VOL 8 ISSUE 3 2015
KSA SR 25 KUWAIT KD 2.50 BAHRAIN BD 2.75 QATAR QR 30 UK £ 6.5 JORDAN JD 7.5 LEBANON LL 20,000 MOROCCO DH 75
THE ULTIMATE DESTINATION FOR YOUR DESIGN INSPIRATION
Kissed by the Mountains in Alila Jabal
Akhdar, Oman
Egypt’s ‘The Gate’ Designed for Exemplary Green Living
Salone del Mobile 2015: Milan Makes History
A TRIP TO CHANG’AN AVENUE IN BOOMING BEIJING!
EGP 20
Living Well at 38,000 Feet!
Blend Furniture’s In-Store Experience Opens in Heliopolis
‘Our Wedding Carnival’ Making Marriage Easier
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FABRICS AND CURTAINS
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Director’s Note Dear Readers, With the near completion of the end-of-year finals, we can safely say that summer is here!
With that in mind, we had carefully considered the question as to how we could approach the hot season to make it even more hip! Travel and hospitality was one such theme as we explored the excellence of design in both villas and hotels all over the world.
As a side note, since Ramadan has once again blessed the world, we would like to wish all our readers a Ramadan Kareem! Hoping that this month of peace and mercy will serve to unite humanity even more and more! Managing Director
Jessica Yeramian
Chairman Enass Mohamed Sleem Alkhair Managing Director Jessica Yeramian Editor in Chief Wael Mongy Editorial Department Nader Ramadan International Content Researcher Maha El Masry Art Director Maged Boutros Sales & Marketing Manager Maged Othman Sales Executive Mohamed Hassan Design Contributor Arch. Karim El Hayawan Assistant Managing Director Raghda Moustafa Assistant Dist. Manager Ahmed Abdel Salam Distributors Ahmed Gamal Sherif Hussien Financial Department Hatem Ghandour Ahmed Galal IT Manager Osman Afifi Printing Sahara Printing Company Distribution ASK for Supplies and Services Now sold at all Al Ahram and Al Gomhuria news stands. ............................................................................................ HEAD OFFICE 65, 263 St., New Maadi, Cairo T & F 25192627 M 0106 2716271
ASK Magazine is Alsharie Alarabi publications Limited Registered in England & Wales Ltd. Registration 4265325
Copyright All rights reserved. Reproduction in whole or in part without written permission is strictly prohibited.
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Distribution Points Zamalek Diwan Book Store – La Taverna – The Coffee Bean & Tea Leaf – Tabasco Café – Arabica Café – Mix Café – Rigoletto – Einestine Café – Euro Deli – The Crave – Gezirah Sporting Club – Romancia Book Store – Zamalek Book Store – Orange Café – Café Goal – Segafredo – Orangette – No Big Deal – Cilantro – Dar el Shorouk (Inside Beano’s Café) – Mori Sushi – Ciccio – Quick – Mobil Shop - Mohamed Al Sagheer Beauty Salon - Abou El Sid - Bakery Marriott Hotel - pottery Café - Alef Bookstore - Black Stone - Coffee Shop Company - Gloria Jeans (inside Gezirah Sporting Club) - Coffee Shop Company - Trombieta - Limes. Downtown Casper & Gambini (Nile City) - Dar el Shorouk (Talaat Harb Square) – Bon Appetite – AUC Book Store – Café Riche – Cilantro – Dar el Sherouk (Inside Beano’s Café) - Mohamed Al Sahgeer Beauty Salon (Semiramis InterContinental Hotel) - Mohamed Al Sagheer Beauty Salon (Grand Hyatt - Galleria) - Mohamed Al Sagheer Beauty Salon (Four Seasons Nile Plaza) - Bakery Marriott (USA Embassy) - Baraka Optics. Mohandessin & Dokki Trianon – Solidaire – The Coffee shop Co. – Ahmed Rehan Beauty Salon – Pasqua Café – Makani – Cocolina – Café Mo – Pottery Café – Volume 1 Book Store – Momento Café – Samia Allouba – Tabasco Café – La Pietra – Spectra – Al Cantina – Cilantro – Second Cup – Tirol – Retro Café – Fratelli – Beau Jardin – Andrea – Kenzy – Maison Thomas – Ciccio – Prestige – Bert’s – Mori Sushi – Cedars – Ryta Clinic – Tarek Nail Center – Tabasco Café – Roastery – Cilantro (Dokki) – Dar el Shorouk (inside Beano’s Café) – La Cassetta – Lipstick – Orange Café – Quick – M&S Beauty Salon - Ahmed Hazem Beauty Salon - Ahmed & Abdo Beauty Salon - Mohamed Al Sagheer Beauty Salon - Kriss - Sidi Mansour - Costa Coffee (Mesadak) - Bent El Sultan Café - Pro Center Gym - Bakery Marriott (1) - Costa Coffee (Gamaat El Dewal) - Bakery Marriott (2) - Segafredo - Eros Café - Ahwa Balady Café - Beano’s Café - Beano’s Café Coffee Shop Company - Adory - Tche Tche. Maadi Trianon (Nile Crystal) - Café Greco – Samia Allouba – Rigoletto – Zeera – Tarek Nail Center – Le Café – Yasser Zein Beauty Salon – Euro Deli – Creperie Des Art – Lucille’s – Cuba Cabana – Fudruckers – Spectra – Beau Jardin – Dunes – Cilantro – Volume 1 Book Store – Dar el Shorouk (Inside Beano’s Café) – Bungalow – Curves – Bakier Stationery – Second Cup – Layaly Lebanon – The Coffee Bean & Tea Leaf (Nile Mall) - Trianon (Nile Mall) - Abou El Sid. Pomodorino - Bakery Marriott (Degla) - Bakery Marriott (Nasr Street) - Bakery Marriott (US AID) - Bakery Marriott (Al Zahraa) - Bakery Marriott (9 Street) - Bakery Marriott (Mokatam) - Salimos - Fuego - Peace a Luce - Il Pannello Ceramica Café - Baraka Optics - Alef Bookstore - Kotob Khan Bookstore - Diwan Bookstore - pottery Café - Club 55 Beano’s Café - PascuccI Café - Condetti Café - Cortigano restaurant - Cocoon Café - Coffe Shop Co.. Giza Trianon (Trianon boat) – Le Chalet – le Chateau – Dar el Shorouk (inside Beano’s Café) – Cilantro – Dar el Shorouk (First Mall) - Mohamed Al Sahgeer Beauty Salon (First Mall) - Carnivore (Trianon boat) - Beano’s - Ruby Tuesday. Nasr City Casper & Gambini (City Stars) - Trianon (City Center) - Trianon (City Stars) - Rigoletto – Pro Gym – Costa Café – Kiro’s Lounge – Cilantro – Dar el Shorouk (Inside Beanos café) – La Cassetta – Farah Café – Lilly Garden – Chez edy – Aroma Lounge (City Stars) – Alfredo (City Stars) – Marche Restaurant (City Stars) – Coffe Shop Co. (City Stars) – Dar el Shorouk (City Stars) – Virgin Mega Stores (City Stars) – Second Cup (City Stars) – Venczia (City Stars) – crepaway (City Stars) - Mohamed France Beauty Salon - Beauty Salon - Ahmed & Abdo Beauty Salon (City Stars) - Mohamed Al Sagheer Beauty Salon (Intercontinental City Star Hotel) - Fudruckers (City Stars) - Abou El Sid - CinnaBon (City Stars) - Ruby Tuesday (City Stars) - Macaroni Grill (City Stars) - Harris Cafe (City Stars) - The coffee Bean & Tea Leaf (City Stars) - Bakery Marriott - Baraka Optics.
