of Chamber Commerce DUNNVILLE
BRAND GUIDELINES OTB Marketing Agency
WELCOME Thank you for accessing the Dunnville Chamber of Commerce guidelines. This document is your go-to resource for ensuring consistent usage of our brand across all print and digital materials. Proper usage of our brand is crucial to us, and we kindly ask that you refer to this guide and adhere to its guidelines. We hope you find this guide helpful and enjoy learning more about our brand.
Table OF CONTENTS 1. BRAND STRATEGY About us Our promise & beliefs Honesty & Integrity
2. LOGO Master logo Clear space & sizing Misuse
Guidelines
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6 7 8 9
3. COLOUR Brand colours Hero colour Secondary colour
4. TYPOGRAPHY Primary fonts Secondary fonts Typeface Weights
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5. IMAGERY Photography
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14 15 16 17
6. CONTACTS Address Phone number Email | Website
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BRAND STRATEGY Our brand is more than our name or our logo. It’s the sum total of everything we say and do. The quality of our service reflects our identity. Our guidelines have been designed to ensure consistency within our brand, helping to create strong, recognizable, and innovative communications. The following pages demonstrate the flexibility within the identity and should be used to inspire and motivate creative expression.
Brand STRATEGY THE STORY - BRIDGING GROWTH, EMPOWERING COMMUNITY At the heart of Dunnville lies the majestic Grand River bridge, an emblem of connection and unity that echoes the core values of the Dunnville Chamber of Commerce. Our brand, characterized by timeless black and white aesthetics, pays homage to the vintage spirit that defines our community. We are thrilled to unveil a fresh chapter in our journey, underpinned by the profound belief that Together we thrive.
Guidelines
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Brand STRATEGY VISION STATEMENT
MISSION STATEMENT
OUR VALUES
"To be the unifying force that propels Dunnville into a future of prosperity, where businesses and community members thrive together, bound by strong connections and shared success."
"Our mission is to cultivate a vibrant business ecosystem by providing exceptional resources, fostering collaboration, and championing growth within Dunnville. We empower businesses and community members to realize their full potential, creating a ripple effect of prosperity that extends beyond our borders."
1. Collaboration: We believe that collective efforts yield transformative results, and we champion collaboration to drive growth within our community. 2. Integrity: Guided by honesty and transparency, we uphold the highest ethical standards in all our interactions. 3. Innovation: We foster a spirit of innovation, encouraging creative solutions that empower businesses and advance our community. 4. Community Impact: Our commitment to social responsibility drives us to make a positive impact on the lives of those we serve.
Guidelines
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LOGO Our logo is the most recognizable element of our brand identity. It is essential that we use our logo consistently to reinforce our brand recognition and communicate our values to our audience. By using our logo consistently, we strengthen our brand identity and ensure immediate recognition of who we are and what we stand for as a brand.
Logo MASTER LOGO
A BRIDGE TO UNITY: The Grand River bridge symbolizes not only a physical connection but also the ties that bind our community together. In much the same way, the Dunnville Chamber of Commerce serves as a vital bridge, fostering collaboration, empowering businesses, and amplifying the collective strength that propels us forward.
TIMELESS ELEGANCE: Our brand palette, with its classic black and white tones, encapsulates the essence of timelessness. This aesthetic serves as a reminder that progress thrives when rooted in the traditions and values that have shaped our community over generations.
EMPOWERMENT THROUGH UNITY: "Together we thrive" embodies our philosophy that individual efforts, when united, create transformative impact. Our Chamber stands as a testament to the fact that it takes every voice, every business, and every idea to build a flourishing community.
Guidelines
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Logo MASTER LOGO COMMUNITY MEMBER UNITY: For our valued Community Members, the classic black and white version of our logo represents the enduring unity and collaborative spirit within our community. Symbolizing the strength of collective effort, this emblem pays tribute to their essential role in fostering connections and inclusivity. Much like the timeless simplicity of black and white, our Community Members contribute to a shared narrative of support, shaping a vibrant tapestry of belonging. This emblem is a concise symbol of their commitment, enriching our community with diverse perspectives and unwavering dedication.
