Introduction

Our goal at Coheresco is to enrich and educate the public about our passion for plants by working together with local businesses to provide resources that build up and strengthen our community, while inspiring people to shop local and garden at home and with others. Coheresco takes a hands on approach with the city of San Luis Obispo by participating in local events, contributing to charities and hosting/planning fun public events for everyone to join. Coheresco provides a wide range of services from wholesale to home sale plants, gardening tools, and unique and locally crafted gifts. Our number one goal is to educate shoppers about plants so that they get excited about gardening so they become frequent shoppers at Coheresco.

The goal of this standards manual is to create a brand identity that illustrates the companies two main concerns, selling plants and being a vital party of the community, in a professional and approachable manner that is easily recognizable.