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PUBLISHER
Paul Farkas
EDITORIAL
Kimmie Smith
Co-Founder, Creative + Style Director
Paul Farkas
Co-Founder, Artistic Director + Tech Director
PHOTOGRAPHY CONTRIBUTIONS
PHOTOGRAPHERS | Dio Anthony | Joshua Duplechian/2024 X Games Aspen | Hurley | Jeremiah Klein/Red Bull COntent Pool | Ryan Miller/Red Bull Content Pool | Trevor Moran Red Bull Content Pool | Domenic Mosqueira Red Bull Content Pool| Zak Noyle/Red Bull Content Pull |Jeong Park | Christian Pondella/Red Bull Content Pool | Nina Scholl | Peter Simsonite |
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Surfing the Next Chapter
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Sweet
Dominique
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On the Court
Shakira Austin + Danette Leighton - WSF
We caught up with WNBA Washington Mystics and Unrivaled Lunar Owls BC star Shakira Austin to talk about her love of the game, recovering from injury, and more. We also talk with the CEO of Women’s Sports Foundation, Danette Leighton to find out more about this organization as well as its initiatives and advocacy.
year in Dec and Jan, Athleisure Mag interviews celebrities to discuss their YOU: THE GOOD, THE and THE BUZZ.
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Dilli
This month The Art of the Snack takes us to the Theater District at Dilli Dilli which is a blend of Old Delhi and New Delhi dishes!
NEW YEAR N3W YOU
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Outdoors Everyday Eric Hui
We took some time to chat with Eric Hui, founder of Terracea during our Athleisure Mag Summit Series. We talked about the brand and its innovations.
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NEW YEAR N3W YOU
In NEW YEAR N3W YOU, we talk with our cover star, Carissa Moore, 3X X Games Medalist Hailey Langland, and STARZ Outlander’s Charles Vandervaart.
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THE 9LIST 9M3NU
This month’s THE 9LIST 9M3NU focuses on the NEW YEAR, N3W YOU with 3 chefs sharing their findings and dishes we should enjoy.
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We always love when we get the chance to chat with 5X World Champion World Surf League Women's World Tour and the 1st ever Team USA Surfing Gold Medalist in shortboard at the 2020 Summer Olympics - Carissa Moore! We had the pleasure of having her as our cover for our FEB ISSUE #86 and we're glad to have her as this month's cover as she is someone who is not only a talented athlete, but she is someone who cares about her legacy in and out of the sport as well as giving back to others. In addition, she is navigating a new chapter in her journey, being a mother! We talk about this part of her life, what it looks, like and what she'll do next!
ATHLEIURE MAG: We've had the pleasure of having you as our cover in Feb '23 and we interviewed you again later that year! So it's always a pleasure to chat with you. You're in a great period of your life as you are expecting a child! What were the thoughts and decisions that you grappled with as you looked at stepping back from competition?
CARISSA MOORE: The decision to step back from competition wasn’t one that was taken lightly. It weighed on my heart for several years, but it took me awhile to find the courage to take the leap. Competitive surfing has been a huge part of my identity and drive for most of my life so just dealing with the unknown of what’s on the other side and the fears and anxiety that comes with that was something that took some time to process and work through. I eventually got to a point where the fear of staying the same far outweighed the fear of failure and what other people would think. I know in my heart it was time to pivot and to step outside of my comfort zone. This last year has really challenged me physically, mentally, and emotionally but as hard as it has been at times, it feels good to be pushed to evolve in different ways. There was also the importance of starting a family and the stress of tour life for so many years that factored into my decision at this time. I needed a break to recharge and also give myself the space and grace to prioritize my family.
AM: What does this next chapter look like for you?
CM: It’s pretty cool because as much as this next chapter is up in the air and a little scary, it’s also so exciting because there are so many possibilities. There is a dream to maybe come back to competitive surfing when I’m healthy and ready, but I also don’t want to put any pressure on myself. It just feels like there is a little left undone for me in that space especially as a mom. I am super passionate about helping young girls and women thrive through my charitable foundation, Moore Aloha. Our mission is to support females as they navigate the waves of mental health and wellness by educating, empowering and inspiring through sport, mentorship and culture. Our events and programs have really blossomed into something special and super meaningful so I would like to continue to pour my heart into that and see where it goes. I’d love to get better at public speaking, maybe do a TedTalk and write a book one day. But honestly, just working on being the best wife, mom, athlete, human I can be.
AM: I know that family is so important to you and now that you will be bringing a little one into the mix, what are you looking forward to?
CM: I am just looking forward to doing life with our little. All the things, walks with the dogs, days at the beach, adventures around the world... I'm looking forward to seeing the world through her eyes and being bewildered by the magic around me all over again.
AM: In terms of surfing, we've seen you on the waves as a mama-to-be! How important is surfing to you in this transitional to enjoy what you love?
CM: Surfing has kept me sane during this time. Being pregnant is beautiful and miraculous but a massive transformation in all aspects. T he changes
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have been so dramatic over such a short period of time that being on a board has helped me feel like myself while losing myself if that makes sense. Surfing has been a source of peace, comfort, joy through so many different phases and transitions in life. Even though my wave riding looks very different at the moment, just being able to stand up, glide across a wall of water, feel the sun and salt water on my skin, is so refreshing and makes me so happy. Happy mama = happy baby!
AM: How has surfing been for you as you enjoy it without focusing on competing while you prepare for motherhood?
CM: It’s been weird to be honest. I’ve had to fall in love with surfing in a whole new way. I’ve always found joy in the challenge of working on something every time I paddled out or pursuing the next goal in competition. For the first time, kind of ever, I can’t do what I used to so I have been going surfing to just ride waves because it makes me feel good. There is no agenda. No feedback from a coach. No pressure! I’m so used to doing, creating, going, going, going. This pregnancy has forced me to slow down and look at things differently. Take a different pace and know it’s okay. This isn’t forever and to embrace this season I am in. I think it’s super important to be present for my daughter, for her to feel calm and at peace coming into this world.
AM: How has it been balancing work, life, and your passion for this next chapter?
CM: It’s been fun to pursue other passions like my charitable foundation Moore Aloha, spend quality time with family and friends, settle into a home routine and get creative on ways I can use my skills and talents to remain and involved. Grateful to have a super supportive husband and great village to help me navigate this time and redefine a new balance.
AM: What have you learned about yourself in this stage of your life?
CM: Oh man, that is loaded question. I have learned so much at every stage. It feels like every other week I have had to face a different part of me, process it and move through it. I still struggle with self-worth. I’m working on it. Time away from competition and outside validation has forced me to really value myself. I’m learning to love my body. I look back at pictures from before I was pregnant, when I thought I was ‘big’ and I’m like, “Damn, I look strong and lean! What was I thinking being so hard on myself?” It has been a challenge to love my reflection as I grow and gain weight but I’m changing that inner dialogue and doing a better job of appreciating what my body is able to do. I am making a human! How cool?! I also realize that I have a lot of fear around the unknown. Learning to let go and trust. Trust my body, trust the timing, trust that it’s all going to be okay. I like being in control and stress too much over the things I can’t. It’s been a great time for self-reflection and evaluating who I want to be for my daughter. What kind of relationship do I want to have with her? What kind of role model do I want to be? What environment do I want her to grow up in? Becoming someone’s mom has given me the extra motivation to look at my weaknesses and do the work to be the best I can be for her.
AM: Do you plan on returning to competitions in the future?
CM: Maybe… we will see. Like I said, don’t want to put any pressure on it, but it’s not out of the question!
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@rissmoore10
PHOTOGRAPHY CREDITS | Red Bull
Photo Pool - FRONT COVER Domenic Mosqueira /PG 16 +24 Ryan Miller/PG 18 Trevor Moran/PG 22 Jeremiah Klein/ PG 26 + BACK COVER Zac Noyle | PG 21 Hurley |
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Who doesn't love an epic pastry and when you're in NYC, James Beard winner Chef Dominique Ansel is known for making pastry moments with being the creator of the Cronut, Cookie Shots, DKA, and Frozen S'mores to name a few at Dominique Ansel Bakery. You can also continue to enjoy his artistry at Dominique Ansel Workshop, Dominique Ansel Las Vegas in Caesars Palace and Dominique Ansel Marché in Paris Vegas. He is known for creating magical moments in each bite.
We had the pleasure of attending an editor's event to see him make memorable breakfast bites in partnership with Honey Bunches of Oats Chocolate Cereal that was perfectly decadent as we navigate the Winter season. We also sat down with him to talk about how he came to the world of pastry, his creative process, and more!
ATHLEISURE MAG: We’ve wanted to chat with you for a number of years for Athleisure Mag so it was such a pleasure to taste your treats and creations at today’s event! I’m sure my trainer is not going to like it ha!
CHEF DOMINIQUE ANSEL: Ha, don’t blame it on me!
AM: I’m not going to blame it on you! I was the person who ate everything haha!
When did you first fall in love with pastry and when did you realize that you wanted to be a pastry chef?
CHEF DA: That’s a good question. I was not expecting this question. So, you know, when I left school I was barely 16. My parents couldn't afford – I lived in a project, my parents couldn't afford to send me to school. So, early on, I decided to get a job to help the family, like to provide for food. So I didn't know what I really want to do. My mom was a terrible cook. She was so bad and my grandma was good. My mom was horrible and oftentimes like, I will end up in the kitchen trying to save dinner. I'll try to put something together so you can eat something not fancy at all, but just ed -
ible!
AM: Right!
CHEF DA: When I was that age, I was like, maybe I'll work in the kitchen. Maybe I'll be a chef. I'll try. And I found like a school that was free that welcomed me and I was doing an apprenticeship. So I would work in a restaurant for 3 weeks and go to school for a week, every month, it will be like this. So at first, I was a chef, a savory chef for 2 years. And you know, I love cooking. I love it today as much as I love baking. I don't do it as much, but I do baking for a living. When I was cooking, I would often do the desserts. So that was the only time where I'd pull a recipe, I'd read the recipe, and make this pastry. I remember it was like a Walnut Cake, very simple but really good. I would make this Walnut Cake and every time I'd make it, it was coming out perfect because I'm scaling and measuring everything.
AM: Right, yeah.
