Dig It Apparel BFG Show Catalogue 2021

Innovative Lifestyle Products

DigItApparel.com 1-888-789-9596 info@DigitApparel.com

WE’VE GOT YOU COVERED! MISSION Our mission at Dig It® is to provide innovative and unique products that benefit women, men and their families and make them readily available in store and online.

THE DIG IT® BRAND STORY Dig It® Inc began in 2008 with a pair of gloves over a family BBQ. There was a need for quality products for women to protect themselves while being active outdoors.

Dig It® Handwear was created because nothing like it existed in the world. The flagship product is a unique utility glove with an industrial, design patent Pillow-top Protector® embedded in each fingertip. Designed by women for women to protect their nails and hands from debris, these gloves uniquely fit a woman’s hands and allow women the “Freedom to Dig Deep”.

Dig It® Handwear was introduced to worldwide exposure when Dig It® struck a deal with Kevin O’Leary on CBC’s Dragons’ Den, also of NBC’s Shark Tank fame. This exposure led to international attention and coverage in numerous media outlets, including Kevin O’Leary’s bestseller book The Cold Hard Truth as the “perfect pitch”. Dig It® Handwear is sold worldwide, and Dig It® has since launched other products. Fast forward to late 2020, and Dig It purchased Suncayr™, which has a unique product, SPOTMYUV®, which revolutionizes the suncare industry. A Canadian invention and made in the United States, SPOTMYUV® is the world’s first clinically proven UV Detection Sticker that gives you a clear view of your sun protection. As you run, swim, sweat and play, SPOTMYUV® patented Dermatrue® skin mimicking technology interacts with sunscreen like your skin, giving you a personalized reminder of when it’s time to reapply your sunscreen.

Clear when safe, purple when it’s time to reapply.

A proudly Canadian company, Dig It’s head office is located in Toronto and has expanded to Buffalo, USA and Brisbane, Australia. And the company strongly believes in integrating products, lifestyle and a strong corporate social responsibility. CEO and founder Claudia Harvey created Dig It® while raising three children. She has a burning desire to help other women and their families grow, learn, develop and thrive. Dig It® uses business and personal experience to positively impact other less privileged areas of the world and supports Sonas™ Inc. with the Beyond Growth Scholarship Fund to support one deserving youth to go to University each year. Through social entrepreneurship tools to create a sustainable community that feeds, Sonas™ employs and educates their community in Cambodia.

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the freedom to live your life

CONTENTS

OUTDOOR LIFESTYLE.......................................................................................................................................5 Dig It® Gardening Utility Gloves High 5TM Gardening Utility Gloves Eye Dig It® Safety Sunglasses SUN SAFETY..........................................................................................................................................................9 SPOTMYUV® UV Detection Stickers DISPLAYS AND POINT OF SALE................................................................................................................................................11

NEW

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OUTDOOR LIFE

OUTDOOR LIFE DIG IT® HANDWEAR GARDEN GLOVES Our classic Dig It® Handwear Garden Gloves with our Industrial Design Patent, Pillow-top Protector®, inside each fingertip, keep hands and nails dirt and debris free.

Wave goodbye to dirty, work-damaged nails! Dig It® Garden Gloves let you tackle jobs from digging to weeding and pruning without sacrificing comfort or your nails! Hands down the best garden gloves; they let you work in the yard while protecting your nails from dirt and debris or breakage. Designed to fit a woman’s hand, they’re perfect for every chore, from garden to garage and more!

• Pillow-top Protector® in each fingertip blocks dirt and helps prevent nail breakage.

• Double-stitching stops fingers from breaking through • Velcro wrist cinch keeps dirt and debris out.

• Breathable fabric back keeps hands cool.

• Water-resistant vegan leather palm • Non-slip silicone dots help with grip.

The freedom to dig deep!

TM

Dig It’s® Revolutionary Industrial Design Patented PILLOW-TOP PROTECTORTM INSIDE EACH fingertip

• Ideal for DIY projects, gardening • Washable, hang dry COLOURS: Blue/Grey, Orange, Green/Tan, Purple, Pink/Grey Lavender Camo, Floral Hemp/Violet SIZES: 3 SIZES - S/M, L, XL

NEW 2022

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OUTDOOR LIFE DIG IT® HIGH 5 GARDEN GLOVES- LONG CUFF Our classic Dig It® Handwear Garden Gloves with our Industrial Design Patent, Pillow-top Protector®, inside each fingertip got a 5” extension with High5.

