Portfolio by Athaya Zahra

Compilation of creative works

by Athaya Zahra

H E L L O .

Athaya Zahra.

I am a Visual Designer + Illustrator I am living my life in curiosity and creative thinking.

March 31st, 1992 Jakarta - Indonesia 2006 | Labschool Jakarta Junior High School 2009 | Labschool Jakarta Senior High School 2013 | Bina Nusantara University BA, Visual Communication Design

+ 62 812 98 50 338 zahrathaya@ gmail.com zahrathaya.tumblr.com

Secretary

Year Book - Labschool Jakarta Creative Design

Coordinator Sponsorship Decoration

Publicist

Design Contributor

Gallery 678 - Kemang Participant

Binus University Best Process

Exhibition - Binus University Participant

-1 Dec

Kota Kasablanka Mall Participant

Sept 2013 -June 2014 Student Creativity Program DIKTI Participant

"Enjoy the process, and the result will come"

this is my portfolio..

2013

01 “AZ - Personal Branding�

Concept and Designed by Athaya Zahra

-Aristotle.

Who am I ? What image I want for my brand ? and how

started to get to know me.

IDENTITY

DETAIL DETAILS

7x

2x 2x

I am a passionate person. I live with my passion, and I love travelling. I am full of curiosity and I would love to explore new things. I set my goals and commit to a process.

Starting with a plan, like an itinerary, I choose the right way to travel (get directions) The shape in my logos (AZ) represents the route/way. Violet color and brush that spread around the logogram means full of excitement and joy.

2013

“Talenta Dalam Disleksia�

Concept, Illustration, Layout and Designed by Athaya Zahra

During my last year in Binus University (undergraduate program), I made a book Talent in Dyslexia) Started with my concern with more interesting to understand and end up with a creative solution.

Why is it so hard to find information about dyslexia in Especially from a book.

W

Perception Role Motivation

R

D

#3. I N D

EY

S

HE

#5

.S E T C

All the ideas worked in process.

Begining with brainstorming infographic - sketches - explore alternative - and so on. During the process, a lot of good plan were coming and helped me tackle various problems (of dyslexia).

T w a w s a s t d d u

t b

"This book was made to reduce all negative thoughts about dyslexia and dedicated to those who are fighting, and never give up."

This book was designed with two options (softcover and hardcover), 80 pages with six chapters (understanding dyslexia, dyslexic are not dumb, dyslexia symptoms by age, what they see, the ability of dyslexic, and learning with dyslexia). Illustrations are using to increase the to understand the content but to feel it.

In series of Dyslexia Poster, your worst enemy could be a strongest motivator everything in text (textbook, newspaper, or even sign). But would stop their dreams. They can be whatever they want man, or maybe an artist).

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2014

03 Concept and Designed by Athaya Zahra

I used to work in Satcas pattern for Spring/Summer 2014 collection. When we (team) made a trend forecast, we found that bandana printing and geometric shapes were affected many products.

Then, I had a responsibility to explore more and make a new bandana geometric pattern.

VARIANT

1.

1.Pattern Exploration 2.Pattern - Painting 3.Pattern - Embroidery 4.Applied for fashion

2.

4.

3.

Besides of the pattern it self, I have to fashion and any products such as tags, embroidered, or marketing tools (how to introduce that pattern and make a campaign for it).

2014

04 “Papandayan�

Concept and Illustrated by Athaya Zahra

Papandayan mountain is located in Garut, West Java, Indonesia. I have been there once, and one thing can describe Papandayan is ground, trees, climb, water, smooth or rough, and all of those texture combined in one site.

Gouache painting on canvas (20x30 cm) and (20x20 cm). Trees made by clay and painted with gouache.

2014

05 “Self-focused�

Concept and Illustrated by Athaya Zahra

reach theirs dreams they become so obsessed. They keep on fighting of one dream and suddenly they are trapped in their own world. themselves (or for some reason you might call it problem).

"Too much of one thing, realize what you have (outside)"

Gouache painting on canvas (30x30cm) and some birds embroidered.

2014

06 “Problem Solver�

Concept and Illustrated by Athaya Zahra

We are all living with problem

Although, some of them have their own scheme to deal with it.

And how about you?

C U R IO S IT Y K ID S :

V IV ID C O L O R

N A IV E

T EEN: F E E L IN G ( LO V E P HA S E)

G L O O MY

BOLD ( E M O T IO N )

A D U LT/ O L D : O L D/ V IN T A G E

CA L M

WA RM

"If you have a problem, what will you do (which

The aim of this poster campaign is to increase individuals awareness to tackle daily problems. To ask to ourselves, how good are we at solving problems?

Gouache painting on canvas (20x20cm) and digital layout finishing (full poster size: 42x20cm).

01.

02.

03.

01. How children solve problems 02. How teenager solve problems 03. How adult/elder solve problems

2014

07 “Alzheimer�

Concept and Illustrated by Athaya Zahra

Alzheimer, a chronic neurodegenerative disease that usually starts slowly and gets worse over time.

I saw some movies with alzhaimer case and there was a book launched in my country alzheimer. It led me to concern for those people who are alzheimer. What does it look like and what does it feel like.

1. How does it work?. Static (memory) vs dynamic (reality).

2. What does it feel like?. Confused (memory lost and the system starts slowly).

3. What does it look like?. Tangled (time).

Gouache painting on canvas (19.5x19.5 cm)

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2.

3.