from the home ministry, we will seek the cabinet approval,” he adds. The new cruise tourism policy is expected to offer several incentives and ben-

efits, to the stake holders in cruise tourism, including minimal port dues, priority berthing for cruise vessels on discounted rates, disembarkation and embarkation facilities for cruise travellers at ports and jetties etc. “Gujarat has a good potential for developing cruise tourism. The state has almost 1,600 kms of coastline and 20 ports, both major and minor. The coastline can be developed to offer tourists adventure sports like scuba diving and a host of water sports activities. The new policy is the need of the hour, to tap the cruise tourism potential,” says Mittra, elaborating on the significance and the need for the policy. Among other measures, Gujarat has chalked out a master plan to develop 14 beaches, on a public-private partnership to promote beach tourism, in the state. The

proposed new cruise tourism policy will also compliment and aid this initiative. “The policy will certainly boost cruise tourism in the state and if major cruise companies can be attracted to make Gujarat a port of call, it will enable Indian travellers to commence their cruise holiday from India, instead of flying

abroad. This will also help in reducing the cruise package cost,” maintains P P Khanna, Vice-President, Association of Domestic Tour Operators of India. If the draft gets passed, international cruise ships will get another option in India for berthing, while Gujarat can benefit, by tapping the cruise segment.

Guj spends more on domestic travel T

ravellers from Gujarat accounted for a significant seven per cent of the country’s total spend on vacation travel, say recent reports. Besides, Gujarat’s three large cities – Ahmedabad, Vadodara and Surat – feature in the top 15 source markets for tourism in the country. Reports also show that Indian travellers took around 500 million trips across the country in the last year. “A traveller from Gujarat PARTNER COUNTRY HOSPITALITY PARTNER

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spends 50 per cent more, compared to the travellers from other states, on domestic travel. If the average budget per trip for a traveller is Rs 11,063, for a two day trip, a traveller from Gujarat spends Rs 16,461. The average group size is 5.25 people from Gujarat which is also higher than the national average, by about 20 per cent,” says Hari Nair, founder and CEO, holidayiq.com.

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NEWS

Chinese rev up Taiwan’s hospitality Inc

I

t seems, nowadays, Taiwan’s hospitality industry is riding on the shoulders of Chinese travellers. Since Taiwan opened its borders to Chinese travellers way back in 2008, its hospitality industry has witnessed a boom, unparalleled in its history. According to the Taiwan’s Tourism Bureau (TTB), in the last three years, about 5.71 million Chinese tourists have visited Tai, generating around NT $ 209 billion (USD 7.2 billion) in revenue. “The number of arrivals is expected to increase further, as the result of the commencement of solo mainland Chinese travel in late June,” TTB officials said. Up to 500 mainland Chinese are permitted to enter

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Taiwan per diem, for trips of up to 15 days under an agreement inked by Taiwan’s

provided by a mainland Chinese credit card company. For the same period, as per

and a rise of 744, year-onyear. The influx of visitors from across the strait has

Straits Exchange Foundation and its mainland Chinese counterpart, the Association for Relations across the Taiwan Straits. Mainland Chinese made over NT$ 12 billion in purchases during their Taiwan visits in 2010, TTB officials said, citing statistics

the government data, foreign exchange revenue from tourism was over NT $ 270 billion. According to the officials, the number of mainland Chinese group tourists arrived during August 1 to 9 averaged 3,228 per day, representing an 18 per cent increase from July

prompted greater investment in the hospitality industry. Last year, Taiwan opened 286 hotels and refurbished about 286 ones, requiring NT$181 billion in capital. Mainland Chinese opinions concerning Taiwan are also undergoing a shift, due to the government’s tourism initiative.

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HONG KONG

Hong Kong

Scaling new heights

I

t’s a flourishing time for Hong Kong tourism. The number of tourist arrivals to this fragrant harbour city almost grew by 14.7 per cent to 19,331, 181, in the first six months of 2011. And it is the highest ever half yearly figure for the Hong Kong tourism. Heralding a healthy tourist arrival in the second half of the year, the month of June saw a robust growth, with a 15.9 per cent increase in visitor arrivals, to 3,035,222. “We are happy that the

visitor arrivals to Hong Kong have touched a new high, in the first half of this year, with all major source markets achieving a steady growth. It is glad to notice that arrivals from Mainland China has increased by more than 20 per cent to more than 12 million, as a result of the ‘Individual Visit Scheme’ policy and the positive economic environment, which have boosted consumers’ propensity for spending and outbound travel,” says a

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jubilant James Tien, Chairman, Hong Kong Tourism Board. It was travellers from Mainland China that mainly drove the tourist traffic flow to Hong Kong, during the period under discussion. In the first six months of 2011, tourist arrivals from Mainland China increased by 21.1 per cent, to more than 12 million. Of these, overnight arrivals went up by 11.8 per cent, to 6.13 million. Meanwhile, 64.5 per cent

or close to 8.2 million travellers made their trip to Hong Kong under the ‘Individual Visit Scheme’, a 28.6 per cent increase, from the comparable period last year. In June alone, the number of Mainland arrivals to Hong Kong increased by 23.1 per cent year-on-year, to more than 1.92 million. This was the fourth consecutive month, since March that saw tourist arrivals from the Mainland crossing 20 per cent mark.

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HONG KONG While Mainland China was the major growth driver, short-haul markets also contributed to the growth of Hong Kong tourism. For instance, travellers from South Korea and various other South-East Asian markets, to this land of stunning cityscapes, heritage sites, soaring mountains and extensive green countryside, witnessed a double digit growth in the first half of 2011. There was also sustained growth in overnight arrivals from Taiwan, despite the ongoing further expansion of the cross-strait direct links. However, total arrivals from Taiwan remained at about the same levels of last year. From the short-haul markets, arrivals exceeded 3.93 million in the first half of 2011, a four per cent increase from the figure of last year. The star performer was South Korea, which registered an increase of 18.6 per cent travellers to Hong Kong during the first six months of this year. Reliable sources indicate that South Korea’s steady economy and strong currency have encouraged outbound travel and it was the main reason why Hong Kong witnessed around half a million tourists from South Korea. In June, South Korean arrivals went up by 37.3 per cent, to almost 80,000. In South-East Asia, the relatively stable political and economic conditions, coupled with increased flights to Hong Kong as well as competitivelypriced air tickets and packages, by the travel trade, have motivated more people to travel to the land of the Peak, Victoria Harbour and Giant Buddha. As a result, the half-yearly arrivals from the

region increased by 9.3 per cent, to around 1.5 million. Satisfactory performance was also recorded for June 2011, with arrivals from Indonesia, Singapore and Thailand going up by 26 per cent, 20.9 per cent and 32 per cent, respectively. When it comes to Taiwan, cumulative arrivals during the period under discussion remained at 1.05 million, same as last year. However, the number of overnight visitors with higher spending capacity, notwithstanding the sustained impact of the expansion of cross-strait direct links on same-day visitors, increased by 11 per cent. In June, overnight Taiwanese arrivals surged by 32.9 per cent, taking the overall arrivals from the island to more than 180,000, a 7.7 per cent increase. Travellers from Japan saw a decline, largely due to the impact of the earthquake and related incidents that sent shock waves across the country in March this year. Recent figures indicate that arrivals from Japan dipped 6.9 per cent, to slightly below 600,000, in the first half of the year. In the month of June, arrivals from the land of rising sun reached about 92,000. Although the figure represented an 11.2 per cent dip year-on-year, the declining trend has slowed down and stabilised, indicating that the negative impact of the calamities on outbound travel is beginning to lessen. An analysis of the flow of travellers from long-haul markets show that overall arrivals to Hong Kong increased by three per cent, to more than 2.31 million, in the first six months of 2011. While

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the performance of individual markets varied, the Americas took the lead, registering an increase of 6 per cent travellers, to Hong Kong. Among the emerging markets, arrivals from Russia saw an increase of 50 per cent, in June and first half of the year. “Looking forward to the second half of the year, we expect the growth momentum to continue. We have already lined up a series of mega events and promotions, to

enhance Hong Kong’s appeal and stimulate consumers’ desire, to visit the city. Meanwhile, we are also closely monitoring the development of the European and American financial markets, which might impact the global economy and tourism. We will continue our flexible approach and adapt our marketing strategies in the light of the latest market trends,” signs off Tien, with a smile.

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SERENDIB

Land, where history sleeps

R

emember not Lanka for the days of conflict and bloodshed. It can offer you high tide days and you can go home, reminiscing the time you spent here, at a number of blissful heritage sites and beaches. Moreover, if exploring history is part and parcel of your travel plan, Lanka is the place for you, as

this pearl of the Indian Ocean lays claim to a long and colourful history of over 300 years. Lanka has the longest documented histories in the world and its rich culture can be attributed to different communities on the island. Its history is distinctive, as it has a historical record, which is ancient, continuous

and trustworthy and begins with the occupation of the island, by civilised men in 5th century, BC. The story continues under each successive king, for over 20 centuries. The Mahavamsa is primarily a dynamic and religious historical record. In addition to this record, there are over 2500 inscriptions in Sri Lanka.

Visit the abode of Buddhism to take a journey through its history, while enjoying its stunning landscapes, pristine beaches and captivating cultural heritage

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SERENDIB

© VascoPlanet.com

Sri Lanka has a great tourism potential, as it boasts of one of the best beaches in the world, wildlife sanctuaries, unique ecosystems and heritage sites, as well as a diverse climate

forests, white beaches and diverse landscapes is surrounded by the Indian Ocean, the Gulf of Mannar and the Palk Strait and lies in the vicinity of India and Maldives. It lies between latitudes 5° and 10°N and longitudes 79° and 82°E. Hence, its climate is tropical and warm.

© VascoPlanet.com

Situated off the southern coast of the Indian subcontinent, Lanka has been a known centre of the Buddhist religion and culture, since ancient times. It is one of the few remaining abodes of Buddhism in South Asia and joins the club of Ladakh, Bhutan and the Chittagong hill tracts. This land of lush tropical

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Heritage Sites, 1,330 kilometres of coastline - much of it pristine beach, 15 national parks - showcasing an abundance of wildlife, nearly 500,000 acres of lush tea estates, 250 acres of botanical gardens, 350 waterfalls and 25,000 water bodies. What’s more striking is its culture that dates back to over 2,500 years. The Sinhalese community forms the majority of the This is an island of magical population, while Tamils, proportions and few places in who are concentrated in the the world can offer the travel- north and east of the island, lers such a remarkable combi- form the largest ethnic minornation of stunning landscapes, ity. Other communities include Moors, Burghers, pristine beaches, captivating Kaffirs, Malays and the cultural heritage and unique experiences, within a compact aboriginal Vedda people. The country is famous for the location as Sri Lanka. Here, within an area of 65, 610 Kms production and export of tea, coffee, coconuts, rubber and lie eight UNESCO World cinnamon. Despite its natural beauty, Sri Lanka has not been, for quite sometime, in the good books of the tourists across the globe, largely due to the turbulent times, it has been going through. With an era of conflict and bloodshed coming to a close end, the Sri Lankan government is now putting forth a brave and optimistic face, in the sphere of tourism. A confident Sri Lankan tourism development authority is expecting 700000 tourists in 2011 and arrivals are projected to hit 2.5 million a year, by 2016. More can be read from one of its minister’s PARTNER COUNTRY

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words. “Peace is the biggest investment for the development of tourism, in any country,” smiles Basil Rajapaksa, Minister of Economic Development, Sri Lanka. Sri Lanka has a great tourism potential to showcase, before the rest of the world, as it boasts of one of the best beaches in the world, wildlife sanctuaries, unique ecosystems and heritage sites (from ancient cities to colonial forts), as well as a diverse climate, within a small radius. Lying within the Indo-Malaya eco zone, Sri Lanka is one of the 25 biodiversity hotspots, in the world. Although the country is relatively small in size, it has the highest biodiversity per 10,000 square km, in Asia. There are many special places worthy of exploration, but unfortunately, such places have very little exposure to the outside world. Once you are in Lanka, set out your journey to Gal Oya National Park. It’s a place, where you can see elephant herd throughout the year. Situated in the eastern part of the island, Gal Oya is a great place for bird watching and nature expeditions. This ecological destination serves as the main catchment area for the Senanayake Samudraya Reservoir, the largest inland body of water in Sri Lanka. A visit to the Wasgamuwa National Park is recommended, as it’s worthy for reasons more than one. Spanning over 36,900 hectares, this park is bordered by river Mahaweli Ganga and river Amban Ganga, in east and west, respectively. The park is inhabited by a herd of 150 Sri Lankan elephants. The best time to enjoy the sight of PARTNER COUNTRY HOSPITALITY PARTNER

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SERENDIB large herds is November to May. During the rest of the year, the elephants tend to migrate to nearby Minneriya and Kaudulla National Parks. Other wildlife, in this park, includes purple faced Langur and Toque Macaque monkeys, water buffalo, Lankan axe deer, leopards, etc. The park is also a home to 143 species of birds, including eight endemic species. Remains of a number of small rainwater reservoirs and ruins of temples reveal that the region of Wasgamuwa National Park was once home to prosperous villages. The ruins, estimated to be about 1800 years old, feature a reclining Buddha statue at Buduruwayaya. Remnants of a palace with stone pillars are also found in a canal known as Kalinga Yoda Ela, built by King Parakrambahu the great, in the twelfth century. Another national park that may interest the travellers is Somawathiya National Park. Travel in a safari jeep, to experience this charming and unique landscape. The park features Somawathiya Chaitya, a stupa said to be containing a relic of the tooth of the Buddha. Water-filled basins are the specialty of this picturesque park and it is known for the richness and predominance of the watertolerant grasses and aquatic plants. Having travelled all the way to Sri Lanka, to experience the pulse of the island, it is a must to visit Hummanaya, the second largest blowhole in the world. A visit to this place will give you an opportunity to take a dip in the sea and a day of leisure, at the glorious Tangalle beach. At Hummanaya, the ocean water flows underneath the shore

and subsequently comes out of this hole, due to pressure. This process goes on every minute or so and as such gives a serene feeling. It is also worth visiting Rekawa, where you can watch a number of sea turtles and the most popular them being the green turtle. The best period to see turtles is between January and April, when there is full moon. Among other things, you can have a refreshing bath in Kanniya hot wells, as it will render you a memorable experience. Kanniya hot wells are one of the seven wonders in Sri Lanka and it is also one of the historical places, in Trincomalee district. Water in these wells usually has different temperatures. Trincomalee is famous for its natural harbour, which figures among the top five largest natural harbours in the world. For adventure seekers, the island offers endless thrills, from an enjoyable day of golf or cricket, to wave riding or paragliding. Since it’s a land of waterfalls, this hill country

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provide enough kayaking and canoeing opportunities. Go to Mahaweli River, the longest in the island, for white water rafting. If camping or trekking is your call, rush to central highlands, as this place can offer the most earthy, real experiences for those who are looking to go back, to nature. However, backpacking and cycling are great ways to discover this mysterious island and to feel, taste and hear Sri Lanka, untainted. Sri Lanka is also a land of colourful festival, relating to the Buddhist, Hindu, Muslim and Christian religions. The island’s popular tourism oriented festival is the Kandy Esala Perahera, held in Kandy, over 10 days in late July to early August. Perahera means ‘procession’ and that’s exactly what occurs nightly - a magical passing-by of drummers, dancers, whip-crackers, acrobats and robed elephants. A caparisoned tusker carries the reason for the festival - the sacred tooth relic of the Buddha, for the people to venerate.

