La brida marketing proposal by Assad Industrial

PARQUE INDUSTRIAL LA BRIDA Vanesa Aceves Presente

CONTENTS: 1. Cover Letter. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 2. General Company Description 2.1Our Company . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.2 Products & Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.3 Project Leader. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.4 Clients. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.6 Main Deals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

4 5 6 7 8

3. Market Analysis 3.1 Jalisco Highlights. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.2 Guadalajara Industrial Corridors Map 3.3 Periférico Sur Corridor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.4 Guadalajara Industrial Parks Map . . . . . . . . . . . . . . . . . . . . . . . 3.5 Main Lease Transactions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.6 Inventory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.7 Vacancy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.8 Price & Forecast. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.9 Absorption. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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4.The Property 4.1 General Features . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 4.2 Location Highlights . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 5. Promotion & Marketing Strategy 5.1 Promotion Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.2 Strategic Evaluation & Positioning. . . . . . . . . . . . . . . . . . . . . . . 5.3 Marketing Channels . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.4 Promotions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.5 Events / Showings. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.6 Reporting & Follow Up . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.7 Promotional Budget . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.8 Price & Closing Forecast. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

23 24 25 26 27 28 29 30

6.Terms of Engagement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 La Brida Marketing Strategy Exihibit “A”

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Vanesa Aceves Espacios Inmobiliarios UCD180 Phone: (33)3615 0799 X.105 Guadalajara al 28 de Marzo del 2014 Ref: Marketing Proposals Dear Vanesa, Once again, we would like to thank you for your ongoing interest and considerations towards Assad Industrial with respect to promote the new fase of La Brida Industrial Park. We are certain that ASSAD experience and market knowledge are a great match for this very important project. We realize that Parque Industrial La Brida â&#x20AC;&#x201C; Fase II will increase the prestige and overall value of our company and this proposal is intended to reflect our interest in earning the business. In the following pages, you will find detailed information regarding the our company, main deals, experience, and the proposal in order to develop a strategic platform to attain maximum value for the property/project in the shortest possible time, marketing approach and our proposed terms of engagement. We will work diligently to assure that all of your questions are answer and that your requirements are met in the most cost-effective manner possible. The information that you receive from our team will be timely, professional and comprehensive. As we continue working together, you will be satisfied that ASSAD program is alternative. We hope that this will serve you to underscore our engagement as your representatives for a successful commercialization of the subject project. We appreciate your preference and we are looking forward to have a follow-up conference call with you and your team to review the options in detail, whenever you are available to discuss any question, comments, suggestions, etc. We look forward to meet you soon. Sincerely,

Ma. Fernanda Valencia Assad Industrial | Director T. 52 (33) 1188 9533| C. 52 (33) 3127 2977 www.assadindustrial.com | Buenos Aires 3084 Local E Providencia 1era, 2nda, 3era SecciĂłn | Zapopan Jalisco, Mexico. Consulting, Brokerage and Industrial Real State Service

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2). GENERAL COMPANY DESCRIPTION 2.1 OUR COMPANY 1) PROFILE | ASSAD INDUSTRIAL is the leading Industrial Real Estate Company in Guadalajara. Our extensive market knowledge for the past 15 years together with our broad networking with public and private entities help us providing our customers (investors, developers, landlords and tenants) a fully integrated solution based on the different scenarios which are all considered and analyzed in deep, offering the most accurate picture of the real estate conditions and trend to execute the best possible real estate strategy. 3) GOALS & OBJECTIVES | Our company is focused on achieving satisfied customers resulting in shared growth. Just as we always seek to exceed our accomplishments this year and therefore we are focused on generating over 100,000 mÂ˛ and higher incomes for USD $ 400,000.

4) BUSINESS PHILOSOPHY | We believe strongly in the conexions we have, one of our strengths, that lead us to understand and address the real estate needs around the country through specialized knowledge resulting in satisfaction and a long lasting relationships with our clients. 5) FACTORS THAT LEAD TO SUCCESS | ASSAD INDUSTRIAL provides knowledge, experience and resources to investors, developers, owners and tenants, as well as to companies of any size, through the information needed to anticipate market opportunities, detect competitive edges and execute the best strategies on their favor.

2) OUR MISION | Being a leader in the real estate market knowledge and the only company specializing in specifically addressing industrial needs in Mexico.