CHEF DA: I love that! I love the science behind it. I love the precision, I love the details and I love the fact that, you know, you could be creative with pastry. You can take like, raw ingredients, like sugar, flour, butter, and build that beautiful showpiece like chocolate. You can’t do this with cooking. Cooking is more intuitive. Cooking is more intimate and it’s about knowing the ingredients.
AM: Yeah.
CHEF DA: It’s about how to season them like if they are ripe or not.
AM: Yeah.
CHEF DA: It's a lot different. It’s different skills but I fell in love with baking then and I was like I'm gonna do a 3rd year of the apprenticeship. I'm gonna do it with baking so I did that and you
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know, I've been baking since then. It's been like 30 years.
AM: I mean that's so fantastic. And to learn that your initial culinary training was in a free program like that's that's amazing.
So how did you make that jump to being at Daniel which is amazing.
CHEF DA: So while I was in France, after my apprenticeship and completing my military service, I bought a small car and I drove to Paris because my boss at the time, talked about Paris every day. I was like, I need to go there. I'm gonna go to the capital. I need to work with the best and I eventually found a job there which led me to another job, and I eventually got the job at Fauchon (Editor’s Note: Fauchon is a legendary French Pastry shop), which was the leader in terms of products imported from all over the world, from spices, oils, like anything you name it – fruits and vegetables, like anything that they all came in that was exotic from all over the world. The pastry department was huge. It was a time where it was growing very fast and I was a hired as one of the pastry cooks there.
I worked there for 8 years. I was supposed to stay for 4 months. I stayed there for 8 years.
AM: Wow.
CHEF DA: In 2006, Daniel Boulud was looking for a pastry chef, so he called me, I was in Paris at the time and I was in charge of the International Development of the brand. So I was traveling a lot and he asked me if I wanted to come to New York to, you know, for the Pastry Chef job. I really didn't want to go back to a restaurant but it took me half a second to say okay, let's try.
I came to Daniel here in New York in 2006 with two suitcases. I folded everything back in France. I left everything. And I came with 2 suitcases, slept on a couch for like, 3 months – I didn’t have time to
buy a bed!
AM: Right.
CHEF DA: I worked at Daniel for 6 years as the Executive Pastry Chef there and it was amazing years. Of course, in 2011, I decided to jump on my own and to take the next step and start my business.
AM: Why did you want to do that?
CHEF DA: Why? I always knew. I knew from when I was young that I want to be an entrepreneur, I want to own my own business. I want to do my own thing. I like the challenge of multitasking and wearing different hats. I like the challenge of making beautiful food but also like the business side. Having the interaction with the guests and knowing how to express yourself. It's all these like, things combined together, makes it very exciting to me.
AM: I mean, you have created some amazing pastry moments. I mean, the Cronut, which, I remember going in many times trying to get one and it was gone. I was just like argh foiled again!
CHEF DA: Haha I’m sorry!
AM: Then your Cookie Shot comes out and it’s another craze around that.
What does it mean to you that you've created like these little niches that are always going to be etched like you know, in the culinary world.
CHED DA: You know, it's overwhelmingly humbling. When I look back sometimes I'm like, I don't realize how much of an impact I left within the pastry world. I'm still walking around and I don't take it for granted. One of the best moments for me was When I was in Japan, we had a shop there. We were selling the Frozen S’mores which is our small version of the ice cream version of a s’mores.
AM: Yep.
CHEF DA: We were selling up to a 1,000 a day.
AM: Wow!
CHEF DA: 1000 a day! We couldn't keep up like we were making them and we were always selling. I stepped back for a second. I was like, this is amazing. I grew up in France. I learned my job in France. I came to America in 2006, barely knowing what a s’mores was.
AM: Yeah.
CHEF DA: Or what the tradition, or the meaning of it was.
AM: Yeah.
CHEF DA: Like I loved it so much that I embraced the culture, the American culture, the fact that people were coming together around the campfire, and friends, and family, and sharing this moment in time, where something as simple as the s’mores had so much signification for people and meaning of like getting together.
I took this as let's do something fun with it. Let's do something different. So of course we're having ice cream. that is surrounded by the honey marshmallow and chocolate wafer with crispy wafer and a little sea salt and we torch it in front of people. And that was really enjoyed by the Japanese people. People were mind blown and they were like, what is this? It’s portable. It's small. It's torched and finished in front of you. It's chewy. It's like crunchy. It's like not too sweet. It's like it's so much fun. It's ice cream inside. They love, love loved this so much that s’mores became a trend in Japan right after we opened our shop there. I took a step back I'm like, “my God. I'm a French man who lived in France, came to America when I was in my late 20s, and I managed to bring something so cultural from our country to another.” I feel very fortunate to have a chance to express myself through that
and to cross cultures together and it's, it's amazing. It's a once in a lifetime.
AM: Oh 100% I mean, s'mores are serious business! I'm from the Midwest and we are serious about our s'mores and our bourbon –
CHEF DA: And bourbon!
AM: And Bourbon for those that want that adult version!
So how did this partnership come up with you and the Honey Bunches of Oats and Chocolate? That is just so fun to see and to taste that pairing today!
CHEF DA: Well, you know, they reached out asking me if we want to do something together and I think that is a natural connection and extension. It's a natural extension of what we do.
AM: Yeah.
CHEF DA: It's sweets, pastry, it's, you know, breakfasty.
AM: Yep.
CHEF DA: It's just a natural connection and creating something new and fun with Honey Bunches of Oats and especially launching thei chocolate flavor. I mean, it's like exciting for me and something fun that we did together.
AM: I mean, the French Fries. I love that. I mean, I love potatoes.
CHEF DA: I mean, isn’t it every kids dream for breakfast?
AM: I could definitely enjoy having this. Will you do anything else with them?
CHEF DA: We're just doing this event today. We're not playing to do anything else - yet.
AM: Your latest cookbook is Everyone
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Can Bake. Why did you want to do that?
CHEF DA: You know, I've always been like working in the best kitchens, the most intense kitchen with the most professional chefs and they are strict, rigorous, and organized. Since opening the bakery, people have been coming in and they have the love of baking. They are bakers without being professionals. I think, you know that the bakery has done so much. I always compare my time to when I was at Daniel, but we see people coming to the kitchen and be so amazed, or mind blown by the kitchen, the lights and the people, and they were saving in many cases a lifetime of their savings to come to Daniel for that meal at that restaurant and I wanted to give similar experience with my bakery through the food through the welcoming of people to experience different types of food. So, throughout the years we've welcomed like, you know, hundreds of thousands of millions of people passing through the door with food and I see so many people like bring me treats. Baking their own stuff. Running to me sometimes and I’m like, hmm should I eat it haha?
AM: That’s pretty ballsy for people to bring you their treats because you’re amazing!
CHEF DA: I always wanted to get close to you know, everyone not just to the elite of people I’ve served over the years, but to everyone and I wanted those recipes to connect with people. So I want to do a book that is humble and about home baking. I actually practiced a lot of recipes with my son at home. They're simple, their easy, and quick. It's not too intense, not too difficult. Baking can sometimes be scary for people because you're precise, you’re scaling everything, but there are ways you can do some things that are easy and casual recipes. That's what I wanted to talk about for this last book.
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@dominiqueansel
PHOTOGR APHY COURTESY | PG 30 - 32 Paris Las Vegas | PG 35 - 39 Honey Bunches of Oats
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We love a bling moment and when we were first introduced to Simone I Smith's line in 2011 and 2012, we loved her lollipop pendant, creating a line that is filled with statement jewelry that includes earring, necklaces, and rings! She has collaborated with Celebrity Fashion Stylist Misa Hylton as well as 9X Grammy Award winner (32X Nominated), 8 multi-platinum albums, 2X Golden Globe nominee and SAG nominee Executive Producer and actress, Mary J. Blige (Power Book II: Ghost , Respect, How to Get Away with Murder)! Her line empowers those who wear it and she continues to expand her design aesthetic so that we can put our best foot forward. We sat down with Simone to find out more about her namesake line, her creative process, her recent launch of Majesty, her men's jewelry line where her sons and husband, Todd Smith aka LL Cool J (Oz, Deep Blue Sea, NCIS: Los Angeles) participated in her campaign, and more.
ATHLEISURE MAG: I love the earrings, of course. Well, thank you so much for taking the time I met you briefly at your launch event with you and Misa Hylton last Spring which was amazing and you debuted your Denim and Diamonds collection which was beautiful. I've been a fan of yours for a number of years, so I'm just so excited to chat with you.
SIS: Thank you, I'm excited to chat with you too!
AM: Well, when did you first fall in love with fashion and accessories?
SIS: When I was a teenager, you know, like 17, 18 years, when I met my husband and that was in ‘87 and it was right when they called it back then, it was called Truck Jewelry (Editor’s Note: Truck Jewelry is a Hip- Hop style of jewelry representing the intersection of religion, faith, and the culture. It showcases wealth, power, and social statsus. It’s often associated with large hoop earrings, rings, chains, watches, and medallions. It has influenced fashion globally.). But it was, when the Doorknockers were out there and you know, I had the
Triangle Earrings. Todd gave me my first pair of Doorknocker Earrings and I was 17 years old and that's when I like fell in love with big hoops.
But fashion was always something that I've just always loved! I was always in my mother's closet always trying to wear her stuff. You know, I would love to, you know, just like put really cool fashionable things together. But I would say my love, definitely started around 17.
AM: What led you to decide to design jewelry?
SIS: An opportunity was presented to me and I ran with it. I just grabbed it and I was like the opportunity was presented to design the jewelry line and I was like, absolutely. But the first things, first things, first is Hoops! It's gonna be hard to find.
AM: Yeah.
SIS: They were hard to find, it was a big void in the marketplace. You couldn't really find good quality hoop earrings that were affordable. At that time, I was actually able to find like sterling silver hoops right?
AM: Yeah.
SIS: Just the color sterling jewelry ones. Because all of my jewelry is sterling silver. But the gold ones have a sterling silver base with 18K, plating on top of it. Just to find good quality gold hoops without having to spend $5,000 because they're 14K gold which is good quality hoops and I just wanted to be that designer that just blessed women with really fabulous, good quality, affordable hoops which I have been able to do.
AM: Which have a good wearable weight to them too.
