Astrid Weguelin OUIL503 - RESPONSIVE PROJECT REPORT PROPERCORN - PENGUIN BOOKS - SECRET 7 WRAPPED.CO - TIGERPRINT - FILMDOO - WWF
Ichos et owor kont hePr oper c or nbr i efbec aus eIwasak r eadyaf anoft hei r pack agi ngdes i gnands of el ti twoul dbequi t eaf unpr oj ec tt odev el opf r om t hat .Ii ni t al l yhads omet r oubl ewi t ht hebr i efbec aus et heywer enʼ tv er yc l ear wi t hwhatt heywant ed,i twasv er yopenandIwas nʼ ts ur ei ft heywant edt o wor kt ober eal l ys i mi l art ot heal r eadyv er yi l l us t r at i v epack agi ng. Imanagedt oc omeupwi t h3des i gnswhi chIwashappywi t h,Iwant edt o f oc usont hef l av our soft hepopc or nandr eal l ypr omot et heʻ gui l t f r eeʼas pec t oft hes nackbyenc our agi ngt heheal t hyel ement st oi tandIf eell i k emydes i gnsdot hat . Comi ngupwi t ht hedes i gnswast hehar des tpar tasIwant edt ok eephehandmadeas pec toft hedes i gns i mi l art ot heor i gi naldes i gn,s oImadeal lt he s hapesbyl ayer i ngs hapesandc ol l agewhi chgi v esi tal es sdi gi t alf eel .Ihad madet hedes i gnsi nawaywhi chc oul dbeappl i edt oav ar i et yofc ont ext ss uch as ;buss hel t er s ,magazi nes ,banner set c .s ot hec ampai gnpar toft hepr oj ec t wasr el at i v el ys i mpl e.If oundIl i k edt hedes i gnsal otmor eonc eIhads een t hem i nc ont extast heys uddenl yl ook edl i k et heyc oul dac t ual l ybeadv er t i s ment s . T hi spr oj ec tr eal l ydev el opedmybr i efanal ys i ss k i l l s ,asIhadt or eadi nt oi t qui t eabi tt opi ckoutwhatt heyac t ual l ywant edmet odo.I tal s omademe r eal l yc ons i dert heaudi enc e,asi tgav eav er ywi deaudi enc e,s oIhadt o nar r ow i tdownanddec i deexac t l ywhoIwasgoi ngt oai mt hewor kat .Iwasa bi tunexc i t edbyt hepr oj ec tatt hes t ar tbec aus ei twass uchac ommer c i albr i ef andIhadnev erappl i edmywor kl i k et hatbef or e,butI ʼ m gl adIdi di t ,i tenc our agedt ot hi nkmor eabouthow Ic anappl ymywayofwor k i ngt odi f f er ent c ont ext sandhow i l l us t r at i onwor k sout s i deoft hes t udi os .
BRI EF:Cr eat eac ampai gnwhi chpr omot est hebr andt ot heaudi enc eatt hei rdai l yt ouchpoi nt s ,f oc us i ngont hegui l t f r ee and驶 donepr oper l y始as pec toft hepopc or n. AUDI ENCE:Heal t hc onc i ous ,mai nl ywomen,bus ypr of es s i onal s ,l i k epopc or n DEL I VERABL ES:A v er yopenbr i ef ,c r eat eac ampai gnwhi chf oc us esoni ns t or eenvi r onment s
Ichos et hi sbr i efbec aus eI ʼ mr eal l yi nt er es t edi nbook andnar r at i v edes i gn s oIt houghtt hi swoul dbeagoodoppor t uni t yt ohav eagoatwor k i ngt oa s pec i f i ed,bookr el at edf or mat .Ihadnʼ tr eadt hebook,Ij us tr es ear chedi ta bi tt ogetas ens eofwhati t ʼ saboutbutIt hi nkImanagedt ogetac r os st he war t i meper i odwhi chi st hes et t i ngoft hebook. Idi dnʼ tl eav emucht i mef ort hi sbr i ef ,butmanagedt oc omeupwi t ha des i gnandf i ni s hi ti nt i mewhi chIwass ur pr i s edbyasIus ual l yt ak emuch l ongerwi t hpr oj ec t s ,s oabi toft i mepr es s ur ehadpos i t i v er es ul t s . oundk eepi ngt ot hef or matmor edi f f i c ul tt hatIt hought ,asIf or gotabout If al lt het extandl ogosIneededt oputi ns ohadt of i ti tar oundt hei mage,I al s odi dnʼ tputt hatmucht houghti nt ot hef ontort hec ol our ,whi chIt hi nk s howsass omeoft hedar k ert exti s nʼ tv er yc l ear .Iam happywi t ht hec ompos i t i onandpr oc es si nwhi chImadet hei l l us t r at i ont hough,whi chi st he mai nf oc usf orPengui nbook sc ompet i t i on.If eell i k et hef ac tt hatt her ei sa f or egr ound,mi dgr oundandback gr oundwi t hdi f f er entel ement shappeni ng i neachaddsabi tofnar r at i v et ot hei l l us t r at i on.Ihav es t ar t edgoi ng t hr oughamuchmor et ext ur alandc ol l agedi r ec t i onwi t hmywor ks oIt hi nkI hav ebeenabl et os how t hatwi t ht hi si mage.
