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ASTONISH ASTONISH is a fashion and art media company that showcases global emerging talent for a worldwide audience through ASTONISHWorld, our interactive online social community, and ASTONISH Magazine, our user-generated world-class quarterly print publication. The ASTONISHWorld Experience, which incorporates all aspects of media to reach a global audience. In conjunction with the polished content of our website, the visceral approach of the ASTONISH blog, our social media teams and the beautifully sculpted magazine, ASTONISHWorld introduces its very own online social platform where users from all over the world can connect, collaborate, and create within the fashion and arts communities. ASTONISH brings together the print format with digital innovations to create a truly revolutionary experience as we showcase amazing emerging talents in a global spotlight.
ASTONISH MAGAZINE In an industry now starved for fresh and visually driven content, ASTONISH Magazine is truly a print marvel during this digital age. ASTONISH seeks to inspire and engage its readers worldwide with artfully curated content that pushes boundaries and blurs lines. Featuring the most visually arresting imagery and socially insightful commentary, ASTONISH Magazine tells a story of the global fashion scene through a sharply focused lens. Since its digital launch in Spring 2011, ASTONISH Magazine has been received as one of the most exciting fashion and art magazines in over 30 countries. The highly anticipated print debut of Issue One: Love Lust Desire hit worldwide newsstands in September 2011 and garnered feature title status at Barnes & Noble domestically. Issue Two: Outer Beauty is set to hit newsstands worldwide in Spring 2012.
DISTRIBUTION ASTONISH MAGAZINE is currently distributed by Rider Circulation Services, a National and International Magazine Distribution Company based in Los Angeles, California USA. Issue Two distribution will be distributed in over 30 countries: Australia Austria Brazil Canada France Germany Grand Cayman Guam Indonesia
Italy Japan Luxembourg New Zealand Poland South Africa Switzerland United Kingdom United States
DEMOGRAPHICS & CIRCULATION Frequency: Circulation:
Quarterly 5,000 newsstand/5,000+ direct/20,000+ digital
Confirmed Readership: Projected Readership:
25,000+ print/digital 100,000+ print/digital
Issue Price: Subscription Price:
9.95 USD 24.95 USD (4 ISSUES)
Female/Male: Median Income: Location: Education:
75%/25% 75,000 USD Over 30 countries 75% attending college or graduated
ASTONISHWORLD.COM Visually stimulating, interactive, and groundbreaking describe what is the centerpiece to the ASTONISHWorld experience. A truly revolutionary way for the global fashion and arts communities to connect and collaborate, astonishworld.com offers a much needed platform for emerging designers, photographers, stylists, artists and fashionistas. Each day, visitors from over 80 countries worldwide share content, communicate and interact while navigating through unrivaled visual content and social commentary through their own customizable lens.
WEBSITE ANALYTICS Total Monthly Visits: Total Daily Visits: Unique Visitors per Month:
100,000+ 2,500+ 25,000+
Location of Visitors:
Over 80 countries worldwide
Registered Users (paid current): Projected Registered Users (paid 2012):
250+ 25,000+
BLOG Get a sneak peek of ASTONISHWorld content and our coverage of shows and events before they reach the magazine. An up-to-the-minute bite size taste of what ASTONISH has to offer, our Tumblr blog truly is a haven for a community starved for content. Total Visits per month: Unique Visitors per Month: Location of Visitors:
10,000+ 3,000+ Over 80 countries worldwide
SOCIAL MEDIA Our Social Media Team uses an interactive approach to our Twitter followers and Facebook friends/ fanpage that helps build and strengthen our readership worldwide. Get the latest info about ASTONISHWorld and participate in contests with great sponsored prizes. One of the most visible aspects of ASTONISH, our social media outlets give fans, both new and established, an opportunity to interact with us and each other. Facebook: Facebook Traffic: Twitter:
2,500+ Likes/3,000+ Friends 2,000+ WAU 950+ Followers/30+ Lists
Editorial calendar SPRING 2012
Issue Two: Outer Beauty Issue Two explores themes of “Outer Beauty” with visually arresting images of creative talents from all over the world. Featuring the works of internationally renowned photographers Z Emotion (Zhang Jingna), Kosuke Matsuo, GL Wood, Cyril Lagel, and Haze, each page is a visual delight of top notch editorials. ASTONISH Generation features the top rising stars in the fashion industry such as Polish designer Malgorzata Dudek who is considered the next “Alexander McQueen”, international sensation Phuong My from Vietnam, and model Lucy McIntosh, the face of Australia’s Fashion Week. ASTONISH Culture explores the role of fashion in other aspects of life. Exclusive interviews with Vanessa Curry from the Pussycat Dolls, Jacqueline West from Water for Elephants and The Social Network, and more!