SIS: Right, they’re not too heavy. We
have a few pairs that may have a little weight to them, but that's because of the design and thickness, but even my thickest earrings, aren't that heavy because the base is sterling silver and not Stainless Steel.
AM: I remember the very first jewelry piece that I had seen from you was your Lollipop Pendant , which I remember when those came out. What was the first piece that you remember just designing?
SIS: The first piece I designed – okay, the first earring that I designed was my logo earring and It was because I fell in love with my logo. When I decided and I chose my logo, I said, “oh my God, these are going to be the hottest freaking hoops! This is going to be a hot hoop.”
AM: Yeah!
SIS: That was my first earring that I designed, and we named, well, my husband actually named it Infinite Love because if you look at my logo, it looks like an infinity sign, you see a heart, and you see a butterfly. So, Todd actually named those earrings for me and they're called Infinite Love. And then my second design was my lollipop and that's, because by the grace of God, thank you Jesus. I am a 20-year cancer survivor going on 21.
I had a lollipop tattoo on my left leg. Let me back up, they found a chondrosarcoma in my right, tibia bone. So I had to have Microvascular Reconstructive surgery, so they had to remove my whole tibia bone and replace it with my left, fibular bone. So when they had to go into my left leg to take my fibula bone out, the surgeon said, “Simone, you may wake up and your lollipop tattoo may not be there." And I was like, “well if there's any way you can avoid from messing up my lollipop tattoo, I would really appreciate it.” I woke up and a part of the lollipop tattoo was on the front of my right leg because they had to do a skin graft -
AM: Oh wow.
SIS: To cover the scarring on where they had to open up. So, when I had created my lollipop pendant, my lollipop tattoo actually looked like somebody took a bite out of it. So I designed my lollipop, exactly the way it looked after my surgery and I called it A Sweet Touch of Hope.
AM: Yeah.
SIS: Because the candy represents how sweet life is and the bite represents what cancer does.
AM: Yeah.
SIS: In the bite, my logo, emerges out of it because it's just a reminder of me being a cancer survivor, getting well, staying well, and it's all a part of my journey because life is really sweet. Life is a gift. Because everybody's cancer journey is different and I praise God that I'm here 20 years cancer free. I can walk. I can wear heels.
AM: You surely can walk in those heels as you looked great at the event!
SIS: I can’t chase dogs or anything, but I’m here. You know, praise God. And I can workout and I can wear heels and And, you know, and I'm just healthy.
AM: Where do you start in terms of your design process? Where do you get the inspiration from?
SIS: My inspiration comes from nature, you know what I'm saying? Like, I remember one day, I was eating some strawberries, and I was like, you know what, I want to make it, I'm gonna design an earring, that's the shape of a strawberry. So, anything inspires me, you know? So with the strawberry shape, like I came with the earring called Precious Fruit. So Precious Fruit is one of the classics. It was in the first collection of my earrings that I designed and it's still a very popular piece because the earring is actually shaped
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like a strawberry. My inspiration comes from fashion, my inspiration comes from my children.
AM: Mmm
SIS: If I look at flowers, it’s like, it's so many things that my inspiration is also women always just want to make sure that women have like great earrings. My inspiration just comes from the culture. My inspiration comes from just growing up in New York. You know the New York fashion to me, I don't think anybody has it. New York fashion is amazing.
What else inspires me? Like growing up being a teenager, you know, in the late ‘80s and meeting my husband. And when I think about sister love and me and Mary J. Blige coming together, and creating Sister Love the whole Sister Love brand is about creating big bold jewelry for women, because that's what we grew up on big bold jewelry!
AM: Right.
SIS: So, Hip-Hop is definitely an inspiration when it comes down to certain designs on Sister Love like all of the Fly Girls and the Bam Beauties (Editor’s Note: Bam Beauties are earrings and hoops inspired by bamboo), and bringing back the Doorknocker Earrings, but recreating them and modernizing them, and making them high polished with beautiful crystals and all of that. Even though I create that, I don't want to be pigeonholed as just an urban jewelry designer.
AM: Right.
SIS: Because when you look at all of my pieces, it's like, they're not all urban, but they like to pigeonhole me as an urban designer because I'm a Black female designer. If I wasn’t Black and I was designing all of this stuff, I wouldn't be called an urban designer. I'm a jewelry designer. I’m Simone I Smith that happens to be a Black woman.
So that’s my inspiration. It’s inspired by life!
AM: It’s clear in using, wearing, and styling your pieces that they hold their own in luxury, they illustrate a focus craftsmanship, and it is something that is very versatile that regardless of your personal style that can be worn. So when I'm looking at your pieces, I see a point of view for that person who wants to wear statement pieces unapologetically.
SIS: Thank you, thank you!
AM: I will say that what I love most about it is that I live in New York now, and have wow since 2001. I was born in ‘79 and I'm from the Midwest. So growing up watching Salt-N-Peppa and all these people, when I first saw the collection years ago I loved the themes woven in them that took Hip-Hop elements, but then elevating it to be something that could be mixed in with like your Gucci wear or whatever your style is. It was just so exciting to see the homage and where each person can take it to when they wear it. As someone who's a stylist, who really likes to infuse my looks with accessories, there's just such a visual texture to what you're creating in your line.
SIS: Thank you. Thank you. Look, it goes with your Gucci wear, but it also goes if you're wearing a beautiful gown. If you're putting on a suit and going into the office. Which is why, you know, we have the medium-sized hoops and we have the large hoops and then we have the extra-large hoops and then we have extra extra-large hoops. So, it's really about your fashion.
AM: Yup.
SIS: And fashion as you know, as a stylist, fashion is personal.
AM: Very much so.
SIS: You know what I’m saying? Fashion is your own identity. I encourage women that come to my trunk shows like when they go, “oh, you know, I work in Corpo -
rate America, I can't wear this size hoop.” Well, who told you that?
AM: Exactly.
SIS: Who made up the rule that you can't wear a 60mm hoop? You may not want to wear 80mm hoop. But maybe you might, if you have the boldness, and the security to wear it. You could walk in that room with your suit on with a nice big hoop earring. As long as you're wearing it, nobody's gonna notice it unless you feel uncomfortable.
AM: Exactly.
SIS: You understand what I’m saying? If you’re working it and owning it, people are going to say okay.
AM: Who is the Simone I Smith customer and what do you feel that they're looking for when they're coming to your site and to your brand?
SIS: I think the Simone I Smith customer is a woman who knows who she is. Who loves hoops, who is looking for a good quality piece of jewelry and who wants to be inspired. Not only do I have hoops, I have beautiful necklaces, I am a God fearing woman. Women can come on to Simona I Smith site and they can get beautiful scrolls that reminds them of how good God is. It reminds them who they are to God, to give them inspiration. You know, one of my famous scrolls is Let Your Light So Shine and I think women shine and I think women come to the Simone I Smith site because they want to be inspired, they want to shine. They want to look good. They want to feel good and my focus is making jewelry to make women look good and feel good.
AM: As you go from season to season, are there core pieces of the collection that are essentials and carry over?
SIS: I would say that my jewelry is for every season, I'm gonna be honest. It’s for every season. I’m not going to say that
this is for the Fall. It’s classic, it’s timeless, and it’s for every season.
AM: What do you look for in a collaboration? Talking about before with sister, love with Mary, J. Blige, obviously Misa Hylton. You have another Misa Hylton, collaboration that's come out. What do you look for when it comes to collaborating?
SIS: I look for people who are just as inspired with passion, and the love of big hoop earrings. That's what I look for. You know, if you inspire me like Misa inspires me, Mary inspires me like we have a couple of collaborations that we're working on now that I can't announce, you know, until you know, they actually come into fruition. But everybody that I work with that I'm going to be working with they inspire me, they love God, they love fashion, and they love jewelry. They love the love of big hoops. I think it's important to show other women that women can work together. That's so important because you know, we know women can be so catty and can be so competitive. We're all flowers so we should all bloom and we can bloom together. We make a beautiful bouquet, right?
AM: 100%.
SIS: We make a beautiful bouquet so it's about supporting one another and then showing these young women, showing these young girls, we're better together, let's work together. So that's so important to me. Just working with people that you know that are not necessarily like-minded but right-minded!
AM: That’s a word, I like that!
SIS: Yeah and then have a love for accessories and making women feel good and look good, you know?
AM: Well, I received your Cosmic Ice Hoops which are beautiful another
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great collab between you and Misa!
SIS: Aren’t they so cute?
AM: So cute! When I got them out of their duster bags it was so exciting to see them.
SIS: I'm so happy you love them!
AM: I can't wait to wear them as well as include them in our next shoot, that comes up!
SIS: You could have had them on today honey!
AM: I should have but honestly I just finished my hot pilates class and time got away from me!
I love that this is called Cosmic Ice hoops. So, what was the inspiration behind it?
SIS: The inspiration behind it was whoa. Are you talking about the actual name?
AM: Well, the name and then also, this particular collection in its design, yes.
SIS: Okay, so Cosmic Ice, you know, me and Misa, we were in a design meeting and we were just talking about, making a pair of earrings that just kind of like reminded us of like the solar system. We wanted to give the women a little bit of ice and a little bit of pearl. But then it winds up just being kind of like balls with ice and how could we create the earring that kind of reminds us of the solar system? It's kind of like just started, you know, Misa got to sketching - it's so interesting the way these meetings happen because they're kind of hard to explain. We would definitely talk about how can we make a solar system on a pair hoops that’s not a dangle. We decided to put it on the outside and then once the samples came, a lot of times the samples can come back one time, which it doesn't always happen when you come back one time, but the samples, you just take about two or three times, and then when you get that one sample and it's perfect - as soon as we looked at it, I said, Misa, we
need to call these Cosmic Ice.
AM: Wow.
SIS: We got our solar system hoops, but now, we're going to call them Cosmic Ice because they have a touch of ice and the circles.
AM: I love that.
SIS: I hope that that is a good explanation.
AM: I think it is. A lot of times, you don't know until you see it. I mean I've designed lines and you know it's in your head but until like you said, you get that 1st, 2nd, 3rd pass, you're like, alright, that's what that is.
SIS: Until things are being sketched up, you have your visual, and it's like, okay, these are going to be dope and then once you get them and then it's like, oh, these are hot. Like you have the visual in your mind. There have been plenty of things that were sketched out, you see the finished product and you're like nah!
