ATHLEISURE LIST: 86 Global locations with 3 in NYC
ICHIRAN RAMEN NY TIMES SQUARE ICHIRAN has 86 global locations with 3 in NYC. They're known for Tonkotsu Ramen (ramen with pork bone soup) and their "Five Originals":
popular concept of serving ramen with a thick, red sauce. The secret togarashi pepper blend of their Original Spicy Red Sauce is made from combining over 30 different spices and slowly aged to perfection.
1. Aromatic Tonkotsu Soup. The traditional method to make pork bone soup produces a very strong smell and they developed a method that removes that aroma for a creamy, savory soup.
4. Order Form. - The written order system allows guests to customize their ramen and order without speaking to a server. There are 7 components of the ramen for guests to customize: Dashi (the strength in flavor of the broth), Richness (how fatty to make the broth), Garlic (how much garlic to add to the broth), Scallions (whether or not to add scallions to the ramen), Chashu (whether or not to add slices of pork as a topping), level of spice to make the ramen, and Noodle Texture (how firm or soft to cook the noodles). This creates a unique bowl of ramen that meets their exact preferences.
2. Ramen Focused Booth. Individual booth seating is unique to ICHIRAN and is designed to allow diners to focus on the flavors of the ramen with minimal distractions of diners and staff. These booths are hidden behind curtains and inside the booths, servers are only seen through a window at the booth for semi-private eating. 3. Original Spicy Red Sauce. ICHIRAN was the first to introduce the now
AthleisureMag.com
- 60 -
Issue #73 | Jan 2022