Guidelines
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Logo MASTER LOGO THE AMBASSADOR'S TOUCH: For our Ambassador Members, the gold version of our logo reflects their exceptional commitment to leadership and growth. These members, like the bridge itself, stand as beacons of excellence, guiding our collective journey toward prosperity.
Guidelines
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Clear
1 CM
50% OF X
SPACE & SIZING
Clear space is the area surrounding our logo that must be kept free of any text or graphic elements. By leaving space around the logo, we make sure it stands out in all of our communications. The minimum clear space is 50% of the height of the entire logo. Our logo must be sized large enough to be easily read on every application.
50% OF X
50% OF X
It is sometimes necessary to increase and decrease the logo depending on the print area. Always keep in proportion. Always ensure the text is legible.
50% OF X
THE MINIMUM SIZE
Palette
At the Dunnville Chamber of Commerce, we embrace a refined and versatile color palette tailored to our unique brand identity. While our official colors primarily feature classic black and white, punctuated by the distinguished gold of our Ambassador logo, we encourage a dynamic approach for events.
BRAND COLOURS
BLACK
BRIGHT WHITE
BRIGHT GOLD
WEBSITE #231F20
WEBSITE #FFFFFF
WEBSITE #B28629
CMYK 0, 0, 0, 100
CMYK 0, 0, 0, 0
CMYK 25, 43, 100, 11
RGB 35, 31, 32
RGB 255, 255, 255
RGB 178, 134, 41
Guidelines
Embracing the 60-30-10% color rule ensures a harmonious blend of tones, allowing each annual event to showcase its distinct personality through a curated color scheme. This flexibility, combined with the timeless elegance of our vintage black and white logo, not only maintains consistency but also adds a touch of sophistication to every occasion. We also welcome the exploration of special print techniques like debossing to elevate the visual impact of designs, ensuring that each event leaves a lasting impression on participants and stakeholders alike.
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TYPOGRAPHY Hero is our brand typeface, it should be used in all instances where body typography is required. It is a simple, clean, and legible typeface that compliments our logo. Typography shouldn’t be overlooked as a key element within our toolkit. It is important to adhere to the leading, tracking, and text arrangement specified in this document to achieve brand consistency throughout.
Typography PRIMARY FONT
Typography is a powerful brand tool when used consistently. This set of fonts best represents the minimal and elegant feel of the brand and should be used across all print and web applications Libre Baskerville is our corporate typeface, it should be used in all Titles where typography is required. It is a simple, clean, and legible typeface that compliments our logo.
LIBRE BASKERVILLE
ABCDEFGHIJKL MNOPRSTUVWXYZ abcdefghijkl mnoprstuvwxyz 1234567890!@#%&()+ Guidelines
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Typography SECONDARY FONT
Typography is a powerful brand tool when used consistently. This set of fonts best represents the minimal and elegant feel of the brand and should be used across all print and web applications Hero is our corporate typeface, it should be used in all body text where typography is required. It is a simple, clean, and legible typeface that compliments our logo.
HERO
Bold is our headings weight. Regular is used for captions and some bodies of text. Regular Italics is used for quotes and interviews.
Aa
Typography MAIN COLLECTION
LIBRE BASKERVILLE To be used for headings and titles.
abcdefghijklmnoprstuvwxyz 1234567890!@#%&()+
HERO
ABCDEFGHIJKLMNOPRSTUVWXYZ
To be used for main copy and body of text.
abcdefghijklmnoprstuvwxyz
Beautiful Delicious Script To be used mainly for Tagline or matching script elements.
Guidelines
ABCDEFGHIJKLMNOPRSTUVW XYZ
1234567890!@#%&()+
ABCDEFGHIJKLMNOPRSTUVWXYZ
abcdefghijklmnoprstuvwxyz 1234567890!@#%&()+
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questions or NEED HELP?
Should you need a file or have questions about how to use the files in this package, please contact us. We would be happy to help!
DUNVILLE CHAMER OF COMMERCE www.dunnvillechamberofcommerce.com 905-774-3183
OTB MARKETING CONTACT
ANGELA BROOKS
itsamarketingthing@gmail.com www.otbmarketing.ca | 289-407-1685