PATA Travel Mart 2010
in this issue VOL. 3
9
NO. 12
SPECIAL PARTNER COUNTRY
SEPTEMBER 2010
India’s tourism sector to grow, employ 40 million
In a decade’s time India’s travel and tourism sector is expected to register significant growth and shall become the second largest employer in the country.
10
International tourist arrivals up 7pc in the first half of 2010
The first six months of 2010 saw international tourist arrivals grow by seven per cent according to the August Interim Update of the UNWTO World Tourism Barometer.
12
P 24
P 128
P 103
P 159
Indian tourism enters era of sustainable tourism
With all the stakeholders in the tourism sector in the country agreeing to adopt the ‘Sustainable Tourism Criteria for India’, the tourism sector in India has entered a new era in the sustainable tourism practices.
18
Standardize products to boost wellness tourism: Selja
India needs to identify and network the existing wellness experiences, develop wellness tourism standards and work towards collaborative marketing by making India’s wellness system facilities internationally competitive and standardize the products, said Kumari Selja, Minister for Tourism, India.
16
India, Sri Lanka to strengthen bilateral cooperation in tourism
98
Bihar grants industry status to tourism sector
106 UNWTO strengthening ties with Australia P 108-109
112 New heritage sites unveiled 132 TAAI honours industry achievers
20
As I Travel
134 Thailand launches ‘Believe in
86
Road Trip
Thailand’ campaign
156 Karnataka growing aggresive
162 Butterflying Cover: White Water Rafting in Australia Courtesy: Tourism Australia
6
ASIAN TRAVELLER
SEPTEMBER 2010
Kerala Travel Mart 2010
SPECIAL TRAVEL & TECHNOLOGY PARTNER
DON ELLIOT
D.K.JAISWAL
P 26
P 30
NISHANT KASHIKAR
MICHAEL MAEDER
P 34
P 36
MATHEW ALEX VELLAPALLY
K. A. MOHAMED SALEEM
P 44
P 46
SABARI RATHEN
RAJIV VERMA
P 48
P 56
KAILASH GOENKA
SHRAVAN GUPTA
P 58
P 62
KTM Section P 166 to 177
167 Maximising tourism opportunities 168 Role of KTDC: Cherian Philip 169 The synergy: K.G. Mohanlal 174 KTM 2010 Sellers List
Propert y in focus P 42 Woman of the Month
VEENA PATIL
ASIAN TRAVELLER
P 39
10 Questions
ANTONY G. PATON
SEPTEMBER 2010
P 40
7
EDITOR’S NOTE
T
he last few weeks have brought in a lot of encouraging news for the travel and tourism industry. Market reports from different parts of the world have suggested that the tourism sector is witnessing a clear recovery. The Interim Update of the UNWTO World Tourism Barometer has indicated a seven per cent growth in tourism arrivals all over the world. According to it many destinations are setting new records, leaving behind the losses of 2009 and exceeding the 2008 levels. One interesting factor the Interim Update has pointed is the role regional and domestic tourism play in the recovery process. A large majority of international travel takes place within the traveller’s own region. It is the strength of the regional market that enabled the remarkable rebound of Asia’s travel sector. Domestic tourism is also of equal importance. The number of domestic arrivals is estimated to exceed some four times the number of international arrivals, according to the report. The current growth rates, coupled with an improving global economic environment could take the end of the year results beyond expectations. So it is a phase of hope that awaits the tourism sector.
W
e, at Asian Traveller, are also in an upbeat mood. With the current issue, Asian Traveller is completing three years in print. It has been three great years for us, especially the last one. Just like the tourism industry we also had to fight the odds. But we have come out jubilant – thanks to the sincere support of our clients and well-wishers. We take this opportunity to express our heartfelt gratitude to all and everyone. We have a few surprises in store for our readers which will be revealed in due course. Till then, enjoy this annual feast. Happy reading! G. BIJU KRISHNAN Editor & Publisher editor@mediastepsindia.com +91 9447555222
Editor & Publisher Group Editor Chief Executive Of ficer Executive Editor Photo Editor Art Editor Senior Sub Editor Bureau Chief (Coimbatore) Editorial Team
: : : : : : : : :
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8
ASIAN TRAVELLER
SEPTEMBER 2010
OVERVIEW
India’s tourism sector to grow, employ 40 million by 2019
I
n a decade’s time India’s travel and tourism sector is expected to register significant growth and shall become the second largest employer in the country. According to a study jointly conducted by the Associated Chambers of Commerce and Industry of India (ASSOCHAM) and YES Bank, the sector is likely to employ over 40,037,000 people by 2019. The report has projected that India would get capital investment worth USD 94.5 billion by 2019 in travel and tourism sector and it would place India at the third position in the world in a decade’s time. The country is
ASIAN TRAVELLER
set for an 8.8 per cent growth in the sector between 2011 and 2019. The study envisages that travel and tourism will play a major role in transforming the rural areas with agriculture related tourism gaining importance. “Agri tourism will be a special beneficiary of the development of tourism and travel industry. Agri tourism comprises agri museums, agriculture related festivals and fairs,” says the study. Besides, the advent of agri tourism would provide opportunities to farmers to generate additional revenue. The study also foresees that tourism would become
SEPTEMBER 2010
the largest service industry in the country and it would
raise sensitivity to host countries’ political, environ-
be instrumental in the economic development and employment generation particularly in the remote and backward areas. The increasing tourism activities will help India build environmental and cultural awareness, provide positive experience for both visitors and hosts, and give direct financial benefits for conservation. It will also provide financial benefits and empowerment for local people and
mental and social climate besides supporting human rights and labour agreements. Growth in tourism and travel industry will stimulate investment and create opportunities in ancillary and support line of business. It will showcase the environmental, cultural and heritage aspects of the region as also further showcase local cuisine and culinary practices, handicrafts and vernacular skills.
9
TRENDS
Asia leads growth
International tourist arrivals up by 7pc in the first half of 2010
T
he first six months of 2010
world regions, led by a robust
encouraging results in spite of the
saw international tourist
performance of emerging
political unrest early this year.
arrivals grow by seven per
economies expanding at eight per
Overall, international tourist
cent according to the August
cent
arrivals totalled 421 million during
Interim Update of the UNWTO
compared to
the first six months of 2010, up
World Tourism Barometer. This
six per cent in
seven per cent on 2009, but still
result confirms the recovery trend
advanced
two per cent below that of the
beginning in the last quarter of
economies.
record year of 2008 (428 million
2009 and is expected to continue
Asia and the
arrivals in the same period).
in the second half of the year at a
Pacific (+14
These results follow one of the
somewhat more moderate rate.
per cent) and
toughest years for the tourism
the Middle
sector with international tourist
East (+20 per
arrivals declining by 4.2 per cent
The Interim Update was officially
Márcio Favilla, Executive Director, UNWTO
presented at the 4th UNWTO/PATA Forum on Tourism Trends and
cent), where results were already
in 2009 to 880 million and
Outlook held in Guilin, China from
positive in the second half of
international tourism receipts
2-4 September, to tourism
2009, continue to lead growth in
reaching USD 852 billion, a
stakeholders from the public and
the first half of 2010 with the
decrease in real terms of 5.7 per
private sector, as well as
majority of destinations in both
cent.
academia.
regions posting double digit
International tourist arrivals are estimated to have grown by
growth rates. Asia in particular is
“Domestic tourism can thus serve as an important driver of development and growth, in
seven per cent in the first half of
experiencing a very dynamic
particular during times of
2010. While growth was modest in
rebound, with strong results from
economic uncertainty. China is an
April as a consequence of the
Sri Lanka (+49 per cent), Japan
excellent example of how to foster
closure of European airspace
(+36 per cent), Vietnam (+35 per
domestic tourism,” said UNWTO
following the eruption of a volcano
cent), Myanmar (+35 per cent),
Executive Director, Márcio Favilla.
in Iceland, results were strong in
Hong Kong (China) (+23 per
May (+10 per cent) and June (+8
cent), Macao (China) (+23 per
actively to tap into the domestic
per cent). Data available for July
cent), Singapore (+23 per cent),
markets with festivals, events and
indicates that growth is set to
Fiji (+22 per cent) and the
special years, such as the Visit
continue at a steady rate.
Maldives (+21 per cent). Thailand
Japan Year 2010 and the Nepal
(+14 per cent) posted
Tourism Year 2011.
Growth was positive in all
PARTNER COUNTRY
10
Many countries promote
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ASIAN TRAVELLER
SEPTEMBER 2010
INCREDIBLE INDIA
India’s tourism sector enters new era of sustainable tourism
W
ith all the stake holders in the tourism sector in the country agreeing to adopt the ‘Sustainable Tourism Criteria for India’, the tourism sector in India has entered a new era in the sustainable tourism practices. An agreement to this effect has been evolved at a workshop on Sustainable Tourism Criteria for India organised by the Union Ministry of Tourism held in New Delhi recently. The criteria were developed on the basis of existing “Global Sustainable Tourism Criteria” (GSTC). Since the GSTC had codes for only hotel and tour operator sectors the stakeholders at the conference have decided to extend it to other sectors of tourism industry and a steering committee has been constituted to evolve the Sustainable Tourism criteria for India, which will then be formally adopted. For evolving sustainable tourism criteria and for development of various indicators subsequently it was suggested at the conference that India
PARTNER COUNTRY
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growth in recent years. India accounts for around 1/6th of world’s population with only around 2.2 per cent of earth’s landmass available. Besides continued growth of International Tourists arrivals the Domestic Tourism segment has seen an exponential growth with 651 Million Tourists travelling within the country each year. The efforts to promote tourism have increased steering committee has been manifolds during past decade in India. constituted by Ministry of This rekindled increase in Tourism, which has representation of major stakehold- number of visitors leads to unorganised and unconers. trolled growth of tourism, Selja informed the twoday conference that environ- impacting the environment and ecology of the destinamental integrity, social tion. It is against this backjustice and economic development are the three pillars drop that the National of sustainable development. Workshop of Sustainable Tourism Criteria for India India has invented thousands of years of culture and was organised. Once adopted the criteria heritage, which we all need will help the Ministry of to consciously strive to Tourism in formulating such preserve and cherish. She policies that encourage said this workshop orgasustainable tourism while nized by Ministry of Tourunderlining creation of ism is the first such step in environmental, social, the right direction. Tourism Industry in India economic and climate responsiveness. has registered considerable could consider global sustainable tourism criteria developed by Tourism Sustainability Council and other best practices around the world. For evolving appropriate criteria, which will suit Indian context, a
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ASIAN TRAVELLER
SEPTEMBER 2010
INCREDIBLE INDIA
B&B scheme MoT plans confederation of tourism industry, international trade exhibition for CWG
T
he Ministry of Tour ism, Government of India in consultation with all the stakeholders of the industry has decided to form a registered body under the Chairmanship of the Secretary, Ministry of Tourism, which will be named Confederation of the Indian Travel and Tourism Industry (CITTI). All leading travel trade association will be part of the governing council. Individuals and companies could also become the member of the confederation in their personal capacity, as well. The CITTI initiative has been a result of long deliberations of the Steering Committee set up under the Chairmanship of Anand Kumar, Joint Secretary, MoT with all leading industry association partners. The
said committee will now formulate the Memorandum of Understanding (MoU), rules and regulations Kumari Selja, that will Minister for Tourism, govern Govt. of India CITTI. As per the present deliberations, CITTI will have all the leading trade associations as part of its governing council. All these associations will become members after paying a sum of Rs10 lakh to CITTI’s corpus, which will also receive Rs1 crore from the Ministry of Tourism. Individuals and corporates will also be allowed to become members at a predetermined fee. A full time CEO to attain the mandate of CITTI will be
on board and will report to the Governing Council. Among the various charters and objectives set for CITTI, the foremost priority will be to conduct the Global Travel Mart - India, which will be an international travel trade exhibition in India. Sources reveal that the first such global event is likely to be organised in September 2012. It is expected that once CITTI brings all the associations and strategic stakeholders under a Anand Kumar IAS, single Joint Secretary, umbrella, Ministry of Tourism the target of touching 10 million travellers by 2013 and 15 million travellers by 2015 will be a realistic target.
T
he Minister of State for Tourism, Sultan Ahmed has
said that the Ministry of Tourism (MOT) is making efforts for augmentation of accommodation for the Commonwealth Games 2010 from various segments of accommodation including the “Incredible India Bed & Breakfast/ Homestay Scheme” (IIB&B). Accordingly, MOT has requested the State Governments of National Capital Territory of Delhi, Haryana and Uttar Pradesh to promote the IIB&B Scheme to provide additional accommodation for the Games. In a written reply in Lok Sabha he said, in order to promote and have a uniform scheme for Bed and Breakfast establishments all over the country, the Ministry of Tourism had simplified the IIB&B Scheme and has requested all the State/Union Territory Administration for implementation of the same.
Impact of Incredible India campaign
T
he “Incredible India” campaign conducted by the India Tourism Ministry has helped in luring more visitors to India. Sultan Ahmed, The Minister of State for Tourism has said that the Ministry of Tourism conducts various activities for promotion of tourism like printing and distribution of literature, participation in the travel fairs and roadshows, advertising, promotions with the stakeholders in the markets abroad through its 14 offices overseas. The Ministry has taken several other steps to proPARTNER COUNTRY
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mote India which include the Marketing Development Assistance Scheme for service providers promoting India, organizing Road Shows in important tourist generating markets overseas to assure the tour operators and local media Sultan Ahmed, of the Minister of State for ground Tourism realities, arranging familiarization tours to India for international travel trade and media representatives to keep them
updated regarding the new developments in the country. The budget allocated for the restructured scheme of overseas promotion & publicity including marketing development assistance for the 2010 – 11 period is Rs 275 crore. the impact of the “Incredible India” campaign is seen in the increase in the
number of international tourist arrivals from 2.38
million in the year 2002 to an estimated 5.11 million in the year 2009, said Ahmed.
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SEPTEMBER 2010
INCREDIBLE INDIA
R.H. Khwaja takes over as Union Tourism Secretary
Warning against unauthorized use of Incredible India logo
I
t has come to the notice of
any other agency of Govt.
Tourism (ROC No. A-69795/2005
Ministry of Tourism that some
of India, are displaying “Govt. of
under Register of Copyrights and
information centers, travel
India approved” in an
registered under Trademark Act)
unauthorized way.
and any display of this logo
agents, tour operators and Individuals with an intention to
“Incredible India” is a
Ministry of Tourism can invite
the public/tourists, are using the
suitable legal and penal action.
logo of “Incredible India” in an
Similarly, any service provider not
unauthorized way without taking
approved by the Ministry of
any prior permission from the
Tourism or any other agency of
Ministry of Tourism.
Govt. of India, displaying “Govt. of India approved” phrase is also
Furthermore, some service
R.H. Khwaja, IAS, an IAS officer from 1976 Andhra Pradesh cadre, has taken over as Secretary, Ministry of Tourism, Government of India. He
providers, who are not approved
copyrighted and a registered
liable to similar legal or penal
by the Ministry of Tourism or
trademark of the Ministry of
action.
India, Sri Lanka to strengthen bilateral cooperation in tourism sector
I
ndia and Sri Lanka have who retired recently. Khwaja agreed in principal to was earlier Special Secretary in strengthen bilateral the Ministry of Environment and relations in the tourism Forests, Government of India. sector in the light of the MoU signed in 2004 between the two countries. This agreement was reached during a meeting between Basil Rajpaksa, Minister for Economic Development, Sri Lanka and Kumari Selja, Tourism Minister, India in isitBritain, the national New Delhi recently. tourism agency of Kumari Selja expressed Britain, plans to introduce a happiness over the fact that B2B portal aimed at Indian India receives sizable market by mid September number of tourists from Sri this year. Lanka and Buddhist Sites in The portal will be a one India are the most favored stop shop for all travel queries, marketing products destinations with the and assistance for the travel travellers from Sri Lanka. trade with regards to Britain. “India is interacting with The B2B portal will also have Srilanka on tourism cooperation under SAARC an online training programme -‘BritAgent’ for forum and both the countries may consider cooperation in the travel trade aimed at the field of Human Resource updating the Indian travel Development, Destination trade about the destination Management and promotion and its offerings, in turn in the tourism sector”. She increasing tourist arrivals expressed the hope that both from India. succeeds Sujit Banerjee, IAS,
VisitBritain Plans India Specific B2B Portal
V
PARTNER COUNTRY
16
without due permission of the
misrepresent, misguide and cheat
the countries might develop strong relationship and linkages between various stakeholders like travel and tour operators, hoteliers etc. and undertake joint promotion and marketing to increase the tourist arrivals in the region. She stressed upon the need to promote intra-regional tourism. She also proposed joint meetings between the two countries at official and stakeholders level. Underlining the
importance of diverse nature of tourist destinations of South Asia, Kumari Selja suggested better packaging of these destinations to the outside world. She also suggested promotion of Cruise Tourism jointly. Basil Rajpaksa has invited Kumari Selja to visit Srilanka to discuss the scope of further cooperation between the two countries on tourism, housing and urban poverty alleviation.
Basil Rajapaksa, Minister for Economic Development, Sri Lanka with Kumari Selja, Minister for Tourism, India.
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SEPTEMBER 2010
STRATEGY
Standardize products to boost wellness tourism: Selja
I
ndia needs to identify and network the existing wellness experiences, develop wellness tourism standards and work towards collaborative marketing by making India’s wellness system facilities internationally competitive and standardize the products, said Kumari Selja, Minister for Tourism, India. She was addressing the Annual Convention of Federation of Hotel and Restaurant Association of India in Agra recently. “Health and Wellness” was the theme of the conference. Tourism potential of India’s wellness systems, developed indigenously through centuries of wisdom, is yet to
be fully tapped. “We have to be position the Indian way of life as integral and inclusive of Ayurveda, Yoga, Unani, Siddha, Naturopathy and spiritual philosophy. We have to position this product as a comprehensive approach for body, mind and soul”, she added. Tourists world over revere the Indian system of wellness as among the most pristine and authentic forms, she added. “They yearn for opportunities to experience these systems. We need to work towards tapping this huge market.” She said, while India has positioned itself as a chosen destination for the ultra top end luxury travelers, there
still exists a gap between supply and demand and to bridge this gap more hotel rooms are needed. She stressed on the need to address the mid-segment and budget travellers also.
“The main issue which needs to be tackled is the shortage of safe, secure and clean accommodation all over the country, especially in the budget category. The exorbitant cost of land forces hotels to operate under higher Star categories in order to make them commercially viable”, she added. The Minister said that her Ministry was working on an incentive or subsidy scheme to encourage setting up of budget accommodation through adoption of PPP mode. “This will address the core issue of non availability of land and high establishment construction.”
WTTC welcomes new British tourism Strategy
W
orld Travel and Tourism Council (WTTC), the organization representing the world’s foremost privatesector travel and tourism businesses has welcomed David Cameron, British Prime Minister, UK Prime Minister David Cameron’s promise to establish a new tourism strategy by the end of the year. Cameron has said in London recently that the income generated from the £115 billion-a-year tourism sector was “fundamental” to rebuilding the PARTNER COUNTRY
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UK’s economy. The UK is now joining Brazil and China in recognizing the economical and political significance of the industry. The Prime Minister would like to develop all travel and tourism industry facets such as domestic but also foreign markets and is particularly keen to attract Chinese visitors to the UK and wants to see the UK in the top five destinations in the world. “We are delighted that in challenging economic time[s] the UK government has recognized the importance of travel and tourism, an industry that currently
generates 3,145,000 jobs or 1 in every 10 jobs in here and can be one of the best and fastest ways of returning back growth, prosperity, and increasing jobs. This announcement comes at the right moment for the UK to take full advantage of its Olympic opportunity in 2012,” said the British Jean-Claude Baumgarten, Prime President & CEO, WTTC Minister. “WTTC would be happy to represent the private sector in contributing to the
development of the strategy, and we hope that more countries around the world will give the industry the value of recognition it deserves,” said Jean-Claude Baumgarten, president and CEO of WTTC. The private sector believes a number of challenges and barriers to growth need to be addressed in the new strategy. They include expansion at London’s biggest aviation hub – despite the threat of increasing competition to the title from other European airports – the need for a single European sky, visa processes and procedures, and unfair taxation.
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COLUMN
A
V DURAIKKANNAN
PARTNER COUNTRY
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rabbit and the word ‘Titicaca’ means in the local language ‘Rock Puma’ – a puma carved in stone. Aerial photography is a later day invention but somebody knew even before the shape of it even earlier! Machu Picchu is the ancient fortress city in the Andes belonging to the Incas of Peru. The marvel of its construction nearly 8000 feet above sea level on a mounThomas Hardy tain ridge is a sight to enjoy. Though the etymology The name Machu Picchu means ‘Old Mountain’ in the says the name of the city Paris derives from its ancient Quechua language. A close Gaulish tribe called Pasrisii, there is a beautiful legend behind its name. When the city of Paris was developed and built as the look at the two words would capital of France, the city fathers wanted to give it a bring up their resemblance very exotic name. Among to Tamil language: ‘machu’ various suggestions, they is Tamil for ‘upstairs’ and ‘pacchu’ is baby talk for ‘old’ decided to name it after an ancient and glorious city of in Tamil. Incas and Indians France that was known as Y have much in common, (perhaps the shortest poshistorians say. The fact that sible name for a city!) And Peru is on the other side of the globe aligned to India on accordingly it was named the same meridian is another Paris – that is a city on ‘PAR’ with ‘Y’ meaning a city equal interesting point. The present day Iraq was in beauty and glory to the ancient Y! earlier known as There is an arcane and Mesopotamia. ‘Meso’ is uncanny beauty in the name ‘middle’ and ‘potamas’ is ‘MADAM CURIE’. Rearriver in Greek. The present ranged or anagrammatized, day Iraq is sprawling between two rivers Euphrates it reads ‘RADIUM CAME’! It and Tigris! There is always a is definitely more than a Aerial view of the Lake Titicaca happy coincidence. Otherreason for everything. The wise how ‘WILLIAM modern name Iraq again is morning. SHAKESPEARE’ can read What you see above is the from the ancient Sumerian town called Ur. Incidentally, ‘WE ALL MAKE HIS aerial view of the Lake PRAISE’?! There are best‘ur’ as a noun in Tamil Titicaca in Peru in South language means a village or laid plans at work and a America. In fact, it is the beautiful mind can always a town. There is always a largest lake in South discover them or as the seamless connectivity and America. The lake is in the minds discover them, they the world is boundaryless. shape of a puma chasing a reader of Thomas Hardy will be easily able to discern in his novels a very structured and organized way of the story development and this was essentially so because Hardy was an architect by training. And all his titles are like oneline poetry by themselves as a miniature haiku – Far From the Madding Crowd, Under the Greenwood Tree, Two on a Tower, A Pair of Blue Eyes etc. The same kind of beauty and structure are highly visible in the creation of this world when you stand and stare. Let alone the debate whether God exists or not. Let us just talk about in terms of a creation and a creator. The creator of this universe must have been a great architect and designer for sure. The day follows the night and the night follows the day without any hiccup like a beautiful rhythm. Its happening is so very guaranteed that all of us retire for the night without an iota of doubt about the occurrence of the oncoming day next
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SEPTEMBER 2010
COLUMN would become so very beautiful! What about the Bard’s connection to Psalm No 46 for that matter? Shakespeare was baptized on April 26, 1564. The Authorized Version was being revised in 1610, by which time Shakespeare would have been 46. In the King James Version of Psalm 46 (see below), counting 46 words down from the top, we find ‘shake’, and counting 46 words up from the bottom, we find ‘spear’ ( ‘Selah’ doesn’t count — it is sprinkled throughout the Bible as a sort of punctuation mark) Psalm 46 “God is our refuge and strength, a very present help in trouble. Therefore will not we fear, though the earth be removed, and though the mountains be carried into the midst of the sea; Though the waters thereof roar and be troubled, though the mountains shake with the swelling thereof. Selah. There is a river, the streams whereof shall make glad the city of God, the holy place of the tabernacles of the most High. God is in the midst of her; she shall not be moved: God shall help her and that right early. The heathen raged, the kingdoms were moved: he uttered his voice, the earth melted. The LORD of hosts is with us; the God of Jacob is our refuge. Selah. Come, behold the works of the LORD, PARTNER COUNTRY
22
born? She was born in Albania which has the dubious distinction of being the Marie Curie first atheistic nation in the world. Its constitution officially denies the existence of God! Interestingly, Albania could be the only country which has a capital named after another capital city in the world elsewhere. Sulejman Pasha, the Albanian army chief was involved in the operation of Ottoman Army in Persia. The rumors say he saw Tehran, liked that city so much that he named the new city he founded back home in his country in 1614 after Tehran. Tirana is nothing but Albanian way of writing Teheran. The name Teheran travelled from Iran to Albania creating a record of a sort! Look at the word ‘pedigree’. It denotes the ancestry or genealogy of an animal. The word ‘pedigree’ comes Even the controversies from French ‘pe du grue’ and the conflicts and the which means ‘crane’s foot’ – ironies of life are so beautiful resembling the typical line by themselves in their own drawing of a family tree! right. Mother Teresa who There is a lot of beauty and was beatified by the Pope as creativity gone into the ‘Blessed Teresa of Calcutta’ evolution of everything. It is and she was one of the all for us to discover the supremely spiritual persons beauty of this world and in this world has ever witthe process become beautinessed. But where was she ful! what desolations he hath made in the earth. He maketh wars to cease unto the end of the earth; he breaketh the bow, and cutteth the spear in sunder; he burneth the chariot in the fire. Be still, and know that I am God: I will be exalted among the heathen, I will be exalted in the earth. The LORD of hosts is with us; the God of Jacob is our refuge. Selah.”
Paris an aerial view
Machu Picchu
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SEPTEMBER 2010
PROFILE
Captain C P Krishnan Nair
A legend in the hospitality sector
L
egendary is the one word
Palace Kempinski Udaipur, The
India in 2010. He was also
prestigious Baharat Ratna Rajiv
that would aptly describe
Leela Kempinski Mumbai, The
awarded ‘Hotelier of the Century’
Gandhi Environment Award
Captain C P Krishnan Nair,
Leela Palace Kempinski
Award by International Hotels and
instituted by The Maharastra
Chairman of The Leela Group. He
Bangalore, The Leela Kempinski
Restaurant Association Geneva ,
Pradesh Congress Committee.
ventured into a new business field
Gurgaon, Delhi (NCR)and The
The Hall of Fame Award by The
Awards and accolades have
at an age when most people
Leela Residences Kempinski
Hotel Investment Forum, Giants
been more than impressive, but
would enjoy a retired life and
Gurgaon. Another five properties,
International Award (Business &
the greatest satisfaction for
became a leader in that field in no
namely; The Leela Palace
Industry) for Excellence in
Captain Nair comes from being
time.
Kempinski New Delhi, The Leela
‘Business and Industry’, American
recognised and acknowledged as
Palace Kempinski Chennai, The
Academy Of Hospitality Sciences
the industry’s exemplary upholder
India in 1923, he rose from
Leela Palace Kempinski
(AAHS) award and the Employer
of ethical standards.
humble beginnings to become a
Hyderabad, The Leela Kempinski
of the year 2008-09 by Indira
significant player in the tourism,
Agra and The Leela Lake
Group of Institutions. Business
him, he replied, “The obsessive
handloom, apparel and IT
Asthamudi are coming up.
Week featured Captain Nair as
compulsion to excel, and offer my
one of the Top 50 Septuagenarian
country the best of what I was
Business Heads in the world.
fortunate to experience around
Born in Cannanore, Kerala,
Industry. Hoteliering was his destiny
Every hotel of the group has been an achiever and done the
The Group has won the
When asked what motivates
the world, is what drives me
call. During a visit to US he stayed
Captain proud. The Leela
at Waldorf Astoria in New York and
Kempinski, Mumbai has won the
prestigious International Five Star
impressed by it and wanted to
national and regional tourism
Diamond Award in 2005 and
build a hotel like that in India. He
awards for six consecutive years.
Captain Nair was the first Indian
perfection - these are precisely
went ahead and launched the first
The Leela Palace Kempinski
ever to receive the Lifetime
the three pillars on which The
hotel in Mumbai, Hotel Leela, in
Bangalore figured in the Conde
Achievement Award. The PATA
Leela Group has built its
1988. 22 years later The Leela
Nast Gold List 2008 for the ‘Best
Award of Merit was conferred on
reputation. They also represent
Palaces, Hotels and Resorts is the
Rooms’ in the world.
Captain Nair in recognition of his
the three faces of modern India.
outstanding service and
World class technology, great
leading hotel group in India. The
For his outstanding
endlessly.” Innovation, excellence and
group has seven hotels across
contribution to the industry and
leadership to the industry.
tradition enriched over the
India now. The Leela Kempinski
nation Captain Nair was conferred
Numerous are the awards that
centuries and the obsessive
Goa, The Leela Kempinski
the ‘Padma Bhushan’ Award, one
Captain Nair has won over the
desire to be hospitable to global
Kovalam Beach, Kerala, The Leela
of the highest civilian awards in
years. He also the recieved the
travellers.
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ASIAN TRAVELLER
SEPTEMBER 2010
FACE TO FACE
Asia Pacific is going to be the focus area for Starwood Starwood Hotels & Resorts, the leading hotel and leisure company in the world with over 1,000 hotels reaching across 100 countries, owns the following internationally celebrated brands St. Regis, the Luxury Collection, W, Westin, Le Méridien, Sheraton, Four Points by Sheraton and the recently launched Aloft and Element by Westin. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality interval ownership resorts. Starwood maintains a focused interest in enriching the quality of life for our associates and the communities we serve around the world. Don Elliot, Starwood's Regional Vice President, India, Bangladesh & Maldives region spoke to Asian Traveller at length about the Starwood's plans for India and the region. Excerpts: We have currently 28 hotels operating in India. I look after Bangladesh, Nepal, Srilanka and Maldives and looking at expanding our hotel base there. We are looking at trying to sign up more than 100 hotels in the next five years and are really busy working together with a lot of different partners to bring in all of our different brands. We already have the Luxury Collection, the Sheraton and Le Meridien brands here. We have just introduced Westin, Four Points and aloft brands in India. Now we have six of the nine brands that are operating and under development here. We are also looking for bringing in right partners in the right cities for our W brands and St. Regis brands. So, I think there is room for all our different brands and we are very excited to bring all of them into India because it is a great place with huge PARTNER COUNTRY
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potential for growing and international visitors are coming in for business and leisure. There is also a huge untapped domestic market. On the brand Element Element by Westin is a
new brand from Starwood and we have only half a dozen or so in the US. It is a long-stay brand. It is very much like our Westin Hotels - but a long-stay version. We are releasing this brand in North America before introducing it globally. We are looking and expanding more in North America first. On aloft properties in India We are working with the partners in a matrix on five alofts. One is setup in Chennai and another one in Bangalore. aloft brand outside India is more of
vacation he may have a different persona and may feel comfortable in a W hotel or a Westin. That is the exciting part of our different brands. They are very distinctive and they appeal to everybody. Our loyalty programme Starwood Preferred Group programme or ‘SPG’ allows people to stay in any one of these hotels and points collected at any of these alofts in India. We look forward to this brand getting hotels can be redeemed at others. SPG is the glue that accepted. holds all our brands On positioning of brands together. All our nine brands are On the consumer base very distinctive and Most of our hotels in big different. That is the cities and tier-II cities in advantage we have here India are predominantly because our brands can appeal to different travellers business hotels. A good number of customers in based on his different India and the SPG members persona. When he is are business travellers and travelling on business, he we do have a lot of may prefer to stay in Four programmes that cater Points by Sheraton or especially to them. The Sheraton brand or even a number one programme is Westin brand. When the SPG which allows them to same traveller goes on select service but we have decided to change a little for China and India since people in these regions expect more services in hotels. So we have restaurants and some additional facilities in our
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ASIAN TRAVELLER
SEPTEMBER 2010
FACE TO FACE travel on business, accumulate points and use those points while travelling on leisure. We also have other programmes like Starwood Preferred Planner (SPP) which gives the same points to the professional people. SPP is an incentive frequent traveller type programme that gives points to the bookers and really encourage the travel agents to book with us. We also have starwoodmeetings.com, which is a newly developed and enhanced website specifically for the bookers. It is a great search engine and they can see the special offers happening in our hotels. On marketing initiatives We really believe in delivering service to our guest and they will come back again and would tell their friends about the good time they have had here. We do not spend and offer lots of money on marketing. But because of the introduction of new brands to Indian
market, now we see that there is a need to create awareness of those brands in the market. So we are putting together a very intense marketing campaign for our Westin brands, Four Points Sheraton brand and aloft brands. We will be doing more marketing for our existing Sheratons, Meridien and Westin brands. We also do a lot of marketing through SPG that is where we really focus a lot of our attention. On Starwood in India In 1979 we signed an exquisite Sheraton arrangement with ITC which is still going. When we acquired the Radiant hotels that was really helped the growth of Starwood Hotels here, because we had eight Le Méridien hotels as part of our portfolio. At the same time we negotiated with ITC and hotels were upgraded into luxury hotels to introduce Sheraton, Westin and all other brands. Since that time there has been lot
of interest from developers and others to work with us because we pretty much manage hotels rather than own hotels in India. So we want to continue with our huge growth in managing hotels. Last year we had opened five hotels and we are going to open eight to nine hotels this year. So every year we will see a huge growth and we want to continue that momentum in opening many hotels in future. On Starwood in the world China is certainly a leading force in terms of 80 to 100 hotels that will be opening this year or next year. China is a huge growth area for our company and India is another area we are looking at for growth. Africa has suddenly become an interesting place and is opening up. Australia is also showing positive signs but not as much as India and China. Asia Pacific is certainly going to be the focus area for Starwood in
the coming years. On the future of Indian hospitality industry I think it is going to be very bright and excited about that and I think we got roughly about hundred thousand rooms in India in the upscale or top scale market which is same as New York. I think there is huge potential to expand and lots of other hotel companies are coming in. Common Wealth Games will be exciting for Delhi and will gain a lot of interest in the city and lots of people are looking at India and Delhi to see what infrastructure development has happened to improve India. The World Cup Football has done great things for South Africa in inbound tourism and companies in South Africa as well. I think CWG will be an opportunity India to show the world what they have here in terms of infrastructure and other world class facilities.
Sheraton debuts in Udaipur
S
heraton Hotels and
hotel giant remains on track with
approximately 600 square meters
showers, roomy desks, ergonomic
Resorts is continuing its
its plans to grow its portfolio in
of meeting space and three lush
chairs and wireless high-speed
expansion in Asia Pacific,
India by 60 per cent by 2013. The
gardens, four restaurants and
Internet access. The hotel will also
announcing an agreement with
240-room Sheraton Udaipur
bars, a spa and an upcoming club
be adding nine private pool rooms
Rockwood Hotels & Resorts Ltd.
Palace Resort & Spa is located on
floor. The scenic location has
as well as three family suites with
to debut the Sheraton brand in the
the banks of
made the resort an
direct access to lush green
city of lakes, Udaipur in India. The
picturesque Fateh
extremely popular
gardens. “The debut of Sheraton
Rockwood Palace Resort and Spa
Sagar Lake in one of
destination for
brand in Udaipur is indeed great
has been re-branded as Sheraton
India’s ancient cities.
weddings.
news for international travelers
Udaipur Palace Resort & Spa
Located only three
recently. It is the first Sheraton
kilometers west of the
hotel in India to be managed by
city centre, Sheraton Udaipur is
signature services and amenities,
captures the romance and
Starwood Hotels & Resorts, with
close to many of this historic
including the Sheraton Sweet
splendor of the royal era with its
five more to follow in next three
city’s cultural, historic and natural
Sleeper Bed®, a cozy array of
magnificent architecture and
years in Bengaluru,
attractions. There are also many
sensuous linens, plush down
grandeur,” commented Don Elliot,
Visakhapatnam, Chandigarh,
fascinating museums and art
pillows, and signature duvet.
Regional Vice President for
Mysore and Amritsar. India is a
galleries to explore, as well as
Each luxuriously-appointed room
Starwood Hotels & Resorts in
key focus of Starwood Hotels &
diverse restaurants and shopping.
is also outfitted with LCD flat-
India, Bangladesh and the
screen televisions, walk-in
Maldives.
Resorts’ expansion efforts. The
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Other resort facilities include
Guests will delight in Sheraton’s
and fans of India. Sheraton Udaipur Palace Resort & Spa
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ASIAN TRAVELLER
SEPTEMBER 2010
FACE TO FACE
HHI Group
Structured to excel in service The Hotel Hindusthan International (HHI) Group of hotels has grown itself to a synonym to crowning comfort, incomparable business pleasure, unparalleled service and premium luxury in prime locations. The HHI Group of hotels is suited to meet every need of the guests by presenting cutting edge facilities. The hotels of HHI, in Kolkata, Varanasi and Bhubaneswar reveal a new world unfolding from the old with large banquets, open air lawn and poolside, well furnished rooms, specialty restaurants, exquisite lounges or the hi-volt nightclubs made to excel with personalized services combined the pleasures of business with every moment of leisure. D.K. Jaiswal, CMD, HHI Group of Hotels spoke to Asian Traveller about his business interests and future prospects. Excerpts: Tell us about your upcoming projects? What are the long term and short term plans of the Group is having? We are a group which enterprises five star hotels, based in Kolkata. Our hotel is offering its services for the last 40 years and it is the second five star hotel in the country. Then we came up with properties in Varanasi
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and Bhubaneswar. We are concentrating in western part of India and are coming up with a hotel in Mumbai and Pune. On the northern side we are coming to Agra, where the hotel has been constructed and furnishing is going on. We will be able to open it by next year. We are also planning one in Jaipur. These are the places we have identified and these
hotels. We offer good quality services and cuisine to our guests and we have built up a very good brand image. The occupancy rates in all our hotels has been 85 plus. The book turnover is 90 crore and we hope to cross 100 crore this year. All our hotels are self sufficient. Whom do you mainly target and what do you offer from owned by the family. the target to attract the How do you position the hotel in the market? What is client to come to your firm? We have our sale regional your marketing strategy? offices in Bangalore, According to our marketing strategy we want Hyderabad, Mumbai, Pune, Varanasi, Bhubaneswar and to go for corporate hotels rather than resorts. We have Kolkata along with overseas offices in Nepal, Bangladesh some land in Goa but we and Thailand. We have don’t want to venture into resorts sector because of the Buddhists coming to variation in occupancy rates Varanasi and have good rapport with them. Overall that dips in the summer we are very happy with our season. Varanasi is the only sales team as we have over place we entertain foreign 85 per cent occupancy. Our tourists who comes to visit Buddhist places and rest are pricing is very competitive and economical. The services all marketed as corporate all will be five star deluxe hotels. HHI is a private limited company and is
TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
FACE TO FACE we offer are of very high standards making, our guests return to our hotels. How do you acquire manpower for your hotels? We have a management school in Varanasi from where we churn out the boys to fine professionals. The toppers, about 30 to 40 are recruited for our own hotels. Thus we are self sufficient in manning. We are making it a custom and according to the requirement with the growth of our hotels and we plan to open one property in every two years. What are your alternate attractions and USP? As we target corporate clientele and specialise in corporate hotels we have branded nightclubs in all our hotels called ‘Underground’. We have won the Times of India award for the best nightclub in Kolkata four times. Our night clubs in Bhubaneswar are doing well in spite of being located in a small B grade city. We have all international brands and we make it a happening place. We have three or four bars in all our hotels. So entertainment is our USP. How important is a hotel in
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developing a destination? With more airlines coming to India the hotel industry is booming. Now people are looking for five star luxuries in budget hotels. The groups like Lemon Tree, Ginger are expanding. We are giving five star category hotels but the pricing we give are less in towns. Keeping the rates at about Rs.5000 is very good for a hotel which has four to five outlets, two to three bars and big ball rooms. Tell us about your background and how did you come to this industry? We were real estate owners and in the steel industry. Because of recession we sold out our assets and concentrated in the hotel industry. Eventually hotel industry did well and the real estate prices went up. So once you know to run it, it’s a profitable industry. Please tell us about your family? I am the chairman of the company. My two nephews and I run the show. One nephew is the Executive Director and another nephew Vinay Jaiswal is
year now with a turn over of 15 crore and next year we are targeting 20 crore. The profit in the first year was six and half crore. What are your other interests? I like to have good food and good health, quality life as I have left drinking and non-vegetarian food. My guru is a Jain. I am 66 years old and still I am fit. I like to expand and work and create good name in the market for good quality hotels as much I can do. Which is your favorite destination? Initially I used to go to Las Vegas and San Francisco because my relatives are there and later I took my Director Operations and holidays there. I also like to looks after the finance. I look visit my niece in after the projects and the Switzerland, which is also a expansion programmes. My good destination. Australia wife is a home-maker and is also one of my favorite she has been a pillar of places. strength for the things What is the message to the around. She is a very lucky youngsters who is coming woman because wherever to the industry? she had done the opening In any hospitality and we never had to look industry, the basic thing is back. We took a running the desire to serve. In this hotel in Bhubaneswar with industry everyone knows the an annual turnover of three technology, has the fork and crore and it is in the third knife and everyone gives the air-conditioning, beds and all other facilities. But when you have dedicated staff to look after the people it makes the difference. Then there should be a zero defect hotel and good maintenance which is the goal of the day. The satisfaction of the customer is the primary goal. There may be two or three complaints raised up anytime but the rectification of the complaint and to looking after the guest is important even if you need to spend double the amount you get from the guest. TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
FACE TO FACE
Tourism Australia to fortif y brand in India Nishant Kashikar has joined Tourism Australia; the statutory authority of the Australian Government, which promotes Australia as a tourism destination internationally and domestically and delivers research and forecasts for the sector; as its Country Manager for India recently. Nishant Kashikar’s responsibilities in this new position include strengthening the distribution network of the Aussie Specialist Agents, consumer and trade marketing activities. He spoke to Asian Traveller about the upcoming campaigns and other activities Tourism Australia is planning for the Indian market. As the Country Manager of
cent compared to the same period
Tourism Australia in India, what
in 2009.
are your main concerns? What tops the list of priorities? Our top priority will be to maintain the momentum and
The four months to April 2010 saw 44,700 visitors, an increase of
potential and it is a sector that we
eight per cent relative to the same
would like to actively focus on in
period of the previous year.
the future.
Nishant Kashikar
achieve growth in visitor arrivals
How do you plan to position
What are the current promotional
to Australia. Increasing
Australia in the Indian Market?
activities? What new plans you
destination awareness, educating
Australia has some unique
Country Manager – India Tourism Australia
have in mind? Our major consumer
Have the recent violent incidents
consumers about the variety of
experiences which the Indian
Australian products and
visitor finds appealing. These
promotional campaign this year
involving Indians in Australia
experiences and introducing new
include nature, journeys, cities,
will be our new global campaign
affected the image of the country
products in the Indian market to
coastal lifestyle, food and wine.
with the tagline, “There is Nothing
among outsiders? What steps
offer innovative holiday
As a source market of Australia
like Australia”. The campaign is a
have you taken as a damage
experiences will be some of the
Tourism, which are the segments
first-of-its-kind initiative which has
control exercise?
other focus areas.
you focus on in India?
an element of active participation
How important is India for
Geographically, we will be
There is no denying the
from Australians to share their
publicity about the student issues
Australia’s tourism market? Of the
concentrating on strengthening
personal stories of where they live
has been negative and it has been
international arrivals to Australia,
destination awareness in the top
and holiday in Australia to show
extensive. Australia has always
the Indian visitors account for
tier-1 and tier-2 cities in India.
the world why they should visit
extended a warm welcome to
what percentage?
With regards to the target
Australia. This campaign has
visitors from India who have come
segments, while the primary focus
generated participation from close
for either leisure or business, and
source for Australia and has been
will continue to remain on leisure
to 30,000 Australians who have
will continue to do so. We have
one of our fastest growing
travel including families, DINKS
shared their personal stories,
been continually monitoring the
markets. There were 124, 800
(double income no kids) and
welcoming the world to visit
situation and have always
visitors from India in year-end
honeymooners and among these
Australia. Apart from this, we will
maintained an open line of
2009, making India the 11th
groups an increasing FIT (free and collaborate with our airline and
largest inbound market.
independent traveller) segment,
travel agent partners for other
agents to address any queries or
India is an extremely important
communication with the travel
we are keen on developing other
trade and consumer campaigns
concerns that leisure travellers
the year ending April 30, 2010 is
target segments. The MICE
over the course of the year to
may have about their visit to
128, 300, an increase of seven per
segment has tremendous
fortify brand Australia in India.
Australia.
Photo Courtesy: Tourism Australia
The total number of visitors for
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ASIAN TRAVELLER
SEPTEMBER 2010
FACE TO FACE
We owe a lot to Yash Chopra for making Switzerland popular in India Popularised by Yash Chopra Movies and other Bollywood productions, Switzerland is becoming a popular destination among Indian outbound travellers. No wonder Switzerland Tourism looks upon India as one of the biggest future markets. Michael Maeder, Managing Director-India, Switzerland Tourism spoke to Asian Traveller about the various marketing strategies and other plans adopted for Indian market. Excerpts:
Tell us about your marketing plan for the Indian market. Do you have any specific target segments or target regions? How do you plan to go about tapping these segments/ regions? We are setting our aim quite high and try to persuade every Indian long haul traveller to visit Switzerland at least once. Switzerland has a very good reputation as a holiday destination in India and having a too narrow segmentation would only limit our success unnecessarily. Switzerland has always been very popular with families and couples - we will concentrate to grow this segment by also going to tier-two and tierthree cities which have a lot of untapped potential. Newer segments that we are also focusing on are luxury and wellness for the repeat travellers, but also adventure for the young travellers. Last not least, we see more and more demand also from MICE groups and will PARTNER COUNTRY
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certainly intensify our activities to make the most out of it. How important is the Indian market for Switzerland Tourism? What is the number of annual visitors you get from India and what is their contribution in the tourism revenue you generate? India as a market for Switzerland Tourism has a very high importance, now but also for the future. We see an enormous potential due to the combination of India’s economic growth and Switzerland’s degree of popularity amongst the Indian holiday makers. We measure our success in overnights of passengers and in 2009 we had 324,000 overnights from India. The contribution of the Indian guests is very valuable for us as a country as the Indian main holiday season from April to June falls into a shoulder season in Switzerland. So hotels have enough capacity to accommodate the increasing demand and Indian guests
can benefit of low or shoulder season rates. How did the economic slowdown impact the tourism flow from India? We had the same amount of overnights in 2009 as in 2008, so the slow-down of the economy had an impact on the amount of the guests visiting Switzerland. In previous years we had a steady increase of overnights of 15 per cent to 26 per cent. For 2010 we expect to have an increase of more than 20 per cent, which should give us around 400’000 overnights. Switzerland is viewed as a ‘high-end’ destination by many. Is that the image you would like to project about your country? If not – what steps have you taken to attract the other type of travellers? No, promoting Switzerland as a “high-end” country is not our intention at all. I think we are excellent value for families and couples who want to explore the mountains, the scenery and the historic cities for a
reasonable price. Sure, if you want to have a ‘high-end’ holiday you can have it by choosing one of many 5-star hotels and by shopping in luxury shops. But in the same way you can also chose one of hundreds small- to mid sized family hotels and buy a Swiss Rail pass, which allows you to travel on trains, buses and boats on a normal family holiday budget. Are you planning any new ad campaigns for Indian market? Please elaborate. You can divide our activities into travel trade and media. For the tour operators we have a workshop in Switzerland over the coming months. In January next year will be in 5 different cities with at least 15 Swiss suppliers. Over the year we visit hundreds of operators and agents for product updates and trainings about classic destinations like Lucerne and Interlaken, but also about less known ones like Page 38
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ASIAN TRAVELLER
SEPTEMBER 2010
INCREDIBLE INDIA
India, Mexico to promote bilateral tourism
I
ndia and Mexico have decided
shows and food festivals in each
to promote cooperation in
others country.
tourism sector between the two
Two countries should
Indian Council of Cultural
where Ministry of Tourism will
Relations proposes to open an
focus among other things to
Indian Cultural Centre in Mexico
promote Yoga and Wellness Tourism added Selja.
countries. This decision follows a
exchange best practices in the
City and it will be an excellent
meeting between the tourism
tourism and hospitality education
platform for promoting Indian
ministers’s of the respective
for Human Resource
culture, cuisine and arts in
success of Incredible India
nations in New Delhi recently.
Development. Two countries may
Mexico.
Campaign and overseas
A five-member delegation led by Gloria Guevara, Minister for
encourage student exchange programmes, she added.
A festival of India in Mexico is also being proposed for next year
Gloria Guevara lauded the
marketing. She praised the manner in which the government
Tourism, Mexico, called on Kumari
and the private sector efforts are
Selja, Minister for Tourism, India
being synergised in India to
recently. Welcoming the visiting
promote tourism sector. She also
dignitary, Kumari Selja said that
appreciated the quick recovery of
India deeply admire the
tourism sector in India after the
uniqueness of Mexican culture
recent global economic
and heritage which has been
slowdown. She suggested renewing the
preserved and conserved over the years. She said, the diplomatic
Agreement on Tourism
relations between the two
Cooperation between India and
countries should be strengthened
Mexico signed in 1996. The
by exchange of ideas for tourism
Mexican Minister has extended an
development and promotion,
invition to her counterpart to
exchange of visits by travel and
attend International Fair on Cultural Tourism in Mexico in
tour operators, travel media, opinion makers, holding road
Mexican Tourism Minister Gloria Guevara with Indian Tourism Minister Kumari Selja in New Delhi
locations for Bollywood directors. The scenery is so Glacier3000 and the Ticino diverse, that they can find region. And have also joint any location they want. And marketing plans with some the famous Swiss reliability of the bigger operators. On is of course helpful when the media side we make sure you have to shoot a scene in we invite a good amount of a foreign country. We journalists to Switzerland always support the directors and by doing so we get a in choosing locations, decent coverage in different supporting them with channels like magazines, permissions and also in papers, TV and radio, mostly putting them in touch with in the area of lifestyle and the right people in travel. There we work very Switzerland. closely with Rail Europe, as As a country we owe a lot the Swiss Rail pass is the to Yash Chopra who made backbone of any trip to Switzerland very well Switzerland. known with his beautiful Switzerland is a favourite movies. He’s a very destination for film makers passionate promoter of from India. Do you have Switzerland himself and we any special plans or have the pleasure of working packages to attract such with him and Kuoni / SOTC type of visitors? on a tour called ‘Enchanted You’re right, Switzerland Journey’. Indian guests visit is one of the favourite the locations where Mr. Page 36
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Chopra shot some of the iconic scenes and can pose in the way of the original cast at exact the same locations. I had the pleasure to join a tour in June and it was definitely an unforgettable day. The Swiss Tourism Board has announced this year to be ‘The Year of Hiking’. How do you plan to market it here? The Swiss mountains are a paradise for any hiker in summer and with the global ‘Year of hiking’ campaign we want to build up on that. In India though it is not our main campaign, as most of our Indian guests prefer to take a train or cable car to enjoy the beauty of the Swiss Alps. Having said that, we see a trend in India amongst the younger crowd for domestic activity holidays
November 2010.
and we will definitely make sure Switzerland is on top of their list for their long haul activity break. What are the visa formalities for visitors (from India?) We are, as most European countries, a part of the Schengen Visa and follow the same rules and procedure, which includes an application form, a fee and the photo. Best would obviously be not to need a Visa at all, but that’s for the future. My advice to Indian guests is be to make sure to start with the application process as soon as possible. Most issues we hear about are purely about not having planned in enough time. And that shouldn’t be a reason not to go to Switzerland.
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ASIAN TRAVELLER
SEPTEMBER 2010
Q&A Veena Patil is the eldest child of Kesari Patil, the founder of Kesari Travel & Tours and a leading light of the Indian travel industry. As the Managing Director, of the company she has taken the family name and business to greater heights. How did you become interested in
bigger and more important role.
Travel & Tourism business?
Who or has been the greatest
My daddy Kesari Patil started Kesari Tours in 1984 on insistence
influence in your professional life? My father and mother. Then all
from all of us siblings and my
my family members. My husband
mother. He started this company
Sudhir Patil is a great means of
in a 100 sq feet chawl which was
motivation and offers his support
shared with my cousin who had
at every step. As a role model I
contributed half the cost of that
look at various personalities or
place. So it was office during day
companies. For ethical practices
time and her house at night. We
the Tatas; for aggressiveness
did not have a house of our own
Reliance and Times of India. The
in Mumbai and were staying in a
personalities I admire - Richard
rented place. Despite all the
Branson, Narayana Murthy, Indira
adversities we worked hard with
Gandhi, Sonia Gandhi, and there
daddy (who started this small
are many more.
travel company at the age of 50)
As a woman, have you ever had to
and fought for survival. Luckily we
face any difficulties in
got interested in what we were
professional life?
doing and that was the best thing
I never faced any difficult
happened to us and me. This was
situation because of my gender.
in 1984 and then onwards there
Rather I always got respect in this
was no looking back.
so called male-dominated
What is your current role in your
industry. Girls are by birth good
organization?
organizers. Service is their innate
Right now I am Managing
culture. If a professional touch is
Director of Kesari Tours Pvt Ltd.
given to these already existing
Besides looking after the overall
capabilities, then this will be the
growth of the company, I handle
best industry for women. Of
the marketing and branding; and
course, we have to be always alert
finance and accounts - at the
and see to it that nobody is taking
same time. A very good and
us for granted or taking advantage
committed team of Kesarians are
of us - that distance has to be
supporting me in my job. I am
maintained always.
involved in building strategies,
What is the secret of your
working on innovative ideas,
success?
Veena Patil Managing Director Kesari Tours Pvt Ltd, Mumbai, India
guiding on advertising campaigns,
People. I am blessed with
upgrading systems at solving any
excellent people, in family and in
organizational issues and
the organization.
world over. I have two sons. The
sister-in-law, looks after Marigold
motivating Kesarians.
What is your proudest moment
elder one, Neil, is studying BBA in
Tours - spiritual Yatra tours and
What are your goals at the
(till date) in your job?
Australia and the younger son
foreign exchange division.
Creating a tour for ladies and
Raaj is in 8th standard. My sister
What are your hobbies?
making it a big success on large
Zelam Chaubal looks after Apple
Kesari should become a brand
scale for the first time ever in the
Pi educational tours, KMice
books and books on personal
known for quality everywhere in
tourism industry around the world,
corporate tour division and Agro
development, to improve myself. I
tourism industry - spread across
and consistently maintaining it for
tours for farmers. Sunila
also like watching movies and
by physical and virtual expansion.
last four years.
Himanshu Patil, my sister-in-law,
hanging around with kids in the
Please tell us about your family.
looks after Strawberi Holidays and
family. Solving problems by
overseas operations of the
finding out simplest possible
company. Sangita, my second
solutions also of interest to me.
moment? Vertical growth by all means.
Where would you like to see yourself ten years from now? In the same industry – but in a
My husband Sudhir Patil looks after many areas including PR
TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
Reading. I love management
PARTNER COUNTRY
39
Q&A Antony G. Paton is a veteran in the hospitality sector with more than three decades of experience behind him.
Antony G. Paton General Manager The Grand New Delhi
PARTNER COUNTRY
40
You have more than three decades experience in the hospitality industry. Could you tell us about your early days? How did you come to join the hospitality sector? Came from a very privileged background and attended private preparatory school and private boarding school in Warwickshire, England. My parents were very upset that I did not want to go to university but instead wanted to work and earn a wage. I left school at 18 years and my father, a doctor who had a patient in his hospital who was a hotel owner, asked him if I could be given a job. I worked for him for two years as a steward and then a barman. Then I went to university and after joined a hotel company called Concord Hotels as a Management Trainee and spent three years working in a different department each in a different hotel throughout the UK. I actually wanted to be a journalist as I love writing but hotels sort of grabbed me!
