First Bite Winter/Spring 2024 by Atalanta Corp.

ISSUE WINTER 2024

FIRST BITE

Vol. 1 Issue 5, Winter 2024 Produced by:

ATALANTA Corporation 1 Atalanta Plaza Elizabeth, NJ 07206

Katie Baldwin, Editor-in-Chief James Sheeran, Art Director Marissa DeMaio, Publisher Tom Gellert, President Published biannually Printed in U.S.A. Visit us: www.atalantacorp.com

Let CASA FLORES help you create “The Art of TAPAS”. (featured pg. 7)

ON THE COVER

Braised Chicken with lemon and olives topped with crumbled MT VIKOS Feta. (featured pg. 6)

New Items

Discover the latest additions to our portfolio.

Blue Zone Kitchen

Make the most of this wellness trend.

The Dynamic Shift of Upcycling Food The hottest trend in sustainable food & beverage.

Mitigate the Adversity of Uncertainty The world food market is in flux, we’re here to help.

Show and Tell

How video content can help your customers and your business.

A New Look

Foodervice customers will soon see a new look Guide to help them see our capabilities.

A Note from To m Gellert President of

Corporation

Welcome to the winter edition of First Bite! In this of our exciting en issue, you’ll get an deavors. update on

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Tom Gellert

We’re excited to present our lineup of new items: authentic Greek feta and spreads from Mt Vikos, Spanish cheeses and more from Casa Flores, new sauces from our IL Villaggio brand, and some incredible additions to our specialty DeMedici portfolio.

88% of consumers try at least one new food trend per year, and 45% are willing to pay a premium for new products.*

Source: *“Taste and price drive consumer choice in trying new items” Supermarket Perimeter Sam Danley 10.28.2020 https://www.supermarketperimeter.com/articles/5816-taste-and-price-driveconsumer-choice-in-trying-new-items#:~:text=Consumers%20showed%20 a%20willingness%20to,a%20premium%20for%20new%20items.

Mt Vikos Roasted Eggplant Spread is a rich blend of roasted eggplant, sun-dried tomatoes, and aromatic herbs. With a deep, charred flavor, this makes an unexpected and welcome addition to a charcuterie platter or a crudité spread.

Drawing inspiration from the timeless Greek culinary traditions, this artichoke spread is a delightful blend of tender artichoke hearts, zesty lemon, aromatic garlic, and fragrant herbs. Ideal for crackers, fresh bread, or a mezze platter.

MT VIKOS A189916 Roasted Eggplant Spread 6/7.3 OZ 6 65291 00720 8

MT VIKOS A189917 Artichoke Spread 6/7.3 OZ 6 65291 00750 5

Inspired by a traditional Greek recipe, Mt Vikos Kalamata Olive Spread features kalamata olives, extra virgin olive oil, and wild oregano for tons of briny, rich flavor. Add to a sandwich or serve with veggies and Mt Vikos feta.

Based on a traditional Greek recipe, Mt Vikos Red Pepper and Feta Spread combines the sweet and slightly smoky flavor of roasted red peppers with full-bodied, briny feta. Showcase on a mezze platter, serve with grilled meats, or dip your favorite crackers.

MT VIKOS A189915 Kalamata Olive Spread 6/7.3 OZ 6 65291 00710 9

MT VIKOS A189918 Red Pepper and Feta Spread 6/7.3 OZ 6 65291 00780 2

Mt Vikos Traditional Feta is crafted by a small, family-owned dairy from a blend of goat and sheep’s milk using time-honored methods. Creamy yet crumbly, it has a wonderful tangy, sweet, and grassy flavor. MT VIKOS A189909 Traditional Feta, PDO 12/7 OZ 6 65291 00101 5

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Made with goat and sheep’s milk in central Greece, Mt. Vikos Greek Beech Barrel Aged Feta is truly unique. Careful maturing for four months in beechwood barrels imparts robust, woodsy, and delicious flavor—amazing on salads, pasta, and chicken dishes MT VIKOS A189912 Beech Barrel Aged Feta, PDO 6/6 OZ 6 65291 00115 2

Deviled Eggs made with MT VIKOS Red Pepper & Feta Spread and topped with crumbled MT VIKOS Feta. 6

The Casa Flores Tapas Party Pack combines three premium cheeses (Manchego 4 Month, Meseta 4 Month, & Goat Wine) into one, ready-to-eat package ideal for inspired snacking. CASA FLORES A569964 Spanish Tapas Party Pack 10/5.3 OZ 0 71270 60003 0

Cheese Board featuring CASA FLORES Spanish Tapas Party Pack.

