What makes the best lover? Bembo Monotype

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What

Makes the Best Lover

Bembo


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5

5 R e a sons Be m bo makes t h e be st lov er‌


Horizontal bar, very small eye

Moderate x-height, long extender

Great Propor Great proportion makes Bembo great looking. The best lovers should always look great.


1:1.618

x rtion Great x-height proportion

Moderate contrast, and angle

Ex abcdefghijklm nopqrstuvwxyz

Second vertical stroke curve inward

X-height: A large ratio between X-height to Cap-height will greatly increase the legibility and readability.

abcdefghijklm nopqrstuvwxyz


1929


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Good Background Bembo has a remarkable history

Bembo was originally named after the Venetian poet, Pietro Bembo. In order to publish his work “De Aetna� in a gorgeous way, a famous publisher, Aldus Manutius decided to introduce a new typeface to accomplish this task. He picked a typeface cut by a Venetian goldsmith, Francesco Griffo, who became the punch cutter for Bembo typeface. The first publication of Bembo was in 1495 and its elegance and simplicity helped its spread through Europe and throughout history. In 1929, Monot ype t ype designer, Stanley Morison, refined the Bembo typeface, making it fit into contemporary printing. Monotype not only keeps good blood and features of Bembo but also has developed its family. With more than 500 years reliable history credit and development, Bembo has become one of the most countable type family in the world.

1495 born 1929 redesign

12 3 456789 0 1 23 45 6 7 8 9 0

Stanley Morison 1889-1967 Stanley Morison was a British typographer, designer and historian of printing. He was one of the most inf luential type-designers of the 20th century, having redesigned the Bembo and designed the Times New Roman typeface (1931) and several historical revivals for the Monotype Corporation.


Weight do Weight d eight does ght doesn’t


oesn’t Ma doesn’t m sn’t matter matter!

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Bembo’s great flexibility makes it look gorgeous. No matter how much it weights, it looks super superb anyway!

Bembo Extra Bold Bembo Bold Bembo Semibold Bembo Regular 110pt / 21pt / 8pt


r b aeg o s hjfu Bembo Book Regular 230pt


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Bembo has a nice body Bembo Bold 42/42

In large scale, you can appreciate its shape, and in small scale, the detials are too good to be noticed. Bembo Semi Bold 21/24

Bembo’s reputation of being excellent in body text has been established since the date it was created. Bembo has played a role in various areas, not only in literature and historical documents, but also in movie titles and book covers. It can be stylish and attractive when you make it big, and it can also be comfortable to read as body text. The thing we want you to know is, there is hard to find such a good typeface like Bembo in the modern world. Bembo Book Regular 8/15


Feel lonel Bembo deals with the lonely issue!

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Bembo never lets your letters feel alone. Get them a little closer, then watch them connect!


ely? f l f l f l fl


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Bembo is your type

don’t hesitate anymore.

Bring the lover home www.fonts.com


Monotype Imaging is a multifaceted enterprise that combines technology with design to help the world communicate. The company has more than 150 years of experience serving the typographic needs of the design industry. As one of the most established type foundries in the world, Monotype offers a myriad of typefaces through its designer-focused portal, www. fonts.com.

Established in 1929, the Academy of Art University is the largest private school of art and design in the country. Located in downtown San Francisco, the university believes that established artists and designers are best at training the next generation of professionals. The school’s highly regarded Graphic Design program maintains an international student body that has won numerous student design awards. The program enjoys a strategic partnership with Monotype Imaging, which provides students with scholarship funds as well as numerous other opportunities. Degree MFA / Class Type Composition Designer Chen Chung Yu / Instructor Andrew Loesel


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