Case Study Asian Partnership on Emerging Infectious Diseases Research
ResearchSEA’s successful promotion and training ResearchSEA employed a media professional to conduct a media training workshop with APEIR researchers ahead of the APEIR Regional Conference. This boosted the confidence of the teams in conveying the key findings presented at the conference to a wider audience. An initial alert was sent to the media to inform them that the event was taking place and invite them to a press briefing at the end of the week. Drawing on what they had learned earlier in the week from the media training workshop, as well as from their individual coaching, the lead APEIR
Case Study
Background In 2006 the threat of avian influenza (H5N1) spurred a five-country collaboration to improve policy and surveillance of infectious diseases in Asia. In 2009 a new pandemic; H1N1 swine flu, threatened to kill millions around the world. Lessons learned from H5N1 were applied to the new emerging disease thanks, in part, to the collaboration, known as the Asian Partnership on Emerging Infectious Diseases Research (APEIR) , which is supported by the International Development Research Centre’s (IDRC) Ecohealth Program Initiative (www.idrc.ca). In January 2010, about 120 researchers from across Asia (Cambodia, China, Indonesia, Laos, Vietnam) met in Kunming, China, at the 5th APEIR Regional Meeting, to discuss the results emerging from their work on emerging diseases. The programme covered policy-relevant research that addresses determinants and consequences of emerging infectious diseases. The stories ranged from confirmation of wild birds as likely transmission vectors of H5N1, to the impact of outbreaks and control measures on small scale and backyard poultry farmers in the region.
researchers for the five study teams were able to speak confidently to journalists at the press briefing as well as subsequent phone-in interviews. IDRC’s program managers and specialists were also interviewed during and after the Kunming meeting. ResearchSEA’s support also included compiling a list of media companies and journalists engaged in the topic of health and disease, and following up with interested journalists by phone and email.
Case Study Asian Partnership on Emerging Infectious Diseases Research Successful promotion in over 200 media outlets... The news and major findings from the conference was covered in 210 media outlets including Xinhua, Reuters, Science and many others. Some examples of the coverage include: • International Centre for Trade and Sustainable Development • Investors Business Daily • Investors.com • iStockAnalyst • Life Jingwei • Malaysian Insider, The • Meat Trade News Daily • Modernghana.com • Nature Reserve Research Center of State Forestry Administration • News: Avian Influenza • NewsNow • Newstin • NNT News • NYTV.com.cn • Online Medical Encyclopedia • Ontario Institute for Cancer • Peninsula - Online, The • PharmNet.com.cn • Planet Ark - Online • Poultry Site, The • ProMED-mail • Puyang News • QualityHealth.com • Quote.com China, Canada, Germany, Hong Kong, Singapore, Spain, United States • Science and Technology Daily • ScienceNet.cn • Scoop Auckland, World • Shanghai Daily - Online • Sichuan Online • Silobreaker • Sina • Star, The • Straits Times, The • Suizhou Online News • Swine Flu War • swineflunews
• Taiwan Environmental • Tantao News Network • Tech-ex.com - Medical Equipment Channel • Technology Promenade • Thomson Reuters - Online • Topix • UNICEF • USA Today • Vietnam News • Wild Bird Waterers • Wildlife Disease News Digest • WorldPoultry.net • Wuhan University of Technology newspaper • Xianghu Net • Yahoo! News • Young Times • Youth Online News
News coverage by Country China United states United Kingdom Netherlands
Singapore Vietnam Cambodia India Malaysia New Zealand Other No country listed
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Case Study
• Anglo Chinese Investments • Asian Poultry Magazine • Avian Flu Diary • Avian Influenza News And Blogs • Bernama-Mandarin News • Bird Flu Watch • Brunei Times, The • Business Alliance • Cambodia News • China Animal Disease Control Center • China Ganzhou Network • China News Net • China Review News • China View • China Youth Net • China.com • China.org.cn • chinafowl.cn • Congoo • CRIEnglish.com • Discovery Buzz • ebiotrade.com • eNorth News - Online • Europe and China Network • farmer.com.cn • FindHealthNews • Flu News Blog, Network • Flu Trackers • flu.org.cn • Focus on H1N1 • Gansu Science and Technology Agency • Guangxi Network • H5N1 News and Resources • Healthy Living Network • hebei.com.cn • hi.baidu.com • ifeng.com - Finance Channel • Individual.com • Info Flu, Indonesia • Intellectuals Network