CASA FLORES Marcona Almonds

make an excellent accompaniment Often referred to as the “Queen of Almonds,” to your cheeseboard creations. Marconas reign supreme thanks to their plump appearance and sweet flavor. For an elevated classic, Casa Flores Marcona Casa Flores Truffle Marcona Almonds are blanched, fried, Almonds pair earthy and salted in small batches to truffles with the buttery ensure every nut achieves a nuts to create a savory, beautiful tawny color. snackable luxury. CASA FLORES A569967 Marcona Almonds 12/4.2 OZ 0 71270 60006 1

CASA FLORES A569970 Truffle Marcona Almonds 12/4.2 OZ 0 71270 60009 2

Casa Flores Rosemary Marcona Almonds introduce finely-chopped rosemary to the classic Marcona Almond recipe for an herbaceous, aromatic flavor perfect with grassy cheeses and fall fruit jams. CASA FLORES A569969 Rosemary Marcona Almonds 12/4.2 OZ 0 71270 60008 5

Casa Flores Serrano Ham boasts a delicate savory, salty flavor and soft, silky texture. Made from just two ingredients (Spanish pork and sea salt) and aged for more than 13 months, Casa Flores Serrano is an authentic, nitrate-and-nitrite-free addition to any charcuterie board, sandwich, or tapas dish.

Subtly seasoned and slowly cured for more than three months, Casa Flores Salchichon is a premium salame with a Spanish accent. The delicate flavors lends itself to myriad applications from charcuterie boards to sandwiches and salads. CASA FLORES A569982 Salchichon 4/3.5 LB 0 71270 60032 0

CASA FLORES A569973 Serrano Ham 10/3 OZ 0 71270 60023 8

Casa Flores Spanish Chorizo exhibits the vibrant red color of Spanish paprika and a deep, savory flavor built over three months curation. Made using a traditional mild (dulce) recipe, Casa Flores Chorizo is perfect for crowd-pleasing tapas, pizza, and more. CASA FLORES A569981 Chorizo 4/3.5 LB 0 71270 60033 7

At once exceptional and approachable, the freshness of the milk shapes the CASA FLORES family of cheeses’ premium quality and unique depth of flavor.

CASA FLORES A569972 Manchego 4 Month Wedge 12/5.3 OZ 0 71270 60011 5

CASA FLORES A569971 Meseta 4 Month Wedge 12/5.3 OZ 0 71270 60010 8

CASA FLORES A569965 Manchego 6 Month Wedge 12/5.3 OZ 0 71270 60004 7

With its striking purple rind and fruity, complex flavor, Casa Flores Wine-Soaked Goat Cheese captivates. Cheesemakers bathe the wheels in local red wine for 72 hours to lend the cheese its signature look and subtle bite. CASA FLORES A569966 Wine-Soaked Goat Cheese Wedge 12/5.3 OZ 0 71270 60005 4

This USDA Organic Balsamic Vinegar of Modena, PGI is crafted according to the strictest standards, without added sulfites, stabilizers, or additives. With a rich, balanced, sweet-and-sour flavor, it lends beautiful complexity to crudités, salad dressings, and marinades. TOSCHI A051959 Balsamic Vinegar 6/8.5 OZ 0 27484 32001 1

This tangy, sweet burst of flavor comes in a squeezable bottle with a convenient drop-saving cap, making it incredibly easy to create beautiful plate decorations. This classic glaze with Balsamic Vinegar of Modena is wonderful with vegetables, meats, cheeses and on a cheese plate with Parmigiano Reggiano and Grana Padano. TOSCHI A051958 Balsamic Glaze 8/7.3 OZ 0 27484 32000 4

Optimized for slicing, the boneless Esenciaunica Paleta (shoulder) offers twice the yield of exquisite dry-cured acorn-fed 100% Jamón Ibérico as compared to a bone-in leg. The Paleta undergoes more than 18 months of traditional aging in natural drying houses. This process, combined with the impeccable quality and succulence of 100% Ibérico pork, creates a tender and well-marbled product. Each slice abounds with sweet and savory nuances of acorns, honey, damp earth, and truffle. ESENCIAUNICA A569978 Acorn-Fed Iberico de Bellota Paleta 8/7.3 OZ 8 15938 01130 7

Fragrant Genoese PDO basil and a blend of premium Italian cheeses give this pesto a delicious balance of richness and freshness. Ideal for pasta, chicken dishes, and eggs, it’s a versatile condiment that imparts incredible flavor. IL Villaggio A051962 Pesto 8/6.35 OZ 0 71270 60030 6

A classic in Italian kitchens, this creamy, cheesy sauce is packed with indulgent flavor. A blend of Pecorino Romano PDO, Grana Padano PDO, and zesty black pepper makes it a welcome addition to pasta, pizza, and roasted veggies. IL Villaggio A051963 Cacio e Pepe 8/6.35 OZ 0 71270 60031 3

Celebrity Pouch Mushroom Pieces & Stems are pre-sliced for convenience and packaged in a new easy-open pouch. While mitigating injury risk from opening cans, the pouch offers a lower case weight while offering the same product weight as our traditional cans. Harvested from quality Champignon mushrooms, Celebrity mushrooms add instant flavor and texture to any dish with their earthy flavor and meaty bite. CELEBRITY A019590 Mushroom Pieces & Stems, Pouch 6/62 OZ 0 71270 60001 6 CELEBRITY A019591 Mushroom Pieces & Stems, Pouch 6/68 OZ 0 71270 60002 3