BRI EF:Cr eat eabookc ov erf orchos enbookwhi chs t andsoutons hel v esandi sappeal i ngt ochi l dr enandpar ent s AUDI ENCE:Chi l dr enandpar ent s DEL I VERABL ES:I l l us t r at i onwhi chwor k sac r os st hef r ontandbackc ov erwhi l eal s of i t t i ngt ot hebookf or mati nc l udi ngal lt het extand l ogos .
Ichos et owor kont hi sbr i efbec aus eI 始 v eal wayshadani nt er es ti nal bum c ov erar t ,andIr eal l yl i k edt hec onc eptoft hi sbr i ef-t heel ementofs ec r ec y wher ebuyer swon始 tk now how di dt hear t wor kunt i lpur chas i ngi tandt he opennes soft hebr i efmadei tv er yac c es s abl et oev er yone. Ihadal otoff undes i gni ngt hem,t hedes i gnswer ebas edonbi t sofi nf or mat i onIf el twhi l el i s t eni ngt ot hes ongs .Myf av our i t edes i gnsar et heUnder wor l dandmyt woRol l i ngSt onedes i gns ,wi t ht hemul t i c ol our eds c ener y,I f eelt heybot hr el at et ot hes ongsr eal l ywel l .Iwashappywi t hmydes i gns butIdi dn始 texpec tt ogetanyt hr oughbutImangagedt ogett hr eei nt ot he exhi bi t i on!T heychos emyUnder wor l d,Mac c abeesandRol l i ngSt ones( t he onewi t ht hec ol our edmount ai ns )whi chIwasr eal l ypl eas edwi t h.Seei ng t hem exhbi t edatSommer s etHous ewasr eal l yenc our agi ngandmademea l otmor ec onf i denti nt hewor kI 始 v ebeenmak i ng.Seei ngt hedes i gnsi nc ont ext ,ac t ual l ypr i nt edont or ec or ds l eev esdef i ni t l eymadei twor t hwhi l e,asi t mademevi ew t hei l l us t r at i onsi nadi f f er entway .
BRI EF:Cr eat eanal bum c ov erf oranyof t hes ongsgi v en AUDI ENCE:Fansofal bum ar t ,f ansof t hes ongs DEL I VERABL ES:A des i gnwhi chf i t st o t hef or mat190x190mm,t hedes i gn c annoti nc l udet henameoft hes ongor ar t i s t .
Ichos et hi sbr i efbec aus eIhadn始 twor k edwi t hr epeat edpat t er nsbef or eandi twoul dgi v eachanc et ohav es omeofmy wor ks ol dasal lent r i esar eputupf orpeopl et obuy .Ij us tus ed i mager yIhadus edf orpr evi ouspr oj ec t sbutac t ual l ymak i ng t hepat t er nwashar dert hanIt hought ,asIdi dn始 tmanaget o getr i doft hes qaur eedgear oundeachpat t er n.Ial s ot hi nkI madet hepat t er nt oos mal l ,i tl ook sabi tc onv ol ut ed.I ti sal s o v er ys l i ght l ybl ur r ybec aus eIwaspr es s edf ort i meandenl ar gedt hedes i gnr at hert hanr emak i ngt hedes i gni nabi gger phot os hopf i l e.
BRI EF:Cr eat eapat t er nwhi chc anbeus edf or gi f twr ap AUDI ENCE:Gi f twr apbuyer s DEL I VERABL ES:A pat t er nwhi chf i t st oanA2 f or mat
Ichos et hi sbr i efbec aus eIam i nt er es t edi ns ur f ac eandpat t er n des i gn,Ihav ebeenpl ayi ngar oundwi t hal otoft ext ur esand mar kmak i ngr ec ent l ys ot houghtt hi swoul dbear el ev antbr i eff or mywor k. I tdi dv er yqui ck,s i mpl edes i gnst hatar eal lqui t edi f f er entbutI t r i edt or el at et hem t ot hes ummer yc ol our sandbot ani c alt hemed t r endsIr es ear ched. av our i t edes i gni smymonochr omes wat ch,asIhav eus ed Myf s hapest hathav ebeenr eoc c ur i ngqui t eabi ti nmywor k.It hi nkI hav eans wer edt hebr i efwi t ht hes edes i gnsasi tas k sf orbr i ght , ener get i cmar kmak i ngpat t er ns ,whi chIhav edone,andIc an i magi net hem bei ngappr opr i at ef orgi f twr aporc ar r i erbagset c . T hebr i efi sf orM&S.s oIt hi nkIs houl dhav edones omemor er es ear chi nt owhatt ypeofdes i gnsar ec ommoni nt hei rs t or est o mak emydes i gnsmor er el ev ant .
