Apresentação Filip Lietaer by Assintecal

Safety Footwear in Europe TendĂŞncias de consumo para a industria de seguranĂ§a na Europa

Index  Introduction  European Safety Standard: symbols and labels  Global market for footwear: facts and figures  German shoe industry :  facts and figures  imports / exports  Outlooks

 Employment evolution in Germany last decade

Index  German market for PPE:  market structure  facts and figures  Comments

 Safety footwear in Germany:      

facts and figures sales related to distribution channel sales related to type of footwear sales related to branch general tendencies key players in the market

 Questions?

Introduction Who am I Bel-Confect FranĂ§ais Cycling Antwerp University Catherine Bekina boots Sint-Barbara Gent Belgium Deutsch Travel English 24/04/63 Arbesko Ski Kiwanis International Football Master Economic Science Nederlands Waregem

CĂŠline, Louise, Charlotte Managing Director Vlerick Business School

European Safety Shoe Standard  

The testing principles for all basic and additional requirements are specified in EN ISO 20344 Main standards are :  EN ISO 20345 for safety footwear  EN ISO 20347 for occupational footwear (non-safety)  There is also a EN ISO 20346 with 100 J toecaps, but in practice never used Safety footwear

EN ISO 20345

Requirements for leather shoes

Basic requirements for shoes and impact resistance of toecaps

200 Joule

Additional requirements: - Closed seat region - Antistatic properties - Energy absorption in seat region - Fuel resistance

S1 (= SB + A + E + FO)

Additional requirements as above, plus: - Water penetration and absorption Additional requirements as above, plus: - Penetration resistance - Cleated outsole

Occupational

EN ISO 20347

footwear

no requirement

O1 (without resistance to fuels)

(= S1 + WRU)

(= O1 + WRU)

(= S2 + P)

(= O2 + P)

European Safety Shoe Standard Requirements for polymer shoes (PVC, PU)

Basic requirements for shoes and impact resistance of toecaps

SB 200 Joule

OB no requirement

Additional requirements: - Antistatic properties - Energy absorption in seat region - Fuel resistance - Penetration resistance -Additional Cleated outsole requirements for special applications with corresponding

symbols Symbol

Risk covered

Basic

Penetration resistance (> 1100 Newton)

Antistatic footwear (between 1x105 Ω and 1x109 Ω)

Energy absorption in heel part (> 20 J)

Heat insulation of the sole (by > 22 °C)

Cold insulation of the sole (by < 10°C)

WRU

Water resistant upper (> 60 min. – absorbance < 30%)

HRO

Heat resistance of outsole (contact at 300°C for 60 sec – no melting)

Metatarsal protection (height after shock > 40 mm, size 42)

Resistance to hydrocarbons (oil and petrol)

European Safety Shoe Standard Slip resistance requirements Symbol

European standard requirements

SRA Test floor : ceramics Lubricant : water + detergent

≥ 0,32 flat ≥ 0,28 heel (contact angle 7°)

SRB Test floor : steel toe cap Lubricant : glycerin

≥ 0,18 flat ≥ 0,13 heel (contact angle 7°)

SRC (= SRA + SRB)

both test methods applied

European Safety Shoe Standard Shoe label

Country of origin

Manufacturerâ&#x20AC;&#x2122;s identification mark Number of European standard Article number

BRAND

SWEDEN

CE marking

EN ISO 20345: 2011 S3 SRC

A422 / 42

15-07-03

Date of manufacture

Size

Most common used safety shoe types and symbols in practice: EN ISO 20345 S1 = safety basic, antistatic, energy absorption in heel and fuel resistant outsole EN ISO 20345 S1P = S1 + penetration resistance EN ISO 20345 S2 = S1 + water resistant upper EN ISO 20345 S3 = S2 + penetration resistance and cleated outsole

Global Market for Footwear : facts & figures WORLD FOOTWEAR: PRODUCTION - 2013 PAIRS (MILLIONS) 14200

China

2065

India Brazil

900

Vietnam

770

Indonesia

700

Pakistan

370

Turkey

300

Bangladesh

398

Brazil; 4%

With 63.30 %, China produces almost 2 out of every 3 pairs



On the whole Asia is the source of 87% of the footwear produced worldwide



Brazil is the largest non-Asian producer with a 4% share

India; 10%

Mexico 245 Italy 202



China; 7 1%

source: World Footwear Yearbook 2014 by APICCAPS

Global Market for Footwear : facts & figures WORLD FOOTWEAR: CONSUMPTION - 2013 PAIRS (MILLIONS) China

3678

USA

2285

India

2068



Asia increased its total share from 49% to 51%

Africa; 9%



Europe’s share has fallen from 20% to 17%

North America; 15% 434

Asia; 51% 

Brazil

816

Japan Indonesia U.K. Russian Fed.