At Rutherford and Meyer, they insist on using only 100% natural ingredients to bring flavors to life and add a little excitement to any gathering. Rutherford and Meyer gourmet wafers combine versatile, natural flavors made from the highest quality ingredients with a crisp, lightly baked texture to create a sensational taste experience with every bite. Eat this round cracker as a snack or topped with cheese or your favorite topping. RUTHERFORD & MEYER A997582 Garlic & Olive Oil Wafers 12/2.1 OZ 9421000601140 RUTHERFORD & MEYER A997583 Natural Wafers 12/2.1 OZ 9421000601157 RUTHERFORD & MEYER A997584 3 Seed Wafers 12/2.1 OZ 9421000601553 RUTHERFORD & MEYER A997585 Gluten Free Poppy Seed Wafers 12/3.5 OZ 9421000602024 RUTHERFORD & MEYER A997593 Gluten Free Natural Wafers 12/3.5 OZ 9421000602000 RUTHERFORD & MEYER A997594 Gluten Free Pink Peppercorn Wafers 12/3.5 OZ 9421000602093

Indulgent and innovative grain crisps made from our blend of 100% natural ingredients and the hero ingredientrescued spent brewers grain. These vegan, non-gmo crisps come in four indulgent flavors, no matter which you choose, you won’t be able to put the box down. Pair with your favorite cheeses or snack on them solo!

RUTHERFORD & MEYER UPCYCLED GRAIN PROJECT A997586 Orange & Sesame Upcycled Grain Crisps 12/3.1 OZ 9421000601843 RUTHERFORD & MEYER UPCYCLED GRAIN PROJECT A997587 Cranberry & Coconut Upcycled Grain Crisps 12/3.1 OZ 9421000601829 RUTHERFORD & MEYER UPCYCLED GRAIN PROJECT A997588 Raisin & Rosemary Upcycled Grain Crisps 12/3.1 OZ 9421000601850

RUTHERFORD & MEYER UPCYCLED GRAIN PROJECT A997589 Fig & Cardamom Upcycled Grain Crisps 12/3.1 OZ 9421000601836

See Page 29 to learn more about how Rutherford & Meyer are on the cutting edge of the Upcycled Food Trend.

Made in new Zealand using the finest ingredients, Rutherford and Meyer fruit pastes are bursting with flavors of real fruit. No cheeseboard in complete without one. RUTHERFORD & MEYER A997600 Cherry Fruit Paste 12/4.2 OZ 8 72016 00221 3

RUTHERFORD & MEYER A997595 Apricot Fruit Paste 12/4.2 OZ 8 72016 00104 9

RUTHERFORD & MEYER A997598 Plum Fruit Paste 12/4.2 OZ 8 72016 00102 5

RUTHERFORD & MEYER A997597 Fig Fruit Paste 12/4.2 OZ 8 72016 00120 9

RUTHERFORD & MEYER A997599 Quince Fruit Paste 12/4.2 OZ 8 72016 00100 1

RUTHERFORD & MEYER A997596 Pear Fruit Paste 12/4.2 OZ 8 72016 00103 2

Since 1912, the Gonzalez family has dealt in top-grade saffron, harvested exclusively in Albacete, La Mancha. Production relies on the know how passed from generation to generation. Safinter supports local farmers and promotes the economic and cultural traditions of the region. The unmistakable flavor, aroma and color of this exquisite spice is capable of raising any culinary creation to the category of sublime. SAFINTER ASAF200A Saffron - 1 Gram Jar 10/1 gr 8 58399 00020 6 SAFINTER ASAF201A Saffron - Blister Pack Display 20/.5 gr 8 58399 00010 7

Introducing your new favorite treat! Ube, a purple yam popular in Southeast Asia, is earthy, mild and subtly sweet. Wrapped in banana and coconut sticky rice in a flaky spring roll, it’s irresistible. Warm it up and dig in! TABLE ONE A609591 Ube Spring Rolls 12/2.65 lbs 0 71270 60040 5

Edmond Fallot uses the finest ingredients: Burgundy mustard seeds, smoked Spanish paprika, sweet honey, and family recipes, to create this exclusive new variety of Dijon mustard for DeMedici Imports. The result is an incomparable robust flavor not available in commercially produced “Dijon-style” mustards. EDMOND FALLOT AFAL113A Smoked Paprika & Honey Dijon 12/7.4oz 7 19235 01221 3

Organically produced on the Miraval Estate in Provence, France, this lavender honey is a light amber color with a sweet and herbal flavor. It offers a tantalizing texture that is creamy yet crystallized. Stir into tea or coffee and spread on baked goods or drizzle on a tartine with brie. CHÂTEAU MIRAVAL AMVL100 Lavender Honey 6/500gr 3770027966005

Sardines in olive oil can be tasted in canapés served with tomato slices or mixed with other ingredients; it also serves as a base in preparing pâtés, salads, or tortillas. PORTOMAR APOR160 Small Sardines in Olive Oil 10/115gr 8436035153138

These premium mussels are fried in olive oil, and after a delicate process of natural smoking, the product has a unique texture, flavor, and color. Delicious right out of the tin or on a slice of crispy baguette. PORTOMAR APOR170 Smoked Mussels In Olive Oil 10/115gr 8436035159796

Serve smoked mussels, small sardines, and squid in tins for a hassle-free and tasty appetizer. An easy, entertaining solution for your customers. PORTOMAR APOR180 Spanish Tapas Box 16/150gr 8436035150885 15

It took two years to develop the perfect recipe to imitate Cipriani’s a la minute ice cream. These artisan gelatos are crafted without dyes, preservatives, or added flavors. The milk and free-range eggs are Italian, and the vanilla beans come from Madagascar.

