Australian Society of Orthodontists Media Kit
2023
About the ASO
The Australian Society of Orthodontists (ASO) is the largest dental specialist society in Australia and has been in operation for more than 80 years. As the peak body for orthodontists, we are the only organisation committed to publishing the latest orthodontic research, top stories, and articles of interest for specialist orthodontists.
OUR MEMBERS
The ASO has members in every state and territory in the country including postgraduate orthodontic students, newly graduated orthodontists, academics and current practising orthodontists.
MARKETING OPPORTUNITIES INCLUDE:
• Advertising in our e-newsletter sent to our members once per month from February to December and
• Advertising and/or media placement(s) in our Industry Newsletter published twice yearly as an interactive flip book publication.
All ASO members subscribe to both publications.
With more than 600 members, the ASO represents around 90% of all registered specialist orthodontists in Australia.
Membership Snapshot
After completing a five-year degree in dentistry, an orthodontist undergoes a further three years of full-time study of specialist training in the field of orthodontics.
Orthodontists provide a wide range of treatment options to straighten crooked teeth, fix bad bites and align the jaws correctly to ensure long-term dental health and lasting smiles.
MEMBERS BY STATE
MEMBERS BY GENDER
MEMBERS BY CATEGORY
Advertising in the Member e-newsletter
Through the ASO’s monthly national e-newsletter, members access all the latest developments in the dental sector. It features coverage on policy issues, professional learning events as well as practice management resources and tips that cover a range of topics such as technology, finance, HR, marketing and more.
opportunities are limited in the e-newsletter with only three positions
in each edition. The e-newsletter
distributed 11 times per year (February to
RATES
Position GST Incl.
First
Second
Third
Accepted formats: jpeg and png only.
file size: 90kb.
Advertising
available
is
December).
ADVERTISING
banner $785
banner $685
banner $580 SPECIFICATIONS
Max.
300dpi Size: 600 pixels (w) X 150 pixels (h) For all advertising bookings and enquiries please contact the ASO Communications Manager: E: communications@aso.org.au T: 02 9965 7250 W: aso.org.au Average unique open rate* (2021) 71% Banner ad example Classified ad example
This first of a kind digital publication focuses on the latest industry trends and developments and complements the ASO’s monthly national newsletter. Published as a flip publication and distributed by email it reaches ASO members in every state and territory including postgraduate students, newly graduated orthodontists, academics and current practising orthodontists. Advertising/Placements in the ASO Industry Newsletter ADVERTISING RATES GST incl. # 1st 2nd 3rd Feature article 1 *$2,200 N/A 1 page advertorial N/A *$2,000 2/3 page advertorial N/A $1,440 1/3 page ad 3+ $900 $780 $660 back cover ad 1 $800 Custom placement Contact us to get a quote For all advertising bookings and enquiries please contact the ASO Communications Manager: E: communications@aso.org.au T: 02 9965 7250 W: aso.org.au SPECIFICATIONS • Jpeg and png for static advertisings and/or MP4 or video links ( free with feature and 1 page articles or $150 extra for other placements). • 1/3 page advertising 215w x 120h trimmed OR 225mm w x 130mm h • Colour RGB and resolution 150dpi. Please include 3-5ml bleed. •* 1 feature article and 1 page placements max word count 350 words + 1 image. Industry newsletter example
Other Advertising and sponsorship opportunities
CLASSIFIED ADVERTISINGS:
ASO Job vacancies/classified advertisings are listed on a dedicated section of the ASO website. Businesses, recruitment agencies and universities are welcome to submit relevant listings including job vacancies and practices for sales for orthodontists and graduates.
CLASSIFIED RATES
GST incl.
Website listing (per month) $75
Website listing (6 months) $300 E-newsletter
banner $370
BOOKING INSTRUCTIONS
Email the booking form to:communications@aso.org.au. A confirmation email and invoice will be issue to confirm your booking. Payment is required to secure the booking and it should be received no later than 2 weeks prior to publication. Please note that the material deadline is the 1st of every month.
All advertisements are subject to review and approval by the ASO. Advertisers are allowed to book 1 position a maximum of four times a year (member newsleter) to allow different companies to be in banner position 1, 2 and 3 in a year. For all other sponsoship, events and advertising enquiries please contact: The ASO Communications Manager by email communications@aso.org.au.
classified
Advertiser contact details Name Date Company name Email Contact No Company address E-Newsletter advertising Month (scroll to select a month) 1st -$785 2nd - $685 3rd - $580 Incl. GST Industry Newsletter placements (March 2023) Placement type see page 4 for rates 1st 2nd 3rd Incl. GST Subtotal Classified advertisings ($75p/m or $300 for 6 months OR $370 e-newsletter banner) Location ( website or newsletter) and duration ( 1 month minimun for website ads) Instructions Incl. GST Subtotal Total (Incl.GST) Signature ASO Advertising Booking Form 2023 Please email the booking form to:communications@aso.org.au
