Growing up, many of us may remember our moms, aunts, babysitters etc having VHS and eventually DVD's of Denise Austin! You may have even started your day working out with her along these prople. When it comes to a fitness icon, she is one of them and we loved sitting down with her last week to talk about how she came into the fitness industry, her success with her VHS, DVD and daily TV Show on ESPN - Get Fit with Denise Austin. We talk about her impact in the fitness industry and serving 2 terms of the President's Council of Phyiscal Fitness and Sports and working alongside Arnold Schwarzenegger. We also talk about her fitness focuses as well as her work with her daughter, Katie Austin! ATHLEISURE MAG: What was the moment that you realized that you wanted to be in the fitness industry? DENISE AUSTIN: Well, I was a gymnast since I was a little girl and got a full athletic scholarship to college and I went to the University of Arizona and and then I got my degree in exercise physiology and aerobics was just beginning. It was the early 80’s and I moved back to California where I’m from and I met Jack LaLanne, the godfather of fitness and he gave me my first start on television. I loved it so much! I was teaching aerobic classes all over LA at the time and of course at that time, we only had little rooms to teach. There weren’t any big gyms. I taught in racquet ball courts and things like that. We really enjoyed the TV part and I got my own show on KABC LA. I got married and then I moved to Washington DC and started on the Today Show. I then had my own show on ESPN and Lifetime – everything just kept going. When I was in college, I knew that I could teach some type of fitness with music because that’s gymnastics anyhow. So I just parlayed it into a career! AM: Wow! Thinking back to a number of us who were growing up when you were starting, we did it with our moms – you had TV shows, VHS and DVDs, you were-
literally everywhere! Did you consciously think to yourself that you were going to have this brand and it’s going to be something where people are going to say, “oh Denise Austin – that’s a thing?” DA: Well, not really! I didn’t know the name brand back in the day, 35 years ago! But I loved what I was doing because I was getting letters from people telling me that I was making a difference in what I was doing in their lives. It’s such a fulfilling job and to this day, I do it because I love hearing that it changes them and it changes the way that they feel. They have said that I have saved them, their marriage and I have had people cry and thank me. To know that you are out there helping people just made me want to keep being out there and doing more! I figured out how to keep going and it was kind of a “learn as I go” and I helped create some of this stuff! I was learning as I was going along and I’d say, “oh yes, I can do a monthly segment on the Today Show – yes I can on fitness!” Then it was like, “yes, I can do VHS.” So it just kept going and I work very hard and persistence did pay off. I’d work on weekends and make appearances. I constantly love what I do so I’m a hard worker so that helped! AM: Well, that’s an understatement! What was the first time like when you created your first video? You knew you were on a set and its production time. What was that like? DA: Oh it was a dream come true! I was 27 and it was my first VHS. I was able to film it at the first MTV Studios and they were just kind of starting and I used their sets and I was right here in NYC. I had top makeup people for the very first time and I was like ok – I just did it. I had my routine, but I went for it and I was who I was. It was Rock Hard Abs and Rock Aerobics, I had two VHSs out of it and they were hits at the same time that my friend, Jane Fonda was coming out with her VHS tapes. It was a vary exciting time for the industry