The peach sorbet flavor highlights the natural sweetness of the fruit. This artisan sorbet is crafted without dyes, preservatives, or added flavors.

Cipriani Foods Chocolate Gelato has a rich, creamy texture and intense chocolate flavor. The chocolate used in this gelato is of high-quality Belgium chocolate, offering a deep, indulgent flavor that balances sweetness with cocoa's natural bitterness.

CIPRIANI ACIP402 Vanilla Gelato 8/16.9oz 8005016270517

CIPRIANI ACIP400 Bellini Sorbet 8/16.9oz 8005016270609

CIPRIANI ACIP401 Chocolate Gelato 8/16.9oz 8005016270401

By Kate O’Neill, Staff Writer Discover Blue Zone Living

In recent years, a phenomenon has captured the world’s attention, sparking widespread interest and curiosity: Blue Zones. Blue Zones are geographic regions where people have a longer life expectancy. They can be found in Nicoya, Costa Rica; Lomao Linda, California; Okinawa, Japan; Ikaria, Greece; and Sardinia, Italy. These unique places scattered across the globe have sparked people’s fascination, thanks in part to the compelling Netflix docuseries, “Live to 100: Secrets of Blue Zones” and shows like Zac Efron’s “Down To Earth.” Interest in Blue Zones has been growing amongst consumers, with a major peak in September 2023 according to Google Trends. Blue Zones are not just geographic locations; they represent extraordinary pockets of longevity, where people live significantly longer, healthier lives compared to the global average. Although these places are incredibly diverse, researchers have found

common threads in how they live and eat. They tend to enjoy mostly whole plant-based foods, live in close communities, and prioritize quality rest.

What is the Mediterranean Diet?

Part of the secret to longevity within several Blue Zones includes food popularly known as the Mediterranean Diet. In 2023, US News & World Report named the Mediterranean diet the best diet for the sixth consecutive year in the row. The Mediterranean diet emphasizes incorporating more fruits and vegetables, nuts and whole grains into your daily diet, and less red meat, sugar, and saturated fat. “Fish rich in Omega-3 fatty acids, like salmon, sardines and tuna, are the preferred animal protein source,” according to the New York Times. A huge plus of this way of eating is that it emphasizes balance and nutritious foods, rather than limitation or deprivation like many diet trends.

A Recipe for a Longer, Healthier Life

Who doesn’t want to live a longer, healthier life? These delicious whole meals embrace the Mediterranean lifestyle, renowned for its rich, heart-healthy ingredients and time-honored culinary traditions that have been scientifically proven to promote longevity and overall well-being. Our quality ingredients help get the most out of your meal. These foods have stood the test of time, fostering not just your physical health, but also your connection to the diverse cultures and flavors that make our global cuisine so enriching and fulfilling.

OLIVE OIL is the foundation of the Mediterranean diet, celebrated not only for its exquisite taste but also for its numerous health benefits. Packed with of healthy monounsaturated fats, olive oil is considered heart-healthy and has been linked to improved cholesterol levels and reduced blood pressure. Olive oil is incredibly versatile. It shines in a wide range of culinary purposes, from cooking to finishing. Olive oil enhances the flavors of various dishes, including salads, pasta, vegetables, and grilled meats. Additionally, it can be used as a base for dressings, marinades, and dips, adding richness and depth to the overall taste. Some of our favorite olive oils on Demedici.com include Villa Manodori, A L’ Olivier, and L’Estornell. Looking for bulk? Check out our Del Destino Olive Oil.

FETA CHEESE, a staple in Mediterranean cuisine, is renowned for its versatility and health benefits, making it a popular choice among food enthusiasts and nutrition-conscious individuals alike. One of the key reasons why feta stands out as a versatile cheese is its crumbly texture and tangy flavor, which can enhance a wide variety of dishes. From salads and sandwiches to pasta and pizzas, feta cheese adds a rich and creamy element, elevating the taste profile of numerous Mediterranean recipes. Experience the Mediterranean diet with ease; our new brand, Mt. Vikos Feta, comes from the heart of Central Greece and is crafted with the finest goat’s milk. Mt. Vikos perfectly encapsulates the essence of Mediterranean flavors and dishes and comes in convenient packaging for hosting and trying out new flavors.

When it comes to putting together all the elements needed to create your own Mediterranean menu, we’ve got you covered. Our extensive line of brands and items makes it easy to get all the items necessary to follow this healthy trend.