AM: Nope.
SIS: It didn’t come out the way I wanted it to – nope, we’re not doing this. This isn't what I envisioned.
AM: It's always about getting that tingle in your skin when you see it, and everybody's faces light up, but if it doesn't happen, it's like, let's just put that to the side. Rework it.
SIS: Some things can't even be reworked.
AM: Well, then there's that!
What are 3 pieces from your collection like across your collection that if someone says these are three essential pieces, I need to have. What would you suggest?
SIS: The 3 essential pieces you need to have, I would probably say let me think because it depends on the someone.
AM: Oh well, that's true.
SIS: It depends on the someone because if it's someone that likes a big hoop, if it's someone that likes a really big hoop, right? I would probably say the 3 essential hoop earrings that you should have from the Simone I Smith - are we talking about Simone I Smith or Sister Love?
AM: Well that is up to you. It can be from Simone I Smith, Sister Love, Denim and Diamonds, Cosmic Ice – it’s up to you!
SIS: Okay, so let me think. So you have 3 essential pieces that you should have from the Simone I Smith collection. If you're a big hoop girl, I would say are the Brilliance Hoops in XL because those are my go-to's. Those are like my go-to. I would say the Brilliance. I would say Precious Fruit size L because Precious Fruit size, L with the diamond embellishments, you could dress that hoop up, you could dress that hoop down. And I would probably say, The Bangles. Yeah, I would say more than 1 because I wear 10 of them.
AM: Nice, I love a good wrist stack.
SIS: You know, I would say an arm full of Bangles, Brilliance XL - Gold or silver. Ooo can I add a fourth one please?
AM: Yes ma’am you can.
SIS: I would definitely say my Blessed Necklace. I think that women should wake up and they should feel every day that they open up their eyes that they are blessed. Lord, thank you for waking me up this morning to see another day. Thank you for waking me up in my right mind. Thank you for starting me, guide my thoughts, guide my steps. I am blessed. I want women to wake up every morning and feel like they're blessed. And I think my Blessed Necklace is definitely in there. If you to narrow it down, I would say the
Brilliance Hoops, the Blessed Necklace and an arm full of Bangles.
AM: Well we're giving you all four.
SIS: Thank you!
AM: You also launched Majesty. I'm loving right now that jewelry lines that I really love that maybe began with women are now adding a men's collection to it. So what was the inspiration behind that?
SIS: The inspiration behind Majesty was to create an affordable luxe line for men to wear because everybody can’t afford a $5,000 or a $10,000 chain and a lot of those Cuban links with the beautiful links with the ice with real diamonds cost of a lot of money.
AM: For sure.
SIS: For so many years, many of my girlfriends' husbands or if guys would come to my trunk shows and buy things for their wives, they were like, “when are you gonna make something for us guys?” Women would say the same thing asking about jewelry for their guys. The time was right to create Majesty and really men inspired me to do it. My husband inspired me to do it. My son inspired me to do it. And thank you Jesus, they were able to be my models.
AM: Which is amazing.
SIS: They did a cool video and a photo shoot and it was really just, you know, blessing the brothers with some really great good quality jewelry, so that they could feel fly, they feel good and they can have great bracelets and nice link chains that are affordable, but look good and make them feel good.
AM: What are 3 from the Majesty Collection that you want to highlight that are great, you know essentials to start with to add to your style?
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SIS: I would definitely say that The Truth Necklace is a classic and it is probably our number 1 seller. The Lion of Judah, I believe it is 2 of 3 different pendants. Lions represent strength, royalty, courage, and all of that. It's something about that lion pendant, that men don't mind wearing. I would probably say, the 3rd piece would be like Divine Ice and it gives them that touch of ice and makes them feel like they’re blinging today and they have some luxe on.
AM: Are there things coming up that we should keep an eye out for?
SIS: Well, you know, I always drop something exciting for my birthday so you can keep your eyes out for that. I'm not sure what it's going to be. We’re still kind of like, working on designs and everything. For Valentine's Day, during the holidays, we dropped Couture and I don’t know if you checked that out yet, but it’s really beautiful. It’s nice, big, bold chains for women.
AM: I'm going to check it out.
SIS: Check out the Guetty Necklace and the Guetty Bracelet. So with this Couture we have a piece dropping for Valentine's Day that I'm excited about, and my fingers are crossed that they get here in time because I'm super excited about that. So we had some really cute stuff wrapping for Valentine's Day. Something for my birthday. There are some new collaborations coming so I'm excited about that. Just stay tuned, cuz you know, SIS always has the products that I will continue to bless you ladies with fabulous hoops and fabulous bangles and all of that good stuff just to make you feel good.
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@simoneismith
@sislovespurple
PHOTOS COURTESY | Simone I Smith
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We love watching our favorite athletes play and with an exciting WNBA season coming back later this year, we've all been introduced to Unrivaled League, a 3X3 format. In today's issue, we sat down with Washington Mystics' Shakira Austin who also plays on the Lunar Owls BC! We took some time to talk about her love of the game, what it's like playing for the Mystics and also playing on Unrivaled. We also talked about how she has been recovering from her surgery and her goals as she is back to playing on the court!
As part of TYLENOL® Greatness Hurts campaign, the brand has partnered with the Women's Sports Foundation®’s ‘Athlete Recovery and Care Commitment Grant.’ THis provides much needed support and 10 elite women athletes were awarded this. The aim to help women athletes overcome pain and recover from setbacks to their career caused by injury, ultimately helping them achieve their career goals.
The grant continues the long-standing commitment to demonstrate Care Without Limits, not only providing support for the physical pain but also the mental and financial hardships women athletes face in the hopes of positively impacting the outcome of their journeys.
ATHLEISURE MAG: When did you first fall in love with basketball?
SHAKIRA AUSTIN: I would say probably around 9th grade, I started, when I was about 13/14. My dad actually tried to put me in when I was like 7 and he said, I did not like it! You know, I come from a basketball family. My uncle had played, my dad kind of caught him, so he didn't force it on me. But, you know, I eventually made my way back around 8th grade and by 9th grade, I was like, yeah, this is it.
AM: And that’s also when you were like, if I can, I'm definitely gonna go pro!
SA: Oh yeah! By 9th grade, my dad was convinced that I would be the #1 draft pick.
AM: Wow, that's amazing! You've been playing for the Washington Mystics since you were drafted in 2022. What does it mean to you to play with this team?
SA: It's amazing. The opportunity to be back to, you know, your hometown team. It’s definitely a once in a lifetime the opportunity, so I'm grateful! It hasn't gone the way I would like it to go. But, you know, I know my future is going to be a lot better. So I'm excited to see, you know, what happens.
AM: I know you've been recovering from an injury from last season. What takes place as an athlete, when you know that you're injured? Do you still work out on some level? How do you realize what you're going to do in terms of not playing for the rest of the season, but getting yourself prepared to play again?
SA: You know, it's been my first big injury. I've never had surgery, never really sat out more than a few days, so it's been a new adjustment of when you're not supposed to do anything, when you're supposed to, you know, sit and rest and when you're able to kind of crank it back up. So for me it was all about the timing of which part of my rehab process, I was in. When I first had my surgery it was shut down for 2 months at least.
It wasn't until month 3 that I was actually able to slowly start building up and that went into the season. I entered my month 4 right when training camp started. So it was like, I had to balance rehab while also trying to get prepared for the season and get prepared for games. I had a new role with the team, so it's been a long journey of trying to understand my body and figure out okay, when should you know to work out more or should you allow yourself to recover. So that's pretty much been the process.
AM: How has Tylenol assisted in that re-
covery process for you?
SA: Yeah, I mean, it’s allowing me to have a grant like this. It's going to just open the door for, you know, everything that I've been wanting for my future, for my career. It's an amazing opportunity for me to continue to kind of just vibe more into my rehab process. Just to kind of figure out how to get back to where I want to be, you know, being injured for the first time, I've had to figure out how to be a professional honestly.
AM: Yeah.
SA: Before, I would just wake up, not practice.
AM: Yeah.
SA: I was just feeling great. So that's no longer my life. So, having opportunities with Tylenol, and with Women’s Sport Foundation, this grant it's just been able to open up new doors like I said and to figure out what, what more can I help myself with my body, with my mental, and things like that. Just make me better overall.
AM: What are 3 workouts that you've been doing in terms of your recovery that our readers can know about? Maybe if they have the same type of issue that can help them as well.
SA: So you know, having a hip labrum tear, it's a really big surgery. It's a lot to recover from and for me, it's just been about really being in the weight room and building those small muscles that you might ignore, you might, you know, neglect in a sense. So now I'm just able to build my hip flexor strength, focus on my glutes, and figuring out, let's see how everything is just really connected. For me, it's really just been about staying in the weight room. Understanding how to warm up properly. My hip takes a lot to warm up right now. So, just being intentional and figuring out how to prepare, but also just recover it, the best that I can.
AM: So obviously the WNBA season, starts back up in May of this year, but in looking at your IG, you're on the Unrivaled League, which just started on Jan 17th of this year which is amazing. Tell us about the league because I know our readers are excited and you're also playing for the Lunar Owls BC. So we'd love to hear more about that.
SA: It's a whole new style game that you know, no one has seen before. It's 3 on 3 full court, it's super fast - 1-on-1. It's just been fun you know to be in this inaugural season and be a part of something new for just women's basketball but also just women's sports in general you know? This arrival, it just offers a new opportunity for us specifically women's basketball players. We typically have to play year round. We have to go overseas and go straight into our WNBA season. So, you know, this is a great opportunity for the best players to come in. We have free agency starting. It's kind of neat because we're kind of recruiting in the same time.
AM: Yeah.
SA: It's been a super dope process so far, and I'm just really happy that this is kind of the next step for me. Coming off of my injury.
AM: It runs for 9 weeks and I guess that takes you almost into training camp before you go back to the league?
SA: So yeah, we will have a little bit of a break. So, that's the cool thing about this gig. It's like eight weeks or about two months. We'll still have a gap period before the next season.
AM: Oh, nice.
SA: So it's really unheard of! Normally depending on where you go, you play year round. It’s amazing for us to be in Miami, it’s warm.
AM: That's good too. We’re in New York
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and it's so cold.
SA: When I left to come here it was freezing so I’m glad to be here.