STRENGTHS - Customer Service is our top priority. - Market Knowledge of every industrial corridor in Guadalajara. - Experience as developer, providing our customers with a far-reaching vision of Guadalajaraâ&#x20AC;&#x2122;s real estate market. - Close relationships with Government and others public and private companies, enabling better business opportunities.

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2. OUR COMPANY 2.2 PRODUCTS AND SERVICES OUR SERVICES | We provide comprehensive assistance to our customers regarding the location and selection of industrial real estate, either for lease,sale or purchase, through financial analysis. This includes different business scenarios, such as leasing vs purchasing analysis, comparative study of properties in the market and location analysis. We consider aspects such as logistics, costs and demographic data to determine the availability of qualified workforce, potential clients, strategic partners for eventual co-owned sites and future trends that may affect any real estate decisions. Our lines of business include:

COMPETITIVE ADVENTAGES | Our proximity to USA has always been a plus for new business generation. Hence the boom in manufacturing where several technology companies have been established for several years and still remain. Similarly we have a very attractive market for investors in Europe and elsewhere.

- Tenant Representation: leasing, relocation, expansion, factory consolidation, subleasing, built-to-suit projects and sales. - Landlord Representation: listings, promotion and industrial portfolio management. - Acquisitions: plot location and selection guiding the client through due diligence processes, as well as government incentives. - Consultancy Services: due to our experience with the two most important global real estate developers, we identify the best qualities and advantages to advise our customers about the development and construction of industrial real estate. - Market research: industrial market overview, value opinion and market comparative.

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2. OUR COMPANY 2.3 PROJECT LEADER Before founding Assad Industrial, Marifer Valencia worked for 13 years as Director of Marketing and Business Development for the leading global developers: CB Richard Ellis, AMB Property Corporation, G. Accion & Corporate Properties of the Americas. Her main responsibilities included promotion, marketing and management of industrial real estate. Likewise, she was in charge of implementing business plans in order to foster Jalisco’s economic development by promoting local, domestic and foreign investment, representing developers, clients and investors to close real estate transactions with national and international companies. Marifer is one of a few people in the industrial real estate business who has previous experience as developer, thus providing prospects with a broader view of Guadalajara’s market. She understands the scope, capabilities and benefits of each industrial corridor. She also has contacts in the government and other public and private entities that ease the opening of business.

María Fernanda Valencia President | Assad Industrial Buenos Aires 3084 Local E | Col.Providencia Guadalajara, Jal. 44630 Tel. / Ph. (33) 1188 9533 Cel. (33) 3127 2977 AWARDS: Prologis (www.prologis.com.mx) 2010, 2011, 2012,2013 Top 20 Industrial Brokers in Mexico.

Due to her broad experience, she understands the clients’ needs, guiding them through the selectionand project development process and providing the ideal solution for their requirements.

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2. OUR COMPANY 2.4 CLIENTS Below is a list of our representative clients, which are included in the areas of food, manufacturing, warehouse, housing automotive, electronics, pharmaceutical mainly. Based on industry requirements and are successfully managed transactions. • ABC Capital

• Invex

• Yellow Transportation

• ARAUCO

• Laboratorios Maver

• Verde Valle

• Calzados Terra

• Laboratorios Sofia

• O´DONNELL

• CIOSA Autopartes

• Laboratorios PISA

• CEVA Freight

• Nestle

• Coca – Cola

• Tequila Herradura

• Cuahutemoc Inmobiliaria • TME • DEMOSA

• Liverpool

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2. OUR COMPANY 2.5) MAIN DEALS DIMESA GUADALAJARA | JANUARY 2014 3,000 m² were closed with DIMESA a customer is very satisfied with our work and continues to seek our services. Industrial Assad achievement locate its distribution center in one of the newest parks in the city, Incalpa Industrial Park. The negociaón was successful because of our good relationship with both parties, achieving a 25-month contract at a price below the listing price. DEMOSA | JANUARY 2014 4,000 m² were closed with DEMOSA. A requirement that represented some difficulty in the process because it require a not to big not too small bulding with sprinkles, which is not very common to find in the industrial market of Guadalajara. Negotiation was very successful achieving a 5-year contract and meeting the needs of our client.

O´DONNELL SPEC 1 - BENCHMARK | DECEMBER 2013 181,201 SQ FT were closed. - one of the most important and represented one of the biggest challenges for Assad Industrial transactions. This because we had to find users within the pharmaceutical, chemical and electronics industry given the conditions and characteristics of the building and its improvements. Assad Industrial leased the building successfully with a 10-year contract and a very competitive lease price.