HIGH QUALITY & DURABLE
KITCHENS DOORS WINDOWS
Heliopolis Trianon – Costa Café – Viking Restaurant – Africano – Kan Zaman – Lipstick – Schatz – Einstein – Mercado – Café Berry – Wabi Sabi Sushi – Roastery – Tarek Nail Center – Everyman’s Book Store – Harris Café – Tres Bon – Musicana – Pietro Café – Samia Allouba – Level Café – Rumors Café – Diwan Book Store – Il Pannello Ceramica Café – World Gym – Compu Me – Petite Palmera – Up 2 Date – Grand Royal – Pottery Café – Square Café – Café Mo – Armando Café – Cilantro – Dar el Shorouk (Inside Beano’s Café) – La Cassetta – Tres Bon – Cake House – Abd el Maqsoud Pharmacy – El Halaby Pharmacy – Farah Café (All Branches) – Le Caire – Maha Ridamis Center – Pascucci – Good Time – Carino’s – Chez edy – Hot pink – The World Dentist’s Center (Dr.Osama Hashish) Ahmed & Abdo Beauty salon - Ahmed & Abdo Beauty Salon (Concord El Salam) - Mohamed Al Saghier (Fairmont Towers) - Mohamed Al Sagheer (Le Meridien) - ADAMS - Pascucci - Kriss - Bakery Marriott (Sheraton) - Bakery Marriott (El Hegaz) - Baraka Optics - Alef Bookstore - Pascucci (Sun City) - Costa (Sun City) - Einstein (Sun City) - Coffe Shop Co. (Sun City) CinnaBon (Sun City) - Pink berry (Sun City) - Makani (Sun City) - Abo El-Sid (Sun City) - Diwan (Sun City) - Posqini (Sun City) - Salom's (Sun City) - Orgeno ( Behind Central Almaza ) - Tahity - Coffe shop Co. (sheraton) - Tchata Lounge - Tekia - El Tanora - Cairo 1940 - K>S - Coffe Shop Co. ( Korba ) - Alain le Notre - Carinos. 6 October Trianon (Dandy Mall) – Golds Gym (Inside MUST University) – Cilantro – Second Cup (Dandy Mall) – Mori Sushi (Dandy Mall) – PascuccI (Dandy Mall) - Abou El Sid (Dandy Mall ) - Casino Cafe (Dandy Mall) - Broché Cafe (Dandy Mall) - Dar El Shourok (Dandy Mall) - Beano’s Café (Mall of Arabia) - Coffee Shop Company (Mall of Arabia) - Second Cup (Mall of Arabia) - La Wein (Mall of Arabia) - Costa Café (Palm Hills) - Casper & Gambini (Mall of Arabia) - Pasqua Café (Mall of Arabia) - Noodles House (Mall of Arabia) - Pestle &Mortar (Mall of Arabia) - Gloria Jeans (Mall of Arabia) - Ruby Tuesday (Mall of Arabia) - Pasqua Café (Mall of Arabia) - Palm Hills Club - Al Nada Club House - Mo Café - Gardenia Club House - El Karma Club House - Laila (Mall of Arabia) - Mocca & more - Fayruz. El Rehab Trianon (Rehab Mall) – Le Reve – Mercato Italiano – Jounieh – Gauchos – The Coffee Bean & Tea Leaf (Mall 2) – Cilantro – Cinnabon – Quick - Costa Coffee - Baraka Optics - Alef Bookstore. Alexandria Transit Café (Master) - Café (Master) - Pasqua Café (Master) - Seif Pahrmacy (Master) - Costa (City center) - Le Mode (City Center) - Fudruckers (City Center) - Baskin Robens (City Center) - Xtreme (City Center) - Cilantro (City Center) - Dino (City Center) - Cinnabon (City Center) - Sultana (City Center) - Sinos (City Center) - Glitter (City Center) - Pizza Inncon (City Center) - Espresso (City Center) - Delice (City Center) - In & Out (City Center) - Café Noir (San Stefano) - Harris Café (San Stefano) - Glateria Roma (San Stefano) - Beano’s Café (San Stefano) - Valentino (San Stefano) Costa Coffee (San Stefano) - Cilantro (San Stefano) - Cilantro – Dar el Shorouk (Inside San Stefano Mall). New Cairo Mohamed Al Sagheer Beauty Salon (JW Marriott Mirage City) - Baraka Optics - GUC Library - Coffee Shop Company (Downtown Mall) - Paul (Downtown Mall) - Cilantro (Downtown Mall) - Melodies (Downtown Mall) - Carpaccio (Downtown Mall) - Mori Sushi (Downtown Mall) - Makani (Downtown Mall) - Bakery (Downtown Mall) - Picasso (Downtown Mall) - IL Café Di Rome (Downtown Mall) - Grand Patjo (Downtown Mall) - Olives (Downtown Mall) Mama's (Downtown Mall) - Coffe Bean & Tea Leaf - Harris - Magost - Costa - Trianon.
