Role of Strategic Leader in Creation of Vision, Mission and Values

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Strategic Leadership Practice

A Sample Report on Strategic Leadership Practice :

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TABLE OF CONTENTS INTRODUCTION ...................................................................................................................... 3 TASK 1....................................................................................................................................... 3 1.1 & 1.2 Concept of managers and leaders ........................................................................... 3 1.3 Analyse balance needed between the demands of strategic management and leadership .... 4 TASK 2....................................................................................................................................... 5 2.1 Role of strategic leader in creation of vision, mission and values ...................................... 5 2.2 Leaders role communicating vision, mission and values .................................................... 5 2.3 Impact of personal energy and self belief on application of leadership and strategic tools . 6 2.4 How ethical leadership engenders empowerment and trust ................................................ 7 TASK 3....................................................................................................................................... 8 3.1 Transformational leadership and its impact on company strategy ..................................... 8 3.2 Transactional leadership and its impact on company strategy ............................................ 9 3.3 Situational leadership and its impact on company strategy .............................................. 10 CONCLUSION ......................................................................................................................... 11 REFERENCES ......................................................................................................................... 12 A Sample Report on Strategic Leadership Practice :

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INTRODUCTION Strategic leadership performs a crucial role in the smooth flow of operations in an organization. It assists subordinates to get the work done effectively by a strategic leader. . In corporate, work can be efficaciously done with the help of strategic leadership. In this present report, Nestle has been taken into consideration as per the given case study (Aidt, Toke and Tzannatos, 2008). Nestle is a leading company at providing food products in different parts of the world. Purpose of report is to enlighten the difference between effective leader and manager. It is also going to depict the role of strategic leader in the creation of company. Apart from that, report will assist the reader to get precise knowledge over strategic leadership practices.

TASK 1 1.1 & 1.2 Concept of managers and leaders An effective leader and a manager are different from each other on various terms. Leader plays a leading role in establishing a clear path for company. According to warren bennis, various concepts of leadership had been given like leaders are made, not born. On the other side, effective manager controls and directs people according to the policies and procedures of firm. An effective manager ensures smooth flow of operations (Baccaro, and Ferguson, 2008). In a company, both; a leader and a manager are equally required. An effective leader recognizes the change in market conditions and adjusts with the same. On the contrary, manager tries to maintain the tasks but not changes (Boulanger and Kleiner, 2013). Being a senior manager at Nestle, I need to make sure that whether the work is done in accordance to office standards or not. There are some situations when a manager requires acting as a leader. To make an effective change in the functioning of the organization, managers are required to become a good leader. They have to use an effective leadership style to inspire personnel at the workplace. By having an effective consideration of employees needs the leaders can have better success in the market. It has been noticed that effective leadership can be developed by gaining information about ways that assist in dealing different situation. Participation measures need to be developed effectively in order to meet objectives. Improved focus on needs and requirements also offers sustainable development.

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At the time of implementation of different strategies in Nestle, formation of plan was done by Fiona Kendrick. In this situation, he has acted as a leader. Whereas, the implementation of strategies are supervised by the senior manager, in this situation Fiona Kendrick had to act as manager. There is one more situation where Fiona Kendrick required to act as a leader. At the time of company restructuring, employees are required to get support from the management in a company (Bright, 2012). Because restructure is a situation when modification is done in the operations of the company. Here, Fiona Kendrick needed to motivate the employees of Nestle so that they can easily adapt change. In this situation he requires acting as a leader because a leader is the one who motivate its team mates and get the work done effectively. However, there are some situations arise when a leader acts as a manager. At the time of change in policies, the duty of manager is to ensure the proper operations of work (Boaden, 2015). In order to attain this in Nestle, when the change occurs related with work, leader of Nestle needs to ensure the work done effectively or not. It is necessary because a leader takes a team together where the coordination is must. In this scenario, management skills are required because it helps in ensuring that each and every individual within the department is succeeded (Cooke, 2012). 1.3 Analyze balance needed between the demands of strategic management and leadership Management and leadership are different systems of human behavior which are adopted in an organization and that are useful for the success of an organization. It is necessary to make a balance between the demand of strategic management and strategic leadership. There are some shortcomings of both the terminologies which determine the need to make a balance. However, main problem in today’s era is rapid changing environment. The external environment is very challenging where to survive, it is necessary to cope up with the situations (Isele and et.al., 2013). However, leadership is all about change as it assists company to define its vision. In context to this, Nestle needs to work on changing and competitive environment. On the other side, managers of Nestle constantly try to adjust with the change. On the basis of case study, project life cycle is considered. It has mainly four phases where the first phase consist of collection of information as it is the initial stage (Jetmore, 2015). At this level, a leader requires to be visionary and creative. Apart from that, managers require setting strategic objectives for performing project along with the scope. Targets are being delivered by the managers to leaders of different departments. Here, controlling, monitoring and directing of employees about the project is done. Get best leadership assignment writing services in UK. Hurry up! to avail best leadership assignments to secure top grades.