DIMESA HERMOSILLO | AUGUST 2013 5,000 m² were closed at Hermosillo. The challenge that represented to Assad Industrial was that we have to move to a different industrial market to know the market and make an accurate and timely analisys with the most updated market information. This deal was the second to be succeeded successfully for a previous transaction with Laboratorios Pisa.

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2. OUR COMPANY 2.5) MAIN DEALS CONTINENTAL LOGISTICS & FRIEGHT | JULY 2013 It was sold 1,000 m² of land for Continental Logistics & Frieght a company looking to expand its operations. Assad Industrial succeeded the sale of the land at Parque Industrial LA BRIDA.

LABORATORIOS PISA | MAY 2013 15,000 m² were leased for Laboratorios Pisa Distribution Center, one of the most recognized companies in the pharmaceutical industry in the country. Assad Industrial locate them succesfully at Prologis Industrial Park for 27 months term. Our goog relationship with both led to future deals on different divisions of the company.

GRUPO TERRA | ENERO 2013 13,000 m² of land were sold at Prologis Industrial Park. Grupo Terra needs to be relocated and Assad Industrial got a very competitive price sale of USD$61 dollars/m² due the excellent relationship with Prologis Industrial Park and the market conditions.

LABORATORIOS MAVER | 2012 62,000 m² were sold at Prologis Industrial Park, this was one of the main and biggest deals for Assad Industrial during the 2012. Our company was just taking shape and Assad Industrial got a USD$60/ m² for Laboratorios Mabe, which were looking to relocate their operations.

ARAUCO | 2009 11,000 m² were leased at Los Altos Industrial Park, this represent the very first deal Assad Industrial achieved successfully at USD$3.50/m². With this deal Assad Industrial start operations as an established and recognized company in real estate business. Arauco were looking to relocate ist operations in to a better quality building and a competitive lease price.

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3) MARKET ANALYSIS 3.1 JALISCO HIGHLIGHTS

ROAD INFRAESTRUCTURE FROM GUADALAJARA TO:

KMS

AGUASCALIENTES

225

CD JUÁREZ

1,520

LAREDO

1,103

MANZANILLO

270

MÉXICO, DF

580

NOGALES

1,715

MONTERREY

740

TAMPICO

750

TEPIC

227

VERACRUZ

775

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3) MARKET ANALYSIS 3.1 JALISCO HIGHLIGHTS RAIL INFRAESTRUCTURE

DISTANCES KMS

FFCC COMPANY

ALTAMIRA/TAMPICO

994.8

KCS – Ferromex

CD. JUAREZ

1,874

Ferromex

NVO. LAREDO

1,291

KCS – Ferromex

LÁZARO CÁRDENAS

878

KCS – Ferromex

MANZANILLO

355

Ferromex

MÉXICO DF

613

Ferromex

MONTERREY

1,416

KCS

NOGALES

1,732

KCS – Ferromex

VERACRUZ

1,062

Ferromex

FROM GUADALAJARA:

- Strategic connection between northern, central and western - Length: 70 Km - 2 lanes each direction

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3) MARKET ANALYSIS 3.1 JALISCO HIGHLIGHTS SOUTHERN BYPASS OF GUADALAJARA | MACROLIBRAMIENTO

- Asphaltic concrete - 7 overpass facilities - Toll road - 3 collection booths - 4 lanes way (2 each direction) with a right of way of 40 m - Speed limit 110 Km./hr ( 68 mi/hr) - Annual traffic average of 6 M vehicles. - Radial distance of 30 km on average to Guadalajara Metro Area

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3) MARKET ANALYSIS 3.2) GUADALAJARA INDUSTRIAL CORRIDORS

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3) MARKET ANALYSIS 3.3 PERIFÉRICO SUR CORRIDOR This submarket is located within Lopez Mateos Blvd. and the off-ramp to the International Airport (Highway to Chapala). is located within Guadalajara’s Metro Area. It enjoys connectivity to the major thoroughfares that allow easy access to major industries, shopping, services and three important universities, all within a 2 to 3 mile radius. Because of Guadalajara’s recent low income housing growth in the south eastern quadrant of the city, well located, Periferico-accessed land is scarce. These days, demand far outweighs the number of available properties along this corridor and this trend will likely continue for the next three to five years, while the city’s infrastructure redirects growth and population settlements to new areas in the metro area. The scarcity of land and the move towards more retail and service related developments in the area will continue to weigh heavily on land prices in the area, making future industrial developments difficult. This effect will further enhance the current and historical vacancy trends for the submarket and maintain healthy lease rates. This area houses various industrial developments and important stand-alone operations. Among the stand-alone operations