www.truematrix-t.net MAIN SHOWROOM Badr Towers, Building No. 10 beside Carrefour, Maadi, Cairo. M 0102 707 8800 T +2 2310 3057
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info@truematrix-t.net sales@truematrix-t.net
Hotels Semiramis Hotel (Down Town) – Le Riad Hotel De Charm (El Hussien) - Sheraton Cairo Hotel (Dokki) - Renaissance Hotel. El Obour City Le Café (Golf City Club) - Bakery Marriott (Shell Station) - Baraka Optics. Egypt Air Pick up your copy from Business and Economy lounges in Dubai and Paris Lines (Egypt Air)
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BRANCH 1 23 Al Nahda st., cross of street 6, Maadi, Cairo T 2380 8444 | 2380 8555 | 0122 353 8666 BRANCH 2 15 Street 153, Maadi, Cairo T 2359 4257 | 2359 5745 | 0100 000 3310 BRANCH 3 5 El Horia Building off 153 Street with 100 Street, Maadi, Cairo T 2378 4585 | 2358 4600 | 0100 1514 555 BRANCH 4 10 Nawal St., Doki, Mohandessin T 3761 8168 BRANCH 5 Al Ain Swan front of KFC, Al Ein El Sokhna T 0122 442 4424 sales@e-futurehome.com www.e-futurehome.com
7 REASONS TO BUY FROM US: • Serving the Maadi – Heliopolis – Mohandessin & Zamalik Communities since 1979 • Competitive Price • Major supplier for Embassies, Hotels ,etc • Open 7 days a week • We carry latest models in: Fridge’s, Stoves, Washers, Dryers, TV’s Sound System, Digital Systems, etc • We accept Major Credit Cards • English Speaking Staff
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The Latest in Home Appliances
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CONTENTS
Local
Kitchen & Bathroom
Architecture
Lighting & Product
Interior & Furniture
Coverage & Press Release
MAY / JUNE 2015
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LOCAL
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30 The Gate…. A Door To A More Sustainable Future in Egypt / 68 Snapshot Diaries: Capturing the Threshold
INTERIOR & FURNITURE 22 Luxury on the Summit / 36 Summer Fever…Fabrics Made Funky / 40 Aircraft Luxury / 52 W Beijing Chang’an Hotel…Where Luxury Meets China / 60 A SANCTUARY OF MOROCCAN INSPIRATIONS
KITCHEN & BATHROOM 48 Dekor Haus Leads the Kitchen Market for Eight Years
COVERAGE & PRESS RELEASE
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42 Milan Design Week 2015 Sets the Global Standard for Style / 58 Blend Furniture In-Store Experience Opens in Heliopolis / 66 ‘Our Wedding Carnival’ …Making Marriage Easier / 70 Baron Mall Hosts Mother’s Day Carnival
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THE ULTIMATE DESTINATION FOR YOUR DESIGN INSPIRATION
Cover image courtesy of Alila Hotels and Resorts Copyright Š Alila Hotels and Resorts This image is strictly the property of Alila Hotels and Resorts, given to ASK Magazine for lawful use.
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RESORT • HOTEL & VILLA
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lila, one of the most prestigious names in hotels and resorts, has recently opened its newest addition to its global hotel chain, Alila Jabal Akhdar in Oman. Being that Jabal Akhbar means in Arabic the ‘Green Mountain’, this luxury spot lives up to its name perched 2000 meters above sea level giving visitors scenic views of the Al Hajar Mountains. Simply put, Alila Jabal Akhdar synthesizes a heavenly experience combined with the natural beauty of Oman’s mountain ranges. 24
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LUXURY ON THE SUMMIT By Nader Ramadan Designed by Atkins Images courtesy of Alila Hotels
When we imagine the Arab world, we think about deserts, sand dunes, and completely desolate landscapes. Yet, buying a small plane ticket to fly to Oman could potentially change your perception of what it means to float in the celestial delight of a luxury resort which overlooks the peaks of Oman’s extensive chains of mountains.
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The Al Hajar Mountain Range could make you believe you’re in parts of the Himalayas, North America, perhaps on top of Mount Sinai, or maybe even somewhere else. Sometimes to escape you need almost literally put your head in the clouds. Alila Jabal Akhdar is just what you need combining the sheer beauty of the location with the cutting edge designs of a prestigious global hotel chain, such as that of Alila.
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With its architectural design conducted by UK-based firm Atkins and its interior design by Thailand’s P49 Deesign the place consists of 78 suites, two luxury villas, the Juniper Restaurant, The Rose Lounge, and a spa, making it fully equipped with the aesthetics and modern amenities any traveler would need.
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By CNN, it was registered as one of 2014’s twelve most anticipated hotel openings for travelers and now it’s open, ready to receive visitors. This hotel is as eco-friendly as it gets sculpted out of old stones and wood; to the viewer it’s quite literally a modern reinterpretation of traditional mountain cottages done on a more ritzy scale. In a nutshell, the structure integrates local Omani construction techniques with visual elements within the area fuse and weave the structure into the landscape.
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Alila Jabal Akhdar Oman is the last frontier in the country's main mountain range, full equipped with all the modern treats and delights any traveller could ask for.
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It’s a celestial celebration of experiencing traditional Omani living with a touch of rich extravagance and elegance. The mountains, the wind, the relaxation, and a sense of stylish solitude is part of the recipe needed to fully revive oneself. It is, to say the least, the last frontier, patented and fully equipped to pamper any modern traveler.
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LOCAL • ARCHITECTURE
VCA PERS FROM SIDE STREET ZOOM
Arch. Vincent Callebaut
VCA AXO
Type: Architectural Commission International Design Architect: Vincent Callebaut Architectures, Paris Client Abraj Misr, Urban Development, Cairo, Egypt Contract Location: Heliopolis District, Cairo, Egypt Program: 1000 Apartments, Offices and Shopping Mall Surface Area: 450 000 M² Budget: EGP 4,5 bn. Start Date of Construction: March 2015 Delivery Date: 2019 Current Phase: Schematic Design / Building Permit Green Certification: LEED Gold Plus Local Architect: K&A Design, Injaz Development VCA’S Team: Agnès Martin, Jiaoyang Huang, Fabrice Zaini, Maguy Delrieu, Vincent Callebaut
THE GATE A Door To A More Sustainable Future in Egypt By Nader Ramadan Images courtesy of Vincent Callebaut Architectures
VCA PERS TOWARDS A THEME COURT
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VCA GF PLAN
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t the heart of New Cairo, The Gate is a new foundational residential community project designed by Arch. Vincent Callebaut, built on the Egypt’s new initiative to live a more sustainable future. A project which is currently being developed by the architect’s client Abraj Misr, it is not only expected to be a lucrative residential community that could potentially drive investments forward, but also an exemplary model through which Egyptians can mastermind a new ‘greener’ way of live. In a statement that was released by Vincent Callebaut Architectures, Abraj Misr asserted that this community would be an alternative
way of living through which other developers can build upon its example for further expansion in the future. “It is time for Cairo to witness the creation of an iconic sustainable building that would express the future of the city ‘Victorious’ [Al Qahera],
after decades of urban degradation and also after the recent flip page of unrest – it represents the demand to look into the peak guidance into the future which developers would seek to track,” said Abraj Masr in the statement.