Del Destino

• Giardiniera • Artichoke Hearts • Lemon Juice

IL Villaggio • Twist & Grate Grana Padano • Asiago • Piave

Mt Vikos

• Feta Cheese • Red Pepper Feta Spread • Kalamata Olive Spread

• Dorati Tomatoes • Pomodorina

Villa Manodori • Olive Oil • Balsamic

...and much more - Contact your Atalanta Sales Representative for more information. 20

THIS FALL, MIFROMA BROUGHT THEIR ART OF TRADITION AND TASTE OF EXCELLENCE TO CULINARY CONSUMER EVENTS AND RETAILERS WITH A MOBILE CHALET SAMPLING PROGRAM. THE MOBILE CHALET INVITES GUESTS TO EXPLORE A TASTE OF SWITZERLAND AND BECOME IMMERSED IN THE MIFROMA STORY WHILE DRIVING DEMAND FOR THEIR PRODUCTS. REACH OUT TO YOUR ATALANTA REPRESENTATIVE TO LEARN MORE ABOUT SCHEDULING MIFROMA’S MOBILE CHALET!

The Dynamic Shift of Upcycling Food

Upcycling is the hottest new trend in sustainable food and beverage. Yet you might be surprised to learn it’s nothing new. More than ever, consumers care about making choices that help care for the environment. They believe their individual choices can have a powerful impact on the world. 70% of operators confirm sustainability is currently a priority for their organization*. The Upcycled Food Association reports that 60% of people want to buy more upcycled food products. A team of experts from Harvard Law School, Drexel University, World Wildlife Fund, Natural Resources Defense Council,

*Technomic 2023 Foodservice Planning Program

ReFED, define upcycled foods as foods which use “ingredients that otherwise would not have gone to human consumption, are procured and produced using verifiable supply chains, and have a positive impact on the environment.” Here’s why upcycling is crucial for the future of the food industry, and how we’re seeing the trend unfold.

What is upcycling? In simple terms, upcycling means finding new, higher value uses for items that would otherwise go to waste. Upcycling is different from traditional food waste reduction processes in that it utilizes products people would usually consider garbage, from fruit peels to coffee grounds. As concern and care about sustainability grows, food products that once ended up in the garbage (for example banana peels) are being re-imagined as delicious solutions to our $940 billion global food waste problem. 22

At its core, upcycling diverts waste from landfills. Organic matter in landfills releases greenhouse gases like methane. Food waste is a major source of greenhouse gas. To grow, process, and ship product all takes energy, water, and natural resources. It’s estimated that one third of the food intended for human consumption in the United States goes to waste.

Sustainability matters Leah Graham, the marketing director at Upcycled, says, “According to food AI company, Spoonshot, interest in upcycling grew by 128% across business media in the past year.” The thinking behind upcycling is not new. Smart producers always knew to utilize all the resources at their disposal. The silent generation knew to save scraps and transform them into something wonderful, with a little creativity. Savvy chefs knew—and know

now—that even off cuts could be saved and celebrated. Meat scraps could be made into sausage and other delicacies. This may not be precisely upcycling, but it embraces the same savvy ethos of making the most of every single available thing. Artichoke pieces, broken mandarin oranges, and mushroom pieces and stems are all considered imperfect ingredients and are great for recipes. Innovative processes take products like pulp, peels, or stalks—once destined for trash—and turn them into culinary possibilities. Avocado seeds, eggshells, and banana peels might now become something delicious. Upcycling supports local farmers by providing a new market for traditional crop byproducts. Traditionally, businesses thought of the value their products offered instead of the sustainability of the food waste they were inherently reducing by providing these offerings. With upcycling, sustainability becomes the top priority.

RUTHERFORD & MEYER CASE STUDY: From Spent Grain To Delicious Crackers When making beer, brewers steep malted barley to give beer its body and flavor. The resulting liquid is used to make beer, and the leftover ‘spent’ grains – which are usually discarded – are brimming with nutritional value. What could easily become trash is instead turned into wonderful, healthy crackers. Based in New Zealand, Rutherford & Meyer built their brand on the foundation of upcycling. They rescue spent grains from local breweries for their upcycled grain project crisps. Made from a proprietary blend of 100% natural ingredients and rescued spent brewers’ grain, their crisps are tasty, nutritious—high in protein and fiber, and sugar free— and good for the earth.

Learn more about this new portfolio by visiting the brochures page on the Atalanta website.

“When we saw how much waste was involved in the beer brewing process, we had… a grain wave,” says Upcycled Grain Project Owner, Jan Meyer. “We decided to use the grains from the beer-brewing process and upcycle them into our tasty and healthy snacks.” Rutherford and Meyer mixes spent grains with other natural ingredients to produce their plant-based, GMO-free snacks. To date, Rutherford and Meyer has saved 12,153 kilograms of grain. Starting this past summer, Atalanta partnered with Rutherford & Meyer to bring their delicious products to the US.