are Hewlett-Packard, the ex-V-Tech campus (of which half was purchased by INTERMEX, currently leasing area to Siemens/VDO), Tequila Cuervo and the Elektra logistics facility, to name a few. There are also a number of important industrial parks in this area. PARQUE JALISCO - is a 10.5 has. Class “A” development with just over 685,000 Ft² of builtout area with operations such as Foxconn, Menlo Logistics, Herbalife, Sunningdale, Onity, Avnet and Hispanic teleservices to name a few; It is important to note that Prologis acquired (after AMB) this industrial park from Hines in late 2002 total built area and now owns Parque Industrial Arrayanes and its developing Parque Industrial Los

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3) MARKET ANALYSIS 3.3 PERIFERICO SUR CORRIDOR

Altos and Parque Industrial El Salto II at El Salto Corridor. All are master-planned to house Class “A” facilities for logistics and/or light industry. The most noteworthy transaction in the industrial sector in 2011 was the Prologis and AMB Property Corporation announce merger of equals, and now Prologis is the leader in the market. Hines developed the TECNOLOGICO II INDUSTRIAL PARK is 19.2 has. in size and is slated for a total 77,307 M² build out area. Tecnologico II currently houses an Teletech Mexico and Tesa and Heinz operation, to name a few. In 2007 was the sale of Park, developed by Hines. It set a new benchmark in the cap rates, and marked the entry of German investment fund DIFA/Union Investment to Guadalajara and the industrial market in Mexico. PARQUE INDUSTRIAL TECNOLOGICO III, with space available from 2,000 sqm to 27.648 sqm . The park is designed to accommodate many different types of company, offering flexible space for manufacture, warehouse and office requirement. Parque Industrial EL BOSQUE II, owned by Beckman´s Family and investors . Most of Class A/B buildings have a good appearance but are specialized buildings. Side loading is predominant in the park.

CORRIDOR HIGHLIGHTS • Most Active Sub-Market • Logistics suppliers and inventory management firms have taken strong positions both for the local distribution market, as well as on a regional basis. • Periférico Sur corridor continues positioned as the most attractive industrial location given its easy access to all major highways, employee and executive housing, as well as services.

ELLMAN’S - Redevelopment project on the former Agrofermex fertilizer plant site. This Park is focused on targeting logistics and light industry operations and its name Tlaquepark; This Park has one of the best locations in the city. There are two new industrial developments in the corredor: PARQUE INDUSTRIAL INCALPA, owned by the Monraz family and PARQUE INDUSTRIAL PERIFERICO SUR developed developed by Daniel Garcia. (Local industrial) and was purchased in late 2013 for Prologis.

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3) MARKET ANALYSIS 3.4 GUADALAJARA INDUSTRIAL PARKS

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3) MARKET ANALYSIS 3.5 MARKET STATS | 4Q 2013 MAIN LEASE TRANSACTIONS COMPANY

CLASS

M²

SQ.FT.

LOCATION

INDUSTRIAL CORRIDOR

IMI (Integrated Micro Electronics)

7,056

75,950

IGS Bld. A Y B El Salto Industrial Park

El Salto

IMB

7,386

79,502

Prologis - Los Altos Industrial Park Bld. 4

El Salto

La Madrileña

8,768

94,378

Nave D Green Tech

South Periferico

NEFAB

5,400

58,152

Green Tech Bld.B,C

South Periferico

PISA

14,825

159,575

Periferico Sur Industrial Park Bld. 1

South Periferico

CHEDRAUI

14,401

155,011

Prologis - Los Altos Industrial Park Bld. 4

El Salto

WAREHOUSES MEXICO S.A DE CV. A

5,097

54,864

Guadalajara Industrial Park Cto.Productividad 133

El Salto

CLOE

7,707

82,957

Tesistan Park

North Periferico

XPEDX

5,496

59,158

Periferico Sur Industrial Park Bld. 4

South Periferico

ONEST LOGISTICS

5,466

58,835

Periferico Sur Industrial Park Bld. 4

South Periferico

CEVA LOGISTICS

6,590

70,934

Periferico Sur Industrial Park Bld. 2

South Periferico

PLEXUS

26,611

286,438

Guadalajara Technology Park

West Periferico

3) MARKET ANALYSIS 3.6 MARKET STATS | INVENTORY INDUSTRIAL CORRIDOR

CLASS A INDUSTRIAL INVENTORY

Inventory (sqm)

Availability (sqm)

Vacancy Rate

717,923

23,355

3.23%

32,000

South Periferico

638,931

10,516

6.34%

Airport - El Salto

470,865

22,875

3.87%

North-West Periferico Old Industrial Zone

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3) MARKET ANALYSIS 3.7 MARKET STATS | VACANCY COMPANY

CLASS

AREA M²

AREA SQ.FT.