SUMMER 2012
Issue Three: Imperfection Issue Three explores themes of “Imperfection” with incredible editorials and featured talents from Asia. Packed with more astonishing content and interviews with rising stars from the industry, it’s a must have issue for the ages!
EVENT & PROMOTIONAL CALENDAR February 2012: ASTONISHWorld presents KEN CHEN for NYFW ASTONISH follows up our highly successful Fall New York Fashion Week launch with another landmark event. In conjunction with the release of Issue Two, ASTONISHWorld presents hot emerging designer KEN CHEN in what is sure to be another unforgettable fashion show extravaganza. A premium guest list, tremendous press and a premier location are just a few of the highlights that will rock New York Fashion Week! Please inquire about special event sponsorship opportunities as they will be limited. Do not miss a chance to be part of what will be THE event of the Spring!
PARTNERSHIP, RATES, & PACKAGES Basic Package - 3,500 USD • Full page ad space in ASTONISH Magazine • Rotating ad space on astonishworld.com (3 month set) • Sponsored Facebook posts (3 opportunities in a 3 month period) • Sponsored Twitter tweets (3 opportunities in a 3 month period) • Newsletter Mention (3 opportunities in a 3 month period) • Sponsored Tumblr post(3 opportunities in a 3 month period) Premium Package - 6,000 USD • Two page ad space in ASTONISH Magazine • Rotating ad space on astonishworld.com (3 month set / premium location) • Contest sponsorship or Event media sponsorship (1 opportunity) • Sponsored Twitter tweets (6 opportunities in a 3 month period) • Sponsored Facebook posts (6 opportunities in a 3 month period) • Newsletter Mention (3 opportunities in a 3 month period) • Sponsored Tumblr post (3 opportunities in a 3 month period) Experience Package - 7,500 USD • One page ad space in ASTONISH Magazine (Inside or Back Inside Cover) • Branded web editorial • Static ad space on astonishworld.com (3 month set/Premium Location) • Contest sponsorship or Event media sponsorship (1 opportunity) • Sponsored Twitter tweets (9 opportunities in a 3 month period) • Sponsored Facebook posts (6 opportunities in a 3 month period) • Facebook Page takeover (1 opportunities in a 3 month period) • Newsletter Mention (3 opportunities in a 3 month period) • Sponsored Tumblr post (3 opportunities in a 3 month period) Ultimate Package - 10,000 USD • Two page ad space in ASTONISH Magazine (Inside or Back Inside Cover) • Branded web editorial • Static ad space on astonishworld.com (3 month set/Premium Location) • Contest sponsorship or Event media sponsorship (1 opportunity) • Sponsored Twitter tweets (9 opportunities in a 3 month period) • Sponsored Facebook posts (6 opportunities in a 3 month period) • Facebook Page takeover (1 opportunities in a 3 month period) • Newsletter Mention(3 opportunities in a 3 month period) • Sponsored Tumblr post(6 opportunities in a 3 month period) • ASTONISHWorld homepage takeover(1 opportunity in a 3 month period) Partnership Custom Packages ASTONISH wants to help you create your desired experience! We strive to ensure that our partners and sponsors are getting the most out of their ASTONISH advertising. Allow our innovative and dynamic Ad Team to customize how you utilize the ASTONISHWorld experience. We want to create a package that is tailored to your desired results and price point. Special Placements & Sponsorships Please inquire about our special event sponsorships and alternative advertising campaigns.
PRODUCTION REQUIREMENTS PRINT MAGAZINE PLEASE SEND ALL FILES AS HIGH RESOLUTION PDFs PLEASE SEND PROOFS WITH ALL FILES One Page Advertisement (CMYK): 240mm x 300mm (3mm bleed) Two Page Advertisement (CMYK): 480mm x 300mm (3mm bleed/2.5mm bleed inside edge) ONLINE ADVERTISEMENTS Vertical Banner: 160px x 600px 150ppi Horizontal Banner: 940px x 120px 150ppi Please send all files to: files@astonishmagazine.com
DATES & DEADLINES Issue THREE - Spring 2012 Space Close - March 15, 2012 Material Close - March 22, 2012 Issue FOUR - Summer 2012 Space Close - May 15, 2012 Material Close - May 22, 2012 Issue FIVE - Fall 2012 Space Close - August 16, 2012 Material Close - August 23, 2012 ASTONISH, LLC P.O. Box 563 San Francisco, CA 94104-0563 advertise@astonishmagazine.com