Identity Design for Penelope by athira gopal

STUDIO 3 DOCUMENTATION IDENTITY FOR PENELOPE

PROJECT BY

ATHIRA GOPAL PGDPD GRAPHIC DESIGN 2011 BATCH NATIONAL INSTITUTE OF DESIGN PROJECT GUIDE

Dr. TRIDHA GAJJAR

This document is prepared by Athira Gopal as per her Studio Project 3 Set in Print Bold and Frutiger Published in Ahmedabad

CONTENTS

5 6 7 8 9 15 16 17 18 19 20 21 26

Studio Proposal About Client Research and information Collection Study on existing logo Logo Explorations Logo Type Explorations Selected Logo Type Colour Options Selected Colour Palette Final Logo Creating Visual Languaage Collateral explorations Final Options

Athira Gopal S1101105

Studio 3 proposal

PG Graphic Design, 2011 batch National Institute of Design +91 9712657133

Branding and identity for Penelope Creative Solutions Pvt. Ltd TitlE

pROJECT OBJECTIVE

Penelope creative solution is specialized in animation (3D and 2D), web designing and development graphic design, presentation making cartoon series, tv commercials and multimedia

To develop a logo and collaterals includes letterhead, visiting card, invoice, cd cover designs and so

Step 1

PROJECT OBJECTIVE

Study and analyse the existing logo and about the company

Create an identity for Penelope creative solutios pvt ltd, To develop a logo and collaterals

Step 2

Proposed Methodology

Exploration of different logo options Selecting the supporting collaterals selection of media execution Step 3 Refinement and correction Feedback Documentation

End deliverable (tentative)

Logo Customized stationary Cd cover letter head business card

Dr. Tridha Gajjar Project Guide

Athira gopal PG Graphic design 2011

What is PENELOPE CREATIVES Penelope creative solutions pvt. ltd. is an animation and graphic design studio in Thiruvananthapuram Kerala. They create 3D and 2D Animation, Graphic design and provide creative design solutions.

RESEARCH / INFORMATION COLLECTION The information regarding the Penelope was collected from Mr. Unnikrishnan Creative Head.

Illustrated by Kapil Gopinathan

Mr. Unnikrishnan, Creative Head, Penelope Creative Solutions Prvt Ltd.

To understand the requirement of the client according to the conversation regarding penelope a questionnaire was perpared to know the needs and the wants of the client regarding the logo design. The information collected wasthen sorted out to understand the current scenario of the company and to find out the existing logo and collaterals style and its shortcomings.

STUDYING THE EXISTING LOGO & ITS PROBLEMS The design has irregular rough edged line and very cluttered

The existing logo had so many problems to be noted

No uniformity in type face in any of the place where they have presented the logoi certain place they have not even put the diagram

the logo design had no relation to the company it was not playful or animatable . it dint stand out in the business. Comparing to the competitors it was ifficult to identify the company.s service.

The spacing between the forst line and second is very close The colour of the logo is also not uniform and red it doesnt convey anything regardin the work of the stcompany 8

Some Digital Explorations

LOGO EXPLORATION

P P P P P P

As per the discussion with the clent they wanted a logo that can be animated as they prefer a character too that most preferably an elephant.

As per the clients need some more explorations were made keeping in mind the character factor.

Illustrated by Kapil Gopinathan

Shadow Animation

PENELOPE

CREATIVE SOLUTIONS PVT LTD

PENELOPE

CREATIVE SOLUTIONS PVT LTD

PENELOPE

CREATIVE SOLUTIONS PVT LTD

SELECTED LOGO

This design is inspired from the cave drawings I chose the colour scheme in the cave drawings, it depics the character an elephant drawn on a cave stone.

LOGOTYPE EXPLORATION

PENELOPE penelope

Print Bold

Ubuntu

Ariel MT Condensed Light

PENELOPE PENELOPE penelope penelope

PENELOPE penelope

Segoe UI

Univers

Gotham

Selected Type for LOGO

PENELOPE penelope Print Bold

ABCDEFGHIJKLMNOPQRSTUVW abcdefghijklmnopqrstuvwxyz 1234567890

A textface that has the look of a primer worksheet for teaching handwriting. Print Clearly is available in three styles Regular, Dashed and Bold.

COLOUR OPTIONS

SELECTED COLOUR PALETTE HTML: #AB6B9D PANTONE: P84-4C

HTML: #F7931D C : 21% R : 171

C :0%

M : 61% G : 107

M : 50% G : 147

Y : 0%

Y : 100% B : 29

B : 157

K : 15%

K : 0%

R : 247

FINALIZED LOGO

PENELOPE CREATIVE SOLUTION PVT LTD

CREATING VISUAL LANGUAGE

Colour Palette

To create a visual language a pattern was designed to give a form to the design, to be added along with the collaterals.

