Salt & Straw Creative Marketing Campaign

SALT & STRAW SALT & STRAW

Satisfy Your Salt Tooth

INSIGHT: No one wants to be ordinary.

People are bored of plain old vanilla.

Salt and Straw re-invents the ice cream flavor wheel by mixing sweet and savory ingredients together.

BIG IDEA: Salty, but sweet TAGLINE:

Satisfy Your Salt Tooth

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Videos/Gifs Short videos & GIFS of what starts out as appetizing ice cream recipes, but as you progress through the content, weirder ingredients are added into the mix.

(Placement: Instagram/Facebook) Video Options: ● ●

Creepy Crawly Critters Salted Caramel Thanksgiving Turkey

Gifs ● ● ●

Guacamole & Cherries Sundried tomatoes & Oatmeal Mashed Potatoes & Fudge

Twitter posts