674

South America; 7 %

540 447

Germany

407

France

402 Europe; 17 %

source: World Footwear Yearbook 2014 by APICCAPS

Brazil is the only representative of South America in this group

Global Market for Footwear : facts & figures WORLD FOOTWEAR: IMPORTS - 2013 PAIRS (MILLIONS) USA

2338

Japan

599

U.K.

586

Germany



Asia and Africa are the growing markets but USA and Europe are still the largest importers



USA imported more than 20% of the world’s total.

465 383

Russian Fed.

334

Spain

327

Italy

303

Netherlands

Compared to 2010, Europe’s share has fallen from 39% to 36% and North America from 26% to 24%

567

France Hong Kong



253

source: World Footwear Yearbook 2014 by APICCAPS

German Shoe Industry: facts & figures  Sales 2014  General sales : 2.510 billion euros  = + 8,5 % compared to 2013 in 2013 sales were minus 1.2 % and in 2012 even minus 3.4 %

 Domestic sales : 1.924 billion euros = + 13,5 % compared to 2013 for first 5 months of 2015 domestic market grew with another 5,2 %

 Export sales : 585 million euros = - 5,1 % compared to 2013 during first 5 months of 2015 export sales fell by -2,6 % most exports are going to European countries

source: hdsl : Federal Association of the German Footwear and Leather Goods Industry

German Shoe Industry: facts & figures  Companies & employees  Official statistics registered:  

39 companies active in the German shoe industry ( > 50 employees) Including all companies, we would count 80 production facilities in Germany



The German shoe business counts 11.641 employees



Overall turnover was 2.510 billion €, an increase of 8,5 % compared to 2013

 

Inland turnover + 13,5 % Foreign turnover – 5,1 %

source: hdsl : Federal Association of the German Footwear and Leather Goods Industry

German Shoe Industry: imports  Import 2014  

in pairs : 636 million pairs in euro : 7,5 billion euros

= +11,5 % compared to 2013 = +12,8 % compared to 2013

Other Countries; 13% Slowakia; 1% Cambodja; 1% Romania; 2%

e.g. China figures: • 321,7 million pairs • 51% value 2.101 billion euro China; • average price 6,53 euro (e.g. Italian import 30,23 euro) • 7,7% increase in turnover compared to 2013

Portugal; 2% India; 3% Indonesia; 4% Italy ; 4% Netherlands; 6%

Vietnam; 14%

source: hdsl : Federal Association of the German Footwear and Leather Goods Industry

German Shoe Industry: exports  Export 2014  

in pairs : 227 million pairs in euro: 3,87 billion €

= +23,9 % compared to 2013 = +17,2 % compared to 2013 Netherlands; 13%

Other Countries; 25%

Slowakia; 13%

Sweden; 3% Italy ; 3% Belgium; 3% Czech Republic; 3% Great Britain; 5% Austria; 7 % Poland; 11%

Remarks: • Slovakia is the biggest buyer of German shoes • Average price varies from : France; 12% • 12,90 euro (Netherlands) • 35,28 euro (Japan)

source: hdsl : Federal Association of the German Footwear and Leather Goods Industry

German Shoe Industry: outlooks  Outlooks Ifo business index is moderate optimistic for second half of 2015 

Positive are stable domestic employment and consumer climate



Negative are various uncertain political and economic situations, resulting in declining export sales figures:



Russia vs. Ukraine conflict  German exports to Russia decreased with 19% in 2014 to merely 2.7 million pairs economic situation of Greece within the Euro countries exchange rate decline € vs. $, involving higher costs for raw materials leading to loss of margin and increased sales prices USA import duties up to 37 percent

  



Changing of consumer behavior : weak customer traffic in downtown areas, discount campaigns of the competition and the growth of e-commerce



Retailers want to buy more selectively, reducing the share of their first order



Sustainability matters become more relevant for the customer (environment, social responsibility, REACH, exemption chromium VI leather, …)

source: IFO : Information und Forschung (German Institute for Economic Research)

Employment Evolution in Germany  Employment evolution in Germany 1995 – 2014 : # jobs

sector

- 1.600.000

Production Related Jobs

- 13,6 %

- 134.000

Chemical & Pharmaceutical

- 22,3 %

- 136.000

Metallurgy

- 10,4 %

- 120.000

Mining

- 66,0 %

- 101.000

Energy Sector

- 28,5 %

- 100.000

Machinery

-8%

- 80.000

Building & Construction

- 25 %

- 16.000

Car Assembly

-2%

+ 12.000

Waste Management

+ 6%

+ 62.000

Research & Development

+ 53 %

+ 6.500.000

Service related jobs

+ 26 %

 