Having travelled all the way to Sri Lanka, to experience the pulse of the island, it is a must to visit Hummanaya, the second largest blowhole in the world This hill country is also a best place for one to refresh, not just mind and body, but also soul and spirit. One can experience the rejuvenating power of Ayurveda, the oldest and most holistic medical system, here. Ayurvedic programmes consist of a range of herbal treatments and various types of baths and massages, together with cleansing and revitalisation techniques, such as yoga, meditation and special diets. The west coast has a number of spas and centres that offer eastern and western therapies such as Thai massage, hydrotherapy, herbal baths, reflexology and beauty treatments. In short, Lanka is a country, which has something to offer to every visitor. PARTNER COUNTRY

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WELLNESS

Ayurvedic route to protect your health Dr. U Indulal

‘Health for all by 2000 AD’ is perhaps the most popular slogan heard in recent times, in the healthcare sector. This ambitious goal was set by the World Health Organisation (WHO) via Alma–Ata declaration in 1978, the year in which health was reaffirmed as a fundamental human right. Now, we are in a new millennium, more than three decades past that declaration, far away from that goal and amidst newly emerging miseries. Experts have analysed the situation and several papers published on this, educate us on what caused it. Health, as declared in 1978, is our fundamental right. We should have access to safe and effective healthcare and the government (state) should ensure that this is made available. We should also understand that health is our individual responsibility. Most of the time, it is when we fail to meet the responsibility, doctors and medicines take control over our health. The change in the healthcare scenario proves that we have failed in doing our duty. According to WHO, noncommunicable diseases (NCD) are replacing infectious diseases and malnutrition has been identified as the leading cause of disability and premature death. Faulty lifestyle is considered to be one of the

risk factors of NCDs like heart disease and diabetes, which are also known as lifestyle diseases. This is anything but proof of our failure in our responsibility to take care of our health. If health is not achieved by all, it could well be attributed to the failure of the state, in protecting the right and the failure of an individual, in carrying out his responsibility. Ayurveda is the best way to maintain the health of a healthy person and to alleviate the miseries of a diseased individual. One who wants to maintain the health or a patient who wants to regain the health has a dynamic role to play in the treatment process. It is not just the physician, medicine and the medical support staff that make the treatment process complete, but also the participation of a committed patient. This commitment is mainly an individual’s responsibility. Whether the intention is to preserve health, or get relief from a disease condition, this individual responsibility plays an important (effective) role. It starts with ‘thinking about the self’, as ayurveda insists. It is a responsible assessment of one’s body on a daily basis – on the status of health, an analysis of food and activities, and their suitability, mental and spiritual activities involved in, relationship with society, harmony with the nature and universe, etc.

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WELLNESS Ayurveda is the best way to maintain the health of a healthy person and to alleviate the miseries of a diseased individual. In this system, the participation of a committed patient is a must

These assessments are to ensure that we do not deviate from the path of health. We may start with observations of the basic functions of the body, sleep, appetite, bowel movement, urine output, etc. If any change from normalcy is noted, look whether the cause is our faulty diet or activities. Correct that mistake and regain health. We need to seek medical help, only if there is no response to such corrective measures and if there is an aggravation of the problem (This is regarding body’s basic functions. Manifestation of other complaints, say chest pain, needs immediate medical attention). Body has two aspects – pure and impure. All our activities related to diet and life are supposed to nourish the pure aspects. Medicine and treatment are meant to reinstall the purity, whenever it is lost. The impurity gets accumulated, when we refrain from thinking about the self and ignore simple signals that body gives us and manifest as full blown disease. A smoker gradually spoils the lungs and an alcoholic slowly kills the liver function. This is, however, a reversible condition, with modification in diet and lifestyle. Otherwise, such diseases will respond only to medicines and treatments. We may lead a life in a way that enriches the purity. However, there are factors outside our control, like TRAVEL PARTNER

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pollution, which adds on to the impurities within. The problem is that we are exposed to such influences more often than before and it has become easier and faster for a state of ease, to become a state of disease. The impurity that builds up beyond certain level causes disease. Ayurveda advises periodic or seasonal cleansing programmes, to prevent occurrence and recurrence of such diseases. Individuals can contribute their bit to the society, by preventing manifestation and progression of diseases. This possibility is to be taken seriously and the government should promote the concept of individual responsibility, on one’s health. It becomes ideal when, as US President’s health policy, incentives are provided for healthy ways of living, rather than reimbursing the cost of drugs and surgery. Kalidasa, the great Indian poet, conveys the essence of individual healthcare in a one single line. The context is mythological. In the intense penance to appease Lord Siva, Parvathi ignores her body. Lord appears disguised as a scholar concerned at her deteriorating health and gives this advice, which transcends time, space and that very mythology appear in front of us, as a constant reminder ‘the body is the tool to perform righteous deeds’. (The author is Deputy Director – Technical, with the Arya Vaidya Pharmacy Limited, Coimbatore)

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BOOKS

A travelogue with a difference

T

hough several books on

Lord Vishnu and Lord

Lord Krishna are widely

Sheshanaag, respectively to a

available, most of them

bewildered Akroor. The book also

describe only his commonly

describes Ranga Bhoomi, where

known pastimes. Countless divine

Lord Krishna killed his tyrannical

incidents in his life find a mention

uncle Kamsa and another

in very few books. A few travel

important place Vishram Ghat,

related books and websites give

where he rested.

details of the places associated

journey from Mathura to Mahavan

however, do not cover some less

and Gokul. Mahavan will remain in

known places that are equally

the minds of readers for a long

significant. Now, history is re-

time for the gory killings of

Dev Prasad

written with the

demons and lovely moments like

Jyotisar, where Lord Krishna

launch of the

Krishna showing the entire

uttered the Bhagavad Gita and

book ‘Krishna: A

cosmos in his mouth, to his

places like Bhisham Kund, where

journey through

mother. Raval, the birthplace of

Bhishma rested on a bed of

the lands and

Radha, and then Baldeo, the place

arrows and Ban Ganga, where

legends of

where Balarama stayed, are

Arjuna shot an arrow to the

Krishna’.

described in sequence.

ground, to bring the water from

This

Next, the author takes the

Holy Ganga. The last meeting of

innovative book

readers to Vrindavan, where

Radha and Krishna at Brahma

blends the

Nanda, Krishna’s father, along

Sarovar is also described at

‘legends of

with his family, migrated. From

length in this book.

Krishna’ with the

famous places like Kaliya Ghat,

‘places where the

where Lord Krishna vanquished

readers from Brij Bhoomi (in Uttar

pastimes

and danced on the deadly serpent

Pradesh) to Dwarka (in Gujarat),

occurred’. Its

Kaliya to less known places like

where Krishna established his

author, Dev

Kesi Ghat, where he killed the

kingdom and ruled for nine

Prasad describes

demon Kesi, to Imli Tala, where

decades.

each place in its

Radha cursed a tamarind tree, to

present state,

Nidhivan where Krishna

the marriage of Krishna with

sharing his own

performed the Ras Lila dance with

Rukmini and legend of Rukmini

experiences and

the Gopis, find a mention in the

Temple. The book then takes the

blending them,

book.

readers to Porbandar (earlier

with occurrences

The book also describes a

The book also transports the

It narrates the famous story of

known as Sudamapuri) and the

of the distant

fascinating contest between an

friendship between Sudama and

past.

innocent Radha and a charming

Krishna.

The book

Krishna, in Radhakund. It then

The book gives the details of

starts with an introduction to Lord

takes one to the spot where Lord

Somnath, where Lord Krishna

Krishna. After this, the narration of

Krishna lifted Goverdhan Hill, to

watched the Yadavas get

Krishna’s legends and places

protect the residents from the fury

intoxicated and fight one another,

associated with his pastimes

of incessant rains showered by

till none survived. It also narrates

begins.

Lord Indra. The readers will also

the final journey of Balarama and

get to know about Brahma Kund,

Krishna from the earth to their

described. The book describes

where Lord Brahma tried to test

abode, Vaikuntha.

not only the famous tourist spot

Lord Krishna’s powers and failed.

Mathura is the first town to be

Krishna Janmasthan, where

No book on Lord Krishna can

The last chapter of the book is a travelogue, which helps a

Krishna was born but also

be complete, without referring to

traveller to plan his journey. It

mentions places like Akroor Ghat,

his preaching of the Bhagavad

gives the optimum sequence of all

where Krishna and Balarama

Gita to Arjuna. The book

towns, including the duration of

showed their original forms of

describes the famous spot

stay.

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The readers trace Krishna’s

with these legends. They,

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NEWS LINE

Kollam hosts Second Southern Regional Conference of Tourism Ministers

S

econd Southern Re gional Conference of Tourism Ministers was held in Kollam, Kerala, recently. The event saw participation of states like Andhra Pradesh, Tamil Nadu, Karnataka, Kerala and the Union Territories of Puducherry, Lakshadweep and Andaman and Nicobar Islands. The conference was inaugurated by Subodh Kant Sahai, Union Minister for Tourism. The event was also attended by private sector, representing various trade bodies and associations like FICCI, CII, ADTOI, IATO, HAI, FHRAI, ITTA, etc.

ASIAN TRAVELLER

The conference was held with an objective to bring together all the states, Union Territory Administrations and the private sector stakeholders of the southern region on a common platform, to discuss and take forward a holistic

SEPTEMBER 2011

and integrated development of tourism in the region. The presentations made by the participants highlighted issues relating to development of infrastructure through integrated planning, public private partnership,

convergence of resources, manpower development, strategies for promoting of intra and interstate domestic tourism and implementation of code of conduct for safe, honourable and sustainable tourism.

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ALBUM Lens view of the Second Southern Regional Conference of Tourism Ministers, held at Kollam

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ALBUM

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NEW VENTURE

Glimpses of lighting ceremony of 3M’s corporate office at Cochin

An emerging travel partner

T

esteemed clientele.

o tap emerging business

the travellers, to explore and

opportunities in the tourism

discover the diversity of major

industry, Media Steps India

destinations across the globe. 3M

conceptualisation to management,

is all set to venture into tours and

Tours & Travels is expected to

budgeting to financial

travel market with its maiden

provide the best of travel related

management and all the services

initiative 3M Tours and Travels. 3M

services to the local and

in one umbrella.

will be officially launched on

international tourists. The

September 27, 2011 at a function

company will have associate

special focus on MICE, has

service tour and travel agent and

to be held at Nayanar Hall, Hotel

offices throughout the world, led

already equipped itself to meet

will offer a host of other services

Le Meridian, Kochi.

by a team of experienced, trained

the diverse needs of conference

like hotel booking, car and coach

and dedicated professionals. It

and incentive organisers. The

rental, inbound packaged tour

complete travel solution company,

will also focus on leisure segment,

conference and incentive

operation and handling, air

offering unique travel packages

with an unconditional pursuit of

management services will allow

ticketing, money exchange, etc.

and tourist guide information to

endowing superior services, to its

the company to implement and

www.3mtoursandtravels.com

3M Tours & Travels will be a

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182

execute international and

3M Tours & Travels, with a

domestic conferences - from

3M Tours & Travels will be a full

TRAVEL PARTNER

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SEPTEMBER 2011


HOSPITALITY

Isola Di Cocco

For a memorable stay housing villas, each with its own

are luxurious and they are noted

attacks of wild animals. At Isola Di

of coconuts), a heritage resort

balcony, offering breathtaking

for their stylish, vibrant design. All

Cocco, modified tree houses

situated by the side of the

views and reflecting the

of its rooms get ample daylight

come with all the facilities you are

Kovalam – Poovar - Kanyakumari

magnificence of Kerala’s typical

and offer panoramic view of the

getting at your home.

road, is a unique one in all its

architecture. This heritage resort

stunning natural environment,

sense. Situated amidst the

has all those facilities that your

thanks to the expansive windows.

exuberant coconut groves, on the

mind may aspire for, including

At Isola Di Cocco,

banks of the river Poovar and at

river, lakes, backwaters, country

you will surely

The Isola Di Cocco (the island

the juncture where

boat rides, etc. To top it

enjoy the views of

the tranquil river

all, you can rejuvenate

the beach, Kerala

embraces the roaring

yourself at its ayurvedic

architectural

Arabian Sea, it can

treatment centre.

features and rich

The resort offers a

offer you a

material tones and textures.

memorable stay in

lot of amenities,

the God’s own

including decent

Its heritage

country. It will take

accommodation

rooms are wooden

only 45 minutes drive

facilities, 24 hours room

paneled, with teak

service, swimming pool

or rosewood. Each

to reach this unique resort from both the

and several other services, to

room resembles

Thiruvananthapuram airport and

accommodate

the ‘tharavadu’,

railway station.

all your needs

ancient traditional

and wishes. It

houses of Kerala.

by water, where nature offers her

houses modern

The resort also

bountiful best - a river bank, a

rooms with

offers suite

beach, a lake, ponds and

traditional

accommodations,

backwaters. The view from the

carved wood

resort is exciting, as you can see

furniture and a

the beautiful scenery in the form

verandah,

of panoramic river, beach and the sea. Isola Di Cocco is built in the

The resort is virtually encircled

which come with a Jagdish B Nair Vice President

verandah, a living room, a bedroom and an open-to-

also offers two very unique dining

facing a delightfully laid out, well-

sky modern bathroom. These

and entertainment experiences.

landscaped exotic garden.

suites are centrally air-

Guests can enjoy the resort’s

conditioned.

sophisticated seafood restaurant

Guest rooms at Isola Di Cocco

model of secluded clusters of

Another attraction that Isola Di

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Among other things, Isola Di Cocco- Beach Resort at Poovar

SEPTEMBER 2011

and the open air restaurant. Each

Cocco offers is the tree houses.

offers a distinctively different

Tree houses are modified versions

atmosphere and an extensive

of ‘erumadam’, usually used by

menu of food and drink, satisfying

the tribals, to escape from the

every craving.