By having an effective application of life cycle the issues can be overcome in desired manner. It offers effective planning of activities so management need to consider such aspect in appropriate manner. With an assistance of farey model the overall outcome can be attained improved. It assist in improving performance and lead business firm to attain better opportunities in the market. Farey's model of balance between leadership and management focuses on the things, task and people. On the other side, Farey's model of balance between leadership and management depicts about the task and people. These elements are interlinked with the concept of management and leadership. Under the process of task management, duty of manager is to plan and organize in such a way that the task should be done on time. In addition to it, determination of task is done by the leaders (Strategic Planning Tools, 2015).

TASK 2 2.1 Role of strategic leader in creation of vision, mission and values An organization works to attain its mission, vision and values. These are the elements for which a company keeps improving its operations. With regard to this, leadership plays an essential role. However, Nestle is a leading organization that aims at offering food items in the world (Uliwick, 2015). Company also has its mission and vision for which it works. With respect to this, these elements are achieved with effective participation of leaders. Mission, vision and values of Nestle are stated as below: Mission: The mission statement of Nestle is “Good food, Good life� where company aims at providing the best and most nutritious category of food. In order to it, firm sets some boundaries on the tasks of company. However, leader plays a crucial role in the attainment of mission statement of company (Ulrich, 2013). A mission is analyzed and identified by the leader itself.. There are different things which is evaluated by a leader in a team. An effective guidance is provided to the team mates with the help of leader. Therefore, a leader is responsible for the achievements of goals and objectives of company (Venkatesan and Kumar, 2014). Vision: Vision of Nestle is to be leading and competitive in the world. It assists the organization to work in a defined and determined goal. However, vision is an imaginary picture of the future that is set by the owners of company. Firm works with a vision to provide healthy

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products with wellness. It also focuses on improving its share value by being a preferred corporate in the world (Block, 2016). Values: Values are defined as the beliefs of entity which express the policies, principle and rules of company (Griffin, 2008). It assists a firm to differentiate itself with the other organizations. An effective leader plays an important role in creating a positive image of Nestle. Values are the beliefs of an entity express the policies, principles, rule and regulation. By having assistance of such values the better opportunities can be attained in the market. Along with this, distribution of services can be advanced effectively. Moreover, effective leader will assist in developing positive elements. It allows to make sure that leader is having sustainable development for continuous improvement. 2.2 Leaders role communicating vision, mission and values It is necessary to communicate the vision, mission and statements and values of Nestle to its employees. In respect to this, strategic leaders plays an essential role in the communication of mission and vision. Leaders are the mediators between employees and higher authority. Strategic plans are prepared by the managers. In order to communicate further the leaders of the company plays important role (Recklies, 2008). All the decisions taken by the top management is finally passed out to the employees by the leaders. In respect to this, the vision and mission of Nestle is communicated further with the used of different methods and modes. For effective leadership, it is essential to convey vision of Nestle. If the mission statement of Nestle is properly communicated with the employees then the working efficiency of the subordinates will get uplifted (Aidt, Toke and Tzannatos, 2008). The mission statement of the company is to offer good and nutritious products. If the leader effective deliver the message then the subordinates will be aware of what is required to be done by them. They will get an appropriate direction of working so that efficaciously operation of work can be done (Baccaro, and Ferguson, 2008). The leader of Nestle needs to communicate its mission and vision to the subordinates so that the organization will be able to attain its goals and objectives. It will in result help in increasing productivity and profitability of the products of the company. By having an improved focus on communication process the leaders can offer better support to accomplishment of vision and mission. It has been noticed that long term sustainable development. Using methods of communication allows to create long term opportunities. It is because it helps in developing understanding in regard to mission and vision. With an assistance Get best leadership assignment writing services in UK. Hurry up! to avail best leadership assignments to secure top grades.