Our customers’ need for more protection while gardening resulted in the extended cuff Dig It®️ High 5 Garden Glove. The High5 provides the same comfort and flexibility you’ve come to expect, but with a 5” extended cuff to improve protection for your wrist and forearm.

• Pillow-top Protector® in each fingertip blocks dirt and helps prevent nail breakage.

• Double-stitching stops fingers from breaking through • Velcro wrist cinch keeps dirt and debris out.

• Breathable fabric back keeps hands cool.

• Water-resistant vegan leather palm • Non-slip silicone dots help with grip.

• Ideal for DIY projects, gardening • Washable, hang dry COLOURS: Orange, Purple, Blue/Grey, Green/Tan, Pink/Grey Lavender Camo Floral Hemp/Violet SIZES: 3 SIZES - S/M, L, XL

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the freedom to dig deep

The freedom to dig deep!

Dig It’s® Revolutionary Industrial Design Patented PILLOW-TOP PROTECTORTM INSIDE EACH fingertip

OUTDOOR LIFE EYE DIG IT® SAFETY SUNGLASSES FEATURES

BENEFITS

• 100% UVA and UVB protection

• protect your eyes and temples from the sun • protect your eyes from harm • non-slip design • stylish • no nose-piece to catch hair

• SEI and ANSI safety certified lenses • scratch and impact resistant polycarbonate • elegant etched Eye Dig It logo on side arm

TORTOISE

In addition to being stylish and safe, Eye Dig It® safety sunglasses are designed to fit snugly & securely on a woman’s face. While working or playing outdoors, these sunglasses stay in place! Protect your eyes from harmful UV rays with the highest standards on the market. Large lens provides maximum protection suitable for everyday hazards, such as woodworking, yard work, driving, construction, mechanics, all sports and the beach.

We’ve got you covered! Handy microfiber bag doubles as a cleaning cloth, included.

COLOURS: Black or Tortoise Shell

BLACK

SIZES: One Size

SEI and ANSI safety certified lenses

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SUN SAFETY

SUN SAFET Y SPOTMYUV® UV DETECTION STICKERS Whether it’s a day at the beach or an afternoon on the trail, always remember to reapply your sunscreen.

SPOTMYUV® prompts you so you don’t forget.

Each time you cover your SPOTMYUV® sticker with sunscreen, your SPOT will turn clear, showing you that you’re protected from the sun’s harmful UV rays. When your sunscreen wears off, SPOTMYUV® turns purple again to remind you to reapply your sunscreen. Each SPOT lasts one day, 12 hours in outdoor sun.

• Dermatologist & pediatrician tested • Hypoallergenic adhesive, latex free • Water-resistant - stays on while swimming • Tells you when to reapply your sunscreen

?

• Tells you if your sunscreen is working • Works with your favorite sunscreen

Your sunscreen’s new BFF! Travel/purse size protective sleeve inside

Answers the questions...

1. Does MY sunscreen work, am I protected?

2. Did I apply ENOUGH sunscreen and when do I need to REAPPLY??

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DISPLAY

DISPLAYS

DISPLAYS

Let us help you maximize customer sales by showcasing DigIt!

DIG IT® HANDWEAR SHELF/ COUNTER DISPLAY FEATURES • holds 12 pairs Dig It® gloves • branded counter/shelf display • minimal counter space needed • display arm at back of box to ensure gloves are displayed securely.

• suitable for any POP area • fully assembled • durable corregate Display configuration: One color with 4 of each size per display.

Colours : Orange, Green/Tan, Blue/Grey, Purple, Pink/ Lavender Grey Camouflage, Floral Hemp/Violet Sizes : S/M, L & XL DIMENSIONS: 4'' W x 13.5'' L 14'' H

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Let us help you maximize customer sales by showcasing DigIt!

DIG IT® HANDWEAR - TOWER FLOOR DISPLAY FEATURES • Tower Display is 1 or 2 sided and holds up to 40-80 pairs of Dig It® Handwear • bold consumer messaging highlighting Dig It’s unique Pillow-top Protector® technology • f reestanding display comes individually packed, assembled with insertable header card for quick instore setup.