PARTNER COUNTRY HOSPITALITY PARTNER

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HOSPITALITY

Vythiri Resort

In the lap of Mother Nature

A

t Vythiri Resort, wrapped in the lush embrace of a tropical rainforest, you will dwell in perfect harmony with nature, pristine and waiting to be explored. Allow yourself to be seduced by the orchestration of delicate and subtle sounds, accompanying nature’s theatre. Quiet elegant and exclusive, the Vythri Resort is a state of mind with breathtaking vistas. Spread over150 acre, the resort is well furnished and equipped with all amenities, to provide the residents an immediate experience of the surrounding sights and sounds. Built of brick with wooden rafters on the roof, furnished in cane, wood and fabrics of discreet elegance, its cottages are equipped with all modern amenities. The accommodations are designed so as to provide residents an immediate experience of the surrounding sights and sounds. Accommodations are available in configurations ranging from heady tree houses, to cottages on stilts overlooking the stream and cottages with jacuzzi, private pools and a

suite. Everywhere, one can hear the muted hiss of the stream. A rope bridge across the stream leads to the restaurant, overlooking the swimming pool at one end and Jose Kainady a sweeping MD view of the forest all around. Built by indigenous tribals with locally available materials, the four tree houses (including 1 exclusive child friendly tree house) set high above the lush canopy of the rainforest, are ideal for

PARTNER COUNTRY HOSPITALITY PARTNER

184

couples and for small families. sive balconies that face the Offering a degree of seclusion, stream rushing by below. The yet close enough to the balconies are great spots to watch a wide variety of exotic birds in the overarching trees, or to sit back reading a book. Vythiri Haven are exquisite cottages, with spacious sit outs, elegantly furnished and facing the stream downstream. Planters Retreat consists of six adjoining rooms inspired by traditional Kerala pathway and the general areas, Vythiri Resort offers 18 architecture, with generous use of wood. Each room come spacious, rustic styled cotwith private plunge pools and tages, with views of the balconies, offering splendid stream and of the forest views of the forest. Set away stretching out above the from the pathway, secluded resort. Vythiri Habitat conand intimate, it is ideal for tains four rooms with exclucouples. Vythiri Resort also provides other facilities like Vythiri Spa, conference hall, ayurveda centre, safe deposit lockers, health club, coffee shop, multi cuisine restaurant, indoor games and several outdoor activities, for the guest. Guests can also relax in their cottages or go for walks in the forest. The resort is just 85 kilometres from Calicut International Airport and 18 kilometres from Kalpetta. www.vythiriresort.com TRAVEL PARTNER

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SEPTEMBER 2011



HOSPITALITY touches the lake. The multi-

of international

cuisine restaurant ‘Funnel’ serves

wines, liquor

subtle flavours of continental

and a

cuisine to spicy delights of coastal

fascinating

Indian. Live western and Indian

display of their

classical music is played on

flaring skills as

Saturdays and Sundays. In addition to lake-facing cottages

Suresh Kumar GM

they serve up the most exotic cocktails. A

and deluxe rooms, the resort houses three top-notch

massive 105 metre long swimming

banqueting facilities of varying

pool, a spa by a well-equipped

capacities, two specialty

health club and an ayurveda

Ramada Resort

Feel the balmy weather

N

estled in a picture-perfect

Kumbalam backwater is part of

restaurants, a lounge bar, a library

centre are the facilities that make

locale, amidst an

the famed Vembanad Lake and the

bar and a sunken pool bar.

Ramada Resort the most sensible

ambience of absolute

resort is just 17 km from Kochi

The spa offers more than 25

choice for a relaxing stay while in

serenity, Ramada Resort is a

and 45 minutes’ drive from Cochin

varieties of herbal and western

Cochin. The sunken pool bar

haven of leisure for the city-weary

International Airport.

massages to treat yourself to foot

Stroke attached to the meandering

reflexology and leave the seat to

pool, where guests can sip on

retreat set within eight sprawling

super luxury rooms with open

relax your body. Club 11 Hundred,

their favourite drink while enjoying

acres, beside the picturesque

glass door that steps into the

the main bar offers the irresistible

a relaxing dip, gives a totally new

lakes of Kumbalam, in the

balcony. The pool stretches to 110

combination of great music,

experience.

outskirts of Cochin. The

metres in front of you and almost

excellent food and a fine selection

www.ramadacochin.com

soul. Ramada Resort is a luxury

It has 24 pool-facing villas and

Mist y Mountain Resort

Gateway to Munnar

W

ith its sprawling tea plantations, pristine valleys and mountains and

optimal haven during any season.

rooms. The main attractions here are the

Located at the gateway to Munnar, the

themed multi-cuisine restaurant, 3000 sq ft

Misty Mountain resort has 50 well-appointed

banquet space, Karoake and rooftop bonfire

is rated so high with holidaymakers. Located

rooms which include 39 double rooms, six

facilities, an entertainment centre, toddler play

only seven kilometres before

deluxe rooms, three suites and two family

area and a quaint gym.

cool air, it’s no surprise that Munnar

reaching Munnar town,

Designed to balance form with function

beside the national highway,

and provide the ultimate setting for work, rest

yet far away to provide an

and play, it offers a fine array of the finest

environment free from the

amenities and dining spaces. The resort

distractions of daily business

portraying Victorian architecture is quite

life, the Misty Mountain

contemporary and in harmony with its

resort overlooks panoramic vistas of the Sahyadri

surroundings. The luxury of the setting will be Suresh P. MD

matched only by the impeccable service and

mountain ranges, verdant tea

attention to detail that leave the guests with a

gardens and even a distant lake. Savour the

memorable experience. The amazing scenic

delights of a sleek mountain-side resort, with

views from the comfort of the valley view

Victorian architecture and colourful and fun

rooms are simply awe-inspiring. True to its

interiors. Warm up by the fire amidst the hues

name, by sundown the resort is enveloped in

of nature and sip a drink while absorbing the

veils of mist, offering the guests a picture

stunning valley view from the comfort of your

perfect mountain holiday experience.

room, for the misty Mountain resort offers an

www.mistymountainresort.in

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SEPTEMBER 2011


HOSPITALITY

Sagara Beach Resort

Caressed by the serene sea

O

verlooking and sharing the light house beach, the southern most and most popular part of the crescentshaped Kovalam Beach, Sagara Beach Resort welcomes you with white sand stretched over miles of romantic coastline. The three-star Sagara resort is constructed in three blocks and has 92 spacious and elegant air conditioned rooms, divided into A/c standard garden view, A/c deluxe, Palace sea view, suites and honeymoon suites. Each room has a balcony, with sea view through the coconut palm fronds that gently sway to the rhythm of the everpresent and soothing sea

breeze. It houses a roof-top multicuisine restaurant, overlooking the Light House beach and the Arabian Sea, where the moistureladen seabreeze refreshes you all day and night. It Sisupalan MD serves mouth-watering Indian, Chinese, Thai and Continental delicacies. The polite and helpful personnel look after your needs promptly and precisely. There are two state-of-theart swimming pools, with crystal-clear water reflecting

the azure sky above and green coconut umbrellas around. The ayurvedic spa at the resort offers massage treatments for various diseases. The treatment is conducted under the expert supervision of Dr V Franklin, who has forty years of experience in

the field. Then, there is a yoga centre where qualified yoga gurus (Teachers) give training and teach the intricacies of the science of yoga. Facilities for short-term yoga treatments are also provided. www.sagarakovalam.com

Greenwoods

In tune with the nature

E

ldorado for nature lovers

romantic honeymoon cottages lie

the breeze to

may sound cliché but

on a quaint hill, surrounded by

caress your

nothing better describes

spice plantation, besides being

being by

breathtaking view of nature at its

Greenwoods. Aptly located amidst

just a stone’s throw away from the

relaxing on the

best. Greenwoods is also

the soul-soothing mountain

ThekkadyPeriyar Tiger Reserve.

hammocks set

equipped with all the facilities to

up just for you,

conduct official conferences with

outside the

a fully equipped conference hall,

cottages. From

the ‘Bodhi’. The restaurants

elephant rides,

‘Amrutham’ and ‘Naadan’ serve

One word that aptly describes

ranges, picture book lakes and shimmering rivers in the lush

Green Woods is tranquility. Get

valleys of Thekkady, Greenwoods

away from the bustling city life,

is not just another resort that

endless deadlines and chaotic

offers you only a fine stay. Along

way of life. At Green Woods, you

trekking, and boating to bird

the authentic tastes of North

with all amenities 26 cozy and

decide what’s best for you - a visit

watching, bullock cart ride and

Indian, Continental, Chinese and

well-appointed cottages and two

to the nearby tourist spots, an

walks through the plantation,

the traditional Kerala cuisine. Live

undisturbed

Greenwoods offer you an

cooking demos and recipes are

expedition

assortment of activities to keep

also given by specialist chefs

over the lake

that adrenaline pumping.

every day. Tucked away in a silent

or just looking

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SEPTEMBER 2011

Shinto K. Jose, Manager Business Development & Brand Building

‘Arthreya’, the Ayurvedic centre

nook in the heart of the ever-

over the acres

offer you a magical rejuvenating

charming Thekkady, Greenwoods

of greenery

experience that assures peace to

offers more than the enigmatic

from your

mind, body and soul. ‘Poyka’, a

beauty and sublime solitude of the

cottage, with a

swimming pool that makes you

wilderness. An open rabbit park, a

hot cup of

feel like floating through a tranquil

separate butterfly garden and a

coffee in

jungle lake. ‘Ambara’ is a treetop

rose garden will testify it.

hand. Allow

that gives you an amazingly

www.greenwoods.in PARTNER COUNTRY

HOSPITALITY PARTNER

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HOSPITALITY

T & U Leisure Hotel

An ideal hideout amidst the tea plantations

U

nending expanse of tea

The multi-cuisine restaurant

plantations, pristine

‘Top Station’, serves very delicious

valleys and mountains,

food to the guests. With a seating

exotic species of flora and fauna

(theatre style) capacity of 120

in its wild sanctuaries and forests,

people, conference hall at T&U is

aroma of spice scented cool air -

perhaps the most ideal hideout to

yes! T & U Leisure Hotel in

mix business

Munnar has

with pleasure.

all these

It is well

and more.

designed with

It’s a place

sober and

you would

striking colours

love to visit

and state-ofSumesh Joseph Director

- a place you would never wish to

outdoors add to the details of the

Munnar town and is close to all

leave. T & U Leisure Hotel is a 3-

evolution of the tea industry. In a

the site seeing areas. The rooms

star hotel surrounded by lush

way, if you look closely, the

are very spacious and categorised

conferencing facilities for a

green valleys and various

leisure hotel has

into 16 standard rooms, 10

successful event. The group will

plantations. It offers picturesque

just become the

deluxe, three suite rooms and one

be launching Kofiland, its new

sights and scenes that enthral the

‘and’ between Tea

honeymoon cottage connected to

resort in the heart of coffee

guests. The plush 30 rooms, the

& you. The hotel

a small hanging bridge. All the

plantation at Thekkadi, soon.

interiors, the lobby and the

is just one kilometre away from

rooms are facing the valley.

www.tanduleisurehotel.com

the-art videoaudio

Carmelia Haven

The seventh heaven!

T

here is a wonderful aroma

melting away. Take in the beauty

absolute silence and fresh air. The

of herbs and spices

of plantations that stretch over

fully equipped ayurveda centres

comfort and happiness. The

surrounding the Carmelia

hectares of land and devour the

regain all the vitality of your true

spacious deck has a seating

Haven. Carmelia Haven is a

greenery with all its splendour

self and

capacity of fifty

plantation resort of different

and natural charm.

completely

for a grand

refresh the

party or family

varieties of spices like cardamom,

At a height of 4000 ft above

pepper, clove, nutmeg, ginger,

sea level, the rooms at Carmelia

tourist.

get-together.

cinnamon and many more. Set in

Haven Resort are categorised into

Kolumban, the

The Town

the midst of captivating greenery

cave room, suite room, deluxe

multi-cuisine

House is a

and nestled right under the never-

cottage, honeymoon cottage and deluxe room, all overlooking the

restaurant and Scaria Jose Director

the open restaurant

service Unnikrishnan Nair GM

apartment in the heart of the

lush green

serves a wide array of delicacies

city in Kochi that offers a

plantation. The

to the tourists. ‘Nattukoottam’ the

comfortable stay for the guest to

exotic rooms and

conference hall can accommodate

enjoy every moment during their

circular cottages

up to 300 people in theatre style.

stay. Kailasam, an exceptionally

provide privacy

Spice routes luxury houseboat

beautiful property of Carmelia

combined with

‘cardamom’ is par with the five

Haven offers long strolls of

luxury, to suit the

star facilities and has two

plantations and tea processing

needs and moods

spacious rooms- Alleppey Green

factory for the tourists to enjoy

ending blue expanse of the sky, in

of the tourist.

Bold and Njallany, which are fully

every moment of their stay with

Carmelia Haven, Thekkady, you

The tree-top wood cabins

air conditioned and splendidly

mountain safaris, bird watching

can feel your tense muscles

‘Erumadom’ and the specially

decorated with all modern

and trekking.

starting to relax and the stress

created underground cellar give

amenities for your complete

www.carmeliahaven.com

PARTNER COUNTRY HOSPITALITY PARTNER

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HOSPITALITY

The Silver Tips

Where you are the Star

N

estled in the picture perfect foothills of Munnar, the Silver Tips, with its ‘Classic Movies’ theme, is a perfect place to spend quality time with your family members. It is an architectural marvel inspired from the contemporary style. The façade is impressive and reflects classiness. The bedrooms, the lounge Mughal-e-Azam, the Indian and multi-cuisine restaurant Mayabazar and the coffee shop Sound of Music, complement the architectural beauty. The premium resort mirrors the world of movies. Its décor and ambience reflect

the grit and glamour of the silver screen, right from the lounge and lift lobbies, to the rooms and restaurants. Most of the sights seem familiar from the world of cinema and its magic beckons at every turn. James Mathew It begins with Managing Director the grandeur and rich ornamentation of the Mughal-e-Azam lounge and it extends to the mythical appeal of the multi-cuisine Mayabazar restaurant and runs to the Sound of Music coffee shop, where you can imbibe the best of Munnar’s

PARTNER COUNTRY HOSPITALITY PARTNER

190

teas, while tucking into delicious vegetarian fare. It has 48 executive rooms and two suites. The rooms are spacious and offer a panoramic view of the pristine Munnar, so that you can enjoy the scenic beauty every moment, even if you are indoors. Every room has a theme taken from a popular movie from the international or Indian arena. It is reflected in the décor through the props

with indoor games and the well-stocked Behind the Scenes video library, which lends DVDs, books and magazines, help you get rid of the blues on a rainy day. If you are a fitness fanatic, there is the Off Screen multigym. And if you prefer being pampered, there is an ayurvedic spa that relieves stress and rejuvenates your body. While the fun of films can

used in the sets. The barn doors are something that will take you to a different world, the glamorous world of movies. Impressive and tastefully appointed designs make the lounge Mughal-e-Azam a class apart. The Persian inspired décor is sure to take you to the era of the great classics. This delightful dip into celluloid dreams and dramas continues the way up to the spacious Megaplex conference hall, with state-of-the-art facilities that can be used for corporate conclaves or friendly get-togethers. The Interlude recreational area

make your family’s holiday in Munnar an unforgettable one, do not forget that this hill station of breathtaking beauty is surrounded by places worth a visit at any time of the year. The Silver Tips, the EVM group’s foray into the hospitality segment, lacks no modern amenity. There is satellite television and directdial telephones with voice mail in all the rooms. It is worth mentioning top-class service from a team of courteous and efficient staff, including room service waiters, who bring you a bottle of water with a smile even at two in the morning. www.silvertipsmunnar.com

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SEPTEMBER 2011


HOSPITALITY

Travancore Court

is an ideal venue for conferences,

Royal experience

functions. The hotel is renowned

T

he hospitality industry of

seminars, meetings and banquet for its catering services. The East India Company, the multi-cuisine

Junction railway station.

