Glass collectibles & lighting Concepts for klove studio
Design Brief Develop a viable “Collection of glass collectibles” with brass as complimentary material, aligning with Klove Studio’s new collection“Gilded in gold”, introducing ways to bring newness with the quality benchmark which the company follows. Key words Whimsical (creatures) | Twisted (tricky) | Ergonomic | Packaging | Handy | Elegant | Bold
History
Baroque Art & Mythologies Extravagant settings | ornamentation | Depictions feel physically | Psychologically real | rich heritage |creatures | Gilded finish | myths
Research Market
Brands: Swarovski | Lladro’ | Viya Homes | Good Earth Features | Function | Appearance & finish | User requirements | Ergonomics | Material & Production | Environmental issues & concerns | Competition
User
High end user - Residential setup Status symbol | Opulent living | Competition | Follows market trend | Highly individualistic corners - reflection of owner’s personality and lifestyle.
Research analysis Promotion Wants Services Costing Advertising
Magazines & Interview Target
Market analysis
Needs Concept
Process | Technologies involved Demand - New product range collectibles affordable price & size
Strategy Product (klove’s Existing Best seller & New launch)
Market fit
Market relevance Market opportunity
Competition | Indian monopoly | Lathe blown | Glass lighting
High end user History E.g. Renaissance patrons Indian Maharajas, etc Selects desires over needs Family members (adults + kids) + pet/s + help Spaces & placement | Study or office desk, living room
User analysis Follows market trend Status symbol Competition Opulent living Every corner is highly individualistic and shouts out owner’s personality and lifestyle.
Fragile objects away from kids & pets Success
High end brand An expression for identification of luxury consumer Must align with consumers’ values. Caters to consumer desire A wide number of product category A product must tell a story Low maintenance & hygiene surety Function & form must define a space
reseach
consolidaconceptualredefined synthesis market tion ization testing brief exploration analysis ideation exploration prototyping
Re - defined Brief Collection of new collectibles in glass & brass with Whimsical forms, inspired by mythical creatures with an added twist, aligned by klove’s lighting collection .
Key words Whimsical (creatures) | Twisted (tricky) | Ergonomic | Packaging | Handy - compact | Elegant - Bold | Limited edition | Rare availability | Batch produced | Aesthetically unique | Mood changer
Collectibles
Mythical Creatures
Features
Whimsical
Gold Fish
Packaging
Travel
Fantasy
Dragon
Aesthetics
Ergonomics
Mythical
Tortoise / Turtle
High end users
Luxurious
Baroque art | Decorative Gilded
Mermaid
Comfortable
Tricky
Unicorn
Whimsical
Griffin
Mythical
Sea horse
Handy
Bold
Pegasus Pheonix Butterfly Crab
Glass & brass Functional / non functional
Sea horse
Initial sketches & 3D renders
Concept 1: Brass casted lens Concept 2: minimal approach Solid glass paper weight
Concept 3: Minimal approach, attempt with glass spheres of 3 sizes
Concept 4: Heart collectible. Refinement of form, with basic packaging refinement.
Packaging
Existing packaing at klove for collectibles
New packaging containing heart collectibles
Branding
Collectible Extensions Wall lighting / installation
Butterfly
Initial sketches, 3 D renders and Glass explorations in Firozabad, UP.
More glass exlorations, on the basis of more concepts
More glass exlorations, on the basis of more concepts and Refinement of metal quilling wings with glass spheres
Crab
Initial sketches, 3 D renders and Glass explorations in Firozabad, UP.
Refinement of concept into Heart collectible (as reuired by the client)
Refinement of form, with legs inspired by Mid Century Modern Furniture, as required by the clients
Material: casted brass & borosilicate glass
Photo galary Glass & brass collectibles
Material: borosilicate glass; Flame work
Material: borosilicate glass; flame work
Material: borosilicate glass; flame work & Casted brass