AM: What are you looking forward to in terms of once the WNBA season comes back again and you're playing with the Mystics?
SA: Well for me, it’s about playing to my full potential. I've been taken away from the game with my injuries. I haven't been able to showcase honestly, the type of style that I'm wanna play. So, I've been focusing on getting my health and really just going out and showcasing what I can do.
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@curlyhead_kira @washmystics @lunarowlsbc
We wanted to know more about the purpose of the Women's Sports Foundation as well as their initiatives for the range of athletes that they work with! We were able to find out about this as well as the history of this organization via Danette Laighton who is the CEO of this advocacy group.
ATHLEISURE MAG: After the pleasure to speak with Shakira, we got to hear a bit about Women's Sports Foundation. We felt that it would be great to find out more and it's so incredibly amazing. Can you tell us a little bit about who you are, your background prior to coming to WSF and of course, we'll be digging into the foundation itself.
DANETTE LEIGHTON: It's lovely to be here. So thank you for having me. So I feel very fortunate that I have had a long career in the sports industry as you have probably seen!
DL: My experience has been that you know I have worked with athletes, teams, and leagues my whole career. I have been very much so exposed to recognizing the resilience of remarkable athletes both on the men's and women's side, but I really spent a significant amount of time on the
women’s side. So, part of the very beginning of the WNBA, with one of the original franchises was the Sacramento Monarchs running the business side, where I spent almost a decade there. You know, I was able to really understand and see the ins and outs of what it takes. Not just to run a franchise for a business perspective but also what the athletes go through.
AM: Of course.
DL: It’s about really spending a lot of quality time with our athletes and the challenge. We have always known at WSF that one of the greatest gifts you learn from sports is resilience.
AM: Sure.
DL: I think nothing is more true to that than when you watch athletes perform at the highest level and they go through challenges which is also another reason why we are excited to partner with Tylenol in this program. That was one of my experiences.
I spent a significant amount of time in Collegiate Athletics as a CMO for the Pac-12 Conference that used to represent universities, like USC , UCLA , Stanford, Cal obviously lots of changes in the collegiate landscape which is also another area of focus in our advocacy work that we prioritize in the WSF, we really have cared and worked on the entire women's sports ecosystem. Since we are founded by Billie Jean in 1974. So we're 51 years old this year so my experience is in Collegiate Athletics, Professional sports, and I've spent time on University campuses. Very early on, I ran the Women's Basketball Final Four which is really fun and exciting for me to see the trajectory and the momentum in that sport. Obviously, it's been a lot of my career in women’s basketball and then I've spent time on the brand side working, very closely with brands and why they invest in sports and sports properties. And I had a chance to do that during my time at Sony and particularly in the area of golf –PGA golf. So, I feel very fortunate. I clearly
have a passion for sport.
AM: Clearly.
DL: And I've had a great career and this was three years ago, I took the opportunity to take over this position as CEO of the WSF because even though I never was an elite athlete myself, I know what my youth sport, participation taught me, and I don't think I ever would have been a C-Suite leader without it and the principles that come with sport and this is just another example of why it's so important to invest in girls and women playing sports.
AM: It’s an incredible career and how it has led you to this point!
What is the WSF and how do they work with athletes?
DL: Sure. So the WSF, like I said was founded 51 years ago by Billie Jean King. We like to say we're not sure Billie Jean ever slept. Because when she founded us, she was also beginning to create the Women's Tennis Association, equal pay at the US Open - she just was doing so many monumental things that now today for many of us, none of us would have the careers that we have without the work that Billie did very early on. But the WSF is primarily an advocacy research organization. We really were one of the first champions and leaders of the entire women's sports ecosystem. But we’ve really been able to make the connection through data and research and our advocacy work and community programming, which is an example like this grant program, we do with Tylenol to prove the important and vital role that sports plays for girls and women - from a societal perspective, cultural perspective, and economic impact perspective. So we've seen this for decades, I feel very fortunate to take over the reigns three years ago, but really we like to say sports is not a nice to have for girls women, it's a must-have.
AM: Absolutely.
DL: Because you know when girls play sports they lead and we all win and that’s really what the WSF is all about.
AM: As a CEO, what is your role? What are some of your day-to-day or month-tomonth focuses that you have?
DL: Well, as any CEO of a not-for-profit, most of my time is to make sure that we can be funded to do our great work. We have been as part of our DNA, we don't do anything without research and data. So, one thing I've always really appreciated about this organization is it's always led by research. So we have hundreds and hundreds of research projects that have proven through the years of different areas of why sports matter, why they matter from an economic perspective, why they're matter from a leadership perspective, why they matter from a health and well-being perspective for girls and women where that aren't access points for girls and women, so overseeing obviously our organization and all of our core areas, so our advocacy team can do their advocacy work. Our research team can do the research as necessary, to prove the model and then all of our great community programming that we do, which are essentially outputs of that research and data, which an example is obviously this great program we have with Tylenol.
So we've been doing that for decades and as it relates to Elite athletes, I mean obviously being founded by one of the probably most iconic female athletes of our day, we do a lot with elite athletes even from the very beginning. One of the most important things for Billie was to make sure that Elite athletes serve on our board. So we had Elite female athletes since the day of our existence serving as part of our Board of Trustees, which is why I'm the CEO and we always have an Elite athlete president which currently is a Paralympian athlete named Scout Bassett. And we always have that as a part of our DNA and part of our structure, really important to give women at a very early parts, of their careers opportunities to have board ser-
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vice, which we know is parallel to society.
At the same time, we've worked for many, many years with different programs, like our Travel and Training Grant, which really helped women athletes and Elite athletes, prepare for elite competition, and have some of the funding that's needed and not a lot of people understand that we're very thrilled about the momentum in women's sports.
AM: Right.
DL: But it's been decades in the making and this is not a coincidence because our job has always been to protect Title IX and we recognize and all of us know that none of this would be happening if it wasn't for that piece of legislation and now you're seeing 5 decades of women that have had the ability to play sport. And that didn't start until Gen X.
AM: You've been speaking about the core initiatives, can you dig a little bit more and tell us about the advocacy, the research and the community programming?
DL: So, you know, one of the primary roles that we play in advocacy is obviously the protection of Title IX and the importance of that legislation, and an example of that will be a program that we co-founded 39 years ago, that's called National Girls and Women's Sports Day. It's now an iconic day for everybody that supports and celebrates girls participating in sports and women. You see it kind of across the country. We spend time in Washington DC putting together a community programming event in a clinic, with young girls, to expose them to different sports, we spend time actually working on key issues. This year, we'll be spending a lot of time in the Collegiate Athletics space talking about the changing landscape there to make sure that we can sustain, have the opportunities for both men and women to continue to have great sport opportunities and go to college in our current system. And so programs like NGWSD, in addition, to spending time meeting with different
policy makers and legislators and talking about the importance of why sports should be not seen as a nice to have and protecting legislation like Title IX are some of the advocacy work that we do, but we really focus in on where we see challenges and barriers, which is really what our research does.
Our research will point out different types of areas of need. So one of the biggest focus we play on is the access point for girls to play sports. So some stats that people don't recognize even in 2025, is that the high school girl participation number is exactly where the boys were in 1972 sitting here in 2025.
AM: Oh wow.
DL: You don't realize we still have a long way to go, which is why we care about the whole ecosystem, which is from the access point for young girls and women through the high school and Collegiate side, all the way to the Elite competition and recognizing some of the barriers that our Elite athletes have had especially in the one that we're so proud of to partner with Tylenol because of the importance of recognizing what happens when you get hurt and what they need to do to get back to their greatness and it is a hard journey, and for a partner like Tylenol to understand that this type of program would be a necessity and I'm sure you heard this from Shakira, it is one of those things that a lot of people don't realize is very different from women, because they have had, less opportunities have had less investment, and so, this is an area to help them get back on their feet, literally and figuratively, and make sure that they can continue on their Elite sport journey.
AM: Exactly.
Can you talk a little bit more about the program? I mean, she talked about it briefly. How did this come into being and why is this important as we know that you gave it to 10 athletes.
DL: You know, I think this is one of those great examples of finding a partner like Tylenol and collaborating on alignment of issues that we recognize and that we both carry deeply about. I think that's where this all started. I think there's a lot of parallels to what happened in sports and for women, to the greater kind of gender and women in society.
This is one of those areas. We know it's incredibly important to go through hard times. We know what resilience teaches you. But when you're an Elite athlete trying to compete, sometimes you run into real barriers that you don't have the funding mechanisms or the support that you need to get yourself back up and to be able to continue that journey to try to really get to the highest level you possibly can in your sport. And what I love about this program is the diversity of sports and athletes it represents. It gives a really great example of how many different sports opportunities are out there for girls and women, and the different sports that were obviously, and the athletes that were going on their different journeys. And I think that is a really great example of just what sports has been for so long for both men and women. It's a broad-based nature of the opportunities that you can find your passion and you have lots of sport opportunities and as long as there's that access point for girls and women, to be able to start to play and then through their journey, they have programs like this with Tylenol, it's really been a game changer and a first of its kind and we're thrilled to partner with Tylenol. We're really looking forward to continue this program into the future. It's the first of its kind for us.
AM: For those, that they may not be athletes, whether it’s Elite, semi-pro, or recreational how can we support WSF, whether it's an individual or even like a brand like Athleisure Mag? We've actually wanted to reach out to the organization for years because I think it's really cool. I was a cheerleader and I know
there's some debate on whether that’s an athlete and did it through a couple of seasons for MLS NY/NJ Metro Stars which became NY Red Bull. I was in a tennis rec league with a company that I worked for and we even did charity runs so training, competing, and using those skills is always something that I have believed in. So how can people support?
DL: Well, you know, I like to say cheerleading is a sport too. I know what cheerleaders did so I would not count yourself out as an athlete!
I think you know for us obviously, we want everybody to support girls and women in their communities in whichever way they can. You can do it from the most basic fundamental level of supporting and coaching a youth sport. It's really important for girls to see women coaching girls. Some of our other research we recognize this as a critical component. If you can see her, you can be her! Understanding the nuances of coaching girls to boys and there's differences encouraging your daughters and your sons to play sports and realizing the power of it. Supporting a local high school, supporting your local professional team, buying a jersey of your favorite professional women’s sports team. It's really, really simple to support women's sports. Everybody can invest it in their own way and also gain the benefits of recognizing the power of it. But like many of us, I was never an Elite athlete. What I think is really important for everybody to understand is that when girls play as long as possible - the biggest barrier that happens with girls is they quit in Middle School for all the reasons that you can imagine.