VCA PERS FROM NOZHA
VCA PERS TOWARDS THE GREEN ROOF
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VCA PERS ALONG THE BOULEVARD VCA VERTICAL WIND TURBINES
VCA PERS INSIDE A THEME COURT
This new community has several key features which make it distinctively more sustainable for modern society’s growth, addressing some of the key problems that many traditional cities may have. Interestingly enough, some of these features are contemporary interpretations of ancient architectural motifs, such as windcatchers (known as ‘Maqlaf’ in Egypt), which is a tradition that dates back to ancient Egypt revived by Hassan Fathy in his neo-Islamic architectural work. In The Gate, Windcatchers are transformed into mega-trees which provide a system of passive cooling during the hot season. There is also an additional source of passive cool through a geothermal system which is fused with the core of each vertical shaft. Growing along the nine megatrees and the Fogger System, Living Walls will be used to refresh the atmosphere with clean air. VCA PERS FROM THE CLUBHOUSE
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To further add to the botanical dimension in addition to being a natural source of sustenance, the Roof Food Gardens will be spread all over the entire complex, making the community self-sufficient with the growth of crops and improving the roof’s thermal inertia. The project also makes use of solar energy with solar photovoltaic cells covering the entire surface of the roof, in addition to solar heater tubes which are conveniently placed above each core on the roof. Winds turbines will also be a characteristic feature and source of energy. From an interior design perspective, future residents will be
encouraged to use recyclable materials and furnishing to further reduce the carbon footprint of the community. This green initiative comes as Cairo’s air pollution levels could not get any higher. According to a report from the World Health Organization, the city’s residents inhale more than 20 times the acceptable level of air pollution, making them comparable to cigarette smokers. This has had hazardous results in public health with residents having high rates of heart and lung diseases due to the spiking levels of zinc, nickel, cadmium as well as other heavy metals.
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WALLPAPER • MODERN
SUMMER FEVER… FABRICS MADE FUNKY
By Nader Ramadan Images courtesy of Harlequin Studio
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s the flowers grow, as the butterflies are set aloft, as the air flows, and as the fragrance of morning dew perfumes the dawn air, there comes a gradual progression of designers to the more colorful, the visually diverse, and the more refreshingly psychedelic. When the heat is in, so are the colors. Ladies and gentlemen, spring is here. And with spring, comes its very spirit. Yet, why should this spirit only be alive in the spring time? Releasing its newest addition to its extensive family of fabrics and wallpaper products, Harlequin Studio introduces the Amazilia collection, making any interior design ever-green all year around, so that when the cold sets in, we’ll be ready for the storm. “The Harlequin Studio has produced Amazilia, a stunning collection of fabrics and wallcoverings based on extravagant tropical motifs in magnificent colourways,” it said on the company’s website. “The
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prints characterize the collection, encompassing delicate hummingbirds, botanically-drawn butterflies, fashionable feathers, glossy oversized leaves and etched elephants in stately procession. They are completed by ikat embroideries, trellis-style weaves and a stunning, mosaic-like tapestry weave depicting tessellated tulips.” In addition, the company also offers additional dyed velvets which demonstrates the company’s firm belief and devotion to the comfort and high quality visual aesthetics. “A striking collection of sumptuous spraydyed velvets, suitable for upholstery as well as drapes. Available in eight luxurious shades, the colour moves across the width of the velvet, intense in the middle then fading and twisting towards the edges,” the statement on the company website added.
"Harlequin breathes
colors into homes in need of revival for summer" Among the collection’s signature items, particularly of the most attractive items in this magazine’s opinion, is the Papilio wallpaper which encompasses a panoramic display of different butterfly species on your wall, not only giving the space a sense of motion but also providing a dynamic element in the kaleidoscope of different colors that accentuate the interior. Papilio is also a quite an uplifting pattern for curtains. Taking on an even more natural tone, Nalina is also ideal to add a more botanical dimension to your home being a stylish depiction of a variety of different orchids, all placed in a collage of lovely fabric comfort. There’s nothing like making various different flora, fauna, available in 20 different shades according to the customer’s preference. Floral motifs can sometimes be taken and translated into something even more organic, such as in the case of Rumbia with its interestingly vibrant colors to create a visual inferno with the framework of different items in the interior space.
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Imagine that you are not in your bedroom but in a forest in the tropics. Burst out with color, texture, and trees is the Kabala line, which comes in several different themes including Zest (green), Gooseberry (darker green), Lagoon (blue), and Papaya (red). For years, Harlequin Studio has always been distinguished for its creative skill in coming up with the new tasteful designs every year for the constantly evolving market in Europe and the UK. Though architects have their role in forming structures, emotions that one can experience with any interior space mainly is determined through the color gradients that are set by the wallpapers, fabrics, and curtains that you purchase. It is color
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that can ultimately determines a lifestyle, an emotional experience, the psychological well-being of any homeowner. We’ve seen that cities have made people depressed, grumpy, and at the times violent, yet it is placing a human being in his/her natural settings that creates a sense of internal piece. It is in this way ultimately that if you buy color, you buy happiness.
Fabrics
&
Curtains
info@sedacollection.com www.sedacollection.com
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INTERIORS • AVIATION
AIRCRAFT LUXURY By Nader Ramadan Images courtesy of TEAGUE
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EAGUE being a pioneer and main innovator in travel and technology designed the Athlete’s Plane, built to be the one and only luxury pad for any professional athlete who’s on the go over the skies. Recognizing the wear and tear any travel experience can have on an athlete TEAGUE spared no expense to ensure that travelling athlete perform at their optimum just like back home upon their arrival. “Air travel often hinders athletic performance due to the impact on physical, physiological and cognitive
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functions,” said TEAGUE Creative Director, Philipp Steiner. “When professional athletes travel across multiple time zones their team is statistically more likely to lose—the Athlete’s Plane essentially levels the playing field.” Taking this into consideration, the company has designed an interior cabin to keep them fit and function for every coming game. Fit with a complete training room and all the amenities any athlete could need, players upon landing are fit to hit a homerun with lie-flat seating for comfort, biometric testing facilities, a noise proof environment, and ‘pluginto-plane’ compression sleeves for sore muscles that need to be iced. The plane comes as a complete package to serve the athletes’ pre-game and postgames needs, whatever they may be! Working in close coordination with Nike, this cabin is a revolutionary step forward basing its unique features on sports health research, sleep science findings, and feedback from some of the legends of professional sports including coaches and former athletes. It’s not only for fashion but for the fans so that they can get a good kick out of the NBA, NFL, World Cup, or any part of the alphabet they so desire.