restaurant at

The ethnic interiors remind us

the Queen of the Arabian

of the exotic and royal style of

Travancore

Travancore Court. Designed for

living, equipped with modern

Court is

people seeking both business and

facilities for the convenience of

spacious and

pleasure, the Travancore Court is

guests. There are over half a

offers a wide

one of the quality accommodation

dozen suites that overlook the

relishing

Sea is now ruled by the

providers in the heart

magnificent Arabian

of Cochin. The hotel

Sea. There is also an

Suresh Sukumar, GM

spread of Kerala,

finely blends

aesthetically designed

Moghlai, Chinese and Continental

traditional interior

lounge in the seventh

cuisines. The coffee shop, made

styling, with

floor, which guests

contemporary

can use. The hotel rooms

comforts and

are imbued with

celebrates the culture of the land, with its antiques,

character and individuality

furniture, murals and paintings.

complete with polished wooden

Close to all major shopping

floors, chesterfield sofas and

and business centres in Cochin, it

metal crafted cots. The suites in

is 45 minutes drive from the

Travancore Court Hotel have

Cochin International Airport to the

luxurious living rooms and

Travancore Court and just five

sumptuous bedrooms. You can

minutes away from the Ernakulam

soak in the sheer luxury of the

spacious presidential suite, which has a jacuzzi, bar counter and exotic décor. The Travancore Court comprises of 50 well-appointed luxurious rooms, which include 13 deluxe, 30 suites, six executive suites and one presidential suite. Banqueting facilities are also available in the hotel for making your parties memorable. The Travancore Court hotel in Cochin

distinctive by its exquisite décor, serves lip-smacking Italian and Mediterranean fare and a rich array of desserts. At The news room, its themebased coffee shop, one can sip delicious coffee and bite into scrumptious snacks, while flipping through newspapers and magazines or chatting with friends. www.travancorecourt.com

Poovar Ayur veda Village

For a perfect ayurvedic experience

P

oovar is an explorer’s

experienced doctors and

wash over you.

haven, where an island of

masseurs, who apply the

The Poovar

indescribable beauty

traditional know-how with care, at

Island Resort

awaits you, just 30 kilometres

the right places to maximise the

has 78 cottages

away from Thiruvananthapuram.

healing potential. The resort offers

in different

Poovar Island Resort has created

a thoughtfully crafted package of

categories,

a perfect ambiance to enjoy,

therapies designed to relax,

including land

understand and

refresh and

cottages,

absorb the ancient

rejuvenate its

premium land

remedies of

guests. Therapies

cottages,

ayurveda. The resort

and treatments on

superior land

has an exclusive

offer include those

of facilities to ensure complete

ayurvedic treatment and

satisfaction of the guests. Its

rejuvenation centre in ‘Ayurveda

facilities and services for guests

Village’, with all the facilities and a

include fully equipped gym, health

medicinal ‘Herbarium’, providing

and reflexology massage centre,

effective and long-term benefits of

for rejuvenation, purification,

ayurveda. The ‘Ayurveda Village’

immunisation, stress management

cottages, floating cottages,

currency exchange, beach

is one of the few places where

and weight loss. Feel the

ayurveda cottages and ayurveda

volleyball, indoor games, pool

6,000-year old ancient healthcare

pressures and tensions seep out

deluxe cottages.

bar, swimming pool, sports and

system is still practiced in its

of your mind and soul. And let the

The Poovar Island Resort

purest form. They have a team of

tranquillity of Poovar Island Resort

provides a comprehensive range

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SEPTEMBER 2011

shopping boutique, foreign

recreational facilities, etc. www.poovarislandresort.com PARTNER COUNTRY

HOSPITALITY PARTNER

191


HOSPITALITY

Alila Diwa Goa

Experience the traditional Goan essence

A

lila Diwa Goa is just 20 minutes from Goa Dabolim International Airport, near the Majorda beach. Relaxation reigns here amid a serene landscape of lush, verdant rice plantations flowing towards the Arabian Sea. It is like entering a sanctuary of contemporary elegance inspired by traditional Goan design - steeply pitched roofs, ceiling high columns, cool veradahs and tranquil courtyards. Whether enjoying an intimate couple’s retreat, or a getaway for the entire family, the resort’s 153 rooms and suites offer ample space, comfort and serenity. The hotel is equipped with a grand ballroom, two meeting rooms with sophisticated and technologically advanced conference facilities and a large outdoor lawn that can accommodate up to 300 persons. The resort boasts of intelligent design, reminiscent of traditional Goan and Portuguese aesthetics and architecture, with contemporary functionality. Alila Diwa Goa Hotel offers different types of rooms- terrace, loft, family terrace, diwa suite and alila suite,

PARTNER COUNTRY HOSPITALITY PARTNER

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engage and excite your taste buds, with an ever-changing menu that ranges from light and refreshing to fine dining. At the heart of Alila Diwa Goa is an infinity pool that extends out into the paddy terraces. The guests at the hotel can enjoy two innovative and diverse restaurants featuring a fusion of modern and rustic ambience and Saji Joseph contemporary interior GM design, with live kitchens serving eclectic cuisines. It has six live kitchens offering a variety of cuisines spanning both international and local. The edge bar is an edgy all day lounge bar, offering premium wines and cocktails. Alila Diwa’s new diwa wing is designed as an enclave of exclusivity, boasting its own lap pool, with an open air jacuzzi and a hot tub. At the Bistro restaurant, the dedicate culinary team will delight guests with its home-made specialties catering to every palate. Guests can enjoy an all-day breakfast menu or the menu of the month, featuring fresh seasonal delicacies. www.alilahotels.com/diwagoa

designed for quiet indulgence. The rooms and suites are designed with an amazing bath experience, luxury bedding and a private terrace, to take in the picturesque setting. Spread across 300 square meters, the hotel lobby is reminiscent of a traditional chapel that opens into the courtyard. Threebedroom presidential Ankur Rastogi villa comes with a Director S & M private plunge pool and a villa host, offering an unprecedented level of private space at 3,800 square feet. Overlooking the hotel pool and surrounding paddy fields, Vivo, one of its restaurants, offers a relaxed ambience for all-day dining within its airconditioned and shaded open-air spaces. On the menu is a delicious mix of international, local and pan-Asian flavours, with plenty of healthy choices to suit every palate. An elaborate breakfast spread of Western and Indian dishes is complemented by items fresh from the bakery, fresh fruits, gourmet teas and Alila’s special blend coffee. At lunch and dinner, five ‘live’ counters will TRAVEL PARTNER

ASIAN TRAVELLER

SEPTEMBER 2011


HOSPITALITY

Hindustan Beach Retreat

spectacular view of the sea. Up

souls on the legendary

here, you can unwind, watch a

Papanasam Beach as it is

Feel the waves

perfect sunset or sunrise and let

believed that the waters of the sea

its chef pamper your taste buds

absolves the sins and gives

with a wide bouquet of seafood

peace. Varkala is also renowned

from exotic starters to elaborate

for its 2000 year old Janardhna

set overlooking the pool with a

continental and ethnic fare. You

Temple, the Sivagiri Mutt, etc. The

view of the blue sea beyond.

can even savour the fresh catch of

resort is accessible by road and

the sea.

connected by train to other major

D

riving down the quiet

with fine fabrics,

roads in the quaint little

exotic furnishing

town of Varkala is itself a

and silver

memorable experience. To your

turtles. The

surprise, the sea rises up to meet

resort offers

you at the end of the road. And,

some of the

as you step out into the beautiful

most modern

setting of Hindustan Beach

amenities to its

Retreat, the sheer closeness to

guests. The pool

the wide expanse of blue seas,

side restaurant

takes your breath away. Hindustan

with its exquisite wood work has a

Beach Retreat is well placed on

beautiful ambience. It is a place to

Anil Kumar Partner

the sandy

relax and enjoy a

Papanasam beach

mouth watering

at Varkala and

array of food -

hence a perfect

Indian, Chinese

destination for an

and continental.

enchanting beach

The restaurant is

holiday. The resort has 27 well appointed rooms, each one with a

Its seafood specialty

great view of the sun and the

restaurant is appropriately located

sand. The rooms are embellished

on the roof top, with the most

ASIAN TRAVELLER

SEPTEMBER 2011

The place is renowned for doing the rituals for departed

towns. www.hindustanbeachretreat.com

193


HOSPITALITY

Grand Plaza

Live the royal way

G

rand Plaza, Munnar is a premium property from EVM Group, one of

Kerala’s leading business houses.

tea plantations. The rooms are

It is a place that convenes

classified into Elegance,

ambience of the

Ambience and

scenic vistas of

Suite-rooms.

green nature

Each room is

without

exquisitely

requirement, while Ambience

cuisine restaurant at Grand Plaza

compromising

furnished, with

offers real cozy rooms with

with majestic setting, serves

in luxury, food

all modern

unmatchable amenities and

Indian, Chinese and Continental

facilities. The

breathtaking views of lush-green

cuisines. The round the clock

hotel provides

Kannandevan hills. Its Eminence

restaurant offers quality service

a soothing

suites are luxurious and spacious

and a discrete atmosphere.Grand

and mist filled valley. Grand Plaza is a great

Dr. Xavier Mathew M.D. MD

Srijeet Teqedat GM

place to relax and unwind. Fresh

ambiance and perfect setting for a

and come with a separate living

Tee Off, the fully equipped board

greenery adorns the entire

romantic getaway. Its elegant

room, dining space and dressing

room, overlooking the golf course

landscape, with plenty of lighting.

rooms are well appointed to

area. Here you will be treated like

can accommodate 150 people. It

pamper you for an unforgettable

a king with uncompromising

is an ideal setting for corporate

furnished spacious rooms,

vacation by emphasizing even on

service.

events.

offering a breathtaking view of the

the minute of the details of your

The hotel offers 39 elegantly

Grand Spices, the multi-

www.grandplazamunnar.com

Lulu

Making ever y event special

L

uLu International

conference. This is the right place

contemporary weddings. Lulu

three different halls and can seat

Convention Centre and

for an exciting journey through

features seven upscale venues,

20 to 450 people. The Central

Garden Hotels is the largest

scintillating cultural and mega

which can accommodate up to

Courtyard Lulu Greens is a lush,

convention centre in Kerala and

events, most

5000 people at a time. The Non A/

green, open air venue apt for

the second largest in India. This is

memorable

c banquet hall Lotus can

evening functions and get-

a place for the connoisseurs, who

dance, music

accommodate

togethers. It can easily seat up to

seek a different setting for any

concerts,

1000 people,

2000 people.The place also holds

wonderful event. With a built-up

marriage

while its Grand

Lulu Garden hotels, with 30 fully

area of 150000 sq ft, the sheer

functions,

Hall is

air-conditioned luxurious

spaciousness and opulence of the

product

equipped with

executive rooms and five suites,

launches or

the most

with double occupancy. The Clay

stays. LuLu,

modern audio-

venue is enough to take anyone’s breath away! Situated in the

M. A. Yusuffali MD, EMKE Group

Oven restaurant at Lulu offers Jose Sebastian GM

international cuisines for the

cultural capital of the God’s own

which has entered into its fifth

visual facilities.

country, LuLu offers a fusion of

year, has become a landmark of

The mini

gourmet’s delight. It also has a

the contemporary and the

Trissur as the most sought-after

conference hall Safina is an air-

well-equipped health club and a

traditional look, providing a venue

MICE destination in India. Lulu

conditioned and carpeted hall,

kid’s play park, for recreation.

that enhances and an ambience

also promotes hitherto unknown

which can be segregated into

www.luluicc.in

that indulges. As one of the most

Trissur, drawing travellers to the

advanced conference facilities,

destination. It has hosted several

this is where your events turn

international and national level

extraordinary and your stay

conferences, seminars,

becomes exemplary.

exhibitions, meets and more. At

The Lulu in Trissur is a

the same time, LuLu is also the

peaceful retreat into a formal

most sought-after venue for

business meeting, convention or

theme-based traditional and

PARTNER COUNTRY HOSPITALITY PARTNER

194

TRAVEL PARTNER

ASIAN TRAVELLER

SEPTEMBER 2011


HOSPITALITY

Surya Samudra

The Sun and the Sea

F

ringed by headlands that rise steeply above the shore, Kovalam is almost completely covered by coconut palms. With three adjacent crescent beaches and a massive rocky promontory on the beach, Kovalam has created a beautiful bay of serene waters. The breathtaking lighthouse, the swaying palms, the rocky cliffs and the unspoilt beaches are just some of the features that make Kovalam an integral part of the Kerala experience. And, Surya Samudra, a perfect blend of style, convenience and commitment to tradition, is located 30 miles from the tip of the subcontinent, a few minutes from the historic Vizhinjam harbour and the first property in Kovalam that gives the discerning traveller an opportunity Anju Chandrasekhar to stay in and experience MD a traditional home. Surya Samudra make you feel doing nothing, but soak in the sun, going for a leisurely swim, or gorging on fresh seafood. The lure of golden sunshine, soft sand and clear blue waters is all what welcomes you to Surya Samudra. Set in inspiring environs, every room of the hotel overlooks the sea and the sprawling lawn stretches up to the beach. In its very design, location and ambience,

it captures the essence of the sun, the sand and the sea. Visitors can surf on the waves, taste some of the best seafood delicacies or simply let the calm of the deep blue overwhelm you. One of the greatest symbols of Kerala’s eco-conscious architecture is the ancient homestead - the Tharavadu house. Surya Samudra Kovalam is where that glorious era of architecture has been saved from extinction. The terracotta roofs, tiled floors, wooden pillars and ornate doors evoke a heady sense of romance with the past. Every article of furniture, painting, and decoration is a handpicked page out of history. Of course, to keep in tune with the times, each residence comes complete with all modern amenities. Some of these residences stand graciously on a cliff offering magnificent views of the sea. Others sit snugly in palm groves that dot the hillside. Oottupura, the sea facing all day dining restaurant open round the clock and offers a combination of global cuisine and Kerala. Kanal, the grill, offers an eclectic array of evening specials, hot off the coals. Madira, the poolside bar, presents views of an endlessly stretching Arabian Sea. Spa Niraamaya at Surya Samudra Private Retreats draws the best from natural therapeutic traditions across the world to reinvigorate, rejuvenate and restore your mind, body and soul. Spa

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SEPTEMBER SEPTEMBER 2011 2011

Niraamaya offers traditional ayurveda and yoga, authentic Thai therapies, Chinese treatments like reflexology and the best of European natural healing practices. The newly introduced Jetlag therapy, signature baths and scrubs show its continuous efforts at innovation. The extensive offerings make Spa Niramaya a truly unique experience. Surya Samudra Private Retreats, the hospitality arm of Jupiter Capital Group, plans to develop five similar boutique properties in spectacular locations like Wayanad, Goa, Chikamangalur, Kumarakom and Puducherry. www.suryasamudra.com

PARTNER COUNTRY HOSPITALITY PARTNER

195 195


HOSPITALITY

Fortune Hotels

First-class, full-service business hotel

F

ortune Park Hotels, a

Park Orange, Manesar, in the near

attentive service and competitive

wholly owned subsidiary of

future.

pricing, has made it popular with

upscale hotels in the 4+ to 5 star

travellers in all categories, both

category, offering contemporary

domestic and international.

product and services, located at

The chain offers full service

ITC Ltd, is a professionally

The ‘Fortune Select’ are

managed hotel management

without compromising on quality,

company, with 63 alliances across

at a very people-friendly price.

business locations in metros, mini

47 cities. Set up 1995 to cater to

While business travel accounts for

metros and key leisure locations.

the first class market segment in

much of its revenue, convenient

business and leisure destinations,

locations, excellent cuisine,

The ‘Fortune Park’ hotels are business hotels in the mid-scale,

today it has emerged as

between 3-4 star categories, while

one of the fastest

the ‘Fortune Inn’ hotels are full

growing hotel chains in

service business hotels with 30 to

the first-class, full-

50 rooms. Patronised mainly by

service business hotel

business travellers, the chain

segment in India.

attracts a large number of leisure

The chain has

travellers, with its convenient

extensive expansion

locations, service quality and

plans and it is likely to

excellent cuisine. ‘Fortune

open Fortune Select The

Holidays’ has been created to

Savoy, Mussoorie;

specially cater to the domestic

Fortune Park Aruna,

leisure segment.