We need to continue to push them to play as long as possible, it doesn't matter what level they play at because when they do, it impacts them from a physical health, and well-being, and mental health, and well-being. It's a very preventative, way where their life will continue in a great journey as adults, but it
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also drives them to be the next leader. And I think that's one of the things that we see is so powerful and one of our latest research reports that we did last year, which is called Play to Lead – 71% of women cross-generationally from their 20s, 30s 40s, 60s, 70s - all of had a position of manager or hirer. All recognize what is applicable and the intangibles that they learn when they play sports. It’s discipline. It's competitiveness. It's resilience, it’s all these things and those are not what you get taught in school. What makes you a powerful leader and no matter what profession you choose. That's why we like to say women's sports is not a nice to have for girls. So for us you can support us in many ways. Obviously we're always looking to have people who want to have the treasure or the time to support us. We're looking for as many people as possible to support us in our fundraising efforts, but really also to engage and amplify our work. That's important to us. I always like to share with everybody who may not have the means to support a not-for-profit, yet amplify, our work talk about us, share, why this is so important. Engage your community and be one of those role models that other girls can follow because we have a lot of challenges for young women still not having the access that they need to play sports.
AM: What is the Annual Salute?
DL: So our Annual Salute is our largest fundraiser, but it has been one of these and very early on where it’s one of the places that we support and celebrate the women’s sports community and Elite athletes from every single sport imaginable. One thing I love about the WSF, which is similar to the recipients of the Tylenol Grant is we showcase every sport, every type of from Paralympians to Olympic, to Elite athletes in Track and Field to professional athletes in the WNBA and NWSL you name it, we support it. But we talk about it and we celebrate them. And we showcase what's so important about sports for girls and
women. At the end of the day, you may never ever get to that Elite level and we know it's incredibly hard, it’s a less than 1% that these types of athletes ever get to that level but 99% of us are all athletes if we have the ability to play throughout our youth, middle school, high school and those lessons will give us the greatest gift throughout the rest of our life. And I know it's done it for myself, and I wouldn't be sitting talking to you today if it didn’t.
AM: Is there anything that you would like us to keep an eye out for that WSF is doing or any initiatives?
DL: What I think is just helping people understand who we are and what we've done. We like to say we've been around a long time. We’re very proud of that being a not-for-profit that's 51 years old and have had the success that we've had. But like any not-for-profit, we all know it's really, really important for people to not just support us financially, but support our work again, by amplifying and promoting us and just being able to share our stories and what we're doing and to find a way that they can do it in their own Community. We're a national organization. We have many programs, you know, just like National Girls and Women's Sports Day, you'll see us all throughout the year across the country doing different clinics.
We have incredible Grant programs like you're learning about with Tylenol and I think it's just one of those things that we want to continue to make sure that girls are invested in and that people understand the power of sport and how transformative it is for women throughout their whole lives. And we want people to invest in girls and women and make sure they have the access to both sports.
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@womenssportsfoundation
PHOTOGRAPHY CREDITS | PG 62 - 74 Unrivaled | PG 76 Tylenol
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We always like sharing great brands with our readers and when we found out about Terracea, a performance elemental outerwear and accessory brand, we wanted to know more about how they started, the ethos of the brand, and what we can look out for as we continue through 2025. We found out about this and more while chatting with the brand's Founder and CEO, Eric Hui during our recent Athleisure Mag Summit Series that was held on New Years Eve, 2024
ATHLEISURE MAG: It’s so exciting to have everyone here for our Athleisure Mag Summit Series which is a great way for you to get to know about a great brand and in today’s fashion show we’re going to talk about a number of topics and delve into what this brand is, what they are doing, and what we can look forward to as we’re looking at it season to season. As the Co-Founder/Creative + Style Dir of Athleisure Mag, we love talking about fashion, entertainment, sports, wellness, fitness, food, beauty, and all of these things that sit inside of Athleisure Culture.
When you talk about sports we focus on a number of areas and Action Sports is one that we’re so thrilled about. We’ve had various athletes representing surfing, skateboarding, and motorsports that have been our covers as well as inbooks and features from those in the sports mentioned, as well as snowboarding, climbing, freediving, bouldering, etc. What we love about this brand before we talk more about them is that we like to take things that are technical that have specific fabrications that are meant for a sport and to style them in shoots where they are being worn for the everyday, Out + About, running around. So when we heard about Eric Hui and Terracea, it made sense to sit down and chat with him. The pieces look great, it’s wonderful that there is an assortment for women and men and it’s always tough when you see outerwear brands that only focus on mens or womens as it can be tough to use them if it doesn’t cover the area of
interest. As someone who has snowboarded, I love the assortment and what you’re doing.
Eric, thank you for taking the time to hop on with us today!
ERIC HUI: Thank you Kimmie, it’s a pleasure to be here and I’m excited to be able to talk about my story and the founding of Terracea and I’m excited to hear that you’re a snowboarder as well. I am too and that’s actually a big reason why I started this company!
AM: Oh wow, I do want to preface it by saying it’s not like I’m on an athlete level or anything, but I do love doing it, falling, and having beverages after!
EH: That’s the best part obviously! It’s all about having fun and being out there right? That’s really the core of it.
AM: Exactly!
Before we delve into the brand, what was your background before coming into this and since you’re a snowboarder, we know you have a passion for this sport. What was the nexus of how this came together? Did you grow up in a snow community?
EH: Crazy enough, no, I’m actually from Hawaii!
AM: Haha that’s what my research told me!
EH: Yeah, I am born and raised there. It’s kind of an interesting story where I came to the East Coast in 2010 which wasn’t that long ago, but I was not exposed to any kind of cold weather until I was about 18 or 19 years old!
Funny enough, the observation for Terracea was that certain clothing worked for the cold and the elements around here, especially in the Northeast where you have not just cold and snow but wind and freezing rain as well as sleet
in between where you have to deal with them. In a lot of ways, my Hawaiian upbringing got me to thinking about things from more of an athleisure lens. From my eyes, I’m not the most active, but I love being outside, I love snowboarding and I like to say that I'm kind of a permanent mid-tier beginner. Truthfully, I don’t get to go out all that much. I love it, but it’s not something that I grew up doing or something that truthfully I grew up having the money to be able to do it and to go every single weekend. I like doing it but it’s something where the idea of me starting a snowboard brand is not true. It’s something where I was just doing things and clothing that made sense for the weather around here. That’s kind of the foundation of where I came into this. I’m not from the cold, but I do live in the cold now. I have learned to thrive in it.
AM: When you say here, that’s in New Hampshire, right?
EH: Yes. I live in a small town called Kensington which is surrounded by a lot of farms and not too much, but it’s a great place and I have my wife and 2 kids here now. It’s been really nice.
AM: Have you previously been involved in fashion or design before?
EH: No, I worked in business and pharmaceuticals funny enough. Part of my foundation journey and I’m very grateful for all the learning that I have had now as it has been 7 years. It really has been something that I have started from scratch and not having any real connections in fashion at all. Not having grown up around the apparel industry. I take that back, I had one uncle that worked in T-Shirts back in the day and that really helped me kind of guide a little bit into sourcing and manufacturing. I didn't really have any kind of hands on knowledge into this industry at all. It’s something I learned from scratch and through perseverance and networking to get to where I have gotten to now.
AM: That’s amazing.
What was the first piece that you designed?
EH: Funny enough, it’s actually siting on my chair. It’s this fleece jacket that is actually made of Wind Pro. So it’s actually a water and wind resistance fleece. There’s regulations now where unfortunately, this type of resistance doesn’t quite work because of PFC regulation (Editor’s Note: Perfluorinated Compounds or PFCs chemicals that repel water and oil and are use often in outdoor clothing. They have been linked to negative health effects and environmental damages which is why they are not rules and regulations that limit the use of PFCs), but it’s one of my favorite pieces and I still wear it around the warehouse as an everyday kind of product. We did that and it also zipped into an outer layer. Back in 2017, I did a Kickstarter for the company which is where we got our initial bootstrapping for the company. We kind of started our first manufacturing run from that. It was a shell, a mid-layer, and also another outer layer that was also an insulator. So it was actually 2 layers of insulation that you could actually wear when it got really cold. I went to a place called Jay Peak up in the Northeast to test it in -28°F weather which is pretty cold around here and it was great. So it went from there to just kind of a brief rain for the shell and I just kind of wear this for everything in between. From the onset, Terracea is meant to be a system of products that work together to help you enjoy the outside.
AM: That is pretty impressive that that would be your first piece as it’s such an ambitious one to make and then not being in the industry and doing that is amazing. This is such a fashionable and technical forward product to create for the first piece of your assortment.
What do you feel sets yourself apart from other technical brands that are also in this space.
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EH: I like to say that my approach has never really been rooted in the mountain in a lot of ways. Despite Hawaii having mountains, it’s not a big part of what you think of when you think about the big brands like The North Face or other brands that are rooted in the mountains and out in Jackson Hole. I never grew up in the mountains, in the cold, or even being in temperate spaces that needed mountain clothing. In a lot of ways, the brand itself is really based around water which is interesting. I grew up around the ocean and understanding that precipitation – snow, rain all comes from the ocean in the hydrological cycle and then comes back down. So it’s all based around the elements moreso than mountainous conditions. It’s just a little bit of a differentiated look at how we navigate this space. Also, not coming from this industry, not having the background of working in fashion and making super technical garments, I made things around basic everyday wearability. So it's all about comfort, stretch, and quietness things like that which people don’t really quite grasp when you are looking for performance. I’m not going to summit Mt Everest. A lot of people want to and I’m probably not going to do it myself. I want to make things that you can wear and transition from. If you go in the mountains, you will have a product that works, but you can also wear the same product outside of the environment as well to be comfortable and to wear it in your everyday.
A lot of our products are built with really comfortable materials. There’s stretch and they all have water resistance. They all have really good wind stopping properties which is really awesome. I can say that 1 big differentiating element is that we have really high collars which is great because you can actually tuck yourself in.