After working for so long in different parts of the world what prompted you to take up an assignment in India? How do you like the place? What are your first impressions? Long story mainly to do with the family but I have a very indirect connection with India as my father was born here and my Great Grandfather lived here, mostly in Allahabad. When this job came up, I jumped at the chance to experience a culture so close to my upbringing, yet so far, untouched. I have been here two weeks and have not been out of the hotel. However, the Indian people are so friendly and very very courteous. I feel so at home here. What plans do you have for The Grand New Delhi? Lot of plans - too many to mention. But behind all my aspirations for The Grand, New Delhi is a desire to instill a sense of leadership, support and a fatherly figure to all 500 staff members and to also instill a sense of belonging to our guests. How important is a Hotel in developing a destination? What should a Hotel be doing in this regard? This is a simple and tough question to answer. Yes, of course, The Grand must produce fine service, attention to detail and impeccable service to all our guests and to International guests so that Delhi is known for quality. But there is a lot more to this question - infrastructure, politics, beaurocracy, attitude and a
willingness to keep up with the modern world. What is the proudest moment in your professional life? Could you share some of the unforgettable moments in your professional life? Proudest moments are four (and not just professional). Managing the Summer Palace of His Majesty King Hussein of Jordan, marrying my wife who has gone through hell being married to a workaholic Hotel Manager, having a young son who went through and survived cancer and opening a real six star resort in Thailand for the incredibly famous Six Senses Resorts and Spas. I must also state that I am very proud to be accepted to work here in New Delhi. Where would you like to see yourself, say, 10 years from now? Retired! What are your views on the future of the hospitality industry, in general? We are all too hung up on wealth and hotels are trying their level best to squeeze this wealth. I feel that the future of hospitality will only survive if we give really great attention to detail service and offer unusual life style experience, interesting and unusual food and small but significant touches in the way we do things. Giving great value for money will make any business flourish. Now tell us about your family. I have been married to Pauline for 27 incredible Page 226
TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
PICK OF THE MONTH
42
ASIAN TRAVELLER
SEPTEMBER 2010
PICK OF THE MONTH
Hotel Hindusthan International, Kolkata
H
HI Kolkata, the flagship
has personal fax and computer,
partying. Delicacies of the world
property of HHI Group of
personalized stationery, mini bar
converge here for the esteemed
hotels has stood its
and complimentary one way
guests of the HHI. HHI
ground as the foremost in luxury
airport transfer along with
Underground, the hi-volt night-
accommodation providers in the
standard facilities. Guests here
club is one of the most happening
city. As Kolkata’s first five-star
are also served complimentary
place in Kolkata.
hotel, it has been subjected to
platter of chocolates and evening
constant upgradation to keep up
tea/coffee and happy hours at
Cuisine Restaurant serving
dinner and lunch buffets, formal
with the latest in trends. Being
imperial lounge. ‘Imperial
authentic delicacies from the
meets of companies etc. The lush
overhauled to a new property,
Premium’ is the top end product
Moghlai, Lucknowi and North East
green lawn beside pool also
with a premium facia and a new-
here with additional benefits.
Frontier cuisines. With a royal
provides a venue to host meets,
décor as the backdrop, age - old
social gatherings, weddings and private parties.
look lobby, it remains one of the
A citadel to be defined, the
‘Kalash’ is an exclusive Indian
here. All these suited for all types of conferences, marriage party,
most contemporary places in
‘Colony’ is a dedicated floor 24
culinary fare from different parts
Kolkata. Adhering to business and
rooms of a master creation. A
of the country, it takes you to a
leisure requirements the hotel is
rendezvous of those who have
different world of tastes. The
arrangements, power
Kalash menu is a tribute to the
connections, food and liquor
Indian diversity. Simplistic in
services and stage setup are
presentation authentic in its
available here. Most modern
recipes, it blends conventional
communication and business
ingredients with contemporary
facilities are made available for
ones besides ranking high on
the business events.
taste.
FACILITIES
‘Mythh,’ the 24hr coffee shop
Modern and decorative lighting
Swimming pool, The Verve,
of the city brings to life the art of
Lawn, Pastry Shop, Beauty
dining and leisure. A live
Parlour, Kyra Boutique, Barber
interactive kitchen serving the
Shop and Jewel Co are some of
best of European, pan Asian and
the attractions of the hotel. The
Indian cuisine over buffet lunch,
Verve is the most modern health
buffet dinner and a-la-carte, over
club at HHI with most advanced
said to be Kolkata’s best Located
arrived in the corporate world, it
the choicest of spirits. The zestful
imported state-of-the-art
Business Hotel. The eight storied
gives free entry to night club,
lounge, private dining rooms,
equipments. In-house
hotel housing 184 luxuriously
personalised butler service,
Onyx bar and over hundred
physiotherapists and doctors give
appointed rooms and suites is
exclusive bar and dining area,
seating makes it an abode to
guidance and personalised care
distinct in decor and identity.
express check-in and check-out
celebrate, refresh or unwind.
here. Kyra Boutique is a ladies
ACCOMMODATION
facilities and complimentary
Virgose, the exclusive lounge-
exclusive boutique exhibiting and
Proffering a variety of options
laptop connectivity, DVD and 2-
bar combines gracious service,
selling western and traditional
for accommodation, each of them
way airport transfers along with
global gourmet delights and most
wear. The pastry shop offers
are thoughtfully designed and
imperial facilities.
premium spirits. Mexican, Italian,
breads to biscotti, Jub-jubs to
Lebanese, Japanese and
pastry, Yule logs to stolen plum
appointed suiting the expectations
‘Club Suites’ of the HHI is
and requirements of the guests.
based on the finest traditions of
continental cuisines are offered
cakes and more. Jewel Co is a
HHI Kolkata provides Standard,
ancient, keeping in mind for the
here. The Fiber-LED rainbow
jewellery boutique with a good
Imperial, The Colony, Club Suites,
modern business travellers. The
lights that change to set the
collection of ethnic jewellery
Imperial Premium rooms for the
particular floor has wooden
perfect mood along with live
consisting of various precious
discerning travellers.
architecture, wooden furniture and
performances by the international
stones. LOCATION
There are 46 twin and four
wooden flooring. The amenities
trio-band from Philippines make it
single ‘Standard’ rooms providing
this floor has a class of its own.
an ideal place to relax and
guest room amenities including
Each suite has two TV-sets, DVD
unwind. The island bar with a wide
metropolitan city of India,
entry to Virgose, health club and
player, minibar and exclusive
bar platform, a choice of spirits is
connectivity is available to
swimming pool. Buffet breakfast,
amenities. The guests are given
just another place to be.
national and international
a bottle of house wine on the day
complimentary usage of the
BANQUETS
destinations. The HHI Kolkata is
of arrival, fresh fruit basket,
imperial board room for four
cookies, mineral water, tea and
hours, happy hour for two hours
for conducting various events,
and commercial centre of the city
coffee maker are given
at Imperial Lounge, Tea, Coffee
meets and banquets at the HHI.
and close to places of tourist
complimentary for guests
and Snacks in the evening and
choosing Standard.
luxury car service.
Tulip (3000 Sq. Ft.), Regency
multiplexes. Nearby points of
DINING and ENTERTAINMENT
(1800 Sq. Ft.), Senate (600 Sq.
interest include Victoria Memorial,
The hotel is one of the
Ft), Boardroom (600 Sq. Ft) are
St. Paul’s cathedral and Birla
the banqueting spaces available
Planetarium.
The ‘Imperial’ club offers true elegance of hospitality with 89 double and 13 twin rooms which
ASIAN TRAVELLER
favourite for the foodie and the
SEPTEMBER 2010
Different options are available
Topaz (3400 Sq. Ft), Silver
Being located in a
centrally located in the business
interest, shopping complexes and
43
FACE TO FACE
Vellapally Brothers plan more investments in tourism sector Backwater Ripples, a backwater resort on the Vembanad Lake in Kumarakom, Kottayam is a project of the hospitality division of Vellapally Brothers, a trusted name which has diverse business interest and various portfolios that include infrastructure, engineering and hospitality. Backwater Ripples which was established in 2003 is going to be expanded with an investment of Rs 20 crore. The group is also looking at establishing similar properties in nearby destinations. Mathew Alex Vellapally, Managing Director, Backwater Ripples, speaks to Asian Traveller about the plans.
Tell us about your entry into the hospitality business. What was your inspiration? As a Keralite and a member of the Vellapally family - who are the pioneers in the construction field and someone who lived in the beautiful land of God’s Own Country and had the opportunity to travel to unique destinations, I only regret that I was not among the first to step into this industry. We moved into hospitality space in the second phase of development in the tourism industry in Kerala. We had selected Kumarakom as our destination because this blessed land is included in the “must see twenty destination of a life time” by the National Geographic Traveler. We have moved with a clear vision of providing affordable, valuefor-money experience without compromising on the integrity of the product. For that we had procured the PARTNER COUNTRY
44
best possible location of 10 acres of land available, with lake-frontage on both sides of the property, accessible by both road and boat and constructed cottages with traditional Keralan architecture considering every possible aspect of comfort and guest service with superb accommodation, immaculate gardens, impeccable service and superlative dining. What is your marketing and promotion strategy? Destination tourism is the main concept in selling tourism in Kerala. Competition in this field is very high. We entered this market with the aim of providing true value-formoney product. As a first generation entrepreneur in hospitality I have learnt through trial and error. This has been painful experience due to an unstable market, caused by unforeseen international crises like 9/11 terror attack in US and bomb blasts in Bali and Bombay.
Adding to all these were the natural calamities like tsunami on Boxing Day. I am sure a lot of my contemporaries too would have gone through the same turmoil and emerged stronger. The most important lesson we learnt from our experiences is that, a true value-for-money product which doesn’t compromise the integrity of the experience backed by committed trade partners will never fail. By having made arrangements with Indian and international tour operators, strong marketing tie-ups with leading tour operators in international arena, retaining a good marketing team and ensuring our presence at all Indian and international travel fairs, we have attained a good name as well as publicity in this field. I am sure, if we still exist, it is due to the resolute support extended to us by our trade partners. We will continue to work hand in hand with our
partners towards the future. In the hospitality sector how would you like to position yourself? As I said earlier, we positioned ourselves as a value-for-money and affordable luxury resort without compromising on service expectations. We are also watching the new trends in the industry and continuously upgrading our product. We have a very young professional team who are handling various aspects of the resort’s operations and marketing. Though we are not trying to occupy any niche, Backwater Ripples is a typical Keralan experience. At the same time we have not avoided any of the modern conveniences which a traveller has come to expect today. We also strongly feel that resort can be environmental friendly and luxurious at the same time. We have a well established Green Leaf Certified Ayurvedic Page 226
TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
FACE TO FACE
Asset Homes
Making its presence felt in hospitalit y sector Asset Homes, after establishing themselves as a towering presence in the field of construction, has entered the hospitality business with Asset Summit Suites, a first-of-its-kind full-fledged apartment hotel. K. A. Mohamed Saleem, Managing Director, Asset Homes spoke to Asian Traveller about the plans the company is having for the hospitality sector. Excerpts: What are your business interests
allows families or self sufficient
rooms near Kakkanad Info Park,
in the hospitality industry after
Suites is its strategic location on
individuals to have their tea,
which would be completed by
having ventured into the trade
the highway connecting the
snacks or meal as per their
January 2011.
with the Asset Homes Summit?
Cochin International Airport and
convenience.
What attracted you this business
the Cochin city. It is also close to
What will be your marketing
investment and industrial growth.
sector?
the upcoming commercial hub
strategy? Which all markets and
Both the Central and State
and the soon-to-be-completed
travel segments are you
Government have recognized that
hospitality industry is a sector of
Vallarpadam Highway.
targeting?
tourism is an industry of the future
tremendous potential. According
The advantage of this location is
to industry statistics, India had
that visitors can access the
market or travel segments. Leisure
highest growth rate in the world
five million annual foreign tourist
Airport as well as Marine
and tour for the family or
with regard to tourist arrivals and
arrivals and 562 million domestic
Drive and M G Road but avoid
individual traveller visiting Kerala
development of ground facilities.
tourists last year.
the city traffic.
for leisure; airport hotel for transit
With many of the Keralites based
For Asset Homes, the
The USP of Asset Summit
Kerala has a huge potential for
We plan to target the following
just like IT. Kerala shows the
What are the services and quality
visitors from the International
in the Gulf, UK and USA, foreign
Council says, India will be a
standards offered by the hotel?
Airport and corporate marketing,
investment to the state continues
tourism hotspot from 2009–2018.
Why did you choose Luxury
focusing on business areas in
and is expected to rise.
Kerala and hence Kochi will have
service apartment as your debut
Kalamassery, Aluva, SEPZ as well
What are the advantages you
the major impact due to this and
venture in the sector?
as Infopark, Cochin.
have in entering hospitality
World Travel and Tourism
Asset Summit Suites intends to
The apartment hotel provides
For all these segments, we
industry with extensive expertise
tap this potential market.
a unique ambience for tourists,
have a particular marketing plan
in infrastructure development?
Hospitality is a service industry
business travellers, executives
and strategy. Our marketing and
What were the challenges?
that can create goodwill for our
and overseas-visitors. Health
sales team conducts corporate
brand on a national as well as
Club, multi-cuisine restaurant,
visits and leaflet distribution in
armed with the necessary
international platform if the
banquet hall, ample car parking
select segments for this. We
technical know-how required in
service is well looked after. We
facilities, wi-fi connectivity, travel
release advertisements focusing
building and furnishing a hotel or
intend to offer one of the best
desk and modern security
on the location. We have also
service apartment.
services in this sector.
arrangements are some of the
released ads on special occasions
What are the main highlights of
specialties of the hotel.
like Onam.
getting the right people to manage
What are your future projects in
the services since hospitality is a
the property? What is its USP?
Luxury stay at moderate rates
As a builder, Asset Homes is
The challenges involved were
is in shortage with the demand
tourism and hospitality? How do
service based industry. We have
apartment complex is the first-of-
exceeding supply. Luxury service
you rate the environment for
addressed this challenge to an
its-kind full-fledged apartment
apartments offers an additional
investment and growth of the
extent by appointing an
hotel in the State. There are 90
advantage of luxury stay along
industry here?
experienced person to be at the
fully furnished suite rooms of 500
with a homely ambience since the
sq ft each, with modern amenities,
rooms are fully furnished and
its next luxury service apartment
restaurant and banquet hall.
have a small kitchenette which
project “Asset iPulse� with 56 suite
The Asset Summit Suites
PARTNER COUNTRY
46
Asset Homes plans to launch
helm of the activities inside the Asset Summit Suites. Page 226
TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
FACE TO FACE
PRS Group
Aiming for new heights The PRS Group, one of the leading business groups from Thiruvananthapuram has placed itself alongside the growth and development of the city with innumerable contributions in various sectors. The PRS Family has been exploring various development possibilities in sectors including construction, hospitality, health care, education etc. for four generations. Sabari Rathen, Executive Director of PRS Group is a young professional resolute in creating long term relationships with the clients by delivering top class services. He talks to Asian Traveller about his vision and his plans to tap the Travel and Tourism industry. What are your business interests
frequent travellers. They offer all
health and wellness tourism have
weaknesses reckoned are
in the hospitality industry after
the conveniences of a hotel with
excellent scope in Kerala,
complicated and cumbersome
having ventured into the trade
privacy and warmth of a home and
because of the trend set by health
procedure for investments and
with the Swagath Holiday
more space at affordable rate.
conscious clients who are seeking
interrupted supply of power and
Resorts?
The proposed project is ideally
to enhance their well being.
water.
located in the midst of serenity
Health tourism refers to those
How far has your legacy helped
world has clearly emerged as a
facing the Akkulam Lake and in
clients with medical ailments
you in your career? What are the
major driver of the economy after
close proximity to Technopark,
travelling exclusively for healing
advantages of being an
infrastructure, energy and
international airport, CESS etc.
therapies. PRS Hospital is well
entrepreneur after acquiring
petroleum sectors. And we at PRS
What are your future projects in
equipped to cater to such needs.
professional experience as an
are clearly poised to tap on this
tourism and hospitality? How do
Swagath Holiday Resorts has a
employee?
great opportunity to its optimum
you rate the environment for
full fledged Ayurveda centre for
potential. We are dedicated to
investment and growth of the
rejuvenating mind, body and soul
legacy established by my
take the resort to a 4-star level by
industry here?
thereby promoting wellness
forefathers, my unique
Hospitality industry all over the
Though I am a part of the
tourism.
contributions have always been
the standards of Swagath and in
construct resorts in known
What do you think is the future of
vital in policy decisions for all our
turn offer new levels of quality
destinations like Periyar,
the industry in Kerala? Can you
ventures. While working for an
and service to every deserving
Kumarakom and Munnar. Wayanad
point out the strengths,
MNC, workforce knowledge has
traveller.
is another area which we are
weaknesses of the sector and the
helped me to treat every
It is also heard that you are
exploring for a premium eco-
opportunities and threats an
employee at par as my own family
installing service apartments
friendly resort. A very friendly
entrepreneur has to face?
and that has resulted in increased
along with your other
environment is prevailing for
infrastructure development
investment in the hospitality
sectors of the industry, especially
knowledge gained has been a
programmes. How feasible do you
sector and we are charting out
tourism, since the government has
contributory factor for
think are they ?
ambitious plans and intend to be
been very liberal in attracting
implementing innovative
adding amenities and improving
Plans are on the anvil to
The future is bright for all
productivity. The working
a major tourism player in Kerala.
investments from different
technology in all sectors of the
apartments in Akkulam, adjacent
Being a quality medical service
quarters. Strengths include; well
organisation.
to our premium housing project –
provider what are your views on
connected road and rail network,
What are the principles that lead
PRS Lakeville. Service apartments
the growing opportunities in
airports, excellent communication
you through your professional
are a preferred choice for
medical and wellness tourism
network, India’s most advanced
life?
executives who stay over for
sectors?
society (100 percent literate
We are planning for service
longer periods, NRI’s and other
PARTNER COUNTRY
48
We strongly feel that both
workforce) while the main
I believe in hard work, honesty and sincerity for success.
TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
PROFILE
PRS: Making their presence felt in different business facets
F
ounded in 1950, the PRS Group has grown and prospered over the years after delivering quality products and services to the customers. With able hands at the helm, today PRS is a onestop-shop for hospitality, healthcare and construction needs. The construction industry has been their mainstay since the late S Perumal Pillai took up the contract of the Legislative Assembly Hall of the Travancore state in 1933. Many multi-storied buildings in Thiruvanathapuram including South Block of
ASIAN TRAVELLER
Secretariat, Reserve Bank of India, Regional Cancer Centre and Co-bank Towers were built by the group besides PRS Sangeeth Apartments, PRS Court, PRS Enclave and PRS Grace in the housing sector. Four avid generations of the family exploring the various prospects of civil engineering is now being led by R Murugan, Chairman and CEO and his son Sabari Rathen, the Executive Director of the group. With the establishment of the PRS Hospital in 1986, the group entered the healthcare sector. The hospital is now one of the foremost in
SEPTEMBER 2010
providing multi-specialty medical services with 23 departments, 250-beds and all modern treatment facilities. The hospital got ISO 9001-2000 certification for the standards it keeps up. PRS Nursing College and Cancer Treatment Centre is also on the pipeline which will trigger the group’s diversification in this sector. Swagath Holiday Resorts at Kovalam was opened by the PRS in the mid nineties making their entry to hospitality. The 28-room resort which has all standard amenities has undergone constant development and renovation to keep up with
the trade. The Ayurvedic centre, conference hall with a capacity of 200 pax, swimming pool and the restaurants are making it more attractive. Professional education is the latest venture after it has taken over Mary Matha College of Engineering and Technology which is affiliated to Kerala University which provide degree programmes in Computer Science, Electronics and Communication, Mechanical, Electrical and Electronics and Civil Engineering. PG, MBA and MCA courses will also be added.
49
WORLD TOURISM DAY
World Tourism Day Message
Tourism and biodiversity This year’s annual UNWTO World Tourism Day celebrations will be held in China’s Guangdong Province, with smaller regional events and awareness projects scheduled world-wide.
A
s the international
in the world’s less developed
community comes
regions, are a significant source
together throughout 2010
of income and employment for
to celebrate life on Earth as part
local communities. It is this
of the United Nations International
relationship between tourism and
Year of Biodiversity, the tourism
biodiversity and the resulting
industry is pleased to join in this
positive impacts on local
global campaign by celebrating
livelihoods, development and
World Tourism Day (WTD) 2010 in
poverty alleviation that must set
China under the theme Tourism
the tone for sustainable tourism
and Biodiversity.
development.
The value of biodiversity for
Against this background, WTD
tourism is immeasurable. One of
2010 will highlight the strong ties
tourism’s greatest assets, the
between tourism development,
diversity of life on Earth causes
biodiversity conservation and
millions of people to travel the
poverty reduction. Sustainable
world each year. Yet biodiversity,
tourism presents an important
the intricate web of unique
opportunity for safeguarding
species and ecosystems that
irreplaceable natural wealth and
make up our planet, is at risk on a
raising awareness of the
global scale. Demographic
importance of life’s natural
pressures and unsustainable
diversity.
human activities are causing
Safeguarding biodiversity is an
irreversible biodiversity loss at an
urgent challenge that concerns us
alarming rate. Recognizing the
all – the international community,
value of Earth’s natural capital to
governments, companies and
its long-term sustainability, the
travellers – but it is not too late to
tourism industry is called upon to
act. I am confident that throughout
protect and sustainably manage
2010 and beyond the tourism
biodiversity. A healthy tourism
community will come together to
industry depends on a healthy
demonstrate its vital role in
resource base, and sustainable
protecting biodiversity and
growth in tourism means
maximizing its contribution to
increased funds for conservation.
poverty reduction and
Tourism revenues resulting
development. We look forward to
from the enjoyment of this
celebrating the natural richness of
biological diversity, often located
our planet with you.
Taleb Rifai Secretary-General UNWTO
PARTNER COUNTRY
50
TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
SUSTAINABLE TOURISM
Tourism’s natural capital As the specialized agency for tourism, UNWTO has long been working to maximize tourism’s contribution to biodiversity conservation. World Tourism Day 2010 takes place under the theme ‘Tourism and Biodiversity’, an issue especially timely with 2010 being celebrated around the world as the UN International Year of Biodiversity.
T
here is a direct link between biodiversity and tourism with areas of
unique natural beauty attracting
Locally
environmentally-aware tourism,
Firstly, sustainable tourism is a
one that seeks to make a positive
key source of economic income
impact on both the environment
Biodiversity is thus one of
and employment for local
and the well-being of local
tourism’s greatest assets and
communities which in turn
peoples, has been consistently
fundamental to its long-term
provides a strong incentive to
increasing the competitiveness
sustained growth.
protect biodiversity. Maintaining
and marketing opportunities of
the environment upon which the
national tourism destinations. This
Nations Environment Programme
economic health of the local
is turn has seen fiscal incentives
(UNEP), uncontrolled land
population is based becomes the
to promote biodiversity-friendly
conversion, climate change,
priority, resulting in more tourists
tourism, as well as increased
pollution and other unsustainable
who, in turn, generate more funds
investment in infrastructure, clean
human activities are causing
for conservation. It is often the
technologies, renewable energy,
biodiversity loss at a rate many
case that areas of natural beauty
water management and so on.
times higher than that of natural
and diversity are preserved and
extinction. Biodiversity matters for
protected thanks to the funds
biodiversity as tourism’s natural
its own sake; but our ecosystems
flowing from the tourism industry
capital has a positive impact on
also sustain us, providing food,
for infrastructure, maintenance
the fight against poverty. The
energy, health and 40 percent of
and jobs.
Convention of Biological Diversity
This concern for protecting
highlights how the world’s poor,
the global economy. Rising
Along similar lines, tourism
tourism numbers also bring
offers a viable alternative for local
particularly in rural areas, depend
complex challenges which the
and indigenous populations to
on biological resources for as
tourism sector must address.
receive income from natural
much as 90 per cent of their
resources in a way that protects
needs, including food, fuel,
benefits it provides needs to be
those resources from exploitation;
medicine, shelter and
protected; action that damage it,
revenues that may otherwise have
transportation. Given this
avoided and biodiversity loss,
been obtained through more
dependence on biodiversity for
halted.
damaging forms of development.
livelihoods, strategies that
Biodiversity and all the
52
areas. The rise of a more
and global level.
large numbers of visitors.
According to the United
PARTNER COUNTRY
biodiversity at the local, national
The question is therefore how
As such, economic development
prioritize biodiversity are crucial
tourism can contribute positively
does not come at the expense of
for development and poverty
to biodiversity conservation and
environmental concerns.
alleviation.
the quality of life of local
Nationally
Globally
populations, while minimizing
Secondly, at the national level,
Finally, sustainable tourism
potentially negative environmental
tourism often justifies the creation
has a critical role in raising public
and social impacts.
of protected areas. National and
awareness of biodiversity issues.
Sustainable Tourism
regional tourism development
With millions of people travelling
Sustainable tourism, one that
strategies that recognize the value
the globe each year, tourism is an
establishes a suitable balance
of biodiversity to the tourism
ideal vehicle to further spread
between the environmental,
industry, and therefore the
environmental awareness.
economic and socio-cultural
potential contribution of tourism to
aspects of tourism development,
poverty alleviation and
experiences provided by natural
is key to maximizing tourism’s
development, are instrumental in
ecosystems are countless and all
positive contribution to
protecting and maintaining these
contribute to tourism satisfaction
The products, services and
TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
SUSTAINABLE TOURISM economy.
and a concomitant change in
development should safeguard
consumer behaviour. The
the natural environment with a
emergence of new consumption
view to achieving sound,
century, UNWTO has been
patterns is already evident in the
continuous and sustainable
positioning tourism at the leading
world of tourism, with the
economic growth. It also
edge of the global response to
emergence of ‘responsible
recognizes nature tourism and
environmental challenges. In
tourism’, ‘ecotourism’ and other
ecotourism as being particularly
2007, UNWTO initiated the Davos
markets.
conducive to enriching and
Process which includes firm
enhancing the standing of
recommendations and a clear
tourism.
commitment for action to respond
It is clear that sustainable tourism is well-positioned to encourage a widespread change
As part of the UN family,
Indeed, since the turn of the
to the climate change challenge,
in consumption and production
UNWTO is committed to the One-
including the urgent adoption of a
patterns, so desperately needed
UN approach to provide a
range of sustainable tourism
to conserve the wealth of life
coherent response to the current
policies. In particular, the Declaration calls on the tourism industry to conserve biodiversity, natural ecosystems and landscapes in ways which ensure a long-term sustainable use of the environmental resource base of tourism. Over the years UNWTO has continued to take-up various actions within the framework of targets for biodiversity, such as
challenges, including
the implementation of
UNWTO Actions
environmental sustainability, one
biodiversity-based tourism
A sustainable tourism industry
of the UN’s Millennium
projects to showcase how to
Development Goals.
mainstream biodiversity issues
present on our Earth.
that makes optimal use of environmental resources,
54
into tourism master and management plans.
agencies in a call for leading
processes and helps to conserve
economies to embrace a Green
In 2009, UNWTO signed a
natural heritage and biodiversity is
New Deal and to strengthen the
Memorandum of Understanding
at the heart of UNWTO’s strategic
coordination of their respective
with the Secretariat of the
objectives.
stimulus programmes to both
Convention on Biological
revive economic growth and begin
Diversity, the international treaty
Tourism, a comprehensive set of
the transformation towards the
designed to sustain the rich
principles laid out by UNWTO to
Green Economy. Within the Green
diversity of life on earth. UNWTO
guide tourism development, calls
Economy Initiative, UNWTO,
will also participate in the tenth
for the safeguarding of the natural
together with UNEP will produce a
meeting of the Conference of the
environment through the proper
chapter and a series of
Parties (COP 10) to the CBD in
management and design of
background papers devoted to
Japan this October, to raise
tourism strategies. The code,
show how investment in
awareness of the importance of
approved by the UN General
sustainable tourism solutions can
biodiversity for the sustainable
Assembly in 2001, stresses that
contribute to sustainable
development of tourism.
all stakeholders in tourism
development and to a green
The Global Code of Ethics for
PARTNER COUNTRY
UNWTO recently joined 21 UN
maintains essential ecological
(Courtesy: UNWTO)
TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
FACE TO FACE
We are focusing on visitors who stay for longer periods in Dubai National Desert Travels is a leading destination management company from United Arab Emirates based in Dubai. They provide all travel related services to visitors to the UAE. Rajiv Verma, Head-India & Nepal, National Desert Travels LLC spoke to Asian Traveller about the services they offer and strategies they adopt to attract clients. highlight other excursions which
and so as purchasing power of
are best value for their money for
every Indian visitor going abroad
our valued guest. We cater to
has been increased enormously.
every travel needs of our clientele
We have catered to more than
and ensure the best is given to
20,000 visitors in the recent time
them in terms of our traditional
and we may able to double the
What are the products/packages/
hospitality, friendliness and
figures in the coming year or so.
activities you are offering?
courteous way to attend the
are also in the process to increase
What plans do you envisage to
different requirements from their
the local market network to tier-2
attract more visitors from India
arrival till departure.
and tier-3 regions so that every
region?
As a matter of fact, we believe in customer’s choice and preference however other than a
Our positioning is different
travel operator in India should be
In the standard packages sold
basic standard package which
from others but we do not see any
aware of our product and should
for Indian nationals as mentioned
includes three nights
competition around when it comes
have potential to sell our products
earlier, we are in getting ready to
accommodation with breakfast,
to area of hospitality, professional
in much stronger way for Dubai
offer value add-ons and
return airport transfers, Dubai city
product knowledge and level of
market.
emphasizing other favorite
tour, Desert Safari excursion with
services. The opportunities are
Which are your target segments in
excursions which should attract
belly dance and evening Dhow
infinite and we believe that in
the Indian Market?
visitors and divert their minds
Cruise, we prefer to sell and offer
today’s world of cut throat
lot many other attractive
competition, you can only survive
India are MICE market which has
excursions of Dubai like Dubai
if you win your customer’s
huge and infinite potential for any
Snow Park called SKI-DUBAI, Wild
satisfaction and ensure close and
leisure destination including
who stay longer in Dubai and
Wadi Water Park, Dubai
long lasting relationship with the
Dubai. We are emphasizing and
would like to offer hotel
Dolphinarium, Sharjah and Abu
partners.
targeting every corporate and
apartments which would have
Dhabi City tour and lot more
What is the marketing strategy of
leisure incentive tours and
complete kitchen and net services
which are part of a ‘must-see’
your company?
offering Dubai as premium leisure
and also they are much
destination for their incentives
economical than buying complete hotel packages.
excursion. National Desert Travels
We need to be more viable and
The main target segments in
(NDT)’s efforts are to offer at least
strong in terms of price issues,
and customize requirements. We
four or five night package to
value add-ons which can enhance
are also in the process to offer
visitor so that they can enjoy and
the business in a long term. We
short term but lucrative Dubai
from other leisure destinations to Dubai. We are also focusing visitors
We are also closely working with institutions where lot of
cherish every excursion of Dubai
packages for all
opportunities are there to grab
and take back a lot of happy
those visitors to
student visitors to Dubai for their
memories back home.
Europe and U.K. for
educational and industrial visit
What is the USP of the company?
their main holidays
which can enhance their
How do you position yourself in
and transit Dubai for
knowledge and they get familiar
the market?
short period.
with Dubai.
The USP of our company is
How many visitors do
We are also thankful to DTCM
our sound product knowledge
you get annually
for providing us with every
which we spread to every local
from this part of the
possible assistance and support
travel partner across the country
world?
which is highly appreciated and
to do more than just standard package and ability to offer and
PARTNER COUNTRY
56
The potential from India market is huge
we look forward to this continuous support forever.
TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
FACE TO FACE
After tasting success Sankalp plans diversification Sankalp is a chain of specialty based retail restaurant outlets run by Sankalp Recreation Pvt. Ltd and is now also into banqueting, hoteliering, processed foods and real estate development. The founder of this multi-faceted group, Ramavtar Goenka ventured into this business in 1981 with the opening of its flagship restaurant at Ashram Road in Ahmedabad, India. Over the years SRPL has grown from strength to strength and has more than 60 restaurants across India as well as abroad. The Group has also made its mark in USA with the opening of its restaurant Sankalp in Edison and South Plainfield, NJ. With the idea of extending its brand name and services abroad, the Group is all set to extend operations in other states of USA also. Kailash Goenka, Managing Director, Sankalp Group spoke to Asian Traveller about the past, present and future of the group. Excerpts: Tell us about the beginning of this
into doing something novel,
compare. The authentic style of
chatni pods and Sambhar Ssauce
successful journey. How did the
launched the First 100-seate
culinary preparation, the ethnic
boats adds to great ambience the
Sankalp chain started?
restaurant with a video screen
table layout and the excellent
restaurant has.
showing movies. This was a great
service compels customers to
business immigrant from Jaffna,
hit and the restaurant was also
patronize this Sankalp
Gujarat and Rajasthan Uncle
settled in Gujarat, dreamed of
known as Video Restaurant. After
Restaurants, again and again.
Sam’s Pizza was very popular
doing something different. Hailing
that came the four feet long Dosa
from Sri Lanka, he was familiar
which again was a big curiosity. It
highlight of this restaurant is its
the Pizzeria has become equally
with South Indian Food better than
was followed by an eight feet
traditional Dakshin Thali.
popular for all age groups. The
most. Appraising the market taste
dosa at the second Sankalp
Introduced specially for the ‘South
mission of Uncle Sam’s Pizza is to
accurately & acutely, he decided
Restaurant on the C.G. Road, one
Indian food loving Class’ in
make Pizzas available to all at a
to capitalize on his strength: viz.
of the most happening areas of
Mumbai, this thali serves
very affordable price with services
his knowledge of culinary
Ahmedabad. Sankalp by then in
sumptuous helpings of Kutoo,
par excellence to delight the
preparation and made bold forays
the Limca Book of Records made
Avial, Kozhambu and Puliyodharai.
customer. The ‘unlimited offer’ at
into opening a restaurant serving
the 25 feet long Dosa and entered
The Malabari Parotta and
a very surprisingly attractive price
South Indian dishes in
The Guinness Book of World
Iddiappam served with Kurma and
serves unlimited pizzas, soups,
Ahmedabad. He also, besides
Records in 1996. Then broke its
Poppodum are special combos
salads, cheese breads and a
many, felt a vacuum in
own record by making a 30-feet
designed for the very busy
brownie with ice cream. This offer
Ahmedabad of providing the best
long dosa. Recently Sankalp
connoisseurs who come to this
is so popular that it responsible
South-Indian food to the
made a 32 feet long dosa for the
restaurant for a quick grub. Five
queues outside the restaurants.
connoisseurs of great food. The
Bollywood Movie ‘Quick Gun
different varieties of Chatneys and
Uncle Sam’s came up with some
Man was Ramavatar Goenka and
Murugun’ produced in association
Sambhar served in silverware
of the most exotic salads served
the Restaurant was Sankalp. The
with Fox Star Studios, Hollywood.
in a very bright lit,
rest, as they say, is History.
Tell us about your three different
young and vibrant
What were the main difficulties
brands – Sankalp, Saffron and
ambience.
the group had to face in the initial
Uncle Sam’s Pizza and ready mix.
Nearly three decades ago, a
days? How did you over come those?
Frequented by celebrities, the
Having 14 Outlets across
among the youth initially but now
Saffron is an
Sankalp is exclusively South
exclusive North
Indian speciality Restaurant,
Indian restaurant
serving the most authentic taste
and the USP of the
difficulties faced. The authentic
accepted universally. Perched
restaurant is again a
South Indian Food was a big hit
high above the normal South
unique and novel
from day one and above that, as
Indian Food serving restaurants,
idea of having the
Ramavtaar Goenka was always
this restaurant has a style beyond
barbeque on your
Very honestly there were no
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58
TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
FACE TO FACE table to roast your barbeques
the first time in India, a complete
Cuisine. Our
according to requirement which
range of frozen chutneys. These
authentic
gives a sheer joy of cooking to the
succulent chutneys are versatile
traditional cuisine
customer. The amazing barbeque
and redolent of the flavours of the
is our USP.
starters have created waves as
South. So get ready to reduce the
Sankalp has a
again these starters can be
load of tireless cooking with this
pan Indian
enjoyed abundantly in the
new concept food.
presence and its
Unlimited Offer. The success with
Sankalp Recreation Pvt. Ltd.
restaurant offers
Uncle Sam’s was replicated with
has ventured into processed
a dining
Saffron and the results were the
foods in a big way with a strong
experience that
same. Apart from authentic North
infrastructure set up. Our
does not only
Cuisines the barbeque starters
manufacturing unit is at Mehsana
build a broad
has become very popular. Having
covering an area of 25000 sq. ft.
consumer base
seven successful restaurants in
Equipped with the state-of-the-art
but also
Gujarat, Saffron will shortly enter
technology; our factory meets
inculcates loyalty
the metros of India and the US.
parameters of nutrition, hygiene
among the
and quality. Our processed foods
dinners who keep
allows for long hours in the
factory has the latest machinery
coming back for
kitchen. So Sankalp Health Foods
and technology to produce a
more. Good
now comes to the rescue with
variety of dry mixes and frozen
service, authentic
Processed Foods. In easy to make
food products. It has as its goal
food, excellent
mixes, Sankalp brings authentic
expansion both in India as well as
presentation and
South Indian Cuisine to your
in other countries. Our USP is that
exacting hygiene
kitchen. Now you can save on
the smallest details are taken care
standards are ways in which we
major cities of the country and the
time without compromising on
of. Thus, right from procurement
build a long term relationship with
world, but to spread out in each
taste and quality. We bring to you
of raw material to finished goods
our consumers.
and every home of India Sankalp
instant mixes of Dosa, Idli,
to bringing the product to our
How do you position your
now plans to enter the retail
Uttapam, Upma, Molgapodi and
clients, at every step strict quality
restaurant chain in the market?
market with its instant mixes.
Rava Dosa. These have been
control measures are adhered to.
packaged under strict quality
Our processed food division also
you the ultimate dining
interests outside the current area
control and care has been taken
aims at making the product
experience. Sankalp Group’s
– i.e. restaurants?
to retain their nutritive value.
economically viable, so that it will
panorama of cuisine includes
reach a large consumer base.
South Indian and North Indian
diversified into banqueting, real
Since consumer
restaurants, Pizzeria, Salad Bars,
estate, hoteliering and new
satisfaction is
Barbecue. It also has full–service
concept processed foods. The
our ultimate
outdoor catering. Thus the
Group has ventured into real
goal, feedback
Group’s expertise encompasses
estate in full swing. Knowledge of
from consumers
the best of Indian as well as
infrastructure and good business
is not only
global cuisine.
acumen has resulted in various
welcomed but
What is your strategy as far as
commercial and residential
also paid
business expansion is
projects in Ahmedabad, Gujarat.
attention to.
concerned? What plans do you
Now the group is also into
At Sankalp, what
have at the moment?
building hotels, condominiums as
New–age lifestyle no longer
Sankalp also introduces for
is your USP?
Today, Sankalp Group has also
well as purchase and sale of land.
model through which we have
The Hotel Ramada is the latest
obtain customer
been able to expand the most. In
feather in its cap.
loyalty?
franchising model the investor is
The Sankalp Group is about to
also the channel partner with his
complete three decades in
brand that has
100 per cent involvement in the
business. Could you share the
established itself
operations which is very helpful
secret of success with us?
in both domestic
for retaining the consistency in
and international
service, quality and hygiene. Also
and service and attention to the
market because
planning 200 Express Outlets in
minutest details; creating the right
of standards of
the major cities of India by the
ambience for our consumers –
excellence in
end of 2010.
this is what makes Sankalp a
South Indian
60
Franchising Model is the best
Do you have any business
How do you
Sankalp is a
PARTNER COUNTRY
A family restaurant that offers
Franchising help us to reach
Consistency in taste, quality
success story.
TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
FACE TO FACE
Dreaming of a borderless world Shravan Gupta took over as the Managing Director of Travel Tours Pvt. Ltd., a travel services company with clients around the world, in 2003. An MBA from Vanderbilt University, Nashville, Tennessee, USA, he took the company to newer heights in a short time. The Travel Tours Group has grown from strength to strength and today it has a network of over 14 offices across six cities with a team of over 250 professionals, six distinct brands, business turnover of USD 75 million and a finalist in the CNBC Emerging India Awards. In an interview with Asian Traveller he reveals his vision and plans. Excerpts:
When you took over the leadership of Travel Tours, it was already a company which has established its position in the market. What changes did you bring into it? By the time I took over the company was well established in Bangalore. We faced two major challenges - to expand into other markets and the changing industry scenario. The advent of OTA’s, LCC’s and the strengthening of MNC’s in the corporate travel space all posed serious challenges to our future. These challenges also brought with it significant opportunities for growth as the market was expanding at an unprecedented pace. In order to leverage this we made two major changes - one was to empower our PARTNER COUNTRY
62
key people to help grow the business and the second was to consistently invest in building a strong brand across the markets. What’s the vision and mission of the group? Our vision is to become India’s most favored travel services group. According to you what are the main problems the travel (and tourism) industry in India face? Do you have any solutions to suggest? In my opinion there are a few problems the travel (and tourism) industry in India face now. One, the industry has a very low entry-barrier. Another issue is that there is very little investment in training and technology. The industry is plagued by the concept of credit and
business, GetOff adventures and expansion of our Forex business, as we recently received the AD 2 license. Travel Tours has been in business for more than three decades. Looking back, what do you feel? Do you think the company has reached where it should? From here where would you like to go? I always tell my team that we must enjoy what we are doing. And this is paramount in the way we do business. As far as the company is concerned, we What are your expansion are constantly evolving and and diversification plans? growing. Like I mentioned Our expansion plans in earlier, we would like to be the near term include: India’s most favoured travel expanding our network in South India (especially in tier brand. But more importantly the whole team must enjoy 2 and 3 cities), increase the journey of trying to get business for our newly there. acquired adventure travel
discounting and it does not attract very good talent at the entry level. The solutions I can suggest are: one, consolidation and two improved process to certify and enlist new entrants
TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
WTM
Industry gets behind WTM World Responsible Tourism Day
M
ore companies than ever before have applied to participate in WTM World Responsible Tourism Day – the only global campaign, in association with the UNWTO, to inspire and educate the industry to actively help save the planet. More than one hundred large and small travel and tourism companies have already applied to use the official 2010 WTM WRTD logo ahead of the actual day on Wednesday 10 November. The applications are
currently being studied to ensure that they meet WTM World Responsible Tourism
Day’s strict criteria. Regardless of whether they are able to attend the occasion at World Travel Market in London, many plan to mark the day in their own special way with press conferences, exhibitions, trade fairs, presentations,
fun runs, family competitions and picnics. “The industry faces extremely difficult and challenging times, not only economically, but also on core issues such as sustainability, climate change, conservation and poverty reduction”, said Fiona Jeffery, Chairman of World Travel Market and a responsible tourism pioneer of over the past 16 years. “This is one of the reasons why responsible tourism is becoming fundamental to operators and destinations and why
New sports pavilion at WTM
W
TM will unveil a new
The launch of the Sports Pavilion follows
Sports Pavilion at the
hot on the heels of the first Sports Tourism
2010 mart with some of the most
conference program at World Travel Market
iconic venues in the world exhibiting. The
last year, which included an array of high-
spiritual home of four of the world’s major
profile speakers from the 2010 football World
sports - Lords (cricket), Wimbledon (tennis),
Cup, London 2012 Olympic Committee, and
Twickenham (rugby), and Wembley (football) -
the Canadian 2010 Winter Olympics.
are all exhibiting in the new Sports Pavilion,
“Sports Tourism is worth a staggering USD
WTM World Responsible Tourism Day has captured so much industry attention worldwide. “Consumers are demonstrating their concern and I am delighted Fiona Jeffery, that the Chairman WTM industry is beginning to respond positively.” The applications are currently being studied to ensure that they meet WTM World Responsible Tourism Day’s strict criteria.
WTM 2010 to unveil largest ever gay marketing survey
W
TM this year will unveil results from the largest ever international survey into the
travel and leisure patterns of the lesbian, gay, bisexual and transgender community. Analysis of the findings, by gay marketing specialists
which is situated in the UK and Ireland region
51 billion a year and World
Out Now, will form the
of WTM 2010.
Travel Market is the first
backbone of the WTM lesbian,
An array of top premiership football
exhibition to recognize its
gay, bisexual and transgender
grounds are also exhibiting, including Old
growing importance to the
(LGBT) seminar, organised and
Trafford (Manchester United), Stamford Bridge
industry, with the launch of the
moderated by Out Now Chief
(Chelsea), and Emirates Stadium (Arsenal).
Sports Tourism seminar
Executive Ian Johnson. European and Latin
program and Sports Pavilion” said World Travel
American countries will feature in the ‘2010
Market sales executive Christian
Out Now Global LGBT Market Study’. France,
Vicente.
Germany, Israel, Italy, Spain, Sweden and the
“The Sports Pavilion is an
World Travel Market Sales Executive Christian Vicente at the launch of the new WTM 2010 Sports Pavilion at Lords Cricket Ground with Antony Amos
PARTNER COUNTRY
64
UK make up the European sample, with the
exciting initiative, which allows
Latin American component featuring
some of the world’s leading sports
Argentina, Brazil, Chile, Ecuador, Mexico,
stadiums to promote their historic
Peru, and Uruguay. The survey will reveal
and prestigious venues, stadium
information on LGBT travel habits including
tours, and museums to the global
preferred destinations, annual tourism
travel trade for both leisure
spending, lifestyle leisure preferences,
travellers and conferences and
frequency of air travel, overall tourism
events,” he added.
expenditures, income and gay honeymoons.
TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
PATA
Industry to convene at PTM 2010
T
he city of Macau is more ready than ever to welcome PATA travel Mart, PTM2010 delegates scheduled to September 14 – 17 at the Venetian Macao-ResortHotel, Macau SAR. Around 1,500 participants are expected to take part in the event. Pre and Post FAM tours will be offered by the host. Seminars, breakfast case studies and luncheon workshops to provide valueadded education content to delegates at the mart. Prior to the PTM a full day seminar will be held on September 14, at IFT
Institute for Tourism Studies, Macau. The seminar “HR challenges in the tourism and hospitality industry: Promoting industry and academia collaboration,” which is jointly organized by PATA Education and Training Committee, The Hong Kong Polytechnic University PARTNER COUNTRY
66
(PolyU) School of Hotel & Tourism Management and the Institute For Tourism Studies (Macao SAR). Two breakfast case studies include the Environment and Heritage and Culture. PTM2010 Ribbon Cutting Ceremony, VIP Tour and Media Briefing Session will be held at 10:30 hrs September 15 marking the start of the business sessions with fixed appointments. Luncheon workshops include “Designing dream experiences” and “CSR for travel and tourism” will be
held on 15th and 16th September. PTM2010 Welcome Dinner Reception hosted by Macau SAR Government will be held at the Macau Fisherman’s Wharf at 19:30 hrs on 14th September and PTM 2011, New Delhi invitation dinner reception, hosted by Ministry of Tourism,
Government of India at Grand Hyatt Macau 19:30 hrs on 17th September. The Venetian Macau resort hotel serves as the official venue. Air Macau is the Official Carrier and Cathay Pacific and Dragon Air being the support carriers. As the host city for the event all attention is on Macau and the visitors will experience Macau through the five senses “See Macau, Taste Macau, Touch Macau, Feel Macau and Hear Macau’. Macau’s rich history
tiny SAR is growing in size, with more buildings on reclaimed land and in the number and diversity of its attractions. In 2008, the city hosted a record-breaking number of over 22.9 million visitors and the Macau Government is continuing its investment in the development of business tourism and the MICE industry. Located on the southeast coast of China and bordering on Guangdong Province, Macau SAR is located 60km from Hong Kong and 145km from the city of Guangzhou. Macau can be accessed easily by air as the Macau
has created a unique society, with influence from the East and West complementing each other. Since December 1999, Macau has been a Special Administrative Region of the People’s Republic of China and, like Hong Kong, benefits from the principle of “one country, two systems”. The
International Airport is located on Taipa Island tenminute far from the peninsula. There are several points providing ferry services from Hong Kong to Macau, including a direct trip from Hong Kong International Airport. PATA Travel Mart is one of the widely recognized travel trade shows for Asia Pacific with a long history. It serves as a travel contracting and networking platform that attracts many highprofile buyers and exhibitors every year. The PATA Travel Mart 2008 attracted over 1,000 trade delegates, comprising 374 global buyers, 715 Asia Pacific sellers and numbers of international media.
TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
EVENTS
IT&CMA, 2010 to welcome stellar cohort of international delegates
E
fforts to attract an international bevy of choice IT&CMA MICE buyers and CTW corporate travel managers, association executives and media have paid off handsomely. More than 900 registrations from interested participants around the world have been received so far. This year’s Doublebill MICE and Corporate Travel event - which will be held from 5 to 7 October 2010 at Bangkok Convention Center, CentralWorld, Bangkok - is slated to boast one of the most diverse and soughtafter target audience profiles which exhibitors and sponsors are looking to meet and network with. “Our exhibitors tell us that in addition to wooing the MICE sector, corporate travel and association networks are pivotal for business going forward. Thus, our focus this year is to ensure that we deliver more of these delegates to the event.” observed Darren Ng, Managing Director of TTG Asia Media, organizer of IT&CMA and CTW 2010. IT&CMA and CTW 2010 have always been reputed for its track record to source for and accept only bonafide delegates to the event. Part of the show’s investment includes hosting of buyers and corporate travel managers that possess reputable buying potential. “This year, with the overwhelming number of registrations received, the continued enforcement of our PARTNER COUNTRY
68
stringent validation measures will serve to heighten the quality of buyers and corporate travel managers attending IT&CMA and
CTW”, Ng explained In addition to the investment of delivering a diverse profile of quality international buyers and corporate travel managers, the organisers have also enhanced the IT&CMA and CTW 2010 programme. This successfully contributed to attracting procurement managers, planners, influencers and decision makers from some of the world’s biggest corporate names across multiple industries including Microsoft, Hewlett Packard, IBM, Symantec, Societe Generale Bank, The Body Shop, Robert Bosch and Mazda. “Delegates are also looking forward to the return of the popular ‘You Say, I Say’ interactive panel
discussion that invites audiences to voice their opinions and engage with six dynamic industry experts on some of the community’s most pressing issues. This year’s keynote presentation on ‘The Future of Delivering and Creating Value In Service’ by Ms Irene Ng will offer fresh perspectives and insights on achieving optimal results in this area.” describes Mr Ooi Peng Ee, General Manager of TTG Asia Media’s events and exhibitions division. This year’s programme will also welcome a variety of Darren Ng, MD, top associaTTG Asia Media tion executives from International Congress and Convention Association (ICCA) and the Asian Association of Convention and Visitor Bureaus (AACVB) who are co-locating their meetings in conjunction with IT&CMA and CTW 2010. The specially
designed starter accreditation Association Professional Competencies Certification Course (PAE102) offered during CTW 2010 by the Australian Society of Association Executives (AuSAE) and Canadian Society of Association Executives (CSAE), is expected to bring more association executives to the show. CTW’s second accreditation programme, the Corporate Travel Expert (CTE) Designation Course by National Business Travel Association (NBTA), is tailored exclusively for Corporate Travel Managers. The event’s strategic partner Thailand Convention and Exhibition Bureau (TCEB) is also intensifying its efforts to promote Thailand as a MICE and Corporate Travel destination through IT&CMA and CTW 2010. Akapol Sorasuchart, President of Thailand Convention & Exhibition Bureau commented, “To encourage an increased Thai presence at this exhibition, TCEB has funded a total of 57 local travel agents and destination management companies to be at the event. These companies will occupy over 300 sqm of the IT&CMA exhibition hall. This supportive and optimistic response demonstrates Thailand’s determination and dedication as the host country of IT&CMA and CTW, in moving towards fulfilling our intention of being the centre of MICE development for the Asia Pacific.”
TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
ITB ASIA
The trade show for the Asian travel market lures 30pc more exhibitors
I
TB Asia has returned quickly to
World have joined for the first
because we present such a
21,000 buyer-seller meetings,”
strong growth with floor space
time, along with travel companies
diversity of global travel products
added Gruettke.
sales up markedly compared to
from Kenya,
to Asian buyers,” says
same time last year. Over 30 per
Uzbekistan and
Nino Gruettke,
technology, marketing and
cent of exhibitors are new
Armenia.
Executive Director of
distribution conference that takes
participants at the show which is in its third year. Guangdong Tourism Authority,
ITB Asia and the Web In Travel
ITB Asia. “There’s no
place simultaneously in
Authority of Thailand
other show in Asia
partnership with ITB Asia, has
has more than
where travel buyers
attracted over 90 speakers who
The Tourism
Bhutan Department of Tourism,
doubled its floor space and the
convene so easily to find out
will deliver over 2,280 minutes of
the Moscow Exhibition and
Czech Tourist Authority, Sentosa
about the new products and travel
analysis and insights on new
Convention Agency and Israel will
Leisure Group, Frasers
experiences available in
travel industry
exhibit their destinations for the
Hospitality, Fairmont Raffles
wonderfully diverse destinations
trends.
first time at ITB Asia, which takes
Swissotel, Furama Hotels
such as Chile, Armenia, Kenya
place 20-22 October at the Suntec
International Management, the
and Uzbekistan. These are just the
at Web In
Singapore International
Nepal Tourism Board, and the
tip of the iceberg.”
Travel include
Convention & Exhibition Centre.
German Tourism Board (DZT)
investor
Buyers at ITB Asia 2010 will be
have all booked larger floor space
able to meet exhibitors who
Chilean carrier LAN Airlines and
this year. “ITB Asia is unique
attended in 2008 but missed last
the Small Luxury Hotels of the
compared to other travel shows
year’s show: Bali Village, Eastin
From the private sector, the
Speakers
Morten Lund Nino Gruettke, Executive Director, ITB Asia
who has cofounded and
Hotel Petaling Jaya, Outrigger
invested in more than 50 high-
Hotels and Resorts - Asia, Sol
tech start-ups including Skype
Melia Hotels and Resorts, First
and online stockbroker Zecco;
House Samui Hotel and Resort,
Adrian Hamilton-Manns, CEO of
the Turkish Embassy Tourism and
Mandala Airlines in Indonesia; Cui
Information Office, Vietnam
Guang Fu, CEO, Elong, China;
Pathfinder Travel, Grande Centre
Gerry Samuels, CEO, Mobile
Point Hotel and Residence
Travel Technologies, UK; Hrush
(Thailand), Putrajaya Marriott
Bhatt, founder and director of
Hotel & Spa (Malaysia) and
Cleartrip/Small World in India;
Samode Hotels (India) are all
Marc Charron, managing director
returning this year.
of TripAdvisor APAC; Singapore;
“ITB Asia is on track to attract
and William Bao Bean, partner,
about 650 exhibiting organisations
Softbank China & India Holdings,
this year. We expect around
China.