Chennai and Fortune

www.fortunehotels.in

The Dune

A thematic hotel with soul and comfort

D

esigned to cater to the growing demand for long stay destinations, The Dune, spreads on 35 acres with

unique 30 aesthetic villas and 20 rooms that fuse modern and traditional architecture, swimming pool, organic farm, tennis court and 700 m of sea front, is located 150 kilometres south of Chennai and just 15 kilometres from Pondicherry. At Dune, cultures, ideas and people merge with one another. Being one of the quality accommodation providers in Pondicherry, with timely

It houses an organic farm, swimming pool,

Since there is a refreshing sea breeze most

innovations and due up-gradations, the Dune

of the time, some of the accommodations are

tennis court and 700 metres of sea front. Its

has added two wood houses, the pool house

not air-conditioned. Built using reclaimed

two restaurants, Fun and the Lounge serve

and the courtyard house

building material from South

healthy gourmet fusion food, prepared using

recently, to its attractions.

Indian colonial houses,

organically farmed vegetables. The seafood

Chettinad palaces and Kerala

bar serves fresh seafood cooked in the grill,

sparsely spread and discreetly

planter's mansions, the

the barbecue or the tandoor, with fresh salads,

hidden over 30 acres beside

accommodation facilities are

sandwiches, snacks and drinks. The paradise

Each one of the bungalows

the beach front is known for its unique

fully equipped with solar hot water system,

spa, one of its attractions, offers ayurvedic

furniture, facilities and size. They offer rooms

low consumption bulbs and waste water

treatments, yoga and meditation as well as

ranging from ones for couples to ones for

treatment plant.

many alternative therapies, including Watsu,

families or friends with lounge and private gardens.

The commitment to reduce the impact on

magic water treatments.

the environment is always upheld by the Dune.

www.thedunehotel.com

PARTNER COUNTRY HOSPITALITY PARTNER

196

TRAVEL PARTNER

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SEPTEMBER 2011


HOSPITALITY

Ambica Empire

Luxur y at its best luxury hotel. Green chillies, its coffee shop,

extensive range of fine wines,

will let you relax and enjoy your

liquors and cigars. Its spa Ambica

coffee moment with one of those

Empire offers a complete range of

delicious treats sure to satisfy

services for body, mind and spirit.

you. Also, the Royal Palate

A

cosy and intimate, with an

The Ambica Empire is an

restaurant is specially designed to

inspired choice of venue for a

stir the senses with international

meeting, conference, seminar or

flair and to entice your

any occasion. It has

mbica Empire, the hotel

people, a multi-cuisine restaurant,

palates. At the Royal

four conference rooms

with a heart, is standing

a coffee shop, a fantastic live pub

Palate, experience the

and private dining in

fabulously in the

and a latest spa, for the business

luxury of flawless

different sizes and

downtown of Chennai, with a

and luxury travellers. This hotel is

service and exquisite

decorative styles, for

unique and royal ambience.

truly at par with any luxury hotel in

cuisines in a

200 to 600 guests. The

Ambica exudes a graceful and

any part of the world. Ambica

distinguished setting. The

service begins from the moment

timeless elegance, blending a

offers an array

restaurant offers a truly distinctive

you decide to stay. The hotel and

sense of the past with what is

of personal

atmosphere, perfect for any

the team have been meeting the

contemporary. Hotel Ambica

comforts

occasion. Palate includes flavours

standards of contemporary

Empire is in the forefront of

reflecting its’

from traditional south and north

hospitality. The group is also on a

creating new hospitality

belief in the

Indian to Chinese and Italian.

major expansion spree, with new

experiences for the discerning

highest

travellers.

standards.

contemporary bar, is the place

states. Hotel Ambica Empire, the

Come and melt

where atmosphere radiates the

hospitality division of the Ambica

into your room,

sophisticated allure of today’s

Group, also has interests in real

The hotel is located centrally,

Kalathinathan GM

with close proximity to the nodes

Million Dollars, the

properties coming up in different

of transport and major business

decorated and adorned with rich

generation with a wide variety. It is

estate, multiplexes, complexes

and shopping centres. It houses

colours, vibrant artwork and spoil

an ideal venue for pre or post-

and non-conventional energy

90 well appointed rooms, five

yourself with everything a traveller

dinner drinks or a simple evening

generation.

banquet halls seating 20 to 500

should expect from a first-class

cocktail. The pub at Ambica is

www.ambicaempire.com

Cosmos Tours and Travels

The perfect travel partner

W

ith the Arabian Sea in

Tours and Travels, a leader in the

ayurveda packages, spiritual

UK. Cosmos Tours & Travels is

the west, the Western

field of travel and tourism, helps

packages, conference and

recognised by Ministry of Tourism,

Ghats in the east and

you decide what is best for you in

convention arrangements,

government of India and an

the Gods’ own land.

houseboat and motor boat cruise,

accredited tour operator of Kerala

professional guide services,

tourism. It is also a member of

network of 44 rivers, Kerala enjoys unique geographical features that

Cosmos is

have made it one of the most

endowed with

contract services, railway ticket

IATO, KTM and ATTOI. It offers

sought after tourist destinations in

quality services

booking, sightseeing tours and

round the clock service with both

Asia. Coconut groves, paddy

to esteemed

anytime airport/railway station

A/c and non A/c vehicles. The

fields, sun kissed beaches,

clients at the

transfers etc. Cosmos Tours and

reservations, service staff and

emerald backwaters, verdant hills,

most

Travels in Thiruvananthapuram,

drivers are professionally trained

affordable and

established in 2000, is equipped

and service oriented. Above all,

reasonable

with modern fleet of luxury cars

hassle free bookings, reasonable

prices. It offers

and coaches ranging from Indica

rates and prompt services make

rain forests, exotic wildlife, P.S. Chandrasenan CEO

breathtaking waterfalls, ayurvedic health holidays, enchanting art forms, magical festivals,

a wide range of services like

cars to large luxury coaches to

Cosmos Tours and Travels the

architectural monuments and lot

airline booking, worldwide hotel

suit your needs. It has branch

favorite travel partner for tourists

more - the Gods’ own country has

reservations, tailor-made tour

offices in Kochi and Bengaluru

worldwide.

something for everyone. Cosmos

packages, honeymoon trips,

and associate offices in UAE and

TRAVEL PARTNER

ASIAN TRAVELLER

SEPTEMBER 2011

www.cosmoskerala.com PARTNER COUNTRY

HOSPITALITY PARTNER

197


HOSPITALITY

Edasser y Kayal Resort

Backwaters, nature and more

A

t Edassery Kayal Resort

conditioned and the specially

Kumarakom, you do not

designed cottages present an

have to go for the

room overlooks the lake. It houses Rani, a multi cuisine

fine cuisine and most modern facilities, for discerning business

exquisite array of amenities and

restaurant that offers Kerala and

travelers. It can accommodate 100

backwaters. It is the place, where

provide all that a guest desires. Its

continental dishes. Another

persons in theatre style and 40

backwaters come to meet you.

sumptuous interiors include

attraction is its 24x7 coffee shop

persons in U shaped

Edassery Kayal Resort is a

ethnic furniture and luxury fittings.

Chithira, which welcomes the

arrangement, with facilities like

paradise untouched and

Stress is given to traditional

guests with specialised coffee,

unexplored, which is spread

patterned furnishings. While its

tea, snacks, etc.

across three

courtyard rooms come with

acres of

private open-sky shower and

conference hall ‘Marthandam’

beautiful

luxurious lawns, each of it deluxe

offers impeccable service, luxury,

The air-conditioned

backwaters. Here, tourists

LCD projector, sound system,

can enjoy the

laptop, internet connection,

glory of Gods own country.

projection screen, etc. To conduct E.J. Davis MD

open air sessions or training

The enchanting

exercises, amphitheatre is an

backwater resort is 15 kilometres

ideal venue. The property is

from Kottayam and 50 kilometres

marketed by Green Shore

from Cochin.

Holidays and Resorts Pvt Ltd.

The rooms are fully air-

www.edasseryresorts.com

Sun Tara Beach Resort

Sea and the beach

T

he Sun Tara Beach Resort

surroundings. The rooms are

in Kovalam is a metaphor

replete with a string of modern

for blissful living.

accessories and they are

Surrounded by natural fabrics, the

categorised

resort has palm trees dancing to

into spacious

the tunes of the soothing sea

suite rooms,

breeze. All of its tastefully

super deluxe

ornamented 12 sea facing rooms

rooms and

come with a host of facilities. With

deluxe rooms. Sun Tara

the offerings such as restaurant, ayurvedic treatment, conference

S. Rajendran MD

Beach Resort

rooms has its own private balcony

professional guest service, with a

is nestled into

overlooking the sea. All rooms are

smiling face. The resort also

services, you will feel truly

the hillock and located off an

air conditioned and have balcony

offers rejuvenation packages,

enlightened in its tranquil

ancient village at Vizhinjam and

sit out over looking the beach, just

including rejuvenation therapy,

hall and other personalised

close to Kovalam beach. Sun

body purification therapy, body

Tara is an ideal resort, where

immunisation/longevity therapy,

you can enjoy the sweet

etc. Rejuvenation therapy includes

fragrance of flowers in the air

body massaging, with hand and

and towering palm trees sway

foot, using medicated oil and

in the air breeze. The

beyond. All rooms are furnished

cream. The treatment is good to

panoramic view that the resort

to international standards and

rejuvenate the body, mind and

offers from its 12 rooms is

there are committed staffs to

soul.

mesmerising. Each one of the

provide you with personalised,

www.suntarabeachresort.com

PARTNER COUNTRY HOSPITALITY PARTNER

198

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SEPTEMBER 2011



HOSPITALITY

Clouds Valley

For a perfect hillside retreat

C

louds Valley, set against the breathtak ing backdrop of Munnar, is one of the most wonderful hotels to be in. This leisure hotel welcomes you to the beautiful mountain peaks surrounded by a veil of mist, splendid green valleys and twinkling streams. The pristine and unpolluted air, beautiful weather, and remarkably affable ambience of this hillside retreat leaves you feeling refreshed and rejuvenated. Clouds Valley, a four star facility hotel in Munnar, caters

to the needs of the business travellers as well as tourists who come to explore this idyllic hill station. The elegant hotel with 54 Rooms is conveniently located in the heart of Munnar and offers you a perfect base for your stay in this tranquil hilly terrain. In the A R Mohan Managing Partner elegantly and attractively designed interiors at Clouds Valley, comfort and style

PARTNER COUNTRY HOSPITALITY PARTNER

200

blend in harmony offering a peaceful ambience for the visitor. Equipped with modern facilities, all the rooms offer an aesthetic and enchanting milieu of Munnar. The Suites and Valley View Rooms help you relax in peace and solitude, after a hard day’s toil. Sanil Managing Partner The comfortable accommodation elevates the guests to a relaxed private space away from the hubbubs of the habitat. The hotel has an exclusive Multi-cuisine Restaurant that serves Continental, Chinese, Indian and South Indian cuisine. Relish the delicious delicacies served for breakfast, lunch and dinner at this restaurant, it will leave you asking for more. The Roof garden Restaurant at Clouds Valley is an ideal choice and venue for formal and family gatherings.

It’s spacious and well furnished Conference halls offer assembly spaces of varying sizes suited for corporate gathering, training courses, meetings, gettogethers and special occasions. The conference and meeting rooms are equipped with the latest audio-visual support, Wi-Fi, wired internet access and gym and spa into its array of service for the guest. The hotel also provides round the clock Reception Travel Desk Facility, Car Rental and secure parking space for vehicles and other

contemporary facilities. In all warmth, the Clouds Valley also offers a multitude of recreation and exciting leisure activities like Angling, Trekking and Plantation tours to unwind in the lap of nature. www.cloudsvalleymunnar.com

TRAVEL PARTNER

ASIAN TRAVELLER

SEPTEMBER 2011



HOSPITALITY

The Quilon Beach Hotel and Convention Centre

Face the sea

T

he Quilon Beach Hotel and Convention Centre, the first fivestar luxury hotel in the southern gateway to the backwaters of Kerala, is ideally located at the serene beach in Kollam, with the pulsating Arabian Sea on one side, M G Park and the main city on the other side. The national waterway, the Ashtamudi Lake, can be seen right in K. Sreekumar front of the CMD hotel. The Quilon Beach Hotel offers seven wonderful views, which include the sea, beach, park, city, greenery, port and backwaters. The Quilon Beach Hotel is a 12-storied centrally air conditioned state-of-the-art hotel, with 95 sea facing rooms. The facilities include a multi-cuisine restaurant, bar, coffee shop, roof top barbeque restaurant, an infinity pool, a roof top pool and an International convention

centre, with a capacity to accommodate 1500 persons. The Infinity pool alongside the restaurant offers a stunning view of the Arabian Sea. Mind blowing blend of blue sky, bright sunlight and the blue sea is sure to lure your senses while you relax in the pool. There is a pool bar to enjoy a few drinks adds to your swimming experience. The Quilon Beach Vineeth K. Nambiar Hotel is all GM geared up to provide professional MICE tourism infrastructure and services, making it an ideal venue for corporate world. Expert event management services are provided by the hotel on a package or customised basis. The participating delegates and executives can enjoy a comfortable stay, with all fivestar facilitates. The hotel also arranges sightseeing trips. There is a 10-room ayurvedic centre, which is run by

PARTNER COUNTRY HOSPITALITY PARTNER

202

Somatheeram Ayurvedic Group. Somatheeram ayurvedic centre at the The Quilon Beach Hotel has 10 sea facing treatment rooms and provide different treatments for body and beauty care. Somatheeram has a team of eminent doctors, providing ayurvedic solutions using herbal ingredients to ameliorate modern day ailments caused by lifestyle iniquities. The 1500 seats international convention centre at The Quilon Beach Hotel is one of the finest conference centres in India. It promises an amazing ambiance, with an excellent beach view and state-of-theart conference facilities. Environmental initiatives

such as energy efficient schemes, re-using of all discharged and waste water for gardening purpose after proper water treatment, adoption of a zero garbage policy, using aerators and flow restrictors in all water taps, etc., have earned The Quilon Beach Hotel an ecofriendly tag. All the 95 rooms are built facing the beach, park, harbour and backwater. The lobby, restaurant and rooms are also designed and arranged in a way that the day light enters and light up the interiors in a most natural way. It reduces the need for artificial lighting during the day time. The hotel is easily accessible by road, rail, sea and backwaters from other important towns in Kerala. www.thequilonbeachhotel.com

TRAVEL PARTNER

ASIAN TRAVELLER

SEPTEMBER 2011


HOSPITALITY

Whispering Meadows

An ideal place to liven up your senses

W

hispering Meadows, a perfect hill-side resort that boasts of the most picturesque tea gardens, green meadows, Blue Mountains and fragrant fresh air, is an ideal place to indulge in the beauty and freshness of Munnar. Positioned at an altitude of 6000 feet, there is something about this resort that will enthrall the mind and liven up the senses. Featuring 21 single/deluxe hill-top cottages, multi-cuisine restaurant and most modern facilities, Whispering Meadows is a perfect hill-side, summer resort. Whispering Meadows offers every comfort one could wish for. You will enjoy the balmy comfort of its single/ deluxe hill-top cottages, fully-furnished from floor to ceiling with a comfortable living space, crisp-and-clean bed, imTRAVEL PARTNER

ASIAN TRAVELLER

SEPTEMBER 2011

maculate bathroom and other luxuries. One can choose from a range of 21 cottages, each overlooking a different view of the spectacular green meadows below.