AM: Exactly.
EH: If you wear it correctly, you can actually cover all parts that would let wind
in your body. So that’s very important. When I was living for Boston for a little bit, I was walking to work and I found myself wearing a ski jacket actually – it was a Burton jacket. I wore it to work because previously, I was wearing a men’s Peacoat at the time and I felt that it didn’t do anything for me when it came to protection. I was walking to work and I was having to go outside and it did look better, but it just didn’t work. I found that more and more, the trend was that people were wearing products around functionality, utility, and usefulness. So they were wearing mountain wear which is interesting because there are these big brands designing for the mountain, I’m not near a mountain, but I am wearing those items and it makes sense. I would say that Terracea is the evolution of that to say that it is blending a little bit of that athleisure aspect of it for that everyday lifestyle and activity to also include the technical side of garments that have hard shell capabilities whether it is lamenated, water proof jackets that actually block water to products that actually resist and have a bit more comfort around it. I have to say that it is the best of both worlds and it kind of transitions seamlessly from reactive based mountain stuff to your everyday.
AM: You have a commitment to sustainability. How does that flow through the brand?
EH: I’ve always been conscious of the impact of our carbon footprint on the world. First of all, we’re a very small company truthfully. So we do not make anywhere near the volume of some of what these bigger players do. Even then, we do our best to offset as much as we can for the environmental impact. A big thing is that we have been PFC free since early 2022 before all the regulations happened just because I felt that it was the right thing to do knowing that there were harmful chemicals going into the ground and I want to avoid that as much as possible. The truth is that some
of that stuff does work better and you look at brands like Goretex that have changed their technology because of this. Switching to something that is not harmful has always been part of our DNA. Anything that we use for insulation and people don’t know this, but it’s all either recycled or repurposed products for insulation materials.
For example this is our Catnap Full Zip Women’s Puffer it's a hybrid so the top part is completely waterproof believe it or not. The bottom half is actually puffer fabric. I like to say like Canada Goose, but honestly nicer and at a much more accessible price point. The truth is that this jacket has a technology called Downlight which is actually taking used down and taking them from places like a duvet cover and they repurpose or they pack the down to fill it on a certain power level. So for example, we have one that is 650 fill which is the equivalent so what they do is take the down and repack into the insulation type and they are not taking from new products or new animals to make this.
We also use Primaloft which is another great technology. So, this is our Women’s Camara Jacket which is essentially what I like to call, the representation of Terracea in a lot of ways. It's a full technical ski jacket, but it really looks like an every day coat. It’s great, it’s super comfy, and it’s super quiet which is really cool.
AM: I love that I’m not hearing a lot of jangling when you’re holding it.
EH: That’s because I chose a lot of the fabrics and I base a lot of it on noise. Does your armpit go against your side and make that crinkling noise so it sounds like paper? If so, then we probably shouldn’t do it. We also use insulation that is fully recycled. So Primaloft, the package that we purchase from they source it from recycled water bottles, discarded plastics, and things like that which creates their Primaloft Eco which
is what we use. We have always been conscious about the environment and we do our best to not overproduce. Being a small company we have the luxury to be able to not over make stuff that we would have to discard. We’re very careful with what we make and trying to sure that what we do so that we’re not making an impact negatively on the environment.
AM: You’ve been speaking and I love the everyday factor of it all and I think that that’s amazing. Are there pieces that if someone is interested in doing a specific sport, that lend themselves to a designated sport?
EH: You know, that’s a good question. I think the best way for me to say it is to say that we try to stay activity agnostic and just kind of let the product do its own marketing in a lot of ways. Because, a lot of people say, “well clearly, you’re just making ski products.” It’s a ski wear shell, it’s a ski wear bib, and things like that. In a lot of ways, it’s kind of true, but also it’s like – I never had the ability to say that because I’m a skier, I want to make things for ski. I don’t and truthfully, I only skied once in my life which is funny enough! In a lot of ways, a shell is a shell. The way that I see it, a 3 layer shell is a thicker shell meant for the Winter that blocks snow and sleet. Sometimes you wear a shell over an existing garment to protect you. In a lot of ways, that kind of philosophy translates beyond kind of any activity.
We do look at ski and that’s kind of a big part of our inspiration because the stuff built into ski and snow apparel really does work. There’s things like hoods that protect you, cinch cords and even things like powder skirts – there’s not that much powder in the East Coast and I’m sure in the Midwest it’s the same but it’s great for wind. In a final way to protect as a gusset, your hip and waist area actually prevents wind from coming up which is actually a very big part around here.
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We’re kind of reframing things and taking inspiration from mountain apparel technology and try to apply it more into an every day lens. I think that we’re getting better and better as we go. Truthfully, when I started out, I couldn’t break the mold too much just because of who we worked with and sort of the ways that we had to sell our products, but the more that we start to get into our identity and what makes Terracea different like you said – we’re going to lean into this lifestyle athleisure lens I think for our products which is exciting for me.
AM: That’s really cool.
Tell us specifically about the women’s assortment and what are 3 key pieces that we should know about?
EH: Of course! We do take a lot of feedback from our women consumers and testers who do wear our garments. Knowing that we just can’t force a fit for anyone and it’s a specific fit for women in terms of body shapes. We have a lot of products that I would say kind of cater to women. I would say that this one right here is our Vinda, a lightweight puffer that truthfully is a really good product. It’s got eco-friendly DWR which is great and it actually repels water. But it also has a lot of cool tech. We actually have laser cut arm holes. We don’t think about this, but this is also a waterproof patch on the front of this as well. So anything that you put in here you don’t have to worry about getting water in this zipped area because actually, you’re protected which is great. It’s a hybrid between mountain wear and that every day wear kind of build. This one actually uses another kind of recycled fill called Thermal Cluster. It’s super super warm, but it’s also quite light. I like to say that it is our best all around jacket that we offer. We have a men’s version of this jacket which is the same and it just has slightly different colors and is a boxier shape.
Beyond that, the Camara has all of the
bells and whistles. This is kind of our every day, I’d like to say that it’s an every parka in a lot of ways.
AM: This is my favorite piece on the women’s side of your collection. I love this.
EH: Oh thank you! I appreciate that and I like it too truthfully. I wear it a lot especially when it starts to get colder and you don’t want to layer too much. I just want to wear one jacket that will keep you warm and if that is your thought process, this is your go-to.
It has a 2 way zipper and it also zips up from the bottom as well. If you’re taking your jacket off and your in the car starting it, I think about a lot of things when it goes into the design. If you’re sitting in the car waiting, you can take your jacket off, but you also don’t want to sit with it on and feel all bunched up. So I think about things from a usability perspective. I also have this cool element. All of our products have this raised embossed of our logo.
AM: I love that!
EH: I like to say that it is a little boring for ski shops that are looking for flashy outerwear. But that has never been my purpose. I wanted to make a better jacket which meant I wanted to wear it so it didn’t look obnoxious and different when it was off of the slopes. So we got into embossments because it’s a little more subtle. Lastly, we have the Women’s Catnap which we talked about a bit before. If you look at a system, it’s actually warm, warmer, warmest, so it’s ac tually our warmest product. I can attest that this will keep you warm, dry, and comfortable outside no matter what. When it’s actually getting cold and you can’t wear just a sweatshirt or something that is knit and you want to repel water – this is very warm. We do try to do a bit of a tonal block. The top half is made of a 20K waterproof fabric which no one else does by the way. This will actually block water like nothing else
and we take a top down approach. So a lot of times when you’re standing up, most of the water will accumulate on the top half of your body. So you block that with a waterproof fabric that actually makes a lot more sense then having it across the whole thing and the bottom of this jacket has the puffy polyester fabric. All of our zippers are also YKK Aquaguard which means that they are completely waterproof too. Our jackets have that bit of utility wear where you technically could wear it and I have worn the men’s version when snowboarding. We have tested it out in more cold environments. Everything kind of works seamlessly together. Those are the 3 women’s pieces that I wanted to be able to show that are kind of a system product that we offer.
AM: I have to say that the Vinda with the embossed logo on it, that is such a high end style aesthetic to put in. We most recently did a photoshoot with a track set that had this kind of embellishment and there is something that is a bit of a hat tip to quiet luxury about that which reads differently than having a visually massive logo that is a Colorblock or something of that nature. It’s not to say that there is anything wrong doing that, but there is something understated and very IYKYK when you're looking at the brand so what brand so what a great style choice that you included in there!
EH: I appreciate that and I thank you for that. Kudos to our designer Mike who had a lot of decisions that were made in the aesthetics in the products that we wanted to portray. I knew that when I started this company, I didn’t want to make the same non-apparel. Everything looks kind of the same and things don’t fit this more modern and stellar angle that I really wanted to go for. I think that with our designer’s help, he really helped us shape the look and the feel on these products that they look great and that they look elevated and they look quality no matter where you go.
AM: Let’s do the same thing as it pertains to the men’s assortment and what are 3 key pieces that you want to highlight?
EH: Before we do that, I do have a few unisex pieces that I want to be able to show you. We have our sweatshirts as well as the logo on this hat. It’s actually a puff print which that’s really cool. It’s a little extra which is pretty neat too.
AM: I love that!
EH: We also have a heavier hoodie which has a little bit more weight. We also have a tech hoodie which is also water resistant too, but that’s more of a technical product too.
For men, we have the equivalent of the Magnus Thermal Insulated Jacket. I love that you’re in my showroom seeing all of this! So our Magnus for men has the same thing with the embossment on the soft shell. It’s the same thing as well, really high quality zippers. We have this things for the zipper which is called a Semi Lock. When you have the zipper tag flat against your chest, the zipper will not go down which is great when you have to partially unzip and you want to keep it thermal regulated it won’t go anywhere. When you flip it upwards, the zip will move with your body which is kind of cool.
AM: Once again with all of that zipper action, it’s still so quiet.
EH: Yeah it’s great technology! It’s a great looking product to as I put this one on. I truthfully wear this every single day! It’s a great piece to wear when you’re just walking around town. It looks good and you can size up if you want to layer underneath. For me, if I wear it true to size, I can wear just a sweatshirt underneath it. But if you’re doing an activity and really want to layer up, then you should size it up. I’m sorry I like to geek out on stuff like this.