BRI EF:Cr eat eupt o5pat t er ns wat ches whi chc ommuni c at eexper i ment at i on wi t hmar kmak i ngwhi l ek eepi ngi nl i ne wi t h2016s ummert r ends AUDI ENCE:M&Sc us t omer s ,buyer sof gi f twr ap DEL I VERABL ES:Des i gnst of i tt o 500x500pxat72dpi
Ichos et odot hi sbr i efbec aus eIl ov ei l l us t r at edf i l m pos t er s ,es pec i al l yol der /vi nt ages t yl e ones ,andIwant edt ot r yandgi v et hatf eelt omydes i gn.WhenIhear daboutt hebr i efI qui ck l ydec i dedIwant edt ot r yanddoaWesAnder s onf i l m ashei smyf av our i t edi r ec t or ,I l ov et heaes t het i cofhi sf i l ms .T hec ol our si nt heL i f eAquat i chass uchgr eatc ol our sand mot i f sIr eal l ywant edt odepi c t ,Iwaswor r i edImi ghtbemak i ngi tt ooc onv ol ut edbec aus e t her ewer es omanyt hi ngsIwant edt oi nv ol v ebutIf eell i k eImanagedt ok eepi tr el at i v el y s i mpl e.It hi nkIus edmyt ext ur eswel landmadei tr ec ogni zabl et ot hef i l m. ngt het extr eal l yhel pedt hedes i gnIt hi nk,i thol dsi tal lt oget hermak i ngi tl ookqui t e Addi pr of es s i onal .I 始 v enev ert r i edmak i ngaf i l m pos t erbef or e,Ir eal l yenj oyedmak i ngt hi s ,I t hi nkImanagedt ogetaqui t evi nt ageandhandmadef eelt ot hepos t er .Ic ons i der edt he t extmor et hanot herbr i ef sI 始 v ewor k edon,andal t houghs i mpl eIt hi nki twor k swel lwi t ht he i l l us t r at i on.
BRI EF:Cr eat eaf i l m pos t erf oranyexi s t i ngf i l m AUDI ENCE:Fansoff i l m pos t erar t ,f ansofL i f e Aquat i c /WesAnder s on. DEL I VERABL ES:Fi l m pos t erwhi chf i t st o 686x1020mm
Iwor k edwi t hEmanuelont hi sbr i ef ,wechos ei tbec aus ewef el twec oul dappl y i l l us t r at i onqui t eeas i l yt ot her equi r ement s ,andi tmeantwec oul ddos t udi esof ani mal swhi chwebot henj oy .Webot hmanagedt oputi nourowni l l us t r at i onsf or t hef i nalpr oduc t s ,Idi dt heani mali l l us t r at i onsandEmanueldi dt heenvi r onment als t udi es-t hatwayi tdi dn' tmat t ert hatours t yl eswer edi f f er ent . If eelwebot hhadequalr ol eswi t hi nt hec ol l abor at i on,webot ht ookpar ti nr es ear ch,i ni t ali deasandt henmak i ngt hef i nalpr oduc t sandi l l us t r at ons .Iam happywi t hourendpr oduc t s ,Iwas n' ts ur ehow wel louri deawoul dwor kbut onc eIs aw t hem i nc ont extIt hi nkt hei l l us t r at i onst ur nedoutv er ybol dands t r i k i ngaspos t er s /not ebook s . Wegotabi ts t uckf ors omeoft hepr oj ec t ,aswef el twewer ej us tdr awi ngl ot sof ani mal sbutnotdoi nganyt hi ngwi t ht hem butonc ewes t ar t eddec i di ngonenvi r onment st odr aw andaddi ngt exti tc amet oget her . If eell i k ewedi dans wert hebr i ef ,wec ons i der edt heaudi enc eal otwhendec i di ngonpr oduc t se. g.t hewebbanner sf ort he' al waysongener at i on'andt henot ebookbec aus eofhow t hemaj or i t yoft heaudi enc ewi l lbeabl et omak eus eofi t i neduc at i on.It hi nkouri l l us t r at i onsar es t r i k i ngenought ogai nat t ent i onf ort he c ompany . I ' v enotwor k edc ol l abor at i v el ybef or e,buti twor k edoutwel l ,wec ommuni c at ed r eal l ywel landbot hal waysdi dt hewor kneededont i me.T hepos i t i v eout c ome oft hi spr oj ec thaspus hedmet obei ngmor eopent ot hei deaofwor k i ngc ol l abor at i v el yonbr i ef s .
BRI EF:Cr eat eac ampai gnwhi chenc our ages1425yrol dst obemor ei nt er es t edi nmak i ngourpl anetmor es us t ai nabl e AUDI ENCE:1425yrol ds( al waysongener at i on) DEL I VERABL ES:A c ampai gnt hr oughanymedi um,butatl eas toneas pec tmus tbedi gi t al