Here one can savour traditional delicacies and get rejuvenated by ayurveda. The resort is a veritable architectural archive. A perfect blend of tradition and elegance, its charming cottages will offer you a memorable holiday experience. Whispering MeadShibin Joseph ows is now managed Corporate GM and marketed by MIR Hotels and Resorts, one of the leading property chain management companies

in India. MIR Hotels and Resorts owns a distinctive collection of premium properties that reflect the finest in Kerala’s world-renowned hospitality. Every property is chosen, anticipating the expectations of the guests. www.thewhisperingmeadows.com PARTNER COUNTRY

HOSPITALITY PARTNER

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HOSPITALITY

Cherai Beach Resorts

Experience the tranquility

W

hite sand beaches and

and soothing traditional ayurvedic

the heritage and modern cottages

body, soothe the mind, and feed

the azure waters of the

treatments in this home away from

built around picturesque greenery

the soul.

Arabian Sea greet you

home. Perfect for both the beach

overlooking the clean long beach

at the Cherai Beach Resorts.

lovers and the

at the front and

eatery which

Located at the Gateway of Muziris,

health

serene

serves a

the heritage capital of Kerala, 25

conscious

backwaters

variety of

kms from Cochin International

looking for that

behind. Here

delicacies to

Airport, Cherai Beach Resorts is a

unforgettable

one can

suit your taste.

unique health resort of excellence

experience

experience the

‘Rajadhani’,

perceived and promoted by a

made of sweet

group of enthusiastic doctors.

memories,

Seductive beaches, serene

Cherai Beach

the A/c

harmonious coDr. N.S. Renjith MD

Oottupura is the multi-cuisine

existence of

Dr. N. Madhu Director

man and nature.

conference hall has the

Dr. Ramachandra Menon Director

backwaters, swaying coconut

Resorts is a tranquil oasis, far

The beach is shallow, calm and is

panoramic view of Arabian Sea

lagoons, lush green paddy fields,

from the madding crowd. The

ideal for swimming and

and coconut lagoons, with a

delicious cuisine - the resort

Resort is built for the delightful

sunbathing. Enjoy a game of

capacity of 75 people in

exudes an air of romance and

comfort and holistic well being of

beach volley ball and take a dip in

classroom style and is well

the sea.

furnished with all the modern

To meet the growing demand

quiet warmth, offering splendid

the health conscious nature lover. The resort is exquisitely

escape with discreet

facilities for conferencing.

of long stayers from far and wide,

‘Tharavadu’, the mini A/C

Cherai Beach Resort has

conference hall has the view of

commissioned its second phase

backwaters and coconut lagoons

of the ongoing project with 21

with a capacity of 25 people in

additional luxury villas that makes

classroom style, is a heritage type

66 well-furnished independent

building. Besides the two A/C

Eco-friendly Garden Villas for the

conference halls, Cheral Beach

season. “Green Leaf” accredited

resorts also boasts an open-air

ayurvedic spa performs traditional

banquet hall ‘Koothambalam’,

ayurvedic treatments by

with thatched roof. It has the

specialised practitioners.

view of Arabian Sea with a

Appealing to health conscious

capacity to accommodate 300

understatement, always with a

landscaped with lagoons and

visitors, these time-tested

people.

smile. Enjoy fine dining, sunsets,

canals meandering in and around

remedies will re-energise the

www.cheraibeachresorts.com

Kerala Greener y

Gateway to the Paradise

K

erala Greenery, one of the

you. It offers a large number of

upcoming names in the inbound

packages for Kerala and Lakshadweep.

tour operation sector in Kerala,

The clients are always provided personal

offers the tourists an exciting and

attention from the moment they set foot

memorable holiday. So, if you want to

in Kerala, until they depart. It is always

explore long shorelines with serene

ensured that the money they spent here

beaches,tranquil stretches of emerald

is always worth it. The professional staff

backwaters, lush hill stations and exotic

and English-speaking chauffeurs will

wildlife,waterfalls,sprawling plantations

take care of you for a relaxing and a

and paddy fields, ayurvedic health

comfortable stay. Kerala Greenery’s

holidays, enchanting art forms, the

major clientele are from the UK, EU

magical festivals, historic and cultural

countries, Australia and USA.

monuments, here is a right partner for

www.keralagreenery.org

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HOSPITALITY

Sanjeeva Medical spa

Warmth of holistic treatment

T

he Vedic Village, set over

enhance your body fitness and

150 sprawling acres of

well being. Pursuing holistic

green fields, fertile

package of treatment, Sanjeeva

farmlands, sparkling lakes,

Medical spa aims to render a

coconut groves and a wealth of

balanced mode of treatment, to

flora, is a haven for migratory

your body, mind and soul.

birds, plants, butterflies, squirrels.

Situated amidst acres of

Built within this tranquil sanctuary,

organic farmland, surrounded by

Vedic Village is a world-class spa

tranquil water spots, Sanjeeva

resort.

Medical Spa offers a perfect

Vedic Village offers a wealth of

ambience that can make all the

rejuvenating experiences.

difference. It has a team of highly

Designed to be more than just a

qualified therapists and doctors

relaxing getaway, it combines

dedicated to your wellness.

elements of nature cure and

The nature and range of

holistic remedies to heal, renew

therapies available in the spa can

and energise, its residents and

meet the needs of your body. The

ranges from commonplace

treatment packages consist of

guests.

treatment packages are divided in

therapeutic massage, acupressure

nearly 37 different varieties of

to seven segments, like

massage, to cellulite breakdown

therapies that will make your body

part of the Vedic Village Spa

massages, natural wellness,

and deep tissue massage

and mind rejuvenate, to a new

Resort, offers you an array of

Swedish massages, vedic facials,

technique. They will surrender

plane of existence.

ayurvedic treatment packages, to

vedic glow and exotic therapies.

your body a perfect balance, by

www.thevedicvillage.com

Sanjeeva Medical Spa, integral

The nature of treatments

alleviating muscle tension. The

Southern Travels

Pioneers in tours and travel

S

outhern Travels Pvt Ltd is

Travels has been running

hour airlines reservation counter

a memorable and long cherished

an ISO certified company

international and domestic tours,

(Jet, Sahara & Indian Airlines),

stay. As a result of the company’s

having around four

providing all the facilities for the

package tours all over India, hotel

dedicated services to the tourism

decades of experience in the

domestic/foreign tourists for the

reservations all over India, airport

industry, the Govt of India,

travel and hospitality sphere. The

last 38 years successfully, is a

transfers, tailor-made tours for

Ministry of Tourism has honoured

company has a large network of

testimony and reflection of their

individuals, groups, students,

them with the prestigious National

branches in different places

efficiency,

corporate,

Tourism Award as the Best

across the country. The company

honesty and

business tours,

Domestic Tour Operator in the

is known for individual services,

quality of

car/coach

consecutive years of 2008, 2009

affordable packages, wide

services.

rentals (budget

and 2010.

coverage and transparency. Southern Travels is recognised

& luxury), etc.

As pioneers in the travel business, the

The company receives tourists

Southern Group also runs a hotel, Hotel Southern, in New

by the Ministry of Tourism,

company has a fleet of 50

from Malaysia, Singapore, Sri

Delhi. It is equipped with 100

Government of India and also

coaches/cars of their own, with a

Lanka, Mauritius and South Africa.

rooms that are beautifully

members of several Indian and

network of offices at New Delhi,

Thus, it is playing an important

furnished, with contemporary

international prestigious trade

Mumbai, Chennai, Bengaluru,

role in the development of tourism

décor. Southern Group’s Indian

organisations like International Air

Hyderabad, Visakhapatnam and

and also earning foreign

restaurant is functioning at

Traffic Association, Indian

Vijayawada.

exchange to our country.

Durban South Africa. Very shortly,

Association of Tour Operators and

The Southern Travel provides a

the company would be starting

Pacific Asia Travel Association,

Southern Travels offer include

fleet of ultra modern vehicles, well

three star hotels in Hyderabad

etc.

international/domestic air

designed offices, state-of-the-art

and Jaipur.

ticketing, railway reservation, 24-

infrastructure and gives the guest

www.southerntravelsindia.com

The fact that the Southern

The services that the

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HOSPITALITY

Synergy @ Synergy

C

apitalising on the emerging business opportunities, Synergy Hotels & Resorts, has, over the years, become a known name in the hospitality industry. Since its inception in 2005, working on the synergies of a group of dynamic and experienced professionals, Synergy has successfully established itself as a top-notch hotel and the group has travelled all the paths, including trade shows and events and explored untapped marketing mediums and avenues, to promote the Synergy brand. Apart from general management, Synergy Hotels and Resorts also focuses on conceptualising, site inspection, planning of

facilities, management policies and system, manpower management, F&B management (production and services), purchases, equipment procurement and installation, branding and market positioning of hotels/ resorts/camps/restaurants, etc. With ergonomically designed office space, technically advanced equipment and techno savvy professional team, Synergy group leaves no scope for one to be dissatisfied with their service offerings. The company has established strong presence in Gujarat, Pune and Udaipur. It also has opened sales offices in Mumbai and Bangalore, recently. Looking ahead,

Synergy is planning to diversify base to other cities like Indore, Hyderabad, Chennai, Delhi, Kolkatta, Chandigarh, etc., in the near future. The company, which has forayed into hotel management recently, is working towards achieving excellence, by providing innovative solutions to the hoteliers and hospitality industry. Synergy has hotels such as Hotel Ivy Studios, Pune and Royal Camps, Jaisalmer, under its management. Ivy Studios is a business boutique hotel with 39 contemporary rooms, while Royal Camps is a unique property, with 27 deluxe tents in the Sam Sand Dunes of Jaisalmer. The group has, in its kitty,

hotels like Avenue Regent (Cochin), Greenberg Resorts (Idduki), Siena Village (Munnar), Wild Corridor (Thekkady), Lakesong Resort (Kumarakom), Rain Country Resort (Wayanad), Holiday Inn Resort (Goa), Whispering Palms Beach Resort (Goa), River Country Resort (Manali), Hotel Angel’s INN (Manali), Hotel Nandhana Grand (Bangalore), Hotel Kings Kourt (Mysore), etc. www.synergyhotels.net

Nandhana Group

A known name among business travellers

T

he Nandhana Grand Hotel in Bangalore,

rooms, conferencing facilities, business

a three star hotel, is frequented by the

centres, etc. All rooms and suites promise

business travellers, who flock to the

fresh and distinctive experiences. Sree Nandhini Palace,

garden city.

another venture of the

Here, one can enliven one’s body and soul, by availing a host of recreation facilities

group, gives a whole new

available at the hotel. One can also burn out

experience of fine

those extra calories by working out in the well-

business, combined with

equipped gymnasium or work outs at its

leisure. Accommodation options at this hotel include

fitness centre. Nandhana Hometel, situated at Indiranagar, 39 kilometers from the

Dr. Ravichandar CMD

standard single, standard double and deluxe rooms.

international Airport Bangalore, is the second

All the rooms come with wooden flooring,

venture from Dr. Ravichandar Group, an icon

separate sit out, etc. It houses three different

in hospitality industry, with over two decades

restaurants - Banana Leaf, the traditional

in of experience.

Andhra cuisine restaurant; Sitara, the multi

It caters to the business and leisure requirements, with its 41 tastefully decorated TRAVEL PARTNER

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PROFILE

Rainbow Cruises

A cruising delight for the tourists

R

ainbow Cruises offers you a floating holiday, on the backwaters highway and perhaps the most enchanting holiday experience in the world. Step aboard and the native oars men will take you to an amazing world of delights and tranquillity. You can enjoy the nature in its all splendour and it will surely be a memorable experience for you. Rainbow’s fleet of 24 houseboats comprises premium A/c, deluxe A/c and non A/c house boats, in sleek design, equipped with every luxury and safety measures. They promise customized comfort with a touch of Kerala heritage flair. It boasts an incredibly designed and furnished A/c and non A/c king size bed room, with luxurious twin beds, a table and a chair, storage space and even a

mosquito net, at your disposal. One can relax in style, in the beautifully furnished living room, enjoying the enchanting view of the shimmering seas. Jojy Mathew The Director houseboat is about 18 to 21 meters long and about 5 metres wide at the middle. The hull is made of wooden planks held together

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by ropes of coconut fibre and the roof is made of bamboo poles and palm leaves. The exterior of the boat is painted with protective coats of cashew nut oil. Cijo Alex The Director Rainbow cruises’ traditional Kettuvallam, which has Gold Star Rating, is equipped with the state-of-the-art luxuries

and safety measures. Each houseboat is of excellent construction and luxurious furnishing, with exquisite flooring, hull and canopy, a sun deck, spacious living and dining area, one to three bedrooms, separate toilets for the crew, spacious passage and a neat, classy kitchen. All materials used on board are eco-friendly, from solar power energy system to the decor. Rainbow Cruises has worked hard to ensure the highest standards and are skilfully equipped, with every safety and luxury amenities on board. The nearest airport Kochi is 85 kms from Alappuzha, while Thiruvananthapuram International Airport is 150 kms from Alappuzha. www.rainbowcruises.in

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PROFILE

Gateway Malabar Holidays (P) LTD

Arab’s own gateway

G

ateway Malabar Holidays Pvt. Ltd., an established destination management company, is known for the Arab tourist movements in Kerala. Founded by Jihad Husain about five years back, the company’s principle is to extend 100 per cent satisfied service to its guests. The company usually counts its success in terms of the satisfaction of the guests. It has got a powerful team that builds strong relationship with the guests. There was a time when Kerala hardly received any arrival during March-October. It was almost at that time, Gateway Malabar Holidays started to promote Kerala to the Arab society. Thus it pioneered a spontaneous change and the premium hotels and resorts in Kerala do not quite have an off-season now. Arabs have a very long standing relationship with India,

particularly Kerala. Nonetheless, India/Kerala was never promoted as a tourism destination. Till Gateway Malabar Holidays initiated the mission, Arabs had no idea that Jihad Husain MD Kerala was such a wonderful touring destination.

