SALT & STRAW SALT & STRAW
Satisfy Your Salt Tooth
INSIGHT: No one wants to be ordinary. People are bored of plain old vanilla. Salt and Straw re-invents the ice cream flavor wheel by mixing sweet and savory ingredients together.
BIG IDEA: Salty, but sweet TAGLINE:
Satisfy Your Salt Tooth
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Videos/Gifs Short videos & GIFS of what starts out as appetizing ice cream recipes, but as you progress through the content, weirder ingredients are added into the mix. (Placement: Instagram/Facebook) Video Options: ● ●
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