Atalanta showcases cheesemakers who innovate with whey Making use of all possible ingredients, while not strictly upcycling, is an integral part of traditional foodways. For example, Ricotta Salata, or pressed and salted ricotta, has been made with whey, a byproduct of making cheese, since antiquity. IL Villaggio’s partner cheesemakers craft authentic specialty Italian cheeses, and use the sheep’s whey from the production of Pecorino Romano to make their premium Ricotta Salata. The process limits wasted whey and makes incredible cheese. Belton Farm, beloved British cheesemakers since 1922, also doesn’t let whey go to waste. They transform whey into products including Whey Cream Butter, Whey Protein, and lactose permeate (concentrated lactose), which gets used in the local anaerobic digestion of plants to produce electricity. “Nothing is wasted,” explains Alison Taylor, Belton Farm Marketing Manager. “We start with milk, make cheese and finish with water.” Belton Farm recognizes that they must care for and sustain today’s world for future generations. They value and strive to protect the natural environment and resources that are at the very heart of their business.

Upcycled cheese…and beyond

DID YOU KNOW? Since 2009, Belton Farm have reduced Greenhouse Gas Emissions by 48% per million liters of milk. Their solar panels generate 130,000 Kwh on site. They have regeneration cooling on their milk pasteurizer, and electric car charging stations at their plant. Some of the upcoming key milestones on their sustainability journey include: • Reducing their carbon footprint by 50% based on liters of milk processed by 2025. • All farmers participate in Carbon Footprint Assessments. The current average of their dairy farms is 6% lower than the UK average. • All electricity is generated by renewable energy sources. • All the milk used in their award-winning cheese comes from within a 25-mile radius of the dairy.

Our cheese processing facility has also found ways to reduce waste through various offerings. Table One Shredded Swiss is a blended Swiss cheese that mitigates food waste within their system. Beemster cheese wheels cut at the Tipico facility also offer an extra delicious cut: Beemster Cores. In this new program, cheese cores are cut from the full wheel of Beemster’s award-winning Goudas to provide consistent wedges. Those cores can then be packaged and sold as a new, small cut—especially since it’s the king cut of the cheese. At Gellert Global Group, we continue to innovate along the entire supply chain, not just at the consumer facing level. At Atalanta, we’ve recently partnered with a new program, Spoiler Alert, a Boston-based startup that has recovered over $1.75 billion in food waste to date by generating a bid-based platform for at-risk inventory. Together, we expect to recover 65-75% of all excess inventory for Atalanta which, in addition to food bank donations, will improve our overall food waste impact. “We’re excited about what the future of this program could mean for our at-risk inventory” says James D’Antonio, Customer Supply Chain Services Manager at Atalanta Corporation. The Gellert Global Group Green Team, founded to promote and develop sustainability initiatives, is excited to explore and support more ways for our businesses and suppliers to prioritize sustainability.

By Steve Devine, Staff Writer

THE LAST FOUR YEARS have been marked by radical, unforeseen challenges for the food industry. Worker burnout and the Great Resignation left organizations at all levels in the food industry scrambling to implement labor-saving programs. The COVID-19 pandemic also dramatically shifted consumer behavior as well, resulting in accelerated e-commerce growth, advanced takeout technology and heightened awareness of general wellness. Only time will tell if we have yet established a “new normal,” as the past year has continued to be marked with even more challenges. Historically erratic weather patterns have led to droughts, floods, wildfires, and other catastrophic events that have decimated crops across the globe. Food exports from Ukraine, the “breadbasket” of Europe, have been effectively shut off after Russia’s invasion in late February 2022. And more uncertainty continues to develop around the conflict between Israel and Hamas. Technomic’s 2023 Mid-Year Economic Outlook reported an expected 7% increase in produce price increases due to these supply shocks. Although we cannot predict the future, we can prepare for it. There are five main ways Atalanta can help you mitigate these risks:

Overcome Labor Market Woes

brand equity and loyalty. At retail, low-cost product alternatives can be offered and promoted to shoppers who are seeking to stretch their dollar. While trading down may hurt basket ring initially, offering full solution options can stave off sales deterioration and retain loyalty to your store. This short-term tactic aims to support long-term growth in your category. An imported item, like Ammerlander 7oz. Swiss Cheese, can retail at $5.99 to attract today’s shopper while delivering premium quality at a value price point. Digital product education and in-store signage will be critical to encourage such product switching.

Labor is always top of mind for food companies. In the beginning of 2023, foodservice operators reported that they were very concerned about recruiting qualified employees (56%), higher labor costs (51%) and retaining qualified employees (48%)*. However more recently, 69% of operators did report that the labor situation improved from spring to summer of 2023*. Even with improved labor strides, Atalanta is prepared to help customers with labor saving Check out programs or staff training both in our latest staff training person and digitally. support on Additionally, Atalanta’s portfolio of page 31 over 1,800 items includes a range of products that can provide retailers and restaurant operators significant time and labor savings. Via our food processing capabilities at Tipico and our partnership with a local premium meat slicing facility, Atalanta can create sliced meats and shredded, grated, smoked, and cubed cheeses tailored to your product form and formulation requirements. In our debut issue of First Bite, we showcased a few ways in which Atalanta can assist our customers with incremental costs savings for restaurants and retailers. Unlock these tips on page 14 of First Bite Issue 1