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Gateway Malabar Holidays has its own unconventional marketing strategies, to source travellers from West Asia to Kerala. Guests are given 100 per cent comprehensive language support, which is very crucial for Arabs. It hires travel writers (bloggers) to share their experience and it has helped Gateway Malabar Holidays to attract more tourists. Gateway Malabar Holidays value and respect the Arab

culture and ensure that their demands and needs are met completely. The summer vacation of Arabs coincides with the monsoon season of Kerala and Gateway Malabar Holidays is the right partner for Arabs to visit God’s own country, to enjoy ayurvedic therapies. The number of arrivals from Middle East Asia to Kerala during the offseason has considerably gone up nowadays. Gateway Malabar Holidays can certainly be proud, as they initiated this change. The inflow of the guests from West Asia has gained momentum. Now, hotels offer Arabian cuisine and one can find Arabic speaking drivers and hotel staff, to cater to the need of travellers from the Middle East. Gateway Malabar Holidays is currently operating from Calicut and Cochin. It covers destinations such as Bekal, Coorg, Kabni, Ooty, Mysore and Bangalore. PARTNER COUNTRY

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PROFILE

Lake Palace

Feel afloat in the Lake

T

he Lake Palace provides

size bedroom, en suite bathroom

bathrooms, 24 hours room

Ayurveda Division, an enterprise

something different and

with hot and cold running water,

service, etc.

committed to provide authentic

special to their guests and

24 hours room service, etc. Every

Its Kerala cottages are

ayurveda. Specially prepared

visitors. It is a resort that gives the

balcony at lake view cottage

designed in the traditional Kerala

ayurvedic diet

true ambience of the vast lake

offers an unassailable view of the

style, generating an incredible

is also

with its wide exposure to the

unruffled Vembanad Lake, where

harmony of nature with

provided.

waters. Situated adjacent to the

the traditional country boats and

practicality. It is truly an

Variety of

finishing point of the Nehru Trophy

canoes cruise gently along. Lake

architectural enclave with a

therapies,

Boat Race track, it can be

view cottage is the ideal place for

fascinating amalgam of Kerala

including

accessed by boat from main town

those quiet and cherished

tradition, with modern

Alappuzha. Lake view suite, lake view cottages, Kerala cottages, water

ayurvedic bath,

moments, when you just want to

convenience. It is an unforgettable

be with yourself in tranquillity and

experience of a lifetime reflective

peace.

of the gracious hospitality of the landed gentry of the time. It is a true mirror of all the

The water villas, a showpiece

are at disposal to soothe and

recharge your physical, mental and spiritual forces. The swimming pool at Lake

beauty of Kerala in the cool

Palace is an engineering marvel.

ambience of a home.

Situated in the middle of a private

At Lake Palace, Ayurveda

villa are the modes of

Thomas Chandy, Chairman

lake, it provides endless vistas for

is practiced true to its spirit

relaxing and sun bath. The guests

and substance, by a team of

will be served with beverages and

well experienced doctor and

snacks in this area. A mini

masseurs. Built in the

swimming pool for children is

traditional ‘nalukettu’ style, the

provided as an extension of the main pool.

accommodation offered at the

of architectural elegance in the

centre ensures 100 per cent

resort, all featuring king size and

midst of the soporific private lake,

hygienic and dust free conditions.

twin bedrooms. The setting of lake

are each a complete luxury

A host of ayurvedic treatments

conference hall that provides a

view cottages will enthral you to

cottage with the most eco-friendly

and packages are offered at the

healthy environment to gather for

no end and each of its rooms is

trappings. The water villas offer a

ayurvedic centre, in a tranquil and

any occasion, let it be working

individually decorated with a

rare feeling of being ‘afloat’ in the

rejuvenating ambience conducive

out new business deals,

dramatic blend of old-world charm

Vembanad Lake. Its facilities

for rejuvenation and healing. The

celebrating corporate success or

and modern accessories. Each

include king size bedrooms,

resort offers all curative and

venues for business meets and

cottage features cosy lounge with

beautifully appointed rooms with

restorative therapies in

conventions.

mini bar, fridge, television, king

wooden furniture, en suite

association with Sahyadri

www.lakepalaceresorts.com

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It also houses a spacious

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PROFILE

Back water Ripples

Lake and Nature

B

ackwater Ripples offers traditional Kerala cottages for the leisure and the business travellers. The resort has 34 cottages and executive rooms, offering a spectacular view of the Vembanad Lake. Located in 10 acres of beautifully landscaped ground, Backwater Ripples offers spellbinding encounters with nature. Relish a psychedelic sunset on a montage of clouds, or the flying flurry of evening birds, or just relax and enjoy the cool afternoon breeze. Stroll under the canopy of coconut trees, sipping tender coconut water, or enjoy an afternoon nap on the tree lined lawns, or snap up the ever-changing scenes on the backwater that surround you at this enchanting slice of heaven. From the traditionally crafted wooden furniture, local nature paintings and ethnic handicrafts, to the modern gadgets, the resort harmoniously blends ancient heritage and latest technology. Traditionally built, the hotel sits comfortably within the lush lake side gardens that it inhabits. Built of wood and furnished in the Kerala Mathew Alex Vellapally MD style, the addition of modern comforts and luxurious touches create a welcoming but understated atmosphere. Arayannam, the unique eco-friendly houseboat of Backwater Ripples has one bedroom, with an attached bathroom. This fully furnished self-contained boat with full crew can take you to the middle of the lake, where the still night bathed in moonlight can lull you to sleep, while floating on the emerald waters of Vembanad Lake. The Cordon Bleu, its multi-cuisine restaurant serves you authentic local delicacies from the Vembanad Lake. Here, one can get the taste of ‘karimeen’ pollichathu, (fish wrapped in banana leaves straight from PARTNER COUNTRY

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the canals around the resort, trek in the mangrove forests, or go for bird watching at the sanctuary, or water skiing on the lake. Try out the regimens at age halt and feel rejuvenated in Vedasparsh or an evening work out in the gym. Vedasparsh, the green leaf certified ayurvedic healing centre at Backwater Ripples is managed by a wellqualified and highly experienced doctor, assisted by a team of skilled therapists. Vedasparsh offers several result-oriented therapies designed to unwind, tone up and rejuvenate within a realistic timeframe. Enjoy a cultural evening at the ‘mandapam’ or just laze in your cottage or in the swimming pool. The water sports centre at Backwater Ripples provides water scooters, jet skis, speed boats, sail boats and country boats for you to explore the vast Vembanad Lake. www.backwaterripples.com

the pan) prawns, crabs, oysters and a variety of fresh catch from the lake. The spicy chicken - ‘kozhi varautharachathu’ and the ‘Syrian Christian duck roast’ are also available at the Cordon Bleu. Exciting and innovative menus will offer you the choicest North Indian, Chinese and continental dishes as well. Backwater Ripples also houses Lake side Barbeque, offering yet another dining option to the guests. A feast for your eyes and your stomach, lake side barbeque and grill restaurant will offer you authentic Indian and seafood cuisines. Enjoy an a’ la carte dinner, coupled with many varieties of barbeque delicacies at the lakeside, where you can watch a beautiful sunset and birds flying back home. You can also watch and interact with the resort’s chef when he makes the dishes for you. Backwater Ripples offers enough leisure activities in the resort. Go canoeing on a traditional craft, angling in TRAVEL PARTNER

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PROFILE

Lakes & Lagoons

Alleppey. A professionally managed company with a fleet of luxury houseboats, Lakes and Lagoons offer the best in backwater cruise journeys. V.C. Zachariah Lakes & Lagoons has MD air-conditioned and nonair-conditioned houseboats. The house boats have fully furnished single and double rooms with sundeck, private balcony with comfortable chairs, kitchen and toilet. In addition, there is also separate rest room for the crew. Traditional lanterns are used as lights. Each houseboat has a three member crew - a chef, driver and cabin assistant. The pure ethnic cuisine served in the houseboat is a specialty of Lakes & lagoons. There are single bedroom houseboats for two people and two bedroom houseboats for four people. The menu includes steaming neat tiny hamlets lined fresh cooked rice, up along the both sides curries with locally of the canals are pangrown organic vegetables, Pearl Spot oramic sights one can never forget. And (Karimeen) fry, the starchy Cassava Lakes & Lagoons, the first ISO 9001 2000 certified houseboat tour company in (Tapioca) and fish curry - a veritable tropical feast for your palate. Kerala, is all about making you experiwww.lakeslagoons.com ence the enchanting backwaters of

Feel the blue

A

lleppey is a real natural treasure house, visually splendid with the blue of the lake and the green of the palms and vegetation, active with the aquatic life and local villages, engaged in everyday errands. Palm fringed narrow canals winding through the vast expanse of paddy fields and the

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KERALA TRAVELLER

Alappuza to have better backwater tourism infra

A

lappuzha will offer tourists a far better infrastructure in the near future to make its backwaters experience a memorable one, as the Union Tourism Ministry has given its nod to the Kerala tourism to go ahead with the first phase of Rs 400 crore master plan for the comprehensive development of backwaters of Alappuzha, including creation of a backwater circuit. To be completed in two years, the first phase will see creation of more houseboat terminals, rest points, nighthalt centres, shopping centres and restaurants, to provide a memorable experience of A P Anil Kumar the Tourism Minister destination, to the tourists. Also, the first phase will see creation of new routes for houseboats. “The first phase of the master plan involves developing a comprehensive backwater circuit to link more places and carving out more

routes for houseboats,” says Kerala Tourism Minister A P Anil Kumar. He conveyed that his department has already identified places for nighthalts of houseboats, new shopping centres, handicraft stalls, restaurants and live performances of traditional art forms, to give a real feeling of the local culture and cuisine for the visitors. The master plan also seeks to address the safety concerns of the tourists. “We will be launching the works on the first phase very soon. The stress is on linking more places by charting new routes for the houseboats, as it will be an added attraction to the tourists, who have already explored backwaters of Alappuzha several times. We are sure that this measure will further spread the benefits of tourism in more areas of Kuttanad,” adds a confident Kumar. As per the available information, the new facilities planned along the backwaters will be developed on a public private partnership (PPP) mode. The state will lay the

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necessary infrastructure for the purpose, while the private players will create and run the shops and other ventures, to woo the visitors.

about some bridges at Kidangara, Vattakayal and Pulinkunnu, obstructing free movement of boats, would be addressed. “There will also be

The plan, among other things, includes development of tourist spots from Aroor to Kayamkulam and the move is expected to benefit 58 panchayats and three municipalities that fall between these places. The master plan also suggests south and north Vembanad and certain areas alongside the Pampa in Kayamkulam and Kuttanad as possible new routes. Besides, there are indications that concerns

provisions for waste management with focus on eco-friendly tourism, smiles the Kerala Tourism Minister. “The master plan for Alappuzha stresses on basic infrastructure development of backwater tourism in the district, with special focus on protection of the environment. We are also considering proposals for allowing luxury houseboats and floating restaurants,” the minister adds.

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ALBUM Take a journey through Asian Traveller-Isola Di Cocco Onam celebrations with Indu Thampi, Miss Kerala, at Isola Di Cocco, Poovar

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KERALA TRAVELLER

Forging ahead innovation, it has in its basket diverse and authentic tourism ourism is undoubtedly products and services. an industry with great “A traveller visiting the opportunities and spectacular land of Kerala is potentials as well as one of the unable to take a strong decifastest growing industries, sion regarding the selection of globally. Kerala, one of the tourism products, services states in India, was late to and destinations, because of realise the importance, poten- the diverse range of products tial and scope of tourism and and services offered to him. its pivotal role in the social This clearly tells the moand economic development. nopoly and uniqueness of the In Kerala, tourism season state, in tourism business,” it begins in the month of Octowas quoted in the new edition ber and ends in March. of Lonely Planet. Popularly known as the God’s Kerala, the lush green own country, this Indian state tropical land wedged in is now a global tourism between the Arabian Sea and destination as well as a brand the Western Ghats, is truly an in itself. ideal destination for developKerala is one of the trend ing all forms of tourism, be it setters in Indian tourism nature based, culture centric business and a true role model and heritage tourism. Indusfor other states. Through its try status was given to the continuous and consistent state’s tourism sector in 1986

Abin K I

T

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and after the introduction of the first (state) tourism policy in 1995, Kerala witnessed a great progress, planned development and advancement in the economy, as a direct result of the growth of its tourism industry. Tourist arrivals, both domestic and foreign, to the state have seen an upward trend since 2000, though it witnessed minor setbacks during certain years. Kerala usually attracts nearly 15-20 per cent of the total foreign arrivals to India, to its various hot destinations. Major markets for the God’s own country include European countries like United Kingdom, France, Spain, Austria, Germany, Italy and Netherlands, followed by Canada, USA, Australia, etc. Besides the traditional mar-

kets, the state is also receiving tourists from Russia and the Middle East. Currently, the Americans are not showing much interest in visiting the state, because of long haul travel. The average stay of foreign tourists in the state is 16 days, while the average stay of foreign tourists in India is nearly a month. Kerala has also been successful in drawing domestic tourists from states such as UP, Rajasthan, Gujarat, Haryana, Maharashtra, Goa and Punjab, to explore its hill stations, backwaters and pristine beaches. The state also regularly sees handsome arrivals from its neighbouring states like Tamil Nadu, Karnataka and Andhra Pradesh. Its pleasing weather, serene backwaters and lagoons, traditional house boats,

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KERALA TRAVELLER idyllic beaches, misty hill stations, tropical forests, exotic wildlife, colourful festivals, unique art forms, folklores and architecture, authentic ayurvedic treatments, rich and varied culture and heritage monuments like forts, museums and palaces, have the magical power to attract all forms of travellers from worldwide, to the state. The initiatives taken by the state, particularly in the areas of eco-tourism, responsible tourism, rural tourism, culture tourism, heritage tourism and village tourism, have already received global attention from premier organisations like World Travel and Tourism Council, World Tourism Organisation, United Nations Environment Programme and the International Eco-Tourism Society. Besides, the state has already been rated by the National Geographic Traveller Magazine, as one of the 50 must see destinations by a traveller in his/her life time. Recent trends show that the middle class travellers from countries like USA and Europe are preferring destinations like Indonesia, Singapore, Maldives, Sri Lanka and Malaysia, for their trips. This trend emerged largely after the downward dive of the economy in the developed countries. Kerala will have to face stiff competitions from such emerging destinations, as they offer quality tourism products and services at a cheaper price. Compared to other destinations, Sri Lanka poses a stiff challenge to Kerala because of its greater involvement in developing and promoting tourism as a vehicle for economic growth, after the end of political crisis in the country. However, with its

neighbouring states like Karnataka and Tamilnadu. The steep increase in the travel costs and tariff of luxury hotel rooms is one of the contentious issues faced by the travellers to the state and it may work against the state’s interests. The airfare from Delhi to Cochin and other destinations has gone up considerably in the recent past and it may have an adverse unique selling propositions impact on the arrival number like wildlife, ayurveda, backwaters, lagoons, festivals, of middle class tourists to the God’s own country. If the art forms, rich culture and varied heritage, Kerala is in a state is eyeing to grow its position to survive the compe- tourism industry in a sustainable manner, then things such tition. But, the state has to utilise its resources effectively. as lack of proper infrastructure development and mainteWhen it comes to the nance at the right time (espedomestic circle, Kerala faces stiff challenge from states like cially of roads, water supply, sanitation and waste manageRajasthan, UP and Goa, in ment), absence of adequate terms of drawing foreign arrivals. These states have lots safety and security measures, insufficient facilities and of attractions to offer to the travellers. Besides, Kerala also services for refreshments, shortage of guides preferably faces competition from the

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in the remote tourism destinations and shortage of sufficient quality hotel rooms should be addressed in a time bound manner. Due to the shortage of rooms, the state is not in a position to tap the full potentials of the season and meet the demands of tourists. With Kerala opening up for yet another tourism season, ayurvedic centres, hotels, resorts, homestays, travel agents, tour operators, houseboat operators and entertainment companies, including water theme parks, are expecting a steady tourist arrival to the state, despite the problems it currently face. Attractive packages, including both readymade and tailor-made, are being provided by different service providers like KTDC, in order to face competition effectively and to attract more tourists. As usual, the state is expecting yet another positive season and is ready to offer attractive and authentic packages, in order to take full advantage of its brand name.