8448

90,933 Parque Industrial El Salto

O’Donnell - Ed. El Salto Cuauhtemoc Inmobiliaria call center Prologis Park Arrayanes Building 4 Prologis Park El Salto - Bld 2 Prologis Park El Salto - Bld 3-C Prologis Park Los Altos Edif. 4 Prologis Park Los Altos Edif. 6 Parque Industrial El Salto WTC Parque Industrial CIMEG- Bld PIG - Circuito Productividad El Bosque II - Beckmann Bld UIR - TEC II Oﬁcinas Tlaquepark TecPark Tecnologico II Bldg 3E+ 3F SAB- Lopez Mateos 4550-7 SAB- Lopez Mateos 4550-6 Incalpa - Nave 22-25 Incalpa - Nave 9-10 PIPS - Nave 2 PIPS- Nave 2 Edif. Componentes KDK GTP - Edif. MORAVI SAB- Av. Aviacion SAB- Av. Aviacion Ecopark - Nave 20 Parque Oeste Hacienda Tesistan - Nave 1 Hecienda Tesistan - Nave 2 Hacienda Tesistan - Nave 3 TOTAL

INDUSTRIAL CORRIDOR

A/B 2,509 27,007 Parque Industrial Guadalajara A 5,137 55,290 Prologis Park Arrayanes A 1,744 18,772 Prologis Park El Salto A 3,150 33,906 Prologis Park El Salto A 4,058 43,680 Prologis Park Los Altos A 21,506 231,490 Prologis Park Los Altos A 8,024 86,370 Calle 3, lote 2, manzana 4 7,128 76,725 Carretera al Castillo Km. 13.5 A A 3000 32,292 Av. Del Hierro No. Lote 3 A 1,004 10,807 Parque Industrial Guadalajara A 5,505 59,255 El Bosque II A 1,210 13,024 Tecnologico II A 7,500 80,729 Tlaquepark A Av. 8 de Julio y Periferico Sur A 3,664 39,439 Tecnologico II B B A A A A A A B B A A A A A

1,516 16,318 1,100 11,840 4,084 43,960 1,580 17,007 8,776 94,463 1,700 18,299 9,712 104,539 1,200 12,917 2,000 21,528 1,600 17,222 2,440 26,264 4,075 43,863 1,736 18,686 1,983 21,345 1,983 21,345 100,438 1’081,099

ASKING PRICE El Salto - Airport El Salto - Airport El Salto - Airport El Salto - Airport El Salto - Airport El Salto - Airport El Salto - Airport El Salto - Airport El Salto - Airport El Salto - Airport El Salto - Airport South Perferico South Periferico South Periferico South Periferico South Periferico

Inmob. Cuauhtemoc Inmob. Cuauhtemoc Parque Industrial Incalpa Parque Industrial Incalpa Periferico Sur Parque Industrial El Bosque II-Cuauhtemoc Kodak Mariano Otero Guadalajara Technology Park

South Periferico South Periferico South Periferico South Periferico South Periferico South Periferico ZMG North - West Periferico G-Industrial North - West Periferico G-Industrial North - West Periferico Ecopark North - West Periferico Carr. Guadalajara-Nogales #9900 North - West Periferico Parque Hacienda Tesistan North - West Periferico Parque Hacienda Tesistan North - West Periferico Parque Hacienda Tesistan North - West Periferico

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3) MARKET ANALYSIS 3.8 MARKET STATS | PRICE & FORECAST The averge price within the all industrial corridors is USD$4.38/m². The forecast is that prices will remain stable in the first quarter of 2014 while new inventory coming onto the market.