of this, it can be stated that communicating mission allows to understand the key purpose behind operational activities. 2.3 Impact of personal energy and self belief on application of leadership and strategic tools A leader requires to be committed, self belief and boost up in performing duties and applying leadership styles. It is shown by Henry's Comprehensive authentic leadership style. It is based on leadership virtues that is follows whole person approach and employment. In order to this, a leader requires building personal and professional skills along with the employees (Boulanger and Kleiner, 2013). There are several factors through which ethical leadership is influenced. Knowledge and relationship development: This concept aims at focusing whole person approach where the priorities are given on forming good relations not for effective results through teamwork but to develop emotional bond. However, use of democratic leadership styles allow a leader to be communicative and involves others in decision making (Bright, 2012). However, use of this concept will assist the management of Nestle to take decisions for implementing strategies and plans. A leader must have energy so that changes may applied to the company. In addition to it, personal goals can be achieved with the assistance of the team members (Boaden, 2015). Process development: The strategic department of Nestle requires keeping updated its technology to gain competitive advantage. The leaders require adopting the plan that can improve the working process of the company. It will result into balancing the personal and professional life (Cooke, 2012). For developing this system, the leader of Nestle needs to focused towards the roles and responsibilities of the company. Team development and Succession plan Realization: To modify the skillfulness and effectiveness of working of their employees, it is necessary to motivate their workforce. Leaders of Nestle needs to develop a viable succession plan with the systematic process by organizing weekly team lunch, cross training, holiday planning with resource back up, etc (Isele and et.al., 2013). Competitive environment can be developed by the leaders so that better opportunities can be offered to the employees. Process delivery: Nestle is a leading company aims at offering food products in UK and other parts of the world. The leader needs to coordinate the activities so that effective management of work can be done. Get best leadership assignment writing services in UK. Hurry up! to avail best leadership assignments to secure top grades.


A team can be motivated by the leaders if they have belief in themselves. In addition to this, self motivated leaders assist the employees to guide and inspire for the work (Jetmore, 2015). In the autocratic leadership style, a sense of trust is created among the employees towards their leaders which allows them to be committed to the work. The way of work of employees depend on their leaders, if the leader is energetic towards the work it will act as synergy to their team as a whole (Strategic Planning Tools, 2015). Leaders can motivate the team members if they have belief in themselves. Self motivated leader can inspire and guide his employees which would yield effective results to the organization. By having an appropriate decision making the employee trust can be built out. With an application of responsibilities the energetic values can be accomplished in desired manner. Process delivery improvement also allows to advance sustainability. 2.4 How ethical leadership engenders empowerment and trust Ethical leadership is a form of leadership which is related with the beliefs and values and for the dignity and rights of others. A sense of trust towards leaders by the employees results that a leader is ethical and can manage between work and life. It shows that a leader is fair with all the team members and give importance to the efforts of the employees. It results into building effective relationship among the employee and employer. It also assists in uplifting and encouraging the knowledge and ideas of the subordinates (Uliwick, 2015). It will leave an impact on the practices of Nestle to develop a procedure and effective system. Ethical leader does not treat the team members on personal relationship and judgments. It will motivate the employees to focus on their work and provide better result to the company (Ulrich, 2013). The leaders who treat all the employees equally will motivate them as it provides equal ground of opportunities to prove themselves and keep them satisfied. It leads to increase in commitment of quality of work to the Nestle. Members required to trust its leader so that work can be done efficiently and efficiently. The main motive of Nestle is to offer the best services to the consumers. If a sense of trust will be created towards the leaders then ultimate benefit will be taken by the firm itself (Venkatesan and Kumar, 2014).

