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A GLOBAL GENEROSITY CONVERSATION
We broke down the emotional focus of the online calls-to-action across social media platforms. Nonprofits used “urgency” most often (34%) with “empowerment” coming in second (26%). Interestingly in 2021, the stats were flipped with empowerment at 34.4% and urgency at 28.3%.
The GivingTuesday
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India Hub released three generosity-inspired videos that took Twitter by storm, reaching about 3 million people and trending at #1 in India.
GivingTuesday trended #1 worldwide on Twitter.
Social media activity was present in every country and territory in the world on November 29, 2022.
The top causes discussed online were Health & Healthcare, Science & Education, and Animal Welfare.
