Words Matter: A Journey Through Words in Public Health Leadership

by Carolyn Mullen, SVP Government Relations and Communications, ASTHO

Throughout my career I have written words for senators, public health leaders, and chief executive officers. These speeches, press releases, and public testimonies have been used to change policy, influence voters, or recommend a direction for our nation. As ASTHO speaks for our collective membership, the words in our policy and advocacy work must be inclusive, reflect diverse perspectives, and promote equity. How in this incredibly politically divided time can we be successful?

Utilizing a Team-Based Approach

First, no single person should be charged with articulating the needs of an entire country. Rather, leaders should ensure the communications team working tirelessly together is comprised of diverse perspectives, values, genders, races, cultures, and ethnicities. It is through a team-based approach in developing and shaping words that we truly ensure that we can bring optimal health to all people.

Navigating Relationships for Equity and Inclusivity

Second, communicators must build relationships that foster equity and inclusivity by understanding audiences’ opinions, motivations, and how to connect on a personal level. For example, prior to approaching a member of Congress, the government affairs team works to understand what they stand for and what motivates them. That deep dive analysis allows us to meet a policymaker on a personal level and speak to issues they care about—advancing equity and inclusivity by reminding them that public health touches everyone, every day, and everywhere.

Empowering Every Voice in Public Health

Finally, the responsibility of shaping policy should not rest solely with the communications or advocacy teams, but with all of us. It is crucial that we are empowered to speak up and help nudge, educate, and enlighten those individuals with the pen.

Many years ago, I had the privilege of participating in a brainstorming session for the State of the Union at the White House during President Obama’s administration—in that moment, I knew this was a once-in-a-lifetime opportunity to influence the ultimate speech. As public health professionals, when we find ourselves in these rooms we never dreamed possible, we must raise our hands and own our words, which—along with our unique perspective and lived experience—could very well shape policy, influence leaders, and change the world for the better.