ITB Asia puts association meetings business in spotlight
I
TB Asia has attracted over 25
regardless of global economic
which is hosted by Messe Berlin
Associations in a Changing
speakers to address
conditions. Before, during and
(Singapore). ASAE, The Center for
Business Environment,” “Using
Association Day, a specialist
after these events, association
Association Leadership and
Your Meetings to Promote the
forum 20-21 October that is
members spend large amounts of
Suntec Singapore are key
Growth of Your Association,”
dedicated to understanding and
money on shopping, travel, dining
collaborators. Association Day is
“What Global Meeting Planners
growing the association meeting
and entertainment.
supported by ICCA and the
Look for When Bringing their
Singapore Exhibition and
Meetings to Asia,” “How to
Convention Bureau.
Improve the Financial Outcomes
sector in Asia. Annual and bi-annual
“Such discretionary spend is keenly sought-after by convention
of Your Meetings,” “How the
association meetings for doctors,
and visitor bureaus and national
insurance experts, dentists,
tourism offices,” said Nancy Tan,
event of its kind in Asia, is free to
Pharmaceutical Code Affects You
scientists and other professions
Managing Director of Ace:
all invited association executives.
and Your Meetings,” and “Future
are increasingly important
Daytons Direct, one of the
They can attend sessions such as,
Trends: Asia & The Global
because such events take place
initiators of the Association Day,
“Challenges and Opportunities for
Meetings Industry.”
PARTNER COUNTRY
70
Association Day, a first-ever
TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
PATA
Hong Kong Tourism Board, India Tourism, Thailand top PATA Awards
H
ong Kong Tourism Board, Ministry of Tourism, Govern ment of India, and Tourism Authority of Thailand has figured prominently in this year’s PATA Awards – all of them bagging multiple awards. PATA Grand Awards are presented to outstanding entries in the four principal categories: Marketing, Education and Training, Environment, and
Heritage. Banyan Tree Spa Academy (Banyan Tree Spa), Jantung Hijau (Green Heart) Indonesia, Case Study of Hodka Village (Ministry of Tourism, Government of India) and Tourism New Zealand are the PATA Grand awardees of the year. The Macau Government Tourist Office (MGTO) has been the sponsors of the PATA
Gold Awards for the past v15 years. India and Hong Kong Tourism Board have won five Gold Awards each, while Tourism Authority of Thailand got three. The awards will be presented on September 17 at the Venetian Macao Resort Hotel, Macau SAR during PATA Travel Mart 2010.
PATA GRAND A WARD WINNERS AW Education and Training
different herbs and spices,
film that would become part of the
community to adopt local sites of
Banyan Tree Spa Academy
preparation of spa ingredients,
internationally acclaimed ‘100%
cultural interest.
Banyan Tree Spa
setting up of treatment rooms and
Pure New Zealand’ marketing
spa pavilions, and standard
campaign. With support from
Academy in Phuket was opened in
greeting procedures. To date, the
Academy Award winning producer
2001, it was a world-first for a
Spa Academy has trained over
Barrie Osborne and legendary
resort. It developed a fully trained,
1,000 therapists for all the Banyan
New Zealand director Peter
talented therapist base that
Tree Spas and Angsana Spas
Jackson, tapped into American
helped to enter new markets and
globally. The special emphasis on
consumers’ love of movies and
Banyan Tree Spa’s service
celebrity culture. The campaign
concept to empower trainees to
used social media, online
deliver the Banyan Tree Spa
marketing and PR, to raise
experience with consistency,
awareness of New Zealand as a
uses precious ground water
finesse and sensitivity has
holiday destination in the USA.
reserves. The greatest
When the Banyan Tree Spa
achievement is continued effort to
enabled it to garner over 100-
grow the chain from one Banyan
The entire property no longer
awards and accolades globally,
Environment
re-green the island of Bali through
making the Banyan Tree Spa one
Jantung Hijau, Green Heart
mass plantings. The Resort has
of the most renowned spa brands
AlamKulKul Boutique Resort Bali,
planted more than 25,000-trees
around the world.
Indonesia
around Bali over the past 10-
Jantung Hijau or Green Heart
Tree Spa in 1994 to more than 61
years.
Banyan Tree and Angsana Spas
Marketing
is an environmental awareness
today. The Therapist Training
Your Big Break
programme first introduced to
preceded Indonesia’s commitment
Programme at Banyan Tree Spa
Tourism New Zealand, New
AlamKulKul Boutique Resort
during the Copenhagen
Academy was developed and
Zealand
employees in early 2000. Every
Environmental Summit, to plant a
staff member was asked to bring a
billion trees in an effort to
This endeavour in fact
implemented to train new recruits,
An innovative short film
and encompasses all areas of spa
competition gave amateur film-
tree along to the Family Day.
counteract the effects of global
therapy.
makers the opportunity to create a
Prizes were awarded for the most
warming.
This includes knowledge of the
exotic species of native greenery.
human anatomy and important
Every tree was later planted in the
Heritage
pressure points, modern and
hotel grounds with each staff
Rural Tourism Project - Case
traditional massage techniques,
members’ name attached to it.
Study of Hodka Village
variation of body weight for
The resort has repeatedly been
Ministry of Tourism, Government
different techniques, knowledge
involved in ‘green’ projects
of India
of skin epidermis and facial
including beach clean-ups and
applications, properties of
working with the Balinese
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72
The Rural Tourism Project was conceptualised in 2003 by the
TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
PATA Ministry of Tourism, Government
care, can hence target larger
for the paying visitor, who is the
of India, in partnership with the
tourism yields, which could
direct income route for the local
United Nations Development
contribute significantly to
communities.
sites in 20 states. This has now
include the formation of rural self
Canada upholds sex tourism law
been extended to another 133
help groups, tourism marketing
Canada has sentenced one of
villages.
The project’s key action routes
Programme (UNDP) at 36-rural
and governance structures,
its citizens to an 11-year jail
This winning entry for the PATA
backed by convergent support to
term for child pornography and
Gold Award 2010 is specifically for
sustainable village infrastructure,
child sex tourism. In the highest
the Shaam-e-Sarhad resort of the
waste management and
punishment yet under the sex
rural tourism project at Hodka
environment car. The focus is
tourism law, the BC Superior
village in the Kachchh district of
thereby on sustainable capacity
Court of Vancouver, British
conservation, and the rural sector
building with local stakeholder
Columbia, sentenced a man,
in particular.
participation, wherein women and
who tried in vain to contest the
the rural poor are target
judgement by stating that the
beneficiaries.
crimes happened in places that
Gujarat. Sustainable visitor strategies based on art, craft, cultural, natural heritage and environment
The Project facilitates interactive experiences of rural life
did not come under Canadian
PATA GOLD A WARD WINNERS AW
jurisdiction, to 10-years.
China bells the cat
Marketing
Heritage
Quick Screen Series, Hong Kong
Primary Government Destination
The Launch of Sofitel Legend
Tourism Board.
Eco Tourism Marketing
Metropole Hanoi, Sofitel Luxury
Marketing Media
Campaign,Ministry of Tourism,
Hotels Asia Pacific, Thailand.
Promotional Travel Video
According to report in the China
Government of India.
Culture
A Trip to the Heart-Warming,
Daily, China plans to strip hotels
Marketing
Baan Mae Kampong, Tourism
Country of Korea, Korea Tourism
not quite up to the mark of their
Secondary Government
Authority of Thailand.
Organization.
star grading. Dai Ben, deputy
Destination
Education and Training
Marketing Media
head, China Tourism Academy,
Hong Kong Food and Wine Year,
Child Protection Workshop, Kuoni
Public Relations Campaign
said that a means of expelling
Destination Campaign, Hong
Destination Management, India.
How to Launch a Large Hotel in a
poorly-run hotels from the
Kong Tourism Board.
Challenged Market and New
internationally recognised star
Marketing
Brand ibis, Accor Asia Pacific
classification system had
Hospitality
and ibis Singapore on
become critical at a time when
Outrigger Laguna Phuket Resort
Bencoolen.
the number of star-rated hotels
and Villas Opening Campaign,
Marketing Media
in the country was growing
Outrigger Hotels and Resorts,
Web site
faster than ever before.
www.keralatourism.org: The Best
Asia. Marketing/ Industry
Marketing Media
Tourism Website in India, Kerala
Let your Mind Travel, Kuoni Travel
Consumer Travel Brochure
Tourism, India.
India, India.
Revamping Consumer Travel,
Travel Journalism
Aussie Park offers tours in Klingon
Ecotourism Project
Brochures of Sri Lanka Tourism,
Destination Article
A popular sightseeing
ABS-CBN Foundation-Bantay,
Sri Lanka Tourism Promotion
Feasts of Hong Kong, Christian
destination in Australia is boldly
Kalikasan, Iwahig River
Bureau, Sri Lanka.
Kerber, Travel +Leisure
going where no tourist attraction
Community- Based Ecotourism
Marketing Media
Magazine, September 2009, USA.
has gone before - by offering
Project, Philippines.
Travel Advertisement Broadcast
Travel Journalism
audio tours in the Klingon-the
Corporate Environmental
Media
Travel Photograph
constructed language spoken
Programme
Thailand Talks to the World,
Whale Shark, Ningaloo Reef,
by the
Promote Ecology and
Tourism Authority of Thailand.
Rolex Awards/JĂźrgen Freund,
fictional
Conser-vation on Lantau, Ngong
Marketing Media
Qatar Airways In-Flight
Klingons
Ping 360 Limited, Hong Kong
Travel Advertisement Print Media
magazine, Oryx, December 2009,
in the
SAR.
Mahatma Gandhi Creative,
Agency Fish, United Kingdom.
Star
Environmental Education
Ministry of Tourism, Government
Travel Journalism
Trek
Programme
of India.
Travel Guidebook
universe.
Qantas Award for Excellence in
Marketing Media
Kayak Philippines, Primer Group
Now visitors can have a self-
Sustainable Tourism, Qantas
Travel Poster
of Companies and Philippines
guided audio tour in Klingon
Airways Ltd, Australia.
LIVE LOVE Campaign Poster and
Department of Tourism.
through the Nettle Cave.
PARTNER COUNTRY
74
TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
NORTH EAST TRAVELLER
North East finally waking up to tap tourism potential Known as the seven sisters, the seven North Eastern states, Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland and Tripura have tremendous tourism potential which is hitherto untapped. Md. Sabir Nishat says they are finally waking up.
D
Photo: UB Photos
ogged by insurgency and apathy to an extent, the tourism potential of the North East is still untapped. But the States are finally waking up to unleashing growth on this front. For many intrepid travellers, the North East is the ultimate Shangri-La. Nestled in the eastern Himalayan foothills; it houses one of Asia’s greatest biological reserves. It’s a place where naturalist Beryl Stapleton of Hound of Baskervilles would have truly been at home. Welcome to verdant North East, which to this day remains one of the most unexplored regions on the planet, regardless of its incredible tourism potential. But despite insurgency and economic backwardness,
76
there are new stirrings in the region’s tourism horizon. According to the latest numbers collated by the tourism ministry, as many as 44.5 lakh domestic tourists visited the North East — a cluster of seven states comprising Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland and Tripura — in 2006, while the number of overseas travellers stood at 38,600. In 2007, those numbers grew to over 47 lakh and 43,100 respectively. The saga of growth continues. It’s a different matter that they remain a blip compared to India’s consolidated tourist movement and global tourist inflows. Even today, merely 1.2 per cent of Indiabound foreign tourists hit
ASIAN TRAVELLER
SEPTEMBER 2010
governments and locals in the tourism business, we will see growth,” says Punjabi. His quiet optimism isn’t entirely misplaced. The seven sisters, as the North East is popularly known, are expediting measures to promote tourism. For instance, Guwahati will for the first time have two five star hotels, one of which is being developed by the Tatas. That’s not all — three hotel management institutes are coming up in Arunachal Pradesh, Mizoram and Nagaland. A food craft institute in Nagaon in Assam is also on the cards. And to encourage budget travellers, the northeastern states are identifying suitable circuit houses and government bungalows. While the Hotel and Restaurant Association of Eastern India president SK Khullar concedes nothing much has been done in the North East by way of infrastructure, he is pinning his
fisher is starting a Bangkok flight. While some flights have been cancelled and a few are going half-empty, the tourism ministry is positive about promoting the Northeast. Hopefully, with more efforts from state
hopes on the PPP model. “There are merely 739 rooms in 17 classified hotels in the region, a poor comparison to Darjeeling which alone has over 20,000! The PPP mode needs to come into play in a big way,” says
Photo: UB Photos
the North East. Anil Punjabi, who is the chairperson of Travel Agents Federation of India (TAFI) eastern chapter says, “Tourism in the North East is yet to take off. Over the past few years, growth has been minimal for a variety of reasons, including poor infrastructure, connectivity and safety issues, thanks to continuing insurgency in Assam, Manipur and Nagaland.” Spanning over 250,000 sq km, the region’s sole link with mainland India is the 22-km chicken corridor through Siliguri. Not to mention the 2,000-km border it shares with Bhutan, China, Myanmar and Bangladesh. But despite its strategic location, both inter and intra-regional rail links remain dismal, which has doubtless hit at the region’s tourism potential. The only positive from a logistics perspective, is improved air connectivity, both domestic and international. “King-
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Photo: UB Photos
NORTH EAST TRAVELLER
Khullar. Ashish Phukan, Managing Director of Jungle Travels, a Guwahati-based tour operator, is more cautiously optimistic. “Tourism in Kerala or Rajasthan was not built in a day. Global tourists look for newer areas and this is where we have an advantage since the North East is largely unexplored despite endowed with so much variety.” For once, the tourism ministry seems dead serious. In the past three fiscals, it has sanctioned 235 projects worth Rs 520 crore for the region. And Assam wants another Rs 250 crore from the 13th Finance Commission for developing tourism infrastructure. Says minister of state for tourism Sultan Ahmed: “We will do a tourism seminar in Gangtok in October with the seven states and Sikkim to address issues concerning tourism bottlenecks.” To showcase the region’s amazing diversity, the Central tourism ministry has asked all northeastern states to submit a calendar of events that can be marketed both within the country and overseas. These would typically include the ‘Autumn’ and
‘Wine’ festivals of Meghalaya and the Hornbill festival of Nagaland. Besides, ever since Cherrapunjee (Sohra) — the wettest place on Earth — hosted the first “Rain Rock Festival,” the Meghalaya government is trying to enlist Cherrapunjee as a UNESCO World Heritage site. Also on cards are a rain museum and a cultural zone that will be a repository of data on every cloud variant and changing weather patterns. That’s not all. Efforts are on to develop thrilling tourism circuits encompassing the eastern states, the North East and Thailand. A proposed IndoBhutan tourism circuit in Assam’s Manas National Park is also being explored, wherein tourists from Bhutan will be allowed to ramble through the famed wilds of Manas. The Assam government is even looking to issue licences to bullock cart drivers to promote rural tourism. Small wonder, corporate interest in the region’s tourism potential is also looking up. Assam Chief Minister Tarun Gogoi has just invited Mahindra & Mahindra top gun Anand
TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
NORTH EAST TRAVELLER Hindu temples is also proving a perfect spawning ground for religious tourism. But since the North East is home to over 200odd tribes, tourists are denied access in a wealth of locations across Arunachal, Manipur, Mizoram, Nagaland. Only Assam, Meghalaya and Tripura can be visited without protected area permits, restricted area permits or Inner Line Permits. Small wonder says former tourism secretary Sujit Banerjee, “The government plans special permission to tourists in some restricted zones. Talks are on with the home ministry. PAPs have already been relaxed in at least five locations in Arunachal.” Be that as it may, one thing is certain, the government appears hell bent to ensure that it’s somewhat ironical “Paradise Unexplored” campaign to unlock the tourism potential of the North East doesn’t remain a mere pipedream.
Assam State Zoo
A perfect place for a break within the city There are two restaurants – an
Md. Sabir Nishat
T
open air and an air-conditioned he Assam State Zoo, one of
one. The cafeteria will be located
the premier and oldest zoo
next to the ticket counter. The
of the country, located at
parking lot inaugurated by Chief
Guwahati, has undergone major
Minister Tarun Gogoi has been
development and upgradation in
built in a sprawling area of 50,000
recent times, making it a perfect
square feet, housing the
destination for a break for your
restaurants and the ticket counter,
family.
at an estimated cost of Rs 1 crore.
In the last couple of months the Zoo has witnessed major
Union Minister for Environment and Forests Jairam Ramesh with Assam Chief Minister Tarun Gogoi and Tourism Minister Rockybul Hussain at the launch of Night Safari at Assam Zoo
upgradation in its infrastructure
Government was trying to develop
thanks to the slew of initiatives
and upgrade the State Zoo by
undertaken by the young and
providing more amenities to its
energetic Minister for Forests,
visitors. “It’s good to see that
Rockybul Hussain. With a food
funds sanctioned by the
court and an open-air theatre set
Government for the zoo have been
in the backdrop of sylvan
properly utilized,” he added.
surroundings, the Zoo has
Officials in the CMO said
become the much-sought after
Gogoi visited Royal Kew Gardens
destination for old and young
in London which is a famous
alike. That is not all. The Zoo has
botanical garden in the world, with
a new parking facility, a modern
a view to spruce up the State Zoo,
ticket counter and a restaurant
in July last year. In London Gogoi
complex.
met NRI industrialist, Lord Swraj
“My friends and I used to visit
Photo: UB Photos
The Chief Minister talking to Asian Traveller said the
Photo: UB Photos
Mahindra to explore the Pabitora wildlife sanctuary as a potential Club Mahindra resort. “We’ve urged Mahindra & Mahindra to explore the possibility of projecting the Pabitora sanctuary as a possible tourist hub under its ‘Club Mahindra’ brand as it has the highest density of the one-horned Rhino. The group has promised to send a team to do a reccee,” says Gogoi. This apart, Assam, with its more than 800-odd lavish tea estates, is planning to develop tea tourism in a big way. Tea Tourism festival has become an annual affair. The government is also planning a theme park along the lines of a Disney World. On cards is a tourism promotion agency too. In fact, Gogoi was recently in Mumbai to woo investors to develop golf courses to lure international tourists, especially the Japanese who are particularly fond of the sport. The rich spread of Buddhist monasteries and
Paul who expressed his
the dhabas at Sonapur for a
willingness to help transform the
weekend break far from the hustle
State Zoo into something special,
and bustle of city life and in the
as he had done in the case of
lap of nature…but the zoo has
London Zoo making it one of the
now turned out to be the most
best places to visit in the world.
ideal place within the city,” said Madhusmita Das, a second year
Plans are on the anvil to introduce night safaris at the
student of a local college.
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Page 82
TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
NORTH EAST TRAVELLER
It’s back to Jurassic Period at Regional Science Centre Md. Sabir Nishat
National Council of Science
first signs of life on earth dating
simple one-celled organism as it
Museums, India, the Prehistoric
back to more than 3500 million
appeared on earth more than
t’s back to the Jurassic Age at
Life Park has been a big hit with
years ago to that of life gradually
the Prehistoric Life Park at
visitors especially little ones, who
developing into many different
Regional Science Centre in
scream and yell with adrenaline
forms, the Prehistoric Park is the
Guwahati, where giant dinosaurs
pumping in their hearts as the
best place to visit.”
come alive. This Prehistoric Life
dinosaurs move and swing their
Park has become a big hit with
tail making strange noises.
I
tourists. Here you will find several species of dinosaurs dating back
Says Debo Mishra, a tourist
Echoing her views, her class mate, Jonali Das says, “By going round the park, what I feel is that
from Orissa, “Here you get to
the very tiny changes that
know about those creatures who
occurred in animals gradually Photo: UB Photos
produced, after millions of years, quiet different animals. These gradual changes in living beings, as time goes on, are called evolution. All living things change as one generation gives way to
Indeed, the Prehistoric Life Park has given food for thought
another.” Making notes after minute
Photo: UB Photos
3500 million years ago?”
for many inquisitive minds who
observation, Utpal Deka, a first
want to unravel the truth behind
year higher secondary student of
the origin and nature of life and
a city college, poses a pertinent
the continuing process of
lived on this earth millions of
question, “What I have observed
evolution. The park is open any
years ago. Now, none of the
is that forms of life evolved out of
day between 10 am to 5.30 pm
covering an area of 2720
prehistoric animals are alive. The
a simple one-celled organism in
except on Holi and Diwali.
sq.metres, is the first of its kind in
animals living in today’s world are
the sea to that of heaviest and
the Northeastern region of India.
totally different. This process of
biggest animals on earth vis-à-vis
the coming up of the Prehistoric
This park gives you a wonderful
evolution is still continuing.”
the dinosaurs to be replaced by
Life Park, the Regional Science
smaller near relatives that we
Centre has come out of the funds
to 205 million years ago. The Prehistoric Life Park
experience that takes you to the
Nazia Ahmed, a tenth standard
What is good news is that with
prehistoric world where different
student of a city school exclaims,
know today such as the
crunch as cash registers have
species of animals lived on the
“To understand the journey of
rhinoceros, mammal, birds and
again started tinkling. Of course,
sea as well as on the land about
evolution from the simple one-
amphibians. As life has to go full
other attractive galleries have
500 million years to 10,000 years
celled organism that
circle, will all forms of life
been added with special shows to
ago. Conceived and developed by
Paleontologists believe to be the
gradually transform to that of the
woo young and old alike.
Page 80
persons at a time.
biodiversity through a pre-
safaris in the near future, the State
recorded cassette fixed to the
Zoo is turning out to be a perfect place for a break within the city.
Assam Zoo. “We are throwing
Certain areas would be
open the zoo to visitors at night so
developed where the visitors can
battery-operated vehicle. “Utmost
that they can take a peek at the
sit down and relax with an al
care will be taken
nocturnal habits of animals in
fresco dinner thrown in.
so as not to
According to the plans
disturb the animals
special feel of being out in the
envisaged on the lines of
by playing the
wild,” said Hussain.
Singapore Zoo (the first in the
cassette at a low
A zoo official, however, said
world to introduce the concept of
volume,” said the
the visitors would not be allowed
night safaris), subtle lighting
official. With the
to walk around on their own. A
techniques will be used during the
Government doing
battery-operated vehicle will take
safari to ensure that the animals
all it could to
the visitors all around the zoo
do not feel disturb in any manner.
spruce it up and
along a specified route. The vehicle can accommodate 10
PARTNER COUNTRY
82
The visitors will be kept tuned about the zoo and its rich
Photo: UB Photos
their natural habitat to give that
efforts on to introduce night TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
MIDDLE EAST
Oman to host international conference on responsible tourism
T
he 4th International
These important issues have not
Anderson Regional Manager UK/
development and human
Conference on Responsible
been considered at previous
Europe for Tourism New Zealand,
resources; responsible tourism in
Tourism is taking place in
International Conferences on
Stephen Farrant,
a world of finite
the Intercontinental Hotel, Muscat,
Responsible Tourism in
Director of the
resources; the
Sultanate of Oman from 10-12
Destinations. This will also be an
International Tourism
responsible tourist,
October 2010. The Conference is
opportunity to hear about Oman’s
Partnership (ITP);
tangible and
organized by the Ministry of
new Responsible Tourism Policy
Eng Sultan Hamdoon
intangible heritage
Tourism in collaboration with
being developed to inform the
Al Harthi Muscat
and responsible
UNWTO and the International
Ministry of Tourism’s strategy for
Municipality and
destinations and
Center for Responsible Tourism,
the next five year plan 2011- 2015.
Fiona Jeffery – chair
marketing.
Leeds Metropolitan University.
Adama Bah, (UK Travel
The conference
of World Travel
H.E., Minister of Tourism Dr. Rajiha
Foundation, Adama), a leading
Market and World Responsible
will provide a forum for
Abdul Amir Ali will host the
international practitioner in
Tourism Day are among the
government, private sector,
Conference together with Dr.
Responsible Tourism based in The
eminent persons who will speak at
academia and international
Harold Godwin as co-chair.
Gambia; Wael Al Lawati As Chief
the conference.
organizations to share experience
This will be the fist time that
Executive Officer of Omran;
The conference themes have
in the principles, implementation
there has been a conference in
Nombulelo Mfeka, Director of the
been selected to reflect the
and future trends in responsible
Arabia about Responsible
Department of Tourism, Cape
priorities of Oman and the
and sustainable tourism
Tourism. There are new issues on
Town City; Dr Venu V IAS,
developing agenda of the
development.
the agenda, tourism in a finite
Secretary of Tourism in the Indian
Responsible Tourism Movement
world, Human Resources, tangible
state of Kerala; Dr Dawid de
internationally. The Conference
various responsible tourism
and intangible heritage and
Villiers, chair of the Global Ethics
has four themes: Tourism,
products will also be held on the
Responsible Tourism marketing.
Committee of UNWTO, Greg
livelihoods, local economic
sidelines of the conference.
DTCM examines ways to boost tourist inflow
A
recent meeting of Dubai Department of Tourism
influencing these markets. The meeting chaired by H.E.
crucial when formulating new promotional plans and strategies,
Khalid Ahmed Bin Sulayem,
especially to prepare tailored
(DTCM) discussed the challenges
Director General of DTCM covered
plans for countries depending on
faced by the tourism sector
the importance of drafting new
its specific geographical location.
around the world this year,
plans that go line in line with
including the issue of currency
current market conditions and
workshops on the sidelines for the
fluctuation, which has had an
correspond to the findings of
representatives of Dubai’s tourism
impact both on policies and plans
studies conducted by international
sector and DTCM’s staff and
being formulated in markets such
tourism-related organisations. The
overseas office representatives to
as Dubai as well as on trends
findings of such studies are
discuss the matters in greater
and Commerce Marketing
The meetings also featured
An exhibition showcasing
Saudi plans tourism project for Yanbu Seafront
A
USD294 million tourism project has been planned for
the Yanbu seafront in Saudi Arabia.
detail and arrive at workable recommendations that could contribute to strategy formulation. Eyad Ali Abdul Rahman, DTCM Executive Director Media Relation
PARTNER COUNTRY
84
Five projects have been
Division and Business
presented to the government for
Development and Saleh Al Geziry,
development of the seafront to
Director of Overseas Promotions
draw tourists and local visitors
and Inward Missions, DTCM, in
along the 11- kilometer seafront.
addition to several DTCM
The Kingdom has recently
Directors and executive Directors
decided to expand its tourism
attended the meetings.
market to diversify its economy.
TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
ROAD TRIP
Journey to Gibraltar Anke Stirner recounts the experience of driving a car from Berlin to Gibraltar, across four countries, with just the voice of Celine Dion for company!
I
t was the December 26. Equipped with 1,000 songs on my MP3-player, a car fully-checked, two suitcases in the boot, one blanket and 15 sandwiches with sausage, cheese and Ketchup – I was all set for my road trip from Germany to Gibraltar, 2,500 km on the highway through Germany, Netherlands, Belgium, France, Spain and finally Gibraltar. The idea of taking my car to Gibraltar – a British overseas territory located on the southern end of the Iberian Peninsula at the entrance of the Mediterranean, overlooking the Strait of Gibraltar, which is my home at the moment occurred to me on one of the weekends when I almost went crazy. Andalusia, Spain, was one step away from my front door and I couldn’t go there because all I had were my feet or slow buses which would take an hour to reach another place – a ‘No Go’ for an independent woman like me. The start was just ‘brilliant’! My navigation system borrowed from a colleague was not working – it worked perfect two days before, but now it was dead. No comforting blinking signs or a nice voice talking to me. And it was Saturday evening. Christmas. No shops were open. So I had to make a tough decision and tried my PARTNER COUNTRY
86
hand at repairing the navigation system - with my MP3Player! I had to sacrifice a play list of 1000 songs to reach my target Gibraltar, and all I had for the 2,500 km was the ‘Best of’ Album by Celine Dion I bought some days ago for 5 Euros just for fun. Awesome start! But I was to I found out only later (i.e. half way down the road to Gibraltar) that my navigation system was not programmed properly and instead of taking the fastest road I was taking the shortest one. That is simply not the best solution if you have a tight schedule. I was supposed to be at Malaga airport by Monday to pick up my team leader and I had already lost time by repairing my navigation system. So I started on a cold Saturday evening into the dusk which was setting in. It took just an hour to reach the German border to the Netherlands and my heart was beating a bit faster when I left the familiar highway of Germany. Then the real ‘fun’ began. My
navigation system sent me on the weirdest routes you can imagine, Anke Stirner leaving the highway every five minutes, getting lost, having to find my connection again. It was tough, but I had no other choice than to go on. At office they had already made bets that I wouldn’t make it to Gibraltar. Someone was waiting for me at the airport, I had to work on Tuesday and so I had to move on. Belgium was nice. All I had to do was to keep on going straight. There was not much traffic and I enjoyed it, even Celine Dion was making me relax. It felt good, being on the road with a target, the stars above me in a very clear night. Then I crossed the border to France and the nightmare started. Everywhere I had to pay fees in order to drive on the highways. I had to spend in France about 50 Euros just to drive on the streets, which is really expensive for such a small country. I had to refuel my car and was confronted with unexpected challenges. A ‘genius’ in French (I failed four times at college) I had no clue what to say and even more which fuel to use. It was almost midnight, freezing cold and I had no idea
TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
ROAD TRIP heartbreakingly beautiful, the city of blinding lights, and even I got lost, I was back in the city of love. After two hours I managed to find my way out and I drove on. It was almost 3 am (Ms. Dion was on with “I drove all night”) and I was getting tired, but I couldn’t find any hotel or place to stay, so I parked at one roadhouse, very lonely, somewhere in France, and tried to find some sleep. Still I remember lying on the back seat of my small car, in the middle of nowhere, looking at the stars. It was minus one degree outside and the cold was coming closer to me. At 6 am in the morning I decided to go on because I was afraid I might catch a really bad cold. I hardly remember anything about that Sunday because I drove for almost 16 hours, non-stop, just stopping over for refueling, toilet and buying more tins of Red Bull to stay awake. I was happy when I left France because it was unkind, expensive, and
what to do. But I had a guardian angel and I met two French guys who spoke English – a miracle in France because usually French people refuse to speak English with you. They just don’t do it. So, refueled, back on the road, Ms. Dion still playing. I had in my mind the idea to stop in Paris because my best friend was on a trip on that weekend to the capital of France, but it didn’t work out. Why? Everyone who has ever been to Paris knows what a mess the traffic in Paris is. It’s simply hell on earth and it took me two hours to find my way out. The navigation system was confused, so was I. Around me were laughing people, enjoying Saturday evening in one of the most beautiful cities in the world, and I was losing my mind and sanity by trying to find a way out. Suddenly I hated it all, the stupid idea of going by car to Gibraltar (there were planes!), the French, everything, while Celine Dion gave her two cents to my situation with her really miserable song “All by myself”. I was about to stop somewhere and start crying, but also that wouldn’t have helped me to get out of Paris, so I drove on. And then I saw it – the Eiffel Tower, beautiful, bright and majes- stressful and I didn’t like it. In Spain, there was a lot tic as usual and I was happy of rain and I was getting for a few seconds. Paris is TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
very tired as I had never been in my life before. Driving is tiring, especially on roads you don’t know, and without any sleep it’s quite dangerous. I remember the moment I entered Spain. Just one country was between me and Gibraltar, but now the toughest and most dangerous part of my journey started. Once you come to Spain from the north you have to go through the mountains which are quite beautiful with the snowy Sierra Nevada towering over. It is a paradise for skiing, but a grave for people who don’t drive carefully. Deep canyons, tight curves and roads were slippery since it was raining. It took me more than three hours to cover 100 km and I was very anxious and tensed throughout my journey. By then my cell phone had run out of battery. Had anything happened to me nobody would have known because I was not ‘reachable’ any more, lost somewhere in the mountains of Spain. That was the moment when I realized what I was doing there and I seriously had doubts about my sanity. A blonde woman alone on a trip with a tight schedule, crossing five countries, tired, alone. And Spain is not a safe place at all, there are bad stories about getting robbed and things like that, but I refused to think about it. Spain is still not a very developed country. Of course you have the big cities like Barcelona, PARTNER COUNTRY
87
ROAD TRIP couldn’t have gone on for another half an hour, tired and drained. So I decided to stay at a hotel. I was lucky. There was actually a cute, small hotel besides the highway which was quite busy, but I didn’t care at all. I just wanted to sleep. Sad but true, my mind was still on the road so I didn’t find appropriate sleep, but I was rested when I got up at seven the next country, but – and that I have to admit – it’s beautiful. morning and went back on The small streets, the way of the road again, the last 500 km waiting for me. The living of the people, the problem in the European small and bigger hills, the special way houses are built, countries is that they all have a speed limit. Germany is an the big highways - and exception, we can drive as everything is so much fast as we want, but in the cheaper than in France or Germany, so I enjoyed a lot. rest of Europe it’s not possible, and so it took me more Around 11 pm I had a time because I had to drive decision to make: drive the slowly. rest of the way to Gibraltar I had to find my way to which would have meant another five hours and then, Malaga airport without the navigation system, but I go to the airport, or stay made it. When I entered the somewhere? building and saw my team But I had crossed my leader waiting for me, physical borders and I Malaga and Madrid, but in between there is hardly anything besides small villages and I felt quite lonely driving through the
everything became so real – until that moment everything seemed like a dream to me, the road trip, driving and driving for two days, hardly any sleep, no shower, messy hair - I didn’t look very good but I didn’t care at all. I was almost in Gibraltar and I so needed to reach my last stop! Actually the last 100 km were the best part. Talking to my team leader, the sun on my hair and finally seeing the Mediterranean Sea once I crossed a curve – was awesome. But the biggest moment, and, that I have to admit, probably one of the biggest moment in my life so far, was, when I crossed the border to Gibraltar, parked the car at my parking space and got out, 24 degrees after freezing Germany and realized, I made it. I have
come a long way all alone and I did it in my schedule despite all the problems on the road. I literally jumped around, so proud of me, so happy everything went right, so thankful I was healthy and alive. I had some angels looking after me during my trip, that’s for sure. It’s been some weeks now and I have my car here and every morning I wake up and see it through of the window I’m happy again. It takes me wherever I want to go in Spain. I make long road trips with my Swedish friends. I drive to the beaches and enjoy the view, and I know every single minute of my trip was worth the joy and pleasure I have here now. I’ve become quite popular because, only a few people have a car here which is even more fun, and I’m glad I made it. It is an unforgettable experience and I’m sure that for the rest of my life, sandwiches with cheese and sausage plus Celine Dion will remind me of this crazy trip.
ROAD TRIP TIPS
A
n adventure is thrilling only in retrospect. And that too only IF
Make sure that you have got your car serviced. Check and change
you survive it. A road trip is a ‘planned – adventure’. But things
oil and filter, Top up liquids. Check breaks, all lights and flashers.
can go wrong if you do not plan it properly, as Anke Stirner
Check the tyre spare tyre(s) and make sure they are ready for the
found out. She was lucky to have come out of it unscathed. It may not
long trip you are planning. Get a lesson in changing a flat tyre,
be the case every time. Here are a few things to remember
fan belt and oil.
if you are going for a road trip.
Be sure all documentations for the car, are
Do not depend on your navigation skills while going on
with you. Do not forget insurance and
a road trip. It is always advisable to invest in a GPS
emergency tool kit for your car. Obtain
machine. Keep the latest road map also with you.
travel and medical insurance before
Try to learn as much as you can
you start.
about the route you plan to travel. You
Keep your family or friends
should do your research about each
updated about the trip. Take a
city or town that you will stop over each
camera with you and keep a
night. Find out about the historical
journal.
significance and places of interest in
And most importantly – relax
that area.
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and have a lot of fun.
TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
HOSPITALITY
Aloft Hotels debuts in India
U
rbanEdge Hotels, promoted by Auromatrix brings Aloft Hotels, style at a steal brand from Starwood Hotels & Resorts Worldwide to India. The first Aloft property in India has started operations at Old Mahabalipuram Road,(OMR) in Chennai with 129 rooms and the 166 room Bangalore property at Whitefield which is scheduled to be launched early September 1 this year.
Coimbatore, Ahmedabad and Chandigarh properties are also in the pipeline. Aloft, the one of a kind 4 star deluxe hotels caters to a target audience of young professionals who are looking for an experience that
would suit their youthful disposition. Aloft comes with a distinct philosophy that would re-energize the hospitality sector as a whole bridging the gap, between work and play. The Aloft property in Chennai is spread across a total area of 6100 sq mts and has elements that are truly unique. Aloft Hotels are modern, fresh, fun destinations featuring urbaninspired design and accessible technology. Aloft Hotels would offer the gen X traveller, an unforgettable experience from specialty cocktails to a cutting edge playlist or the happening vibe of w xyz bar to a 24/7 grab and go gourmet. If one has a little more time to spare then “Estia” inspired by the Greek goddess” Hestia” would serve authentic Mediterranean cuisine in a casual, warm and rustic atmosphere. Aloft brings an
urban and sophisticated approach to smaller and big cities with a new philosophy to attract the generation next who want unique experience in new destinations around the globe. All the Aloft properties have the following facilities with their own spunky names such as Aloha (Reception desk), Refuel (Grab n Go counter), Remix (Pool table/community table/lounger), Relax (Lounger), In Touch (Business/Internet center), Touch & Go (Auto check-in), WXYZ (Bar), Splash (Swimming pool), Backyard (Swimming pool deck area), Recharge (Gym), Spa (The spa),Tactic (Meeting room), dot.yum (Multi cuisine restaurant), The Hub (Banquet hall) and Retail (Retail shop). Apart from these each room will have a LCD TV, net connection, coffee/ tea
maker etc. Suresh Badlaney, VP operations, Aloft said, “Aloft
is a very young and most happening brand of Starwood Hotels & Resorts Worldwide, Inc. The USP of the brand is that it would be Sassy, Savvy and Spacious. Aloft is expecting to target the Corporates, mostly IT and BPO sector and financial conglomerates who want to unwind or recharge themselves through Aloft’s unique offerings. We at Aloft promise freedom to our guests so that they have their own space and a stay that would be refreshing inspired by the bold Aloft design, hip social spaces and a spirit of adventure.”
Berggruen commissions fifth ‘Keys Hotel’ in India
K
eys Hotels, the mid
the hotel is its proximity to various
banqueting, conferencing
venture. Over the next 6 months
market hotel chain has
industrial areas in Mumbai
facilities, 24/7 gym and a 24/7-
the owners will extensively
entered into a
namely, the SEEPZ belt, MIDC,
business center.
upgrade the hotel.
management contract with Nestor
Sakinaka and Marol. The Western
Through these
This move will give us
Hotels Pvt Ltd to upgrade and
and Eastern Express Highways
offerings Keys Hotel
a great opportunity to
construct a full service 140 room
and the Bandra Kurla complex are
Nestor will be a
establish the “KEYS”
hotel at Marol, Andheri East,
also close by, making it easily
perfect blend catering
Mumbai and have rechristened
accessible to both business and
to all profiles of clients.
the erstwhile Riviera Hotel as
leisure travellers. In its new avatar
‘Keys Hotel Nestor’. ‘Keys Hotel
the full service hotel will have all
Sanjay Sethi, Managing Director &
added, “We have entrusted “Keys
Nestor’ is situated at a prime
the facilities of the Keys Brand,
CEO, Berggruen Hotels said, “We
Hotel” management, a national
location at Marol, Andheri close to
the KEYS CAFÉ - a contemporary
are delighted in having signed this
chain with hotels operational
the international airport and eight
café serving world cuisine and
management contract with Nestor
across the country to take Nestor
km from the domestic airport. One
local favorites, UNLOCK - a
Hotels and look forward to
Hotel to the next level of
of the other prime advantages of
restobar, swimming pool,
partnering them through this
hospitality.”
PARTNER COUNTRY
90
brand in Mumbai.
Commenting on this occasion,
Harish Amin and Vishal Agarwal Directors from Nestor Hotels
TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
PROFILE
Engrossing WelcomHeritage Lallgarh Palace in Bikaner
M
esmerizing travellers
Emphasising on providing
royal architecture, 6 suites at the
Large LCD screens have been
with its imposing red
state-of-the-art amenities for the
Sajjan Niwas Wing of the palace
installed in each of the 6 suites for
sand stone, Rajput
comfort of our guests, the trustees
have been renovated
the entertainment of the guests.
exterior, WelcomHeritage Lallgarh
of Maharaja Ganga Singhji Trust
amalgamating contemporary
Bathrooms have been equipped
Palace, Bikaner now promises to
initiated an overall upgradation of
interiors with the traditional decor.
with glass shower cubicles and
entice travellers through its swish
the palace’s suites, kitchen and
Plush interiors with vibrant hues
modern fittings along with
renovated interiors.
verandahs.
reflecting the resplendence of
additional dressing rooms. Living
regal era have been put in place.
by the motto of energy
The Lallgarh Palace was built
Keeping in mind the legacy of
by Maharaja Ganga Singh in
conservation, solar heating
memory of his father, Maharaj Lall
systems have been installed to
Singhji in 1902.
supply hot water to the suites.
Designed by Sir Samuel
Further enhancing the look of the
Swinton Jacob, this regal
suites, the dressing rooms have
structure brings together the best
been adorned with Dedo railings,
of Rajput, Muslim and European
giving them an oriental look.
styles of architecture, often
The entire work of renovation
categorized as Indo-Saracenic.
has been completed in July 2010
Often referred to as an
and the palace now welcomes
‘Unmatched Jewel in the Thar
discerning travellers to enjoy this
Desert’ the palace has 50 well
haven of comfort in the lap of
appointed rooms, a fine dining
luxury.
restaurant and a well stocked bar.
ASIAN TRAVELLER
SEPTEMBER 2010
www.welcomheritagehotels.com
91
HOSPITALITY
‘Pride Amber Vilas’ unveiled in Jaipur
P
ride Group of Hotels,
of contemporary amenities rooted
swimming pool and games area.
perfect place for wedding venues,
promoted by the Rs. 2,500
in customary Rajasthani elegance
All the guest rooms are fully air
reception and events with a
crore S.P. groups of
will make every guest’s stay a
conditioned and replete with
spacious Central lawn that can
pleasurable experience”.
contemporary elements. The
serve 3000 guests and adjoining
companies, has added another landmark in the pink city with
Spread on a sprawling area of
launch of its first hospitality
17 acres, ‘Pride Amber Vilas’ has
project in Jaipur named ‘Pride
45 guest rooms and suites which
Amber Vilas’. Located away from
are stylishly designed with 5-star
bustle of modern day cities this
hotel comforts. There are 17
upscale ethnic resort is an
Deluxe Rooms, 20 Superior
expression of the spirit of
Rooms and eight Haveli Suites
Rajasthan and its royal elegance.
that provide all the luxury for an
Designed with enriching activities
unforgettable holiday. It offers a
it will let guests immerse
stunning array of facilities that
themselves in the colorful
include specialty restaurant with
resort has provision for a R.O.
Haveli Lawn, set amidst the lush
nuances of rustic charm
culinary choices ranging from
plant for drinking water and rain
garden to accommodate 500
complemented with modern day
Rajasthani and international
harvesting system. The rooms
persons. It also encompasses a
comforts.
cuisine. It is harmonized by a
with semi rural dwellings are small
beautiful banquet hall
landscaped courtyard to
yet cozy, that echoes the rich
‘Rangmahal’ designed with
Jain, Managing Director, Pride
accentuate the peace and
cultural heritage of Rajasthan. The
colorful glasses to house 150
Hotels Limited said, “We are
tranquility of the natural
Haveli luxury suit at Pride Amber
persons. ‘Rajwada’ the conference
delighted to launch our first resort
environment.
Vilas is a major inspiration that
hall for get together/ parties can
Announcing the launch, S.P.
narrates stories of romance and
accommodate 200 persons while
enable us tap the growing
variety of lifestyle activities
splendor of this magical land set
‘Hawamahal’ the board room with
potential of tourist inflow. Pride
including Spa, health club with
amidst the desolate desert beauty.
private terrace is ideal for 50
Amber Vilas with a perfect blend
sauna, steam and Jacuzzi,
in this colorful city that would
The resort also features a wide
Pride Amber Vilas will be a
persons.
WelcomHeritage adds five more properties
W
the Eastern region and with elcomHeritage, a Heritage President Rakesh Mathur, “We have been keen the three properties in joint venture to enhance our presence in Bengal we have made a between ITC unique nature circuit. We Hotels Ltd. and The had been hoping to foray Maharaja of Jodhpur has into Varanasi, which is a city added five new properties to of great religious the chain. The new significance for many years. properties are important additions to the chain and will add to the infinite variety that guests expect from WelcomHeritage. The properties are located in Almora – Uttarakhand, on the ghat of the holy Ganga in Varanasi, in the nature reserve of Chilapata near Coochbehar in North Bengal, near the Garumara National Park, again in North Bengal, and on the Mandarmani Sunil Sikka (Head – Marketing and Business Development, WelcomHeritage), Beach in Bengal. Gaj Singh ji of Jodhpur (Chairman – WelcomHeritage), Rakesh Mathur (President – WelcomHeritage) and Anupam Joshi (Owner – WelcomHeritage Kumaon Heritage) at the function. According to WelcomPARTNER COUNTRY
92
Jukaso Ganges shall attract tourists, both domestic and international, with its religious character and unique location. Lastly, the Kumaon Heritage Home in Almora shall further strengthen our presence on the Uttarakhand and facilitate new circuit itineraries.” With the addition of these properties, WelcomHeritage, India’s largest chain of heritage hotels and resorts, today offers 66 exclusive properties spread across 18 states in India. The most important ingredient that sets the chain apart is the authenticity of heritage that can be experienced at each and every location.
TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
SERENDIB
Sri Lanka Tourism
Revamped, rejuvenated and buoyant
T
ourism in Sri Lanka, which
year totaled 397,889 sharply
took a big dip during the
contrasting as against 229,952 till
island’s 30 year civil war, is
the end August 2009. Of these
now back on track - revamped,
73,478 are Indian tourists. Sri
rejuvenated and incurably
Lanka has much to offer the
buoyant! This was once a nation
Indian visitor. The 65,525 sq km
on which several countries around
island nation with its 1,340 kilo
the world had slapped adverse
metre coastline is microcosm of
travel advisories at various times
divergent geographies, climates,
in the past. All that is now a thing
cuisine and people. Enjoy
of the past with peace finally
legendary and warm Sri Lankan
Colombo is rewarding - to say the
regained under the stewardship of
hospitality as you laze on the
least - with the city’s shopping
President Mahinda Rajapaksa in
golden beaches, relaxing under
malls and boutiques ranging from
May last year.
the swaying coconut palms with
middle to top end. ‘Odel’, Sri
the sound of the gentle waves
Lanka’s internationally popular
eastern regions - the recurrent
singing in your ears. Savour local
mall is a destination in itself and
theatre of a nearly thirty year
cuisine, hot and spicy and much
brings you a truly international
ethnic conflict was inaccessible
akin to Indian cuisine so that one
shopping experience with a
until now. It has all changed. Now
will feel at home. Discover quaint
clientele ranging from diplomats
a buoyant Sri Lanka has already
and charming local traditions and
and airline crews and everyone in
welcomed several thousands of
customs, endemic to Sri Lanka at
between. The middle-end ‘House
foreign visitors to all parts of the
all time of the year.
of Fashion’ also attracts hordes of
The country’s north and
country, Among them hordes of
Colombo is a cosmopolitan
shoppers and is a popular venue
Sri Lankans eager to discover
city with a unique historical
in its own right while the smaller
unexplored territory of their
charm. One can take a drive
shops and boutiques in the Fort,
motherland and foreign visitors
through the city, through its
Pettah and Maradana areas offer a
keen to experience Sri Lanka in
bustling commercial areas as well
wealth of shopping at bargain
her multi-dimensional glory.
as its salubrious tree-lined
prices.
Arrivals as at end August this
residential avenues. Shopping in
Hand in hand with shopping is
Travellers are coming back to the island nation with the return of peace after years of conflict PARTNER COUNTRY
94
TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
SERENDIB Among Dambulla’s attractions
cuisine. Did you know that Colombo is famous for its Indian
is the largest and best preserved
cuisine and that the city has
cave temple complex. The rock
nearly 20 listed Indian
towers 160 m over the
restaurants? Among them are the
surrounding plains and has more
‘Nawaratne’ at the Taj Samudra
than 80 documented caves.
Hotel, the ‘Mango Tree’ restaurant,
There’s also the Rangiri Dambulla
‘Greenlands Hotel’ and
International Stadium, a top venue
‘Saraswathie Lodge’. Believe it or
for international cricket. The city
not, but Colombo brims with idly,
also boasts of the largest rose
naan, paneer, dosaa, vadai, lassi
quartz mountain range in South
and biryani.
Asia, and the Iron wood forest, or
Kandy is a World Heritage Site and the country’s ancient hill
‘Namal Uyana’. The 5th century Sigiriya rock
capital. It conjures visions of
fortress is yet another World
splendour and magnificence, not
Heritage Site and was built by
to mention its universally
King Kashyapa (477-495 AD). The
renowned Perahera (procession)
‘Lion Rock’ is a citadel of unusual
featuring large numbers of
beauty rising 200 metres from
caparisoned elephants. The
thick scrub jungle and was the
Temple of the Sacred Tooth Relic
innermost stronghold of a 70
brought to you by Sri Lankan
visit the Seetha Amman Kovil, the
of the Lord Buddha was earlier the
hectare fortified town. A moat,
Airlines gives the unique
Ramboda Temple,
Royal Palace of the Kings of
rampart, and extensive gardens
opportunity to follow part of the
Manikkattutheru, the famed
Kandy. Kandy has a charm its own
including the renowned Water
trail of events that unfold in
Ravana Falls, the Ravana Cave in
- from strolling around its quaint
Gardens ring the base of the rock.
Valmiki’s 2000 year-old epic poem
Ella and the Panchamuga
lake and taking in its rich entire
Atop the rock and approached by
‘Ramayana’. The story of Rama,
Anjaneya Temple in Pusselawa.
historical heritage to ambling in
a spiral stairway are the world-
Sita and Ravana is common both
renowned frescoes of the
to Sri Lanka and India. The
experience it actively promotes
‘Heavenly Maidens’ of Sigiriya in a
ageless epic of the great poet
with the vast geographical
sheltered pocket. They have often
Valmiki chronicles the
been likened to the murals of the
titanic battle on the island
Ajantha Caves in India.
of Lanka between heaven
Sri Lanka’s beaches on the
Sports Tourism is yet another
and hell. Ravana, the
southern and northern coasts
demon king who defeated
beckon you to unwind and relax
the gods in battle, abducts Queen
diversity Sri Lanka is famed for.
amid swaying coconut palms with
Sita, consort of Lord Rama, who
The newly opened North and East
the Udawattakele Forest Reserve
the sound of the sea serenading
is an
of this country also have vast
and more.
your senses. Feel one with nature
incarnation of
untapped tourist potential. The recent SriLankan Airlines Surfing
as you lie luxuriating on the
God Vishnu.
altitude, boasts of an invigorating
golden sands, with the waves
The war
Pro 2010 is just one such example
and balmy mountain climate and
lapping at your feet and watch the
between the
of the country’s and the national
salubrious scenery, and is Sri
sun set in a brilliant haze over the
demons of
carrier’s own efforts to open up
Lanka’s most popular hill resort.
horizon at dusk. Spoil yourself,
Ravana, and
these unexplored areas and share
Situated in the heart of Sri Lanka’s
stretch out on the beach and feel
Rama’s army
this multi-faceted variety both with
tea country, it produces a
bliss as you become one with
of bears and
fellow Sri Lankans and the rest of
significant share of the world’s
nature.
monkeys is a
the world.
Nuwara Eliya, higher up in
best tea. Here you can learn all
Lal Perera, Regional Manager Indian Subcontinent, SriLankan Airlines
tale unrivalled
SriLankan Airlines, as one of
SriLankan Holidays also
about the tea manufacturing
the country’s key tourism
in literature,
invites you to enjoy the country’s
process, see how tea is graded
ambassadors, has always
ending with
rich and multi-faceted diversity
and taste a cup of pure Ceylon
facilitated travel into the country
the defeat of
through its specially drafted and
tea, right on site, at a tea factory.
from all parts of the world. Not
Ravana and
conceived packages, while tours
Sri Lanka’s highest mountain
only does it sell airline seats, but it
the return of
can also be customised to suit
Pidurutalagala (8282 feet) is
also sells dreams. It sells dreams
Sita.
your individual tastes.
located in Nuwara-Eliya which
which become magical reality in
also has one of the finest 18-hole golf courses in South Asia.
Paradise Isle. The “Ramayana Package” TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
Go on a Chinthaka Weerasinghe, Area Manager Kerala, SriLankan Airlines
For more details please
journey back
contact SriLankan Airlines or your
in time and
nearest travel agent.
PARTNER COUNTRY
95
SERENDIB
Sri Lanka tourism registers 50pc growth
S
ri Lanka has registered a dramatic rise in the arrivals of tourists in the recent months, continuing the post war trend. The number of tourist arrivals to Sri Lanka went up 50 percent to 63,339 in July 2010, compared to the corresponding period in the previous year, according to figures released by Sri Lanka Tourism Devel-
opment Authority. The tourism office figures showed an increase in the number of arrivals from Western Europe, South Asia, East Asia, Middle East and North America. Tourists from North America rose 75.6 percent to 4,688 last month. Arrivals from Western Europe, the traditional tourist generating market,
rose 72.2 percent to 28,738. Arrivals from Eastern Europe went up 40.2 percent to 1,694. Arrivals from the Middle East went up 68.1 percent to 6,975. Visitors from South Asia rose 14.9 percent to 12,736, travellers
from East Asia rose 23.2 percent to 5,219 and the number of visitors from North America rose 75.6 to 4,688. Arrivals from Australasia went up 50.2 percent to 3,034 and from East Asia up by 23.2 percent to 5,219.
Hotel groups in expansion mode UK withdraws
A
s a result of the increase in demand for hotel rooms several hotel giants are undertaking expansion, refurbishment and growth plans in Sri Lanka. John Keells Holdings (JKH) invested 400 million Sri Lankan Rupees (LKR) to upgrade and re-brand Club Oceanic to Chaaya Blu in Trincomalee and currently undertaken a 2 billion LKR investment on a new 4 star 190-room hotel in the
PARTNER COUNTRY
96
Beruwela area. Coral Gardens in Hikkaduwa, Bentota Beach and Habarana Lodge are all being given a facelift with the total renovation costing upto 1.6 billion LKR. The chain also has lands in in Ahungalla, Wirawila and Nilaweli, upon which new properties are planned. Amaya Resorts and Spas development process is to be carried out in 4 stages. This includes to firstly develop the existing properties which is estimated at USD 10
million. Next step would be to develop the available land bank. The identifies areas are - Wadduwa at a cost of USD 15 million, Kalpitiya at a cost of USD 15 million, Mirissa at a cost of USD 30 million, Negombo at USD 30 million. The total investment that is projected for this 2nd stage of development is approximately USD 90 million Jetwing is all set to spend 700 million on rebranding and refurbishing Blue Oceanic as Jetwing Blue. Besides this the chain will spend approximately Rs. 500 million at Sea Shell which will be converted to Jetwing Sea and Rs. 400 million will be spent at Blue Lagoon. Jetwing Blue and Jetwing Sea are slated to open their doors for business in December this year. The projected figures of tourist arrivals to the country is expected to be 2.5 million by 2016.
travel advisor y
T
he British High Commis sion in Colombo has announced the UK Government’s decision to remove the travel advisory which restricted travel to Sri Lanka’s four northern districts of Mullaitivu, Kilinochchi, Mannar, and Vavuniya. The announcement was consequent to a security assessment, led by Deputy High Commissioner Mark Gooding, who visited the Northern provinces in June, and in the wake of the USA’s decision which also lifted restrictions, and was announced in May this year. The British Ambassador in Colombo Peter Hayes said in a statement: “This latest change means we no longer advise against travel to any part of Sri Lanka.” Ambassador Hayes encouraged, all British nationals wishing to travel to Sri Lanka, to read the full travel advice at the Foreign and Commonwealth Office (FCO) website at http://www.fco.gov.uk/.
