By Sommer Figone, Rebecca Haber,
1
PART 1:
2
PART 2:
PART 3:
CAMPAIGN PLAN
COMMUNICATION TACTICS
7 8 9 10 11 12 13 14 16 17 Budget 18
21
31
22 Media Pitch 23 24 25 26 27 28
32 33
29
APPENDIX
34 36 38 42
3
Pageant of the Masters
1
3
2 4
1
3
2
4
with an interest in art
• • •
• • • • •
in
of Laguna Beach businesses
• • • • • • •
• • • • •
• •
Live Creatively
11
for Moms
12
13
• • • • •
• • • • •
• • • • •
•
•
•
•
• • • •
• • • •
Bartender Character Meet and Greet
~ $5,010
EVALUATION •
EVALUATION •
•
•
• •
•
EVALUATION
EVALUATION
EVALUATION •
EVALUATION •
EVALUATION •
•
EVALUATION •
•
•
• under 21 • •
•
###
21
22
23
Festival of Arts / Pageant of the Masters
Festival of Arts / Pageant of the Masters Arts & Entertainment Timeline
About
ABOUT
Every summer the Festival of Arts produces the Festival of Arts Fine Art Show and Pageant of the Masters, where art comes to life!
Photos
Likes
More
Festival of Arts / Pageant of the Masters May 1, 2015
Every artist has a story to tell! Follow our Artist Video Series - this week we re featuring photographer Rick Graves!
http://www.foapom.com/ 650 Laguna Canyon Road Laguna Beach, California 92651 (949) 497-6582 PHOTOS
Like t Comment t Share
Festival of Arts / Pageant of the Masters April 30, 2015
Ever wondered how much work goes into creating each scene for Pageant of the Masters? We ll take you #BehindtheScenes!
VIDEOS
Like t Comment t Share English (US) t Privacy t Terms t Cookies t More Facebook Š 2014
• •
• •
•
•
• •
• • • • • •
• • • • • •
• • • • • •
31
32
47, Laguna Beach resident
33
PAGEANT CURRENT SITUATION
TARGET AUDIENCE FESTIVAL CURRENT SITUATION
COMPETITIVE LANDSCAPE
OTHER CONSIDERATIONS
WEBSITE
SOCIAL MEDIA
BROCHURE
WEBSITE
VIDEO SOCIAL MEDIA
org/