Curious as to what this education could look like? Last spring, Ammerlander launched four new retail cuts paired with a new Marketing campaign with the intention of helping shoppers STRETCH their budget with easy and delicious recipes that still allowed them to enjoy their tasty Germanmade cheeses. Price-sensitive customers, focused on purchasing a particular product, may consider trading down from

Right Mix & Right Price

In today’s uncertain economic climate, consumers will seek value, and also turn to stores and brands they can trust. The customers’ needs can be effectively met by reducing costs and by thoughtfully rounding out your product mix to maintain and build *Technomic 2023 Foodservice Planning Program

Ammerlander promotional recipe book

their favorite brands to less expensive alternatives. Preparation for this is key, especially as the #1 thing operators are concerned about, according to Technomic, is food cost increases. To optimize sales in an inflationary market, offering items that hit multiple price points should be considered. On page 24 of First Bite, Volume 1 Issue 2, we shared more ways Atalanta can offer our “good, better, best” tiers across many product categories by leveraging our expansive supplier network and broad product portfolio. SEE HOW “GOOD, BETTER, BEST” CAN BEST WORK FOR YOU

Backfill & Educate with Online Solutions

When evaluating product swaps, menu changes, or new tiered offerings, the diverse options of the specialty market can seem overwhelming in an uncertain market. Atalanta’s new online e-commerce site takes out the guesswork. We are excited for the imminent launch of Atalanta Premium Fare, which will seamlessly replace Swiss Chalet Fine Foods website while offering the same beloved brands on an upgraded platform.

Protect with Private Label

Customers will gravitate toward private brands if they believe the quality they provide meets that of the national brands and is offered at a more competitive price. To capture these sales, Atalanta is well-positioned to assist in private label development, with a successful track record of collaborating on hugely Borgo Farms, one of our custom private label designs popular, one-of-a-kind products. Thinking about expanding private label? Check out “The Key to Boosting Consumer Loyalty” on page 18 of First Bite: Volume 1 Issue 1 for tips on how to stand out. Let us help you connect with customers

Premium Fare e-commerce platform

This transition marks a significant milestone in our commitment to enhancing your gourmet experience, ensuring access to the finest ingredients and culinary treasures at the click of a button. Premium Fare expands upon De Medici’s successful e-commerce platform for those with a discerning palate, an appreciation for unique artisanal creations, and a penchant for the extraordinary. This new website will serve as a secondary option for foodservice operators, retail foodservice or consumers eager to explore the world of specialty foods delivered straight to their door. One main benefit will be reducing the minimum order quantities for smaller independent operators, providing them with access to products that may not be stocked at their local distributors. Also, website features such as our “good, 28

better, best” product breakdowns will help you identify tiered product and pricing solutions. In addition to the new website, the Atalanta Marketing team has been hard at work on a new monthly email newsletter. Named “Yes, Chef”, this communication celebrates the art of cuisine, the joy of discovery, and the convenience of premium culinary offerings. The premier edition of Yes, Chef Within the culinary world, we’ve carved out a niche where labor-saving meets artisanal quality, and we’re delighted to be your guide on this delectable journey. Each month, “Yes, Chef” will share tips and tricks for foodservice industry as well as exciting new product innovation and culinary ideas. Whether you’re simplifying your menu, consolidating sourcing, or looking at labor saving products, Atalanta’s latest platform Premium Fare and Yes, Chef NEWSLETTER offer menu concept ideas featuring some of our popular and specialty options. Sign up for our new Yes, Chef Newsletter

Mitigate Sourcing Dilemmas

The core framework of Atalanta Corporation’s global supply chain network was built to mitigate risk for our customers. As a part of the larger Gellert Global Group, Atalanta can leverage a vast supplier network and pivot sourcing when problems arise.

“Atalanta’s greatest strength is our long-term supplier partnerships.” But our biggest strength in sourcing is our strong supplier partnerships. Our global connections, created over decades of collaboration and friendship, allows us to source from countries and suppliers around the world. Emil Rufolo, Business Development Director at Atalanta Corporation, agrees, saying:“Atalanta’s greatest strength is our long-term supplier partnerships. Many of our core business partnerships far exceed 20 years of exclusive cooperation. These strategic partnerships ensure consistency in supply and put Atalanta in a position to contract out longterm purchases which provide our customers stability during volatile periods.” Alongside our worldwide connections, our expertise at navigating climate, crops, and tariffs ensures success at every turn. We deliberately develop multiple, alternative producer partners to minimize these types of supply risks for our key products Exclusive supplier relationships allow us to contract out long-term purchases and provide our customers with more stable supply and pricing. Gellert Global Groups strong financial position also allows us to have priority freight contracts from Europe and Asia. GELLERT GLOBAL GROUP WORLD HEADQUARTERS

Atalanta is also able to extend logistics savings to its customers via direct container shipments and cross-docking programs. Atalanta has made investments in systems, technology, and managers with technical expertise to enable seamless execution of cross-docking for eligible customers. Turnaround time from receipt of order to delivery of mixed pallets at individual store locations is typically seven days or less. Thanks to our strength and size, we can act nimbly and provide solutions to our customers, even during times of uncertainty.