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TASK 3 3.1 Transformational leadership and its impact on company strategy Transformational leaders designs the vision and interact changes to followers, foster trust and have the ability to influence others to follow the path created by them. This leadership style inspires people to not only focus on the personal interest but also considers the interest and needs of the team as a whole. It also consists of the process where the leaders work with the subordinates to identify the required changes (Block, 2016). In addition to this, it can be stated that the transformational leadership is a style of leadership in which leader have opportunity to work with subordinates in order to identify changes. With an improved focus on this leadership style the business firm can easily design strategies to implement changes so that goals and objectives can be accomplished in appropriate manner (Griffin, 2008). Transformational leadership also allows to set clear goals so that operational activities can also be completed in desired time frame. It also provides a guideline to change the inspiration so that activities can be execute in such manner that members can provide their best. In addition to this, it can be stated that transformational leadership allows to advance the relation with employees. With an assistance of this, better training can be offered to employees so that their level of morale can be advanced in critical manner. Along with this, if factors are affected in negative manner then team work can also be advanced effectively with a help of transformational leadership. A Sample Report on Strategic Leadership Practice :

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As per detailed study, transformational leadership has great impact on overall work performance and culture so it is significant for management of Nestle to focus on better understanding of transformational leadership. One of key positive impact of transformational leadership is that it helps in individual growth and development (Recklies, 2008). It means individual needs can be accomplished in appropriate manner which will have direct positive impact on the work culture. It has been noticed that the transformational leadership also helps in transforming members of group into individuals so that self actualization can be promoted in desired way. Proper support can be provided to individuals which is beneficial to have advancement in morale of workforce (Jones, 2008). With an assistance of this, work culture can be improved which is beneficial for accomplishment of long term goals and objectives. It also allows members to have efforts beyond expectations which provides long term sustainability to the business. Transformational leadership develop tendency to adopt changes in appropriate manner so that long term goals can be accomplished in desired way. Nestle can adopt this kind of leadership while implementing the change in operational process because it will provide great support to organization (KĂźhn, 2010). With an assistance of this, wide range of applications can be taken into account that may amend the overall performance and work management. If these aspects are properly well managed then cultural aspects will also have advancement which is beneficial for Nestle. On the other side, the negative impact of this leadership style can be that it does not provide support to situations where organization need to take quick decisions. It means management need to ensure about diverse tactics that may overcome the negative impact of transformational leadership style (Kumar, 2012). Key motive of this leadership is to improve change management that may reduce the significance of other essential factors which may influence work performance and culture in negative manner. 3.2 Transactional leadership and its impact on company strategy Transactional leadership style is also well known as managerial leadership because its key motive is to focus on supervision of group performance. In this leadership style, the leaders have efforts to enhance morale of followers by providing both rewards and punishment (Jones, 2008). In addition to this, it can be stated that the transactional leadership have dependency on setting out clear objectives so that followers can have effective accomplishment of activities.

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It has been identified that there are number of positive outcomes that can be attained by Nestle in order to have sustainable development. Adaptation of transactional leadership is simple and low cost because it mainly depends on external rewards or punishments. It is a leadership style that can be implemented without providing specific training to employee (KĂźhn, 2010). It also allows to have reduction in complexity so that subordinates can have efforts in appropriate manner. Transactional leadership can also be defined as a managerial leadership which focuses on supervision, organization and group performance. In this type of leadership, the aim of the leader is to stress on day to day operations towards goals. It assists the employees to motivate and encourage effectively obtaining productive results. With an assistance of this, overall performance of business entity can be advanced in critical manner. Another key benefit of transactional leadership is that issue of misinterpretation among members can be resolved in desired way. In this, reward can be provided to employees on their optimistic performance. It will enhance the morale of workforce and create positive competitive environment. It is also beneficial to have better creation of positive work culture so that goals and objectives can be accomplished in desired way (Kumar, 2012). In this, leader can also focus on negative rewards in order to enhance the morale of employees. For example, if workforce has not accomplished task in desired time frame then fine can be charged. It may enhance the morale of employees to work in more attractive manner so that task can be completed effectively and fine will not be charged from next time. However, it may also affect the morale in negative manner because charging a fine is considered as punishment which has direct negative impact on the personal belief. In addition to this, it can be said that the rigidity is also one of key factor that may impact the work culture and performance in negative manner (Allio, 2010). Transactional leadership forces leader to follow formal process in which leader instruct others to accomplish task. This kind of aspect reduces the promotion of creativity and innovation that may also affect the morale of workforce in negative manner. It also has direct impact on the work culture in negative way because it provides reliance on single approach (Hansen, 2015). Workforce can not have application of activities as per their own belief that also impacts the motivation level and influence work performance.

