In the beauty industry, Bobbi Brown reigns as a woman that took her passion as a makeup artist to building a celebrity brand of cosmetics that would eventually be acquired by Estée Lauder. At the time, her appearances on TV shows illustrating her work as well as being a fixture in the backstages of NYFW paved the way for Celebrity Makeup Artists and other talents in the beauty industry. We took a moment with Bobbi to talk about her career, the moves she made in the industry and how she continues to be a trailblazer. ATHLEISURE MAG: What was the moment when you realized that you wanted to work in the beauty industry? BOBBI BROWN: I had just left my second college, and was feeling very confused because I didn’t really like school and I wasn’t happy where I had been. I was speaking with my mother and she said to me, “If it was your birthday and you could do anything in the world, what would you do?” and I told her “I’d go to Marshall Field’s and I’d play with makeup.” So my mom said to me “Then go to school to be a makeup artist.” I found Emerson College and they allowed me to create my own major, which was theatrical makeup, and I fell in love. AM: You started as a makeup artist, what projects did you work on during that time prior to creating Bobbi Brown Cosmetics?
Brown Cosmetics? BB: After being on all of these sets, I found I could not do the makeup that was in style correctly. I didn’t want to cover and hide women’s features and there was no skin tone correct makeup available at the time. I would mix together what colors I could to try to create a formula that accentuated rather than disguised how the women looked. It was at that time that I met a chemist in an elevator and was telling her what I wanted to do, and she said, “I’ll make the colors for you.” That relationship started the creation of my original 10 lipstick shades. AM: You were known for a natural aesthetic with an array of amazing pink shades of lipsticks, why was that look important to you and the brand? BB: They weren’t pink shades as much as they were pink, brown, orange, red – those colors that naturally exist within a woman’s lip. All of them natural looking because I believe that makeup should make a woman look and feel her best. That was my intention when I created Bobbi Brown Cosmetics and still is today. AM: How did you incorporate being a Beauty Expert on the Today Show as another portion of your brand as a MUA and a founder of a cosmetic line?
BB: After graduating college, I moved to NYC and went through the yellow pages calling every photographer, makeup artist, and hair stylist I could find, offering my assistance for free. I would travel wherever I was needed offering my services and learning as much as I could. Some of my favorite projects that I did during that time were my first Vogue cover shoot with Naomi Campbell (it was Naomi’s first Vogue cover as well,) working with designers like Michael Kors, Ralph Lauren, and Tommy Hilfiger, and doing makeup for Mick Jagger and The Rolling Stones.
BB: At a public appearance I was at, I took a question from a woman in the audience. She later told me that she was the grandmother of Jeff Zucker, the Executive Producer of The Today Show at the time. It had been my dream to be on The Today Show, and when she introduced me to Jeff, he and I created monthly segments that allowed me to teach women the correct products to use and the right way to apply them, allowing each woman to essentially become her own makeup artist. It was an amazing time in my life and I truly believe it catapulted the business of the brand to where it is now.
AM: What inspired you to create Bobbi
AM: Estée Lauder acquired Bobbi Brown