• light, durable, flexible for placement •w aterproof Cora-plast base.

Colours : 5 Assorted Colour or all Orange Sizes : S/M, L & XL DIMENSIONS: 22 3/8” W x 19 5/8” L x 52” H

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DISPLAYS

DISPLAYS

Let us help you maximize customer sales by showcasing DigIt!

DIG IT® HANDWEAR TRIANGLE SIDEKICK FEATURES • holds 16 pairs of Dig It® Handwear • Bold colorful consumer messaging highlighting Dig It’s unique Pillow-top Protector® technology • display includes 4 pegs, 2 Power Wing Clips and/or 2 metal S hooks for easy hanging install • comes individually packed, fully assembled with merchandise in place for quick instore setup • call outs are easily viewable from all directions • durable corregate Colour Combos : Purple/Pink Camo, Purple/Orange, Purple/Green Tan, Purple/Blue Grey, Purple/Hemp Violet Sizes : S/M, L & XL DIMENSIONS: 46.5 W x 6.5 D x 33” H

Power Wing Clips or S-Hooks

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Let us help you maximize customer sales by showcasing DigIt!

DIG IT® METAL DISPLAY RACK FEATURES • holds 16 pairs of Dig It Handwear or High-5 • Stand alone display attracts customers with bold messaging highlighting Dig It® Handwear’s unique Pillow-Top Protector® technology ®

•D urable black metal for easy shopping access and quick glove replenishment • Display comes individually packed, fully assembled with merchandise in place for quick in-store setup.

Colours : Assorted Colours Sizes : Small/Medium, Large & XLarge DIMENSIONS: 18” W x 18” L x 48” H

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the freedom to live life

NEW PACKAGE 2022

DISPLAYS

DISPLAYS SPOTMYUV® 12 BOX COUNTER DISPLAY FEATURES • c olorfully branded at counter or on shelf display available for 8, 12 or 20 SPOT unit packs • easy shoppable configuration holding 12

® SPOTMYUV Retail Boxes • can be used in a variety of planogram spaces perfect to position to complement sunscreen products • highly visible branded display card featuring

® SPOTMYUV technology information • small footprint DIMENSIONS: 11.5” W x 6.5” H x 4.125”L

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the freedom to live life

DISPLAYS

Let us help you maximize customer sales by showcasing DigIt!

SPOTMYUV® 24 BOX SIDEWINDER DISPLAY FEATURES • colorfully branded sidewinder display for maximum shopper visibility available for 8, 12 or 20 SPOT unit packs • easy shoppable configuration holding 24 SPOTMYUV® Retail Boxes • can be used in a variety of planogram spaces • highly visible graphics featuring SPOTMYUV® technology information.

DIMENSIONS: 13.375” W x 33.25”H x 5.125”L

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DISPLAYS SPOTMYUV® 12 BOX CLIP-STRIP DISPLAY FEATURES • h ighly visible hanging display that colorfully stands out to shoppers • available for 8, 12 or 20 SPOT unit packs • easy shoppable configuration holding 12 SPOTMYUV® Retail Boxes, includes s-hook • can be used in a variety of planogram spaces perfect to position to compliment sunscreen products • highly contrasting header card and flag featuring

SPOTMYUV® technology callouts improve dwell time DIMENSIONS: 30” H x 9” W x 3”L

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the freedom to live life

Let us help you maximize customer sales by showcasing DigIt!

DISPLAYS

EYE DIG IT® SAFETY SUNGLASSES COUNTER DISPLAY FEATURES • holds 6 pairs Eye Dig It® glasses • attractive Eye Dig It branding • clear acrylic counter top design, freestanding • mirror attached • pounch/cleaning sac with each pair

Complimentary display offered with minimum purchase *see pricelist for details.

DIMENSIONS: 8''W x 8''L x 20''H WEIGHT: 3lbs.

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NOTES

NOTES

Dig It® Apparel 4275 Village Centre Ct Suite 202, Mississauga, ON Canada L4Z 1V3 1-888-789-9596 barry@digitapparel.com @DigItApparel

DigItApparel.com – The freedom to dig deep