CLASS A INDUSTRIAL LEASING PRICE

INDUSTRIAL CORRIDOR

MINIMUM $usd/m²

MAXIMUM $usd/m²

North-West Periferico

$4.25

$4.95

Old Industrial Zone

$3.26

$3.64

South Periferico

$4.00

$4.95

Airport - El Salto

$3.95

$4.95

3) MARKET ANALYSIS 3.9 MARKET STATS | ABSORPTION

GROSS & NET

Net Absorption

AREA m²

AREA sq.ft

132,111

1,422,030

193,229

2,079,902

Buildings Class “A”

ABSORPTION

Gross Absorption Buildings Class “A” & “B”

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4 THE PROPERTY 4.1 GENERAL FEATURES Located in La Brida Street No. 247, Col. López Cotilla, Tlaquepaque between Adolfo Horn and the Old Chapala Highway. The property includes the following areas and characteristics:

LAND: TOTAL BUILT: MULTI-TENANT BUILDING: TOTAL PARRKING:

32,124 m² 22,024 m² 8,345 m² 233

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4 THE PROPERTY 4.1 GENERAL FEATURES GENERAL SPECIFICATIONS FIRE PROTECTION ..................... HOSE & CABINETS OFFICE ..................................... 5% BTS BATHROOMS ............................ 5% BTS PARKING SPOTS ........................ 233 AUTOS (64 UP) LOADING DOCKS ....................... 1 FOR BLDG ON SALE / & 6 FOR MULTITESTRUCTURE ROOF ........................................ WALLS ...................................... HIEGHT ..................................... THIKCNESS ................................ BAY SIZE - MULTITENANT ......... BAY SIZE - BUILDINGS FOR SALE

INSULATION 3” FIBERGLASS LAMINATED - BLOCK SPLIT 10.50 MTS - 12.00 MTS 7” CONCRETE FLOOR SLAB (300KG/CM²) 12 X 18 MTS 12 x 20 mts

LIGHTING LIGHTS ...................................... 10% NATURAL+25FC (T5)/(T5)

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4. THE PROPERTY 4.2 LOCATION HIGHLIGHTS

Aereal view *SOURCE: Google Maps

Located a 2 minutes from Anillo PerifĂŠrico and leads to many ways such as: Guadalajara - Chapala Highway Guadalajara - Morelia Highway Guadalajara - Tepic Highway

PORT CONECTION Very close to the Manzanillo Port, the 2nd mos important loading port in Mexico. - Rail Spur - 350 Km. to Puerto de Manzanillo - Highway - 300 Km.to Puerto de Manzanillo

AIR CONECTIONS The Miguel Hidaldo y Costilla International Airport is the second largest in Mexico and the 2nd national place in business operations. LAND CONECTIONS - 300 km distance from Laredo. - 540 km distance from Meico, City.

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5. MARKETING STRATEGY 5.1 PROMOTION PLAN

Our marketing plan is underscored by several fundamental objectives: 1. To price the property on the market at the highest possible value in order to attain the highest possible lease price. 2.To expose it to all potential clients. 3.To achieve the greatest price in the most timely manner possible. 4.To represent La Brida in a professional and transparent manner that reflects favorably upon the client and the property. Assad Industrial has and will provide the tools to implement a successful marketing program and facilitate the client’s decision-making process. Audiences will consist of corporate space users, investors and the real estate brokerage community. Additionally, we will establish a reporting program through which La Brida will be informed at all times of marketing efforts and results, and thus be able to direct any re-calibration of our approach and program.

LA BRIDA INDUSTRIAL PARK Business Plan - Marketing Strategy Overview | Attached as Exhibit “A” Business Plan – Marketing Strategy Overview MARKETING APPROACH The objective is to generate prospect flow in order to lease the building in the most cost-effective manner possible. The information that you will receive from our team will be timely, professional and comprehensive. Please call upon your consideration of the proposal to discuss any questions, comments, suggestions, etc. We look forward to the opportunity to work together.