TRAVEL & TECHNOLOGY PARTNER
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SEPTEMBER 2010
SERENDIB
Helitours gets off the ground
T
he commercial arm of the Sri Lanka Air Force (SLAF) , Helitours, is back at work in civilian operations, with a new outfit to smart up commercial flights from new premises with its first office in the city of Colombo. The fully commercial operation will be managed as a private company registered under the companies act but with all profits going to the government. Helitours, in addition to other commercial flights, also has regular scheduled flights to Palaly, Trincomalee, Batticaloa or
Ampara on its 45-seat and 15-seat planes. Speaking of the SLAF decision, to fly charters to any destination within Sri Lanka “We’ll fly anywhere at your request,” said Group Captain Janaka Nanayakkara, media spokesman for the Air Force “The Trincomalee schedule of a return flight on Friday and Monday provides a good opportunity for foreign and domestic tourists or expatriates seeking to enjoy a weekend stay in Trincomalee at a good price, reducing travel time to less than an hour,” he added.
Wellness expert to host retreat in Galle
O
ne of Australia’s leading
nutrition workshops being an
nutritionists and
important feature of the
wellbeing specialists,
programme. The sessions are to
Samantha Gowing, of Gowings
be held at
Food Health Wealth will lead a
Khanda
week’s luxurious wellness retreat
Kanda, an
in the southern capital of Galle in
award winning
October.
boutique hotel set on a
The week long retreat includes
working tea
yoga and Pilates classes and massage therapy, with
Samantha Gowing
plantation. The
Samantha’s unique cooking
Pursuit of optimal health is
demonstrations, health and
Samantha’s objective and is achieved by utilizing motivational mindset techniques, meditation, food as medicine, postural alignment and breathing awareness from Pilates and Yoga. Her unique technique is a blend of Zen Macrobiotics, Ayurvedic philosophies and Traditional Chinese Medicine.
ASIAN TRAVELLER
SEPTEMBER 2010
97
INDIAN PANORAMA
Bihar grants industry status to tourism sector
B
ihar government has given industry status to tourism sector, as well as initiated a number of measures to woo visitors, particularly from Buddhist countries. Ram Pravesh Rai, Minister for Tourism, Bihar said that the plan outlay for tourism development was increased from Rs 7.43 crore during the erstwhile RJD regime to Rs 29.78 crore in 2009-10 and the
NDA government had earmarked Rs 30.44 for the purpose during the current fiscal. Rai added that a special force for protection of foreign and domestic tourists had also been formed and a Memorandum of Understanding had been signed with Archaeological Society of India to develop sites of tourist interests such as Kesaria, Maner Sharif,
Rohtas Fort and the mausoleum of Sher Shah. Religious sites including Mundeshwari Temple in Kaimur district and the famous Baikunthnath Temple at Baikutpur in rural Patna will also be developed to attract tourists. Rashmi Verma, Principal Secretary, Department of Tourism, Bihar said that a number of circuits - like Buddhist, Jain, Ramayana,
Gandhi and Sufi circuits had been developed to attract foreign and domestic tourists. Quality accommodation and transport were being provided to tourists visiting various spots in the circuits. The number of tourists to the state had grown in recent years following proper propagation of the importance of the historical and religious sites.
Goa, Sikkim sign tourism pact
New projects in Assam Inaugurated
G
preading fresh enthusi asm in the travel and tourism field, the Assam Tourism got some of new projects inaugurated. The newly constructed Tourists Recreation Centre, the new building of Rajib Bhawan and Tarun Gogoi, Nurul Amin CM, Assam Memorial Auditorium were inaugurated by the Assam Chief Minister, Tarun Gogoi on his visit to Nagaon in the presence of Rockybul Hussain, minister for tourism and Forests, Assam, Assam Education Minister Gautam Bora, Nazeen Farooq MP along with other dignitaries. Tourists Recreation Centre runs under Assam Tourism Development Corporation (ATDC) is situated on the bank of river Kolong near Nagaon Circuit House.
of respective States, thereby enhancing employment generation for tourism stakeholders, develop tourism packages service and product and make them accessible to the public through tourism publicity. “Goa is the premier destination for foreign tourists. We want the foreign tourists visiting Goa to be informed about tourism attractions of Sikkim through promotion activities planned in this agreement. This will help in bringing more foreign tourists to Sikkim promoting tourism of each from the Goa end,” said other. The agreement is effective Anbalagan. from June 23 for a period of two years and the corporations will mutually market their hotel accommodations, facilities and tourism packages with a commission of 15 per cent, said S. Anbalagan, STDC Chief Executive Officer. Both the corporations will seek to tap tourism potential oa Tourism Devel opment Corporation (GTDC) and Sikkim Tourism Development Corporation (STDC), signed an agreement recently for
PARTNER COUNTRY
98
S
“The government led by Tarun Gogoi has already launched different projects for the development of tourism industry. The Tourist Recreation Centre which has been setup will definitely draw attention of the tourists in Nagaon,” said Rockybul Hussain at the inaugural function. The government is working for the development of Assam and with the efforts the tourists flow will definitely increase he added. Assam CM Tarun Gogoi appreciated Tourism Minister Rockybul Rockybul Hussain Hussain’s Tourism Minister, Assam efforts to develop the tourism field in the state. Ha also paid a visit to the bamboo museum which was inaugurated recently by Union Minister Jairam Ramesh.
TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
INDIAN PANORAMA
Gurgaon Shopping Festival
Millenium city ready for shopping fest
G
urgaon is bracing up for a 36-day long shopping, cultural, entertainment and adventure extravaganza, Gurgaon Shopping Festival which will begin on World Tourism Day - 27th September 2010. Organised by the Gurgaon administration along with the Haryana Tourist Mart and Real Estate Development Council (REDCO), the 36-day festival will commence on September 27, the World Tourism Day and culminate on November 1, the Haryana Day. GSF 2010 will provide a fillip to business; transform trade, commerce and realty through a heady cocktail of culture, heritage, food, music, fashion, shopping and complete family entertainment and a
peep into Indian culture. Already famed as a magical city, GSF 2010 will add more glitter and glamour to Gurgaon which is a soul city destined to win hearts and minds through this experience and showcase the rich heritage and culture of Haryana to visitors. Replete with entertainment and consumer engagement activities, GSF will bring Gurgaon alive. GSF 2010 is being organized with the objective to promote Gurgaon as India’s millennium city on the threshold of becoming a global, business and leisure hub. GSF 2010 will also unveil the best shopping deals of ‘Brand Gurgaon’ from a wide range of national and international
brands and will showcase the rich cultural heritage of India through “The Indian Rendezvous” – Entertainment & Cultural Extravaganza. First of its kind “Street Carnival”, handicrafts and cuisines from different parts of the country, never seen before “Adventure Sports” and “Auto Mall – India’s Largest Multicity Automobile Exhibition “ are the other attractions at the festival. It will also provide the opportunity to explore the evolution of Gurgaon and promote tourism and the culture heritage for the State of Haryana establishing it as a tourist destination, engage and entertain the NCR population, international tourists during their stay in Delhi/NCR, enrich and enable shoppers with best shopping deals and mega gifts and prizes, increase footfalls and maximize spends; energize the retail economy and fulfill the social responsibility.
MPSTDC to promote camping, caravan and MICE tourism
M
adhya Pradesh State Tourism Development
Corporation (MPSTDC) in association with the District Administrations plans to start ‘Go Camping 2010’, an exclusive event to explore adventure activities in Madhya Pradesh (MP) by October 2010. The Corporation has identified 12 prospective sites for the camp - Bhopal, Pachmarhi, Mandu, Orchha, Jabalpur, Tamia, Amarkantak, Shahdol, Dewas, Panna, Bhind and Pench. MPSTDC will also develop three circuits — ShivpuriOrchha-Khajuraho, Bhopal-Tawa -Pachmarhi and Indore- ManduMaheshwar to promote Caravan Tourism and this project will take off in three months. In addition, MPSTDC will set up convention centres in Bhopal, Jabalpur and Gwalior.
Bihar to launch river cruise in Ganges
T
he Bihar State Tourism
hall and emergency medical
cruise on Kolkata-Varanasi route
Government of Bihar said, “The
Development of
facilities, will have a capacity to
last year mainly for foreigners was
cruise has already made eight
Corporation (BSTDC) has
accommodate 24 tourists. The
a big success. Rashmi Verma,
trips in which over 450 foreign
signed a Memorandum of
cruise will have six -day
Principal Tourism Secretary,
tourists have travelled. In view of
Understanding (MoU) with Assam-
stoppages in Bihar including
Department of Tourism,
the overwhelming response, we
based company Assam Bengal
Rajmahal,
have decided to launch another
Navigation (ABN) for launching a
Bateshwar
river cruise in River Ganges for
river cruise in
Sthan,
domestic, as well as foreign
Sultanganj,
visitors at a low cost.”
River Ganges from Kolkata to Patna, starting from October this
Munger, Simaria
year.
Ghat and Patna.
venture pioneered in long-
The rates are yet
distance river cruising in India
to be finalised.
was the first to run cruises in River
The cruise, with 12 cabins having double bed (A/C) rooms, open deck, dining hall, bar, restaurant, massage centre, big
PARTNER COUNTRY
100
ABN, an Indo-British joint
BSTDC ‘s
Hugli in 2007 has offices in
first ever ten-day
Guwahati and the UK.
TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
MARKETING
Spain opens tourist office in Mumbai
S
pain has opened an office
joint promotions and tactical
promote the exotic locales of
Tourism Board will retain the
of the National Tourist
campaigns, media and trade
Spain in the Indian Subcontinent,
exclusivity of the destination and
Office of Spain in Mumbai,
shows to engage both the
Tourism Office of Spain will work
will focus on the high end leisure
Maharashtra, India
consumer and the
closely with the Film Industry. As a
and MICE segment of the growing
and appointed
travel trade to
part of their strategy the tourism
Indian outbound Traveller.
Miguel Nieto
generate a high
board will assist
Sandoval as the
recall value for the
and facilitate
head of office.
destination.
shooting of
Speaking on the
Director of the
movies in Spain.
Tourism Office of
occasion, Miguel
Currently, the
Spain will also
Nieto Sandoval,
Tourism Board is
embark on Strategic
Tourism Counsellor,
supporting Excel
Tourism and
Director of the
Entertainment in
Marketing Initiatives
Tourism
their forthcoming
Department, Embassy of Spain in
film Zindagi
India said “India is an emerging
Milegei Na
India, the Tourism Office of Spain
market for Spain and is a growing
Dobara which is
will work in close cooperation with
market for travellers seeking
currently being
the travel trade and media to
experiential vacations
shot extensively
increase awareness of the
internationally. As we have just
in various
destination and to position Spain
opened our office in India, we will
locations in Spain.
as a top of the mind recall tourist
initially focus on educating the
destination amongst the Indian
trade about the destination and
relatively unexplored in the Indian
77000 and this year we anticipate
holiday-makers. The Tourism
build the brand awareness.”
market, and in its endeavour to
a growth of 5 -7 per cent over last
promote the destination The
year.
in the Indian Market. By establishing its presence in
Board will undertake a series of
ASIAN TRAVELLER
Further in their effort to
SEPTEMBER 2010
Ramon Moreno, Chargé d’Affaires a.i. of Spain in India and Miguel Nieto Sandoval, Tourism Counsellor - Director of the Tourism Department and Embassy of Spain lighting the lamp at the inauguration of Tourim Office of Spain – Mumbai
Spain as a destination is
Today, Indian arrival to Spain for year 2009 was approximately
101
ASEAN
Southeast Asia grand award winners announced
T
For the grand prize in travel writing the People’’s Choice went to Chan Myae Khine for her story, Virtual Tour to Bagan, the Grand Capital, which describes the history of the ancient capital feeding its young at Kuala and what visitors Kurau in Perak state. The can do there today. image received 3,216 votes She concludes, “It on www.southeastasia.org. The Editor’s Choice grand becomes dusk and the dark covers the prize for photography was area of Bagan. But it won by The White People’s Choice Category Winner cannot cover the Sand Dunes by glory of Bagan in Chookia. The long your inner soul.” lens image shows a Vietnamese peasant The story received vendor in a bamboo 1,433 votes. The Editor’s Choice for conical hat walking the grand prize in travel along the ridge of a writing goes to Janet sand dune at Bao Cochrane for her story, A Trang at Mui Ne, north of Phan Thiet. Million Smiles in Laos. The
he inaugural South east Asia Travel Photography and Writing Awards run by the ASEAN Tourism Association (ASEANTA) have been announced. In the People’s Choice category for photography, Tan Poh Wan from Butterworth, Malaysia, won the grand prize for her image Feeding Time, which
shows a humming bird hovering in front of its nest
Cambodia to host Asean Tourism Forum 2011
C
ambodia will play host to the 30th Asean Tourism Forum, which will be held, from 15 to 21 January, 2011 under the theme of “ASEAN- A World of Wonder and Diversity.”The event will take place at the
PARTNER COUNTRY
102
newly built Diamond Island Convention and Exhibition Center, Phnom Penh. This is the second time that Cambodia has been chosen to host the event. “We are proud and honoured for Phnom Penh capital to be chosen once again to host ATF. There has been a lot of development in infrastructure and facilities since Phnom Penh first hosted
ATF in 2003”, said Dr. Thong Khon, Minister of Tourism, Cambodia and Chairman of ATF 2011 Host Committee. Dr. Thong Khon has also announced that Siem Reap province, home of world heritage and the archeological sites, and Preah Sihanouk province, the most beautiful and pristine beach, have been selected for pre- and post-tours.
feature recounts a journey of charm and discovery through rural Laos. The Editor’s Choice grand prize winners receive USD1,750 each. The People’s Choice winners each receive The Editor’s Choice Grand Prize Winner
USD1,250. ASEANTA Chairman, Felix Cruz, said, “We thank all the writers and photographers who captured the magic of Southeast Asia in our inaugural awards. I believe their craftsmanship will motivate travellers to visit Southeast Asia and create their own unique memories of the world’s most exotic region.” ASEANTA is a non-profit tourism association comprising both public and private tourism sector organizaFelix Cruz, tions from Chairman, ASEANTA ASEAN. ASEANTA has grown to become a tourism association of influence within the ASEAN tourism landscape, playing an integral role in shaping tourism development growth and policies in the ASEAN region. Further information and ASEANTA mission statement.
TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
DOWN UNDER
Photos: courtesy, Tourism Australia
With thousands of beaches, hundreds of national parks, and so much space Australia will free your spirit
There are plenty of parks and public gardens around the world that have signs telling you not to walk on the
activities free of
grass. Not in the Royal Botanic Gardens in Sydney though. There you will find signs that read: ‘Please walk on the grass! We also invite you to smell the roses, hug the trees, talk to the birds and picnic on the lawns.’
BOUNDARIES ASIAN TRAVELLER
SEPTEMBER 2010
Locals often say that if you have no money in your pocket then the best place in the world to be in is Australia.
103
DOWN UNDER If you live on the coast you can
House more
perfect spot
and the Royal Botanic Gardens –
always swim or body-surf in the
closely, before
to watch the
an oasis of peace and tranquillity,
clean ocean waters, or spend
heading
sun go
with massive trees, a great herb
some time relaxing in the sun on
through the
down. Sit on
garden, and acres of lakes and
the golden sand. There is no such
Royal Botanic
the grassy
lawns. In Adelaide take a trip to
thing as a privately-owned beach
Gardens.
steps with
the Adelaide Central Market - the
in Australia.
Stop to watch
fish and chips
hub of South Australia’s food and
the large
perhaps, or at
wine obsession, and the largest
see exotic animals either. Flocks
colony of
an outside
covered market in the Southern
of sulphur-crested cockatoos
fruit bats
pub table with
Hemisphere.
hang around many of the cities,
that have made their home in the
pelicans patrol the harbours,
Garden’s rainforest, and the birds
kookaburras laugh from garden
that wander around the grassy
to go mountain biking along the
Bank Lifestyle Market. Every
gum trees, possums move around
areas.
Munda Biddi bike track. This
Friday night, and Saturday and
You don’t have to visit a zoo to
a cold beer in your hand. A more adventurous option is
A must-do experience in Brisbane is visiting the South
stretches for 332 kilometres (206
Sunday, crowds rummage through
take to the skies, whales and
admiring the free exhibitions in
miles) from Mundaring to Collie,
stalls featuring arts, craft, home-
dolphins cruise the oceans, and
the nearby Art Gallery of New
in Western Australia’s south west.
wares, collectibles, designer
kangaroos patrol the countryside.
South Wales, you can head to
It takes in unspoilt bushland,
fashion and more.
Darling Harbour, Sydney’s
Aboriginal culture, and rich
welcoming country, and people
entertainment and people-
heritage. The trail will eventually
through the South Bank
will often go out of their way to
watching precinct.
stretch the whole 990 kilometres
Parklands, with its riverside
(615 miles) to Albany. Camping
promenade and lush gardens and
shelters are provided for free.
lawns.
in the evenings, giant fruit bats
Australia is a very friendly and
help you find your way around. It’s also casual and relaxed, and
After spending some time
Of course, you will have to spend some free time at one or
Afterwards, take a stroll
Or drop into Brisbane’s
more of Sydney’s many beaches.
Victoria has a lot of free
Everyone has heard of the world
activities on offer too, not least
Queensland Art Gallery, and the
famous Bondi Beach, but there
Melbourne’s free City Circle tram.
new Gallery of Modern Art
are more than 150 beaches within
This distinctive burgundy and
(GoMA). Located at South Bank,
the Sydney metropolitan area in
gold vehicle travels around the
and overlooking the Brisbane
all. A great walk that costs nothing
edge of the compact inner city,
River and city, GoMA is Australia’s
starts off at Bondi Beach and
passing a number of sights and
largest gallery of modern and
meanders across the cliff tops to
attractions.
contemporary art. There are also
Bronte Beach. The panoramic
Melbourne’s many laneways
two galleries devoted to
ocean views are remarkable.
are worth exploring. Running off
contemporary Indigenous Australian art. In Hobart, the
Another must-do stroll starts off at
many of the
formal clothes are the exception
Manly’s main beach and heads
these narrow
rather than the rule, even at the
along the foreshore to tiny Shelley
thoroughfares
opera.
Beach. The views from the
are home to
most exciting
walkway take in the vivid green
boutiques,
free event of
free adventure by exploring the
sea and the jutting headlands of
unique
the year is to
compact city centre, before
the northern beaches.
galleries,
be at the
tiny cafés
waterfront
In Sydney, you can start your
heading down to the Circular
Across the other side of the
main streets,
capital of Tasmania, the
Quay to watch the ferries and the
continent is Perth, a city with a
and hidden
finish line for
street performers. Then you can
glorious climate, wonderful
bars.
the Sydney to
wander around the historic
natural attractions and a relaxed
Some of
Hobart Yacht
laneways and buildings that make
and care-free vibe. You could
them also host intriguing
up The Rocks.
easily spend a lazy afternoon in
sculptures and subculture street
nautical mile race is one of the
Race. The 628
Kings Park, the world’s largest
art. The Laneway Commissions
world’s great blue water classics
iconic Sydney Harbour Bridge.
inner city park. There are plenty of
program was created in 2001 by
race. The excitement builds for
The views from the public
grassy spots with breathtaking
the city council, with the aim of
days in Hobart each December,
walkway, across the glittering
views of the city. In spring, the
enriching Melbourne’s city centre
until finally the crowd heads to
harbour to the Sydney Opera
associated Botanic Gardens come
and making art attainable for all.
Constitution Dock to welcome the
House and beyond, are simply
alive with colourful wildflowers.
amazing.
Visitors shouldn’t miss the
Melbourne include the National
time, with the Taste of Tasmania
mesmerising beauty of a sunset
Gallery of Victoria, which features
food fair and the Hobart Summer
admire the vibrant, curving
over the ocean either. Perth’s
a world-renowned collection of
Festival.
architecture of the Sydney Opera
gorgeous Cottesloe beach is a
Australian and European art works
Next it’s a stroll across the
Back at Circular Quay you can
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Other free attractions in
weary crews. Then it’s celebration
(courtesy: Tourism Australia)
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SEPTEMBER 2010
DOWN UNDER
UNWTO strengthening ties with Australia
T
he combination of a
to foster economic growth and
Ferguson, Minister for Resources,
recent trends in many countries to
dynamic private sector and
social development,” he added.
Energy, and Tourism, who
increase taxation aimed at
expressed his firm belief that
reducing public deficits, in
tourism is increasingly a central
particular the UK departure tax for
strong political support of
The combined efforts of the
tourism has been instrumental in
Australian public and the private
the way Australia has driven
sectors meant
long-haul outbound travelers,
tourism as a motor of socio-
that while global
which will impact destinations
economic development. This was
tourism declined
such as Australia and New
the message taken by Taleb Rifai
by 4 percent in
Zealand. They agreed to work
on his first visit as UNWTO
2009,
together in order to prevent new
secretary-general to Australia.
international
trade barriers of this nature to
tourist arrivals to
expand.
Speaking at the opening
In addition, Rifai attended
session of the 8th National
Australia were
Conference on Tourism Futures
much in line with
various other meetings including a
(Brisbane, Australia, July 5-7,
volumes of
briefing in Brisbane with industry
2010), Rifai commended the
previous years.
leaders and senior tourism
recent launch of Australia’s
Looking to the
officials and a Leaders’
National Long-Term Tourism
future, he encouraged Australia to
focus of the Australian
Boardroom Luncheon in Sydney
Strategy, which promotes
take further advantage of its
government’s agenda. “Tourism is
attended by senior board
investment in the industry,
geographical proximity to Asia,
very much part of Australia’s
members of the Tourism and
facilitates growth, and maximizes
without loosing its traditional
future and will be the life blood of
Transport Forum (TTF). Meeting
employment opportunities. “By
European and North American
many local communities,” said the
with private and public
bringing tourism into the cabinet,
markets. “As shown in the latest
Minister.
representatives he praised
Australia has acknowledged the
edition of the UNWTO World
importance of the sector to the
Tourism Barometer, Asia and the
Australia has contributed AUS$41
sustainable and responsible
national economy,” said Rifai.
Pacific is currently leading the
billion to the national economy
tourism development and
“Australia’s National Long Term
recovery process,” Rifai told
and employs nearly half a million
discussed issues such as the
Tourism Strategy is a clear
delegates.
Australians.”
positioning of tourism in the
recognition of tourism’s capacity
Rifai also met with Martin
“The tourism industry of
The two parties also discussed
Australia’s track record of
Green Economy.
Australia’s Facebook fanbase reaches half a million
Chinese travellers prefer Australia the most
A
A
ustralia now has over half a million fans on the social networking platform Facebook. Launched by
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Tourism Australia in 2008, the Facebook page encourages conversations between fans of Australia who want to share their local knowledge and holiday tips. Tourism Australia Managing Director, Andrew McEvoy said the Facebook page has become an important part of the marketing mix and builds word of mouth advocacy for Australian holidays around the world. “The Facebook page has given us the opportunity to create genuine conversations between travellers who have a shared love of Australia,” McEvoy said.
new report shows that
Australia Managing Director,
Australia is the number
Andrew McEvoy said the results
one destination that
reflect that Australia is a top of
Chinese travellers intend to visit in
mind destination for Chinese
the next few years.
travellers. “Since gaining
According to the latest Visa
Approved Destination Status
PATA Travel Intention Survey more
(ADS) in 1999 the China travel
than half of the travellers surveyed
market has grown exponentially
from mainland China were
for Australia to become one of our
intending to travel to Australia
top five sources of international
over the next two years. Tourism
travellers.
Indonesian language in AT website
A
ustralian official tourism website has been equipped with an Indonesian language option. “Indonesia has been showing a
stable figure in terms of tourists and business trips to Australia,” said Maggie White, General Manager for Southeast Asia and Middle Eastern countries, Australia Tourism.
TRAVEL & TECHNOLOGY PARTNER
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SEPTEMBER 2010
HOSPITALITY
Vivanta by Taj Honoured At Singapore
V
ivanta by Taj Whitefield,
exceptional creativity. The unique
from Taj briefed the designers to
driver. The ground plane was
Bangalore won multiple
design of Vivanta by Taj –
question and push the boundaries
manipulated into a mobius strip
awards - the “Interior
Whitefield, Bangalore has set a
of hotel design, not just to
that is the podium of the hotel.
Design Award’, ‘Architecture
mark for innovation for architects
address the
Award’ in the ‘Commercial’
around the globe. It will stand as a
needs of the
category and the ‘2010 Building of
beacon of innovation in this
discerning
The Year’ award at the Singapore
technology city” said Ajit
business
Institute of Architects (SIA)
Pavithran, General Manager
traveller coming
Architectural Design Awards 2010.
Vivanta by Taj – Whitefield,
to Whitefield but
Bangalore.
also to redefine
“We are very proud to be the recipients of this much coveted
Designed by Warner Wong
and intensify the
award that recognises the
Design, Singapore, the hotel
hotel as a social
distinction that is found in
located at the entrance of the
and
international
contemporary
Tech Park,
cultural hub for
Whitefield,
both the IT Park and the IT-based
The twisting and folding action of
Bangalore
population in Whitefield. Due to
the strip extended the perception
(ITPB) is a
the low height restrictions and
of space making the hotel to be a
gateway
keeping in mind the mild and
“landscaper” instead of a
statement
pleasant climate of Bangalore, a
skyscraper.
between the IT
strong- site specific landscape
Park and the
strategy with plays on
dematerialize, blurring the
developing city
transparency and layering on
distinction between building and
around it.
outdoor and indoor relationships
ground, architecture and
was developed as the concept
landscape.
The team
ASIAN TRAVELLER
SEPTEMBER 2010
The podium seems to
107
PILGRIM TRAVEL
Amarnath Yatra
A Great Integrating Factor The Amarnath Yatra is organised every year by the J &K Government during the month of Sharavan ( July and August). The dates however , vary every year looking at the weather conditions and according to Purnima (Raksha Bandhan) in the month of Sharavan (Vikrama Samwat). Yatra to Baba Amarnath Holy Cave for which one has to trek a height of about 14,500 ft is full of thrill and joy. M.L. DHAR
cave lays an ice stalagmite resembling the Shiva Linga, he holy Amarnath which waxes during May to cave, located in the August and gradually wanes Indian state of Jammu thereafter. The holy cave, in and Kashmir and at 3888 mts which the “Ice Lingam� is (13,500 ft.) above sea level, is formed, is 120x100x60 ft. in one of the most famous diameter and can accommoshrines in Hinduism, dedidate thousands of worshipcated to the god Shiva. ers. According to a legend Inside the main Amarnath Lord Shiva had chosen this
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cave to reveal to Goddess Parvati the secrets of life and death. Although the holy Amarnath cave is located in the Sindh Valley besides Amarnath (Amravati) a small tributary of the Sindh River, it has been traditionally approached through Lidar Valley intersected by the Lidar nallah (rivulet). On this route the pilgrims approach the holy cave from Pahalgam in South Kashmir
TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
PILGRIM TRAVEL and cover around 46 km while passing through Chandanwari, Pissu Ghati, Seshnag and Panchantarni. Another shorter route is from Baltal located on Srinagar Leh highway. It is just around 15 km with some stretches which rise and fall steeply. This route was used in early summers but sometimes it became impossible traverse due to melting of
snow. However, with passage of time, things have improved and movement on
both the routes has become comparatively easy. Puranmashi is not normally related with Lord Shiva, but the association of Shrawan Purnamashi (JulyAugust) with Amarnath pilgrimage is because of the glimpse of a fully developed “Ice Lingam” and relatively favourable weather during this period to trek through the mountains to reach the cave. Historians differ on the origin of Amarnath yatra, while some say it was there from historic times with brief disruption, while others say it began with the discovery of the holy cave by Muslim shepherds (Maliks) in 18th or 19th century. The historians are of the view that the Amarnath pilgrimage existed for thousands of years. Bringesha Samhita, Nilmat Puran, Kalhan’s Rajtarengeni etc., have
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SEPTEMBER 2010
references about the Yatra. Bringesha Samhita narrates some of the important places where the pilgrims had to perform religious rituals while going to Shri Amarnath Cave. They included Anantnaya (Anantnag), Mach Bhawan (Mattan), Ganeshbal (Ganeshpora), Mamleshwar (Mamal), Chandanwari (2,811m), Shushram Nagar (Sheshnag, 3454m), Panjtarangeni (Panjturni, 3845m) and Amravati. Kalhana’s Rajtarungini Tarang II has the legend of Kashmir ruler Samdimat (34 BC- 17 AD), who as a great devotee of Shiva “worshiped linga of snow”. Kalhana has also mentioned that Sushram Naga (Sheshnag) was seen by pilgrims to Areshvara (Amarnath). Nilmat Puran has reference to Amreshvara suggesting that the Shrine was known in 6th/7th century AD.
Amarnath Yatra creates a great bond between the Hindu pilgrims and local Muslims who facilitate the Yatra and maintains a deep relationship in thought and aspiration between Kashmir and other parts of India
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PILGRIM TRAVEL
Historians differ on the origin of Amarnath yatra, while some say it was there from historic times with a brief disruption, while others say it began with the discovery of the holy cave by Muslim shepherds in 18th or 19th century
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One of the greatest Muslim rulers of Kashmir, Zainul-abdin (1420-70 A.D.), fondly remembered by Kashmiris as “Badshah”, visited the Amarnath cave which had been documented by his chronicler Jonaraja. Akbar’s historian Abul-Fazal (16th century) in Ain-iAkbari recorded, “Amarnath is considered a shrine of great sanctity. When the new moon rises from her throne of rays, a bubble as it were of ice is formed in the cave which daily increases little by little for 15 days till it is formed higher than two yards… With waning of moon, likewise begins to decrease till no trace of it remains when the moon disappears”. Vincent A Smith, author of the Oxford History of India, while editing 2nd edition of Bernier’s book commented that the cave “full of wonderful coagulations is the Amarnath cave where blocks of ice stalagmites formed by dripping water from the roof are worshipped by the Hindus who resort here as images of Shiva”. Vigne Bernier Montgomery in his book ‘Travels in Kashmir, Ladakh and Iskardu” (1842) says that the ceremony at the cave of Amarnath takes place on 15th Sawan and not only Kashmir Hindus but every rank and cast from all over Hindustan “can be seen travelling up the valley of Lidar towards the celebrated cave”. Swami Vivekananda
undertook pilgrimage to Amarnath cave in 1898 and later recounted, “I thought the Ice Lingam was Shiva himself and there were no thievish Brahmins, no trade, nothing wrong. It was all worship. I have never seen anything so beautiful, so inspiring and enjoyed any religious place so much”. In his book “Valley of Kashmir”, Sir Walter Roper Lawrence says that Brahmins from Mattan would join the Amarnath pilgrims and later at Batkut, Maliks would take charge as they were responsible for maintaining the track, act as guide, carry the sick and old and ensure safety of life and belongings of pilgrims. For this they received one-third of the offerings at the Shrine. Brahmins of Mattan, Darmarth Trust (a religious body looking after various Hindu shrines in Jammu Kashmir) and Giri Mahants of Amritsar, who carry the “Chhari Mubarik” at the head of the main pilgrimage to this day since the advent of Sikh rule in Kashmir, receive the remaining share of offerings. The historians supporting
the historicity of Amarnath pilgrims say that the Yatra may have been discontinued for a period for about three hundred years from the middle of 14th century owing to turbulence following foreign invasions to Kashmir valley and migrations of Hindus from there. Some historians say the cave was rediscovered in the summer of 1869 and the first formal pilgrimage to the holy cave was organized three years later in 1872 accompanied by the Maliks. Despite militancy during the past two decades in Kashmir valley, Amarnath Yatra has been going on uninterrupted. This year itself more than 1.7 lakh pilgrims have already visited the cave. This has been possible mainly due to the cooperation and support of local Muslim community to the Yatra. Whatever the historians may have to say about the Amarnath Yatra, the fact is that it not only creates a great bondage between the Hindu pilgrims and local Muslims who facilitate the Yatra, but has maintained a deep relationship in thought and aspiration between Kashmir and other parts of India that has existed for thousands of years. Nationally revered Tamil poet Subramanya Bharathi was so much inspired by this bond that he proclaimed Kashmir as the Crown of Mother India and Kanyakumari as lotus at her feet. (Courtesy: PIB Features)
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SEPTEMBER 2010
HERITAGE
UNESCO unveils new heritage sites
U
NESCO has added 21 new World Heritage Sites to the roster. They include 15 cultural, five natural and one mixed properties, making a total of 911 sites inscribed on the List of World Heritage sites in 151 countries. The designation is highly sought after and seen as a draw for tourism. After 10 days of meetings in Brasilia, the capital of Brazil, the UN Educational, Scientific and Cultural Organisation (UNESCO) has also expanded seven existing World Heritage Sites and dubbed the nature heritage site Ngorongoro in Tanzania also a cultural The new sites on the World
and Shrine Ensemble in Ardabil
Heritage List of Sites in Danger:
(Islamic Republic of Iran)
Bagrati Cathedral and Gelati Monastery (Georgia)] Rainforests of Atsinanana
Amsterdam’s 17th-century Canal Ring area, where boats once transported the goods that made the Dutch city a trade hub, and the episcopal city of Albi in France, known for its cathedral and buildings dating to the Middle Ages. Sites were expanded in Austria, Bulgaria, Germany, Norway, the Moldavia region, Portugal and Italy. Four sites were declared “in danger”: Georgia’s Bagrati Cathedral and Gelati Monastery, Madagascar’s Atsinanana rainforest, Uganda’s tombs of Buganda kings and the Everglades National Park in the United States.
site. New sites range from convict sites in Australia to the site where the atomic bomb was tested on Bikini Atoll to prehistoric caves in Mexico. The 2010 listings include single sites in Australia, Austria, Brazil, Bulgaria, Germany, India, Kiribati, the Marshall Islands, the Netherlands, Norway, Romania, Saudi Arabia, South Korea, Spain, Sri Lanka, Tajikistan, Tanzania, the United States and Vietnam, plus two sites each in China, France, Iran and Mexico. In Europe, sites now include
Bahrain culture minister nominated new chairperson
Tabriz Historical Bazaar Complex (Islamic Republic of Iran)
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Bikini Atoll, Nuclear Test Site (Marshall Islands) Camino Real de Tierra Adentro (Mexico)
IRAN: Sheikh Safi al-din Khanegah Shrine
Prehistoric Caves of Yagul and Mitla in the Central Valley of Oaxaca (Mexico) Seventeenth-century Canal SOUTH KOREA : a view of Hahoe Village
Ring Area inside the Singelgracht, Amsterdam
(Madagascar) Tombs of Buganda Kings (Uganda) Everglades National Park (United States of America) The new mixed site is: Papahânaumokuâkea (United States of America) The new cultural sites are: Australian Convict Sites
(Netherlands) Hahoe and Yangdong (Republic of Korea) (Saudi Arabia)
Phoenix Islands Protected Putorana Plateau (Russian Federation) (Sri Lanka) World Heritage sites that have
Proto-Urban site of Sarazm (Tajikistan)
been extended are: City of Graz – Historic Centre
Imperial Citadel of Thang Long-Hanoi (Viet Nam)
and Schloss Eggenberg (Austria) Pirin National Park (Bulgaria) Mines of Rammelsberg,
São Francisco Square in the
Historic Town of Goslar and Upper Harz Water management System
Historic Monuments of
Røros Mining Town and the
Dengfeng, in the “Centre of
Circumference (Norway)
Heaven and Earth” (China)
Churches of Moldavia
Episcopal City of Albi
Prehistoric Rock-Art Sites in
(France)
the Côa Valley and in Siega Verde
Jantar Mantar (India)
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Pitons, Cirques and Remparts of Reunion Island (France)
Central Highlands of Sri Lanka
At Turaif District in ad-Dir’iyah
Town of São Cristovão (Brazil)
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China Danxia (China)
Area (Kiribati)
Historic Villages of Korea:
(Australia)
Sheikh Safi al-Din Khânegâh
The new natural sites are:
(Portugal) INDIA: Jantar Mantar
Monte San Giorgio (Italy)
he Minister of Culture of the Kingdom of Bahrain, Shaikha Mai bint Mohammad Al Khalifa, has been named new Chairperson of the World Heritage Committee. She replaces the Minister of Culture of Brazil, João Luiz da Shaikha Mai bint Mohammad Al Khalifa Silva Ferreira, who has chaired the Committee for the past 12 months. The Committee nominated Shaikha Mai bint Mohammad Al Khalifa by acclamation on the last day of their meeting in the Brasilian capital. She will chair the Committee up to and including its next session which will be held in the Kingdom of Bahrain in June 2011.
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SEPTEMBER 2010
TAMIL NADU TRAVELLER
Tamil Nadu Tamil Nadu is a vast region which has a lot to offer to everyone. It is so colourful and diverse – culturally and geographically – in a pleasantly surprising way.
ASIAN TRAVELLER
Enchanting
As Ever
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TAMIL NADU TRAVELLER Dr. S. Bakthavatchalam
holds many hill resorts. Udhagamandalam (Ooty), amil Nadu, the south Kodaikanal, Yercaud, ernmost state of India Coonoor, Topslip, Valparai, is home to the Yelagiri and Manjolai are the colourful civilization of the most popularhill stations. Tamils. With a history of Courtallam, Hogenakal, several thousand years, it Papanasam, Manimuthar, inherited a vibrant collection Thirparappu, Pykara and of monuments, arts, culture, Silver Cascade constitute the traditions cuisine and litera- main waterfalls of the state. ture. Tamil, a classical Thick vegetation and language has been in use in wildlife are found in Nilgiri inscriptions and literature hills, Palani hills, Shevaroy for 2500 years. Today it is hills, Kolli Hills and Cardaone of the mainstays among mom hills. Many National the tourism products of Parks, Biosphere Reserves, incredible India in spite of Wildlife Sanctuaries support being the most urbanised wildlife while Mukurthi state in India. Being an all National Park and Kalakkad round destination, it caters Mundanthurai Reserve are to spiritual, nature and the two tiger reserves. adventure travellers alongMudumalai National Park, side leisure and business The Gulf of Mannar Biotravellers. Medical tourism sphere Reserve, Indira has also prospered in the Gandhi Wildlife Sanctuary state with quality medical and National Park, care centers in many parts of Vedanthangal Bird Sanctuthe state. With a multitude of ary and Arignar Anna attractions and products Zoological Park are the main travellers both domestic and attractions along with the international have included mangrove forests at the state to their travel Pichavaram. itinerary. Tamil Nadu is a state The state holds a gala of blessed with a long coastline temples, multi-religious of about 910 km which houses some of the best beaches in India spanning from Pulicat in the north to Rameswaram and Kanyakumari beaches in the south. The Marina Beach in Chennai is the second pilgrimage sites, hill stations, longest beach in the world. beach resorts, and eight The major attractions among UNESCO World Heritage the beaches of Tamil Nadu Sites. It has a wide range of are Marina Beach, Chennai, terrains as the western, Rameshwaram Beach, southern and the northKanyakumari Beach (where western parts are hilly and the three big seas Bay of rich in vegetation. Tamil Bengal, Indian Ocean and Nadu is the only state in Arabian Sea meets), India which has both the Covelong Beach, Kurusadai Western Ghats and the Islands, Elliot’s beach, Eastern Ghats which meets Chunnambar Beach, at the Nilgiri hills which Pichavaram Beach,
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TAMIL NADU TRAVELLER Poompuhar Beach Muttukkadu Beach etc. The long sandy washed by the Bay of Bengal is lately home to various activities like wind surfing, fishing and different boat rides. The seas here have an exotic variety of marine life and it is an ideal place to find numerous souvenirs here. Mahabalipuram beach is 58 km south of Chennai is famous for its unique 7th century Shore Temple. The place was once a port city of the Pallavas and the monuments built between the 7th and the 9th centuries has been classified as a UNESCO World Heritage Site. The site is home to Arjuna’s Penance, one of the world’s largest bas-reliefs, which is a universe itself in stone. There are numerous archeological sites in and around Adichanallur. Caves of Tamil Nadu, located in Anaimalai, Alagarmalai, Tiruparankundram, and other places around Madurai are Monuments related to Jainism in the region. About 26 caves built in 2nd to 1st BC contain epigraphic records written in the Brahmi script. The stone beds here certifies that these abodes of the monks. The Rock Fort temple complex in Tiruchirappalli is a conglomeration of three temples, Valluvar Kottam, the memorial to the poetsaint Tiruvalluvar is shaped like a temple chariot,
ASIAN TRAVELLER
in Kazimar Street, Madurai and Karpudaiyar masjid in Kayalpatnam are the oldest in the state. Pongal, the four-day harvest festival is largest festivals in Tamil Nadu. The Hindu festivals include Deepavali, Ayudha Poojai, Dasara, Krishna Jayanthi and Vinayaka Chathurthi. Christmas and Easter are celChidambaram, Kumari Tanjavur Palace, Tanjavur ebrated by Christians and Amman Temple, Maratha Marvels including Eid ul-Fitr and Bakrid by the KanyaKumari, 275 Siva temples and 108 Muslims in the state. Vaishnavaite temples in the Kapaleshwarar temple, The place has a large Mylapore, Nellaiappar ninth century A.D., number of folk dances music Temple, Tirunelveli, Padmanabhapuram Palace forms. Bharatanatyam is the Kailashnath Temple, in Kanyakumari district, classical dance of Tamil Kanchipuram, Varadaraja Sivaganga Palace 40 kms Nadu. Karakattam, from Madurai, S t. George’s temple, Kanchipuram, Mayilattam, Oyilattam, Brihadeswara Temple, Fort, the oldest English fort Poikkal Kuthiraiyaattam, etc. on the East Coast, the tallest Thanjavur, Thanumalayam are some of the folk forms. Temple, Suchindram are flag post in the region, the Tamil Nadu enjoys a some of the numerous oldest Anglican Church in tropical climate. The lowest renowned temples in the the east of Suez located in temperatures are recorded state. Chennai are some of the during December and St. Thomas Mount in major monuments of the January, and the highest in Chennai where St. Thomas, state. April to June. Ideal time to Tamil Nadu is also one of one of the disciples of Jesus visit Tamil Nadu is between Christ, is believed to be the leading destinations in October and February. spiritual and pilgrim travel. martyred, The Santhome Welcome to the enchantBasilica, the tomb of St. Being an ancient Dravidian ing state. Go enriched and Thomas and Vailankanni land, Tamil Nadu houses grand Hindu temples depict- Basilica of Our Lady of Good unlighted. Health are the church archiing Dravidian architecture. tectures in Tamil Nadu. The The state itself is known as major pilgrimage site for the land of temples with nearly 33000 ancient temples Muslims include Erwadi in Ramanathapuram district built in different eras. and Nagore in Meenakshi Temple, Madurai, Ramanathaswamy Nagapattinam district. The Thousand Lights Mosque in temple, Rameshwaram, Ranganathaswamy Temple, Chennai is one of the largest Srirangam, Palani Murugan mosques in the country while Kazimar Big Mosque Temple, Palani, Nataraja Temple, Chidambaram, Ramalinga Temple,
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Tourism ministr y sanctions Rs13 Cr. for Madurai‘s facelift
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he Union Ministry of Tourism sanctions Rs. 12.55 crore for various works to give a facelift to the city, including renovation of Pudumandapam and permanently store water in Mariamman Temple tank. Corporation Commissioner S. Sebastine said that a parking lot would come up at the existing central vegetable market site and a reception centre and cloak room, would be carried out at a cost of Rs. 5.62 crore.
TN sets up new securit y force for tourists
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he Tamil Nadu Tourism Department has announced the setting up of a new
security force, Tourism Security Organisation (TSO), which will work in tandem with the state police to provide security to tourists across the state. The main objective of setting up TSO is to provide security to all tourists – especially foreigners – visiting the state. Initially TSO will cover five popular spots – Mamallapuram, Uthagamandalam, Kodaikanal, Rameswaram and Kanya Kumari. Depending on the feedback and its success, the facility will be extended to other tourist spots in the state as well. Dr. V.Irai Anbu, IAS, Secretary for Tourism & Chairman for TTDC has said that the organisation would provide adequate security to tourists and act as a bridge between tourists and district administration.”
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A new shopping complex for the shopkeepers of Pudumandapam will come up at Kunnathur Chathiram at a cost of Rs. 2.32 crore and colourful lighting work around Meenakshi Sundareswarar Temple at a cost of Rs. 42 lakh. The Meenakshi Park would be renovated at a cost of Rs. 35.24 lakh and the Vilakkuthoon at Rs. 28.85 lakh. Works for permanently storing water in the Mariamman Teppakulam, creating a lawn and lighting arrangement would be done at a cost of Rs. 2.60 crore. Traffic signage boards to guide people to places of tourist importance would be put up at a cost of Rs. 19 lakh and the fort, now housing the Corporation South Zone office, would be renovated at a cost of Rs. 75 lakh.
Brihadeeswarar temple to have sound and light show
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he Brihadeeswarar Temple at Thanjavur in Tamil Nadu will soon have a sound-
and-light show. A Memorandum of Understanding (MoU) was signed on July 8, 2010 between the Director General, Archeological Survey of India (ASI) and the Managing Director, Tamil Nadu Tourism Development Corporation, signalling the formal completion of procedures ahead of putting up a show. The temple, dedicated to Lord Shiva and built by Rajaraja Chola (985-1012), is a UNESCO recognised world heritage site.
Adventure tourism complex launched in Mamallapuram
T
amil Nadu Tourism Develop said adventure sports were expected to ment Corporation (TTDC) has pick up in a big way in the state with launched an adventure these added attractions. tourism complex at the TTDC The first-of-its-kind comBeach Resort Complex in plex down south offers several Mamallapuram. The complex sports like archery, balloon was inaugurated by N. Suresh shooting, target shooting and Rajan, Tamil Nadu state netball cricket. Minister of Tourism by flagThe state tourism developging off a bullock cart, which N. Suresh Rajan ment authority chose Tourism Minister, Mahabalipuram as the site for was one of the traditional Tamil Nadu modes of transport in ancient the adventure complex as the India. town has always been a major tourist Speaking to the media on the occahub because of its exotic beaches and sion the minister said, “There has been famed temple architecture. This coma 22 per cent increase in tourism arriv- plex is an endeavour to give the town als to the state this year and the state an image makeover and convert it into has won four national awards for a choice destination for sports enthusipromoting tourism development. He asts as well. TRAVEL & TECHNOLOGY PARTNER
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TAMIL NADU TRAVELLER
Madurai
Prevailing through eras
S
ituated on the banks of river Vaigai,
is famous for the “Stuccowork” on its domes
Madurai is one of the cities that
and arches. Thirumalai Nayak Palace was
boast a rich history antiquity and
built in 1636 by King Thirumalai Nayak with
cultural heritage of more than 2500 years
the help of an Italian Architect. The present
old. Being one of the great temple towns of
building was the main Palace and King’s
South India, it is situated in the south of
residence. The original palace complex
Tamil Nadu. Madurai is synonymous with the
which was four times bigger consisted two
celebrated Meenakshi Temple. It is believed
parts, namely Swargavilasa and
that Kulasekarar, the Pandyan King built a
Rangavilasa which included royal
great temple and created a lotus shaped city
residence, theatre, shrine, apartments,
around the temple. The enormous temple
armoury, palanquin place, royal bandstand,
complex is dedicated to Shiva, known here
quarters, pond and garden. King Thirumalai
as Sundareshvara and his consort Parvati or
Nayak celebrated festivals like Sceptre
Meenakshi.
festival, Navarathri, Chithirai festival, Masi
It was the capital for many great kingdoms including the Pandiyas which has
festival and the Float festival. Alagar koil, situated in scenic location
made it an important cultural and
about 21 km North East of Madurai is a
commercial centre as early as 550 AD.
Vishnu Temple dedicated to Lord Alagar.
Jasmine flowers are the main identity of the
Palamudirsolai another temple close by is
city. Its special fragrance has become one of
one of the six abodes of Lord Subramaniya.
the identities of the place. Tons of these
Gandhi Museum is set up in the old Palace
flowers are exported from here to other
of Rani Mangammal. The Museum depicts
countries for producing perfumes.
the highlights of the freedom struggle and
Madurai is famous for its textile market
also a picture gallery of the Gandhian
especially the ‘Sungudi’ sarees. Madurai
movement, relics, Khadi, village industries
holds a strong spot in Tamil literature,
and handicrafts. Kazimar Periya Pallivasal,
culture and tradition. So are the inhabitants
famous mosque built in the 12th century is
of the place. Ballads, folk dances and
the earliest Muslim place of worship in
dramas are very popular here. Karekudi
Madurai.
Temple another famous temple is at a short
Pongal, the harvest festival celebrated in
distance. A great place of worship, it is
January the biggest festival in Tamil Nadu. It
famous for the temples dedicated to
is a tribute to the Sun, Nature and cattle for
Ganesha or Pillaiyar, the elephant god.
the rich harvest. The three day festival
Thirupparankundram Temple is located 8 km
consist Bogi, Pongal and Mattu Pongal
away from Madurai is considered to be one
celebrated respectively. Jallikattu, (bull
of the six abodes of Lord Subramanya. Its
taming) is the most popular sport in Tamil
innermost shrine is cut out of a solid rock.
Nadu is part of the pongal celebrations.
Thirumalai Nayak palace is about 1.5 km
Navarathri festival is one of the main
from the Meenakshi temple. Built in 1636 it
festivals held at the Meenakshi temple honouring of deity in all her forms. During the nine day festival nine varieties of rice meals and flowers are offered here. The city is easily accessible by air, rail and road transport. There are daily flights to Madurai airport situated 10 km away from the city centre, from Chennai, Bangalore, Trichi and Coimbatore. Madurai is an important railway junction connecting the place to other main centres. Excellent road networks also connect Madurai to all parts of South India.
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HOSPITALITY
Alila gearing up for new additions
A
The Diwa Club offers all-suite
lila Hotels & Resorts is
and bath experiences, a desk,
gearing up to expand its
balcony with daybed, the latest in
accommodation that comprises 26
presence in India and
hour every evening. Over in Laos, Alila Luang
entertainment technologies, and
Diwa Rooms, 5 one-bedroom Diwa
Prabang is being built on a
Laos with the opening of another
WiFi connection. Longer staying
Suites and 2 two-bedroom Diwa
heritage site in the country’s
two very distinctive hotels in
guests will find the hotel’s 23
Suites ranging from 68 sqm to 128
former royal capital, set against a
October 2010. Alila Diwa Goa is
Soho Suites and Leisure Suites
sqm in size. The Club will have its
backdrop of verdant hills and
also set to open the Diwa Club
ideal options, offering
Laotian countryside, just five
this October.
larger living space and a
minutes from the town centre.
dedicated work area that
Fusing French colonial charm with
as a unique business resort hotel
can be used as a
contemporary elegance, it is
that will cater comprehensively to
temporary office and
destined to become one of the
the needs of the discerning
meeting room. The hotel
finest luxury all-suite resorts in the
business traveler within an
will also have a Business Library
own separate lobby, and will offer
environment of luxurious resort
comprising a series of meeting
guests the convenience of in-
living. Set in a tranquil location
and boardrooms and full business
room check-in and check-out,
colonial buildings with new
not far from Bangalore’s business
facilities.
limousine transfers,
structures that have been
complimentary all-day breakfast,
designed in keeping with
Alila Bangalore is envisioned
Diwa Club at Alila Diwa Goa is
district, the hotel will be
region. The resort blends existing
distinguished by design
a new exclusive residence club
as well as the services of a
traditional Lao architecture,
innovations and the latest lifestyle
within the hotel designed to
dedicated Diwa host to tend to
graced with contemporary Asian
trends combined with tailored
appeal to discerning guests
their every need. Guests staying
touches. Large courtyards,
workspaces and experiences.
looking for greater space, privacy
at the Diwa Club will also have a
landscaped gardens, reflecting
and convenience. The group is
range of amenities including a
pools and fireplaces in the
elegant rooms that blend
also planning to open more hotels
private pool, restaurant, and club
outdoor areas, the library and in
contemporary design with Indian
in India. Future destinations
lounge with Internet stations
the suites provide a welcome
accents, and offer exquisite sleep
include Calicut and Cochin.
and complimentary cocktail
retreat in all seasons.
Accommodation will include 93
ASIAN TRAVELLER
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119
PROFILE
Radisson Resort Temple Bay
Where leisure and business go together
M
amallapuram, located
neatly manicured lawns are lined
outings, indoor and outdoor
along the shores of the
with different types of palms and
conferences, wedding and private
Bay of Bengal, is a
trees and flowering shrubs. The
parties. The Resort also organises
seaside town and an acclaimed
varying rhythm of the sea waves
catamaran rides, zorbing, beach
World Heritage site with centuries
are interspersed with the chirps of
volleyball and putting golf.. To
old historic monuments and
birds. The ambience the resort
unwind and relax there is
temples. Radisson Resort Temple
radiates is one of
Ayurvedic
Bay situated in this temple town is
calm and soothing.
massages at the
the most popular 5 star luxury
The Resort has
Spa or workouts at
beach resort in this UNESCO
played host to a lot
Pranayam, the
heritage location.
of celebrities
health studio.
One of the first things one
Radisson
including Prince
these water bodies. Pool view Chalets are large
notices on entering the Radisson
Charles, who had planted a tree in
Resort Temple Bay boasts of
rooms with private balconies
Resort Temple Bay premises is the
the premises to commemorate his
having the longest Meandering
which are situated along the
greenery. The resort which sits on
visit. There are a couple of other
Pool of 27000 sq.feet in India
Meandering Pool. Garden view
a sprawling green carpet of 44
‘celebrity-trees’ too.
which runs through the heart of
Chalet is a unit of four rooms that
the resort.
offer the comfort and relaxation
acres on the shores of Bay of
Radisson Resort Temple Bay is
There is also an infinity pool
Bengal is the largest resort on the
an ideal getaway for all categories
Coromandel Coast and a
of vacation seekers. It provides
that overlooks the Bay of Bengal
the well manicured lawns. Bay
statement in eco-friendly
the visitor with everything he or
and private plunge pools. Various
View Rooms offer an exquisite
infrastructure development. The
she is looking for. It also plays an
levels of accommodation and
view of the Bay and the Shore
walk ways that meander through
ideal host for corporate team
activities are positioned around
Temple beyond. Sea View Chalet
PARTNER COUNTRY
120
with private sit-outs opening onto
TRAVEL & TECHNOLOGY PARTNER
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SEPTEMBER 2010
PROFILE is a unit of four rooms facing the
car launches. The resort has been
Bay, while the Sea View Villas are
the most sought after venue for
large independent cottages which
domestic and international events
are closer to the sea and ideal for
for its ambience, space, and the
family vacations.
sheer magnificence of its banqueting facility. In addition, the
Studios are where personalized and sophisticated
resort has large open lawns for
luxuries come at their best, while
banquets, theme parties,
the Pool Villas are private oases
weddings, etc.
with their own plunge pools for
Mamallapuram was a seventh
added privacy. With elegant and
century port of the South Indian
tastefully designed theme
dynasty of the Pallavas and got its
interiors, bedroom, a separate living room, an open bathroom and a Jacuzzi, they command a stunning view of the Bay of Bengal. The signature restaurant, The Wharf, located on the banks of Bay of Bengal offers an unforgettable ambience. Besides enjoying a quiet meal listening to the musical notes of the sea one can try out ones culinary skills with a little help from the chefs at the open kitchen. Specializes in
name from Pallava king
monolithic chariots,
grills and pastas. A great
Narasimhavarman I, who took on
sculpted reliefs and structural
from Chennai, along the
celebration place, open for lunch
the epithet Maha-malla (great
temples which are excellent
picturesque East Coast Road,
and dinner.
wrestler), as the favourite sport of
examples of Pallava style of rock
Radisson Resort Temple
the Pallavas was wrestling. The
carving.