AM: Oh no, I find this really interesting as
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I love to get into the nitty gritty and to hear these kinds of details. I find that it is very important to understand the why. Why does someone have the desire to purchase a specific item from your brand, what are the things that you’re doing in your space, how is it differentiated so I find this highly interesting.
EH: Awesome! I’m glad! I can go on for hours about this and I have bored people to death with me talking about details. But that is what I really care about. I just wanted to make products that made sense for my lifestyle and also for what I felt was kind of a gap in the marketplace. A lot of times, you want something that just looks better and feels better on you and sometimes people have a hard time finding them and I wanted to be the place where they could.
Even things like this, there is a bit of elastic around the hood. It goes around your head or your beanie. So you could sit it on there and kind of cinch it. Again, there’s that high neck which we talked about earlier.
I also wanted to show you something that is different than the insulator, this is a shell known as the Sorrel. We actually just won an award too from Outside Inc’s Ski Mag and noted us as Best Overall Shell of the Year!
AM: Oh wow, congratulations!
EH: Thank you! It was amazing. We have a really cool kind of storm flap that is magnetic powered. It’s pretty cool and people like that a lot. It’s a really good shell for everyday and I layer this over an existing sweatshirt sometimes when I want to go outside, but I don't actually want to be exposed to when it is windy and cold. It’s actually a really good product to wear. But again, it’s a 3L 20K waterproof shell that is great for skiing and snowboarding. But you can also wear it out everywhere for other purposes! To streamline it, we keep our cinch cords on the inside because I want it to look
like a shell and not something that is intended to wear only when you ski. On the sleeve we have this zippered compartment which is for your ski pass and you can put in your RFID cards. I put my credit cards in there sometimes too.
AM: The Metro Card here in NY!
EH: Yeah! I call my Ski Pass my T-Pass because in Boston it’s your MBTA and they call it the T. It kind of really makes sense.
AM: Yup!
EH: The last one is called the Men’s Bear Hug which is a pullover anorak which has some really cool tech built in. I like the Women’s Catnap, but this is more of a style/fashion piece. I want to show you something that both the Men’s Bear Hug and the Women’s Catnap both have. It’s a magnetic pocket and it’s actually a magnetic rod that we actually substitute for the zipper pocket. It gives you easier one handed access into it when you’re getting your keys or things like that. It’s really cool stuff and I would normally put it on, but it would take awhile to get in and get out of it. It has full side zips and it’s also really a cool product. The same thing, the top half has waterproof and the bottom half is puffer fabric. But it really really looks nice. It might be our warmest product ever pretty much.
AM: That magnetic pocket it cool because when you don’t have your gloves on and you’re sliding your hand in there sometime the zipper catches it and snags your hand which is annoying. But having the magnet, you have that easy slide.
EH: We have a little bit of a pull too just in case you need the help and it just looks cool! It’s very functional and since that pocket is at an angle when it has a zipper and it catches, it can be awkward. So to prevent any kind of issues, we decided to do something a little different and we just thought outside of the box too.
That pullover style is a little tricky to get
into sometimes but once you’re in and I can say for the Bear Hug especially, if you’re going to be outside in the cold all day doing something, you want to wear this as you will be so comfy and so toasty all day long. The response that we have gotten by Henry Swinson who is a local meteorologist in New England and he is outside storm chasing and reporting on the weather all day and he has been wearing our Bear Hug when he does that which is pretty cool!
AM: That’s pretty cool! You know if someone is wearing it storm chasing, there is something to be said for the quality of your pieces!
What are 3 accessories that you have that you would like for us to know about?
EH: I consider our sweatshirts as part of our accessories for this line. We have our hats and some neck tubes and things like that. We’re actually developing more accessories as we go. We have a collaboration of socks which is pretty cool. They are made in the USA right here in New Hampshire which is pretty interesting. We work with a local company called Minus33 and it is a strategic collaboration just because of the way that we are going with both of our complaints being here in New Hampshire in this state. It’s probably the best Merino wool socks that I have ever worn. You can wear them all day and for a whole week! They’re odor resistant and they’re also thermal regulating so they actually remove heat from outside. It’s really cool and I recommend you checking them out on our website.
AM: Are there new products coming out that may not be available on the website right now, but they will be that you can share with us?
EH: We are moving forward to the true era of Terracea which is all solutions for weather which means all seasons. Funny enough, being from Hawaii, we startd working in the cold for this company and
making the best what I like to say is the best technical cold weather apparel that is out there. We’re actually moving full circle and going back to where it is warm as well. So when it comes to warm, it’s about changes in weather patterns where the cold is not as prevalent as much as here in the Notheast. The cold is getting shorter and the volatility is getting higher. That means we’re kind of missing a lot of pieces where it’s about rain and UV. We deal with that a lot more out of the year. So we’re actually, making a small capsule of Summer apparel which includes a rain shell which will kind of be our next level product I would say. It’s going to be designed with a different ethos in mind, and I can say that it will have some interesting elements to it. It’s really all about storytelling which is really cool and we will have a tech shirt and a tech short which is going to also be an interesting product for us. To round that out, we said that we would have a year around capsule collection that really speaks to our ability to enhance our experience outside no matter where you are.
AM: That’s great to hear. The first thing that I thought of when I was looking at your site and its assortment and it’s great to have categories in snow, but what about rain as that is also a significant part of the year. It doesn’t always snow year around and you can go to places where there is snow, but it’s a missed opportunity not to think and include the other elements as well.
What are you looking at in terms of 2025 whether it be innovation, technical fabrication, tradeshows that you will be at that we should keep an eye out for?
EH: We will have innovative technology that is coming out on our garments and unfortunately it’s a little early for us to tease that out. I will just say that it is really cool and something that really speaks to our brand genuinely and more so than other brands out there.
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The fabrics that we choose will kind of continue in the same mold. It’s always a balance of performance for repelling water and wind versus comfort and sustainability. So that is always this intersection that we always have to meet as a business because truthfully, we did look at options that were 100% biodegradable and using bamboo and things like that which were good, but there is always a bit of a tradeoff when you consider whether it’s good when you’re outside and it’s raining all day or if it is really cold, is it going to protect you? There is always this bit of intersection where we have to have balance and that’s part of our thought process being Terracea. We consider all of these things and not just 1 thing whether it’s the best performing or the most sustainable. We really like to be there right in the middle.
For tradeshows, we actually decided to take a bit of a step back this year. We did do a few tradeshows before. We went to Outdoor Retailer, we did a couple of local tradeshows around here in the Northeast, but we are actually focusing a lot more on building our online presence so we are actually shifting to be more of a DTC business this year which has actually been working quite well. We’ve been able to organically tell our story and to reach a lot more people through the Internet through our marketing efforts. I would say that maybe late 2025/early 2026, you may see us again at these sort of tradeshows with our new 360 brand and collection which would make a lot more sense for us.
AM: I was going to ask as my fashion background started first in visual merchandising and then in wholesale, are there places that people can purchase your pieces outside of your website.
EH: We did sell last year to a couple of retailers and at our peak, we were actually in 35 retailers across the Northeast. We also had one in Lake Tahoe funny enough! We do sell some in REI in North Conway and kind of in more local places
here. We’re kind of revisiting that approach. Right now, the main point of truth is our website terracea.com which is where we are trying to really engage our customers and trying to have that conversation with them. What makes our products different, how can you find out more about us, and we have a great customer service team as well as a great supporting cast behind the website. Anything that people have questions for, we can always answer and make it a seamless shopping experience for them.
AM: You also brought on Vic Satir, the former Global Merchandising Leader at Nike which is amazing. How does this fit into your brand and where you see it going forward?
EH: Vic is awesome and we have been working together for almost 3 years now together. Kind of as a consultant at first and now he is really a fulltime team member leading the team as GM as well as leading them as Strategic Thought Leader for us. He has really been helping a lot with me in terms of elevating the brand and sort of bringing everything together. We really have a full team now in this business from all aspects and we have really been kicking in on all cylinders. Vic has been helping a full team now in this business from all aspects and we have really been kicking in on all cylinders. Vic has been helping me reshape on how to move the brand forward in a higher level perspective. I can say that I love doing that too, but my strength has been guiding the business, how we run, the operations and that has been my strength in a lot of ways. He compliments that by saying how do we think and not just in next year, but in the next 3-5 years down the road? We’re looking at where we can pivot towards and we’ve been kind of working together as a tandem on that side which has been pretty good.
AM: That’s amazing and has there been anything else that we haven’t talked
about that you do want to share with us?
EH: I’ve been talking to people a lot about my journey and it’s really been a story about hard work and perseverance because nothing comes easy. It’s like everything is stacked up against you, especially when you don't have the network or the capitol to push it early on. Truthfully, I talked to someone that had a luxury fashion brand and a big part that fueled my fire is that he laughed at me. He said I was never going to do this right. He told me a number that I kind of needed to start with and he said that I would never get there. I realized that a) I would never get there because I didn’t have that much money to fundraise, and b) I knew that I was going to prove him wrong. This was 8 years ago when I talked to this dude. I knew that I was going to do my best to keep pushing. But you know what? Truthfully, he was right! You do need a lot of money in this industry to break in as a brand because it’s not just product, it’s marketing, it’s getting the word out, it’s who you know, it’s can you get deals and financing terms at your factory, can you balance your cashflow correctly? I didn’t know any of that! I fell head over many many times and I’ve actually suffered twice already where we should have gone under as a business. Just due to the passion of what I’m building and the direction that I want to go in for Terracea, I just kept doing it. Maybe I’m just stubborn, but I have a very supportive wife and I thank her a lot for that as well as a family that cares about me, but it’s something where it’s not easy. In this business nothing comes easy and until you make it, no one cares. We’ve reached 7 years and that’s incredible and to have 7 years of equity in the marketplace is honestly a big testament to how hard we have worked and to the growth that we’ve hit. But it is also the team that we have built from Jordanna and Kate on the PR side to everyone on our marketing team and really talented digital marketers that we have worked with to our social ambassadors. We finally have a company and a brand that's
just very very cool to me! So, I’m never going to give up and I am going to keep going and I have reached the bottom in a lot of ways in this business, so it can only go up from here. I’m pretty excited for the next chapter.
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PHOTOGRAPHY CREDITS | Terracea
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