LEASING INTIATIVES 1.- Reliable and Timely Market Research. Coordinate efforts with specific research groups and others local brokers to have timely and reliable market information. The goal is to properly assess the conditions of the market and maintain the market information updated. 2.- Focus on Growth Sectors (i.e. logistics/3PL, aeronautics, pharma, automotive and electronics). Direct our efforts to specific sectors that show the most potential for sustainable growth. The Team will acquire a better understanding of each of these sectors in order to identify opportunities that will help us to lease the property. 3.- Focus on Logistics/Target Customers List Generated For this Approach. A list has been created that identifies companies related to logistics or freight forwarding sectors that already have operations on Mexico or have potential to operate in Mexico. The Team will identify a lead contact for each of the companies, for a potential business. 4.- Focus on a Broker List Generated For This Approach. Be focused on the most active brokers in Mexico. The Team will work closely with each of the individuals on the list with the intention of strengthening relationships, create better understanding of the ASSAD`S business model and prove ourselves a valuable business partner. 5.- Leverage Broker Relationships. Continue the Team’s ongoing efforts to strengthen relationships with the local brokerage community as well as with those that service corporate accounts. Increase our cross border awareness program, getting US brokers to think of Mexico as an extension of their markets, where ASSAD can create a seamless solution to their client’s needs. 6.- Leverage Relationships With Economic Development Entities. Strengthen ties with economic development entities to facilitate and streamline the process of Due Diligence, Operational licenses, Government Incentives, etc.. 7.- Participate in Business Chambers and Associations. Actively participate in business organizations in order to maintain close contact with business leaders, government authorities and other organizations to identify opportunities and stay ahead of trends and react appropriately. 8.- Lunch Tours – For Brokers, Government and Potential Clients. 9.- Attend Trade Events. In relation to the target sectors, we will attend trade events. Furthermore, we will continue to keep a high profile in events related to our own industry, such as AMPIP, ADI, etc. and SEPROE.

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5. MARKETING STRATEGY 5. 2 STRATEGIC EVALUATION & POSITIONING Assad Industrial will perform a thorough strategic evaluation for the property. Through this study, we will determine how to best market the property, for example how to take advantage of the office space that the property offers, compared to other buildings. As a result of our evaluation, we will be best able to customize our marketing campaign, establish targets, and define our pricing. Pricing will be a function of multiple variables including: 1.Available comparable properties in the market. 2.Sale and rental transactions closed. 3.The value an investor would pay for the property. 4.Our analysis of the physical characteristics of the property. Analysis of the propertyâ&#x20AC;&#x2122;s physical characteristics will be specific to: 1.Construction and infrastructure. 2.Present conditions. 3.Complete analysis of areas. Further due-diligence of the property will entail the study of the following: LEGAL 1.Notarial deed of the Property 2.Articles of Incorporation of the Company 3.Powers of Attorney of the Legal Representative 4.Identification of the Legal representative 5.Certificate of Liens

SERVICES 1.Electrical Service Receipt 2.Water payment receipt 3.Gas Supply Certificate 4.Telephone Bill â&#x20AC;&#x201C; Telmex 5.Payment receipt of the Property Tax payment CONSTRUCTIONS 1.Construction License 2.Blueprints of the Property as well as of its installations

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5. MARKETING STRATEGY 5. 3 MARKETING CHANNELS As suggested by some of the foregoing, our marketing approach would rest strongly upon collaboration with the real estate brokerage community, direct solicitation of users and an ongoing dialogue with you in order to constantly evaluate and recalibrate our efforts.

BROKERAGE COMMUNITY | COMMUNICATION AND COOPERATION Assad Industrial will send out flyers and arrange tours for local brokers. We will invite them to consider the property for their tenants and buyer clients and we will offer them participation in our commission compensation. While the possibilities are endless, the point is to generate a buzz in the local brokerage community, a familiarity with the property and an interest in brokers to participate in its lease deal.

DIRECT SOLICITATION OF BUYERS Direct mailing and telemarketing are often the bases for a successful disposition of property. Whoever shall receive materials will be later contacted by a “follow-up” phone call. Logs will be kept of our telephone canvassing.

DEFINING TARGETS Defining the appropriate targets of likely prospects. As stated above, we will pursue targeted audiences in Guadalajara. We will properly establish targets and then use appropriate and “creative” venues to reach such prospects.

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5. MARKETING STRATEGY 5. 4 PROMOTIONS Assad Industrial will employ a variety of tools, materials and techniques to reach our audiences. These include: •Signs/pennants to the property. •Printed and digital materials. Promotional binders that provide: •Description of the zone including general location map. •Description of the property including photographs, blueprints, etc. •Justification of value. •Legal documentation.

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5. MARKETING STRATEGY 5. 5 SHOWINGS Assad Industrial team will be responsible for escorting all prospects on tours of the property. Of course, we will need to establish a means and process for scheduling with local management and arranging tours and showings.