Bay, is a must visit for those
The Waters Edge Cafe located
Situated just an hour’s drive
on the fringes of the meandering
town has various historic
pool offers an absolute culinary
monuments built largely between
built along the beach. One of the
to stay in an elegant environment
experience. A wide variety of both
the seventh and the ninth
oldest structural stone temples of
friendly up-market resort to
Indian and international cuisines
centuries. The monuments are
South India this is built in the
leisurely take in the myriad
are available in addition to an
mostly rock-cut and monolithic.
shape of a pyramid and contains
experiences that this ancient
elaborate buffet during weekends.
There are cave temples,
shrines of both Siva and Vishnu.
seaside town has to offer.
There is a five-storey temple
visiting Mamallapuram and wish
Maritime Tales is the bar serving the best cocktails in town while Sindbad, the stylish bar attached to the Waters Edge cafĂŠ, offers a wide variety of domestic and international spirits and a fusion of bar snacks as accompaniments. The resort has a new state-ofthe-art Convention Centre which comprises of a 10,500 sq. ft. pillar-less ballroom divisible into three separate halls, a large prefunction area, business centre, smaller meeting rooms, lawns and an independent large parking area and an exclusive entrance. The ball room is so designed that launches of hi-profile lifestyle products can be done including TRAVEL & TECHNOLOGY PARTNER
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SEPTEMBER 2010
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121
ENVIORNMENT
Vamsa Vruksha
A bid to preserve environment
V
amsa Vruksha, a welfare organisation for protection of environment in India, founded by social activist and environmentalist Shree. Earlier this year the organisation had
planted 5000 saplings at Vellalur dumping yard. “It is not just planting of the trees. It is for the endangered species and medicinal species. Through planting trees we are helping the creatures”, said the Founder and Managing Trustee of VamsaVrukhsa. The plants and trees are selected according to the area and they would be planted based on the ‘planetary arrangements. “At the Educational Park at Vellallor tank in Coimbatore each tree will carry a story for tourist and this is going to be an attraction for the tourist in the coming years”, she added. “It is an attempt to fight global climatic change in the best possible way. Today the global warming is posing threat to our environment and all nations are fighting to tackle it their own way. It is our small effort to support them “. Vamsa Vrukhsa, stands for the noble cause of protecting the environment in all possible ways by ensuring a better planet for all living beings. “Human beings are responsible for the global climate change, so we must stop before it get any worse, to make the world a better place for all living beings”, said Shree. The agenda of services of Vamsa Vrukhsa are: Prakruthika Krushi, an organic farming promotion initiative; Vruksha Pramukhya, an
awareness campaign aimed at urban and rural people, Aranya Samrakshana, an initiative to protect endangered species of trees and fauna and Harita Smriti, a tree plantation project involving general public. It has gained international attention in the present context of global warming.
Shree K. Founder & Managing Trustee, Vamsa Vruksha
Vamsa Vruksha is planning a special programme commencing on New Year Day in 2011. According to Shree, from January 1, 2011 Vamsavriskha would take efforts to plant 1000 saplings every day in Tamil Nadu and several parts of the country. Shree invites voluntary organisations, NGOs and individuals to join hands for this noble cause.
“It’s never too late to start doing things. We can definitely do a lot of things to stop the degradation happening to the environment. Each of us should contribute towards reducing the carbon footprints on Earth”
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TRAVEL & TECHNOLOGY PARTNER
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SEPTEMBER 2010
CANADA During the one year break she took after finishing school, Laura Naumann decided to spend some time in Canada. And she has no regrets.
A year in Canada
I
t was in 2008 when I decided to take a year off. Getting finally my graduation from school, I had to decide what I want to do with my life. Start working in a job or going to University? I did not know at that time and also didn’t want to follow a wrong path. I always dreamt of Canada. The wild country of mountains, bears, and maple trees. Especially Vancouver, the capital of British Columbia. A colorful multicultural city on the west coast of Canada and very close to the American border. So I booked a flight to Canada. I spent my first night in the new country in a hostel for backpackers, recommended by a friend, in the city of Vancouver. I did not have a lot of savings. So I definitely had to work hard. A little scared about what experiences await me in this country I did apply for a working visa with duration of one year.
As I arrived in Canada, I got a job very quickly. Now I could call me a “Lift Operator”. My workplace was on top of “Grouse Mountain -The Peak of Vancouver”, a small but exclusive Ski-Resort with a breathtaking view over the city, the harbor and the Pacific Ocean. Working outside while the temperature goes down to minus ten degrees (which was usual up there), I had to take care of skiing or snowboarding guests getting in and out of the MountainLifts.
TRAVEL & TECHNOLOGY PARTNER
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SEPTEMBER 2010
My next job was a way different from the first. I became a WWOOFer: A “Willing Worker On Organic Farms”. As this kind of volunteer I worked at a horse-farm 500 km north of Vancouver. I enjoyed taking care of animals and helping on the farm together with a lot of other young people from all over the world. That was more fun than work. We also got the chance to go on horse-rides when finishing work. After this amazing year, all travelling and working experience is been topped by
one simple thing: The heartwarming and honest laughing of a Canadian. This was the first thing I noticed and got to love of these people. They are very outgoing and always willing to help if you need one. That I chose Vancouver for my year off was a great fortune. The city of differences, cultures and thousand possibilities let you do snow-sports in the morning, go for shopping in the afternoon and having a good time on the beach in the evening. What else do you need?!
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CANADA
Indian tourist arrivals in Canada register impressive growth
W
ith 17,277 tourists visiting Canada in May 2010, India ranked second in the total number of Asian arrivals, only marginally below Japan which notched up 17,896 arrivals over the same period. The only other country with larger numbers was Australia which in effect means that India ranked as
the sixth largest source market in the world (outside USA) for Canada during this particular month. These figures are according to the latest tourist arrival statistics released by the International Travel Survey.
C
anada is nature’s domain where visitors can
The numbers for May 2010 also reflect the fact that arrivals from India registered an impressive growth of 21.1 per cent over the same period of the previous year. In fact the total number for the months of January to May 2010 was
44,943, up from 39,438 of the corresponding months in 2009 – a double digit growth of 13.96 per cent. The data also shows that the adverse effect of the volcanic ash that had an overall negative impact on the arrivals into Canada, especially from its prime markets out of Europe, is a thing of the past.
Olympics.
the natural phenomenon. Take a
One of the most popular
cruise on the classic Maid of the
attractions and not just with
Mist boat which has been
beauty of the four seasons, a
Indians but with anyone visiting
ferrying tourists to the base
fabled often trackless land where
Canada is the iconic and gushing
since the 1950s. Then ride the
man and nature live in perfect
Niagara Falls, Ontario, on the east
Whirlpool Jet Boat, an
accord.
coast of the continent. The falls
adrenaline-rush adventure on a
which are located just a 20-minute
1,500-horsepower boat that
destination is an experience
drive from Buffalo International
crests Class 5 white waters and
spiked with adventure, visions of
Airport and an hour from Toronto
whirlpools. Or go on a Journey
nature at its spectacular and
are a theme park that nature has
Behind the Falls: a 45-minute
dramatic best, great cities, a
designed and man embellished.
tour in an elevator that drops 150
celebrate the glory and
A vacation in this timeless
diversity of cultures… Gorgeous
Niagara Falls have also earned
ft down the bedrock, behind the
unspoilt National Parks and
the title of the Honeymoon Capital
falls, to an Observation Deck at
natural wonders like the Niagara
of the World (Jerome Bonaparte,
the bottom.
Falls, vibrant melting-pot cities like
Napoleon’s brother, came here
Toronto and Vancouver beckon the
with his wife in 1804) and
traveller. And in 2010 there will be
justifiably so. Over 50,000 newly
one more incentive to visit the
wed couples visit Niagara, each
country as it is hosting the Winter
year. And the cascade is spectacular. Aside from spending hours gazing at the falls, there are a whole lot of ways to experience
Canada
A Timeless Destination 124
ASIAN TRAVELLER
SEPTEMBER 2010
CANADA Then get a bird’s eye view of
easy in Ontario as it has around
Alternatively, one can cruise
Niagara from the Skylon Tower
250,000 lakes, 100,000 km of
down the Rideau Canal which was
which rises 775 feet above the
rivers and 3,000 km of coastline
constructed in 1812 or pilot one’s
gushing water or better still buzz
along the shores of the four Great
the grand spectacle in a
Lakes. Here one can sail down
helicopter. Skywheel, a ferris
canals and navigate 44 locks on
wheel rising up 53 metres with
the Trent-Severn Waterway that
enclosed gondolas seating six, is
takes one from Trenton to Port
another fun way of viewing the
Severn across scenery that is as
speckled with 14,000
surging foaming cascade.
own boat on the Sault Canal that connects Lake Superior to Lake Hiron. Sail the Lake of the Woods which is
diverse as it is spectacular. There
islands and plays host
And the fun does not stop at
are a number of
to the largest inland
night; in fact it is heightened when
tour companies
regatta in the world.
the falls are floodlit and on
that offer
weekends (Fridays through
overnight
Niagara Falls, Ontario
Sundays) in summer, the sky over
cruises on the
and Canada rank high
this is reflected in the fact that
St Lawrence
on the wish list of
they are heading there in ever
and Ottawa
Indian travellers and
increasing numbers.
nature’s handiwork lights up with a spectacular fireworks display.
Little wonder the
Rivers.
Staying on the aqua adventure trail is
ASIAN TRAVELLER
SEPTEMBER 2010
125
MARKETING
Montparnasse tower arrives in India
M
ontparnasse Tower - the
Marketing at Montparnasse Tower
“The working habits and local
local tour operators and be
most beautiful view of
Paris.
customs are also important for
present in the local media – print,
Paris by day or night –
Montparnasse Tower’s strategy
promotion of a product like ours
electronic or
has become the first French
for the long haul markets like India
and this understanding can come
internet and
tourism monument to set up an
or China is to first test the market
only by bringing on board a local
also to
Indian operation,
for its real potential
person and that is what we have
promote the
highlighting the
for the product
done by recruiting our sales and
brand
growing importance
through a series of
marketing manager in India,’’
throughout
that India has for the
preliminary
Montparnasse Tower’s first
India.
French tourism
operations and to
mission in India took place in
industry.
identify the most
2007 and pretty soon Cox & Kings
influential tourism
believed in the potential of the
professionals.
product for the Indian market and
appointed as Montparnasse
began a fruitful and close
Tower’s Regional Sales and
Eager to capture a chunk of this promising market and setting a
Jean-Marc Champrobert says
Jean Marc Champroberts, S & M Director, Tour Montparnasse 56
Sara Sodhi has been
trend for others to follow,
that he realises that Montparnasse
collaboration with Montparnasse
Marketing Manager, for India and
Montparnasse Tower, a leading
Tower cannot succeed in distant
Tower. By having its own sales and
is responsible for increasing
tourism monument of Paris has
markets through missions carried
marketing office in India,
awareness about Tour
set up base in India for having a
out from Paris, but that these
Montparnasse Tower hopes to
Montparnasse 56 in India through
direct contact with the Indian
markets require a permanent
achieve much higher sales by
strengthening relationships with
tourism professionals and
presence and a continuous action.
developing contracts with the
tourism bodies.
eventually with the Indian tourists as well. Montparnasse Tower recently opened a dedicated Sales and Marketing office for
Tower with a view
own sales and marketing office in
A
India. Montparnasse Tower is
history, its development & its wonders from a
number of audiovisual and interactive facilities to
currently armed with Sales &
single viewpoint. Montparnasse Tower operates on
help you discover and understand Paris. The
Marketing platform in Paris, Berlin,
the 56th & the ultimate floor of the tallest building
constantly-updated facilities include binoculars,
London, Hong Kong, Mainland
in Paris. This is a first line tourist attraction & every
exhibition and photo galleries, film, viewpoint
China and now in India.
year 670 000 visitors (Individuals, Groups, FIT)
tables, panoramic projection on the legend of
discover the most beautiful view of Paris.
towers in the world, and more. In 2009, the tower
India at Connaught Place in New Delhi, thus becoming the only French tourism monument with its
India is among the top three most promising markets for Montparnasse Tower and as 70 per cent of Montparnasse Tower’s
mongst the 10 most visited monuments in
and very comfortable setting. From here you can
Paris, Montparnasse Tower offers tourists a
spot every Paris’s landmarks and major attractions,
moment of pleasure, a moment of escape,
including the Eiffel Tower.
the unique experience of discovering a town, its
Its 59th floor offers the highest rooftop of Paris, with its vertiginous 210 meters of height. It is also home to “Le 360 Café”, the highest
The observatory is equipped with a large
has launched a giant playful and interactive course about Paris! Discover the secrets of the French capital by playing on our brand new multimedia
current visitors are also
cafeteria in Paris. In just 38 seconds, Europe’s
equipment. A unique addition is Virtual Vertigo. For
foreigners, the company is heavily
fastest elevator will take you to a height of 196
the ultimate thrill, walk across the virtual glass floor
outward looking in its promotion
meters where the most beautiful view of Paris
panels and experience the highest vertigo
and marketing strategies. “We
stretches out before you from a modern, relaxed
attraction in Paris.
have put in place a commercial and marketing action plan for the mid and long term to develop Montparnasse Tower’s awareness and branding on these markets and on having more visibility amongst the professionals of tourism. We would like the Tour Operator’s to include our product in their programmes for the groups or FIT’s,’’ said Jean-Marc Champrobert, Director Sales &
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SEPTEMBER 2010
FESTIVALS
Munich is Ready
Bicentennial of Oktoberfest Munich is getting decked up to celebrate the 200th anniversary of Oktoberfest, one of the most famous events in Germany.
M
unich’s Oktoberfest, the
festival where six million litres of
world’s largest fair, had
the finest Bavarian beer are
royal and romantic
downed; revellers tuck into local
beginnings, way back in 1810.
delicacies and party like tomorrow
The handsome Crown Prince
may never happen! The story is
Ludwig was getting married to the
told chronologically through
beautiful Princess Therese von
historical images, photographs,
Sachsen-Hildburghausen and to
films and accessories and reveals
commemorate the royal nuptials,
details that were previously not
the citizens’ militia organized a
known. It also records an
horse race to celebrate the royal
irrefutable fact that the Germans
wedding day.
know how to loosen up and have fun!
The exhibition, The Oktoberfest 1810-2010, at the Münchener Stadtmuseum (Munich
memorabilia, historic beer mugs
City Museum), marks the fete’s
(even broken ones), beer barrels,
200th year anniversary with 800
harnesses of brewery horses,
artefacts spread over 1,500-sq
carousel cars and damaged
meter area.
benches. There’s the tapping-the-
The exhibition, on till October
128
There’s Oktoberfest
barrel ritual too, elaborate to
31, 2010, takes visitors on a
garish traditional Oktoberfest
journey through the history of the
garb, admission wristbands,
Bavarian national festival which
music, original beer tent sounds
has often been billed as just a
and even a sign from one of the
beer bonanza. It traces the fair’s
tents: “Temporarily closed due to
evolution from its blue-blood
overcrowding.” The highlight is
origins to what it is today - the
the gorgeous wedding dress of
world’s biggest folk and beer
Princess Therese.
ASIAN TRAVELLER
SEPTEMBER 2010
FESTIVALS Munich is the Capital of Beer
The beer flows, served in giant
the younger hipper set
and you will hear about and view
beer mugs by pretty buxom bar
while the Hofbrau has
the history of the brew, the
maids, and so do hearty
more tourists and the
monasteries where it was
traditional delights…300,000 pork
Augustiner brims with
perfected, the German purity law
sausages, 600,000 roasted
colourful locals.
of 1816 and the unique
chickens and 80 oxen (you can
Lowenbrau is good when
characteristics of Bavarian beer.
watch ox being roasted, if you are
everything else is full.
Even today, the Oktoberfest
so inclined) are consumed. Or try
And just for the record,
zealously clings to tradition and
the giant pretzsels, pork knuckles
the largest tent can hold
only six of the original breweries
and grilled chicken. Backpackers
up to 10,000 beer-swilling
are allowed to sell their beer in
and tourists mingle with local
party goers. For fun and
the 14 large wooden tents, each
merry makers in folk costumes at
in order to break ice with
the various tents that
the locals, dress like one.
range from the raucous
Guys can don a pair of
to the refined,
lederhosen, or leather
reverberating with
shorts, and ladies may
oom-pah music and
sport pretty dirndls; the
the sounds of people
young alluring ones
dancing and stomping
dangle huge gingerbread
on the benches.
hearts around their necks.
Children run from
And if communication is
roller coasters to
still a problem, pick up a
carousel rides; families
copy of the Oktoberfest dictionary
stimulation, head for the dance
dig into plates heaped
and use it to the hilt.
clubs ringing with hard techno,
with its unique feel, crowds and
with local fare and everywhere
fan following. (Try and book a
people seem to be on a feverish
booze bonanza – there are typical
studios and museums that Munich
table well in advance.) The
high.
German amusements such as a
is famous for. Beauty, tradition
Oktoberfest this year is slated
The festival is more than just a
convivial beer gardens, artists’
quaint flea circus, crossbow
and German efficiency...Munich
according to purity laws so that
to be the biggest and the longest.
competitions, and on Tuesdays,
epitomizes it all. And don’t forget
the six million visitors can safely
The festivities start in the
fairground ride discounts are
the city’s legendary ability to have
guzzle the brew without chemical
Schottenhamel tent when the Lord
available. The Thalkirchen
fun... Yes! Munich is the current
additives. The beer is slowly
Mayor of Munich taps the first keg
Camping Ground is an
hot spot in Germany.
brewed through the summer and
of beer at noon and high jinks
economical place to stay and is
be warned that it packs a six per
follow as tourists and locals reach
close to the fairground; ideal for
prosperity is quintessential
cent alcoholic punch. These beers
out for foaming mugs to quench
revellers who have to stagger
Germany. The old and the new co-
are reminiscent of those that long
their thirst. Spirits rise to a
home in high spirits after a
exist here with cherished
ago toasted the Bavarian harvest
crescendo in the Hacker or
bellyful of beer.
traditions like Oktoberfest, the
and the return of the brewing
Heaven of Bavaria tent. The bright
And if you are still in the mood
season. Although the original
red Hippodrom tent overflows with
for some more fun and intellectual
chosen ones brew their beer
Munich with its air of polished
world’s largest beer festival, rubbing shoulders with designer
festivities were carried on from
shopping, sleek cars and high-
October 12-17, 1810, in later
powered industry.
years, the Bavarians decided to
Indeed Munich today is the
hold the festival in warmer
flavour of the month. The Bavarian
weather. Hence Oktoberfest
capital on the Isar river has strong
always begins in September. This
roots in the past. Its Baroque and
year’s celebration will hop along
Rococo architecture, lush parks,
from September 18 through
museums and historic venues
October 4, 2010 in Munich. The
such as Schloss Nymphenburg,
locals fondly refer to Oktoberfest
the summer palace of the rulers of
as “die Wiesn” because of its
Bavaria, are the favoured haunts
location: Theresienwiese, a huge
of tourists and locals alike. This
meadow named for the bride,
gracious German city is just an
Princess Therese. The venue is
hour’s drive from the snow-
located south-west of the city’s
crusted Alps that frame it so
main train station and regular
beautifully and lend it an air of
buses run to and from the venue.
enchantment. TRAVEL & TECHNOLOGY PARTNER
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SEPTEMBER 2010
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INDIAN PANORAMA
Maharashtra declares 2011-12 as year of tourism for Maharashtra
M
aharashtra has declared 2011-12 as the year of Tourism for Maharashtra starting from January 2011.This was announced by Maharashtra Chief Minister Ashok Chavan while addressing the delegates at the recently held Hotel and
Restaurant Association Western India (HRAWI) Finale (Diamond Jubilee Celebration of HRAWI) at Trident, Nariman Point, Mumbai. The Chief Minister highlighted the key areas which are required to be focused in a bid to promote tourism in
the state. “Areas like Medical Tourism, Eco Tourism, Forest Tourism, Coastal Tourism, Pilgrimage Tourism, Fort Tourism are still to be exploited completely in the state. Maharashtra has rich culture, ample scope and huge potential in these segments and hence the Ministry and the association need to work amicably and mutually to attract more tourists to the state. It is paramount to bring the tourism sector of Maharashtra in the map of India.”
Regarding long pending industry status for the hospitality industry, Ashok Chavan, Chavan CM, Maharashtra stated, “The government will support the hospitality sector to get the industry status but before that I request the association to elaborate on the implications of industry status to hospitality sector and how it will be beneficial for the growth of the industry.”
Haryana for PPP model Gujarat to invest Rs 48,000 Cr in tourism sector by 2020 in tourism sector
T
he Haryana govern ment has plans to implement some of the tourism projects through Public Private Partnership (PPP) model, as part of its efforts to project the state as a key tourist Bhupinder Singh Hooda, destinaCM, Haryana tion. The projects to be implemented under this model include integrated tourism resort at Kalesar, integrated tourism resort and spa at Mallah, Madhogarh, amusement, theme parks at Karna Lake and Kurukshetra (Pipli), amusement park at Tilyar Lake, Rohtak and adven-
PARTNER COUNTRY
130
ture camping sites at Surajkund, Damdama, Hodal and Dharuhera. State Tourism Council under the chairmanship of Bhupinder Singh Hooda, Chief Minister, Haryana has been constituted under the tourism policy for comprehensive planned development of the state as a key tourist destination. Thrust was on human resource development, systematic marketing and adoption of new technologies in the sector. Under the policy, the tourism and hotel projects had been declared as an industry so that these could get similar concessions or incentives as availed by industries in the state.
G
crore. To achieve the state’s ujarat government potential in tourism develophas chalked out an ment, the Modi ambitious government has set plan to attract up the Gujarat investments to the Tourism Project tune of Rs 48,000 Development crore in the tourism Company Ltd sector by 2020. The (GTPDCL) in colplan has been prepared by the Narendra Modi, laboration with CM, Gujarat Infrastructure Gujarat InfrastrucLeasing & Financial Services ture Development Board Limited (IL&FS). GTPDCL (GIDB), a body founded in 1995 to facilitate higher fund will undertake project development for about 50 flows into the state. projects that require investAccording to Anoop ments between Rs 10 crore Shukla, Managing Director, and Rs 200 crore. Tourism Corporation of Gujarat Limited (TCGL), of the total budget, about Rs 18,000 crore is expected over the next two-three years. While the bulk of funding is expected from the private sector, the state government will chip in with Rs 3,000 TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
NYC
King Khan comes to New York
T
he King of Bollywood is
wax addition, Indian film star Shah
coming to Times Square,
Rukh Khan. Dressed in a sleek
New York City! After
black suit and crisp white shirt,
immortalizing The Shehenshah of
Khan’s wax likeness is the second
Bollywood - Amitabh Bachchan
figure added to Madame Tussauds
and unveiling a new Bollywood
New York’s ‘Bollywood Zone.’
Zone last year, Madame Tussauds,
Created last May after numerous
introduces visitors to its newest
visitor requests, the ‘Bollywood
Dora meets kids
Zone’ is also home to the wax figure of Indian film legend Amitabh Bachchan. The brightly-colored, fullyinteractive area includes a replica of the Taj Mahal, videos of authentic Indian dancers and a photo area where visitors can pose as Bollywood stars – all designed to re-create the experience of being on a
NYC & Company CEO George Fertitta is joined by several children to
Bollywood film set.
welcome Dora the Explorer, New York City’s new family-friendly
Prominently located in the
ambassador, to the Official NYC Visitor Information Center. Fertitta
heart of Times Square, Madame
showed Dora how to navigate the City and to find her favorite places
Tussauds New York is open 365
to visit throughout the five boroughs. Some of Dora’s favorite places
days a year. For more
to visit include Governors Island, Coney Island, South Street
information, visit
Seaport, the Bronx Zoo and Children’s Museum of Manhattan.
www.nycwax.com.
ASIAN TRAVELLER
SEPTEMBER 2010
131
ACCOLADES
TAAI A ward Award Winners
TAAI honours for industry achievers
T
he second edition of the TAAI Travel Awards was held recently at Taj Lands End, in Mumbai. The award ceremony was held on the sidelines of India Travel Trade Expo (ITTE) held in Mumbai on August 6 and 7. Chhagan Bhujbal, Deputy Chief Minister, Maharashtra
was present at the function. “As the winners of the awards were chosen by about 300 TAAI affiliated travel agents their decisions reflect customer opinions,” said Sunil Kumar, Secretary General and Chairman, Awards Committee, TAAI.
Carl Vaz, Director – India, DTCM receives the award for International Tourism Organisation of the Year from Chhagan Bhujbal, Deputy Chief Minister of Maharashtra. Also seen are Iqbal Mulla, Hon. Treasurer TAAI & Chairman ITTE 2010; Jagdeep Rikhy, Vice President TAAI; Rajji Rai, President TAAI; Sunil Kumar, Hon. Secretary General TAAI and Ranjit Vig, Co opted TAAI MC Member
Leisure Resort & Spa of the Year Ananda in the Himalayas Budget/ Value Hotel Chain of the
Rajji Rai, President, TAAI said that the TAAI Travel Awards 2010 are momentous and symbolic of the voice of the customers as travel agents represent what customers say. Chhagan Bhujbal, who spoke on the occasion, said “Indians are spending more money in international tourist destinations as compared to domestic market.” TAAI presented two special awards this year. The TAAI President’s Award of the Year which was given to Amitabh Kant, Chief Executive and Managing Director of the DelhiMumbai Industrial Corridor Corporation. The second special award, the Lifetime Achievement Award was given to Naresh Goyal, Chairman, Jet Airways.
Charson advisor y bags “India’s greatest brand builder” citation
C
harson Advisory
CMO Asia at a ceremony held at
Convention and Exhibition
Services, a leading
the Suntec International
Centre in Singapore.
Year Ginger Hotels Luxury/ Deluxe Hotel Chain of the Year Indian Hotels Company Limited State Tourism Board of the Year Maharashtra Tourism International Tourism Organisation of the Year Dubai Department of Tourism and Commerce Marketing Global Distribution System of the Year Amadeus Inbound Tour Operator of the Year Thomas Cook India Limited Outbound Tour Operator of the Year Kuoni- SOTC India Limited US based International Airline of the Year Continental Airlines Europe based International Airline of the Year Luf thansa Middle East based International Airline of the Year Emirates Asia based International Airline of the Year Singapore Airlines Domestic Low Cost Service Airline of the Year Indigo Domestic Full Service Airline of the Year
destination
Kingfisher Airlines
representation and marketing communication management
International Airline of the Year
consultancy firm has been
(Economy Class) Emirates
recently acknowledged for its destination marketing efforts by
International Airline of the Year
being honored with the “India’s
(Premium Class) Emirates
Greatest Brand Builder” citation
TAAI President’s Award of the Year
for the innovative, value driven
Amitabh Kant
marketing and brand strategies
Lifetime Achievement Award of
devised for its clients. Carl Vaz,
the Year
Chairman & CEO, Charson Advisory Services Pvt Ltd. was presented with the citation by
PARTNER COUNTRY
132
Carl Vaz, Chairman & CEO, Charson Advisory Services receives the award from Donwan Neale May, Executive Director, CMO World Council (USA) and Bhaskar Chaterjee IAS, Ministry of Heavy Industries and Public Enterprises, Government of India
Naresh Goyal, Chairman, Jet Airways
TRAVEL & TECHNOLOGY PARTNER
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SEPTEMBER 2010
THAILAND TRAVELLER
Central World to reopen in September
C
entara Grand & Bangkok
Central World, Gaysorn Plaza,
Convention Centre is
Siam
organizing a series of
Paragon, the Erawan and Amarin
promotions in the fourth quarter of
Plaza amongst
this year to coincide with the first-
the mega-malls offering endless
phase reopening of Central World,
shopping at bargain prices.
the biggest lifestyle and leisure
Easily accessed by the BTS
complex in Southeast Asia, which
Sky train, either from the Chidlom
is scheduled for September 28th.
or the Siam stations, and with a
Central World is at the heart of
host of restaurants and
the Ratchaprasong district, the
entertainment outlets,
shopping centre of Bangkok.
Ratchaprasong is a major
Ratchaprasong is adjacent to the
attraction for Thai and
Siam Square shopping and
international visitors alike, offering
entertainment district and is home
as it does every kind of produce,
to some of the city’s biggest and
from brand name goods through
special food and beverage
reopening, and these will be
most upscale shopping
to arts and crafts and necessary
promotions, spa packages and
continuing for the remainder of
complexes with, in addition to
consumer items.
attractive discounts on rooms to
the year.
Centara Grand is now planning
F
loating Market was opened
traditional Thai dishes.
to the public in November
Pattaya Floating Market
2008. The area of Pattaya’s
provides daily several cultural
latest attraction which is situated
performances, native to the four
on an approximately area of
regions of the country, like Thai
100,000 square meters.
classical dance, martial art
It is divided into 4 separate
demonstrations, as well as water
parts, each with its own unique
boxing where the fighters perform
location, represents the four
on a horizontal slippery pole
regions of Thailand - Northern,
above the canal.
Central, North- Eastern and
Painters do show their works,
Southern region - and offer a
like umbrella and portrait painting.
special blend of differing
Pattaya Floating Market has
traditions.
recently provided amphibian-boat
More than 80 paddle boats are
rides, an agricultural rice field
on standby to ferry visitors around
demonstration, authentic
the compound along many Thai
houseboats for home stay, and 10
style teak wood buildings, linked
mud-houses just right beside the
by a network of canals, bridges
rice field zone.
and a number of different sized
More than 110 boutique-shops
islands with exotic plants and
presenting wooden hand carvings,
trees.
silks and cloth weaving and
The boat trip will slowly
Pattaya Floating Market, the biggest man made floating market in the world, is located on the outskirts of Pattaya on Sukhumvit Road, on the way to Bang Saray and Sattahip.
coincide with the Central World
special Thai herbs and herbal
expose the richness of the
products. The Nueng Siam
surrounding architectural and
Woodcarving Museum has on
cultural riverside living. Water
display rare pieces of 200 years
vendors move with their
old teak with carvings and is
paddleboats from dock to dock
home for the impressive and
and offer their unique range of
beautiful carved image of the
freshly cooked delicious
elephant god Ganesha.
The floating market of Pattaya TRAVEL & TECHNOLOGY PARTNER
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THAILAND TRAVELLER
Thailand launches ‘believe in Thailand’ campaign to rebuild confidence
T
hailand Convention and Exhibition Bureau (TCEB) has unveiled a new campaign to strengthen the image of Thailand to MICE travellers and organisations in Singapore and around the region. The ‘Believe in Thailand’ campaign, which was launched during a road show to Singapore, will reiterate that Thailand is still a dynamic and motivational business destination by highlighting the unique strengths and attractions that have made Thailand a globally preferred MICE destination: the worldrenowned hospitality and the service capability of the Thai people, Thailand’s world-class MICE infrastructure, and the significant financial
commitments of the Thai government in support of the industry. “With the launch of this new campaign in Singapore, we want to inform potential business travellers to Thailand and reassure all
MICE players, organisations and businesses. Bangkok and Thailand are back to normal. There has never been a better time to hold a business event in Thailand,” explained Akapol Sorasuchart, the President of
Puripan Bunnag (Acting Director of Meetings & Incentives, TCEB), Akapol Sorasuchart (President of TCEB), Suprabha Moleeratanond (Director of Conventions), Supawan Teerarat (Director of Exhibitions) during the Media Q&As at the event
TAT intensifies marketing initiatives in Sri lanka
T
he Tourism Authority of
embarked on the first of its
delegation led by Suladda
Thailand – Mumbai office
planned marketing initiatives by
Sarutilavan, Deputy Director,
has intensified its
the Thailand Convention and Exhibition Bureau. “The objective of this road show and this global campaign is to reignite the interest and confidence in Thailand amongst Singapore’s business and professional communities. Thailand is a country that has developed a thriving business travel industry through the superior service, the professionalism and the friendliness of the Thai people. This has not changed and we are positive that Thailand will continue to be an attractive destination for MICE events.” TCEB will embark on a series of events around the region, beginning here in Singapore. In addition, TCEB is planning a series of familiarisation trips.
Thai Airways launches carbon offset programme
T
collaborating with Cathay Pacific
Tourism Authority of Thailand
marketing initiatives in Sri Lanka
airlines for a study tour
Mumbai and Sonalee Vaz, TAT
in order to garner a larger share of
comprising seven key Sri Lankan
Mumbai representative along with
launched Carbon Offset
the growing outbound segment
travel trade members who
a Cathay Pacific representative
Programme with the International
from the country.
traveled to Thailand from the 4th
created an itinerary that provided
Air Transport Association (IATA) to
to the 8th of August 2010. The
the participating members with an
provide customers with the
opportunity to discover new
opportunity to offset carbon
places of interest that cater to
emissions generated from flying.
MICE, FIT leisure, wedding and
Piyasvasti Amranand, THAI
luxury segments.
President, said that THAI is the
The TAT Mumbai office recently
The study tour delegation
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134
first airline in the Asia-Pacific
visited the regions of Ko Chang,
region to join the programme with
Chanthaburi, Rayong, Pattaya and
IATA and is now able to offer
culminated in Bangkok. The
customers a way to compensate
delegation also participated in a
carbon emissions through the
buyer-seller workshop with
Thai website.
participating Pattaya based
Tourism Authority of Thailand, Mumbai office with Sri Lankan Agents & Cathay Pacific Representative in Koh Chang
hai Airways International Public Company Limited has
The IATA programme
hoteliers, which further enhances
calculates the carbon emissions
the marketing activities aimed at
based on a methodology
the MICE and leisure segments.
developed by the ICAO.
TRAVEL & TECHNOLOGY PARTNER
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SEPTEMBER 2010
THAILAND TRAVELLER
Thailand hosts MICE roadshows
T
hailand Convention and Exhibition Bureau (TCEB) recently organized road shows in Chennai and Mumbai to promote Thailand as a preferred MICE destination for Indian Buyers and provide an update on the latest MICE products in Thailand. The Thailand
ASIAN TRAVELLER
MICE road show created business opportunities via “buyers meet sellers” table top session and networking sessions with the travel trade partners and corporate decision-makers. About with 25 Thai Industry Partners including agents and tour operators MICE agents, hotels, resorts, attended the event to find holiday suppliers, travel new business opportunities in the Indian market. TCEB highlighted its
SEPTEMBER 2010
role as Thailand’s MICE One Stop Service and introduced the “Max Value” promotional campaign at the event.
135
THAILAND TRAVELLER
TAT makes “Balanced Strategy” its primary blueprint for 2011
T
he Tourism Authority of
TAT will strive to encourage
Recovery and Long-Term Market Expansion
Thailand (TAT) has
domestic tourism as a part of life
embraced a five-point
for Thais. This will help reduce the
Short-term market recovery
“balanced strategy” to ensure
Thai tourism sector’s dependence
initiatives are response plans that
long-term, sustainable tourism
on international markets that can
TAT has to quickly put into place
marketing for the future of Thai
be easily affected by either
to alleviate the impact of events
tourism in 2011 and beyond.
internal or external factors; such
that disrupt the flow of visitor
as, a global economic downturn
arrivals to Thailand.
According to TAT Governor Suraphon Svetsreni, “These principles of balance take into
The TAT has ensured effective
or natural disaster. At the same time, TAT will
crisis response by setting up the
consideration the fact that tourism
place equal emphasis on
Tourism Intelligence Unit and
does not operate in a vacuum but
maintaining the country’s share of
Crisis Communication Centre
is interlinked with three key
the global
(TIC) to pool the cooperation of
external factors – the economy,
leisure market
the public and private sectors in
environment and society – which
by targeting
responding to the situation and
have to be taken into account.”
repeat visitors
executing rapid recovery plans.
which now
Tourists can get real-time updated
account for 62
information both through the
per cent of
normal media channels as well as
the total and
online via ww.tourismthailand.org
pursuing first-
and www.tatnews.org.
The “balanced strategy” covers five elements: Balance 1 – Monetary Value and Emotional Value The recent TAT campaign
Suraphon Svetsreni TAT Governor
Depending on the
“Amazing Thailand, Amazing
time visitors in new markets; such
Value” emphasises Thailand’s
as, East Europe, CIS and North
circumstances, TAT may opt to use
high value for money factor. TAT
Africa. More repeat visitors will be
a ‘Quick Win’ strategy with
potential for green tourism in the
will balance this value element by
sought from long-standing
targeted special offers for short-
Kingdom.
strengthening Thailand’s brand
traditional markets such as
term market recovery; such as,
image associated with the
Europe, Customer Relations
Super Deals to quickly bring back
Revenue and Preserving
emotional value under the
Management (CRM) schemes will
the less sensitive tourists first.
Ecological Assets
concept of “Win Their Hearts, Win
be implemented through the
However, this strategy cannot be
Balance 5 – Gaining Economic
If the first 50 years of tourism
Their Mind” by changing the
Amazing Thailand Card and
prolonged as it will destroy the
development focused largely on
tagline to “Amazing Thailand
Thailand Fan Club Projects. TAT
price structure. For long-term
maximising the economic returns,
Always Amazes You”. This will
will also increase focus on
market expansion, adding the
the next 50 years will require an
reinforce the positive emotions on
Experiential Markets where
emotional value to our quality
equivalent focus on minimising
the charm of “Thai-ness” with the
visitors can enjoy activities like
tourism products will help sustain
the ecological impact of tourism by promoting sustainable tourism
growth. Balance 4 – Peak
marketing, such as, Community-
Season and Low
Based Tourism (CBT) and,
Season
Sustainable Tourism Routes. TAT
TAT aims to balance
has signed an MOU with the
the low or rainy season
concerned stakeholders in major
by promoting “Green
tourist destinations in Thailand to
Tourism Products” to
create sustainable tourism
position Thailand as a
awareness. Moreover, to appeal to
year-round destination.
the growing market of
Thailand offers
environmentally-conscious
hospitality and friendliness of the
golfing, diving, rock climbing; and
tremendous ecological diversity
travellers, TAT will implement
Thai people, including Thailand’s
Lifestyle Markets including health
and a wide variety of landscapes.
introduce a Corporate Social
unique art and culture.
and wellness, weddings, and
Combined with the simple and
Responsibility Project by
luxury and high-end markets.
natural lifestyle of Thais living in
launching the “Go Green, Go
these areas, there is tremendous
Thailand” campaign.
Balance 2 – Domestic Tourism and International Tourism
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136
Balance 3 – Short-Term Market
TRAVEL & TECHNOLOGY PARTNER
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SEPTEMBER 2010
THAILAND TRAVELLER
Thailand ready to regain glory
Integrative Medicine
Thailand tourism has registered an impressive growth in tourism arrivals in recent times. India has contributed significantly towards this. Sethaphan Buddhani, Director, Tourism Authority of Thailand, Mumbai spoke to Asian Traveller about the strategies and plans. Excerpts:
I
The new frontier for Thailand’s health tourism ntegrative Medicine
nominated for a Nobel Prize in
emphasizes the doctor-patient
medicine was a devout believer
relationship using the least
in Integrative Medicine and was
invasive, least toxic and least
quoted saying, “whatever works
costly methods. Responding to
best wins.” Integrative Medicine
feedback from patients, partners
is open to the use of any
and clients, Thailand is leading
treatment to find a solution that
the way.
has evidence for effectiveness,
Healthcare is a basic human
without causing harm. The
right. However, in many
process involves activating the
developing and, believe it or not,
body’s innate healing response,
advanced nations it is a privilege
encouraging self-healing or
to have world-class medical care.
regeneration. It emphasizes that
Many of us feel that good
each person has a unique
health care is a gamble and a
healing process and that the
cure, “a miracle.” We feel “lucky”
caregiver’s attention to the
when we find a treatment that
physical, emotional, and spiritual
Krabi, etc. We offer culture and
works or a doctor with an open
dimensions of the individual is
history lovers Kanchanaburi,
mind for alternatives.More often
fundamental. Integrative
tourism are United Kingdom,
Ayutthaya, Chiang Mai,
than not, many healing
Medicine encourages disease
Sweden, Scandinavian countries,
Chiang Rai and last but not the
modalities are brought together
prevention through self-care
Japan, China and India. Every
least with its Seven Amazing
by the patient. When people are
education, because prevention is
year Thailand witnesses a higher
Wonders, MICE / Corporate /
suffering they will try anything. It
the cure.
number of Indian tourist arrivals.
Incentive groups get an amazing
is the patient that usually
In 2009 we experienced a surge in
value for their money.
integrates treatments or
approach of integration into the
arrivals. In March 2010, Thailand
Marketing strategy
combines disciplines to find
hearts of the world citizen is the
Main markets for Thailand tourism The main markets for Thailand
has experienced a total of 985,
In order to target different
The key that has stamped the
relief.
518 travellers. Like India, Thailand
tourism markets, we invite the
is culturally and historically rich.
media and travel trade industry to
60 per cent of the
Our latest marketing strategy is to
experience the diverse facets of
industrialized world
promote Thailand as an ‘amazing
Amazing Thailand. With the
and more than 90 per
value for money destination’.
tourism industry showing keen
cent of people in
Attractions that are being
interest in the wedding season
developing nations
highlighted
market, we had organized a
are already using
wedding organizer familiarization
alternative treatments
Thailand as a ‘self-drive’ as well
trip to experience the hi-end
as opposed to
as ‘scuba diving destination’. We
luxury 5-star properties of
conventional or traditional
simple fact that the treatments
are also looking at exploring to
Thailand.
approaches, according the World
are customized to meet the
promote our destination to women
How important is the Indian
Health Organization.
significant challenges of the
travellers. Thailand has a diverse
market for Thailand Tourism?
We are looking at promoting
range of products and offerings.
The Indian tourist market is the
In fact, more than
Integrative Medicine, a
individual. Everyone wants to
seemingly new medical term, is a
heal, but each one has a unique
For families there are a wide
most important major tourism
philosophy of healing that has
path or experience through which
variety of tourist attractions such
market in the South Asia region.
existed since the dawn of
awareness shift from disease to a
as Siam Niramit, Dreamworld,
India is a huge market with the
civilization. Integrative Medicine
state of ease.
Siam Ocean World, Phuket
highest purchasing potential
involves using the best of both
FantaSea, Safari World,
population. In addition, airlines
worlds, from the conventional to
searching for a place in the world
Nong Nooch Village, Coral Island
are looking at beginning direct
the alternative. It is not just a
that is affordable and has a
and much more. For
flights to Bangkok and increasing
philosophy of East meets West,
philosophy of healing that is
honeymooners and romantic
the frequency of flights which will
but the union of nature and
open to many points of view.
getaways we have the islands of
help in the growth of Indian
technology to accentuate
People have resorted to
Koh Kood, Ko Chang, Hua Hin,
travellers.
healing. Dr William Hitt,
outsourcing healthcare.
TRAVEL & TECHNOLOGY PARTNER
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SEPTEMBER 2010
The people in the West are
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MARKETING
India emerges as the primary tourism market for Mauritius
M
auritius Tourism
average spend of the Indian
Additionally factors like visa on
experiential holiday option in
Promotion Authority
visitors to Mauritius has now
arrival, direct connectivity and
serene settings of Mauritius focus
(MTPA) has announced
doubled to USD 360 per person
tourism product variety makes
being on self drive, eco aspect,
India as their primary source
per day indicating positive
Mauritius as a preferred retreat for
spa and wellness, golf and do it
market in the Asia region and its
consumption pattern.
Indian travellers even favouring
yourself holidays, as Indians are
strategic aim to target 100,000
now looking beyond
Indian arrivals. Vijaye Haulder,
conventional
Deputy Director, Mauritius Tourism
itineraries. Mauritius is keen
Promotion Authority who is leading a business delegation for
to position itself as a
a sales mission to the top
wedding getaway. To
outbound producing cities of India
target the big fat
- Mumbai, Bengaluru and New
Indian weddings
Delhi said, “The tourism board will
MTPA recently
now be expanding its trade and
hosted a group of
marketing activities to reach wider
high-profile wedding
consumer segments in India both
planner’s familiarisation trip
in metros and tier-II cities thus Mauritius Sales Mission 2010 in Mumbai
offering customised range of holiday options both in value- for-
Indians visitors are now
the last minute holiday planners. The tourism board has
from India. These
Indian wedding planners interacted on ministerial meetings
money as well as the luxury
increasingly opting premium
category and segments”.
hospitality brands for
allocated an additional increase of
with tourism, airline, hospitality
accommodations, exploring high-
50 per cent budget for its India
and custom officials providing
Indian arrivals during the first
spending activities like sky diving,
market trade and consumer
first hand information about
seven months of the year 2010
quad biking, segway, sub-
activities and promotion. Under its
hosting these events and
registering an increase of 30 per
scooters, submarine rides, soft
ongoing advertising campaign
anticipated needs of such high
cent as compared to last year
adventure safaris, walk with the
‘Picturesque Mauritius’, thrust is
clientele organizing international
arrivals. Steadily the overall
lions and self drive options.
to highlight on the niche and
weddings.
Mauritius received over 29,239
Korea tourism launches specialist Korean food website
K
For those who want to try their
The growth of interest in
orea Tourism Organization
dishes and Korean cuisine. For
(KTO) has launched a new
foreign visitors to Korea searching
hand at making some Korean
Korean food has risen
website which focuses on
the restaurant guide area will help
dishes there are many recipes for
dramatically over the past few
Korean cuisine with local
to find the best restaurants in
all the popular dishes like Japche
years. In Australia’s capital cities
restaurant reviews and food
town.
(glass noodles), Bulgogi (BBQ
you can find excellent Korean
In the blogging area there will
Beef) Doenjang-jigae (Soy Bean
restaurants offering a great variety
forum areas where visitors can
be prizes on offer for bloggers for
Stew) and even Korea’s national
of Korean dishes to enjoy. Korean
leave messages and discuss
posting the best reviews. The
dish of Kimchi (fermented pickled
cuisine is becoming as popular as
Korean cuisine.
news and events area has
cabbage) which is served at every
Japanese and Thai.
updates on all things food-related,
Korean meal.
columns as well as blogging and
Information on the site is
The visitors to the site can also
organized into six categories -
including new
win a trip to Korea with the KTO
columns, food, restaurants,
restaurants, events and
Sydney office competition
blogging, forums and news. The
food related festivals.
presently running on the
columns section features articles
Visitors to the site will
www.ilovekoreanfood.com.au
on Korean cuisine including food
also be able to share
website. The prize is a trip to
and restaurant reviews by food
the site’s content on
Korea for two with three nights’
experts.
their own social
hotel accommodation in Seoul as
networking areas
well as a meal for two at one of
chefs from famous restaurants
including Twitter and
Seoul’s famous royal cuisine
and their interpretation of Korean
Facebook.
restaurants.
This area features celebrity
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SEPTEMBER 2010
MACAU
Fireworks display contest to mark September extravaganza in Macau
S
MS Games, drawing and painting competi tions, lucky draws and music will mark the 22nd Macau International Fireworks Display Contest, organized by Macau Government Tourist Office, which will be held on September 11, 18, 22, 25 and October 1 at the sea area in front of the Macau Tower. MGTO and the General Union of Neighbors Association of Macau will again jointly present the Fireworks Carnival to offer an array of live entertainment, cultural activities and culinary delights on the fireworks display nights. This year MGTO and Companhia de Telecomunicações de Macau S.A.R.L. (CTM) jointly launch ‘SMS Game’ to promote citizen participation
in the event. During the period of fireworks display contest, CTM will send out short message to their mobile service subscribers to introduce the game, in addition to promotion of the game on the websites of MGTO and CTM. Macau residents can send one text message to CTM through their mobile to vote for their favorite team after each night of display. The citizen who voted for the most popular team on that night is eligible for lucky draw to win two sets of reservoir stand tickets for the 57th Macau Grand Prix (Saturday and Sunday) and souvenir. The five teams who get the most SMS votes will be awarded with ‘The People’s Choice’ certificates and souvenirs. This year a number of
teams who scored high in the past years revisit Macau to vie for the contest again. They include teams from the United Kingdom, Chinese
fireworks display contest, photo and drawing competitions will be held again this year. 22nd Macau International Fireworks Display
MGTO hosts press conference for Macau International Fireworks Display Contest
Taiwan, the Philippines, Australia, Portugal, Korea, Japan, France, Italy and China. Of these, Korea, Italy and China will be making their debut at the competition. In order to capture the spectacular moments of the
Contest Photo Competition and 22nd Macau International Fireworks Display Contest Drawing Competition will invite entries soon. The winners of the two competitions will be entitled to premiums and trophies.
Macau international fireworks display contest
T
he annual “Macau International
and over the years it has grown into an
Fireworks Display Contest” is one of
internationally acclaimed event, one of the
the prominent fireworks contests in
best of its kind.
international level. Local residents long for
The Macau International Fireworks
the marvelous fireworks displays that add a
Display Contest first started in 1989; with
joyous atmosphere to holidays and
only five participating teams. By 1995, the
festivals. The Contest has also become an
event has developed from the original five-
annual characteristic of Macau. Many
team contest to a ten-team event, with two
visitors specially choose this time of the
different teams showing their expertise each
year to come to Macau to enjoy an exotic
night.
and romantic holiday. The firecracker industry in Macau used
For the past years, over 100 international teams from China, the Philippines, Thailand,
to be one of the three traditional
Taiwan China, Japan, Korea, Australia, United
occupations in Macau. To celebrate this
Kingdom, Switzerland, France, Germany,
‘colorful’ history and cultural inheritance,
Portugal and Spain have taken part in the
Macau started to stage the annual “Macau
“Macau International Fireworks Display
International Fireworks Display Contest”
Contest”.
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SEPTEMBER 2010
JORDAN
King of Jordan meets UNWTO secretary general
H
is Majesty, King Abdullah II of Jordan, received UNWTO Secretary-General, Taleb Rifai, at the Royal Palace in Amman to discuss the strategic importance of the King Abdullah II country’s tourism sector, as well as scope for further cooperation between Jordan and UNWTO. During the meeting, King
Abdullah and Rifai discussed the profile of the tourism sector in the Middle East, one of the fastest growing regions of the past few years, and Jordan’s position as a major Taleb Rifai tourism destination within the region. In particular, King Abdullah spoke of Jordan’s plans to continue developing its tourism sector in order to
maintain its ranking as one of the world’s leading tourism destinations. Talks also focused on the state of the tourism sector following the economic crisis and Rifai presented the King with the UNWTO Roadmap for Recovery, outlining tourism’s role as a key driver of job creation, economic growth and development. “Despite the extremely challenging economic conditions of recent times, Jordan received 3.8 million international tourist arrivals and nearly US$ 3 billion in
tourism receipts in 2009,” said Rifai. “These impressive figures can be attributed, in no small part, to the political recognition afforded to the sector in Jordan,” he added. Jordan was one of the founding members of UNWTO in 1975 and King Abdullah expressed his desire for the country to play an increasingly active role in the work of the Organization, in particular, his interest in hosting a session of the UNWTO General Assembly.
Jordan to offer free visa for Indian groups
W
ith an aim to increase its tourist arrivals from the Indian market, Jordan Tourism Board (JTB) has decided to offer free Visa to Indians travelling in groups consisting of more than five persons. Indian travel trade contracting with Jordanian suppliers will be able to avail this facility. During the end of 2009, the tourism board had relaxed its Visa practices for the Indian market, offering Visa on Arrival for
the Indian FIT leisure travellers. The new initiative is also in line with the country’s initiative to attract Indians into Jordan. JTB is primarily focussing to cater to the high end leisure, MICE and Religious Tourism segment from Indian outbound. “We will promote Jordan through niche marketing initiatives essentially targeting the experienced traveller. The destination aims to attract well learned and extensively
travelled clientele,” informed Ashish Sharma, Marketing Consultant- India, JTB. From January to May 2010, the country received about 20,000 Indian tourists, registering 92 per cent growth from the corresponding period the previous year Last Ashish Sharma, Marketing Consultant- year, the India, JTB country received a total of 29,000 Indian travellers.
In 2010, the tourism board will focus its promotions on the trade and will launch customer focussed promotion campaigns in 2011. While the current average length of stay from the Indian market is about three to four nights, JTB will aggressively work to increase the average stay of Indian travellers to Jordan.
Jordan’s tourism revenue up 28pc
J
ordan’s tourism revenue increased 28 per cent in the first half of 2010, compared with the same period of 2009 according to the
figures released by Jordan Tourism. Tourism revenue rose to USD1.5 billion in the six months.The kingdom was visited by 3.63 million tourists, up from 2.93 million in the first half of 2009, a 24 percent increase.
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TRAVEL & TECHNOLOGY PARTNER
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SEPTEMBER 2010
THEME PARK
Universal Studios Singapore
Full of life Universal Studios Singapore, the theme park located within Resorts World Sentosa on Sentosa Island, Singapore is an amazing world.
I
n a life time one must visit the amazing Universal Studios Singapore, the world’s most extensive and expensive tourism project. Universal studios Singapore brings together the best of Universal studios theme parks in Holly Wood, California, Oriando, Florida and Osaka. The theme park boasts a collection of many worldfirsts, the world’s biggest single collection of DreamWorks animation attractions, the world’s first ‘far far away castle’ from the world of Shrek, the world’s first Madagascar theme park ride, the world’s first sci-fi zone and more. Hollywood zone is based on the real life Hollywood Boulevard. It is the main zone of the park as it is the first zone that you enter upon arrival the park. Visitors are also able to experience the dynamic architecture, palm trees and the famous Walk of fame which are all iconic of Hollywood. Hollywood also has lot of flagship shops and offering a wide range of themed collectibles from all seven zones. Madagascar, based on the DreamWorks Animation Film, which featured four zoo animals escaping from PARTNER COUNTRY
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the New York Zoo and onto the island of Madagascar features lush tropical jungles as well as two rides. You can also meet Marty, Alex, Gloria and Melman on a wild journey in to the hearts of Madagascar and Africa. You can join these heroes on a river boat adventure complete with state-of-theart animated figures, digital projection, evocative sound and moving show action effects that create a one-of-akind, immersive ride experience. The Lost world contains many traditional attractions from Universal Studios and is divided into two main areas Jurassic Park and
dense tropical forest where Dinosaurs lurk. Water World is another leading attraction is based on Kevin Costner’s film Water World. At Water World, one can watch death defying stunts that only USS dares to execute live. Explosions of fire and water will excite you with thrills and spills. Revenge of the Mummy ,the real Egyptian experience is where ancient pyramids and obelisks stand fast against the sands of time as you are transported to 1930’s Egypt, the Golden Age of
archaeologist as you unravel the cryptic riddles of the Sphinx in this sand-swept land. This is an expedition for the brave at heart. Sci-Fi City, the city of the future is set atop and powered endlessly by an enormous energy producing substructure that appears to draw its necessities from the wind, sun and water sources above. Far Far Away is inspired by DreamWorks Animation’s hit Shrek franchise which depicted how the fairy-tale characters lived in daily life. The highlight of the zone is the Far Far Away Castle which is a world’s first. The castle hosts attractions such as Shrek 4-D and Donkey Live. Asia’s most exciting family destination, will have flavours to satisfy all palates across a spectrum of different dining experiences like King Julien’s Beach Party- go- Round, Gloria’s Snack Shack, Casa Del Wild a café hosted by Marty the Zebra, Fairy Godmother’s Egyptian Exploration. Travel Juice Bar, Loui’s NY Pizza Water World. Jurassic Park to an era when entire Parlour and more. The USS based on the world famous Pharaoh’s tombs were journey ends with the real film by Stephen Spielberg has the Jurassic Park Rapids discovered and their terrible experience and one should curses unleashed. Take the always keep it in their mind Adventure, a river ride that for a long. follows an escapade amidst a path of a daring TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
NOSTALGIA
Lt. Col Devendra K. Joshi
H
azy recollections, blurred ideas, indiscernible pictures; all floating back through the sands of time, gliding faintly, silently down the memory lane. Those were the days of absolute peace, no studies, no troubles, and no worries, everything passed as if in a dream. Morning started with the sweet warbling of the birds, the gentle rustling of the winds caressing my cheeks, the dawn breaking with the wondrous hues of gold, yellow and red, the kaleidoscope of rays tearing the darkness Lt. Col Devendra K. Joshi as if entranced.