FINE DINING BY THE NILE AT ANDREA RESTAURANT
Corniche El-Nile, infront of Salam International Hospital, Maadi, Cairo, Egypt T +2 2524 0536 FOR RESERVATION 0122 488 4494
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COVERAGE • INTERNATIONAL
Speech- courtesy of Salone del Mobile.Milano / Photo by Alessandro Russotti
MILAN DESIGN WEEK 2015 SETS THE GLOBAL STANDARD FOR STYLE
By Nader Ramadan Images courtesy of Cosmit spa and Federlegno Arredo Eventi spa
Opening Event- courtesy Salone del Mobile.Milano / Photo by Andrea Mariani
he 54th edition of Salone Internazionale del Mobile ended on a positive note and the numbers stand out to show it with up to 310,840 visitors this year, proof that global migration to Milan from April 14th to the 19th is no social coincidence. With even better designs than the year before, iSaloni was more than meets the eyes exploring revolutionary trends in design that will be the talk of the town for the years to come. In mid-April of this year, Milan became a truly global city in every sense of the word. In one of the few occasions, where some of the best in the business have to come to show people what it really means to be designer, being that they do not just come up with creative ideas about products and projects only but also about changing people’s lifestyle.
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Euroluce Patrizia Garganti-courtesy Salone del Mobile.Milano / Photo by Carola Merello
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Euroluce Lladro-courtesy Salone del Mobile.Milano / Photo by Carola Merello
Bosa Baron issima!
Furnishing/Accessories Bolon-courtesy Salone del Mobile.Milano / Photo by Saverio Lombardi Vallauri
Salone del Mobile Griffe-courtesy Salone del Mobile.Milano / Photo by Alessandro Russotti
This year Salone Internazionale del Mobile has been stronger than ever, with furniture companies from every corner of the globe out in full force ready to showcase their latest products. Young architects and aspiring designers also played their part well in this rather theatrical culmination of global design potential. Apart from the feedback received from the business side, all together visitors number up to 310,840, well over a quarter of a million people come to see what’s hot in Milan.
“The data confirms the importance and attractiveness of an event that showcases the very best of Italian and international furnishing,” said Salone del Mobile President, Roberto Snaidero. “The companies are delighted with the quality of attendees and the solid business results achieved over the six days of the fair, thanks to their own commitment and dedication to tackling and overcoming the tough financial situation of the last few years. The Salone therefore constitutes the first signal of the forecast recovery.”
Workplace3.0 True-courtesy Salone del Mobile.Milano / Photo by Carola Merello
Workplace3.0 Swedish designer-courtesy Salone del Mobile.Milano / Photo by Carola Merello
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Salone del Mobile Mia Collection-courtesy Salone del Mobile.Milano / Photo by Alessandro Russotti
Furnishing/Accessories PaolaC-courtesy Salone del Mobile.Milano / Photo by Saverio Lombardi Vallauri
Milan this April was stampeded with a rare concoction of global design, marking yet another profitable year.
Of the most notable spectacles of stylishness in Salone Internazionale del Mobile was Michele De Lucchi's special installation of amazing proportions “The Walk” being a circular path through the maze that makes up the workplace. In a statement, he emphasizes the importance of believing in a philosophy in order produce an ideal outcome for work spaces.
“Philosophy is well worth believing in, and philosophy was born of walking. Living, working, producing, discussing, making decisions and evolving only make sense if we know where we are going and if there are good reasons to believe that that particular place or objective is worth reaching,” said De Lucchi in a press statement. Visitors also got to feast their eyes on “In Italy” yet another hitting
Salone del Mobile Miniform-courtesy Salone del Mobile.Milano / Photo by Saverio Lombardi Vallauri
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installation designed by architect Dario Curatolo in cooperation with 64 prestigious Italian companies and an exclusive group of designers, planners, and architects. One of the features of this display took a technological turn part of the installation became an app for visitors to explore five interiors all done in five styles from Lecce, Milan, Rome, Venice he Val d’Orcia (the Sienese hillside).
Salone del Mobile Magis-courtesy Salone del Mobile.Milano / Photo by Saverio Lombardi Vallauri
Salone del Mobile MDF-courtesy Salone del Mobile.Milano / Photo by Saverio Lombardi Vallauri
Red Lounge-courtesy Salone del Mobile.Milano / Photo by Carola Merello
Salone del Mobile Noctis-courtesy Salone del Mobile.Milano / Photo by Alessandro Russotti
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Salone del Mobile Sika Design-courtesy Salone del Mobile.Milano / Photo by Saverio Lombardi Vallauri
Salone del Mobile Mascheroni-courtesy Salone del Mobile.Milano / Photo by Alessandro Russotti
Building on the potential of the next generation, SaloneSatellite also had its fill of thrills with the Cloud Lamp by Xuberance Studio (China) winning first place with a cash prize of 10,000 Euros, the Dandellion Mirror by Scott Haung Kinetic (Taiwan) winning second place worth up to 5000 Euros in prize money, leaving the Balance Pendant by Viktor Legin di Studio Copper (Australia) in third place with 2500 Euros. Finally, Euroluce literally the shining star of Milan and being top platform for lighting designs also had more than its usual hot highlights including an enlightening new
installation-event by architect Attilio Stocchi called “FAVILLA. To Every Light a Every Light a Voice� attracting 10,000 visitors. Honoring heritage, Salone del Mobile supported also supported the hitting exhibition Leonardo da Vinci 1452-1519 being the most important and greatest exhibition that ever took place in Italy about a man who many believe is the forefather of art.