5. 6 REPORTING & FOLLOW UP We believe strongly in project-reporting, and will regularly submit reports in the manner and with the frequency prescribed and desired by you. Reports will detail: •Companies Contacted by Letter. •Companies Contacted by Telephone. •Visits to the Property. •Report of Prospects. •Preparation of Materials. •Future Activities.

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5. MARKETING STRATEGY 5. 6 REPORTING & FOLLOW UP NEGOTIATIONS - As we receive offers and proposals, we will transmit them immediately to you pursuant to a distribution protocol set forth by you. Once we get an offer, we will evaluate it in terms of: â&#x20AC;˘Financial Impact/ Value/ Benefit for La Brida. â&#x20AC;˘Historical information with respect to prior lease of properties of this type. We will respond to offers and counter-offers on your behalf, responding only in accordance with your directions. We will be clear to convey that no terms or proposed transaction will be binding upon you absent a) the final approval of all required parties and b) the full execution and mutual delivery of all necessary documentation of conveyance. Assad Industrial also supports you in the coordination of the notarial deed.

TIMELINE

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5 MARKETING STRATEGY 5. 7 PROMOTIONAL BUDGET An advertising budget would be established with you. Advertising must be properly directed. Trade journals and business publications with specific readerships should be identified as tools. Marketing expenses would be the responsibility of Assad Industrial, all of which would be subject to your approval in each and every instance. They will vary greatly depending on the promotional and print advertising campaign that we develop with you.

BUDGET MARKETING 2014 - EXPENSES CONCEPT News Paper Advertisement Magazine Advertisement Mexico Now Advertisement AMCHAM Printing Banner Flyers Lunch & Events Mailer / Courriers Emails Others Expenses TOTAL

Jan -

Feb 238 60 77

Mar 60 77

Apr 238 60 77

May 60 77

Jun 238 60 77

Jul 60 77

Aug 238 60 77

Sep 60 77

Oct 238 60 77

Nov

3,302 -

110 100 660 100 70

100 70

100 100 70

100 70

100 100 70

1,101 110 100 660 70

100 100 70

100 70

100 100 70

147 147 100 70

FY 1,430 659 850 4,549 367 1,098 1,321 600 770

3,302

1,416

307

645

307

645

2,178

645

407

545

407

839

11,643

60 77

Dec 238 60 77

Explanation of every line of the Budget 2014 News Paper Advertisement Specialized Magazine & Plublications Advertisement AMCHAM Printing Banner Flyers Lunch & Events Mailer / Couriers (DHL)

Assad Industrial will be posting every once a week the property on the Mural Classified The property will be published on the main especialized magazines such as Mexico Now, Beutiful Day, Industrial Map etcâ&#x20AC;Ś The property will be released to the AMCHAM partners through website post or via post cards A banner will be posted on the property and around if need it. 500 flyers will be printed every month to distribute them within potential clients Assad Industrial will organize tours and presentations with potential clients. Assad Industrial will be distributing the flyers montly

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5 MARKETING STRATEGY 5. 8 PRICING From a most preliminary perspective, the property may be valued according to teh final Layout. In case that you want, an Opinion of Value of the property can be performed to dictate pricing and marketing efforts.

6. PROPOSED TERMS OF ENGAGEMENT Assad Industrial proposes being retained as your exclusive representative. We believe that without such an engagement, we cannot invest the resources required to implement a campaign like the one described above. Similarly, there is no basis to reach out to the community of brokers. Assad Industrial would look to be engaged for a period of one year (12) months, with either party having the right to terminate with sixty (60) days prior written notice. Assad Industrial also proposes being compensated with a market-standard commission of five percent (5%) of the total lease engagement.

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Business Plan – Marketing Strategy Overview MARKETING APPROACH The objective is to generate prospect flow in order to lease the building in the most cost-effective manner possible. The information that you will receive from our team will be timely, professional and comprehensive. Please call upon your consideration of the proposal to discuss any questions, comments, suggestions, etc. We look forward to the opportunity to work together.

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Assad Industrial is more than just a partner. In closing, we hope that our â&#x20AC;&#x153;proposalâ&#x20AC;? shall prompt your further consideration and we invite you to call us with any questions or comments.

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GUADALAJARA INDUSTRIAL SOLUTIONS www.assadindustrial.com

INFORMES: Ma. FERNANDA VALENCIA ASSAD Buenos Aires No. 3084 L-E Providencia 4ª Seccion |Guadalajara Jalisco, México. C.P 44670 T. 52 (33) 1188 9533 info@assadindustrial.com