GIVINGTUESDAY 2022: CELEBRATING A DECADE OF GENEROSITY

As we celebrated our 10th anniversary year, GivingTuesday inspired a wave of generosity on November 29, 2022, with people worldwide committing to kindness and community support during the annual celebration of giving.

Even in the face of a multitude of crises and deepening division, GivingTuesday has continued to inspire generosity, community connection, and civic engagement across the globe. Several major national monuments shone brightly in GivingTuesday colors to celebrate the day, including Christ the Redeemer in Rio de Janeiro, the Padre Cícero statue in Juazeiro do Norte, the Agbar Tower in Barcelona, Petřín Tower in Prague, and Niagara Falls in the US/Canada.

Year-round, GivingTuesday inspires organizations, towns, cities, neighborhoods, and people who are united by culture, identity, or a cause they care about together in service of inspiring generosity, and for GivingTuesday 2022, local leaders organized countless events, drives, campaigns, and other activations.

I often reflect on how incredible it is that because one organization had the generosity to share their good idea, the entire world now unites for a day of radical giving — and I cry every time! And really, it’s more than a day, it’s a movement of people that together are changing the world.”

A town crier in Worthing, UK, spread the news about #GivingTalents for GivingTuesday.

A group of friends in Nigeria came together to donate a mural in honor of a local hero, the founder of the orphanage in Benue State.

A group of small business owners in Canada auctioned off donated chairs that local artistic neighbors revived and painted to raise support for St. Mary’s Church’s free community meals.

Plant with Purpose has planted over 50 million trees in 8 countries in its 35-year history, and this year for GivingTuesday, they planted 6,693 trees in just one day.

Eighteen fashion brands spanning 10 countries came together for #FashionGives and donated a percentage of their sales on GivingTuesday to provide grants to female founders leading sustainable solutions in fashion.

An environmental organization in Malaysia gave people a behind-thescenes look at coral reef spawning to encourage support for marine life.

GIVINGTUESDAY 2022: BY THE NUMBERS

Our exciting year of growth and experimentation culminated in a celebration of global generosity on November 29. As we look ahead to our next decade, it’s clear that GivingTuesday is more important now than ever before. Here’s just a snapshot of the generosity, giving, and community support that blanketed the globe on GivingTuesday 2022.

$3.1B given in donations in the United States

A 15% increase from GivingTuesday 2021 and a 25% increase since 2020.

35 Million Adults

in the US participated (+6%)

IN THE UNITED STATES ALONE, MILLIONS OF PEOPLE GAVE BACK IN A VARIETY OF WAYS ON NOVEMBER 29, 2022:

20 million donated (+12%)

11 million gave goods (+8%)

Online donations in the US exceeded $1 billion for the first time on GivingTuesday.

10 million volunteered (+3%)

15 million “gave voice” (+11%)

GivingTuesday Hungary saw 2x the expected number of campaigns this year.

GivingTuesday

Philippines distributed 2,000 meals to three local communities.

GivingTuesday

Italy

reached 1.3 million people via social media and saw a 34% increase in awareness over 2021.

Around The World

GivingTuesday

Mexico

drove more than $14.5 million pesos in online donations.

GivingTuesday

Canada

drove more than $50.5 million in online donations, a 17% increase from 2021.

GivingTuesday

Brazil

had 70+ community campaigns for Dia de Doar.

The countries where the most GivingTuesday conversations took place were the United States, Canada, the United Kingdom, Spain, India, Germany, France, Brazil, Kenya, and Nigeria.