Salone del Mobile Sky Line Design-courtesy Salone del Mobile.Milano / Photo by Alessandro Russotti
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Gala Dinner-courtesy Salone del Mobile.Milano / Photo by Saverio Lombardi Vallauri
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PRESS RELEASE • KITCHEN
DEKOR HAUS
LEADS THE KITCHEN MARKET FOR EIGHT YEARS Images provided by Dekor Haus
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nly eight years after the company’s inception, kitchen market leader Dekor Haus has crossed several milestones in terms of its strength and credibility in the Egyptian market. First, Dekor Haus is proud to announce that it is expanding and will soon embark on the grand opening of its fourth branch at the District Mall, located within the Heliopolis/Sheraton vicinity (across from Wadi Degla Sporting club), along with three other branches located in El Mohandiseen and the Mall of Arabia.
Dekor Haus Exclusive Agent for MultiAwarding Kitchen Brand Nobilia
Along with its ambitiously expansive agenda coupled with the high standards of professionalism demonstrated by its staff, Dekor Haus is the proud exclusive agent of multi-award winning German kitchen manufacturer Nobilia, which won the
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prestigious Red Dot Design Award in 2008 and the IF Product Design Award in 2009 for its innovative SENSYS hinges, made to close doors in the kitchen environment with ease as well as comfort. Being part of the newest generation of hinge technology, the SENSYS hinges makes closing of doors in kitchens easier, only needing a light movement of your hand to close it smoothly and silently. This hinge system also features a unique automatic self-closing device that ensures secure closure upwards of an angle of 35 degrees.
This product also has several key features including: • Outstanding noise damping effect and long service life tested over 80,000 cycles • Total functional capability within a temperature range between 5c and 40 c • Tested for moisture and corrosion resistance • Thanks to the condensation water testing also suitable for countries with high humidity • Thanks to temperature testing also ideal for use in both warmer and cooler climates
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This SENSYS hinge system is also installation-friendly; allowing the user to easily assemble or disassemble without tools. Simply press lightly with your finger on the concealed release tab and then in one smooth, ergonomic movement the hinge is released from the release tab and hinge arm. ERGONOMICS AND EXQUISITE DESIGN Besides being one of the most prestigious kitchen manufacturers in terms of functionality, Dekor Haus is also proud to work with Nobilia for its ergonomic solutions, offering up to the 24 different working heights within the kitchen environment and a higher degree of flexibility with an ergonomically optimal kitchen plan. Nobilia also offers exquisite designs with comfortable seating plans and arrangements made to suite the customer’s individual preferences. Dekor Haus offers individual seating plans upon consultation with every user they meet. It’s not just about kitchens….It’s about everything else
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Throughout the company’s eight year history, Dekor Haus has sought to adhere to strictly to its policies, only to deliver world class services to the end user, in addition to its characteristic German quality efficient kitchens and furnishing solutions. Taking pride in its core values, Dekor Haus has strived
to achieve and maintain customer satisfaction through ensuring high professional standards amongst its employees and staff. Besides working in the kitchen sector, Dekor Haus also offers high quality German furniture brands including Loddenkemper and Arte M.
OPENING SOON at THE
DISTRICT MALL
HELIOPOLIS BRANCH
The District Mall, Wadi Degla City Furniture Complex, Building No. 27, Heliopolis Mob: +2 0120 1742 777
MOHANDSEEN BRANCHES
22 Gameat El-Dowal El Arabia St., Mohandseen, Giza, Egypt. Tel: +2 02 33 44 7104 | Fax: +2 02 33 47 6292 50 Abo El Mahasen El-Shazly St., Mohandseen, Giza, Egypt. Tel: +2 02 33 04 6614 | Fax: +2 02 33 04 6612
6TH OF OCTOBER BRANCH
HC Furniture Mall, Mall of Arabia, 6th of October, Gate 1, 2nd Floor ,S8 Mob: +2 0120 1743 555 info@dekor-haus.com | Mob: +2 0122 7745 866 www.dekor-haus.com www.facebook.com/pages/dekor-haus https://instagram.com/dekor_haus/ https://plus.google.com/107142695897799482453/posts
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INTERIOR • HOTEL
W BEIJING CHANG’AN HOTEL …. Terence Ngan and Ed Ng
WHERE LUXURY MEETS CHINA By Nader Ramadan Images courtesy of AB Concept
Just when you thought that designers have come up with everything to make a luxury experience truly extraordinary, Terence Ngan and Ed Ng from AB Concept have turned the tables yet again, completing an ambitious design venture located on Beijing’s prestigious Chang’an Avenue. To say the least, the W Beijing Chang’an Hotel exemplifies what it really means to create the ultimate hospitality experience for tourists in China. 56
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f course, when there’s a bit more than meets the eye in terms of design. This spectacle of tasteful luxury which taken an impeccable sense of style design, actually had a number philosophical considerations that needed to be to. Most notably, the Chinese philosophy of Tian Yuan Di Fang which says that heaven is round and the Earth is square therefore the hotel takes on a more a celestial, heavenly visual character. “Indeed, the W Beijing Chang’an Hotel offers guests a rich medley of experiences that capture Beijing’s dynastic history, along with its international flavors. AB Concept’s principal inspiration when creating the impressive hotel was Tian Yuan Di Fang, a Chinese philosophical tenet that defines heaven as round, and the earth as square,” it said in a press release from AB Concept. “As a result, the Living Room lounge features an imperial ceiling in round and square patterns along the wall, lending a sense of regality to the space. The hotel
also sports multiple hues, innovative installations, bold lighting, and dynamic textures; each dramatically transitioning from one to another.” Apart from the hotel’s sheer size, it is also built with a range of different facilities not just for tourists, but for events such as weddings and business conferences. Hotel rooms and suites
are fit with all elements of luxury and all the modern amenities any traveler could ask for! Simply put, the hotel by itself could be one of the main magnets that could attract investors to a financially successful location such as China to guarantee them a brighter fiscal future.
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“W Beijing Chang’an consists of 349 stylish and spacious guestrooms and suites that follow the hotel’s design narrative, combining modern and traditional elements, including superlative views of historic monuments and playful Ming-styled vase cushions,” the statement added. “For stylish events and meetings, the hotel offers nearly 1,500 square meters of versatile space, including The Great Room of 518 square meters with a ceiling height of 7 meters. The Away Spa offers a unique beehive sensation, where guests can enjoy exceptional spa experiences featuring honey-based treatments, among other rejuvenating regimens. In addition, YEN, the hotel’s Chinese restaurant, displays local history in full force, complementing Beijing’s culinary heritage.”