C 21% M 61% Y 0% K15%

C 0% M 50% Y 100% K15%

C 1% M 29% Y 57% K 0%

C 21% M 61% Y 0% K 0%

COLLATERAL EXPLORATIONS

Business Card Concept

PENELOPE

CREATIVE SOLUTION PVT LTD

PENELOPE

CREATIVE SOLUTION PVT LTD

www.penelope.in

UNNI KRISHNAN Creative Head

Contact: +91 9447637226

email: unnikeerthi@gmail.com

www.penelope.in

PENELOPE

CREATIVE SOLUTION PVT LTD

Penelope Creative Solutions | C9 | VJRA Lane | Vellayambalam | Trivandrum- 695010

Letter head Concept

Front

PENELOPE

CREATIVE SOLUTION PVT LTD

Contact: +91 9447637226 website: www.penelope.in email: info@penelope.in

Contact: +91 9447637226 website: www.penelope.in email: info@penelope.in

Back

PENELOPE

CREATIVE SOLUTION PVT LTD

PENELOPE

CREATIVE SOLUTION PVT LTD

TITLE :

Penelope Creative Solutions C9, VJRA Lane Vellayambalam Trivandrum- 695010

Contact: +91 9447637226 website: www.penelope.in email: info@penelope.in

Penelope Creative Solutions MA Complex, Annie Hall Road Near Railway Station Calicut- 673002

PENELOPE

CREATIVE SOLUTION PVT LTD

PENELOPE

CREATIVE SOLUTION PVT LTD

TITLE :

Penelope Creative Solutions, MA Complex, Annie Hall Road, Near Railway Station, Calicut- 673002 Penelope Creative Solutions , C9, VJRA Lane Vellayambalam Trivandrum- 695010 Contact: +91 9447637226 | website: www.penelope.in | email: info@penelope.in

FINAL OPTIONS

PENELOPE

CREATIVE SOLUTION PVT LTD

PENELOPE

CREATIVE SOLUTION PVT LTD

www.penelope.in

PENELOPE

CREATIVE SOLUTION PVT LTD

TITLE : UNNI KRISHNAN

Penelope Creative Solutions C9, VJRA Lane Vellayambalam Trivandrum- 695010

Contact: +91 9447637226 website: www.penelope.in email: info@penelope.in

Contact: +91 9447637226 email: unnikeerthi@gmail.com

Penelope Creative Solutions MA Complex, Annie Hall Road Near Railway Station Calicut- 673002

www.penelope.in

PENELOPE

CREATIVE SOLUTION PVT LTD

Penelope Creative Solutions | C9 | VJRA Lane | Vellayambalam | Trivandrum- 695010

PENELOPE

CREATIVE SOLUTION PVT LTD

Contact: +91 9447637226 website: www.penelope.in email: info@penelope.in

CREATIVE SOLUTION PVT LTD

Contact: +91 9447637226 website: www.penelope.in email: info@penelope.in

PENELOPE

CREATIVE SOLUTION PVT LTD

www.penelope.in

PENELOPE

CREATIVE SOLUTION PVT LTD

UNNI KRISHNAN

Contact: +91 9447637226 email: unnikeerthi@gmail.com

TITLE :

PENELOPE

CREATIVE SOLUTION PVT LTD

Penelope Creative Solutions | C9 | VJRA Lane | Vellayambalam | Trivandrum- 695010

FINAL DESIGNS PENELOPE CREATIVE SOLUTION PVT LTD

Contact: +91 9447637226 website: www.penelope.in email: info@penelope.in

PENELOPE

CREATIVE SOLUTION PVT LTD

PENELOPE

CREATIVE SOLUTION PVT LTD

www.penelope.in

PENELOPE

CREATIVE SOLUTION PVT LTD

TITLE :

UNNI KRISHNAN

Contact: +91 9447637226 email: unnikeerthi@gmail.com

Penelope Creative Solutions C9, VJRA Lane Vellayambalam Trivandrum- 695010

Contact: +91 9447637226 website: www.penelope.in email: info@penelope.in

Penelope Creative Solutions MA Complex, Annie Hall Road Near Railway Station Calicut- 673002

PENELOPE

CREATIVE SOLUTION PVT LTD

Penelope Creative Solutions | C9 | VJRA Lane | Vellayambalam | Trivandrum- 695010

THANK YOU I thank my Guide Dr. Tridha Gajjar for guiding me throughtout the project and giving me valuable sugesstions. and I am greatful to Kapil for supporting me and being there for me through out the project and also my friends. I thank My Mother who has supported me throughout my life giving me life, love and the courage to be what I am now and believing in me and my dear brother and sister.