+ 4.700.000 jobs created between 1995 and 2014 shift from production related jobs to service related jobs

source: macrom

German Market for PPE: structure General market structure for PPE (personal protective equipment)

4 levels

Production Manufacture Intermediate

Retail

Foreign Production

German foreign Production

German Production

Import / Wholesale

Technical Trade (technische Handel) / PPE specialist / E-Commerce / Textile service / DIY markets (Baumarkt)

Consumer

End-User

source: macrom

German Market for PPE: facts & figures Growth figures on German PPE market 2004 – 2014 2004 : 1,28 bil. €

2014 : 1,80 bil. € 37 % clothing 22 % hand protection 14,4 % protective footwear 11,7 % breathing apparatus 4,7 % skin protection 3,9 % fall protection 2,9 % eye protection 2,1 % hearing protection 1,2 % head protection

2014 : 260 mil. €

2004 : 203 mil. €

source: macrom

+ 41 % + 524 mil. €

260 mil. €

+ 28,1 % + 57 mil. €

German Market for PPE: comments  Comments on global German PPE market  Growth in PPE market is higher than the GNP (gross national product) 

GNP 2014 vs. 2012 = + 1,7 % / PPE + 4,2 %

 Reasons for growth:     

switch to service related professions more awareness to use higher quality PPE (multi standard, multi risk) + older workforce asks for high end products more demand for design & concepts (new materials) influence of unions & professional associations (Berufsgenossenschaften) growing demand in disposable PPE’s (chemicals, asbestos, …)

 Fastest growing PPE’s :    

(figures 2014 vs 2012)

Head protection : + 24,6 % Hearing protection : + 12,9 % Breathing protection : +11,8 % Foot protection : +8,3 %

source: macrom

German Market for Safety Shoes: facts & fig.  Number of pairs sold in Germany Germany

All Footwear

Safety Footwear

2013

2014

∆

2013

2014

∆

Production Germany

27.900

30.100

+ 7,9 %

4.771

4.968

+ 4,1 %

Imported Footwear

570.192

635.938

+ 11,5 %

8.388

9276

+ 10 %

Exported Footwear

184.560

227.467

+ 23,2 %

2.475

2.865

+ 14 %

in 1.000 pairs

 Domestic production / import

39 % of all safety footwear is ‘made in Germany’ (101,4 million euro) 61 % is imported safety footwear (158,6 million euro)

source: macrom & hdsl : Federal Association of the German Footwear and Leather Goods Industry

German Market for Safety Shoes: facts & fig.  “Average” prices safety shoes (manufacturer ex-factory prices) Article type

Price/pair

Article type

Price/pair

Fire Fighter

130,71 €

24,59 €

Forestry

82,46 €

23,93 €

26,49 €

S1P

22,55 €

25,98 €

S4 / S5

13,66 €

 “Average” end-user prices safety shoes (excl. VAT) Article type

Price/pair

Article type

Price/pair

Fire Fighter

254,90 €

48,21 €

Forestry

161,68 €

46,92 €

51,94 €

S1P

46,02 €

50,12 €

S4 / S5

26,78 €

 Despite price increases between 3% and 5%, the quantity sold has grown especially in popular S1P (+10%) and S3 models (+9%) source: macrom & hdsl : Federal Association of the German Footwear and Leather Goods Industry

German Market for Safety Shoes: facts & fig.  Turnover related to distribution channel Total PPE’s 1.800.000.000 €

Safety Footwear 260.000.000 €

Technical Trade (Technische Handel)

37,1 %

43,0 %

Direct Sales

21,6 %

24,0 %

MRO (maintenance – repair - organization)

14,6 %

15,0 %

Textile Service

11,6 %

2,0 %

E-Commerce

7,2 %

10,0 %

D.I.Y. , Baumarkt

2,2 %

2,0 %

PPE Specialists

1,6 %

1,0 %

Distribution Channels

  

Technical trade and specialized hardware stores supply many PPE’s mostly as part of a single sourcing contract or one-stop-shopping concept Direct sales is quite high in Germany. This is mainly because multinationals like VW, BASF, Krupp’s, Siemens, etc. buy the footwear directly from the manufacturer. Footwear manufacturer Atlas only sells directly to industrial end-users. E-commerce is growing, mainly due to companies like Engelbert-Strauss and Modyf

source: macrom

German Market for Safety Shoes: facts & fig.  Turnover related to type of Safety Shoe Total market in pairs 10,2 million pairs in 2014 # pairs %