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As much as this project is a diverse project, it also represents the diversity of the team that they have at AB Concept. Based in Hong Kong, everyone at this design firm puts a little of themselves into every single project that the company takes on. “Based in Hong Kong with offices in Bangkok and Taipei, AB Concept has
over 80 team members comprising almost a dozen nationalities,” as the statement explains. “Each of their designs tells a unique story through a spatial experience that is underpinned by the essentials of Architectural precision in space planning and a Bespoke sensibility that reflects the artisanal quality and
craftsmanship of each project. These essentials are evident in each of their works – from luxury to lifestyle brands, from projects in Asia to those in Europe, from architectural to interior to FF&E design.� MEET THE DESIGNERS Launched in 1999 by two ingenious designers Ed Ng and Terence Ngan, AB Concept has been working tireless to take revolutionary steps forward to raise the bar in design standards in Southeast Asia.
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“Every project we create should be a legacy for our clients. We are selective and only commit to projects that we feel passionate about, those that evoke an emotional response or spark our collective imaginations. It starts with an overarching theme that serves as the foundation. From this basis grows a story and design concept, evolving into a strong narrative,� the duo said. AB Concept successfully oversees every phase of the project to ensure that every detail is complete with all its proper visual characteristics and measurements, finely tuning
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everything to the preference of their prestigious clients. The firm is a multi-award winning practice whose wide recognition earned them some of the most prestigious awards design has ever seen including Interior Design Best of the Year, Annual Gold Key Awards, the Hospitality Design Awards and the International Hotel and Property Awards. They have been responsible for completing projects for the Four Seasons, Mandarin Oriental, Rosewood, W Hotels, Waldorf Astoria and Shangri-La Hotels.
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COVERAGE
BLEND FURNITURE IN-STORE EXPERIENCE OPENS IN HELIOPOLIS By Nader Ramadan Photography by Noha Salama from Cloud 9 Studios Images courtesy of Blend Furniture
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pening in Heliopolis right behind Merryland, Blend Furniture introduces its whole new in-store experience at the SEDA fabrics showroom on Nehro Street. Seeking introduce a new concept, Blend Furniture now offers the residents of Heliopolis its high quality, tasteful interior and furnishing solutions. As parts of its new ambitious expansion plan, Blend Furniture has finally opened in Heliopolis, offering residents within the vicinity a funky “blend” of contemporary tasteful interior and furnishing solutions for their homes. Living up to its name, Blend Furniture offers the ideal and most tasteful BLEND of “modern aspirations and traditional inspirations” as an haute-hub of elegant furniture and accessories. Located in the heart of Cairo but quickly expanding its services everywhere, the company’s products are sleek, stylish and sophisticated all in one trendy blend of tasteful elements. As Ramy Effat, being the Partner and Executive Manager of the store, simply put it: “We don’t allow our customers to compromise and we don’t compromise. We just deliver what’s good for the customer and what’s perfect for them, the perfect blend.”
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Celebrating its opening in Heliopolis area with a festive event, Blend Furniture’s presence is not just like any typical furniture store, but its newly opened branch is a complete
in-store experience made to be more flexible for the customer and to give potential buyers a wider range of options under the roof of the SEDA fabrics showroom.
Blend Furniture doesn't let the customer compromise....they offer the perfect blend!
Being Blend’s latest concept, the in-store experience was introduced with notable success to enable the company to more easily expand its locations, thereby serving a wider customer base. Priding itself on promoting the spirit of cooperation in business, the in-store experience also allows Blend to team up with some of the finest showrooms and stores in the home furnishing market, so that they can display innovative contemporary living solutions under one roof and side by side with some of the top home furnishing brands in Egypt. This new shop-in-shop concept is a two-store solution in one showroom. Blend Furniture's presence in the SEDA showroom is not only symbolic of the prosperous partnership between the two brands, but the practicality is that it will serve in boosting the services the customers will need at their convenience. “SEDA is a very well-established brand in the market. They’ve also been able to an amazing job in just four years after its inception. We are really thankful to have this partnership with them,” Effat said. “What benefits the customer is that for sure any customer who wants to furnish his/her house will be looking for curtains, fabrics, and cushions. You always visit the furniture store separately and you always the visit the fabrics store separately. Now
you can find both in one place. We’re the same team and we’re serving the same customer.” Heliopolis is only just the beginning for Blend Furniture as plans are being set in motion for the in-store experience to be expanded in many other mediums. As a youthful brand concept, Blend Furniture aims to increase its cooperation with many other brands so that it can expand the scope of the services that it offers its customers in the future.
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INTERIOR • RESIDENTIAL
A SANCTUARY OF MOROCCAN INSPIRATIONS By Nader Ramadan Images courtesy of Sandra Espinet
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os Cabos, Mexico….A land of taste, tradition, not to mention tantalizing tortillas! Mexico has just about everything you need to lead an alternative lifestyle, the warm weather all year around by itself is a plus. But even in the land of Mexico, many would like to reminisce on living an Oriental dream such as that of the princes of Morocco and Andalusia. Multi-award winning interior designer Sandra Espinet (owner of S.E. Designer Services) designs a house that not only satisfies her client, but builds a traditional bridge back to the great relics of the Moroccan architecture, one that very much sets the foundations for the construction of the Al Hambra palace as well as many other ingenious structures throughout the Grenada in Spain. The first and most accomplishment that the Cabos residence achieves is its intimate interaction with the ocean via visual cues systematically placed within the structure, especially with manipulation of the pool and other furnishing elements in the interior space as per the client’s request.
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“The owners wanted the main goal to be, to make the ocean the main feature of the home. Thus walking through the main floor to the back of the living room and opening the wooden panel doors, the home immediately blends and interacts directly into the pool that connects to the ocean,” said a statement. “Espinet and the client filled the terrace with giant furniture that was hand selected, each piece based on comfort and volume, while the fabrics were chosen to resemble the Mexican beach.
To complete the package, the pool had to have a complete makeover so that it could complement the outdoor area, perfect for taking in the desert night stars as well as the sights and sounds that makeup the beautiful area.
“The large pool was completely redesigned, adding romantic accent lighting and spouts that create a gentle ripple to the water. Finally, serving as a beautiful personal and relaxing retreat is a cozy bench on the foot of the pool overlooking the ocean; perfect for stargazing and watching sunsets,� it added.
