InvestCloud's cGeneva: Gold Standard Accounting Simplified

cGeneva® - Gold Standard Accounting Simplified Multi-tenant Cloud Efficiencies Tip the Affordability Scale

By William Bailey, Head of Product InvestCloud is agnostic to the accounting engine that you have and supports all the popular USA and international accounting engines. InvestCloud has patent pending technology (Common Interface) that enables simple integration to any accounting platform whether vendors (SunGard, Eagle, Advent, etc.) or proprietary. InvestCloud is most experienced in what InvestCloud calls the “Accounting Overlay”.

The Change Over 90% of InvestCloud’s client base utilizes InvestCloud’s Accounting Overlay.

However, there is an interesting change where many financial companies, whether hedge fund or wealth management are questioning the wisdom of having their own accounting engine in a data center. They are also questioning whether they need to have all expertise required to implement upgrades, integrate other systems, report and warehouse information.

To accommodate this change, InvestCloud has licensed Advent Geneva using InvestCloud’s platform to provide cGeneva in the cloud. At 40% of the real costs of ownership, this is proving to be a popular solution. InvestCloud cGeneva is available as cGeneva (Indirect) that removes the need for any knowledge of Advent Geneva and cGeneva (Direct) for those clients that wish to keep accounting and therefore need direct access to Advent Geneva albeit in the InvestCloud platform.

The Trend As both individual and institutional investors have continued to increase their exposure to alternative assets, derivatives and foreign investments over the last few years, the number of money management firms that need more sophisticated portfolio accounting solutions has grown significantly. Hedge funds that have complex asset structures are no longer the only ones that need a more comprehensive portfolio accounting software. Advent’s Geneva® is widely recognized to be the best platform for firms with real-time accounting requirements and/or wide instrument coverage needs. Apart from the leaders among the larger hedge fund managers, traditional wealth and asset managers are also considering using sophisticated portfolio accounting. Managers will discover that Geneva is an expensive and complex platform to set-up and maintain after using it. Hence, InvestCloud's cGeneva release.

Lower Cost of Ownership – Less Complex to Support InvestCloud, with its cGeneva® offering has lowered both of these barriers to entry: cost and complexity. cGeneva is a multi-tenanted instance of Advent’s Geneva® hosted on InvestCloud’s secure, private cloud platform. Our cGeneva allows a firm to simplify their deployment by eliminating internal infrastructure requirements and reducing staffing

requirements around support and on-going system maintenance. Our multi-tenanted approach eliminates a firm’s burden of version and upgrade management or testing, which could significantly lower their total cost of ownership. We have created cGeneva to allow clients to get all the benefits of using Geneva without the need for expensive and difficult to maintain infrastructure. It is a smarter way to deploy.

Why Geneva is the Leader and why cGeneva is a better solution?

With this greater simplicity and affordability, more firms will be able to consider Geneva through the InvestCloud platform. Here is a quick overview of how Geneva compares to portfolio accounting options: cGeneva® offers firms real-time performance, P&L, position and exposure information, with comprehensive instrument coverage – from global equities and fixed income to derivatives and bank debt. This means that Geneva effectively supports even the most complex global investment strategies. That is why it has become the leading portfolio management solution for the alternative world – from hedge funds, administrators and prime brokers to global asset managers, private equity and funds of funds.

It offers full support for all currencies, instruments and transaction types, including complex derivatives. It presents this information with real-time dashboards for more accurate P&L, risk and exposure reporting. It also offers simplified cash, position and transaction reconciliation as well as standard integration to counterparties and data sources. It offers the ability to trade, account and report in any currency of your choice.

A firm also gets trade capture, allocation and lifecycle management along with full general ledger and accurate NAV calculation. Furthermore, Geneva offers investor accounting and servicing for both onshore and offshore funds and Form PF compliance readiness. The key benefits of this comprehensive functionality is that a firm’s managers can make better decisions that are based on reliable, real-time information. It means a firm can avoid time-consuming manual workarounds for exotic instruments. This can also mean reduced operational risks and better compliance readiness. cGeneva - More than Just a Hosted Solution InvestCloud’s cGeneva is more than just remotely hosted access to Geneva. We have added a variety of layered services to deliver a truly comprehensive package. This is not just about removing the burden of managing servers and versions, but also using InvestCloud’s infrastructure to extend Geneva beyond its “out of the box” functionality.

This includes our Interactive Data Repository (IDR), which consists of operational data store, on-line repository and data warehouse, as well as our range of flexible cloudbased applets and web designed solutions that eliminate the need for RSL development and allows for easy third-party data integration to meet firm-wide and client-facing reporting needs.

Users can access the application through a browser from any desktop or mobile device. InvestCloud manages all of the hardware, software, support tasks, and integration services through a secure connection to one of our data-centers. What’s more we add to this cost efficiency of cloud delivery the availability of comprehensive front, middle, and back-office services as well. We bring the efficiency of a single-source solution. This means we allow you to free up firm resources so a firm’s principals can focus more time on where they add the most value: managing money and developing

client relationships.

Best of all, by choosing InvestCloud you have the assurance of knowing that you are working with the leading provider of true, multi-tenanted cloud solutions in the US. We now have more than 613 client firms managing or reporting on over $1.2 trillion in client assets using our private cloud platform. If you would like to learn more about how to extend your firms capabilities by affordably upgrading to cGeneva, visit us at www.investcloud.com or click here to request a demo.

William Bailey (Head of Product) leads the charge for InvestCloud’s product vision and development, a self-proclaimed “reforming nerd” and the resident expert on buyside trading, performance, and reconciliation amongst other topics.

Will’s experience ranges from engineering features for radar jammers and forward looking infra-red (FLIR) cameras at Northrop Grumman to leading teams and for build, deployment, and rollout of Order Management Systems (OMS), Portfolio Accounting Systems (PAS), and other mission critical applications for large financial institutions at Accenture and The Conifer Group.

Will holds a BS in Computer Engineering from Northwestern University.

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