THIS WAY UP A pop–up illustration gallery in a shipping container exhibiting the work of competition winning illustrators.
BUSINESS OUTLINE We provide the service of a free portable art gallery, while also selling the prints we exhibit. The prints displayed will be made by up aspiring illustrators whose work has been picked out from a competition brief. We will sell prints of the illustrations at the event and online afterwards. The sales we make at the exhibition will be 80% of our income Leftover prints sold online will be 20% Our aim is to provide a platform for new illustrators and to bring illustration in general to a wider audience.
OBJECTIVES • 1 year: Operate at as many events as possible selling prints and promoting ourselves. We also aim to start building a community of illustrators through the competition.
• 2 years: More established in the illustration community and have the money to invest in a larger gallery and larger print runs. • 5 years: We aim to be an established gallery with a permanent location while still operating the pop-up gallery.
BUSINESS STRUCTURE AND INVIDUAL RESPONSIBILITIES THIS WAY UP
Astrid
Joe
Janin
Compe66on Organiza6on
Promo6on
Stock Management
Event Set-‐Up
Jessie Project Manager
Driver
Jobs Competition Organisation • Brief setup. • Collection of entries • Judging of entries
Stock management • Print management • Print storage • Physical print sales • Online sales
Promotion • Online presence • Poster/ flyer design and distribution • Media coverage
Event setup • Container set-up • Hanging of artwork
ANNUAL RESOURSES & COSTS CAPITAL EXPENDITURE Shipping container 4 computers Bulldog clips Display stands Lighting Wire Hanging materials To the nearest £3000 - £6000 DIRECT Printing (£126 per event) £2520
OVERHEAD Van hire (£125 per week)£2000 Travel costs - £3000 LOCATION Festival trader cost - £1000 PROMOTION Posters x100 - £18 A5 flyers x100 - £12
LEGAL STATUS OF THE BUSINESS We are an ‘Ordinary Business Partnership’. We have chosen this status because it means all business partners involved share responsibilities and profits as well as paying income tax on our profits. It creates a more equal partnership between the business members involved.
PROMOTION We will advertise mainly through social media: - Facebook - Twitter - Instagram - Website dedicated to our business We will promote our business online and once we have some coverage we will send out the competition brief for the first event we attend. We will also promote ourselves through: - Posters - Flyers
COMPETITION BRIEF We will send out a competition brief online asking for illustrations focused around particular themes for the events we will be working at It will be a relatively open brief For example; if we were going to a music festival we would ask for work based around the acts playing at that event, or if we went to a food festival we would want food-based illustrations. Contestants will send their image online, which we will then print out for the exhibition. We will only pick 15 designs for each event and then print out 10 copies of each design to sell at ÂŁ10 a print. What we don't manage to sell at the event we will sell online on our website.
CUSTOMERS What evidence do you have that anyone will buy your product?
Art print business is a successful business, and prints have been sold at festival events such as Beacons festival and Leeds Beer festival.
Is it a popular product that is currently provided by lots of others?
The selling of art prints is common at festival events but the portable gallery aspect of our business is relatively new, unique idea, which we hope will be popular amongst festivalgoers.
Who are these people?
Interested in art/illustration, attend music/art/film festivals, interested in promoting young, up and coming creatives.
Where are your customers?
Anywhere we place our shipping container, which is the advantage of being portable. We will be working in the summer season travelling around various types of festivals.
Where do they go?
Art/music/film/food festivals such as Thought Bubble, Edinburgh Art Festival, Sundance Film Festival, Beacons, Womad, Secret Garden Party
COMPETITORS Companies and professionals offering a similar service to ours: • Colours May Vary: A shop selling art prints, with an exhibitions space. • Kyle Bean: Professional creative who also runs art workshops at festivals. • Hope House Prints: An art collective who sell prints at events.
QUESTIONS?