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Lifestyles elements were taken into consideration, such as their habit of leading a highly active social life entailing frequent gatherings with family and friends. “For such a large family who enjoy gathering together among soft ocean breezes and warm sunrays, Espinet added several large and inviting social settings into the main floor; each sectioned off with mosaic tiles that act like carpets. Whether it’s an outdoor barbecue or a lavish three course meal this villa has giant open cooking areas complete with tables and bars so that the chef can always have company. The kitchen is designed around an enormous marble and wood island, to serve the guests and residents as an elegant food haven; it’s intricate patterns/ carvings, soft pops of teal, and the low twinkling LED lighting all work together to make the perfect kitchen.”
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Customization was a key element in making this villa victorious! Each and every piece furniture was made to the fit with the interior space and reinforce the general visual themes. “Almost every piece of furniture in the home is custom and designed to fit the style and wants of the owner. However nothing is quite as exceptional as the 10 foot King canopy bed that was hand carved from sandy colored woods and draped with sheers to portray a sensual retreat. Attached to the master bedroom is the dimly lit palatial spabathroom; the giant tub has a mixture of brown mosaic tile and jade colored marble under a delicate LED pendant. The details in the bathroom make it unforgettable what with: custom semi –precious stone knobs, a mirrored vanity and thick carved wood doors,” the company’s press release said.
Just like Al Andulus was the fusion of Islamic near eastern styles, this house testifies and echoes the same level of aesthetic sophistication. It seeks to comfort the eye, asserts high functionality, and supports the client’s lifestyle in the most sophisticated way.
MEET THE DESIGNER
For many years, Sandra Espinet, being the owner of S.E. Design Services has successfully established herself as a prestigious name in the interior design field, drawing from her various travel experiences, particularly from her regular visits to Mexico. Espinet is a member of American Society of Interior Designers (ASID), having an associate’s degree from the New England School of Design in Boston as well as a Bachelor of Arts Degree in Interior Design from the American College of Art in Atlanta, Georgia.
Espinet also pursued graduate studies in production design at the American Film Institute in Los Angeles. Her efforts have earned her the attention of many in the media such as Architectural Digest Latin America, Cosmopolitan Magazine and Kitchens & Baths. She’s also been on the air with HGTV’s "Celebrity Holiday Homes" and Martha Stewart’s Living Radio. Espinet is a multi-award winning designers earning the ASID's Best Designer award in 2011 and the California Home & Design's Readers Choice Designer of the Year Award in 2010.
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COVERAGE
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OUR WEDDING CARNIVAL’ … MAKING MARRIAGE EASIER By Nader Ramadan Photography by Nader Ramadan
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rganized by Red Square Events & Activation, ‘Our Wedding Carnival’ (OWC3) kicked off last April at the Semiramis InterContinental, showcasing the latest products, accessories, services and facilities to make any bride or groom’s wedding a dream come true. It’s all part of making that moment when man and wife say ‘I do’ special, combined with quality interiors, makeup and tasteful fashion. Red Square Events & Activation successfully kicked off ‘Our Wedding Carnival’ (OWC3) at Semiramis Intercontinental in Garden City this April providing a platform for all businesses to who work in the wedding industry, whether it’s wedding organizers, interior designers, or photographers, to market their products and services. Our Wedding Carnival was also the main attraction for pioneers in the fashion industry such as the prestigious Mr. Bahig Hussein. “I’m very pleased with my participation this season at OWC3 and that is why I chose to launch my new ‘dancing with the stars’ collection exclusively at the event. The collection is inspired from the most popular dances throughout history,” he said in a press statement. The event was also a major attraction for many visitors, much to the pleasure of the event’s main organizer Mr. Sherif Ashraf, Managing Director of Red Square, said “We are very pleased with the raving success of this season of OWC3. The flux of visitors was amazing and exceeded our expectations. Everyone who participated in this season definitely contributed to this success. From live shows to exclusive offers and the best wedding experts in the field, I think this season succeeded with flying colors.” First launched in 2013, the event was also a major hit on social media with increased followers on Facebook and Twitter. Estimates also assert that 70% of the fair’s visitors are between the ages of 25 and 34 years; 60% of the brides would getting married within seven to eighteen months.
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LOCAL • ART
SNAPSHOT DIARIES:
CAPTURING THE THRESHOLD By Nader Ramadan Photography by Arch. Karim El Hayawan
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t is all too often that we underestimate what the value of vintage really is. Usually when someone asks you the name of a song, you reluctantly reply that “it’s an oldie”, as if it is out of style, out of date, and ultimately out of order. Yet, even in an oldie you can find wisdoms and memories that are priceless in an age where people camp outside showrooms so that they can get the latest model of anything they want. Indeed, this is the reality of the corporate world, but allow us to take a step back in time behind the lens of Arch. Karim El Hayawan’s DSLR camera only to rediscover the real value of memories the past.
Arch. El Hayawan takes a trip throughout Cairo to visit some of the city’s old buildings with specific focus on entrances. Now, doors can tell you a lot about what the place is like inside, but it can’t tell you about the nature of who resides within. That is, without a doubt question, that goes beyond what is captured by the camera, but what these pictures do capture is the connection to aesthetics and detail people had in better days.
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COVERAGE
BARON MALL HOSTS MOTHER’S DAY CARNIVAL By Nader Ramadan Photography by Nader Ramadan
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aron Mall-Furniture & Beyond, one of Egypt’s finest furniture and home solutions malls, hosted the ‘Happy Mother’s Day Carnival, last March in a festive event which involved good food, good music and an amazing bazaar, showcasing a variety of different items and accessories sold by 30 different exhibitors. The carnival attracted flocks of customers, shoppers and visitors of all ages, including kids who enjoyed a myriad of different entertainment activities and shows, including a DJ, competitions, tanoura performances, African shows, tall men, and clowns. Baron Mall asserts their praise for the help and selfless support of their esteemed sponsors including El Sallab and Oriental Weavers as Main Sponsors as well as Asfour Crystal and Divano as Silver Sponsors. The event was organized with the help of the event firm Bazaary. Baron Mall - Furniture & Beyond was founded to offer Egyptian customers a onestop mega shop solution for furniture, house solutions, and other services/facilities involving interior décor. It is an all you-can-find platform for some of the country’s finest brands in the home solutions and interiors business. Located right across the Ring Road from Carrefour Maadi, Baron Mall is an easily accessible shopping destination with easy parking, seeking to spare customers the wear and tear of heavy traffic as well as the hectic shopping hassle. The mall also includes food and beverage facilities, such as Cilantro, for the pleasure and comforts of its shoppers.
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