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TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
NOSTALGIA Like the slowly fluttering eye lashes, the veil of nature unfolded its mesmerising beauty, the clouds covering the deep valleys and the golden cascade rolled down uncovering the white curtains and revealing the glorious stretch of greenery that steals the heart, the beauty that keeps one spellbound and enchanted, the endless expanse of greenery that the mind and soul cherishes, and you hope that the moment freezes into eternity. Running along the small path on the foothills of the
mountains, I used to feel like a lark, soaring, singing; I was free, so free. My world was a small one, the little circle of my family. As the day progressed and the sun beat down in all its majesty, I would sit and smile under the cool breeze of the evergreen trees. Then it used to be time for the sun to rest, as birds flew back to their nests and the shadows lengthened, covering the sky with a dusky red veil like a maiden covering her face before melting away in the darkness. Sleeping in the pleasant summer out in the fields with mother, under
the wide canopy of the twinkling stars and the bright moon, listening to grasshoppers and crickets hidden in the grass, I used to ask mother all sorts of questions, and her answers, so vague, used to take me to a world of my own, my imagination. No one else ventured there. I used to fly to the moon, the stars, into those unknown utopias of innocent childhood – ignorant innocence. It was an ecstatic world; everything was so fine, so tranquil. I miss the stirring melody long to be back in the valleys, in the expanse of of the farmer, humming a greenery, free under the azure orb. How I wish to see the snow clad mountains, the gushing waters falling from the hills, the meandering rivers, and the vast stillness of nature in all its peace and serenity. My wanderlust, the love of nature, the spirit of adventure, the curiosity of human mind and the restlessness, take me away from the monotony and drudgery of life to the road less travelled, where I can still see all those utopias and be one with nature. I travel tune as he worked in the fields, the beautiful, delicate, to far off places, to remote fragrant flowers, the bees humming from one flower to another, the endless pastures, snow clad mountains, the pines and the poplars, the huge fir trees, slightly obscured by the slowly embracing fog. I miss that quietness, that solitude. The world hath changed today, technology and development have overtaken our lives, the glittering dazzling lights, huge malls, skyscrapers, the traffic, the pollution, and it is a mad rush in the daily chores of my existence. Oh! How I TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
corners, and filled with renewed intensity, I get back to the trials and tribulations of the reality of life, on my return. Believe me there are places where one can still see the old world charm, the tranquillity and serenity of nature, the simplicity of people not affected by the changing times, where you can still hear the sweet melody of the villagers as they trudge up the hill, or down the slope. Such peace and solitude exists in the eastern parts of the north east of India. These are the roads less travelled to which I shall take you next.
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AVIATION
Aviation sector in India creates new benchmarks
I
n view of the increased pressure on the airport infrastructure and also to create a world-class airport infrastructure upgradation and modernization of a number of Metro and Non-metro airports have been undertaken by Airports Authority of India (AAI), as well as through Joint Venture Companies. The restructuring of IGI Airport, New Delhi and CSI Airport, Mumbai are progressing satisfactorily as per schedule. With the completion of Phase-I work of IGI Airport, a new integrated Terminal-3 has become operational which has 34 million passengers handling capacity per annum covering both international domestic passengers, 168 check-in counters, 24 remote check-in counters, most modern 5 level in-line baggage system, 98 immigration counters, 78 aero bridges, multi-level car parking (4300 cars capacity), 3000 CCTV, 352 Screening
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machines etc. This recognition is a new beginning in creating world-class infrastructure with PPP in the aviation sector in India. This achievement will create a new benchmark for the airport infrastructure being developed in the country and would further raise the level of service quality at Indian airports. It is worth mentioning that Airports Council International has adjudged Rajiv Gandhi International Airport, Shamshabad near Hyderabad as the ‘World’s Best Airport’ for the Airport Service Quality amongst the airports handling 5-15 million passengers category for the year 2009.
operationalized with manpower consisting of Chairperson, Secretary and other skeleton supporting staff. The AERA is in the process of formulating approach, philosophy in economic regulation of airports and air navigation services for regulation of tariff in consultation with stake holders.
India – US Summit The 2nd India – US Aviation Partnership Summit was held in USA from December 7-9, 2009, in which a high level delegation led by Secretary in the Ministry of Civil Aviation participated. The event attracted excellent response. Over 200 representatives from 80 companies particiEstablishment of AERA pated in addition to GovAirports Economic ernment delegation. The Regulatory Authority (AERA) was established on Joint Aviation Steering May 12, 2009 with the prime Committee Working Group Meetings were also held objective to create a level during the Summit. On the playing field and foster healthy competition among sidelines of the Summit, the all major airports (Govern- delegation also held meetings with the Federal Aviament owned, Public Parttion Administration, transnership based, Private) portation security adminisencourage investment in tration and the US trade and airport facilities, regulate Development Agency. tariffs of aeronautical The Summit was deservices, protection of signed to foster Governreasonable interest of ment to Government and users, operate efficient, industry to industry economically viable airdialogues on key issues ports. The commencement related to India’s on-going of chapter III and Chapter aviation modernization, VI of AERA is notified, with effect from September aviation safety, air traffic control management, avia1, 2009 to enable AERA to tion security, airspace discharge regulatory funcutilization etc. tions. AERA has got TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
AVIATION The Summit served as a very useful forum for exchanges on technical, policy and commercial issues. It assisted Indian Civil Aviation agencies and aviation industry representatives in identifying advanced technology and practices that would best suit our expansion and modernization needs. Signing of MoUs under India – France Civil Aviation Co-operation Three MoUs were signed on 11th February, 2010 between DGCA of India and BEA of France relating to Aircraft Accident and Incident Investigations, between Airports Authority of India and French Civil Aviation Authority and between DGCA of India and DGAC of France in order to pave
way for the India – France civil aviation technical cooperation. Amendments of ASAs with foreign countries Keeping in view the recent developments in the civil aviation sector, and with a view to modernize and update the existing ASAs with foreign countries as per the ICAO templates, bilateral air services consultations were held in 2010 with foreign countries viz. PARTNER COUNTRY
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Zimbabwe, Indonesia, Ireland, Brazil, UK and Iran and the respective ASAs have been amended and finalized. Also, Bilateral Air Services Agreements were formally signed with Bhutan, Iceland, Nepal, Bosnia & Herzegovina, South Africa and Iran. Apart from these, new Air Services Agreement has been initialed with Senegal, Barbados and Rwanda.
has started under India – EU civil aviation co-operation.
India – US Aviation Joint Working Group on Security The India – US Aviation Joint Group Meeting on Security was held in New Delhi on 20-21 January, 2010. During this meeting two MoUs on deployment of Air Marshals and Co-operation in Airport Technical Visits were signed between the Government of India and the Government of United States of America. The two MoUs Technical Co-operation Agreements with Nepal and mark the beginning of an ongoing co-operation beAfghanistan tween the two countries in Technical co-operation matters of security. agreements were signed by the Director General of Civil India Aviation Aviation and Airports India Aviation 2010 was Authority of India with the inaugurated on March 3, Nepalese and Afghan civil aviation authorities in order 2010 by Shri Praful Patel, Minister for Civil Aviation. to provide active technical Government of Andhra Pardesh was the host State of the show. It was the biggest international exhibition of its kind in India on the Civil Aviation Sector surpassing the landmarks created by India Aviation 2008. France came as the Partner country and USA as the Focus country under the aegis of US Commercial Services & AMCHAM. More than 200 support including training of exhibitors participate and personnel to these countries the exhibition covered a gross area of 12,000 Sqms. 40 by India to promote and develop civil aviation sector. Aircraft participated. The Antanov An-148 was on display for the first time in India – EU Civil Aviation India. 18 Hospitability Co-operation Programme Chalets were set up. More Under the Joint Action than 500 conference delPlan, a Civil Aviation Coegates and more than 5000 operation Project - II has been agreed to. Its Terms of Business visitors attended the event. Parallel events of Reference (TOR) have been International Conference on finalized. The project called Civil Aviation and CEOs “Institutional Capacity Forum were also organized. Building in the Civil Aviation sector in India (ICAA)” (PIB Features)
Compensation for flight delays
I
ndia’s Directorate of Civil Aviation (DGCA) has issued ae
new directive on compensation to flyers in case of flight delays, cancellation or being denied boarding. It has come into effect from August 15, 2010. The final directive states that protection will be provided to passengers travelling not only on scheduled flights but also on non-scheduled flights and foreign carriers operating to or
from India. The compensation will be paid in cash, by bank transfer, or with the signed agreement of the passenger in the form of a travel vouchers, apart from offering the passenger the choice of refund of the air ticket at the price it was purchased or a flight to the first point of departure, among other options. The directive makes it clear that the operating airlines would not have to pay compensation in cases where the cancellation and delays have been caused by circumstances beyond their control. Similarly, airlines will not be liable to pay compensation in respect of cancellation delays clearly attributable to air traffic control, security risks among others. The airlines have been asked to display their policies on compensation, refund and the facilities on their websites and as part of the passenger Charter of Rights.
TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
AVIATION
Record increase in Indian air traffic
I
ndian airline traffic growth
turbulent period of decline was
million passengers in the month,
represented the largest gain
remained above 20per cent in
characterised by weak demand
while Vijay Mallya-promoted
among all domestic airlines in
Jun-2010, the fourth
and excess capacity. Traffic
Kingfisher Airlines was the largest
Jun-2010.
consecutive month that domestic
bottomed out in Nov-2008 when
stand-alone carrier with 994,000
airlines have reported growth in
passenger numbers slumped 21.7
passengers and a 21.8 per cent
growth as IndiGo and SpiceJet
this range. Indian aviation, which
per cent year-on-year, adding to
domestic market share. Air India,
turned out to be the two largest
entered negative territory earlier
financial turbulence of the past
which handled 760,000 domestic
carriers by passenger numbers.
than other Asian nations and the
the two fiscal years. Escalating
passengers, reported growth of
Domestically, LCC capacity had
rest of the world, has also
fuel prices in mid 2008
17.8 per cent year-on-year. All
increased from 2.3 per cent of the
recovered more quickly. Volumes
exacerbated the weak demand.
other domestic carriers, both full
market in Jan-2004 to 66.9 per
are now some 30 per cent over
During Jun-2010, domestic Indian
service and low cost, increased
cent in Jan-2010 and is set to rise
mid-2008 and 26 per cent above
airlines handled 4.5 million
their passenger traffic in excess of
even further this year. The
mid-2007.
passengers, a 21.9 per cent year-
26 per cent, including SpiceJet
combined market share of pure
LCCs continue to drive traffic
on-year increase, according to the
(+26.2 per cent), JetLite (+29.5
LCCs is now close to 40per cent,
contractions in domestic traffic,
Indian Ministry of Civil Aviation
per cent), GoAir (+29.9 per cent),
while the nation’s full service
Jun-2009 saw a return to positive
(MoCA). India’s largest private
Jet Airways (+37.3 per cent) and
carriers are deploying almost 70-
territory, with growth in every
airline group, the combined Jet
IndiGo (+46.2 per cent). IndiGo’s
80 per cent of their domestic fleet
subsequent month since then. The
Airways-JetLite, handled 1.2
growth to 737,000 passengers
on budget brands.
After 12 consecutive monthly
Virgin Blue join hands with Etihad
V
irgin Blue Holdings Limited and Etihad Airways signed an
agreement establishing a commercial partnership that will enable Virgin Blue’s international arm, V Australia, to launch direct services to Abu Dhabi in 2011 and
I
the two airlines offer a joint network of more than 100 destinations from October 1, 2010. Etihad and V Australia together will move towards a total of 27 weekly services between Abu Dhabi and Australia including Abu Dhabi - Sydney, Melbourne-Abu Dhabi and Abu Dhabi and Brisbane.
John Borghetti, CEO, Virgin Blue Group of Airlines with James Hogan, CEO, Etihad at the function
Qatar Air ways increases ser vices to India
Q
atar Airways has increased
Executive Officer, Qatar Airways
announce additional frequencies
flight frequency to Delhi,
said, "We are pleased to
to Delhi, Kochi and Amritsar from
Amritsar and Kochi by 20
September, which further cements
per cent recently. Flights
our commitment to the Indian
to Delhi and Amritsar has
market.
been made weekly from
Taking into account the new
four-flights-a-week, while
upcoming frequencies, we have
Kochi will get an
stepped up capacity to India from
additional four-flights-a-
56 to 88 services a week, which
week in additional to the
represents a remarkable 57 per
daily service.
cent increase in frequency to
Akbar Al Baker, Chief
and from India."
TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
India, Iran sign MoU to allow more flights
SEPTEMBER 2010
ndia and Iran decided to enhance the number of flights between the two nations from 23 to 31 per week and agreed to allow each other’s airlines to operate to two additional destinations. An MoU was signed by the civil aviation delegations of the two nations on the sidelines of the 16th India Iran Joint Commission Meeting. The agreement also made provisions for facilitation of code share and cooperative marketing arrangement between the airlines of the two countries. The agreement has the potential to spur greater trade investment and tourism while strengthening cultural exchanges between the two countries. PARTNER COUNTRY
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UTTARAKHAND TRAVELLER
Valley of Flowers
Heaven’s paradigm
T
he Valley of Flowers is
common langur, bharal, serow,
account of its diverse alpine flora,
nestled in the upper
Himalayan brown bear, Pika
representative of the Western
expansions of Bhyundar
(Mouse hare) and a large
Himalayan alpine shrub and
Ganga near Joshimath in Gharwal
collection of butterflies. Among
meadows ecoregion. The rich
region in Chamoli District of
the important birds and Pheasant
diversity of species reflects the
Uttrakhand. Nestled high in West
are, Himalayan Golden Eagle,
valley’s location within a transition
Himalaya, India’s Valley of Flowers
Griffon Vulture, Snow Partridge,
zone between the Zaskar and
National Park is renowned for its
Himalayan Snowcock, Himalayan
Great Himalayas ranges to the
meadows of endemic alpine
Monal, Snow Pigeon, Sparrow
north and south, respectively, and
flowers and outstanding natural
Hawk etc.
between the Eastern Himalaya
beauty. The Valley of Flowers was
Valley of Flowers National Park
number of plant species are
Later Nanda Devi and Valley of
complements the rugged
internationally threatened, several
Flowers National Parks was
mountain wilderness of Nanda
have not been recorded from
named a World Heritage Site in
Devi National Park. Together they
elsewhere in Uttarakhand and two
1988.
encompass a unique transition
have not been recorded in Nanda
zone between the mountain
Devi National Park. The diversity
range of the Himalayas with over
ranges of the Zanskar and Great
of threatened species of medicinal
an expanse of 87.50 km². The
Himalaya, praised by
plants is higher than has been
highest point in the national park
mountaineers and botanists for
recorded in other Indian
is at Gauri Parbat at 6,719m above
over a century and in Hindu
Himalayan protected areas. The
sea level. It is inaccessible only in
mythology for much longer.
entire Nanda Devi Biosphere
summer between June and
The valley splashes with
Reserve lies within the Western
October. The panoramic frames
different colours as hundreds of
Himalayas Endemic Bird Area
showcase scenic figures depicting
different flowers blooms and it
(EBA). Seven restricted-range bird
different colours with peaks
changes with time. The valley is
species are endemic to this part
covered with snow, different
home to many celebrated flowers
of the EBA. The Valley of Flowers
shades of greenery, the flower
like the Brahmakamal, the Blue
can only be accessed by foot. For
beds and running streams with
Poppy and the Cobra Lily. It is a
visiting the valley one can get to
crystal clear water.
much sought after haunt for
Govind Ghat by road followed by
flower-lovers, botanists and of
a 13-kilometer trek to Ghangaria.
home to rare and endangered
course trekkers. Orchids, poppies,
The valley is another three hour
animals, including the Asiatic
primulas, calendulas, daisies and
trek from there. The nearest
black bear, snow leopard, brown
anemones are the majority that
airport is in Jolly Grant, Dehradun,
bear and blue sheep. Other
constitutes the flower beds.
295 kilometers and the nearest
This richly diverse area is also
members of fauna include tahr, snow leopard, musk deer, red fox,
152
and Western Himalaya flora. A
declared a national park in 1982.
The area lies on the Zanskar
PARTNER COUNTRY
The gentle landscape of the
The Valley of Flowers is internationally important on
railway station is in Rishikesh, 276 kilometers.
TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
GUJARAT TRAVELLER
Sasan Gir Wildlife National Park
Where big cats roam
S
asan Gir, popularly known as Gir, is the most famous lion sanctuary in India, and the only place in the subcontinent where Asiatic Lions can be found in the wild. Sasan Gir lies on the southwestern border of Saurashtra Peninsula in Gujarat and is home to nearly 400 Asiatic Lions. The sanctuary was created in 1913 to provide protection to the largest surviving groups of the Asiatic lions and was given the status of the sanctuary in 1965. The number of lions has been steadily on the rise since 1980. The Asiatic Lion attracts a lot of visitors to the park every year. This is the only place in the world outside the African continent where the lion can be seen in its natural habitat. The lion safaris are
popular among tourists. Jeeps and minibuses are freely available for touring the forest. The best time to observe lions in their natural surroundings is at dawn and dusk, when they are on the prowl. Though the most famous inhabitants of the park are Asiatic Lions, it also provides natural habitat to a lot of other species like Chital, Chinkara (Gazelle), Four-Horned Antelope, Leopard, Nilgai, Spotted Deer, Wild Boar and Wild Ass. Monkeys, Parrots and Peacocks can also be found here. The Nalsarovar Lake and Sanctuary are also within the Gir Forest Area which is a bird watcher’s paradise where one can spot Back-Headed Cuckoo, Paradise Flycatcher, Pied Woodpecker and various species of Bush Quail,
Eagles, Flamingo, Painted Sand Grouse, Partridge, Parrot and Peacock. Talala, which lies close to the park is famous for the Bhimdeval Sun Temple and
its huge orchards of kesar mangoes. In the heart of the jungle there is a shrine to Kankai Mata, the benefactor of the shepherds of Gir forest.
How to get there The Asiatic Lion (Panthera leo persica) is a subspecies of the
By Road: Gir National Park is 60 km from Junagadh, and 360 km from
lion(Panthera leo). In 2010, the Gujarat government
Ahmedabad. The main centre is at Sasan Gir, and has a forest guest
reported that 411 Asiatic lions were sighted in the Gir forest;
house maintained by the park, just opposite the railway station.
a rise of 52 over the last census of 2005. The Asiatic lion is one of the
By Rail: One can travel by rail to Junagadh from Ahmedabad or Rajkot
five major big cats found in India, the others being the Bengal tiger,
and then take a 65 km road trip on bus or taxi to Sasan Gir.
the Indian leopard, the snow leopard and clouded leopard. Asiatic
A permit for entering the park is obtained at the Sinh Sadan
lion are smaller and lighter than their African counterparts, but are
Orientation Centre, A 35-40 km driving route through the park is
equally aggressive.
maintained for visitors.
PARTNER COUNTRY
154
TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
KARNATAKA TRAVELLER
Karnataka tourism growing aggresive
I
n the last 18 months,
Karnataka being able to take such
rides were offered as a first of its
internet based advertising
Karnataka Tourism has
a high position within a short
kind service during the Hampi
campaign will be launched to
launched several initiatives on
time,” said Vinay Luthra, IFS,
Utsav.
select the best Tweets, Facebook,
the development front as well as
Managing Director, Karnataka
on the marketing front. Key to this
State Tourism Development
was the increase in tourism
Corporation.
budgets from single digit figures
Sanganakallu, a pre historic
Comments, Photographs, Videos,
village near Hampi belonging to
new destinations discovered, new experiences that are introduced by web users. The contest that
“We are not just aiming to be
to Rs. 240 Cr. There has been an
the top destination in India or
concludes in December will offer
increase of over 1 Cr. tourists to
South Asia. Tourism, we believe
top prizes on The Golden Chariot,
Karnataka in the last 8 years.
as the power to transform the
International tourists have seen a
state. That transformation is what
the neolithic age has been
50% increase
we are aiming for,” he added.
excavated and is being developed
The tourism department is
to destinations
and the Jungle Lodges & Resorts. Golden Chariot The success of Golden Chariot
as a tourist destination. The site
and the extensive support of the
in the state.
developing destinations with
currently under development will
international agents have
The first five
facilities that few in India have,
bring in tourists and will be
encouraged them to look out
months of 2010
which provide travellers with far
promoted as a New World in
further than just Karnataka and
is already
better mechanisms to view a
Karnataka.
operate into key destinations in
destination that has a combination
Marketing
South India. The Golden Chariot
showing more than 20%
Y. Yeddyurappa, Chief Minister
of great climate and people,
Karnataka Tourism became the
announced its Southern
increase in arrivals compared to
overpowering destinations and
first and only state destination
Splendour package that covers
2009, both domestic and
new and innovative tourism
from India to participate and
Bangalore, Chennai,
international.
facilities.
showcase its luxury products at
Mammalapuram, Puducherry,
leading international luxury trade
Madurai, Tanjavur, Kanyakumari
initiatives is the decision to
and an agreement signed with
fairs including South American
and Kerala destinations of
accord priority status to tourism.
OSS Air
markets. ‘Our strategy is to tap
Trivandrum, Kovalam, Alleppey
The aim of Karnataka Tourism’s
Management.
such markets that are not yet
and Kochi.
new policy for 2009-14 is to make
Operations
ventured into, by other states in
According to Luthra, There
Tourism the largest economic
would start
India. We are also partnered by
was enough reason to believe that
activity of the state. Such a bold
soon. The
various stakeholders from the
Season III, with an expanded
statement is proof of the direction
country’s first
private and govt. sector thus
offering of prime South Indian
benefiting the outbound tour
destinations will prove to be a
operators from other countries
robust one. We understand that
Bannerghatta National Park was
better. We are currently present in
the international trade is generally
of international and national tour
given a go ahead. A new brand of
about 11 international markets
looking out for new destinations
operators, the awakening of
eco tourism experiences named
and are expanding our presence
and experiences. When it comes
Karnataka as a destination has
Jungle Camps & Trails was
to 13 international markets’.
to India, heritage is a main draw
put life into the fortunes of South
launched. Yet another brand, The
eCampaign
and most of the North is now very
India as a promising destination
Great Western Ghat Trails will be
for the up market and middle
launched shortly. Air Charter
launched a major campaign on
happened. When people look for
class tourists. The Golden Chariot
services to Mysore and to Hampi
leading social
new destinations, what better can
also has certainly helped in
(during Mysore Dasara and Hampi
networking
you get than with a virgin South
Utsav in
websites like
India that is just waiting to be
partnership
Fácebook,
explored?
with leading
YouTube, Fliki,
airlines in India
Twitter and
and hotels and
travel content
resorts
websites. More
some of India’s and Asia’s best
resulted in
than 5000 people now have direct
thematic resorts, hotels, wellness
exceeding
access to Karnataka Tourism’s
centers etc. Reputed national and
response from
pages on these websites which
International hotel chains coupled
the up market
regularly update information,
with good connectivity is making
scp,menl. hot
images, videos and important
the state grow in stature in
Air balloon
announcements. Shortly, an
tourism and hospitality.
Prominent among the
Heli Tourism was encouraged
in which things are headed as far
Night time
as tourism is concerned.
wildlife safari at
“From the feedback from a lot
PARTNER COUNTRY
156
Janardhana Reddy, Tourism Minister
Karnataka Tourism has
familiar and repeat visits have
With pro-active investment policy has attracted valuable Vinay Luthra IFS MD, KSTDC
assets to the state. Currently its is
TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
KARNATAKA TRAVELLER
Karnataka initiates new steps to boost tourism
T
he State Government to tap
importance.
Desilting of Sanna Kere would be
The Tourism Department has
taken up to increase the water
also taken up development works
Tourism Department, led by
holding capacity and divert the
in seven tourist centres in
of measures to develop historic
Principal Secretary
sewage that is being let into the
Gulbarga district at a cost of Rs.
and nature spots. Chief Minister
Jothiramalingam and
tank, Jothiramalingam said.
9.34 crore which includes the
BS Yeddyurappa said, as first
Commissioner Vishwanath Reddy
installment 50 crore will be
toured the two districts of
Yadgir K.G. Jagadeesh said Bonal
the Chandrampalli reservoir,
released for the overall
Gulbarga and Yadgir and have
Tank and Chaya Bhagwathi temple
construction of Yatri Niwas at
development of Kemmanagundi, a
come out with a master plan to
near Narayanpur Dam are other
Chandralamba temple at Sannati
picturesque hill station near
upgrade facilities available there
places that would be developed to
in Chitapur taluk, improvement of
Chikmagalur. The Jog will also be
and develop them into tourist
attract tourists.
facilities at the Dattatreya temple
developed on the lines of Niagara
centres.
the tourism potential in the region had initiated a series
Falls and a ropeway with a trolley
A team of officials from the
Jothiramalingam while
Deputy Commissioner of
Jungle trails and camps would
development of water sports at
at Deval Gangapur in Afsalpur
be set up at the Bonal tank,
taluk, development of the
will be constructed to enable the
addressing the presspersons said
similar to the one established at
Vijnaneshwar park at Martur in
tourists to have close view of the
that in Yadgir, a major
Shakare Bele in Shimoga, he
Gulbarga taluk and improvement
falls and PPP model will be
development project would be
added.
of facilities at Gulbarga Fort.
adopted to provide facilities of
taken up, with an additional grant
international standards for the
of Rs. 103 crore given by Chief
tourists he added.
Minister B.S. Yeddyurappa, for the
“Roads and stay houses for tourists need to be paid attention urgently. Apart from the forest
overall development of Kemmanagundi and Nandi Hills. The Sanna Kere, a tank in the
guest house and PWD guest
heart of Yadgir town, would be
houses, other stay houses are not
developed into a major tourist
fit for use. Hence, fifty additional
attraction at a cost of Rs. 8.68
rooms will have to be built,” the
crore.
CM said. He also pointed out that
A sum of Rs. 2 crore had been
Chikmagalur district has ample
released to the Yadgir district
scope for development in the
administration last year and
tourism sector and Kallattagiri
another Rs. 1.7 crore would be
falls is another place of tourist
released during the current year.
Karnataka reaches out to tourism trade in nine cities
T
he Department of Tourism, Govt. of Karnataka has completed a series of nine marketing meets in the domestic market, targeting the tourism trade fraternity and the media. The Marketing Meet campaign titled ‘Karnataka Now Within Your Reach’ was a literal transplantation of destination Karnataka at these cities. By setting up thematic stage sets that replicated major tourist PARTNER COUNTRY
158
destinations like the temples at Pattadakal and Bijapur’s Ibrahim Roza, presentations, cultural performances and the like were done at the backdrop of almost virtual destinations. The nine-city campaign started off at New Delhi on August 4, 2010 by introducing key changes to The Golden Chariot and its features, itineraries and also announcing two new resorts set up by Jungle Lodges & Resorts at Hampi and Mangalore. Subsequently
new destinations, products, packages and experiences in addition to the Golden Chariot and Jungle Lodges & Resorts’ new developments were presented at Hyderabad, Kolkata, Pune, Ahmedabad, Surat, Mumbai, K Viswanatha Reddy, IAS Chennai and Director Tourism Kochi across the month and early September. At all places a
combination of senior officials ranging from Principal Secretary Tourism K Jothiramalingam, IAS, Director Tourism K Viswanatha Reddy, IAS and MD KSTDC Vinay Luthra made presentations. New destinations like Sanganakallu, near Hampi an 8000 year old neolithic village that was recently excavated was the toast of the new products that were presented to the travel world.
TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
KARNATAKA TRAVELLER
Live Your Wildest Dreams
T
he state of Karnataka is blessed with vast areas of natural vegetation supporting a large number of species in plant and animal life including endangered ones. Being the primary attraction for the travellers and tourists the place has 38720 square kilometers under forest cover which is about 20.19 per cent of the total geographical area of the state. Karnataka has five national parks, 18 wildlife sanctuaries and seven bird sanctuaries. 25 per cent of the elephant population and 15 per cent of the tiger population of India lives in the jungles of Karnataka.
ASIAN TRAVELLER
SEPTEMBER 2010
159
KARNATAKA TRAVELLER The Western Ghats which
whistling thrush, Babbler, Barbet,
these sub clusters are in the
Bangalore. This hilly place is the
starts from the border of Gujarat
Bluejay, Kingfisher, Robin, Weaver
tentative list of sites of the World
home for one of the richest
and Maharashtra and runs south
Bird, Drongo, Peafowl, Partridge,
Heritage Site by UNESCO. The
natural, zoological reserves. The
of the River Tapti, through the
Quail, Hornbill, Ibis yellow-
Mudumalai WL Sanctuary and
park covering an area of 104.27
states of Maharashtra, Goa,
throated bulbul, ruby throated
National Park, Wayanad Wildlife
square kilometers has a reserve of
Karnataka, Tamil Nadu and Kerala
bulbul, shame, paradise flycatcher
Sanctuary, Bandipur National
Indian tigers, white tigers, lions,
for approximately 1600 km
peregrine falcon, refocus bellied
Park, Nagarhole National Park,
panthers and other mammals.
housing different biospheres.
Nugu WLS,
India’s first Butterfly Park was
About sixty percent of the Western
Mukurthi
established at the Bannerghatta
Ghats are located in the state of
National Park
Biological Park. It also has a
Karnataka making it home to
and Silent Valley
reptile park and a small theatre.
some exotic collection of wildlife.
National Park
Well arranged Tiger and Lion
The place has been a habitat to
are protected
Safaris and Grand Safaris are
thousands of mammals, birds,
areas within the
availed here.
reptiles and insects including
Nilgiri reserve.
those that belong to several
Visitors can hire
Ranges situated 95 Kms
endangered species.
elephants or a
southwest of Chickmagalur town
vehicle to go
is the largest declared Wildlife
round the parks.
Protected Area (600 sq. km) of a
Indian Elephant, Gaur, Wild boar, Sambar, chevrotain,
The Bandipur National Park, in
The Kudremukh or Horse Face
tropical wet evergreen type of
muntjac, chital, Gray langur,
hawk eagle, grin billed malkoha,
Bonnet Macaque, Nilgiri marten,
Malabar trogon, great pied
the foothills of the Nilgiris was
forest in the Western Ghats. It
Slender Loris, Bengal Tiger,
hornbill, imperial pigeon, white
declared a Project Tiger reserve in
gets its name after the unique
Jungle Cat, Indian Leopard,
browed bulbul and pygmy
1973 for the substantial
shape of the Kudremukh peak that
Leopard Cat, Small Indian Civet,
woodpecker.
population of the big cats. The
resembles the horse face. The
Bhadra Wildlife sanctuary is
park is named after the peak and
Common Mongoose, Golden
Many regions of Karnataka
Jackal, Barking Deer, Flying Fox,
remain unexplored and new
another Project Tiger reserve of
has an elevation of 1892 m. The
Dhole(wild dog), Sloth Bear,
species of flora and fauna are
Karnataka. The park stretches
park extends over three districts;
Malabar Giant Squirrel, Grizzled
found periodically in the process.
over 874 square kilometers it is
Dakshin Kannada, Chikmagalur
Giant Squirrel, Indian Giant Flying
The mountains of Western Ghats
home to around seventy Bengal
and Udupi. It is divided into four
Squirrel, Giant Squirrel, Sloth
in the west region of Karnataka
tigers and over three thousand
ranges Kudremukh, Kerekatte,
Bear, Blacknaped, jackal, lion-
are a biodiversity hotspot. Anshi
Indian elephants. The Moyar
Kalsa, and Shimoga. Placed on a
tailed macaque, common langur,
National Park, Bandipur National
River, the Kabini River and the
hilly terrain it has lush green
spotted deer, Indian Crested
Park, Bannerughatta National
Nagur River flow through the
grasslands interspersed with
Porcupine etc are some of the
Park, Kudremukh National Park,
Bandipur sanctuary, which is one
narrow strips of forests, rivers,
common animal species found in
Nagarhole National Park
of the oldest wildlife sanctuaries
cascades, variety of flora and
the jungles of Karnataka.
constitute the five national parks
in India. Many Threatened species
fauna, caves, ruins and traces of
of the state.
lives in the park along with a large
old civilizations. The famous
collection of Birds, Reptiles
Tunga, Bhadra and Netravati rivers
Insects, Ants and Butterflies.
originates in from these ranges.
The avian gathering include Nilgiri wood pigeon, Malabar
Sub-clusters of these Western Ghats Talacauvery and
160
Bannerghatta National Park is
Cool and salubrious round the
Kudremukh and
situated 22 km south of
year prevails in the park which is
Nilgiri biosphere
Bangalore, Karnataka, India. The
also famous for Trekking. There
reserve, which
journey to the park takes nearly
are 13 trekking routes inside the
fall outside
one and a half hours from
park.
ASIAN TRAVELLER
SEPTEMBER 2010
KARNATAKA TRAVELLER Nagarahole National Park also
district, Cauvery Wildlife
known as “Rajiv Gandhi National
Sanctuary spread across the
Park” is located 94 kilometers (58
districts of Bangalore, Mysore and
mi) from Mysore in Karnataka. It
Mandya, Dandeli Wildlife
derives its name from the
Sanctuary in Uttara Kannada
combination of two words-’nagar’
district, Daroji Sloth Bear
meaning snake and ‘hole’
Sanctuary in Bellary district,
meaning streams true to its name
Ghataprabha Wildlife Sanctuary in
a number of streams snake
Belgaum district, Melukote Wildlife
through its rich tropical forests.
Sanctuary in Mandya district,
The park has rich forest cover,
Mookambika Wildlife Sanctuary in
small streams, valleys, and
Udupi district, Nugu Wildlife
waterfalls. Once an exclusive
Sanctuary in Mysore district,
hunting preserve of the erstwhile
Pushpagiri Wildlife Sanctuary in
rulers of Mysore, it has a great
Kodagu district, Ranibennur
collection of flora and fauna
Blackbuck Sanctuary in Dharwad
including the tiger and about 250
district, Sharavathi Valley Wildlife
species of birds.
Sanctuary in Shimoga district,
Wildlife Sanctuary supports
district apart from the wildlife is a
Shettihalli Wildlife Sanctuary in
endangered species of flora,
Fishing Camp in the banks of the
Shimoga district, Someshwara
Cycas circinalis and Mammal
River Cauvery that has Mahseer-
Wildlife Sanctuary in Udupi district
species including blackbuck and
the finest game fish which weighs
and Talakaveri Wildlife Sanctuary
pangolin. Slender loris, lion-tailed
as big as 100 lbs.
in Kodagu district.
macaque are found in
18 wildlife sanctuaries of
Bhadra Wildlife Sanctuary in
Mookambika Wildlife Sanctuary
the Chikmagalur and Shimoga
has large eucalyptus and
along with the endangered cane
Districts and Biligiri Rangana
sandalwood plantations. Biligiri
turtle. Pushpagiri Wildlife
Range of hills (B.R.Hills) shelters
Rangaswamy Temple Wildlife
Sanctuary in Kodagu has a variety
some exquisite flora and fauna.
Sanctuary which houses flora
of flora including Hopea
Situated between the Cauvery &
including Anogeissus latifolia,
parviflora, Schefflera capitata,
the Kapila rivers, the picturesque
Grewia Tilaefolia and Syzygium
Xanthalis tomentosa and
B.R.Hills is at a height of 5,091
cumini also has Icthyophis
Ochlandra rheedii. Mammals
feet above sea level.
ghytinosus’ an endangered
include elephant, tiger, slender
amphibian.
loris, Nilgiri marten and bonnet
Arabithittu Wildlife Sanctuary
Cauvery Wildlife Sanctuary is
Dandeli another natural habitat for wildlife is home to big cats
macaque and Bird species include such as tigers, leopards and black
the last refuge of the highly
Great pied hornbill, Malabar
panthers along with other animals,
endangered grizzled giant squirrel
trogon and Nilgiri blackbird.
reptiles and a rich variety of birds.
Karnataka include:
in Karnataka. Kabini located
Ranibennur Blackbuck Sanctuary
It is also a perfect place for white
Adichunchanagiri Peacock
amidst the Karapur Forest was
is also a habitat for the
water rafting.
Sanctuary in Mandya district,
once the hunting lodge of the
endangered Great Indian Bustard.
Arabithittu Wildlife Sanctuary in
erstwhile Mysore Maharajahs. The
Clawless otter, striped necked
abode to many migratory birds
Mysore district, Biligiri
picturesque place with steep
mongoose are some of the animal
from Siberia, Australia and even
Rangaswamy Temple Wildlife
valleys, rich forests, pools is also
species and Fairy bluebird,
North America including the
Sanctuary in Chamarajanagar
an adventure destination.
Malabar trogon and broadbiller
Open-Bill Stork, The White Ibis,
roller are some of the avian
Egret, Heron, Partridge or Cormorant etc.
district, Bhadra Wildlife Sanctuary
Ghataprabha Wildlife
between the Chikmagalur and
Sanctuary known for migratory
species found in Talakaveri
Shimoga districts, Brahmagiri
birds like demoiselle crane and
Wildlife Sanctuary.
Wildlife Sanctuary in Kodagu
European white stork. Melukote
ASIAN TRAVELLER
SEPTEMBER 2010
Bheemeshwari in Mandya
Ranganathittu Sanctuary is
Photos: Praveen Muraleedharan, TeamEco Ventures (www.ecoventures.in)
161
BUTTERFLYING
Butterfly effect The little bits of nectar-browsing colour that flit about in your garden are more than what you take them to be – if you turn to give them a second glance. Butterflies have captured the hearts of many, from children to grown-up lepidopterists, who study about butterflies, their lifecycles and their place in the web of life. Butterflies have often caught attention for their colors and vibrance: and so indeed, butterfly watching, photographing and butterfly gardening have become rewarding hobbies for many. Text & Photographs by Aathira Perinchery
H
ave you ever trailed a butterfly on its daily cruise and observed what it does? If you’ve done so and watched a flutter-by frisk about, feed or even fall prey to its predators (spiders, mantises – predators are many), you are an amateur butterfly watcher already! Now all you need to do is keep your eyes wide open, and catch their movements in your garden everyday. They make very interesting objects of photography – be it in flight, feeding, mating, or laying eggs. Photographing butterflies though, takes an immense amount of cultivated patience – your subject will frequently change places and postures. Butterfly gardening has also caught on hugely as a hobby. This involves growing plants PARTNER COUNTRY
162
whose nectar butterflies feed on (called “nectar plants”) and Aathira Perinchery on whose leaves they lay eggs on (termed “host plants”). Nectar plants and host plants need not necessarily be the same. Nectar plants would draw butterflies to your garden – but host
plants can be even more interesting. One can watch the entire lifecycle of a butterfly unfold on the twigs of a host plant, right in the middle of your garden. Be it at any stage - larva, pupa or adult butterflies are easily one of the most easy-to-observe creatures in nature. What it takes A discerning eye, perceptive mind and the
willingness to learn: that’s all it takes to make both butterfly watching and gardening a hobby! When it comes to identifying butterflies, colors may often be misleading. Butterflies come not just in vibrant hues but in unassuming earthy colors as well: the plain little Rice Swift, for example (inset). And in varying sizes too: from the Queen Alexandra’s Birdwing (found in the rainforests of Papua New Guinea) with a wingspan of upto 30 cm, to the petite Western Pygmy Blue, distributed across the southern United States of America, with a wingspan of a mere 15mm. The life cycle of a butterfly is something everyone should witness: the metamorphosis of the ordinary little caterpillar
TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
BUTTERFLYING to the elegant grace of the adult butterfly. But again, not all caterpillars are plain-looking either - look at the larva of the Plain Tiger for example. Bright larval colors are often nature’s cues for inedibility – they suggest to potential predators the presence of various toxins that could affect them, and predators, in turn, avoid eating such caterpillars. Some adult butterflies can also look like moths! It takes a little looking up butterfly guides and references to get started, but once you do, there’s no further looking back. And all butterfly gardening takes is a little piece of earth – combined with growing appropriate nectar and host plants. Butterfly books often mention the nectar and host plants of butterfly species, and the trick is to select a butterfly species that is quite common in the area you live in. Identify your butterfly species, its corresponding nectar and host plants, and there you are – all set to butterfly garden. And you can do your bit for nature by taking care to not use pesticides or insecticides anywhere in your garden for they can easily kill your lepidopteran friends. Interesting modifications for your butterfly garden Did you know that some male adult butterflies absorb salts and minerals from rotting fruits, substances like animal droppings and even marshy areas? This phenomenon is called “mud-
puddling”, and many species of butterflies exhibit this behaviour. A pit for cowdung in a secluded part of your garden, or a bait of a plateful of rotting guava, bananas or any other degenerating fruit can easily serve as an effective mud-puddle. Photography can be relatively easy on such occasions; and who says butterflies are not immune to fermented food? You’ll even see a few intoxicated individuals taking away on staggered flights. Entertainment indeed! Why butterflying? Cultivating an interest in nature and living things is one of the basic steps to educating children. Butterfly watching and gardening can serve as an ideal stage to introduce children to the intricacies of nature and cycles of life – be it their birth as eggs, metamorphosis from egg to larva to pupa and adult, or their death at hands of predators. Moreover, it is relatively simple – what does it take to observe a butterfly on its daily routine, or grow plants that they prefer to feed and lay eggs on? Most places have a fair array of butterfly species; and if you live in the tropics, butterfly species are many in number, size and color. So what are you waiting for? Arm yourself with a camera, a butterfly guide or just your eyes – and get ready to butterfly! The author is a Research Fellow at the National Centre for Biological Sciences, Bangalore
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Q&A
Clouds Valley targets domestic segment Clouds Valley, set against the breathtaking backdrop of Munnar, is the biggest three-star hotel in Munnar, catering to the needs of the business travellers as well as tourists who come to explore Munnar. The elegant hotel with 52 rooms is conveniently located at the heart of Munnar hill station and offers a perfect base for the stay in Munnar. A R Mohan, Managing Director, M S Hotels Pvt Ltd talks about the property and the plans. How are you planning to position Clouds Valley in the market? What are the quality standards you offer? Clouds Valley is our dream project in Munnar. This is going to be the biggest three - star hotel in Munnar with 54 tastefully appointed rooms backed by a host of complimentary facilities. Winter Yard, our multicuisine restaurant serves a variety of continental, Chinese, Indian and South Indian cuisine. Hills Studio is the spacious and well furnished conference hall. The rooms are cozy and sophisticated spaces with all modern amenities. We would like to maintain high professional standards in our mode of operations. What will be the mode of operation of the group? What are the segments of the market you target? We have our corporate office and sales division in Kochi. Clouds Valley is the first hotel of M.S. Hotels Pvt. Limited. We have a set of PARTNER COUNTRY
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been named the secondgreatest travel destination in the world by Trip Advisor this year. Munnar has a prominent position in domestic market for a very long time. We have worked out a strategy, which will cover domestic and international markets as well as corporate travel and MICE sectors. Yes, we will be participating in all domestic and selected international travel events. What is your opinion on the prospects of the hospitality industry in Kerala? How much more space is there for development of the industry with the foreign at Clouds Valley. This is and domestic arrival rates to going to be one of the best boom in the coming years? Ayurvedic centres in After tourism sector was Munnar. We are also bestowed with industry planning hotels and resorts in major tourist destinations status, it is showing tremendous growth in in South India Kerala. Kerala Tourism is What is your marketing noted for its innovative and strategy? Will you be market-focused ad participating in the campaigns. Catchy slogans international marketing and innovative designs are events straightaway? As you know Munnar has considered a trademark of highly professional and efficient teams to take care of the group as well as the units. We mostly target domestic segment of the travel sector. What are your expansion plans for the MS Group? Where are your upcoming properties located? In the second phase we are planning to set up the Ayurvedic Centre and Gym
brand Kerala Tourism. Celebrity promotions are also used to attract more tourists to the state. The Kerala tourism website is widely visited, and has been the recipient of many awards. Now, the tourism department has also engaged in advertising via mobiles, by setting up a WAP portal, and distributing wallpapers and ringtones related to Kerala through it. This is of great help to the hospitality industry. Since we have started exploring, China and Australia, I am sure that the hospitality industry will make a remarkable growth. How important is a hotel in developing a destination? What is your company’s views in this regard? Since Munnar is already a developed destination, I don’t think any hotel can make much of a difference. If it is an undeveloped or underdeveloped destination, the hotels have a role to play in developing it.
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KTM
KTM 2010, the sixth edition of Kerala Travel Mart, the largest travel and tourism fair of its kind in India, will be held from September 23 to 26 at the Bolgatty Palace premises in Kochi. This year the biennial event will be the biggest in terms of participation and that is expected to reflect in the business also. The only such buyer-seller meet of a state’s tourism industry, for the industry and by the industry, KTM is unique in many ways. This time there will be 1669 domestic buyers and 574 international buyers from 54 countries besides 300 registered sellers.
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KTM
Kerala Travel Mart 2010
Maximising tourism opportunities
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KTM 2010 will be bigger and better. Along with more exhibitors and delegates, we also have tourism ministers and officials from Karnataka, Tamil Nadu and Andhra Pradesh. Kodiyeri Balakrishnan Minister for Tourism, Kerala
he biggest International Travel Mart in the country, the Kerala Travel Mart (KTM) 2010, will have more than 2,000 delegates attending from abroad and within the country. With more than 500 international tourism professionals from 54 countries participating in the Mart, the sixth edition of KTM will be the biggest ever travel mart held in India so far, showcasing the tourism products of a single State. There are 382 sellers from Kerala under different tourism product categories, including twelve houseboats. KTM President Riaz Ahmed said the record registration by the buyers
from different countries, including Poland, Finland, Mexico and South Africa, shows the interest of buyers’ world over in the tourism sector of Kerala. A total number of 551 International and 1,621 Domestic Buyers have registered for KTM 2010. The United Kingdom has the highest number of buyer’s registration in this Mart. “Athithi devo bhava” is the theme of the Mart this year. Explaining the theme, Riaz Ahmed said, the objective behind selecting this theme is that tourism is considered as an eternal rainbow which connects countries, continents, people and above all the “athithi and athitheya” (guest and
host). There is a cultural programme on the theme on the inaugural day. The script for which is done by Dr Jayakumar IAS and the show directed by K C Chandrahasan of Kerala Travels Interserve. The record registration by the buyers from different countries, including Poland, Finland, Mexico and South Africa, shows the interest of buyers’ world over in the tourism sector of Kerala. Riaz Ahmed President, KTM
Speed networking to give maximum opportunity
T
he Kerala Travel Mart is a
ordination Committee of KTM
paced session, the participants
more about what the new contact
market place of tourism
2010 is introducing Speed
(sellers) will be able to network
does.
products where the buyers
Networking whereby the
face-to-face. After the end of each session
While two or three minutes is not long enough to work out a
come to meet and interact with
participants get to meet each
the sellers. And towards this end,
other for a maximum of two-and-a-
(indicated by a sound of a bell/
business relationship, it certainly
KTM is introducing a new concept
half minutes.
gong), the sellers will quickly
breaks the ice at the beginning of
alternate their seating
the Mart.
called Speed Networking to give
Speed Networking is
maximum opportunity to both
introduced for the first time to
arrangements to pair up with their
The Buyers will be more
buyers and sellers.
enhance business opportunities
next networking opportunity. This
focused and will have a better
for the participants. This is a
process will continue until all
understanding of all the Sellers
buyers fall in the categories of
structured networking opportunity
participants have interacted with
and can pursue with the new
tour operators, travel agents,
to bring maximum number of
each other. In just a few minutes,
contacts and products of their
airline, event managers, travel
introductions for both buyers and
participants will share business
choice.
writers, media personnel or
sellers.
cards, details about the product
In the Kerala Travel Mart, the
The Speed Networking is
and valuable information about
scheduled to be held on Day One
buy services that the tourism
Networking forum will meet more
their business to advance
of KTM 2010 i.e. 24th September,
industry of Kerala has to offer.
people, make more contacts and
business further.
2010 (Business Session). The
All sellers are members of the
generate more business ideas in
KTM society coming under the
one short session.
anyone who has the potential to
Participants in a Speed
Within a few minutes of talking
Mart will be inaugurated on
to someone new, it is possible to
September 23, 2010. On
work out whether they would want
September 24 and 25 there will be
industry service providers in
individual desks, the SPEED
to meet again, whether there is
exclusive interactive sessions for
Kerala.
NETWORKING sessions
the possibility of a future business
the buyers and sellers. September
commence. During each fast-
relationship or simply understand
26 is open for the public.
service categories of tourism
The Buyers & Sellers Co-
With all the Buyers seated at
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KTM The Kerala Tourism Development Corporation (KTDC), which was formed in 1966, is the ‘official host to God’s own country’. Even when state’s tourism sector was doing extremely well KTDC made headlines for making loss and was deemed as another white elephant. But things have drastically changed in the last four years. KTDC is now a profit making company and the highest taxpayer to the state government. Two people who led the corporation to the path of success and glory – Chairman Cherian Philip and Managing Director K G Mohanlal – share their experience.
“Role of KTDC is not just to run government hotels but to promote tourism”
O
hand in hand to take the company out of doldrums. “The government, especially the Tourism Minister Kodiyeri Balakrishnan has been very supportive. He never refused any of the requests I have made as the Chairman of KTDC”. KTDC has worked a great For the first time in the deal in keeping Kerala annual affair. history, KTDC the official “When I took over, KTDC among the non expensive host to God’s Own Country, was a broken company. will play host to Kerala Many people told me it Travel Mart, Kerala’s biggest would be a futile attempt if I travel and tourism fair. try to salvage it. But after “The current edition of four years I am really happy the Kerala Travel Mart is to and proud that I have reset its own record with changed the perception increased participation in the about KTDC among general attractive new venue. All the public and transformed it arrangements for the event into a profit making one. are being completed. The When I took charge KTDC new venue will benefit by was marketing only eight hosting the KTM which will premium properties in the bring along international international market. Now attention to the state of we are showcasing 31 Kerala as a tourism properties. On the course we destination,” he says. have achieved record Cherian Philip is of the development, revenue opinion that KTM should generation, total turn over, move to different venues in tax payment to government different destinations in and employment Kerala each time. According generation.” According to destinations. All the Yatri to him this will benefit the Nivas’ are renovated and Cherian Philip it is a team destinations. He also thinks ‘Tamarind,’ a new budget effort that helped in it is high time to make KTM, achieving this. The brand of KTDC has been which is one of the biggest management and employees launched with 14 hotels, in such events in Asia, an various destinations through of the corporation worked n the eve of the Kerala Travel Mart 2010, Cherian Philip, Chairman, Kerala Tourism Development Corporation is sitting pretty with well earned success of the public sector travel and hospitality company. He has done almost every thing he has thought of implementing, while taking over the chairmanship of KTDC four years ago. He talked to Asian Traveller about the development programmes he has implemented and milestones the company has achieved during his tenure.
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the length and breadth of the state, making Kerala accessible to the common people. New packages under Discover Kerala being offered by the KTDC include the ‘Sundara Keralam’ which would enable a tourist to cover the major destinations in Kerala in nine days has also become popular, especially among Non-
Resident Keralites. There are two other packages; Dakshinayanam and Uttarayanam, covering southern and northern Page 170
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KTM
“The synergy bet ween political will and official commitment made it possible”
K
convert the Bolgatty Palace premises into a convention centre. At present the convention facilities are very limited in Kochi. KTDC has already gone ahead with the work for the creation of convention facilities at the two acres of land which has Branding has done for the been taken on lease from the “In the marketing, financial, infrastructure and personnel first time in KTDC and every fronts we were able to work property has been renovated. Addition of 24 together and bring in reforms in all four segments. rooms in Tea County The management has created Munnar was a major an enabling environment for achievement for KTDC. “The the organization to perform number of rooms has been better and the support from increased to 1000 with the conversion of Yatri Nivases the government has been to economy hotel chain immense. All those things really helped KTDC to come Tamarind. A convention centre at Hotel Samudra, up”, he added. Kovalam in KTDC has made net Thiruvananthapuram will be profit continuously for the completed by the end of the last four years and is up to date in its accounts again for year. Renovation of Water Scapes in Kumarakom is also the first time in its history being planned. which shows the financial Another important health of the company. development activity KTDC’s stream of activities planned is at the bird have been very clearly demarcated as the premium sanctuary in Kumarakom. Cochin Port Trust. There KTDC has made a segment, the economy At the personnel front, for segment, way side amenities, system to ensure the employee motivation KTDC beer parlours and travel and scientific management of the has established a training bird sanctuary in association centre which has the transport division. The with Kottayam Nature premium segment has got capacity to train all the Society. “It is for the first the resorts and heritage employees of the time a bird sanctuary outside corporation. “Last year hotels. The economy the forest area managed by a around 1000 employees have segment has been divided plan developed by an agency been trained and conducted into two categories; one is outside the forest the tamarind brand and the a trained trainers’ department and with the economy hotels which programme to continue the support of local NGO”, said in-house training in each include properties like the MD. The scientific Chaithram property by identifying management by a corporate trainers within that (Thiruvananthapuram), entity is happening for the Periyar House (Thekkady), particular unit,” said first time in Kerala and the Hotel Nandanam Mohanlal. To motivate the work is on the progress. (Guruvayoor), Garden people, each unit has to enter Another endeavor the House (Malampuzha) and into an MoU with the KTDC envisaging is to Pepper Grove (Wayanad). corporate office at the
erala Tourism Development Corporation has achieved the greatest growth in the history of the company. It has made profit for four years continuously. “It was made possible as a result of the synergy between political-will and official commitment with the wholehearted cooperation of the employees made it possible”, said K G Mohanlal IFS, Managing Director, KTDC.