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3.3 Situational leadership and its impact on company strategy It is a leadership style that is being adopted by managers to have better deal with diverse situations. In this, leaders mainly focuses on activities that may help in adjusting key factors so that development motive can be accomplished in desired way. It is considered as approach that is adopted managers to have promotion of diverse managerial styles that are being used in different situations (Hibbard, 2013). In this, leader focuses on effective promotion of innovation so that issues can be overcome in appropriate manner. There are four key factors that need to be refer by the management of Nestle while adopting situational leadership. Classification of factors can be as telling, selling, participating and delegating. In addition to this, there are number of benefits that can be attained by management of Nestle by having proper application of situational leadership. With an assistance of this leadership style the behavioral aspects and skills of employees can be targeted because adjustment in leader behavior is dependent upon these two factors (Parnell, 2010). For example, company is having application of change management tool but employees are not providing support to the organization. In this situation, the leader need to focus on changes in tactics as per need or demand of employees so that change can be implement in appropriate manner (Rich, 2013). It also allows leader to provide better support to employees as per reference of their needs. It will create a positive work environment so that duties can be performed in desired way. Training can be provided to employees in order to deal with diverse situations so that better support can be provided to work activities. Productivity advancement is also one of key benefit that can easily be attained by having proper use of situation analysis. On the other side, it can be said that the situational leadership may also create confusion among members that may impact overall development and culture of Nestle. It has been noticed that if company is dealing with two or more situations at a same time then confusion issue may be occurred among members (Hibbard, 2013). It will bring inconsistency in the work and affect overall work culture. Moreover, there are number of external factors that affect work environment so it may create issue during change adaptation because tactics can not be transformed in the mid period. By having a consideration of diverse leadership styles the work flexibility can be advanced. It has been noticed that if selection of leadership is appropriate then it might affect the overall outcome in desired manner.

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CONCLUSION As per above study, it can be concluded that it is significant for leaders to have improved focus on strategic aspect in order to enhance opportunities. It is also necessary for leader to communicate information about mission and vision so that application of theories can be taken in account. There are different kinds of leadership styles that can be adopted by management of Nestle as per nature and need of business. Classification of leadership styles can be as autocratic, participative, transactional, transformational and situational leadership. It has been noticed that every leadership style has great impact on organization performance and culture.

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REFERENCES Books and Journals 

Aidt, Toke and Tzannatos, Z., 2008. Trade Unions, Collective Bargaining and Macroeconomic Performance: A Review. Industrial Relations Journal. 39. pp.258-295.

Allio, M., 2010. Practical strategy development: a wise investment for middle market businesses. Journal of Business Strategy. 27(2). pp. 31–42.

Baccaro, and Ferguson, P. J., 2008. Whither Redistribution : The Changed Relationship between Centralized Collective Bargaining and Wage Inequality under Neoliberalism. Paper presented at the Annual Meeting of the American Sociological Association, Boston.

A Sample Report on Strategic Leadership Practice :

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Block, D., 2016. Management: Strategies for Planning and Evaluation. Jones & Bartlett Learning.

Boaden, J. R., 2015. Leadership development: does it make a difference? Leadership & Organization Development Journal. 27(1). pp.5–27.

Boulanger, M. and Kleiner, H. B., 2013. Preparing and interpreting collective bargaining agreements effectively. Management Research News. 26(2/3/4). pp.193 - 199.

Bright, D., 2012. Whistleblowing at Work. Employee Relations. 24(1). pp.101 – 112.

Cooke, A. N., 2012. Professional development 2.0 for librarians: developing an online personal learning network (PLN). Library Hi Tech News. 29(3). pp. 1–9.

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Griffin, A., 2008. New Strategies for Reputation Management: Gaining Control of Issues, Crises & Corporate Social Responsibility. Kogan Page Publishers.

Hansen, F., 2015. The ethics of business strategy. Handbook of Business Strategy. 7(1). pp. 201–206.

Hibbard, J., 2013. Assessing the strategic value of business relationships: the role of uncertainty and flexibility. Journal of Business & Industrial Marketing. 18(4/5). pp. 376– 387.

Isele, L. and et.al., 2013. Employee motivation for personal development plan effectiveness. European Journal of Training and Development. 37(6). pp. 527–543.

Jetmore, L. F., 2015. The Path of the Warrior: An Ethical Guide to Personal & Professional Development in the Field of Criminal Justice. Looseleaf Law Publications.

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