Primary Mark The primary mark will be used whenever applicable on any surface that is no darker than Fresh and in it’s full color pallet, Water and Sprout. The primary mark is made up of three parts: symbol (top), name (middle) and tag-line (bottom) stacked and center aligned with the symbol. Because the name of the business is usually unfamiliar, the tag-line is important in adding clarity to what the business is about. The friendly hand drawn name and symbol create a friendly, organic and welcoming feel that seamlessly integrates plants and people; the two
Plants and People Growing Together
core concerns that Coheresco focuses on. The spacing between each element, fonts, and colors have been intentionally chosen and should never be altered.
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