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Primary Mark
The primary mark will be used whenever applicable on any surface that is no darker than Fresh and in it’s full color pallet, Water and Sprout. The primary mark is made up of three parts: symbol (top), name (middle) and tag-line (bottom) stacked and center aligned with the symbol. Because the name of the business is usually unfamiliar, the tag-line is important in adding clarity to what the business is about. The friendly hand drawn name and symbol create a friendly, organic and welcoming feel that seamlessly integrates plants and people; the two core concerns that Coheresco focuses on.
The spacing between each element, fonts, and colors have been intentionally chosen and should never be altered.
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Plants and People Growing Together
Primary Mark
Minimum Size The logotype can be read in full color or one color no smaller than 2.5 inches wide; digital or printed logotype should never be printed smaller in order to maintain clarity of each logotype element.
Buffer Space A buffer space around the logotype is determined by the small green accent mark located near the center of the symbol. This space insures the logotype has plenty of room around it to breath and be read clearly; do not place anything in this buffer space.
Plants and People Growing Together
2.5 inches
Plants and People Growing Together
Primary Mark
Color Options The logotype has the ability to be used interchangeably between the two primary colors and white. Both Water and Sprout can saturate the logotype on a white background, one color Water logotype can lay on Sprout, one color Sprout logotype can lay on Water, and one color white logotype can lay over either Water or Sprout. Sizing follows the same rule of full color primary logotype instructions.