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beginning of the financial year. Their performance will be reviewed quarterly. KTDC has also implemented the promotion policy which has been pending for the last 20 years. “Then employeeemployer relationship is cordial and the employee’s contribution to the growth of
KTDC is really valued”, added Mohanlal. Another major achievement KTDC has made is revamping the website with incorporating virtual walk-through for all the major properties. When asked about Kerala Travel Mart 2010 being hosted at KTDC premises for the first time, Mohanlal said “The delegates coming for KTM will enjoy the uniqueness of the ambience created by Bolgatty, which will definitely bring in more business and success for the participants and we work for that.” PARTNER COUNTRY
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KTM
Heritage venue all set for Kerala Travel Mart
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behind the tourism products and services of Kerala. Launched in 2000 as KTM 2000, the Marts held in 2002, 2004, 2006 and 2008 were very successful with the participation of buyers from around 50 countries and other parts of India. This is a 27 per cent growth in participation compared to the previous mart. Supported by the Ministry of Tourism, this year’s event will be indicative of the State’s preparedness to attract tourists from countries just recovering from global recession. Timed just ahead of the peak tourist season, the meet is aimed at preparing the stakeholders for a head start as Kerala is facing unprecedented competition from traditional
rivals such as Goa and Rajasthan and also neighbouring Karnataka and Tamil Nadu. Primarily a buyer-seller meet where buyers fall in the categories of tour operators, travel agents, airline, event managers, travel writers, media personnel or anyone who has the potential to buy services that the tourism industry of Kerala has to offer. All sellers are members of the KTM society coming under the service categories of tourism industry service providers. International buyers from countries such as Poland, Mexico, South Africa, Japan, China, Australia, Malaysia, Singapore, U.K., U.S., Germany, France, Thailand, UAE, Swiss, Sri Lanka, Iran, Italy, Canada, Sweden,
Netherlands, Denmark, Belgium, Hong Kong, Kenya, Norway and some other countries in South Asia have registered as delegates. More than a thousand buyers from other states of India will also participate in India’s most popular travel mart. The tourism sector of Kerala faces tough competition from many stakeholders in the region. In an effort to build up its warravaged economy, Sri Lanka has started a campaign to lure premium traveler to the island nation. For Indians, Sri Lanka is a bargain tourist destination. Even Malaysia, Maldives and Thailand are not far behind in their efforts to attract the discerning tourist.
Philip. The recent initiatives from destinations of Kerala KTDC are The Pepper Grove respectively in five to six in Wayanad and Golden days. Along with conducting Peak in Ponmudi. All the city tours for the tourists, hotels are renovated and all KTDC also provides hire-car standard amenities are services. Cherian Philip provided in the budget believes that the role of rooms as well. The 90-room KTDC is not just to run Kerala House Hotel government hotels but to Complex in Chennai is promote tourism in the state. expected to be ready by the KTDC believes in healthy end of the year. That will be competition and amiable another feather in Cherian coexistence with the private Philip’s as well as in KTDC’s sector. “The all important cap. The first and the only fact is that KTDC now marina in the country which stands as an intermediary was commissioned at that can take the problems Bolgatty Palace, the heritage of the hotels industry to the luxury hotel of KTDC, along attention of the with a marina house that government,” says Cherian offers accommodation and
recreation facilities for the travellers arriving through sea recently also tops the list of achievements. Another couple of projects that are in the pipeline include Bekal (Bekal Beach Camp), a fivestar resort in Kozhikode and a beach resort in Muzhuppilangad- the only drive in beach in Kerala But making profits for four years on the trot is what makes Cherian Philip’s term a memorable one – for him as well as KTDC. The Corporation is the highest tax payer to the state government now, with a contribution of around nine crore rupees to the coffers. “Our accounting has been
made up-to-date and a debt of Rs. 20 crore has been paid back. The main highlight is that, all of these were achieved after enduring and surviving various challenges”, beams Cherian Philip. Being a ‘full-time’ Chairman, he has been able to dedicate all his time and efforts to the betterment of KTDC. He is happy that he has already fulfilled all that he had planned to do at the time of taking charge as the Chairman of KTDC. For someone who has no previous experience in managing a company like KTDC, Cherian Philip has done an excellent job.
he Bolgatty Palace Heritage Hotel, owned and operated by Kerala Tourism Development Corporation, is will be the venue of the sixth edition of Kerala Travel Mart 2010 (KTM). KTDC, the official host to God’s Own Country, is playing host to KTM for the first time. The Mart will be inaugurated on September 23, 2010. On September 24 and 25 there will be exclusive interactive sessions for the buyers and sellers. September 26 is open for the public. Organised during the last Thursday, Friday and Saturday of September every two years, KTM is the only tourism event in the subcontinent that brings together the business fraternity and entrepreneurs Page 168
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KTM
Bolgatty Palace
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he Bolgatty Palace Heritage Hotel, well-known world over as a heritage palace and built on the picturesque Bolgatty Island in Kochi in God’s Own country, is one of the few remnants of Dutch rule in the State. Built in 1744 by Dutch traders, this is one of the oldest existing Dutch palaces outside Holland. The building was then the Governor’s palace for the Dutch and in 1909 was leased to the British. It served as the home of the British Governors, being the seat of the British Resident of Cochin during the British Raj. In 1947, when India became independent, the palace became the property of the state and was later converted into a heritage hotel by the Department of Tourism. The palace hotel is all set to welcome more than 1,500 delegates who will be attending the KTM. There will be 370 stalls, including mooring facility for houseboats in this year’s KTM. The change of the venue of Kerala Travel Mart to a heritage building is an ideal shift to emphasis the importance of heritage structures in branding tourism sector of Kerala in an international travel forum such as KTM, where delegates from all parts of the world are attending. TRAVEL & TECHNOLOGY PARTNER
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KTM
Venue and floor plan
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KTM
KTM 2010 Sellers List A/C Modules No. Seller Name
17. Carmelia Haven Stall No.
1.
Abad Plaza
207 - 209
2.
Abia Tours
3.
Alleppey Tourism Development Co-operative Society
4.
Anantara Hospitality Pvt Ltd
5.
Aria Holidays & Resorts
6.
Aries Travel & Holidays
7.
Asian Traveller
169
8.
Aspinwall & Co. Ltd
179
9.
Athira Holidays
89 - 90 216 233 - 234 25 46
14
10. Ayur County Resorts Ltd
225
11. Ayurtheeram Ayurveda Resort - Golden Water Resort
210
12. Backwater Ripples Kumarakom
109
13. Banasura Hill Resort
33
14. Beach And Lake Ayurvedic Resort
167
15. Blackberry Hills Resorts And Spa
3
16. Camelot Resort
174
44
104
18. Casino Hotel
158 – 159, 184 - 185
19. Cherai Beach Resorts
113
20. Citrus Hotel & Resorts
53
21. Club Mahindra Lake View
157
22. Coastline Holidays (P) Ltd
241
23. Cochin Retreat
45
24. Cocobay Resort
49
25. Coconut Bay Beach Resort
202
26. Contour Jungle Resort
79
27. Cox & Kings (India) Ltd
115
28. Creative Tours & Travels (I) Pvt.ltd
61 - 62
29. Deshadan Group Of Resorts
75 - 76
30. Discover Kerala Holidays
88
31. Dr. Franklins Panchakarma Institute & Research Centre
12
32. Dr. Jacob’s Omega Dental Clinic (Cosmetic Dentistry & Implant Centre) 33. Dravidian Trails Holidays Pvt Ltd 34. Dream Hotel, Cochin 35. Eastend Hospitality
105 10 112
129 - 130
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KTM 36. Ebenezer Holiday Pvt. Ltd.
133
105. Muthoot Cardamom County
162
37. Eletaria Resort
43
106. Nagarjuna Ayurvedic Centre
175 - 176
38. Estuary Island
205 - 206
39. Far Horizon Tours Pvt Ltd
236
40. Flora Airport Hotels And Resorts India Private Ltd 41. Fort Munnar
248 - 249 126
42. Fortune Hotel The South Park
26
107. Nas Tourism Group 108. Neeleshwar Hermitage 109. New Indian Voyages Pvt. Ltd. 110. Nyle Plaza Hotels & Properties Pvt Ltd., 111. Old Lighthouse Bristow Hotel
92 153 42 11 143
43. Fortune Park Hotels Ltd
237 - 238
112. Oyster Opera
85
44. Fragrant Nature Resort
121 - 122
113. P J Princess Regency
56
45. Genser Holidays
163
114. Pagoda Resorts
46. Great Escapes
213
115. Panoramic Sea Resort
47. Green Apple Experience
146
48. Green Gates Hotel 49. Greeshmam Resorts Pvt. Ltd. 50. Harbour View Residency
116. Pentagreen Hotels And Tours Pvt Ltd
229
32
117. Pioneer Personalized Holidays Pvt Ltd
212
31
118. Poomully Aramthampuran’s Ayurveda Mana
110
51. Haritagiri Hotel & Ayurvedic Village 52. Harivihar Ayurvedic Heritage Home
119. Poovar Island Resort
37
120. Punarnava Ayurveda Hospital Pvt. Ltd.
15
121. Punnamada Backwater Resort
53. Hill N Sea View Ayurvedic Beach Resort
142
122. Rain Country Resort (Lakkidi) Pvt Ltd
54. Hindustan Beach Retreat
171
123. Rainbow Cruises
170
124. Ramada Lake Resort & Spa
55. Hi-tours 56. Holiday Inn Cochin
245 - 246
57. Hotel Grand Seasons
164
58. Hotel Presidency
188 - 189
59. Hotel Treetop
218
60. Hotel Yuvarani Residency 61. Indebo (India) Pvt. Ltd.
66 2
62. India Destination Tours
54
63. India Travel Line
211
64. Intersight Tours & Travels (P) Ltd
72 242
125. Regant Lake Palace Hotel 126. Riya Holidays Private Limited 127. Rover Holidays Pvt. Ltd 128. S P Granddays 129. Sagara Beach Resort 130. Saj Earth Resort & Ayurvedic Spa 131. Silvertips Evm Hotels (P) Ltd 132. Sita
134 - 136 67 178 17 - 18 39 177 96 40 - 41 55 199 91 28 193 - 194 58 94 - 95
64 - 65
133. Somatheeram Ayurvedic Beach Resort Pvt Ltd
65. Isola Di Cocco Ayurvedic Beach Resort
19
134. Somatheeram Ayurvedic Beach Resort Pvt Ltd
191 - 192
66. Jai Maruti Holidays Tours & Travels
97
135. Somatheeram Ayurvedic Hospital And Yoga Centre
181 - 183
67. Jayasree Travels & Tours Company
230 - 231
68. Journeys World Holidays
50
136. Sopanam Welcare Centre Pvt. Ltd. 137. South Tourism
69. Kadappuram Beach Resort
214
138. Spiceland Holidays & Entertainments Pvt. Ltd.
70. Kadavu Resort
174
139. Sree Chithra Ayur Home
71. Kairali Ayurvedic Health Resort (P) Limited 72. Kalathil Lake Resort
160 - 161 103
73. Kalypso Adventures (P) Ltd 74. Kandamkulathy Ayursoukhyam Ayurveda Resort
86 - 87 118
140. State Express
203
143. Swagath Holiday Resort (P) Ltd.
219
76. Kerala Institute Of Tourism And Travel Studies (Kitts)
27
145. Taj Malabar 146. Tbi (Trail Blazer Tours (I) Pvt Ltd)
78. Kerala.com Travel Division
57
79. Keralam Tours And Travels
244
148. The Avenue Regent
80. Keraleeyam Heritage Home & Ayurvedic Resort
124
149. The Beach Orchid Hotel
8
82. Koder House
180
83. Kondody Hotels & Resorts (Greenwoods)
140 - 141
84. Kovalam Beach Hotel
168
85. Lake Palace Alleppey
98 - 99
86. Le Meridien Cochin Resort & Convention Centre 87. Le Passage To India Tours & Travels Pvt. Ltd 88. Leisureville Hotels Pvt Ltd
114 6 – 7, 48, 228 100 - 101
16 139 165
144. T & U Leisure Hotel, Munnar
81. Keys Hotels
68 - 69
142. Surya Samudra Beach Garden
77 149 - 150
47 186 - 187
141. Summersand Hill Resort & Ayurvedic Centre
75. Kash’ Venture Travels Pvt. Ltd. 77. Kerala Travels Interserve Limited
151 - 152
147. Thapovan Heritage Home Pvt Ltd
132 147 – 148, 195 - 196 173 102 137 - 138 215
150. The Elephant Court
23 - 24
151. The Great India Tour Company
80 - 82
152. The Killian Boutique Hotel 153. The Lalit Resort & Spa Bekal
220 119 - 120
154. The Leela Kempinski Kovalam Beach
200 - 201
155. The Malabar House Fort Cochin
226 - 227
156. The Mercy - Luxury Business Hotel 157. The Paul Resorts & Hotels - Kumarakom Lake Resort
190 127 - 128
89. Lemon Tree Vembanad Lake Resort
111
158. The Poovath Heritage Hotel
90. Link Air Travels & Tours (India) Pvt Ltd
204
159. The Renaissance Cochin
247
160. The River Retreat
9
222 - 223
161. The Siena Village
63
91. Little Flower Ayurvedic Hospital & Spa 92. Lulu International Convention Center And Garden Hotels 93. Marari Villas
83
162. The Travancore Heritage
13 172
73 - 74
94. Marg Hotels & Resorts
106 - 107
163. The Travel Planners
221
95. Marg Hotels & Resorts
108
164. The Windsor Castle
131
96. Marvel Cruise
198
165. The Woods Manor
84
166. The Zuri Kumarakom, Kerala Resort & Spa
29
97. Marvel Tours Pvt Ltd
197, 145
98. Maurya Rajadhani 99. Mermaid Hotels 100. Minar De Lake 101. Mir Holistics Pvt Ltd
125
167. Thekkady Wild Corridor
21
78
168. Tourism India Magazine
243
22
169. Travancore Court
123
93, 232
102. Mountain Club Resort
20
103. Mountain Trail Resort
166
104. Muddyboots Vacations India Llp
ASIAN TRAVELLER
SEPTEMBER 2010
38
170. Travel Corporation (India) Ltd 116 - 117 171. Travel India Boutique 172. Travel Spirit International Pvt. Ltd. 173. Travel Tours Pvt.ltd
144 59 - 60 156
175
KTM 174. Trident Hotels 175. Uae Exchange Travel Services 176. Uday Samudra Leisure Beach Hotel 177. United Tours & Travels (I) Pvt Ltd 178. Vacation India 179. Vedic Village Resorts
154 - 155
55. Lake Symphony
T 67
239
56. Lakes N’ Woods
T 41
57. Liz Travel Solutions
T 42
58. Madhavan Nayar Foundation
T 13
70 - 71 240 1 235
59. Mannaas Veedu
T 50
60. Maria Heritage Homestay
T 104
180. Vembanad Cruises Pvt. Ltd.
51 - 52
61. Medicus Ayurbay Beach Resort
T 79
181. Vythiri Resort
34 - 36
62. Michaels Inn (P) Ltd
T 53
182. Wayanad Nature Resort 183. Wayanad Tourism Organisation
4-5 30
63. Misha Holiday Home
T 65
64. Mundackal Plantation Home Stay
T 43
184. Windermere Estate
217
65. Mystikal India
185. Wonderla Holidays Pvt.ltd
224
66. Nazarani Experiences
A/C Table Space
T 69
67. New Allied Tours & Travels
T 26
68. Nirvana @ Bekal
T 96
69. Olappamanna Mana 1.
T 92
Akkarakalam Memoirs
T 100
2.
Alleppey Prince Hotel
T 48
71. Old Courtyard Hotel
3.
Alleppey Tourism Development Co-operative Society Ltd
T 68
72. Olivebrook
4.
Ambady Estate
T 88
73. Osaka Air Travels Pvt. Ltd
5.
Aqua Holidays
6.
Aranyakam Homestay
7. 8. 9.
70. Olavipe Homestay
T 109
Banasura Island Retreat
T 35 T5 T 73
74. Oval Retreat
T 75
T 22
75. Paradisa Plantation Retreat
T 51
Ayanat House Homestay
T 54
76. Periyar Meadows
T 60
Ayuryogashram
T 45
77. Plantation Bungalow
T 78
T 17
10. Bth Sarovaram 11. Casadelfauno 12. Chalukya Grace Tours Pvt Ltd
T8
T 106
78. Planters Homestay
T 31
T 105
79. Planters Retreat
T 10
T 59
80. Poonilavu House
T 14
81. Saaram Centre For Ayurveda And Arts
T 55 T 33
T 102
13. Coconut Creek Farm And Homestay
T 47
82. Sarovaram Ayurvedic Backwater Resort
14. Colonel’s Retreat
T 98
83. Shinshiva Ayurvedic Resort (P) Ltd.
15. Concord Exotic Voyages (India) Pvt Ltd
T 16
84. Shoreline Lifestyles Pvt Ltd
16. Cosmos Tours And Travels
T 81
T1 T 90
85. Sky Bird Tours&Travels
T 39
T7
86. Speedwings Aviation Academy
T 72
18. Dewalokam Resort
T 37
87. Taamara - A Premium Homestay
19. Dhanwanthari Vaidyasala
T 36
88. Tabernacle Home Stay
T 95
20. Edakkal Hermitage
T 20
89. Tea Castle
T 80
21. Elathottam
T 32
90. Tharavad
T 27
22. Elatrip.com
T 58
91. The Back Woods
T 64
T9
92. The Blue Yonder
T 46
17. Deva Travel House (Unit Of Deva Hospitality Pvt. Ltd)
23. Elysium Gardens
T3
24. Emerald Isle
T 85
93. The Meenmutty Heights
T 24
25. Emperor Tours & Travels
T 63
94. The Ruby Arena
T 70
26. F M Media Technologies Pvt Ltd
T 34
95. The Surya
T 87
27. Flamingo Cruise
T 30
96. The Wildernest
T 15
28. Fortgate Hotels & Resorts (P) Ltd
T 25
97. Tourism Discovery
T 11
29. Glenora Homestay
T 18
98. Tourist Desk
T 62
99. Tourist Land Tours And Travels
T 97 T 99
30. Global Holidays
T6
31. Green Lagoon Resort
T 49
100. Tours India International
32. Greenatom Holidays Pvt Ltd
T 94
101. Tours N More
T 29
33. Greenix Ventures Private Limited
T 12
102. Trackfinder Adventures
T 77
34. Hibiscus Court
T 56
103. Travel India Partner
T 28
35. Hillview Homestay
T 21
104. Travelutions
T 40
36. Hospitality Mark
T 86
105. Vembanad House
37. Hotel Ambadi
T 84
106. Voyages Kerala
T 38
107. Wellness Solutions
T 82
38. Hotel Fort Queen
T 108
T 101
39. Hotel Grand Thekkady
T 52
108. Wild Kerala Tour Company
40. Hotel Issacs Regency
T 19
109. Wynberg Resorts
41. Illikkalam Lake Resort
T 74
42. India De’ Tours
T 83
Houseboat Parking
43. Indo World Tours & Travels
T 61
1.
Casino Hotel
44. Jct Houseboats
T 44
2.
Lake Palace Alleppey
45. Josey Tours & Travels Pvt Ltd
T 91
3.
Lakes & Lagoons Tour Company
46. Kaits Home
T4 T 23
H7 H6 H 10
T2
4.
Muthoot Cardamom County
47. Kalaketty Estate
T 93
5.
Pulickattil Houseboat Builders & Operators
H8
48. KCTC (P) Ltd
T 76
6.
Rainbow Cruises
H2
49. Kerala4you Holidays 50. Kodianthara Heritage Home 51. Kondai Lip Backwater Heritage Resort 52. Koshys Homestay
H4
T 71
7.
River & Country Tours
H1
T 103
8.
Saams Celebrations Leisure India Pvt. Ltd.
H5
T 57
9.
Soma Houseboats
T 107
H9
10. Spice Routes - Luxury Cruises
H3
53. Krishna Inn
T 89
11. Trident Cochin
H 12
54. Kurinji Homestay
T 66
12. Vembanad Cruises Pvt Ltd
H 11
176
ASIAN TRAVELLER
SEPTEMBER 2010
KTM
Highlights of KTM 2010
A
Scandinavian countries apart from
the present calendar year shows
September every two years, KTM
2010 will be held at
the regular markets like UK,
that there has been an increase in
is the only tourism event in the
Bolgatty Palace Hotel,
Germany and other European
tourist arrival - both domestic and
subcontinent that brings together
Kochi. This is a Heritage venue.
countries, Middle East and far
foreign - as compared to the same
the business fraternity and
This shift is relevant in the light of
East and the USA.
period last year. During this
entrepreneurs behind the tourism
period, foreign tourist arrival grew
products and services of Kerala.
totally new venue – KTM
The growth in terms of Buyers
many Kerala heritage structures getting into World Heritage list. Introducing a novel business Networking system called Speed Networking to help the buyers and
(regd) from 2000 to 2010 is 500
by 13.90 per cent to touch 3.35
per cent and Sellers is 230 per
lakh tourists and domestic tourist
2000, the Marts held in 2002,
cent.
arrival grew by 5.59 percent to
2004, 2006 and 2008 were very
reach 41 lakh.
successful with the participation
According to the tourism
sellers to interact on a common
department, in the 2009 5.57 lakh
platform.
foreign tourists and 79.13 lakh
Tour operators, Travel Agents,
Launched in 2000 as KTM
from around 50 countries and
Organised during the last Thursday, Friday and Saturday of
other parts of India.
domestic tourists visited the state.
Airlines, Media, Travel Writers,
Kerala earned a total income of
The main objective of the Kerala Travel Mart is to promote tourism in
MICE promoters from Poland,
Rs.13,231 crore from tourism.
Kerala. The Kerala Travel Mart Society conducts the Mart once in two
Australia, New Zealand, Peru,
The figures for the first half of
years for selected buyers from outside Kerala and other parts of the world in order to meet, interact and promote the Sellers, who are members of the KTM Society. The number of participants for each past mart is as follows: Sellers
Mathew Philip, CEO, KTM Society
ASIAN TRAVELLER
Int’l Buyers
DomBuyers
KTM 2000
160
250
320
KTM 2002
185
470
318
KTM 2004
181
471
745
KTM 2006
230
519
742
KTM 2008
288
570
980
KTM 2010
382
551
1621
The Kerala Travel Mart Society is a registered Society under the Societies Registration Act, 1995. A permanent institution, the Society conducts the Kerala Travel Mart and strives for the continuous public - private partnership to facilitate the promotion of Kerala as a tourism industry brand. The Society is governed by a President, Vice-President, Hon. Secretary, Hon. Jt. Secretary, Hon. Treasurer and 17 Committee members. There is a permanent Secretariat in Cochin headed by a CEO.
SEPTEMBER 2010
177
PROFILE
Greenwoods
Be with nature
T
ucked away in a silent nook in the heart of the evercharming Thekkady,
Greenwoods gives a first-hand experience of the enigmatic beauty and sublime solitude of the wilderness. Situated in the gateway of the Periyar Tiger Reserve, Greenwoods is not just
‘Ambara’ is a treetop that gives
traditional Kerala cuisine. Live
another resort that offers you only
you an amazingly breathtaking
cooking demos and recipes are
a fine stay. Along with all amenities 26 cozy and
Shinto K. Jose, Manager Business Development & Brand Building
maximum harmony with nature. There are a lot specialities
view of nature at its
also given by from
best. Greenwoods is
specialist chefs
also equipped with
every day. Activities
all the facilities to
well-appointed
waiting here for the guests to
conduct official
cottages and
uncover. ‘Arthreya’, the Ayurvedic
conferences with a
two romantic
centre here offer you a magical
fully equipped conference hall,
are availed here. Traditional art
honeymoon
rejuvenating experience that
the ‘Bodhi’.
forms are also hosted. An open
cottages lie in
assures peace to mind, body and
including sight seeing and trekking
‘Amrutham’ and ‘Naadan’, the
rabbit park, a separate butterfly
the mist of 5.5 acre spice
soul. ‘Poyka’, a swimming pool
restaurants here serve the
garden and a rose garden are also
plantation. The rooms are
that makes you feel like floating
authentic tastes of North Indian,
valued attractions here.
designed in order to let you enjoy
through a tranquil jungle lake.
Continental, Chinese and the
www.greenwoods.in
Cherai Beach Resorts
Experience the bliss
C
herai Beach Resorts is a
overlooking the clean long beach
unique health resort of
at the front and serene
excellence perceived and
backwaters behind. Here one can
promoted by a group of
experience the harmonious co-
enthusiastic doctors in the
existence of man and nature.
upcoming tourist destination
Within two years of inception this
Cherai beach, the “Princess of the Arabian Sea”. It is the ideally located in the Vypin island and is built for the delightful comfort and holistic well being of the health
property is rated as one of the
project with 21 additional Luxury
Appealing to health-conscious
conscious nature lover.
best among the best get away
Villas that makes 66 well furnished
visitors, these time-tested
destinations of Kerala.
independent Eco-friendly Garden
remedies will re-energies the
Villas for the season.
body, soothe the mind, and feed
The resort is exquisitely landscaped with lagoons and
To meet the growing demand
“Green Leaf”
canals
of long stayers
meandering in
from far and
Accredited
and around the
wide, Cherai
Ayurvedic SPA
Restaurants serving hot and spot
heritage and
Beach Resort
performs
barbecque, grilled and Thandoor
modern
has
Traditional
etc and activities Fishing feeding,
cottages built
commissioned
Ayurvedic
Beach Amenities, Indoor Games,
around
its second
treatments by
Fitness Centre etc are availed
picturesque greenery
PARTNER COUNTRY
178
Dr. N. Madhu MD
phase of the ongoing
Dr. Ramachandra Menon Director
specialised practitioners.
the soul. Conference Halls, Open Air
Dr. N.S. Renjith Director
here for the guests. www.cheraibeachresorts.com
TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
PROFILE
The Beach Orchid
The preferred destination of corporate world
T
he Beach Orchid is the first
There is also a ten-room centre
five-star luxury hotel in
Ayurvedic which is run by
Kollam (Quilon), 65
Somatheeram Ayurvedic Group.
kilometers north of Thiruvananthapuram, Kerala’. Situated on the shores of Arabian sea Beach Orchid is a twelve storied centrally air conditioned state-of-the-art hotel with 95 sea
The Beach Orchid is all
facing rooms providing facilities of
geared-up to provide professional
a five star hotel. The facilities
MICE tourism infrastructure and
include multi-
services,
cuisine
making it an
restaurant, bar,
ideal venue for
executives can enjoy a
care. Orchid Somatheeram has a
coffee shop,
corporate both
comfortable stay with all five-star
team of eminent doctors providing
roof top
big and small.
facilitates and sightseeing trips
Ayurvedic solutions using herbal
barbeque
Expert event
can also be arranged.
ingredients to ameliorate modern
management
restaurant, an infinity pool, a
K. Sreekumar CMD
Rahul Bhattacharjee GM
roof top pool
Somatheeram Ayurvedic
day ailments caused by lifestyle
services are
centre at the Beach Orchid Hotel,
iniquities. The Hotel is easily
provided by
Kollam will have ten sea facing
accessible by road, rail, sea and
and an International Convention
the hotel on a package or
treatment rooms at the Beach
backwaters from other important
Centre with a capacity to
customized basis. The
Orchid and will provide different
towns in Kerala.
accommodate 1500 persons.
participating delegates and
treatments for body and beauty
www.thebeachordidhotel.com
ASIAN TRAVELLER
SEPTEMBER 2010
179
PROFILE
Ramada Resort
Feel the silence
R
amada Resort an island of
western and Indian classical
silence on the banks of
music is played on Saturdays and Sundays.
tranquil lake is just 17 km
Club 11
from Kochi, Kerala’s metropolis and 45 Minutes Drive from Cochin
Hundred, the
International Airport.
main bar offers the irresistible
The Kumbalam backwater is
combination of
part of the famed Vembanad Lake
great music,
and the resort is spread across 7 acres of land, having 42 living spaces, perhaps the largest per
Suresh Kumar GM
excellent food and a fine
capita space resort in Kerala. It
selection of liquor of
has 24 pool-facing villas and
international wines,
super luxury rooms with open
liquor and a
on their favourite drink while
glass door that steps into the
fascinating display of
enjoying a relaxing dip in the pool
balcony. The pool stretches to 110
their flaring skills as
gives a totally new experience.
metres in front of you and almost
they serve up the most
touches the lake.
exotic of cocktails.
The multi-cuisine restaurant
The spa, offers more than 25 varieties of herbal and western
Stroke is a sunken
massages to treat yourself to foot
‘Funnel’ serves subtle flavours of
pool bar attached to
reflexology and leave the seat to
continental cuisine to spicy
the meandering pool,
relax your body.
delights of coastal Indian. Live
where guests can sip
www.ramadacochin.com
Carmelia Haven
Awe inspiring haven
C
armelia Haven Thekkady,
‘Erumadom’ and the specially
set amid captivating
created underground cellar give
greenery is nestled right
absolute silence and fresh air. The comfort and happiness.
under the never
fully equipped
restaurant and the open
ending blue sky
ayurveda
restaurant serves a wide array of
of nature fills the
centres regain
delicacies to the tourists.
vast expanse of
all the vitality
‘Nattukoottam’ the
grand party or family
Carmelia’s
of your true
conference hall can
get-together.
plantations with
self and
accommodate up to
all its splendour
completely
300 people in theatre
a service apartment in
refresh the
style. Spice Routes
the heart of the city in
tourist.
luxury houseboat
Kochi that offers a
‘Cardamom’ is par with
comfortable stay for
and natural charm. The
Scaria Jose Director
rooms at Carmelia Haven Resort
Vineeth K. Nambiar GM
Kolumban, the multi-cuisine
The spacious deck has a seating capacity of fifty for a
The Town House is
are categorized into cave room,
the five star facilities
the guest to enjoy every moment
suite room, deluxe cottage,
is has two spacious
during their stay. Kailasam, an
honeymoon cottage and deluxe
rooms- Alleppey
exceptionally beautiful property of
room all over look the lush green
Green Bold and
Carmelia Haven offers long strolls
plantation. The exotic rooms and
Njallany- which are
of plantations and tea processing
circular cottages provide privacy
fully air conditioned
factor for the tourists to enjoy
combined with luxury suit well
and splendidly
every moment of their stay with
with the needs and moods of the
decorated with all
mountain safaris, bird watching
tourist.
modern amenities for
and trekking.
your complete
www.carmeliahaven.com
The tree-top wood cabins
PARTNER COUNTRY
180
TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
PROFILE
T & U Leisure Hotel
A tantalizing holiday destination
T
& U Leisure a 3-Star category hotel in Munnar is
between Tea & you. The T & U is a destination for luxury vacation
just 500 meters away from
Munnar town is surrounded by
with modern
lush green valleys and various
amenities for
plantations that offer picturesque
the guest
sights and scenes. It has
combined with
luxurious 30 rooms, lobby and
the old world
outdoor that add to the details the
charm of the
evolution of the tea industry. In a way, if you look closely the leisure hotel has just become the ‘and’
Sumesh Joseph Director
hotel to preserve the
look and feel of the past.
The rooms are categorized into
luxuriously deserved holiday. The
spacious rooms and Honeymoon
100 seater conference hall is well
cottages.
designed with modern standards. It is built with the state-
All the rooms provide the most
of-the-art facilities like
sophisticated luxury of
video-audio for a
the west with a
successful event. It also
splendor view of the
offers attractive tour
hills. The multi-cuisine
packages for the tourists and provides other
restaurant, ‘Top Station’, offers the best food in
facilities like Internet, Travel Desk,
town and takes care of everything
Lawn Dining etc.
for the guest to enjoy every
www.tanduleisurehotel.com
Cosmos Tours and Travels
Hospitality of quality and service
C
osmos Tours and Travels
motor boat cruise, Professional
a leader in the field of
guide services, Contract services,
Travel and Tourism is
Railway ticket booking,
in UAE and UK.
staff and drivers are
Cosmos Tours & Travels is
professionally trained and service
recognized by Ministry of Tourism,
oriented. Above all hassle free
endowed with quality services to
Govt. of India and Accredited tour
bookings, reasonable rates and
esteemed clients at the most
operator kerala tourism, member
prompt services make Cosmos
affordable and reasonable prices.
of IATO, KTM and ATTOI.
Tours and Travels the favorite
It offer a wide range of services
It offers round the clock
travel partner for tourists
like Airline booking, worldwide
service with both A/c and non A/c
worldwide.
hotel
vehicles. The reservations, service
www.cosmoskerala.com
reservations,
Sightseeing tours and anytime
Tailor made tour
Airport/ railway station transfers
packages,
etc. Cosmos Tours and Travels
Honeymoon
Thiruvananthapuram established
trips, Ayurveda
in 2000 is equipped with modern fleet of luxury cars and coaches
packages, spiritual packages,
P.S. Chandrasenan CEO
ranging from Indica cars to large luxury coaches to suit your needs.
Conference and convention
It has branch offices in Kochi and
arrangements, Houseboat and
Bengaluru and associate offices
PARTNER COUNTRY
182
TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
PROFILE
Sur ya Samudra
Redefining luxury vacations
S
urya Samudra Kovalam in Kerala, a perfect blend of style, convenience and
experience a traditional home.
luxury resort and is set up in a lush private
‘The Tharavadu’ is a
enclave of open
commitment to tradition is located
unique heritage
views of the sea.
30 miles from the tip of the
property with 22
subcontinent, a few minutes from
Tharavadu homes,
the historic Vizhinjam harbour and
spread over 22
the first property in kovalam that
acres of lush green tropical
open round the clock and offers a
signature baths and scrubs and
gives the discerning traveller an
gardens. It has all modern
combination of
continuous innovation with our
opportunity to stay in and
conveniences of a contemporary
global cuisine,
extensive spa menu makes Spa
Oottupura, the sea facing all day
mind and soul. The newly
dining restaurant
introduced Jetlag therapy,
and Kerala.
Niramaya, a truly unique
Kanal, the grill,
experience. Surya Samudra Private
offers an
Retreats, the hospitality arm of
eclectic array
Jupiter Capital Group, plans to
of evening specials, hot off the coals.
Anju Chandrasekhar MD
SEPTEMBER 2010
properties, in spectacular
Madira, the poolside bar,
locations like Wynad, Goa,
presents views of an endlessly
Chikamangalur, Kumarakom and
stretching arabian sea.
Puducherry. The Kumarakom
Spa Niraamaya offers a
ASIAN TRAVELLER
develop 5 similar boutique
property is all set to launch as
range of natural and holistic
early as 2011.
therapies to rejuvenate body,
www.suryasamudra.com
183
PROFILE
Vythiri Resort
A never ending delight
V
ythiri Resort Wayanad is a
experience of the surrounding
beautiful view of the lush
One exclusive
delightful and perfect
sights and sounds.
surroundings, flowing stream and
child friendly
above all inspired by
tree house is
hideaway for the tourist
The resort has six
from the hustle and busy life.
Planters retreat
of ancient Keralite
also available
Spread over150 acre, the resort is
rooms, 18 serenity
traditions are ideal for
here.
well furnished and equipped with
cottages, four Vythiri
family and couples.
all amenities to provide the
habitat and vythiri
Vythiri Haven’s
residents an immediate
haven offers
Jacuzzi Villas are
It also Jose Kainady MD
provides other facilities like Vythiri Spa,
exclusive living rooms with spacious sit outs, located
Conference hall, Ayurveda centre,
downstream. The four enchanting
safe deposite lockers, health club,
tree houses high above the rain
coffee shop, multi cuisine
forest is built by indigenous tribals
restaurant, play indoor games or
with locally available materials.
take part in the many outdoor activities etc for the guest. Guests can also relax in their cottages or go for walks in the forest in the company of the resident naturalist. It is just 85 km from Calicut International Airport and 18 km from Kalpetta. www.vythiriresort.com
Abia Tours
For a hassle free journey
A
bia Tours is a complete
are Exotic Experience (8 nights/9
drop facilities (Airport/Railway
also provides tourist for exploring
destination management
days), Dream Destinations (7
station - Cochin & Trivandrum / as
destinations such as Kochi, its
company of experienced
nights/8 days), Fascinating
per the itinerary).
natural harbour, historical site,
team of travel planners and tour
Fantasy (6 nights/7 days), Luring
Abia Tours preferred hotels
escorts who chalk-out a perfect
Landscapes (5 nights/6 days) and
and resorts are in the category of
plan for individual travellers – for
Enthralling Encounters (4 nights/5
Luxury, deluxe and budget type. It
both budget and luxury travel. It
days). The package
makes every moment an exciting
offers include
one for the tourist and captivate
accommodation
the breathtaking views and
(rooms on twin
exciting experiences that will
sharing basis, bed
come their way.
tea/coffee), meals on
synagogue, cathedral and
tours (daily buffet
museums giving an insight of
Ahmedabad, Delhi, Bengaluru and
breakfast in all hotels
history, legacy, centuries old art
headquartered in Mumbai Abia
and resorts),
etc. Abia Tours is a complete
Tours will soon offer services from
overnight cruise (A/c
hospitality industry that helps the
Chennai, Kuala Lumpur, Middle
house boat includes
tourist enjoy all aspects of God’s
East, Europe and Far East. They
all meals as per
own country. Abia Tours under the
offer packages that cover Kerala
package), road travel
umbrella of Ullattil Hospitality is
and South India besides
(A/c transfers and
coming up with three brand new
international packages to
sightseeing as per
properties - in backwater, beach
Switzerland, Egypt and Dubai.
itinerary on disposal
and hill station - in Kerala.
basis) and pickup &
www.abiatours.com
Now with offices in Kochi,
The Kerala packages on offer
PARTNER COUNTRY
184
European heritage, palaces,
TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
PROFILE
Lakes and Lagoons
A blissful journey on the backwaters
L
akes and Lagoons a certified houseboat tour operating company in
Alleppey, Kerala is a natural
Houseboats is
guests. The extensive fleet company
a premium
operates includes a variety of
range of
Houseboats both air-conditioned
houseboats
treasure house with visually
has special
splendid lake, green palms and
features
vegetation, active with the aquatic
including
life and local villages engaged in
round the
V.C. Zachariah MD
everyday
clock A/c,
routine and a
luxurious interiors along with the
at the houseboats including
professionally
and non air conditioned and is
most modern amenities and
wedding, meetings, cultural
managed
equipped with all modern
special menu.
shows etc. The pure ethnic
company with
amenities including fully furnished
a fleet of luxury
bedrooms, toilets, sundecks and a
pioneered with innovative
and lagoons. The menu includes
Houseboats.
kitchen. The Lake Royale
concepts of a wide range of event
steaming fresh cooked rice,
Lakes and Lagoon is
Lakes and
cuisine is a specialty of the Lakes
curries with locally grown organic
Lagoons the
vegetables, Pearl Spot (Karimeen)
best backwater cruises that
fish fry which is one of the most
operate from Ex-Alleppey,
sought dish by the guest, the
Kumarakom, Markotta and
starchy Cassava (Tapioca) and
Alumkadavu Houseboats and are
fish curry - a veritable tropical
known for its excellent cater to
feast for your palate.
Indians as well as overseas
www.lakeslagoons.com
Mist y Mountain Resort
For a ‘top of the world’ holiday
P
oised at the gateway to
upcoming resort in the hill station.
rooms which are stylishly
resort portraying victorian
Munnar, beside the
The main feature of the resort is
furnished. The main attractions
architecture is quietly
national highway NH 49
simply its location. The resort over
here are the themed multi-cuisine
contemporary
enroute Munnar from Kochi is the
looks panoramic vistas of the
restaurant, 3000 sq ft banquet
and in
Misty mountain resort one of the
Sahyadri ranges, verdant tea
space, Karoake and Rooftop
harmony with
gardens and a
Bonfire facilities, an entertainment
its
distant Sengulam
centre, toddler play area and a
surroundings.
lake.
quaint gym.
The luxury of
The 50 well-
Designed to balance form with
the setting will Suresh P. MD
appointed rooms
function and provide the ultimate
include 39 double,
setting for work, rest and play, it
6 deluxe rooms, 3
offers a fine array of the finest
impeccable service and attention
suites and 2 family
amenities and dining spaces. The
to detail that leave the guests with
be matched only by the
a memorable experience. The amazing scenic views from the comfort of the valley view rooms are simply awe-inspiring .True to its name, by sundown the resort is enveloped in veils of mist, offering the guests a near perfect Mountain holiday experience. www.mistymountainresort.in
PARTNER COUNTRY
186
TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
PROFILE
Assured Hospitalit y
Unmatched esteem hospitality of service
A
ssured Hospitality
where one can browse through
for a perfect destination ends right
Services Private Limited
the features, facilities and fares of
here.
(AHSPL), a leading
various options right at their
Sapan Ashok Chauhan the co
hospitality marketing organization
fingertips. It’s a Hotel Marketing
founder of AHSPL initiated the
in the travel and hospitality
company generating contacts and
tourism and hospitality industry
services
contracts
during his graduation at the
industry, in
between
reputed Institute of Hotel
Gujarat (India)
potential
Management (IHM), Ahmedabad,
connects guests
guests and
and Gujarat, worked with reputed
with a wide
hotels/resorts.
hotels and travel companies in
All over the
range of hotels
country and
and resorts all over the country. At the moment
Sappan Chauhan Director
Alok Soni Director
Ahmedabad and Mumbai. AHSPL has grown
share. AHSPL now provides offshore travel and hospitality services, to popular tourism destinations of
India, we have
exponentially from a small Gujarat
India like Himachal, Uttrakhand,
many hotels
based company, to a
Kerala, Goa and many business
AHSPL have 12 hotels compiled
and resorts providing a
multidimensional travel and
cities like Mumbai, Delhi,
together carefully and verified for
comfortable and pleasant
hospitality services provider
Bangalore, Hyderabad and
selection of hotels and resorts,
business or holiday. Your search
capturing significant market
Chennai.
Rainbow Cruises
A cruising delight
R
ainbow Cruises, a unit of
The houseboat is about 18 to
Green Shore Holidays and
21 meters long and about 5 m
Resorts (P) Ltd. in
wide at the middle. The hull is
Alappuzha is the finest Houseboat in Kerala with Gold Star rating. It is perhaps the most enchanting holiday experience for the tourists that give a floating holiday on the backwaters in Alappuzha, known
made of wooden planks held
as the Venice of the East.
together by ropes of coconut fiber
The house boats native oars
classy kitchen.
and the roof is made of bamboo
men takes the guest to an
poles and palm leaves. The
amazing world of delights and
exterior of the boat is painted with
used onboard
tranquility with a blend of nature
protective coats of cashew nut oil.
are eco-friendly,
in its entire traditional splendor
The Rainbow cruises
pampering all your senses and
traditional Kettuvallam is
rejuvenating your body
equipped with the state-of-the-art
All materials
from solar power energy system to the decor. Jose Mathew Director
188
Rainbow Cruises has worked hard
luxuries and safety measures.
to ensure the highest standards
Each houseboat is of excellent
and are skillfully equipped with
construction and luxurious
every safety and luxury amenities
furnishing, with exquisite flooring,
onboard.
hull and canopy, a sun deck,
PARTNER COUNTRY
Cijo Alex Director
Jojy Mathew Director
The nearest airport Kochi is 85
spacious living and dining area,
kilometers and
one, two and three bedrooms, and
Thiruvananthapuram International
separate toilets for the crew,
Airport is 150 from Alappuzha.
spacious passage and a neat,
www.rainbowcruises.in
TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
PROFILE
Somatheeram Ayur vedic Health Resort
A resort of high esteem
S
omatheeram Ayurvedic
tourism association. This makes
into sidhartha Deluxe Kerala
traditional
Health Resort Kovalam is
the resort a leading centre
House and cottages. The kerala
delicacies. The
one of the first Ayurvedic
specialising in Ayurvedic
houses are 300 years old and
restaurant also
treatment in Kerala since 1997.
were rebuilt after elaborate
provides a
resort in India that offers authentic
restoration. Distinctive features
choice of about
and yoga. The Somatheeram
and built with eco-friendly
are the timber construction
250 different
Ayurvedic Health Resort was
materials, designed elegantly in a
method and the
and effective Ayurvedic treatments
The resort retains its greenery
Polly Mathew CMD
use of antique doors and furniture. The cottages
James Polly JMD
are built of natural stone or brick
Ayurvedic
of southern Indian style mainly
vegetarian
designed as double rooms. The
dishes, salads and juices. It
Special/Sea-view bungalows are
contains all the ingredients
more spacious, detached and
necessary for health: proteins,
offer a view of the sea from the
carbohydrates, fats, vitamins,
interior or from the terrace.
minerals and trace elements. It
The restaurant at
also provides 150 non-ayurvedic
Somatheeram Ayurveda Resort
dishes typically of southern
awarded the Best Ayurvedic
breathtaking manner. The rooms
offers the best meal consisting of
Indian, European or Chinese
Centre for the ninth time and
are ventilated to allow fresh air
rice and several curries served in
foods fresh, healthy and tasty.
Green Leaf Certificate from state
flow; the rooms are categorized
a plantain leaf without missing the
www.somatheeram.org
ASIAN TRAVELLER
SEPTEMBER 2010
189
PROFILE
Nandhana Hometel
Where corporates feel at home
N
andhana Hometel is the
over two decades in service.
group gives a whole new
traditional andhra cuisine
second venture from Dr.
Catering to business and leisure
experience of fine business
restaurant, Sitara, the multi
Ravichandar Group an
requirements the hotel has 41
combined with leisure with state
cuisine restaurant and Paradise,
tastefully decorated rooms with
of art service.
the bar and restaurant with Light
icon in hospitality industry with
Options for accommodation here include standard single,
Music serves delights to the gourmet. A 24 hr coffee shop is
standard double
also available.
and deluxe
The
rooms featuring
Banquet Halls
200, 240 and
Homtel and
280 sq ft area.
Kalyaani has
All of them have
capacities of 20
states of art accommodation
Wooden
and conferencing facilities,
Flooring, 21"
business center etc. All
Plasma TV,
rooms and suites promise
Colorful Lightings, Separate Sit
fresh and distinctive
Out, Study Table with LAN & Wifi
experiences.
Internet Connection, Well Stocked
Indiranagar, Bangalore situated
Minibar, Individual A/C Controller,
39 kilometers from the
taste and being in the
Luggage Rack, Safe Electronic
international Airport is in the
business for over two
Lockers, Ward Robe etc.
vicinity to the tech parks and
Well versed with the local
Pax and 150 Dr. Ravichandar CMD
There are three different
decades, Sree Nandhini Palace
Restaurants; Banana Leaf, the
Prakash Royan Corporate GM
Pax in Theatre Style. Fitness
Centre is also availed for guests. Nandhana Hometel at
major shopping malls. www.nandhanahometel.in
Edasser y Kayal Resort
A paradise of luxury and Lifestyle
E
dassery Kayal Resort
sensitivity that goes beyond mere
offers impeccable service, luxury,
are available. And also conduct
Kumarakom, a paradise
lip service from the ethnic
fine cuisine and most modern
open air session or training
untouched and unexplored
furniture and luxury fittings,
is spread across 3 acres of
through the traditional patterned
beautiful backwater completely
furnishings. The Courtyard rooms
unspoiled for the tourist to enjoy
are with private open-sky shower
the glory of gods own country’s
and luxurious lawns, each deluxe
paradise. The enchanting
room overlooking the lake is the beauty of the resort. Rani the multi cuisine restaurant enthralls the taste buds with
backwater resort is 15km from Kottayam and 50kms from Cochin.
E.J. Davis MD
flavours of facilities for discerning business
exercises, outdoors, the tree
conditioned and the specially
continental dishes. The 24x7
travelers. It can accommodate 100
shade, and amphitheatre is the
designed cottages present an
coffee shop Chithira welcomes
persons in theatre style and 40
ideal venue. The property is
exquisite array of amenities for
the guest with specialized coffee,
persons in U shaped arrangement
marketed by Green Shore
every need and provide all that
tea, snacks etc. and suit all tastes
with facilities like LCD projector,
Holidays and Resorts Pvt. Ltd.
the guest desire. The sumptuous
and lifestyles. The air-conditioned
Sound system, Laptop, Internet
(Rainbow Cruises).
interiors reflect a vernacular
conference hall ‘Marthandam’
connection, Projection screen etc.
www.edasseryresorts.com
The rooms are fully air-
PARTNER COUNTRY
190
Kerala and
TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
PROFILE
Kadavu
Hospitality in malabar style
D
esigned to cater business
away from Calicut in a
Malabar delicacies. Olappura is
packages are given after
and leisure travellers
picturesque location on the banks
round-the-clock coffee shop
diagonosis.
alike Kadavu Resort is
of river Chaliyar. Aesthetically
which serves break fast and fast
one of the major brand in
designed and build with a unique
foods. Ootupura is a non-smoking
hospitality in the region. A Five
blend of traditional and modern
restaurant cum-bar.
star resort ideally located 15 km
architecture from the Hindu and Mappila cultures, the resort. Located in a sprawling nine-
Maikhana, the cocktail lounge and the Oyster the poolside bar offers various wines, juices,
acre plot with groves of swaying
cocktails, mocktails and snacks.
coconut palms, Kadavu offers
Kadavu Kabab Kourt is the
best quality services. Kadavu
barbeque and tandoor corner at
offers 7 independent cottages and
Kadavu.
103 elegantly styled rooms and
N.K. Muhammad MD
Unnikrishnan Nair GM
Kadavu also houses Shalimar,
Kadavu has a reputed
The Conference Hall with all
Ayurveda Centre with qualified
modern communication facilities,
personnel
Thekkini, the Board Room and
conditioned, all rooms
serving
Panther, The
are provided with
authentic and
Banquet Space and Pool Side
standard amenities.
traditional
Lawns which can hold up to
Uru, the multi-cuisine
Ayurveda
1,200 people.
restaurant of Kadavu
treatments to its
serves continental,
guests.
from the Kozhikode airport and 12
Indian and Chinese
Treatment and
km from the Railway Station.
cuisine along with
rejuvenation
www.kadavuresorts.com
suites. Centrally air-
The resort hotel is 4 km far
Kairali Back waters
Experience the exotic backwaters
P
oovar is home to a natural
Kerala who will help you to
the sea provides a perfect hidden
phenomenon where the
discover the region in the best
holiday for the guest to sail along
Lake, River, Sea and
manner possible – in a boat. They
the backwaters of Poovar with
Beach meet the land. Poovar is
arrange boat trips in the lake and
Kairali Fibre Boats. Since it is a
unspoilt and unexplored,
river and help you explore the
recreational activity, the boating is
enveloped by the most serene
local fishing,
done in
backwaters, and opening out to
water birds,
protected
the sea and a dream golden sand
exotic flowers
waters and
beach. Kairali Backwaters is a
and vegetation.
during good
backwater cruise provider based
During the ride
weather and
in Poovar, Thiruvanathapuram,
Kairali
the company
Backwaters Guides will explain the
adhere to all Sreekumar A. Partner
historical significance of places
PARTNER COUNTRY
192
Ramkumar R. Partner
the safety measures.
Poovar is just 22 km from
passing by. The historical
Central Railway Station,
importance of Poovar has its
Thiruvananthapuram and 28 km
strong ties with the legendary
from International Airport,
King of the erstwhile Princely
Thiruvananthapuram. Kairali
State of Travancore, the great
Backwaters Cruise Company is
Marthanda Varma Maharaja. The
located at Poovar.
serene backwaters opening out to
www.kairaliback waters.com
TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
PROFILE
Hilton hospitality in Chennai
H
Known for
ilton one of the top
to-ceiling double-glazed windows
brands in the
Meetings and
that allow plenty of natural light.
international hospitality
events along with
Sink into comfortable beds with
sector is all geared up to provide
Dining and
four jumbo hypoallergenic pillows
accommodation of its standards
entertainment,
and a
to those visiting the city of
Hilton Chennai
convenient
Chennai. The hotel will soon be
offers a
bedside panel
joining the Hilton Worldwide
contemporary feel
for easy light
Portfolio of Brands and is
with a touch of old
control. The
presently accepting reservations
Madras, which is
modern, stylish
for arrival
reflected in its
bathrooms
December 31,
restaurants and room decor. While
feature a walk-in
2010.
modern design plays a vital role
rain shower and
Strategically
in the hotel, warm hospitality and
deep luxurious baths. Tourist
located in the
a high standard of customer
attractions like Guindy National
well-planned
service combine to
Park, Marina Beach,
neighborhood
deliver an unequalled
the old town of
of Guindy,
hotel experience for the
Mylapore, St. Thomas
Hilton Chennai
guests. The hotel’s
Basilica and the
is away from
contemporary rooms
Government Museum
the city’s
are designed for
hustle and
comfort and relaxation while
Stephen R. Magor GM
are all nereby. The domestic and the
bustle yet easily accessible to
and the finest entertainment and
featuring state-of-the-art
international airports are 15
Olympia and Tamarai Tech Parks
shopping complexes in Chennai .
technology. Each room has floor-
minute drive away.
Lake Palace
Live on the lake
T
he Lake Palace is one of
Situated adjacent to the finishing
the renowned among
point of the Nehru Trophy Boat
backwater
Race track, it can be
resorts of
accessed by boat
Alappuzha as it
from main town
provides something
Alappuzha.
different and special
Lake view Suite,
to their guests and visitors. It is
Lake view Cottages, Kerala
doctor and masseurs offers
etc. Kerala, South Indian and
one resort that gives the true
Cottages, Water Villa are the
authentic treatments and
North Indian dishes are served at
ambience of the vast lake with its
modes of accommodation in the
rejuvenation packages fewer than
the restaurant here. Sea food and
wide exposure to the waters.
resort, all featuring king size and
100% hygienic and dust free
desserts made in local,
twin bedrooms.
Mexican and Central European
individually
business
styles is also another attraction of
decorated with
facilities are
this resort which gives a complete
a blend of old-
availed at Lake
backwater holiday experience.
world charm
Palace along
swimming pool, backwater rides,
and modern
with a
houseboat stays and other
Conference
recreational facilities are available
hall and other
for the guests here. Fishing and
The Ayurveda
194
continental, Chinese, Italian,
All
accessories.
PARTNER COUNTRY
conditions.
Rooms are
Thomas Chandy, Chairman
center at Lake
standard amenities including 24-
bird watching are the main
Palace with
hour coffee shop, internet access,
activities here.
experienced
money changer, Doctor on call,
www.lakepalaceresort.com
TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
PROFILE
Eastend Hospitalit y
Taking hospitality to new heights
E
Eastend Ayurkshethra, ‘the
astend Lakesong, located
have air conditioning and are well
along the shores of serene
appointed with cable TV, direct-
backwaters of Kumarakom
dial telephone and Wi-
Ayurveda and Yoga
luxurious hotel situated in the
is a retreat with a difference in
Fi technology. The
retreat centre within the
heart of Munnar city which offers
that it offers excellent facilities
rooming arrangements
Lakesong resort
4 star facilities.
with uncompromising quality and
have been categorized
complex providing
superb service. Situated on 8
into three Type,
traditional treatment
spread out across beautiful
acres of facility packed leisure
Vembanad, Ashtamudi
rooms and Greenleaf
gardens and Galaxy rooms
and Punnamada.
quality facilities.
created with a blend of English
land, there are
E.V. Mathews, Director Eastend Hospitality
temple of life’ is an authentic
Eastend Munnar, the maiden venture of Eastend Hospitality is a
The Super Deluxe Cottages
28 quaint
and ethnic styles of architecture
cottages and
provides utmost privacy and
rooms with 4
comfort, a host of up-to-date
Star Cottage
facilities, artfully landscaped
amenities, all
gardens, and a spectacular
constructed on
view of cool mist covered Munnar
the banks of
hills. The gourmet cuisine is
the inland
another attraction. Eastend
canals. It has tiled roofs and un-
Farmyard is a resort at Adimali, 30
plastered exteriors reminiscing
km downhill of Munnar built in the
traditional houses which blends to
ethnic Kerala theme is a
the green landscaped grounds. .
comfortable zone and a delight to
The interiors are roomy and
rest and dine.
comfortable. All accommodations
www.eastend.in
Lulu
Making events memorable
T
he largest convention
1,50,000 sq. ft., Lulu features 7
most modern audio-
center in Kerala and one of
upscale venues which can
visual facilities. The
the largest in India, Lulu
accommodate up to 5000 people
Mini-conference
International Convention Center is
at a time. Located in the cultural
Safina I, II, III is an
a mainstay for
capital of Kerala, Thrissur, this is
air-conditioned and
large scale
one perfect venue for MICE
carpeted hall which
events in the
events, Seminars, product
can be segregated
state. Flexibility
launches, mega shows, domestic
into 3 different halls
and versatility
celebrations, get-togethers,
can seat 20 to 450
are key factors
marriages etc.
people. The Central
The centrally air-conditioned
in the design of this state-of-the-
Yusuffali M. A. MD, EMKE Group
Lulu Grand, the Main Hall and
Courtyard Lulu Greens is a lush, green, open air
arrangements. The place also
venue apt for
holds Lulu Garden hotels with 30
driven center. It is equipped with
evening
fully air-conditioned luxurious
the most advanced conference
functions and
executive rooms and 5 suites with
facilities and can to enhance the
get-togethers
double occupancy. The Clay Oven
ambience of the place to suit the
which can
restaurant offers international
art technology-
Ruby Banquet Hall have
events. The professional and
capacities of 2200 and 1100
easily seat up
cuisines for the gourmet’s delight.
dedicated team here offer
people respectively.
to 2000
It also has a well-equipped health
superior service and inspired
The Non A/c Banquet Hall, Lotus
people. It can
club and a kids play park for
event solutions.
can accommodate 1000 people.
also be
recreation.