Total market in value 260,0 million € in 2014 %

value in €

3.765.000

36,9 %

37,6 %

97.800.000 €

2.597.000

25,5 %

24,6 %

63.900.000 €

1.748.000

17,2 %

17,8 %

46.300.000 €

1.083.000

10,6 %

S1P

9,4 %

24.400.000 €

713.000

7,0 %

S4 / S5

3,7 %

9.700.000 €

168.000

1,6 %

1,5 %

4.000.000 €

87.000

0,9 %

Fire Fighter

4,4 %

11.400.000 €

3.000

0,3 %

Forestry

2.500.000 €

source: macrom

German Market for Safety Shoes: facts & fig. ď&#x201A;§ Turnover related to type of economic branch Branch

Various Private and Public Services

25 %

Other Manufacturing Industries

14 %

Building Industry

12 %

Machinery and Tools manufacture

10 %

Metal and Steel Construction

Automotive and Shipbuilding

Food Processing

Metallurgy

Chemical and Pharma

Fire Brigades

Farming and Forestry

Medical and Health Care

source: macrom

Euro Market for Safety Shoes: tendencies  General tendencies in the German & EU Safety Footwear market  Growth in quantity and quality     

growing workforce tendency for more than one pair of safety shoes / year / user, e.g. winter / summer, different designs upgrade due to higher demand for comfort and design, aging of workforce new segments where safety shoes are not required open up thanks to comfort and design features growth is mainly in S1P and S3 models, good for 90% of growth figures

Euro Market for Safety Shoes: tendencies  For manufacturers 

focus on new developments :  extend their range with different widths resulting in smaller production runs  offer orthopedic solutions such as special inlays, different widths, etc.  develop lightweight safety footwear with focus on new soling materials with mix of EVA, TPU, PU and rubber

soft PU

shockabsorper TPU

torsion system in EVA abrasive rubber outer sole



implement smart lacing solutions such as BOA

Euro Market for Safety Shoes: tendencies ●

●

● ● ●

develop sportive looks, sneakers, joggers, …

increased leather prices leads to alternative materials  textile, synthetic leather  seamless microfiber surface with  colored finishing (sublimation print) resellers reduce stocks and push these towards the manufacturer smaller orders and faster supplies aggravate production planning market polarization into low end and high end products

Key Players in the German Safety Footwear  German manufacturers of safety footwear                    

ABEBA www.abeba.de ATLAS Schuhfabrik www.atlasschuhe.de AWC-Footwear www.werner-comfort.de BALTES www.baltes-schuh.de BAAK www.baak.de BIRKENSTOCK www.birkenstock.com ELTEN www.elten.com E.W.S. www.ews-schuhfabrik.de HAIX® www.haix.de HKS www.hks.eu LEIPOLD+DÖHLE www.leipold-doehle.com LEOPARD www.leopard-schuhe.de LUPRIFLEX www.sicherheitsschuhe.de STEITZ-SECURA www.steitzsecura.de MAXGUARD www.maxguard.de OTTER www.otter-schutz.de SCHÜRR www.schuerr.de STABILUS www.stabilus-safety.de UVEX www.uvex-safety.com 29 ….

Key Players in the German Safety Footwear  German private labels of safety footwear            

AS Arbeitsschutz Nitras ASATEX Eibe BAYWA Werkstoff BIG Arbeitsschutz ruNNex ENGELBERT STRAUSS Engelbert Strauss (very successful in Germany and middle Europe: www.engelbert-strauss.de)

E/D/E

Format, Fortis, Circum Pro

(Einkaufsbüro Deutscher Eisenhändler)

H. Feldtmann Elysee, WiCa, tommi’s, Craftland ISM H. Krämer Puma Safety SCHEIBLER WorkPower WÜRTH Modyf, Würth …and many others …

Other sources   

PPE manufacturers such as MASCOT, PLANAM offering private label footwear as well Textile services such as BARDUSCH, MEWA, BOCO also include footwear in their range Discounters like OTTO, LIDL, ALDI, ZALANDO make special offers on safety footwear

Key players in Europe:

Trade Fairs on Safety Footwear in EU

Safety Footwear in EU & Germany

Many thanks for your attention ! I will be happy to answer your questions filip.lietaer@arbesko.be Special thanks to my sources : • World Footwear Yearbook 2014 by APICCAPS • IFO : Information und Forschung (German Institute for Economic Research) • hdsl : Federal Association of the German Footwear and Leather Goods Industry • BDSE : Bundesverband Schuheinzelhandel • Febelsafe & ESF : Belgian and European Federation for Safety • Last but not least : Vanderlei Külzer of Oksebra do Brasil and the nice people of Assintecal for offering me this opportunity