5 PRINCIPLES OF ASICS SHOES – WHAT GOES INTO EVERY SHOE
We design our running shoes with intent. When each new design is created, we ask the following questions: • • •
Is this shoe created for speed or pure comfort? Will the shoe need stability over rocky terrain or pounding the pavement? Should the fit be snug or roomy?
When the shoe’s intent is known, we further define the design within five principles. Each attribute contains a range that reaches from one extreme to the other. In the end, we create a shoe that is perfected for its purpose.