Partnered for the Future

By partnering with Atalanta, together we can prepare to confront and overcome tomorrow’s business challenges. Uncertainty is a constant in most businesses, but with that, we also expect to see positive changes further develop throughout the food industry. Since 1945, Atalanta has built partnerships with suppliers and customers to weather every storm together. We look forward to supporting you in any storm you face.

Looking for our portfolio of “right priced” retail items? To assist our customers in meeting shoppers’ demand for high-value cheeses, meats, and specialty food items, Atalanta has created a program of competitively priced items with a suggested retail price of $6.99 or less.

Please contact your Atalanta sales representative for pricing and details.

ATALANTA IS CONTINUING OUR JOURNEY OF BEING PART OF EVERY FOOD EXPERIENCE

WITH THE LAUNCH OF NEW RETAIL TRAINING VIDEOS!

We’re providing retail partners with education on everything specialty deli team members need to make an impact at store level.

Offering comprehensive training programs was found to increase revenue by

per employee.*

Reach out to your Atalanta Representative for the link to these new

EXCLUSIVE videos.

Retail Deli is just one aspect of our business. We also have training videos on a selection of our core categories for foodservice featuring our team of chefs!

From learning the history of our brands and partnered suppliers, to wire cutting whole wheels, wrapping cuts, and merchandising cases; we’re here to support your business training needs.

Scan to learn more about our core items

*https://www.findcourses.com/prof-dev/reasons-to-spend-more-money-on-training-employees-11301

GET YOUR FLAVOR PASSPORT READY!

This quinoa grain bowl will transport diners to Peru where Del Destino Quinoa is harvested and purple potatoes are indigenous. Del Destino Quinoa is pre-cooked and ready-to-serve! It is a versatile ingredient that will soak up all of those delicious flavors. Most importantly, it is labor-saving and will help conserve valuable time in any kitchen. Discover this dish! Scan to see how it’s made

Peruvian Quinoa & Potato Bowl with Chimichurri Prep Time: 15 minutes Cook Time: 30 minutes Serves 4

INGREDIENTS

For the Bowls: 1 lb assorted baby potatoes (red potato, purple, fingerling, etc) 2 Tbsp olive oil 1 tsp garlic powder 1 tsp Saftiner smoked paprika 1 tsp kosher salt 1 tsp ground cumin 1 tsp dried oregano 1 small sweet onion, roughly chopped 1 14oz can chick peas, drained and rinsed 2 cups prepared Del Destino quinoa ½ cup mandarin oranges For the Chimichurri: 1 cup fresh flat-leaf parsley leaves, packed 1 cup fresh cilantro leaves, packed 2 Tbsp fresh oregano leaves or 1 tsp dried 1 small shallot roughly chopped, (about 1 Tbsp) 3 large garlic cloves 3 Tbsp Del Destino lime juice pinch red pepper flakes ½ cup Olive Oil, or more as needed salt and pepper

INSTRUCTIONS

Preheat oven to 400 F degrees. Rinse potatoes and pat dry. Cut in half, or quarters, depending on size of potato. In a large mixing bowl toss potatoes with olive oil. Add the garlic powder, smoked paprika, salt, cumin, and oregano. Season with fresh cracked pepper. Line a baking tray with foil and spread potatoes out evenly. Scatter the onions over the potatoes. Cook for about 30 minutes, or until potatoes are tender and golden brown. Remove from oven and add the chick peas. Toss to coat well and return to oven for 5 minutes, just to warm through. While the potatoes are cooking prepare the chimichurri. Combine parsley, cilantro, oregano, shallot, garlic, lime juice, red pepper flakes, and 1/2 cup olive oil in a food processor or blender. Season with a generous pinch of salt and fresh cracked pepper. Pulse 2 to 3 times, scraping down the sides as needed. Repeat pulsing until a thick sauce forms. Be careful not to puree the sauce as you want to leave a slight texture to the herbs. Add extra oil 1 Tbsp at a time, if needed. Taste, and adjust seasoning as desired. Divide the quinoa into four bowls. Top with roasted potato and chick pea mixture. Add mandarin oranges and a drizzle of chimichurri. Garnish with additional cilantro leaves and serve with extra chimichurri, as desired.

We are very excited to share our latest Foodservice Guide.

With our vast offering in foodservice, it has required a lot of planning behind the scenes to make this all possible. While our main objective with this update was to incorporate more insight into Atalanta’s capabilities as a solutionsbased partner, our team has also diligently organized the portfolio into 10 main categories, which allows each section to act as a standalone catalog. We hope that this new and improved tool will help us be part of more food experiences! Scan to see the full catalog.

ATALANTA CORPORATION | 1 ATALANTA PLAZA, ELIZABETH, NJ 07206 | www.atalantacorp.com

ATALANTA CORPORATION