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KERALA TRAVELLER

Flow of an international destination

N With the President Prathibha Patel calling for the development of Ashtamudi Lake as an international tourism destination, Kerala is all set to have one more tourist attraction in its basket. Arya Anil takes a journey through this destination and the major attractions around it

ever would one have

to create ample tourism

imagined that a boat race

the god’s own capital, as it

infrastructure in a time-bound

would change the

features sea, lakes, plains,

manner, Kerala will have another

fortunes of an otherwise

mountains, rivers, streams,

tourist attraction in its kitty, to

neglected tourism destination.

backwaters, forest, vast green

draw more arrivals to the state.

That is exactly what happened to

fields and tropical crop of every

However, there should be a well

the palm-fringed Ashtamudi Lake.

variety. It is an old sea port town

thought-out master plan, before

Despite the tourism potential it

on the Arabian coast with

embarking on creation of tourism

had, it required a maiden

attractions like Mahatma Gandhi

infrastructure.

President’s Trophy Boat Race for

beach and park at Kochupila-

the authorities to realise the

moodu, Thirumullavaram beach

Ashtamudi Lake is a favourite

tourism potential of Ashtamudi

and Ashramam picnic village

destination among several

Lake and take steps towards

around. Mahatma Gandhi beach is

foreigners. Though backwaters

developing it as an international

situated just two Kms from the

are not new to those who visit the

tourism destination, incorporating

town and it is worth spending

God’s own country, Ashtamudi

all principles of sustainable and

one’s evening here.

Lake is special, as it’s a lake with

Thirumullavaram beach, which

responsible tourism.

Even in its present state,

as many as eight branches. Its

is five Kms away from the town, is

luring beauty is sure to make one

Ashtamudi Lake, one of the

an ideal place for swimming and

awestruck. The very name

largest wetland ecosystems, into

bathing, while Ashramam picnic

Ashtamudi means ‘eight coned’

an international tourism

village, located in 48 acre guest

(Ashta = eight and Mudi = coned)

destination has come from the

house complex, is a centre of

and the lake is known as the

President Pratibha Devisingh Patil,

various tourism development

gateway to the backwaters of

who recently visited the place, to

activities of the district. As and

Kerala.

launch maiden President’s Trophy

when Ashtamudi Lake becomes

Boat Race. And now, Kerala has a

an international tourism

branches is the state’s second

reason to smile. The lake, which

destination, Kollam is sure to

largest and deepest wetland

already figures in the list of

benefit from it and emerge as a

ecosystem. Since it figures in the

wetlands of international

major tourism destination in the

list of wetlands of international

importance under the Ramsar

country.

importance under the Ramsar

The initiation to turn

“The launch of the boat race

Convention (an

This lake with multiple

Convention, the lake is also an important global heritage spot.

international treaty for the

can well be considered as a

conservation and sustainable

landmark event, as it will open up

utilisation of wetlands), will also

new vistas for development of the

allows tourists to take boat

soon find a place among the hot

state. It can place Kollam on the

cruises, to discover the beauty of

international tourism destinations.

map as an important destination,”

the lake. One can select between

It will in turn also boost the growth

says, Prathibha Patil.

luxury house boats and non-

The present infrastructure

As called by Pratibha Patil, if

luxury house boats, which usually

as the lake is situated in this

the centre, state governments and

come with an open lounge, one or

district of Kerala.

the private sector come together

two bedrooms, a kitchen and a

of Kollam as a tourist destination,

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Kollam is popularly known as

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KERALA TRAVELLER

Though backwaters are not new to those who visit the God’s own country, Ashtamudi Lake is special, as it’s a lake with as many as eight branches balcony. Taking a cruise along the

Lake is known as the heart of

famous among the nine. The

lake will be an ideal way to

Ashtamudi Lake, while Kallada

shrine is said to have been

explore the beauty of Kerala

Lake is one of the most beautiful

consecrated by the great Hindu

backwaters and a memorable

portions of the lake.

philosopher Sree Sankaracharya.

Thekkumbhagam Lake

experience that one can cherish

Matha Amrithanandamayi

for years. Kollam Boat Club

envelopes Thekkumbhagam, the

Ashram, Vallikavu: It is the

operates boat cruises from Quilon

biggest island of the Ashtamudi

residence and head quarters of

to Alappuzha, providing transport

Lake and the only Veerabhadra

Matha Amrithanandamayi, a Hindu

access to several other towns and

temple of Kerala lies on its north-

spiritual leader and guru. The

villages along the route. The boat

eastern shore. Kallada Lake

ashram, popularly called as the

journey, an eight hour trip that

comprises beautiful islands like

Matha Amrithanandamayi Matt, is

winds through lakes, canals and

Munrothuruth, Pattam thuruth and

situated at Amrithapuri near

water bound villages will give a

Neettum thuruth. Another major

Vallikavu. At present, Amritapuri is

complete exposure to the beauty

branch Thevally Lake houses

an international pilgrim centre.

of the Ashtamudi Lake. Chinese

Thevally Palace, the summer

fishing nets used by local

shelter of the Deshinganad Kings,

north of Kollam, on the Kollam-

fisherman are a common sight

on its banks.

Alappuzha road. The Koilthottam

Chavara: It is situated 14 Kms

port is situated within the limits of

along the waterway. Ashtamudi Lake’s importance

Major attractions around Thangasseri: This seaside

dates back to the days of the

Chavara panchayat. The place is famous for its ‘Thalappoli

Phoenicians and the Romans. Ibn

village of historic importance,

Mahotsavom’, offerings of lighted

Batuta, during his 24-year sojourn

which is situated five Kms away

lamps in decorated small pans,

in the 14 century, has mentioned

from Kollam town, has the ruins of

held at the Kottamkulangara

about the Quilon port, as one of

an old Portuguese fort and

temple. The festival falls in the

the five ports for Chinese trade.

churches which was built in the

months of March-April and the

Links with Persia (ninth century),

18

interesting feature of the festival is

Chinese in 1275 AD, Portuguese

of the place is the light house,

that men dress themselves as

in 1502 AD and the Dutch and the

built in 1902. This 144 ft. light

women and carry lamps. This is a

British in 1795 AD, make the place

house stands as a sentinel,

time-honoured custom.

historically more important.

warning seamen of the

th

Eight branches The eight branches of Ashtamudi Lake include Thevally

th

century. The main attraction

Sasthamkotta Lake:

treacherous reefs of Thangasseri.

Surrounded by hills on three

Visitors are allowed in the

sides, Sasthamkotta is located at

lighthouse between 3.30 pm and

a distance of around 25 Kms from

5.30 pm.

Quilon city. The lake is

Lake, Kandachira Lake,

Mayyanad: Located about 10

categorised as wetland and is the

Kureepuzha Lake,

Kms south of Kollam, Mayyanad is

largest fresh water lake in Kerala.

Thekkumbhagam Lake, Kallada

famous for its shrines and

The lake is named after the

Lake, Perumon Lake, Kumbalath

temples. This place houses nine

ancient Sastha temple (a

Lake and Kanjirottu Lake. Among

shrines in total and Subramanya

pilgrimage centre) located on its

these branches, Thekkumbhagam

Temple at Umayanallor is the most

bank.

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221



KERALA TRAVELLER

Maurya Rajadhani holds food festival

T

o offer a traditional dining

live music created a perfect

experience to the both

setting, for a family outing.

foreigners and domestic

Traditional cuisines from

travellers, ‘Naadan’ (Desi) Food

across Kerala were served at the

Festival was held at hotel Maurya

‘Nadan food buffet’.

Rajadhani from September 2-12,

The food was prepared with

2011. The food festival was

great care, without adding any

inaugurated by Sobhana George,

artificial ingredients or flavouring

former member of the legislative

agents, to maintain natural taste.

assembly, Kerala.

The festival turned out to be a

The main attraction of the

crowd puller.

festival was the buffet at the roof top restaurant (Palm top). The buffet was arranged in a village setting that featured a fortune teller, a caricaturist and a mehandi centre for ladies and kids. Staffs dressed like village men, live cooking counters and

ASIAN TRAVELLER

Sobhana George (Ex. MLA and Television presenter) inaugurating the Naadan Food Festival at Maurya Rajadhani

AUGUST 2011

223


VARIETY

WelcomHeritage appoints Sanjay Kripal as CEO

Amit Samson appointed as General Manager of Lalit Ashok, Bangalore

Malaysian Airlines appointed Neetu Batra as Manager - Marketing for South Asia Region

Abha Dwivedi joins the Courtyard owned by Marriott, Gurgaon as Director of Rooms

Vikas Kapai appointed as General Manager of Hilton Mumbai International Airport.

Matthew Cooper is the General Manager, of the Courtyard by Marriott, Gurgaon.

1.

What does the country name Austria mean?

2.

What is the Kodak Theatre in Hollywood, Los Angeles famous for?

3.

What is the Juneteenth Day about? 4.

Which country did the energy drink Red Bull start from?

5.

What does Reiki mean?

6.

Where do the colours of blue and white in BMW's logo come from?

7.

Which convenience store was first known as U-Tote'm (you tote them) in the beginning?

8.

The filament tungsten is a Swedish word. What does it mean?

9.

Which was the first theatre to be wired for electricity in the world?

10.

What is Muscular Christianity?

Compiled by DEEKAY

Send in your answers to info@mediastepsindia.com with TYKC 48 in the the subject line. Answers should reach us before the 10th of next month. Neelima Chopra has been appointed as Chief Sales and Marketing Officer for Marriott International, AsiaPacific.

Pankaj Sharma has been appointed as Director Sales of Holiday Inn Mumbai International Airport

Syed Raghib Ahsan joins Holiday Inn Mumbai International Airport as F & B Manager

Answers to TYKC 47 1. Gardermoen. 2. Esther. 3. Jocular term for fear of palindromes (just read the first part of the word backward!). 4. Brian Eno. 5. He was shot dead on one ( April 14, 1865) 6. Google+ ( Google's answer for Facebook) 7. Qatar. 8. Twitter. 9. Black. 10. Pittsburgh (very often people drop the 'h' in it!).

WINNER OF TYKC 47

LAKSHMI SEN Shalesh Kumar Jha has been appointed as Chief Engineer Holiday Inn Mumbai International Airport

Shekhar Malkotia appointed as Director Spa, The Claridges, Surajkund, Delhi, NCR.

S. Ajith Kumar has been promoted as General Manager of Fortune The South Park, Thiruvananthapuram

B1, Alsa Samudram #4, 4th Seaward, Valmiki Nagar Thiruvanmiyur, Chennai - 600041

One all-correct entry will get

Free Stay at Le-Meridien, Kochi [ 2 nights and 3 days for two ]*

Neena Jose has been appointed as General Manager – Outbound Division of 3M Tours & Travels, Kochi.

224

Anu Rajan has been appointed as General Manager of Maurya Rajadhani, Thiruvananthapuram

Nestled amongst 25 acres of coconut groves and backwater rivers, Le MĂŠridien Cochin Resort & Convention Centre sits at the heart of one of India's most naturally beautiful cities, Kochi. This prestigious landmark houses 5 floors of luxurious accommodation for international business and leisure travelers. The 151 spacious rooms and suites, most with breathtaking views over the manicured gardens and the backwaters. * Conditions apply

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SEPTEMBER 2011



LIST

LIST OF ADVERTISEMENTS No. Name

Page

27.

Lanson Place Hotel, Hong Kong

55

1.

Ambica Empire Hotel

121

28.

Lebua At State Tower

33

2.

Anavilasm, Luxury Plantation House

177

29.

Leela Hotels

02

3.

Ayurbay Beach Resort

101

30.

Lakes & Lagoons

91

4.

Carmelia Haven, Plantation Resort

205

31.

Le Meridien, Cochin

83

5.

Cherai Beach Resorts

199

32.

Lulu International Convention Centre

6.

Cochin Fire Tech India Pvt Ltd.

222

7.

Edassery Kayal Resort

133

8.

Executive Events

9.

Fortune Hotels

10.

& Garden Hotels

67

33.

Nandhana Grand

167

163

34.

Pimalai Resort & Spa, Thailand

49

09

35.

Rainbow Cruises

45

Fragrant Nature Retreat & Resorts Pvt Ltd.

139

36.

Ruby Arena Hotel

223

11.

Gate Way Malabar Holidays

189

37.

Sagara Beach Resort

201

12.

German National Tourist Board

03

38.

Silver Tips- Munnar

185

13.

Green Woods Resort

99

39.

Southern Travels Pvt Ltd.

147

14.

Grand Plaza Munnar

151

40.

Strawberi -Tailor Made Holidays

15.

Hindustan Beach Retreat

117

41.

Swagath Holiday Resorts

16.

IITM

193

42.

Synergy Hotels & Resorts Pvt Ltd.

17.

ITM- Sharjah

157

43.

Tourism Authority of Thailand

228

18.

IITE

213

44.

T& U Leisure Hotel

161

19.

Intersight Tours & Travels (P) Ltd.

61

45.

Thomas Hotels & Resorts

211

20.

ITB- ASIA

13

46.

Travancore Court

143

21.

IT&CMA

225

47.

Uday Samudra Leisure Beach Hotel & Spa

27

22.

J C Travels

155

58.

Vivanta by Taj- Fisherman's Cove, Chennai

23

23.

KCTC Pvt Ltd.

223

59.

Vivanta by Taj- Kovalam

227

24.

Kerala Tourism

39

50.

Vythiri Resort

123

25.

KTDC Hotels & Resorts

215

51.

3M TOURS & TRAVELS

75

26.

La Classic

51

52.

3M TOURS & TRAVELS

87

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11 153 59

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