With a total built up area of
Grand Hall is equipped with the
PARTNER COUNTRY
196
Jose Sebastian GM
facilitated with audio-visual
www.luluicc.in
TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
PROFILE
Alila Diwa Goa
Reminiscing the true Goan essence
A
lila Diwa Goa, a
equipped with a grand ballroom, 2
Goan and Portuguese aesthetics
personalized lifestyle hotel
meeting rooms with sophisticated
and architecture with
located along scenic
and technologically advanced
contemporary functionality. Alila Diwa Goa Hotel offers
Majorda Beach in South Goa is
conference facilities and a large
the very first property of Asia’s
outdoor lawn that
different types of
leading luxury boutique hotel and
can accommodate
rooms- Terrace, Loft,
resort operator, Alila Hotels and
up to 300 persons.
Family Terrace, Diwa Suite and Alila Suite,
The 114-room
Resorts in India. Located just 20
Ankur Rastogi Director S & M
Saji Joseph GM
minutes from Dabolim
property boasts of intelligent
designed for quiet indulgence.
Diwa Goa is an infinity pool that
International Airport, the hotel is
design, reminiscent of traditional
The rooms and suites are
extends out into the paddy
designed with an amazing bath
terraces. The guests at the hotel
experience, luxury bedding and a
can enjoy 2 innovative and diverse
private terrace to take in the
restaurants featuring a fusion of
picturesque setting. Spread
modern and rustic ambience,
across 300 square meters, the
contemporary interior design with
hotel lobby is reminiscent of a
live kitchens serving eclectic
traditional chapel that opens into
cuisines. Six live kitchens offering
the courtyard. Three-bedroom
a variety of cuisines spanning
Presidential Villa, comes with a
both international and local. The
private plunge pool and a villa
Edge Bar is an Edgy all day
host, offering an unprecedented
lounge bar offering premium
level of private space at 3,800
wines and Cocktails.
square feet. At the heart of Alila
www.alilahotels.com/diwagoa
shop, Currency Exchange, Travel
Back water Ripples
Leisure by the lake
L
ocated in 10 acres of
The resort has 34 cottages and
beautifully landscaped
executive rooms in a range of
ground beside the vast
layouts including cottages with a
wasters of Vembanadu lake, Backwater Ripples offers
spectacular view of the lake. The cottages built in traditional
spellbinding encounters with
Kerala architecture suits the
nature.
travellers to ease out their stress of their daily
Hot Coals, the lake side
lives. Spacious
gadgets, the resort harmoniously
barbeque and
open air
blends ancient
Desk, Water Sports
grill restaurant
bathrooms are
heritage and latest
Center, Lake Front
offering
seamlessly
technology.
Barbeque, Sunset
authentic
connected to
coastal Indian
large bed
is another multi-
Chayakkada (local
rooms. Natural
cusine restaurant
tea shop), Internet
materials such
that serves you
CafĂŠ etc. are vailed
authentic local
for the guest at the
delicacies from the
resort. Arayannam,
seafood grilled either with
Mathew Alex Vellappaly MD
exquisite Mediterranean marinade
John Malikal GM
as wood, granite and marble
or firey Indian masalas and unique create a feeling of warmth and
Cruise,
The Cordon Bleu
Mediterranean cuisines is one of
luxury. From the traditionally
Vembanadu Lake. Swimming Pool,
the unique eco friendly houseboat
the main highlights of the place.
crafted wooden furniture, local
Air-conditioned Conference Halls,
of Backwater Ripples has one bed
The guest can also reach the
nature paintings and ethnic
Health Club, Doctor on Call, Safe
room with attached bathroom.
restaurant by boat.
handicrafts to the modern
Deposit Facilities, Curio/Book
www.back waterripples.com
PARTNER COUNTRY
198
TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
PROFILE
The Dune
The balancing act
D
esigned to cater to the
hotel with unique 30 aesthetic
growing demand for long
villas and 20 rooms fusing modern
stay destinations, it is
and traditional architecture. The
located on the Coramandel coast
new bungalows added recently
of Tamil Nadu, South India, 150
include the two Wood Houses, the
km south of Chennai and just 15
Pool House and the Courtyard
private gardens. Having a
swimming pool, tennis court and
km from Pondicherry.
House. The Paradise Spa provides
refreshing sea breeze most of the
700m of sea front. The 2
highly effective therapies from
time some of the accommodation
restaurants; FUN Restaurant and
accommodation providers in
around the world, an international
are not air-
The Lounge serve
Pondicherry consistently with
range of ancient to the latest
conditioned.
healthy gourmet
timely innovations and due up-
healing methods. Each one of the
gradations, the Dune is a thematic
bungalows sparsely spread and
Being one of the quality
using organically
reclaimed building
discreetly hidden
material from South
over 30 acres
Indian Colonial houses, Chettinad
The seafood bar serves fresh
beside the beach
palaces and Kerala planter’s
seafood cooked to choice in the
front is of a unique
mansions, they are fully equipped
grill, the barbecue or the tandoor
inspiration,
with Solar hot water system, low
with fresh salads, sandwiches,
furniture, size,
comsuption bulbs and Waste
snacks and drinks. The Dune is
facility, ranging
Water Treatment Plant.
also the base for ‘Artists in
from ones for
200
fusion food, prepared
Built using
farmed vegetables.
The commitment to reduce the
Residence’, a programme
couples to ones for
impact on the environment is
providing work studios for Artists
families or friends
always upheld by the Dune. It
from all around the world.
with lounge and
houses an organic farm,
www.thedunehotel.com
ASIAN TRAVELLER
SEPTEMBER 2010
PROFILE
Grand Plaza
Hospitality meets serenity
G
The round the clock restaurant
makes the guests enjoy their
rand Plaza, Munnar is a
plantations. Elegance, Ambience
place that convenes
and Suite-rooms
offers quality
holidays with more options for
ambience of the scenic
are the different
service and a
activities and leisure. The sight of
vistas of green nature without
accommodations
discrete
waters cascading down a hill from
compromising in luxury, food and
provided here.
atmosphere.
a height of around 1600 meters is
mist filled valley.
Each room is
It is a great place to relax and
exquisitely
off, the fully
captivating surroundings make an
unwind. Fresh greenery adorns
furnished, with
equipped
outstanding picnic spot and
the entire landscape with plenty of
all modern
board room,
trekking point.
lighting.
facilities like
overlooking
www.grandplazamunnar.com
Grand tee
Dr. Xavier Mathew M.D. MD
Srijeet Teqedat GM
cable connection, cold/ hot water,
the golf course can
spacious rooms that offer a
24 hours room service, direct
accommodate 150
breathtaking view of the tea
dialing telephones etc. It provides
people for corporate
It has 38 elegantly furnished
a soothing ambiance and perfect setting for a romantic getaway. Grand Spices, the
ASIAN TRAVELLER
events. Tourists attractions including Eravikulam National Park (15 km
multi-cuisine
from Munnar),
restaurant at Grand
Nyayamakad Waterfalls
Plaza with majestic
(10 kms from Munnar),
setting serve Indian,
the kurinji habitats in
Chinese and
Munnar, Kodaikanal
Continental cuisines.
and the Nilgris are
SEPTEMBER 2010
an awe-inspiring one. The
200
PROFILE
Poovar Ayur veda Village
Healing the natural way
P
oovar is an explorer’s haven. Placed on an island of indescribable beauty, Poovar Ayurveda Village is one of the places where the 6000 year old ancient healthcare system is still practiced at its purest form. The newly expanded Ayurveda facility boasts of one of the most spacious therapy centers in Kerala. To establish optimal health in every person be it be physical, mental or spiritual is the motto which is achieved by establishing an energetic equilibrium in the functions of the body humors and alteration in life style. The Ayurveda village has been expanded on 22 acres of landscaped gardens and has added 10 spacious Ayurveda land cottages including 2 suites. The specialized Ayurveda restaurant has been renovated and caters to the
PARTNER COUNTRY
202
discerning guest with a superior selection of authentic Ayurveda Cuisine to choose from. This comprehensive A la carte menu gives variety and choice to the guest. A free flowing swimming pool has also been added to enhance the guest facilities at the Ayurveda Village. All treatments are decided after a careful examination by the physician. A team of experienced doctors and therapist’s practice this traditional art form in the
ideal environment in order to maximize the healing potential. The treatments offered here include rejuvenation therapy, body purification program, body
immunization therapy, stress management therapy, weight loss program, degenerative joint problems
the resort with a short boat trip across the breathtaking backwaters of Kerala. The ‘Ayurveda Village’ at Poovar Island Resort lies away from the hustle and bustle of the city, hidden amidst swaying coconut palms, endless golden sands, the deep blue along with yoga and sea, breathtaking sunsets meditation programmes. and lush flora. Poovar Ayurveda Village Poovar Ayurveda Village is 45 minutes drive from is managed by Aitken Thiruvananthapuram airport Spence Hotels & Resorts. and the final journey ends at www.aitkenspencehotels.com
TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
PROFILE
Fortune Hotels
Leveraging on the power of spread
H
onoured with prestigious
thought out growth strategy. In
awards, and with its
accordance with the above
balanced approach
strategy, the Fortune brand has
towards growth, expansion and
been further categorized into
brand extensions, Fortune Hotels
several brand extensions, each
is a leading “First
catering to specific
Class Full Service
needs.
Business Hotel
The chain
Chain” with 61
offers full service
Alliances and 33 Operating Hotels
without compromising on quality,
across 45 cities. Operating mid
at a very people-friendly price.
market to upscale hotels across
While business travel accounts for
the length and breadth of the
much of its revenue, convenient
country for the last fifteen years of
locations, excellence of cuisine,
its existence, it is one of the
attentive service and competitive
business locations in metros, mini
fastest growing hotel chains in
pricing, has made it popular with
metros and key leisure locations.
travellers, the chain attracts a
India in the segment.
travellers in all categories, both
The ‘Fortune Park’ hotels are
large number of leisure travellers
domestic and international.
business hotels in the mid-scale,
with its convenient locations,
between 3-4 star categoriesThe
service quality and excellent
The chain has extensive expansion plans of augmenting
The ‘Fortune Select’ are
Patronized mainly by business
the number of rooms from the
upscale hotels in the 4+ to 5 star
‘Fortune Inn’ hotels are full service
cuisine. ‘Fortune Holidays’ has
present 4883 to 5400 over the
category offering contemporary
business hotels with 30 to 50
been created to specially cater to
next two years, as part of a well
product and services, located at
rooms.
the domestic leisure segment.
Hindustan Beach Retreat
By the cliffs, beside the beach
V
arkala is a destination that
and snacks, the poolside
sprang up the charts in
barbecue, seafood restaurant on
terms of foreign tourist
the roof top, multi cuisine
arrivals seeking leisure and sun. A
restaurant serving Indian, Chinese
perfect place to
and continental
unwind and do
dishes, roof top
nothing, it gives
conference hall
you a real holiday
turtle bay spa are
experience.
some of the
Hindustan Beach
highlights here.
availed.
renowned for its 2000
The place is renowned
Temple, the Sivagiri Mutt.
Retreat is one of the popular
Ayurvedic treatments, backwater
departed souls on the
hotels at the beach Varkala
cruises, heritage tours are also
legendary Papanasam
The resort is
located in south Kerala. 27 well
Beach as it is believed
appointed rooms here offers
that the waters of the sea
spectacular views of the Arabian
absolves the sins and
Sea as well as the luxury of
gives peace.
complete solitude apart from the sounds of nature. The swimming pool overlooking the blue sea, juices
PARTNER COUNTRY
204
year old Janardhna
for doing the rituals for
accessible by road, 55 Anil Kumar Partner
Km North of Thiruvananthapuram. The place is also
The mineral water springs on
connected by train to other major
the beach are considered to be a
towns.
natural healer for different
www.hindustanbeachretreat.
deseases. Varkala is also
com.
TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
PROFILE
Keralagreener y
Your gateway to God’s Own Country
K
erala greenery, one of the
including Kerala and
upcoming names in the
Lakshadweep are
inbound tour operation
available on their
sector in Kerala is bringing in a
website catering to
good number of tourists to visit
the various tastes
the vibrancies of gods own
and requirements of
country. A professionally managed
the travellers. The clients are
ISO 9001:2000 registered companies are different from
always provided
others as its marketing, cash and
personal attention
other transactions online.
from the moment
Always client focused the company was founded by Subhash Ghosh in 1999 which
they set foot in
professional staff and English-
followed a saga of success in
Kerala, until
speaking chauffeurs will take care
terms of satisfied customers,
they depart. It
of them for a relaxing and a
innovative products etc. Various
is always
comfortable stay. Kerala
web tools and websites are
ensured that
greenery’s major clientele are
implemented for regional
the money
from the UK, other EU Countries,
marketing in different counties
they spent
Australia, USA. Domestic
supplementing their parent
here is always
operations also constitute a
website.
worth it.
major part of it.
A large number of packages
ASIAN TRAVELLER
SEPTEMBER 2010
The
www.keralagreenery.org
205
PROFILE
Ambica Empire
The hotel with a heart
S
Conventional Energy Generation.
tanding fabulously in
a coffee shop and a fantastically
the General Manager R.
downtown Chennai with a
live pub and a latest spa are the
Kalathinathan, a veteran in the
unique and royal
offerings of the place for the
Hospitality Industry has been
classiness and craft wrapped in
ambience Hotel Ambica Empire is
business and luxury travelers. All
meeting the standards of
true passion for innovation and
in the forefront of creating new
standard facilities are made
contemporary
hospitality experiences for the
Internet Wi-Fi is available in the
hospitality.
discerning travellers. Blending a
hotel.
The group is The hotel looks
sense of the past
also on a
with what is
sprightly new with
major
contemporary has
lots of activities
expansion
been the focus in
happening all
spree with 10
creating the
around and newer
new
ambience in the
facilities being
properties
hotel.
added on. The
coming up in
promoters have
different
The hotel is
Being an epitome of
states.
located at the city centre with
studied and incorporated the best
close proximity to the nodes of
of the facilities and services
transport and major business and
observed from their globetrotting.
Ambica Empire, the hospitality
service delivered with an attentive
shopping centers.
This hotel is truly at par with any
division of the Ambica Group also
personal service by an
luxury hotel in any part of the
has interests in Agarbathies &
experienced team exceeds the
world.
Aroma Industries, Real Estate,
expectations of the guests.
90 well appointed rooms, five banquet halls seating 20 to 500 people, a multi-cuisine restaurant,
The hotel and the team led by
Hotel
Multiplexes, Complexes & Non-
www.ambicaempire.com
Sagara Beach Resort
With a personal touch
O
ne of the quality
return to the hotel whenever they
rooms, with twin beds, and a
accommodation and
visit Kerala.
balcony each room from where
recreation providers at
the Light House Beach of the
Sagara Beach Resort has 28 well appointed air conditioned
one can have the view of the Arabian Sea and the beautiful beach.
renowned resort of Kovalam, the
The Winter
uniqueness of Sagara is the
Qualified and experienced practitioners and masseurs render
warmth of hospitality and quality
House almost
authentic treatments here. The
of services extended to the
adjacent to the
resort has a swimming pool. The
guests. The professional service
Sagara Beach
roof top restaurant itself allures
extended here makes the guests
Resort and set
the guests by offering a wide
amongst the
variety of delicacies.
Sisupalan MD
palm groves in tropical
surroundings is superior and
telephone, CTV, mail and
spacious. These twin bedded
message handling, safe deposit
rooms have window seating, cable
locker, cloak room, doctor
TV, a small Kitchen area with
on call, money exchange,
refrigerator, en-suite rooms and
laundry, tour and travel
private balcony to the rear which
assistance, airport transfer, multi
is suitable for long stay.
cuisine restaurant, room service,
The Ayurvedic Centre of the
PARTNER COUNTRY
206
The property has all modern facilities including internet cafe,
laundry, hot water, boating
resort offers therapies and
cultural performance etc.
massages in the professional way.
www.sagarabeachresort.com
TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
ebsite and visit our w e win attractiv prizes!!!
www.customizedtshirts.in
PROFILE
The Somatheeram Ayur veda Group
Heal while you holiday
S
omatheeram Ayurveda
The lush landscape of
in a classy style with most of them
beach village close to the
resort is the World’s First
Somatheeram Ayurveda Resort
having beautiful gardens in the
Somatheeram and the Soma
Ayurveda Resort and the
has not been altered or modified
front and providing excellent
Palmshore Light House Beach,
flagship property of the
Kovalam are the
Somatheeram Ayurveda Group
other beach
resorts found by Baby Mathew.
resorts of the
Located by the Chowara Beach South of Kovalam, 21 km from
group serving in any way to build the various
Ayurveda and
Trivandrum Airport, it opened the
facilities and
Yoga packages
doors of Ayurveda to the
amenities as
while Soma
international tourism map in 1985.
they are
Kerala Palace at
developed in
Chempu, Kochi –
sustainable tourism through
an eco-friendly
Kumarakom road,
traditional Indian healing system
concept. Built
Soma Kuttanad at
The group is a byword for
with eco-
that originated over 5000 years ago. The Ayurveda treatment centres of Somatheeram Ayurveda
Baby Mathew, CMD
friendly materials, the
views of the sea.
Purakkad, Alappuzha and Soma
The restaurant provides a
Birds Lagoon Thattekad, Kochi are
choice of about 250 different
the resorts at the backwaters.
Group resorts have been
lodging facilities are designed
Ayurvedic vegetarian dishes,
Soma Houseboats Alappuzha
conferred the prestigious Green
with proper ventilation to allow
salads and juices. Non vegetarian
gives you an onboard experience
leaf status by Govt. of Kerala
natural air flow. The cottages,
and multi cuisine food is also
of life in the Back waters.
ensuring adherence to authentic
Kerala Houses, the deluxe suites
available.
www.soma.in,
Ayurveda.
and the ordinary rooms are built
Manaltheeram, an Ayurveda
www.somatheeram.in.
Travancore Court
A hotel par excellence
T
ravancore Court one if the
Ernakulam Junction Railway
Banquets. It has a boardroom for
connectivity, Travel Desk, Roof top
quality accommodation
Station. This hotel is a wonderful
exclusive meetings and a
swimming pool, Fitness Centre,
provider in the heart of
springboard to tourist attractions
business centre with cutting edge
Sauna, Jacuzzi are available in the
communication facilities. All
hotel.
Cochin is designed for
of Cochin.
people seeking both
Travancore Court
standard facilities including Wi-Fi
The East India Company, the
business and leisure.
has 50 tastefully
multi-cuisine restaurant in
The hotel finely blends
appointed rooms for its
Travancore Court is lavishly
traditional interior
guests including The
spaced and offers a wide relishing
styling with
Presidential Suites,
spread of Kerala, Moghlai,
contemporary comforts
Executive Suites, Suite
Chinese and Continental cuisines.
and celebrates
Rooms and the Deluxe Rooms, all
The Coffee Shop, made distinctive
the culture of
exuding character with their
by its exquisite décor serves up
the land with
polished wooden floors,
lip-smacking Italian and
its antiques,
Chesterfield Sofas and metal
Mediterranean fare and a rich
furniture,
crafted cots. The suites, some of
array of desserts. At The News
murals and
which overlook the Arabian Sea,
Room, the theme-based coffee
paintings.
have luxurious living rooms and
shop, one can sip on delicious
Close to all
sumptuous bedrooms. The
coffee and bite into scrumptious
major
Suresh Sukumar, GM
Presidential Suite stands apart
snacks while flipping through
shopping and business centers in
with its Jacuzzi, bar counter and
newspapers and magazines or
Cochin, it is 45 minutes drive from
exotic décor.
chat with friends and try out a
the Cochin International Airport and 5 minutes away from
PARTNER COUNTRY
208
The hotel is also an ideal place
game of cards.
to conduct conferences and
www.Travancorecourt.com TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
HOSPITALITY
Tourism DNA launches operations from Bangalore
T
ourism DNA (Le Tourism
specialised areas of tourism,
Destination Management
marketing associate for Tour USA
DNA Pvt. Ltd.), a
travel and hospitality. TDNA draws
Company for USA and Canada.
for India, South Asia and the
specialized player in the
strength from the in-depth
With offices in New York and
Middle East.
niche areas of Marketing,
understanding and hands-on
Toronto, Tour USA’s professional
Consulting and Human Resources
experience of the founder and his
team provides specialized
Tourism DNA works with a
for the Tourism, Travel and
team of associates and
incoming services in American
Wellness tourism start-up “Trawell
Hospitality industry, has launched
consultants.
and Canadian destinations.
India” to provide them marketing
Tourism DNA is the preferred
and operational support.
“Our consultants and
operation from Bangalore.
marketers are in constant touch
Speaking on the ocassion Gopinath Nair, Founder & CEO,
with the travel
Tourism DNA said, “I felt the time
and tourism
was ripe for the launch of a
industry in
specialized player in this niche
India and other
space of Tourism marketing and
target markets
consulting.
of South Asia. We have also
With the winds of recession behind us and sure signs of growth in the Tourism and
Gopinath Nair Founder & CEO Tourim DNA
opened sales and marketing operation in
Hospitality sectors, there would be an ever increasing need for
the United States to cater to the
high quality specialists in this
growing need for marketing and
area.”
representation in the American continents,” added Nair.
TDNA aims to create significant value to its clients and partners in these highly
ASIAN TRAVELLER
On the consulting side,
Tourism DNA has signed up with Tour USA, a leading
SEPTEMBER 2010
Capt. C.P. Krishnan Nair, Chairman, Leela Hotels plants a coconut sapling at The Leela Kovalam. Also present is G. Biju Krishnan, Editor, Asian Traveller Magazine.
209
PROFILE
The Silver Tips
Where you are a star
T
he Silver Tips, Munnar,
derives inspiration from a movie
stands on the site where
classic, from around the world, or
Pankajam, a well-known
from India.
cinema house (1920-1990s),
Starting from the door, this
was located. In a nod to the
includes arresting art, brief textual
place which was the only venue
descriptions, and fixtures and
where the people of Munnar
furnishing embellished with
gathered for an evening’s
cinematic symbols and motifs. You
entertainment, the Silver Tips
could sleep with the stars in an
added the grand theme of visual
American Beauty room, a
entertainment to the warm
Padayappa room, a
hospitality to provide a
Chemmeen room, or a
unique an experience.
Jodha Akbar room. If it is another cast you fancy,
The premium resort mirrors the world of
try the Nagarahavu
movies. Its décor and
room, Prema Loka room,
ambience reflect the grit
Cinema Paradiso room
and glamour of the silver screen right from the
James Mathew MD
or the stately Sholay suite. The chambers also
lounge and lift lobbies to the
have generous tributes to
rooms and restaurants. Most of
legendary directors, composers
the sights seems familiar from the
and playback singers.
world of cinema and its magic
This delightful dip into
beckons at every turn. It begins
celluloid dreams and dramas
with the grandeur and rich
continues the way up to the
ornamentation of the Mughal-e-
spacious Megaplex conference
fitness fanatic, there is the Off
not forget that this hill station of
Azam lounge, extends to the
hall with state-of-the-art facilities
Screen multi-gym to see to it that
breathtaking beauty is surrounded
mythical appeal of the multi-
that can be used for corporate
you do not waste away.
by places worth a visit at any time
cuisine Mayabazar restaurant, and
conclaves or friendly get-
runs to the Sound of Music coffee
togethers. The Interlude
pampered, there is the Ayurvedic
plantation commodities are
shop, where you can imbibe the
recreational area with indoor
spa that relieves stress,
available at bargain prices. The
best of Munnar’s teas while
games and the well-stocked
rejuvenates your body and
good folk at the centrally situated
tucking into delicious vegetarian
Behind the Scenes video library,
imparts the basics of practising
Silver Tips, led by Managing
fare. The design of each of the
which lends DVDs, books and
yoga. While the fun of films can
Director James Mathews, should
Silver Tip’s 48 luxurious executive
magazines, help you get rid of the
make your family’s holiday in
be able to advice you on how to
rooms and two opulent suites
blues on a rainy day. If you are a
Munnar an unforgettable one, do
best go about it.
And if you prefer being
of the year and markets where
The Silver Tips, the EVM group’s foray into the hospitality segment, lacks no modern amenity. There is satellite television and direct-dial telephones with voice mail in all the rooms, broadband internet access, and a wi-fi network. Not to mention top-class service from a team of courteous and efficient staff, including room service waiters who bring you a bottle of water with a smile at two in the morning. www.silvertipsmunnar.com
PARTNER COUNTRY
210
TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
HOSPITALITY
The Residency Group opens sixth property in Puducherry
T
he Residency group of
restaurant which offers Breakfast,
scene, the endless stretches of
patronage of the visitors to other
Hotels has opened its sixth
Lunch, Dinner, and amply stocked
un-spoilt virgin beaches and
properties, carefully thought out
property at Puducherry –
bar.
backwater make The Richmond
feedback and several words and
Puducherry an unique experience.
smiles of encouragement”, says
The Richmond Puducherry. With
The unmistakable French
this the Group has presence in
connection, the tree lined
key destinations of Chennai,
boulevards, the quaint colonial
that this expansion has been
Coimbatore, Bengaluru,
heritage buildings, the spiritual
possible because of the continued
“One can take pride in the fact
Benny George, Resident Manager at The Richmond Puducherry. The Richmond is
Puducherry and Karur. The hotels
approximately one km from the
are very attractively priced and
railway station located on the
cater to the needs of the
French Town and close to Sri
discerning business traveler,
Aurobindo Ashram making it a
offering warm, efficient and
convenient destination for a
personalized services.
discerning traveller as well as a
The Richmond, Puducherry is
leisure traveller to the beach.
a property of The Residency
Each hotel is centrally located,
Group of Hotels and is currently
making them an ideal choice for
operated to the Residency
the traveller, both business and
standards to make your stay with
pleasure. The distinguishing
us truly memorable.
factor of the chain is its food and
The currently operational Hotel
beverage operations and its
offers 14 well-appointed centrally
restaurants are amongst the most
air conditioned rooms. It has a
popular in the respective cities.
ASIAN TRAVELLER
SEPTEMBER 2010
211
KERALA TRAVELLER
Kerala Tourism’s website wins PATA gold award
K
erala Tourism’s global consumer travel site – www.keralatourism.org has been awarded the prestigious ‘PATA Gold Award 2010" for the best website. “The keralatourism.org website is integral to Kerala Tourism’s worldwide marketing effort to promote Kerala’s Kodiyeri Balakrishnan amazing Tourism Minister holiday experiences to the world,” said Dr V Venu IAS, Secretary, Kerala Tourism. “Keralatourism.org attracts one million visits each month and is the digital centerpiece of Kerala Dr. V. Venu, IAS Tourism’s Tourism Secretary marketing activities around the world, so to receive a PATA Gold for best website is a great
honour”, he added. Director of Kerala Tourism, M Sivasankar said the new version of keralatourism.org features inspirational content about travelling to Kerala and the variety of exciting experiences the destination offers, drawing upon new technology, a fresh design and a more user-friendly experience for visitors to the website. Since its inception in 1998, keralatourism. org continues to be the favourite online gateway for travellers visiting Kerala. The site has evolved by incorporating the latest technology and trends in the virtual world. The site offers text, photographs, audio and M. Sivasankar, IAS Tourism Director video content through more than 12,000 web pages indexed in major search engines. The website
Condor offers direct connectivit y bet ween Kerala, Europe
T
he tourism prospects of
in the initial stages. Boeing 757-
Kerala are bound to increase
300 aircraft will be used to fly in
manifold with the introduction of direct air connectivity
this sector. The direct flights are
from Kochi to Frankfurt.
expected to infuse a fresh
Condor Airlines, a popular
dose of vitality to the tourism
German airline, will start direct
is currently available in English, Hindi, French, German, Chinese, Italian and Spanish as well as select content in Malayalam. www.keralatourism.org is designed and maintained by Invis Multimedia. It currently receives around four million hits, with over 1,00,000 visitors and 5,00,000 page views a month. The website has won several other acclaims including the Award of Excellence from the
Government of India for the ‘Most Innovative Use of Information Technology and Best Tourism Website / Portal and the PC World Web Award for the best tourism website in India. The PATA Gold Awards are considered to be the leading international award honouring industry stakeholders that have made outstanding contributions to the development and promotion of travel and tourism across the Asia Pacific region.
Eco-township planned in Munnar
A
n eco-township would be set
Balakrishnan, State Tourism
up in Munnar, the picturesque Minister. Munnar with its rich
hill station in Kerala. The state
wealth of flora and fauna deserves
government would prepare a
added measures for safeguarding
master plan for Munnar Eco-
its natural wealth, he added. The
township, said Kodiyeri
master plan would clearly define the different zones meant for commercial, residential,
industry that is reeling under
connectivity between Kerala and
economic recession. It would also
leisure and recreational use.
Europe from November 5, 2010.
offer respite to expatriate
“Munnar would be
The direct flights from Frankfurt to
Keralites to fly home from the UK
developed as an
Kochi via Bahrain from November
and Scandinavian countries as
international eco-tourism
5, 2010 will be offering only
there are no chartered flights in
destination,” said the
‘seasonal flights’ every Thursday
this sector at present.
minister.
PARTNER COUNTRY
212
TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
KERALA TRAVELLER
Hospitality education is a life changing seed K. V. Simon
O
n 14th August 2010, IHM Kovalam organized the first ever grand reunion of their Alumni and formally launched the Institute’s Alumni Association. What began as a small unit in 1990 with an intake of 60 students in a thatched roof structure, today has grown to a fine campus with a strength of nearly 500 students. Many of the students who entered the program in the nineties at the age of 18-20 today are matured fathers and mothers holding positions of Presidents and Vice Presidents of global corporations and Chairman/ Managing Director of their own enterprises. It was a delight to see the metamorphosis of life in many an alumni. Most have realized that
life consists not in the abundance of things they possess, but has a higher purpose beyond learning and earning. Their desire to mentor, help, counsel and guide the younger generation and their commitment to serve the community and contribute to nation building, etc., are very inspirational. I believe this will lead to the launch of a movement resulting in a revolution of love that can transform India. This body of Alumni has come together to be a service and development organism in an organized manner. If hospitality industry is a tree, the hospitality fraternity makes the branches and the fruits are the services we provide to our fellow men in our community contributing to the development of the nation. It was a delight to
hear of the past and present experiences and the professional journey most have undertaken, changing their very life and lives of their parents whose sacrifices and labor of K.V. Simon love sent them to study hospitality. Institution building is an act of faith, and this in turn brings forth much fruit unto the glory of God and good of humanity. IHM Kovalam within a short span of 20 years is a living testimony to this truth. Kerala, with all its inherant intricacies of politics and ideologies did not come in the way of growth and development of a fine institution contributing to the welfare of the community and to the
cause of nation building. In fact the growth and development of IHM Kovalam is inseparably bonded with Kerala’s tourism growth and development. It was the right thing that happened at the right time and at the right place. Divine providence in this project is very evident. Undertaken as a project on a war footing has developed into a robust institution whose Alumni have been shining stars in the horizon of global hospitality. If the past is any indicator, God willing the future has in store manifold multiplied blessings. The synergy of the Institute and the Alumni together can greatly influence the future generation of hospitality professionals and shape the hospitality industry in the right direction. It has been an ongoing passionate mission in an integrated manner with the institutional mission to serve the community and the industry. Service with a sacrifice will not be in vain. That is what life is all about. And hospitality fraternity can excel in it. Let IHM Kovalam Alumni be a pathbreaker and role model in this aspect. IHM Kovalam is a living testimony of how God converts an abandoned property into a prosperous institution bearing abundance of fruits. The author is Regional Vice-President, American Hotel & Lodging Educational Institute
PARTNER COUNTRY
214
TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
ALBUM Grand reunion at IHMCT Kovalam
ALBUM IITM Bangalore Photo Album
ALBUM
Qatar Airways enthralled the Thiruvananthapuram travel trade fraternity with a sumptuous Onam spread. Minister for Devaswom, Kadanapally Ramachandran, Minister for youth welfare V Surendran Pillai, KTDC Chairman Cherian Philip, Municipal Councillors Chala Mohan and Adv. Satheesh Kumar, BK Shekhar, Swami Sushmanandaji were also present on the occasion. The event organised at ‘Alakapuri Auditorium’ was conceptualized and convened by Jaya Prakash Nair, Sales Manager, Qatar Airways, Thiruvananthapuram.
Organic spices for a healthy and zestful life
I
dukki Spices is famous for
Spices. They include forest honey,
it in Thiruvananthapuram”, says
organic spices. K. J. Chacko,
white pepper, black pepper, clove
Chacko. The organic tea is
the proprietor of Idukki Spices
and other innumerable
considered a best rejuvenating
says the idea of starting such a
condiments from the hilly terrains
concoction for cancer patients. All
business sprouted because in
of Idukki. Almost all the products
the products come from Idukki
Thiruvananthapuram it was very
available here are have an
and there is only a slight
difficult to get quality spice
‘organic’ tag attached to it. “The
difference in the price. For
products. Today, it offers a new
organic tea available here is an
example, ordinary tea costs Rs. 50
meaning and value to the taste of
export quality product and I am
in the market, while organic tea,
the only person who is supplying
available only at Idukki Spices at
the Kerala capital. It was
Trivandrum, costs Rs.55.
not through
K.J. Chacko
The uniqueness of Idukki
advertisements
Spices is that only original spices
that Idukki
obtained from purely organic
spices earned
farming practices and sorted from
popularity, but
the natural environs of Idukki are
by capturing
sold here. Overseas or foreign
the hearts of
customers who do not find time to
consumers through their
visit Idukki can visit Idukki Spices
satisfaction.
located at Anna’s Arcade at
The ‘rare products’ which can
Spencer Junction,
be given as gifts to friends and
Thiruvananthapuram and carry
guests are a specialty at Idukki
home a gift pack.
PARTNER COUNTRY
220
TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
KERALA TRAVELLER
Houseboats
High time to go green LEKSHMI P.
is ensured. Not very long ago, the
the clean and clear water bodies
the image of Kerala. So efforts
houseboats in Kerala were rowed
can prove to be hazardous in the
should be made to make optimum
he mention of Kerala
manually. That practice was
long run. The need for taking
use of the opportunity at hand and
invariably brings with the
something which perfectly
some immediate steps can no
portray the State as an entity that
images of lush green fields,
blended well with the placidity of
longer be ignored and maybe the
is sensitive to the growing
backwaters and houseboats. Over
the backwaters. The tourists could
key to this problem is in the
environmental concerns. A step
the years, the houseboats have
enjoy fresh air and take in the
introduction of green technology
like would surely pave way for a
become such an integral part of
whole atmosphere with a
in the houseboats. Over the years,
lot more benefits.
the state’s tourism industry that at
rejuvenating freshness. But sadly
the eco friendly methods involved
times the problems associated
the situation has changed
in this have gained wide spread
for development offered by the
with it are conveniently
drastically since then. The
popularity all over the world and
plying of houseboats in the rural
overlooked. But the recent uproar
mechanization of the houseboats
it’s time that India takes the same
regions are implausible for a
over the enactment of the Inland
has been causing a lot of air and
path too. In an era where the
seeker of ideas. Having an
Vessels Rule has brought many of
noise pollution off late. The
prime concerns are global
attractive park at the area where
these long neglected issues to the
commercialization of the tourism
warming and climate change, it is
boats are anchored and building a
forefront and in a way has forced
industry has made it almost
the moral responsibility of every
platform for the local population
the concerned authorities to mull
impossible to take stock of the
country to contribute in whatever
to interact with the outsiders are
over them. The houseboats have
changes and do the needful to
way possible to ensure positive
some of the steps that can be
long been held responsible for
curb the situation. The tentacles
growth.
taken to make this industry more
polluting the serene backwaters of
of modernization has spread very
Many of these issues can be
the Allepey region. The woes of
far and wide to be able to do any
addressed by the coming together
the local population an idea of the
the environmentalists regarding
sudden amendments. But all is
of the old and the new, which is
differences in cultures that are out
the air, water and noise pollution
not lost. With a whole new
by the synchronization of nature
there but would also help in the
caused by these boats are never
generation slowly awakening to
and technology to produce a
overall development of the rural
ending.
the long term perils of
hybrid. Methods like tapping the
area. So it has got both economic
environmental degradation, there
use of solar energy its fullest
and social viability.
is still hope for the future.
potential or the introduction of
The realities confronting the
T
And as often is the case a trip down the memory lane might be
In addition to this, the chances
profitable. It would not only give
battery operated boats would
industry are very harsh and before
these raging issues. It can’t be
the ultimate solution lies in
prove to be very beneficial. It can
it is too late some constructive
denied that the root of the present
completely doing away with
bring down the use of crude oil
measures should be adopted to
day problems lie in the craze for
technology. Issues like that of
and help in bringing down the ill
save it from utter annihilation. No
modernization. People repeatedly
waste disposal can only be
effects caused to the ecology by
solution would be complete
fail to understand that technology
tackled with the efficient use of
such lethal substances.
without keeping in mind the past,
is something which has to be put
technology. The present day
to use in a judicious way. It is
practice of discarding the human
always wise to stick to the good
excreta and all the other waste in
able to give solutions to a lot of
Again, this is not to say that
Tourism industry has always
present and the future.
played a major role in redefining
old ways when a positive outcome
TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
PARTNER COUNTRY
220
ESSAY Nehru Trophy Boat Race
Setting back waters on fire...
P
unnamada Lake (backwaters) in Alappuzha, Kerala has a special place in the itinerary of those visitors who flock God’s Own Country during the month of August. August is the time for Nehru Trophy Boat Race which takes place on the waters of Punnamada Lake. Held on the second Saturday of August every year this is the most competitive and popular of the boat races and a popular tourist attraction. During a visit to Alappuzha in 1952, the then Indian Prime Minister Jawaharlal Nehru was so thrilled at the performance of the oarsmen of a snakeboat that he jumped into one, disregarding all security arrangements. On his return to Delhi in December he donated a Silver Trophy, which is a replica of a snake boat placed on a wooden abacus that bore his signature and inscription “To the winners
222
of the boat race which is a unique feature of community life in Travancore Cochin.” This trophy later came to be known as Nehru Trophy, and in fond memory of the great man, a boat race also got organised every year. In 1954, the boat race was conducted as Prime Minister’s Trophy at Meenappally Vattakkayal in Kainakary, Alappuzha. Since 1955, the Boat Race is conducted at Punnamada Kayal. On August 14 the 58th edition of the Nehru Trophy Boat Race saw 16 snake boats and around 40 small boats vying for top honours. The Kumarakom Town Boat Club, rowing the Jawahar Thayankary snake-boat, won the prestigious Nehru Trophy this year. Indian President Pratibha Devisingh Patil was among the dignitaries present on the occasion.
ASIAN TRAVELLER
SEPTEMBER 2010
LENS VIEW
For the people of Kuttanadu - a part of Alappuzha district which is known as the Venice of East as result of a large number of canals that crisscross the landscape and the presence of many other water bodies - boats are a part of daily life and it is no wonder that their main means of enjoyment comes in the form of boat races.
It takes a great amount of stamina, training and team effort to row a race boat. It is not easy to row according to the rhythm. Songs composed especially to sing while rowing the boats are called ‘Vanchipapattu’ (literally Boat Song) are very popular and have gained recognition is Malayalam literature.
ASIAN TRAVELLER
SEPTEMBER 2010
223
KERALA TRAVELLER
Kerala to launch global campaign
K
erala is all set to launch
destination for travellers around
its latest global
the world.
advertising campaign in
The Kerala Tourism campaign will also roll out in other major
Filmed with great sensitivity
markets in Europe, including
London through the world
and dexterity, it is a key departure
Germany,
premiere of a new ad film at the
from the usual product-specific
France, Italy,
end of September. The global
campaigns associated with
Spain, the
publicity blitz aims for stamping
tourism boards and targets the
Netherlands,
its stature as one of the top tourist
experiential traveller.
Belgium and
destinations of the world. The high-profile event wilt be attended
Switzerland. A
Following the premiere in
focus area of
London, the campaign wilt hit
by high-fliers and
cinemas screening
celebrities of UK.
‘Eat Pray Love’ in
Conceived by
OBITUARY
Prakash Varma
the campaign
will also be domestic tourists. “Kerala is a Superbrand and a
the UK. Also a
Stark
runaway bestseller,
globally acclaimed destination; I
Communications,
the film starring
wanted to be part of the project
the Brand Agency
Julia Roberts is
straightway,” said Varma.
of Kerala Tourism
based on the real
and directed by
life story of how an
Sunil P. James
“This film is really going to
MD Thapovan
have everyone talking. It is surreal
acclaimed film-maker, Prakash
American divorcee and writer Liz
and communicates the languid
Varma, of Vodafone Zoo Zoo ad
Gilbert spent a year travelling in
beauty, rawness, and the sensual
fame, this new campaign aims to
Italy, India and Bali in search of
and spiritual flow of the land in a
make Kerala a ‘must visit’
spiritual fulfillment.
stirring way,” he added.
We at Asian Traveller mourn the untimely demise of Sunil P. James. May his soul rest in peace.
KTDC to launch medical tourism packages
Cherian Philip’s Blog launched
T
he Kerala Tourism Development Corporation will
be launching a new package aiming at travellers who plan to have their medical treatments along with their holidays. According an official release from KTDC, the package will be planned and executed with cooperation from the major super The website cum blog of KTDC Chairman Cherian Philip has been launched. It was formally inaugurated by CPM state secretary Pinarayi Vijayan. ONV Kurup, Professor George Onakkoor, V M Sudheeran and Cherian Philip spoke on the occasion.
specialty hospitals and international inbound tour operators in Kerala, said Cheriyan
Commonwealth express in Kerala
Philip, Chairman, KTDC. Various treatments for heart, eyes, nerves and bones including surgeries are done here at one fourth of the price compared to various other nations in the US, Europe and Middle East. The dental treatments are also very cheap. KTDC will be facilitating its premium hotels for these travellers in various destinations before and after the treatments.
PARTNER COUNTRY
224
TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
HOSPITALITY
Leisure Villas
Private luxury holidaying
T
he new venture of Thomas
homesteads. But one problem
and resorts
Holidays, the Leisure Villas,
with all these models is that
along with the
has been formally launched
when you have luxury, you can’t
exclusive
at Kovalam. This has been
have privacy; and when you have
facilities like
heralded as a revolutionary
privacy, you can’t have luxury. In
butler service,
concept called private leisure
the Private Luxury Holidaying
private living,
holidaying. This innovative
one can enjoy the best of both
private pool and
concept is all about blending
worlds.
Ayurveda
privacy and luxury in holidaying and having exclusive villas
With this concept, guests can
provided in
utilizes the facilities of the hotels
these villas.
providing ultimate in
These leisure
for tourists who seek luxury along
leisure close to
villas
with privacy, claims the company.
group hotels
celebrate
and resorts.
privacy and
the industry, Thomas Hotels and
luxury to
Resorts is unique in itself as it
travellers
provides unique experiences to
and tourists
almost all sections of travellers.
to God’s own
The group hotels range from
almost all concepts in hospitality
country and
leisure resorts to business city
practiced across the globe.
will create a
hotels with bed and breakfast
never before
facilities.
Kerala as a travel destination has experimented
Mahesh T.S. GM
There are hotels, resorts,
experience
villas, home stays and
ASIAN TRAVELLER
SEPTEMBER 2010
Unlike other business hotels in
www.leisurevillaskerala.com
225
Q&A Making its presence felt... Page 46
What do you think is the future of the industry in Kerala? Can you
Page 40
in this luxury apartment situated
container Terminal and Kannur
midway between the International
National Airport are finally
Airport and the city.
becoming a reality. The Vizhinjam
The major weakness facing the
port which can be considered as
point out the strengths,
hospitality industry is the
the best natural port in the whole
weaknesses of the sector and the
availability of qualified,
world will be developed as a full
opportunities and threats an
experienced manpower. This
fledged port. Intense effort is on
entrepreneur who venture to the
being a service industry a lot
to implement the Kochi Metro
industry has to face?
depends on the services of all
Railway. All these developments
individuals dealing with customers
offer immense opportunities to
13.3 per cent in its tourism sector,
of varied interests and
Asset Summit Suites due to its
Kerala is one of the fastest
background.
unique features and strategic
With a growth rate of around
growing tourism destinations in
As mentioned before the
location.
the world. The Kerala tourism
demand for luxury rooms exceed
industry and the related
the supply, we aim to increase the
due to seasonal variations are a
hospitality industry hence have a
luxury room stock in Kerala and
threat to hospitality since that
vibrant future.
hence help with the hospitality
would mean variations in room
and tourism industry here. Also
tariffs which affect the economics
hospitality industry is the already
with Cochin being the commercial
of the industry. This can be
developed market for luxury stay
capital of Kerala commercial
countered by promoting domestic
with the demand for rooms
activities have increased and
as well as foreign tourism equally.
increasing steadily. Most of the
hence more business travellers
Several major international groups
Asset homes clients who have
are visiting us daily.
are also posing some threat by
The major strength of the
invested with us in this project are NRIs who would appreciate a stay
Infrastructure developments like the Vizhinjam International
Fluctuations in tourist arrivals
entering the Kerala market and hence increasing competition.
Vellapally brothers plan more investments... 40 additional cottages (12 Pool Villas and 28 suites) Rejuvenation Centre with most modern facilities, approved by Kerala new Ayurvedic block etc. In Government with qualified addition to this, we are now doctors and experienced looking at establishing masseurs. Lake side similar properties in nearby swimming pool, out door destinations in Kerala. We barbecue, mandapam for are looking at Greenfield classical art and dance projects as well as taking performances, airover existing properties. By conditioned gymnasium, 2011 September, we should lake front duplex villas etc. be having two more are unique and I am proud properties and our inventory to say that our resort is one should be 120 – 150 rooms of the best in this country in altogether. It is a natural its category and our service brand expansion for us. and hospitality have been Backwater Ripples has recognized as superb by established a trustworthy both the trade fraternity name in the hospitality field and the travelers! and we hope that spreading What is your policy our experience to various regarding expansion and destinations will be development? symbiotic with the future of We are investing more tourism industry in Kerala. than Rs. 20 crore for the How important do you expansion of our resort with think is the role of hotel in Page 44
PARTNER COUNTRY
226
developing a tourist destination? A tourist destination is not just a place, but also its people. Its character is the result of these two interacting factors. As a member of tourism fraternity in Kumarakom, we have been instrumental in laying of roads, improving the social infra structure and living standards of the local populace, creation of jobs for the local population and also nurtured traditional art forms. The trickle down effects have been immense. As a native of the area, I have seen the changes in Kumarakom. I strongly feel, it is incumbent upon the hospitality and tourism fraternity to ensure the positive changes in any tourist destination in which they exist.
years. Our son, Ben is 25 and works as a Groundsman and Landscape Designer and Nicola, our daughter, is studying Shipping, Logistics and Shipping Law at Plymouth University, UK. We have our family home between Reading and Newbury and we also own a home in Murcia, Spain. Please tell us about your hobbies and other interests? My Grandfather was the Chief Justice of Allahabad. His wife was a famous English Illustrator of children’s books (Some 160 in total) during the 1930’s, 40’s and 50’s. I have taken over from my father as Executor of my Great Grandmother’s estate and
along with our Publisher’s, we are still producing her books. They are called Little Grey Rabbit. I also love reading and when work is not too stressful, I get out and jog. I used to be a very keen Marathon runner but my bones are getting rather stiff so I only manage the occasional jog now. Which is your favourite destination? I love Spain, where we have our house, because it is clean, healthy and incredibly cheap! For me, it is a place to escape to with no phones, no television, no email, only peace and quiet!
TRAVEL & TECHNOLOGY PARTNER
ASIAN TRAVELLER
SEPTEMBER 2010
JAZZ
Jazz evening at The Leela Jazz Connect 2010, a concert tour with Francois Jeanneau (Paris), Uli Lenz (Berlin) and Muthu Kumar Varadarajan (Bangalore), an Elysee Fund project organized by the Alliance Francaise and the GoetheInstitute in collaboration with Leela Kempinski Kovalam was held at Leela Convention Centre, Kovalam.
ASIAN TRAVELLER
SEPTEMBER 2010
227
VARIETY
1. Amari, Thailand’s leading domestic hotel brand, has appointed Wim Fagel as General Manager of Amari Residences Bangkok, the newly built property scheduled to open in October 2010.
H. A. Munaff, Former Air India Station Manager, has joined Great India Aviation Services Pvt. Ltd (part of the Air Travel Enterprises Group) as their Regional Director Operations & Training at Kochi.
The Rezidor Hotel Group has announced the appointment of Georges Van Gool as Director of Sales – Corporate based in the Global Sales Office in Dubai.
What is stromhur? (the word that appeared in the recent spelling bee competition)
2. 3.
What is Strine? Caribou is the other name of which animal?
4.
Who was born as Melinda Ann French?
5.
Which is the world’s largest cosmetic company?
6.
Where is the volcano El Misti? 7.
Where are the ABC Islands?
8.
Which airline’s frequent programme is Matmid?
9. Laxmi Mahalingam has been appointed Director Sales at St Laurn Towers, Ahmedabad, Gujarat.
Haridas B has joined The Silvertips (promoted by EVM Hotels PVT Ltd) Munnar, Kerala as General Manager Sales.
Who was Sam Patch?
10. In a cobweb, what does
Anand Nair has joined The Muthoot Plaza in Thiruvananthapuram as General Manager
‘cob’ mean?
Compiled by JEEKAY
Send in your answers to info@mediastepsindia.com with TYKC36 in the the subject line. Answers should reach us before the 30th of this month. Answers to TYKC 35 1. Conformite Europeenne (French for ‘European Conformity’) 2. Germany 3. The value of ‘pi’ is 3.14 (interpreted as March 14) 4. Decorative arrangement of paper flowers (origami + ikebana) 5.
SEPTEMBER 2010
You Tube 6. Petroleum 7. Cotton candy (Fr. ‘Barbe a papa’) 8. It is
IITM, Mumbai
03 - 05
PATA Travel Mart, Macau
14 - 17
KTM, Kochi, India
23 - 26
World Tourism Day
Japanese for a spy and ninjutsu is espionage (nin – stealth + jutsu – art) 9. Sunrise (Japanese ‘hi’ – sun & ‘tachi’ – rise) 10. Leghorn (Livorno is Italian for Leghorn)
TYKC 35 - WINNER
27
OCTOBER 2010 IT&CMA and CTW, Bangkok Dussehra, Mysore, India
05 - 07
NORMAN JAHNYCZ Lonsdale St, Melbourne Victoria, Australia
17
ITB ASIA, Singapore
20 - 22
Aviation Outlook Asia, Singapore
26 - 28
One all-correct entry will get Free Stay at Le-Meridien, Kochi
[ 2 nights and 3 days for two ]* Nestled amongst 25 acres of coconut groves and backwater rivers, Le Méridien Cochin Resort & Convention Centre sits at the heart of one of India's most naturally beautiful cities, Kochi. This prestigious landmark houses 5 floors of luxurious accommodation for international business and leisure travelers. The 151 spacious rooms and suites, most with breathtaking views over the manicured gardens and the backwaters. * Conditions apply
NOVEMBER 2010 World Travel Market, ExCeL,London
08 - 11
Pushkar Fair, Rajasthan, India
18 - 21
IITM, Pune
27 - 29
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LIST
LIST OF ADVERTISEMENTS No. Name 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. 43. 44. 45. 46.
PARTNER COUNTRY
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Abia Tours Air India Aitken Spence Hotels & Resorts Alila Diwa Aloft Hotels Ananda Inn Pondicherri Anavilasam, Luxury Plantation House Asset Summit Assured Hospitality Ayurbay Beach Resort Backwater Ripples Beach Orchid Hotel Broocklieen Cane & Bamboo Carmelia Haven Plantation Resort Cherai Beach Resort Clouds Valley Leisure Hotel Cochin Fire Tech Cosmos Tours & Travels Deshadan Resorts & Hotels Dr Abhilash's Omega Dental Clinic Dr.Franklin Panchakarma Centre Dubai Tourism & Commece Marketing Dune Eco Beach Hotel East End Hospitality Edassery Kayal Resort Executive Events Fortune Hotels Fragrant Nature Retreat & Resorts Freedom Holidays Genser Holidays Global Dental Solutions Golden Sands Beach resort Grand Plaza Munnar Green Woods Hindustan Beach Retreat Hindusthan Hotels International Hotel Ambica Empire Hotel Sea Face IITM Intersight Tours & Travels IT & CM JC Travels Kadavu Resort & Ayurveda Resort Karnataka Tourism KCTC Pvt. Ltd. Kerala Tourism
Page 141 49 21 23 31 51 225 63 35 201 232 139 211 91 127 69 217 155 111 131 157 4 45 67 75 227 11 187 189 93 183 181 185 165 59 19 97 135 200 73 219 215 79 231 209 17
47. 48. 49. 50. 51. 52. 53. 54. 55. 56. 57. 58. 59. 60. 61. 62. 63. 64. 65. 66. 67. 68. 69. 70. 71. 72. 73. 74. 75. 76. 77. 78. 79. 80. 81. 82. 83. 84. 85. 86. 87. 88. 89. 90. 91. 92. 93.
Keralagreenery KTDC Hotels & Resorts Kuwait Airways Lake Palace Resort Lakes & Lagoons Le-Meridian Resort & Convention Centre Lubua State Tower Lulu Convention Centre & Hotel Marvel Tours Mir Tours Misty Mountain Muthoot Backwater Cruises Muthoot Cardamom county Muthoot Plaza Nandhana Grand Old Harbor Hotel Radisson Resort Temple Bay Rainbow Cruise Ramada Resort Regent Lake Palace Hotel Riya Tours & Travels Rover Holidays RUBY Arena Hotel Sagara Palace & Resorts Somatheeram Ayurveda Group Somatheeram Health Resort SP Grand Days Srilankan Airlines SRM Hotel ST Laurn Hotels & Resorts Surya Samudra Private Retreats Swagath Holiday Resort T & U Leisure Hotel Tamilnadu Tourism Thailand Tourism The Golden Chariot The Leela Palace, New Delhi The Silver Tips The South Park Thomas Hotels& Resorts Travancore Court Travel Planners Travel Tours Vista Park Hotel Vistas Exim Vythiri Resort You & Nature Tour Experts
81 213 1 55 105 191 15 83 117 203 199 195 53 99 107 57 13 145 41 229 77 125 209 197 85 205 65 29 119 33 47 149 89 5 3 27 2 153 143 71 61 179 25 37 207 101 193
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